Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00114
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: June 15, 1933
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00114
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text




Representing more than 10,000
Growers o'f Oranges and Grapefruit


Official Publication of the

$2.00 a Year Published Semi-monthly by theFlorida Cit- Entered as second-class matter August 81, Volume V
10 Cent a Copy rus Growers Clearing House Association, JUNE 15, 1933 1928, at the postoffice at Winter Haven, umber 18
DeWitt Taylor Bldg.. Winter Haven, Fla. Florida, under the Act of March 8, 1879. Number 18

Improved Marketing Methods Seen in Farm Law

With Federal Government Ready to Take Over Control,

Industry Is
Most of us think of Uncle Sam
as a patient, lenient, old gentle-
man whose principal mission as
regards our welfare is always to
show a tolerance for our whims
and actions. Of late, however,
this mythical personage has
given evidence of dropping his
genial characteristics and adopting a decidedly
disconcerting disciplinary attitude. In short,
he's become a very hardboiled and determined
In a few well-chosen remarks he has told
his one hundred and twenty million offspring
to cut out their monkey business and get down
to work. He has addressed these blunt words
to both the city folks and the farmers-and
what he has said to the farmers (which is of
most interest to us right now) has been, in ef-
fect, to get back to the business of selling our
commodities at a fair price. "If you don't
know how to do it," Uncle Sam says, "I'll do it
for you; and maybe you won't like the way I
do it!" -
And there we are; if we don't correct condi-
tions within our industry the Governifien, at
Washington, through' the Secretary of" Agri-
culture, Mr. Henry Wallace, will do it for us.
Congress, spurred-o-n by a- determtnext Presi-
dent and its own personal recognition that
emergency measures are imperative, has pass-
ed an act giving the Secretary of Agriculture
powers so broad that they must make the
Soviet Russians green with envy! Briefly, this
is what this farm relief business means:
Its purposes are "to effect a balance be-
tween agricultural production and con-
sumption so that farm product prices will
be lifted to a pre-war parity with indus-
trial prices and thereby increase the pur-
chasing power of the farmer.
In order to achieve this purpose the new
agricultural law gives the Secretary of
Agriculture an absolutely free hand to
limit acreage and raise crop prices either
by leasing land which is out of produc-
tion, by applying the domestic allotment
plan, by licensing, by taxing processors, by
trading surplus cotton for cotton acreage
production, or by entering into trade
agreements with producers and proces-
sors. Last but not least, the farm credit
agencies are merged under a single group

Instructed to Insure Profit for Grower

known as the Farm Credit Administra-
tion, and under that grouping a new sys-
tem of production and refinancing loans
for the farmer is made possible.
Aside from the Federal loan features, which
are touched on elsewhere in this issue of the
News, the most interesting point about this
new law, to Florida citrus growers, is the Sec-
retary's right to "enter into trade agreements
with producers." If this explanation appears
a bit vague then glance through the following
which are excerpts from the new agricultural
adjustment act.
"Sec. 2. It is hereby declared to be the pol-
icy of Congress-(1) To establish and main-
tain such balance between the production and
consumption of agricultural commodities, and
such marketing conditions therefore as will. re-
establish prices to farmers at a level that will
give agricultural commodities a purchasing
power with respect to articles that farmers
buy, equivalent to the purchasing power of ag- .
ricultural commodities in the base period."
"Sec. 8. In order to effecuate the declared
policy, the Secretary of Agriculture shall have
power-(2) To enter into marketing agree-

ments with processors, associations of produc-
ers, and others engaged in the handling, in the
current of interstate or foreign commerce of
any agricultural commodity or product there-
of, after due notice and opportunity for hear-
ing to interested parties.
"(3) To issue licenses permitting processors,
associations of producers, and others to en-
gage in the handling, in the current of inter-
state or foreign commerce, of any agricultural
commodity or product thereof, or any com-
peting commodity or product thereof. Such
licenses shall be subject to such terms and
conditions as may be necessary to eliminate
unfair practices or charges that prevent or
tend to prevent the effectuation of the de-
clared policy and the restoration of normal
economic conditions in the marketing of such
commodities or products and the financing
thereof. The Secretary of Agriculture may
suspend or revoke af uch license, after due
notice and opportuf.rifor hearing, for viola-
tions of the terms oiIn.ditions thereof. Any
order of-the Secretar~Wpspending or revoking
any such license shala 'final if in accordance
with law. Any suchlsoii engaged in such
handling without license as required by the
(Continued on Page Four)

