Title: Florida clearing house news ..
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00086639/00029
 Material Information
Title: Florida clearing house news ..
Physical Description: v. : ill. ; 31 cm.
Language: English
Creator: Florida Citrus Growers' Clearing House Association
Publisher: s.n.
Place of Publication: Winter Haven Fla
Publication Date: December 10, 1929
Frequency: semimonthly (irregular)
Subject: Citrus fruits -- Periodicals   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1- Sept. 1928-
General Note: "Official publication of the Florida citrus growers clearing house association."
 Record Information
Bibliographic ID: UF00086639
Volume ID: VID00029
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01306261
lccn - 30006589

Full Text



Representing more than 10,000
Growers of Oranges and Grapefruit




SOfficial Publication of the

10 Cents a Copy DECEMBER 0, 1929 Volume II
$2.00 a Year DECEMBER 1, 19 Number

:Pratt Changes Academic Doubt Into Clearing House Endorsement
C _________________________________________

SGrowers, Officials,

Apd Trade Pleased

With New Fruit Law

Mayo and Strauss Compli-
ment Shippers for Hearty

The swan song of green fruit
shipping from Florida apparently
has been sung, judging from the
Smaiiner in which Florida's new;.im
ifTature fruit law worked ouat th1i
season. 'The inspection service,
which ended the first of this month,
found state officials, growers and
shippers highly elated at the way
in which the early shipments had
been handled, no reports of receipts
of green fruit in the markets being
heard, a condition as astonishing to
the trade itself as it is satisfying
to Florida growers.
Service-Not Policing
Commissioner of Agriculture
Nathan Mayo and O. G: Strauss, of
the Federal Bureau of Agricultural
'Economics who was in general
-airge"o'~lthe. inspection work, both
expressed themselves as greatly
pleased with the results of the in-
spection season. Each spoke of the
hearty cooperation they received
from both growers and shippers and
Declared that the work had proved
to be more of a service than a mat-
ter of policing.
Commissioner Mayo, in comment-
- ing upon the working out of the
new law, said:
"The inspection under the new
maturity fruit law having ended on
November 30th, it is interesting to
look back and see some of the most
outstanding things and those things
of most interest.
No Complaints Received
"First in importance, I believe,
is that we have not received a single
complaint from the trade in the
North that any immature fruit was
arriving in the markets. Receivers
of the very first shipments out of
the state this season immediately
(Continued on Page Five)

Oregon College Man's CriticisinL.

That Set-Up of Association Is

Faulty, Is Disproved by Manager

A theoretical paper recently writ-
ten by Milton M. Nelson of the Ore-
gon Agricultural College, question-
ing the possibility of a clearing
house effectively helping market-
ing conditions, was emphatically
met, and a true picture of our Flor-
ida Association ably presented by
1General Manager Archie M. Pratt,
in a talk delivered December 2 in
Chicago at the convention of the
National Association of Marketing
Convention Interested
Mr. Pratt's answer to the college
man's charge, which incidentally ap-
peared to be without foundation or
any first-hand knowledge, and to
be based upon California's inability
to make their citrus trust of sev-
eral years ago succeed, was received
with keen interest by the market-
ing officials.
The necessity of a move along
clearing"--h rse lines, which .will
bring about more orderly market-
ing, confronts most of the officials
in their respective states, it de-
veloped at the convention.
Following Mr. Pratt's talk the
convention was given over to a free
discussion of clearing houses, the
informal discussion being repeated
the following day, at which time
C. B. Denman, member of the Fed-
eral Farm Board, delivered a talk
on the policies of that body.
Move Regarded as Right Step
So clear and concise was Mr.
Pratt's exposition of the clearing
*house idea that the convention
'seemed thoroughly convinced and
agreed that the clearing house move
is a decidedly progressive step.
Mr. Pratt, in delivering his talk
,upon the Florida Citrus Growers'
Clearing House Association, divided
'his subject into two sections, de-
voting the first part of his talk to
Mr. Nelson, in which he incorporated

succinct proof of the Oregon man's
misunderstanding. Mr. Pratt later
told his hearers how the Clearing
House functions and of its pur-
poses and accomplishments. This
latter part of his talk is printed
elsewhere in this issue of the News,
his reply to Mr. Nelson being re-
printed-herewith, as follows:
A Sweeping Accusation
"Recently I had the pleasure of
reading a most interesting article
on the subject of 'Clearing Houses'
by Milton N. Nelson, head of the
Department of Economics and Soci-
ology in the School of Commerce,
Oregon Agricultural College. He
lists various Clearing House move-
ments and then makes the rather
sweeping comment:
'If one is to judge from the
present status of the aforemention-
ed clearing house experiments the
outlook for this type of association
set-us seems precarious and uncer-
"Commenting specifically on cer-
tain clearing houses he states:
"'The Florida Citrus Clearing
House Association, set up originally
with the assistance of the Bureau
of Agricultural Economics as a
grower owned and controlled or-
ganization has in the past season
had its control and management
PERS and is understood to have
exercised little, if any, effective in-
fluence over marketing operations.
It is understood that plans are un-
der way for increasing the associ-
ation's effectiveness. At the pres-
ent writing, however, (October 15,
1929) the outcome appears dubious
and uncertain.'
"The Clearing House being 'cap-
tured by private shippers' is an in-
teresting statement. Our largest
shipper-member is purely a growers
cooperative marketing organization
(Continued on Page Two)

Association Will

Advertise Citrus -

In Southern Area

Rotogravure and Black and
White To Be Used-
Publicity Going Well.

Opening of the Southern states
to Florida citrus during this month
and next, with the possibility of ex-
tension of the time, has resulted
in an immediate widening of the
Clearing House national advertising
campaign so as to include the lead-
ing Southern markets in the pro-
Decision to include Southern mar-
kets in the campaign was reached
at a meeting of the Advertising
Committee Dec. 3rd at which time
H. W. Wallace, Jr., representative
of N. W. Ayer and Son, Inc., pre-
sented a tentative schedule of news-
papers to be used in the Southern
states. A few minor changes were
made in the schedule and then
adopted, the campaign to begin be-
fore the holiday season starts. As
is the case in the northern papers,
both rotogravure and black and,
white will be used, papers in Atlanta,
Memphis and Nashville being se-
lected for the former.
May Lengthen Campaign-
In view of the shortness of the
open-shipment season, the Southern
campaign necessarily will be much
smaller than it would otherwise
.have been. Pending possible ex-
tension of the shipping season
(after Feb. 1st, which now is the
time limit) the campaign is drawn
'up to extend only through this
month and next but if the season
is prolonged, additional advertising
in the South probably will be used,
it was decided.
SA review of the publicity work
also being handled by our advertis-
'ing agency was given members of
'the Advertising Committee at the
Dec. 3rd meeting. This work al-
ready has reached rather impres-
(Continued on Page Five)



(Continued from Page One)
and represents over 50% of the
total output passing through our
clearing house. Eight out of the
eleven men composing the Board of
Directors are grower-members af-
filiated with this same large grower-
cooperative shipper-member. The
shippers who have 'captured' the
Clearing House have signed con-
tracts in which they agree in part:
Exacting Contracts With Teeth
'To furnish to a person or per-
sons designated by the Association
daily information in the manner and
form prescribed by the manager
thereof, and to extent requested
covering the number of cars of pro-
posed shipments of Florida citrus
fruit by days during seven days
thereafter,:the number of cars en
route to market, the number of cars
that have arrived in each market,
the markets to which it is intended
to send shipments or to which they
are destined or to which they have
been or will be diverted, together
with accurate information concern-
ing the kind, grade and quality of
such shipments or proposed ship-
ments, and the quality and sizes
in each grade, whether sold or un-
sold, whether sold or to be sold at
auction or otherwise, the prices of-
fered for fruit, the prices asked
therefore, the prices at which sold
and the grade and quality and the
quantity and sizes in each grade
sold, offered for sale or bid for, dis-
counts given, rejections and allow-
ances made, and complete informa-
tion concerning sales made or or-
ders taken for future delivery.
ATION, or by the person acting in
his stead, for the purpose of regu-
lating the marketing and distribu-
tion' of Florida: citrus: fruit, with a
view to providing for an equitable
distribution thereof, both as to time
and place and the obtaining of
prices therefore that are fair to con-
sumers and growers in view of crop
and market conditions; and all
agreements made by shipper for the
sale or handling of citrus fruit shall
be made subject to the terms of this
"On top of those two agree-
ments each shipper has also agreed
in his contract to pay as liquidated
damages 50 cents per box for all
citrus fruit marketed by shipper
contrary to the terms of the con-
tract and pay $50.00 per day to the
Association if the shipper wilfully
fails to make reports as required
by the contract or wilfully renders
incorrect reports.
Cites Teague's Letter
"Mr. Nelson quotes Mr. C. C.
Teague, President of the California
Fruit Growers Exchange and now a.

