The Howey tribune

Material Information

The Howey tribune
Uniform Title:
Howey Tribune - February, 1930
Place of Publication:
Howey-In-The-Hills Fla
W.J. Howey Co.
Creation Date:
February 1930
Publication Date:


Subjects / Keywords:
Newspapers -- Howey-in-the-Hills (Fla.) ( lcsh )
Newspapers -- Lake County (Fla.) ( lcsh )
newspaper ( sobekcm )
newspaper ( marcgt )
Spatial Coverage:
United States -- Florida -- Lake -- Howey-in-the-Hills
28.716111 x -81.774444 ( Place of Publication )


General Note:
Herman A. Wilson, editor.
General Note:
Description based on: Vol. 11, whole no. 141 (Apr. 1930).

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
The University of Florida George A. Smathers Libraries respect the intellectual property rights of others and do not claim any copyright interest in this item. This item may be protected by copyright but is made available here under a claim of fair use (17 U.S.C. §107) for non-profit research and educational purposes. Users of this work have responsibility for determining copyright status prior to reusing, publishing or reproducing this item for purposes other than what is allowed by fair use or other copyright exemptions. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. The Smathers Libraries would like to learn more about this item and invite individuals or organizations to contact Digital Services ( with any additional information they can provide.
Resource Identifier:
AAA2571 ( LTQF )
AKK3156 ( LTUF )
32686972 ( OCLC )
002015764 ( ALEPHBIBNUM )
sn 95026064 ( LCCN )


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Full Text

This is a Ho .-in-the-Hills Year

___________~~~~~_ __ __ I- --- ^ _'- ^ ^ ^ R -- -- ,'" "^ ^ ^ ^ ^ ^ ^ " "" ^ ^
*- '*y"^"- '"" T I".^^ __________ __ ^ IT^ ^'WT m. T^ Thie Home of the Greateslt,
PUBLISHED AT and Lrge Citru
^......... A n C iI^^ 1A A ~ lU^ L n..^ wn


TaxeeAre Gut 40 per cent The Howey Plan of Citrus

While Values Show Increase ST. PETERS RG TO FLORIDANS Marketing is Explained
MANY* IPROVMENS (. W. CARPENTER. W. A. Kenmufr, St. eersburg Harlow G. Fredrick and C. L. Will- FIJRT BOX -OF .. FIVE MIDDLE MEN ARE'
MANY IMPVEMES W. ARNE representative of the y corn- ams who operate the Orlando of- R DISPENSED WITH

u r a HS PtOFFICE tain sale they ade lt week. Not NINE DOLLARS SELLSDIRECT
-Taxes in municipalities should *Gere -- W. Carpenter, for many lsteig ospechs heno that atal o hse flows Nin dolrspr o pi b di- F o theakCuty" Citizen
wreee con ume isd an in iato of Whe W. up. Ho ey sp akn be-n h ie of t e s l
n nc w years actively associated with the great Howey groves and.yi.: ofif. are accustomed to making much what the future for Howey oranges fore the Su Fd Pr C n fessytn Asso- e
acandprotection serW. J, Howey Company, will have The delegation had s -a!dy at: larger sales. They are proud of the marketed directly might mean. This t tated that d c grow
and protection afforded. It is not charge of a sales office located in Mt. Plymouth, wheie .n sale on account of the fellow who" ai s t Fl or ci r
fair that, property located far from Leesburg. In addition- to the Lees- is doing what many hav could- bought the grove. Too many people tn w t a fa mi chiga-. t pr nt e w ol f e ev would duop m
?:.. OL 1--N. 2 HW~_NHEHi4. col-buh theLR!Dgr OVE.BR Too7 man peplso, wntto fmilAinMi!hia

ofie r apne ilwork 't be dtehteeud o are licked when it comes to selling prcisofoasadevrdthpeetcopiteywudum
fire protection should pay the same burg office, Mr. Carpenter will done, the bui ng price is, of course a revered 5,000,00 boxes into the Atlantic, he
millage as that within immediate the rest of the county, covering such world's greatest play e. Carl native* Floridans certain Florida one/as the Howey marketing organ- madeoh l
reach of the fire-fighting equipment. towns as Clermont, Eustis, Tavares, told th6 delegation tha hey were Property. L They Go not seem to know izatton plans to take tree ripened 4 Howe spoke whamanypracti-
nt~~ Doa Howey ec lrda h r.Hwysokwa an rc

$uch was the gist of the argument Umatilla ,Mount Dora, Groveland etc. s a g ideveg w ,. pre orange juice atd pure a men believe tobe a tdue One i i
?et forth when the City Dads got the The Leesbu~rg office is the newest ^n 'when they, arriv .cAere BHe knows what is good -and what isn't. rut pur o iranejuce and pure kical menbleet be a trutSmih. Oeasl
S e e t grapefruit juice, direct to the kitch- car load of bad fruit might easily
heads together in a determined man- of the Howey offices to be opened spoke, asbe always does ery highly The native Floridan knows that a e t consuming pubii.. pc ts stigma on adozencar la
ner-dermined to firstower taes, this year and Mr. Carpenter feels f t 3 o t- youth is well cared for orange orgrapefruit e rec i e a
tSince this order was received many' of choice fruits. Lost honor is mighty
equalizetaxes and revalue property. that theLeesburg office is to be an one of the outstanding elopments grove is the best investment the hers have been placed on the book ard to rea Once the a ty
Ownersof grove property situated important addition to the sales of- in Florida, and Carl-D is -looked state has to offer. That is why, orea h en E s dard ore all the kins
within, the city limits will enjoy a fices of the comEpany. upon as a real asset to state. His when they. decide to invest, they horses cannotraise it to its former
b ~ ~ ~ ~ ~ ~ ~ ~ ~ ~~nal alay inves iOME a-firs OFIEloanassllte :o. IE OLR ELSDR

At cut of exactly 50 per cent while cer- golf empire is stea forging nearly always ivestina lirs class FLORIDA WEALTH level. In order to protect its pro-
tain building lot owners whose -prop- PRIZES.1NHOLE-IN-ONE ahead-as per scbedule citrus grove. Mr. Fredrick and Mr. lo a is in an envious ''sition ucts which is mee another wa
erty is located on the fringes of the After leaving How n-the-Hills Williams have sold several. large oia Its industries, Its of saying, its profits, the Howey co-
er"tyy.isenlocatedon aonunthef fringesof hofslthe

corporate limits will enjoy a 20 per the reltors motored to St. groves to Floridans ho were here o ll s ie ndr s ts o s i, it po ht iagrta plan which-
pcent cut. The average cut for cet Canada Dry Ginger Ale Co., 25 Pete, to home and to wt-, shortly after the Spaniards. duce annuauy commodities worth dispensed with the services of at
roperty~~~~~ ~~~~~ ~ in When cit is 40ey peearn cet Cnd rbineel-o,2 uc.anal om 4dsesdwt

Thin cuthne tite cmis 'ditinc W. 43rd St., New York City, a DA'oe to R AA mrdn fa AItn $485,000,000 in round figures or least five middlemen, or men who arei
suprs tuo;m~ fotthhe !r prouldt reweive heree moaey ofgiorle

This ptcution taxeorded. as aistnt W.arge Sf aNsales Yoffity, loated R Mt.Plyou R HERE approximately $355 for revery interested only in making a profit
surprise to the property owners herea csse of ginger ale. A DELEGt ION FOR THE ANNUAL man, woman and child -ion .the from some phase of fruit marketing.
asavale s haeic reans eud Iat least 50me -.,Thewoe eiseich t s en e e oir 00i ht h
aper cent within the two-yeart life of Autostrop Safety Razor Co., FROM NEI YRK GET -TO -GETHER state ts manufactured prods The commission man, selling your
the municipality. Notwithsarning 656 First Ave., New York City, T a exceed iat n value those of tbestate r .pn f tor thirty cents per box, if the
this heavy slash in taxes certain and shaving outfit. F. E. Parks, New Yo 'representa- Jack McDonald, European repre- of rkeansase, Monte ana, New iire t-irty cents himself and you get -
,.very definite bimprovement aareuon.the
The Arkansasg Moffice New the neesl' r t cents himel and yrou g et esl

