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Group Title: Dean's report, University of Florida Warrington College of Business
Title: Dean's report
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Permanent Link: http://ufdc.ufl.edu/UF00089901/00001
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Title: Dean's report Warrington College of Business Administration, University of Florida
Series Title: Dean's report
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Language: English
Creator: Warrington College of Business Administration, University of Florida
Publisher: Warrington College of Business Administration, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2007
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Table of Contents
    Front Cover
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    Back Cover
        Page 30
Full Text
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That's how I would describe the phase we're in now. This is a
very interesting time at the Warrington College of Business
Administration. To say that this past year has been a transformative
one is an understatement. Changes-actions-have taken place
that position us to make the move to the elite level of the world's
business schools.

A number of things have brought us to this place, the position we
now find ourselves in. Obviously, the gift from Bill Hough to name
our new graduate school and graduate studies building will make
an incredible difference-in the experience we can provide for our
students, the services we can offer recruiters, and the support that
will make our faculty even stronger and more productive. Major
gifts to our real estate program-for the master's program and the
Center-lend the type of support to teaching and research that will
propel UF to the top level, cementing our stature as a leader in this
area, which is especially vital to our state.

But it's not just because of evolutionary gifts that we find ourselves
poised at this juncture in our history. It is work undertaken over
the past decade that has laid the foundation-in strategic planning,
curriculum development and faculty research-which makes this
exceptional growth possible now. Hard work that is now coming
to fruition, for which we are gaining recognition today. Placement
among the top tier of business schools in rankings such as the
Princeton Review (#6 Overall Best Academic Experience) and The
Wall Street Journal Recruiters Survey (#13) bears out the wisdom in
the theory and practice we teach our students.

The past decade at Warrington has been an amazing time. I invite
you to look through these pages, which highlight the phenomenal
achievements of 2007, to get a sneak peek at what the next ten years
have in store.

Thank you for your support and best wishes for a great year,

John Kraft, Dean

At a Glance
Highlights July 1, 2006 to June 30, 2007

Geoff Wilson, a 2001 UF alum, was named one of the "Top 30
Entrepreneurs Under 30" by Inc. magazine in July.

U.S.News & World Report ranks the undergraduate program in
business 29th in the nation, 18th among public schools.

Warrington launches its first course to offer complete lectures
delivered via podcast, "Computing in the Business Environment."

Real Estate Economics ranks UF as the 8th most influential university
in real estate research, and William D. Hussey Professor David Ling,
the 7th most influential individual researcher.

UF MBA program moves up 14 spots to #13, for the third biggest
gain by any Regional Program in The Wall Street Journal Recruiters'
Top Business Programs survey.

The Center for Real Estate Studies received a $2.5 million endow-
ment, renamed the Kelley Bergstrom Center for Real Estate Studies.

The UF MBA Program was ranked 6th in the U.S. for "Best Overall
Academic Experience" in the Princeton Review survey of the nation's
Top Ten Business Schools.

Warrington launches its first weekly podcast series, "Tuesdays with
Tosi," featuring business faculty research, as well as executive and
alumni interviews on workplace issues.

The UF MBA program was named 17th among public schools in
The Economist's Which MBA? survey.

Management faculty ranked #1 in the U.S. in a study of faculty
research productivity.

The Warrington College of Business Administration receives $60
million from 1948 alumnus Bill Hough to establish and name the
Hough Graduate School of Business.

Florida named #1 value in undergraduate education in BusinessWeek
Top 50 Business Programs survey, and ranked 43rd overall.

Rich Lutz also featured in BusinessWeek undergraduate rankings
issue as a favorite professor.

CPA exam results released in December rank Fisher School can-
didates (without advanced degrees) tied for first in the nation by
achieving an 84% pass rate on the Regulation portion of the exam
in 2005.

Shannon Brouillette (BSAC'94), CEO and founder of CFO Strategic
Partners, made the cover of Working Mother magazine's April issue,
and was featured in their monthly column "How She Does It."

U.S.News & World Report ranked the UF MBA program 37th in the
nation, 18th among public schools.

Nathan Collier donates $1 million to enhance the real estate

Rich Lutz voted UF's 2007 Distinguished Alumni Professor for a
three-year term by Florida graduates.

First UF EMBA European Study Tour takes students to Paris and

Ph.D. graduate wins Spencer Fellowship.


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"Giving back is only fair, UF

educated me to succeed and I feel

I owe it to give back."

Bill Hough Establishes
Graduate School in Business

What do you do once you've made the long climb to the top of the
ladder of success?

In Bill Hough's case, the answer is simple: you turn around and offer
a hand to those making their way up.

William R. "Bill" Hough (MBA 1948) graduated as a member
of UF's first MBA class in 1948, and now he's made UF history
again-as the donor of the largest private gift the university has
ever received: $30 million dollars, to establish and name the Hough
Graduate School of Business.

When coupled with State Matching Funds, the total gift will be
valued at $60 million. The Hough Endowment will be funded at $50
million, with $10 million allocated to the construction of Hough

"I was moved by the professors I had in graduate school," said
Hough. "They taught us fundamentals of the practical securities
business and prepared me to be a successful broker and investor. I
feel good about the students who will benefit because of my gift."

