The Howey tribune ( February 1930 )


Material Information

The Howey tribune
Uniform Title:
Howey Tribune - February, 1930
Physical Description:
W.J. Howey Co.
Place of Publication:
Howey-In-The-Hills Fla
Creation Date:
February 1930
Publication Date:


Subjects / Keywords:
Newspapers -- Howey-in-the-Hills (Fla.)   ( lcsh )
Newspapers -- Lake County (Fla.)   ( lcsh )
newspaper   ( sobekcm )
newspaper   ( marcgt )
Spatial Coverage:
United States -- Florida -- Lake -- Howey-in-the-Hills
28.716111 x -81.774444


General Note:
Herman A. Wilson, editor.
General Note:
Description based on: Vol. 11, whole no. 141 (Apr. 1930).

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
ltqf - AAA2571
ltuf - AKK3156
oclc - 32686972
alephbibnum - 002015764
lccn - sn 95026064
System ID:

Full Text






Fancy Packages Will Be
Offered in Volume
This, Season

'Northen .Housewife Can
Get Tree Ripened
Citrus Fruits




Howey And
Voters To

Happiness are
Inability Smile
Brown Derby


As the great national sweepstakes enters the home stretch, sober
reflection on the issues of the campaign, divested of all the ballyhoo
and froth, forces one to the conclusion that a Republcan victory is
Al Smith has unquestionably put up a h:rd fight-and a noisy
one. His smile and his brown derby and his agility in walking the
oratorical tight-rope have filled the atmosphere with a lot of
"hurrahs" and "Hello Al's." But voters have a -way of digging un-
der this smoke screen of so-called good fellowship, and if we are right
in saying that the American people have a way of doing their own
thinking, they are going to vote for Hoover, Howey and Happiness.
Mr. Hoover has stuck to issues which are vital to the progress,
prosperity and homes of the American people. In a serious dignified
manner he has presented his case in a sincere, straightforward cam-
paign of hard hitting logic. We believe that the voters of this country
would rather see administrative efficiency- in the White House than
nothing much more than a mere smile.




Will Spend Over $300,000
In National Magazines,
Newspapers, Radio
Vl-Aor;fi-a-C-r-is;11uho qri--U~d

Plans for marketing small pack-
ages of oranges and grapefruit,
similar, to those sold at retail for
the holiday'tirade,'are being con-
S suammated by C. M. Pinkerton of
k the W. J. Howey Company.
Mr. Pinkerton states that this
S this newi merchandising idea will
be worked out :in. detail within a
few days,'and it is the intention
to .sell the fruit direct to the con-
sumer throughout Florida and in
the east and central west, appeals
being made to the housewife
through thie regular channels of
advertising; -
While Florida fruit has .been
S sold in small :quantities in this
S manner-before, it has.been pretty
much of a specialty business, fan-
S cy packages being offered by, lo-
c al mercllants for shipment by
express to points in the north. It
.is Mr. Pinikerton's .'plan tb' put' the
s.:.. mall packaget-out in .volume. The
i: fruit will. be st4per-selected. and
: .made up into paqages containing
:... two dozen orangdes and one dozen
:.: grapefruit to be shipped by par-
S: eel post on order: from consumers
S.: direct.q` .
:i !:.: ~ 'c ..: : ... ', To. : .:. ",..e t
': 'Tlorida citrus rtf..,'aie 'the.
:1.: .. most 'popular m:vniru y.iall.of the
*oxthehmalrkets. i L-.Pinkerton.
: s:'aid "'"H d uiculo'fdr theaveragehousewife
ll ae of ^Sgetting high clah s
Fi. ldoridaf orage gen
,recogni .rc ibengsweterand
Grade .is: pushed .ono the. -buyers
!:S" '"by the: fruit..,merchant.-... Florida
i:- .grapefruit is unquestionably sup-
:" erior to. that from any-other sec-
S '..: tio is. :unfortunate that
:": .lm~e' shippers send.jout. packs in-
i~'..:,. '. differently.'gradeL,' :it'i our, ur-
:.-..pose to.. pack.nothig' but
ta.;;;L fruit .straight thugh;:l, both, i"the
small.-,:.,:..: parcels, aiid in-half aiLd full
:.i.:.. -es 'Fotunhaety..we have, ai_
outlet for'the off-grade fruit, and
--iA,:'." re .able to. do this:eeronieoSly.
We:e''. ,..,W:hope that in a very short time
'..' ..we will be. able .to build up a large
..::. demand. for. the0 ,owiey product."
-. There. is .an -added asset in 'this
,; .: ..,method,: of shippimg,-:.Mr.-.Fimnker-
.Cn i.ton.-says.. It. is :-,the..-..advanluge:
which the 'housewifeill have-. of
being sure. that.:she;,,il. get. tree-
ripened fruit. The.'superiority of
tree-ripened fruit, whether it be
,. .oranges,: grajpefruit, apples or
pt beachesches ,is generally recognized,
:."anrcd *marketing small packs direct
.'.iill insure'-"getting thisv'class of
f.. ruit. .-It wil"'-be practically, the
>.:1-*...y ::: ame as. if the-northern consumer
ac'."':i wetually went out into the grove
..and. selected his. own. oranges.
F;7". further .details on the. plan will
:::.beannounIced 'later, Mr." Pinkerton
g fe :'. '.':." : *:.'-" *.. . '
| ..? kridan Hotel ..

: S ,-ervice Will Be
1n c i 'reased .Nov.. 1

.:: he .Florilan hotel at Howey-
: .in '-Hsti"though. a modern. hos-
i"felryhas for years 'been ..operated
.ri,:T:2::";!'*:', !the: les;. organization at" a
ii:.,.rat.:efar:bel.w cost.. In spite of
j..,'..i .Ceased !: ost of foodstuffs, a
rate of: $3.00 per day, American
.lan;.hlias i'beeni maintained. De-
^ man'ds'for better service .have also
.i ....neeased-with, each year, among
K it"' .c i'entleteWwho dbme' here, and
.in--a-' ..majority:,of :cases they have
S exprssed 'their desire to pay more
g r~- orbeter -service. '
STo.'this:end, the company pro-
; poses on.and:after .Nov. 1, 1928,
i .,:o"increase.. the rate ;o':.$4.o00 per
j .. : dayhand bj- so" doing. provide a
more".satisfactory every-
'Q''i one.? Several 'veiy important 'fuc-
q::ti.:"irs-.will- be added.':and "100 per
ehservice will be' given;
'".": It.willbe necessary to set a lim-
S.*'::':.. itationu,, of. three. .daysA, during the
J,',busy, season to guests,, except
:.'. where special grants are made by
"the company, Mr. Graham, says.

'- ;. .
"';; . :,.

Howey for Governor club' met
at Minneloa at the P. K. garage
,on Monday' evening, and held one
of the best meetings of the fall.
0. B. Woodley, president of the
club had arranged a splendid pro-
gram including several of the best
'speakers in central Florida, and,
enthusiasm ran high. '- I
Members. of the Hoover-Howey
club of Clermont .were guests of
the Minneola club at this meeting.'
On next Monday.evening. Oct. 29,
at the regular meeting, instruc-
tions'w1ll be given on voting. It
is"desired that all members be