Svery definite improvement are on the Browning, King & Co 16 I t'ive of the Howey coar ny, brought tentative of the W. J. Howey coin- Hampshire, Oregon, North Dko- nothi. If the. fruit brings $6.00
aden r a several New Yorkers o li;Howey-in- panyis seeing a part of Florida ta South Dakota. Florida'sreve per box you get $5.70 while the co-
Retrenchment. and Economy Cooper Square, New ork City, 6 having crossed the waters nue from the tourist .is estimate mission man retains his thirty cents
Howey-in-.the-Hills is fast .becom- golf balls. ghtful 10 days. Wh 'e.. here Mr. ad ot $200,000,000 annually, consid- per box. You can readily see that
ing a municipality in fact as well as parks delivered sever lecturom England so as to be here in a s t t
name.tHneds ondrewaue people. thave tDunlop Tire & Rubber Co., 12th uarksu i n Mr. if the anl gvet-together conh erably less than half the sum prbo the commission man is going to gt
name. r of new people -have p addition his usually interel- way. -oMr. t e for the annual get-together con- oh
recently moved here while new homes Ave., and 125th Street, New York Parks is a true conve t to e value ference of the. Howey sales force duced otherwise within the state. his-ta nless your fruit fails to bruag
wi tIt iselear, then, that whilt the' esouta in whrichease he sends you
Share being built on all sides. It was City, a trophy case if the ace was citrus fruits in 'dai diet. He.. is a Jack will soon return to London tourist i estimated' at 200000- bill' frthe difference
chukt timeatly 50 ercet a whip l ep ree- where heir wilel ogig na ly organsi zvesti a'rs de leatin tors t setm td t$ 0 70 0- bl 'l if rne

thouhttimey that a ppcy of made with a Dunlop ball, the ball grove owner at Howey-in-theHills where he will organize a L cosiderably' less W t this commission man.. is
000anualy *cosiedauylese Watths.cmmsson mn..i

trencment and real municipal econ- to be sent to the Dunlop Co -and has sold many groves to eastern- of Britishers. who' .plan to visit than half the sin produced other mainly i n is selling y
omy 'be iihaugertqd.. ..Heretoforthe E 'O Al oL N th' ere during the past there or four Howey-in-the-Hills in the near fu- ,,
... oat ii tsIl1 -pn h will mouny it inpe the re ltrs durng t oh e dpas, thrt.goee or Ffordan tho erehr cnmcly t nutis fsynispois h oe o

municipality of. Howeyin-the-f panywhn wise within the state. -It is clear, fruits That price? Well, .he must
haspr een, a sort of one-man job, th. C aat trophy case. yZue. then, -that while the tourist busi- get hj thirty-cents per box and
ohsJ. 5uHowey, ita o mayor. Now Mr. t h"diS Ne ho ofy a-ANNU .S ness is an economic factor of just btetet that point his interest
surris "Ldis Ankle holert ANNUAL SALES Case oN gige ale.t a

.Howey feels that others should e- A LE ON H B PLANNED great importance the state actual- begins toag-pThere are four others
;H othe Howey course ought to be red were e ly is-in position to get along with- similar to the one I have described
er g cin to as ts in um e r tonsib lift e Ande easy for is 'ind pos ito t -an d
gta ave uspart s iN itwithees andg fr a hole-in-one. Y Three big red a we. e e- Several new homes are now undte out it if it had to do so... MrH. ovey has tried them all -and
tines of the town. that is bound ed sales "1f1r o H h w le f many o rhetsd t ecm n t e. H e s, e-
ths 10 theav ssh. n tae ceti an shv* ouft F.Howey comPa ns dh Nw ovlepra nmber th' tcsLta E urp e an rpe o eleor te a r th Mw ol poblem
y bef me' i one mfe te a-pronpa Nh mre of h J weare been planned for imm di t eee-nt aftve tofe a w Joe How- em

alnd E Towing, Ki n eet inove 16e wa s htegl ..ld.. Thepme Og building activities o ey- inNorehin tlky. Dhi g If t, e.Laru t h e fuius

fbe ^ 7-2^ hon wefi^n F t m H h m P n wa b'at pr' -a "n^ r Sdr
.l, svera N ok : ^oeyin pagins seeing ath part f Flrd ta h Dkow ntae.-rid s. Lr.t $e the fruit

Recrenht and Econy e at6ten we sales magerst d- His thavng would be found in ian'y froTthetoui[i esUtIIEiJ m arketddmdiss nreetlyaby e Howey pales
k ,thi;evaR men and women fromoHf a swll parts al t ieerabe ls hn he te eieproa- the sisi Th is or
recently moved' S heenienwhms v. n 2t tevet, NewnjorkPed. iSusali a trueric Eo~av'l aue r stateferencerfheteiang cuainoegttoedWthere forclyn du ked aortherws wiheayinvte states h AIs uNl your fruit fais tob

patepre beyn ouiant wnsty, apropaceiT the nee tetheir kbai h oaniti ten tie ths Tb MEt isTIT fhaendsl ohr eania in ncte he o ne owN
do rs es esi atd et $b000 'il' toheth staeffereonce.rlohe

veaoeht ithaia co IIJre-I-t .a e oThis as-tHoe r shevea ll son opened here with the aeerat II i U' 0 per boc on t.hse tree But ws n mi
trl -is thene le an d Loa e c ofn- to e sen to t Dun l kin uthand Hoas soh oaunesn S pomea idea prevailin tsheat this would, o tha befe taf did not o the market all our- fruit. We
0;ny. b inare utedg oper aaffairetoas th e .as. .is.entg.hndd
mIil. fr.and,,M' s Wof JHowey--te- l pand ne ho wir oun t ib i t brk n am the e rsuring poh e r pa t hten o ihtr frs nln ,wt iroour Hlocath-fl~n h erfu ieW thionswhe r st t he.I i Howear "fruit ,That rie? Well .hed must "al

ao .. d An y'. '. I yet prepared:to, dor so, This
fes.entsman ho very The Lies- .; .0e h o ANUAL. a qt o i compN. MH UeN t n any wiethi. M famer an Pus eary sTepsf toatrs rte pos inerfe tin
mJth:0thea imot c th't aoa ouegincr a fu oiler .

Ife;*phgle of the' grovq3he .hee e tru| seaon ofiithe 7-2ew rshdns own.aeGrayo meiatedmntn poer th cresa, of -Toa,Csardlestores Virgin- tht h o Thehzrsae. a wll nnowrse
C WM.. mahr e thirpt sIN dXi, -XT A. TO PITR .ff~ drove. the.
't's ank teow rn th t eir oe salwesy fuolmrsae itto e l Gift of r i au, thr bn poitou sgh1 afom mutha dsow in 'thei rep ha e otsi Oaeoders .
'f"t I stat; to ,jy Hoeai-teHis lperi A larsep p oackin thoue derf ethie
I .. . ous e whe'hen te for hc T veo a r dt u st "Wh t sto ethe f e e ian the .. ga .Hw
.Y- to-b-- ir a-12 seA re wt haru- C isner, Ofen re (Co tionu f o l an. e the oh ale T ohr ee

Gc~ean ofCalst pt ign

wuwt .. as it is hisye oeatngmnae .ofte Hoe ,bu h ewes or wa anpresenti owonya hdo ouplan.A te rsettoi i return raefly uve

*fit ; lorda eed, mre-ublcamn, wtha wapeis, whie several arditHonalyt- ofvelridauh Ovne ga wituell as hastp iy futuedrenisce of thegher beforesln when he opeediLsparob- ae hl h otieo
AND O'W.clir~f.,JDa E Y'ir-hoe Hls hase neve beinjoyaed. ra Iv American Natin neveryS mc stateshe, bdvingur acquinte wil ably mhaklestan Hratntn father heavy1 inete.CAN OF LAKP~ESw
hlsyctvMiF *rlr~ weBh~e"dct~ b t aore kows thatry nActioshveithetirngofrthm theibutr ofiti also plasw^ totbrin dwes ign a sm ofke CaI rel lae
bdomtU ^ But W itthil begin tos lookdoiiil like..hi wil be mnaturjdy is. ^^ fren M raean r
Ln d their dlgdn 'Lean are oTh Wost Vi rginia repr

me mbeor thofro fsor tcn ee foro te a
iaiiicuded: s n *apr ,of'; on7 a boom was on ,, qards -r s t camTere and. see ::;th Aa w th e foud ni t Jhrninia pa lai housnd er the
F4^|t^ A.A TS ers th ugetofM.fokfllr okeelrddn tp t. Howey-1n-the7H'- Aft. K H

