Title: Open line
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00090514/00041
 Material Information
Title: Open line
Uniform Title: Open line
Physical Description: Newspaper
Language: English
Creator: College of Journalism and Communications, University of Florida
Publisher: College of Journalism and Communications, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: February 6, 2006
 Record Information
Bibliographic ID: UF00090514
Volume ID: VID00041
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.


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Vol. 38, No. 5

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College of Journalism and Communications

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Back row: John Freeman, Kristin Nichols, Nick West, Andy Apicella, Meghan
Schaub, and Alex Kolyer. Front row: Casey Lawson, Tricia Coyne, Jessica
Crossfield, Morgan Petroski, and Andrea Morales.
Group sees presentation by
leading photojournalists
For the 12th time in the past 14 years, John Freeman recently led
students from the College to the Atlanta Photojournalism Seminar.
Participants saw presentations by photographers from TIME, National
Geographic, The Los Angeles Times and The New York Times, among
other publications.

PRSA Foundation
awards Molleda
nearly $17,000
PRSA Foundation recently
awarded Assistant Prof. Juan-
Carlos Molleda
nearly $17,000
to continue
building online
resources for the
Global Alliance
for Public
Relations and

Juan Carlos Molleda

Communication Management.
The alliance aims to boost public
relations around the world by
sharing ideas and best practices,
seeking common interests and
standards, and encouraging better
understanding of each culture,
according to its Web site,
"We're producing business
guides to help professionals,
academics and students all over the
world to navigate the complex
national context in which the
public relations profession
develops and is practiced," Molleda

Alumni give $45,000
for faculty, grad
Rebecca Hoover recently
announced two commitments to the
Del Galloway,
PR 1981, MAMC
1983, pledged
$25,000 to establish
the C. Del Gallo-
way Professional
Advancement Fund
of Public Relations.
The former PRSA Rebecca Hoover
president, who together with his
partners recently sold his agency in
Jacksonville, wants to help the
College's faculty.
Stacey Shaw, JM 1970, pledged
$20,000 to set up the Joy Reese Shaw
Graduate Assistantship/Fellowship for
Newspaper Journalism in honor of her
late mother, who was an investigative
reporter for The Miami Herald. Stacey
is director of communications for the
Herberger College of Fine Arts at
Arizona State University.
Wright considers new
venue for April 5
annual event
The annual College Awards
Banquet may switch venues. John
Wright announced that he's
considering Emerson Hall for the
April 5 event, which starts at 6 p.m.


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Morris, Duke-Cornell publish
Handbook ofAdvertising (Thousand Oaks, CA: Sage) will publish "Emotions
in Advertising" by University of Southern California Prof David W. Stewart,
Jon Morris, and USC doctoral student Aditi Grover.
Two papers Morris co-authored have been accepted for presentation at the 2006
AAA Conference:
"The Six-Construct Model of True Brand Loyalty," by JooYoung Kim,
PhD 2003, assistant professor at University of Georgia; Morris; and
industry consultant Joffre Swait.
"Measuring and Mapping Four Dimensions of Purchase-Decision
Involvement," by Kim, Morris, and YongJun Sung, assistant professor
position at the University of Texas-Austin.
Critical Readings: Violence and the Media (Open University Press) includes
"Between Feminine Empowerment And Subjugation: Sexualizing the Violent
Female Hero in the Buffy Vampire Slayer Video Game" by Magdela Labre,
MAMC 2005, and Lisa Duke Cornell.
Journal of Communication will publish "Exploring Influential Factors on
Music Piracy across Countries" by doctoral student Eyun-Jung Ki, Byeng-
Hee Chang, PhD 2005, and Hyoungkoo Khang, PhD 2005 in June.
Business Research Yearbook will publish "Integrative Theory and Collective
Efficacy as Predictors of Intention to Participate in a Campus Nonviolence
Campaign" by doctoral student and Alumni Graduate Fellow Bumsub
"Gabriel" Jin and Charles Lubbers, a University of South Dakota professor.
They will present "Understanding the Predictors of Behavioral Intention for
Communication Campaigns: An Application to Campus Violence Prevention"
at the 2006 International Communication Association in Dresden, Germany.

UF still in 'silent phase'
of $1.2 billion campaign
The "silent" phase of UF's third
comprehensive capital campaign,
which started July 1, is expected to
continue for the next year or two. It
aims to raise $1.2 billion.
"The campaign is in what is re-
ferred to as the 'silent' or 'leadership'
phase, when extensive research and
needs assessment is conducted and
lead gifts are identified," said Chris-
topher Brazda, the Foundation's
assistant vice president of public
Once the silent phase is over, the
campaign "takes on a much more
visible and promotional character,
referred to as the 'public' phase," he

Feb. 22: Spring Colloquium
Luncheon/Lecture in 3032, ll:45a.m.
Feb. 26: "A Celebration of Wine"
March 6-8: Telecommunication
Advisory Council Meeting
March 11-18: Spring Break
March 21: Spring Internship &
Job Fair
Mar. 22: Spring Colloquium
Luncheon/Lecture in 3032, ll:45a.m.
March 23-24: Public Relations
Advisory Council
Mar. 30-2: AAA Meeting
April 26: Classes end
May 6: Commencement, 2 pm
May 11: Alumni Reception
May 16: Summer A begins


College chooses
photographers for
Hearst's second round
John Freeman recently
selected photojournalism students
Jarrett Baker and Matt Marriott
to represent the
College in the
second round of
the Hearst
competition -
John Kaplan
will coordinate
John Freeman
the third and final
round, picture story/series, later
this month.
Photoj our-
nalism student
Danny Ghitis
placed fourth
in the portrait
feature round,
while Jessica
placed 18th.
John Kaplan
Doctoral student and Alumni
Graduate Fellow Sangwon Lee
recently made the 2004-2005
National Dean's List.
the open line
seeks submissions
the open line is usually published
on the Monday following a payday,
except during summer and holidays.
It can be accessed on the Web at
www.j ou.ufl.edu/pubs/openline/.
Deadline for submitting news is
the Wednesday before publication.
Boaz Dvir serves as editor, and
Olivia Jeffries coordinates
Please send all news items to
bdvir@jou.ufl.edu. Thank you.

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Feb. 6.2006

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Andy Lewis, Julie Dodd and Meredith Cochie attend the AEJMC Scholastic
Journalism Division meeting.

Dodd, Cleary, Ambassadors
AEJMC gathering at Poynter
Julie Dodd, Johanna Cleary and Journalism & Communications
Ambassadors Meredith Cochie and Andy Lewis recently attended the
AEJMC Scholastic Journalism Division meeting at the Poynter Institute.
Dodd served as moderator for a panel on using podcasting in
communications classes.


Dodd Podcasts tips
Julie Dodd is
Podcasting her "Tips for
Media Writers" for
students on iTunes.
"The Podcasts
provide advice for class
assignments," she said,
"and some include
interviews with former
MMC 2100 students."
The Podcasts are
available on iTunes
under the Dodd section.

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