member of the Federal Farm Board
as stating, 'that they had tried out
the clearing house idea in Califor-
nia in the days of the Citrus Union
or the California Fruit Agency and
they found it an impossible relation-
ship, as speculative shippers were
not educated along true cooperative
lines, which looks to the common
good of all and does not seek selfish
advantage. There never has been
a successful clearing house made
up of speculative shippers and co-
operative shippers,, and in my opin-
ion there never will be.'
The Citrus Trust
"We must grant to Mr. Teague,
as to any man, the right to be en-
thusiastic over his particular type
of business. We also agree with
Mr. Teague in condemning the set-
up of the California Citrus Union
and the Trust effected thereby. At
the time this Trust was formed I
was Sales Manager for a cooper-
ative organization in the citrus busi-
ness in California and was in inti-
mate contact with the promoter,
George Felts, and later on experi-
enced the high-handed tactics fol-
lowed by this Trust because I did
not agree to join. I did not be-
lieve in it. I was threatened by one
of the shipper-members, that if I
did not come in, the California
Fruit Agency would single out one
shipper at a time and put him out
of business and my turn would
come. I was assured that this Trust
had access to all the car numbers
shipped outside their organization
and this assurance proved correct
as later on I found that my custo-
mers were advised that if they per-
mitted the cars I had sold to come
into their markets they would put
in two cars to their one and would
control the market regardless of
Monopoly Bred Arrogance
"The same high-handed tactics
were reported by the trade in many
important centers. The Standard
Oil tactics of many years ago were
applied everywhere and the trade
aroused and antagonized. The job-
bers over the United States were
insisting that they had a right to
customary courtesy and fair trading
relations. Growers fruit was used
for ammunition to try to kill off
competitors. The move was not
fair to either the growers or the
trade. It was void of what we to-
day recognize as even customary
decency in business. This move,
which lasted less than two years,
died a natural death because of
such tactics and because the free
American citizen will not stand to
have his right usurped. Obviously
there is no similiarity between it
and our Clearing House, being
nearly opposite in its relations with
the trade as well as its growers and
shippers, to the real motives of our
Clearing House.
An Unholy Alliance
"Mr. Nelson further states:
'Leaders like Teague, Holman

and Christensen, who have been
staunch advocates of grower con-
trolled cooperation, view with ap-
prehension any proposals looking to-
ward the establishment of an al-
liance between private dealers and
processors on the one hand, and
growers on the other. Many of
them are lukewarm toward the rela-
tively innocent form of organiza-
tion involving a mere interchange
of information, but are openly hos-
tile to schemes of the nature of
the Parker plan or modified forms
thereof. They feel that this type
of combination is being heralded
in many quarters as a substitute
for cooperative marketing, that
many growers so regard it, and that
therefore it tends to undermine and
retard the development of cooper-
ative marketing without giving the
grower anything of substance to
take its place.
"'They argue with much force
that grower-dealer combinations
cannot possibly succeed for any
length of time because the interests
of shippers and grower cooperatives
are so fundamentally divergent that
they cannot in the very nature of
things find a common ground of in-
terest except in such matters as the
interchange of statistical informa-
tion, advertising and the like. Grow-
ers through their cooperatives are
interested in reducing the margin
between what the consumer pays
and the grower receives, while pack-
ers and shippers insofar as it affects
their returns are interested in in-
creasing that margin.'
"Most of my life I have been con-
nected with Simon Pure grower co-
operative marketing. Fifteen years
experience as Sales Manager with
next to the largest growers cooper-
ative organization in citrus in Cali-
fornia, convinces me that growers
interests are just as divergent and
difficult to control from a broad in-
dustry standpoint as shippers. In
fact shippers generally, and speak-
ing specifically for the shipper-
members of our Clearing House,
actually show an insight and sym-
pathy with the industry problems
which is highly commendable. Mr.
Nelson's statement is a pronounce-
ment of a theory, rather than a
proven fact. It is a good illustra-
tion of the stereotype clinging to
orthodoxy and the alarm expressed
by conservatives towards progress,
in business."


Plans for Growers' Day, to be
held Jan. 24th in connection with
the Florida Orange Festival in Win-
ter Haven Jan. 21st to Jan. 25th,
have been placed in the hands of
a committee composed of Clearing
House officials, it was recently an-
Those comprising the committee
are A. M. Tilden, chairman; J. A.
Griffin, R. B. Woolfolk, James C.
Morton, Archie M. Pratt, C. C.
Commander and W. H. Mouser. The
program for this event probably
will be announced early next month.

Clearing House Is

Handed Bouquet for

Boosting Up Prices

The Clearing House has certainly
justified its existence this year.
Early in the season our grapefruit
shipments were far the heaviest of
record despite our short crop. The
manager of the Clearing House, to-
gether with the operating commit-(
tee prevailed upon the shipper mem-
bers to hold down their shipments.
The shippers not affiliated increased
their shipments and the Clearing
House just held down the more.
Now the markets have rallied and
its the Clearing House members who,
have the fruit and they will reap
the benefit.
Even with a short crop the season
might have been disastrous had the
southern markets not been opened
up. The Clearing House with the
able assistance of Peter O. Khight
and Mr. Scott and others has se-,
cured the opening of practically all
the markets in the country. It is
not too much to say that the Clear-
ing House has paid each grower
its cost for the next five years.-
Citrus Service. (Published by
Hunt Bros., Lake Wales.)

Here's A Spray To

Keep Bunnies Away

One and a half ounces of lead
arsenate and one ounce of linseed
oil mixed with one quart of water
makes a spray solution that will
keep rabbits off of young citrus
trees. This remedy was discovered
by Dr. E. W. Berger, entomologist
of the State Plant Board.
The mixture not only keeps rab-
bits from eating the bark of the
young trees but also kills orange
dogs, grasshoppers and other ene-
mies of tender young foliage. This
preparation does not hurt the tree.
For putting on this mixture an
atomizer is recommended, as a spray
tank uses too much liquid. Atomiz-
ers such as are used for spraying
flies about the house will do the
work effectively, Dr. Berger stated.
In making the spray, the lead ar-
senate should be mixed in the water
and then the linseed oil added.
This remedy has been tried out by
Professor J. R. Watson of the Ex-
periment Station and he is recom-
mending it.

An iceless refrigerator car, in
which mechanical refrigeration is
obtained by power drawn from the
axle of the car while in transit, has
been developed by the North Amer-
ican, Car Corporation. The car is
lighter than the ordinary refriger-
ator car when iced. A constant
temperature can be maintained
ranging from zero to freezing and
when desired, the car can be pre-
cooled by attaching the auxiliary
motor to a power line. The copy-
righted name will be "Frigicar."-
Western Canner & Packer.

December 10, 1929

Page 2


S"uftting Q4rilitma s

in ? iwtngsii^

We talk of the Holiday demand. There's a grand
S rush to supply that demand with oranges, grapefruit
S and tangerines in time for the Christmas market. We
explain it by the "orange in the stocking."
SThere's something more than that. Christmas
"hides presents" for us to find. If we don't find them
we may feel sorry for ourselves, become cynical, or
accept counterfeits. When we find them we find some-
thing greater than the Holiday demand, greater than
the immediate returns on our shipments, something
that lasts, an investment that pays the year around.
Christmas has persisted nearly two thousand years
because of these hidden gifts, which constitute its
very spirit. And what is this spirit? Kindliness, good-
will, tolerance.
Sentimental tommy-rot? An ignorant man spoke
a greater truth than he realized when he said "An
optimist is a man who doctors sore eyes, and a pessi-
mist a man who doctors sore feet." i
The crying need of the business world today is a
broad, intelligent vision. No matter how independent
we think we are, we are not independent. If we were,
there would be no barter, no trade, no business. We've
got something the other fellow wants and he's got
something we want. That creates the necessity of
trade relations. Business is finding that proper trade
relations are the secret of success, that it pays to get
along well with the other man-that the foundation
of business is confidence, that confidence does not
long exist without good-will and that the way to estab-
lish the best trade relations is to "trade relations"
with the other fellow. That's getting pretty close
to the Golden Rule, the prescription of the Great
Business is awakening to the fact that the other
fellow has a heart as well as a head and that right
sentiment is not tommy-rot. Business is not so cal-
culatingly shrewd and cold-blooded as it once prided
itself on being, as it finds it does not pay.
Tolerance, intelligent understanding, an open mind,
friendly broad vision, a sense of proportion, are fear-
lessly recognized as necessary ingredients for sound
business judgment. Suspicion, the habit of fear, un-
intelligent criticism, hate, dislike, antagonism, are
the drags of business and the dregs of our minds.
Christmas is the Optimist that doctors our eyes that
we may see. We're still a little blind, hence must
seek to find the hidden gifts of Christmas; but when
found they're good forever.
Business activity of the Holidays reflects mankind's
instinctive faith and happiness in these things.
S In parts of the South, the greeting is "Christmas
Gift!" instead of "Merry Christmas!" and this "Christ-
mas Gift!" is my wish to you. May all of us find it.

Long live Christmas-the Great Optimist.


Clearing House Developments
(Excerpt from talk delivered by General Manager Archie M. Pratt before
delegates to national convention of State Marketing Officials' Association held
in Chicago Dec. 2.)