Wee'lo pme nt Lif ta d cnho "fs the ed The mofaHo y th e worl "as Ho"y .r. 'ete'" ny-ih ie"..
grois,undbein broen almost thfuigowe.Temihira h Tor foupe'ntin whverel tasherHoey -arnan
frl.etiterreidns eN bui baepea i oizt nt he i paqn tohey ope reai fira yse beri it eh

cannng rlant bttrelin pl at er aden and oenomy, t all seemte ta th. sitr hesi fo r sl. of L frut io as be e ee .a antidf wa c s "r fi.
"2::""/":^" a it is oddpreiin plcand a i j c t p f a toi jurn Ththe st ie i s e a s

higly f te~goye'hee. e ,~ a true in~wasfth6 ae n aV'ew r ,sde nowe rfriake Gem nyeo Ameicahth do iats pwer;askast the creste of h hTeirea'si before logweavn g tha he l ro w.Tebarsae-l
2... ,. :. "t :E .. .. .,, :_ to bring-. down qo' e oie.- ismxn ricmetn o.ic ,, .; id.n t m retal u. r it. W
yi^ :. b eleie pshigg~..builn~'..t re ,. thos 0 B b iiod t he wars t na tions came vid i t ohiso r h nr ae ch c a. p o ne bet threpa ha r eds jtr t sH

A itQane'ad rperutgrve.Mnd ncoser fo thee; How; cor an a m ral nhstr httefns a sd ^ H ow ey7i-heHl sH fel v ery The sevnth Dollr "Duel yLe Pu-hin
one'of';Frdecid..infa.ot.of.A.eric.mrner ak e tin a o ach igi cear pirg re se sp W Is Framend M. ..

is-rdspoiagJsW arpe, gnrl ae 6.sttheaY State o-longrida rongress.her-l Wgest weoas ed bu etanttthHoeorgendolioeofheptist 4ifean d is- Howey' a"ven'u" hd tti of cs ad f d e t an dar he West Virginviae e nea e hole. tais ao tew soe no a
".'...'anything els. si ta rom, C. ....M nrto, wore away and is now onlyar-shadw cd sul make. At th present it new m-togaclly curves
ithan, Ftho' !th demagtpgin. typeh operating mngr e of the ethe-J M.bute aeteane.
J.r tomes ar now."' fiftnedt Se '.s F lain'e o f:aveture dominas"it willbe CharlstonHutingo-rkes-ug -arkers.urathefcurverieatwoodlandof pine
S the caibre H. a e. bea ng Ch- 'a nv so much ..,i. -e:
.'. the.H then b.igoevor 'havesindi.ctod harti WHod ofer l y tTUt Cretn Om Of te drosb thery. sthe Vunaa..
I-'tNRe Y .VIILEI. In 't/hdn wouldet .ui - - ----- This department.of the o n- ity i paThe

,J s fal. pi ui'rthsillnear ts rstfutdoiicilhher.u-esis.ill4e enred zatinhisbein wored ot an wil -______by
andf U -SO M vl suc ,.wil' bbegd, estate4,. aor homedas
.F IN' SS'..c t r$, ,0 a Y t d n g c y climate ea nd ns to te t atr oon t mef ierl -an o hured as CE S"
mov.ed, her to live~-perma nentl y forind ceners !T-he to th n umberof s toe to be geat- z-are as
":'. ah aoi n E:. '' l n d w i t h P' w -g r e t H o we- I ."
Mer ge nerlur,'P L NT...he e fiM iSty lut w ul, ot d naest Vigiia

I' ~ geltfo~h.~Ho~vy, ~r'oaton,~Q~EYe t sLoceaLrr.Mr Rckfelerdi nt rvnu YLKLAl
has ret mneo.d fromn ex M A .icl.y, t ,iord2 Toeether o be sfrpad MURRAYurn Bfr us o th des beirwa
.tewied tisit toaTndthna.eahsel-Tiiin eNrda o ael ka ton oief n ftu of yet itaeD '.
A. ....... .. .. .... v Mg i for N It use to

much :' ,:.:. ::i, enhuedoe tebecptoorIeadiioltotenaygeatiul non f elt.eo outwe adcosltdpheledigbhyi
IPa fm" 7.doi cand p boAll ang' A.lantr rynd aiec asndexDurng thI laFt LAKe sog has
gens...: .B i .,. a of eltte ;cit ies have no t ed ge suon he ab anly a the most dlig cimate- tap-i tw emia t

t(Tif, Bi^'Br. Tfids.pson .he, did-.not . .. z i most luxurious of ultimate jities have not edged upon the sea. ably the most delightful clmate .to didn't happen-it Was premeditated.
N .#,;...: .;.. ..., Palms -of immense size arrived here abl th most deigtulclmtet
e....12peraint antaffffy with te windy
ni ls: o o'. wi..'. 'c o fr-om West Palm Beach last week and Nor do mountains serve to stimulate a cultural growth. This be found anywhere on the globe' Mr. What actually happened we do. not
or o ew'.y. o e now gracing the wonderful land- belongs to the gently rolling hills. Poets, philosophers, states- Murray has either lived in or tray- know for sure, as the thing sort of
f.m~r hT:a.:.a,..,..yeg~~ -,nl ,, on us grdal.But anyhow
hoskir ar e e~bps o r'o~w"stly0 e ingg cape surrounding thh mansion. men come not from the flat'seashore nor from the rockbulging eled over France, England, Italy, Pa- grew gradually. But anyhow
hqsking'some i3;dksof cir iom T-'Gle
...These two palms .. . suc. pr mountains, but from the hills. In this advantage Howey is nama, Cuba,. Haiti, Costa Rica and prseMagazine haspeen reduced
.,ot,.ioiis tt w in. price seventy-five per cent and
aneg. to.the1 lag l twon supreme. Its air is a more distinctive flavor. This was not' Colombia. He has sampled all the improved a-fraction under a million
;,il ..loytw0 la3rge trucki.:and twOoyasteel impreme, amorcin ne. ilil
Tba.l ens, ~th""~.e k i '.to.honvey i herer. Royal a discovery of the ignorant but of the world travelers, and it much talked of climates and states per cent An. old Teinessee hard-
'I"A "'4hirn nocal thae noneath he-- thm reaovtldnieoc
ba" e -Palmfs'thrive iiiMdiat local- -seems that the is acquainted with the world, .the that none of them are a match for shell baptist preacher told ua once
lit.:i]. _t ibiIi 'iiIIiI .... i I iI e that, unless a man had heard and
J, .fiA iltT ^ 'aV ity. The cihnate,,he' te i .everything keener his appreciation of Howey. You may boom a sand lot; the climate here in the hig ridge sec- that unless a man had hea and
= i i'A .. .. tion fF oia. jce h od h .w d o
-I~ re.'tn-300 f 4beon,800 ..Ie'h pf here.w oratory may convinceiyou that an investment may soon drape ion of Florida. rejected the "word" is beig ig n ot e
l ,~fi naditionxto.7t e lihtaez~ we-3yP be -lost-that is being ignorant of,f he
Q' also have0 "-O-.A It you in silks. But the boom may soon pass and leave, you Mr. Murray cae ere gospels wouldexcuse one. Thea gof-
Y eek ao p gospels woulw engage a in"
.... -0. ,wat ,er ..... .o arrayed in a tattered robe. A'-An orange grove needs no orator. weeks ago and is now engaged in' r who has heard of GolferirMaga-
| h erlying ftheofl ine It blooms epigram and fruits its peroration. Above all, it is building several homes for' residents zine and persists in withholding his .
Snr'.sand-,-r.etainsthe moisture.. like natures life insurance company tht does not turn down the of "Howey-in-the-Hills. -.He plans to dollar.should.go straight to -.p.l. :.|
.zh-a-.sponge,.uecessary to infir, thecripple. It is tlhe frienrI of all humanity. make this spot his permanent future well, he should at least be ashamed of e home. himself.
S. 3 'X .".1.1 . ., .."Z...
I.U.. "
% ; .: .. .. . -.4:


Published Monthly, at Howey, Florida
By The W. J. Howey Company
RAY A. FRAME------------...............................--....----------........................ --Editor
0 00 0
0 ----------------0 0 -------------- 0
Experience shows that he who heeds the dulcet coo of the
siren call to retire at a certain age goes directly to the bow-wows
mentally and physically and soon thereafter furnishes material
for the Mortician's art. Instead of finding an El Dorado of sloth
and ease they find themselves sliding down a well-spiked toboggan
-for the sliding experience of retired old age is not a greasy one.
Men must keep the mental engine turning over even after the
usual call to cease all activity is sounded.
Opie Read, master story teller, dean of American golfers, the
youngest man at Howey-in-th.-Hills, likes a foursome, a 10-cent
limit poker game, a good joke, a playlet with children, a hot argu-
ment, as no other youngster does. Thirty-six holes a day, with a
lecture that thrills, just after dinner, topped off with a three
hour session of poker is his usual round-in addition to the regu-
lar four-hour period of writing in the forenoon. That siren call
to retire gets a wallop from this youngster that flattens. And if
you dare test his mental alertness just edge into a foursome with
him--or tilt him once more in a set of poker.