Hough built his reputation in the finance world as founder of the in-
vestment banking firm William R. Hough & Co., which he operated
for 38 years in St. Petersburg, Fla. The company specialized in

municipal bond issues, and merged with RBC Dain Rauscher Inc. in
2004, with Hough continuing as a financial consultant. Bill Hough
and his wife, Hazel (left) remain residents of St. Petersburg.

Speaking to a large crowd gathered at a press conference called to
announce his gift, which included a number of graduate students,
Hough said that he still feels indebted to UF teachers who gave him
the tools he needed to build his fortune, such as Jim Richardson,
who taught him the Graham-Dodd philosophy of valuation and

Hough said he would like to see a strong graduate program
at UF that would ensure the state can retain up-and-coming

"I know that a lot of the fellas and girls that graduate in finance
have their eye on Wall Street, but I want to tell you I made my
success right here in Florida. Grow'em and keep 'em I say. They did
it in California, they've created a financial center outside of New
York-why can't we? I see a triangle between New York, Florida, and
Latin America and the Caribbean."

UF Real Estate on Top Ten
Most Influential List
In its fall 2006 publication,Real
Estate Economics ranked the
University of Florida as the 8th
most influential university in
real estate research.The same
publication ranked David Ling,
Warrington's William D. Hussey
Professor of Real Estate,as the 7th
most influential individual real
estate researcher.The university's
"influence" ranking is based on
the number of times articles
published by UF researchers were
cited in leading real estate journals
from 2000 through 2004.This
ranking places UF ahead of other
well-known real estate programs,
such as those at the University of
Wisconsin,Wharton, University
of British Columbia, Penn State,
and the University of Southern
California,to name a few.

Real Estate Center Primed to Move

In early November, Kelley Bergstrom (MBA 1968) announced his pledge of $2.5 million to
support programs at Warrington's Center for Real Estate Studies. The president of Bergstrom
Investment Management, LLC. said his motivation was similar to the reason he invests in
real estate-in both cases, the returns can be tremendous. "The biggest advantage we have
as a country is our college and university system," Bergstrom said. "University research and
development creates a higher standard of living for all of us."

Bergstrom's gift is also eligible for matching funds, $2.5 million, which would bring the total
endowment to $5 million. In honor of his tremendous and continuing support, the Center has
been renamed the Kelley A. Bergstrom Center for Real Estate Studies. The Center, established in
1986, conducts extensive real estate economic research and enjoys a fine reputation.

Nathan S. Collier (BSBA 1974; MBA 1978), who received three degrees from UF and has also
been a longtime supporter of the real estate program at Warrington, pledged $1 million to
endow the Nathan S. Collier Master of Science in Real Estate Program (MSRE) at the College.

With the addition of the Bergstrom and Collier endowments, UF's Real Estate program is
primed to move to the elite level.

CEI Hosts Summer Camp for Young Entrepreneurs
In summer 2007, the Center for Entrepreneurship and Innovation launched a very special new
venture: Young Entrepreneurs for Leadership & Change, the only collegiate summer program in
the U.S. developed specifically for high schoolers to learn about entrepreneurship, leadership,
and community service. Outstanding high school students were invited to apply to participate in
the six-week program, which offered the opportunity to take two college-level courses, "Explor-
ing Entrepreneurship" and "Social Problems." In addition, students could complete 75 hours of
community service (meeting the requirement for Bright Futures Scholarships, or for the service
portion of IB CAS hours) during the program. Participants engaged in a wide array of exciting
activities and events to integrate academics with interactive learning experiences outside of
class. Upon successful completion of the courses, students attending public schools in Florida
counties or private schools with UF articulation agreements were eligible to earn six credits of
dual-enrollment credit.

Warrington Launches First Podcast Series with Tosi
Warrington proudly launched its first video podcast series in 2006, "Tuesdays with Tosi," hosted
by Henry Tosi, McGriff Professor of Management. Tosi is a leading authority in organizational
behavior and CEO compensation, as well as a member of the Academy of Management Hall of
Fame. In his weekly series, he interviews Warrington faculty members, as well as alumni entre-
preneurs and executives. These leading business researchers and practitioners discuss the hottest
topics in business and management today, from theoretical basis to real world applications, in
this informative and practical series. You can enjoy these podcasts directly from your computer's
desktop, or have new episodes automatically downloaded for viewing on your computer or iPod.
To subscribe, visit our web site at:www.cba.ufl.edu/businessatflorida/.

r -

New Name, Endowment, Lead Way

to the Future of "Business at Florida"

Hough Hall will include:
Classrooms (6)
MBAand specialized master's
student lounges
Large 250-seat auditorium
Trading floor
Breakout and seminar rooms (35)
Faculty offices
Interview rooms (8)
Staff offices and reception areas

The transforming gift of $60 million dollars that established the Hough Graduate School of
Business at the Warrington College will create value for both students and faculty through a
number of enhancements.

The Hough Endowment will support teaching, academic programs and enhancements in the
School, including $10 million dollars to construct a new facility to house graduate programs.

William R. Hough Hall, slated to open June 2009, will provide 40,000 square-feet of signature
space for more than 1,400 graduate students, integrating the corporate environment and
advanced technology that enhances case-based learning. Hough Hall will bring all business
graduate programs together in one facility and provide significant space for student services and
career services.

