Title: Seald-sweet chronicle
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075292/00028
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: January 1, 1932
Frequency: semimonthly
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00028
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text
POSTMASTER: If address has m ed '
te another pesteifce notify s der en fer -
S 8547, postage fsr shich Is guaranteed. -V .-,
I J.c. -cas,
1924 E. J.kCXKSQOJ ST .

t ACCLA., FLA. *

Seald-Sweet Cronicle

Entered a Becond Claw Mail .Matter
Vol. VII sBUBBCIPTION PamC so CXENTr "S TB TAMPA, FLORIDA, JAN. 1, 1932 ate Pt Ogu.at T.mp, Floild No. 15
Under the Act of 111 1. 179.

Rate Reduction

To Save Growers

Million or More

Savings of a considerable amount,
,p ssibly $1,000,000 and perhaps
More, are believed to be contained
in the emergency rate reductions
Granted by the Florida railroads and
eaier Eastern. connectionsr-effe9tive.
S.until June 15. Rates to most of the
SSoutheastern territory are reduced
25 percent by the three primary
SFlorida railroads. To Eastern and
New England territory the reduction
Sis 18 percent by the Coast Line and
the Seaboard with the Florida East
Coaft declining to participate.
Refusal of the Florida East Coast
to join is being met by arrangements
of the Florida Citrus Exchange and
i other shippers to move their ship-
ments from East Coast points by
't ruck to Jacksonville where they
will be turned over to the partici-
: paying lines.
The rate reduction arrangement
Provides an increase in the minimum
load of 360 boxes to 444 boxes or
39,960 pounds to the Eastern and
New -England points and to 384
boxes to Southeastern territory.
SThis allows the railroads approxi-
mately the same revenue per car
under the decreased rate as was ob-
tai ed under the regular rates.
-'7 The reduction is expected to
! effect a double purpose. Besides sav-
I'. ng to the growers a material sum,
P- it will tend to discourage trucking
and thereby aid in stabilizing the
.markets. The railroads and the in-
ry.are .equally interested in ob-
S ithe.ririhoads;.
tcons- erab)ev b'cuse of
'.thrlide trucks while prices were driven
SAdisasterously low for the industry.

The revised federal-state
crop estimate has reduced the
.figures of the previous esti-
S mate by 2,500,000 boxes and
places the rail, boat and ex-
press movement at 20,500,000
S boxes. Adding the trucked,
locally consumed and canned
-:fruit, the total is 26,000,000
;" This is still believed too high
by several million boxes. Esti-
Smates generally range around
,-- 0,000,000 boxes total, count-
.-irg the extremely heavy loss
i .. *rfrom the drought. Shipments
to 4 date run approximately one-
T.oiorth less than last year
l: *-which would indicate that the
nieral estimate is about right.
.,: i .- :

"X-Ray's of Florida"

What are the "X-Rays of Florida?" Members of the Radiological
Society of North America who attended the annual convention of the
society at St. Louis last month will promptly answer-"Seald-Sweet or-
anges, grapefruit and tangerines."
An attractive display of "Seald-Sweet" was arranged for the Florida
Citrus Exchange by E. S. Cooper, district manager, in the exhibit of
X-Ray equipment at the convention which attracted specialists from over
the world. The Exchange display was given one of the choice positions
in the exhibit under the title "X-Rays from Florida." Victor Morley of
the dealer service staff was in constant attendance, explaining the merits
of the fruit and distributing fruit, particularly tangerines to the .visitors.
"Positively," reported Mr. Cooper, "our show, drew fully as much in-
dividual attention as the most intricate instruments on display."
Dr. Bundy Allen of Tampa, retiring president of the society, overlooked
no opportunity to call attention to Forida's special "X-Rays." Especially
did he give California delegates the opportunity to'compare Florida cit-
rus, which they cannot get in their own state, with their home fruit.

Seriously Need Minimum Cannery Price

A view of the assembly of the Presidents' Association at Davenport, Dee. 16, that
Inaugurated the'minimum price demand.
The holidays prevented much progress in the movement to unite the
growers for a minimum price of 40 cents a box for cannery grapefruit.
Canners continue to pays20 cents a box and frequently.get supplies for
less. The Committee. of'-l)has joined, with.the Presidents' association
of.th'e Exchange on the 6oposah and., is probable: tiit joint efforts
will.be made during th~~-ti few weeks to'advance the movement. :-. -
-.. ^ .-- .-. .. : ,

New Years Brings-

Better Prospects

For Citrus Grower

Commander Urges Growers
To Profit By The Change
In The Situation

S'4'he'turn in the'season -nikahr'l :
New Years will bring a turn for
the better for the growers, Gen.
Man. C. C. Commander declares. .
in a New Year's message. The situa-
tion still requires careful handling
and the betterment, centers prin-
cipally upon oranges, he says, but
several factors are working in behalf
of the growers such as reduced rail
rates, shorter crops here and in
California and a prospective united
action of the growers toward -d
stabilized price for cannery grape-
fruit in his opinion. Following is, "
his message:
"The turn of the year brings sev-
eral factors which undoubtedly will
influence favorably the movement of .-
the citrus crop during the balance -e;
of the season. Several of these.,--'"
features justify a more optimistic: :,
outlook from the grower's .stand :
point than has been permissible
heretofore. .-
"The orange market is consider- -
ably stronger and will continue to-:-
advance in the immediate future: .
and very probably will'remain at.:i-
pirofitable point during the balance"i'
of the season. -It is natural that the .
orange situation should improv.e..-,-'
The volume of- early oranges'nFJ
ida" is ot as:grat as was original
estimated. There a- sur-riily I
small .. l 0
serusly'daimage, accordirg o
best information available from'.th f'?'>
state. Much of that crop is hnt--
eligible .for shipment under .the -
trade marked brands. In addition, '
California has been unfortunate in
having heavy rains throughout the -Z.
(Continued on Page 2)

The citrus industry may view Old '-
.Man 1981 with much misgiving but "
his parting gesture was a gift to-
the industry of untold value:.. The
heavy rains of Dec. 81, general
tbrdughout the citrus belt, averted a
crisis in thoucands- of groves.
The'rain, the first in many weeks,
was badly needed along the Weso"
Coast down to Lee and in the4erV
Highlands section. Treeas'indiJfi't
were wiltiig serious; iing was;
materially retaided- and' drop.-'asi'.-,
heavy. Thlas'isr hw oweleved. '..
-_ r.. .- .-. -"--_.


