The Howey tribune

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The Howey tribune
W.J. Howey Co. ( Howey-In-The-Hills Fla )
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SPaul R. Leach of Chicago
Daily News Describes
i Political Set-Up

S New York Herald-Tribune
Interviews Howey For
Special Articles
That the present two-party
political situation in Fldrida has
focused nation-wide? attention
on this state, is evidenced by
the. many special articles ap-
pearing in current periodicals in
S the north. One of the most re-
cent il |' I story published by
the Chicago DaiBy News under
the heading "One Party Rule in
Florida Ended". It is written
-by Paul R. Leach, a special writ-
er on the Daily News staff.
Herald-Tribune Articles
Other metropolitan newspapers
have sent representatives to Flor-
....y ida to- get the story of the elec-
tion. The New York Herald-Tri-
bune will shortly run 'a series of
articles covering all the. southern
states that went republican, but
most of the interest "-is centered
v'. on Florida because, of the large
Republican vote for W. J. Howey
Sfor governor. Staff correspon-
S "..dent Wallen of ,the Herald-Tribune
... i 're ewed MrH-o ey a. fe.w days

afl ^.,Ago arh.-c 'ua-sr7Ln J;T*IT *ru ~ ii. i'-t~r
cle5. ..": F
F..n' : .. :the Chicago Daily News story
(Please turn, to Page 3)

SRegular Schedule

SOf Airplanfie Trips
STo Be Undertaken
".... ...' .- Leading all. other communities -in
.FI'rida in the establishment of
:' "modeTn- .air transportation facil-
Sities, Howey-in-the-Hills is the
sponsor of the first regular pass-
enger transport service between
points within the state. Air lines
to' Cuba and other island points
were inaugurated: some time ago,
but the comprehensive plan an-
nounced for the immediate future
at. Howey is the most progressive
aid ''extensive yet undertaken.
h."hile the trip of the Ford mon-
-opfane from St. Petersburg last
week was more or less of an ex-
.periment, rit proved so popular
A ind successful that steps are be-
ing taken to include other points
: .in. Florida. Regular tours from
: "Miami, Tampa, Orlando and other
.'c.,..enters within the next few weeks
*."7. entirely within the scope of
... the1 company's plans, officials say.


J W. Lawrence, general sales
nager.ofthe W J Howey Com-
panywo ays that the. old "hay
'eed "psychology wil-L not. fit the
m-odern agicultural problem in
" orid.a. '

-:32: 7
HE ""..i : .


This photograph by Robinson was taken just after the big tri-dAotored monoplane landed at the Municipal Airport at Orlando after
flying from St. Petersburg and circling over Howey-in-the-Hills. With members of the welcoming committee they are, .left to right: Her-
man N. Craig, secretary. St. Petersburg Aero Club and director, of the tour; H. R. Bouton, Baltimore; Pilot Perry Hutton of Detroit; J.
P. Hunnicut, secretary to Mayor Brown of St Petersburg; J. Kerrick; John B. Green, J. B. Green Realty, Co; Barkley Thomas. St.
Petersburg school boy; A. F. Adcock, McCrea-Adcock Co., Carlton Irwin, assistant manager Florida Power and Light Company; Ray
Wilbur, chairman St. Petersburg Red Cross; J. W. Lawrence, sales manager W. J. Howey Co; W. R. Cashwell, Cashwell-Cooke Co;
Bradford A. Lawrence, executive secretary St. Petersburg Chamber 'of Commerce; C. C. Carr, business manager St Petersburg Times;
Opie Read,'famed novelist and lecturer; R B. Brossier, publisher Orlando Reporter-Star; Mrs. J. W. Lawrence; Mayor L. M. Autrey of
Orlando; F, C. Workman, Orlando manager W. J. Howey Co; Clarence M. Gay, secretary Orlando Chamber of Commerce. The plane
was the first one carrying passengers from another city commercial Ily, to land at the new airport.




,-Erjucuu. -. JT. 'r;\'-ra1aiinin.i,
SNoted 'Pilot,:-Tnspects
Site for Expansion

An airport that will accommo-
date the largest passenger planes
is being planned for the immediate
future, W. J. Howey announced
this week. S. K. Mare, secretary
andgeneral manager of the Howey
'Company, J. W. Lawrence, sales
manager, Dodge Taylor, Herman
N. Craig and others have been
busy since last Wednesday looking
over various possible sites for the
expansion program. Mr. Mare an-
nounced on'Saturday that several'
fields had been under considera-
tion, and Lieut. E. G. Hamilton,
co-owner and- pilot of the Ford
m~onoplane "Hi-Way.' made a "6e-
cial trip to Howey this week with
Mr. Craig to advise with local of-
ficials on location and prepara-
tion of the field.
Present Field Small
While Howey-in-the-Hills was
one of the first of the smaller
cities in Florida -to establish an
airport, it has 'been fund that it
did not supply run _ays long
Though for planes like the big
Ford-Stoat ship that flew -over
here last week, and it was nec-
essary to land.this plane in Orlan-
do with passengers for Howey.' It
was capable of accommodating the
smaller planes but was inadequate
to care for the big transports, and
following the first regular air
plane trip from St. Petersburg it
was abandoned for .'the larger

J. F. Messmer Is

New Manager Of

Hotel Flbridan

J. F. Messmer of Miami, hotel
man of long experience, has been
appointed manager of the Hotel
Floridan here, and assumed his
duties last week. Mrs. Messmer I
accompanied her husband to How-
ey, and will have charge of the
dining room.
Mr. Messmer managed the .Am-
bassador hotel at Miami Beach for
some time, and was also manager
of the Bradford in Miami. Prior
to coming to Florida he was in
charge of hotels in Philadelphia,
and later .of the Pittman, at Pitt-
man, N. 3J. Complete service will
be maintained at the Floridan
throughout the season. "We will
specialize on Sunday dinners",
Mr. Messmer stated. i

Through the courtesy of W.
A. Kenmuir, Capt. E. M. Dilley,
writer and yachtsman, J. P. Cal.
lahan, manager of the Morris
Plan Bank. in St. Petersburg,
and Frank Overn, retired con-
riptorv-a1St. Peferlu'rg schioolr.-'
boy was given a complimentary
trip to Howey, last week on the
big Ford monoplane. Route
boys on the two St. Pete-sburg
newspapers, the Times and In-
dependent, competed for the
honor, their names being put ..
into a hat and one drawn there-
from. Barkley Thomas, 16
year old carrier on the Inde-
pendent was the winner, and ac-
companied Mr. Kenmuir's party
to Howey and Orlando. His
story of the flight appears on
another page of this issue.

S Howey-in-the-Hills was selec-
ted to send the box of oranges
!and grapefruit to the winner of
: the radio contest put on by
iPaul Harber, secretary of the
.'Lake County chamber of com-
,MereT 111~f-'cr~i Vitli^ ?' 'M L-';-'
program broadcast from Nash-
ville in October by several Flor-
ida agencies. The winner is
Mrs. Lucius Stark of Nor-
;folk, Nebraska, and the prize
was offered for the letter
on Lake County coming from
the greatest distance. Mri. Har-
ber spoke over the station for
several minutes, describing the
recreational, commercial and
agricultural advantages 6f this
section. Over 200 replies were
received from all sections of
the country. / ".


"I am an enthusiastic believer in the future of aviation in Flor-
ida, and we are doing everything possible to promote it in a con-
sistent.and progressive way", said W. J. Howeyl just prior to the take-
off of the Ford transport on its initial trip to Howey-in-the-Hills.
He added that an adequate airport would be provided at Howey-in-
the-Hills as quickly as possible, to replace the present field, and pre-
dicted a regular schedule of tours from Florida and northern points
in the near future to the world's largest citrus development.




