Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00081
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: February 10, 1932
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00081
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text

:. Dipept. of Agtio. 2 0Af j|
tibrary-Periodh Div. FLORr


R. R p noting more than 10,000
Growers of Oranges and Grapefruit



&R &3 -f F?
It. L


Official Publication of the

$2.00 a Year Published Semi-monthly by the Florida Cit- Entered as second-class matter August 31. Volume IV
10 Cents a Copy rus Growers Clearing House Association. FEBRUARY 10, 1932 1928. at the postoffice at Winter Haven. N
DeWitt Taylor Bldg., Winter Haven, Fla. Florida. under the Act of March 3, 1879. Number

Fight Begins on Low Grapefruit Prices

Large Groups Unite To Control Supplies
And Arouse A Stronger Consumer Demand

Regulation of shipments, supplemented by
an emergency advertising campaign, is the line
of action adopted by the Florida citrus indus-
try to remedy the grapefruit market. An agree-
ment has been entered into by the Clearing
House and the Florida Citrus Exchange to cur-
tail the volume of fruit moving into the mar-
kets, and shippers outside of these two organi-
zations likewise are expected to cooperate.
A meeting held in Winter Haven Feb. 8 at-
tended by representatives of the two groups
named above, as well as a few shippers outside
of both organizations, served to tie together
Several attempts which have been made during
the past few weeks to improve the grapefruit
A "grapefruit holiday" during which picking
was to cease was inaugurated for one week
F- starting Feb. 3. This effort to cut down vol-
ume of supplies leaving the state was an in-
'hia eiWisierW-to a request made by the Florida
S B ivgs te N e prk auction market. The
201"" 'ekUj-p i ergented the "grapefruit
holiday i i aa el the gf a more prac-
ticable aspect.
S At the Winter Haven meeting representa-
tives of the two large organizations and others
not belonging to either group, first analyzed
the results of the request made Feb. 2 that all
picking of grapefruit cease until Tuesday
morning, Feb. 9. Reports show that 478
straight cars of grapefruit moved during the
week ending Feb. 6, to which should be added
about 70 cars from the 341 mixed to determine
the total state output. This, to some of the
members, at first seemed very discouraging,
but it was pointed out that shippers outside the
Exchange and the Clearing House had no prior
knowledge of the "grapefruit holiday" and in
? many instances did not receive the wired no-
tice until Wednesday morning. This was too
late to recall all of the picking crews, hence
several worked the balance of Wednesday.
With this in mind, the joint group was
pleased with the effort, as viewed broadly, re-
gardless of the fact that the total actual ship-
r ment figures turned in by the Clearing House
and Exchange revealed that these two groups
had shipped only 50 percent of the out-of-state
movement. The move already has shown evi-

dence in the f.o.b. market of doing much good
and auction prices it is felt will respond stead-
ily as the trade begins to note the shortage.
In short, it was felt that there had been a prac-
tical work-out on the part of the industry, an
exhibition of good faith, and a realization that
further co-operation along the same lines is
It was therefore agreed by the respective
committees representing the Exchange and the
Clearing House that grapefruit shipments for
the week ending Feb. 13 should be held to 60
percent of the average weekly shipments that
each organization forwarded during the four
weeks of January. The weekly out-of-state
average grapefruit movement during January
was 710 cars, including proper proportion of
mixed. Sixty percent would mean 426 cars
from the state as being the amount recom-
mended for the state to move during the week
ending Feb. 13.
Manager A. M. Pratt, of the Clearing House,
was authorized to ask co-operation from ship-
pers not belonging to either organization,
which it is believed will result in continued

Although members of the Clearing House,
the Exchange, and others who cooperated in
the recent "grapefruit holiday" and curtailed
or ceased shipping for one week are satisfied
with the result of the plan, it would not be out
of place to show definitely what the actual
working out meant.
Representatives of the Clearing House and
the Exchange agreed on Feb. 2 to stop picking
grapefruit until the morning of Feb. 9. Tele-
graphic advice to this effect was sent out that
afternoon by the Clearing House to all of its
members as well as to shippers on the outside.
The Exchange likewise notified its associations
of the plan. At the time this issue of the News
went to press shipment figures based on wire
reports in the case of the Clearing House were
available for six days, or from Wednesday
morning, Feb. 3, through Monday night, Feb. 8.

coordination of all interests and materially
help to bring back the grapefruit market
where the growers not only will get away from
the danger of red ink but will have some ma-
terial net return made to them. The wire sent
the outside shippers asking for their coopera-
tion reads as follows:
"Joint meeting this afternoon of authorized
committees representing Exchange, Clearing
House, together with those shippers not be-
longing to either organization agreed that
grapefruit shipments for this week should not
exceed 425 cars from the state, including
proper proportion of mixed. To carry this out,
the Exchange and Clearing House each agreed
to hold their shipments to 60 percent of their
actual movement during January and instruct-
ed that you be requested likewise to hold your
movement to not over 60 percent of your actual
weekly average during January. Appreciation
was expressed that those shippers outside
either group showed the cooperation they did
and if you and each shipper will carry out
faithfully the above request there is no ques-
(Continued on Page Six)

Figures received from the Exchange and the
shipper members of the Clearing House indi-
cate that the Exchange and the Clearing House
together moved about 50 percent of the grape-
fruit shipped during those six days. Govern-
ment figures show that 408 cars of grapefruit,
including proper proportion estimated in the
mixed cars, left the state during the period
At first thought it might appear that a gen-
eral agreement throughout the industry to stop
picking would mean that not a single car of
grapefruit would have left the state during
these six days. That only 408 cars were ship-
ped is very clear proof that the stop order was
far more effective than might be thought at
first. The wire calling for all agencies to stop
picking was not sent out until late Tuesday
(Continued on Page Seven)

Improvement in Market Indicates

"Grapefruit Holiday" Was Effective

Page 2 FLORIDA CLEARING HOUSE NEWS February 10, 1932

Committee of Fifty Department
(Articles under this heading are prepared and published in the News by the thousands of other grower-members of the Clearing House and to report their
Educational Committee of the Committee of Fifty. Through this department efforts and activities to them. The Clearing House Directors and Manage-
members of the Committee of Fifty hope to maintain closer relations with the ment accept no responsibility for what appears in this department).

Relieving Grapefruit Situation

WHEREAS, a number of shippers and
growers withdrew their membership and sup-
port from the Clearing House at the end of
last season; and

WHEREAS, this loss in tonnage has pre-
vented orderly control of the volume of citrus
fruit leaving the state each week to meet the
market and seasonal demand; and
HERESN hsIack of industry control
has in large measure been responsible for mar-
ket congestion, resulting in destruction of buy-
ing confidence, and has caused serious and un-
necessary loss to the growers; and

WHEREAS, within the last few days stern
necessity has brought to the industry a be-
lated realization that there must be a united
marketing effort if the present deplorable and
destructive situation in grapefruit is to be
changed; and

WHEREAS, the Florida Citrus Exchange
(a former member of the Clearing House) and
a number of other marketing agencies have
agreed to unite in a joint advertising and dis-
tribution program with the Clearing House, in
an effort to save the grapefruit market; NOW,

BE IT RESOLVED, that we, the growers'
Committee of Fifty, believing that this united
effort will relieve the grapefruit situation, ex-
press our appreciation to all those cooperat-
ing; if and provided they rigidly adhere to and
comply with the program agreed upon; and

courteously but earnestly call the attention of
all citrus growers and shippers to the un-
deniable fact that this eleventh hour effort to
save grapefruit is a return to the basic princi-
ples of industry success included by this com-
mittee in the Clearing House plan evolved four
years ago, namely, standardization, controll-
ed distribution, and advertising.-(Passed at
meeting of Committee of Fifty at meeting in
Mt. Dora, Feb. 10).

Don't Complain

Some very effective advertising is being
done and has been done by the Florida Citrus
Exchange, but a copy of the advertisement in
the farm and grove section of The Pilot this
week oversteps the bounds of propriety.

The Exchange ad in The Pilot was one
bragging about what it had done to advertise
tangerines. Which is well and good. We
realize that folks must toot their horn-that's
what advertising is.

But when the Exchange complained

"Exchange growers, with 40 to 50
percent of the fruit, are left to do the
job (advertising) for the industry."

the Exchange doesn't tell the whole truth-
and that is bad advertising.

The whole truth is that the Exchange is
responsible for the fact that it is left to do the
advertising job.

One of its demands of the Florida Citrus
Growers Clearing House Association was that
the larger body not advertise Florida fruits.

When everybody was appealing to the Ex-
change to return to the Clearing House fold
and unite the crop-the Exchange told the
whole blamed world that it would not return
if the Clearing House levied an advertising

And the only organization which can levy
an advertising retain on every box of fruit
shipped from Florida is the Clearing House
with the Exchange back in the fold.

It certainly is not good taste for the Ex-
change to complain of something for which it
is solely responsible.--Scenic Highlands Sun.


Weekly Citrus Summary

(By A. M. Pratt, Manager, Florida Citrus
Growers Clearing House Association)
(Week Ending February 6, 1932)


Feb. 6, '32
Fla. Org's Shpd..... 874
Total -..................10068
Fla. Gft. Shpd....... 478
Total.............---- .. 9140
Fla. Tang. Shpd... 173
Total --....-...----.. 2354
Fla. Mixed Shpd... 341
Total---........ ... 5677
Texas Gft. Shpd... 313
Total-----............. 3125
Cal. Org's Shpd..... 900
Fla. Org's Auc....... 437
Average---................ $3.20
Fla. Gft. Auc........ 345
Average................ $1.90
Fla. Tang. Auc...-- 140
Average................ $2.85
Texas Gft. Auc..... 15
Average................ $2.15
C al. Org's Auc....... 280
Average................ $2.95

Jan. 30,'32

Feb. 6, '31

$ ---- --

Week End. Shpd. Sid. Av. Shpd. Sld. Av.
Jan. 30.... 149 26 $2.42 121 32 $1.98
Feb. 6.... 141 23 $2.38 110 25 $1.99
Dif....... -8 -3 -.04 -11 -7 +.01

GFT. No. 1 GFT. No. 2
Week End. Shpd. Sid. Av. Shpd. Sid. Av.
Jan. 30.... 98 19 $1.38 61 7 $1.16
Feb. 6.... 47 14 $1.30 46 18 $1.11
Dif....... -51 -5 -.08 -15 +11 -.05


Florida Oranges
Week Last 1929- 1928-
Ending Year 30 29
Jan. 30-....1302 679 1086
Feb. 6........1234 641 1092
Feb. 13 ...-1106 796 1196
California Oranges
Week Last
Ending Year 1930 1929
Jan. 30 ........1459 837 1013
Feb. 6........ 918 959 871
Feb. 13........ 782 1026 1438 1

d Ending
Jan. 30.....
Feb. 6.....
Feb. 13.....