Cl~lf~II~R-- -LplT;-_~--;1~7~_



cr--r ilL-WET CRNCEJaur ,18

SO ew Years Brings Exchange Works

tter Pro ects the private markets-intensively an
possible. This is example by the
borameter market of the country, ml
For Citru r r some of whom send most of their vol
or i S G ro er The following record for the two
examples the situation. Shipments
(Continued from Page 1) the auction sale to allow for the tim
Exchange percentage of state shi]
belt at a time when it seriously Week ending Dec.
affects the quality of its fruit. Week ending Dec.
"It is of vital importance to Exchange percentage N. Y. auctio]
growers throughout Florida that Week ending Dec.
they appreciate this improving situ- Week ending Dec.
ation on oranges," continued Mr. Competitors in N. Y. auction:
Commander. "Speculators who last Week ending Dec.
year guessed wrong and lost money WSo s eek ending Dec.
are now familiar with this improv- Sometimes the Exchange is accuse
ing situation and are trying to re- record answers the charge. Note th
coup their previous losses at the ex- change was entitled to put into the
pense of the grower. Their offers fruit than it sold there the week end
of purchase on the tree will be made fourth more than it sold the week en
at prices which, in view of past cir-
cumstances, will seem high, but in
reality will be considerably under Decision O n Validity
the intrinsic worth of the fruit on
the improving market. Ar c S y
"I strongly advise all growers to O Arsenic Spray Law
get all possible returns out> of their .
fruit on such sales. They have al- ExpeCted Very Soon
ready taken all of the hazards on
their crop to this point. It would The State Supreme Court has
be very poor business to turn the the question of the constitutionality
profits available from the strength- of the anti-arsenic. law under con-
ening orange market over to specu- sideration and a decision is ex-
lative buyers of their fruit. This is
particularly true when it is remem- pected soon.
bered that even though the fruit is The Court dismissed contempt
sold on the tree, the grower and not seedings against Co ssioner
the buyer still must carry the hazard proceedings against Comnssioner
of frost damage until that fruit is of Agriculture Nathan Mayo and
picked. Money can be made on or- ray Singleton, chief inspector,
anges during the balance of this brought by their seizure of sprayed
season. I sincerely hope that the fruit Dec. 7, the day following the
growers will so handle their affairs the the
with a full understanding of the expiration of the year of grace
situation above outlined and receive included in the law for fruit in the
a just share of these returns, quarantine zones.
"The general market on grape-
fruit and tangerines cannot be re-
garded with like optimism. It is fertilizing requirements justify the
probable that these two fruits will value of the drops for this purpose.
not fully participate in the strength- If the citrus humus available from
ening of the orange market. Here is the dropped fruit were to be pur-
another factor which emphasizes the chased on the open market and
importance to the grower of obtain- spread through the grove, it would
ing full returns for his oranges so be priced so as to make the equiv-
that he -may offset the meager re- alent value of the dropped fruit in
turns which probably will remain as the grove as fertilizer worth approxi-
an average on his grapefruit and mately 254 a box. It seems ridic-
tangerine crops. ulous, then, for a grower to sell
"With respect. to grapefruit of this value for considerably less
cannery grade," said Mr. Corn- many, and in doing so assist in
mander, "it remains for the growers breaking the 404 minimum price
.to help themselves in forcing a price which should and can be maintained
level which can and should be held on all fruit going to canneries.-
at a minimum of 404 per box. Can- "Another favorable factor which
series can afford to pay this price will affect the movement of the crop
'for fruit and still sell the canned during the balance of the season is
product at a profit to retail at a the recent decision of the carriers
price sufficiently low that it will for a flat reduction of 254 in the
move readily, even under today's commodity rates on citrus move-
economic conditions. If the canning ments to the Southeast with some-
industry is worth anything at alr to what less reductions to Eastern
S the citrus industry, it should pay a markets. The railroads are to be
Minimum of 404 a box for the can- highly commended for their action
S nery grade fruit. If growers and in this emergency. The Coast Line
house managers permit the move- and Seaboard were prompt in an-
nient of their fruit to the canneries nouncing these reductions after the
at the& low price this group agreed decision had been made.
to pay in a recent meeting, they are "So far the Florida East Coast
sacrificing the primary value of the Railroad has not joined in this re-
canning industry to the producers in duction of rates, to other than the
the state. Southeastern territory. It is .un-
The situation can be forced and a fortunate that this road has not yet
40C minimum price maintained by taken this action and it is hoped
the.cpordinated action of all grow- that they will do so in the near
eras anid. house managers. Rather future. Arrangements are being
than permit drops in the groves to favorable action of this road to
be picked up for ten to fifteen or made, however, in case of the un-
twenty cents a box for use by the truck all fruit from packing houses
canneries, a grower should realize served by this road to the terminals
that this-fruit in the grove is worth'.of other carriers at Jacksonville.
considerably more than that price Under theie-arrangements, thegrow-
as. fertilizer. People informed on era whose fruitkis affected will thus

Private Markets
tinues its established policy to work
d relieve the auctions as much as
situation in the New York auction,
uch worked by competitive agencies,
ume there. /
weeks period ending December 19
are' recorded for the week prior to
e in transit.
5 35.2%
12 30.5%
12 25.5%
19 24.2%
12 74.7%
19 75.8%
ed of overloading th auctions. The
lat according to shipments, the Ex-
SNew York auction one-third more
ing Dec. 12 and was entitled to one-
ding Dec. 19.

Ho lly Hills- Exchange

Golf Tournament Has

Auspicious Beginning
The annual Lorenzo A. Wilson
invitation Holly-Hills-Exchange golf
tournament was inaugurated on the
fine Holly Hills course, Davenport,
Sunday, Jan. 3 with a thoroughly
representative attendance of the
Exchange organization, from the
Board down to the associations.
Such a lavish program of competi-
tion was offered by Mr. Wilson as
to clearly establish the event as an
outstanding annual attraction for
the Exchange.
The idea of bringing together a
representative group of the Ex-
change with a complete exclusion of
business from the program has been
in Mr. Wilson's mind for some time.
No such program has ever taken
place before, though of recent years
the custom of adding an entertain-
ment program to annual or regular
association meetings has been grow-
ing. Mr. Wilson launched his idea
with unusual success and in such
manner as to win acclaim as a
Invitations were sent to officials
of the Exchange, heads of depart-
ments, members of the Presidents'
association and their wives. A large
number attended and found events
had been provided for all, regard-
less of their acquaintance with golf.
.For those .of more ,or Jess skill at
the game various types of matches
had been provided from low gross
to. low net, including blind bogies
and secret six. For the women and
the men unacquainted with golf,
matches were arranged on the min-
iature 18-hole course, which is
'tirtnallr a dunIl4caeno f a mao1r