"The Florida Citrus Growers'
Clearing House Association is in
business today because the citrus
growers of Florida determined to
take hold of the 'as is' side of pick-
ing, hauling, packing, marketing
and distribution of the Florida cit-
rus industry and make it 'as it
should be.' Our disorganized con-
ditions were recognized. The need
of organized effort was seen. The
result was the Clearing House. Our
industry is in the making. We are
not satisfied with the 'as is.' We
are not orthodox. We want the
facts, so we can be 'as should be.'
We are unafraid of the unknown.
Shippers Accept Industry
"The shippers were invited into
the movement. They accepted the
challenge of the industry. They be-
lieved in themselves. They were
ready to prove they had and would
perform a needful service, and be-
longed in the 'as should be.' The
buying shipper, the brokerage or
service shipper, the non-profit ship-
per are each represented in this co-
operative move to bring about better
conditions. Keenest friendly rivalry
exists. It's a gamey move in in-
dustry progress. The acid test is
unavoidable. No favorites. No
special privileges. Nothing parti-
san. Not one knows the outcome
aforehand. For the individual ship-
per-member it may mean elimina-
tion. It may mean getting together
with other shippers. It may mean
expansion of his business-his or-
ganization. It may mean just hold-
ing his present position in the in-
dustry. It's a test of salesman-
ship and of efficiency with the one
final underlying purpose, the high-
est net. returns to the grower.
Elimination of the Unfit
"Under the Clearing House plan
survival laws operate freely and
far more rapidly than usual because
facts become self-evident. Elimina-
tion of the unfit is unavoidable. On
the other hand if a cooperative, or
private shipper, gets such high re-
sults and can afford to work on such
a low margin covering packing and
marketing as to consistently exceed
competitors in his net returns, his
business is bound to grow. Both
economy and efficiency are being
tested to a finish in the representa-
tive efforts being made by our ship-
per-members. This is the healthiest
kind of competition.
"We're playing the game through
to the finish together. That's the
fine part of it. The shippers are
betting big odds-packing house
investments, marketing ability and
experience, and their reputation.
The growers are paying the four
cents to get at the facts and to
see that their organization in the
meantime works as orderly and far-
sightedly as possible. Advertising
Florida citrus is one of the com-

mon objects, and is being well
covered. Standardizing of grades
is another. Orderly marketing and
distribution is the third.
Clearing House Must Perform
or Give Way
"If the Clearing House by co-
ordinating the enthusiastic individ-
ual effort of its various members
with their respective personal initi-
ative and insight proves successful,
the Clearing House becomes the 'as
should be' directing force as the
state-wide cooperative and becomes
the dominant permanent power. If
it fails in the coordination, the
strong and efficient member or
members of the Clearing House will
come to the front.by sheer:merit:
and finally forge ahead and take the
place of the Clearing House. Or-
ganized effort is demanded. It must
come in one form or the other.
"The Clearing House is a fact-
finding organization and is the
means of making 'as is', 'as should
"It is a growers' move, with the
growers bound to win. It is a ship-
pers' opportunity to prove his
mettle. Business, politics, citrus
propaganda, public acclaim, and
varying prejudice each will play
their usual parts but in the end,
the Clearing House will apply the
acid test, impartially in its deter-
mined effort to arrive at 'as should
Large Grower Membership
"The Florida Citrus Growers'
Clearing House Association is a non-
profit cooperative body represent-
ing 80% of the Florida citrus in-
dustry in its grower and shipper
membership. It is fundamentally a
citrus growers organization. Signed
up direct with the organization we
have 6976 grower-members aside
from several thousand more grow-
ers, who are unsigned but are in-
direct members and who are ship-
ping through the organization be-
cause of being represented by ship-
pers who are handling this fruit
for these growers; the shippers
mentioned being members of our
Its Structure
"Membership in our organization
ic two-fold: the grower members,
who agree to sell to or market
through shippers who are members
of our organization, and the ship-
per membership who agree to be
bound in their picking, packing and
marketing by the rules and regula-
tions of the Clearing House.
The grower-members of our or-
ganization each year elect a Com-
mittee of Fifty. Florida is divided
into seven Districts with such por-
tion of the Committee of Fifty in
each District as determined by the
volume of citrus the Clearing House
handles from each District.
Growers Elect Directors
The Committee of Fifty members
(Continued on Page Four)

December 10, 1929

Palm 3

Pnsr .



nominate two Directors for each of
the seven Districts, who are to be
elected annually direct by the grow-
ers from each of the seven Districts.
The Committee of Fifty also places
in nomination the names of eight
Directors at Large. The growers
vote their choice of the seven Dis-
trict Directors out of the fourteen
named and four Directors at Large
out of the eight named. The eleven
Directors so elected by the growers
govern all fundamental operations
of the business and have the full
authority usually delegated to
Boards of Directors.
Directors Appoint Op. Com. From
Shippers' Nominations
We have sixty-three shipper-mem-
bers. The shipper-members nomi-
nate from their members, eleven
men to act in the Operating Com-
mittee, who are appointed if ap-
proved by the Board of Directors.
The Operating Committee so se-
:Teted--by the shippers and directors
is responsible for the marketing
plans and policies providing such
plans and policies are in keeping
with the purposes of the Association
and conform to the charter and by-
laws. They meet weekly during the
active season to determine with the
Manager, the amount of fruit that
should be shipped the ensuing week,
generally discuss prices, market
conditions and, of course, all other
phases of marketing.
Standardized Products
"So that we may be talking
the same language we require
standardization of our fruit from
all of our members, all of our ship-
pers and growers being compelled
to comply with United States speci-
fications as to grade and pack. Our
inspection department runs from 25
to 40 men, written reports being
furnished to the Marketing Agent,
the packing house foreman and the
Clearing House.
"This standardization program is
also considered extremely essen-
tial to fit in with our advertising
Emblem and Advertising
S "The Clearing House has adopted
-its owii Emblem, which is being used
in its advertising and which can
be applied only to our U. S. No. 1
and No. 2 standard grades. The
advertising is done direct to the
consumers and the money so spent
in connection with publicity is con-
sidered one of the best investments
possible, in building up the con-
sumer demand for Florida citrus
fruits. National advertising on
any worth-while scale has hereto-
fore been impossible.
Informative and Flexible
"As the name signifies, our or-
ganization is a Clearing House of
information where the members
have available to them, all informa-
. i;tion that is for the common good,
so deleted as to source as to avoid
.permitting one shipper taking undue
advantage over another. Because
', of being furnished this accumulated
information our members are com-
J'npeting constructively and intelli-
(Continued on Page Eight)

Sun-ripened, rich in juice






Florida's best to you

Recognize them by their weight
for size and thin peel

FLORIDA-land of luxuriant growth-
offers you her exotic finest in the sweet-
ness and juiciness of her oranges and
grapefruit. Here all nature unites in
bringing these delicious fruits to their
utmost perfection. Gentle tropical
showers mingling with days of soft sun.
shine transmutate a rich, responding soil
into gleaming globes heavy with golden
sweetness. Florida oranges and grape-
fruit are unsurpassed in flavor, in weight
for size, in the quantity and quality of
their juice. They are easily recognized by
the thinness of their peel. To get the best
in oranges and grapefruit say "Florida."
Florida Citrus Growers Clearing House
Association, Winter Haven, Florida.

For Health Drink Orange
and Grapefruit Juice

e 0.

December 10, 1929

Pa 4

mP a







For Health Drink Orange
and Grapefruit Juice

Herewith are reproduced two of
the advertisements run in some
forty newspapers throughout the
North as part of the Clearing House
national advertising campaign se-
ries. The large advertisement on
the opposite page was published
Nov. 14th while the small one above
ran one week later.
The newspapers which carried
these advertisements are the Boston
Globe; Sprinfield Union; Springfield
News; Worcester Gazette; Provi-
dence Bulletin; Hartford Times;
New Haven Register; New York
World; New York Sun; New York
Journal; Albany News; Buffalo
News; Rochester Times Union;
Syracuse Journal; Newark News;
Philadelphia Bulletin; Harrisburg
Telegraph; Scranton Times; Pitts-
burgh Press; Baltimore News;
Washington (D. C.) Star; Norfolk
(Va.) Ledger Dispatch; Richnond
News Leader; Cincinnati Times
Star; Columbus Dispatch; Dayton
News; Toledo Blade; Cleveland
Press; Detroit News; Grand Rapids
Press; Indianapolis News; Louis-
ville Times; Chicago American;
Chicago News; Milwaukee Journal;
Minneapolis Journal; St. Paul Dis-
patch; St. Louis Post Dispatch;
Kansas City Star.