"" .::}.. Flo. r idOr a cilrL
'. :. :' .:- vertised in lea
Sales Conference Nov. 8-10 newspapers of
4 ..... "" " ''i ': 'the large radio
Plans have' been :.completed for the annual present the Pr
Howey sales conference, which will be held at the industry o
Hotel Floridan Novemberth, 9th and 10th. This of0 prospeive
a gram, involving
announcement was made. d:i by J. M. Lawrence, upwards of $3
i General Sale's Manager6; issued the following was presented
SS '. representative
statement:.,' !, the
n."Our annual saes!co r. lience will open on Fri- vertising agency
J ~~111 prge~ieEf t edjl.,baaao^
:1 l :""Flmd ilF hai' .tel"'maager,' prove~,"by their
ffio.. LY111idIC ar he set up
promises some real entertainment, proceeding on page in colors
thth 'll Ipage in ~colors
the theory that we are all kings an 'quleens and Evening Post,
need a lot of attention and a..lot to eat black and whit
*CT i n .. j full pages in c
"evera-1 new feattures .-in our sales' program Home Journal,
will be discussed at the two day conference follow- colors and four
ing the banquet, and man: matters of Vital im-. and white iA T
ua1que~, izuman mabel~ -- -weekly radioI
portance to our winter campaign will be covered, weeks, beginni
We are on the threshold of the biggest sales cam- and the balar
amounting to
paign in our history, and it is essential that every of the total to
man in the organization be present when these mat- metropolitan
ters are being brought to maturity. You will meet chief feature o
Tmen from all over the United States, and will gain' a full page incemb
will ga. sues (Decemb
much in the way of inspiration and guidance for February), of'
the.year's work. magazine of t
the circulation
"Every indication points to a successful sea- 0o0 copiesam
son for Howey-in-the-Hills. We have the product, radio programs
we have the organization, and we have the leader- a week over
than a score o1
ship to put it over in a bigger way than ever be- sist of a half
fore. I am counting on 'he: presence and coopera- eluding entert
f'ion 'of every man on the sales staff, in making .announse, and sho
this the-most memorable event in Howey history, of citrus fruits
If y6u haave any problems that need ironing out, get health promotion
them in shape, to present., When the, conference authorities of
.Knight has est
closes we want to be all set to pull out on the main at Winter Hayv
track with a full head of steam." timing program
Mr. Lawrence requests that notice be sent to mediate attenti
'him immediately of your time of arrival and the the radio and i
number in your. party.: Entertainment expense, he ger of the Tan
says, is "Ion the house." 'nCaples Compan:
tising Agency,
many leading F
S ... Campaigns. Hi

Administrative Organization tends oer a li
part of which v
And Sound Business Science York.
Should Apply to AgricultureRoad, H(
..- -To Trou
Howey Plan Built On the That fact is also very largely R0 n hI
'U" w-if - -1 1.-I -, ., B -foTII it

,us iruit\ will be au-
ding magazines and
the north and over:
o hookup that will
product of the lead-
I Florida to millions
consumers. The pro-.
g the expenditure of
00,000 this season,
by Marvin Knight,
of Erwin-Wasey
clearing house ad-
cy, to -.,a meeting of
qii". d a
calls for a double
in the Saturday
four half pages in
e in the Post, three
olors in the Ladies
one full page in
r half pages in black
rue Story Magazine,
programs. for 26
ng November 15,
ice of the fund
approximately half
be expended with
newspapers. The
f the latter will be
colors in three is-
er, January and
the Sunday feature
:he Hearst papers,
being over 5,000,-
iong 28 papers. The
Swill be given once
a hookup of more
f stations, will con-
hour program in-
ainment features:
of the clearing
t talks on the value
s and juices in
in by noted health
the nation. Mr.
ablished an office
'en and the adver-
Swill.have his im-
ion, -tar"Ong with
magazine programs.
was formerly mana-
npa Office of their
y, National Adver-
and has directed
Florida Advertising
s experience ex-
ng period, a large
was gained in New

owey Arch
it Lake Is
v Cox'v aR Co.




Tou. r i owey District On
': Occasion of ,Bi-Yearly
:. C.raft-onference

.. =ffera Lourstder afed t.....e
tranaction".'of.'-business, moat o"
,the',time. in -executive session, 'dele-
'"gates and visitors in Ledesburg for
".the semi-annual meeting of the
'Florida Typographical conefrence
journeyed to Howey-in-the-Hills
late Sunday afternoon where'they
were 'addressed by Opie Read,
'noted author, in' a:- characteristi'c
talk' which:,ranked ,as the .erteir-
tainment highlight of the .- 'ccas-
ion.:In the presence of. followers
ofthe"craft. with, which .. he has
been'assfciated for a lifetime, Mr.
Readwas'at his best and for nea-r-
:ly'half an hour .kept hs audience
interested with witty store/ "nd
.shrewd observations.
The :body convened at 10 lockok
Sufiday :'ierning, with' ChnaTrles 'B.
Duffey, -chairman' of the locdl 're-
ception -committee, tenpoTrarily in
the chair..Irwocation. was 'deliver-
ed by Rev. Paul T. Fletcher, of.
the. Morrison Memorial Methodist
,cburch. The. conference .ewas -wel-
coined' 'Leesbuig by City Man-
ager D..E. Bvins; Commerce 'See-
retary .Jeffirsin 'Thomas anid 'Gil-
bert D. Leach editor'of t ie Lees-
burg CommerciaL :"' *
' In response, President Charles
F. Greene-of Sarasota, emphasiz-
ed the surprise of the delegates
who had not previously .visited
this city "at the evidences of pro-
gress and' stability .they had noted
since arrival. :' Going innmediely
into 'executive'session, the ei ence: disposed., of a considera'ble-
volume of routine business.
Welcome to Howey was extend-
ed by,R. B. Gibson and Fred E.
Parks, who described the climatic,
location, soil and water protection
factors which have been the basis
of the success of the development.
The trip to Howey was made- in
one of the Howey buses .. .

Minneola Howey Club
Entertains Visitors
F r o m Clermont





As the New York Herald-Tri-
bune puts it:
"Governor Smith emptied the
contents of his brown derby of all
its platform tricks before his Oma-
ha audience. He won applause
for his wit and cleverness. He
may have gained votes from the
easily dazzled. To his discrimin-
ating friends here in the East, ,ar
to the'`great mass of farmers in
the corn-belt region and to every
other group of. voters, his first
great effort on the stump, can
seem only the legerdemain of a
cleyer p..ticiain,,mbre _mindful of
'a'quick ligh 'thAanfof accuracy,
incety"o'raniything remotely re-
*sernllng c'qstructive .statesman+
"Hp?' : "b " r:^" " ** ..
I.'fay to-, ',.-sten toand hard to
vdtef~or,-"i-tjs the publicesti-
.t.. of',f"'.overnor -of New
^,-pot' ., k.. '- ,; ,- .--
'**.t lie Po l~ial.'Tight Rope
'... -^nd spe-k'rif his Omaha
s'spee'ci- Mr'L. M th was confroit-
ed .thhre witBflthe extremely dif-

itaking aooo definite standmon the
subject. His words were of nec-
essity tempered by the thought of
the impression they would create
in the East, which he must win if
elected President. He adroitly
side-stepped the equalization fee.
The net of his stand on farm re-
lief is ludicrous, for it is signifi-
cant that even the authors of .the
measure which Mr. Smith' hails as
the Magna Charta of agriculture,
have endorsed the farm relief pro-
gram presented by Mr. Hoover
as the most hopeful and practical
in sight. And the majority of the
outstanding-farm leaders' of the
West have dpne the'same. m,,n
Voters Independent
Never in history was the spirit
of independence so strong. in the
land as today. Political insurrec-
tion is everywhere. In wet Re-
publican states voters are strong
for Smith; in dry Democratic
states for Hoover. Southern Dem-
ocrats who vote for Smith will do
so for three major reasons, says
the Florida Farmer:
1. He is the nominee of the Demrn
ocratic party.
2. The fear that Republican suc-
cess in the South will endanger
the political security of southern
(Please turn to Page Three)

Beautiful Howey

Golf Course Now

Ready for Winter

Golfers who have recently play-
ed over the Howey course are
greatly pleased with the condition
of the fairways and greens. The
fall clean up has been completed,
roughs- have been mowed down,
and crews are at work to put the
entire course in the most 'perfect
shape for the winter season.
The Howey course is attracting
more and more players as its
qualities become better known.
To those who are accustomed to
playing a flat course, the links at
Howey-in-the-Hills offers accept-
able variety, and they are rapidly
building a reputation as among
the finest in Florida. Play the
game at Howey-and like it!.
Twenty-five cans of rainbow
rout are expected to arrive short.
y from the United States fish
hatchery at Neosho, Mo., to be
placed by the Florida department
of game and fresh water fish in
silver Springs, near Ocala, the
rate department has announced.

