Front Cover

Title: Florida dairy news
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00082035/00032
 Material Information
Title: Florida dairy news
Series Title: Florida dairy news.
Physical Description: 12 v. : illus. ; 30 cm.
Language: English
Creator: Florida Dairy Industry Association
Publisher: Cody Publications for Florida Dairy Industry Association.
Place of Publication: Kissimmee Fla
Publication Date: 2d quarter 1956
Frequency: bimonthly
Subject: Dairying -- Periodicals   ( lcsh )
Cattle   ( lcsh )
Milk   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: v. 1-12, no. 1; Nov. 1950-Spring, 1962.
 Record Information
Bibliographic ID: UF00082035
Volume ID: VID00032
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 01386090
issn - 0426-5696

Table of Contents
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Full Text


^ *

615 Park St., Jacksonville -New Office Location of the Florida Dairy Association


Hazel had the answer

on the tip of her tongue

H AZEL'S an important cow at the
Larro Research Farm. Given her
choice of feeds in recent palatability
tests, she unhesitatingly selected new
tasty-texture SureMilk... and downed
58 pounds on top of a full feed of
Small wonder dairymen say their
cows like Larro's new coarse, appetiz-
ing feed the best of anything yet.
The reason: Larro SureMilk is light,
but not loaded with dusty, parching
fines. These essential nutrients are
pelleted .. well mixed with the coarser
ingredients. Then, just enough molas-
ses is added to sweeten the mixture
without covering up the natural flavor.
What's more, Larro SureMilk's un-

matched milk-making power is proved
by thousands of herd records. It sup-
plies every nutrient that hard-work-
ing cows need to stay healthy and milk
their best on even poor pasture or
roughage. These nutrients include Lar-
romin ... General Mills' exclusive min-
eral blend that makes separate mineral
feeding unnecessary. And SureMilk
doesn't pack in a cow's stomach. Its
slightly laxative quality helps promote
good cow condition.
Your Larro SureFeed dealer invites
you to try this modern dairy feed soon.
Like Hazel, your own cows will be glad
you did.

General Mills Minneapolis 1, Minn.

Larro Gives
SureMilk calves all
32 is for- thebenefitsof
mulated by .. Larro's new
General Mills tasty-texture
for dairymen .plus super-
who want to mix their nourishment for
own rations. It supplies the kind of start they
all themilk-making nu- need to develop fast.
trients needed with breed early and be-
home-grown grains.., come profitable milk-
and adds appetite ap- ers in your dairy herd
peal to the ration, far sooner.
S$ 0 0 * 0 0 e a g*

Branches located in Jacksonville, Miami, Orlando, and Tampa







: f.


Which Way Shall I Take?
Florida dairymen have manfully faced and won out over one challenge after
another in recent years but today seem to be approaching a cross-road which will
require a choice of directions and without a road map.
The signs for both directions point to milk price controls and a choice must
be made as to whether to travel the "Federal Price Control" highway or the "State
Price Control" highway. Many dairymen are anviously considering "Which Way
Shall I Take?"
Unfortunately, there are sharp differences of opinion among the leaders of the
dairy caravan as to which direction is the safest and the best over which to take the
industry for the years ahead.
Many of those who have traveled the Florida milk price control highway for the
past 23 years contend it is a much more desirable route to travel-it being through
home territory where friends are to be found along the way.
Some who have traveled the "Federal Control" highway advise their friends to
take the two-lane "State Control" of both farm and resale milk prices such as the
Florida law provides.
Others, contending that Florida's State milk price control road is breaking down
under the heavy traffic load of criticism and ineffective enforcement of the law, have
decided to turn their covered (milk) wagons down the trail of Federal control and
hoped for smoother, safer traveling.
Apparently the Florida Dairy Industry which, over a comparatively short period
of time by unity and cooperation, has developed a dairy frontier State to a modern
nationally recognized dairy State, is now confused to the point that it is about to
mount its "cow pony" and ride off in all directions.
Let us hope this will not be the case and that sound judgment, constructive leader-
ship and cooperative fellow-ship will carry the industry safely over the high road,
through the present storm to happier days ahead.
Political Issues And Milk Price Control
There are some who believe the question of milk price stabilization through the
Florida Milk Commission is one of the political issues in Florida.
Some facts which came to light with the recent elections seem to indicate that
there was no such issue.
An examination of hundreds of political ads of candidates for the legislature
throughout the State and for Governor disclosed that the Florida Milk Commission
was mentioned by candidates for the legislature as an issue in only three of sixty-
seven counties. One of these was a candidate who had supported the Milk Com-
mission Law and was explaining why he did so.
The same issue was mentioned by only one candidate for Governor who mentioned
it by way of pointing out the failures of another candidate on this subject.
An equally interesting disclosure of public thinking on the subject of milk
price supervision by the State is the fact that 26% of a large number of voters,
who answered a certain political poll, said they saw no objection to State regulations
of milk prices. These returns came from persons who were furnished no informa-
tion whatever regarding the reasons and need in Florida for such price controls.
June Is Dairy Month
The "June Dairy Month" program, being observed for the 20th year in 1956,
presents an opportunity unequaled in any other industry. The objectives of "Dairy
Month" attracts the interest and cooperation of National, State and local leaders in
both government and civic affairs.
Proclamations and messages from mayors, governors, and even the President of
the United States and the United States Secretary of Agriculture, give "Dairy Month"
a recognition and endorsement which few if any other private enterprise receive;.
After 19 years observance as a national event in the United States, June Dairy
Month in 1956 has become international in its scope with the dairy industry of
Canada, England, Hawaii and Puerto Rico joining in the program.
In discussing the purpose of "Dairy Month" in a special Dairy Month message,
Mr. Bruce Baldwin, immediate past president of the Milk Industry Foundation, said:
"In order to pay a deserved tribute, the nation has set aside 'June as Dairy Month'
as a thirty-day expression of thanks to her 24 million dairy cows and the
31/. million dairy farmers who carefully tend them in their production of the nation's
milk supply of 150 million quarts of milk a day . .
"Also their thanks to the milk processors and distributors who so efficiently and
economically provide the nation with a wealth of health from milk and milk prod-


VOL. 6 NO. 2

E. T. LAY, Editor & Business Manager

Official Publication of
Florida Dairy Association
W. A. (BILL) GRAHAM, President

Florida Guernsey Cattle Club
W. P. WALDREP, President

Florida Jersey Cattle Club
M. A. SCHACK, President

Florida Holstein Cattle Club
W. HERMAN BOYD, President

Fla. Assn. of Milk Sanitarians
SAM NOLES, President

ONicers and Executive Committee
E. T. LAY, Executive Director
W. A. (BILL) GRAHAM, President
Graham's Dairy Farm, Inc., Hialeah
T. G. LEE, 1st V. Pres. & Chrmn.
Distributors' Division, Orlando
JOHN SARGEANT, 2nd V. Pres. & Chrmn.
Producers' Division, Lakeland

Additional Producers
R. L. LUNSFORD, Milton
J. H. ADAMS, Jacksonville

Additional Distributors
W. J. BARRITT, JR., Tampa
JOHN HOOD, Bradenton
WALTER BURTON, Jacksonville

published quarterly by the Florida Dairy
Association, 615 Park St., Jacksonville,
Florida. Subscription price is $1.00 a
year. Entered as second class mail at the
Post Office at Jacksonville, Fla., under
Act of March 3, 1879, as amended.
Business and Editorial office, 615 Park
Street, Jacksonville.

Member Florida Press Association


o ll1 m

t: '.k

Dairy Processors Income Less
Than Other Agricultural
Total net income of the leading firms
processing farm products generally was
larger in 1955 than in 1954, according
to data compiled by the First National
City Bank of New York from financial
reports published so far this year.
The combined net income after taxes
of 151 food manufacturing corporations
was 14 percent larger in 1955 than in
the previous year. Increases ranged from
6 percent for 12 corporations in the dairy
industry to more than 100 percent for 14
meat packing corporations.
Ratios of net income after taxes to
book net assets and to sales generally in-
creased from 1955 to 1956. Among the
food processors, ratios were higher for all
except the dairy products group. For that
group, combined net income in 1955 was
the same percentage of sales as in 1954,
but was a slightly smaller percentage of
net assets.
The largest increases were for the meat
packing group for which combined net
income was 6.7 percent of net assets, and
0.8 percent of sales in 1955, compared
with 3.3 percent of net assets and 0.4
percent of sales in 1954.
Net income ratios were higher in 1955
for all groups of nonfood processors of
agricultural products.

A new kind of dairy scale, built en-
tirely of stainless steel -even to the
mainspring-resists rust and retains its
accuracy under rugged conditions. This
new scale is calibrated in tenths of
pounds for exact reading and record
keeping. It can easily be cleaned like a
dairy utensil.
This rugged scale affords an accurate
check on the milk production of each
cow. It's also handy for weighing feed
and helps show up cows that don't pay
for their keep. A handy adjustable
weight indicator on the scale can be off-
set to compensate for tie weight of the
milk pail or feed bucket.
The new all stainless steel dairy scale
weighs up to 60 pounds of milk. It is
a product of Babson Bros. Co. of Chi-
cago, builders of the Surge milker.

"Official figures for dairy products'
sales show an awakened market. Justi-
fiable enthusiasm is running high in the
dairy industry, all over America."--Prof.
Herrell DeGraff, Cornell University,
speaking at the Executive Committee
Meeting of the American Dairy Associa-
tion in Rapid City, South Dakota, July
12, 1955.

Don't try to kid me.

I've been around...

Chewed up tons of

silage in my time, too.

...and you can

take it right from the

cow's mouth...

You can't beat

silage kept ever-fresh with

MEDO-GREEN. M-m-m-m!

MEDO-GREEN (Sodium Metabisulfite) saves your silage. It's a
clean, free-flowing powder, easily applied. Economical 8 pounds
treat a ton of silage. Your silage becomes extra-nourishing. Stays
fresh, rich, tasty, green, and sweet-smelling for months and
months. Better order now. Supply is limited.

Dry Boit Fly Killer

Kill flies the easy way with FLY FLAKES. Ask
your dealer for Fasco FLY FLAKES in 2, 5, 10 &
25-lb. bags, 25-lb. drums or 1-lb. shaker cans.
Simply scatter around.
Ask your dealer about FAS-SKAT Dairy Spray.

Distributed by




Thousands Pay Tribute to The Cow
In 20th "June Dairy Month" Program
By: CLAUDE D. KELLY, Foremost Dairies, Inc.
Chairman, Florida Dairy Month Committee
The Florida dairy industry is pleased to join with dairymen and others through-
out the United States, Canada, England, Hawaii and Puerto Rico in the 20th Annual
observance of June as "Dairy Month."
The members of the industry appreciate the interest of the
Governor as well as that of the mayors of various cities, in Dairy
Month, as indicated by their issuing of official "June as Dairy
Month" proclamations.
The idea of the Dairy Month program is to honor and pay
tribute to that great benefactor of mankind, the "cow." Also to
give appropriate recognition to the far-reaching agricultural and
industrial enterprises which have become necessary for the pro-
ducing, processing and delivering to consumers their daily supply
of milk which nutrition authorities have long acclaimed as
KELLY "nature's most nearly perfect food."

There are about 25 million cows
munching away on American-farms or
about one cow to every seven human be-
ings in our country. There are 900,000
farms which produce milk for sale to milk
plants and dairy manufacturers.
Today we in the United States like to
talk of the typical "great American in-
dustry." When we do, we think of steel
or automobile-manufacturing. We might
also think of milk as having a place
among the nation's large and important
America's cows have also produced a
$9 billion dollar industry, at the retail
price level. Out of this total, almost $5
billions goes back to the dairy farmers.
In Florida, figures show that cash farm
income from milk last year was about
$55 million dollars from about 200,000
cows. Florida's milk was produced by
about 1175 dairy farms and processed and
delivered to consumers by about 175
milk plants. The total retail sale value of
this milk was about $100 million dollars.
Milk comes from the cow in thin
streams. Milk production is usually "tom-
puted in hundreds of pounds rather than
in tons. And yet America's 25 million
cows in 19.55 produced 63 million tons
-I repeat, tons-of fluid milk. That is
more than enough to fill a river over
3,300 miles long, forty feet wide and
three feet deep.
Florida's Rapid Dairy Growth
The dairy industry in Florida has de-
veloped rapidly from a small beginning
in 1900 to an estimated over 200,000
milk cows producing 100 million gallons
of milk annually in 1955. The individ-
ual production per cow has increased
from 3,150 Ibs. in 1940 to 4,900 lbs. in
1955 making a 60% increase over these

Only 20 to 25 years ago, about 50%
of Florida's fluid milk supply was im-
ported from milk producing areas hun-
dreds of miles away. This milk was
often of questionable quality. Today, be-
cause of increased efficiencies in milk
production, the development of better
dairy herds (through artificial breeding
and disease control) and great improve-
ments in dairy pasture and forage pro-
duction, Florida's entire fluid milk supply
is produced within the State. The aver-
age annual milk production of Florida
dairy cows has increased 60% since 1940.
However, Florida's 2-million gallon
supply of fluid cream is practically all
imported. Florida imports over 7 million
(Continued on Next Page)


WHEREAS, the State of Florida is always profoundly interested in the
health and physical well-being of its citizens, and
WHEREAS, nutrition research has established the almost universal recog-
nition of milk as nature's most nearly perfect food, and
WHEREAS, the production, processing and distribution of an adequate
supply of fresh, wholesome milk and milk products is recognized as one of
Florida's most important agricultural enterprises and essential to the nutri-
tional, health and economic welfare of a large portion of our people, and
WHEREAS, the dairy industry of Florida, together with the dairy industry
throughout the United States, Canada, England, Hawaii and Puerto Rico,
with the cooperation of the United States Department of Agriculture, has
planned the 20th Annual observance of the month of June as a period in
which the health and life-giving qualities of pure and wholesome milk and
milk products can be emphasized and the importance of the cow, the dairy-
man, and all who have a part in the producing, processing and distributing
of the nation's daily milk supply can be recognized;
NOW THEREFORE, I, LeRoy Collins, by virtue of the authority vested
in me as Governor of the State of Florida, do hereby proclaim the month
of June, 1956, as
in Florida and call upon our people, our civic organizations, our numerous
municipalities and upon the various agricultural representatives and agencies
of the State, to cooperate in any way possible in its observance.

