-0 -

PASCO COUNTY AGRICULTURAL CENTER
at aod4 Gy -
ting Place for the 20 TH ANNUAL

) Gulf Coast Citrus Institute

GROWER ADVTS~B 'COMMITTEE
DESOTO COUNTY
Eddie Alsobrook ....................... Arcadia
HILLSBOROUGH COUNTY
Albert C. Crosby .......................Valrico
M. M. Mulrennan ......................Valrico
George M. Reigler ....................... Lutz
B. J. Sweat ............................. Balm
HERNANDO COUNTY
Cecil Bishop ....................... Brooksville
Travis L. Slayden .................. Brooksville
PASCO COUNTY
Joe Collura ........................ Dade City
R. R. Denlinger .................... Dade City
H. C. Douglas, Jr .............. Zephyr Hills
James Futch........................ Dade City
Richard Middaugh .................. Dade City
Earl A. Tomlinson ................. Dade City
PINELLAS COUNTY
R. W. Clark .................... Tarpon Springs
SSARASOTA COUNTY
Karl Albritt* '....................... Sarasota
W. P. Cooper ........................ Sarasota
Art Henneman...................... Sarasota
Bunyan Pipkin ..................... Polk County
A. H. Whitmore ................. Orange County

SINCE 1933 ---- (-01

DEPENDABLE CREDITq
SERVING GROWERS OF FLORIDA CITRUS
YOUR INQUIRY IS INVITED
at the office nearest you:
DADE CITY EUSTIS FT. PIERCE
ORLANDO SEBRING WINTER HAVEN
3iotct* *L Htdcn C u

-DIRECTED BY
FLORIDA AGRICULTURAL EXTENSION SERVICE

M. O. WATKINS Director
K. S. McMULLEN -- District Agent
Fred P. Lawrence Citriculturist
R. M. Davis- Asst. Horticulturist
A. F. Cribbett Pasco County Agent
Quentin Medlin Citrus County Agent
J. M. Owens, Jr. Hernando County Agt.
L. L. Rozar Pasco County Asst. Agt.
Jackson Haddox Polk County Asst. Agt.
Ed Russell- Sarasota County Asst. Agt.
Arlie Powell Manatee County Asst. Agt.
Tom Oswalt Hillsborough Asst. Agent

COOPERATING AGENCIES
FLORIDA AGRICULTURAL EXPERIMENT STATIONS
U.S.D.A. HORTICULTURAL STATION
STATE DEPARTMENT OF AGRICULTURE
FEDERAL-STATE FROST WARNING SERVICE
FLORIDA CITRUS PRODUCTION CREDIT ASSOCIATION
BOARDS OF COUNTY COMMISSIONERS IN
HERNANDO -- PINELLAS
PASCO -- MANATEE -- CITRUS
HILLSBOROUGH & SARASOTA
COUNTIES

=1111111111111111111111111111111111111111111111111111111111111111111111111111111111
SBecause we believe progressive growers are informed j
- growers, FLORIDA CITRUS PRODUCTION CREDIT ASSO- _
SCIATION and the FLORIDA AGRICULTURAL EXTENSION -
- SERVICE, in preparing these Official Programs for the E
E Gulf Coast Citrus Institute, call your attention to an-
Sother conference which we believe will be of importance -
Sand interest to growers throughout Florida. The tear-
Sout sheet attached gives the details about the Annual -
SMarketing Clinic sponsored by the Florida Grower.and -
- Rancher Magazine, which is to be held May 20, 1965 E
Sat Lakeland. The pate is perforated for easy tear-out _
Sso that you may return your registration.
111111111111111111111 11111111111111111111111111111111111111111111111111

20th. ANNUAL GULF COAST INSTITUTE

M-M

PASCO COUNTY AG. CENTER
DADE CITY, FLORIDA
APRIL 30, 1965

IIi
~~mrjj I i ~r ~~

Directed by- FLORIDA AGRIA E

OFFICIAL PROGRAM

9:00 A. M.......... MORNING SESSION
Auditorium -
Pasco County Agricultural Center

PRESIDING
..... L. L. Rozar,
Associate County Agent
Pasco County, and
Citrus Specialist
Dade City -

INVOCATION
Reverend Paul Wonders, Pastor
First Baptist Church -- Dade City

* *

OPENING REMARKS
AND ANNOUNCEMENTS

.... A. F. Cribbett,
Pasco County Agent
Dade City -
* * * *

LABOR

SYMPOSIUM

MODERATOR
..... Fred P. Lawrence
Citriculturist,
Agricultural Extension
Service Gainesville

DOMESTIC LABOR

..... Clark M. Ghiselin,
Secretary
Citrus Industrial Council
Lakeland -

OFF-SHORE LABOR
..... W. H. Anderson, Jr.,
Manager, Labor Division
Florida Fruit & Vegetable Assn.
Orlando -

MECHANIZATION

..... Dr. Herman Reitz,
Horticulturist in Charge
Citrus Experiment Station
Lake Alfred -

AND

..... Glenn E. Coppock,
Assoc. Agricultural Engineer
Florida Citrus Commission
Lake Alfred -

QUESTION AND ANSWER
--- PERIOD -- -

RECESS

"PREDICTING SOLIDS AND RATIOS
IN ADVANCE OF HARVEST"

..... Joe E. Mullin,
Agricultural Statistician
in Charge
USDA Statistical Reporting
Service Orlando

"LOSS OF YOUNG TREES IN

..... Dr. Ernest DuCharme,
Plant Pathologist,
Citrus Experiment Station
Lake Alfred -

"THE USE OF PERMANENT BANKS"

.... Tom Oswalt,
Assistant County Agent,
Hillsborough County,
(Citrus Specialist)
Tampa -