Mayor Autrey, Chamber

Welcome Flyers
The first air cruise from the
west coast to Howey and Orlan-
do was marked as an impressive
milestone in Florida aviation his
tory by speakers at a luncheon
given jn honor of the first flight
passengers in Orlando last week
After arriving at the Orlando
municipal airport the passengers
were guests at the Rendezvous
cafe, where C. M. Gay, secretary
of the Orlando Chamber of Comn-
nierce presided. The luncheon wa
tendered by F. C. Workman, man-
ager of the Howey office in Or.
Welcome By, Mayor
Mayor L. M. Autrey welcomed
the visitors and told how his dream
of having the airport used by large
-passenger planes had been realized
with the arrival of the Howey
plane. He gave much of the credit
for establishment of the field to
members of the Junior Chamber
of Comm-erce. He said the city
would do everything in its power
to make the airport help citizens
and visitors' become air-minded.
He-left the luncheon to attend a
conference with officials of the
Pan American Airways looking to
the establishment of air mail ser-
vice within a few weeks.
J. P. Hunnicut, personal repre-
sentative of Mayor John M. Brown
of. St.: Petersburg extended the
greetings of Mr. Brown, and ex-
pressed his regret at not being
(Please turn to Page 3)

Paved Highways

Through District

Open to Traffic

State road number 2 from Lees-
burg to -Tavares was opened to
travel by way of the new Dead
river bridge Monday, it was an-
nounced by County Commissioner
W. H. Richey.
For the present, traffic will use
the newly laid rock base, work on
which was completed late Monday
Afternoon. As soon as this has
ettled and hardened, asphalt sur-
face will be applied by the Manly
Construction Go.
The new surfaced road from the
lowey arch to Trout lake is com-
pleted and open to traffic, and
he county road from Howey to
[inneola is opened. The only link
not now surfaced between north
nd south points through Howey
s the road between Trout lake and



Prominent St. Petersburg
Business Men Initiate
Regular Service


Creates Wide Interest In
Aviation Circles-Met
By Mayor Autrey
Inaugurating a regular pass-
enger transport service between
Howey-in-the-Hills and St. Pet-
ersburg, the first air cruise of
the fourteenplace Ford tri-mo-
tored Monoplane "Hi-Way" to
this point was completed last
week, under the sponsorship of
W. A. Kenmuir, St. Petersburg
manager of the Howey Com-
pany. The big' plane was the
first passenger transport to land
at the new municipal airport
at Orlando, and the tour caused
quite a sensation throughout
Florida aviation circles.
Of Widespread Interest -.. --.. *. -
Piloted by Perry.: Hutton, and
bid bon voyage by.-W'J. Howey,
the giant air cruiser left' St. Peters-
burg on Wednesday mining, fly-
ing over a scoreyor mQre of Flor-
ida towns along' t--he coast and in.J
land, circling. over Hwey.-in.hb--. "
1-Hills be fore dropping.x fully
intent business men, city officials,
chamber of commerce and aero
(Please turn to Page 3)

Howey Is Honor

Guest of Miami

Beach Leaders

Dinner at the home of Theo-
dore Dickinson at Miami Beach,
was given on Monday night in hon-
or of W. J. Howey. Mr. Dickin-
son is president of the Marquette
Cement Company of Chicago. and
is a winter resident of Miami
Beach. Following the dinner, the
guests, over 200 in number, were
entertained at the home of Thomag
J. Pancoast. The affair was
sponsored by the Committee of
One Hundred of Miami Beach, and
many valuable addresses were
made covering some of the points
of immediate interest to that sec-
tion, and to the state as a whole.
James W. Lawrence was to have
accompanied Mr. Howey to Miami
to. .address the gathering on "The
Tuxedo Farmer", but was unable
to make the trip owing to the press
of business.


Opie Read, author and lecturer,
whose gems of philosophy, enliven
many Howey gatherings. Mr. Read
says that if the giant monoplane
which recently flew over Howey,
had soared over Judea in the early
days, it would have "raised Cain."


Published Monthly, at Howey-ln.the-HUis, Florida
CHARLES M. MeLENNAN ___ Managing Editor
"We are blind until we see that, In the human plan.
Nothing Is worth the making If It does not make
the man.
Why build these cities glorious If man unbuilded
In vain we build the world unless the builder also

Industrial organization in agriculture.
Immediate steps to attract aviation capital.
A statewide advertising fund.
An emergency tariff on agricultural im-
Reduction of state taxes.
A workable inspection law on citrus fruits
Orderly marketing of vegetable and citrus
Okeechobee flood control.
Statewide co-operation on statewide bene-

In our last issue we published an
editorial on aviation in Florida, draw-
ing attention to the fact that as an in-
dustry it had been pretty much neglect-
ed so far as this state was concerned.
We still believe that concerted efforts
should be made to attract aviation
capital to Florida, and that we should
set'out definitely to establish airplane
factories here. There is no industry
that should logically be more interested
in our year round conditions of equable
climate, and if we go after this busi-
ness in an organized and determined
way, we will get results.
However, so far as flying itself is
concerned, Howey-in-the-Hills has made
some startling strides since that editor-
ial was written. Through the efforts
of W. A. Kenmuir and his able lieuten-
ant, Herman M. Craig, this community
has led the way for all Florida in the
establishment of regular air cruises.
Nothing in aviation circles has attract-
ed more attention within the state in
some time. The venture interested city
and chamber of commerce officials and
prominent citizens in St. Petersburg
and Orlando, aeronautical experts, air-
port executives, newspapers and the
general public all over the state in a
very gratifying way. The Howey ship
was the first passenger transport plane
to land on the new municipal field at
As a direct result of this first air
tour in the great Ford leviathan,
-' .HoWey-in-the-Hills is to have a new'air-
port capable of accommodating the
largest ships that flash through the sky.
It is unquestionably the forerunner of
Similar .trips from many other points in
S Florida, and in'the not too. distant fu-
.ture we, can- see the establishment. of
regular transport service from points
in the north direct to Howey.
Incidentally the trip proved the value
to any community of a modern, well
equipped airport. Orlando is to be con-
gratulated on its splendid field, and be-
cause of it that city may expect a steady
and ever increasing volume of air com-
merce'; The ships will go where they
can get the proper accommodations,
even if they have to fly out of their
,way. .This latest demonstration of the
popularity of air travel ought to greatly
stimulate airport construction in many
SFlorida towns.
We congratulate Mr. Kenmuir and
Mr. Craig on their vision in pushing
Their experiment to a successful conclu-
sion; and we predict a splendid future
Sfor Howey air tours. We congratulate
E. G. Hamilton and Perry Hutton of
Air Cruises, Inc., on their foresight in
bringing their big plane to Florida; and
we congratulate the Howey organiza-
tion for their immediate and enthusias-
tic response to this demand for modern
: transportation.

.Waiting seems to be the hardest task
:.. of investors. Easy 'and quick money is
:* ..*:.. more alluring even if a long shot at

': *'."** .gamblingis necessary. From a grove
: ..'-,,.'standpoint, we confess no sympathy
. "'. '.whatever for that viewpoint. Real
: v values iand profits have never been
*:'* 7*:*': .created that way, whether in a 'grove
or. . 'a.'ny other; legitimate endeavor.
-., ..."/.' A S.A'good grove is really a hundred year
K)'.. .. "investment which promises most unu-
su:.. .. sual -.returns. Five hundred dollars
'. .. : *...'.:' ana.c're, per year for a hundred years i
o.:;' !: .ught to0 be sufficiently alluring to any
^ .:: : *.man to. set his house in proper order to
^:";. '** -.'. attain such an end. Strictly speaking a;
grv .'. : ^grove :ten years .of. age, is only a child,.
a,. .-.. nd. while it: can: be construed as full
:. .. : ": bearing,,that grove will increase in both
7 . quantity and especially in quality for
: "."m. : any years thereafter, under proper
c;: ". care. We have seen many thirty year-
i.. ;.old trees with forty boxes of fruit on

::. :. them and::.delicious fruit it was. Back
;.' .. .that'result was persistent.and patient
:. "" :'. care, :and "it, is .no i wonder the owner
'w Would not oose. to sell such a grove.
:. : We are distinctly.- conscious of the
'". N seeming:,"hard pull" for 5 or 6 years to


train this baby grove in a proper man-
ner. "All going out and nothing coming
in" seems sometimes the doleful song of
the grove owner. Sometimes a man
makes the egregrious error of selling
his grove just at the time when he
should stay with it. We have seen
many men become wealthy by buying
these groves at such a time, and know-
ing the possible result, are glad to wait
the further period for the big returns.
We know of one man who two years ago
purchased 1,140 acres of such- groves
and made 40 per cent profit on his in-
vestment the first year.
A good grove should never be
"forced" to bear too soon. The compen-
sations of nature will always pay the
patient man. A short crop this year
will probably mean a larger crop next
year. To take the law of average over
a period of years will invariably reveal
a certain standard result of production
and income. When finally that grove is
old' enough to strike its stride, the con-
tinuous performance is amazing under
proper care.
Our advice to everybody, after years
of experience, is to stand by and per-
sistently feed that grove and when it
has attained its proper size and bear-
ing surface, you will take your place
among the happy crowd of satisfied
grove owners.

