Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00084
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: March 25, 1932
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00084
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text
U <. n.- , > (
Library Period
Washington, D.



U. S. Postage
It. Pad
Winter Haven, Fla.
Permit No. 1



SEC R Orrf aIcial Publication of the

$2.00 a Year
10 Cents a Copy

Published Semi-monthly by the Florida Cit-
rus Growers Clearing House Association.
DeWitt Taylor Bldg., Winter Haven, Fla.

MARCH 25, 1932

rMA1EW6a8 .Smtter August 31,
1928. at the poT oAT t Winter Haven,
Florida, under the Act of March 3. 1879.

SSeries of Grower Meetings To Be Held

Commissioner Rhodes To Discuss Marketing
Problems At Committee of Fifty Gatherings

When grower members of the Clearing
.; House select from among themselves their rep-
resentatives on next sea-
son's Committee of Fif-
ty they will be given an
opportunity to hear
/some of Florida's mar- -
keting problems review- i
ed and analyzed. Com-
missioner L. M. Rhodes,
of the State Marketing
Bureau, has been invit-
Sed to address the grow-
ers attending the Clear-
ing House Regional
Meetings thismonth and
to give a talk on some
of the various aspects
of the Florida citrus in-
dustry which lie within L. M. RHODES
the scope of Commissioner Rhode's bureau.
Plans for the Regional Meetings to be held
this year call for eight meetings in as many
' sections of the state's citrus belt. All growers,
whether members or not of the Clearing House,
are cordially invited to attend. The principal
, business of each meeting, which will be under
the auspices-of the-Committee of Fifty, will be
the selection of the Committee of Fifty mem-
bers for next season. The number of represen-
Statives on the Committee of Fifty from each
District is based upon each district's respective
membership in the Clearing House. The selec-
Stion of the representatives is equal to election
in that only the exact number of representa-
tives in each district to represent the district
on the Committee of Fifty will be selected at
these Regional Meetings. Confirmation of the
representatives will be made on election day,
which is Tuesday, April 5.
SWhile Commissioner Rhodes has not an-
nounced the subject of his talks, it is expected
That he will discuss to some extent the shipment
Sof fruit by truck; The comparatively recent in-
troduction of the truck into the Florida citrus
deal has a vital bearing upon the industry as a
whole. There appear to be.advantages, as well
i-as disadvantages, in the truck as a fruit car-

Do Your Part As a C

rier, and there are few persons in the state
better qualified to comment on the situation
than Commissioner Rhodes. Obtaining of in-
formation as to the movement of fruit by
trucks also probably will be discussed by Com-
missioner Rhodes.
With the completion of nominations for the
new Board of Directors, ballots for the elec-
tion April 5 are to be mailed out to the Clear-
ing House grower members about March 25 or
26. Sample ballots for both resident and non-
resident grower members are reproduced else-
where in this issue of the News.
Every grower member is urged to cast his
ballot for the Directors-if for no other rea-
son than in fairness to the men who will serve
for the coming season. As is provided in the
by-laws, the stamped return envelope in which
the member's ballot is returned to the Clearing
House MUST be signed by the voting member.
Counting of the ballots is of course secret,
members of the Committee of Fifty themselves
handling this task voluntarily and without pay.
The ballots MUST be in the Clearing House
offices not later than 5 p. m., Tuesday, April
5, in order to be valid.
Don't forget to attend the Regional meeting

Regional Meetings
DeLand-Chamber of Commerce Building,
Monday, March 28, 2:30 p. m.
Orlando-Assembly Room C. of C. Bldg.,
Monday, March 28, 7:30, p. m.
Leesburg City Hall Auditorium Tues-
day, March 29, 2:30 p. m.
Lutz-Ladies' Homes Demonstration Club
House, Tuesday, March 29, 7:30 p. m.
Lake Wales-Lake Wales City Hall, Wed-
nesday, March 30, 2:30 p. m.
Lakeland-Commissioners' Room City Hall,
Wednesday, March 30, 7:30 p. m.
Aircadia-Court House, Thursday, March
31, 2:30 p. m.
Vero Beach--Wo~ien's Club Hall, Thurs-
day, March 31, 7:30 p. m.

in your district. In addition to sd
representatives on the Committee of Fifty, you
will have an opportunity to hear Commissioner
Rhodes and to meet the retiring members of
the Committee of Fifty from your district and
to learn from them "how things are going."
The dates and places for the Regional meetings
are listed on the front page of this issue of the