(Continued from Page One)
sive stages in the amount of news
matter and publicity which has been
given to Florida citrus fruit. Photo-

graphs, articles by medical authori-
ties, news articles relative to the
Clearing House and fruit shipments
and various feature articles, pre-
pared by the advertising agency,
have been published in newspapers,
the circulation of which exceed the
8,000,000 mark.
Several Stories Weekly
The "wheels of the publicity
machine" started turning over Oct.
11th, the day following official
adoption of the advertising and pub-
licity program. Since that date,
some ten or twelve different stories
or feature articles relative to Flor-
ida citrus have been printed weekly
in newspapers throughout the north,
these being in addition to the photo-
graphs sent out and used.
The schedule of Clearing House
advertisements includes insertions
in the following publications:
Boston Herald, Post and Globe;
Springfield (Mass.) Union; News
and Republican; Worcester (Mass.)
Gazette and Telegram; Providence
(R. I.) Bulletin; Hartford (Conn.)
Times; New Haven (Conn.) Regis-
ter; New York Times, World, Sun
and Journal; Albany News; Buffalo
News; Rochester Times Union;
Syracuse Journal.
Newark (N. J.) News; Philadel-
phia Public Ledger and Bulletin;
Harrisburg Telegraph; Scranton
Times; Pittsburgh Sun-Telegraph
and Press; Baltimore Sun and
News; Washington (D. C.) Star;
Norfolk Ledger-Dispatch; Richmond
News-Leader; Cincinnati Enquirer
and Times Star.
Columbus (Ohio) Dispatch; Day-

December 10, 1929

Juicy and Sweet
Juicy and Sweet I



ton News; Toledo Blade; Cleveland
Plain Dealer and Press; Detroit
Free Press and News; Grand
Rapids Press; Indianapolis News;
Louisville Times and Courier-Jour-
nal; Chicago American; Tribune
and News; Milwaukee Journal;
Minneapolis Journal; St. Paul Dis-
patch and Pioneer Press; St. Louis
Post Dispatch; Kansas City Times
and Star.
The newspapers which are to be
used in the Southern campaign are
as follows:
Birmingham News, Birmingham
Age Herald, Montgomery Adver-
tiser, Atlanta Constitution, Atlanta
Journal, Augusta Herald, Macon
Telegraph, Savannah News, Char-
lotte Observer, Greensboro News,
Columbia State, Greenville News,
Greenville Piedmont, Chattanooga
News, Chattanooga Times, Knox-
ville News Sentinel, Memphis Com-
mercial Appeal, Nashville Banner,
Nashville Tennessean.

(Continued from Page One)
placed repeat orders, so I am ad-
vised by a number of shippers. This
mature fruit going to the consum-
ers immediately created a demand
for more, and at no time or in
any market have they been supplied
with immature fruit which would
retard consumption. Constant re-
ceipts each day in the market of
mature fruit has undoubtedly added
considerable confidence among the
"All operators became convinced
early in the season that they would
be treated in a fair and impartial
manner, and a fine feeling of co-
operation and team work developed
between the inspection forces and
growers and shippers; and I would
like to take this opportunity to
thank both growers and shippers
for their excellent spirit of cooper-
ation in this work.
Is Self-Supporting
"Another very interesting and
important point is that the tax of
2%c per box has maintained the
work this season, and the. state will
not be required to stand for any
"During the inspection period,
and particularly during the latter
part of it, I personally visited many
packing houses, talked with many
growers and shippers, and have
heard no complaints on the man-
ner or methods in which the inspec-
tion work was conducted this sea-
son. It is the policy of my depart-
ment and the inspection forces to
cooperate with the growers and ship-
pers in every way possible, and with
this policy and the spirit with which
the growers and shippers have re-
sponded this year, the inspection
has in reality been more of a serv-
ice to the industry than a policing,
and I feel that we are all to be
congratulated alike on the success
of the work this year."
Mr. Strauss was equally as
pleased. "There were no complaints
land the only fruit destroyed at

Page 5
packing houses was the wrong size
product, and little of that," he said.
"We made a careful checking and
the only reports we received were
Confidence in Other Fellow
"Shippers and growers cooperated
to the limit, every man being satis-
fied that the other fellow was not
getting by with any violation of
the law. Another good thing, the
market held up fine. There was
no green fruit sent out to upset
it nor to shake the faith of buyers.
The inspection was more a matter
of service than police work. Every-
body pulled together, there was
splendid team work, and I believe
the record is of tremendous value
to the Florida industry."
"While I haven't the figures be-
fore me," said Mr. Strauss, "I am
sure that the tax of 2% cents a
box for inspection paid the entire
cost of the inspection. .sereqe,,,This
tax income never paid the expense
before. We employed only licensed
inspectors, whose work at the pack-
ing houses was up to the mark, and
the big thing to keep in mind is
that none of Florida's green fruit
got out of the state. No attempt
was made anywhere to bootleg or
to ship stuff in the bootleg fashion.
Nobody seemed to find fault with
the work of supervision. All seem-
ed to feel that it was the right thing
to do, and when they found that
there was no loophole through which
some shippers might be evading the
law, the work was easy. Florida
has made a splendid record."

Grapefruit Leader

And Orange Second

On Dining Car Menu

A survey of fruit ordered at
breakfast yielded some interesting
data. A record of fruit orders in
dining cars during the month of
March covering 28,512 breakfasts
was kept. The following fruits
were ordered the number of times
indicated: Grapefruit, 7,836; or-
anges (mostly as juice) 6,009;-ap-
ples, 2,413; prunes, 1,588; figs, 224;
pineapple, 165; strawberries, 139;
lemons, 3; and 10,135 people did
not order fruit.
Perhaps the most significant part:
of the breakfast survey is that r&-'
ferring to the 10,135 people, over
one-third of the total, who ordered
no fruit for breakfast, indicating
the great deal of educational work
that fruit growers and distributors
have yet to do.-Fruit Products-

A national commodity corpora-
tion uniting fruit and vegetable co-
operatives will be undertaken by the
Federal Farm Board upon a founda-
tion now being prepared by surveys.
This proposed national marketing
agency for fruits and vegetables is
the latest commodity corporation
receiving the attention of the Board.
-U. S. Daily.


Weekly Citrus Summary

(By A. M. Pratt, General Manager, Florida Citrus Growers
Clearing House Association)

Florida oranges shipped- ..----_
Florida grapefruit shipped--
Florida tangerines shipped-- -
Total _
Florida mixed shipped.---- -

Nov. 30
i non

Nov. 23


-I an

Californla oranges snippead ---___-----
Florida oranges auctioned.--- 321 256 325
Average_ ..___.-- $4.00 $4.25 $3.10
Florida grapefruit auctioned -- 224 176 209
Average- ------ $4.95 $4.65 $4.20
Florida tangerines auctioned---- 66 70 149
Average $5.45 $4.90 $4.12
Galifornia oranges auctioned-- 291 361 307
-Average-- $4.95 $4.80 $5.25

Oranges No. Is Oranges No. 2s
Shipped Sold Avg. Shipped Sold Avg.
Last week-- 192 108 $3.48 196 124 $2.83
56% 63%
This week 179 66 $3.37 213 117 $2.99
37% 55%
Difference --13 -19% -.11 +17 -8% +.16

Grapefruit No. Is Grapefruit No. 2s I
Shipped Sold Avg. Shipped Sold Avg.
Last week --- 136 59 $3.43 135 75 $3.05
43% 56%
This week_ 121 65 $3.56 116 51 $3.00
54% 44% 0
Difference --15 +11% +.13 -19 -12% -.05


Oranges ---- 0
Grapefruit ___161
Mixed 0
Tangerines 0
California -


For Week Ending
mber October
5 12 19 26
0 13 46 87
379 497 567 374
0 18 37 58
0 0 1 4
1282 1244 1123 1073

16 23
420 663
309 424
195 296
49 50
659 622


Grapefruit Prices Maintained
The auctions continue to absorb
Florida grapefruit at good prices,
and the benefit of auction prorating
is shown in that this week we have
an advance of 30c a box over last
week with about fifty more cars be-
ing sold.
Grapefruit shipments will not be
advanced to any great extent, as
this will not be necessary with the
limited volume, and Clearing House
shippers will continue to feed the
markets at a rate which should in-
sure good prices to the growers.
Sales outside of the auctions this
week show an advance of 13c a
box on No. 1 grapefruit, on sales
of 65 cars. There is a slight de-
crease on No. 2 grapefruit, with
fewer cars selling. This will doubt-
less be remedied now that more
fruit is going into the South, where
Florida always finds a good market
for No. 2 fruit.
The auction market on oranges
suffered a decline of 25c a box this
week on 321 cars sold-an increase
of 65 cars over last week.
We also find a slight decline in
the private markets -on No. 1 or-
anges but an increase on the No.
2s, which, it will be noted, sold
in larger quantity than No. Is. This
is probably explained by the fact
that the southern markets, which

