Group Title: Historic St. Augustine: Block 9 – Lot 10
Title: Company Makes History with Latest Business Office
Full Citation
Permanent Link:
 Material Information
Title: Company Makes History with Latest Business Office
Series Title: Historic St. Augustine: Block 9 – Lot 10
Physical Description: Brochure/pamphlet
Language: English
Copyright Date: Public Domain
Physical Location:
Box: 4
Divider: B9-L10 Herrera
Folder: Herrera (tele. Off. Bldg.) B9-L10
Subject: Saint Augustine (Fla.)
58 Charlotte Street (Saint Augustine, Fla.)
Herrera House
Spatial Coverage: North America -- United States of America -- Florida -- Saint Johns -- Saint Augustine -- 58 Charlotte Street
Coordinates: 29.894487 x -81.311824
 Record Information
Bibliographic ID: UF00094107
Volume ID: VID00006
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: B9-L10

Full Text


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The recent election of Vice President L. B.
Sheffey as president of the Miami-Dade Chamber of
Commerce reflects a mutual fondness which the
man and his adopted City hold for one another.
The feeling has developed during a friendship
which started more than 26 years ago when he was
appointed Unit Manager in Miami. He became Man-
ager of Miami Beach three years later, supervising
the. work of five people. "In the summer, even my
small staff of five didn't do much," he says. "Now,
there are about a hundred employees in the Beach
office, and they're busy all year."
Sheffey's responsibilities have increased along
with the growth of the Company in the State. From
supervising five employees in the Beach office, he
has progressed to become responsible for the work
of more than 9,450 employees in South and South-
east Florida.
There were many years in Sheffey's career when
he was not working in Miami. But even while he
was working in Pensacola; Jackson, Mississippi;
Nashville, Tennessee, and Atlanta, he had a part of
Miami with him. For during his initial assignment
in the City, he met and married his wife, Mary Lou.

"Here's something we might
do," Miami-Dade Chamber of
Commerce President-elect L. B.
Sheffey says to outgoing presi-
dent Winston W. Wynne. Looh-
ing on at center is Amos
Martin, Executive Vice Presi-
dent of the Chamber. Mr. Shef-
fey will be installed as president
at a dinner dance in Miami on
June 3rd.

So the couple was glad to return to Miami in 1965,
assume a residence in Coral Gables, and become
involved in community affairs.
Among his many interests are Telephone Pio-
neering (he served as national vice president for two
years), hunting, and working in the Presbyterian
Church. A native of Huntsville, Alabama, Sheffey
likes to meet people and to participate in civic pro-
jects. The list of organizations in which he partici-
pates compares favorably with any in Who's Who.
As one newspaper writer describes him: "He is
friendly, gregarious, and rarely pessimistic. But be-
neath the standard optimism, he speaks of his adop-
ted City with the genuine affection of a man who
knew it when it was small enough to know intimate-
And it is evident that the affection is mutual.
Miami has been kind to the Sheffey family to
Michael, who recently returned to the City following
U. S. Army service (he was decorated for action as
an infantry officer in Vietnam), and to Mrs. George
Lloyd Schoen, Jr., now of Atlanta.
In fact, the mutual affection makes one wonder
who adopted whom.

It's new, yet it's old.
That's the story of our newest business office
in the State.
The Company's move to new quarters in the
State's oldest city is specially interesting because
the new office doesn't look new at all!
Of course, this was the whole idea when the St.
Augustine Restoration Commission and the Company
joined forces to reconstruct the Herrera House.
The house is a reconstruction of the one occu-
pied by Don Luciana de Herrera during the second
Spanish period. It has been built on the original
house's foundation at 58 Charlotte Street.
Entrance to the house and the new business
office is through a court yard which opens onto

Charlotte Street. The courtyard is paved with wood-
en blocks, and features a fountain in the center.
The 3,500 square-foot building meets the com-
pany's office needs and at the same time retains
the appearance of the old house. The first floor
rooms are devoted to the business office. 'Desks
and other furniture for six employees and our cus-
tomers were constructed by restoration commission
carpenters in a Spanish style.
An attic room on the second floor will be used
as a file room, and another upstairs room will be
used as an employees' lounge.
Utilities are cleverly hidden in closets so as not
to detract from the appearance of the house. A
telephone booth which is provided for customers'
use in the main office has been covered with wood


Mr. L. E. Rast, vice president and general man-
ager, officially opens new office in St. Augustine.

to complement the other furnishings. Although the
original plans did not call for a fireplace, it was
found during archeological research that one did
exist, so a fireplace was built to complete the authen-
tic reconstruction.