Florida Reigns Supreme
In Grapefruit Canning
Out of a total of 1,174,823 cases of canned
grapefruit packed in 1929, representing the
combined production of the industry in Flor-
ida, California, Texas and South Carolina, the
Sunshine State produced 1,159,587 cases,
Texas 12,497, and the balance of 2,739 cases
originating in either California or South Caro-
lina. This summary is the result of a compila-
tion made by the Florida district office of the
United States Department of Commerce, Jack-
sonville, from statistical data prepared and is-
sued by the Census Bureau in the 1929 Census
of Manufactures.
The value of the 1929 grapefruit pack for
the country as a whole amounted to $4,139,-
893, of which the Florida pack alone accounted
for $4,084.092.
Florida also can claim supremacy in the can-
ned grapefruit juice field, as it was the only
state reporting in the last census for this item
in the canning industry. The canned grape-
fruit juice pack for the year 1929 totaled 115,-
708 cases, valued at $490,490.
The rapid strides made in the canning and
preserving industry of Florida during the ten-
year period beginning with 1919, is evident in
the following data, and indicates that in this
development the canning of grapefruit prod-
ucts has been of greatest importance. For the
comparative years 1919 and 1929, Florida
maintained 18 establishments engaged in the
canning and preserving of fruits and vegeta-
(Continued on Page Six)

leading House Member and Take Part in the Election

Represe ting more than 10,000
Grower of Oranges and Grapefruit

Volume IV
Number 12

OF -


Committee of Fifty Department
(Articles under this heading are prepared and published in the News by the thousands of other grower-members of the Clearing House and to report their
Educational Committee of the Committee of Fifty. Through this department efforts and activities to them. The Clearing House Directors and Manage-
members of the Committee of Fifty hope to maintain closer relations with the ment accept no responsibility for what appears in this department)

Who Cares?

"Truth is stranger than fiction." But the ways
of the citrus industry are stranger still.

The story which follows is not fiction but fact
and could be very easily verified. However, scep-
tics should be few and far between because simi-
lar incidents are common in all sections of citrus
Florida, and the story is told that you may study
the many questions involved. You as a citrus
grower, whose individual success is inseparable
rom and largely dependent upon the prosperity
f the industry, should analyze these problems
-'ind seek an answer to them, and the Committee
of Fifty who sponsor this page would be pleased
to have letters from fellow growers who are giv-
ing these questions serious study.

The story begins as all good Florida stories
should-in an orange grove where heavily laden
trees make beautiful the fertile acres that sepa-
rate the shaded highway from the lake. Spring
is in the air and the mocking bird, atop the tallest
citrus twig, proclaims it in rippling notes. A
heavy truck comes down the highway that
reaches out into the world,-an Alabama truck
with an Alabama driver, an Alabama license tag,
and a drum containing fifty gallons of Alabama
gasoline; and soon the grove owner has sold the
dropped oranges that are under the trees for
twenty cents per box. A few miles down the high-
way stands a packing house fully equipped. Its
machinery and all save a few of its employees are
idle. The truck heavily laden with dropped fruit,
that varies greatly in quality, injury and fresh-
ness, approaches, and for ten cents per box the
fruit is made as presentable as washing and pol-
ishing will make it. Washing has made the fruit
more pleasing to the eye, but has not changed
the musty flavor that bruising or aging in the
sand brings. Fruit such as this should not be of-
fered for sale to anyone expecting the delicious,
healthful qualities that good Florida oranges
have. But who cares? Certainly not the truck
driver. He has no investment in the citrus indus-
try that must be protected. He has no feeling of
responsibility to the people to whom he peddles
the fruit; he may never see them again. His boast
is that the venture has netted him thirty or forty
dollars. So why should be care?
Then who cares?

The packing house manager? No, he foolishly
thinks that he is smart and has lowered his over-
head by the small amount earned in washing the
Then who cares?

Not the grower. He pats himself on the back.
Has he not collected ten dollars for fifty boxes of
fruit that was going to waste? Why should he
Then who cares?

The housewife who was induced to buy the
fruit and found it inferior. She has been cheated.
She cares, and not knowing why the fruit is poor
concludes she will have no more Florida fruit
this season, it is not as good as usual.
Who cares?

The groceryman who has several boxes of fruit
which he bought at a price that paid the grower
a profit. He cares. The peddler has destroyed
his market and he has had to take a loss, and like
a wise man decides that he will buy no more Flor-
ida fruit. He cannot afford the risk.
Who cares?

The grower who, without reasoning why there
is no profitable market for his quality fruit, de-
clares he can sell his drops for more than his mar-
keting agency can get for good fruit-does he

He has lost possibly fifty cents per box on his
quality fruit in order to gain twenty cents on his
culls-does he care?

The cost of license tags for his car and truck
is high and the gasoline he buys for car, truck,
tractor, spray and irrigation engine is taxed to
the limit to build and maintain highways that
Alabama license tags and Alabama gasoline pay
nothing for the privilege of riding over-does he

How many millions has it cost this season to
ship by truck the piles of cull fruit that should
have stayed at home?
Who cares?


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending March 19, 1932)


Mar. 19,32
Fla. Org's Shpd..... 613
Fla. Gft. Shpd....... 484
Fla. Tang. Shpd... 9
Total .............. 2732
Fla. Mixed Shpd... 203
Total.................... 7376
Texas Gft. Shpd... 395
Total..-......... 4998
Cal. Org's Shpd..... 1170

Fla. Org's Auc....... 452
Average................ $3.45
Fla. Gft. Auc......... 241
Average........ .... $2.15
Fla. Tang. Auc..... 11
Average............... $3.75
Texas Gft. Auc..... 35
Average................ $2.25
Cal. Org's Auc....... 549
Average --............. $2.80

Mar. 12,'32


Mar. 19,'31




Week End.
Mar. 12....
Mar. 19....