Adams Packing Co._-... Auburndale
Alexander & Baird, Inc.... Beresford
American Fruit Growers, Inc.
.____ ....---_Orlando
Armstrong, F. C--.....-----..Palmetto
Bilgore, David & Co......Clearwater
Blake, Ellis G._-.____..Lake Helen
Browder, D. H. and Son --Arcadia
Burch, R. W., Inc. _----- Plant City
Cartlege, W. C... __-. Crescent City
Chase & Co.______ ___Sanford
DeLand Packing Co._______DeLand
Dixie Fruit and Produce Co.-Tampa
Emca Fruit Co.__-__Crescent City
Eustis Packing Co., The.__ Eustis
Fellsmere Growers, Inc._Fellsmere
Fields, S. A. & Co .__...._-Leesburg
Flesch Bros._-------_Auburndale
Florida Citrus Exchange.__.Tampa
Florida Mixed Car Co. _-Plant City
Florida United Growers, Inc.
____.___ Winter Haven
Fosgate, Chester C., Co.....Orlando
Ft. Meade Packing Co.. -Ft. Meade.
Gentile Brothers Co.__. .Orlando
Herlong, A. S. & Co._. Leesburg
Holly Hill Fruit Products, Inc.
Holly Hill Grove & Fruit Co.
[ndian River Fruit Co. Wabasso
internationall Fruit Corp. --Orlando
Fohnson, W. A...___ .Ft. Ogden
Keen, J. W._ _________-Frostproof
Keene, R. D. & Co.. __E.- __. -_Eustis
Lakeland Co., Inc., The _Lakeland
Lake Wales Fruit Packers, Inc.
-_-___ __Lake Wales

use the second grade almost ex-
clusively, are again buying. The
general experience of shippers indi-
cates that a very good market will
exist in the -south on No. 2s and
better prices are expected.
The next two or three weeks will
no doubt see the heaviest shipments
of oranges from the state, as the
southern states are hungry for Flor-
ida fruit and our growers and ship-
pers will be taking advantage of
this, as well as of the Christmas
market throughout the country.
The market on tangerines is most
gratifying, showing an average of
$5.45 on 66 cars auctioned this
week. A good market may be ex-
pected on this variety throughout
the holiday season, although advices
from our shippers indicate that
shipments will be heavier the com-
ing week.
The markets are practically clear
of California Valencias although
there are still a few scattering cars
going forward. Cooler weather has
brought up the maturity and color
in the navel crop with the result
that California shipped about 1200
cars this past week and expects to
ship about 1800 next week, of which
1500 will go out from Tulare coun-
ty in Central California and 'the
balance from Southern California.
At the present time indications are
that sizes will be small.

Last Year
Last week- 751
This week- 612
Next week 1154

Last Year
Last week- 1078
This week- 1632
Next week 1697

Last Year
Last week- 509
This week- 857
Next week 636

Last Year
~i;t' week.. 263
WTJis week_ 274
Next week 453
ffi *-.-
.. "/-_.. *

Florida Oranges
1927-28 1926-27 1925-26
935 1135 1065
1080 1383 1147
1162 1753 1164

California Oranges
1927-28 1926-27 1925-26
459 1025 1298
1326 896 1450
1894 1610 1222

Florida Grapefruit










Florida Mixed




1924-25 1923-24
130 No Record
222 No Record
368 No Record

Shipper-Members of Association
The shippers named herewith are members of the Florida Citrus- Growers
Clearing House Association and they are the ONLY members of this organization.
In fairness to these shippers who are supporting the Clearing House, as well as
helping to build the organization, grower-members should urge their neighbors
to join and ship through one of these operators.



Pa- 6

December 10. 1929-

Pntra (!

Lamons, D. H.____......... .Ft. Myers
Lee, J. C., Sr. __-.......__-...-_ Leesburg
Lovelace Packing Co._Winter Haven
Lyle, J. P .... .......- _--__.. San Mateo
Mammoth Groves, Inc .._Lake Wales
Maxcy, Gregg ___.....___ Sebring
Maxcy, L., Inc.___...._ Frostproof
Middleton, W. D.__ __Isle of Pines
Milne-O'Berry Pkg. Co., Inc.
____ St. Petersburg
Mitchell, J. M._.____ Elfers
Mouser, W. H. & Co.___ Orlando
Okahumpka Packing Co.
_-- Okahumpka
Orange Belt Packing Co._Eustis
Pinellas Fruit Co., Inc.
St. Petersburg
Richardson-Marsh Corp. Orlando
Roberts Bros. & Co., Inc-Avon Park
Roe, Wm. G. Winter Haven
Roper, B. H.____.___Winter Garden
Stetson, John B., Est. of_-DeLand
St. Johns Fruit Co.....-----. -Seville
Stone, Forrest B.___M Maitland
Sullivan, H. C.....-____ Frostproof
Sunny South Packing Co.-Arcadia
Symonds, A. D. & Son___Orlando
Tampa Union Terminal Co._Tampa
Taylor, C. H.__...__ ...Wauchula
Ufco Packing Co.---. Ft. Pierce
Ulmer, H. D. ____ Clearwater
Valrico Growers, Inc.____ Valrico
Welles Fruit & Livestock Co.
W. Frostproof Packing &
Canning Co._LW. Frostproof
White City Fruit Co._White City


Just Amoni


Growers should budget their
money more carefully, says Alfred
P. Allenbrand, Frostproof grower,
who some three years ago invested
in a 22-acre grove and is making
it pay him and pay him well. Mr.
Allenbrand, while comparatively
new in the citrus business, rightly
regards his undertaking as a busi-
ness investment. There are too
many growers, in Mr. Allenbrand's


Living alongside a main thorough-
fare, over which speeding tourists
make their way from various Flor-
ida sections to sundry other Flor-
ida sections, is not given to us all,
but F. L. B. Flood, Frostproof
grower, is one such who is thus
fortunately placed and his location
pays him well.
There is a fascination to many
northern visitors to Florida in eat-
ing oranges and grapefruit freshly
picked from the trees. Hence it is
that the roadside fruit stand, parti-
cularly one that has for a back-
ground a beautiful grove of fruit-
laden trees, is quite likely to attract
the eye of the passing motorist.
This is why Mr. Flood has found
that a small retail trade in fruit to
passing motorists (Mr. Flood's home
and grove is on Highway No. 8
running between Haines City and
Fort Pierce) is a paying proposition
and helps quite a little in meeting
fertilizing and cultivation bills.
Mr. Flood is a firm believer in
and staunch supporter of the Clear-
ing House and was one of the first
growers in his section to sign up
with the Association.

opinion, who neglect to "lay aside
something for a rainy day," and
spend too much of their yearly in-
comes needlessly instead of provid-
ing for possible lean seasons in the

Well, well! So Winter is here.
-This is the time of year, you know,
when we bank our trees, do the
same with our money and get out
those things we fondly call "our

So far, however, no reports of
damage to fruit have been heard,
but on the contrary the green tint
is fading away, and the gold color
is taking its place.

The Committee of Fifty last
month at Leesburg, commended
Director A. M. Tilden for his ac-
tion in holding a meeting with mem-
bers of the Committee in his Dis-
trict, the Committee as a whole
recommending that this practice be
adopted likewise by the other Di-
rectors. That's just another step
in the right direction, the Com-
mittee feels, and is just what is
needed to bring the Association
membership closer together.

A lawyer thus illustrates the lan-
guage of his craft: "If a man were
to give another an orange he would
simply say, 'Have an orange.' But
when the transaction is entrusted
to a lawyer to be put in writing,
he uses this form: 'I hereby give
and convey to you, all and singular,
my estate and interests, right, title,
claim and advantages of and in said
orange, together with all its rind,
juice, pulp, and pips, and all rights
and advantages therein, with full
power to bite, cut, suck, and other-
wise to eat the same or give the
same away with or without the rind,
juice, pulp or pips, anything here-
inbefore or hereinafter or in any
other means of whatever nature or
kind whatsoever to the contrary in
any w i s e notwithstanding'."-
Toronto Star.

Some observant person remarked
the other day that Florida grape-
fruit, now on the market, is dis-
placing sauerkraut juice as a break-
fast tonic. Well, the cigarette adds
told 'em to reach for a sweet.

The Roper Brothers of Orange
County are clearing a 28-acre tract
near Ocoee and are reported to be
planning to set out a Temple orange

Put this aside until next July or
Grapefruit Pie Recipe
One No. 2 can of grapefruit.
Strain off the juice; add one-half
pound of sugar to the juice and
bring to a boil; thicken with one

ounce of sago flour; after this has
been done, add grapefruit and cook
till it is transparent. When cold,
line pie tin and strip top. We're
indebted to the Avon Park Sun for
the above, which newspaper adds
the interesting fact that the recipe
is the one used by the chef of the
Millionaires' Club of Portland,

California's Bank of Italy is re-
ported in the press to be diverting
$10,000,000 from that state to the
purchase of Florida citrus groves.
If that's true, Pacific coast growers,
says the Miami Daily News, who
read fantastic 'stories anent the
damage done here, "are requested
to laugh that of."

Clinton Bolick, prominent grower
of Fort Myers, picked his large
grove clean the middle of last
month, some 56,000 boxes being the
total for the season. Other grow-
ers in Lee and Manatee likewise are
concluding their picking and are
busying themselves with ways and
means to put on a good growth for
next season.

Among the growers who spend
part of their time in northern homes
are Mr. and Mrs. Ira G. Wilcox,
whose grove is in Davenport and
who just arrived in Florida for the
winter. They plan to spend their
time in Florida at their home in
St. Petersburg with frequent visits
to Davenport to look after their

Frank Zanolio of Groveland, re-
cently sold a 10-acre grove to
George E. Wise, West Palm Beach
contractor. Mr. Wise plans to make
his home on the grove.