Idea 01 Efniciency true of all investment. The vast -,
And Service majority of business in America[
____ is run .on absentee ownership. I Construction on the highway
By J. W. LAWNRENCE Billions 'of dollars are invested i from the-Howey arch, on state road
B7 J. W. LAWR 'in industries where no technicAl-f'p, 55, west to Trout Lake, con-
The genius of modern business or even general knowledge of Ike"r-ct for which was recently let
is not the knowing something industry organization in know y' the county commissioners to
about many things but knowing The investor is looking for profits 'the Cox and Bryson company, of
enotrgh to hire men who know a and he-knows that expert admin- Qrlando, was begun last week and
lot about one thing. istration will get him these results will be rapidly pushed to comple-
Even the investor conscious of tion. At the same time a contract
Organized business has already his limitation in- picking success- waslet to clay the High line from
reached a high degree of admin- ful securities will join an invest- the arch to Howey road to join
istrative specialization. The one ment, trust or holding company the Tavares-Minneola road in the
man organization is ho longer where he is assured expert know- neighborhood of Shepherd Lake.
possible for the simple reason that ledge and administration of his in- Meanwhile, portions of the road
no one man in a short life time vestments over a wide field of will, of course, be out of commis-
can explore adequately the necess- diversification In other words it sion and travelers from Leesburg
ary knowledge and experience of does not pay to attempt to do as to points east and south, by way
every department in one large in- thing yourself if you can profit of H.bwey,. are urged tb use the
dustry, let alone several coordinat- route by way of the Astatula
ed industries. (Please turn to Page Four) bridge.



Published Monthly, at Howey-in-the-Hills, Florida

JAMES W. LAWRENCE .............................. Editor
CHARLES M. McLENNAN ................... Managing Editor




We have often heard of the Johnstown flood and the San Fran-
cisco earthquake but we have never heard of the Pennsylvania flood
or the California earthquake.
In Florida, however, matters are seemingly different. What
happens in Palm Beach county is immediately dignified as a Florila
event. Every storm within the boundary of the state is a Florida
It is amazing how the press of the country plays this unreason-
able situation before the public. Naturally they get the most distorted
conception possible. It is nothing short of ridiculous humor to read
the letters and telegrams we receive after the press has done its
The writer hias lived in central Florida during the last several
years and both the storms at Miami and Palm Beach have been as
much a surprise to us after they were over as they could possibly
have been to a man in Chicago. Here at Howey in the Hills when
we were supposed to have been close to the path of the recent storm,
we had no evidence hereabouts of an unusual wind.
Tropical storms have always happened and probably always will
happen, but the law of average in damage even to the lower East
coast of Florida where they are usually confined, presents no great-
er hazard to life and property than any other section of the United
States. Earthquakes are bound to happen in California for a few
hundred years yet but no one would consent to forsake that land of
beauty because of it. Lightning kills a few folks nearly everywhere,
but the average man woud need to live about 20,000 years to assure
him of that type of exit from active citizenship on earth.
The assets and liabilities of the topics must be so balances
in any reasonable mind. For us we find no place without some lim-
itation. More people will die of the cold weather up North this year
than perished in the unnecessary hazard of Lake Okeechobee. More
millions of dollars will be spent in the North this year to offset
the effect of winter than is necessary to safeguard the life and
property in the Everglades of Florida forever.
Seventy five per cent of the hazard in Florida in storms can
be blamed on the failure of man-power rather than an uncontrollable
elements. The temptations of greed have inspired cheap and shod ly
construction of buildings. Florida has suffered greatly by what may
bc called transient psychology. She has failed, particularly in some
sections, to build on the rock of permanent development. Beside
this, possibly the most inexcusable situation, lies in the so-called
Everglades problem. There was no reason to be found anywhere for
the loss of life by drowning about Lake Okeechobee. Man power fell
futile and flat with inexcusable blame.
If that -territory existed in California or any other progressive
state in the North, the federal government long ago would have
made it a paradise. Here you are face to face with politics. Little
or nothing has been done by the government in our state. Ohio or
SCalifornia would have demanded it and got it. But in our great
.commonwealth, filled .with a static political reactionalism,
we have ever received has been to leave the Everglades issue as a
football for local factional conflict.
How long must we wait for men to combine politics and
economics? We pay a fearful sum in dollars and lives every year
for our pet political prejudices. We often hear otherwise sane and
good men say: "Tariff is an economic and not a political issue."'
In other words, politics like religion, are classed as sacred matters,
without the slightest trace of secular interest. We must not carry
crassly materialistic economics into the sacred shrine of politics,
which in the south has been for years a temple of retaliation over
the civil war issues. Like the Chinese we worship the paternal
prejudices and pay a frightful sum on the altar of sacrifice in
consequence thereof.
This situation we sincerely believe will be changed to a great
extent at'this time. We started out to build a by-partisan political
set-up and we are assured now of this result. Florida's future is as-
sured but we are hoping for a speedy result. We do not relish a
life-long conflict to this end, but even then it would be worth while.
There is enough in Florida's future to fight long and hard to realize,
and those who appreciate that fact are committed to an unremitting
effort to this end.
To revert again to the storm question, we are anxious to leave
one more thought with our readers. There is a vast territory in
Florida where these present hazards are practically unknown. Cen-
tral and West Florida are particularly sound and safe. They are
built on basic production, while at the same time they are beautiful
and healthful.
Howey in the Hills enjoys probably the greatest relative security
from the element of either storm or cold in the entire state. It is a
great empire of perpetual plenty and ravishing beauty.


Certain adherents to the Democratic tariff policy have attempted
to make.much capital of Governor Smith's speech at Louisville. One
paper goes so far as to say that the Florida grower will stand a bet-
ter chance' ofobtaihing the tariff relief he demands and needs from
a Democratic than from a Republican administration. As a matter of
fact-Governor Smith stated in his Louisville address, that "on import
crops he (the farmer) must be given equal protection with that af-
forded industry." But-
It did not take Senator Moses long to pierce that bubble. In a
statement issued in New York, he said: "Governor Smith's speech at
Louisville is consistently inconsistent. Its consistency lies in the fact
that the Democratic candidate is again trying to play both ends
against the middle. He has once more thrown part of his party plat-
form out of the window. Its inconsistency lies in the fact that he is
trying to cause his party to turn an economical somersault."
Analyze this tariff problem briefly. In the first place, the Demo-
cratic party is pledged against a protective tariff. It expressly states
that its forthcoming tariff bill shall be free of protection. "The ac-
tual difference in the cost of production at home and abroad must
be the extreme limit of every tariff rate," is the language of the
Democratic tariff plank, and to that language their candidate gives
approval. To the casual listener this sounds very intriguing, and
somewhat like the Republican plank of 1908. But get the difference.
The Republican party has laid down the rule to be "the difference
in the cost of production at home and abroad, TOGETHER WITH A
being to preserve that security against foreign competition to which
the American :farmer, manufacturer and other producers are entitled."
The issue, therefore, is clean cut and tmequivocal. The Repub-
lican party pledges security against foreign competition. The Demo-
cratic party expressly promises to promote foreign competition. The


n 1 J-Nflv .lw-nrRJ 1~G9LJ

NV'fMlRF.J. 10AJ

Genius has had many ways of expressing itself, and th.i
further we go back toward the dawn of history, the more restricted.
It would seem that the first expression of genius was on the field
of conflict. Then came the genius of verse, a singer making music
of skill and bravery in arms. The genius of civilization it would
seem was wont to lag, for this meant organization. During many
ages man was too barbarically individualistic to submit himself to
the rule of system. It would seem that genius at times in attempt-
ing expression has been afflicted with a sort of stammering, re-
sulting in repeated failure. Men would say, "he is bright enough
but don't know what he wants to do." Finally stammering would
subside and bright expression follow, an invention, a discovery or
a book that has continued to live after the drag of centuries.
Oratory, the most melodious of all expression, twin brother
to music, is ancient, and during the ages has been declining. It
is rare that statesmanship has'ever come out of oratory. For the
most part statesmanship is quiet, contemplative, estimative; and,
in the presence of the orator may be mute and seem inconse-
quential. But when oratory has swarmed the bees it has ever been
the sfatesman- that hived them. Patrick Henry was an impulsive
oratcr of the first order, but when the storm had blown away it
was soon discovered that Henry was not a statesman. The most
potent expressions of his age yea, of the ages, came through
Franklin. Thought, truth in epigram leaped from his pen, address-
ing the wise rather than the ignorant.'
How greatly has changed the expressive genius ot America.
The pioneer with his axe, his rifle and his Bible expressed his
unconscious genius with the hewing out of a farm in' the great
forest, a fundamental expression. Years later came the industrialist
to set up his forge, expressing his genius in- fire and smoke.
Along came the big merchant setting forth his expression in silks.
His epigram was a ribbon, his philosophy a bale of cloth. Thus it
was in this country during more than a century and a half. Then
dawned the expression of mighty organization. That was a genius
new to the world. Men marveled. They did not know that it
was a gathering and a concentration of the genius of all preced-
ing time, aggregated genius seeking expression. And thus it is
today. Properly to organize men and to direct them toward mo-
mentous developments is essential to this age. It embraces every
walk of life. It means the prosperous present and the luxuriant fu-
ture. And it is luxury that means the loftiest heights of civiliza-
tion. The savage gathers unto himself the rude necessities. No-
where is this more clearly demonstrated that at Howey-in-the-
Hills, where luxury blooms and glows upon the trees, a golden'
expression of organization and development.