Florida citrus growers in need of re-financ-
ing whose groves are in good condition and
who themselves, with many factors considered,
are "good risks," will be able to borrow from
the Federal Government about $200 per acre.
This was the decision reached early in the
month by the Federal Land Bank of Columbia,
S. C, in laying down rules and regulations to
be followed in making loans on citrus groves in
Florida. As a matter of fact the Federal Land
Bank may loan as much as $250 an acre but
this figure in all probability represents the
maximum loan as far as the Federal Land Bank
is concerned.
The News, last month, carried an article ex-
plaining how Florida citrus growers may ob-
tain loans from the Federal Government, the
information, however, being predicated on the
attitude the Federal Land Bank would take on

bearing citrus trees in establishing loans on
Florida citrus grove property. As stated above
and since publication of this article, the Fed-
eral Land Bank has established its regulations
affecting the amount which may be obtained
by the Florida citrus grower, who is in need of
re-financing or of redeeming or re-purchasing
his property if lost through foreclosure since
July 1, 1931. The Federal Government now
has three different methods whereby a farmer
or grower may obtain financial relief.
One of these methods is by advancing,
through the Agricultural Credit Corporation,
a crop production loan. This loan as its name
indicates, is made only on the growers' annual
crop and must be repaid within or at the close
of the crop year.
The second relief method offered by the gov-
(Continued on Page Three)


U.S. to Recognize Citrus Tree Value

In Loaning to Growers for Re-financing

F~oaoa ~BawcA=Rt,~s

Committee of Fifty Department

(Articles under this heading are prepared and published in the News by the
Educational Committee of the Committee of Fifty. Through this department
members of the Committee of Fifty hope to maintain closer relations with the

thousands of other grower-members of the Clearing House and to report their
efforts and activities to them. The Clearing House Directors and Manage-
ment accept no responsibility for what appears in this department)

Borrowing Only What You Need

In this edition of the News the federal plan of
financial aid to agriculture is explained in detail,
especially in its specific application to Florida
citrus growers. The legal procedure for making
application of loans is outlined in order that you
may have a better understanding of the plan
and so prepare to meet all requirements imposed
upon those seeking federal financial aid.
This federal monetary assistance to producers
of agricultural commodities comes at a very op-
portune time, and in Florida will make it possi-
ble for a great many growers to redeem their
properties from indebtedness that threatens to
rob them of the investment and labor of many
years. It might be well, however, to inject a
word of warning and precaution. It is and al-
ways has been easier to borrow money than to
pay it back, and growers seeking pecuniary aid
from the federal government must remember
that all that they borrow will eventually have
to be paid. To borrow for other than construc-
tive use under present conditions is dangerous,
and every grower planning to secure federal
financial help should have in mind not "how
much can I get," but "how little do I need," and
monies borrowed should only be used to protect
grove properties from danger of foreclosure or
to enable the grower to so care for the grove that
it will produce its maximum quantity of quality
It has been said that the wicked stand on slip-
pery places, but compared with the Florida
grower who, under present conditions, mort-
gages his property to secure money for needless
personal extravagances, the wicked stand on
solid ground. No folly could be greater than for
a citrus grower to wastefully put new or addi-
tional indebtedness upon his grove property,
thereby gambling with his future success and
chances of continued ownership.
So think carefully before placing your loan,
reduce it to the lowest possible minimum, and
guard the expenditure of monies received with