UF Postdoc Named Spencer Fellow

Damon Clark, a 2007 doctoral graduate in Economics, has been chosen as a 2007-2008 National
Academy of Education (NAE) Spencer Postdoctoral Fellow. The prestigious fellowship award
of $55,000 is intended to assist with the fellow's salary replacement and research expenses for
the fellowship period. This year, 20 fellows were selected from a competitive pool of nearly 200
applications from scholars of education. The fellowships, administered by the NAE (an honorary
educational society) and funded by a grant from the Spencer Foundation, are the oldest source
of support for education research (nationally or internationally) for recent recipients of the

Fisher Students: By the numbers

For many accountants, the highest professional distinction one can earn is the designation of
Certified Public Accountant (CPA). In addition to meeting stringent educational and ethical
requirements, CPAs must also pass a series of four examinations covering: Auditing and
Attestation (AUD), Business Environment and Concepts (BEC), Financial Accounting and
Reporting (FAR), and Regulation (REG). Performance on these exams is also an important
measure of success for accounting programs.

In December 2006, exam performance for 2005 was released, which included the results for
seventy-five undergraduate and twenty-nine graduate students from the Fisher School of
Accounting who took part or the entire exam. The majority of the undergraduate students
were, in fact, fifth year students in the School's combined undergraduate and graduate program
(the 3/2 program). These candidates are reported as undergraduate students because bachelor's
degrees had not yet been conferred. The figures below report the performance of FSOA first-time
candidates who distinguished themselves in the following categories:

Candidates without advanced degrees tied for 1st in the nation by achieving an 84%
pass rate on the Regulation portion of the exam.

Candidates with advanced degrees scored 5th highest in the nation (85%) on the
Financial Accounting and Reporting portion of the exam.

Candidates with advanced degrees tied for 7th highest in the nation (82%) on the
Auditing and Attestation portion of the exam.

UF's Stock Rises
in WSJ Survey
The UF MBA Program made a
huge leap in this year's survey of
corporate recruiters'picks for Top
Business Schools conducted by
The Wall Street Journal. Florida rose
from #27 to #13-a move of 14
spots-for the third biggest gain
by any Regional program!
Recruiters were especially
impressed by UF's willingness
to go the extra mile in making
theirjobs easier.The UF MBA
Program received particularly
positive reviews for the relation-
ships recruiters have forged with
the career services office.Wesley
Edwards,a senior vice president at
Jabil Circuit Inc. in St. Petersburg,
Fla.,says he likes recruiting atWar-
rington because career services
works closely with him to match
specific students to his job require-
ments."They don't just throw a
bunch of resumes at me," Edwards
said,"this helps greatly in expedit-
ing the recruitment process."



Building a Bridge Straight to China
During summer 2006, Jenny Hwang (BSBA 2006; MAIB 2006)
experienced the opportunity of a lifetime: a paid business internship
in China. But, it wasn't luck-Jenny's success was the result of hard
work, vision, initiative, and the desire to explore. It began with a
study abroad in Shanghai, China. The following summer, Jenny
landed an internship with Brown Shoe Company (parent company
of the Famous Footwear chain, as well as brands Naturalizer and
LifeStride) in St. Louis, Mo. Tasked with researching the possible
effects of a recent industry merger on the LifeStride brand, Jenny
impressed her supervisors with thorough and efficient research.
Looking for a competitive advantage, she noted that the internship
program lacked recruitment material and designed a PowerPoint
presentation to fill their need, which is still used by the company.
In January 2006, Jenny started preparation for obtaining a summer
internship. She wanted to return to China and knew that Brown
Shoe had a center of operations in Dongguan, China, which
functioned as the main sourcing office for all factories and suppliers
in China-completely different from the marketing/retail focus of
the St. Louis office, an internship there would be the perfect fit.

There was just one problem-the Dongguan office had never hired
a St. Louis intern before, and no internship program was in place.
Jenny analyzed the China and the St. Louis offices and developed
a proposal outlining many possible research projects she could
conduct if she were to work in China. In addition to her proposal,
Jenny brought with her the excellent recommendations from her
supervisors in St. Louis, her Chinese fluency, and her experience of
living in China. Not only did Brown Shoe agree a paid internship,
they also paid for her flight and housing. She ended up spending
two amazing-as well as extremely informative-months in China.
Jenny's experience taught her things about international business
that no class ever could, as well as gave her the opportunity to use
her foreign language and analytical skills.

No Kudzu Invites
Kudos From City
In April,the City of Gainesville's
Nature Center Commission
bestowed a Star Volunteer Award
to students enrolled in the
College's"Warrington Welcome"
course. Mayor Pegeen Hanrahan
presented the Awards, which are
given annually to volunteers,good
neighbors to nature parks,and to
businesses demonstrating "green"
ethics and business practices.The
College has participated in numer-
ous Nature Operations volunteer
events since late summer 2006.
Teachers also come out with
students and set the pace, pulling
hundreds of bags of invasive exotic
plants, such as Kudzu, removing
old pasture fences and picking up
trash on wetland and road edges.

"Warrington Welcome"is a one-
credit seminar for freshmen that
helps hundreds of new under-
graduates make the transition
to college as they're faced with a
vast array of new opportunities
and challenges.The class fosters
personal development in the
areas of diversity, ethical behavior,
business leadership, teamwork and
community service.