Shpd. Sld. Av.
33 13 $2.63
41 14 $2.67

Dif.......-25 -3 +.01 +8 +1 +04
Mid-S. ORGS. No. 1 Mid-S. ORGS. No. 2
Week End. Shpd. Sld. Av. Shpd. Sld. Av.
"Mar. 12.... 85 28 $2.94 57 14 $2.58
Mar. 19... 42 11 $2.96 29 11 $2.67
Dif.....+43 +17 +.02 -28 -3 +.09
M.S. GFT. No. 1 M.S. GFT. No. 2
Week End. Shpd. Sld. Av. Shpd. Sld. Av.
Mar. 12.... 6 4 $1.51 11 4 $1.31
Mar. 19.... 19 19 $1.84 24 10 $1.46
Dif..... +13 +15 +.33 +13 +6 +.15
'Week End. Shpd. Sld. Av. Shpd. Sid. Av.
Mar. 12.... 54 26 $1.35 86 26 $1.14
Mar. 19.... 48 25 $1.57 38 11 $1.27
Dif.......+6 -1 +.22 -48 -15 +.13

Florida Oranges
Week Last 1929- 1928- 1927- 1926-
1 Ending Year 30 29 28 27
Mar. 12........1014 641 1064 376 589
Mar. 19........1113 541 1047 361 489
Mar. 26........1123 448 1082 373 553
California Oranges
Week Last
Ending Year 1930 1929 1928 1927
Mar. 12........1694 1355 1412 1158 1748
.Mar. 19........1665 997 1362 1243 1470
Mar. 26........1851 1481 1537 999 1106
Florida Grapefruit
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Mar. 12........1156 638 868 487 690
Mar. 19........ 973 658 746 588 499
Mar. 26........ 925 518 727 375 610
Florida Mixed
Week Last 1929- 1928- 1927- 1926-
Ending Year 30 29 28 27
Mar. 12........ 422 289 266 157 145
Mar. 19....... 362 325 272 146 125
"Mar. 26........ 361 224 253 118 146

SThere is a growing uneasiness that we have

Sample Ballot for Non-Resident Members

Sign the Return Envelope.
Florida Citrus Growers Clearing House Association Annual Election
for Directors, April 5, 1932
Ballot for Non-Resident Growers

Find the district in which your grove is located, using the map on the back of this ballot,
and vote for one director only in that district, and for four directors from the state at large.
Place an X before the names of the men of your choice and mail the ballot in the enclosed en-
velope so that it will reach the Winter Haven office not later than 5:00 P. M., Tuesday, April 5th.

JOHN D. CLARK, Waverly J. M. BENNETT, Winter Garden
O A. F. PICKARD, Lakeland (withdrew) K. N. McPHERSON, Maitland
0 MAX WALDRON, Babson Park (withdrew) M. 0. OVERSTREET, Orlando
O T. C. BOTTOM, Valrico (withdrew) O N. F. ENNS, Ft. Pierce (withdrew)
O HARRY JACKSON, Lutz (withdrew) E. W. VICKERS, Sebastian
J. H. LETTON, Valrico A. R. TRAFFORD, Cocoa
DOUGLAS IGOU, Eustis E. C. AURIN, Ft. Ogden
O E. E. TRUSKETT, Mt. Dora (withdrew) F. G. JANES, Wauchula
B. L. MALTBIE, Altamonte Springs One in the district in which
O B. J. NORDMANN, DeLand (withdrew) your grove is located, and
E. H. WILLIAMS, Crescent City Four Directors at Large.


J. C. CHASE, Winter Park
O EARL HARTT, Avon Park (withdrew)
L. P. KIRKLAND, Auburndale
E. C. McLEAN, Palmetto
JAMES C. MORTON, Auburndale
S. J. SLIGH, Orlando
H. A. WARD, Winter Park
R. B. WOOLFOLK, Orlando

far less valencias than generally thought on
account of the additional loadings. We have
forgotten to add some figures that make quite
a difference. Commencing with shipments of
Feb. 22, through this week, 650 cars would
have to be added to the loads as they have gone
out in order to take care of the difference be-
tween the new 444 box load and the old 360
minimum. Including properly classified mixed
Florida has shipped 18,433 cars of oranges.
Adding the 650 to make up the additional cars
that had gone out under former normal load-
ings brings up our total shipments to 19,083
cars. Assuming that Florida would have as
many cars as estimated in our Bulletin of Feb.
22, this would leave 7150 cars to move, from
which would have to be deducted 900 cars on
account of the additional loading, averaging
about 410 boxes instead of 360. This would
leave 6250 cars of oranges commencing next
week if we assume that our Feb. 22 estimate
is not an over-estimate.
From this time on last year, Florida shipped
10,350 cars, or 4100 cars more than we esti-
mate we have left this year. There are many
who think this estimate is high. Most of the
reports that have come in indicate valencias
are picking short of estimate, but, granting
this estimate correct, Florida need ship only