jealous care. It is very important for you to be
thinking about the method of obtaining this loan,
but also it is important that you think about the
possibilities of paying it back. And unless you
seriously have in mind an honest and purposeful
intention to work for and support some practical
means whereby a reasonable margin of profit
in excess of total production cost will be secured
for every merchantable box of fruit, it will be
better for you not to borrow any money.
There are three major essentials which must
be carried out in order to secure the maximum
possible returns for Florida citrus fruit, and these
are named in the order of their importance.
First, standardization, in order that all fruit
which leaves the state will be of such quality
that it will prove our claim that Florida pro-
duces citrus fruit equal to or better than citrus
fruit produced elsewhere. This means keeping
the cull piles in Florida, and we again re-assert
that Florida needs bigger and better cull piles.
The second essential is orderly distribution.
The need for this has been very pointedly demon-
strated this year in the unwarranted volume of
fruit that has been forced upon New York City,
and its resultant effect on the general price level
of all fruit shipped from this state.
The third is advertising to increase consump-
tion, in order that increased production may be
marketed at a profit.
Each one of these three mentioned essentials
is valuable, but maximum value can be secured
only when all three are put into effect. This can
be done only through organized effort in which
the majority of all the fruit participates.
So borrow money if you need it, but keep in
mind always, that borrowed money has to be
paid back. The only hope that citrus growers
can have of being able to pay back borrowed
money is through organized, efficient, and ef-
fective standardization, distribution, and adver-

Page 2

June 15, 1933

June 15. 1933

Value of Citrus Trees

Recognized by Government
(Continued from Page One)
ernment is the loan which will be made by the
Federal Land Bank in exchange for a first
mortgage on the property. In this loan, which
is on a long-time basis, the borrowing grower
will be permitted to postpone or suspend pay-
ments on the principal of the loan for a period
of five years, paying during the first five years
merely the interest on the loan if he desires.
The borrower may make additional payments
on the principal or pay off the loan in full on
any interest date, after the loan has run for
five years. While all loans are made for an
agreed period of not less than five years the
banks usually will grant the privilege of princi-
pal prepayment under certain conditions be-
fore the expiration of that period.
The third method of borrowing from the
Government is classed as more of an emer-
gency measure, this loan being obtained from
the Farm Loan Commissioner. Generally
speaking loans made by the Farm Loan Com-
missioner will be exchanged for a second mort-
gage on the property, in many cases the Fed-
eral Land Bank holding the first mortgage.
Possibly to make the matter clearer the third
method is aimed principally to permit the
farmer or grower to regain possession of his
property which he has lost-or which he may
lose-through foreclosure. In the case of this
third class of loan, also obtainable upon a long-
term basis, the borrower is permitted to sus-
pend payments on the principal of his loan for
three years paying as in the other case only the
interest. He may, however, make payments on
the principal or pay off the loan in full at any
In all likelihood, the loans made by the Fed-
eral Land Bank will be for a period of 15 years
-the first period of five years during which
payments on the principal may be suspended-
followed by a period of ten years, during which
the principal must be repaid in installments.
Loans made by the Farm Loan Commissioner
will extend for 13 years,- it is thought-the
first period of 3 years during which payment
on the principal will not be required, followed
by a period of 10 years during which the prin-
cipal of the loan will be repaid in installments.
There doubtless will be many such details
affecting loans to Florida growers that will
have to be worked out from time to time, ac-
cording to information from the Federal Land
Bank, but the information given herewith re-
flects approximately the character of the regu-
lations which will govern loans on Florida cit-
rus property.
It has already been stated by the News that
the rate of interest on loans from the Farm
Credit Administration will be 4% percent if
the loan is obtained through one of the Fed-
eral Land Bank Associations. If the loan is
made direct by the Federal Land Bank, the in-
terest rate is 5 percent. A list of the Federal
Land Bank Associations was published in the
May 15 issue of the News.
The general structure set up by the Federal
government for farm relief was recently ex-
plained in some detail by Henry Morgenthau,
Jr., Governor of the Farm Credit Adminsitra-
tion, the explanation being broadcast June 14,