Secretary of State

unto set my hand and caused the Great
Seal of the State of Florida, to be af-
fixed at Tallahassee, the Capital, this
26th day of May, A.D. 1956.


F.D.A. Officers & Directors
Election At Annual Meeting
Six of the Florida Dairy Association's
16 distributor directors and 15 producer
directors, as well as all Association of-
ficers, will be elected at the Annual Busi-
ness Meeting during the 1956 Conven-
tion in Clearwater, June 28.
The Board of Directors amended the
Association by-laws at their June 5th
meeting upon request of the producer
directors changing the term for producer
directors to one year instead of three,
beginning with the next fiscal year, Jan-
uary 1, 1957.
The purpose of the change was to pro-
vide an opportunity each year for the
producers in the various local areas to
select their representative on the Board.
The election procedure now provides
for directors to be nominated at the An-
nual Meeting by a Nominating Com-
mittee. However, the Nominating Com-
mittee is required to give each local
producers association an opportunity to
submit a recommendation for nomina-
tion of a director for that area.
While the adoption of such recom-
mendations are not mandatory upon the
Nominating Committee, it is likely that
they will be.
Five distributor directors whose terms
expire at the end of 1956 are: J. N. Mc-
Arthur, Miami; John Tripson, Vero
Beach; H. B. Pownall, Miami; Gordon
Nielsen, West Palm Beach, and Earl
Lovelace, Tampa.
An additional distributor will be elect-
ed for 1957, making a total of 16 to
match the number of producer directors
which will be 16, including the imme-
diate past president who serves auto-
matically for one year following his term
as president.
Mr. Jimmie Laher, Southern Dairies'
State Manager who was elected June 5th
by the Board to replace C. D. Wayne
(serving as past president-director) and
recently moved from the State, is the
16th distributor director. His term will
also expire at the end of 1956.

Thousands Pay Tribute
(Continued from Page 4)
pounds of cottage cheese annually and
makes about 4 million pounds.
Other than milk, Florida's leading
dairy product is ice cream which, together
with other frozen desserts, has a total an-
nual production of about 18 million
Most of the ingredients for ice cream
manufacture and practically 100% of the
State's butter supply are imported from
out-of-state dairy areas.
Nationally, milk is the No. 1 cash farm
income crop and in Florida it is third.
While Florida ranks 33rd among all the

Directors Name Three
For Board Vacancies
At their June 5th quarterly meeting in
Orlando, the Board of Directors of the
Florida Dairy Association elected two
distributor directors to fill vacancies on
the board and one distributor was named
to the Executive Committee.
H. B. Pownall of Miami, President of
the Velda Corporation, was elected to re-
place Al Wells of Jacksonville, a former
Velda manager, who is no longer a dis-
tributor. James H. (Jimmie) Laher,
Florida Division Manager of Southern
Dairies, who was recently transferred to
Florida replacing Cliff Wayne in that
position, was elected a distributor director
in the place of Wayne who was trans-
ferred to the Southern Dairies home
office at Charlotte, N. C.
Walter Burton, Southern Dairies Jack-
sonville Manager, was elected to replace
Wayne as director member of the Associa-
tion's Executive Committee.
The term for which each of these was
elected expires at the end of 1956.

states in its volume of milk production,
it ranks at the top in milk quality, in
dairy farm sanitation and in dairy herd
Florida and California are ranked by
national dairy equipment authorities as
being the two top states in the use of the
most modern dairy farm equipment in
the production and handling of milk
from the cow to the dairy plant.
Very little Floridamilk is now placed
in the old fashioned 10-gallon cans at
the milking barn, partially cooled in a
water tank and hauled to the plant with-
out refrigeration.
Today, almost 100% of Florida dairy
farmers use electric milk cooling equip-
ment, the majority of which are the most
modern stainless steel, bulk cooling tanks.
Most of the milk is transported from the
farm to the plant in modern stainless
steel, refrigerated milk tank trucks. Many
Florida dairy farms are also now using
the overhead pipeline milking systems
and tank trucks which take the milk from
the cow to the milk bottle without being
exposed to the air.
Local committees of the Florida dairy
industry are sponsoring various activities
in the observance of June Dairy Month
including public milking contests, special
informational programs in civic clubs and
other groups, distribution of special liter-
ature emphasizing the nutritional value
of milk and milk products, the display
and use of special slogans and open house
at all dairy farms and dairy plants for
visits by consumers.

Producers And Distributors
50-50 In F.D.A. Leadership
By: JOHN B. SERGEANT, Vice President
Chairman, F.D.A. Producers Division
The old rule that "a house divided
cannot stand" is certainly true of the
dairy industry, which has many masters
and "would be masters" in all branches
of government.
Local, state and federal laws and reg-
ulatory authority reach every phase of
dairy farm and dairy plant operation. As
a united group the dairy industry can
speak with a most persuasive voice. Dif-
ferences within the industry should be
settled at the "family conference table"
and not in public.
Florida's success in this respect has
been the envy of many dairy states torn
with controversy.
Since the formation of the Florida
Dairy Association in 1946 with member-
ship from all groups of the industry, the
Association has had 3 producer presi-
dents, 3 producer-distributor presidents
and 3 distributor presidents. The 1956
president, W. A. (Bill) Graham, is a
producer and is also President of the
Miami area local producers association.
Beginning with 1954, the 3-year rota-
tion system for the presidency was
changed to a 2-year cycle which provides
that a producer serves as president every
other year.
The Association's "producer" and "dis-
tributor" membership divisions are each
headed by a Vice President and the Pres-
ident presides over the joint meetings and
activities of the two groups which meet
separately when they desire in both di-
rectors and general membership meetings.
The Association's 31 Standing Com-
mittees have 13 producer chairmen and
7 producer co-chairmen. Half the mem-
bership of the Board of Directors and
Executive Committee are producers.
F.D.A. Program Benefits Producers
The Association and the University of
Florida Dairy Department are co-spon-
sors for the two annual "producer train-
ing programs"-the "Herdsmen's Short
Course" and the "Annual Dairy Field
The Florida Dairy Association is also
co-sponsor with the University of Flor-
ida State Dairy Extension Service of the
"Annual Dairy Pasture Contest" among
dairymen and the "Pasture Essay Con-
test" among 4-H and FFA members.
These activities are for basic improve-
ment in dairy farming which will bene-
fit 'both producers and the entire indus-
The Association's cooperation by
awarding trophies in the 4-H and FFA
Dairy Show contests throughout the State
is primarily a producer activity of which
(Continued on Page 6)


Item No. of Instit. No. of Instit. University
Having Equip. not having Equip. of Florida
Batch-type Pasteurizers ......................... ................ 45 1 Y es
High Temperature-Short Time Pasteurizers...... 21 25 Yes
Gravity-type Bottle Fillers .................................... 32 14 N o
Vacuum-type Bottle Fillers ..... .............................. 14 32 Yes
Paper-type Bottle Fillers ........................................ 8 38 Y es
Batch-type Ice Cream Freezers ............................. 46 0 Yes
Continuous-type Ice Cream Freezers .................... 37 9 Yes
Vacuum Pans for Condensed Milk ...................... 9 37 Yes
Equipment for Powdered Milk .............................. 9 37 No
Equipment for Common Type of Chese .............. 44 2 Yes

All but one institution reported that from 1 to 25 students are regularly em-
ployed in the dairy plant. This is tangible evidence that the college dairy plants are
truly serving as laboratories for practical instruction of students.

College Facilities for Teaching
And Research in Dairy Manufacturing
Dairy Division, University of Georgia
This is the second of a series of articles condensed from a Special Committee Survey and
Report to the Milk Industry Foundation concerning "Why there is a nation-wide shortage of
College Graduates in Dairy Science." Professor Henderson as chairman of the committee, sub-
mitted the report to the 1955 M.I.F. Convention in St. Louis. This series is edited and con-
densed for the Dairy News by Dr. E. L. Fouts, Head, Dept. of Dairy Science, U. of F.
Although the facilities for instruction and research in dairy manufacturing in some
dairy departments are far from adequate, others are adequately equipped and are
staffed with well-trained personal. From nearly 100% returns of a questionnaire
mailed to every dairy department, much valuable information has been obtained
relative to the physical facilities in dairy manufacturing in the dairy departments.

In eight states dairy manufacturing or
technology exists as a separate depart-
ment. Two of these are a part of an over-
all animal industries division, but for all
practical purposes they may be considered
as separate departments. Two states have
dairy manufacturing as a part of or com-
bined with food technology. In by far
the large majority of the schools, how-
ever, (35), dairy manufacturing is com-
bined with dairy production. In some of
the western schools, dairy production and
animal husbandry are also combined.
Only three state universities report no
facilities for a program in dairy manu-
Considerable controversy has existed
for many years as to whether or not a
dairy department is justified in operating
a dairy processing plant as a part of the
instructional and research program. Some
institutions have been seriously handi-
capped in their efforts to serve the dairy
industry by rigid restrictions placed upon
them as a result of political pressure from
local distributors. It is the expressed
opinion of many industry leaders as well
as of college staff members that the opera-
tion of a dairy processing plant is essen-
tial to an adequate teaching and research
program. One person has compared the
instructional program in dairy manufac-
turing with that of medicine or dentistry.
Certainly, one would not expect medical
schools to train doctors without the facili-
ties of a hospital. Likewise, one cannot

expect a dairy manufacturing program
to be adequate unless the facilities of a
well-operated processing plant are avail-
able. Such facilities serve the department
as laboratories for instruction as well as
for research.
Within recent years several institutions
have come into possession of new build-
ings for dairy manufacturing. Some of
these facilities are the finest it is possible
to provide. Other states are making plans
for future improvements. The dairy in-
dustry can be justly proud of the progress
most of the institutions have made in
maintaining at least adequate facilities for
basic instruction and research in dairy
However, it may be observed from
Table 1 that some institutions do not
have the type of equipment generally
considered as being necessary for the
adequate training of students in dairy
manufacturing. For example, it is inter-
esting to note that although 21 of the 46
institutions reporting have high tempera-
ture-short time pasteurizers, 25 other
institutions do not have this particular
type of equipment which is used by the
great majority of the modern fluid milk
plants in the United States. Further study
of the table reveals deficiencies oi nther
essential equipment. Several institutions
have equipment adequate for the needs of
the industry in the local area.

F.D.A. Leadership
(Continued from Page 5)
the Association can be proud. In 1951
the Association sent Florida's National
Champion 4-H Dairy Judging Team to
compete in International dairy youth
events in Europe. The Association par-
ticipates in sending the State 4-H Dairy
Judging Team each year to participate
in the National Contests at Waterloo,
The Florida Dairy Association's con-
stant attention and actions in protecting
the interests of dairymen in connection
with various government agencies is im-
portant to all. Among these agencies
are the State Livestock Board, the Milk
Commission, the Dairy Inspection Serv-
ice of the Department of Agriculture,
state, county and city health departments
and the state legislature.
Producer requests made through an
area Producer Director or direct to Sec-
retary E. T. Lay will receive prompt at-
tention. Assistance will be given in
checking and investigating problems re-
lating to milk usage, milk surplus, but-
terfat tests, milk bases, milk prices, etc.,
either with your distributor or with the
Milk Commission.
When requested and justified, an As-
sociatioh "grievance committee" will be
appointed by the president to investi-
gate and make an effort to arbitrate
complaints made by one or more mem-
bers against any other member or mem-
bers of the Association.
This Association magazine-only one
of its kind in the United States-carries
much needed information and public re-
lations materials for the industry to over
3200 persons. All members receive it
as a part of the Association's member-
ship service.
The "Dairy News" began its 6th year
with the First Quarter issue of 1956.
Extra subscriptions to the Dairy News
are available to F.D.A. members at 50
cents a year and every employee of every
dairy in Florida should be receiving it.
Association Policies
The Association believes in the con-
tinuing need for milk price control in
Florida by either the State or Federal
government as may be preferred by the
industry in each local milk market area.
Support of all other Florida laws
serving, regulating and inspecting the
dairy industry with no changes advocat-
ed at this time.
Oppose the including of dairy farm
and plant machinery and equipment un-
der the State Sales Tax where tax is
over $300.00 or the inclusion of milk
and milk products under this tax.
(Continued on Next Page)


F.D.A. Leadership
(Continued from Page 6)
Oppose proposed national law for uni-
form national milk standards and inspec-
tions and free-flow of milk between all
Opposed to and carrying out instruc-
tions of the Board of Directors in pro-
testing unfair purchasing of fluid milk
by Federal military and Navy units in
Florida from out of Florida areas on the
excuse that it is cheaper than Florida
milk but not including the cost of trans-
portation as a part of the cost of such
The F.D.A. has endorsed the pro-
posed Federal-State highway construc-
tion program now being considered by
the U. S. Congress.
F.D.A. Efforts to Prevent Objectionable
Actions of the Milk Commission
The F.D.A. vigorously protested ap-
proval by the Milk Commission of the
proposed order to allow a 15% reduc-
tion of milk prices below those provided
in Milk Commission price orders (which
was not adopted).
The F.D.A. vigorously protested ap-
proval by the Commission of its order
to declare a 1-year moratorium on all
Milk Commission milk prices.
After this order was adopted, the
F.D.A. sponsored contesting to the State
Supreme Court the legality of such an
The F.D.A. has officially appealed to
the Milk Commission to discontinue the
collection of the producer and distributor
tax as long as a moratorium on enforce-
ment of its price orders is in effect.
The F.D.A. has urged the Milk Com-
mission to withdraw its price enforce-
ment moratorium and provide the serv-
ices to the industry which the law .pro-
vides and for which dairymen are pay-

A new and important service to Flor-
ida agriculture has been provided by the
Florida Agricultural Experiment Station
in their new quarterly review and re-
port of the current research projects that
are carried on by the Experiment Sta-
Its purpose is to make information
about agricultural research results avail-
able in popular form to Florida growers,
livestock and dairy producers, ranchers
and other farmers.
The publication, "Florida Agricultural
Research Report," is available free upon
request to "Florida Agricultural Experi-
ment Station, Gainesville, Florida."