UF Undergrad Presents Research at International Meeting

Mary Catherine E. Jackson (BA 2006), a Business minor, was one of only three students in the
U.S. chosen to present at the national meeting of the Academy of Legal Studies in Business
(ALSB) in August 2006. Management department chair Larry DiMatteo, Mary Catherine's
mentor in the University Scholars Program, sponsored her entry in the ALSB's annual Student
Writing Competition. Her paper, "Breaking The Bell Jar: A Study of the Intersection of Gender
and Privacy through Law and Literature," received enthusiastic reviews from the "blind" review
panel of professors. For her efforts, Mary Catherine was recognized at the Academy's annual
banquet, and honored at a reception also sponsored by the McGraw-Hill/Irwin publishing
company. The ALSB is an academic association of about 1,000 legal studies professors from the
U.S., Canada, United Kingdom, and Australia.

2007 Undergraduate Multicultural Servant-Leader Awards

The Warrington College of Business Administration is fortunate to be the home of many
outgoing students who enjoy helping others, and using their leadership skills to make a differ-
ence through Community Service. Each year, the College identifies students who have performed
outstanding service, to UF and the community, which enhances a diverse and multicultural
environment. The 2007 winners are:

Afua Entsuah
Afua Entsuah will graduate in 2008 with a BSBA in economics and a minor in African Studies.
She currently is active in the following organizations: Cicerones, the Student Conduct Com-
mittee, Students in Free Enterprise (SIFE) and IDEAL, an organization that provides consulting
services for more than 650 student organizations on the UF campus. Afua has taken a leadership
role in coordinating events for Black History Month, as well as the 50th anniversary of Ghana's
independence. In summer 2005, Afua traveled to Ghana to help coordinate microfinance

Sasha Mitarai
Sasha Mitarai (BABA 2006), graduated with a specialization in Mass Communications and has
been admitted to the master's program in Decision and Information Sciences and Operations
Management. Sasha is the president of Minority Business Society (MBS), an organization that
serves as a liaison between UF's undergraduate minority business students and corporate Ameri-
ca. She has coordinated numerous events to provide opportunities for MBS members to enhance
and accomplish their educational and professional goals. Within the Gainesville community, she
served as president of the Horizons Community Service Club. In addition to her busy schedule
on campus, Sasha has completed internships with Nordstrom and Pfizer Pharmaceuticals.

A Global Ambassador for The Gator Nation

Jennifer Merrill (MA 2007) is truly a Warrington success story. As a freshman, she quickly
decided on Economics (International) as her major and with a desire to see the world and
strengthen her Spanish language skills, decided to study abroad in Seville, Spain as a junior. It
was a life-changing experience, and sparked a permanent interest in travel and global cultures
within her. Jennifer lived with a Spanish family and, even though she took business and language
classes at a local university, she says her most valuable learning experiences were at home with
her adopted family and from her adventures within the city. She also had time to travel (over
weekends and during holidays) to Germany, Italy and Ireland, where she experienced the variety
in languages and cultures that makes the European Union such a fascinating mosaic of countries.

The travel bug had bitten and left a permanent mark on Jennifer, and she went back to Spain
after graduating cum laude from UF in May 2005. She spent a year overseas, in Madrid working
as a live-in tutor, and as an assistant to the chief executive of the Ambulance Service Association
in London. In June, Jennifer began the Master's in International Business Program, a one-year
Warrington graduate degree program that offers the combination of an on-campus international
business curriculum, a one-week study trip, and the opportunity to spend a full semester in a
graduate program at a foreign university. The program's required study trip took Jennifer and
fellow classmates to Budapest for a week of company visits, academic lectures, and meetings
with Hungarian business students. She then spent five months studying at BI in Oslo, Norway to
finish elective credits required for her master's degree. After a rigorous application and inter-
view process, Jennifer was awarded a spot in the prestigious Presidential Management Fellows
program, sponsored by the U.S. Office of Personnel Management (OPM). Jennifer is one of four
Fellows from the University of Florida, and the only recipient from the Warrington College of
Business Administration this year. Awardees participate in a two-year, paid program designed
to give future U.S. governmental leaders consistent and meaningful development opportunities
and a career fast track. Fellows are permitted to rotate assignments during their tenure in the
program, thus giving them exposure to more than one area of operations. Jennifer began work-
ing at the U.S. Patent and Trademark Office in Alexandria, Va. in June, and says she hopes to have
a long-lasting career with the Federal government.

Justin Sink (MBA 2007) was a
featured guest in the Grade the
Trade segment of CNBC's"Fast
Money" broadcast on April 20.
Justin was one of four MBA
students who took part (North
Carolina, Darden and Kellogg were
the other schools invited) and
the only student to get all of his
recommendations in under the
30-second time limit.The hosts of
the show gave Justin an"A+"grade
for his buy and sell tips!

As a Traditional MBA student, Sink
studied finance with a special
emphasis on securities valua-
tion through the Graham-Buffet
Security Analysis concentration. In
addition to his MBA,Justin earned
a Bachelor of Science degree in
mechanical engineering from
Louisiana Tech University in 2000.
He currently works for ExxonMobil
as a financial control analyst.