one permits a reasonable profit to be included in the cost of
production. The other compeTs the American farmer and other pro-
ducers to face the world in the American market without a penny's
profit and with no allowance for transportation. The one insures
every American an advantage over every foreigner in the American
market; the other would force the American into competition with
no advantage over the foreigner and frequently with a marked dis-
advantage because the American must often depend on rail trans-
portation while the foreigner has the advantage of cheap water trans-
The Democratic tariff plank provides for "a tax that will pro-
mote effective competition and produce a fair revenue." Where is
this effective competition to take place? In America, of course.
With whom? With the world. Competition in what? Competition in
farm products generally, and in everything else that this country has
to sell. It means competition in all grains; in domestic livestock,
their carcasses, fresh or processed; in wool and hides.; in milk and
cream, fruits and vegetables; m textiles, furniture, minerals and
ores, crude and refined, in brick, tile, glass, cement and all natural
elements on which labor has been expended.
The tariff problem, while it has been purposely shrouded in
utterances from Democratic spokesmen in subterfuge, innuendo and
confusion, is still the same old question of protection versus free
trade, and one has only to read the planks of the two parties to under-
stand definitely where each stands on this matter of vital national
concern. [When Governor Smith says that the farmer must have pro-
tection on import crops, he declares a Republican tenet and perverts
his own party platform. He is simply doing what Senator Moses ac-
cuses him of doing-playing both ends against the middle. Either
the Democratic platfoirn is all wet, in other ways than with reference
to prohibition, or Governor Smith has swapped horses in the mid-dle
of the stream. He approved the plank on the one hand, and talks
protection on the other.
All of which means just one thing-if the growers of Florida
want protection against the cheaply grown fruits and vegetables of
foreign countries, there is just one way to get it, and that is to vote
the Republican ticket.


No one can gainsay the interest which the Tampa Tribune has
displayed in citrus affairs. It has devoted much editorial and news
space to the promotion of the growers' welfare, and its editors are
to be heartily congratulated on their fearless opposition to anything
that savors of an attempt to centralize control of the crop in any but
the grower's hands. The Tribune's sincerity in this campaign is ob-
vious. It has no ulterior motives. It is concerned solely with the
question of true cooperative marketing of Florida's greatest crop,
and the industry recognizes its debt of gratitude.
This leading Florida newspaper has been chiefly concerned of late
with the appointment of a manager for the clearing house. It has
brought out many important factors which should be considered in
the selection of a man to direct clearing house activities. Certainly
such counsel is timely. The clearing house had a hard time coming
into existence; it is essentially a sound institution, and anything that
might jeopardize its future would be a calamity to cooperative mar-
keting generally, and to citrus interests specifically.
We believe that the directors of this organization, as many other
newspapers have pointed out, fully realize the importance of select-
ing the right man; but we also believe that the Tribune's constant
warnings on the subject have helped to impress them of this neces-
sity. Some lament the fact that nothing definite was done at the
meeting of the committee of fifty at Winter Haven, but it is a job
that must have the action of the directors, and it is far better to de-
lay the selection than to make the wrong one. We are satisfied that
the directors know what they are doing, and that in due course the
proper man will be named.
In this connection it is interesting to note the names presented
at the recent meeting. Secretary Jardine has been in the citrus
limelight for some time. He is an able and a leaned man. He knows
the economics and the fundamentals of cooperative marketing. He
is thoroughly familiar with the Capper-Vdlstead act, and would do
nothing to imperil the clearing house on that score. He has the con-
fidence of agriculture generally, and is a keen administrator. While
he comes from the academic rather than the commercial field of
endeavor, he has earned the confidence of business, as an executive.
He stands squarely on the side of the producer, as the Chicago Board
of Trade once learned in its fight on the Grain Marketing Company,
a cooperative sponsored by the American Farm Bureau Federation.

We do not know that he has had practical contact with the. intricacies
of merchandising, but he is an agricultural economist, and could eas-
ily absorb the essentials of modern merchandising methods. There is
every reason to believe that he would make an eminent success as
manager of the clearing house.
State Senator John L. Taylor of Largo, another of those pre-
sented as possible timber for the position, is well known as a grower
and shipper. He has been a producer of citrus fruits for upwards
of twenty-five years, and in addition to that has served the state in
several capacities. He was so well thought of by the people of his
own constituency that he was persuaded to run for the gubernatorial
nomination in the late primary. He is a man of unquestioned integ-
rity, he understands the citrus business thoroughly, and he would
seive the interests of the growers faithfully.
Paul S. Armstrong, assistant manager of the California Fruit
Growers' Exchange, is well known to the writer of this editorial, and
his name deserves the utmost consideration. Mr. Armstrong has been
"through the mill" in California, and that is the nearest approach to
Utopia in cooperative marketing that we have on this continent, or
for that matter in the world. He knows the growers' problems from
the most intensive and intimate contact with them. He has been
identified with the Fruit Growers' Exchange for many years, first as
advertising manager, later as sales manager, and now as assistant
manager. He is a merchandising expect. He understands how to fit
advertising into sales effort most effectively. He knows distribution
as few men in America know it, and he originated many of the dealer
helps applied to the successful marketing of Sunkist oranges and
Sunmaid raisins, and' later adopted by virtually all of the California
agencies. Mr. Armstrong has no local, sectional or factional axes to
grind. He is free and unprejudiced, and irr every way is admirably
fitted for the man-sized job that is ahead of the executive who tackles
the clearing house.
We do not know Mr. Christensen, of the Department of Agricul-
ture, so cannot enumerate his qualifications, but we understand that
he is a marketing expert and if his name has been presented by Mr.
Corey it certainly deserves consideration.
Our own Mr. Rhodes, who has administered the affairs of the
state marketing commission so splendidly for many years, is a man
of splendid character and high attainments. One has only to peruse
the material issued by his office to realize that he is. a thoroughly
trained merchandiser, with a basic understanding of cooperative mar-
keting. He knows Florida conditions, and he knows the problems of"
the grower.
And so we congratulate the committee and the directors, and
Mr. Corey, orn their card of candidates. We feel sure that they will
give each one thcir fair and thorough consideration, and we doubt if
they would go nr wrong on any of them. But the quicker ti7y make
their decision, the better for the clearing house and the citrus industry.


Prices for cittrs land in there Howey tract are based oni its
normal yield as an investment. That is a sound and conservative
business principle, and if it had been adopted by all the develop-
ment companies and real' estate concerns in Florida in 1925 and
1926, there would be no, necessity now for realigning our realty
That this readjustment process ihas about reached its end how-
ever, is evidenced in, the statements of Florida state and national'
banks at the call of June 30th. Although the call came during the
period usually regarded as the "off season" in Florida, statements
of individual banks showed that the state was on a sound financial
footing, and that the clanking instiflltions in all parts of the state
were expanding their facilities in preparation for the approaching
winter season... .. ...... .. .........
Banking institution off Florida are now operating normally as,
during the year 1924,. before the inflation of realty values. The real
estate market is almost normal,, and indications point to the exchange.
of millions of dollars worth of property in the state this w;ntor.
Reports made at. the June 30 call revealed total resources of
$226,369,663 as compared with $179,046,923 at the June call of
1924. During this four yean- period the banks of Florida have in-
creased their resources- moe than $47,000,000. The comparative
statements of 1924 within 1928 show a gain of $6,963,342 in individual
deposits; a gain of $6,297,908 in, vings deposits and a gain of
$7,863,677 in certificates o deposit, or a total gain of more than
$21,000,000 in deposits of all banks in the state. There was an in-
crease of more than. $5,000,000 in surplus; $2,000,000 in undivided
profits; and more than $4,000,500' in bank capitalization. Thpe items
"due to banks" and; "redisceunts" also showed up favorably as
compared to the 1924 June calL.
All of which reflects prosperity, in spite of anything anyone
may say to the contrary. This view is shared by J. W. McIntosh,
comptroller of the currency,. Washington, who declared at. the
Florida State Bankers' association convention just after the clo.e
of the last tourist season,, that bu siiness conditions in the south,
and especially in Florida, were praperous. With another season at
our elbows, and a better tham average citrus crop almost ready for
harvest, Florida faces the' future with faith and confidence, especially
as banking and realty aondiions aare again on a normal basis.