Employees moved to the new office on February
27, and official dedication ceremonies were held
March 30. Southern Bell is the first firm in the New
Commercial Phase of the theme designed to make
St. Augustine a living restoration, according to Earl
Newton, executive director of the Restoration Com-

The rebuilding program has two purposes: (1)
to relate the past to the present, and (2) to adapt
the architecture of the past for contemporary use.
Southern Bell thus is a pioneer in the second phase
of the restoration's project.

"The one and one-half story building of masonry
and wood was reconstructed from information ob-
tained from Rocque's map of 1788 and from arche-
ological findings at the site," Newton said. Maps
preceding Rocque's show a smaller house on the
site during the first Spanish period, and archeologist
Robert Steinbach said he found foundations of a
third house while digging at the site. Steinbach said
it is believed that the Herrera House was destroyed
by a fire,

"Rocque refers to the house as being in fair
condition," Steinbach said, "which is an indication
that the house could have been 20 years old in

Charlotte Street, where the office is located, was
renamed by the British during their occupancy of
St. Augustine from 1764-1784. Originally it carried
the Spanish name of Calle de los Mercadores, or
"Street of the Merchants." It is the street on which
most of the prosperous citizens of those days built
mansions in the city. Homes on the east side of
the street reached to the waterfront, and many own-
ers had their warehouses at the waterside. The Com-
mission plans to reconstruct the street so that it will
serve as the commercial center for the city. The
street should encourage the construction of offices
and shops of a traditional nature.

The Herrera House was built for St. Augustine
Restoration, Inc. by the St. Augustine Historical Res-
toration and Preservation Commission under the
supervision of Steinbach, who helped Newton and
Bill Jordan design the structure.

Furniture was made by restoration commission
carpenters under the direction of Earl Shugart, who
was assisted by Preston King. Horace Reyes was
foreman of the construction crew. Local firms were
used as subcontractors.

The fountain, located in the courtyard, is the center
of attraction for these service representatives. Dressed
in gala "opening day" costumes are (L-R) Ann Kunkel,
Virginia Tuten, Jean Stratton, Claire Priester and
Brenda Rennolds.

Awaiting the opening-day crow d are Service Representatives Claire Priester
and Jean Stratton. Incidentally, the fireplace is not just for looks. On a cold day
Beautiful interior of new offices show the fine details of furniture, it will offer a "warm" welcome to our customers.
n r________ ___:::: .. i - .-- .. ...

Pointing out some of the details of the hand-made desks is Earl Shugart,
Restoration Commission carpenter who designed and constructed the office furni-
ture. Admiring the craftsmanship are (L-R) Service Representatives Betty Mueller
(seated) and Brenda Rennolds, L. E. Rast, and Randy Pierson, St. Augustine

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By Roy Morser

If you're going away on vacation this summer, you'll be joining more Americans
than ever as they take to the roads, airlines, footpaths and waterways to enjoy
their choice of leisure whether it's fishing from a cabin on the lake or taking
a trip to Europe. Wherever you go on vacation, planning will make the days
more enjoyable while you're away and when you return home.
Half the pleasure of touring is in knowing you have left things in good
shape at home. Leave the house key with a neighbor, friend or rela-
tive, along with a list of places where you're staying, emergency phone
numbers, and the license number and description of your car. State
police can always locate you on the road if they know what to look
for. Perhaps the same neighbor will care for your plants and
pets. If you want to take your pets with you, check well in ad-
vance to make sure they'll be welcome at the hotels and motels
where you plan to stay.
You'll want to store your tools and yard furniture, and
arrange to have your lawn mowed and kept free of
circulars. Garbage pickup should be discontinued.


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