Nine Zones 1 Are

Freed and Become

Eradication Area

Of Florida's 570 square miles of
citrus land, only six and a fraction
square miles are designated as "in-
fested area" by the State Plant
On Dec. 2nd, the United States
Department of Agriculture released
the nine areas in which infestations
had occurred between July 31st and
Aug. 27th, retaining as infested
area only the small area about ten
miles west of Orlando in which a
light infestation was discovered last
The territory embraced in the
nine areas just released now be-
comes part and parcel of the eradi.
cation area, and shipmietif-oChost
fruits and vegetables therefrom be-,
come subject to the same regula-
tions as those already applying to
the remainder of the eradication

The news of the first commercial
shipment of Chilean oranges and
other fruits to the United States
should cause thinking men to con-
sider its exact significance, and
should awaken them to the prob-
ability of great changes in world
markets for fresh, canned and pre-
served foods in the coming year.
The Chilean shipment of oranges
is merely symptomatic of what
probably will follow, for in its
broadest aspects the problem is not
one merely of oranges but involves
the produce of the whole Southern
Hemisphere.-Food Industries.

Slashes As It Cuts

. .' L

The above pictured pruning shear, now being put in production, the
invention of R. M. Marler of Lakeland, is said to have twice the cutting
power of the ordinary shear, and promises to fill a long felt want in the
job of pruning. ..Mr. Marler says he will manufacture two styles, one
a hand shear and another greater powered long handled shear. The
shear cuts with a slashing motion and therefore has overcome that pinch-
ing and wedging which has made the ordinary scissor type of shear one
of the trials in the life of the grower, as Mr. Marler explains. ..A broken
blade or anvil can easily be replaced.

December 10. 1929



Pare 7


So many requests have been re-
ceived recently by the Clearing
House from growers relative to the
location of packing houses of Clear-
ing House shippers that a list of
these packing houses has been pre-
pared for the benefit of these and
other growers. The CLEARING
HOUSE NEWS carries a complete
official list of the Association's ship-
per members in every issue but, of
course, this list does not give the
location of our shippers' packing
houses. In a few instances attempts
have been made to urge grower
members of the Clearing House to
violate their contract with the Clear-
ing House by shipping through non-
member shippers, on the grounds
that no member packing houses
were available, the growers not
knowing that a shipper member's
packing house was actually in their
For this reason the following list
of packing houses, with possibly a
few additional names which may
be added later, owned or operated
by shipper members of the Clearing
House is published. This list will
show every grower who possibly
thinks there is no Clearing House
packing house near by just where
he may have his fruit packed by a
Clearing House shipper. The list
is as follows:
Alachua County
L. Maxcy, Inc., Island Grove.
Brevard County
American Fruit Growers, Cocoa.
Dade County
Silver Palm Citrus Growers'
Ass'n., Naranja.
DeSoto County
Welles Fruit & Live Stock Co.,
Arcadia; Sunny South Packing Co.,
Arcadia; Arcadia Citrus Growers'
Ass'n., Arcadia; Chase & Company,
Arcadia; International Fruit Corp.,
Arcadia; R. W. Burch, Inc., Brown-
ville; Ft. Ogden Citrus Growers'
Ass'n., Ft. Ogden; Nocatee Citrus
SGrowers' Ass'n., Nocatee; Chase &
Company, Nocatee.
Hardee County
Lily Citrus Growers' Ass'n., Lime-
stone; Gentile Brothers Company,
Wauchula; L. Maxcy, Inc., Wau-
chula; Alexander & Baird, Wau-
chula; Chase & Company, Wau-
chula; C. H. Taylor & Company,
Zolfo Springs.
Hernando County
Brooksville Citrus Growers' Ass'n.
Brooksville; Gentile Brothers,
Highlands County
Avon Park Citrus Growers' Ass'n.
Avon Park; Lake Byrd Citrus Pack-
ing Co., Avon Park; Lakemont
Packing Company, Inc., Lakemont;
Sebring Citrus Growers' Ass'n.,
Hillsboro County
Tampa Citrus Growers' Ass'n.,
Goldstein Siding; R. W. Burch, Inc.,

Plant City; Tampa Union Terminal
Co., Tampa; Valrico Growers, Inc.,
Valrico; American Fruit Growers,
Inc., Fellsmere; American Fruit
Growers, Inc., Vero Beach; Ameri-
can Fruit Growers, Inc., Wabasso;
Chase &. Company, Vero Beach;
Indian River Fruit Company, Wa-
Lake County
Clermont Citrus Growers Ass'n.,
Clermont; Richardson-March Corp.,
Clermont; R. D. Keene & Company,
Eustis; Eustis Packing Company,
Eustis; Groveland Citrus Growers
Ass'n., Groveland; American Fruit
Growers, Inc., Lake Jem; Lake
County Growers, Inc., Leesburg; A.
S. Herlong & Company, Leesburg;
Leesburg Citrus Growers Ass'n.,
Leesburg; Orange Belt Packing Co.,
Eustis; Mount Dora Citrus Growers
Association, Mount Dora; R. D.
Keene & Company, Montverde;
Okahumpka Packing Company, Oka-
humpka; Lake Region Packing
Ass'n., Tavares; Umatilla Citrus
Growers Ass'n., Umatilla; F. H.
Berholtzer, Yalaha.
Lee County
Owanita Citrus Growers' Ass'n.,
Alva; Lee County Packing Com-
pany, Fort Myers; Fort Myers Co-
operative Citrus Growers, Fort
Manatee County
Bradenton Citrus Growers' Ass'n.,
Bradenton; Manatee Citrus Grow-
ers' Ass'n., Manatee; Chase & Com-
pany, Manatee; Gentile Brothers
Co., Palmetto; Palmetto Citrus
Growers' Ass'n., Palmetto.
Marion County
American Fruit Growers, Inc.,
Orange County
International Fruit Corp., Fullers
Crossing; Chase & Company, Isle-
worth; American Fruit Growers,
Inc., Maitland; Chase & Company,
Ocoee; Richardson-March Corp.,
Ocoee; W. H. Mouser & Company,
Orlando; Orlando Citrus Growers
Ass'n., Orlando; A. D. Symonds &
Son, Orlando; Plymouth Citrus
Growers' Ass'n., Plymouth; Winter
Garden Citrus Growers' Ass'n., Win-
ter Garden; B. H. Roper, Winter
Garden; South Lake Apopka Citrus
Growers' Ass'n., Brayton; Winter
Park Citrus Growers' Ass'n., Winter
Park; Gentile Brothers Company,
Winter Park.
Oceola County
Kissimee Citrus Growers' Ass'n.,
Pasco County
Dade City Citrus Growers' Ass'n.,
Dade City; J. M. Mitchell Packing
House, Elfers.
Pinellas County
Gentile Brothers Company, Clear-
water; Clearwater Growers' Ass'n.,
Clearwater; David Bilgore & Com-
pany, Clearwater; Citrus City Grow-
ers' Ass'n., Largo; American Fruit

Shipper-Members' Packing Houses

Growers' Inc., Oakhurst; American
Fruit Growers, Inc., Ozona; W. H.
Mouser & Company, Ozona; Palm
Harbor Citrus Growers' Ass'n.,
Palm Harbor; Milne-O'Berry Pack-
ing Company, St. Petersburg.
Polk County
Adams Packing Company, Au-
burndale; Auburndale Citrus Grow-
ers' Ass'n., Auburndale; Chase &
Company, Auburndale; G e n t i e
Brothers, Auburndale; Alturas Cit-
rus Growers' Ass'n., Alturas; Holly
Hill Fruit Products, Inc., Daven-
port; Dundee Citrus Growers' Ass'n.,
Dundee; Eagle Lake Citrus Grow-
ers' Ass'n., Eagle Lake; Fort Meade
Packing Company, Fort Meade;
Florence Citrus Growers' Ass'n.,
Florence Villa; Frostproof Packing
Co., Inc., Frostproof; L. Maxcy, Inc.,
Frostproof; Frostproof Citrus Grow-
ers' Ass'n., Frostproof; Gentile
Brothers Company, Frostproof;
Chase & Company, Frostproof;
Highland Packing Co., Inc., Frost-
proof; R. W. Burch, Inc., Highlands
City; R. W. Burch, Inc., Highland
City; Bartow Citrus Growers' Ass'n.,
Bartow; Lakeland-Highland Citrus
Growers' Ass'n., Highland City;
Haines City Citrus Growers' Ass'n.,
Haines City; Gentile Brothers Com-
pany, Haines City; Florida United
Growers, Haines City; American
Fruit Growers, Inc., Haines City;
Homeland Citrus Growers' Ass'n.,
Homeland; Highland Park Packing
House, Inc., Lake Wales; Lake Al-
fred Citrus Growers' Ass'n., Lake
Alfred; Lake Garfield Citrus Grow-
ers' Ass'n., Lake Garfield; Lakeland
Citrus Growers' Ass'n., Lakeland;
Lake Hamilton Citrus Growers'
Ass'n., Lake Hamilton; Mountain
Lake Corp'n., Lake Wales; Mam-
moth Grove, Inc., Lake Wales; Lake
Wales Citrus Growers' Ass'n., Lake
Wales; International Fruit Corp'n.,
Lake Alfred; W. H. Mouser & Com-
panyc Sparling; Waverly Citrus
Growers' Ass'n., Waverly; Chase &
Company, Winter Haven; Lovelace
Packing Company, Winter Haven;
Wm. G. Roe Packing Company,
Winter Haven; Winter Haven Cit-
rus Growers' Ass'n., Winter Haven;
The Lakeland Company, Inc., Lake,
Putnam County
Crescent City Citrus Growers'
Ass'n., Crescent City; Chase & Com-.
pany, Crescent City; Gentile Broth-
ers Company, Crescent City; Amer-
ican Fruit Growers, Inc., Crescent
City; W. H. Mouser & Company,
Crescent City; Emca Fruit Com-
pany, Crescent City.