Unquestionably the HEmwey golf course is one of the finest in
the state. Those who are, accustomed to playing the courses in the
more level sections, of Florida will greatly enjoy the variety obtain-
able here. Why not try it same week-end?

Paul Harber, secretary of the Lake County Chamber of Com-
merce, is a live wire.. Someone has said that if a man has ninety per
cent enthusiasm andI; tan per cent ability, he can get along very well
in this world. Mr. Barber is endowed with one hundred per cent of
both, and Lake county is forismate in having his ability and enthusi-
asm constantly at work for its betterment. He is a booster, plus.

The Interstate Commerce Commission is seriously considering a
substantial reduction in refrigeration charges on southern fruits and
vegetables moving into Northern markets. The chief rate cut pro-
posed would take 17 per cent off the present refrigeration charge ap-
plying to Florida citrus fruits moving northward. It is assumed that
the railroads and the Fruit Growers' Express will enter vehement
objections when they have an opportunity at the hearings, but the
present charges are out of all reason, and their objections will meet
a mass of evidence that will prove it. Anyway, what could they ex-
pect at a refrigeration hearing but a cold reception?

Confirmation that the citrus crop in Florida will be one of the
largest in the history of the industry, was established in Tampa re-
cently by the estimate of Gen. A. H. Blanding, manager of the Florida
Citrus Exchange, that Florida's crop would total 17,500,000 boxes,
says the Tampa Times. The Times adds that General Blanding has
just compiled his estimate from reports from sub-exchanges and grow-
ers throughout the citrus belt. "The crop promised to be one of the
best in quality in the history of the industry," he said, "until it was
damaged by the recent storms. But now the fruit seems to be. up to
the average, and in some cases the crop is slightly above." Recent
estimates compiled by the Times placed the figures at 18,000,000

boxes. The crop this year is much larger than the crop last year,
which totaled 13,635,000 boxes. The returns to growers last year
were $51,000,000. During 1924-25 the total number of boxes yielded
was 17,781,120. The crop brought $53,165,548.40.



Howey Citrus Juices Will Be

Shipped in Volume this Year

For Home and Fountain Trade

Northern Markets Eager
To Promote Product.
May Export It

Orange and grapefruit juice
from the Howey juice plant will
enter northern markets in volume
for the first time this season, ac-
cording to C. C. Street, who re-
cently returned from an extensive
inspection tour. Mr. Street made
surveys of market possibilities in
several of the larger wholesale
cn'ers, and arranged for distri-
bution of the Howey quality prod-
uct through wholesale channels to
the fountain and household tiade.
Immediately upon his return
plans were formulated for the re-
vamping and enlargement of the
local plant to take care of this
increased demand, and for the
handling of the new crop. The
plant is modern in every respect
already, but certain changes have
b.e-i made necessary to increase
its capacity.
"I look for an ever increasing
consumption of packaged citrus
fruit juices," said Mr. Street.
"Orange juice has been a favor-
ite drink for some time, but res-
jS taurants, fountains and homes
have prepared their own juice from
the fruit itself. Fresh orange
juice in jars, bottles and cans,
available for use at any time of'

the year, is somewhat of a new
thing to the trade, and it is be-
ing readily accepted as a staple
product. It is bound to be more
popular as the public becomes ac-
quainted with its as a packaged
commodity, and in time it will take
its place on the tables of millions
of people. As distribution in the
soda fountains and soft drink es-
tablishments spreads the consumer
demand for this palatable, health-
ful and refreshing beverage will
increase. I believe that the mar-
ket is virtually unlimited."
For Export
It is expected that the export
market for Florida fruit juices
will also expand every rapidly, and
Mr. Street expects that a small
volume of the Howey product will
be exported this season.
Contrary to general opinion,
the grapefruit and orange juice
which is canned or bottled, is
made from off-grade, small and
cull fruit. Thus it is possible for
the grower at Howey to ship only
the choice quality of fruit to mar-
ket, in addition to making a reve-
nue from the fruit that would or-
dinarily be thrown away. Mr.
Street reports that experiments
are being conducted at the Howey
plant with other citrus by-prod-
ucts, with the ultimate aim of
using every part of the off-grade


By Betty B. Carpenter
After the languid summer of
just taking things easy and enjoy-
inging life in general, October sud-
denly wakes us up with a start
that another year is upon us and
the swallows are again flying
south, therefore we must get our
house in order to receive them.
SEverywhere in town the carpen-
ters' hammers are outdoing the
woodpeckers with their busy tap,
tap tap, and painters are dressing
the community in its best so there
will be no discord when visitors
look us over, basking in the in-
comparable Florida sunshine, and
guests will find a welcome every-
Permanent residents of Howey-
Sid-the-HiUs recently returned
*..... from vacations include:
SMr. and Mrs. C. M. Pinkerton
Sr and-.son, Jack; report having en-
.";t joyed a tour of the east by auto,
visiting various historical and in-
teresting cities. They were joined
on their trip by Mr. Dodge Taylor.

; .Mr. and Mrs. W. S. Mare and
:. family left town the early part of
i the summer to visit relatives and
: *friends in Pensacola, Florida, St.
'*" Louis, Mo., Michigan and Wiscon-
:;::' sin. Mr. Mare-was obliged to re-
.iurh tun to Howey qri account of busi-
::. ness but Mrs.'Mare with Virginia
:;' and baby Dorothy continued a
.'": very enjoyable two months' visit
:. at the Mare summer home in Grand
,.'-" Fhven, Michigan, returning to
.towni early in October.

'. .,With our mayor, W. J. Howey,
i busily engaged in his campaign and
; doing most of the work himself, as
!'s is his nature, the town has seen
,.. very little of his friendly smile
..:.:. which we all count on so much,
S: neither do we see very much of
:.,. Mrs. Howey, who is always such a
:: charming and gracious hostess.
However, we know they are "with
y us" when we view the constant
Improving of beauty taking place
-. in "their estate.

:\. i. ': lowey-jr-the-Hills, I'll wager,
::,., has seen more celebrities for a
.^.,, to*n of its size than any place in
6;! tb United States, but none so
P:. dear to our hearts as the famous
... Qpie Read who has selected it as
::: hi home and we are all most hap-
py tob see him back after his sum-
m6et- in the north.
... ..
::::. About the busiest man in town
These days is Mr. J. W. Lawrence,
:,:.. getting the boys on the mark ready
'. for!? the word "Go!" Jim has so
many responsibilities we sometimes
"Wonder if his brain isn't twins. At
a: ; any rate we know anything he un-
^:, dertakes works, or he'll find out
'why. Nor does -he believe in all
Sv....; . rk and no play, which is one of
i.". :...he secrets of his popularity with
S: everyone. Quite often you wilt
i'; finrid him a part of a twosome on
Sthe golf links with Opie Read, or
':": a' foursome with some of the boys.
".: .. And we hope we aren't telling
.:. tales out of school when we say
i:. occasionally in the evening he re-
.: laxes in the favorite indoor sport
of. "'Penny Ante," alongwith Opie
iS' Rpad, Henry Miller,. Bill Boyce,
"Gibby" Van Ess, .George Carpen-
: . etc., etc.

!" Dr. E. C. Taylor and family

Tl. '

have returned from their northern
Michigan summer home. The Tay-
r lor home and its beautiful land-
escaping is one of the most attrac-
tire in' town. Not only is it pleas-
t ing to the eye bub it has a friendly
I look which makes the passerby
wish to peek inside. Nor is one
disappointed there, for the interior
has a charm of its own.
S With the return of the doctor,
Sthe sanitarium office resumes busi-
ness under his capable hand and
Sthe good work of dispensing health
speeds up. Dr. Taylor has some
Great plans in mind for the future
and expects to start some of them
I in operation this season. One
Piece of advice he offers the world
-"Play more golf."