775 cars per week for eight weeks to market
the balance of her oranges. Doubtless 700 cars
per week will cover it. This would leave Flor-
ida with no oranges after May 15, whereas,
last year Florida shipped 2458 cars after May
15 at a general average price 50c higher than
our market level today.
The general average on all Florida oranges
through the week ending March 6 happens to
be the same general average through that same
week for last season, namely $3.09 delivered.
That would indicate we should have a right to
assume that on the balance of the season val-
encias would make a similar advance as was
shown in last year's average. Everyone admits
they are as good or better, yet the general auc-
tion average for the week ending March 13
was $3.35 against $3.60 a year ago and the past
week $3.45 against $3.90, or 25c to 45c less.
During the past two weeks California's general
average on her navels shows 60c a box less
than a year ago. This doubtless is affecting our
price levels. California's general average at
auction since they started their navels is $3.05
this year compared with $3.45 a year ago. Cal-
ifornia shipments will not be any heavier dur-
ing our marketing period than a year ago.
(Continued on Page Six)

Page 3

Pare 4




Co-ordinating members' activities for orderly control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
Securing best freight rates and transportation
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.
E. C. AURIN . ...... . Ft. Ogden
J. C. CHASE . . . ... Winter Park
O. F. GARDNER . . ... .Lake Placid
L. P. KIRKLAND . . . ... .Auburndale
J. H. _LETTON. ...... ..... Valrico
E. C. McLEAN . ... . . . Palmetto
M. O. OVERSTREET . . . .. Orlando
S. J. SLIGH . . . . .... Orlando
A. M. TILDEN ....... Winter Haven
A. R. TRAFFORD ......... Cocoa
E. H. WILLIAMS. . . .. .Crescent City
R. B. WOOLFOLK . . . . Orlando

A Good Ending
Everything points to satisfactory re-
turns for the balance of the season on
grapefruit and oranges. Washington
has given Texas orders, that no more
shipping will be permitted after March
25 on account of the Morelos Fruit Fly.
Three hundred cars or less will cover
the amount of citrus left in Texas for
shipment up to March 25. Texas is
through, and Alabama and Louisiana
strawberries are well off the market on
account of cold weather. Florida has
only 40 to 45% as much grapefruit to
move from this on as a year ago.
Valencias are picking short. Final
estimates indicate about 6000 cars of
valencias (including mid-seasons) left
to move commencing March 20. A year
ago for the same period Florida ship-
ped 10,350 cars. Sixty to sixty-five per-
cent as many valencias are left as at
this time a year ago. With our grape-
fruit crop short 60% and the oranges
short 35 to 40%, naturally there should
be much better prices realized on the
balance of the crop, providing ship-
ments are distributed during the bal-
ance of the season in anything like nor-
mal fashion.
California on the other hand is ex-
periencing one of its toughest if not the
toughest season ever gone through. Its
auction average to date is 40c a box
less on her navels than a year ago. Flor-
ida's auction average to date happens
:to be within 2c of a year ago, namely
'$3.13 as against $3.15. Florida has
shipped to date 70% of the number of
cars of oranges that she had last season
and has about 60% as many cars left
to move.
This sounds good and is good, but
what of the whole year? If the happy
wind-up of this season's crop resulted


in forgetting the season in general, par-
ticularly the prices realized on grape-
fruit and tangerines, it might be better
that we ended the season with low
prices rather than high. Florida has
reached that point where there must be
consideration given to bigger things
than the immediate present. Florida
growers cannot afford to be lulled to
sleep because the season ends well. The
unrest that has existed should prod
Florida into an organized effort in her
citrus industry that will surpass any-
thing heretofore accomplished. The
life of Florida's leading industry de-
pends on this. We can't go wild any
Another season there must be launch-
ed at the beginning and continued
throughout the year a well organized
advertising and merchandising cam-
paign, backed by the industry. It is not
enough to jump into an emergency like
that which confronted us in grapefruit
and attempt to do in four weeks what
should be done in a year and what
should be repeated consistently year
after year. Florida has a worthy rival
in Texas grapefruit. She cannot ignore
this fact.
Standardization is necessary, not
only in grade and pack but in policies.
Florida must determine and agree on
what is a wise policy as to bulk and
truck shipments, whether these should
be increased or decreased and whether
zones should be established for bulk
Above everything else Florida needs
to develop self-confidence. This can-
not be developed by silly optimism. It
can be done only by applied common
sense wherein the various marketing
agents lay aside their petty differences,
take for granted their competitive re-
lations and agree on a sensible distribu-
tion from week to week, on shipping
policies, on price attitudes, and on
some better program than exists at
present in regulating supplies to the
key markets.
The reduced rates by boat and by
rail to the Atlantic Seaboard markets
will be a questionable asset if there is
not some better teamwork applied in
avoiding the obvious congestion that
has occurred repeatedly; particularly
in New York.
All these things can be coped with
easily, and will be if the citrus leaders
in Florida in general, not from a phi-
lanthropic standpoint but from en-
lightened self-interest, will do those
things that they know are demanded
from simply a cold business standpoint.
Florida must find a way of doing its job
together. The Clearing House is eager
to help find that way.
A happy ending might be a bad be-
ginning for next season if Florida
should lose that divine discontent
which is necessary to stir the mass
mind and its leaders into action that
looks forward not merely for a week or
two, nor even for a year or two, but

March 25, 1932
rather to determining plans and policies that
will demonstrate Florida's ability to think
through instead of being controlled by small
antipathies, narrowness of vision, and bitter