Cooperatives D o

Large Business

During Last Year

A total business of $2,400,000,000
was transacted by cooperative inar-:
keting associations during 1939-31, --:
the Federal Farm Board reports.
The fruits, vegetables and- nuts
division accounted for $332,000,-:
000, ranking third. The grains di-
vision ranked first with $621,000,-
000 business, just slightly exceeding
the dairy products division with
$620,000,000 for the year. The live-
stock division of cooperative mar-
keting ranked fourth with $300,00;-
000 of business.
Other divisions of cooperative
business were: cotton and cotton
products, ,$130,00,000; misee.--;
laneous commodities, $61,800,000;
wool and mohair, $26,000,000; to-
bacco, $7,000,000. Cooperative pur-
chase of supplies totaled $215,000,-
The report of the Farm Board
shows that cooperative marketing
has made remarkable gains in the
past few years. The volume of busi-
ness handled has increased more
than $100,000,000 in spite of the
serious decline in prices. The Bard
points out that if the prices of 1930-.
31 had remained at the levels of
1927-28, the last year prior to the
creation of the Farm Board, the in-
crease in the value of products han-
dled cooperatively would have aver-
aged 41 percent for all products.
The increase in the fruits and vege-
tables business would have been 28
The Board has record of 11,950
cooperative associations operating in
1930-31, a gain of 500 since 1927-,
28. The total cooperative member-
ship is 3,000,000 of which some how-
ever are members of two or more
associations. \iaking.,alTphwqnrtjr
such duplications, the Board believes
that there are surely more than
2,000,000 different farmers and
growers who are active members of

course and quite unlike the regular of the visitors played in the after-
miniature golf. noon. They were guests at an ex-
For those who wished, play was cellent luncheon, served at the Holly
arranged in the morning, but inost Hills hotel, known for its excellence
Sof cusine.
be able to obtain the benefits of this Among the winners were Pvsi-
reductioh. dent John A. SniVely, John Moscrip,
t'Careful consideration of these A. W. Hanley, J. S. Robinson,
various factors---the rising orange George Sampson of Winter Haven,
market, the reduced freight rates on George Seymour of Winter Haven,
citrus and the possibility of main- W. R. McQuaid, president of the
tainiig a satisfactory minimum on Barnett National Bank of Jackson-
canning grade grapefruit -justify ville, in the bankers' foursome. In
growers in viewing the balance of the matches on the miniature course,
the season through the new year winners were Mrs. W. Thdoas John-
with optimism," concluded Mr. Com- son of Davenport, .'. G. Austin of
mpnder. "'They are producing a Tampa, Mrs. E.E.. Patfrson of
commqtity- which, in comparison Tampa,. 9harles P.- Z zzai Lake-
perislihbles, is in a coippar-tively land, .Mr H ..' Haines
with the' fate of other comph able City- hd-Rh Hamil-
healthy commercial position." todn
a', "
""-C. -

2 SE,!

--'z t

January 1, 1932


nuIrv 1 1932

i Citrus City Growers association
at Largo, the largest in Pinellas
Sub-Exchange, soon will rank close
to the top among all the associations
of the Florida Citrus Exchange.
Last season the association han-
"'d'led 325,000 boxes. Since then it
has added a number of new mem-
bers including several large growers
and though the small crop this sea-
son will provide it only 250,000
boxes, it is estimated that normal
production from its present acreage
will come close to 500,000 boxes.
The association occupies a unique
position in the organization.. It is
born out of a merger of a grower-
shipper with the Exchange, several
years before the present period of
mergers started. From this begin-
ning it has made itself one of the
finest concrete examples of the
community value derived from the
consolidation of volume, operations
and sales.
It was organized in 1924 out of
a union of a number of the grow-
ers with John S. Taylor Company
of which John S. Taylor, now vice-
president of the Exchange, was the
head and controlling factor. The
newly formed association placed Mr.
Taylor at its head as president and
general manager, in which capacity
he has continued since. It acquired
S-the packing house and equipment of
"the'' company andi* the "Black
Diamond" brand which was firmly
established by Mr. Taylor in the
The old house was completely
-destroyed by fire last April. It was
Replaced this summer by a larger

plant which probably is the only
one of its kind in the country. The
building is of steele with roof of
a composition of asbestos and con-
crete and floors of concrete. Prac-
tically the only wood in the house
is in the rollers of some of the con-
The building is equipped with two
units, each of which contains two
full and two half sizers. It con-
tains 10 coloring rooms operating
the trickle system. The building
proper is 1991 by 156 feet. A large
garage of steel and concrete away
from the main building houses the
truck equipment.
The coloring rooms have a capa-
city of 5,000 boxes. They vary
from the usual construction of the
newest type in the use of specially
made canvas drops which fasten
snugly to the side walls by special
attachments and seal the rooms.
The Florida Citrus Ma'chinery
Company furnished the equipment
which includes the Skinner soaking
tank with the patented submerging
device to hold the fruit under the
solution. The two dryers, one at
each end of the floor, are the eight
fan size. Each unit operates from
an end of the floor to the center
Where there is a very wide space for
passage from one side of the build-
ing to the other. Two loig con-
veyors, one for empty field boxes
and the other for cull fruit run the
full length of the building, arching
over the center passage. The cull
"conveyor, carrying the fruit to an
overhead dump on the outside, is at

t .

Florida's Citrus Decay Due to Handling

Citrus City Growers Association
S ,-. V: .'.

., N
,, i... o =:. , ,
'" . ,l ,:. ,I :.. ,.'= : t, .-" .. .,~
:,' .- ,:t.. .