Tariffs and customs at best are but stumbling stones over
which humanity plods on and on raising disputes, causing wars, to
say nothing about the endless amount of unnecessary red tape,
yet it is a self-evident fact that Florida needs tariff protection
for much of its agricultural products. And, considering the wide
interest manifested, Florida is going to meet the Republican tariff
lion in his den and rub his beard-not the wrong way at all.
For the South, traditionally against tariff for protection, to
go to the Republicans of the nation and ask for a higher tariff is
to admit defeat on one of its pet issues. Shades of W. J. Bryan!
Several editors see in this tariff question the possibility of Florida
going republican before long. We are not quite so optimistic.
Florida should "go" republican. Should we sent a strong man to
Washington, with the Republican insignia on his lapel, to repre-
sent us in the Senate, we would thereby get oodles and oodles
of "free' publicity. We would also get our share of Federal patron-
age. As it is we are out on no mans land. Neither party cares a
whoop about us. For one party we are safe-the other feels
hopeless. And that is that.

"I WILL" is the slogan for Chicago '.TOPEKA! TOPEKA
WILL." is a good slogan for Topeka,"Kansas. Outside of these two
S we know of not a single one that is worth a tinkers dam. "Tin-
: ker's dam" isn't swearing. Old potters and putters used to build
S up a dam of clay around hot metal. After the metal cooled off the
S dam was absolutely worthless. Hence the expression. But back
to slogans. It is.'reliably reported by the United States Depart-
meht of. Nutology that some steer thousand persons fell dead in
1926 trying to puzzle out a city slogan'that had not beei pre-emp-
ted. These poor devils died of extreme high pressure inside the
S skull. They are heroes gone-mhay they soon be forgotten. Hog
Island means something-or did during the hectic days of the
World War. Sopchoppy a town in Florida, needs no slogan. Just
pondering over the name makes one wobble. Howey-in- the-
.:. Hills isnt a slogan-it's a fact. .

'.:".'. The Howey Tribune is not in politics. It eschews things po-
;. litical and rambles along somehow without this ever popular topic
S:. However, it hap an idea about Florida going Republican-and the
: .:,. idea is; it just aint goin' that way. Most Republicans, or a major-
.... ity of them, landed on this semi-tropical peninsula within the
past .five years-and we think we saw something in the statute
S". wherein no dangg yankee" could hold office until he had been here
.. .. at least five years-and then if he looked aslknce at some politi-
:'. cal office he did so at the peril of grave body danger. Juevver
: hear of a Baptist minister refusing a second helping of chicken?
: No? Neither have we.. Eurthdrmore, we haven't heard of Texas
Going. Republican.

;We. have had it in our mind to throw a bouquet at some. of
.our public utility companies ini Florida. With that thought in
; mind we select, for the choicestiof the bouquets, the Florida
:.;: -i Power and Light Company, located "all over" the State, with edi-
8i..- torialMoffices at Sanford: fromwhich place is sent out much useful
'"*: pubicty matter. We have used mfich of this, sometimes forget-
? 'tingtogive proper credit, for about 99 per cent of the matter sent
L -," out under the heading "Florida. .This Week" is pithy and contains
..'" stuff of which good newspapers.are made. All this comes free-
and'is minus propaganda, i e, except propaganda for the state as
-..: a :wvlole. ...... '- .. .. !
S"" .. .'The public: utility companies" bve meant much to the upbuild-
": '. ing of Florida. They are of equal importance with the railroads-
.: probably 'of more importance. .They have manifested great faith
n' Florida at times when many of us were whistling to keep up
:" courage. *During the goose-fleshr days the public utilities were
: .... building huge foundations of steel .and concrete tangible evi-
: dence of their faith.: During the wild boom bedlam they held their
grip. They did not permit false fronts to stampede them. Today
; ... they are hitting hard at the more sound and sane things the peo-
,!. ple of the state should do. They make a profit of course. If they
.did not they would then be a sick member of the body of Florida.

SWhen a merchant falls to make his business profitable he be-
comes a drug on the market-a hindrance to the entire communi-
ty wherein he operates his store. So-let us ever keep in mind,
w: hen we are making speeches and passing legislation, that an un-
profitable business is just as much to be shunned as the Third In-
ternationalist or the I. W. W. agitator. More power to our power
. companies. We believe in them as they have shown they believe
S in our stateand us.
',;^ .. .' .- ,,


We take but one exception to the editorial, well written and orange or lemon is grown. Added to these few facts is the other
fair, by the Shelbyville (Indiana) Republican. It is where the outstanding fact that practically all the oranges grown. in the
editor says, "The orange crop is not near large enough to go United States are produced on a very small area of California and
around, that being one of the causes of high prices." Let us mar- Florida, the Florida product being supreme in quality when right.
shall a few facts in defense of our exception. When Florida pro-' The orange crop is not near large enough to go around, that being
duced 100,000 boxes of oranges the price averaged about 25 cents one of the causes of high prices. What is true of the orange crop
per box. When the state produced one million boxes the price is also, to some extent, true of the melon crops. Chicago took
had advanced to $1.13 per box. When, at the very peak of produc- the bulk of. the southern Indiana melon crops this year, as it did
tion, the state produced nearly 20,000,000 boxes the price averag-; the peaches, and as it will continue to do. Ditto the berry crops.
ed about $3.50 per box. Illinois has enough coal mines opened Are potatoes going to be cheap? People in the great cities also
and enough" miners to produce, in four months effort, all the coal like potatoes and they do not grow them in the apartment houses
needed in all the states in the Union, yet you pay a handsome pro- and other houses where there are no back yards. With a con-
fit on each- ton of coal you buy. This country has enough gaso- stantly increasing population quitting the making of gardens in
line to supply its needs for 200 to 500 years, yet you pay dearly for order to have the time to go automobiling; with the women folks
each and every gallon of gas that goes into your tank. We could in the country not caring to do any more work than is necessary,
fill the paper up with such comparisons, but why? Basing our with "fresh country butter" a hard article to obtain; with delivery
claims on past history, and assuming the bottom of these United wagons with all manner of products scouring the rural districts
States will not drop out, Florida could sell, at above $3.50 per box for business; with the farmers declaring there is "no money in
net on the tree, 100,000,000 boxes of oranges and grapefruit. At farming"-backing their assertion with strong proof-there is
this price one acre of Florida citrus producing land is worth more no room for doubting that four cities are taking all the oranges
in net profit to the owner than any quarter section of land in produced in this country. There is not much 'danger right now
Iowa, Illinois, Indiana or many other farming sections of the coun- that the people are going to be forced to live on oranges and
try. And yet values in the great state of Inliana, values for farm lemons, but there is a real reason for thinking that unless more
lands, are high. Why? Ask us another one! The time is coming orange groves are set out that the supply of this fruit will not
and that not in the far distance, wben Indiana farmers will mi- near go half way around. So after all if your Florida investment
grate to Florida even though they must lea'e the old farm "go is made the most of, it may be the best financial flyer you ever
hang." But we want you to read what one "Northern" paper has took, not forgetting that people must eat as well as drink, also
to say about Florida. This editorial is typical of the present day that in Florida many of the choicest vegetables are grown almost
feelings of mos norhernrs towards Florida. Wonder why? The every month in the year. This is not a Florida boomlet but is a
reason is that Florida has been sawing wood while others talked. Florida fact. The climate is still there and so is old ocean and the
Florida is an economic fact-and you can't kill no such animal as gulf. It is also just as much "the playground of the world" as it
an economic fact by doing a lot of talking. ever was."
'After all, Florida may just be. the place where you had bet-
ter make an investment in land for the purpose of putting out an The canning of grapefruit is becoming one of the big indust-
orange grove. Trade reports are saying that practically all the ries in south Florida and many new factories are opening up.
merchantable oranges raised in the United States go to Boston, With electric power in every part of the state the fruit and
New York, Philadelphia and Chicago, in which cities there 10,000,- vegetable packing houses are placing new labor saving machin-
000 people who do not produce a drop of water or milk to drink ery, industries are expanding and the labor of packing and
and who do not produce an ounce of food to eat. To the four cities shipping of fruits and vegetables under former conditions is giv-
named can be added Baltimore and Detroit, each with a million sIpn of rt s a e dtes and nrmer cnditisi-
people, not all of whom are orange eaters, but many of them are. ing place to new ideas, faster work and increased facilities in
Then comes a long string of other cities in which not a single every department.
II1I, ,, _______________ I.