E W liquid cleaner

developed specifically

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General purpose cleaners are fine for
many jobs, but cleaning milking
equipment calls for a special type of
cleaner. Now Diversey chemists have
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specifically for milk house use. It's


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with the concentrated cleaning power
needed to keep milk quality at its peak.

New LIQUID DIVO cleans completely
because it penetrates. It's made spe-
cifically to cut through milk film. It
works fast, gets equipment shiny-
bright and clean with less time and
elbow-grease. LIQUID DIVO holds its
cleaning power longer. You get supe-
rior cleaning results, yet actually use
less cleaner! LIQUID DIVO is harmless
to hands or equipment, fully effective
in hard or soft water. You'll like the
handy quart bottle. Order it from
your hauler tomorrow.

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(In Canada: The Diversey Corporation (Canada) Ltd.,
Port Credit, Ont.)



~E~-~ ic~

The first case
in Florida was i
particular herd c
were infected. 1
disease in a 12
proximately 35 F
served in April
was highest in
months of age
being lowest in
cases from diffo
continuously ha,
The first syr
were lacrimatior
L ity of the eye c(
by salivation and
causes emalciatic
with diarrhea o
disturbed nutritic
in most cases,;
Usually by the
itial stage of the

John Adkinson, president of the Pen-
sacola Milk Marketing & Producing As-
sociation at Pensacola, was the principal
speaker at a recent meeting of the Chip-
ola Dairy Association and Chipley. The
two groups, representing about ten West
Florida counties, are considering a con-

The Florida Milk Commission with-
drew its jurisdiction in Dade, Broward
and Monroe Counties, effective April 10,
acting on a petition of a majority of the
producers and producer-distributors of
the area.
The inactivity of the Commission in
the area since a moratorium on milk price
enforcement last October, while at the
same time collecting an administration
tax of 1/5 cent per gallon from the in-
dustry, were listed as reasons for the pro-
ducers' action.
The area could be placed under the
control of the Commission again upon
petition by the producers and a deter-
mination by the Commission that super-
vision of the area is necessary.

A Piggly-Wiggly grocery store man-
ager at Fort Walton, Florida, said he re-
duced the price of milk in half-gallons
for one day from 55 cents to 44 cents,
"to call housewives' attention to the fact
that retail stores are not responsible" for
what he considers too high milk prices.

The T. G. Lee Dairy at Orlando has
set up a branch operation at Mt. Dora
in Lake County, under the name of Lee's
Sunset Dairy. All milk and milk products
distributed will be processed at the Lee's
new dairy plant in Orlando.

Borden's "Elsie and Beauregard" have
been on tour of Florida in recent weeks.
One news story with a picture of the
famous cow and son pair says, "a con-
tinuous stream of visitors, especially the
younger folk, gathered at the courthouse
grounds to see the world-famous Elsie
and Beaurgard housed in their palatial
'farm boudoir'."

A grocery store employee at Lake But-
ler, Florida, has sued a milk distributor
for $3,000.00 damages in connection with
an accident caused by a fall over two
wire milk carriers the dairy driver left
in the aisle of the store.

The South Florida Dairyman's Assoc-
iation helped re-establish dairying in war-
ravaged South Korea through a contri-
bution of $2,535.00 which was used by
the American Korean Foundation to pur-
chase dairy animals in Japan for distri-
bution to 4-H Clubs and Colleges in
South Korea.

MID-YEAR CONVENTION Dairy Accountant-Manager
The mid-year convention of the Florida Available
Cattlemen's Association is slated for June
12-14, with convention headquarters at Thoroughly qualified and experienced
the Manatee River Hotel in Bradenton, man, age 43, family of 3, is available for
according to an announcement from a connection anywhere in Florida, with
Clarence Harrison, Jr., president of the investment if needed. Has served as man-
Manatee Couny Cs A n ager and assistant manager, as well as
Manatee County Cattlemen's Association accountant and auditor. Is familiar with
who are hosts to the meeting. accounting systems of the Milk Industry
Activities will include a pasture tour Foundation, International Assn. of Ice
to Harllee Farms, a boat trip up the Cream Mfrs. and Southern Dairies.
Manatee River, a barbecue and a dance, Write, Editor, Florida Dairy News, 615
Manatee River, a barbecue and a dance, Park St., Jacksonville 4
as well as discussions of timely interest
by outstanding speakers.

Easiest, quickest way known to


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500 sq. ft. of feeding area.


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District Office: Orlando, Florida, Branch Office: North Miami, Florida



Florida's Dairy Councils
Current News of Dairy Council Work in Tampa-St. Petersburg, Miami & Jacksonville
This section of the Dairy News is intended to bring timely information of the
activities of Florida Dairy Council work. The material will be supplied by the
three Council directors in turn.
Dairy Council Material In This Issue Sponsored by
Tampa and St. Petersburg Dairy Council

Hospital Holds "Heirloom" Classes
Like many hospitals throughout the country, St. Anthony's Hospital in St. Peters-
burg holds special classes for prospective mothers. They call these series designed
for the welfare of both the mother and the new baby "Heirloom Classes."
The Pinellas County Red Cross nurses who have charge of
these classes selected the Dairy Council of Hillsborough and
Pinellas Counties as the most appropriate agency to discuss the
nutritional needs of the mother-to-be. Consequently, Mrs. Harriet
Hastings, assistant director, conducted the special session on
Mrs. Hastings was so well received and her enthusiasm for
a good diet during pregnancy was so very effective, that she has

L 1 been engaged for sir
MRS. HASTINGS classes at the hospital.
The Hillsborough and Pinellas Coun-
ties unit of the Dairy Council cooperated
with the Dietetic County Fair from Feb-
ruary 28 to March 3. People literally
jammed the booth to weigh themselves
and to ask dietary questions. This pro-
vided a splendid opportunity for the
special merit of dairy foods in the low
calorie diet to be emphasized.
Another activity on the same general
subject was the series of weight control
lectures held at the Home Demonstration
offices under the general supervision of
the Hillsborough County Nutrition Com-
mittee. Both Mrs. Escuder, director of
the Dairy Council, and Assistant Director
Mrs. Harriet Hastings participated in all

Dairy Council Beams Ads
To Nation's Health Leaders
Twenty-three national professional and
educational journals, covering the medi-
cal, dietetic, and home economic fields,
are carrying National Dairy Council ad-
vertisements this year on the subject of
weight control.
A total of 132 insertions in these pub-
lications will make literally millions of
informational impressions on health lead-
ers who guide consumer eating habits.
Six different ads are involved, each treat-
ing the subject of food and weight con-
trol from a different angle.
During the past two years, National
Dairy Council ads on weight control
have, through a coupon offer, helped to
stimulate the use by doctors of more than
one million diet prescription sheets which
offer to the patient weight control menus
containing dairy foods.

nilar appearance before future "Heirloom"

the meetings and placed very special
emphasis on the important role that
dairy foods play in successful weight
reduction diets.

16 East Church Street
Mrs. Maxine Carter, Exec. Director

102 N. Dale Mabry Tampa
Mrs. America Escuder, Exec. Director
Mrs. Harriet L. Hastings, Asst. Director

769 N. W. 18th Terrace Miami
Miss Marian Cudworth, Exec. Director
Miss Nancy Hinckley, Asst. Director

In the pictures below, Assistant Director of
the Dairy Council of Hillsborough and
Pinellas Counties, Mrs. Harriet Hastings, is
seen explaining the Dairy Council booklet
"For Parents-to-be" to Red Cross Mother and
Baby Care Classes at St. Anthony's Hospital,
St. Petersburg.
Mrs. Harriet Hastings consults with visi-
tors at the Weight Reduction Exhibit at the
Pinellas County Fair in Largo, Florida.

d .


Jacksonville Dairy Council
Holds Ninth Annual Meeting
The interest and loyalty of the mem-
bers of the Jacksonville Dairy Council
was aptly demonstrated on April 24,
when more than 250 persons, members
and their families, braved a severe rain-
storm to enjoy a barbecue dinner and
elect the Board of Directors for the en-
suing year. For entertainment, the new
film, "Admirals in the Making," which
promotes good nutrition especially in the
milk drinking habits of teen-agers, was
The Board of Directors elected for the
coming year are: J. H. Adams, W. G.
Burton, C. B. Caudill, H. H. Hebble,
Brady S. Johnston, Claude Kelly, Mrs.
Margaret B. Long, Walter Nolan, Don-
ald E. Perret, W. C. Sessions, Paul Sim-
mons, H. C. Skinner, and Jim Watson.
At the Directors Meeting, J. H. Adams
was re-elected to serve as President; oth-
er officers are: Cody Skinner, Vice-Pres-
ident; Brady S. Johnston, Treasurer; and
Donald Perret, Assistant Treasurer.

"I early found that when I worked
for myself alone, myself alone worked
for me, but when I worked for others
also, others also worked for me."-Ben-
jamin Franklin.

Children Need More Milk
P. T. A. Survey Discloses
Children shun milk in the home diet
more than in their school lunch menus,
according to a recent nutrition survey
made by the Duval County Council of
Parent Teacher's Associations.
The survey shows that parents need
to give more attention to milk on the
menu in the home, according to Mrs. C.
J. Huffingham, chairman of the P.T.A.
School Lunch Committee, which made
the survey.
She said: "A total of 22,338 children
reported they drank coffee or tea for
dinner, as against 8,623 who said they
drank milk.
"Some 24,712 children reported milk
for breakfast, however, as against 868
who said they drank orange juice.
"Children drink more milk when they
lunch at school than when they lunch at
home, it appears from the survey. A
total of 25,634 said they drink milk in
the cafeteria while only 10,460 said they
drink milk when they have lunch at
"Some 20,460 reported they drink soft
drinks between meals.
"Figures released for a 12-county sur-
vey recently reported that only one-fourth
of the children reported drinking the
recommended three or more glasses of
milk daily, while 55.4 per cent spent
from five to 25 cents on soft drinks."

A two-year $160,000,000 extension of
the federal school milk program was
sent to the White House on a 406 to 0
roll call. The House rejected, 215 to
195, a Democratic attempt to keep the
extension tied up in the controversial
farm bill.
The legislation would provide $10,-
000,000 for the milk program through
next June 30, boosting current year funds
to $60,000,000. It also would provide
$75,000,000 for each of the two years
ending June 30, 1958.
The measure also would boost from
$15,000,000 to $17,000,000 current fis-
cal year funds for the campaign to
eradicate brucellosis and $20,000,000
annually for this program in the two
years starting July 1.

The forty-five model cows which make
up the "herd" of the Greater New York
Program of the National Dairy Council
are a big hit with New York City school
children. And while the children learn
more about dairy cows, they also learn
the importance of milk as a food and a
Model cows are a popular teaching aid.
Hundreds are constantly circulated to
schools by affiliated Dairy Council units.




Yes, the big difference in today's rural scene is
that ever-Ready electric switch! So, for mixing, or
pumping, or scores of other chores .. for con-
venlence, for profit, for more efficient farming . .
Sunshine Service is your big, big value!



Highlights of Annual Field Day Tal
On Dairy Pastures, Feeds and Fora
(PART II of a series covering the principal subjects on the program o
1955 Annual Florida Dairy Field Day held at the University of Flor

The many Florida friends of Joseph L. LO OK S
Hammons regret that his advancement in
the Robert A. Johnston Company has re-
quired his moving to Milwaukee, Wis-
consin. Joe became president of the Allied
Trades Division of the Florida Dairy
Association for 1956 at the election held
at the time of the Annual Meeting in
Clearwater in June 1955.
Jim Stewart, 1955 president of the
Alligator Club, is pinch hitting for Joe
in planning the group activities for the
F.D.A. Convention, June 26-28 in Clear-
Mr. Hammons has been a sales repre-
sentative of the Chocolate and Cocoa
Division of the Johnston Company in
Florida, Georgia and Alabama for the
past 15 years and is widely known in dairy n d IT I
and confectionery distributing circles
throughout the South. In his new posi- a n II I B
tion in Milwaukee, Joe will be assistant
to Harvey A. Hahm, sales manager of the
Chocolate and Coca Division. Unm watched in s field!