June 15 1933-



over the NBC network. For the benefit of Flor-
ida citrus growers who did not hear the broad-
cast, excerpts from Mr. Morgenthau's talk are
given herewith, as follows:
"The Farm Credit Administration is an
agency for supervising loans made or to 6be
made to farmers and farm organizations
through instrumentalities set up for that pur-
pose by Federal law. Its field is exclusively
farm credit. It has nothing to do with loans on
city and town homes and it has nothing to do
with measures for control of farm prices and
farm surpluses. While as an organization it is
new and it operates under a new name, it is
not administering any new function of the
Government. It has instead taken over and
consolidated several agencies heretofore work-
ing in the same field. It is the successor to the
Federal Farm Board, the Federal Farm Loan
Board, the Crop Production Loan Office and
the Feed and Seed Loan Offices of the Depart-
ment of Agriculture and to the Agricultural
Credit Division of the Reconstruction Finance
Corporation, which supervised the work of the
Regional Agricultural Credit Corporations.
"The Federal Government has been making
or supervising loans to farmers of three differ-
ent kinds. These are:
"First, long-time loans on the security of
land mortgages;
"Second, loans designed to be of compara-
tively short duration for operating purposes,
to be repaid from the proceeds of current pro-
"Third, loans to co-operative marketing or-
ganizations of farmers to permit them to mar-
ket the crop of their members in an orderly and
efficient way.

Page 3

"The Farm Credit Administration will con-
tinue to supervise loans in all three of these
classes, but through somewhat different meth-
ods and machinery.
"The first class of loans have heretofore
been made through the Federal Land Banks, to
whose stock the United States Government is
now the largest subscriber. Similar loans have
been made by Joint Stock Land Banks, which
are private institutions under Federal super-
vision, but by the terms of the new Farm Mort-
gage Act these banks are expressly forbidden
to make any new loans and therefore continue
merely to liquidate their present holdings. The
Federal Land Banks, however, of which there
are twelve, will continue to do business as they
have heretofore except that the supervision of
their affairs, that has been exercised by the
Federal Farm Loan Board, is now exercised by
the Farm Credit Administration. The new
Farm Mortgage Act very greatly enlarged the
resources of the Land Banks for making new
loans. They now hold more than a billion dol-
lars' worth of farm mortgages and they were
authorized to issue two billions in new farm
loan bonds, the interest on which is guaranteed
by the United States Treasury. These bonds
can be exchanged for farm mortgages or they
may be sold and the proceeds used either to
buy existing mortgages or to make new loans.
Where they purchase mortgages for less than
the amount due on them the farmer-borrower
has his debt reduced in that amount. For five
years those whose mortgages are held by the
Federal Land Bank need pay not more than
4% percent interest and need not make any
payments on the principal in that time."




T. G. HALLINAN . . . . . Editor
Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
Securing best freight rates and transportation
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.
E. C. AURIN Ft. Ogden
J. C. CHASE Winter Park
J. H. LETTON Valrico
JAMES C. MORTON Auburndale
E. W. VICKERS Sebastian
E. H. WILLIAMS Crescent City
R. B. WOOLFOLK .. Orlando
E. C. AURIN President
JAMES C. MORTON Vice-President
JOHN D. CLARK. Sec'y-Treas.
A. M. PRATT. Manager

