Featured Scholar: Shannon Broderick

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Featured Scholar: Shannon Broderick
Watson, Sara
Place of Publication:
Gainesville, Fla.
University of Florida
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University of Florida
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University of Florida
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Featured Scholar:
Shannon Brodenick

200 - 2001 University Scholar
Mentor: Krishnamurthy Sriramesh
College of Journalism and Communication

Working in the communications field is something public relations senior Shannon
Broderick has wanted to do since she was in high school, and even though some people
have discouraged her from entering this often low-paying field, Shannon says she is not
about to change her mind. "This is my passion, and it's something I have dreamed about
doing. Working with people everyday is the perfect job for me."

Shannon, who is from Melbourne, Florida, worked on her high school's newspaper staff
for three years and served as editor for two of those years. She enjoyed working on
layout and design and when deciding on colleges noticed that the University of Florida
has a top-ranked journalism and communications school. "I was looking through a book
that described jobs under a journalism subhead and noticed public relations. It seemed
like the perfect field for me because of the communicating, designing, and writing. I
could study exactly what I wanted to do," says Shannon.

Up until a few months ago, Shannon was a YMCA counselor and worked around 25 hours
a week at the Gainesville branch. "I really enjoyed just being with the kids because they
get excited about the little things in life. Being around them actually helped relieve stress
at times because they don't take things so seriously." Shannon has also interned with
"Safe Kids" a program sponsored by the Children's Miracle Network that educates parents
about issues ranging from car safety to preventing playground injuries. Both experiences
have led her to think about a career in the non-profit sector. "I would really like to work
for the YMCA of the USA, the national organization based in Chicago."

Shannon considers herself a perfectionist, and, in addition to taking classes, she
currently works 20 hours a week for CPAmerica International in Gainesville, an
association for certified public accountant firms. "Just in the short time I've worked in the
member services department, I have gained a lot of hands-on experience by researching
companies. Her USP research project, which dealt with internal communication strategies
in different companies, has also taught Shannon some lessons she can apply in the
future. "You can't except people to work on your schedule. You have to be flexible. This
project has really helped me with my communication skills and learning how to be

Shannon first became interested in her USP research when taking a class with a
professor who later became her mentor. Krishnamurthy Sriramesh, a public relations
professor, says Shannon possesses valuable qualities that will help her succeed in the
public relations field. "She is a perfect example of quiet efficiency. She took my
instructions and ideas and independently turned out a very nice research paper. She was
diligent in meeting deadlines and respectful of my suggestions."

When Shannon is not working or studying, she enjoys playing soccer, a sport she has
participated in since she was eight. She also enjoys running and is involved with the
Public Relations Student Society of America. "Public relations is a very broad field, and
even though communicating is something we do everyday, it is also very complex. It's
my job to make sure people understand each other, something that is often easier said
than done."

Photo by Allyson Beutke


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