When Rober Babson told Floridians
to doff knickers and 'don overalls he
expressed an idea of genuine import-
ance. Stressing recreation exclusively
would leave a fatal gap in our economic
program. Stressing agriculture and
horticulture is now the order of the
day and a happy situation is already
But the old "hay seed" psychology in
agriculture will not fit our Florida set
up. To turn an ordinary individual
loose on a piece of land in Florida to
work out his own solution will quite
likely result in failure. It will take the.
large unit idea, the well organized and
scientifically supervised system to suc-
ceed. In other words it will take con-
siderable capital, whether it comes from
one or many sources, all coordinated
into a scientific system, which not only
solves production but also merchandis-
ing problems. The possibilities of
profit are .great enough to assure any
necessary investment of capital for
scientific soil building and fertilization.
Agriculture in Florida will thus be dis-
tinctively scientific and expert leader-
ship akin to industrial organization will
he possible.
The Florida farmer will have a pre-
ferred social classification simply be-
cause the personal equation in it will
.make it so. The man of large mentality
and means will eventually discover its
potentialities, and we will have the
Tuxedo Farmer in Florida.

Editorial pages of Florida's leading
newspapers these days seem to smack
of something rather familiar. In at
least four cases recently we. noted lead-
ing editorials, on county and state tax
reform. Somewhere in the comment of
an editor who, not more than six weeks
ago was vigorously defending an oppo-
site view, we saw a very emphatic re-
mark that Florida might be able to
struggle along with a few less judges.
Here, there and everywhere are ideas,
presented in some cases as original, that
were a part and parcel of the campaign
platform of W. J. Howey. They 'are
advocating a return of some of the
gasoline tax money, a. state-wide adver-
tising plan, economy in governmental
administration, action to secure an im-
mediate emergency tariff, and.-federal
appropriations for this that and what
have you-all definite planks in the
Howey platform.
Strange isn't it, how politics influ-
ences our judgment?

If you are so unfortunate as to be one
of the victims of the influenza plague
that is running rampant throughout the
country, try the Florida grapefruit and
soda treatment. As the' Jacksonville
Journal says:
"Florida grapefruit may cure a na-
tion from the ills of influenza.. The
juice from this fruit, mixed with a little
soda, has been found to be the best
remedy in fighting the disease. The
treatment attracted national and inter-
national attention in 1918, when a
similar epidemic, but firmer in its grip,
held the country in its grasp. Two
years ago it was used successfully in the
flu epidemic in England.
"This week the Citrus Clearing

House Association is releasing adver-
tisements in a number of northern
newspapers, calling attention to the
remedy and the particular adaptation of
Florida grapefruit. The campaign will
be carried on for several days, not as a

Tradition associates Christmas with
snow-tufted roofs and starlight on frozen
ground, but the first Christmas was in a
semi-tropical lagnd.
That Bethlehem stable was probably
warm with new-mown hay. And Mary
and the Babe smiled upon stars that silver-
ed the palm leaves beyond their shelter.
Though we come to Florida from the
North, South, East and West, we may be
glad to think of that first Christmas in
a warm, flower-crowned land like our own,
and let the thought make the true spirit
of the season more real.
Through the centuries the message,
"Peace on earth, good-will toward men"
has Found its way to peasant and king a-
like, its universality, paving the way for
the spiritual brotherhood of man.
As we in Howey celebrate another
Christmas, may we pause and remember
that a city does not spring full fledged
f:om the wilderness, measuring its worth
by building and coffer alone.
It is founded on vision, reared and nur-
tured on the tolerant patience of family
love, knit together by tradition of good
will toward all men, and it becomes a unit
in the great brotherhood only, by preserv-
ing those legacies bequeathed to all people.

money-making scheme, It is said, but
strictly from the humanitarian point of
view. Already, with no advertising
campaign, there have been increased de-
mands for Florida grapefruit in the
past ten days."

During his campaign, Mr. Howey
called attention, to the value of the
nation-wide publicity Florida would re-
ceive should he be elected. He based
his estimate on the fact that such an
event would be news. It would be of
general public interest that a Republi-
'can had been placed in the governor's
chair in Florida.
Regardless of the fact that Mr.
Howey did not gain a sufficient num-
ber of votes to be elected, he made such
a spectacular race that the newspapers
of the North recorded the event in very
liberal. space. Special correspondents
of some of the greatest metropolitan
papers in the country were sent to Flor-
ida to find out the whys and the
wherefores, to discover what' was back
of the phenomenal Republican vote in
this state. And the first person they
interviewed was W. J. Howey. .On the1
whole we think that Florida has been
given more real publicity as' a result of
Mr..Howey's vote, than any other, sin-
gle happening. has brought her in. a
great many months, and that is ex-
ceedingly creditable.
All of which brings up this much de-
bated matter of "publicity"-a word
which is one of the most carelessly used
of any in the entire vocabulary of the
average person. The 'difference be-
tween publicity and propaganda lies
on the desks of news editors, and the
test is solely whether the information
is of general public interest. A news
editor has just one'
sorting the wheat from the chaff in the
realms of publicity material that comes
over his desk, and that consideration is
his readers.
If soL-called publicity is legitimate
news it'is. usually published, regardless
of whether or not it benefits any par-
ticular interest. If it. is not legitimate
news it-1hould not be published, no mat-
tei whd may be pleased to have it ap-'
pear in: print. Arfd-'the average news
or city ieditoi s .well able 'to pick the
news from the propaganda. His news-
nose knows, in other words.'


(Jean Eraser MacDonald in the Detroit
Free Press)
Give me Florida's breezes,
Give me Florida's sun-
Give me her sky where the moon rides
When the toil of the day is done!
Give me her clouds at sunset,
Shot with crimson and gray!
Glories sent when the hours are spent
And dusk holds tryst with day!
Give me Florida's stormn-clouds,
Piled againstt a darkening sky!
Give me the crash and the lightning's
And the wind-god rushing by!
Give me Florida's darkness
When birds and blossoms nod! "
Give me the flush of her dawn's first
When the soul can talk with God!
Give .me Florida's music -
Delicate, clear and fine!
The cardinal's tune and the eerie croon

Of the wind in the moss-hung pine!
Give me Florida's courage-
She doesn't know how to quit!
Give me the pace that wins the race-
Give me Florida's grit!



By Opie Read Philosophy does not belong .
Mystic tradition has it that Zeus wholly to the past. Many an un-
assembled the gods and goddesses lettered man of today is a philos-.
on Mount Olympus and thus ad- opher. He does not lend himself' .
dressed them: "I have created an to politics. The politician must
enemy to affright mankind. What beware of too much thought. He
shall I name him?" And forth- must flatter a weakness in others
with there roared a mighty chorus: rather than to proclaim a strength
"Name him Fear." of his own. Not long ago I met
In Athens there lived a wise but a thinker. He was standing on a
obscure man named Tibodocles. hill top at Howey. With a smile
Like unto Diogenes, the famous he pleasantly greeted me; and after
pessimist, he lived in a tub, which a few moments of talk he thus
meant a hole in the wa!i sur- remarked:
rounding the city. The prayer of "All my life I have been a .
Tibodocles was simple but deep in tremulous subject of fear. As a
philosophy: "0, Diety, banish fear youth I had physical courage,
from my mind." One of the early fought; but somewhere within my
bearers of the gospel sought mind there was ever a fear of -
Tibodocles and found him in his something. I could not define it.
tub, deep in meditation. "I have Our preacher told me that it was
come to bring unto you the message, the influence of satan, and that I
of peace," said the apostle. F must defy the evil one by worship-
"Then thou art surely welcome." ing the Lord. I embraced, the.
And then after a long talk: faith of our family, but still there
"Well do you picture your might lingered in my heart- a fear. of
God. But you tell me that I must something. As I grew o!der ;:;did-
love Him and fear Him. That covered that my fear was the Tu-
with me is not possible. I can- ture, always something that i'ight.
not fear and love at the same time. befall me. This fear I strove"in ..
The simple man Jesus is worthy vain to banish. It increased with..'
of love and admiration. Must I the coming of the years. Philo."
also fear Him?" ophy told me that I should no imore;, ..
"He and the Lord are one and fear the future than the past, but'.
must be loved and feared." compared with that dread of s`61ome-::.'
'ISir, I bid thee go forth. And thing, philosophy was weak. The.;..g" ,
if you should come again, bring years came upon me and my feai p[::.
mo love and not fear"' . took, a more compact form. It..
Fear continues to be the most was that I might be stricken with..-.
potent enemy of man. It shakes poverty in my old age. Ah, but look
courage and shatters confidence, there," and he pointed toward ani

TV %F.. ... . .