MBA Students Team
Up for Charity
A group of UF MBA students were
recently recognized in the Miami
Herald for their philanthropic ef-
forts.The students,who graduated
November 19,were members of
the inaugural class of the Profes-
sional MBA South Florida program,
held at the Westin Bonaventure in
Weston. Michelle Gold (pictured
far right),a Weston resident and
president of her synagogue,
helped spearhead the effort. She
and fellow classmates said their
charitable works were spawned
by courses in the program,which
often focus on social responsibil-
ity and corporate governance.
They contributed to local groups,
providing clothing to Dress for
Success and hurricane relief to Vol-
unteer Broward,and even globally,
by supporting Heifer International.

UF MBA in Top 10 for Sustainable Innovation

UF was among the ten top business schools from around the world whose teams made the final
round of an innovation competition held in conjunction with Thunderbird School of Global
Management's first Sustainable Innovation Summit. The UF team was comprised of a group
of students enrolled in UF's One-year MBA Program: Chris Sheldon, Brittany Smith, Richard
Mason, Kristine Ferrone, and twins Jonathan and Andrew Santo.

Teams were asked to develop concept plans that address problems offered by one of three
sponsors (Merck, Johnson & Johnson and BillMatrix). UF's team was asked to propose an
innovative solution for Johnson & Johnson that would help the firm address worldwide
pandemic health situations in a sustainable manner. The team's proposal included the
development of a pandemic tool-kit and a concept plan that illustrated the steps necessary to
have the kit adopted by worldwide health agencies and introduced to the global marketplace.
After placing among the top three for Johnson & Johnson respondents in the first round, the
team was invited to attend the Sustainable Innovation Summit and Case Competition. Other
finalists included a Thunderbird Global MBA team and teams representing Duke (2), Vanderbilt,
Institute de Empresa, Purdue, the University at Buffalo the State University of New York,
Bainbridge Graduate Institute, and Johns Hopkins University (SAIS).

The top three finishers included groups from Duke University, Johns Hopkins, and the Instituto
de Empresa (Madrid, Spain) team which took the top prize of $20,000 and the title "2007 Global
Champions of Sustainable Innovation."

Ph.D. Candidate Presentations

Christine Piette: Southern Economic
Association Meetings, November 2006, "The
Intended and Unintended Consequences of
Emergency Contraception: Evidence from
Washington State" and "Economic Aspects of
the Class Action Fairness Act."

Ali Gungoraydinoglu: Southern Economic
Association Meetings, November 2006,
"International Trade Costs and Schumpeterian

Charlice Hurst: Academy of Management
Annual Meeting 2006, "Fact or Fiction: The
Impact of CEO Heir Apparent Experience as
President/COO on Firm Performance," (with
Wei Shen and Xueji Liang).

Academy of Management Conference, August
2006, "Critical Responses to the Katrina Crisis:
Developing an Agenda for Future Research
and Action" (with Beth Livingston).

Xueji Liang: Academy of Management Annual
Meeting 2006, "The Internalization of External
Expectations: A Look at Earnings Forecasts
and Firm Aspirations," (with R. Gentry).

Beth Livingston: Academy of Management
Conference, August 2006, "Gender Role
Congruity in Marriage: Impact on Career
Outcomes and Decision-Making." "The

Effects of Accents on Message Evaluation:
The Interaction of Voice and Content," (with
Pauline Schilpzand and A. Erez).

Pauline Schilpzand: Society of Industrial and
Organizational Psychologists Conference,
April 2007, "The Cognitive Underpinnings
of Helping in the Workplace. Working With
The Dead: The Emotional Labor of Funeral
Home Employees," (with Beth Livingston
and T. A. Judge), in the symposium "Effects
of Work Demands on Employee Health and
Well-being," Fluegge-Woolf, Livingston, B.A.,
Judge, T. A.

Cindy Zapata-Phelan: Academy of
Management Annual Meeting 2006, "Core self-
evaluations and performance: The moderating
role of challenge and hindrance stressors,"
(with Charlice Hurst & J.A. Colquitt).

The Effects of Procedural and Interactional
Justice on Self-Set Goals and Intrinsic
Motivation (with J.A. Colquitt, B. Scott,
& Beth Livingston). In J.A. Colquitt & J.
Greenberg (Chairs), Organizational Justice
Threads in Mainstream Management Fabric
also presented at Academy of Management
Conference, August 2006.

Beth Livingston: SACE Research
Fellowship 2006-2007
Best Paper Proceedings, Academy of
Management Conference (August
2006),"Odd Man (or Woman) Out:
Demographic Dissimilarity and the
Socialization of Newcomers" (with
Liao, H.and Kammeyer-Mueller, J.).
Julia Belyavsky: Honorable mention,
2006 Sheth Dissertation Proposal
Competition, Society for Consumer



Richard Lutz Featured in BusinessWeek as "Standout Professor"
UF was named in the inaugural BusinessWeek survey and ranking of the nation's best undergrad-
uate programs, but the magazine also asked students to name their favorite professor-Richard
Lutz, JCPenney Professor of Marketing, received the most mentions among Warrington faculty.
Lutz has educated literally tens of thousands of students over the years in his core marketing
class, for which he has won numerous teaching awards. Teaching via TV Replay and, later, via
the Internet, Lutz has mastered the art of engaging, entertaining, and enthralling his audience.
Since the old days when even non-business majors would tune into Channel 6 just to watch the
fun, we here at UF have known what a great teacher Professor Lutz is-now the rest of the world
knows it too!