Florida Is Willing

to Be Shown
Natives of Missouri, when told of the
merits of a plan or article, are popular-
ly supposed to reply, "I'm from Mis-
souri; you'll have to show me."
Florida citrus growers have been
compelled, through many years of trial
and experimentation with plans and
devices for solving our problems, to
adopt the same attitude of Missourians
-we ask to be shown. Probably such
a cautious attitude may be censured on
the grounds that it reveals a lack of
progressiveness and open-mindedness.
The fact remains, however, that we
here in Florida know our problems
quite well and most of us have a fairly
Clear idea as to what it takes to remedy
them. (The fact that we don't remedy
them, unfortunately, doesn't necessari-
ly mean that we don't know how to
remedy them!)
During the past month or so the
press of the state has been filled with
information and comments concerning
a new method-new to Florida-of
marketing our citrus so that we will
know before we ship our fruit what we
are going to get for it. One, H. H.
Stockfeld, vice president of a concern
known as the Farmers' Market System,
Inc., has been visiting growers and
shippers in the state and endeavoring
to interest them and the industry in a
wired F.O.B. auction sale method for
selling Florida citrus. Stockfeld's plan
entails the use of teletype machines
over which the receivers in the north-
ern markets will flash their bids for
such cars of citrus as are offered them
over the same wire. According to
Stockfeld, Farmers' Market System,
Inc. has or will have sixty offices estab-

lished in as many cities throughout the
A few of the details of the plan were
explained by Stockfeld at a mass meet-
ing of growers held in Orlando June
13, three teletype machines being set
up in the auditorium, in which the
meeting was held, and used to demon-
strate the working of the system. Stock-
feld claims that adoption of his system
of selling citrus F.O.B. Florida will
obviate red ink, and at the meeting in
Orlando a huge placard in the audi-
torium so stated.
To many who attended the Orlando
meeting the plan appeared to have real
merit. Several growers taking the floor
at the meeting declared vehemently
that, "anything would be better than
what we now have." Stockfeld, how-
ever, did not completely satisfy all of
those present in regards to the practi-
cal working of the system. At an ap-
pearance the following day before the
Committee of Fifty, which held its
meeting in Orlando, Stockfeld was un-
able to state whether or not his com-
pany has started actual operations. At
the Orlando mass meeting no satisfac-
tory explanation was given by Stock-
feld to the obvious question as to why
the receivers in the north-particular-
ly in the auction markets-should or
would desert their accustomed sales
rooms and offer more for Florida cit-
rus, which they would not see for four
or five days, than they would offer for
fruit which they could see with their
own eyes in the auction terminals.
Stockfeld attempted to explain this by
stating that every car of fruit sold
through his teletypes would bear a U.
S. certificate of inspection, and that the
trade as a whole would be willing to
accept such certification and would be
governed thereby in buying. Granting
even that the trade would be willing to
accept such certification there still ex-
ists the risk of decline in market while
the car is rolling, and the chances for
shrinkage and decay and from that
standpoint there seems no reason why
the trade will desert the regular chan-
nels of dealing and adopt instead, the
teletype system.
If all fruit in Florida, or an appreci-
able proportion of it, could be sold
through the new system, particularly
to the smaller private sale markets, it is
felt that there would be a decided ad-
vantage to the growers. Obviously, any
grower would prefer to know what he
is to receive for his fruit before he ships
it, but there is, of course, nothing about
the proposed plan that guarantees a
higher price than is now received
through established channels of trade.
If the bid on a grower's car of fruit was
lower than the grower was willing to
accept the grower would be forced to
hold the car until the following day,
and possibly even longer, and even
then perhaps be forced to ship his car
north unsold and hope for the best.
This frequently is the case at present,

Notice of

Annual Meeting

June 15, 1933.
Notice is hereby given, as re-
quired by Article III, Section 4, of
the By -Laws, that the annual
meeting of the Florida Citrus
Growers Clearing House Associa-
tion will be held at 11 a.m. Tues-
day, July 11, 1933, at the Ritz
Theatre, Winter Haven, Florida.

but the question many Florida growers are ask-
ing about Stockfeld's plan is: in what way is
the new system an improvement?
Stockfeld gave the impression his organiza-
tion has been assured of up to forty thousand
cars of deciduous fruits and vegetables in Cal-
ifornia. If this statement is correct Florida
citrus growers certainly can better decide as to
what support should be given when the Farm-
ers' Market System has had the opportunity of
having been tried out on these forty thousand
It was stated by Stockfeld at the Orlando
meeting that the cost of selling fruit through
his system would be 7 % percent of the F.O.B.