I t makes yout Limuid and age orange grove. "There lies my con-.
tremulous. It is a nipping-frost, fidence, my courage. My fear has ....
seeking the valley of low spirits, burst into bloom. The poorhouse'. '.i
It is the chill mother of melancholy, has vanished." : ''


By J. W. LAWRENCE er application of science and'ener .. ;:
Unfortunately the boom did not gy, but our past "binder money" '::
create or augment salesmanship psychology will never do the'jbb. ;'
in Florida. Many salesmen in- the Speculation and quick-turn-over- ,;.:. "
state have not realized this and p1iofits ae;a menace. Dollars will ':-
are either ppolled' by, ansienit grow faster and more certainly"!:`;'...
success or are far short in their here than'probbly most any otheriDE '
estimate of real selling ability, state, but'the'y 'must have timeto"i:
Frankly when a man comes to us grow. ."... ..
with a rosy story of boom sales, Another element in proper saes-:'. a :
we draw back with grave. question manship is plain hard work. Asi-.' :.
in our minds. We would like to one man ,put it "know your stuff::.::.
forget those days of order-taking and work like hell". Frankly we. /.
and cashing in on easy "pick-tp" have never met before so many. '/.
business. The fact is very little "sales" executives" looking for a '
measure of sales ability is possible swivel-chair jolb, as now. seem'.to0."; .'/
under those conditions. exist in florida:. The frontline' ',".";'
Real salesmanship is Florida's trench" man, accu.tomedt" "'"ard '"
greatest need, for the next 'few Wb1-k ain-w6ll. oVjganhfized, and-d"s..-..:
years. But seriously we .need; a cipline'd effort is hard: to.:"findi':' ,," ..',
new order or type of man-power. Probably salesmen as a class'waste'-.. -9"
First of all we'must divest the morei6'.time in unorganized effort c3;".";'.
whole situation of mere sales'ex- than' any other class. of, men q-':..9:' ,.. '
ploitation. The old adage "sell Flotida,. with .its. more :or::ole::s.4. -
em and forget 'em" must be for- short. season -of.. peak 'seUi n ig ':op1 :.!''
gotten forever. Florida's reputa- -pdrtinity .presents.:k' ..rare-pro .i4.
Lion must be rebuilt along these' lem:iri efficieitsaleseffort.Sales!"'.
lines, and genuine values dnd- men. acquire bad. habits, particul.. ',.
.ruthful representations are. fun- earlyy of .laziness "aaid :.inactivity.' '..,-
lamentally necessary. We -have Sometimes they spen',..
unbounded potentialities to. sell gy attempting to.-get credit. for, a :'--. .
but a serious and intelligentfac- past sale than in creating a new.: : :
ing of facts will be necessary...We one. .-" :. '.
nave real problems to solve .and The man who can jerik himself-::::'*,
proper economic order and..qorgani- up to a well disciplined..istate-...of----,-:'
sation must be maintained' :Prab- organized effort is sure.of.real.'-.
ably our greatest temptation:'i the results amd (he seasons r eco rd :
effort 'at hasty short-cut and".ver- will reveal his success. .In all .he. :'"'
speed in development. To be'i:ure years of selling work,. .weB i"have. ";.!:.
we can shorten centuries to decade: never found any substituteii;for i . this great state with a prop: plain old shoe leather. .: ".:,.:
-' -- - -.---- : --.-____ .:,- .: j, .-Ji ^ai <.:i. .i:
. - ... .1 .. .'* .It' f ;; .:..


E. D. Lambright, editor of .the tolerable. We should have :o9n."~s...
Tampa Tribune, says that the joyment except in sense an ..iSigh't.t:'.
Palm. Beach Post was the first The eternal light with whie I': d .
paper in Florida to .reprint Virginia hood fills the world w 'bi'ex.". )i .d ...'
D'Heanon's now famiious, letter to tinguished. ,!..':" '. ..:.
Charles A. Dana. Be that as it "Not believe in SLnta CIuas. -'
may, we nevertire of it and re- You might as well riot]eliecin: .:.
print it herewith. a-ries. You might geyouT papa .. ...
Here is the letter: to hire meni tow-tc.ii1n all..the '.
"I am eight years old. Some chimneys on .Christmas eve to "' ''
of my little friends tell me that catch Santa Clis,' but`even if they..'.'
there is no Santa Claus. Papa did not see -,lim :coming dow '*'
says 'If you -see it in the Sun, its what would they-prove? Nobbodyi ?j
so.' Please tell me the truth. Is actually se'.es: Santa Claus, but :.,
there a Santa Claus? that is no 'sigi .that there^W' .
Virginia O'Hanlon, Santa Claui.e-The moot real things:"!!
And here is tlhe reply: in the world aire those neither meni .Q fri
"Your little friends are wrong. nor children see. Did you:";:"
They have been affected by the ever faies dancing on the
skepticism of a skeptical age. They lawn? Of course noti but that is' "
do not believe except they see. o prof :that they are not there-.'
rhey think that nothing can be Nobody cab conceive or
whioh is not comprehensible to all the wonders .there are unSeeu.1
their little minds. Al minds, Vir- asd unseeable in the world. -.. ; .
ginia, whether they be men's or -"Yourtear apa rt the baby'sr ; :.
children's, are little. In this great de what make thle .I: ..
universe of ours, imn is a mere ----de, .-u t ----- avei --e-- '"
insect, an ant in his intellect, as Lnsde, ut there isra vel c .
compared with the boundless ing the unseen world which-ftd :'4
world about him, 'as measured by the strongest -man nor the. ..
the intelligence capable of grasp- strength ofal the strongest at'.. W '
^n. n VIB ^ ^fhw Tfifiwthat ever lived could tear. *ita-:
ing the whole of truth or know- t ever lv could .ea
ledge. Only. faith, fancy, poetry,%lo' -
"Yes, Virginia, there is a San- mance, can push asidethat :i : "
ta Claus. He exists as certainly and view and picture the. .
worldther isndgorything
as love and generosity and devo- beauty and glory beyond. it all
tion exist, and you know that they real? Ah, Vginia, .ths
abound and give to your life its world there is nothing .etand .
highest beauty land joy. Alas. abiding. ..: :.
How dreary would .be the world "No .Santa Claus? Th9nk God he,
if there were no Santa Claus. It lives, and lives foreverT. A thous-
would be as dreary as if there were and years from no'wT'igiia; ray,
no Virginias. There would be no ten times ten thousand: years from
childlike faith then, no poetry, no now, he will alke glad
romance to make this existence the heart of childhood." .:

? 4
-' ; -.- : ..
,,,. i" . .,,".... ..

DECEMBER 20,1928




'Woman's Club Gives Fine
Presentation to Benefit
Christmas Fund

As Lord Dundreary said, "It's a
Smart man who can outsmart Mr.
'Alec- Smart"-so it is a slick cus-
tomer -who can outslick a city
-slicker.. That's what Aaron Slick
iof Punkin' Crick did to a turn
a: t the Woman's Club play at the
V'.14W schoolhouse here on Tuesday night.
It -was one of the best home talent
j,..: presentations 'it has been our
;n.riilege to witness in a long time.
M* Aa n-r, admirably enacted by
ergeW. ....Carpenter, beat the
te of. :ne.. Wilber Merridew,
p .by .Walter T. Noling, and
as old pring on the widow
B .9 jerry farm With oil that cost
1hm -'-nearly $12. Merridew paid
S$20,000 for a half interest in the
16tetn after trying to slick the
.!,-.:fl|widow out of it for $1,200, and
'"when, he discovered that the yokel
:.7fl>" 'had. planted the oil, there was
plenty to pay, and the actors kept
the audience convulsed throughout
the three acts. -
.is' Riggs, a difficult role that
required more than a modicum of
A:-; ability, was put over in truly
melodramatic style 'by Betty B.
'.':*'Carpenter, who displayed inherent
talent throughout the performance.
X...-Rosy Berry, -the lonesome widow i
was another difficult' part,, but not
.-:a whit too difficult for Mrs. Jean t
ii......Graham' who did all-she could to
niiake'Aaron pop ;the question,
i'-without'coming right out and tell-
mg him, just exactly like the
widow would hive. done. in 'real

