Material Information

FL Citrus Mutual


Subjects / Keywords:
City of Lakeland ( local )
Grapes ( jstor )
Taxes ( jstor )
Water usage ( jstor )
Spatial Coverage:
North America -- United States of America -- Florida


Triangle, Vol. 45, No. 47, June 25, 1993
General Note:
Box 10, Folder 14 ( SF-Water Use Caution Areas-SWFWMD - 1993-1994 ), Item 63
Digitized by the Legal Technology Institute in the Levin College of Law at the University of Florida.

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Levin College of Law, University of Florida
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Mutual's holding workshops on SWFWMD's water use caution

area studies and the new proposed water allocation methods

Growers are strongly urged to participate in the discussion of these issues which
could ultimately decide the fate of citrus production in the SWFWMD area

If you have any concerns regard-
ing theSouthw6estFlorida Water Manage-
ment District's Eastern Tampa Bay Wafer
Resource Assessment Study or its South-
ern Water Use Caution Area, then you should
plan to attend a series of workshops Florida
Citrus Mutual is holding in July.
Mutual is holding workshops on
July 7, 15, and 29 in response to our mem-
bers' growing concerns about the District's
proposed water allocation plans and other
water-related issues.
"I urge all of our members in the
SWFWMD area to attend these meetings.
These issues are of vital concern to all citrus
growers and your participation is necessary
in order for Mutual to draft a comprehensive
position representing citrus growers," Flor-
ida Citrus Mutual Executive Vice President
Bobby F. McKown said this week.
The workshops will be held at Mu-
tual's Lakeland headquarters, 302 S. Mas-
sachusetts Ave., upstairs in the A.B. Mi-
chael Auditorium.
The schedule and agenda are as
Workshop I
Wednesday, July 7
1-3 p.m.
This workshop will cover
SWFWMD's recently published Eastern
Tampa Bay water resource assessment
study and the District's staff recommenda-
tions. Andy Smith, a SWFWMD resource
evaluation manager, will give a brief over-
view of the staff's conclusions and will an-
swer several specific questions about the
methodology that was used to determine
the "safe yield" or how much water could be
withdrawn from the area known as the
Southern Water Use Caution Area (SWUCA).
One of the conclusions drawn from
the study is that SWFWMD has already
issued permits to withdraw about 40 percent
more water than the safe yield.
If this conclusion Is correct,
growers could again be asked to con-

serve even more water and/or face the
likelihood of having their permitted quan-
tities reduced dramatically.
Several workshops have been
conducted by SWFWMD for the general
public and many Mutual members have
been attending and discussing the effect
such action might have on their citrus pro-
duction. Mutual's workshop will offer grow-
ers the opportunity to gather additional in-
formation and to present suggestions of
their own. Several presentations by inter-
ested members are anticipated.
Workshop II
Thursday, July 15
10-11:30 a.m.
This workshop will include presen-
tations and an open discussion of the defini-

tion of "efficiency" and the role it plays in the
District's allocation methodology. One pro-
posal being discussed would require all
growers in the SWUCA to achieve a prede-
termined efficiency level by a certain date.
How those numbers are determined andthe
possible effects on production will be dis-
cussed after SWFWMD Professional Engi-
neer I Ron Cohen makes a brief presenta-
Workshop III
Thursday, July 29
1-3 p.m.
Mutual members will hear presen-
tations on alternative sources of water for
future needs and the impact that may have
on growers. Some growers have suggested
Please see WORKSHOPS, Page 5

Congratulations to George Truitt and Howard Sorrells who were recently
elected to serve as Chairman and Vice Chairman, respectively, of the Florida Citrus
Commission. Florida Citrus Mutual Executive Vice President Bobby F. McKown, right,
is pictured with Truitt, center, and Sorrells, left, in the photograph above.