Florida Retail Federation
Honors Miller Center
The David F. Miller Center was
named as one of the 2006
recipients of the FRF Chairman's
Award for their integral part in
grooming the future leaders in
retail. In a letter to BartWeitz, the
Center's executive director, FRF
president Richard McAllister said,
"We appreciate the work you do
on behalf of all of Florida's retailers,
and specifically those corporations
that have joined forces with you
and FRF."The award was presented
to Center director BetsyTrobaugh
at the Gala Chairman's Annual
Awards Banquet, held in Key West
in November.

Marketing's Lutz Named UF's Distinguished Alumni Professor

Richard Lutz was also honored by UF alumni in 2007, who voted him UF's new Distinguished
Alumni Professor in April. As the Distinguished Alumni Professor, Lutz will be using his amped-
up presentation skills to work with the UF Alumni Association in the recruitment of National
Merit Scholars, the Outreach Program, Back to College and Distinguished Lecturer Series. He
is also expected to be a speaker at Gator Clubs around the country. About 1,500 students are
enrolled each semester in Lutz's undergraduate marketing classes.

Lutz said he is most excited about getting reacquainted with former students and meeting others
who didn't attend class because they watched lectures on television. "It is a great honor to be
nominated because the nominations come from former students," Lutz said.


Many of society's most pressing issues are analyzed every day in research studies conducted
by business faculty; several are highlighted here. Two topics of particular interest studied by
Warrington faculty were education economics and Internet access.

Economics Study First to Show Better Teacher Pay Means Better Student Scores
A study by Warrington Economics professors David Figlio and Lawrence Kenny finds merit pay
for instructors equates to better test scores for their pupils.

Pay incentives for teachers had more positive effects on student test scores than such school
improvement methods as smaller class sizes or stricter requirements for classroom attendance,
says Figlio, Knight-Ridder Professor of Economics. The study has been accepted for publication
in a forthcoming issue of the Journal of Public Economics.

"This research provides the first systematic evidence of a relationship between individual teacher
performance incentives and student achievement in the United States," Figlio said. "We demon-
strate that students learn more when teachers are given financial incentives to do a better job."

Students at schools with teacher pay-for-performance programs scored an average of one to two
percentage points higher on standardized tests than their peers at schools where no bonuses were
offered, Figlio said.

"While many explanations have been offered for the disappointing performance of primary and
secondary schools, one untested hypothesis lays the blame on there being little or no incentive
for teachers to do a good job," he said. "Good teachers make no more than uninspired, mediocre

The UF study found the effects of these pay incentives were strongest in schools with students
from the poorest families, perhaps because those schools have the most to gain from the incen-
tive plan, Figlio said.

Figlio and Kenny collected surveys from 534 schools that were among 1,319 public and private
schools participating in a national study sponsored by the U.S. Department of Education
beginning in 1988. They also collected data on the frequency and magnitude of school salary
incentives, analyzing it in relation to student achievement which was measured in the earlier
DOE study on eighth-graders, with follow-up surveys done in 10th and 12th grades.

President is a Gator
Larry diMatteo,Huber Hurst
Professor of Contract Law and
Legal Studies,was elected as
president of the Southeastern
Academy of Legal Studies
in Business (SEALSB) at the
organization's annual meeting on
November 4,2006 in Savannah, Ga.


net neutrality

has far-reaching

and rippling


About 16 percent of American schools have teacher pay-for-performance programs in place,
Figlio said. Such financial incentives were the rule rather than the exception early in the 20th
century, but they gradually became less prevalent starting in the 1960s, probably because of the
rising strength of teachers' unions, he said.

Many teachers criticize these bonus plans, saying they raise questions about fairness and they
destroy cooperation among teachers.

One proposal that links teachers' bonuses to student performance is a Florida plan that awards
the top 10 percent of teachers in each school district a 5 percent bonus based on student gains on
the Florida Comprehensive Assessment Test. Figlio believes such an approach, using standardized
tests, recognizes individual teacher accomplishments without destroying the incentive of teachers
within a school to work together.

"This is important because one of the major criticisms of performance pay systems is that teach-
ing is a collaborative enterprise," he said. "If a principal has to identify a single excellent teacher,
it could end up pitting one colleague against another."

Abandoning Net Neutrality Discourages Improvements in Service
A study by Kenneth Cheng and Subhajyoti (Shubo) Bandyopadhyay of Warrington's department
of Decision and Information Sciences and Operations Management (DISOM) finds that,
despite claims to the contrary, charging online content providers such as Yahoo! and Google for
preferential access to the customers of Internet service providers might not be in the best interest
of the millions of Americans.

"The conventional wisdom is that Internet service providers would have greater incentive
to expand their service capabilities if they were allowed to charge," said Cheng. He and his
co-author presented the findings at the International Conference on Information, Technology
and Management in New Delhi, India in March. "That was completely the opposite of what we

The research discovered that cable and telephone companies providing broadband to
deliver the content of companies such as Google and Yahoo! are more likely to expand their
infrastructure-resulting in quicker loading and response in a customer's personal computer-if
they don't charge these companies for preferential treatment, Cheng said.