41::1Helen Buck as*the sophisticated
U: ityshic nec handled her'
Sin splendid' fashion, and Mrs..
*r-|S %iM^rae U Mare as The: Girl in
Sdddma e a. captivating and at-
ive cabaret rl William S. I
fith.yS: .. Mare as poetic and- mysterious s
.~inL ......... thetan
b^tlI1^^ "-1-''" ed.16 a stage d'
~I~t1~i~l ClarenceGreen showe astg
Si^,.^ -epresevde-that -.would lead one to c
_!k #9 beFlieve that hehad b there be- r
Mitn,^ fore, and with* Mrs. !.Mare de-
X- several 1
-sMl pleading Roth EugeniaEmery,t
7..''eLeon dBarkeiR B-. Gibson and
~t\t'~W~..P.Hukman i;played, th'eireprt:
. as. ca. guestss with--- finqsse,J
ri th reference -to a c
'sifil^ lver^' iontainert 'nthatg ln- d

S rctoff t aywas in
ihands of Mrs.. HNllie
3 irt E\$ le^ who let- nothingd un-
1t'- j i"- done tomakeat -,the bhuge success
'"twavreMle as 'well as
1. ^ hi4he players are totbe. heartily con-

a.&^td atated'::ion' theircabi lities as
d"itke pirsonAg:es,' 1 and their ..un-
Ase 34W.. cntributio'nof time andoef-*

po o .rkf"rthe.' benefit of theHowey
.~Xd~Iep~ Chistas und The
*rt TTjalVj1i fild itcpcty, and a.
'ksszBesbl uua'syst'realized.. G
pR d

U.lOR -% .7.
^tttA ^.gtr.C ^T eridentte -G~ao Annrk. Mkare
6'1V's ^ Vdce iI~esldent Nellie B. 'miller
.~ Seretn' Betbr...B Carpenter tj
etr.^^4 Tresaurier T Marize.1. Mare
.......PLAY.. .0c

.,Ad ^^ l~~^'te^rganl ,,,lnn Kokn
4'Geni :Eimery' Saly Greer
osep iE'.mery Florence BoYeeI
1 + .. rs .-Robeft- Doze
'-y %. arpet _'Man-' .Frances Gibson d
+A*T.AGE BADS R.B. Gibson,
,H~ ~ h Mle
~ Vt".'~S 1GB CAB-PENTER, qn5
;-066I.dod Old'Okjyhdmyr:01j:Days.
Sce ne,- Mrs. Berry'a Kitcebn b
On an Oklahoma farm Gladys. May
t~i~fstbjedhran.a'wfull cow 'Merridew,.-
ece~$4tb~dlt' Sickrmeets his m ratch -in
~SrIt;~m:YThe. downfall ofs
.We iamigwidow: almiostj gets a'
Sis bdes h tbeclothes
.:tThe :6sm's~rlous.Carxc Green
;outs poetry. .Oil. on the fa~rm.d
Anotrumphan''t r
IER~lLScenie, :A:Chicago'Caharet;
pa. strThe Girl' in fled -gets ffl
t !-. 0Aaron Slick, .AIJMOST,. yj
eIFNeIn.h tilus of -the law.
144Oklhom Imsoglad- 1 P
U 4 tlunai Coin' back t]
ri 'esuesa avd palaces; :
ever o humle.
her acen DIsc liehome c
Sram.hy rs erbert Emery,
XI" ghlMYlayGrt.
FN snrB W o




One of many parties of recent visitors brought dire
C. L. Lenglade who expects to bring many parties fri


(Continued from page 1)
Mr. Leach says in part:
"Many, many northerners have
settled in this state in the last
twenty years. But, although this
northennization of Florida has
been important economically as
well as politically, these same nor-
therners cannot be given all the
credit for turning Florida to
Hoover'by 35,000. Old-time crack-
ers, who .have lived here all their
lives, put Hoover placards on their
automobiles and in their windows
-and they're still there. Relig-
ion and prohibition accounted for
minst of it, the northerners provid-
ing the final shove that put it
"But the important thing was
that the republican party polled
more than 30 per cen-t of the total
rote cast for Governor. Because
of that the G. 0. P. may -now
function legally in the state, in
primaries; it may put up candi-
dates for local offices and stir the
one-1party. monopoly out of its
Forced to Vote Democratic.
"Up to 1928 northerners who
wanted a voice in local govern-
ment, who felt that their owner-
ship of-property and legal resi-
1enc6 here demanded their parti-
cipation in local affairs, had to
register as democrats. They voted
n the democratic primaries and
that. settled it. The elections I
would merely be ratification of
he primary action. |
"As in other states of the solid
south, republican -national commit-
.ee'-men existed for t*o things:
rhJy7-delivered delegates to the
candidate who 'was going to win
n. the national nominating con-
tentions, and they distributed the
federal patronage in the state. The
republican party, as an organiza-
tion beginning with precincts, did
iot exist. When transplanted
noithern republicans insisted that
such a party organization be made
by the crimiitteeman, they were
looked amazement. It j-irt
vauW't being done, in. the south.
"4R6publicans of St.- Petersburg
and Tampa on the west coast; Mi-
inl and Palm Beach on the At-
antic, and. Hastings, a potato
growing center -in the interior, 'be-
gan to assert themselves. Hard-
rng and Coolidge carried those
sections. They put up county
tickets nominated candidates in
conventions which were open to
harge':by theopposition of be-
ng illegal, not nominated 'by prim-
iries.- But.Bryan and M-cAioo
ought Tammany of New York,
irennan of Chicago and the other
party wets, and Florida remained
democratic and dry.
"Then Bryan died and McAdoo
ost his fiold. The wets -were in
he 'saddle; and Smith was nomin-
Ated. Senator Fletcher shook the
)loody shirt all over Florida. He
:ried that republican success would
mean a return, of Negro leader-
ahip, carpet baggers and the scala-
. "The old-line hardshell republi-
mans wanted only the existing or-
der: of things -for patronage and
national convention purposes,'
rwanted.Hodver,- but they did not
vwiit a party in the state. A strong
party would challenge if not des-
troy their leadership, if such it
nay. be called. A few such in
each county had constituted the.
Polls Goo4 Vote for Governor
"The new republicans, who 'Lad
ieen trying to assert themselves,
demanded a whole state ticket,
.iid they proceeded to nominate
oe by state convention, with Wil-
liam J. Howey, a former Illinois-
,,for governor. Nearly all but
Powey withdrew. Hoover won
he state by 35,000; Howey lost
ly only 53,000, in a total vote of
nearly 270,000.
"Just how many of those who
oted republican on Nov. 6 will
'emain republioan-is a question no-
ody can answer. The old-time
spublicamis had their first oppor-
unity to vote as republicans, but
here "were many 'Hoover demo-
rats' who probably will return
their party in future national
election. "


St. Peterebur
I was never so su
life as when my sc
came into my room
was entitled to a fre
ey-in-the-Hills in th
plane. I had neve
going up in the phs
minutes, miadh less
trip in it.
I was the lucky
Independent who wa
trip to H-owey-in-th
Ford plane. I pir
several times to mak
Four. business m-er
had given the dol-lar
ticket t6 take a n
names of all route 1
in a hat .and shaken
was drawn.
The necessary arai
made and the plan
9:30 Wednesday mo
my first trip up. T1
ed like ants craw
ground. The peoplE
on the ground. The
buildings looked liki
board doll-houses.
climbed steadi-ly anc
gan to feel as if th
fed with cotton.
We were soon ove
Far below porpoises
swimming and lIashi.
We could see gulls
They appeared only a
It seemed but a
'from the time we Ie
burg until- we were.
To look at the grou
as though we were j
but the speedometer
we were traveling k
hou e.
Tampa was soon fi
low us was nothing b
and palmetto with a
town. 'It was inter
and figure ou-t wha
were. Soon lakes beg
Lake County seems
covered rwitih lakes.
live there is another
dictionary that descr
ritory better.
Everyone was jolly
jokes. The passeng


G. C. Clayton (lef
and Francis Hartley
ially fine cluster of p


5ct to the How ey property, from tlhe North. The Connersville office is in charge of
am Indiana thi s winter.