In 5 1-2 Per Cent Bonds

At Howey-in-the-Hills the fruit we marketed through
our direct to the consumer selling plan netted our grove
owners $3.50 per box on the. tree.' 48 trees to the
acre, 10 to 14 boxes from each fullV matured tree. Fig-
ure just a bit and determine whether a Howey grove is
better than the best of bonds. 'N

Not long since a business man sold his business for One
Million Dollars and retired. He instructed a well-
known investment house to invest the million dollars
where safety and income would both be good. This in-
vestment house, one of the oldest and(mTost reliable in
the country, invested the million and. showed their
client where the safety clause was adequate- and the
rate of interest averaged 5 1-2 per annum.

Suppose this man had investigated the Howey groves.
He would have learned that our minimum tax exempt
guarantee is 6 per cent per annum. Tax exempt because
our guarantee clause plainly says.that the minimum
guarantee on the investment is 6 pbr cent per annum
net on each dollar ifivested. This is merely a clause in-
serted in our grove' contracts to protect the purchaser
against even worrying about his investment. The max-
imum return to be expected from a Howey grove is fab-
ulous. We would rather not put it into 'print. What we
would have prospective investors do is come here and
investigate just a wee bit before investing. After fully
investigating our claims we would have them go to nu-
merous grove owners and packing houses so that our
statements might be verified.

$1,000,000 invested in a Howey grove, planted, cared
and marketed under the direct Howey plan, would re-
turn the owner something like $600,000.00 per year -
maybe more. Yet many investors are perfectly well sat-
isfied at a return of around 5 172 per cent on their bond

Those with 5 1-2 per cent bonds, even seven to ten per
cent bonds, should at least look into our claims of more
profit, plu's equally safe investment. Should they do
that the many bonds would be immediately converted
into Howey groves.


Ten Acre Unit

Let us compare a 10-acre
Howey grove with the best $10,-
000 bond you could buy. The
bond would return to you about
$600.00 per annum. The grove,
under the Howey plan.of "Uni-
versal Ownership-Unified Con-
trol" would return to you at
least $6,000 per annum when the
trees were fully matured. Of
course, if you purchased a young
grove you would have to wait
for three years before it began
producing an income. You would
also have certain upkeep cost
during this non-producing per-
iod. But it is entirely within
the realm ,of fact to state that
$10,000.00. invested in Howey
groves woud equal the annual
dividend on approximately $100,-
000.00 invested 'in the best of
bonds. "But," you say, "bonds
are guaranteed to be entirely
safe." Bonds are no safer than
the tangible substance back of
them. ..The bond safer than a
Howey. grove is yet to be issued.
You may search in vain for a
safer investment that a Howey
grove. If you have bonds or
other assets not bringing real re-
turns you should convert these
assets into cash and put that
cash in a Howey orange or
grapefruit grove.


* " ..




S '- W W -.W

ITnn 'Tr nitfl'fMlP 1 0or7


LUN UV lv.LJ rjt., i.......___________________________________




(Continued from Page One)
The marketing of our fruit under
our own label.
Close culling of our fruit to insure
none but choice fruit entering the
boxes under the Howey trade-mark.
The canning of these culls and
bottling of the juices.
A juice bottling plant under way.
The opening of retail stores
throughout the country.
The perfecting of an up-to-date
marketing organization.
These are a few of the steps taken
this season. Way back yonder we
had the idea. :We were building the
young; trees for the production of
quality fruit then. Summed up here
is how we protect our products.
We select our own seed.
We plant our own seed.
We own and operate our own nurs-
SWe have our own horticulturists.
We care for our own groves.
We pick, pack and ship our own
:i We sellour own fruit through our
:: own retail stores.
.. We do' our own advertising and
sales promotion.
We can our own grapefruit hearts.
Our employees take the seed and
stay with every phase of cultivation
Sand marketing until the seed is
P : laced, 'in the form of a choice tree
:. ~: ripened orange or grapefruit, in the
'..: hands of the ultimate -consumer.
.'... That is but a skeleton idea of
... what we mean when we speak of pro-
S..' "tecting our products. Ours is a
..... huge organization. Universal own-
'... ership under unified control. It is
t. :...true; our canning plant aqd juice
.'.::.. plants are not in operation -at the
.:: present time. Up. to this season we
::.:. have ielt that we did. not have any
..,".. use .for the for the go6d''reason that
''i.' we wereable to handle what fruit we
hi ad.: mprre 'economically otherwise.-
:*t......: Now,:.siince. several thousand acres of
youn."-. g r mines. ar g into.bearing'
ili:'. =foriithe' ;first.Ainme, :we realized that
i"..,.: another.part 'of.our 'program,.i. thought:
ut years ago, .mind ySou, -would be,
i; .put into action .:-.The juice plant and,
r"'- the canning .plant have 'een ordered.
' '","**' *-*: ."':*.; .:."= .!'-i^.,": i;' : ". ,"..'''-l'. '" ." '* .:** ""- It ..; ;* .-"** '* f. .
2 Thenthiss'crplni.
- '". rea. ifor4 marketing
/i = =, .i. : j ;.:" "* ;r:'k.':-y :="';=" *.i'r :=..:. :'%'i. -" "-*. ,;::- .', <'".: ;. " = .
ir pan.: is,; ..-: a ..not an mnovation... It
| .i.pai.tterns d.somewa after the 'suc-
.!I !-(..z.,:.cess fulI- an 'f .'Standard ` Oil' and
S, "manf'.other organizations who pro-
...Itect their ".products from the farm
,j4".:'':' iand factory right, up to.,the kitchen,
R.2 of tQe consumer. By making use of
''q.;; ;~,~'.~' -3n tried and true plan 'we. are en-'
.'""''abled to'.write a binding guarantee
tn,; a' ,than no.. man- or' woman can lose 'a
.,peny..through the. purchase -of.'"a
H*yoeyirange or.. grapefruit grove.
,kWe1k:now.exactly..what we are doiig.
.1r' Howey.and others in ;the o'rgani
_zatno:ave 'spent-: 22 years here in
ft""? idaii perfecting- that' plan of 'pkbf-
f.'itale. citrus production-and :po'fit-
m:aabre maketing : '
G:ui'r::acreage, about 60,000 acres'
4suiable' for'. citrus lands, with ap-
... 'proximately' 12,000 acres inow' pro-
4 >.tcingf.:.sruit,- with countless.' other
i"`'hes'a ,bing planted: each year,
,'V!'6opld' w*ith .a well financed plan,
Vtaji"a lanreuiring no. refinancing in
!22years, .makes-it safe forb us to
%,.Isela.'kgrove here: and&inake'?flat-min-
"num guarantees of income.- We
..$ A .w tat this plan .is.highly profit-
... .. ..IabN iWe .'guarantee"':minimumr re-
AK.'z:.: ns-and we suggest. what our
... owers.may 'safely expect to receive..
.;1 .;. L county,.some day-in the not
fi distance 'wil. be producing more
s :and grapefruit-:than-the. en-
1 tire state.nowYproduces When this
'- projecti s completed. we vwill.'be
...*^*..:Sp~uig amount
~ ~~pt.ducing almost double .the aoih
w1'''.r>'-~oii~di th nire state this sa

Sih !{.ihmariklet cantn.not be glutted, on
a 3f ipni. product.. when the state
r ti.eOduced' 1 00.;.000":boxes of. ,'citrus
Ifitf :loi.a"sort .the;.,rice range *as
gri^'.a.:^b-bat "2"5 'cents'" per ^box.' When pro-
dtioni bad";increased to one, milion
^IB Nboxes th nernewas about
'i""'"$1 18 per..xb;::oxAt .the very peak of
$'4't"iy' when th e total was ;19,-
tp odboooboxes.thep..rice range was.
;4ope oxo threabo'ut. There'
|'ii seKutone;'answer to this: .an ever
'iilk^nrasing deman for1 citrus ;fr~uits.
brought about througheducation'.on
teart. of physicianss and the public
SC 5o&Slschools Our physians.: have flnal-
.," .ai' iitatgiit the.ipublic.the .tnrue.value
of citrus: fruits-that. is a small por-
ton iof,.that, public !Wo now produce

"%it-t seven.-meails per: year per. capital
.d ol t!het!'Q.grapefruit',.,nd but 65 per
.'*,:'." apita of :.the; orange.: .The
c '.wole words rpreLentsa.poteptial

'': iysimore.than .a millin.'mle. .: beh.
pc&sible' demand. The citisindutry
-1. isA.destined 'to make of TFloiida the
e.,hest:of-'.al the,. states. Men like
""'Wa .shapingthat pro-
imam.:. san d ,n
grmRI .ae'ns-.. : r
# .'i .. t :.. .
R .U ":";. .:"::