Friends of Mrs. Henry Miller
are extending her their full sym-
pathy in her recent bereavement.
. Mrs. Miller was called hack to In-
diana by the death of her mother.
At such times friends can mean a
I great deal to us.

Mr. and Mrs. Pitt, after a long
Visit in the north and west are be-
ing welcomed home .again in their
picturesque place on Laurel ave-

Mrs. George W. Carpenter has
returned from a three months visit
to Chicago and other northern

Mr. and 'Mrs. J. G. Atherton
were visitors last week at the home
of Mr. and Mrs. E. Fetzer. Mr.
Atherton was formerly a horticul-
turist for the Howey company but
is now sales director for a large
part 'of the state for a fertilizer

These Hoover-Howey club meet-
ings are doing wonders toward
helping us to become acquainted
with our neighbors. This month
we have been honored on several
occasions with the presence of
Mayor and Mrs. Sherman of Mt.
Do'ra, Mr. and Mrs. Ed Baxter of
Minneloa, Mrs. Best of Clermont,
and a score of others, all active
workers in their own communities.
However, the greatest get-to-
gether of all was the evening of
October 12th, when W. J. Howey
spoke at the Leesburg city audi-
torium. By previous agreement
all loyal friends lined-up at the Re-
publican headquarters in Tavares,
and in a motorcade bearing ban-
ners, "Elect Howey Governor,"
proceeded in parade to Leesburg,
announcing by means of automo-
bile horns, their arrival in town'
and their pride in W. J.

The old feud has been revived
between the Orange Blossom team,
(the grove workers) and the White
Collars of the office force. A
spirited game took place Saturday,
October 21st, at the baseball dia-
mond, Orange Blossom emerging
as the victors.
The proceeds of the .game, $24.50
were donated by the Big Brothers
to the school to be used for play-
ground equipment. Mr. Myers,
principal of the school, reports he
has purchased from this fund,
necessary implements to outfit the
town's up and coming ball players,
such as bats, balls, gloves, etc., of
suitable size, and it won't be long



"Elect Howey Governor" is a familiar slogan to thousands of
Florida motorists these days. It is seen on automobiles along high-
ways all over the state, and judging from its prevalence that just
what the voters of Florida are going to do on Nov. 6th. Mr. Howey
has put up a clean and strenuous campaign, dealing with issues which
are vital to the progress and welfare of Florida. He is now engaged
in staging a whirlwind finish, choosing the larger centers of the state
as his battle ground. Many leading Democrats have been won over
to Mr.- Howey's arguments and readily concede his election.

now until we'll have some real woman interested in this good
scientific games. work is invited to become an ac-
-- tire member or associate member.
Mr. Fred Parks and R. B. Gib- At present there are forty mem-
son are busy telling the state in bers.
general why we need two parties Th.' first social program of the
in Florida and why particularly Woman's Club was held Tuesday
we need Mr. Howey for governor, evening October 15th, in the form
Mrs. R. B. Gibson is spending a of a bridge party. After several
month in St. Petersburg, visiting progressions, Mrs. C. Edwards
relatives and friends. Friends of was awarded first prize for high
Everett Gibson will be glad to hear score. A delicious salad course
he is winning some little fame and was served by the entertainment
distinction 'as a banjo artist over committee. This party broke up
the radio fronV St. Petersburg, as at the ahrly hour of one in the
well as the work he is doing in morning so it goes without saying
an orchestra, that everyone had a good time.
Prospective members are invited to
Sunday School and church ser- these social parties which are held
vices are held every Sunday in the third Tuesday evening of each
the school house where everyone of month.
any denomination is invited. These Tuesday evening, October 30th,
services are non-sectarian and Rev. prior to the business session of the
Anderson, who is in charge is a club, the Rev. Anderson ad-
very sincere and interesting min- dressed the club.
ister. At least, let's encourage the
younger generation to attend Sun- Interesting Meeting
day school,
day schIs Held At Yalaha
"nTTn TVA.rfllC '"- ". -

The first meeting of the Woman's
Club for the 1928-29. year, was
held October 2nd, at the Hotel
Floridan. A large attendance en-
joyed this meeting and plans
were formulated for an interest-
ing %inter program. One of the
first features to be worked out
will be a play, to be enacted by
town talent to raise funds toward
the Community Christmas tree
with a Santa Claus to distribute
gifts and goodies for all the little
folks -and some of the big ones.
This is an annual affair and there
is always an interesting evening
for those who attend.
The Play Committee consists of
Mrs. Henry Miller, Mrs. W. S.
Mare, Mrs. G. W. Carpenter, and
Mrs. R. B. Gibson. Mrs. Miller,
who is chairman of this committee.
is a graduate of a dramatic school
and a very talented singer.
Charitable work for Christmas
is to be directed by Mrs. Ed Fetzer,
Mrs. H. H. Greer, Mrs. P. M. Van
Ess, and Mrs. R. B. Gibson.

On Wednesday evening, at
Yalaha, a mass meeting was held
at the school house, for the pur-
pose of discussing some of the
-educational problems of the
County and especially of Yalaha.
Mr. Godfrey was chairman for
the evening and in his own com-
petent manner introduced the
speakers of the evening.
D. G. Nearpass, of Eustis, Re-
publican candidate for County
Superintendent, was the first call-
ed upon and he talked for some
time on the educational needs of
the county at the present time.
Short talks were given by the
Republicans running for the School
Board: Mrs. Margaret Close, Ta-
vares; Harry R. Day, Grand Is-
land, and E. J. Maugans, of Lees-
At the conclusion of the talks
the meeting was turned into an
open forum, and a general dis-
cussion of the school problems
was held.

Another worthy project to be Florida Set To Break South
sponsored by the Woman's Club Competent Observers Say
will be having milk serveJ to the ____
school children during the morn- (Continued from Page 1)
ing recess period This has proved 3. As a protest against religious
in larger cities to be a wonderful intolerance.
thing for the .kiddies in building Southern Democrats will vote
up healthy bodies and storing up against Smith for five major rea-
energy which makes education sons:
easier and more effective. 1. He is a Catholic.
Officers of the Woman's Club 2. He is a product of Tammany
are: Hall.
Mrs. S. K. Mare, president. 3. He is wet.
Mrs. Henry Miller, vice presi- 4. His farm relief program ih
dent. involved and uncertain.
Mrs. G. W. Carpenter, secretary. 5. He is too liberal on immigrat-
Mrs. W. S. Mare, treasurer, ion policies.
Membership Committee: A Smoke Screen
Mrs. R. B. Gibson. So far as the religious issue is
Mrs. E. Buck. concerned, no one should vote for
Visiting- Committee: or against Mr. Smith on that ac-
Mrs. G. W. Carpenter. count. Democratic leaders have
Mrs. H. H. Greer. raised this issue themselves, in or-
A drive is being made for new der that the real issues of the
members this year and any resi- campaign might become more be-
dent of Howey-in-the-Hills or any clouded.. It is nothing more nor