THOMAS, think there wasn't anything to this (Cl e tivuesad new from page 1)
rg, Fla. "getting sick in *the air". We club excutives and newspapermen
in m wee son oer owey Webe-from the Sunshine City made the
irprised in my were Son over Flwy. We be- h^ ^ s wd
an rniplgntohtafe i-ocesyn tour. The event was' of such wide-
hool principals o hit a few air-pocket.interest that hundreds
and told me I of the men said they we-e caused thronged the field in Orlando to
e trip to How- by the shifting warm and cold air witness the landing. The parry
e Ford mono- currents coming up from the hills was welcomed at the airport by
r dreamed of and lakes. Mayor L. M. Autrey and siwcral
Lne for a few "Hills?" I thought. "He's sure- members of the city adminisira-
.taking a long ly seeing things. That land is as tion, and Howey representatives,
flat as a pancake." We had been chamber oif commerce being tend-
boy from the traveling at 1300 feet altitude, but ered a luncheon shortly after
s entitled to a it was necessar-y to go above 3000 their arrival. All the details of
e-Hills in the on account of the pockets. Most the cruise were handled by Her-
iched myself of the joiliiness suditsidetd. The man A. Craig, secretary of the St.
e sure I wasn't riding was a little rough. We cir- Petersburg Aero Club, and a
cled twice over Howey and then member of the Howey staff. Local
n from the city headed over Lake Apopka. The arrangements at Orlando, includ-
s to pay for a jolting still kept up. The lurch ling the luncheon and progr-im,
ewsboy. The of the plane and the sight of the Iwere supervised by F. C. Work-
boys were put water far below proved to be too man, Orlando manager of the
up. My name much for three of the passengers. -owey Company.
They found out that there was Prominent Passengers
igernents were such a thing as "getting sick in In addition to the. -pilot and
a took off at bho air." mechanician, the passengers in-
rning. It was We soon landed in Orlando. One eluded the following:
?he cars look- of the fateful passengers gave a J. P. Hunnicut, secretary to
ling on the sigh of relief as he stepped out Mayor John M. Brown; C. C. Carr,
6 were specks of the plane. business manager of the St. Peters-
a large city The passengers and several burg Times; Bradford Lawrence,
e small paste- prominent men of Orlando had a executive secretary and vice presi-
The plane banquet luncheon in the city. At dent of the St. Petersburg Cham-
d my ears be- two o'clock a bus took the pass- ber of Commerce; Ray Wilbur,
ey were stuf- engers to Howey. We had the chairman American Red Cross; W.
evening meal at the Hotel Floridan R. Cashwell, Cashwell-Cooke and
r Tampa Bay. where we were to spend the night. Their Printers; John P. Green, J.
could be seen The Howey hills that appeared as P. Green Realty Co., H. R. Bou-
mg the water. "flat as a pancake" from the plane ton, Baltimore; Carlton Irwin,
flying below, proved to he quite steep, the bus manager Florida Power and Light
as small white having to do in low several times. co., A. F. Adcock, MoCrea-Ad-
The hotel guests were enter- cock; Mr. Craig and Barkley
few minutes tained by Opie Read, noted author Thomas, schoolboy sent on the tiip
2ft St. Peters- and lecturer, and J. W. Lawrence by St. Petersburg business men.
above Tampa. of the Howey Company. On the return trip Mr.r Craig,
d 4 s suret everyone Capt. E. M. Dilly, writer and
ijtu.A? seemed su that evetyone greatly yachtsman, Mr. Cashwell, Mr.
raw e yed etrip. It. wa a novel Geen, Mr. Bouton, Mr. Adcock,
revealed that and interesting experience for me. Barkley Thomas and C. M. Me-
t 90 males an Mr. Hutton, who piloted the big Lennan of bhe Howey Tribune

ar behind. Be- mon opane, certainly does know were aboard, other passengers hav-
ist businesses lg returned to St Petersburg by
n occasional t bus, mnot ibein able to main
esting to try Movement of Florida citrus overnight owing to the press of
t towns they fruit in carload lots to November business.
gan to appear. 27 exceeds total shipments made See Howey From Air
to be almost up to.a one year The big ship took off from the
I don't be- ago by approximately 17 per cent, Piper-Faller field at 8:30, flying
r word in .' e 'according to United States depart- over Clearwater, Dade City, Lake-
ibes that ter- meant of : agriculture figures re- land, Winter Haven, Tampa, Plant
leased through Chase and corn- City, Leesbrg and other cities,
and cracking pany, Orlando growers and pack-, while many smaller towns were
,,ers began to ers. visible from the cabin before the
ound trip was completed. Owing
to the size of the plane, it was
impossible to land at Howey, al-
PROOF OF RE PUDDING though plans are being matured
______________________._____ |Cfor the construction of an airport
large enough to accommodate it
on future flights. The passengers
were taken to Howey by bus after i
the luncheon, and remained here
overnight, being shown over the
great citrus development of 'the
Ho,*ey Company. Thyistr
were amazed at the size of the
tract, and the extent of its de-
velopsuenit. Viewed from the air,
the hi~s (seemed /flattened out,
Ibut the Picture of th e many s
thousands of acres oif groves was
indeed impressive.
Flying over Lake Apopka the
air became slightly lumpy. After .
waking several lcl-lgtsfo
Orlando, the three-ton hulk of
steel winged its -way back toward t
-apaBay and the Sunshine City, Ie
where dusk arrived at about the e
Same time as the plane.A

By Betty B. Carpenter

"Triple 'Entente" Entertains
Frog Hollow, (on the Pinkerton
grove) was the scene of a very
gay but picturesque party Satur-
day night when Pinkerton-Morell
and Dodge Taylor entertained
many of their friends with a sup-
per in the woods. Under the moss-
draped oakes that skirt the lake
a huge bonfire was built. Around
this benches were placed for the
guests. In the background a huge
'brick oven had been built and
over this delicious wieners were
roasted. Close by on a long table
all the timimidngs were placed,
hot baked beans, griled onions, a
tasty salad, dessert, etc. Guests
were served cafeteria style and
took up their places about the
'bonfire. After the wonderful
feed Everett Gibson took up his
-banjo and the crowd joined in
singing old-time favorites as well
as up-to-date songs.
It was just the setting for
mystery we had. When the party
reluctantly started home Mr. Read
was unable to locate his pipe. In
spite of careful searching with
flashlights no pipe could be found.
'Vant Morell had held a match
to light the pipe just a few min-
utes previous so he knew Mr. Read
had had it. Others remembered
seeing him smoke it during the
evening. It was finally decided
to wait until daylight for a furth-
er search. But lo, when he arrived
home Mr. Read found the pipe
had proceeded him and was there
waiting on his dresser. Now you
tell one.

Mr. and Mrs. Sidney Smith of
Tampa, Florida, were the guests
of Mr. and Mrs. L. V. Morel] over
the week-end.

Mr. W. J. Howey, who has been
in St Petersburg for several days
has returned to town.

Mr. and Mrs. N. M. Swartsel
were Christmas shopping in Bar-
tow and Lakeland Saturday. Their
daughter Maxine, and her class-
mate, Miss Eva Leatherwood, who
are students of Southern College
at Lakeland, returned home with
them to spend the Christmas holi-
days. Miss Leatherwood's home
is at Lake Jimaluska, N. C.

Mr. Fred Parks, of the New
York City Howey Office, arrived
in-town Sunda' with two New
York visitors. MT. Mitchel, one
of the party is a grove owner in
Howey, and after visiting his grove
wil go to Green Cove Springs to
take his son home for the holi-
*days. Young Jack Mitchell is a
student at the -military academy
in Green Cove Springs.

Another coincidence. Carpen-
ters have a trick cat named
"Boots." Gibsons have just adop-
ted a kitten that had previously
been named "Boots," and refuses
to go by any other name, so we
now have a pair of- Boots.

The n'ew housdis-going up on
Laurel Avenue iwind Ey Mr. H.
E. Emery, and Mr. James Mc-
Comb, will be completed by Feb-
urary .1st. Laurel Avenue is built
up as closely as any -city block
in a much larger city ,and repre-
sents some of the finest families
in- Howey. Why not be sociable
you who are planning on building
and build down nearer the hotel
where we need more neighbors.