Opie Read, Dean of American Fiction--Authorof "The Gold Gauze Veil"


SOur readers vill be interested to holds you interested and keeps you steady ration of mature philosophi-
lea'rn that Opie Read, dean of Amer- guessing to the last page. Golf forms cal work. Man is wonderfully, and
icani- Fiction, anid leading advocate ofthe ground of the story and fearfully, made Here .is a man who
%:ea ictL. fand shows its unmistakable influence on t a h l a,
merica' s favorite sport, has:had his 6 principal characters-an infliu-has been thinking all his life and,
Story The: Gold'Gaiize Veil," pub- .enice, needless to say, for the better. after all these years, his mind neither
lished-in book-form. '. '.,Here is a comment just received flags 'nor flounders. Like a first-class
..We have: printed this story serial- from Ray A. Frame, of 'Howey-in- electrical machine, it is ready to per-
ly- in our magazine. and, to those who the-Hills, Florida-a golfer of 'con- fo'rmin by the mere touch of a mental
:have either missed it entirely or read siderable merit and a lover .of good wire."
t-onyin" art, letus say that. y6u i books: : .. If there everr lived a man who de-
,drive severe [.hoursiof intensely: " Read' has just donmplted serves America's whole-hearted- --'r-
interestingdiversionby reading the one of his best 25 novels. The book migration and support, it is Opie
book' .: '.: has just been published. I have read Read. He'is a true patriot-gener-
.-Opie Read'has-penned many a best nearly all of the great. novels of the ous and'self-sacrificing to a fault.
seller, but it is our prediction that past and present;' I have read Mr. 'This present book of his should
this one will even exceed' the' sales of Read's supposedly best works; I have please at least ninety per cent of all
those in. the past. I read the present novel, 'The Gold book readers, or it offers such a
'The setting is in Natchez. The Gauze Veil,' and, if I am any judge wide variety of'styles. 'If you are a
characters form a. rare combination .W~hatever of an interesting story of lover of romance, you will find a
of the old, courteous, hospitable, dig-.. golf, love and adventure, besprinki- goodly share of it; if mystery stories
unified' Southern type with whom the 4'd with a goodly amount of rare phi- appeal to you, again you will not be
authdor-' is. so well. acquainted, and the. losophy, then his latest book is the disappointed; likewise, the sport lov-,' ever-active youth of to-. best of all' his literary efforts. That er and the lover of tales of the south
day" [isn't all. He plans to write several and of the Mississippi River.
T..he'. plot is a mystery-romance that.tbore novels before settling down to a Another 'comment received -is

-- dr ":. Did you know Florida has a town dressed as:fo
Mr. and .Mrs. Harlow G. edrick by the name of Sopchoppy? lor, Howey-n
spent .thd summer telling 'dit-west- -- The writer d
erners about "The Solid- Cenal Sec- According to Fred Parks, grape- meant length
tion" of Florida via radio e'Fred- fruit is not only good for the, teeth
ricks broadcat tr..g and other bodily ailments, but makes IT'S LACK
kast,.y ., an excellent shower bath. OUR HOTEL
Chicago, .Omaha,..St. Lou 0 iiiansas moving in I
Citi"and.,oth r"etiesit': ;, 'th d ,ndlee
west. They talked i about t ,tion The hot air artist nearly always learned there
west. They talked' about *th Sctiion *_. P bloomin' house
of Florida to several, millio.people acks steam.
who, according to Mr.. Fredri:f were ...
listeners because in "The bride offered him a biscl-it- Dear Edit(
eager lseesbcuethey ye the' coward ouldn't risk it.. what will stole
terested in this part of th..state .____
..moreso than was the case:.. .,the The floor.
c eoast sections. In additionMs.r'0 d- IS TALK REALLY CHEAP? Ask
coast sections. In addition. MA.f ried- sk^ ^ ^^ .^
'rick.'who.: is an o l ''" e, Bill Kenmuir. Mrs. Thomas Brkndon "See no ev
rik, who.s an accomplished i'nger, t collection with no evil," is
gave the' great audiences some rare w as taking up a collection with no evil," is
'treats in ..rendering ."the. popularr which to: purchase, for the Howey any" women
songs.. She. was in demand" 'very- school children, an "n1law
wac double what Jim Lawrence' Early to be
where' and was acclaimed
complished artist. Mrs. Fredrick has gave," said Bill. "Fine !" 'exclaimed .you won't los
complish.d artist. Mrs. Fredridk has '^ doaefIve-etlmtg
promised to do some entertaining at Mrs. B, "Mr. Lawrence donated fivej'cent limit ga
.Howey-iii-the-Hills during th -nter dollars." Yes, Bill shelled out the
-Howey-iin-the-Hills during t tt.rdter ^^ .
ten-spot. "f feel the
season. ________ .
as he picked
EAST HOWEY? "' ""Do worms conduct courtships?" northeast se(
"East Howey Poultry Fa m, d Ask any married woman. She could tremeties.
"East Howey Realty Company be- talk for hours on that subject.
"East. Howey Realty Compy e- I Sambo. Di,
ing'boldly printed on signs along the ab.i
road just north of Astatula indicates Wives who "choose" to be ironical mention any
.that'some 'of the good Astatulaitesmight buy hubby a pocket book for 'Rastus. G'lor
that some of the good Astatulaites .. a tr
who wanted to change.the whole she- Christmas. dat story,ha
'tween that
bang to..'East Howey haven't been en- 'we t
tirely licked. Well Howey-in-the-Hills SOME DOCTOR! A letter was ad- Savior?
.is':.the. winter headquarters for sev-
real baptist ministers who like chick-
en very much.' And besides East
Howey may some .day take in Asta-
tula by annexation. That is at least
one way of getting what you want.
Regardless of the name, the people of
Hewey-in-the-Hills know the good
people of Astatula as close friends
and loyal neighbors. .,.

Oh Lord! Keep me out of the
rough and correct my divergent put-
,ting. My Hooks and my Slices re-
'duce to the minimum, but in any
event teach me to play only when my
turn comes..

0 ,u
llows:'"Dr. E. C. Tay-
-the-Hills, FIs. 362 Ft."
id not say whether he
, elevation or what.

,-"Two weeks after
noved out again. I just
was no bathtub in the
se." '

ir:- Tell, us please,
p falling hair. Answer.

iil; hear no evil; speak
Good motto for "most
's club.

ed and early to rise and'
se any money in the 10-

"Fine Points" says Bill
a sandspur from the
action of the middle ex-

d de good Lawd ebba
thing 'bout Darkies?
ig man! Haint you read
bout dat conversation
Nigger Demus and de

Young Howey Orange Groves

from none other than Richard Hen-
ry Little of the Chicago Tribune. He
"Read '-The Gold Gauze Veil," by
Opie Read. It is the best story he
has ever written. In his inimitable
style, this tale by the Prince of Story
Tellers will captivate the heart of
every reader. Combining the. charm
of the old Mississippi with the ro-.
mance,..of modern youth, weaving
th-roughout. the lure of "the golf
course, Mr. Read has more than
maintained his reputation as the
Dean of American Fiction."
While this story was running in
Golfers Magazine, numerous letters
were received both by ourselves and
by the author, asking when it, would
be available in book form. Unfor-
tunately, these letters were destroy-
ed in a fire in a Florida hotel at
which Mr. Read was. stopping. We
hope' that, through this reviewb1
word will reach all. the writers oft
these letters.