The Florida citrus industry is far
ahead of California's in coloring
equipment and practice and in pre-
cooling and is equal in other pack-
ing house equipment but it is "miles
behind" in the handling of the fruit
from the trees to the cars, accord-
ing to Dr. J. R. Winston, senior
horticulturist, bureau of plant in-
dustry, U. S. D. A., in a talk to the
Sub-Exchange Managers association
meeting in Tampa, Dec. 29.
Judging from Dr. Winston's com-
ments, the. conceded superior keep-
ing quality of California citrus as
contrasted to Florida fruit is not an
inherent property but is due to an
extreme caution 'in handling as con-
trasted to an apparent laxity in
Florida. "Handled with gloves" and
"like an egg" are literally as well
as figuratively applied in California,
according to his description.
Dr. Winston has spent the summer
*and fall in California to help work
out the coloring problem which he
solved for Florida previously. In
connection with this work he care-
fully observed the California prac-
tices in handling the fruit as com-
pared with Florida ways.
All the pickers are compelled to
wear gloves and to handle the fruit
with utmost care. They must use a
special type of clipper and avoid
clipper cuts. Long stems are strictly
taboo and are cause for instant dis-
Explaining what an extreme de-
gree of precaution the ,California
managers take, Dr. Winston said
that .While at one house he saw the
manager -come across a long stem in
each of three lots of fruit, and im-
mediately, he said, the manager
gave the order to fire the field fore-
men responsible. Dr. Winston re-
lated that in examining more than
i20,000 individual fruit he did not
come across one single long stem or
clipper cut.
Citing another instance, Dr. Wins-

least 180 feet long. The box con- of 75 growers, with acreage n ex-
veyor, running alongside to the end cess of 1,800 acres, most of which
wall then swinging at right angles is in full bearing. H. H. Constantine
to pass through the side wall to the is vice-president and W. A. Mc-
storage platform, is about 250 feet Mullen secretary. W. F. Belcher,
long. for many years with Mr. Taylor, is
The association has a membership manager.

ton said that when a team ran
away in one grove where he was and
dumped over the load of fruit,
despite the fact it fell on the soft
sand and apparently could not have
been injured to any degree, the fruit
was immediately diverted to the
juice plant, though it was bringing
more than $7 a box in the.markets.
The fruit is placed into the field
boxes with such care one cannot
hear the fruit dropping in, Dr.
Winston said. The California field
boxes are much smaller than the
Florida type and are never filled
full. Nor does one ever see ladders
piled on top of a load of fruit or
men sitting on top of the load, he
California also does not use the
high bulge. This and the lesser
amount of pressure required to set
the lid helps eliminate the decay in
'his opinion. Citing a direct com-
parison, he spoke of a plant used by
two managers, each using a separate
unit. One manager preferred an
additional five pounds to the box
and this bigger pack showed much
more decay.
California does not have stein-
end rot to contend with, but Dr.
Winston believes that the fruit, is
just as susceptible to blue mold as
Florida's and that it would be just
as subject to decay from this source
if the extreme care in handling were
not taken.
If Florida exercised the same de-,
gree of care, Dr. Winston believes
that there would be very little de-
cay. The high temperature in color-
ing checks the blue mold and though
to stem-end rot quick handling and
this temperature is very favorable
precooling as soon as possible will
checl that cause, in his opinion..,
Summarizing his observations, Dr.
Winston urged that Florida get
away from the heavy, over-filled
field box and the scissor-type clip-
per and handle the fruit easier.


January 1 1932




January 1;,1932

Seald- Sweet


Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

606 Citrus Exchange Bldg.
Publication Office:
Tampa, Florida
Postoffice Box 2349

Net Grower Circulation
over 12,500

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VII JAN. 1, 1931. No. 15

Why Not The Exchange?
Citrus acreage has doubled since
1920, according to official figures,
which also state that only one-third
of the citrus trees are 15 years old
or more and in their prime of bear-
ing. This indicates that the future
average crop will be much larger
than the record crop we have had
and that the big crop of the future
will be of tremendous proportions.
Our present competitive system in
Florida staggers virtually on the
point of collapse under present vol-
umes. Growers last season received
.very little. They have gotten little
more if as much this season. What
then -will they get with future big
crops unless they radically change
he procedure in Florida before-
What hope have they other than
organization? .And. what hope. .is
there in organization except of the
:growers,, themselves? .
.-.Ridiculed, called ..a failure .be-
cause in 22. years it has not per-
formed a miracle, the Florida Cit-
Srus Exchange is the only organ-
ization' in Ylorida which year after
year has not .only steadily held its
own but, has grown. Attacked on
every 'side, subjected to contempt-
ible tactics, the Exchange has held
its organization intact and in-
creased its percentage of the crop.
Mistakes it has made,' it is true,
but always it has emerged stronger
for the experience.
Why has the Exchange steadily.
gone ahead in face of such opposi--
tion, in spite of its own mistakes?
There .is only one answer-be-
cause it is enclusively a growers'
No private agency could with-
stand the .coiceited blows of op-
pos idd to 4v'hich the Exchange has
beenii.k ae'cted. No private agency,
in fact; could get the devotion to

principle that the Exchar
received from hundreds of i
ers. No private agency w
tempt to stem the tidal w
adverse conditions in their
as the Exchange has do
tinuously since its organize
The Exchange has grown
trol nearly half of the cr
made a good gain this seas
ing more than 1,500,000 box<
new member tonnage. It
steadily forward in past yea
its precent was much les
more able now to withsts
shocks of opposition and a
than ever before.
Ninety percent organize
the shippers failed. Seven
percent organization of
and shippers failed.
The Exchange remains
hope of the growers for the

Cooperation and Grove
Eustis Lake Region-The
carried a news item one
week in which mention wi
of the sale of an orange g
California. The price was
as being three thousand do
acre for twenty acres.
The quality of the fruit
in California is by no chan
at no time better than thal
in Florida. The cost of pr
the fruit is in no way lowe
difficulty of getting it to m
greater. Therefore there
reason why orange groves
ida should sell at a lowe
than orange groves in Calif
The California growers
possibly, one advantage. '
jority of the orange grow
members of an association
controls the marketing of tl
and which can in a measu
trol the price. The Florid
ers do not have so large a n
ship, in an association and
control the price of the frui
governs theaiuevae of-the'
It seems more than strar
men should refuse to join a
ative association, approved
government, and recommend
their best friends, when d
would give them- larger ret
their crops and double or
the value of their property.