St. Lucie County
Ufco Packing Company, White
City; Fort Pierce Growers' Ass'n.,
Fort Pierce; International Fruit
Corp'n., Fort Pierce; American
Fruit Growers, Inc., Fort Pierce;
Sarasota Citrus Growers' Ass'n.,
Seminole County
Chester C. Fosgate Company,
Forest City; Geneva Citrus Grow-
ers' Ass'n., Geneva; Chase & Com-
pany, Sanford.

Volusia County
Alexander & Baird Company,
Beresford; Alexander & Baird, De-
Land; Winnemisett Packing Coin-
pany, DeLand; DeLand Citrus
Growers' Ass'n., DeLand; DeLand
Packing Ass'n., DeLand; Estate of
John B. Stetson, DeLand; Oak. Hill
Citrus Growers' Ass'n., Oak Hill;
Pierson Citrus Growers' Ass'n.,
Pierson; Alexander & Baird,' Pier-
son; St. Johns Fruit Company, Se-

(Continued from Page Four)
gently and continually finding more
and more ground that is common
to all, because of understanding
each other.
"Each shipper-member, it is true;
directs his own sales with his owri
agent but does so under the general
direction and suggestions coming
from the Clearing House.
The Clearing House is in exist-
ence because it is the most practi-
cal application in the most compre-
hensive manner possible of the co-
operative idea. Applicable to con-
ditions as they are in Florida, com-
petition exists. Competitors can-
not be killed off with a sawed-off
shot gun. By contract our organ
ization could actually market the
entire crop of our members if that
seemed desirable, but many of our
shippers have their own organized
sales representatives in the various
markets; they have their own busi-
ness which they wish to continue.
Many of our shippers are large
growers, having expanded from a
large grower to a grower-shipper
classification, and therefore prompt-
ed in action from both grower and
shipper desires.
"The Clearing House is essential
and practical because its policies
are sufficiently flexible to assemble
these competitive interests and gen-
erally direct them along lines of
common welfare without seriously
interfering with their individual
Controls Shipments
"Price control is so far voluntary.
Shipment control is mandatory as t5
volume permitted each shipper each
week, thereby permitting the Clear-
ing House to exercise a positive con-
trol of supply with a voluntary in-
telligent control of prices in accord-
ance to demand.
"One of the most important func-
tions the Clearing House has is that
of regulating its shipments every
week. Heretofore none of the ship-
pers knew what could be expected
for the coming week's shipments or
even the current week. There was,
therefore, a general lack of con-
fidence in one's self and each other
and the resulting fear of shipments
"Now all of our shippers know be-
forehand the total volume that will
be shipped for the following week
on the part of our members. The'
20% outside might ship 35% oB
possibly 50% some given week but



December 10. 1929

Page 8

December 10, 1929

they cannot continue to do so with-
out exhausting their supplies.
"The necessary division of labor,
which must apply to any big busi-
ness, applies most naturally in the
division of labor which each mar-
keting shipper assumes in the direc-
tion of his problem with his individ-
ual growers and his buying trade
and agents.
Individual Incentive
"Our Clearing House permits an
.enthusiasm in effort which comes
from keen and enlightened self-in-
terest applied to each individual's
accomplishments. The spirit of
Friendly rivalry incites each shipper
to endeavor to out-sell his competi-
tive members. Every shipper knows
from the marketing information
'wired him daily, whether he is high,
low or average in his sales. The
Clearing House, therefore, is a grow-
er cooperative .organization with the
usual benefits of cooperation but
without the leveling influence which
comes from killing individual in-
centive, where the business is cen-
tralized too severely.
Collection of Assessments
"The expense of the organization
Sis covered by four cents per box
assessment which the shipper-mem-
Sbers are responsible for collecting
and paying. Every grower-member
,agrees to pay such assessment for
any fruit that is handled. For a
grower who is not a member, the
shipper is required to pay the as-
Ssessment whether or not the grower
agrees to do so.
) Growers Doubly Represented
"Through the Directors of the or-
ganization the growers of Florida
Shave a direct representation of their
combined interests. Through the
Operating Committee the growers
have an indirect representation of
Their interests as each grower is per-
mitted to select any shipper that
-is a member of the Clearing House
to represent him in his marketing
,and sales.
"By having the Directors as well
-as the Operating Committee, our
business is similar to our Federal
,Department with its Senate and
House of Representatives; the
,-Manager. acting under the guidance
and direction of both but having
full authority to generally direct
the business from day to day."

Committee of Fifty

SLauds Association's

Work on Fruit Prices

Official recognition and com-
inendation of the successful effort
to improve citrus market prices
made by the Clearing House last
month, was given in a resolution
%passed by the Committee of Fifty
at the monthly meeting held Nov.
'23rd at Leesburg. The resolution
complimented the "Operating Com-
Anmittee, Directors and Manager A.
M. Pratt on their excellent work
Oin controlling fruit shipments in the
Mediterranean fruit fly work."


Several routine business matters
were disposed of by the Committee
including a report by a sub-commit-
tee which appeared before the
Board several weeks ago relative
to establishment of minimum price
quotations; a decision to have the
Chairman (James C. Morton) and
one other member of the Commit-
tee attend the weekly meetings of
the Operating Committee following
an invitation by the latter body;
and an endorsement of the action
of Director A. M. Tilden of District
One in meeting with members of
the Committee of Fifty in District

F. E. Brigham Made Secretary
F. M. O'Byrne, of Lake Wales,
who has been acting as secretary
in the absence of C. D. Gunn, now
engaged in fly eradication work, re-
signed his position and F. E. Brig-
ham, Winter Haven, was elected to
succeed him.
SThe passage of the., resolution
commending the Clearing House for
its work this season followed ap-
pointment by the Chairman of a
sub-committee which drew up the
resolution. The sub-committee was
composed of F. I. Harding, Babson
Park; Dr. James Harris, Lakeland;
J. G. Grossenbacher, Apopka; C. F.
Lathers, Winter Haven and F. M.
O'Byrne, Lake Wales. The resolu-
tion passed unanimously, reads as
"WHEREAS, The Manager, Di-
rectors and Operating Committee
of the Florida Citrus Growers Clear-
ing House Association, taking cog-
nizance of the early demoralization
of the citrus fruit market due to
the excessive shipments early in the
season and the restricted territory
into which we were permitted to
ship because of the Mediterranean
fruit fly quarantines, by arduous
labors have secured the regulation
of shipments by its shipper-mem-
bers and have secured the opening
of much additional territory to Flor-
ida fruits and vegetables,
SOLVED, That the appreciation of
the Committee of Fifty, represent-
ing-the citrus growers of the State,
be and is hereby extended to the
management of the Clearing House
for its very effective assistance
which has been splendidly reflected
in the fruit market of this date and
that a copy of this resolution be
sent to the Manager of the Clear-
ing House, each Director and mem-
ber of the Operating Committee and
to all others who have been of as-
sistance in these vital matters."
Meet In Clearwater Next
At the conclusion of the meeting,
F. M. O'Byrne moved that the
December meeting of the Commit-
tee be held in Clearwater about
Dec. 18th. The motion carried.
Those attending the November
meeting are as follows:
James C. Morton, Auburndale; F.
I. Harding, Babson Park; A. F.
Pickard, Lakeland; J. C. Merrill,
Leesburg; B. J. Nordman, DeLand;
J. J. Anderson, Apopka; Theron
Thompson, Lake Hamilton; John D.
Clark, Waverly; E. Winton Hall,


700 Boxes to Acre

Are Easy? Well, If

You'll Just Work

"Will you say that again, please?"
"I said that it's easy to get six
to seven hundred boxes of grape-
fruit to the acre."
And, just like that, M. E. Stew-
art, Frostproof grower, makes you
feel (if your
grapefruit yield
averages only
two-thirds of six
to seven hundred
boxes) as though
you've committed
a crime or neg-
lected your chil-
dren or even fail-
ed to pay your
personal tax so
-a you can 'buy a
new auto license. Mr. Stewart, in
chatting the other day about this
"easy" yield, and he works magic
with oranges too, it should be ex-
plained, declares that almost any
grower can do this if he will just
"'tend to his knitting."
"All it takes," Mr. Stewart said,
"is proper fertilization at the right
time and proper cultivation. You
know, I've got a little idea of my
own that, although I get into some
hot arguments with the fertilizer
folks about it, I've seen proven
out. And this is that it's a good
idea for a grower to swap his ferti-
lizer applications every once in a
while. A change of diet is good
for a citrus tree and a change in
formulas occasionally will produce
surprising results."
"Plow By All Means"
Mr. Stewart isn't an advocate of
the "non-cultivation school," but
thinks the grove should be plowed
and that it should be harrowed fre-
quently in order to keep the ground
moist. He doesn't like a disc, how-
Proper fertilizing, in Mr. Stew-
art's opinion, is the most important
feature of citrus culture. He says
he's too busy right now to try out
some of the theories he has (all
he has to do is operate his own 25-
acre grove, manage a 110-acre
grove and direct the packing house
operations of Gentile Bros. at Frost-
proof) but some day he plans to
see what he can do with his own
property with no other cares to
trouble him. "You know, speaking
of fertilizing," he confided, "a fruit
tree is considerably like you or me
or even a mule. You wouldn't think
of giving a mule a good feed and
expect that meal to do him for three

Lakeland; Dr. Charles Demko, Al-
toone; Tom S. Carpenter, Crescent
City; W. M. Reck, Avon Park; Char-
les F. Lathers, Winter Haven; F.
M. O'Byrne, Lake Wales; J. W.
Ellsworth, Dade City; F. J. Alexan-
der, DeLand; Dr. James Harris,
Lakeland; J. G. Grossenbacher,
Apopka; Henry G. Murphy, Zolfo
Springs and J. B. Prevatt, Tavares.