H. Clinton Hill, in company 'with
Mis. Hill, attended the annual sales
conference of the Howey sales force,
having motored through from-Allen-
town, Pa. Mr. Hill announced that he
had placed in charge of the Daytona
office Mr. D. C. Eberhart, who will
have under his direction an able'
staff of assistants. Robert F. Kratz,
according to Mr. Hill, has been made
general sales manager of the Allen-
town, Pa. territory. The Hills plan to
open one and possibly two new of-
fices within the next two to four


The Gold-Gauze Veil, Opie Read's
latest book, looks like it would be
the year's biggest seller. From all
over the country comes word that
it is outselling any other book of re-.
cent publication. The Gold-Gauze
Veil was printed Oct, 15, and the
first edition has been sold and anoth-
er and larger edition being printed.
The book was written while the fam-
ous author was living at Howey-in-
the- Hills. Mr,. Read is here now but
it is not known that he is writing
another book. One hook like the
Gold -Gauze Veil is sufficient for a


It is now only a matter of time un-
til the public can have its pure fresh
grapefruit in any part of the coun-
try at all times of year. This has
been made possible by a new process
of canning the fruit without the nec-
essity of syrups and preservatives.
The Howey plant, now being ripened
fruit exactly as it comes from the
tree. The canned fruit will keep in
natural condition for a period of
from one to three years-possibly

From Taynpi Tribune
Much': has been said and .some-
thing done, about the obpporttinity '.
for a profitable industry in the
preparation and marketing of the.
juice of Florida oranges aind.
grapefruit. Various plants have
engagedd in this enterprise, but not
)n a scale of national importance.
'We'.learn with pleasure that W.
J.. Howey, able developer, is turn-.
;ing his thoughts and money to this
industry He is to. erect a large
citrus juice plant at Howey, ex-
'tracting the juice from the.fruit-
of the.large groves, in that' vicini-
ty, and putting it up- in. five-gal-.
Ion containers, to be marketed
'.throughout the country. Mr. How-
,ey has devoted much- time and
study to the proper preparation
of these juices and he has planned
his plant as the result of this care-
ful'investigation. A marketing or-
ganization coveringg -the entire.
country is being formed. ;
Florida orange and grapefruit
juice, in five-gallon containers
.ought to prove a popular product
-and ought to be a'pleasant sur-
prise to the thirsty public, espec-
ially in the large cities, now serv-
:ed with synthetic "juice", no in-
Sgredient of which grows on a tree.

0 0
'The Christmas, or December num-
be r'of the Tribune, will be'slightly
different from past numbers in that
it will have paid advertising in its
pages. This will be the first number
of the Tribune, since it has been pub-
lished by the W. J. Howey Company,
wherein paid advertising will ap-
pear-and probably it will be the last
one in which such advertising will
be permitted to enter its pages.
Up to date we have not solicited
advertising space other than to send
out a notice that we would accept
certain classes of paid copy. Several
have responded with space. Real es-
tate copy and certain other advertis-
ers have been rejected. We did not
mean to be snobbish in rejecting this
copy-not that at all. We simply felt
that we could not afford to allow the
copy to appear in the Tribune.

Florida's industrial survey now
being made by the Commissioner: of
Agriculture will give many interest-
ing facts and vital statistics regard-
ing the possibilities of this state The
work will take many months and
when finished will do much toward
attracting to Florida northern capi-
talists and home seekers and indust-
ries of all kinds.





Tht Howey juice bottling plant,
when completed and in operation,
will be the first of its kind in Florida
in that it will bottle only the pure
juices from tree ripened fruit. Not an
ounce of benzoate of soda or other
substance extracted from the natural
flavors of the fruit. The idea behind
the whole undertaking is to offer, for
the first time on a large scale, the
pure unadulterated juice of the nat-
urally ripened fruit. Stores are now
.being, opened. Several are in opera-
tion and local managers report that
the pure juice is meeting with ready
and 'increasing demand.


W,. C. Lindsey, Tampa representa-
tive for the W. J. Howey Company
will soon have a big opening day
when the new Tampa offices will be
dedicated. Mr. Lindsey will distrib-
ute pure range juice all day as
well as give each visitor to his of-
fices some rare grapefruit and
oranges. Mr. Lindsey is planning
for'a busy season in Tampa.


SFor the third consecutive time
Golfers Magazine (Chicago) will con-
Sduct a winter pilgrimage tour
through Dixie. Four special trains
will leave Chicago on Saturday Jan-
uary 21, returning to Chicago on
February 5, after having played on
the leading courses throughout the
South, playing at eight points in Flo-
rida .
The points now scheduled to be
visited in' Florida are: St. Augustine,
Lake Wales, Palm Beach, Miami, St.
Petersburg, Dunedin Isle, St. An-
drews Bay and Valparaiso.




From The Leesburg Commercial
SAttended a banquet Friday night
at a place where they. don'z seem
to know that the Florida "boom" is
over.. Funny place, you think? Not
so. The "boom" didn't mean a thing
to it.
This, place was H o w e y-i n-t h c-
Hills and the occasion was the first
session of. a three days get-together
meeting of the officers and sales
managers, with some of the sales
forces, of. the Howey organization.
.. It was an eye-opener to us. There
were .sales managers from London,
New York, Chicago, St. Louis, some-
where in Virginia and some. more
places we probably have forgotten.
Inside the state there was reiiresent-
ed Tampa, Miami, Palm Beach, St.
Petersburg, Orlando, Daytona and
some more cities we can't recall just
now. The big dining room was filled
completely and there were only a
very few outside guests. The major-
ity of the crowd were Howey officers
and employees with their wives. .. .. . .. y ..
We were looking at a going con- VERNON HARDIN AND-T '
cern and we listened to talk that was THE
about things already accomplished ---
more than things that remain to be There is something.for everybody in
done. But there was enough of the Lake county to chew on.
future- in the forecasting that it in- We believe the best civic tonic
trigued us to -sit-and consider what that could be taken.,,by any Lake
the accomplishment of this vast un- county individual, group, town ot or-
dertaking means to Lake county. In ganization of any kind, would be a
a nutshell, .we got a picture of how trip of thorough investigation to
far. along the undertaking is from Howey-in-the-Hills. and we don't give
a statement about, taxes. The year a rap how much- free advertising,.you
LW. J..Howey bought the bulk of the may think we have given that enter-, taxes! of all kinds..paid to- prise in this unpurcha-hle column.
taled $2,000. :..The past year the to- Go do what we say and you will un-
tal was. approximately $.1j40,000. derstand why we do it.

An Essay by The Editor
. Gross exaggerations have been committed against the de-
velopment known far and. wide as Howey-in-the-Hills-commit-
Sted by the virtue of splendid enthusiasm and by those of us who
would gladly make almost any sacrifice that would enhance this
Little, m.quntain city or bring before the public the virtue of
this location,where sociability, health, happiness and-wealth go
hand in hand_. We who would do most for Howey-in-the-Hille
have,.sometimes done harm-not conscious of the fact; rather
due to a wholesome.enthusiasm which knew no bounds. Critical
northerners :have, with the cold. eyes of logic, :pried into. state-
-... ments we have mAde.aid -sometimes sneered.They have never
: been inspired by the spirit behind the thing. They probably
F' have never, read after the Apostle. Paul. They seem not to
---ow t-h-at- t s perfectly natural, and altogether good, that the
.a..fectionate mother might.say. many. things of her beloved off-
'spring that .,would hardly bear the close scrutiny of the logician.
SThese' things are hard to contol4-they cah '-not be properly -
.gjudged by those who are far away.. from the fountain-head.
whence comes the. spirit that enthralls. Ifwe have erred .we
Skax.,ve done so on the side of truth-and we fear no harm will
.: Piefacing-our remarks with this apparent self confession,
.we pause to ask, "Watchman, what of the night?" What is this
tb!ig that :has, so deeply imbued us.with.the.spirit that.leaps--
S:. eaps.apm.ti es far.afield, It is the spirit of. thge whole, ;rand
A. *?Qt that oqf any .particular phase. .We.-hjave notedJ.ts .6niiyr
Saniarch.- We have seen, what once seemed-as unsurmountable
'-obstacles, fade gracefully, away., We haye, listened, impqtient-
S'-. ly listened, to harpers and carpers, tq tle. mouthingsqf,othe itg.
p" onpverttd-the infidel,-qnd .our;. spirits;, were, : temporarily
_the ..: nof .id.el = .. e ....
wounded:. But our fgith.,grows strobiger ivith eabh. attack. .That
is what. causes the. apparent Wts-tateiefit's. Wheni ;attacked
,~~~ .' I 7,..
w.. sometimem es .throw up breastworks., unhecessarly.-., too, ih.
Thn. the cnic sees only the ipistake., He ses .ino cause for that
^mj4ae.He is critiQa, a .logical man, a man incapable of deep
iemotipn ,or gr gc u .sentimeni. -
... ,, A few years ago a. man ,appeared, pon. this sce6ie. He
viewed the .future'Howey-in-the-Hifll in all its pr&al virgin-ty,
.Tall .ipines, majestic oaks, mirro-lakes, the call of. thejay ,and
he pw qf the, qrow interrupted his reverie. But as he mused
thr epic:in .unfolded. He Aaw "Crimson roads in graceful un-
dulation draw out their satin lengths and glow upon the heads
.f..utnts where..breezessing.nspired Yymns of never
r- i .nipunts b e ,si L.. g ,a
endingg May,-.timne.'. The scolding&.of; th jay 'did not deter him;
itihe.aWiof; the..-are-free crow beckoned him on. ,His heart was
incapalble of housingg one. drop of th'e: blood that despoils 'the
'doubter a the CmC,,.He. vais a creatoro. and the world has
j 4t u cc% thecjreative nir4 tha'sp .the critical mind.
.T. .T-,.creat1ave mind,-seep.tthe roses, ^, the critic .sees but the.-
... thorns.: The,.creative mind, is ever on the., hilltops while the
-crifie-is in' the' valley shouting, stop! stop
,,.. 'The night has never bee..n. so.drk bt that the creative
miod' ctuld, see .the redeeming ,dawn. The sky has -never'been
so clear -,but that .the critic cou.d discern .the dark clouds of de-
s spair and; desolation.: The critic is aifailure and .has ever been
thus: The creative mind has ever been a success.- Hell was
Siorin t-he mind of some pre-historic., critic; .'. while heaved
blossomed, forth only. after the dulcet coo .of the creative mind.
Th. "Te, nighfi'tis;ut the f~ore-runner of the glorious dawn here at
Howey-.i',hje-Hills for- .the ,cap,t'ain., is- .creati-ve- -, ,
.-.. The' pines and oaks have: given, way, so that the magician
might "touch with .vital spark.the tree-whose fruit is glowing
yellow an'nemf't te. sun.", Out from this ohge primritve for-
jq "t. .. .,'rpk-aiirqf gtd@n frpit. The .cawvw..6f the , with the, pratte hlensppy children.O Bfo dutiful
: ~' hofrieshave taken the. place of crud~eleantos. Out-from the cor-

