Title: Seald-sweet chronicle
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075292/00030
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: February 1, 1932
Frequency: semimonthly
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00030
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text
*./ J' J.C. C YO
f *. 1924 E.

Sealed Sweet Ch- r


p *A B lere
_ Vol. VII nsUsCMMON PPaIC c5ua er rP= YAR TAMPA, FLORIDA, FEB. 1, 1932 "at Td

Seek Lower Charge

For Refrigeration

To Central & West

Railroads Fail to Reduce
Charges as Authorized
In I. C. C. Decision.

"-- continued failure of the rail-
roads to reduce the charges for
standard refrigeration on citrus
moving to Central and Western
.points has resulted in a petition to
-'-.the Interstate Commerce Commis-
.!. sion to order the reduction. When
.-the Commission ordered a reduction
of these charges on shipments to
the Eastern points, it authorized
similar reductions to other sections
but relied upon voluntary action of
the carriers.
The reduction would range from
10 to 15 percent and would lessen
the cost of standard refrigeration
many thousands of dollars a season.
It would probably equal the saving
gained from the reduction to the
Eastern points. The Commission
made no change in the rates for
initial icing.
The petition indirectly revives the
.old refrigeration case which is a
Unique one in the history of rate
controversy. It was originated by
the carriers petitioning for an in-
crease in refrigeration charges and
asking for a full investigation of
the whole refrigeration service. But,
on getting into the investigation, the
, Commission found the conditions so
peculiar that it virtually to6k the
leadership on the side of the ship-

Making a complete coopera-
[tive grower service from horti-
culture to marketing, Lees-
burg association has added a
grove department to be oper-
.ated upon the regular coop-
erative standard basis at
cost. The service will include
"ffertilization,"cultivation, prun-
:ing, spraying, dusting and
-.whitever else is needed. Ar-
fangements have been made
with a fertilizer company to
-'pirovide the members with fer-
"tilizer at material savings.* A
.competent grove man will be
' added to the association force
:- t handle this department.
Each member taking the serv-
ice will be given, a detailed
, i.onthly report, itemizifig each'
-operation and commenting
.uppn. special conditions.-

....' .
-4 A .

Must Cooperate-Governor Carlton Warns

"When we have learned the lesson of common effort then we will be
marching toward certain progress . . we have yet to learn the lesson
of the necessity for co-operation if the grower is to get a fair profit."

This was the message of Gov-
ernor Doyle Carlton to the Florida
citrus industry, given in his address
on "Governor's Day" at the Florida
Orange Festival, Winter Haven.
January 27, before a crowd of many
The festival in the opinion of all
who attended is the finest presenta-
tion of the Florida citrus industry
that has been seen. The booths
were unusually attractive and the
fruit was about the finest in quality
that the state has ever produced.
The Florida Citrus Exchange and
its affiliations occupied all but a
few of the booths of the first main
building. These exhibits and the
others as well were a credit to the
prosperity and future develonme t.
"-.Flren'ae iia-fIi "f- reWn -6
fourth consecutive time won the
grandsweepstakes prize for the fin-
est citrus exhibit of the festival.

And again also, Exchange- affili-
ations captured nearly all the
awards in both packing house and
commercial groups.
Florence wno first in the Class A
group with Deerfield Packing Com-
pany of the American Fruit Grow-
ers, second, and Auburndale asso-
ciation of the Exchange third.
Lake Hamilton won'first in Class
B with no other awards in this class.
Lake Alfred won first and Eagle
Lake, second, in Class C.
In the -commercial group, the Am-
erican Fruit Growers won first,
Chase-Sub-Exchange, second and
the Scenic Highlands group of the
Exchange, third.
* In county, exhibits, shown for
trs. -_-I sr- ro an
Highlands county third. Polk coun-
ty had a fine exhibit but as host
county did not compete

NulliFy Exchange -Efforts to Stem Decline ^
Shipment records for grapefruit clearly reveal the. persistent effort of
the Florida Citrus Exchange to halt the decline in the market and show
with equal force how completely competitors nullified the effort. Con-
servatively estimated, the Exchange had 5.0 percent of the grapefruit crop,
yet the record shows no time in which the Exchange shipments were even
near this proportion.

_-- .- "
NQE, .
LAFl 1 '- '

meee e

i ai Beend Clame Mall Matter .
PotR Offe at TamIa. Florida No. 17 .
er the Act of March 8. 1879.-

G rapefruit Still.:

Low As Operators-

Forward too Much -

Uncertain As To Damage
Freeze Did toOranges
In S. California
-t-.nrr ti *^3
California's grapefruit crop was-:''
virtually eliminated by the latest.
freeze, which, however, because of :-
the small amount of this fruit, will
have no influence on the market.
Damage to the California oranges.
cannot be determined for a week or
two but it appears from present' in- -
formation that it may have been
very slight and the sales department
of the Florida Citrus Exchange ad- '
vises growers not to be too optimistic.
on its influence on the orange mar -
ket. ...
The grapefruit situation has not
improved with shipments very much'-
too heavy for what the market can ;
profitably take. The Exchantge has
held its shipments far below itspro- -
portion of'the fruit-but private op-
erators continue heavy shipments. -
There is no excuse for this in the
opinion of E. E. Patterson,'grape- .
fruit sales manager, who declared it
is "high time outside shippers were'
made to realize it is obviously bad -
Orange shipments have been held -
more in line since the first week in
January. During the past two weeks
they have been around 600 cars a
week, a drop of about 40 percent.
Florida oranges, as is usual at this
period, are outselling California's, 3'

tendency which proper shipment
should maintain.


Can the Sta
spraying citru:
senicals last ye
6, is the new
Supreme Court
corpus action
...or ut fLie

Week- Ending Saturday State Exchange Exchange % tria on the
December 5th, 1931 529 199 '37.6
December 12th, 1931 369 146 39.6 The law
December 19th, 1931 363 118 32.5 empted "arser
December 26th, 1931 .284 43 15.1 interference fo
January 2nd, 1932 450 150 33.3 the lifting of t
January 9th,1932 625 207 33.1 anti, Dec. 6,
Friday, January 15th, 1932 502 150 29.9 not contain Dc. 6
not contain si
TOTALS 3122 "' ,. 1013 32.4 for spraying.
The Exchange and its associations limited shipments to the minimum of cases were fill
its proportion of what the market could reasonably be expected to absorb .prosecuted if
profitably. This proved in vain as competitors with equal or -greater per- Court decision
sistency over-shipped.. The niarket returns of themselves arb positive proof -
that too much grapefruit was.mloved. .