CATTLE SHADE Get your hands into a bag of Spartan Quality Dairy, and
you'll agree "MAN, WHAT FEED!" You'll see those big,
STEEL FARM BUILDINGS Crimped Oats...those Crunchy Pellets (contain fine
Write for illustrated catalog and materials)...that tasty Beet Pulp and Wheat Bran...
price lists all "cow-flavored" with fine-spray Molasses. Cows love
iti And dairymen quickly get sold on its milk-making
R. C. Cropper and money-making power. This feed is built to produce!
Macon Georgia
If you're really serious about this dairy business...
most milk for least cost, long cow life, and sturdy
calves . then YOU SHOULD BE AN "SQ" USER!

2c, f 50 us UTr


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Phone Jacksonville 4-2277


Classified Advertising


WATERING TANKS. Ten-foot steel rein-
forced Concrete, 2% feet wide. $60.00, delivered,
$50.00 your truck. Four foot wide tanks, $80.00
and $70.00. Orlando Concrete Specialties. Box
6122. Station 6, Orlando, Florida. Phone 3-4111.

$50.00 per ton F.O.B. our ranch, or we will
ship to you at small additional cost. SQUARE
G RANCH, Phone 989, Leesburg.

LIVESTOCK: Dairy cattle for sale-Four
sales in August. Three, in September.
October 3rd sale, Fairgrounds, Tampa.
Write for locations and dates. Bill Carpen-
ter, Rutherfordton, N. C.



Classification and Official Production

Records Announced For Florida Guernseys
Two Florida Guernsey herds have recently been classified by L. O. Colebank,
Knoxville, Tenn., official classifier for the American Guernsey Cattle Club. Results
of this work tell the breeder the strong and weak points in the conformation of his
herd. By selecting the better cows and breeding them to sires that transmit good
conformation, herd type can be improved.
For John H. Cone, Plant City, 56 cows were classified, with 19 rating Very Good,
22 Desirable and 15 acceptable. Eight daughters of Riegeldale Emory's Cavalier were
classified, four rating Desirable and three Acceptable.
Seven daughters of Riegeldale Ben's Clairvoyant were classified, five rating
Very Good and two Desirable. Seven daughters of Nyala Honor's Royal were classi-
fied with two rating Very Good, three Desirable and one Acceptable.
23 cows were classified, of which two were rated Very Good, nine Desirable and
nine Acceptable. Seven daughters of Dinsmore Fayroyal were classified, two rating
Very Good and four Desirable.
Registered Guernseys Purchased
R. R. JENNINGS, Jacksonville has just purchased the Guernsey sire, Dinsmore
Noble Don, from Dinsmore Dairy Company. This richly bred bull is out of Dinsmore
Maple Connie, that has once been classified Very Good for type and has a production
record of 11,879 pounds of milk and 569 pounds of fat on three times daily milking
for 365 days as a junior four-year-old. He is sired by Quail Roost Noble Yeoman.

has just purchased the registered Guernsey
bull, Sellers Farm S. Highness from L. H.
Sellers, St. Petersburg. The dam is Sellers
Farm Le Elcena and the sire, Pebble-
brook's K. Supreme.
Advanced Registry Tests
are the owners of five cows which have recently
completed official production records as follows:
Arrow Farm Queenetta, an eight-year-old,
produced 16,302 pounds of milk and 696
pounds of fat in 365 days, milked two times
Fin'n Feather Prince's Star, a junior four-
year-old, produced 9,740 pounds of milk and
506 pounds of fat in 305 days on two times
daily milking.
Waldrep's Sunshine Althea, a six-year-old,
produced 13,508 pounds of milk and 566
pounds of fat in 305 days on two times daily
McCullough's Rex's Mary, a seven-year-old,
produced 9,720 pounds of milk and 504
pounds of fat on two times daily milking.
Jenwell O. Eloda, a junior two-year-old,
produced 10,890 pounds of milk and 490
pounds of fat in 365 days and was milked
two times daily.
Jenwell O. Eloda, a junior two-year-old,
produced 10,890 pounds of milk and 490
pounds of fat in 365 days and was milked
two times daily.
more, also has five cows which have completed
production records recently, three on 305 day
records were for Dinsmore Mayroyal Sylph, a
junior three-year-old, that produced 12,869
pounds of milk and 565 pounds of fat on three
times daily milking. Dinsmore Mayroyal
Winnie, a seven-year-old, that produced 13,829
pounds of milk and 563 pounds fat on three
times daily milking; and Dinsmore Noble
Kilspindle, a junior two-year-old, that produced
10,109 pounds of milk and 446 pounds of fat

on three times daily milking. All these met
calling requirements.
The two who made 365 day tests were also
milked three times daily. Dinsmore Conqueror
Elsia produced 13,274 pounds of milk and 633
pounds of fat and Dinsmore Actress Hermia
produced 11,613 pounds of milk and 561
pounds of fat. "Elsia" was a senior three-year-
old and "Hermia" was a junior two-year-old.
A registered Guernsey cow owned by Velda
Dairy Farms, Inc.. Tallahassee, a junior four-
four-old, produced 12,203 pounds of milk and
597 pounds of fat on 305-day test milked
three times daily.
Wardhaven Playboy D. Maud, owned by
CARROL L. WARD, JR., Goldenrod, produced
9,129 pounds of milk and 467 pounds of fat
as a senior two-year-old, milked three times
daily for 305 days while on test.

The dairy judging team from Winter
Haven Senior High School which won
the state championship held at the Flor-
ida State Fair in Tampa, will take part
in the National Future Farmers of Amer-
ica judging contest in Waterloo, Iowa,
at the national congress this fall.
Members of the team from Winter
Haven competed against 135 other FFA
chapters in Florida. They were awarded
a $25 cash prize and a rosette.
The team is composed of Jimmy Dick-
son, Eugene Smith and Robert Thornhill.
Bill Thornhill is an alternate member.
All are in the junior class and are agri-
cultural students at the school. L. War-
ren Harrell is faculty advisor for the
Winter Haven FFA.

STwo New Junior Members



Nearly 900 young people from all over
the United States have been accepted for
membership in the American Guernsey
Cattle Club since this program started in
June of 1955. To become a junior mem-
ber, young people must be the owner of
one or more purebred Guernseys and at
least one of the animals must be registered
or become registered at the time member-
ship is granted. This junior membership
will be in effect until the member reaches
21 years of age.
Two new members in Florida are Susan
W. Wing of Stuart and Max Beebe, West
Palm Beach.

The Future Is Up To Us!
In a recent address President Ray
Brock of the Milk Industry Foundation
made the following significant statement
about the future of the dairy industry.
"Our population increases alone offer
an ever-increasing market and at an ac-
celerated rate ...
"The Secretary of Agriculture, Mr.
Benson, last October called attention to
the fact that Americans are not con-
suming as much milk as the nation is
producing and even at that time, he in-
dicated there was not a real surplus be-
cause Americans were not drinking as
much milk as sound dietary considera-
tions require. I commented that the time
had arrived to stop talking 'milk surplus'
and, instead, to talk and do something
about the 'under-consumption of milk.'
"As fluid milk men, we are the larg-
est single element of the dairy products
processing and distribution industry. We
have, therefore, the primary responsibil-
ity to develop our markets and see to it
that Americans have and use the
proper amount of fluid milk in their
diet-this for all ages of our citizens
where milk-drinking habits vary and
where deficits may, in the long run, be
costly in good health and proper energy."

". As Americans, we feel that in
per-capita consumption we have done an
outstanding job. Yet, from the authentic
figures of 1955, we stood sixth in fluid
milk consumption, surpassed by such
counties as New Zealand, Norway,
Sweden, Switzerland and Canada." . .
. It is very interesting to me to
hear operators who handle other prod-
ucts universally say that there is no sub-
stitute for fresh fluid milk and products
made from fresh fluid milk. The end re-
sult, therefore as to how much and how
large we grow as an industry depends on
how well and how economically we plan
and, ultimately, meet consumer accept-
ance, both in our product and in our


use new

the safe, r

that remo\

of Pinellas County's Dairy Maids on the
lIcoming Committee for the Florida Dairy t' .
ociation Convention.
*ges Public Be Informed
F School Milk Subsidy
2. Raymond Brock, president of the

Jack Dodd with his Guernseys on the GardenLake Plantation Dairy Farm.

Six Generations From A Start in 4-H Work
One of the about-to-graduate young honorary Junior Members of the Florida
Dairy Association who is making a very fine impression as a June Dairy Month
speaker for the industry in Florida is Jack Dodd of Garden
Lake Plantation Dairy at Maitland. Jack will graduate from
the University of Florida this summer and become a senior
member of the producers' division of the Association as he
already has developed a fine Guernsey herd while in the pro-
cess of getting his education.
Jack is modest concerning his success in that he says that it
is often the promotion manager of a star who deserves the
credit. Consequently, he believes that his parents, along with
H. F. Swanson, Assistant County Agent of Orange County,
and Carroll L. Ward, Sr., Orange County Guernsey breeder,
DODD have done much to direct his career along the right channels.
With Mr. Swanson arousing his interest in 4-H Club Work, Mr. Ward made it
possible for Jack to have his first calf. The six generations referred to in the title
refer not to Jack's family but to the family of Lady, his first cow, that in the Fall
of 1949 had the highest score in the 4-H Club Show in Orlando and won for Jack
a three-months old registered Guernsey heifer. This proved to be just the incentive
Jack needed for continuing in his dairy project and it has been "working and win-
ning" for him ever since.
Jack was president of his senior class the help of his father, a cousin, and the
in high school and prior to that year had neighbors the barn was completed and
played football, basketball and run on in use within three weeks. Jack could
the track team. However, since his sen- run the milking machines while attend-
ior year in high school he has worked to ing Junior College because it was near
pay his way along with his school work. home. More help has been required
Just to enumerate the honors he has won during the time he has spent in Gaines-
will reveal how busy he has been. He ville. However he has built up his herd
did his first two years of college at the so that now he is a full-fledged dairyman
Orlando Junior College where as presi- with 59 cows, averaging 7,119 pounds of
dent of the student body he won a trophy milk and 352 pounds of butterfat last
for outstanding service. year.
Other honors won include: a trip to Jack is sold on the value of herd im-
the 4-H Congress in Washington for the provement methods, records on every
outstanding 4-H dairy project in the cow, artificial insemination practices. His
state; a Winn-Lovett scholarship for one cows are on A.R. and D.H.I.A. test. He
thousand dollars through the Farm Bu- works closely with the federal brucellosis
reau organization; a trip to the American eradication program and now has a cer-
Youth Leadership Training Camp spon- tified herd His herd was one of seven-
sored by the Ralston Purina Company teen in the state to make the national
which then gave him a position which butterfat honor roll. Jack is a member of
could have been a permanent one had he the American Guernsey Cattle Club and
not been able to go to college; a trip to on the promotion and milk committee of
the 4-H Club Camp in Washington for the Florida Club. His milk is distributed
Outstanding Achievement in 1952; the as Golden Guernsey.
state showmanship contest at the State This story has touched only the high-
Fair in his last 4-H Club Show. lights in Jack's career thus far. The
Between semesters in the winter of most refreshing thing about a talk with
1953 Mr. Ward helped Jack lay the Jack and about his talks to civic clubs
blocks for his new milking barn. With and others, is his unbounded enthusiasm

for dairying and for purebred Guernseys
in particular. Already a representative
for a Milking Machine Company in
Florida and Cuba, and graduating in
dairy husbandry from the University, he
approaches the future with the idea that
"there is still much to see and learn."
A long time ago he adopted a sort of
motto which goes like this: "Don't worry
about losing your job: make the person
ahead of you worry about his." With
attitudes like these, the name Jack Dodd
will be well-known and Florida can be
proud of him.

The top 20 winners of Florida's vari-
ous district 4-H dairy shows in dairy
cattle judging will compete for member-
ship on Florida's State 4-H Dairy Judg-
ing Team for 1956 in a final contest to
be held in Duval County, June 14th.
The four leaders in this contest will
be Florida's official 4-H dairy judging
team for competition against similar
teams from other states during the Na-
tional Cattle Congress and Dairy Show
next Octdber in Waterloo, Iowa.
The judging is scheduled to take place
at the Holly Hill Jersey Farm and at
Dinsmore Guernsey Farms.

Gap Between Production
And Use of Milk Narrowed
In 1955 there was a 30% improve-
ment in closing the gap between the pro-
duction and consumption of milk, the
National Dairy Council has announced.
The difference between milk produc-
tion and consumer purchase of milk and
milk products during 1955 shrank to 37
pounds of milk per capital, as against a
surplus in 1954 of 53 pounds of milk
per person.
This occurred, partly, because popula-
tion increased faster than did total milk
production (resulting in less milk being
available per person). But there was
also an increase in the per capital use of




The Dairy Herd Improvement Associa-
tion of Orange County held its sixth
annual meeting on March 2 at the office
of the county agent, F. E. Baetzman, in
Orlando with nineteen present. The an-
nual summary of activities for the year
presented by C. W. Reaves, Extension
Dairyman, showed that the 1,868 cows
in the association last year had an average
production of 7,232 pounds milk, 416%
test and 333 pounds butterfat. This was
an increase of 380 pounds of milk and 21
pounds of butterfat over the record of
the previous year.
The 1954-55 summary also showed that
the cows are producing 818 pounds more
milk and 53 pounds more butterfat than
they produced during the first year of
the association's operation six years ago.
There has been a corresponding increase
in efficiency of production over the years
and both E. W. Brannon, Orange County
DHIA supervisor, and C. W. Reaves at-
tributed this to more careful feeding prac-
tices, closer culling, and the provision of
better quality pasture and forage crops.
Many of the dairymen are growing and
storing silage while some are green-
chopping forage and hauling it to the
The feed and pasture study made by
the Extension Dairy office from the
DHIA records revealed that the five herds
in the association which received more
than 40% of their total feed from pasture
and home-produced forages were the low
five in the feed cost per 100 pounds milk
produced. The herd which has the highest
feed cost of all the herds in the associa-
tion secured only two per cent of ts feed
supply from pastures.
The officers, re-elected for another
year, are: C. L. Ward, Sr., president;
B. W. Judge, Jr., vice president; F. E.
Baetzman, secretary; Mrs. A. W. Ballen-
tine, treasurer; and Elbert Cammack, W.
G. Nelson, and H. E. Collins, directors.

Congratulations are in order for Dr.
E. L. Fouts, head of the Department of
Dairy Science, University of Florida. He
is a "grandpop" now. David Fouts & his
wife have a David, Jr., born May 10 in
Burbank, California where David is as-
sociated with a cousin in business. Dr.
Fouts and his wife, Louise, expect to
visit the young folks during the latter
part of the summer.

Organization and election of officers
by the milk producers of Northeast Flor-
ida took place at a meeting in Jackson-
ville, May 21. Jim Acree was elected
president, Kenneth Moore, vice president
and Jim Watson, county agent, secretary
and treasurer.
According to the new president the
objective of the association is the "educa-
tion of producers in this area and the
protection of their interests." "These
interests include milk prices, legislative
matters and all others that pertain to pro-
ducers as a group," he added. Members
of the board of directors are Idwal
Owens, Kenneth Moore, Arthur Thien,
George Johnson, Earl Mattox, Otis Sikes,
J. W. McInarnay, Joe Braun, Jim Carr
and the president.

oli~ JM MUA J~lJ~ o

C ',

There once lived a King who loved milk. He
constantly dreamed of a supply of rich, fine-
flavored milk and in his search he traveled to
many foreign lands. He had promised to give a
solid silver milk pail to the dairyman who
could give him the milk he sought.
Returning home, he met a traveler driving
a herd of fine cows. They were strong-boned
cows with fine coats. He stopped the traveler
and asked to sample the milk from his cows.
He could hardly believe it! This was the milk he
had traveled so far to find.
Finally, when the dairyman and his cows
were safe in the castle, the King asked the
dairyman for the secret of his rich, fine-tasting
milk. The dairyman gave the King a handful
of sweet-smelling dried material. "What is
this?" asked the King.
The dairyman explained that the wonderful
material was Citrus Pulp* dairy feed, the King
rewarded him with a silver milk pail for each of
his cows. The King then ordered all dairymen
in the kingdom to use Citrus Pulp*.
Citrus pulp is an economical carbohydrate
concentrate that is high in T. D. N. and low in
fiber content. For your copy of the booklet
"Florida Citrus Pulp" write today to:


'C1 jIo P. 0. Box 1459. Winter Haven. Florida Dept.


In the last two sentences of the edi-
torial by J. M. Forbis, editor of the
"McClain Newsletter," printed on
page 19 of our last issue, Mr. Forbis
intended to point out that a Memphis
news service representative had called
him concerning the correctness of a
statement made in the Changing Times
Magazine that "Memphis could get
milk 3% cheaper if it used Wiscon-
sin milk" . and that after the re-
porter was advised of the incorrectness
of the statement and that Wisconsin
milk if comparable to Memphis milk,
would actually be no cheaper than
Memphis milk, he decided to cancel
his story quoted in Changing Times

* 1


Members of the Dairy Industry throughout the State are invited to please
send to the "Florida Dairy News" all news about dairies, dairying and the
good people who devote their time, talents and money to this great industry.
-The Editor.

State Chamber Begins
Dairy Industry Survey
A special committee of the Florida
State Chamber of Commerce, appointed
by resolution of their Board of Directors,
will hold its initial meeting June 19th
in Tampa.
The purpose announced for the survey
is to make an over all study of the opera-
tion of the Florida dairy industry includ-
ing the character and adequacy of the
state's milk supply, the laws under which
the industry operates and the problems
involved in the industry's present and
future developments.
Members of the committee are: Ralph
J. Blank, Sr., West Palm Beach; former
Governor Doyle E. Carlton, Tampa; B.
J. Alderman of Grandin, president of the
Florida Cattlemen's Assn.; Wilton L.
Adams of Coral Gables, regional man-
ager of the Farm Service Division of
General Mills; T. G. Lee, Orlando,
representing the Florida Farm Bureau
Federation; and W. R. Hancock, Tampa,
Agricultural Council. The advisory com-
mittee includes Dr. E. L. Fouts, head of
the department of dairy science and C. W.
Reaves, state extension dairyman, both
of the University of Florida; and Sam
Noles, milk consultant, Florida State
Board of Health of Jacksonville.

West Florida Dairy Show
To Be Held In August
Thursday, August 9, has been selected
as the date for the annual West Florida
Dairy Show, so that 4-H Club and F.F.A.
members will be better able to attend and
have more time for grooming and prepar-
ing their animals for the Show. For the
last two years this Show has been held in
November following a series of local
shows. Other advantages of a summer
show were also considered by the spon-
sors of the show, representatives of the
dairy industry and agricultural agency of-
ficials who met to choose the date.
An agreement was reached for enforc-
ing higher requirements, screening the
entries to insure higher quality of animals
in this year's show. J. E. Davis, County
Agent of Washington County, Chipley, is
the mangaer for the Show. The Show
has an open division in addition to the
4-H Club and F.F.A. competition, and is
regularly held in the livestock pavilion
at Chipley.

Speakers To Be Provided On
Federal-State Milk Control
With a one-year moratorium in effect
on enforcement of its milk price orders
by the Florida Milk Commission and the
future of the Commission's actions in
doubt, pending a decision of the State
Supreme Court on the legality of the
moratorium as well as the constitutional-
ity of the law, Florida dairymen are
anxious to learn what they can about the
nature and effectiveness of Federal price
control and what its benefits might be
in Florida by comparison with State milk
price supervision.
Realizing the importance of making
such information available, the Florida
Dairy Association has arranged for well
informed speakers on both Federal and
State Milk Controls for both the As-
sociation's Annual Convention at Clear-
water, June 26-27-28 and at the Annual
Dairy Field Day meeting at the Univer-
sity of Florida, July 19-20.
Speaking at the Annual Convention
will be Mr. E. W. Tiedeman, Director of
the Dairy Division of the American Farm
Bureau Federation. On this program also
will be the Administrators of the Florida
and Georgia Milk Commissions.
For the Annual Field Day program
speakers provided are J. K. Webb, Man-
ager, the Northwest Louisiana Pure Milk
Producers Assn. at Shreveport, and J. K.
Mahood, Chairman, Pennsylvania Milk
Control Commission, Harrisburg, who
also is a milk producer.

Bill Gunter Gains
More Recognition
Bill Gunter, chairman of the Honor-
ary Junior Members of the Florida Dairy
Association because of the many honors
he has already won and the service he
has rendered dairying and the FFA in
Florida, has gained still further recogni-
tion for his ability and leadership.
The Florida Jaycees at their recent con-
vention in Tallahassee named Bill as one
of the five "Outstanding Young Men" of
Florida. Previously, he had been named
the outstanding young man of Suwanee
County during the past year and award-
ed the Distinguished Service Award of
the Live Oak Junior Chamber of Com-

Some Things Federal Milk
Market Orders Do Not Do
Mr. H. L. Forest, Director of the
Dairy Division, Agricultural Marketing
Service, U. S. Department of Agricul-
ture, speaking at a California dairy group
meeting, pointed out the following things
Federal milk price orders do not do:
"1. Federal Milk Orders do not guar-
antee a given level of price-only a price
related to other conditions.
"2. They do not guarantee farmers a
market. They help create an orderly mar-
ket in which farmers can find a buyer
for their milk.
"3. They do not control production.
They do encourage a more even produc-
tion of milk.
"4. They do not restrict the marketing
of milk by farmers in any market. They
do price such marketing uniformly.
"5. The Act provides that 'No market-
ing . order . shall prohibit or in
any manner limit, in the cae of the
products of milk, the marketing in that
area of any milk or product thereof pro-
duced in any production area of the Unit-
ed States'."

4-H "Chain" Calf Award
Started In Duval County
Dupont Magill, dairyman of Dins-
more, has started a "chain" award for
outstanding 4-H Club work in Duval
County by giving a registered Jersey calf
to Wallace Ortiz of Baldwin High
School, who was selected on the basis of
five years of club work. This announce-
ment was made by Asst. County Agent
Howard Taylor, who said that the two-
month old registered Jersey heifer was
the first such award to be given by an
individual dairyman although Mr. Ma-
gill has previously given about 12 grade
jersey heifers to 4-H Club boys.
When the calf matures, Wallace will
give Mr. Magill the first heifer calf born;
Mr. Magill, in turn, will present the new
calf to a deserving 4-H boy and the
chain .will be continued.

George Edmondson Granted
Milk-Distributor License
One of the actions of the Florida Milk
Commission's regular monthly meeting
for April was the approval of an applica-
tion submitted by George Edmondson, a
Venice, Florida, milk producer, for a
bob-tail distributor's license.
Under the license, Edmondson, who is
president of a milk Producers Associa-
tion, will be a distributor for the Land
O'Sun Dairy of Sarasota in the Venice
Edmondson's becoming a distributor
may pose a problem for the producer
group which he heads due to a provision
of the Charter of Association which bars
a distributor from membership.


wes to Charlotte II

rn Dairies announced recently LUaiy t
on of Cliff Wayne of Miami
President in charge of opera-
i his removal from Florida, TH E FLO lI
where he had served T FL
t- since 1951 as man-
ager of the Florida
S Division, to the
Southern Dairies H ave A
Headquarters in
Charlotte, N. C.
During h is five
S year stay in Florida,
I C Cliff Wayne served
IER as a director, for
two years as Vice
,and in 1955 as President of
ida Dairy Association. Before
o Florida, Wayne had served as
of the Georgia Dairy Associa-

H. Laher, Jr., formerly South-
ie Manager at Wilson, N. C.,
:d to replace Wayne as Southern
Florida Division Manager.
iad served at Wilson since 1952
r to that time, in Washington,
tlanta, Greensboro, N. C., and
ern's General Office at Char-

Dairy Association directors
mmie Laher to the vacancy on
i created by Wayne's transfer,
ed him to the directorship on
I of the International Associa-
Ice Cream Manufacturers for
vhich Wayne held. The Gardei

.ef in the JLT

re Dairies Telling the Story That-- -

*I 1 J YI ILI.\ rIP.1LJ J4\iL JnJ i-iLV %.
Florida consumer milk prices during May were disclosed a;
many areas of the country by the May 17 national fluid milk an
Agricultural Marketing Service, U. S. Department of Agricult
The Florida price of pasteurized grade A milk varies from :
and Tampa areas to 27 cents a quart in the central and norl
the average falling below 26 cents. While the April milk
U.S.D.A. shows 36 areas of the country as having a pasteuri2
than 25 cents, the report showed 8 areas had a price equal t
of 27 cents, and 8 areas as having a milk price higher than F
pasteurized milk.
Since the U.S.D.A. Milk Prices Report A summary of tl
for May, from which this data is taken, 51 areas included
was issued, milk prices in Florida's neigh- shows 14 areas @
boring state of Georgia have been in- 251/2 cents, 17 area
creased one cent a quart by the Georgia @ 2612 cents, 9
Milk Commission. This makes the Flor- areas @ 28 cents, 4
ida comparison even more favorable than and 2 areas @ 29
the data in this summary indicates. It is of interest t

Allied Trades Members
Florida Dairy Association June 15, 1956
Adams Packing Association, Inc. Liberty Glass Co.
Amco Feed Stores, Inc. Lily Tulip Cup Corp.
American Seal-Kap Corp. Limpert Bros., Inc.
Anheuser-Busch, Inc. Liquid Carbonic CorF
B & W Canning Co., Inc. Lowe, Joe Corp.
Batavia Body Co. Mahoney, S. H., Extrt
Bloomer Bros. Co. Maryland Baking Co.
California Spray-Chemical Corp. Martino, P. C., & Co.
Certified Products Co. Meyer-Blanke Co.
Creamery Package Mfg. o. Michael, David, & Co
Dairypak, Inc. Miller-Lenfestey SupF
Dari-Tech Products Corp. Miller-Machinery & S
Chas. Dennery, Inc. Miller Machinery & S
Diversey Corp. Mohawk Cabinet Co.,
Dixie Cup Co. Mojonnier Bros. Co.
Eskimo Pie Corp. Morris Paper Mills
Ex-Cello Corp. Murphy Body Works
Farmers' Cooperative Exchange National Pectin Produ
Florida Citrus Canners Coop. Newth-Morris Box Cc
Florida Feed Mills Olin-Mathieson Chem
Florida Juice, Inc. Owen-Illinois Glass C

Florida's Milk Price Control
Muddle Still Unsolved
Florida milk producers in the Miami
and Palm Beach areas have had their
milk checks reduced at the rate of ap-
proximately 100 thousand dollars a
month as a result of a retail milk price
reduction of one cent a quart in Miami
and two cents a quart in the Palm Beach
Failing to get help from the Florida
Milk Commission, which went on a milk
price enforcement vacation last October
for one year, the Miami and Broward
County producers have applied for and
are working at top speed in an effort
to get Federal milk price control into
operation in the area.
In the meantime, the Miami area pro-
ducers also petitioned the inactive Flor-
ida Milk Commission out of the area in
order to save further payment of taxes
to its administrative fund which is now
approaching 100 thousand dollars.
Acting upon the verbal appeals of a
large majority of the West Palm Beach
area producers that the four cents a gal-
lon price cut (passed on to them by
their distributors) was causing them to
lose money, the Florida Milk Commis-
sion voted to return to price enforce-
ment in that area.
Within a few days, however, under
pressure from Governor Collins, the
Commission voted to cancel the prev-
ious action and continue with the price
enforcement moratorium.
The same action of the Commission
first recontrolled and then withdrew
from enforcement in the Pensacola area.
In the meantime, Governor Collins ac-
cepted the resignation of the Milk Com-
mission producer member, Ben S. War-
ing of Madison, and appointed Wilbur
Casey, well known Pinellas County dairy-
man of Largo, to membership on the
Mr. Casey and the Commission have
started a serious study of milk produc-
tion costs in the Palm Beach area so that
a fair decision can be made as to the
price which producers are entitled to get
for their milk, based on reasonable pro-
duction costs.
The Commission has announced that
a similar study will be made in the Pen-
sacola market area.
The Commission also voted at its May
meeting to enlarge its staff of deputies
and to begin regular auditing of milk
purchases and milk usage by milk dis-
tributors as a service to producers.
In the meantime, the State Supreme
Court continues on and on without an-
nouncing a decision on the case brought
before them last November challenging
the legality of the Milk Commission
moratorium on price enforcement.
Under these circumstances, a consid-
erable sentiment is growing in the indus-

Importance Of Voting
For those that failed to vote in Flor-
ida's recent primary elections . and to
those of us who sometimes entertain the
thought that our one vote does not count
S. here are some convincing examples
of the value of just that one vote-
!ONE VOTE elected John Quincy Adams
ONE VOTE elected Thomas Jefferson Pres-
ONE VOTE passed military conscription
in 1921.
ONE VOTE created the State of California.
ONE VOTE created the State of Washing-
ONE VOTE created the State of Texas.
ONE VOTE created the State of Idaho.
ONE VOTE elected Oliver Cromwell.
ONE VOTE made France a Republic in
ONE VOTE ended France as a Republic in

try, and particularly among producers,
in favor of petitioning the Milk Com-
mission to reinstate their price enforce-
ment at the farm level. While many be-
lieve enforcement at the.producer level
only is not practical, there is a strong
inclination to accept it for whatever it
may prove to be worth.
Central Florida producers have also
applied for and are working toward the
possible acceptance of a Federal milk
price control order.


of the popular "dairy month"
that is attracting more than usual
says, "If You Must Drink and
Drink MILK and Stay Alive."


KLEER-MOR Most efficient alkaline
cleaner yet formulated
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Rapid penetration and soil removal.
NU-KLEEN An organic acid detergent
for removing lime and
milestone. Used alternately with
KLENZADE X-4 Liquid sodium hype-
ohlorite sanifiser.-
unsurpassed for reliability and bac-
Ask Your Co-Op or Dealer
4 Klenzade Products, Inc.


Here's why FFF Brand

Fertilizer gives Growers...


Florida Favorite Fertilizer is different. It is
especially formulated for YOU the grower.
There's no hit or miss with FFF Brand. Flor-
ida Favorite Fertilizer is made by men who
know Florida crops and soils. This means top
yields and quality from each acre you plant.
A fleet of 15 trailer truck units giving com-
plete and on the spot field service is stand-
ing ready to serve you. This direct Fertilizer
service to 'he field, grove or pasture will
save you lime and money. Try FFF Brand
Fertilizers. You'll profit too!

fa ori dafertlize

favorite fertilizer ] "-




Extension Service Dairy Products Laboratory
Dairy Farm Research Unit Agricultural Experiment Station

1956 Annual Dairy Field Day Meeting

Scheduled For July 19-20 At U. of F.

Program to Feature Milk Marketing, Production Costs
Silos, Pipeline Milking and Farm Research Tour
The University of Florida Department of Dairy Science and the Florida Dairy
Association as co-sponsors of the Dairy Field Day Meeting held annually at the
University of Florida, Gainesville, have announced the dates for the 1956 meeting
as July 19 and 20. This will be the 21st Annual Field Day Meeting.
Dr. Sidney P. Marshall heads the program and arrangements committee for the
University Dairy Department and Jack McMullen, prominent producer of Clear-
water, Florida, heads the Field Day Committee of the Dairy Association.
The Committee held two program planning sessions-one, March 15 in Orlando,
and one at the University, April 5.

Program Is Outlined
Due to the considerable interest in
Milk Marketing Programs brought about
by the one year moratorium on price
enforcement adopted by the Florida Milk
Commission last fall, the Program Com-
mittee has planned to devote most of the
first half-day program session to this
Guest speakers will be heard on both
Federal milk price control and State milk
price control. These speakers will be fol-
lowed by a panel discussion and a ques-
tion period.
The speaker on the operation of Fed-
eral controls will be J. K. Webb, Man-
ager of the Northwest Louisiana Pure
Milk Producers Association at Shreve-
port, La. Mr. Webb has had wide exper-
ience in connection with producer prob-
lems in the Federal market order areas of
both Louisiana and Texas.
Speaking on State milk price control
will be J. K. Mahood, a Pennsylvania
Dairy Farmer, Holstein Breeder and pre-
sent Chairman and Director of the Penn-
sylvania Milk Control Board.
Dr. E. W. Cake of the University of
Florida and others will join Webb and
Mahood in the panel discussion and
question period.
Other Speakers Scheduled
Among the other speakers for the af-
ternoon and morning program sessions
are: R. E. Mather, Babson Bros. Com-
pany of Minneapolis, who will speak on
"The Place of Milking Parlors In Dairy
Dr. Harry Roberts, Miami, Dairy Spe-
cialist and Assistant Dade County Farm
Agent, who will speak on "Milk Pro-
duction Costs."


T. Wilson Sparks, Assistant Florida
State Extension Dairyman, who will
speak on "Planning Milking Facilities In
Dairy Barn Design."
Herman Boyd, Miami, and Elbert Cam-
mack, Orlando, prominent dairymen, who
will discuss "The Merits of Horizontal
and Vertical Silos."
Other speakers are the winners of the
1955-56 State Dairy Pasture Contest who
will discuss their winning pasture pro-
University Farm Tour
One of the most enjoyable and profit-
able features of the Field Day are the
sessions held the second day at the Uni-
versity Dairy Research Farm and the
directed tour of the various experimental
projects in progress.
This portion of the program also in-
cludes an exhibit and demonstration of
dairy farm equipment and a barbecue
Annual Awards Dinner
The Program Committee has again
provided for the dairy supply men's
party at the end of the first day's pro-
gram. This will be held at the Hotel

The University of Florida
Schedule of 1956 Special Events

July 19-20
21st Annual
For milk producer-distributors, milk pro-
ducers, dairy processors, herdsmen, county
agents, vocational agriculture teachers, vet-
erinarians, DHIA workers and equipment
and supply dealers.

August 21-23
25th Annual
For dairy herdsmen, herd owners, dairy
farm helpers, DHIA supervisors, producer-
distributors and milk producers.

October 11-13
19th Annual
For dairy plant superintendents and assist-
ants, managers, owners, dairy plant employ-
ees, producer-distributors, equipment and
supply dealers.

The Annual Dinner program and
Awards Banquet, to 'be held the evening
of the first day, will be a highlight of the
meeting. In addition to the announce-
ment of the various "production effici-
ency," "pasture contest" winners, and
other awards, this program will feature
entertainment and a surprise guest
Field Day Headquarters
Headquarters for those attending the
Field Day will be at the Hotel Thomas,
where Florida Dairy Association Secre-
tary Andy Lay and F.D.A. Field Day
Chairman, Jack McMullen, will be in
charge. Registration desks will be open
at 10:00 A.M. the opening day at both
the Hotel Thomas and the University
Dairy Laboratory Building.
"Early Birds" will have a lunch :get-
together at the Hotel Thomas at 12:00
noon on the 19th.
F.D.A. Directors To Meet
Directors of the Producers Division,
Florida Dairy Association, will have a
dinner and business meeting at the Hotel
Thomas at 7:30 the evening of July 18,
and will hold a special conference at
10:30 A.M. the morning of the 19th
with U. F. President Wayne Reitz, staff
members of the College of Agriculture
and the Department of Dairy Science.
F.D.A.'s Field Day Chairman Jack
McMullen, Producers' Division Chair-
man John Sargeant, and President Bill
Graham urge that producers plan now
for attendance at this biggest producer
meeting of the year and that you do not
overlook making your room reservation
in advance.


Dairy Science Club News
At University of Florida
Alberto Finol and Robert Moseley, re-
porters for the University of Florida
Dairy Science Club, have reported the
following club activities:
Exhibit at Agriculture Fair
The Dairy Science Club exhibit at the
Agriculture Fair, which was sponsored
by Alpha Zeta had the dairy producer
in mind. The theme was "Better Pastures
for Greater Profits."
The Agriculture Fair Committee was
headed by Dick Holtsclaw, Charlie Dun-
nigan and Charlie Becker were the com-
mittee members. All the work was done
by club members. The object was to
give a planned yearly pasture program
and show how better pastures give great-
er profits by reduction of feed costs. It
showed three pastures, excellent, fair,
poor, the amount of supplement needed
to produce thirty pounds of four percent
milk, and the cost of each and the total
feed cost for the milk. Some literature
was handed out which gave more de-
tailed information.
The theme of the exhibit was well pre-
sented and it added tremendously to the
success of the fair.
D. S. C. Annual Meeting
The Dairy Science Club's Annual
Meeting was held in the form of a Bar-
B-Que on March 17 at the University of
Florida Dairy Research Unit. Among
those attending were the Dairy Science
Department's staff, workers, and their
families. Over 100 persons attended,
gathering around a cheerful bonfire in
the delightful outdoor Florida spring
The delightful evening was compli-
mented by the participation of Univer-
sity of Florida students who generously
contributed to the entertainment. The
program, under the direction of Bill Har-
rod, opened with a series of western
songs continuing with harmonica and
piano playing and ending with a novelty
of hill-billy tunes. Dr. E. W. Cake, mas-
ter of ceremonies, colored the program
with laughter from his jokes and stories.
Compliments go to Dr. H. H. Wilkow-
ske, Faculty Advisor and George Mili-
cevic, Jr., President, of the Club for co-
ordination of the event.
Among the special guests for the eve-
ning were Dr. M. A. Brooker, Dean of
the College of Agriculture, and Dr. E.
L. Fouts, Head of the Dairy Science De-
partment. Officers of the Club
Officers of the Dairy Science Club
elected at the Annual Meeting are: Doug
Boyette of Hollywood, president; James
Thornhill of Winter Haven, vice presi-
dent; Karen Berls of St. Augustine, Sec-
retary and Treasurer; Robert Moseley of
Winter Park, reporter; and, Dr. H. H.
Wilkowske, as faculty advisor.

Officers and directors of the Florida Association of Milk and Food Sanitarians for 1956
are: seated left to right, H. H. WILKOWSKE, Secretary-Treasurer, Associate Professor,
University of Florida, Gainesville; H. H. ROTHE, past president, State Dairy Supervisor,
State Department of Agriculture, Gainesville; SAM O. NOLES, president, Milk Consultant,
State Board of Health, Jacksonville; and J. H. BAKER, vice president, City Sanitarian, Ft.
Pierce. Standing, the directors in same order: J. D. ROBINSON, State Dairy Supervisor,
Plant City; P. J. GRIFFIN, superintendent of Borden's Dairy, Tampa; I. S. MASSEY, milk
sanitarian, Escambia County Health Department, Pensacola; W. H. JORDAN, dairy in-
spector, Miami, DAVID D. FRY, laboratory technician at T. G. Lee Dairy, Orlando; and
L. E. FORD, State Dairy Supervisor, Hialeah.


By: H. H. WILKOWSKE, Secy-Treas.
The twelfth annual meeting of the Florida Association of Milk and Food Sani-
tarians was held March 20-23 at the University of Florida, Gainesville, with 140
persons participating.
The officers and directors elected are shown in the accompanying photo.
Ten year Citation Certificates were awarded to Sam Noles, Milk Consultant
with the State Board of Health, Jacksonville; Lyle L. Chaffee, Milk Sanitarian,
Pinellas County Health Department, St. Petersburg; Gustav Bennett Ulvin, Chemist
and Bacteriologist, Gustafson's Dairy, Green Cove Springs; and Prue D. Shirley,
Supervisor, West Coast Milk Producers Association. The framed certificates read:
"In recognition of outstanding service in the Florida Association of Milk Sanitarians,
active membership in the International Association of Food and Milk Sanitarians,
regular participation in the annual conferences conducted by the department of
Dairy Science, University of Florida Agricultural Experiment Station, and for con-
tributing to the improvement and protection of public health through the sanitary
control of production, processing and distribution of dairy products."
The principal speakers on the program E. Russell Jackson, Florida State Board
were: of Health and President-elect of the Na-
Dr. Robert P. Myers, Bacteriologist, tional Assn. of Sanitarians.
Training Section, Robert A. Taft Sani- Ezra P. Yocum, Southern Dairies'
tary Engineering Center, Cincinnati. Fieldman, Marianna, Fla.
B. G. Tennant (IAMFS Sanitarians Mr. Alex G. Shaw, Chief Supervisor,
Award Winner of 1955), Chief Sani- and J. D. Dennis, Bacteriologist, both
tarian, Escambia County Health Depart- of the Dairy Division, State Department
ment, Pensacola, Fla. of Agriculture, Gainesville.
Dr. J. O. Bond, State Epidemiologist, Ralph D. Turlington, State Represen-
Fla. State Board of Health, Jacksonville. tative for Alachua County.
Garland M. Riegel, Metallurgist, Re- J. C. Keller, Entomologist, Agricul-
public Steel Corp., Cleveland, Ohio. tural Research Service, U.S.D.A., Or-
Nalls Berryman, Director of Florida's lando.
Weights and Measures Division, State In addition to doing an excellent job
Department of Agriculture, Tallahassee. of presiding for the meeting, President
John Marshall, Secretary, Technical H. H. Rothe, deputy dairy supervisor of
Committee, Dairy Industries Supply As- the State Department of Agriculture,
sociation, Washington, D. C. concluded the session with an inspiring
Armin A. Roth, Wyandotte Chemical address on "The Qualities of a Success-
Corp., Wyandotte, Michigan. ful Professional Sanitarian."


The Fort Harrison Hotel, Clearwater, Florida,site of the 1956 Dairy Association Convention.

1956 Florida Dairy Convention, June 26-28, In Clearwater
Features National Leaders in Marketing & Public Relations

Return to Delightful Clearwater and the Fort Harrison Hotel With Exceptional
Program Promises Florida's Finest Convention
"Probably the most important meeting ever held by the Florida Dairy Industry"
is the opinion expressed about the 1.956 Annual Meeting and Convention of the
Florida Dairy Association by the Convention Program Committee, comprised of
President Bill Graham and the two Association Vice Presidents, Tom Lee, Dis-
tributor Division Chairman, and John Sargeant, Producer Division Chairman.
The reasons pointed to by the Committee for placing such importance on the
1956 Convention are (a) the seriousness of the problems to be considered and the
decisions to be made, (b) the timely program, and (c) the top ranking speakers and
authorities on the dairy industry who will participate in the program.

Challenging Program Subjects
A look at the Convention program
topics for speakers and discussion reveals
the objective of the program planners to
meet today's most pressing problems
head-on and to seriously seek their solu-
Among these subjects are: (a) Con-
sideration of the need and merits of milk
price regulation, State and Federal; (b)
A Long Range Program of Education,
public relations, advertising and research
under a proposed new state law; (c)
Milk and Ice Cream Sales promotion;
(d) Better promotion of the School
Milk program; (e) Better regulation of
imported milk; (f) Value of milk to
young and old; .(g) Surveying public
opinion of the Dairy Industry and its
products; (h) Progress in Dairy Science
and Research; (i) Fair handling of the
surplus milk problem.
Prominent Speakers Listed
Probably the longest distance ever
traveled by a speaker to the Florida
Dairy Convention will be that of Mr.
W. B. Woodburn, Executive Director of
the California Dairy Advisory Board who
will fly to Florida from Sacramento,
Mr. Bryan Blalock from Marshall,
Texas and Mr. E. W. Tiedeman from
Chicago will travel the next farthest dis-
tance. Mr. Blalock is a nationally promi-
nent speaker of The Borden Company,
while Mr. Tiedeman is head of the Dairy

Division of the American Farm Bureau
From Washington will come Mr. Car-
roll Bateman, Public Relations Director
of the Milk Industry Foundation, and
George Hennerich, Director of the Ice
Cream Merchandising Institute, Inc.
Lloyd Langdon, Executive Vice Pres-
ident of the North Carolina Dairy As-
sociation, is another out-of-state speaker.
Speakers selected from among our own
Florida co-workers are: Dr. E. L. Fouts
and Dr. Howard Wilkowske, Department
of Dairy Science, University of Florida,
and Dr. Ouida Abbott, Head of the U.F.
Department of Home Economics; Mrs.
Thelma Flanagan, State School Lunch
Supervisor; Mrs. America Escuder, Tam-
pa Dairy Council; C. W. Reaves, State
Extension Dairyman; and Alex Shaw,
Chief State Dairy Supervisor.
Convention Recreation Program
Busy planning the recreation and en-
tertainment portions of the Convention
are Mrs. George Boutwell, President of
the Ladies' Auxiliary, and her program
committee. The Golf Tournament is in
the capable hands of Henry McClanahan
and the Alligator Club's reception and
entertainment plans are being arranged
by O. L. Bobo, Bill Decklar, Syd Len-
festey, Jim Stewart, George Heine and
Russell Bevan.
Special local arrangements for fishing,
boating, sightseeing and transportation
have been assigned to Jack McMullen,


Joe Dulligan and Russell Bevan.
Swimming and sun-bathing will be
popular recreation features both in the
beautiful Fort Harrison swimming pool
and on the beaches.
The first evening will be a "Florida
Party," not Western, not hill-billy-just
being yourself, Florida style. Beginning
with the Alligator Club reception and
reunion party, the Tuesday night pro-
gram includes a buffet supper followed
by the Alligator Club's entertainment
and dance program.
Wednesday afternoon will be open for
the golf tournament, sightseeing, fish-
ing, boating and possibly a dairy farm
Wednesday night begins with the
Board of Directors' "Open House" fol-
lowed by the Annual Banquet program
and after that, dancing.


Clearwater Beaches above are only a few min-utes from the Fort Harrison Hote
Hotel Reservations F. D. A Directoi
While the Fort Harrison Hotel is plac-
ing practically 100% of its rooms at the FOr Annual Con
disposal of the Dairy Convention, it ism o M ,
important that advance reservations be Program of Milk Sales, Ed
made as early as possible. After two years of prelimir
The special room rates given this to the needs of the Florida Da
Convention of $5.00 single and $8.00 Dairy Association voted at the
double, in this fine, completely air-con- m t t A'
ditioned, modern hotel offers to Florida m to e A iatn nn
-a program to be patterned a
dairyman a bargain opportunity for a the Dairy Industry leaders as tl
first class vacation at economy prices, tion program in the country.
while enjoying at the same time all the The program, which in som
benefits and entertainment of the Con- mi wo o a a n a
mission, would operate as an a
mention, the name of the Dairy Indusl
The hotel makes no extra charge for It would be created by the 1
children under 12 occupying the same and would become effective or
room with parents. Provisions will be wide basis after approval by re
made for attendants to keep and super- vote of 60% or more of the sth
vise recreation for the children, producers and milk distributors
The program, which wouh
Ladies' Special Program nanced by a small tax on both .
Planned At Convention ducers and distributors, woulc
Mrs. George Boutwell, president of a statewide consumer education
the F.D.A. Ladies' Auxiliary, and Co- (dairy foods and nutrition)
Chairmen Mrs. C. E. Donegan, Largo, now being conducted under the
and Mrs. Leon Sellers, St. Petersburg of Dairy Council Units in the Ta:
the local ladies' Arrangements Commit- ami and Jacksonville areas only.
tee, have announced the following pre- also include publicity, exhibits,
liminary plans for the Convention La- ing and research designed to p
dies' Auxiliary program- better understanding of and a m
In addition to beine invited to attend spread use of the products of th



>r five days late in January, Herman Boyd and Kent Price, president and
easurer respectively of the Florida Holstein-Friesian Cattle Club, enjc
trip to South America where they judged the Dairy Show at the 5
al Exposition in Manizales. Addressed as Dr. Boyd and Dr. Price, they we
:s from North America and the royally entertained guests of the State of I
ie trip itself with stops in southeastern Cuba and Kingston, Jamaica before
olombia was thrilling with its variety. They saw the sugar cane fields of
custom-free store of the rum industry in Jamaica. Then the coffee o
finding Bogota at 9000 feet elevation was extremely different and inter,
teep hilly country is intensively cultivated and there are four other bre,
besides the dairy breeds. The Florida men reported that both the cole
rmation of the native cattle is very strange but almost all of the dairy catl
imported stock with Holstein predominating. There are some very good
with Ayrshire and Brown Swiss ranking next in prominence with some ]
o days were given to judging the
cattle and Mr. Boyd and Mr. Kent Holsteins Win Georgia Av
that there were more spectators at In Dairy Herd Improven
de than at any state show in this Holsteins-fast coming into thei
-y. Judging was done in English throughout the Deep South-m;
loud speakers and translated into clean sweep of Georgia Dairy Her
sh by the Executive Secretary of the provement Association honors in
ibian Holstein-Friesian Club. The The herd of E. H. Betzer, Thom,
ainment included both a bull fight had the state's top production aver;
cock fight. 12,187 lbs. of milk and 448 lbs <
turning to Bogota after completing Mr. Betzer brought 19 Holsteins
official duties, Mr. Boyd and Mr. him when he moved from 01
visited a number of Holstein farms Georgia in 1952.
ie National Artificial Breeding Stud In second place was the herd of
Experiment station. These were su- B. Avery of Chipley with an aver,
herds with one, for instance, hav- 11,353 lbs. of milk and 406 lbs. ,
0 purebred Holsteins with 13 ani- Close behind was still another He
classified excellent and production dairyman, Ray Tidwell of Doughl
Is up to 17,000 lbs. on 305 days with a DHIA average of 11,281 1
times milking daily. Owners have milk and 411 lbs. of fat.
buying and breeding good cattle for The state-wide dairy efficiency (
iber of years with the most of them was won by H. D. Thames, Hi

The Diversey Corporation, through
their southeastern district manager, E. E.
Fulton of Jacksonville, announces the ad-
dition of two new salesmen to their sales
force in Florida. Mr. Fulton states that
the Diversey Corporation's sales program
has expanded so rapidly that it was felt
desirable to station men in the Orlando
and Palm Beach areas to give better serv-
ice to their customers in these places.
Salesmen have already been located in
Miami, Tampa and Jacksonville.
Larry Knipe is the new representative
in the Orlando territory and Chester
Shanks will be in West Palm Beach. Sales-
men already active in Florida are Joe
Orris in Miami, Jack Boyce in Tampa
and Jeff Wrenshall in Jacksonville.
The Diversey Corporation manufac-
tures, sells and services chemical cleaning
compounds and disinfectants primarily to
the dairy industry, but it is also active in
the beverage, brewery, canning and insti-
tutional industries. Mr. Fulton has super-
vised the sales program and service in
Florida, Georgia and South Carolina for
the past fifteen years and is proud to have
witnessed the growth of the dairy industry
in Florida and the resultant expansion of
his firm's business.

Miami-Orlando Producers
Ask Federal Price Control
Producers of the Southeastern and
Central areas of Florida have recently filed
official petitions with the U. S. Depart-
ment of Agriculture in Washington for
Federal control of their farm milk prices.
The action follows a period of inaction
by the Florida Milk Commission since all
enforcement of milk price orders was
ended by the Commission when it adopted
a one-year moratorium of price enforce-
ment October 1, 1955.
Although the dairy industry believes the
moratorium to be illegal and carried the
question to the Florida Supreme Court
last November, for some reason a de-
cision has not yet been rendered by the
In the meantime, the producers of
Miami and Palm Beach areas have suf-
fered a price reduction of 4 cents a gal-
lon. No price changes have occurred in
the Orlando and Central Florida areas
since the abandonment of price enforce-
ment by the Milk Commission.
Miami area producers who filed their
application for a Federal Milk Price
Order some time ago are hoping that an
order will be approved at least by the end
of the year.

If you're right take the humble side,
you'll help the other fellow; if you're
wrong take the humble side, you'll help

A wise man remains always a student.

It is no trick at all to take a cheer-
ful view of the other fellow's troubles.

Central Florida

Lush green 12-MONTH pastures and feed crops in the
center of Florida's highest priced milk market. One of
the world's most fertile organic soils. NOT dependent
on rainfall, yet adequately drained. Near population
centers, main highways and railroads. Particularly suited
for dairy desiring to grow all its feed at low cost on
year round basis. Also suitable for all phases of the
cattle industry and feeding, nursery, vegetable, seed or
bulk crops. Readily sub-leasable. Excellent enhancement
opportunity. Completely developed to highest standards
including buildings, trench silos, feed lot facilities, com-
plete inventory of farm machinery. Completely fenced
for grassland and maximum pasture utilization with level
fields and crossfenced with over 30 miles of fencing in
20 to 80 acre sizes. Includes two residences. Owners
need money in another business. Cost about $575,000 to
duplicate. Now offered at $445,000. Excellent terms to
right party or lease. Write P. 0. Drawer 6817, Orlando,





Monday, August 6, 1956 in Orlando

For information and Catalogs write:
RAYBURN K. PRICE, Secretary-Treasurer


Rt. 5, Box 36-8

1955 State Pasture Contest 1
Established 200 Acres New F
R. W. Edwards of Bradenton, the winner in the "Most I
division of the 1954-55 Pasture Contest, has a 440 acre farm
of 320 cows and heifers on it. His permanent pastures hav<
Pensacola Bahia and Pangola grasses. During the year of the
110 acres of grass and clover combination and 110 acres of
indigo for temporary grazing, silage and hay.
He irrigated 150 acres with a flowing well, open ditch anc
applied fertilizer liberally using a total of 220 tons during the
His pastures produced so much grass
and hay that he was able to put up 450 Artificial BreI
tons of silage in an upright concrete stave Milk Product
silo and an above ground trench silo. He By: C. W. REAVES, 5
also harvested and stored more than 100 Florida Agricultur
tons of hay. Mr. Edwards practiced rota-
tional grazing, using 14 pasture fields and A total of 32,7


Official Registry Tests For
Florida Jerseys Announced
Production testing is a basic program of the American Jersey Cattle Club and
it enables the Jersey breeders to determine their most profitable and efficient cows.
The University of Florida cooperates in making these tests.
Two registered Jersey cows owned by the Florida Agricultural Experiment Sta-
tion, Gainesville, have earned special certificates in recognition of their outstanding
production records. They were awarded Silver Medal Certificates. FLORIDA
GINGER DAIRY had a record of 10,360 pounds of milk and 513 pounds of fat
in 305 days at the age of 2 years and5months, while FLORIDA ONYX BALLET
produced 7,890 pounds of milk and 448 pounds of fat in 305 days at the age of
2 years and 1 month.