nucopia horn comes wealth and peace. Every doubt has van-
ihed. Every fear driven away. Tne day is clear and the sun-
s hies b Ig.,ly, The night, isor,,peace and rest. "Watchman, 1
... all. is well at Hwey-in-tbeh.-ilhs! Onward! Sail on!

... -.
,. I.' ". : ..* .. .. ..*.

. .. :.t' ... ': .. .::

* : *.*' ',. '- "'..: '. i. . ," .

IVW. E. .Boyce, owner and build-
er- of the new-prange .Court apart-
ments oni:Palm.-Ayve., will do some
exterior decorating just as soon
as, some. plants, vines, trees and
other..-material which he is. on the
lookout for, can be located. Mr.
Boyce, a true believer in beauty,
contends that the actual value of
the average home could be very
materially increased by the touch
of the artist's hand around and
about the exterior of the property.
"The front yard." said Mr. Boyce.
"is a true index to the interior of
the home." Then he added a bit
of homely-and true- philosophy
when he -talted that, "A sloven
exterior never associates with a
clean interior." Socrates, Plato,
Demosthenes, Billy Sunday, Tex
Rickard and the whole .,bunch
could hardly have compounded a
more nearly true axiom. "Beauty
is-truth, and truth beauty", said
the immortal Shelley. "Italy
mused its way to civilization" said
Opie Read. It is unanimously
agreed that beauty is truth. Filth
and unclean things are falsehoods.
But in putting the thoughts of W.
E. Boyce in print we had no idea
of an essay on beauty. However,
we.. who must live in the Orange
Court apartments improved
slightly less than one million per
cent over the old apartment-ar.e
"danged" glad that Bill is a-true
lover of things beautiful. That's



'"ly .'!.' If ", . l '. 'i': ..,'; .' *
'l.orida's first refrigerated cargo of
grapefruit and oranges -'will bpi
shipped- from Jacksonvill- for Live.,-
pool, England, December 20, it wa.3
announced today. -
The shipment, valued at between
$40,000 and $50,000, w~ll be via
the Frederick Leyland line steamer'
Monthly sailings are scheduled, the
announcement said, cointinuing
through April.
Twenty carloads"-f ftni: will make
up the' shipment.' The fPutiLi to be
given 15 days pre-cooling in thd-
plants of the Armour and .:)mpany
"If fruits can be successfully shii-
ped by refrigeration from this port
to England the future of Florida as
the leading state in the citrus ex-
change is assured," WV. N. Pearde.
manager of the United States For-
eign and Domestic "trade bureau
said today.

Organization of the Florida G(rape-
fruit Canners' Association was cornm-
pleted this month at a meeting at
Haines City, with the election of the
following officers: C. E. Street, pres
ident; Ralph Polk, Jr., vice-president;
Paul Stanton, secretary-treasurer:
and Alec Scott, M. M. Slayton and
J. M. Scoville, directors.
Plans for a national campaign ad-
vertising Florida canned grapefruit
ire being considered by the new asso-
ciation. The body will also w):k to
bring about a better understanding
between citrus growers and cann.r.s,
and to promote the general welfare
of their industry.



.The Howey-In-The-Hills Squab and
Rabbitery Incorporated, or some
such name will be given to.the newest
of Howey-in-the-Hills industries nowi
being whipped into line by Pose
Master Fred S. Archer who says he
will be able to supply local demand
for squabs within the next thirvty
days. He will also have rabbits for
sale, large rabbits, plenty of rabbits,
big- ones, little ones and others of
medium stature. In addition to these
niceties Mr. Archer says he will, fur-
nish material for salads etc. in the
way of a rare strain of pheasants.
Attaboy! Mr. Archer. Nothing like
plenty good things to eat.

SIncreased numbers of applicants
for gas, electricity and water in
every part of the state shows that
mapy new people are in Florida this
season and many of them' came down
in September :a.nd' Octbber- to re-
maih foi the winter. From every-
city in the state comes the report of
more customers for utilities than
ever before at this time of the year.



Telling the world about Florida le rules and regulations and fail to
is accomplished in. many ways cooperate in its activities. condemn
through various channels of publi- themselves in the eyes of those who
city. and among the prominent Flori- control the large sums or money nec-
dana. who never losean opportunity, essary to anticipate growth and pro-
to."tell.-the world" about Florida is vide for expansion.-
Frank H. Owen city commissioner of' Mr. Owen spoke about the great
pub'c:, utilities wCo 7n. speeches be- achievement of Mr. Edison and what
f(ore civic'c clubs, chambers of corn- electricity means to the world today.
xeire and the radio in.his own state In. Florida he said that eight power
and t other states, ,never fails to companies serve 306 towns and cit-
giveyfacts and figures about the de- ies, pay approximately $11,000,000
velopment of Florida; Recently Mr. a year in wages to 4,691 employees
,Owen' was selected .as Florida's and have $177,622,450 in capital in-
sppkesman on the radio program for vestment. This record of achieve-
"Eltctric Night" celebrating the. ment.should sent broadcast to
forty eighth anniversary of the in-: the world in publicity channels dem-
.a.i.escent lamp -as a tribute of. ..
Th as Edison.. The progress onstrating as it does the faith of
.Thnopl~as :.Edoson, .,Progress of
BIdida during the past two years these companies in the state of Flor-
Wa '.sketched by Mr. Owen who laid ida and the salient fact that the
stress, on. her public, utility program bulk of this money was spent during
as showing the big. developments the past two years or after the so-
along the line of service, as showing called "real estate boom" had collap-
th4. progress and stability of the sed and many wise-crackers of other
State Among other things Mr. states were predicting that Florida
.Ov.en said: "The quality of the rela- would stand still for years to come.
ti ns existing between :the public If the utility companies are willing
ahd the utilities determine the mea- to -back in Florida with-
sure of the comirunty's prosperity. millions of dollars there is no need
Those .communities which attempt to for other industries and commercial
hamper the operation' of a public enterprises to be skeptical of this
service corporation with uhreasonab- state in the future.,

SPRAYING.-ORANGE TREES' ,-........ :....,,...,

h __________________" .-.-.--.-.. .. '-

jiIlt *- -- -"'*^. .:. Al

grp. *


Leesburg Editor Voices Opinion of Howey-in-the

Ir -

I . " .








The Gold-.q,:G q$,. Veilj,,s.Op'1eRea t's ..50 li.Nvei,
-1 --' 'I

J, 1ti N06,F~j

and her.- is what Richard Henry Little, Ameri'ca .
[ ,' * . ,*' .. . .
Jf The -o G~z YeiI, is, Opi~e Read's 50th. :Novel,

outstanding critic, has to say about it: I
: I, ].

-How would you like to find yourself in this situation.?-Under the -spell of
. a romantic Mississippi moon you meet a beautiful girl. You fall desperately
S" in love'.Vith her-then she disappears..
S After a few days later, you' think you find your dream girl, bdt she denies
_that she has ever met you.
Read "The Gold Gauze Veil" and find out how the mystery ends.
10,000 Laughs 20,000 Thrills

A million dollars worth of satisfaction-all for
$2.00 Postpaid

Send orders'to, Ray A. Frame, Howey-in-the-Hills, Fla.





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