Map Simplifies Voting

For Non-Resident Grower
If you are a Clearing House member, living
outside of Florida, the county map of Florida
printed on opposite page will show you how to
vote at the election of Directors to be held
April 5.
The accompanying map shows the seven
"electoral" districts of the Clearing House. If
you are in doubt as to what district you are in
-and hence are uncertain as to what Directors
you should vote for-the accompanying map
will enable you to vote correctly. It will be ob-
served that the districts, each of which com-
prise one or more counties, are outlined with
the heavy black line. If your grove is in Pasco
County you will note that it lies in District 3,
and you will vote for the District 3 nominee (in
addition to four of the nominees from the state
at large). Again, if your grove is in Brevard
County, which it will be noted is in District 6,
you will vote for a District 6 nominee as well
as four Directors from the state at large.
Ballots for the use of non-resident Clearing ,
House members, that is grove owners living
away from Florida, have this same map print-
ed on the reverse side of their ballot in order
that they may be certain of their respective
district and hence be able to vote for the proper

Cover Crop Helps Fungi

Control Citrus Insects
A good cover crop in the citrus grove not
only adds humus to the soil, but it makes condi-
tions more favorable for the many friendly
fungi that prey upon insects, explains J. R.
Watson, entomologist with the Florida Experi-
ment Station.
Groves that have a good cover crop are like-
ly to have less trouble from whitefly, scale-
insects, mealybugs, and especially rustmites
during the summer and early fall. There are
fungus diseases that destroy each of these in-
sects, and these fungi require a warm, humid
atmosphere in which to develop. The cover
crop shades the soil and prevents the sun from
drying it, and reflecting heat up into the trees,
and also gives off moisture itself.
The only harmful insect that our common
cover crops harbor is what we call the pumpkin
bug. It is likely to breed on cowpeas and to a
lesser extent on beggarweed and velvet beans.
Crotalaria is less liable to breed these bugs,
but it does not die down until the citrus fruit is
attractive to the insects. It can be safely grown
if it is mowed just before it produces any pods.

Watered Stock
"How much cider did you make this year?"
inquired Sandy.
"Fifteen bar'ls," replied Jock.
Sandy took another sip.
"It's a pity that you dinna have another
apple, you might have made another bar'l."


Find Your County, Then Your Clearing House District NATION'S LUCKY MAN
"The nation's lucky man" has been found by
Tennessee Extension Service. He is the "debt
free farmer." Farmers have lost less and are
in better shape financially at the present time
than people in any other vocation, says C. E.
Brehm, assistant director of Tennessee Exten-
S* sion Service. "The man who owns his farm
coury without a mortgage on it is a really lucky man;
-Lo -- A even the man who has his farm mortgaged is in
SCOUMTY j better shape than other people, for nobody
CIOU wants to take his property over under present
cout I / conditions," according to Mr. Brehm.

LA O'1Y Speed Cop: "That'll cost you something,
CrOW7 CU coT wCry O lady. You were going 50 miles an hour!"
Fair, but Female: "Why, officer, the man
'. said I could go as fast as I liked after the first
ScouNar y cl A-VTniAM 500 miles."-Motor Land.
I .1


Helps the Dealer

From the standpoint of increas-
ed profits, the dealer finds Brog-
dexed fruit very satisfactory. The
fact that they keep well enables
him to handle on a smaller mar-
gin of profit and still make more.
He does not find it necessary to fix
his selling price sufficiently high
to provide a sort of "sinking fund"
to take care of the usual shrinkage
An Indian River packer says he
uses Brogdex because it makes his
fruit stand up in the hands of the
dealer. He considers the dealer
the most important factor in the
present method of distribution.
Get the dealer sold on your brands
and your troubles are over.
Brogdex brands are keeping
brands. They have snap and life
and stay sound and fresh looking
long enough for the dealer to sell
out a display stock with little if
any replacements necessary.
Give the market this kind of
fruit and it will not be long before
you will be doing a bigger, better
and more profitable citrus busi-

Florida Brogdex
Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida.


Weekly Citrus Summary
(Continued from Page Three)
With our price level being the same as a year
ago, regardless of California's competition, it
therefore would not seem logical to assume
that California's lower price level by 40c a box
must necessarily drag us down on our valencia
averages, particularly when Florida has less
than 65 percent as many cars to move.
Therefore, let's look ahead on what happen-
ed at auction commencing next week for the
balance of the season on Florida valencias.
The auction averages for last season show as
SEASON 1930-31
Week Number Aver-
Ending of Cars age
March 27.................... 608 $3.95
April 3 ...........-- .....----. 524 3.50
April 10-........... 377 3.65
April 17.----- .. 392 3.80
April 24.......--..... ...--. 428 3.75
May 1--... ------ 520 4.05
May 8..-.......... 681 3.75
May 15 --- -------- 533 3.75
May 22-.. -------- 506 3.85
May 29 --------- .460 3.70
June 5............... ........ 432 3.70
June 12. .............. 370 3.95
June 19 -........ ......... 262 3.95
June 26 ---............... 213 4.40
July 3.....................- 106 4.45
Total.---................ 6412 $3.82
The above analysis would not indicate the
need from any standpoint whatever of hurry-
ing out our valencias, except from those groves
that cannot be held without serious dropping.
Nevertheless, Florida will doubtless ship at
least the 600 straight cars of oranges estimated
for next week, as some growers are uneasy on
account of the drought, fearing that when hot
weather comes again the dropping may be seri-
ous. Those who can hold should profit by the
situation. In the above tabulated figures it is
rather difficult to ignore the fact that from this
time on, last season, Florida sold more cars at
auction at a general average of $3.82 delivered
than Florida will have to ship to all its markets
from this time on. Our price level from this
time on was 67c a box higher than the price
level at auction through March 20 of last sea-
son, which at that time showed $3.15 compared
to this season's auction average to date of
Florida so far has sold 4 percent more at
auction than last year up to this time, this
year's proportion being 44.6 percent, last
year's 40.5 percent. California has been com-
pelled to show an increase of 7 percent, her
proportion at auction this year being 40 per-
cent against 33 percent to the same date last
season on her navels. Florida has made a simi-
lar increase in her auction offerings in grape-
fruit, this year showing 48.6 percent at auc-
tion compared with 42 percent last year to
date. The temptingly low rate by boat ac-
counts particularly for a considerable propor-
tion of the grapefruit auction offerings.
Adding to previous figures this week's move-

ment of grapefruit, including mixed, estimated
at 566 cars and adding 32% percent on ac-
count of the heavier load during the past four
weeks, it would make our grapefruit shipments
15,000 cars through this week. This would
leave 5500 cars, based on our Feb. 22 estimate,
from which would have to be deducted 700
cars on account of increased loading, or 4800
cars, assuming that we had as much grapefruit
in the state as estimated Feb. 22. From this
time on a year ago, 10,000 cars of grapefruit
were shipped. There are many who believe not
over 4000 cars will actually be shipped from
this time on. This makes our unshipped sup-
ply from 40 percent to 48 percent of last year's
Not only Louisiana, but Alabama strawber-
ries have been frozen, California's cantaloupe
crop will be two or three weeks later than fast
season, early peaches have been nipped in the
bud and Texas will be through shipping next
week. If there are only 4000 cars left, eight
weeks' more shipments, through May 14,
would market the entire crop at 500 cars per
week, including proper proportion of mixed.
This week's estimated movement, including
mixed, is 566 cars. Last week the movement
was 581. The relatively lighter shipments the
past two weeks have shown an advance of 25c
in the auction market and about the same ad-
vance in f.o.b. prices. Statistically, the situa-
tion looks strong. Straight carlot shipments
should not be over 450 cars next week, but we
have estimated them at 550 because of the un-
easiness of some of the growers in holding their

crop on account of fear of dropping. From any
other standpoint than actual serious loss by
dropping, the analysis of the grapefruit situa-
tion certainly does not warrant moving grape-
fruit freely. The statistical situation would in-
dicate a continued rising market if shipments
move out in anything like a seasonal propor-

Florida Reigns Supreme
(Continued from Page One)
bles, pickles, jellies, preserves and sauces in
1919, and 46 during 1929. During this latter
year, citrus canning establishments predomi-
Average wage earners per year increased
from 160 to 1,735. Wages in the canning and
preserving industry increased from $65,728 to
$962,865. In 1919 there were 90 salaried of-
ficials and employees with a payroll of approx-
imately $33,238 and in 1929, 127 of the former
drawing $240,334. For these same years, the
value of products produced rose from $658,-
718 to $6,116,663, the value of canned grape- <
fruit products alone for this latter year repre-
senting $4,630,883 of the total, indicating the
relative importance of this industry to the
state in its canning and preserving develop-
Cost of materials, supplies, containers for
products, fuel and power used in the industry
amounted to $432,205 in 1919, and $3,277,393
in 1929.

Vote for Four From the State-at-Large and One From Your District

Zellner Pocket Citrus Sizer
(Pat. Pend.)

Save guessing-know exactly how your citrus is sizing. This
handy little packing house and grove "tool" contains the com-
plete range of sizes for both oranges and grapefruit, yet takes
no more room in your pocket than a pocket comb.

Simplest thing in the world to use; can be used on fruit on the
tree. No complicated adjustment, merely open and place
against the fruit and the size automatically shows.

The sizer is made of stainless steel, everlasting and rust-proof.
It is strong and sturdy and will stand rough handling. Folded,
it is only 11/4 inches wide and 5 inches long.

Every packing house manager, grove foreman, and grower
should have one. Commission men, brokers, jobbers, and fruit
dealers are using it.

Price $2.50
Parcel Post Prepaid anywhere in U. S.


Page 6

March 25, 1932

March 25, 1932


'Sample District Ballot for Clearing House Election

Sign the Return Envelope
Florida Citrus Growers Clearing House Association Annual Electibn for Board of Directors, April 5, 1932.

(District Number)
Place an X before the names of the men of your choice and mail the ballot in the enclosed envelope so that
it will reach the Winter Haven office not later than 5:00 P. M. Tuesday, April 5th.