. I

Page 2 Triangle r W W

Florida Citrus Commission cuts $4.2 million

from budget, approves a $68.7 million budget

The Florida Citrus Commission set
per box tax rates on fresh and processed
citrus for the 1993-94 season by approving
a 1993-94 preliminary operating budget of
$68.7 million at its meeting last week.
The budget is $4.2 million less than
what was originally submitted to the Com-
The Commission approved a 29
cent per box tax on fresh oranges, a 35 cent
per box tax on fresh grapefruit and a 35 cent
per box tax on fresh specialty fruit.
In addition, Commissioners agreed
that the domestic advertising programm for
fresh grapefruit should include funding for a
pilot program to be used by fresh fruit sales
companies (on a matching fund basis) to
incrementally increase their merchandising
The Commission also agreed to

eliminate fresh grapefruit television adver-
tising in Japan and reallocate those funds
for the merchandising and promotion of
grapefruit in Hong Kong, Singapore and
Mutual supported the tax rates on
fresh oranges, fresh grapefruit and fresh
specialty fruit that were approved by the
Commission as well as the establishment of
the pilot program and the reallocation of
funds for the merchandising and promotion
of fresh grapefruit in the Far East.
Despite objections from Mutual and
other industryorganjiationsibe Commis-
sion set the processed orange tax at 17.5
cents per box. Industry groups initially sup-
ported a 15.5 cent tax and then a compro-
mise proposal of 16.5 cents which was
defeated on a 6-6 tie vote.
Commissioners concurred with the

Florida Citrus Mutual Executive Vice President Bobby F. McKown, far right,
congratulated four men who recently took the oath of office to serve on the Florida
Citrus Commission. The men were inducted during the Commission's June 15
reorganization meeting.
Howard E. Sorrells, standing in the back, was reappointed to the Commission
for a second term. Newly appointed commissioners are, from left to right, J. Brantley
Schirard, George H. Austin, and Rex V. McPherson.
In other action taken during the Commission's reorganization meeting, the
Commission appointed Craig Massey as its general counsel and Michael W. Sparks as
its secretary.

industry's recommendation to eliminate
processed orangejuice advertising onJapa-
nese television and also agreed to increase
Canadian advertising by $500,000.
The processed specialty fruit tax
was also set at 17.5 cents per box.
In support of the processed grape-
fruit program, commissioners agreed on a
per box tax of 17 cents -- that was down 15
cents from the originally proposed rate of 32
cents per box. Several industry groups,
including Mutual, supported a tax of 11.5
cents per box.
Processed rapefruit funds will go
toward regional television advertising plus
various promotional activities, but no na-
tional television advertising.
The DOC budget is subject to revi-
sion following the October forecast of the
1993-94 citrus season.

1993-94 DOC tax

rates at-a-glance
(Cents per box)
Processed orange 17.5
Processed grapefruit 17.0
Processed specialty 17.5

Fresh orange 29.0
Fresh grapefruit 35.0
Fresh specialty 35.0


selection process
The Florida Citrus Commission,
acting on the recommendation of its Execu-
tive Director Search Committee, has ap-
proved candidate selection procedures and
a candidate profile for the Department of
Citrus' vacant executive director position.
In addition, Commissioners set a
salary cap of $175,000 for the position and
gave FCC Chairman George Truitt the au-
thority to negotiate the executive director's
salary with the finalist. Battalia Winston Inter-
national, the search firm hired to screen
prospective candidates, has already inter-
viewed several candidates by telephone.
The FCC expects to receive a
recommendation from the Search Commit-
tee at its September meeting.

Rep. Dean Saunders, center, recently dropped in on a Florida Citrus Commis-
sion meeting. While he was there, he spoke with Florida Citrus Mutual Executive Vice
President Bobby F. McKown, left, and to the right, Mike Taylor, Coca-Cola's Vice
President, Grove Operations.

State officials announce that citrus canker

quarantine has been lifted in Highlands

The citrus canker quarantine in
Highlands County has been lifted because
groves there have been canker-free for the
past two years, state officials announced
this week.
The Asian strain of citrus canker
wasdiscovered in 1990 in a grove near Lake
Placid. The grove, owned by the Smoaks,
was destroyed and has since been replanted.
Florida Commissioner of Agricul-
ture Bob Crawfordcommended the Smoaks
for initiating eradication measures beyond
those that had been required.
Only portions of western Manatee

County and southern Hillsborough County
still remain undercitruscanker quarantines.
Those areas are eligible for quar-
antine release in January, 1994, as long as
no outbreaks are detected in the meantime.
When those quarantines are lifted,
the state will be officially canker-free.
"It's been a long time in coming,
but the day is not too far off when this
industry can close the book on citrus can-
ker," Florida Citrus Mutual Executive Vice
President Bobby F. McKown said. "The
entire industry will rejoice when that hap-