less than a smoke-screen. Some
of the Democrats of course, have
raised the religious issue because
they. are hostile to their nominee.
The Spencer, W. Va. Times-Re-
cord puts the matter very plainly
in these words:
"We have nothing against Al
Smith's religion. Neither has any
newspaper with vision enough ta
see beyond its nose. Neither has
any Republican leader. And we
challenge any Democrat to show!
a bona fide spokesman or Repub-
lican newspaper that has ever at-
tacked Smith because of hs re-
"We charge that the ieal 'issues
against Smith are Tammany, liqu-
or and inability. We charge that
Smith is the virtual leader of cor-
rupt Tammany; that he is liquor's'
chief champion; and that he is in-
capable of an Insight into the busi-
ness of national government. This
piffle about religious issues and
whispering campaigns is ethereal
The Negro Question
Democrats who vote for Smith
in the belief that they are streng-
thening white supremacy in tie
South are certainly laboring un-
der a delusion. It is Smith and
not Hoover who is cultivating the
negro vote. We quote from Col-
lier's Weekly:
"In New York it is conceded
that Governor Smith has had a
very large negro vote every time
he has run. In recent years Tam-
many has intensively cultivated
the Harlem district, gone openly
after the colored vote-and with
considerable success.
"But it is not so much the Dem-
ocratic flavor of the New York
negro that disturbs the Republic-
an management. That is more or
less an old story; but this time
from state after state there come
well-authenticated reports of a
disposition among the negroes to
vote for Smith.....
"Several reasons are given for
this situation. One is that the col-
or-ed vote is largely wet and the
idea has pretty well percolated
that if Smith wins they will get
their gin and beer easier and
cheaper than now, andI that it will
be better. Another is that Smith
is the arch foe of the Ku Klux
and the Ku Klux the bitter enemy
of Smith. The colored voter has
an idea that the negroes and the
Catholics are linked together a-
gainst the Klan. He thinks that
if AI is elected he will kill the
Klan. He is for that. Another
reason is the assiduously spread
report that Mr. Hoover favors a
'Lily White' Republican party in
the South from which negro lead-
ers will be largely eliminated.."
Howey Runs Strong
So far as Florida is concerned,
many leaders are predicting suc-
cess for Mr. Howey. He has put
up a tremendously effective cam-
paign against terrific party pre-
judice, and he has won a host
of friends and votes. He has put
the question of state benefits such
ap tariff on agricultural imports,
taxatfion, econi6m-yin govetrihment,
Federal aid anid kindred other, ad-
vantages, squarely against party
prejudice and one party govern-
ment. The thinking people of
Florida have listened, and many
of them are going to exercise that
inalienablee right to think and act
according to the dictates of their
own conscience" when they), en-
ter the voting booth.
A Proupaoaus Florida
W. J. Howey is one of Florida's
outstanding leaders. He has made
a big success of his own business
over a period of twenty or more
years. He stands back of the Re-
publican platform and the Repub-
lican Presidential nominee heart
and soul. And if those principles
are good for the nation, they are
good for Florida. If Mr. Howey
is elected, it is conceded that Flor-
ida will make more genuine pro-
gress in the next four years than
it has in the past generation. Re-
publican inertia in Florida has
been wiped out completely under
Mr. Howey's leadership this year.
It is definitely established as a
bi-partisan state, and if the a&-
vantage is followed up consistent
and earnestly during the remain-
ing days and almost hours of the
campaign it will be listed on the
Republican and the prosperous
side of the political ledger.
Voters Want Action
We can think of no more apt
conclusion on the matter than the
following from the Lake County
Political ideas in Florida have
changed. We want a protective
tariff not a promise that an ef-
fore will be made to secure one,
and the people are going after it

in the only way possible to get it,
by supporting the Republican
nominees for office from presi-
dent down. We want Federal aid
on many of our problems, not aid
secured by selling more bonds and
increasing our taxes. We can get
this by electing Neighbor Bill
Howey governor, and sending Re-





More Than Average Rains,
Good Cover Crops-
Fruit Ripening

By Dodge Taylor
The spring and summer of 1928
has been an exceptionally good
growing season for citrus. There
has been an ample amount of mois-
ture for all of the trees. In fact,
rainfall has exceeded the average
expected for that time of year.
Consequently all groves in the
Howey tract have put on an ex-
ceptionally fine growth, all three
cycles of growth being very full.
During the summer every grove
on the tract has had a cover crop
growing in the middles between
the tree rows. This cover crop
is grown during each spring and
summer, the plants taking nitro-
gen from the air and adding it
to the soil upon being plowed un-
der in the fall. D.ue to the ample
amounts of rainfall all groves have
had a good stand of cover crop.
On all young groves1 the cover
crop is practically all plowt
On bearing groves the work of
cutting in the cover crop is now
going forward with the application
of the fertilizer on groves of
this age.
The fertilization of young
groves is complete, they having
had three applications, one in the
spring, one in the summer and one
in the'fall. The work of fertiliz-
*ing the bearing groves for the
fall application is proceeding at
this time and this application
will complete the fertilization of
all groves for the year 1928. No
further application will be made
until the spring of 1929.
There is also in process at this
time what is known as the fall
clean-up spray. It is customary
to spray each grove in the fall
just prior to the trees going into
dormancy to dispose of any scale
or mites which may be left after
the summer growing season,
About half the tract has now been
covered and the balance of the
work is progressing rapidly.
The Howey tract came through
the two storms of the summer in
exceptionally good condition.
-Neither storm- produced any dam-
age to trees with the exception of
a few burned leaves. This damage
is entirely negligible. The loss of
fruit naturally varies somewhat
from one portion of the tract to
another but the average loss here
is much less than the average
loss throughout the state. In cer-
tain portions of the tate as much
as ninety per cent. of the crop
has dropped. There is no loss
here that even approximates this
The_ fruit on thbe trees is now
Sbegining to Ap.n with the color
'begindig.l to' appear. It will
probably be a number of weeks
before any of this fruit is ready
to ship but an effort will be made
to ship part of the crop as 'quick-
ly as is practical.

publicans to Washington to repre-
sent us. We want one dollars
worth of roads in our county for
every one hundred cents we spend
for roads and we do not want
bonds sold for road building four
years before we get the roads
either. We want our children to
get full advantage of education
for every dollar of tax money paid
for school and we want them to
get this advantage at our public
schools too. We want the gaso-
line tax money collected in Lake
county spent in Lake county for
the public good."
Democrats Frantic
The state Democratic camp has
been demoralized by Doyle Carl-
ton's alleged "bolt". A frantic
appeal for a more comprehensive
statement merely made paxty
leaders more bewildered and lost
more votes to Howey. The situa-
tion, so far as Carlton is concern-
ed has become so involved and ob-
scured that not a Democrat in the
state can determine in his own
mind just where Carlton stands
with reference to the national
ticket. And a great many of them
are going to refuse to guess a-
bout it, and vote for Howey.

Members of the Florida Educa-
tion association will meet in Or-
lando Nov. 30, in annual state
convention for what officials of

the organization predict will be
one of the greatest gatherings in
the history of Florida educational
week. The convention this year
will last two days instead of three,
and will be something of an ex-
periment, seasonally speaking, as
in past years the meeting has al-
ways been held around Christmas.

I -




Passengers may now come This should enable you to take
Direct to Howey On care of your parties from both
the East and the Central West
The Coast Line without holding them up for any
length of time because of no sell-
Notice of the new excursion ing date.
rates and conditions under which ing date. Very truly yours,
they will apply to tourists and (Signed) J. G. KIRKLAND,
homeseekers, is contained in a re- Asst. General Passenger Agent.
cent letter from J. G. Kirkland.
assistant general passenger agent THE GARDEN CLUB
of the Atlantic Coast Line, to W. G C
J. Howey. These special rates The Garden Club held its first
will apply throughout the season meeting of the year Tuesday even-
this year, and excursions will be ing, October 23rd, at the school
run every Tuesday instead of only house. Mr. Peter Van Ess is the
twice a month, president and founder of this or-
In this connection it is of prime ganization. Mr. Van Ess wants
importance to Howey visitors this to see Howey-in-the-Hills a beau-
winter, that they can come direct tiful town, full of well cared for
to the property in tbroush Pull- shrubs and flowers to enhance its
mans from points in the East and natural beauty and it looks -as
Central West. The A. C. L. has though this would be the ultimate
completed its line into Howey, and result, judging from the weed pull-
direct passenger service is now ing contests being staged and the
available, seeds planted.
While no direct service to Lake O oc
couny pontswillbe vailble Other officers of this club are:
county points will be available Vice president, Mrs. E. C.
through the opening of the Perry Vier
cut-off, it will be possible for pas- Taylor. treasurer Mrs
sengers desiring to make quick Secretary and treasurer, Mrs.
trips to Chicago and connecting Henry Miller.
points by boarding trains at In- Program chairman, Mrs. J. M.
verness on the new route. "The Lawrence.
Southland," year round train Librarian, Mrs. R. B. Gibson.
heretofore operated between Jack- Chairman exchange and exhibit,
sonvilUle and Chicago, with sleeper Mrs. G. W. Carpenter.
service to and from a number of Chairman charity, Mrs. H. H.
points in Michigan. Ohio Indiana Greer.
and Kentucky, will run through It is planned to have the club
from Tampa to Chicago direct. members take trips through var-
after December 4, according to ious estates and home gardens to
A. C. L. officials. ' *.. stimulate interest in-plans and ob-
Mr. Kirkland's letter follows: tain information in growing them
My Dear Mr. Howey: in Florida. Toward this end the
Referring to our, conveiZsation Program Committee aims to oh-
during the latter. part df 'Suly with tain interesting speakers for each
reference to homeseekers rates. meeting
I am pleased to advise y.ou that meeting.
At the. October :23rd, meeting
effective Tuesday, October 9,' Mr. Beasley ofthe -Howey Nurser-
homeseekers tickets from -Ohiov erynteresting talk
and Potomac River gateway.-oints ones, gave a very interesting talk
and from the usual bomeseekers ons budding and grafin ing. Mr.
rate territory, will be on sale each Beasley was fornMerly connected
Tuesday. to and including Set. with the Glen St. Mary's Nursery.
24, 1929. However. during the Regular meeting of the Garden
months of January, February and Club is held the second Thursday
'March, 1929, the return limit of of each mdnth at the school house
these tickets will be fifteen days and everyone in the community is
instead of the twenty-one n',, invited.
limit applying on other selling W.ith-the:varidos clubs in action,
dates. o o an lluring'geIf"'ourse open to. the