After the performance of
'Aaron Slick from Punkin Crick"
several members of the cast and
Friends assembled at the home of
Aaron Slick and Sis Riggs they
iad a midnight party. Everyone
iad been too nervous and-excited
to eat at dinner time as 'it. was
the first appearance on the stage
for everyone. Sandwiches, pick-
es, olives, cake, candy, coffee,
etc,. made a big hit with the crowd.
After a hilarious hour or two of
*elating their bonerss" and which
were not serious but funny, the
:rowd broke up to grab' a few.
tours' sleep for the next day's
Lctlvities. This party was made
ip of Mr. and Mrs. S. K. -Mare,
Wir. and Mrs. W. &8 Mare, Mr. and.
Lfrs. Henry Miller, Mr. and Mrs.
A~m. Graham, Mr. and Mrs. H. B..
;ibson, Miss Helen Buck, Mr.
h'erett Gibson, Mr. W. T.. Nol-

Liblical days, it would have "rais-
d Cain". He drew attention to
he fanciful dreams of early phil-
sophers and scientists that man
rould one day travel through the
ir, and remarked that these early
.reams of aviation were the bud of
"banquet of development". 3. W.
*awrence, sales manager of the
[owey Company predicted suripris-
ig progress in aviation in Florida
i. the next few yeare, and stated
iiat everyone interested should
rork toward the bringing of air-
lane factories to the state.




Harry H. Culver to Speak
In Several Towns Next
February, Report

An extensive business trip over
Florida by air is planned for Feb-
ruary by Harry H. Culver, of Los
Angeles, president-elect of the
National Association of Real Es-
tate Boards, according to the Flor-
ida state realty association, with
headquarters in Orlando.
According to Paul 0. Meredith,
state secretary, Mr. Culver, who
has already flown several times a-
cross the country will travel in a
Ryan cabin type plane, accompan-
ied by realty officials and the
pilot. He will visit local real
estate, boards in the state mak-
ing two meetings per day in
some instances. Orlando airport
officials have supplied data
on landing fields available in the
state and say that this will be
the longest business air tour ever
made in Florida.
Mr. Culver's tentative schedule
is subject to condition of landing
fields where meetings are to be
held, but present reports show air-
ports in fair to excellent condi-
tion in these communities:
Feb. 14-Pensacola, with realty
delegates from Baldwin County,
Ala. Thomasville and Albany Ga.,
Apalachicola, Marianna and Talla-
hassee, Fla.
Feb. 15th,-Noon meeting at
Leesburg, with Citrus County,
Dunnellon, Wildwood, Brooksville,
Mt. Dora, Tavares, Eustis and
Ocala delegates. Evening meeting
Orlando, with Clermniont, Daven-
port, Groveland, Kissimmee, Co-
coa, Titusvilde, Winter Park, Win-
ter Garden and Eau Gallie dele-
gates attending.
Feli. 16th-Lakeland, with visit-
ing delegates from Bartow, Frost-
proof, Babson Park, Haines City,
Lake Wales, Winter Haven and
Lake Alfred. Evening meeting at
Tampa with Dade City and Plant
City delegates.
Feb. 18th-Noon meeting at
Sarasota with Bradenton delegates.
Evening meeting at St. Peters-
burg, with Clearwater delegates
Feb. 19th-Sebring, with Arcad-
ia, Punta Gorda and Wauchula
visiting. Evening meeting at Fort
Myers. t
'Feb. 20th-Evening meeting at i
Miami, with Ft. Lauderdale, Hol- t
lywood, Miami Beach, Rediands
District and Key West delegates i
Feb. 21st.-Evening meeting at
West Palm Beach, witlS Lake
Worth, Martin County, Boynton
and Delray delegates.
Feb. 22nd-Noon meeting at
Melbourne, with Fort Pierce and
Vero Beach delegations. Evening
meeting at Deland with Orange
City, New Smyrna and Daytona
Beach delegates,

Florida Fruit In

New York Brings

Increased Prices

Clearing house association of-
ficials have announced that large- t
sized Florida fruit is becoming f
more -prevalent in the markets of
New York City. A report re- I
ceived yesterday indicated that ..
during the day a total of 11,3.03 f
boxes of Florida oranges'were sold, b
82 per cent of these being-of 216 t
or larger, while the smaller sizes. 0
from 250's to 224 made up the s
remaining 18 per cent. This re- B
vealed a change from 67 per-cent
larger sizes and 33 per cent small- s
er sizes of a few days ago.
Price Up s
Prices also had an upward .trend, t
according to-A. W. Hanley of the
clearing house statistical depart- t
mont. The 11,303 boxes of or-
anges brought $40,419.48, an aver- i
age of $3.58 a ,box. Deducting
..-: the shipping and sales charges, this j
'-.' showed' anraverage of. $2.43 a box t
or by further deducting picking
and packing charges, an average i
of $1.43 :a box net to the growers. .
.. This ,was .the highest average net
* price in the.. market 'for mahv
weeks, Mr. Hanley said.
". .. .:-. $3.17 Per Box I
"'. : ...,The same day. showed sales of i
8, :.:=8,608 boxes o6f grapefruit in New t
Yor. k".:Yor markets, bringing $27,280.- t
;; .'84, :ani;average. of: $3.17 per box t
;" "' :or $1.0. net-to the growers after
al. expensess had been paid. This ,
'.: *was also a, higher :scae than-for .s
* dome weeks past, Mr. Hanley said. '
:iSimilar information on the New B

i '* York: markets nowi,'..will Psi .re' i-
" .eived daily by .the clearing house I
Saccbrding !to. Ha.nley; who has just z
S. cob pleted .arrangements. for re- a
S. cets'of the-daily reports. T

...'...... .. .. -.


Erected at a cost of approximately $200,000 this bridge connecting Astatula and Howey-in-the-Hills in an important connecting'
link in the system of highways around 'Howey-in-the-Hills. It has re cently become known as "Little Gandy Bridge", and is the longest
free bridge in the state.




Can Stage Anything From
A Dog Fight to a Big
Diplomatic Dinner

Batting for Capt. Dilley! Why
yes, Dilley and I would do almost I
anything for each other. It's been
that way ever since we lost that
girl many years ago. He had her
first, I was her best fellow next;
then neither of us had her and
we formed a friendship. Now th'
captain has "bought him a house",
gone to housekeeping, and I have
to do some of his chores.
We have a sort of a pull-
together organization throughout
in .the St. Petersburg office of
the Howey Company. 'When I
come to think of it I realize we
have quite a variety of talent a-
mong the boys. When I count
noses I believe we have the talent

Capt. E. M. Dilley
to stage anything from a dog
fight to a diplomatic dinner.
Our ring master for anything
put on is our manager, W. A.
Cenmuir. "Bill" got the joining
fever about a year ago and has
been joining something or some-
thing else because or for some
otherr cause ever since then. No
sooner has he joined something or
something else when he sees wherE
our whole' crowd can help do
something for whatever it is he
has joined. Because it is always
something to help St. Petersburg,
he whole Howey organization or
Floridain general, we lend a hand.
To tackle these jobs we have
two press agents who have the
ears of the local newsppItr; we
have a stringof. fellows who can
get away with a so-called speech
in public; we have a fellow who
they say used to preach; we have
a male quartet and soloists; we
have a fellow who. can tickle a
banjo and rattle the bones; we
have machines enough to rig- up
Parade of any size; and our
families are sufficient numerical-
y to form. a good-sized a idience
n case of an emergency. Then
to cap the climax we have a drug-
gist to apply the smelling sa.lts
rhen some one passes out. -
SLast spring about the time our
fr. Jepson got the idea that he
should go and see if Pike's Peak
ras still in'place, and Phil. Lucas
rot visions of A]. Smith overflow-
ng and flooding Mt. Vernon, N.
Y.; Kenmuir joined sone organi-
ation whose members expressed
Desire to see Howey-in-the-Hills.
The'next day we were on their

So's Your Old Manhattan!
In New York a few .weeks ago I met an old friend at the
Newspaper Club.
"Going back to Florida?" he asked. "You must be crazy.
Look what happened down there. Florida's dead."
"ISo's your old Manhattan." I replied. "Look what happened
in the stock exchange. By your method of reasoning, the United
States is dead."
What happened in fllorida is the same thing that happens in
the stock market when-ever there is a "bull" market. The foolish
public waits until prices are at the peak, then rushes in to buy on
margin, eager to get some "easy money." And the same foolish
ones, not satisfied with a quick and modest profit, hang on until
their margins are wiped out. It always happens that way.
But the stock exchange still does business, the corporations
whose shares are traded in there are still producing. The bottom
dropped out of the stock market the other day, hut it hurt nobody
except amateur speculators who put everything they had into
margins and have nothing whatever left to show for their money.
(Florida is still here. People are still coming here. They will
continue to come in increasing numbers so long as the Gulf Stream
flows. They aye coming here to live, not merely to play, and every
bit of real estate in Hlorida is worth as much as it ever was and
most of it is worth more than !it ever was before. The only
people who were hurt when the speculative real estate boom col-
lapsed were those who had been playing th market on margin,
staking -their all on partial payments. There iq only one word to
describe that sort of people. They are simply foolish. They are
even more foolish than tihe buyers af stocks on marginn' for
real estate, anywhere in the world, is the trickiest commodity of
all to speculate in, though the soundest of all to invest in.
Nobody who has a piece of Florida land, bought and paid for,
has anything to worry about. I find it hard to work up sym-
pathy for the others, the ones who did not buy, did riot want to
buy, had no use for FJlorida land, but looked on Florida real estate
as the 'poker player looks on the chips used in the game, a gam-
bling implement without tangible value.
The ones who won are the ones who believe in Florida, who
still believe in Florida, and who now own the real estate in which
the foolish gamblers were merely speculating.