Dump Piles -
A few years ago dump
citrus were common through
state. Today, there probably
a diump pile worthy of the
Fruit that used to go to tl
pile now goes to truckers a
them to consumers. The
ers, whom Florida seeks to
with the quality and des
of Florida citrus, .get dun
and Judge Florida citrus'
ingly. .,

ge has
ts grow- "
would at-
raves of
se con-
to con-
rop. It
on, add-
es net of
.rs when
s. It is
and the

z z
the one
future. I
s n0 : q ci
o a
Values. 8
day this
is made
rove in
llars an The' dump pile actually has not Nothing Left To Pay Debts
been eliminated; the industry has Is it any wonder that there is
Grown made a dump 'pile of a lot of con- nothing of the proceeds of the cot-
ice, and summers. ton left with which to pay debts.-
t grown What Florida's citrus industry Farmers have been forced by
oducing needs is dump piles out in the back LAW to -contribute to the prosper-
r The woods not in'the markets. ity' of the other industries. The
market is other industries have NOT been re-
is no riCe Fi ing r quired by LAW to contribute any-
in Flor- Price Fixing thing to the prosperity of farmers.
r price States the Mid-South Cotton Nothing Left But Mortgages,
ornia. Association News They tell us Overdrafts and Deficits
Shave, that you cannot arbitrarily fix rates We have transferred the wealth
rhe ma- and prices; that nothing but the created by the agricultural group to
oers are immutable law of supply and de- the manufacturing group, the trans-
which mand can do it. Now let us in- portation group, the ocean ship-
he fruit, vestigate. ping group, the finance group. the
re con- The farmer has his cotton ginned labor group, and the various public
a: grow- and pays a ginning rate fixed by a utility and public service groups
member- Government board. When he'-ships till there is little left on the farms
can not it, he pays a freight rate fixed by except mortgages, overdrafts and
a Federal 'Commission.
oi 1ich A .o.When he sends a telephone. mes-, e.fi
sage or telegram in reference to Attorneys for shippers attacking
nge that handling, processing or marketing the anti-arsenic law contend the
cooper- his cotton, he pays rates fixed by law is invalid because it tries to
by the a federal commission. control nature. The argument, is
ided by When he ships his samples by ex- more in favor of the law than
ong, so press, he pays a rate fixed by a- against it.
urns for federal commission. What is spraying with arsenicals
triple If he uses the United States mail but an attempt to control or rather
instead of these other agencies, he overwhelm nature? If it wrong for
pays postage rates filed by the a state to "attempt to control" na-
SFederal government. The same con- ture, how much more so is it for a
dition exists as to the various other few individuals, particularly when
piles of public service and public utility those individuals act against .the
hout the agencies. wishes of not less than 95 percent
iy.a not When he pays his taxes, he pays of those concerned.
mifne. tax rates fixed by legally consti- All talk and argument 'about
he dump tuted authorities. validity means nothing however in
nd from IfVhe sells his cotton-to a domes- the court of consumer .opinion.
consum- tic lll, he comes in contact with. Through the .Supreip' .Coui .,the
impress a bi 4aiary of the Tariff Act. If, arsenic endorsers "nay' ipjt .the
liability, i44 he exports it, he..patron- wishes of the grower-a'ld e -64n-
p .-ruit ize' ~ ga agency, subsidized- in -an dustry. bit they '
ae.ord-: a- ogeedng five hundred mil- long.befo0.r.e- d r T "o mers
lio.-las a year. h o. ith.frW*it'-bU!-'

....* .- .. ... .,-.i .- .. .. a --,.. s l.: ..
a.~ ~ ? ~'67



The New Day In Agriculture
Address By David Lawrence, Delivered Over N.B. C. Chain, Dec. 6th

On every side people are asking:
"When will the depression end;
when will business take a. turn for
the better?" I feel sure we will
know the answer to such questions
only when we begin to measure
from time to time the actual pro-
gress being made by every one of
our major industries toward a bal-
anced position. And if we are to
take up each one of these activities,
let us tonight examine the pro-
gress of agriculture, in which fifty-
eight billion dollars of capital is
invested and in which 27,000,000
persons are engaged.
.An important industry, you
will say. Yes, and that's why the
,Government of the United States
today spends a good' deal of money
,,ia. an effort to help agriculture.
For the welfare of 27,000,000 per-
sons engaged in agriculture is not
alone involved. These people re-
present a huge segment of the na-
tion's purchasing power. And un-
less agriculture is prosperous, the
rest of the nation feels the effects
of adversity.
Now it is a notorious fact that
agriculture is unlike any industry
like railroading, or steel, or auto-
mobile manufacture, or the utili-
ties, in that, agriculture has not
been organized into companies with
immense capital behind them and
with corresponding opportunities to
raise billions of dollars by floating
bonds or selling stocks to the pub-
lic, as industrial corporations have
done in the security markets of
the world.
Government Extends Credit
Facilities to Farmer
I:.Agriculture is essentially an in-
dividualistic business. Only since
1913 has there been a gradual ex-
tension by the Government of cred-
it facilities to the farmer. Today
there is a farm loan system as well
_as _a_ federal farm board-two,
'i` rate institutions involving a
'-system of agricultural corpora-
-tions, land banks, inter-mediate
credit banks, and other instrumen-
:talities of credit, mostly ranging
from sixty days to three-years. All
,his has beeii the result tof- con-
stant agitation by the. farmer to
secure what he described as a posi-
tion of equality with industry.
We have heard it called "farm
relief" and we'have heard it called'
"credit :expansion and we have list-
ened, especially in. recent months,
policy of- the Government as un-
sound economics. I think it is .es-
sential that we should not be given
to hasty judgment,- that we should
examine the facts,, for it is no
small thing to brush aside any
l)licy that is laid down by an
6overthelmingrrnajority of the chos-
en s'represeitatives of our people.
S Fifet of. all ret-'me call to your

attention an important document
just issued which presents a careful
history of the first two years of the
operations of the Federal Farm
Board. I will call it, perhaps, the
most important document on Gov-
ernment issued in a decade. It is
important, because it gives the facts
about the most significant evolution
American agriculture has ever ex-
Facts About Farm Board
Are Misrepresented
"But wasn't the Farm Board an
utter failure," you will ask? Well,
if you listen to those interests
which have been damaged in one
path of its operations or to those
who misrepresent the actual facts,
you will hear many fantastic
things. For one you will be told
that it lost $500,000,000. Now that
isn't true and could not be true un-
less every single loan outstanding
is not repaid. To predict such an
eventuality is to admit sheer ignor-
ance of the credit capacity of Am-
erican agriculture and the remark-
able record of financial integrity
it has made with commercial banks.
Well, you will inquire, wasn't all
this money lost in socalled stabil-
ization operations? Not at all. The
Federal Farm Board obtained $500,-
000,000 of Government money,
loaned out more than half of it and
is being repaid regularly on the
loans it has made. The other half
was invested in large quantities of
two commodities-wheat and cot-
ton. If all the wheat and cotton
now held by the Farm Board were
to be sold totnorrow, it would com-
mand a forced sale price and it
would depress prices. So it is being
held for eventual disposition over
a period of at least two years more.
When the holdings in these two
commodities are ultimately sold, a
final financial statement can be
.made. If you can tell what prices
are going to be on wheat and cot-
ton during the next two years, you
can estimate the exact amount the
Farm Board will receive. If we took
prices today, it would mean a total
shrinkage of about $180,000,000,
so any rise in price will tend dur-
ing the next two years to diminish
that total amount.
Revolving Fund Big Enough
to Meet Needs
Supposing, for the sake of illus-
tration, that the Farm Board shows
a net loss of about $125,000,000
when it finally closes its books. The
operation ,thus far has been on a
two-year basis, so we would have
to- divide that sum into about $62,-
500,000 a year.
When you consider that the
$500,000,000 revolving 'fund -is iot
going to be increased,'at least'no
request has been made-for any in-
crease, because the present, fund