.---v's *ai*.hive-.
-".-X 4t .

te prosecute for
s trees with ar-
'ar prior to Dec.'
point before the
through habeas
by Bernard Kil-
irwater, facing.
specifically ex-
iic" fruit from
r one year after
he Medfly quar-.
nilar exemption
Several "spray"
ed and may be.
the Sipreme
will ailow.- .
... ." . % L!:' -



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Sales Proposal'

Offers Control

Of Low Grades

Solution of the surplus production
problem of the fruit and vegetable
growers and its companion problem
of the trucker may inadvertently
have been found in sales ordinance
on citrus fruit suggested in Holly-
wood, Fla.
Recently, the City Commission of
Hollywood considered an ordinance
requiring the sale of citrus to the
consumers according to grades. The
act was aimed to prevent the in-
discriminate sale of culls and low
grades in unfair competition to the
high grades of fruit. It was re-
S quested by the Broward Citrus
Growers association, an affiliation
of the Florida Citrus Exchange.
Thought upon the ordinance,
however, shows possibilities far be-
yond the purpose of removing an
unfair handicap to high grade fruit.
The American public generally is
firmly devoted to a high standard
which turns them against low grade
articles if they are aware of this
rank. Particularly is this true with
The American public generally
will not buy culls knowingly. Even
in Florida where culls, so called,
mean inferiority in appearance in-
stead of quality as a general rule,
there has been much criticism on
the volume of Iwo grade fruit in
the state's markets. This criticism
has come from the permanent resi-
dents as much as from the visitors.
Designation of the grade of the
fruit as a condition of retail sale
undoubtedly would decrease the vol-
ume of the culls that could be sold.
Acquaint the buying public with the
S diffemtet'grpades:and the probability
is overwhelming that few persons
Should buy other than the first and
second grades.
Such an act therefore wuold com-
pel the producers to eliminate the
low grades at the point of origin
either by leaving it in the groves
or-fields or diverting it to byprod-
ucts plants. Elimination of the
lowest grades from the markets
automatically would decrease the
supply and with equal force would
increase the incentive to work
harder for -quality.
Decrease the supply and automat-
ically the problem of the trucker is
nearer solution.' Low price is the
basis for. the .trucker development
on the large scale to which it is
growing. Decrease the supply and
the ,price automatically rises and
the number of truckers able to con-
tinue business automatically de-
creases .

The Atlantic Coast Line and
the Seaboard Air Line renewed
their effort to reduce citrus
rates 18 percent tothe East-
ern.territory, filing tariff sup-
plements Jan. 22, effective
Feb. 22, but this time did not
include the New England ter-
ritory. Interests opposed to
the increase have 15 days to
file protests after which the
Interstate Commerce Commis-
sion will hold hearings if neces-
sary. Protests are expected
from several sources, particu-
larly the water transportation
interests, but it is the hope
of citrus interests to show that
the railroads will gain in car
revenue increase and econo-
mies even if not from greater
volume. The basis for the pro-
posed decrease in rates is the
water competition.

Two California Experts

Study Florida Groves
Dr. H. J. Webber and Dr. H. S.
Fawsett, both of the University of
California but formerly in. Florida,
are in the state making certain
studies in Florida citrus, particularly
diseases and rootstocks. They plan-
ned to be in the state a month, visit-
ing each of the citrus sections. They
are making their headquarters at the
University at Gainesville.
Florida, in the opinion of Dr.
Webber, displayed leadership for
the world in its handling both of the
citrus canker and the Medfly. He
regards the two campaigns as the
outstanding successes in the control
of plant diseases and pests.
Florida and California citrus gen-
erally suffer from the same diseases,
Dr. Webber said, declaring that the
two states should cooperate closely
in disease work He predicted that
the time may come when both states
will work together in marketing.
Dr. Webber is professor in sub-
tropical horticulture at the Uni-
versity of California. He retired as
director of the citrus experiment
station in California two years ago.
He was in Florida during the 1890's
vtpder ment of Agriculture.

League President

Says Freight On

Citrus Excessive

Millions of dollars annually are
being saved the Florida growers in
transportation of their products but
"the cost of transportation by rail
still exceeds what the traffic will
reasonably bear," declared Presi-
dent L. B. Skinner of the Florida
Growers and Shippers League in his
annual address which concluded his
eighth term in office. President
Skinner was re-elected for his ninth
consecutive term.
This overburden of transportation
cost, President Skinner said, is
largely responsible for the diversion
of thousands of carloads of citrus
to truck and water transportation in
these "times when shippers are pay-
ing more attention than ever before
fo the methods and costs of deliver-
ing" Florida products into the mar-
kets. Alluding to last season, he said
that "literally thousands of cars of
fruit were not picked at all be-
cause growers realized they would
be fortunate if they wound not have
to pay transportation costs out of
their net returns and leave them
nothing but 'red ink'."
J. Curtis Robinson, executive sec-
retary, also re-elected, summarized
accomplishments of the League dur-
ing the year and the savings for the
year through activities in which the
League has been prominent. Among
the little known works of the season
were the- successful opposition to
proposed increases in refrigeration
rates of $3 a car to Eastern ter-
ritory and $11 per car for use of
equipment for precooled shipments.
The proposed 15 percent flat in-
crease which the League helped to
defeat would have cost the growers
of the state around $4,500,000. Re-
ductions were obtained in rates to
part of the Western territory sav-
ing $50 a car. Grand total of sav-
ings for the year were listed at

Dr. Fawsett was at the University
of Florida from 1908 to 1912. He is
now plant pathologist at the iUni-
versity of California.

The Better Way to "Truck Citrus"

This is the kind of "trucking" the sales department of the Exchange prefers. Above is a
load of 275 bo*es. of Seald-Sweet and Mor-juce being transferred from the car to the
floor of Wineir & Saroff Commission Company, Kansas City, purchaser of a carload
through the Exchange broker, C. H. Robinison Company.

Idle acres, upon which how-
ever taxes are not idle, are the
magnet for some new citrus
planting. A fair business is.
being done by the cirrus nur-
series of which about half is"
for replacement and the bal-
ance for new-groves, accord-'
ing to report. Because taxes
are absorbing considerable of
the worth, quite a few owners
of undeveloped land are put-
ting in citrus as the best. hope
of carrying their land invest-
ment, it is said.

Sir Season Reaches

Peak W ith S. Fla. Fair
The peak of the thrills and glamor
Florida's fair season comes at this
ne as the South Florida Faif at
impa takes possession of fair at-
ntion from Feb. 2 for 11 days.
That there 4ill be 1'muh to see'is
ident in the complete allotment of
ery foot of display space. Flor-
a's wide range of agricultural pur-
it receives the most prominent at-
ntion with county representation
every section of the state. Ex-
bits of individual growers are more
Imerous than in any past season.
orida's commerce and industry are
>mprehensively presented includ-
g a new feature the Cigar In-
istry Exposition, occupying a
hole half of one building.
The fair association has gone to
eat lengths to provide entertain-
ent. The main program includes
Sacts and requires three-quarters
an hour more time than custom-
y. In addition to the spectacular
works finale and the choice of
rcus features the program in-
ades grand opera.
One of the principal days will be
aasparilla Day," Monday, Feb. 8,
hen the capture of the city'is pic-
resquely reacted and his triumphal
'ocession through the city brings
it scores of magnificent floats.

change Still Limits

Shipment to N.Y.-.
The Florida Citrus Exchange dur-
g the first half of January con-
nued its policy of limiting ship- :
ents to the New York auction, the--
rometer market of the country and
iry much over-worked this season.
he record shows the Exchange sold
uch below the proportion allowed
s percentage of state shipments.-
Though the Exchange shipments
om the state the week ending Jan..::.
were 34.1 percent, its percentage
SNew York auction sales for the
irresponding week was only 26.6
srcent while that of its competitors
as 73.4 percent.
For'the week ending Jan. 9 the
change shipped 37.4 percent of
e state movement but sold only -
).3 percent of the New York auc-
on. sales while competitors sold.
9.7 percent..
Coffee planters of Porto Rico ard.
steeringg the growth of wild,-or-
iges on the plantations- as a side
come reports the Porto' Ric" Ex-
eriment Station.

February 1, 1932


- .. - ,-, -
- .!kT -; L -_ 7


F Lake Wala
other giant has grown up in
t banks of the Florida Citrus Ex-
nge, commanding attention and
A/ respect to its claims for honor.
'Lake Wales association has just
Completed and is now operating its
new packing plant, covering an area
of approximately an acre and a half,
contesting claims of Winter Haven
.and Florence associations for the
largest plant in the world. Next
season it hopes to extend this claim
to volume.
It is an illuminating picture of
cooperative opportunities, develop-
ment and accomplishment that the
association presents, one well worth
the consideration of growers. In
the first place the association
started from rock bottom and sec-
ond, it began at the earliest time
it was possible for it to have been
Lake Wales area was settled at.
a comparatively recent date. Its
first buildings arose only around
1910 or 1911. No groves were
planted in the immediate area
about the community until that
time also.
Not until about 1917 did pro-
duction approach figures to be meas-
ured even in carloads. That year
the crop was moved from the groves
in nine cars for packing elsewhere.
This signalized the beginning of
volume production and thought was
immediately given by the growers
to organization.

is C. G. A.-A New Giant in Exchange Ranks

Exterior view of Lake Wales' big packing house, so large it is difficult to obtain a
picture at a near enough distance to show its real size. This is a view from the north-
west corner. Dimensions are 305.5 by 204 feet.

possibly 750,000 boxes, which prob-
ably would be the largest handled
by one house in the world.
As its claim for the largest pack-
ing plant building, the association
offers the dimensions, 305.5 feet ,by
204 feet or more than 62,000
square feet. The building is of
steel and concrete construction,
featured by 12 steel spans 115 feet
long across the building eliminating
pillars in operating space. The
building was consrtucted by G. A.
Miller of Tampa and Lake Wales
who has erected many of the sky-
scrapers of Florida.
The plant contains 17 coloring
rooms which have a total capacity

Some idea of the si:e of the plant can be obtained from this view of the mezzanine floor
on the east side. Beneath are the 17 coloring rooms extending the full width shown
here. Along the floor can be seen the blowers which circulate the air and gas in the
rooms below. On the other side is a similar mezzanine floor upon which the com-
pleted packing boxes are stacked and the materials stored.

S':Under the leadership of W. A. of 11,000 boxes. There are 10 pre-
Varn, native Floridian and nursery- cooling rooms. Above the coloring
man, and the developers of the city,
Lake Wales Citrus Growers Asso-
SCiation was organized the summer
'of 1918. A building fund of $25,-
000 was raised and a plant erected
on six gift lots. Mr. Varn was the
5-first-president and George A. Rob-
:ison, the manager. That. first
-season the association handled 27,-
:000 boxes of fruit, approximately
,:eight times the total production of
:the groves the previous year. Vol-
ume took another big increase the
Next season when the association
handled 127,000 boxes.
.Grove development was linked
with the city develpoment and sev-
eral thousands of acres were
planted in comparatively few years.
Much of it is not yet in prime bear-
ing. Volume of' the: association,
which handles a large majority of
i; the fruit raised in the area, was
339,00Q boxes last season. It is
estimated at 400,000 this year and An ixtefiu view looking toawar the north
etseas ssix full usizers and other adjmncts The in
- next season's volume ':hay reach equipment in view can be

rooms is the east mezzanine floor
upon which are the offices, the cir-
culating blowers for the coloring
rooms and wide space for visitors to
view operations. A similar mezzan-
ine floor extends over the precool-
ing rooms on the west side where
the boxes are made and stored and
materials are kept.
Only half of the packing floor
has been equipped, the balance re-
maining for expansion expected
soon. Packing equipment includes
a new model washer, 18 feet long,
with eight brushes instead of six,
mounted in two sets which operate
independently of each other. The
dryer is an eight fan duplex. There
are two polishing units, one 22 feet
long, containing eight brushes as-
sembled in two independent sets
similar to the washer. The other
has nine spiral rolls, 13 feet long.
Six full sizers, each 40 feet long,
have been installed. Equipment is
operated by individual motors of
which there are 48.
Lighting, both natural and elec-
tric, has been given close attention.
There are many skylight windows,
six large windows at each end and
26 along each side. Each steel span
has five 750 candlepower lights giv-
ing a total of 45,000 candle power
illumination at one time. Lights
on each span are controlled in-
dependently of those on others.
The board of directors contains
quite a large number of original
growers of the territory. Mr. Varn,
president for seven years, still, s.
a member. R.' E. .Lassiter, pliat'ed
the first grove in Lake Wales. E.
D. Ellis started the water and light

end over the half that 1& nov:equipped with
imensity of space can'be visualized as this
duplicated without crowding.

service in Lake Wales as, well as
planting one of the :first groves.
M. C. Dopler not'only planted one
of the first groves but planted al-
together 4,000 acres or more for
the various developers. J. K;
Stuart, youngest member of the-
board, was just a boy when his
father E. C. Stuart helped found
the town but has been active in-
both planting and managing the
many hundreds- of acres of the
Stuart groves. D. R. Dopier,
brother of M. C., while a later ar-t
rival helped in the development of
Hesperides Association's 320 acres
which he manages.
Major J. M. Tillman, president,
followed the footsteps of his father,
G. V. Tillman, one of the-founders,
and planted 300 acres with his as-

On the left the conveyor for the empty,
field boxes while to the right is the .cull
belt. Note the arch middle-way down to
allow easy passage underneath. These con-.
veyors save tremendous expense of trucking.

sociates in the Cooperative Fruit
Company formed by his father and
other founders of the community.
W. J. *Frink, busniessman of
Lake Wales and secretary, and Jay
W. Tracy of Winter Haven are
serving their second season on the
The other two members, W. S.
Pilling of Philadelphia and Lake.
Wales and A. J. Major of -St. Pet-
ersburg are on the board for the
first time. Both are large growers
and prominent northern business-
men. Mr. Pilling owns about 600
acres_ anidrepresents approximately
1,500 acres in' the association. Mr..
Major for many years was presi-
dent of the American Bridge Cmo-
pany, largest of its.kind. He first
came to Florida fifty years ago, as
an: employee. in the government-
land office.
W. B. Gum, manager since 1926-
27, first was connected with the
association in 1921 as receiving
clerk. He was with Frostproof as-
sociation-for a few years as house
foreman then returning to Lake
Wales. He was assistant manager
during 1924-25 and 1925-26.

A series of community meetings
has been arranged in Volusia county -
to bring to the citrus growers the
latest information on soil and fer-
tilizer experiments. Arrangements
have been made by J. A. Harper,
county agent. Speakers will be pro-
vided by the Extension Service and
the College of Agriculture. Meet-
ings will be held at Samsula, New
Smyrna,- Daytona Beach and Pier-
son.: The:first was held at DeLand,
Jan. 14.

Februar'Y 1, f982





Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

606 Citrus Exchange Bldg.
Publication Office:
Tampa, Florida
Postoffice Box 2349

Net Grower Circulation
over 12,500

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VII FEB. 1, 1932." -No. 17

Small Grower
Oakland-Unfavorable citrus con-
ditions the last two or three years,
resulting in little profit for the grow-
er, have caused much unjust criti-
cism of the Exchange, both by the
outsider who rejoices in this, and by
the dissatisfied members, most of
whom came into the Exchange when
they finally realized there was no
hope outside, and have not been
members long enough to have a
true knowledge of how the Exchange
really does protect them.
My views will be of little interest
to any but the small grower, to
which class I belong, but there are,
I believe, quite a few of us and
probably all more or less in need of
some kind of help.
Little Growers' Hope
In the Exchange alone can such
help be found for the "little fellow."
My acreage is so 'small I could
leave the Exchange and it would
never miss me; but what could I do
if the Exchange should leave me?
Absolutely nothing.
As an Exchange member, how-
ever, my only concern is to produce
the fruit, every other worry being
transferred to that staunch friend,
with the certainty that every box of
my. fruit will be given the same
careful attention accorded that of
the big shipper, and size for size,
grade for- grade, -will net me more
than I could possibly get otherwise.
G. K. Speer, in the Tampa'Tribune.

Cut the Bonds
Governor Carlton in words of
warning *rather. than .of' advice says
the great need of the citrus indus-
try, is more co-operation;
- In the markets our fruit is say-
ing. the. same with even .greater
eldoquence. In the only language
it.;'can speak-price-it is literally

Unreasonable, profitless over-
supply of grapefruit is pouring in-
to the markets solely because of
the lack of co-operation in the in-
dustry. Tangerines are practically
being sacrificed though they are
considered the royalty of citrus. A
few hundred thousands of boxes
more than usual breaks down our
competitive system.
Our oranges are selling for more
than California's but that is noth-
ing to brag about this season. At
this time of the year our fruit is
unquestionably superior. Also, Cal-
ifornia's is under the cloud of sus-
picion because of repeated freezes.
Florida oranges should be outsell-
ing California's by a much wider
margin-they did in other seasons.
Our fruit and the markets have
been speaking to the growers with
the greatest eloquence. Must all
this go unheeded? Perhaps the
famished cries of the growers'
purses will cut the bonds of
prejudice, propaganda and inactiv-
ity? ...

Support Cooperation
Farm equipment manufacturers
have come publicly to the support
of the cooperatives and the Federal
Farm Board, formally criticising at-
tacks as "vicious and groundless."
The national association of the man-
ufacturers expressed their views in
a resolution calling upon members
of Congress to resist the "destructive
campaign." The resolution follows:
"Since our last .convention the
press of the country has been flooded
with propaganda hostile to the Fed-
eral Farm Board, including vicious
and groundless attacks upon the
board and the government. The
source and the purpose of this propa-
ganda are obvious and unmistak-
able. The attacks come from a lim-
ited group of speculators and mid-
dlemen who have long fattened on
the products of agriculture without
benefit to either the producer or the
consumer; and their manifest pur-
pose is to destroy the agricultural
marketing act or so to cripple it that
the American farmer will be denied'
government aid in regulating and
distributing his products.
"At the next session of congress,
and perhaps thereafter, concerted
and well-financed efforts will un-
doubtedly be made to repeal or
emasculate the agricultural market-
ing act or to tie the hands of the
Farm Board to such an extent that
it will not be able to carry out the
purposes of the act. Therefore, be it
"Resolved, That we call upon all
members of both houses of congress,
and especially those from the agri-
cultural states and areas, and upon
the representatives of farmer organ-
izations to make, a vigorous resist-
ance to this destructive campaign,
so that whatever amendments may
be made to the marketing act shall.
tbe written for the benefit of agri-
culture, and not to its detriment and

Bulk Shipment
Bulk shipment of citrus on the
scale of last and the present season
to date may never afflict the Florida
citrus industry again. It is on the
decrease now, believed to be final,
in both Texas and Florida, the only
major citrus states in which it is not
barred by law.
The experience of the past year
and the first months of this season
has turned the trade, and it is
believed, the shippers unalterably
against it. The chain stores to which
it offered the greatest opportunity
no longer favor it.
Probably no other factor, even
green fruit, has been so demoraliz-
ing and costly in its influence. It
forced packed fruit out of competi-
tion in every market in which the
two came in contact and drove the
trade other than the chain stores to
California fruit.
Decreases Volume of Sale
Growers will be surprised to learn
that instead of increasing the vol-
ume of Florida citrus consumed,
bulk shipments decreased it. Mar-
kets on which a check was made re-
cently showed a-40 percent decrease
in the volume of citrus sold where
bulk fruit came into the market
The only reason for bulk ship-
ments was to reduce costs to. a
point that would help increase con-
umption and widen distribution. It
worked, however, to drive the inde-
pendent retailer and the responsible
trade away from handling Florida
fruit and to place control of it in
the chain stores much to the dis-
advantage of the citrus industry.
Chain stores, buying in quantity
and direct, could sell the fruit prof-
itably at the price which the inde-
pendent retailer would have to pay.
Under such competition the inde-
pendents had no inducement to han-
dle Florida citrus.
As chain stores account for only
33 percent of the retail fruit sales,
bulk shipments took Florida citru
out of the hands of the retail out-
lets which ordinarily sell over 60
percent of the fruit. Chain stores
by, virtue of cut prices increased
their proportion materially but the
increase was not enough by about
40 percent to make up for the loss
of independent distribution. .Carlot
sales at various points prove this.
The chain stores were practically
given control of Florida citrus in
many markets and did not hesitate
to press their advantage against the
shippers and seek lower and lower
prices. They also competed with
each other to sell the fruit cheaper.
As a result bulk shipments instead
of giving the growers a saving in
costs reduced his returns and re-
stricted his market.

The worst influence, however, was
the disruption of the regular chan-
nels of distribution without substitu-
tion of other means. There is yet
no way to move citrus in quantity
except through the jobber and
wholesaler. Even at the .auctions \,
they are the dominant factors. Bulk
shipments pushed them aside. The
regular trade has 'revolted and
turned to California fruit, even
though it was of less desirable qual-
Bulk shipments also brought third
grade fruit into the markets in com-
petition with both second and first
grades. This not only brought sharp
criticism against the appearance and
quality of Florida citrus but com-
pelled the higher grades to come
down almost to a third grade price
Growers got some revenue for the
third grade fruit but it cost them
heavily in the price decline on the
higher grades. Undoubtedly, for
every quarter they made on the
third grade they lost 50 cents or
more a box on the higher grades.
Bulk shipments also disrupted the-
standards in other ways. Loading
was haphazard and irregular. Buy-
ers could not look forward to any
bulk shipment with any certainty
about its grade, volume or condition.
Had there been no other factor
which would depress prices, this ir-
regularity and uncertainty- alone
would cut the price materially. The
buyers set a price which assures
them full protection.
The fruit must be packed in some
manner to be sold from the stores.
If it is not packed within the state,
it must be packed by the receiver.
He will not perform this service out
of his regular. charges but adjusts
the price he pays to allow for this.
Growers, generally, overlook the
fact that the fruit does not- go..in
bulk to the stores.
It has proved very costly to handle
bulk' shipnlents-ar th--d6teiF-"dhd.
Besides the shipping loss, buyers are
subject to additional losses from
careless handling by inexperienced
labor, heavier decay and breakdown
of the fruit, losses through theft
and handling by makeshift methods.
What the grower saves in reduced
costs at this end is more than offset'
by losses for which he must pay at
the other end. The grower may not
see this loss, it is not charged as
an item, but it is sustained through
a lower price.
. Because packed fruit returns are
not comparably higher than returns
from bulk or truck, the grower thinks
truck and bulk are his salvation.
To the contrary, the truck and bulk
cut the price of the packed fruit in
the markets and reduce the whole
price level. so the growers receive
less than ever.


February 13-1932

Ferur 1, 19_SADSEE HOI

Phillippe Grove, Pinellas County, Possibly Origin of Grapefruit in Florida
S many of the old groves of Pinellas Col. Palmer to restore its vitality.
county and from one of its seed- Dr. Philylippe settled at Key
,. lings came the Duncan grapefruit. West prior to moving to Pinellas
S- '- 'The trees that remain, orange, and was well established as a tobacco
grapefruit and shaddock, still bear merchant with many schooners. in
but in very limited manner, though trade. He was a great devotee of
considerable effort is being made by (Continued on Page 6)

The original grove planted by Dr. Odet Phillippe, possibly containing the first
grapefruit tree planted in Florida

When and where the first grape-
fruit grove was planted in Florida
probably will be a question always,
but a good claim for the honor is
presented by the Booth family of
Pinellas county tracing its con-
nection to citrus culture back 100
years or more to Dr. Odet Phil-
lippe, French noble emigree, be-
lieved to be the first permanent
settler of Pinellas county.
The Booth family offers as basic
evidence a combination grove of
oranges, grapefruit and shaddock
located close to the bay just a few
miles east of Safety Harbor. The

Une or the scenes through the foliage of
to make the s


Why experiment, when ORTHO
KLEENUP has proven its effect-
iveness in control of Florida's
citrus pests. Made from a unique
S oil especially refined for spray-
itg use. Write for folder.

61W.Jefferson St.
Orlando, Plornd
a proven
oil spray for
d titii pests

grove still survives despite its ad-
vanced age though it is in a con-
siderable state of decrepitude. It
remained in the Booth family until
a few years ago when it passed
with considerable of the Phillippe
.hammock to Col. Tom Palmer of
Tampa, pioneer attorney.
The grove lies in the turn of the
road between Tampa Shores arid
Safety Harbor where the road
sweeps around sharply close to the
bay, about midway between the two
cities. This is the uppermost part
of the bay.. It is a beautiful loca-
tion with palm-fringed tongues of

Sthe bluff which attracted Dr. Philippe
ite his home
land extending out on the east and
west into the water forming a cove,
dominated at its northerly point by
a towering bluff.
The grove rests at the base of
an Indian mound of great antiquity
which .crowns the bluff. It is a spot
of much historical significance. De
Soto is understood to have made
his headquarters here or close by,
while for long before it had been
an Indian center. The Indian
mound traces back to a tribe un-
known even to those early Indions
with whom the first Spanish ex-
plorers came in contact.
The grove now is about three
acres in extent. It is believed to
have been .considerably larger 'when
first planted. Its seedlings made

The second grove planted by Dr. Phillippe, now owned by Sheriff Roy Booth.


The service Brogdex renders our citrus crop
our citrus crop is a specialized one and has
to do with its better carrying and better
keep qualities.
Because this service has become of recog-
nized value it is being imitated in one way
or another. These substitute methods are de-
clared by the sponsors as being "just as-good."
Imitations of a good article seldom give the
satisfaction realized from the genuine so
these make-shift methods are meeting with
indifferent success.
It is generally admitted that the value of
borax depends upon being followed by a good
job of was application. If done otherwise
- ageing-and-wilt-are- hastened and instead of-
improving delivery you have actually made
it more difficult to put, the fruit into the mar-
ket in a sound and attractive condition. The
wax atomizer that melts the was and pro-
duces a wax fog through which the fruit
passes is a Brogdex development-it is the
only effective way available today. But there
are some very poor ways of applying wax and
by their use it is impossible to give the dealer
the same beneficial service that has developed
for Brogdex a decided market preference--- ....
and the dealer, don't forget, is the main-
spring of the market organization.
Growers will find it woll pay well to adopt
the Brogdex pack, insuring sound delivery
and longer keeping time. The market pays
for that kind of service because it protects
the dealer's profits by controlling his losses.




11k.- J

Feruary 1, 419,32



Following a study by O. G.
Strauss, supervising inspector, the
United States Department of Agri-
culture has adopted an official sched-
ule of size measurements, effective
Jan. .25, which hereafter will be
used by federal inspectors in passing
upon size specifications. The official
schedule is as follows:
Average Minimum Maximum
Diam. Diam. Diam.
Size Inches Inches Inches
36's 5% 5f 5%
46's 5 4H1 5A
54's 4% 4A 41
64's 4% 4A 41*
70's 4 % 31f 4A
80's 37/ 31 4f
96's 3% 33A 311
126's 31/4 3h 3Ae
96's 3% 3i 311
126's- 3 3i 3 A
150's 3/ 3S 3 A
176's 3 2H1 31
200's 2% 21 211
216's 2% 21 2f1
250's 2% 2% 214
288's 2 2-2 21
624's 2% 2% 22&
Diameter to be determined by
measuring the greatest dimension
at right angles to a line from stem
to blossom end.
Total talerance for off-size not.
to exceed 10% but not more than
half this tolerance to be allowed for
either oversize or undersize.
W. D. Curd, manager of Leesburg
association, has inaugurated month-
ly meetings of members and a weekly
bulletin to keen each member fully
informed of conditions and to give
all an opportunity to participate in
the association activities. The first
meeting was held in the packing
house, Friday, Jan. 15 and attracted
quite a few growers besides the di-
rectors. To keep it distinctly a mem-
bers' meeting rather than a sup-
plementary board meeting, a special
chairman and a secretary were
selected to handle future meetings.
L. M. DeVore was elected to pre-
side ard J. B. Koltz to keep the
Manager Curd addressed the meet-
Sing. peaking on. te importance of
loyalty, service and cooperation of
the membership in the advancement
of the association. He urged the
enembers'to make it a duty to pre-
sent suggestions or criticisms they
may. have to the growers' meetings
either in person or in writing.
The program met with consider-
able favor and the reaction has been
that a number of members who did
not attend the first. have informed
that they are interested and will
attend future meetings.



Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
Culler i. Downer Fred'k L Spri.nford
Hrold F.Mils
dB.er Daly Cliffd E. Myen

-4 -

Taking a lesson from the wild orange groves which thrived in the
virgin forests of the sate apparently immune from frost, Judge Bert
Fish of DeLand planted the grove above in a tract of virgin pine, re-
moving only the small growth and underbrush. As it appears here
it is only little more than three years old, yet has begun to bear.
This grove consists of 35 acres and though in the timber contains
the regular number of trees, 2,169. It is in fine condition and trees
appear large for their age.
The grove is one of 17 owned by Judge Fish. His grove holdings
total 301 acres containing 19,214 trees. He has done much new
planting in the past five years and approximately half are five years
br younger. These plantings and some purchases give Judge Fish 213
acres in one block. He also has a 35 acre grove near Sanford.

Business, civic and agricultural
leaders of Broward county, hailed
Broward association of the Florida
Citrus Exchange and its newly com-
pleted packing house as "the accom-
plishment of a major phase in the
balanced development" of the coun-
ty and turned out in full force to
celebrate formally at the luncheon,
Jan. 20, in honor of the association.
The big social hall was filled by
the citizens of the county who wish-
ed to tender their respects to the
association and 'the affair became
one of the most inspiring examples
of -appreciation and confidence in
the cooperative'-program that-has
ever been seen in the state, reported
J. Reed Curry organizer, of the Ex-
The Rotary and Kiwanis clubs of
Ft. Lauderdale were joint hosts at
the luncheon. County commission-
ers, port commissioners, city officials
and representatives of many city
and county organizations were
among those present. The dining
hall was beautifully decorated under
the supervision of George L. Ander-
son who furnished thousands of hi-
biscus blooms from his gardens.
Representatives of the different
organizations extended greetings to
the -association and paid tribute .to
the Exchange and its program. Each
director present was introduced as
was A. S. Ross, manager. Mr. Curry
was called upon for the principal ad-
dress and received hearty applause
on his discussion 6f the citrus prob-
lem and the Exchange program to
handle it.
Open house at the packing plant
followed and though no fruit was
being run through there was a coin-
stant'stream of visitors to see the

Richard Whitney, president of
the New York Stock Exchange, has
entered the Florida citrus industry
through connection with the Flor-
ida Insecticide Company at Apopka.
In the reorganization of the com-
pany, Mr. Whitney became vice-
president and treasurer. Reorgan-
ization plans call for enlargement
of the plant -and expansion of the
business. The company.also will
be agent for the Lyons Fertilizer
Company in the Apopka section.
Mr. Whitney is a director of the
State Bank of Apopka'and also is
interested in a large peat humus
plant at Zellwood.

J. C. Brown, agricultural teacher
at the Barberville High school and
in charge of the county soil test
laboratory, is doing an extensive
work in soil analysis for growers.
He is handling an average of 50 soil
specimen a week. The scientific soil
analysis will be of much value to
the county eventually, County Agent
J. A. Harper reported to the county

Enthusiasm over summer citrus" \
production continues in thle Ever- '"
glades muck area with much activ -
ity on plans for additional grvoe
acreage, particularly around Davie.
On the John Lochrie tract of- 1,200
acres, 300 acres have been pre-
pared for spring planting, adding
to 300 acres planted last year.
Flamingo Groves which has around
600 acres planted is preparing an
additional 120 acres for planting
soon. Several smaller plantings are
planned by others.

Two trucks loaded with grape-
fruit aroused the suspicions of Night
Officer Tedder, Haines; City, one
night recently and as a result four
men have been lodged in jail for
trial on charge of stealing the-fruit.
Two are said to have-confessed.
SDrivers of thetrucks when stop-..
ped by Tedder 'were-unable to show ,:
certificates of sale. One driver drove
his truck away but was apprehended :;
at Kissimmee after the fruit-.had--
been disposed of.

Phillippee Grove
(Continued from Page 5).
hunting and fishing and a consider-
able traveler. Sometime between
1809 and 1830 (historical record is
very dim on the matter) he sailed
up Tampa Bay with his family on
a fishing trip.
The beauty of the spot -won him -
as a permanent settler and he be-
gan a new homestead. In his travels
he has visited the-West Indies often
and had noted the citrus there.
When he began his new home, he
brought seeds of various varieties
of fruit, including grapefruit and
pink shaddock with the more bcbm-. I.
mon oranges. It is believed' heb'
planted about 10 acres of grove on
the bluff section of the hammock.
A few years later, he planted an-
other tract of about 10 to 15 acres
a few miles north. This grove sur-
vies and is-bearing fine crops. It
is now owned by Sheriff Roy Booth,
a -great-grandson.
LeLand Booth, manager of the
DeSoto Sub-Exchange, is another
great-grandson. -D. J.: Booth, a
member of the Exchange and father
of LeLand, is one of two surviving
grandsons. The other is O. W.
Booth of Clearwater.

PALM EXCELSIOR is the better bedding for fruit and melons;
.twice. as bulky by weight as wood excelsior; aerates car;
does not break down and will not absorb moisture. A Florida product.
Full weight 80 lb. bale $1.50 net. Freight f.o.b. yoSri point on
orders for 20 bales or more.

306 Citrus Exchange Building and 322,Cas St.
Phone 3294 TAMPA : PhpneM4225

February 1,1932





D7 an- Sds ..S- ond C .sO .t" -


oRir s eoA oR 7 II l .

fcsel coe

L 51ar dr
met, deepsrs .
ama proves thm
th tunsde to e ua t
.1 D I tte ele n of S
'l1 3. 7Co13 w 1m a
THEv e NatBIona Par Ath -

130.00 17.0 Axis07d Ioca Cope
.01. sip d pA 1300W 001
01d3respec, expressed

lAd, clearob ubta o
bor3. p.19300.-an0 1 e bee
11300137000. "

2. that riiond nhard I0 tTe

senato13r Fletcler's b010 10
ladic Nationa l Park I i th e
Introduced Decembe r -. 9palIl

ary 1, 07a nd Will be dered b
0., *h13 13me. n4 ll 7o t I h p11 -

. ly date, wi7th th 0 ar s r td
Idna delegation In that tody.

have been vted oin the nte8
shall be rand ar7 n. d h- nib b Ts
and set.part pblic 0 k fr the

enjoyePent of the* people and hl be
0Everglades Natnal Prk, the 13a 0 eln
area Ae to be atcquired by public
Sdonation, ne to aidr by the
e terrtry in ed the N7o 7 tl3

Cnists ro approxim ately 2,000 aru
.topa ne and Co-Infer countai es.
recommended fcar park' p Ies ti the s

Uner tuo tue d
S Senator Fletcher te bfll suaies thiat

inistrationl provtetion and dev lopartir
trheeds bii national Park p hall be nder
direction of the Secretary of th e Interior

sth National Park Serice. A further provision
is tha t nothing i the aclt shall bt e construed to
len y existing rights of the 8ie0t0ie Indan1
cthel u National P aro e ati
In a etale report mde to Cogre by rien
donatio0, n0ne7 0 be paid fo0 by 17e go

The erry ofsto Interlor In troght t at
nthe areds of rnaionall and nt erely lol in
tere00 71 tro1pical-plant and anial life1 the
eof the I ti e fishing. d te h bird lifed .
species anh d fr the abundane of bes evide

of prehistoric human opera then aand the.pre
1311313131e37 tn a te0

Seainh e Ind0a7 are sufficient to g the 1
Tmis ta0toh report says, d s absolutely differ-

anet from ant y existing national park in its
physical characteristics as well as In its sub,.
tropical tha e tropical-plant and animal fe

Ial no thrinoe exep t he tres-fere
ITn p 0e7r of tal7iat Nathe 7il3 P. 1

73 the Aca 0d'H National Pa rk1 7 0 e7 .
-. or in pard3 brder, the = t, CoRst75 by the

oe Ltar ptse linksol Its t an a
Or equal opportunities for development of t
g7. establishment o of an aquarium, and other
features of a -maroine park" such as this area has

Thie is an urgent need for conserving the
natural features of the area and particularly
th bird lifeo. Adequate recreational opporthe .un

f natotal intory. s

Cm0 10ayestig natsnar C p arat In I
Isn Palogcarmadtesc d >s ell ain Iar silanu
071 1ro37a0 an7 tr 3oplplat aFr ankial mlme tt
700l013e 7Ro 0N13r Pu0n 7 1r3nt7niaRoi1al3arks is.

ta2z 'stronl gon charao3er except 1370 teeeroope 13io7e1
In ortdps agriculturaldut action and tasrken

with particul ar reference to the c0tas, Industry

0 lc 17 7 i1ne present system of '01i3nited
operation and rms ntal ted or 0 ndivindualm 01
The only hope for the adustry, he aceprtsi, is m
the radho le. Adua te or ctionAsuol oppoonersn

S7 Today.n cloprdi to 0f0e 3737e17 p o

ru Compe ory Coop one fi
10rinoge a0 nd l3 lthu ellng .1 a icre In 13
1s 70lo0r13407070.a0013r0770.Frank 7. Hammett

ae .song ndor c pus y L5 preai
113 .han01t e1la37rs that 0xpein 1 as a0 h-0
Ei1.lo.i Zeal. uni on s the
i0i0331 .f1? Irze p Ie0701 s I03 ,0 04 11304171

3i730 n: the 0h 7 Bai. 'u1 104
2"dilp pur o cmu~y pqxlo

sltavl. Poland, Bulgaria: t7seiuna, the 7i0ted
ingd1om, France'. Gma0 ( .and I1th:-. *
The products coming under the compulmlso
cooperation laws of these countries include wheat
dairy products wool. meats sugar. rice. hony,
egs. wine, tobacco, general grains. Irult, Iresh
dried and canned.
"As certainly as the day follows' the night,
continues Mr. Hammett. "such laws must be
enacted by the 48 states and the United 1Stat
as a whole It the agricultural life of the country,
upon which its very existence depends, is to be
lFlorida. "hlmited cooperation and

-TbheGulf Gleam NEW YORK
The 7ned uunmd the sa 0. 0.0m73
u in .th e. nh t it fled:- a O. I
And surs cr tbe ground NEW TORK. Jb. 24.-Dlry
ere legth ed out In rills e1 P.: Writs Il mighty
of montog eath. so Irom Dubln. tLolfl
spring played a fincy. unome a w he i
When ahe stIpPd the 0erth
Anda ..rdi he o t1 .
Anoe inih 00 f 707 ier "' 0 ,..l jO1

f7 FIRSY 6R414 PR07

Fl co~ecrs OR,
'FUR COOMrS 0113.

Our a eOL

1The Hun
operated 1 '
on the good
bills. owes
assets. include
ma~e Society
Chest and dor
Its own row"
does a noble an
we7l-meri3ed cOn

Fort .yers has
FuRl lessons ahu
the soup and not
meal. 7
You have to pay
.but. In Tampa.
implUlied system at
The only reason th.
date f delegate to
in Chicao Is that the
Plmoda prison camp0 I
shower baths. Some pri
cruel and unusual pusl
We used to hear about
Those hands are no b
f his war loans
The Saniord Herld
,ll'.a'Job will-run I
costs money.

S 32 Frl nat to get
I 07fit of Isla ya30 eta- ay. 7 0 4
Avery Powell uivestlhatwhat budj inw needs
i sLor0 Inlook thai orr1tl3 k.
We re ram u0muke0in7 with l1IC3agu0.

do i a e InS Jr. .sti
t do V l, 1 1 ers ^" 'es\tl -
0 ope te in ie LORDA. AND THE TRIBUNE

S tlo -... 19 I'1 .r o.- 1 B ... T . 0 .r.. t l .. Irt .r. ..to ,i
dcPX 11 0oe t .t r.. . l.r. ..- I 1. r .. 1 . ...... .. rt.-, 0u;
cc9e 011 ,.:,', 7," d-, .^ ir. 3,.,73, ,., *,,r -1 ... ', 1--,. a1
31137 7 1 -1 D.o7..F73L i Q .. L -4 1 31313 .1, 1 wL
e 0 Yo r t .. . .t 1 ... M. J. ...... 1. V.

77 eo .u s ow. *e mah 13u13n n7 M en7l d.13 r 1r l3 1mudt7 ,n I

n, eln e Ms b 0 ,-,,l r the 7 ,0133 11 7 s 7 & 'l a.. m Lr .3 .0 .

pop re chn seint n dthte I l. a Ie.n- of 1 er.- 1 r t I.re e "l. ae.li.i-

0 e i 0' 0t013 f I .. r 0 0. 1 ... .. ... i
SSP t Din In r-.. b. .n d.l .r. 1-. .-r l .-ara

-sn o D .. Iy 1serr.3m.o o O. O3. l 0 0 1, 7lr.0[ .r ,,31 .1. 101.,'iL3n .ri 1,13 Ill- '03I,'3e L .
I ~ I As ,u ,dr II ar- m- r7
AI ndt I a Mph wa .. 11e .. u..A cr- r Qr ,, :, n r II li f n erm br

0. 1PAI CATALO7 TA rml"0i0 e ,r3 =l.0 r M. D o n 0 s .L rr. ir r, `l 3,I00 1 ie 0 it thIe.nna to i01-0 1
Ho 0 e 7 Pi b D.41%1. '0 r* *1 r41 A 1Z 1.1 L70 1 p33 .00 1 1e3 13 013 h s.0 17.

P. LB. 1 u0 1er3tand thata. 00 1 0 10 .3 o n e j rrs. Xr.. -1-3, N-1 L 1.c. 2,-5 L 4 0 u0p7

_ _



iT7u~t it C faUItsouq4'.

THEORIES have an overwhelming popu-
larity these days as contrasted with
practice. The vague, the impractical and the
S unattainable are grabbing for the spotlight.
A new world is being offered while quite a.
mess is being made of conditions in general.
Economy, under existing conditions, is nat-
urally a watchword. Costs must be watched.
,Figures must be absolutely accurate and guess-
work supplanted by time-tested practices in
groves and on the farm. This is no time toexperi-
S ment and laboratory tests are not sufficient toe
Indicate the value of your fertilizer selection.
Low cost, based on the proved quality of a
product, is the only kind of "low-cost" that
a grower can afford to consider. False hopes
or,a few nickels saved in the cost of fertilizer
is spoor economy. Your crops require plant-
food- plenty of good well proportioned

plant-food. That's why so many growers use
IDEAL FERTILIZERS. True, an intelligent
application of good Fertilizer may increase
your cost, but in using Ideal Fertilizers you

are taki
Let the
go to t
want th
such qi
ing of
of the
cally p


ing steps to assure the greatest possible
between crop costs and net returns. CURRENT SUGGESTIONS
For a quick growth flush and
Ssiren song of "something just as good" a heavy bloom your Citrus
he other fellow. It has no place in the Trees at this time need scie
tifically balanced rations.
' of things today. The markets will Good nourishment means
he best. Your assurance of producing heavy yields of high quality
fruit. Give your trees the
quality is through a thorough understand- vigor they need now through
the tremendously important part that a Spring Application of one
of the following Ideal Brands:
and liberal fertilization will mean to w&T.'sSpecialMixtureNo.
Decide now togive your crop-sa better Original Ideal Fertilizer
to prove their value and let a portion Ideal High Grade Fruiter---- _
responsibility rest on the use of Ideal Ideal Tree Grower
ers. There is an Ideal Brand scientifi- Oura complete list of Ideal
rsBrands consists of many well-
repared for every soil condition and balanced fertilizers made
al requirement....... Consult our especially to meet the needs
of Florida citrus and vegeta-
nitative. ble growers. Write for a copy
of our new Citrus Booklet.

M manufactured Exclusively by -

We own and operate Branch Offices and Warehouses at Miami, Orlando, Winter Gar~; .di* .
Sanford, Winter Haven, Fort Myers, Bradenton, Sarasota, Lake Wales an Distributig
Warehouses throughout the State. .
-- *.- .. -.
.. . .. -.
-*.*' ..-c..-;t-- -' -'.;. = ..-. } .. ,.^: ,' ,...: ,s -f-: .^ '.' . .* -' ,' ..':"-' *- :'" 6.


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