NOON........... DUTCH

TREAT LUNCH

Served by: 1
St. Rita Catholic Woman's Club
Mrs. Joe Collura in Charge.

ou)

AFTERNOON SESSION

PRESIDING
..... R. M. Davis,
Assistant Horticulturist
Agricultural Extension
Service Gainesville
* * * * *

"THE VALUE AND USE OF HERBICIDES
IN CITRUS GROVES AND NURSERIES"

..... Dr. George Ryan,
Assistant Horticulturist
Citrus Experiment Station
Lake Alfred -

"FUMIGATING OLD GROVE SOILS
PRIOR TO REPLANTING"
1-i

..... Dr. I. C. Hannon,
Assistant Nematologist
Citrus Experiment Station
Lake Alfred -

"USING GROWTH REGULATORS
ON CALIFORNIA CITRUS"

..... Robert M. Burns,
Field Technologist
Agricultural Extension Service
University of California
- Riverside, California -

RECESS
oeoooooooooe eo

DADE CITY

"IRRIGATION AND IRRIGATION SYSTEMS"

..... Dalton S. Harrison
Assoc. Agricultural Engineer
Agricultural Extension Service
Gainesville -

"IRRIGATION RATES AND FREQUENCY --
Their Effect Upon Yield, Quality & Income"

..... Dr. R. C. (Bob) Koo,
Assistant Horticulturist
Citrus Experiment Station
Lake Alfred -

"TAILORING THE PRODUCTION PROGRAM
FOR MAXIMUM RETURNS"

..... R. E. Norris,
Lake County Agent
Tavares -

adjourn.

0 0

..*..*.* .. . ..:

THE GULF COAST CITRUS GROWERS' INSTITUTE STAFF

........ EXPRESSES APPRECIATION TO:
FLORIDA CITRUS MUTUAL ............................ for Publicity
FLORIDA CITRUS PRODUCTION CREDIT ASS'N. ........... for Programs
PASCO PACKING COMPANY--for Orange Juice & Inscription on Envelopes
ST: RITA CATHOLIC WOMAN'S CLUB .................... for Luncheon

AND ALL OTHERS Who Helped Make The Institute A Success !
* * * * * * * * * * *

* *

20th ANNUAL GULF COAST INSTITUTE

APRIL 30

I

SOIL BANKS"

,!:) A,
I A

Akli -

MEETING THE CHALLENGES OF THE MID-SIXTIES

I A once-a-year opportunity to keep
up with the changing marketing situ-
ation as it affects Florida agricult-
ure, and to participate in this stim-
ulating program.

PROGRAM
Marketing Power How to Get It!
Opinions of a citrus processor and a veg-
etable grower. Dr. Henry G. Hamilton
will discuss Supply Management.
Reflections on the Tomato Order
Dr. Wm. T. Manley, University of Florida
STHE LABOR SITUATION
Implications to Florida Agriculture,
Wm. H. Anderson, Jr., FFVA
Trends in Servicing Retail Stores
Dr. R. W. Hoecker, Agricultural Marketing
Service, USDA
SIs There A Market for Premium Grades
A look at the SunFLAvor Program

O Discussion Periods Throughout the program
SSEND IN YOUR RESERVATION NOW
^r---------------- -----
SENROLLMENT FORM
IEnroll me for the Florida Grower and Rancher
* MARKETING CLINIC. My check for $5.00, cov-
ering complete registration fee, including
attendance and participation in all meetings
and one luncheon is enclosed. (Or bill
me, bill my company.)
NAME ...................... TITLE............
COMPANY ....... ...............................
STREET .......... .... ......................
CITY.... ............. .....STATE............
MAKE YOUR CHECK PAYABLE TO MARKETING CLINIC,I
AND MAIL c/o Florida Grower and Rancher,
P. O. Box 52, Winter Haven, Florida 33881.

FOR LUNCHEON TICKETS ONLY
Enclosed is check or money order covering
i tickets) at $3.00 each for the Citrus
and Vegetable Marketing Clinic Luncheon at
which Tom Anderson will speak.
Name.......................................
SAddresee .....................................
ICity ............ ... ......State...........
IMake check payable to MARKETING CLINIC, c/o
Florida Grower and Rancher, P. 0. Box 52,
Winter Haven, Florida 33881.
TICKETS FOR LUNCHEON ONLY MUST BE PAID IN
ADVANCE.
L __ 1-- - - --

ANNUAL

Citrus & Vegetable

Marketing Clinic

Sponsored By
FLORIDA GROWER and RANCHER

Civic Center, Lakeland

THURSDAY, MAY 20, 1965 AT 9 A. M.

A ONE-DAY PROGRAM

GREAT SPEAKERS

LUNCHEON SPEAKER
Thomas J. Anderson,
Publisher of
FLORIDA GROWER & RANCHER
REGISTRATION FEE, including luncheon $5.00

SEE COMPLETE PROGRAM ON OTHER SIDE
Send In Your Registration Now

** ADVISORY COMMITTEE **

HONORABLE DOYLE CONNER .....................
* Commissioner, Florida Department of Agriculture
JOFFRE C. DAVID General Manager,
* Florida Fruit and Vegetable Association .........
HOMER E. HOOKS General Manager,
* Florida Citrus Commission.....................
ROBERT W. RUTLEDGE Executive Vice-President,
* Florida Citrus Mutual.........................
WARREN E. SAVANT Executive Secretary,
* Florida Canners Association ...................
K. H. SHELNUT Head Produce Buyer,
* Publix Super Markets, Inc. ...................
L. A. THOMAS Executive Secretary,
* Florida Council of Farmer Cooperatives .........
DR. MARSHALL O. WATKINS Director,
* Florida Agricultural Extension Service ..........
A. H. WHITMORE General Manager,
* Florida Citrus Production Credit Association.....

* * * * *