Jan. 30.....
t Feb. 6--...
Feb. 13.....

Jan. 30.....
Feb. 6.....
Feb. 13.....

Florida Grapefruit
Last 1929- 1928-
Year 30 29
... 904 534 820
... 855 415 685
.. 837 544 750

Florida Mixed
Last 1929- 1928-
Year 30 29
... 765 392 386
... 785 337 393
... 750 351 354

Florida Tangerines
................. 171
............ 187
............- 163






tention to the impossibility of prorating effec-
tively in New York unless we could get the in-
dustry to reduce supplies, again wired us today
as follows:
"At meeting of practically all Florida re-
ceivers today, records show available Monday's
sale hundred twenty-three oranges, ninety-
eight grapefruit, thirty-one tangerines, four
mixed. After thorough discussion and full co-
operation all present, it was decided sell Mon-
day sixty-eight oranges, thirty-nine grapefruit,
nineteen tangerine, five mixed, including Tem-
ples. Our committee suggests to your joint
meeting all grapefruit operators Monday that
we believe when picking is resumed Tuesday
shipments should not exceed total fifty cars
grapefruit daily for following seven days; also
general opinion in order bring New York grape-
fruit market up to fair prices and hold it there
we should not sell over an average from twen-
ty to twenty-five cars grapefruit auction daily.
Please wire us results your meeting Monday.
Want assure you receivers here co-operating
fine shape."
We are advised there will be no auction in
New York on Friday, Feb. 12, on account of
Lincoln's birthday. We are asking all other
auction markets to advise us as to any plans
for a holiday. We should anticipate this prob-
able vacation in all markets in figuring on sup-
plies to auction next week.
Boat shipments, particularly to New York,
are complicating and tending to increase auc-
tion supplies. To date 1,741 cars of grapefruit
have left the state by boat, of which 1,438
were offered in New York, 134 in Philadelphia,
69 in Boston, 29 in Baltimore and 71 in New
Orleans and Mobile. Six hundred eighty-five
cars of oranges moved by boat to these same
markets, 534 going to New York and 143 to
the New Orleans, Mobile territory. One hun-
dred twenty-five cars tangerines have moved
by boat, 99 of which went to New York. A
total of 2,551 cars have moved by boat to our
domestic markets. These boat shipments are
included in the published government carlot
figures and should not be added to the govern-
ment figures.

Eighteen and four tenths percent of the rail
movement in oranges and 9 percent of the rail
movement in grapefruit up to Jan. 1 left the
state by trucks. Assuming that only 10 percent
instead of 18 percent of the oranges has moved
by truck since and only 5 percent instead of 9
percent of the grapefruit, it would make the
total truck movement from the state amount
to 2,000 cars of oranges and 810 cars of grape-
fruit. Both figures would have to be added to
the total state movement.
Including the movement to date and the es-
timated movement for Saturday, Feb. 6, and
proper proportion of the mixed, government
figures show 13,000 cars of oranges moved so
far. Adding to this the 2,000 cars moved by
truck, it makes 15,000 total out of the state.
Our estimate of 28,000 cars was an estimate
as to government figures and did not include
truck. But when we realize that 2,000 cars of
oranges have moved by truck in addition to the
13,000 cars by rail, we begin to reconcile the
apparent shortage that seems generally felt by
most shippers in mid-season oranges. It would
seem conservative to assume there are not over
5,000 cars of mid-season oranges left. When

we realize that in our thinking this 2,000 cars
that moved by truck have been more or less ig-
nored, we may find that we have considerably
less than 5,000.mid-season oranges.
Including proper proportion of mixed, 3,650
cars of tangerines have left the state. Possibly
800 cars of tangerines are left. 10,580 cars
of grapefruit have moved by rail. This should
leave about 10,000 cars left to move by rail.
Last year from this time on, Florida moved
16,500 cars of grapefruit, yet grapefruit has
had such a hard time this year in moving with-
out getting into the red ink class that there are
serious doubts in the minds of many whether
this entire 10,000 cars can be moved in con-
trast with over 16,000 cars from this time on
last year. Is it any wonder that many growers
as well as shippers are crying that grapefruit
(Continued on Page Four)

The service Brogdex renders in mar-
keting our citrus crop is a specialized one
and has to do with its better carrying and
better keeping qualities.
Because this service has become of rec-
ognized value it is being imitated in one
way or another. These substitute methods
are declared by the sponsors as being
"just as good." Imitations of a good arti-
cle seldom give the satisfaction realized
from the genuine, so these make-shift
methods are meeting with indifferent
It is generally admitted that the value
of borax depends upon being followed by
a good job of wax application. If done
otherwise aging and wilt are hastened
and instead of improving delivery you
have actually made it more difficult to
put the fruit into the market in a sound
and attractive condition. The wax atom-
izer that melts the wax and produces a
wax fog through which the fruit passes
is a Brogdex development-it is the only
effective way available today. But there
are some very poor ways of applying wax
and by their use it is impossible to give
the dealer the same beneficial service that
has developed for Brogdex a decided
market preference-and the dealer, don't
forget, is the mainspring of the market
Growers will find it will pay well to
adopt the Brogdex pack, insuring sound
delivery and longer keeping time. The
market pays for that kind of service be-
cause it protects the dealer's profits by
controlling his losses.

Florida Brogdex

Distributors, Inc.
B. C. SKINNER, Pres.
Dunedin, Florida.

The Committee of Florida Receivers who a
week ago wired the Clearing House calling at-

February 10, 1932


Page 3





Co-ordinating members' activities for orderely control
of distribution.
Controlling supplies at key markets.
Disseminating marketing information.
Standardizing grade and pack through impartial in-
spection service.
Increasing consumer demand by advertising and pub-
Securing best freight rates and transportation
Developing mutual interests of, and better under-
standing among growers and shippers.
Maintaining representation of industry in all matters
of common welfare.

E. C. AURIN . . . . . Ft. Ogden
J. C. CHASE . . . .. .Winter Park
O. F. GARDNER . . ... .Lake Placid
L. P. KIRKLAND . . . ... .Auburndale
J. H. LETTON . . . . . Valrico
E. C. McLEAN . . . .... Palmetto
M. 0. OVERSTREET . . . .. Orlando
S. J. SLIGH ........... Orlando
A. M. TILDEN . . ... Winter Haven
A. R. TRAFFORD. . . . ... Cocoa
E. H. WILLIAMS. . . .. .Crescent City
R. B. WOOLFOLK . . .. Orlando

In Times of Adversity,

Florida citrus growers today are suf-
fering, particularly those whose groves
are mostly grapefruit and tangerines.
Many letters have been received at
Clearing House headquarters demand-
ing that something be done. Growers
have called personally making the
same demand. We have been warned
that growers generally have reached
that point where they consider pati-
ence no longer a virtue. Severe criti-
cism has been made of the two grower
cooperatives, namely, the Exchange
and ourselves, for failing to better cope
with the deplorable situation existing
in grapefruit and tangerines.
We are in full accord with these in-
sistent demands. That more is not be-
ing done is a reflection on Florida's in-
dustry in which the Clearing House
must bear its full share of responsi-
What can be done with the industry,
split as it is, constantly forces itself
upon us. There is but one solution.
That solution is for the citrus industry
to come back to first principles and
again recognize as it did three or four
years ago that the industry as a whole
must work together. It must recognize
that one organization must be author-
ized to unite competing interests, so
far as possible, along simple funda-
mental lines, including a sensible con-
trol of supplies to the market from
week to week, a reasonable control of
supplies to auction centers and a build-
ing of a greater consumer demand for
Florida citrus products by the industry
as a whole advertising a properly stan-
dardized product. This one organiza-
tion should be a fact-finding body dis-
seminating to the entire industry the

combined action of all marketing agen-
cies in their daily effort and making
that information immediately available
so that useless and untintelligent com-
petition can be eliminated. The more
sensitive a group of marketing agen-
cies is in adjusting prices to the true
pulse of the situation, the less extreme
will be the variation of prices. That is
price stabilization.
For all these purposes the Clearing
House was originally created. Its
power for good right now would be un-
limited if it had the backing of the in-
dustry or even of 75 or 80 percent of it.
Lacking that backing it is doing the
next best thing it can, in using its in-
fluence with that of the Exchange and
those outside that will join, in meeting
the emergency immediately confront-
ing grapefruit growers and shippers
with a program attempting to reason-
ably control grapefruit supplies. It is
also hoped that a joint advertising pro-
gram on grapefruit may be made im-
mediately possible in which not only
the Exchange and the Clearing House
will join, but other leading shippers or
growers as well.
It is too late for a united effort on
tangerines. It is not too late on grape-
fruit. Nearly half the crop is left, and
we are making some progress. It is only
because we sunk to such depths that
we have learned our lesson on grape-
fruit. The logic of the situation should
show the necessity of working together
on all varieties. If the Clearing House
is not the solution, our Board of Direc-
tors are in that open frame of mind to
see some better solution.
It is time we are aroused. It is right
that the Florida grower voice his pro-
test. Cohesion rather than chaos is de-
manded. We will either pull ourselves
together or we will pull ourselves
apart. The industry has "come-back"
qualities. It must come back to first
principles. If in coming back to first
principles a better plan than the Clear-
ing House can be evolved, it is time to
present such a plan. Adversity has
forced real thinking, and with it we
believe will again come a general rec-
ognition of the necessity of joining all
interests in one body and that the
Clearing House is the logical medium
for this united effort.

California Oranges

Get Red Ink
California orange growers appar-
ently are receiving more red ink this
season for their fruit than has been the
case in some time. Florida has been
leading the western growers almost
continuously for the past two months,
and the average received by the Flor-
ida orange grower while comparative-
ly satisfactory is not exciting.
We have been making a profit from
our oranges due to the fact that our
production costs are much lower than

they are in California. A recent survey, made
by the California College 6f Agriculture in Tu-
lare County on the profit and losses in the
growing of navel oranges, reveals the fact that
the Californians are taking a decided "licking"
this season. The survey made in the Pacific
coast state shows that the "profitable" group
of orchards produced fruit for $1.26 4 box,
while the "loss" group had a cost of $2.01 per
box. The average cost in all the groves was
$1.73 per box.
Quoting in part from the report of the sur-
"The 'profitable' group of orchards had a
yield of about 100 more boxes per acre than
the 'loss' group. In addition, the 'profitable'
group received a higher price per box by 26c
than the 'loss' group.
"The 'profitable' group with the heaviest
yield and highest price per box used more
water, more nitrogen in fertilizers, more or-
ganic matter per acre, and had a greater per-
centage of the acreage cover-cropped than the
'loss' group."
With an average production cost of $1.73
per box it may be readily seen that the auction
average on California oranges, for instance, is
bringing back nothing but red ink. During the
week ending February 6, California oranges
averaged at auction $2.95 delivered. In order
to get back production costs the California
grower should average at least $4 per box de-

Weekly Citrus Summary
(Continued from Page Three)
must be immediately and intensively adver-
tised, as well as making an effort to properly
control supplies.
With mid-season oranges as short as they
are and California in the unhappy condition
she is, we again want to call attention to the
wonderful opportunity of spreading our ship-
ments through the balance of the season just
as far as we can and taking advantage of the
probable relative advance in price, on small
sizes particularly. Each week shows California
sizes a little larger than the previous one.
$2.50 f.o.b. is the general quotation today on
No. 1 oranges, some sales $2.75. We cannot
see any great need of rushing oranges. We
know there are not over 15,000 cars of oranges
left in the state as compared with 18,000 this
time last year. Some of our shippers estimate
as low as 13,000 cars of oranges left, possibly,
14,000 would be a happy medium, as compared
with 18,000 this time last season.

"Do you have trouble with your car?"
"Trouble? I couldn't have more if I was
married to the thing!"

Blush of Pride
Jock: "Sandy, can ye tell me what makes
your snoot so red?"
Sandy: "Well, me lad, I'll tell ye. It's blush-
in' wi' pride at bein' able to keep oot o' either
folk's business."

"A noted doctor says that ill health always
attacks one's weakest spots," said Mr. Brown.
"You do have a lot of headaches, don't you,
dear?" replied his wife.

February 10, 1932



See4ewCowiqi 4neand a

IS methiE NY 9utOcDA


7Sut 4 ka4 to, 'tca4t/tn -77I4cq

HEORIES have an overwhelming popu-
larity these days as contrasted with
practice. The vague, the impractical and the
unattainable are grabbing for the spotlight.
A new world is being offered while quite a
mess is being made of conditions in general.
Economy, under existing conditions, is nat-
urally a watchword. Costs must be watched.
Figures must be absolutely accurate and guess-
work supplanted by time-tested practices in
groves and on the Farm. This is no time to experi-
ment and laboratory tests are not sufficient to
indicate the value of your fertilizer selection.
Low cost, based on the proved quality of a
product, is the only kind of "low-cost" that
Sa grower can afford to consider. False hopes
or a few nickels saved in the cost of Fertilizer
is poor economy. Your crops require plant-
food - plenty of good well proportioned
plant-food. That's why so many growers use

IDEAL FERTILIZERS. True, an intelligent
application of good fertilizer may increase
your cost, but in using Ideal Fertilizers you
are taking steps to assure the greatest possible
margin between crop costs and net returns.
Let the siren song of "something just as good"
go to the other fellow. It has no place in the
scheme of things today. The markets will
want the best. Your assurance of producing
such quality is through a thorough understand-
ing of the tremendously important part that
proper and liberal fertilization will mean to
crops. Decide now to give your crops a better
chance to prove their value and let a portion
of the responsibility rest on the use of Ideal
Fertilizers. There is an Ideal Brand scientifi-
cally prepared for every soil condition and
seasonal requirement .. . . Consult our


For a quick growth flush and
a heavy bloom your Citrus
Trees at this time need scien-
tifically balanced rations.
Good nourishment means
heavy yields of high quality
fruit. Give your trees the
vigor they need now through
a Spring Application of one
of the following Ideal Brands:
W.&iT.'s Special Mixture No. 1
Original Ideal Fertilizer
Ideal High Grade Fruiter
Ideal Tree Grower
Our complete list of Ideal
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of our new Citrus Booklet.


Manufactured Exclusively by
We own and operate Branch Offices and Warehouses at Miami, Orlando, Winter Garden,
Sanford, Winter Haven, Fort Myers, Bradenton, Sarasota, Lake Wales and Distributing
Warehouses throughout the State.

February 10, 1932

Page 5



With February as "Fair" month in Florida
the Clearing House this year has endeavored to
picture its activities for the benefit of the gorw-
ers attending the various expositions.
The above photograph shows the Clearing
House exhibit, which was placed in the Orange
Festival held in Winter Haven, and the South
Florida Fair, held in Tampa. The exhibit vivid-
ly portrays the functions of the Clearing House
much better probably than they could be de-
scribed by word of mouth. The main idea in
the exhibit pictures the daily collection and
dissemination of marketing information. At
the left center a map of the United States is
shown with the auction markets designated
(though for the sake of balance three markets
were added in the southeastern states) from

which tiny telegraph wires lead up to the cen-
tral figure which represents the Clearing House.
Telegraph wires lead over to the map of Florida
on which is shown the headquarter locations of
the two score shipper-members of the Clearing
House. At the extreme right of the exhibit is
a panel on which appear the names of the mar-
keting agencies, or shipper-members. At the
extreme left of the exhibit is a small screen
upon which are thrown reproductions of the
labels of Clearing House members.
Although the photograph does not show it,
the foundation of the Clearing House, as well
as its organization, is illustrated on the steps
leading up from the front of the exhibit. On
the tread of the lower step appear the words

"Grower-Members" and "Committee of Fifty."
On the next step appear the words "Shipper-
Members" and "Operating Committee." On the
third step is lettered "Board of Directors" and
"Management." Separating the panels are
smaller panels symbolic of citrus production,
packing, and transportation.
The entire exhibit is done in black and white
and shades of gray. The design was planned
and executed by Mr. Lane Gibson, a young
commercial artist of Orlando.
The exhibit is unique not only in its color
effect, which differs radically from the oranges
and greens of other exhibits, but in the dra-
matic way in which it presents the story of the
Clearing House.

Fight Begins On Low Prices
(Continued from Page One)
tion about placing the grapefruit industry upon
a reasonable basis, as group agreed not over
10,000 cars grapefruit remaining to be ship-
ped (of which 4,000 cars estimated Marsh
Seedless) as compared with 16,000 cars moved
from this time on last season. You invited to
meet with similar group committees next Mon-
" It was iinAniiously agreed that a minimum
price f.o.b. packing house platform for can-
nery grade grapefruit be recommended to the
industry at not less than 40c per field box.
There is no reason why this price should not be
received, it was thought, in that only 6,000
cars of regular grapefruit are left, only a
small proportion of that being cannery grade
fruit. It was unanimously recommended also
that all shippers be advised that there is no rea-
son for shipping grapefruit at a price lower
than $1.50 f.o.b. on ones, $1.25 on twos, and
that a minimum quotation on this basis be
The undermining influence of bulk grape-
fruit in disturbing the regular channels of
trade was discussed and it was agreed that
bulk grapefruit as loaded in the car by any
shipper should not contain grades lower than
flp. 2 and that minimum grove-run quotations
3b recommended as 90c.
This body brought out forcibly the shortage

existing in mid-season oranges and agreed
upon a crop estimate of only 3,000 cars of
mid-season oranges left in the state. All ship-
pers are to be asked to reduce their orange
movement at least 25 percent so as to take ad-
vantage of the strong position Florida is in
with such light supplies and also to take ad-
vantage of the continued advance anticipated,
particularly on small sizes with California sizes
running so large. The motion covering oranges
reads as follows:
"That it is the sense of this body that we
recommend to all shippers that in view of the
reduced estimate agreed upon of only 3,000
mid-season oranges remaining on trees, which
was determined upon because of droppage,
small sizes and crops picking way short of esti-
mate, that the shipment of oranges this week
and next should be decreased from 25 to 40
A permanent committee authorized to act
was reported as having been appointed by both
the Exchange and the Clearing House and it
was suggested that those shippers outside
either organization likewise appoint a similar
committee of five so that all three groups could
be represented for the general welfare of the
industry for the balance of the season.
The matter of grapefruit industry advertis-
ing was discussed and plans were worked out.
wherein the 'Exchange-a'nd the 'Cleafigh House..:
stand ready to join ii' such-an effort. Those
outside are being requested to6dvise Mr. Pratt
if they'a~r-willing to:cooperate in an intensive

campaign. The advertising contemplated will
forcibly call attention of the consumers in the
larger centers to the delightful and healthful
qualities of grapefruit which is being offered "
so reasonably this season.

Guess Where Dad's Heart Is
Twins had been brought to be christened.
"What names?" asked the clergyman.
"Steak and Kidney," the father answered.
"Bill, you fool," cried the mother, "it's Kate
and Sidney."


in combination with Bordeaux
to your trees early in the Spring.
Proven by wide usage.
61 W. Jefferson St.
Orlando. Florida
J U N4:0 R-

February 10, 1932


Outside Operators Asked
To Report Volume Daily
The effort to stabilize the grapefruit market
and place it upon a profitable basis, which is
holding the close attention of both the Clear-
ing House and the Exchange, may become a
united and state-wide movement. A plea has
k been issued by the Clearing House to all im-
portant grapefruit operators outside this or-
ganization and the Exchange to lend their co-
operation to the effort.
A daily summary of shipments by each mar-
Sketing agency is regarded as essential to suc-
cess of the plan and it is hoped that every
agency in the state will cooperate. If every
grapefruit operator will report his daily grape-
fruit shipments to the Clearing House, it will
be possible then to know what agencies are
over-shipping-if such be the case-and at the
same time keep every operator advised daily
as to what the industry will be moving so that
curtailment of shipments can be easily-hian-"-
dled4 The following telegraphic request has
just been sent by the Clearing House to all
important grapefruit operators outside the
Clearing House:
"Providing arrange secure verified figures
actual grapefruit shipments each week from
Exchange and likewise furnish such verified
figures from our members, all to be published
weekly, aren't you willing likewise furnish us
such figures verified by duplicate manifest rec-
ords so to effectively determine just who over-
shipping, if any, and permit entire grapefruit
industry laying cards face up, thereby creating
confidence that could not exist without this pub-
licity. Exchange, Clearing House willing pool
interests commodity advertising grapefruit
campaign providing proper teamwork restrain-
ing shipments made possible and would appre-
ciate your likewise- joining our advertising ef-
Sforts at rate three cents per box. Above re-
quest wired all important grapefruit opera-
tors. Answer."

Supply and Demand Law
Applies Even in Sizes
The exactly opposite situation on orange
sizes between Floridas and Californias is re-
flected plainly in the prices being paid for the
fruit. California has an abundant supply of
large sizes and hence is receiving more on the
average for her smaller sizes while Florida,
I with small sizes predominating, is getting her
premium on the larger sizes.
F. O. B. quotations on fancy California
navels during the past week show that the Pa-
cific growers are being paid on the following
basis: $1.90 to $2.00 on 126s and larger; $2.00
to $2.15 on 150s; $2.15 to $2.25 on 176s and
S200s; and $2.25 to $2.50 on 216s and smaller.
Florida's average on 216s ran about $2.50 with
discounts of 25c and 50; on 250s and 288s
The apparent inconsistency of such a situa-
tion is explained however by the invariable
law of supply and demand. California gets a
premium: on srnallsizes ..eca'e A:er oranges
run large; Florida gets a premiimn on large
fruit because 1er o6ianges tend to smaller sizes.
A size-for-size -comparison between a Califor-

nia car and a Florida car (the former reduced
to a 360-box basis to conform with Florida)
shows how the two oranges differ in sizes. The
following figures show the number of boxes of
each size, the Florida sizes being given first:
126 and larger, 9-73; 150s, 21-65; 176s, 43-64;
200s, 47-47; 216s, 75-53; 250s, 81-30; 288s,
57-20; 324s, 27-8.

Florida May Ship Citrus
Into Texas After Feb. 24
Shipment of Florida citrus fruit may be made
into Texas after February 24, Dr. Wilmon
Newell, State Plant Commissioner, was advised
recently by the Texas Department of Agricul-
The shipments will be restricted to non-cit-
rus producing sections of Texas, the announce-
ment said, and all shipments must be accom-
panied by a prescribed certificate.
--TheTexasqiiuaraiiinewas placed on Florida
fruits in 1929 when the Mediterranean fruit
fly was reported in this state.
Commissioner Newell said raising of the
quarantine would open large consuming area
for Florida producers. He said he would be
glad to furnish prospective shippers with in-
formation as to how shipments should be made.

"Grapefruit Holiday" Effective
(Continued from Page One)
afternoon as has been pointed out above. This
wire reached many of the shippers too late for
them to head off their picking crews on Wed-
nesday. Many of the packing houses had fairly
heavy supplies of grapefruit on hand before
the order went out. Some of the grapefruit
was in precoolers and some of the agencies
were under contract to move fruit-contracts
that had to be lived up to. Obviously, it was
practically impossible to refrain from moving
some fruit. The fact that the market already
has started to climb is positive proof that the
plan was actually effective and has already be-
gun to do good.
The splendid response made by Clearing
House growers and shippers to the "grapefruit
holiday" request is indicated in the small
amount of fruit moved out in the six days in
question. During the past nine weeks the Clear-
ing House has shipped more than 35 percent
of the grapefruit leaving the state. This per-
centage is regarded as being 4 percent or 5
percent less than Clearing House members ac-
tually control, hence the Clearing House ship-
pers, by moving approximately only half of
what they are entitled to move under a strict
prorating, show very clearly that they did their
full share in this emergency measure.

Citrus Grove
Accountants and Income
Tax Specialists
Certified Public Accountant

A. Gilbert Lester & Co.
; Taylor Building




Get a binder for your back >
copies of the


Clearing House a


vv t"r

Keep every number of the
News. There isn't an issue
that doesn't contain some in-
formation you will want to
refer to, some of these days.



Just fill in the coupon below and mail
it in to the Florida Citrus Growers
Clearing House Association at Winter
Haven, together with dollar bill, check
or money order and the binder will be
forwarded to you.

Florida Citrus Growers
Clearing House Assn.,
Winter Haven, Florida.
Please send me a binder for my back
copies of the Florida Clearing House
News. I am enclosing $1.00 ($1.25 out
of the U. S.) currency, check, money

Name ....-.. .....----..--------------------

Street..-------- -----

Town -.-------.---.- ---------

February 10, 1932

Page 7

Page 8 FL

DeSoto Growers Blessed

With Big Crotalaria Crop
An atmosphere of optimism prevails in De-
Soto County and Arcadia, Florida. The reason
is that the farmers are optimistic, and the rea-
son for that is largely the fact that the farmers
of the county have around 80 tons of Crotal-
aria seed which they are selling this spring
through the DeSoto County Crotalaria Asso-
ciation. County Agent J. J. Heard and the
business men of Arcadia are helping them
The Crotalarias have been found to be the
best soil improver available for use on lands
where winter truck crops are to be grown, in
citrus and other groves, in peach, apple, pecan,
and tung oil orchards, in grape vineyards, and
to a certain extent on cotton and corn lands.
The seed are planted in spring or early sum-
mer-not later than June.
The planting is done either in rows or broad-
cast, very much as cowpeas are planted, and
broadcasting seems to be generally favored.
The seed are sowed at the rate of about ten
pounds to the acre. Inoculation is not neces-
Heretofore seed have been scarce and high
priced, but this year they are more plentiful
and cheaper. The selling price is ranging from
15 to 40 cents a pound, depending somewhat
on the quantity ordered at one time. Nearly
350 tons of seed are available in Florida alone
this year.

Auto Truck Distribution

Proves Problem Elsewhere
Florida citrus growers are not the only ag-
ricultural producers who are finding an imme-
diate problem in the automobile truck. Reports
from various sections of the country show that
this comparatively new method of transporta-
tion is playing havoc with established distribu-
tion practices in several states. California or-
ange growers, according to recent press dis-
patches, are having their full share of difficulty
it seems.
Practically every California packing house
is now selling loose fruit to peddler trucks, ac-
cording to press reports. A few still are send-
ing culls and low grade fruit to the Los Angeles
Exchange loose fruit auction.
Official truck receipts at Los Angeles show
a range of 5,000 to 8,000 boxes daily, but these
figures are not considered very accurate.
Scores of trucks operate over roads seldom
used, thereby avoiding the state inspection sta-
tions. These truck peddlers are paying about
Ic a pound for their fruit in loose boxes. The
fruit is dumped loose in trucks of half-ton up
to two-ton capacity, after which the peddler
starts out on his route-often a run of 100
miles or more. This secures the widest possible
distribution, along with record low prices to
the consumer. However, it completely blocks
the local jobber in every town who finds him-
self unable to compete.
The loose fruit deal is upsetting all pro-
grams, according to well-informed parties.
This applies to practically all Pacific Coast
markets clear to the Canadian line and as far
east as Colorado, Utah, and even to El Paso,
Texas. While a large precentage of the busi-