The findings are timely because of industry pressure on Congress to consider legislation that
would allow broadband service providers to give preferential Internet service to online content
providers willing to pay a fee. That would, in effect, end the current practice of "net neutrality,"
he said.

"Abandoning net neutrality has far-reaching and rippling effects when you consider how the
Internet has become part of our daily life experience," said Shubo Bandyopadhyay, Cheng's

co-author and fellow professor in the DIS department. "If the broadband service providers are
allowed to charge the content providers, and my favorite content provider does not happen to
pay my local broadband service provider, would I have to switch favorites in order to have a
faster Internet experience?"

The UF researchers, who took no position on the issue, developed an analytical model based
on game theory to determine the winners and losers if net neutrality were abandoned, as well
as whether the practice's demise would give broadband service providers greater incentive to
expand capacity.

Not surprisingly, they found that broadband service providers were the ones to gain the most
from ending net neutrality because they could collect fees from content providers. The content
providers such as Yahoo! and Google, in turn, would be the biggest losers.

Consumers will "win" if their favorite online provider is the one paying a fee to the telephone
or cable company because it comes with a guarantee that its site would have the opportunity to
load faster than its competitors, Cheng said. But, those consumers who prefer a content provider
that paid no such fee will "lose" in having to endure slower service, he said.

More important, the researchers found that the incentive for broadband service providers
to expand and upgrade their service actually declines if net neutrality ends. Improving the
infrastructure reduces the need for online content providers to pay for preferential treatment,
Bandyopadhyay said.

"The whole purpose of charging for preferential treatment to content providers is that one
content provider gains some edge over the other," he said. "But when the capacity is expanded,
this advantage becomes negligible."

The experience of other countries also suggests that better service-up to three times faster-re-
sults when there is greater competition, Cheng said.

"In Japan and Korea, where there is net neutrality and much greater competition among
broadband providers than in the United States, there are also higher broadband speeds," he said."

Tim Wu, a Columbia Law School professor who is credited with popularizing the term'network
neutrality' praised the study. "Kenneth Cheng is doing important research on a topic that is vital
to the future of networking," he said.

Are Consumers Buying Global Warming?
Professor Joel Cohen, Distinguished Service Professor of Marketing, appeared on a special
episode of the Weather Channel program "The Climate Code" devoted to global climate change,
which aired on January 14. His interview emphasized two topics. First, the parallel between
global warming and tobacco (in both public attitudes over time) and industry behavior for
companies that could suffer negative economic consequences-from either greater regulation or
a national decision to move away from fossil fuels at a much faster pace. Second, how to better
communicate action-oriented climate change/global warming messages to the general public.

Cohen's research focuses on consumer behavior with an emphasis on the psychology of attitude
formation and change and the role played by mood and emotions. In addition to a 25-year
examination of tobacco industry practices, including the appeal of cigarettes to teens, the mar-
keting of so-called "light" cigarettes and the effectiveness of cigarette warnings, Professor Cohen
has worked extensively on public policy and regulatory issues in marketing and advertising. He
has also worked in several areas of health policy, including conducting and evaluating research
for the National Cancer Institute, the National Institute on Alcohol Abuse and Alcoholism, the
Federal Trade Commission, the Food and Drug Administration and the Canadian Government.
Professor Cohen also serves as director of the Center for Consumer Research at Warrington.

Management Faculty Ranks #1 in Productivity
Warrington's Management Faculty was ranked #1 in the U.S. in a recently released study of
faculty research productivity. In a joint study by Texas A&M University and the University of
Florida, the research productivity of management departments of members of the Association of
American Universities (AAU) were analyzed for research published in the top eight management
journals during 2004 and 2005. The universities were chosen for analysis based on whether they
are members of the Association of American Universities (AAU); the AAU represents the 62
most prominent research universities in North America.

Journals Hosted by the Warrington College of Business
Education Finance and Policy
Editor: David Figlio, Knight-Ridder Professor of Economics

Journal ofAccounting Literature (JAL)
Co-editors: Bipin Ajinkya and Stephen Asare, KPMG Term Professor

Marketing Science (MS)
Editor: Steven Shugan, Russell Berrie Foundation Eminent Scholar of Marketing
Associate Editor: Jinhong Xie

Undergraduate Enrollment

Degrees awarded:

Degrees awarded:

Degrees awarded:

Online BSBA:
Degrees awarded:

Total enrollment:
Total degrees awarded:




Master's Enrollment

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Degrees awarded:

Total enrollment:
Total degrees awarded:

Doctoral Enrollment

Accounting: 8
Degrees awarded: 1

Decision and Information
Sciences and Operations
Management: 14
Degrees awarded: 2

Economics: 28
Degrees awarded: 7

Finance: 15
Degrees awarded: 3

Marketing: 12
Degrees awarded: 3

Management: 13
Degrees awarded: 3

Total enrollment: 90
Total degrees awarded: 19









Placement: 98% at graduation
Average starting salary: $50,000
Average signing bonus: $2,000
(cash or CPA examination preparation costs)

Placement: 80% at graduation
Placement within 3 months of graduation: 94%
Average starting salary: $67,600
Average signing bonus: $6,300

Placement: 90% prior to graduation
Average starting salary: $57,500
Average signing bonus: $3,000