Vote for only one


Vote for four (4)

(1) of the following names for your district director:

Name of Your District Director Nominee Shown Here

SName of Your District Director Nominee Shown Here

SName of Your District Director Nominee Shown Here

of the following names for directors at large:

J. C. CHASE, Winter Park

O EARL HARTT, Avon Park (withdrew)

L. P. KIRKLAND, Auburndale

E. C. McLEAN, Palmetto

JAMES C. MORTON, Auburndale

S. J. SLIGH, Orlando

H. A. WARD, Winter Park
R. B. WOOLFOLK, Orlando

Above is shown a sample ballot which will be
used in the Clearing House election April 5. It
will be noted on the sample ballot that the
names of the nominees for the district director
are not shown as is the case with the nominees
for the state at large. This, of course, is be-
cause the ballots, as sent to the grower mem-
bers in the seven Clearing House districts differ
in that the district nominees for the Board of
Directors are printed only on the ballots to be
used in the respective districts.

For example, the ballot to be used by mem-
bers in the first district contains the names of
the director nominees from the state at large
as shown above and the names of the nominees
from the first district only. On the ballot to be
used by members of the second district, the
nominees from the state at large appear as
shown above and the nominees from the second
district only. The same method is carried out
on each ballot for each district-that is, each
ballot carries only the district nominees and

the nominees from the state at large. Only
one district director (as shown in the panel
prepared for three names) is to be elected;
therefore, vote for only one of the three dis-
trict nominees shown on your ballot.
In voting for the Directors at Large, vote
for not more than four of the names shown in
the larger panel. Thus it will be seen that each
grower member votes for five nominees-one
as the grower's district Director and four as
the Directors from the state at large.

United Effort Necessary

To Trim Marketing Costs
An interesting analysis of the federal citrus
fruit outlook report for 1931-1932, has just
been made by Dr. C. V. Noble, Agricultural
Economist with the Experiment Station. The
report covers the work being done by market-
ing and industry leaders in the study of costs
other than production. Dr. Noble's report in
part is as follows:
The 1931-32 Citrus Fruit Outlook Report,
prepared by the U. S. Bureau of Agricultural
Economics, opens with the following state-
"The combined production of oranges and
grapefruit has increased ten-fold during the
'last forty years and has been increasing at an
Average rate of about 6 percent per year dur-
ing the last ten years. The total number of
trees in orange and grapefruit groves is now
twice as large as it was in 1920:"
This situation in our citrus industry would
seem to lead to but one conclusion if the busi-
ness is to prosper. There must be methods

found and developed which will decrease the
costs of producing and marketing the crop.
The problem of decreasing the production costs
is very important but-it can be more readily
worked out by the individual grower than the
problem of decreasing the costs of marketing.
It requires the united effort of producers and
shippers to make headway in more efficient
It is the purpose here to bring out some of
the methods by which Florida citrus producers
are reducing, or are in a position to reduce,
their marketing costs if they will make the
united effort to do so.
A study was made of the cost of handling
citrus fruits through approximately one hun-
dred citrus packing houses for the seasons
1924-25 and 1925-26. This was a cross-section
of co-operative and independent houses. It was
found that the average cost per box for han-
dling citrus fruit from the tree to the car was
95c and $1.04 for the two seasons respectively.
This difference was due primarily to the smaller
crop for the 1925-26 season. However, there
was a very wide variation in the per box costs

for individual packing houses, the range being
from 74c to $1.50. When these packing house
businesses were analyzed it was found that the
principal factors causing the low costs of some
houses were:
1. Adequate Volume. At least 75,000 boxes
of fruit per house seemed necessary for effi-
cient operation.
2. Adequate Volume Per Car Capacity. It
was not only necessary that the volume of fruit
be large, but it was also essential that the in-
vestment overhead be reasonable. At least
15,000 boxes per season were necessary for
best results per car capacity of the packing
3. Large Volume Per Grower. If the fruit of
each individual grower was kept separate until
packed, it was found that at least 400 boxes
per grower was necessary for keeping costs
down to a reasonable figure. A large number
of varieties of citrus also results in increased
costs of handling.
4. Efficient Arrangement of Packing Houses.
Many of the handling costs, especially the floor
labor costs, of packing fruit were greatly re-
duced by well arranged houses.

Page 7





*_---------, II,.------------------*


Clearing House Plan Is As Good Today

As It Was When Originally Formulated

Citrus growers who attended the citrus ses-
sion of the Scenic Highlands Business Confer-
ence, held at Babson Park early this month,
had the pleasure of hearing the story of the
Florida Citrus Growers Clearing House Asso-
ciation. Jim Morton, member of the Commit-
tee of Fifty, appeared on the program and told
an interested audience a few pertinent facts
concerning the Florida citrus industry and the
Clearing House. His speech is as follows:

Mr. Burton has reviewed the past. Dr. Phil-
lips, as doctors should, has diagnosed the trou-
ble. I am coming to you with the remedy.
This meeting was opened very fittingly with
prayer. If there is any group more in need of
prayer than the citrus growers I don't know
what it is. A prayer usually is followed by a
sermon. Therefore, I am going to continue
with a sermon, and a sermon should have a
text. I am going to the man of Galilee for a
text, "A kingdom divided against itself cannot
stand." And a divided citrus industry will never
We are facing deeper problems today in the
citrus industry of Florida than we were four
years ago when the Committee of Fifty-a
committee of growers, largely Exchange grow-
ers, was organized. Aided by business groups
all over the State, and by Federal advice, we
developed a program for Florida. Why was
this necessary? Because the cooperative pro-
gram had never gotten very far. I take off my
hat to Mr. Burton, to Dr. Inman, to Dr. Ross
and to the other stalwarts who fought so vali-
ently to bring cooperative marketing into Flor-
ida, but we must face the fact that the coopera-
tive movement never has gained control of cit-
rus in Florida. I don't believe it will during my
lifetime, so I am working to coordinate it in
some other way. The Committee of Fifty's pro-
gram four years ago was builded upon three
basic principles standardization, advertising
and controlled distribution. Those principles
were logical and reasonable, and they are just
as sound today as they were then.
Dr. Phillips has come before the Committee
of Fifty with a tangerine program. Is it any-
thing new? No. It is the Committee of Fifty's
plan of four years ago. The Committee of Fifty
is solidly behind the plan for tangerines be-
cause we know if we have standardization, ad-
vertising and controlled distribution behind
tangerines, tangerine growers will prosper.
Dr. Phillips has advocated cooperation. It is
good to hear him do it. He is not a member of
the Exchange and when the Clearing House
was created Dr. Phillips did not come along.'
The Exchange, a former member of the Clear-
ing House,'has pulled out, and the industry.is
today facing a crisis which only united effort-.
..an overcome. But.it is cheering to note that
,-:Dr. hijllips and some others, in their difficul-
ties, have come back to the plan of standardiza-
tion, advertising and controlled distribution.
In December of last year the Committee of

Fifty sounded, as John Clark has said, the fire
alarm on the grapefruit situation, and only in
February was the Committee of Fifty able to
get the Exchange, the Clearing House, and
some outside shippers together on the problem.
As John Clark said, they stood by and watched
the house burn, then called out the fire depart-
ment to save the woodshed. What was the pro-
gram which they then decided should be fol-
lowed on grapefruit? Was it something new?
No advertising and controlled distribution.
Advertising was the only thing that was possi-
ble in the short time that remained, and today
the Florida Citrus Exchange, the Clearing
House, and a few others, have gotten together
on grapefruit. They are spending $40,000 on
a commodity advertising effort to try to redeem
what grapefruit is left..
The only hope that is left to growers is to
abandon the idea of selling to peddlers, keep
the cull pile in the state of Florida, and affiliate
only with such marketing organizations as are
joining together for the protection of the in-
dustry. I have always marketed through the
Exchange, this year through the Chase Citrus
Sub-Exchange, in order to continue with the
Exchange and still remain in the Clearing
House. I want to say that the independent ship-
pers, most of whom are large growers, who
have stayed in the Clearing House to try to
save their own meld as well as yours, see that
the only hope for the industry is in united ef-
fort,-united on standardization so as to keep
fruit away from the market that should not go
to market, so that our fruit which is sent to the
markets will be dependable and prove the truth
of the advertising.
Nothing can succeed without advertising.
We are doing especially well at this time on or-
anges. Why? Because of advertising that is
done by our California friends. Every box of
oranges shipped from Florida should pay five
cents to the growers of California who adver-
tise orange juice. They have pictured the need
of orange juice in the diet until people are al-
most afraid to go to bed at night unless they
have had their daily quota of orange juice. A
man from California recently said to me that

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California has pictured the glass on the back
pages of magazines, and Florida has filled the
glass. We are profiting by what they are doing.
It has been very unfortunate for Florida that
California has not been producing grapefruit'
and tangerines. If they had they would have
advertised, and Florida would have profited.
We will never profit until there is an adequate,
advertising program behind those two commod-
ities as well as behind oranges.
I am asking you as growers to attend to your .
own business; to get together with your neigh-'
boring growers; to realize that you can't do
this by yourself, that "a kingdom divided
against itself cannot stand"; to see that your,,
marketing agency joins with others in this pro-
gram of standardization, advertising and con-
trol of distribution.
Great credit is due the splendid citrus grow2-
ers association at Waverly and the associations
affiliated with the Chase Sub-Exchange for
their continued loyalty to cooperative market-
ing as well as their continued support of the
larger program represented in the Clearing
House. As a grower member of the Florida
Citrus Exchange I urge those who are Ex-4
change growers to see that their associations
join in this larger program, and that they help
bring the Florida Citrus Exchange back into
the Clearing House where it belongs. The only
salvation of the citrus grower is a united pro-
You can't put the independent shipper out'
of existence, he is here because he is giving
satisfaction to the grower he serves. We must
seek his help in controlling the situation. The r
only way to control the situation is through
the program developed four years ago, of stan-
dardization, advertising and controlled distri-
bution. That is the only remedy. I don't care
from what angle you study the citrus industry
and its problems, I don't care whether you con-
sider trucking, shipping by boat or rail, or how
you view any of the million and one questions
facing the industry, or what path you travel in
your reasoning, you will eventually find your-
self back to the program of four years ago,
standardization, advertising and controlled dis-
The machinery for carrying out these basic
principles is here, in the Florida Citrus Grow-
ers Clearing House Association, and I earnestly r'
recommend it to you as the only present possi-
ble solution of the citrus problem.

No Clipper Cuts
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Better Clipping
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If YOU Were a Director, Wouldn't You Like To Know That Every Grower Voted?

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Page 8

March 25, 1932

. r'~'U Y I ~ i-- )

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