Improved Marketing Seen
In Farm Law
(Continued from Page One)
Secretary under this section shall be subject
to a fine of not more than $1,000 for each day
during which the violation continues."
The above does not necessarily mean that
the Federal Government plans to send a Czar
or dictator down here, and with cracking whip
in hand compel this industry to do things harm-
ful to its welfare. As a matter of fact, the at-
titude of the Government, as interpreted by
those close to official Washington, is going to
be kindly and helpful. The present emergency
(the act is effective for the iiext tWofyed~rf)-
calls for readjustment and correction of faulty
practices, and Washington seeks merely to
bring this about. In other words, if the Florida
citrus industry can work out some plan where-
by the growers will receive for their crop a
return in line with pre-war levels the Govern-
ment is expected to say, "Well done, Florida;
now go to it!"
And so it behooves this industry to set our
house in order and to work out a sound pro-
gram that will be a forward step for the indus-
try as a whole. The Clearing House naturally
makes an excellent starting point for in this
organization the industry has the machinery
which unquestionably will be necessary to
work out the marketing problems for citrus
that the Government sees as essential. But,
Clearing House or what-have-you, the indus-
try must strengthen itself, and before the next
season arrives, will have presented to Wash-
ington a plan that will meet with approval
there and will in the natural course of events
achieve the results desired-increase the re-
turns for our fruit.

June 15, 1933


O Committee of 50 Suggests Federal Help

To Better Citrus Industry Conditions

Self-christened, "the back-seat drivers of
the industry," the Committee of Fifty this
Month called upon the Clearing House to take
the lead in securing Federal assistance for the
)Florida citrus industry as a whole. "Regula-
tion of shipments in the interest of intelligent
distribution," and "a united front in the fight
for a lower freight rate structure," were cited
by the Committee as industry objectives which
can be attained at this time through the help
and authority of the U. S. Government.
SThe request for Federal help was made in a
resolution offered by H. C. Case, of Ft Myers,
the resolution being the high light of what was
the Committee's annual organization meeting,
held in Orlando, June 14. This was the first
Meeting of the new Committee which will serve
during the coming season, or until next June.
All officers serving last season were unani-
mously re-elected. The members of the Execu-
Stive Committee (comprising all officers and
one member from each of the seven districts)
were elected by the members in each district.
The officers and executive committee members
are as follows:

f Chairman A. F. Pickard, Lakeland; First
ice Chairman H. M. Papworth, Sanford; Sec-
ond Vice Chairman H. C. Case, Ft. Myers; Sec-
retary F. T. Henderson, Winter Haven; Execu-
Stive Committeemen- Dist. 1, Dr. James Har-
ris, Lakeland; Dist. 2, H. M. Carson, Lutz; Dist.
3, O. H. Keen, Clermont; Dist. 4, Ben F.
Haines, Altamonte Springs; Dist. 5, Dr. A. A.
Kent, Winter Park; Dist. 6, G. A. Draa, Mims;
Dist. 7, H. G. Murphy, Zolfo Springs.
Following the election of officers H. H.
Stockfeld, vice president of the Farmers' Mar-
ket System, Inc., explained to the Committee
the F.O.B. wired auction marketing system
which his concern hopes to inaugurate for Flor-
ida citrus. Members of the Committee evinced
considerable interest in the plan, and after
lengthy discussion on the subject passed a res-
olution endorsing in principle an F.O.B. wired
auction sales plan. Mr. Case then presented
the following resolution relative to obtaining
SFederal help in co-ordinating all interests in
the Florida citrus industry:
"WHEREAS, the Florida State Legislature
has adjourned without taking action on rem-
edial measures proposed for the benefit of the
citrus industry, viz:
"1. An act.providing for industry advertis-
ing of citrus
"2. An act providing for standardization of
grade and pack for citrus
"3. An act providing for prorating and dis-
tribution of citrus, and
"WHEREAS, the growers of citrus have
been brought to the verge of bankruptcy
through failure of the industry to cooperate
for the purpose of
"1. Advertising
"2. Standardizing grade and pack
"3. Controlling distributions, and
"WHEREAS, the outlook for the coning
year, with heavy increase of boat shipments to
eastern seaport auction markets, and the im-
probability of an intelligent readjustment to a
lower freight rate structure, foreshadows a
crisis in the industry, with probable returns to