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H^lere Nature ComE
.., ,.W ealth, *S1
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Your Home

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- I

ines BEAUTY and BOUNTY, Health and

piritual and Material Prosperity


?, ;! ) Lofty fills, Shimmering Lakes, Tropic
.... .B : eauty
'..,'' -,! ,:. "." -* ',. ,* .'..'.. * .. :. **: **

.C oolest in Summer, Warmest in Wintel

S Every Modern Town Convenience

i ". Drinking Water Like Poland Springs

Finest Golf Course, Plenty of Sports

:,.. ..WRITE OWE' "

'. .. .<' .. ': ,'



Back Country Pay Roll for Prosperous

Ground Floor Opportunity for Diversified


Special Inducements to Home Builders and
Business Enterprises.


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I-Mrs.FMrgaret ose HOT TOf OUN TY HOWEY P. T. A. dance in national prosperity. In-
Mrs. Margaret Close P UL AIlD.l 10 dividualism and generalization
The Howey-in-the-Hills Parent must give way to cooperation and
HOST TO COUNTY Teachers Association now has a specialization.
paid membership of seventy-eight. i Florida has a peculair need of
SPR ES M BER This is a fine showing when you. industry organization in agricul-
PRESS ME R consider the size of the school. In tural and horticultural pursuits.
____ fact, at the Convention of the Nat- The lone-handed individual will
ional P. T. A., of District Number face great difficulties. It is a
SEntertains newspapermen Eight, of which this is a part, Mrs. fact that Florida has within its
At Dinner At The Close, chairman of Lake County borders, probably more than any
Hotel Floridan P. T. A. work, mentioned the fact other state in the union, all the
____ nto the general assembly. While all basic resources and elements that
sr inenter into plant life. But they are
SThe Lake County Press associa- members do not have children in oteilablts i.T hey uste
tion met Tuesday evening, Oct. 16, the school, they are interested in o ai by scientifi c specmsiza-
Iow*y, sorganized bynscientific specia.iza-
at Howey-in-the-Hills with Paul F. Howey school children having as ti on. Florida can and will become
SHarbor, secretary of the Lake good advantages as any other the greatest democracy of agricul-
County Chamber of Commerce, as school. Anything which helps our tural wealth in America, but
host.future citizens benefits the co- scientific organization will make
After a lovely dinner at the munity in general, and therefore it possible.
Hotel Floridian, the guests as- anyone should be 'interested in Howey Organized
sembled on the porch where Mr. backing up the Parent-Teachers For this reason and purpose
Harber called on most every bne Association as much as possible. Howey-in-the-Hills is organized.
present for a few remarks, includ- One important thing is necessary We specialize in the citrus busi-
ing H. S. Brown, of Clermont, before plans to beautify the school ness from every angle of its cdm-
president of the County Chamber or improve it in any way can be bined interest. What we do not
of commerce. accomplished and that is money, know today, we will find out to-
Republican Candidate For C. M. McLennan, managing edi- The first venture to raise money morrow. We do not expect to
Lake County School Board tor of the Howey Tribune and will be a Community Supper, Nov- have anyone knpw more about
newly appointed publiicty man ember 6th, which will be served in citrus than our organization does.
town, the activities of the Howey for the W. J. Howey Co., was a the school house. All evening hot Citrus is a big business. It is a
organization itself, some enter- guest and gave a short talk. He coffee and sandwiches will be on basic and fundamental in our-nat-
prising person would make a young has just recently moved to Howey hand and for sale so there will be ional life as steel, coal or rail-
fortune by organizing .a Commun- from Venice, Florida, where he no need for election return fans roads. It is and can be made more
ity Kitchen for we must eat and was in charge of publicity and ad- going hungry and who will want profitable than any other general
who has time to cook? vertising for the Venice company. to sleep that night? agricultural or industrial invest-.
-------- M. M. Brewster, who is the new The following officers for this ment. It will be a 10 to 1 better
ACTIVE BUILDING owner of the Lake Region made a association have been elected: investment than the average in the
ACTIVE BUILDING few remarks after being duly wel- Mrs. H. H. G~reer, president. country.
AT HOWEY THRU corned into the Lake County Press We have thus organized it
SUMMER MONTHS Association. Mr. H. Myers, vice president. Wo ehaentndus o rgan t
...... The following guests were pres- Mliss Glass, secretary. along efficient industrial organi-
Sh Mrs. Roy Rogers, treasurer and zation lines, so that the absentee
Building operations at Howey-in- o Leesburg Mrs. Gilbert Leach, publicity chairman. e owner who knows nothing, nor
o f L eesburg ; M r. and M rs. H ugh eveucan find timctoairrnan.y
the-Hills have not lagged during Osborne, of Umatila;Mr. and Mrs. G. W. Carpenter, ways and erfind time to learn, may.
the-ill Osorn, Uatila;andmake his profit here with 'the
the summer months. The James Mrs. John Lochner, Mr. and Mrs. means committee chairman, same confidence, he has inowning
Brite residence on Palm avenue Don M. Lochner, H. C. Brown and Mrs. Win. Rogers, child welfare United States Steel or any other
is now ndarly completed. Dr. F. C. Grable, of Clermont; Mr. chairman. god security
Kirk has completed his new home and Mrs. Arthur Newett, of Mrs. Ml. Pittington, membership Like all other business which
on 'Laurel avenue adjoining the Groveland; Mark Brewster, of Eus- chairman, .is prosperous and secure, the per-
Golf Course. James McComnb is tis; Miss Marian Abele, .M. sonal equation is paramount. Mod-
erecting a residence on Laurel and Allen Abele, of Mount Dora; Administrative Organization ern business is probably" more
avenue. "E. M. Conrad has com- C. M. McLennan, of Howey-in-the-1 Should Apply To Agricultui-re genuinely altruistic today than
pletely remodeled his 'residence on Hills; Miss Veva Carr, Mr. and -ever in history simply because it
Palmetto avenue. The Howeyi Mrs. Paul F. Harbor and daugh- (Continued from Page 1) is built on honor and service to
Companies have better than doub- ter Edith, and Mr. and. Mrs. Ralph by hiring an expert to do it for its clients. The. main link in the
led the capacity of their offices. K.- Gore, of Tavares. you. chain: is the personell behind the
R G. Cory has erected a garage- Agriculture Basic gun. Men of. character makd men
Rbuildin i h areto tore MFlorida shippers of fruits and Agriculture is recognized by of confidence .and business lives
building in the rear of his storej1e, ...-..
and apartment at the bridge" h ea etables under ice will be saved everybody as a basic industry up- on confidence. Tihe Howey-in-th6-
a aa e at i h annually -from half a million to on which our general prosperity Hills organizationfaces this unal-
Ion Central avenue. Five new three-quarters of a- million dollars is dependent, But agriculture has terable and merciless law of suc-
hoses fr mpoye have bn mecies lawon of=S r suc^ ^
houses for emPloyees have be if a report of an interstate corn- never hag the advantage of indus- cess witl firm assurance that its
built at Orange Blossom and ten -merce commission examiner, sub- try organization. We appreciate past, present and future has not
houses as a basis of a negro settle mitted to 'that body, is adopted, the difficulties in that type of ad- and will never have any sandy
ment in the south end of the cor:; officials of thie. Florida railroad ministration work, but somehow, bricks in its building. To us it is a
potato limits of :the. : t6*wn have .commission -fatnounced. at Talla- some day it must be effectually life long story and a life long
been cmopleted. hassee. realized if we keep a proper bal- achievement of genuine success.