is deemed sufficient by the Farm
Board to take care of future loans
and commitments, then it all comes
down to an expenditure of sixty-
two and a half-millian dollars a
year during each of the two worst
years of the present depression.
What did we get for that sixty-
two millions per year? The Farm
Board report presents an amazing
story of agricultural experience.
In the first place, you will find that
the Board itself does not approve
of stabilization-the buying and
selling by the Government of sur-
plus crops so as to keep up the
price level. The Board announces
that practically all of the money it
spent for that purpose came after
the depression began and was solely
an emergency measure
Many hundreds of commercial
banks which had loaned money on
wheat and cotton in the South and
Middle West were in danger of
collapse when the Farm Board
stepped in. Naturally, it did not
announce from the house tops that
it was engaged in the business of
saving private banks, because to
have done so would have under-
mined confidence, but the record
shows that it intervened at psycho-
logical moments and bought wheat
and cotton so as to prevent a fur-
ther drop in prices, which in turn
would have wiped out banks hold-
ing agricultural collateral and
caused incalculable damage to mil-
lions of depositors, including farm-
ers themselves.
Our Farmers Get Prices
Above World. Level
For nearly six months the stab-
ilization operations of the Farm
Board kept farm prices above the
level paid in other countries of the
world; in-other words, above a na-
tural level. The farmers of Am-
erica received the benefit of that
action-and -it--cannot be- definitely
estimated'what the money value
was of the emergency measure, but
the Farm Board estimates it at
hundreds of millions of dollars re-
ceived by Amercian farmers.
SThe Farm Board says stabiliza-
tion except for extreme emergen-
cies is wrong. Groups plead with
the Board to enter the market and
buy crops, but they never want the
Board to sell what it has bought
for fear that dumping large quan-
tities will depress prices. So the
Board thinks stabilization as a farm
program is not justified except in
an emergency, just as the National
Credit Corporation is justified in
the commercial banking field only
emergencies such as we faced early
this autumn.
Still, just because stabilization
was unique, because the wheat and
cotton purchases caused so much
discussion, the other phases of the

Farm Board's work have been ob-
scured. Stabilization was, after
all, an emergency episode, valuable
in the experience it has given,. but ,
of secondary importance when we
consider what has been accomp-
ganization of agriculture in Am-
American Agriculture Faces
Hopeful Picture
It is the long-time features of
the new farm law on which the
Farm Board has been intensively
working that constitute the most
hopeful picture American agricul-
ture has faced in the present gen-
eration. From unorganized agri-
culture we are slowly turning to
organized agriculture. Cooperative
marketing associations are being
formed with active sales agencies.
There are six big national farmers
corporations which act for large
numbers of farmers in disposing of
their crops. Thus, we have these
corporations for grain, cottoil, live-
stock, wool and mohair,- pecans,.
fruits and vegetables. Then there
are numerous regional and state,
associations for dairy products,
fruits and vegetables, poultry pro-
ducts, potatoes, beans, sugar beets
and other farm products. -
When I tell you that the total
business transacted by the 11,950
cooperative associations amounted
to $2,400,000,000 in the farm year
and that about 2,000,000 farmers
are members of these cooperative
organizations, you will probably
wonder if that is an increase over
other years. Well, if we compare
it with the value of products in.
1927, for instance, we would find
that the business handled would
have increased forty-one per cent
for all products. As a matter of
fact, notwithstanding the lower
prices, the actual increase in the
value of prdoucts handled by these
-cooperatives was-abou1t- 00O000,- -
Cooperatives Grow in
Membership and Volume
The growth in actual numbers
and volume, says the Board, does
not entirely measure the progress
in cooperative marketing. The un-
usual economic situation has caused
some groups, sincerely interested
in the cooperative idea, to postpone
organization for awhile, but on the'
whole the cooperative associations
for virtually every commodity show
an increased memberhsip and :vol- .
ume of business.
The revolving fund has helped
the cooperatives in providing, the:
necessary finances for capital turn-
over and in the improvement of
facilities. The Board says :
"Such loans when granted, have -
beeh-made at the requests f' the
cooperatives involved. The ,cp.o .-
(Continued on Page 7) .
,,-.-." .

-'-<. '*; l-,^. "*"^ s --


January 1, 1932


Discovery of mushrooms at the
base of citrus trees and banana
plants lead to the finding of a new
mushroom disease, according to Dr.
Arthur S. Rhodes, pathologist of
the Experiment Station. The di-
sease, as it appears on either host,
resembles that caused by the honey
agaric, or oak-root fungus, in the
manner of growth, the production
of its fruiting bodies, and the pre-
ponderance on land where oak trees
have stood. In a large number of
attacked citrus trees examined, a
good proportion of the lateral
roots were invaded by the fungus
and the tap root was usually found
to be attacked and well rotted be-
fore the tops showed any signs of

The report out of Tallahassee
that a maximum truck load regula-
tion was to be enforced (presum-
ably to limit trucking of fruit) re-
ceived exceptionally serious atten-
tion from the County Commission-
ers of Lake county. The commis-
sioners had huge signs erected on
the main highways leading into the
.county warning truckers that the
county would enforce the law with-
in its boundaries with penalty of
The warning was very effective.
Truck sales fell off 90 percent, it
was reported.
But the County Commission over-
looked one point. Other counties
had hot taken similar action with
the result the truckers carefully
passed around Lake county and got
supplies from others. Lake county
has removed the signs.

A new development in wraps for
fruit is a copperized paper used with
::pears. It was developed by the
-.United States Department of Agri-
A few years back an oiled wrap
iwas brought out for citrus and its
use has become very extensive in
,California. It is just beginning to
be used in Florida.
-. The oiled wrap is said to work
poorly with pears.



Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
WC: .dB. Downer Fred'k L Sprihsodrd
a.rol F.Milei
.*D- 3lJWDijr CDWdi LE/Mry.