A. T. Alvarez, Jacksonville, has a regis-
tered Jersey cow, VALOR FAVORITE
HARRIET, that has been rated a Tested
Dam for having three offspring with of-
fical production records. The cow's prog-
eny average 9,238 pounds of milk and
467 pounds of fat on a twice-daily-milk-
ing, 305-day mature equivalent basis. The
tested dam rating aids Jersey owners in
the selection of superior breeding stock.
The three tested progeny required to
qualify the cow may be either tested
daughters or three tested sons, or any
combination thereof totaling three.
Mr. Alvarez also has a registered Jersey
bull, Observer Design Sybil Rex, that has
qualified as a Tested Sire. Eleven tested
daughters of this bull produced an average
of 9,644 pounds of milk and 467 pounds
of fat on a twice-daily-milking, 305-day
mature equivalent basis, which is more
than twice the butterfat production of the
"average" dairy cow in the United States.
Observer Design Sybil Rex has been of-
ficially classified for type and given a rat-
ing of Good Plus. This sire was bred by
Walter Welkener, Jacksonville, and was
purchased as calf in 1948 by the estate
of George Campbell, Spring Hill, Tenn.,
becoming the property of Mr. Alvarez in

Watch your manners when you dis-
agree with someone. This is a "danger
spot" in human relations.

Turning your back on one problem
brings you face to face with another.

Inflated version: "A dime for your

Mrs. Busybody was pumping the lo-
cal doctor about the sudden death of the
town's richest man.
"You knew him well," she cooed.
"How much money did he leave?"
With a tip of his hat, the old doctor
replied, "All of it, madam, all of it."

Milk may some day be consumed as a
disease preventative. Recently, scientists
at the University of Minnesota discovered
that cows vaccinated for a certain disease
will produce milk that has the power to
protect against that particular disease.
Milkmen may have to deliver milk only
once in two weeks instead of as now if
the new milk pack developed in London
proves popular and practical. Milk is
frozen into half-ound, one gallon blocks
and sealed in a transparent plastic bag.
It can be kept under refrigeration until
needed. Half an hour in a warm room
will make it liquid again. Research was
started at the request of a shipping line
for a new method of handling fresh milk.


Duval 4-H Member Wins Top
Production Award In State
State Extension Dairyman
The highest butterfat production record
by a cow in a 4-H dairy project in the
state in 1955 was made by the two-year-
old Jersey owned by Robin Alvarez of
Jacksonville, according to an announce-
ment by the Extension Dairy Office of
the University of Florida. This cow pro-
duced 9,300 pounds of milk and 411
pounds of butterfat on Official Herd Im-
provement Registry Test in 305 days.
This record is equal to a 511 pounds
butterfat record on a mature cow basis.
Robin's cow, DANDY'S DELIGHT, has
won show ring honors, also, having
placed first as a senior yearling in the
mid-South National Junior Dairy Show
at Memphis, Tennessee in 1954.
The Florida Feed Dealers' Association
4-H Production Trophy was awarded to
Robin, making this the second time that
a member of the Alvarez family has won
this trophy. Robin's brother, Warren,
won it in 1953.
Milk & Ice Cream Promotion
If you have ever doubted the invest-
ment of American Dairy Association dol-
lars in advertising, take another look at
the May 12 issue of Life Magazine. The
two-page spread "Refresh with Milk"
is one of the grandest pieces of advertis-
ing we have seen in many a day.





It's P.D.Q.'s NEW BASE that furnishes the needed minerals and vita-
mins to promote rumen stimulation and to protect against imbalances.
Years of scientific research are behind this new addition to the P.D.Q.
line . Already it has been received with enthusiasm by dairymen and
You too will find it profitable in your feeding program.

P. D. Q. Does not Cost - It Pays.

The P.D.Q. Company, Inc.
Dealers Throughout Florida


Sarasota Editor Believes - -

Advertising Might Help Sell Milk
From "The Cracker Barrell" Column
Of JOHN HENDERSON, Sarasota, Fla. "Herald-Tribune"
I have never been able to understand why the people don't drink all the milk
the dairymen produce, that is all not needed for the making of cheese, butter and
other dairy products. Most of the kids do drink their share of milk but their elders
who diligently see to it that the youngsters have their proper daily quota much too
often drink none themselves. They seem to have an idea that milk is a special diet
for particular ages and conditions of health. But it isn't. There is nothing special
about it anymore than bread or meat is special. It is one of our 'best known foods,
widely distributed and unlike bread or meat contains nearly all the elements of a
square meal for a healthy person. And it's friendly with hangovers and ulcers, too.

Why people refuse to drink milk just
as they drink beer, wine and some other
drinks is a puzzle. Maybe one reason is
that the distributors of milk put it through
too many homopasteurihomogenization
processes. You would sometimes think
that milk in its original state is a lethal
draught made for human use only by the
skill of the scientist. But everyone should
know that these processes are necessary
health guards, not an attempt to-defeat
bossy's purpose to provide her human
friends with the world's most valuable
Maybe the distributors should put on
an advertising campaign, something like
those of the leading soft drink bottlers.
Why shouldn't the kids and the grown-
ups be told that milk likes you, is deli-
cious and refreshing or you get more for
your money than in any other drink? We
are suckers (with profit to ourselves in
nearly all cases) for advertising. You
can hardly name a nationally known item
of commerce that wasn't put at the top
of its class by advertising. But of course
the advertising did no more than direct
the attention of the public to the item's
good qualities.
Can you think of a drink with more
good qualities than milk? No? Well,
then, why do large quantities of milk go
begging. You can hardly escape the con-
clusion that the main reason is that no
effective plan to put milk over has yet
been made.
And don't get the idea that an in-
crease in the consumption of milk would
decrease that of any other drink. Such
an increase would only fill a present
vacuum caused by those who thoughtlessly
grab while running a wafer or a piece of
toast with a cup of coffee or tea. Just
about all the authorities say these persons
would be better off in health if they
substituted a pint of milk.
But no matter how big anything is you
will in nearly every case discover that
it had small beginnings. So if we hope
to persuade more people to drink more
milk we must begin at the usual begin-
ning. And a good start could be made in
the more moderately priced restaurants.
Go into any of this class of restaurant and

you will find that the menu provides tea
or coffee without extra cost. But if milk
is ordered that means an extra five or
ten cents on the check.
Couldn't these restaurant owners make
some arrangement by which milk could
be provided without extra cost? What
would happen if milk were included
free in the dinner and supper (oh, well,
dang it, lunch and dinner) menu and in-
clude coffee and tea at five or ten cents
extra. We'll never know until some of
them try it.
Some say, one obstacle in the path of
greater milk consumption is the price.
The price may be too high, maybe not.
No doubt this belief acts as a check on
their buying and it should be helpful if
the facts concerning the price of milk
were made known to questioning con-
sumers. But be this as it may, even at the
present price, milk is a good food buy
and everyone should strain a point to buy
more milk. There is not another food
so evenly balanced, therefore its greater
use would save a lot of hours at the cook
Buy an extra bottle today!

"One of the most amazing achieve-
ments of our economy we think little of
is the even supply of fresh fluid milk.
Here is a commodity that cannot be stored
to meet changes in demand, that is the
product of many farmers, that cannot be
turned on and off at will, and that inevi-
tably varies in supply with the weather,
the season, and the complexities of the
feed and the health of the cows.
"Yet the extra quart of milk is always
there for us if we want it, and seldom
is a quart wasted-the surplus goes into
the manufactured products."
Hood's Dairy, of Philadelphia
Public Relations Letter


Man has searched for the fountain of
youth. Men have fought and killed and
died for a sip from this fabled and fab-
ulous spring. Yet, if they only knew it,
the fountain of youth was as close as
the nearest COW.
MILK will do wonders, United States
Department of Agriculture scientists have
found. MILK adds life to years and years
to life. And who among us doesn't
want to live six or even seven years
longer than the mortality tables of the
insurance companies say we are likely to
be kicking around?
MILK will do even better than that.
It will also add more than 10 per cent
to your prime of life that wonderful
period when we all get more things done
with less effort.

A Florida's MILK supply is among the
Nation's best 100% Grade "A"
and Home produced.
A MILK PRICES have increased only
about 60% since 1939 in Florida as
compared to a national average in-
crease of over 90%.
A One quart of MILK is over 2 pounds
of Nature's most nearly perfect food.
The price of MILK is only 121/20 to
131/0 per pound as compared to
other foods.
MILK is one of the outstanding food
buys today, because:
It is high in Nutritional Value.
There is no waste in milk.
The price is low as compared to
most other foods.

The dairy industry of the United
States spends at least $40,000,000 a year
in advertising fluid milk and milk prod-


Would you believe


A DAY...

can do






so much for you?

just before bedtime relaxes you, helps you
go to sleep sooner and sleep more soundly.
Milk relaxes the blood vessels, aids circula-
tion and eases the hunger that sometimes
keeps you awake. If you like to drink milk
warm at bedtime, that's even more relaxing.

ber of nervous children and adults prove
that drinking three glasses of milk every day
helps reduce fatigue and strain Milk is so
good, so refreshing and, unlike other
beverages, it contains no drugs that may in-
crease your nervousness.

cans suffer from calcium deficiency than from
any other dietary lack We all need calcium
all or lives for teeth, bones, and propel
body functioning. Milk is the only practical
source of calcium Three or four glasses
every day provide the daily calcium require-
ment for a normal adult.

best source of digestible low-cost protein.
Vitamin A. riboflavin, and calcium, which
your body needs every day. Yet milk
Calories are relatively LOW in fat. High
protein reducing diets built around milk ore
comfortable and safe

source of riboflavin, a B vitamin that is now
known to affect skin health Drinking three
glasses of milk every day is a natural beauty
treatment that helps give you a fresher com-
plexion aglow with the beauty of good

Drink 3 glasses of milk every day!
Reprint from an ad of
American Dairy Association
"The Voice of the Dairy Farmer"
By The Florida Dairy Association, Inc.

IMPORTANT: "Drinking at least three glasses of milk every
day is one of your best and cheapest health habits. Milk's
value to you is far greater than its cost." Herrell DeGraff,
Professor of Food Economics, Cornell University.





Special Card

Dariloid Dric
Citrus Pulp, Citrus Meal. Citrus Molasses
Jim Coates, Sales Mgr., By-Products Division
2577 Decatur
Auburndale, Fla. Phone 8-4301 Phone

iPure-Pak Pi
INC. R.J. Evans
I NC. 2 AR~ ch Phone I
Chocolate Products Fruits and Flavors 4700 Pearl St.
Ed Salvatore
P. 0. Box 86, Tampa Ph. 49-2504

0. S. NEWSOM, JR. WM. C.
Phone: EV 7-7383 Howell House Suite
2965 St. Johns Ave. Jacksonville, Fla.

New Orleans KR
Ice Cream Coating, Fruits and Flavors CHOCOLATE (
Irn Stone 1026 E. Walnut St. Douglas
Ph. Mutual 5-3284
LAKELAND, FLA. 616 Jessamine Blvi
Phone (

Sold direct to the dairyman Van-Sal V
Ben Zirin, Ph.G. D. C. Mulligan, I

Senior & Grand Champion, Florida Stat<
9959# Milk-453# Fat-Jr4-305C. On re


No calf, no man and no machine can do a
safe, satisfactory and complete job of milking
cows without TUG & PULL.
They never have they never will.

No amount of costly piping will ever make
a good milking machine out of a bad one.
If the machine won't do a good job of put-
ting the milk into a bucket it can't do a
good job of putting it into a Pipeline.


Stanchion Pipelines. Genuine Surge
TUG & PULL plus visibility.
Stanchion Pipelines of glass or stain-
less steel Surcingle Breaker Cups -
everything that goes into a Stanchion
Pipeline sold on EASY TERMS.

Genuine SBGE

ing Parlors. Genuine Surge TUG & PULL
plus visibility.
Everything sold on EASY TERMS.
Parlor Stalls, Pipelines and Siphon
Breaker Cups ... a low down payment
and up to 24 months to pay.

TUG & PULL put

good cow milking

into your barn j

Copyright 1956 BABSON BROS. Co.

2843 West 19th Street Chicago 23, Illinois

Surge TUG & PULL cow milking for
more than thirty years.

s DOWN and up to 24 months to pay

Atlanta Chicago Houston Kansas City Minneapolis *


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en a


U rep

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