Pau~e 9

months, would you! Well, neither
can you expect the same of a fruit
tree. If it wasn't for the expense,
I'd like to give my trees a' little
fertilizer at a time and repeat the
meals more often."
And, you'll have to admit, his
idea sounds good.
Work, If You're Going To
Mr. Stewart has no patience with
the grower who refuses to give his
grove intelligent care and study.
The absentee grower who complains
about being unable to make money
from his grove and at the same
time depends entirely upon possibly-
some disinterested or even unethi-
cal care-taker for results, comes in
particularly for criticism by Mr.
This highly successful grower
speaks with authority upon the
subject of citrus culture for there
are few angles to it that he doesn't
know. He has lived in the Frost-
-proof sectiiu-nfor twentyzorte-yATr'
and recalls clearly the olden days
when he and his fellow-growers
squatted down on the floor with a
pile of oranges in front of them
and packed and packed and packed.
"We sized them by eye in those
days and then we got to using a
board with different sized holes cut
in it;" (and as he spoke, his eye
roamed reflectively toward the mod-
ern and efficient sizer which was
rolling grapefruit into different
bins in the packing house in which
this little visit was made.)
Mr. Stewart, in discussing the
Clearing House, admitted that Flor-
ida growers are going to have to
learn true cooperation in market-
ing their fruit. This' will become
more obvious, Mr. Stewart said,
when the state's young trees come
into bearing and our crop ranges
upward in the thirty to forty mil-
lion box figure.

Porto Rico to Ship

16,000 Boxes This

Month to England

In a radiogram from the San
Juan office of the Department of
Commerce, it is stated that loans
by the Federal Land Bank have
been reduced approximately 75 per
cent this year, and other financial
sources have reported similar re-'
ductions. Farmers, however, are-
endeavoring to exercise the strict-
est economy and are planting crops
that will yield about the same pro-
duction as last year.
Fruit growers are somewhat dis-
couraged by the current low prices
offered and materially reduced
shipments during the month. It is
anticipated that an improvement in
prices will take place in December
and the spring months, and about
300,000 to 350,000 boxes of grape-
fruit are expected to be gathered
in the next four or five months.
Local fruit growers are planning
a new direct shipment of approxi-
mately 16,000 boxes to England in
the latter part of December or early

Page 9





DECEMBER 10, 1929

Published Semi-monthly by the FLORIDA CITRUS
DeWitt Taylor Bldg., Winter Haven, Florida.

Entered as second-class matter August 31, 1928, at
the postoffice at Winter Haven, Fla., under the Act of
March 3, 1879.




. Ft. Ogden
S. Orlando
Winter Garden
Winter Haven
Mt. Dora
Winter Haven

Vice President
General Manager


Per Year: $2.00 Single Copies: 10c

California Cleaning Up

All groves infected or infested
with plant diseases, insect or other
animal pests or noxious weeds or
premises where noxious weeds are
found are expressly declared to be
public nuisances and subject to
abatement. If after notice premises
a .. are not cleaned, agricultural com-
missioner has power to eradicate or
control said plant diseases, insects
or other animal pests and noxious
weeds. Cost of same becomes a lien
on property treated.

Under the provisions of Senate Bill No.
527, which was adopted by the California
legislature at its last session, and approved
by Governor Young on April 20, 1929, Cali-
fornia definitely provided a specific manner
or. the eradication, control and destruction
9of plant diseases, insect or other animal pests,
and noxious weeds.

S. Each county agricultural commissioner, and
Sp'iuty commissioners and inspectors, have
Il authority now to enter into any orchard,

nursery, or other premises where trees,
plants, fruits, vegetables, seeds or other agri-
cultural articles or commodities are kept or
offered for sale or otherwise, and into any
house, storeroom, depot, dock or airport to
inspect the same. It is the duty of such of-
ficials, whenever they deem it necessary, to
make such inspection (including packing
houses) ; and if the premises or articles are
found infected or infested with plant diseases,
insects or other animal pests, or if there is
found growing any noxious weeds, the said
commissioner or deputy or inspector may
notify the property owner and require said
person to eradicate or destroy or to control
to the satisfaction of said commissioner the
said diseases, etc., and to do the same within
a certain time specified in the notice.

"Any and all premises," the Act declares,
"articles or things mentioned in this Act, in-
fested or infected with plant diseases, insect
or other animal pests or noxious weeds or
premises where noxious weeds are found are
hereby expressly declared to be a public
nuisance, and shall be presented as such in
all actions and proceedings whatever, and all
remedies which are or may be given by law
for the prevention and abatement of nuis-
ances shall apply thereto, and it shall be un-
lawful to maintain the same."
Whenever any such nuisance shall exist
at any place within a county, and the proper
notice thereof shall have been served, and
such nuisance shall not have been abated
within the time specified in the notice, it is
the duty of the commissioner "to cause said
nuisance to be at once abated by eradicating
or by controlling or by destroying said plant
diseases, insect or other animal pests, or said
noxious weeds."
The expense of such work by the county
is paid out of county funds but all sums so
expended become a lien on the property and
will take precedence over all mortgages, trust
deeds, liens, contracts, options, bonds or other
encumbrances excepting only tax liens if the
notices above mentioned have all been prop-
erly mailed to the parties specified who have
an interest in said property. Notice of the
lien, of course, must be recorded with the
county recorder of the county in which the
property is situated and a copy must be
mailed to all persons of record who have any
interest in the property through a mortgage,
trust deed, etc.
If not paid in 80 days, the lien has added
to it a penalty of 15 per cent. Within 90
days after the lien is filed and notice given,
an action to foreclose the lien shall be com-
menced. The property may be sold and the
county reimbursed for its expenditures.-
Citrus Leaves.

Orange Processing

O. K'd by U. S. D. A.

The processing of oranges and
tangerines, authorization for which
has been held in abeyance by the
United States Department of Agri-
culture pending conclusions of ex-
periments, has been approved in an
administrative order issued Nov.
27th. The order became effective
the same date.
Processing of oranges, tangerines
and satsumas is to be done in the
same manner as applied to the pro-
cessing of grapefruit, viz.: that the
fruit is to be heated,- in connection
with the usual coloring process, to
a temperature of 110 degrees in the'
approximate center of the fruit, the
temperature, which is not to exceed-
115 degrees, to be held at this point
for eight hours. A very high hu-
midity must be maintained through-
out the period of treatment.
The Department's order reads as
""Administrative I n s t r actions,
sterilization of oranges, tangerines
and satsumas by use of heat under
Mediterranean fruit fly regulations!
(Approved November 27, 1929; ef-
fective November 27, 1929.)
"Administrative I n s t r u actions
(PQCA 252) issued October 23,
1929, authorized the use of heat for
the sterilization of grapefruit mov-
ing interstate under the regulations
on account of the Mediterranean
fruit fly. These instructions also
indicated that this method of steri-
lization might, on the completion
of commercial tests, be extended to
include oranges and related citrus
"Approximately 140 car lots of
oranges, including some tangerines
and satsumas have been successfully
marketed after being sterilized by
the heat method authorized for
"Sterilization by the use of heat,
as prescribed in Adminstrative In-
structions, Circular PQCA 252, in
hereby authorized as a basis of the
issuance of permits for the-.inter-
state movement of oranges, tanger-
ines and satsumas. The conditions-
included in the said Administrative
Instructions shall, in all particulars,
apply to the use of heat in treat-
ing oranges, tangerines and sat-
Chief, Plant Quarantine and
Control Administration.
Secretary of Agriculture.'

An exclusive dealer arrangement
:for a fresh fruit is something new.-
Texa-Sweet grapefruit is customar-
ily marketed through independent'
'organizations. This year, however,
;the Texas Citrus Fruit Growers Ex-,
change has arranged to market 25
per cent of the crop through an ex-
tensive chain store system. A stipu-
lation was that Texa-Sweet be fea-'
tured exclusively in the midwesteri-
stores of the chain.-Western Ad-
vertising & Western Business. '

Paie 1

PA 10

December 10, 1929

University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs