Group Title: Inventory of industrial advantages
Title: [Inventory of industrial advantages
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 Material Information
Title: Inventory of industrial advantages
Physical Description: 6 v. : ; 39 cm.
Language: English
Creator: Florida State Advertising Commission
Publisher: s.n.
Place of Publication: Tallahassee Fla
Publication Date: 1948-1949?]
General Note: Issued separately for Florida cities in cooperation with local chambers of commerce and varied agencies.
General Note: In loose-leaf binders.
 Record Information
Bibliographic ID: UF00075576
Volume ID: VID00256
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001689269
notis - AJA1305

Full Text

Part A--Natural Resourceq

1. Geographv:


( (3\ 21;

: 2

Location: Hollywood is on the lower East Coast, 18 miles north-of Miami
and eight miles south of Fort Lauderdale.

Chief topographical features: Flat; Inland Waterway runs through town; on
the Atlantic Ocean. Elevation, nine feet above sea level,

2. Climate:

(From observations at Fort Lauderdale, Florida).

Normal temperature
Normal rainfall










Growing season: During a 26-year period, the U. S. Weather Bureau recorded
only six killing frosts in the spring and two in the fall,

3. Local Raw Materials:

Timber: Limited quantities of cypress and pine are cut in this area,

Minerals: Four local concerns use local sands for manufacturing concrete
blocks and other concrete products.

Agricultural products:


Cucumbers, cabbage, squash, eggplant
Mixed vegetables
Citrus fruit
Tropical fruits
Dairy products and beef cattle
Nursery stock and flowers
Grass sod
Hogs, sheep, wool

Annual Value


Part B---General Economy

1. Population:

Est. 1947

County total
City total
Negroes in county
Negroes in city






Predominant nationality: Native-born white.

2. Labor:

Unions: Local painters, carpenters and employees
Company are represented by A. F. of L, unions.

of Florida Power and Light

Approximate hourly wages: Unskilled white male, $1; unskilled Negro male,
900; unskilled white female, 900; unskilled Negro female, 750; skilled white
male, $1.50; skilled Negro male, $1; skilled white female, $1; skilled Negro
female, 900.

General: Both the quantity and quality of the local labor supply is good.
The large hotels here are open only during the winter months and bring em-
ployees from northern resort hotels that are open only during the summer.




3. Retail Market:

General: Hollywood is the retail trade center for Hallandale and Dania.

1946 Effective Buying Income per family in county, $2,857.*
1946 Estimated total retail sales in county, $39,114,000.*
1946 Estimated retail food store sales in county, $8,304,000.*
1946 Estimated retail general merchandise store sales in county, $2,888,000.*
1946 Estimated retail drug stores sales in county, $1,786,000.*

*Copyright 1947, SALES MANAGEMENT Survey of Buying Power. Further reproduc-
tion not licensed.

4. Manufacturing Industries:

General: Total number of manufacturing establishments, 7; total number
employed at all manufacturing plants, 76.

Principal manufacturing plants: A. M. Corn, concrete blocks; L. Sherer,
concrete blocks; Art Concrete Works, concrete products; Joseph Hinton, slip
covers; Mack Lumber Company, lumber; E. L. Cook, concrete blocks; Mar-Ena
Food Products, canning plant.

5. General Remarks on Economy:

Hollywood is primarily a winter resort.

SPart C--Government

1. Administration:

Type: Commission-Manager,

Officials: Mayor, R. L. Haymaker; City Manager, A. C. Michelson; City
Attorney, C. H. Landefeld, Jr.

Departments: City has a building inspector, electrical inspector, plumbing
inspector, city engineer, park and recreation board, planning board, zoning
board and street department.

Zoning: City has a zoning ordinance.

2. Finances:

Current city tax rate: Operations, 17 mills; debt service, 4 mills.

Average city tax for last five years: Operations, 17 mills; debt service,
4 mills.

City basis of assessment: 50% of actual value.

Total assessed value of real property in city, $17,041,580.

City utility tax: None.

Other major city taxes: Personal property tax.

Current county tax rate: Operations, 14.9 mills; debt service, 1.80 mills.

Bonded debt: City, '1,527,500; county, $864,000.

Part D--Community Facilities

1. Available Data:

Maps: City street, trunk water main, power distribution system and zoning
maps are available.

Reports: A chamber of commerce report on the physical development of the
city is available.



2. Transportation Facilities:

Rail: Hollywood is served by main lines of the Florida East Coast Railway
nnd the Seaboard Air Line Railroad, Pick up and delivery service for less
than carload freight is not available.

Express: Railway Express Agency, Inc,, provides rail express service. Free
pickup and delivery service for express is not available.

Highway: U. S. Highway 1 and Florida Highway A-i-A pass through Hollywood.

Local bus service: Local service is provided by 10 buses.

Intercity bus service: Greyhound Lines provides intercity bus service.

Intercity trucking facilities: Commercial truck lines provide service to
all sections of Florida and to other southeastern states.

Air: Hollywood Airport, privately-owned, is one mile from town. Limited
hangar space is available. The field has one runway 1,000 feet long. The
field is open to private planes. Charter cross country flights and scheduled
commercial air transportation are not available. Air lines operating from
Miami, 18 miles away, provide scheduled commercial air transportation to all
parts of the world.

3. Power:

Florida Power. and Light Company owns and operates the generating and
distributing facilities. Copies of rate schedules can be obtained at the
company's office.

4. Fuel:

Coal: Very little coal is used in this section.

Gas: Artificial gas, rated at 560 B.t.u. per cubic foot, is distributed by
.Peoples Water and Gas Company. Copies of rate schedules can be obtained at
the company's office.

Bottled gas: Several local companies distribute butane and propane.

5. Sewage and Waste Disposal:

Sewage: Sanitary sewers are installed in the business district. Sewage is
treated by chlorination and discharged into the Intracoastal Waterway.
Septic tanks are used in other sections.

Industrial waste disposal: No local industries have large quantities of
liquid waste.

Garbage: Garbage is collected daily.

6. Water Supply:

Source: Wells. Present source is now being expanded.

Treatment: Chlorinated and softened by zeolite process.

Consumption: 1,500,000 gallons per day,

Pumping capacity: 1,500,000 gallons per day.

7. Communications Facilities:

Telephone service: Southern Bell Telephone and Telegraph Company operates a
manual exchange.

Telegraph service: Festern Union has office hours of 8 a.m. to 9 p.m. on
week-days and 8 a.m. to 10 a.m, on Sundays and holidays.

8. Educational Facilities: HOLLYWOOD, FLORIDA

White Negro

Number of schools 2 1
Enrollment 1,700 300
Normal capacity 1,600 300

(High school is in Dania.)

Vocational training for white students: Manual training.

Vocational training for Negro students: None.

Libraries: Hollywood Library (municipal), 9,200 volumes.

9. Health Facilities:

City health department: Staff of two part-time medical doctors, one dentist
and two nurses. Operates a general clinic.

County health department: Staff of one full-time and two part-time medical
doctors, six nurses and two sanitary officers. Operates prenatal, postnatal,
venereal disease, well baby, immunization and X-ray clinics.

Hospitals: Hollywood Hospital, a privately-owned general hospital, has 30

10. Recreational Facilities:

Public parks: Ocean Beach and Central Park.

Athletic fields: Dowdy Field has baseball and football facilities.

Other: Swimming pool, tennis courts, shuffleboard courts and golf course.

11. Police Protection:

City: Force consists of 21 men. City has four patrol cars, with radio
equipment. Patrolmen are uniformed. Regular beats are maintained at night.
City jail is not approved for quartering Federal prisoners.

County: The Sheriff's office provides police protection outside the city
limits. The county jail is not approved for quartering Federal prisoners.

12. Fire Protection:

City: Force consists of 18 full-time firemen. City has four engines and two

Insurance rating: SEAU, Class 2; NBFU, Class 6.

County: The city fire department will answer calls outside the city.

13. Banking Facilities:

General: First National Bank of Hollywood, total resources, 13,112,768;
Hollywood Federal Savings and Loan Association, total resources, f1,200,000.

14. Construction and Service Facilities:

Type and number: General contractors, 25; architects, 5; land surveyors, 4;
general machine shops, 0; machine repair facilities, 2; foundries, 0;
automotive repair facilities, 26; consulting engineers, 1 hydraulic, 1
electrical, 1 refrigeration.

15. Retail Facilities:

Type and number: Dry goods stores, 4; department stores, 0; grocery stores,
38; drug stores, 3.

Parking: City has no parking meters and three parking lots.


i )

15. Retail Facilities: (cont.) HOLLYWOOD, FLORIDA

Vacant stores: There were no vacant stores in the business district at the
time of this survey.

Deficiencies: A limited price variety store is needed.

16. Wholesale Facilities:

General: Hollywood is not a wholesale distribution center. No markets for
the wholesale distribution of agricultural products are available. Public
warehousing facilities are available and adequate.

17. Housing Conditions:

General: Additional houses are needed to meet the demand.

18. Hotels and Restaurants:

Hotels: Number, 42.

Restaurants: Number, 22.

19. Newspapers:

Weekly: Hollywood Herald, circulation, 3,800; Sun-Tattler, circulation, 4,042.

20. Radio Stations:

General: Station WINZ, 940 kilocycles, one kilowatt.

21. Laundries and Dry Cleaners:

Commercial laundries: Number, 1.

Self-service laundries: Number, 3.

Commercial dry cleaners: Number, 5.

22. Civic Organizations:

Organization and name of president: Junior Chamber of Commerce, Amos Hall;
Chamber of Commerce, A. J. Dimond; Kiwanis, Bayard Lukens; Optimist, Kenneth
Buzza; Rotary, Sherwood Spencer.

23. Churches:

Denominations: Baptist, Congregational, Catholic, Methodist, Episcopal,
Presbyterian, Church of Christ, Lutheran, Jewish and Assembly of God.


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