County exhibits are a new addi-
tion to the fourth annual Florida
Orange Festival at Winter Haven,
Jan. 26-30. Lake, Hillsborough
Highlands, in addition to Polk the
home county, already have signed
for exhibits.
Scoring of the citrus exhibits
have been changed slightly. The
score card is as follows:
Quality and Condition of Fruit,
300 points divided as follows:1-
absence of bruises and decay, 100;
2 freedom from controllable
blemishes, 75; 3-flavor and tex-
ture, 125. Grading, sizing 'and
packing 200 points divided among:
uniformity of grading and sizing,
125, and condition of packs and
packages 25; beauty and display,
300 ponits; harmony and effect,
125; workmanship and finish 100,
and artistic quality of the design,
75. Educational value of the dis-
play will score 100, of which 75 will
go for Labeling and 25 for com-
posite story of display. The classi-
fication includes variety of products
in plate or equivalent scoring 100,
of which 75 goes to variety and
25 for quality of displayed fruit.
The exhibits must have not less
than the equivalent of 20 half boxes
of which at least 12 half boxes
shall be packed. At least one-half
box of packed fruit must be in-
cluded for each of the following
varieties: -Major varieties, Pine-
apple and Valencia oranges, Dancy
tangerines and Marsh Seedless,
Duncan and Florida Common grape-
.fruit; minor varieties must include
six minor varieties grown and ship-
ped commercially from the exhib-
itor's county.
The packing house exhibits will
be in three classes: A-Houses with
annual shipments for the last three
seasons exceeding 200,000 boxes;
B-Houses with annual shipments
these three seasons between 100,-
000 and 200,000 boxes; C-Houses
with annual shipments for the past
three seasons of less than 100,000
boxes. Cash prizes of $100 first,
$75 second, and $50 third will be
awarded in each of the three
classes. The first prize winners in
the three classes will be rejudged
for the grand prize cup, and com-
mercial citrus exhibits cash prize
of $100 first, $75 second and $50
third will be awarded. County cit-
rus exhibits will draw cash prizes
of $100 first, $75 second, $50 third
and $25 fourth, while for by-pro-
ducts exhibits the prizes will be $50
first, $30 second and $20 third.
The Umatilla Boys' Citrus Club,
consisting of 10 boys from the 4-H
club, are keeping grove cost records
on various groves about the com-
munity under, the supervision of

F. G. Clark of Indian River City
and a member of Mims association,
is the new representative of Indian
River Sub-Exchange on the Board
of Directors of the Florida Citrus
Exchange, filling the vacancy caused
by the death -of Homer Needles.
C. R. Negus, vice president of Ft.
Pierce association for eight years,
was elected president of the associa-
tion. He is a charter member of the
association and is one of the largest
growers in St. Lucie county.
E. G. Gustafson was elected vice-
president and the representative of
the association on the Sub-Exchange
Board. Ed Scharfschwerdt was
elected director to complete the
association board. e

J. S. Wilson has been elected vice-
president of Clermont association to
succeed Dr. O. 'I. Woodley who died
early last month. William Snodgrass
was chosen to succeed Dr. Woodley
as the representative of the associa-
tion on the Lake Sub-Exchange
Dr. Woodley, who was very active
in the recent development of Cler-
mont association, was nationally
known as an educator. He was one
of the few Florida citizens registered
in "Who's Who."

Scab and canker diseases of cit-
rus trees are not new things accord-
ding to Drs. Anna E. Jenkins, path-
ologist of the U. S. Department of
Agriculture, and. H. S. Fawc4itt,
pathologist of the California Agri-
cultural Experiment Station. Ex-
aminations of collections of plant
diseases in various, parts of the
world reveal that scab has been
found on material collected in
Japan in 1862, in India in 1868,
and somewhat later in China and
Korea. What these scientists believe
to be scab was found on a speci-
men dated 1840 and collected in
Java. The canker of citrus trees
is at least as old as the scab, the
disease having been collected in
Java an early as 1842 to 1844 and
from the Phillippines in 1903.

Seald-Sweet grapefruit headed
the menu of the Food Show and
Household Demonstration of the
Peoria Star of Peoria, Ill., Dec. 14.
The cooking specialist had grape-
fruit baskets oni the menu and -the
brand name Seald-Sweet was used
in connection with the item b6th on
the menu and in the recipes. Seald-
Sweet got much valuable advertising
among the hundreds of women who
attended the show.

Apopka Chief-More than :75
grower-members of the Plymouth
Citrus Growers Association gath-
ered on Monday December 14th for
the first of the monthly get-to-
gether meetings, which are destined
to prove of real importance to this
organization in acquainting the
growers themselves with an inti-
mate knowledge of the mammoth
packing plant and its operations. .
The meeting was in the nature
of an informal get-together and a
feeling of interest and good fellow-
ship was paramount throughout.
William Edwards, genial president
of the association, presided. The
morning session was given over to
an informal speaking program and
a friendly discussion" of grower
problems. "Bob" Carleton, effi-
cient manager-secretary, answered
many questions of the growers'and
gave a detailed report of the oper-
ations of the packing house and of
Several prominent citrus growers
spoke and there was a lengthy dis-
cussion pertaining to the successful
marketing of tangerines which in
recent years have been such a slow
At the close of the meeting a de-
licious plate luncheon was served.
The Plymouth' Exchange is one
that is owned and controlled by the
growers themselves and the new
plan of meeting monthly will keep
the grower-members in intimate con-
tact with the management of the
institution, an outstanding one in
the citrus industry of Floirda.

Orange Sub-Exchange is offering
$100 for information leading to ar-
rest and conviction of thieves steal-
ing fruit from the groves of mem-
bers of affiliated associations.. The
thieves have been particularly both-
ersome, especially in ,. isolated



Highly successful results have .
followedthe application of O....
THO KLBENUP for the controLof
Scale, White Fly, Rust Mite and
Scab and Melanose.

'County Agent Hiatt. If the work is
successful, ::it: probably '-will be
offered as' a state-wide project for
boy's citrus clubs.