ness is handled by long-distance trucks, the
railroads are working hard for their share
through an actual weight rate on oranges in
boxes without lids, either loose or place-packed.
From far off Wisconsin comes another story
of the cabbage and onion producers who are
experimenting somewhat disastrously with the
new transport medium. Itinerant truckers
driving from 50 to 100 miles go to Kenosha,
Wisconsin, for instance, and from there truck
their cargoes some 50 miles into Chicago.
The regular shippers figure that the differ-
ence in the price of cabbage from the farmer
to Chicago is about $7 per ton. This includes
freight charges, the regular shippers' commis-
sion, the Chicago merchants' commission, labor
in sacking or crating, and natural shrinkage.
The itinerant truckers offer the farmers $1
per ton more than the established shippers have
been able to pay, and they haul the produce to
the Chicago grocers and sell it for $1 per ton
less than the South Water merchant, leaving
a net hauling charge of $5 per ton for a five or
six ton load, say an aggregate for the load of
$25 to $30.
One shipper said recently that every time
one of his cars has arrived in Chicago, the
Chicago merchant had to cut him down $1 per
ton on the next car in order to meet the truck-
er's price. This led to the necessity for the
local established shipper in turn to reduce his
price to the farmer. Consequently, under the
system the price to the farmer was $8 per ton
within 20 days, and yet the farmer was still
under the impression that he was getting $1
per ton more from the truckers than he was
getting from the regular shippers.

Crotalaria was planted on 55 percent of the
citrus acreage in Highlands County last year,
reports County Agent Louis H. Alsmeyer.
By careful handling of this cover crop the
growers were able to cut fertilizer and cultiva-
tion costs, friendly fungi were aided in the con-
trol of insects, and the crop of fruit was im-
proved in both quality and quantity.

Warm Weather Causing

Insects to Begin Work
The mild winter we have been having is
causing many of our citrus and truck crop in-
sects to give trouble several months earlier
than usual, reports J. R. Watson, entomologist
with the Florida Experiment Station.
Purple scale and rustmites are appearing in
citrus groves over the state. Likely due to the
drouth, aphids are not giving much trouble, ex-
cept on the lower East Coast. For the purple
scale Mr. Watson suggests spraying immediate-
ly with an oil emulsion. A good clean-up now,
while the trees are dormant, will prevent the
necessity of having to spray during May and
June. For the rustmite he advises dusting the
trees with flowers of sulphur or spraying with
a 1 to 6,5 solutionn of lime-sulphur.

Another Sick One
Angry Father: "Well, young lady, explain
yourself coming in at this hour."
Daughter (returning from late party): "Oh,
Daddy, I was sitting up with the sick son of
the sick man you are always telling mamma
you sat -up with."-:--- -

February 10, 1932

Volusia County Promises

A Bigger 'n' Better"



Activities for the preparation of the Ninth ?
Annual Volusia County Fair, to be held in De-
Land February 16 through 20, are in full swing
under the new management of the Volusia,
County Exhibit Committee.
The sixty-three acres of landscaped grounds
are being put in prime condition, twenty-four
of the world's foremost hippodrome and circus
acts have been engaged to provide two hours
of free entertainment every afternoon and
evening and entries for the departments aret-
pouring into the office of E. W. Brown, man-
ager of the fair.
A canvass conducted through the county last
week indicates an even larger display of com-
munity exhibits than for several years past.
Seville, Ormond and Holly Hill, among those
missing last year, are entered for this season.,
It is expected that every community in the
county will be represented.

California Trying To Halt

Shipment Of Frozen Fruit-
The long arm of the courts in California is.
beginning to stretch out for the violators of the
frozen fruit law and has already nabbed a
handful of accused persons, according to press
dispatches from the western state.
California's frost and freeze damage of thee-
past several weeks has been quite sufficient to
convince the authorities there that a close ,
watch must be kept if the damaged fruit is held
in the state. Reports from the markets indi-
cate that considerable of this fruit has found ,
its way out and the authorities apparently are
going to have their hands full.
Five packing houses in San Bernardino coun-
ty already have been charged with violating"
the frozen fruit law, according to press reports.
The law states that it is a misdemeanor to
transport, sell or offer to sell citrus fruit that
contains by count 15 percent of frozen fruit.

Mulching Groves Proving

Popular With Polk Growers
The idea of mulching citrus trees is gaining -
momentum in Polk County, says County Agent
Frank L. Holland. A few growers began mulch-
ing in a small way after the storm in 1926.
One company that has been doing some mulch-
ing since then became so impressed with the
results that they have mulched the greater part
of their 2,500-acre grove.
Seven mulching demonstrations were con-
ducted by growers and the County Agent last
year, and they all were impressively in favor,
of mulching. In one demonstration 10 acres,
part of a 40-acre grove, was mulched and the
present crop is estimated at 100 boxes per acre
greater on the mulched than on the unmulched
part. The owner recently mulched his entire

There's no beating California. Just as Flor-
ida perfected a process of shipping frozen or-
ange juice to market they started picking it
off the trees.-Ft. Myers News-Press.

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