the grower so low as to spell absolute bank-
ruptcy to many, NOW THEREFORE,
"BE IT RESOLVED, that the Committee of
Fifty recommend that the Board of Directors
of the Florida Citrus Growers' Clearing House
Association take aggressive leadership for the
industry in securing the appointment of a fed-


o .y n ,; --

eral coordinator for the Florida citrus industry
for the purpose of
"1. Enabling the industry to present a
united front in the fight for a lower
freight rate structure
"2. To make possible the regulation of ship-
ments from all shippers alike in the in-
terest of intelligent distribution."
In discussing the resolution Mr. Case ex-
plained that the Federal coordinator referred
to in his resolution would not have dictatorial
power, but would have merely authority bene-
ficial to the industry. A committee of five was
to be appointed later by the chairman to pre-
sent this resolution and all other matters re-
lating to the growers' interests to the Board
of Directors of the Clearing House.
Further help for the industry, through pass-
age of certain citrus legislation if an extra ses-
sion of the Legislature is called, was sought in
another resolution addressed to the Clearing
House Directors, the resolution reading as fol-

"Moved, that the attention of Governor
Sholtz be called to the crisis in the affairs of
the citrus industry and to the resolution ad-
dressed to the Board of Directors in that con-
nection, as a result of today's meeting of the
Committee of Fifty, and that in case an extra
session of the Legislature should be called the
necessity for citrus legislation be cited as one
of the purposes for which such extra session
be called, and this legislation be included by
the Governor in his call."
Secretary Henderson presented a detailed
report on the effort made by the special com-
mittee appointed jointly by the Clearing
House and the Florida Citrus Exchange to en-
deavor to secure passage of a citrus advertis-
ing bill by the Legislature. The bill failed of
enactment, Henderson reported, principally
because of the late hour at which it was intro-
duced, but he warmly commended the work of
Senator Murphy, member of the Committee of
Fifty, who was of considerable help to the
Committee in preparing and having the bill
introduced. On a motion by Mr. Papworth the
advertising bill was given hearty endorsement
and the work of the Advertising Committee ap-

The Mark of a

Good Product

The Brogdex trade mark on a
box of fruit has come to mean a
new standard of appearance and
keeping ability. This reputation
in the market has been establish-
ed by a decade of performance.
Buyers recognize the Brogdex ad-
vantages and are willing to pay
more for them.
Appearance, b e t t e r keeping
qualities and being able to ship
with less refrigeration are factors
that greatly influence the grow-
er's net return. Get these settled
right and you will be surprised
what a difference they will make
in another season's operations.
There is a Brogdex packer near
you-it is to his interest to get
you more money for your fruit
and he will do it, too, if you pack
your fruit the Brogdex way.