January 1, 1932



The New Day In Agriculture

Commissionmen Meet In Miami

(Continued from Page 6)
eratives are, however, independent
business units, owned and con-
trolled by their farmer members,
and doing business in their interest.
It is the hope of the Board that
eventually all cooperatives will be-
come strong enough, financially and
in other ways, to operate entirely
without outside help, except pos-
sibly for such informal research
and advisory assistance as the
Board can give. It is the intent of
the Board that all its relationships
with cooperative marketing associ-
ations and all financial and other
,aid now given shall work toward
this end."
Here we have an important pro-
nouncement of policy. A Govern-
.ment board with Government funds
announces that its purpose is to
put an industry on its feet so it
'--'will be self-sustaining nad profit--
able. That is precisely what the
Federal Government announced
with respect to shipping when it
loaned money for ship construction
and operation of shipping ;lines.
It is what the Government did to
foster the growth of the airplane
industry. It is what the Govern-
ment did in lending money to the
railroads for equipment in the war
,emergency. It is what the Gov-
ernment has considered it primary
function to be-to pioneer in fields
where private capital will not, or
cannot, venture. And this is motiv-
ated by the traditional desire to
promote the general welfare.
Labor And Industry
Protected by Tariff
If this principle is wrong with
respectt to agriculture, it is wrong
with respect to every single indus-
try or activity ever aided by the
Federal Government. It was in-
grained in the American concept
of Government by our forefathers
when they proclaimed the protec-
tive tariff as a means of aiding and
S fostering infant industries. If
-there -were no tariff, goods would
flow in from abroad and the Am-
eiican people would buy certain
-articles more cheaply than they do
today. But that might mean, it is
contended, the destruction of Am-
erican industries and payrolls.
Thus, the protective tariff system
means that the American people

Large Stocks Pumps, Pipe and
Other Materials for immediate

The Cameron & Barkey Co.
a^. ^I^CjF5. fL-- rHYi .;. I.- ,

as a result of Government action
pay to American producers higher
prices so that the American factory
worker will be protected, as will
the American captain of industry.
The policy of the Federal Gov-
ernment in agriculture has been to
protect the farmer against those
who would exploit him, those who
would seek to profit by his lack
of marketing outlets, by his dis-
organization and inability to com-
mand capital and credit in the mar-
keting of his products. Because
agriculture could not get such.help,
indeed was bitterly fought in its
efforts to develop cooperatively, a
majority of both houses of Con-
gress voted to give the framers
the necessary funds to get started
in the business of cooperative sell-
ing. It has effected nearly every
important-farm-commodity. It has
meant a reorganization of agricul-
ture. And while it appears to be a
five to seven-year program of re-
organization-a gradual growth of
the cooperative idea-the import-
ant fact is that notwithstanding
the emphasis on stabilization, Am-
erican agriculture is making sub-
stantial progress in adjusting itself
to the new circumstances.
Only Small Expenditures Made
to Help Big Industry_
"Errors in business judgment,"
says the Board, "have beenn no
more frequent or more costly than
in the business world generally."
And, of course, if we examine
the record of industry in the last
two years we know it has, in many
instances, suffered more losses In
proportion to capital invested than
has agriculture. We cannot forget
that agriculture is a $58,000,000,-
000 factor in American national
wealth. Hence, the relatively small
expenditure made to save agricul-
ture from greater losses and the
lessons that have been learned.in
-this: most--trying period in a --hul
.dred years has either been in the
public interest or else we must as-
sume that the protection of a $58,-
000,000,000 investment and of an
average annual output valued at
ten billion dollars is not truly a
Government function or responsi-
The' Government of the United
States, under the Constitution, is
charged with the promotion of the
general welfare and when after
ten years of agitation, more than
two-thirds of the membership of
both houses of Congress, irespec-
tive of party, decide that a revolv-
ing fund should be set aside to
help the farmer, there can be little
doubt that the trend of Government
is toward a full and .empleted as-
sumption of. responsibility for the
advancement of agriculture. ;.

Attention of the fresh fruits and
vegetables interests, including
growers and shippers, turns on
Florida this month with the an-
nual meeting of the National
.League of Commission Merchants
scheduled at Miami, Jan. 12-15.
The convention may give birth
to a new development in marketing
linking the old form with the new,
a working agreement between the
comnnissionmen and the coopera-
tives. Advance reports state the
idea will be tendered, both inter-
ests by leaders in the commission
field who are rumored to see such
a radical step as the only salvation
for the commissionmen.
The reported plan is for the com-
mission as a group to recognize the
cooperatives as the only logical
factor for control of production
and grower finance and to effect
an agreement with the cooperatives
to assist them to-control in return
getting guarantee of supplies
While no official comment has

been noted on the idea, invitations
have been given more than 1,000
growers and shippers to attend the
convention. Among those expected
to attend are the heads of several
of the principal cooperatives.
Following the convention two
sight-seeing programs in Florida
have been arranged for the com-
missionmen. The first, starting the
last day of the convention, Jan.
15, takes the visitors from Miami
to West Palm Beach the first day;
Mountain Lake, Tampa and St.
Petersburg the second. There will
'be a tour of the city and luncheon
in Tampa and a city tour and din-
ner dance at St. Petersburg.
The second trip includes a visit
to Havana, starting Jan. 15, re-
turning by boat to Tampa, Jan. 19
br 20. St. Petersburg will be host
in the morning, the party coming
back to Tampa for luncheon and
a tour of the city. They will be e
taken by train to Mountain Lake-
and Bok Tower in the afternoon.,



An Indian River Packer whose brand is
a favorite in the New York and Boston
auctions says that "the important element
in the use of Brogdex is that it provides
protection to the dealer."
This packer considers dealer satisfac-
tion as the paramount issue and disregards
all other benefits that accrue, his only
concern being that the dealer will get
fruit that has better appearance and
longer keeping time.
The favorable market attitude toward
Brogdex has come about because dealers
have found that Brogdexed fruit will stay
sound, plump, fresh and live looking long
enough to permit of sale before any evi-
dence of decay or shrinkage shows up.
The average price paid for Brogdexed
fruit in the various auctions reflects pref-
erence and well justifies the small service
charge for the treatment.
Pack your fruit the Brogdex .way and
identify it with the familiar Brogdex
trade mark--it is the recognized sign of
a better product.






This ONE Fact,

Concerning the difference between
co-operative and independent mar-
keting .....

As a grower you naturally are interested entirely in the profit you
get out of the fruit you raise.
The Florida Citrus Exchange, owned and controlled by the grow-
ers, is operated on a non-profit basis. All of the profits accruing
from the sale of your fruit beyond the actual cost. of operations,
comes back directly to you.
The independent shipper, simply because of the nature of his busi-
ness, is naturally interested only in the profit he can make for
himself from the fruit of the growers aligned with him.
The independent shipper is in direct competition with you, as a
grower, in the race for the profit from your crop;
As a member of the Exchange you are cooperating with growers
whose output represents 45 percent of the total citrus output
of the state, in getting the fullest possible measure of returns
for your-crop.
Propaganda, illusion, hokum or anything else notwithstanding--
this one fact should be sufficient to enlist your membership in the
Exchange for your own protection.



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