Brown citrus aphid discovered in Cuba

U.S. officials have reported that
the brown citrus aphid has been found in
Agriculture officials have been track-
ing the northward migration of the brown
citrus aphid because of the threat it poses to
Florida's citrus industry. The aphid is the
most efficient vector for transmitting the
severe strains of the citrus tristeza virus.
The aphids were discovered in April
on a citrus tree on the Guantanamo Bay
Naval Base during a regular inspection by a
U.S. Department of Agriculture official.
Officials do not know yet whether

this was an isolated case or over how great
an area the aphid might be found in Cuba.
A team of research scientists will
travel to Guantanamo Bay to search for
more aphids and to study possible eradica-
tion methods.
Meanwhile, the Florida Brown Cit-
rus Aphid and Citrus Tristeza Virus Task
Force has met and its members are working
on educational programs to prepare Floridi-
ans for the arrival of the pest.
Mutual will continue to monitor the
progress of this pest and will keep you
informed via articles in the Triangle.

First fruit sale

reported for the

1993-94 season
By date of sale

6/22/93 20,000 boxes early and
mids,for processing, pick at maturity, 80
cents per pound solids, less pick and haul,
plus all rise above 85 cents, based on can-
ners spot and contract combined season
average price.

I 1 11

(USPS 201-140) is published weekly except
the month of July. Subscription is through
dues of $7.50 per year available to Florida
Citrus Mutual members only by Florida Cit-
rus Mutual, 302 S. Mass. Ave., P.O. Box 89,
Lakeland, FL 33802. POSTMASTER, send
address changes to: FLORIDA CITRUS
MUTUAL, P.O. Box 89, Lakeland, FL 33802.

Continued from Page 1
that water user fees may be an
appropriate method for regulat-
ing water use. Other proposals
have included establishing a
market to allow growers to buy
and sell permits or sell only por-
tions of their permitted quanti-
Mutual's position has
been to oppose the concepts of
water markets and user fees.
The aim of this workshop is to
reach a consensus regarding
Florida Citrus Mutual's response
to the District's allocation pro-
posals and alternate water
sources plans.
These issues are vital
to the future of citrus produc-
tion within the District and
growers are strongly encour-
aged to attend all three ses-
sions. Come prepared to par-
ticipate in the discussions.
If you need additional
information prior to these work-
shops, or if you wish to discuss
any aspect of these issues, please
contact Mutual at 813-682-1111.

Page 4 Triangle

Crop remaining be harvested


(As of June 20, based on June 10 crop forecast)
Remaining boxes Percent remaining

A warm Mutual

welcome to our

new neighbor!

We welcome into member-
ship the grower listed below who
recently signed a contract.

Jason Berkowitz






Weekly Citrus Update
Week ending 6/12/93
(1,000 gallons)

FCOJ (420 brix)

WA2k To date






77 20,444


To date





Week To date

GJ (400brix)




CHILLED 1992-93 1991-92 1992-93 1991-92
Wek To date Week Tdata Week dat Week T at
9,059 284,892 6,647 273,772 935 24,232 535 21,862
--------E- == -------------------=-l S = = =------------==
Week ending 6/13/93
(thousands of 1-3/5 bu. boxes)
TOTAL FRESH 1992-930 1991-92 1992-930* 1991-92
SHIPMENTS b' Season Season Season Season
Week todate Week to date Week to date Wee todate
107 9,279 33 10,186 152 21,798 0 21,928

Total U. S. imports of FCOJ Jan. Dec. 1992

Effective May 1 August 31
68.6 mil. gal. 420brix rounded

0 Includes early/mids, Navels and Valencias.
bY Includes exports.
01 Citrus Administrative Committee Weekly numbers are preliminary.
Season to Date numbers are certified through 6/6/93.

Early/mids 10 0.0
Navels 3 0.1
Valencias 236 0.3
White seedless grapefruit 8 0.0
Red seedless grapefruit (64) 0.0
Seedy grapefruit 41 2.3
K-Early 2 1.1
Tangelos (4) 0.0
Temples 12 0.5
Robinson/Sunburst tangerines (5) 0.0
Dancy tangerines 1 0.5
Honey tangerines 14 1.0
Total all citrus 254 0.1
Citrus Administrative Corm e Weekly numbers are pliminary. Season to date numbers ae ertiied through 6G18.





1 11 ''1 --.1- 111 .--1',- .444