Title Page
 Executive summary

Title: Kazakhstan Ecotourism Management Program
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00088991/00001
 Material Information
Title: Kazakhstan Ecotourism Management Program
Physical Description: Book
Language: English
Creator: Center for Tourism Research and Development, University of Florida
Publisher: Center for Tourism Research and Development, University of Florida
Place of Publication: Gainesville, Fla.
Publication Date: 2006
Subject: University of Florida.   ( lcsh )
Spatial Coverage: Asia -- Kazakhstan
 Record Information
Bibliographic ID: UF00088991
Volume ID: VID00001
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved, Board of Trustees of the University of Florida


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    Executive summary
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Executive Summary


Center for Tourism Research & Development
Department of Tourism, Recreation and Sport Management
University of Florida
P.O. Box 118208
Gainesville, FL 32611, USA
(352) 392-3992 (phone)
(352) 392 7588 (fax)

Submitted to:

Eurasia Foundation
Zhibek Zholy 64, 8th floor
Almaty 480002

August 2006


Kazakhstan has an abundance of natural and cultural resources, which offer ample opportunities to further
develop, package and promote tourism, especially niche-based segments such as, ecotourism, cultural
tourism, and adventure tourism. Given the creation of a new Ministry of Tourism and Sport, and the
elevation of tourism as a priority cluster for the government, opportunities are imminent considering the
low level of tourism development. The government's goal is to increase international and domestic
visitors in the coming years, and take certain measures to achieve its goal. However, a major effort will
need to be conducted in developing a qualified, trained and skilled labor force. Building capacity in the
overall tourism sector is one key component for the vitality and sustainability of the industry.

Based on the need to develop capacity especially in ecotourism, the Eurasia Foundation commissioned a
study and contracted an international expert and professor, Dr. Brijesh Thapa from the Department of
Tourism, Recreation & Sport Management at the University of Florida, USA to accomplish the following
four objectives: 1) Carry out an evaluation of existing tourism educational programs in Kazakhstan; 2)
Develop an ecotourism elective curriculum and executive training modules; 3) Train four faculty
members of the Department of Tourism and Service at Turan-Astana University on customization of the
ecotourism program based on case study methodology; and 4) To develop recommendations to improve
ecotourism services in Kazakhstan. To achieve these objectives, the international expert traveled to and
within Kazakhstan from May 16, 2006 June 10, 2006.

Visits to four major universities (Kazakh State University, Kazakh Academy of Sports and Tourism,
Turan University, and Turan-Astana University) that specialize in tourism education were conducted. The
current undergraduate tourism curriculum was newly created and faculty was still undergoing the learning
process. The curriculum was set at 149 credit hours by the Ministry of Education with core standard
requirements (69 credit hours plus 8 credit hours for State Exam), and elective courses (59 credit hours
plus 13 credit hours of internship) to be determined by the individual institution. Based on the existing
curriculum, various recommendations in structure and coursework were outlined. A major
recommendation was to categorize the curriculum into four areas: 1) General Discipline; 2) Tourism
Discipline; 3) Specialization Discipline (e.g., Ecotourism, Adventure Tourism, International Tourism);
and 4) Internship & State Exams. The overall requirement was also recommended to be set at 128 credits.

About 15 days was spent with four faculty members at Turan-Astana University. In addition, field visits
along with a group of 15 students were conducted to two newly created ecotourism sites in the northern
region. Six ecotourism related courses were developed, which was two more than the requested number.
The coursework represented a strong cognate that complemented each other. Each course was theoretical
and applied with a strong case study approach largely based on local and domestic sites. The developed
courses were: 1) Principles of Ecotourism; 2) Business of Ecotourism; 3) Organization & Management of
Ecotours; 4) Cultural Heritage Tourism; 5) Management of Protected Areas, and 6) Ecotourism
Management of Sary Arka. Similarly, three executive training modules were developed which was one
more than the requested number. The modules represented an applied perspective utilizing case studies
that were global and local. Training modules were designed to provide an understanding of the concept of
tourism and ecotourism. Each module (four units) was created as two-day intensive sessions consisting of
8 hours per day with a 1 hour break. Modules were created to target officials of Government Ministries,
employees of Tour Agencies, and local communities & Park employees. The major challenge in the
overall process was the lack of direct communication, as a translator was the intermediary.

Overall, various recommendations were outlined for Kazakhstan in terms of tourism and ecotourism
development. Some of the themes that were discussed included: 1) Capacity Building; 2) National
Tourism Organization; 3) Infrastructure Development; 4) Visitor Services and Management; 5) Marketing
and Regional Cooperation, and 6) Miscellaneous Issues Specific to Ecotourism.

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