Florida Brogdex
Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida

Page 5

Pare 6


Florida Valencias Drop

Under Regular Oranges
Florida valencias have averaged at auction
this season through the week ending June 10,
$2.27 delivered, as compared with other varie-
ties of Florida oranges averaging $2.53. The
valencia average is therefore at a discount of
26c a box, compared with the mid-season and
early varieties. This is something that never
occurred before and probably never will again.
Stem-end rot and exceptionally poor appear-
ance, together with the late bloom, explains
much of this discrepancy.
Last year, regular valencia oranges aver-
aged for the season $3.62, the earlier varieties
averaging $3.06, or a difference in favor of
valencias of 56c a box. This year, the drop of
26c a box makes a discrepancy of 82c. The de-
tail of the average figures is as follows:
Florida Orange Auction Averages
(To June 10, 1933)
No. of Cars Average
Regular ................ 8852 $2.47
Indian River ........ 1079 3.00
Combined ...---........ 9931 2.53
Valencias ............ 4681 2.23
Indian River ........ 486 2.69
Combined ............ 5167 2.27

All Regular
and Valencias
Combined .......... 15,098 2.44
California's auction average on navels this
season is $2.69, or 16c more than Florida's
average on regular oranges. Her valencia aver-
age so far is $2.90, or 63c more than our valen-
cia average. Our regular oranges, as compared
with last season, show a drop of 53c, Califor-
nia's navels a drop of 38c. Our valencias this
year compared with last show a drop of $1.35.
California valencias so far show a drop of 39c,
the California detail being as follows:
California Orange Auction Averages
(To June 10, 1933)
No. of Cars Average
Navels ..-............... 8380 $2.69
Valencias ..........-- 259 2.90
Combined .-.......... 8638 2.70
Navels .................. 9979 3.07
Valencias --...........15,328 3.29
Combined ......... -- 25,307 3.20

Whitefly Fungus Supply

Available at Gainesville
A supply of red aschersonia, the fungus so
effective in the control of citrus whitflies, is
now available at the State Plant Board, Gaines-
The best time for introducing this fungus is
just preceding, during or right after a rainy
season, says Dr. E. W. Berger, entomologist
with the State Plant Board. The period of sum-
mer rains he considers the best time.

Detailed Soil Analysis
And Interpretations
Get Instructions for Taking Soil Samples
SOIL LABORATORY Frostproof, Fla.

A culture consists of the amount that can
be grown in a pint wide-mouth bottle, and is
sufficient for treating an acre of trees. To
cover the expense of raising and distributing
this fungus a charge of $1 per culture is made.

HERE IS A LETTER--an interesting and
revealing one--from a consistent user of
Armour's BIG CROP Fertilizers. The
writer, Mr. R. H, Rice, heads the Flagler
Grove Properties, Inc., Kendall, Florida.
His company uses large quantities of fer-
tilizer every year and, as he stated in his
letter, years of experience have demon-
strated to -him the value of Armours BIG
CROP Brands. For the past fiteen years-
he has used Armour's BIG CROP Fertil-
izers exclusively.

June 15, 1933

Checks should be made to the State. Plant
Board, Gainesville, Fla. Directions are sent
with the culture, and more information is con-
tained in Bulletin 67 by the Florida Agricul-
tural Extension Service, Gainesville.

Consider Mr. Rice's experience in mak-
ing your own fertilizer selection-this year.
'His statements are facts, not claims, as
voiced by many of Florida's most suc-
-cessful growers. Such letters prove con-
clusively that these growers through use
are convinced of the quality of Armour's
BIG CROP Brands. They also prove that
infinite care is exercised in the manufac-
ture of these fertilizers and that the choic-
est of plant food materials scientifically
blended, are used in -their manufacture.
What Mr. Rice has to say about Ar-
mour's BIG CROP Fertilizers is evidence
of this fact.

I have been growing oitrua fruits
- .- and vegetables on the lower east
- coast for the past thirty years
., and have used about every brand
of fertilizer manutaotured, but
for the past fifteen years have
confined n~self exolusively to
(=2 Armourts BIG CROP Brands,

0 r ,

C i 0 P

If you have not already received a copy of ofr new "Citrus
Booklet" write for a copy today.


R. H. Rice tells:

A .- ,.2..- /. --

Comparative Tests With Other Brands

Prove the Superiority of Your Product

.. .,. ..



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