track, gathered them in line and
took them to Howey a fe-" day;
later. That started a procession
of St. Petersburg people to
Howey. We took them, and took
them, until the figures showed we
had conveyed more than 2000 folks
to Howey by October 1st.
During June we got tangled up
in politics and -put on a campaign
that made Pinellas county voters
forget their party affiliations
and follow the victorious banner
we waved. We helped in a drive
for this and a drive for that, but
always advertised Howey-in-the-

iHills at the same time. The lat-
iest move was that of sending the
'big trimotor plane on a trip to th.;
I The whole thing resolves itself
'into one question does advertising
Ia genuine article pay? Ask any-
ibody from St. Petersburg what
.they know about Howey-in-the-
iHills if you do not believe it pays.

It is 891 miles by rail from
'Pensacola to Key West ,as far as
'from Jacksonville to Philadelphia,
and slightly less than the distance
from New York to Chicago.


The two gentlemen on the outside welcomed the plane on its ar-
rival at Orlando, and the two on !the inside were passengers from
St Petersburg. Left to right: F. C. Workman, Orlando manager of
the Howey Company, who had charge of the reception and luncheon;
C. C. Canr, business manager of h St. Petersburg Times;. Bradford
Lawrence, executive of the St. Petersbturg Chamber of 'Commerce, and
R. B. Brossier, president and manager of the Orlando Reporter-Star.




H a v e Associated With
Stout and Ford Since
Plane's Inception

It is always a nice thing to
know something about your pilot
when you climb into an airplane,
especially if you are starting out
on a cross-country tour. Some-
thing like knowing a little 'bit
about the doctor who is about to
operate on you.
Perry Hutton, co-owner and pi-
lot of the Ford monoplahe "Hi-
Way", is an old timer at the game,
and it was apparent to all who
rode with him on his flight to
Howey, that he knew his business
thoroughly. Mr. Hutton is one of
the best known pilots in the coun-
try, having won many air races
at St. Louis, Dayton and other
points. He was a test pilot for
the Swallow Airplane Company be-
fore joining the Ford Company
in 1925. Two years ago he en-
gaged with the Standard Oil Com-
pany to pilot one of their Ford
planes for company executives on
their trips throughout the coun-
try. One of these executives is
associated with Messrs. Hutton
and Hamilton in the company
which operates the Hi-Way. He
knows the plane from his associ-
ation with it in the plant where
it was built, and he has had many
hours in the air as a pilot of this
particular make of ship.
Was In R. F. C.
Lieut. E. G. Hanmilton, his part-
ner, who alternates with him in
piloting the plane, is a real vet-
eran. In 1917 and 1918 he was
with the Royal Air Forces as in-
structor in acrobatics, getting his
original training in this famous
contingent of intrepid airmen. Af-
ter the war he went into commer
cial work in Canada, putting in
most of his time in the west, at
Winnipeg, Saskatoon, Calgary and
other points. He continued as the
Ford Company's first pilot on the
original all-metal monoplane fly-
ing between Detroit and Chicago.
He entered the first Ford Re-
liability Tour, which has since be-
come one of the nation's major
aviation events, and in 1925 made
the best time in the tour with" a
Ford ship. He was associated with
Stout in the development of the
first all-metal monoplane, and re-
mained with the Ford Company
when the Stout Metal Airplane
Company became a division of the
former. Later he was made oper-
ations manager of the Ford air-
So, as far as future passengers
are concerned there is no reason
why they should have any qualms
about getting aboard the Hi-Way,
with the controls in the hands of
either Mr. Hamilton or Mr. Hut-
ton, for they are fully experienc-
ed in every branch of aviation. And
anyway, both bhe ship and the
pilots are licensed by the Depart-
ment of' Commerce, and it has
been the history of transport work
with this type of ship, that they
are safer than the average rail-
way train, bus or automobile.

Ladies Night At

Hotel Floridan '

.Selecting the Hotel Floridan for .. :* :-
theiri"nnual ladies'. -night, th "'"
Tavares Kiwanis International held
a formal dinner and induction of .
officers here on Tuesday night of
last week. About seventy-five "
guests attended, including several
from adjoining locals. Lieuiite'nant ..
Governor Hippler.was the princi-.
pal speaker, and "Red" Kennedy *: .
of Tavares acted as master of.,'- :
Readings by Mrs. Gillespie df
Tavares, and piano solos by P. W.
Keneipp also violin solos 'by Dr. ..
W. IS. Duncan of Leesburg, were
included in the program. ... :,.
Judge E. M. Tally was inducted.
as the new president, Carl Duncan. .:
as first vice president, Dr. Colly. .
as second vice president and Fred :
Lagerquist, retiring president, as .:... :..!
district trustee. :: .'. ,
A splendid dinner was served ./:.,: .;.;:
by the management of the Hdtel :::": ":::
Floridan. .., ,: ; .



Cliff Storm, sales manager of
the southeastern district for the
W. J. Howey Company. Mr. Storm ..........
has the territory from Palm Beachl A
to Key West, and makes his head-:
quarters in Miami. :
__ _ _ __ __ _... ". /,: .*':. K ..* 1

Pectin which is used in large.;..':'.:. : .
quantities by jelly manufacturers;. f. ::
thruout the country is now extract .':'": :...:- ."
ted from grapefruit peel and tf.. ..-
opens up a new industry anditb"e. .. -i."
marmalade and grapefruit juice .. i::
factories can have an output:for .
their peel aside from the candied'. .-::.
orange and grapefruit peel.hg that' '
is now shipped to many istates"'.inl k .-".*
the union. With grapefruit heart. :..*
put in cans, the juicep..ut up in ,:'.0
bottles and the peel used for many. .'.:.
purposes the Florida. factories cart "..': .
use everything but the bark and! :,.:::':
leaves on the trees. .':. ..,

7 *" .: :
.. ...:.'' ...:-:.>L:.!;:fc.i:,l


DECJJJJMBERJ- 20, 1i98 :



Big Increase in Consumer
Trade-Expressed On
Regular Schedule

Oranges and grapefruit at your
back door on regular schedule,
just like the milk and the laundry!
That is the plan being worked out
for northern housewives (and
those in Florida too) by. C. M. -, .
Pinkerton, production manager of '';.
the W. J. Howey Co., wiho is in ..
charge of the merchandising of
fruit from Howey groves direct ;...
to the consumer. ..
This regular service idea on
boxed and package fruit is being
handled by a' system of return
post-cards, upon which the house-
wife designates just how often she
'wishes a package of super-quality .
oranges or grapefruit delivered.
The order is taken care.of auto-
matically through a tickler file,
and the fruit is.despatched by ex-.
press or parcel post so it will ar-'"
rive on the day designated. Full'..
boxes may be ordered in this way,
or the .packages of a dozen grape- :
fruit or two dozen oranges -may. ..
be specified. Where citrus fruit ... .
is used regularly, the "convenience
card" eliminates the troublele of :
sending in orders each time the.'.
fruit is.wanted, and it insures th&.'.
customer getting the very highest
quality without variation.
Business Increases
"Our direct to consumer busi- '.
ness is running away ahead of last ..
year," Mr. Pinkerton stated. "Or-
ders are coming in from points in .-.
Florida especially on holiday trade.
It may seem strange, but it is al- '
most as hand to get good fruit ':
right here whe-e it is grown, as ...:
it is in the north. The reason is, ,:
of course, that the best grades are
shipped. But we are prepared to
fill orders of any size, and within
the state the express charges are
almost negligible. Prices for the -:
package fruit are according to

Kiwanians Hold



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