Placement: 80% at graduation
Average starting salary: $61,754
Average signing bonus: $7,682

Placement: 95% at graduation
Average starting salary: $82,361

Jason MacGregor: Baylor University

Decision and Information Sciences
and Operations Management
Fidan Boylu: University of Connecticut
Jason Deane: Virginia Tech

Leonard Cabrera: U.S. Air Force
Scott Carrell: University of California Davis
Kevin Christensen: CapAnalysis
Ali Gungoraydinoglu: University of Mississippi
Scott Hankins: University of Kentucky
Mark Hoekstra: University of Pittsburgh
Jin Jeon: Samsung Financial Research Institute
Chen Lin: Lingnan University
Christine Piette: University of North Carolina Chapel Hill
Troy Quast: Sam Houston State
Guillermo Sabbioni: Econ One Consulting
Burcin Unel: Bogazici University

Tom Barkley: Syracuse University
Yunchun Hu: Zebra Capital Management, Research
Hugh Marble: University of Vermont
Yvonne Reinertson: International School of Economics (Tbilisi)

Baler Bilgin: University of California-Riverside

Nathan Podsakoff: University of Arizona
Brent Scott: Michigan State University


UF Ranks in U.S.NewsTop 30 Best Business Programs
The Warrington College of Business is ranked among the nation's
Top 30 Business Programs in the 2007 U.S.News & World Report
survey of America's Best Colleges. UF's business programs made a
strong showing in specialty categories as well (schools offering any
courses in a specialty area are eligible to be ranked and the schools
receiving the most mentions in each appear). Here are some of the
survey highlights:

U.S.News & World Report
America's Best Colleges, 2007
29th overall and 18th among publics

Accounting ranked 12th overall and 7th among publics
Marketing ranked 9th overall and 7th among publics
Finance ranked 14th overall and 9th among publics
Management ranked 19th overall and 14th among publics
Marketing ranked 9th overall and 7th among publics
Quantitative analysis ranked 13th overall and 7th among publics
Real estate ranked 12th overall and 9th among publics

UF Among Top 20 Publics on BusinessWeek
Top 50 Undergraduate Programs List
Warrington's overall ranking was #43 in the U.S., up four spots
from its first BW ranking in 2006, and #16 among public pro-
grams. UF also earned a #1 ranking for Return on Investment
(ROI). Here are some of the highlights:

UF MBA in Top 20 Publics on
U.S.News & World Report Top 50 List
The University of Florida was named #37 among the nation's best
MBA programs by U.S.News & World Report magazine, moving up
four spots from 2006. Among U.S. public schools, UF is ranked #18
overall, and we are the only ranked school in Florida. This marks
the continuation of a three-year upward trend in the rankings for
the UF MBA Program. Florida is one of only 10 schools that made
a jump of four spots or more in this year's survey of America's
Best Graduate Schools. And, not only is the UF MBA one of the
highest quality programs in the U.S., it's also one of the country's
best values, ranking in the Top 10 for Return on Investment (#9
for ROI). Florida was also ranked in three specialty categories,
based on the strength of our faculty's peer assessment. Here are the

U.S.News & World Report
America's Best Graduate Programs, 2008
37th overall and 18th among publics

Marketing ranked 16th overall and 7th among publics
Accounting ranked 18th overall and 8th among publics
Finance ranked 20th overall and 7th among publics
Students Employed at graduation ranked 16th overall
Incoming GMAT score ranked 21st overall
Incoming GPA ranked 27th overall

Top Undergraduate Programs, 2007
43rd overall and 17th among publics
#1 Overall Return on Investment
Recruiter ranking 5th among publics
SAT score ranked 7th among publics
Academic quality ranked 21st among publics
Student satisfaction ranked 25th among publics
MBA feeder school ranked 28th among publics

UF MBA in Top Ten for Best Overall Academic Experience
The UF MBA Program was ranked #6 in the U.S. for Best Overall
Academic Experience in the 2007 Princeton Review survey of the
nation's Top Ten Business Schools. University of Florida is the #2
public school on the list, and no other school based in Florida
appears in any of the top ten listings.

In a survey of nearly 300 schools, institutions were scored between
60-99 in each category (with 99 being the highest); UF scored 98 in
Overall Academic Experience. Florida was also just outside of the
Top Ten for Admissions Selectivity, scoring a 96 in that category.

Princeton Review Top Ten Business Schools
Best Overall Academic Experience, 2007
6th overall and 2nd among publics

The Economist Names UF MBA One of the World's Best
The UF MBA program was named #17 among U.S. public schools
in the 2006 edition of the annual Which MBA? guide. Here are
some highlights:

Which MBA?
Global Top 100 MBA Programs, 2006
41st overall in the U.S., 17th among U.S. Publics,and 78th worldwide
Faculty quality ranked 4th among U.S. Publics and 9th worldwide
Education experience ranked 4th among U.S. Publics
and 23rd worldwide
Internationalism of alumni ranked 2nd among U.S. Publics
and 13th worldwide
Breadth of alumni network ranked 6th among U.S. Publics
and 34th worldwide
Jobs found through Career Services ranked 9th among U.S. Publics
and 30th worldwide
Potential to network ranked 8th among U.S. Publics
and 39th worldwide

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of Buins Adiitrto

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