Title: Seald-sweet chronicle
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00075292/00010
 Material Information
Title: Seald-sweet chronicle
Alternate Title: Seald sweet chronicle
Physical Description: v. : ill. ; 31 cm.
Language: English
Publisher: Florida Citrus Exchange
Florida Citrus Exchange
Place of Publication: Tampa Fla
Publication Date: November 15, 1930
Frequency: semimonthly
Subject: Citrus fruit industry -- Newspapers -- Florida   ( lcsh )
Newspapers -- Tampa (Fla.)   ( lcsh )
Newspapers -- Hillsborough County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
Spatial Coverage: United States -- Florida -- Hillsborough -- Tampa
Coordinates: 27.970898 x -82.46464 ( Place of Publication )
Dates or Sequential Designation: Ceased on Apr. 15, 1932.
General Note: "Florida's only citrus newspaper."
General Note: Description based on: Vol. 4, no. 24 (May 15, 1929).
 Record Information
Bibliographic ID: UF00075292
Volume ID: VID00010
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltuf - AJH6537
oclc - 31158390
alephbibnum - 001763371
lccn - sn 97027656

Full Text



Canners Take

Much Exchange

Grade Fruit

Special Contract Already
Shows Value to Both
Exchange& Canners

S :Thousands of Boxes of canfitey
grapefruit are moving to the can-
ners daily under the special con-
tracts of the Florida Citrus Ex-
change. The contracts already have
proved their value in affording each
association a regular outlet for the
low grade and drops and in giving
the canners a steady supply.
Canners associated with the Ex-
change have all completed plants
operating. Floridagold Citrus Cor-
poration is-rushing to completion its
plant at Dundee, while Rice Bros.
expected their plant at Bustis to
be completed and ready for opera-
tion Nov. 15.
System has been applied to the
movement of the cannery supplies.
Each association is assigned to a
certain cannery to which it delivers
direct supplies handled by truck.
Carload quantities are handled
through a special office in Tampa
which places them with the can-
ners. The assignment of the asso-
ciations serves a double purpose.
It eliminates confusion for the asso-
ciations as to the outlet and for the
canners as to the source. It holds
the haul .of the cannery fruit to a
minimum distance.
All fruit, whether moved by rail
or truck is billed through the Ex-
change, which receives manifests
regularly from the associations and
handles the collection from the can-
ners. Canners are billed for the
amounts due on specified dates and
collections are remitted by the Ex-
change. This saves the associations
much of the extra detail work of
handling cannery fruit.

Dade Vigilence Corn.
Dade county growers have or-
ganized a vigilence committee to try
and curb petty grove thievery. Much
fruit and many tools have been re-
ported stolen. Four men were re-
cently brought into court on charge
of trespassing in a grove and at-
tempting theft.

Exchange Arranges Special Public
Meeting for C. C. Teague at Orlando

SA special public meeting with C.
C. Teague, member of the Federal
Farm Board, as the speaker, has
been arranged Wednesday after-
noon, Nov. 19, in the Chamber of
Commerce building, East Central
avenue, Orlando. The meeting will
open at 2:30.
'Mri. Teague's talk will be of in-
terest to all growers and producers
and the business men. The Federal
Farm Board has embarked upon two
major unification projects in Flor-
ida, and Mr. Teague, by virtue of
being representative of fruits and
vegetables on the Board, practically
:s supervisor of these projects.
One project, just started this
year, is the unification of the truck
and poultry industries. State offi-
cials and agencies are leaders in this
project. The second, already well
known is the unification in the cit-
rus industry.
Mr. Teague speaks distinctively
as a grower. His discussion will
draw upon an -experience of 30
years. He is uniquely fitted to re-
ceive the confidence of both growers
and business men, for though de-
veloper of thousands of acres in
groves and farms, he has never sold
an acre; in selling or directing the
sale of millions of dollars worth of
products, he never has "traded" a
dollars worth.
Mr. Teague will outline the ideas
and plans of the Farm Board in
connection with Florida's agricul-
tural industries. He will explain
bow any division of Florida agricul-
ture can avail itself of the services
and help of the Farm Board. His
talk will go deeply into agricultural
marketing and its problems and its
relations also to general business
of the state.

Indian River Grove Deal
The T-R Indian River Orange
Company of Cocoa has purchased
the 45 acre grove of R. D. Keene
near Ft. Pierce. The grove bears
tangerines, oranges and grapefruit.
The company bought a 75 acre
grove adjoining the Keene grove
last year. It now owns about 140
acres. The company is a member of
Indian River Sub-Exchange.

C. C. Teague

East Coast Canner
In Special Contract
With The Exchange
The East Coast Preserving Com-
pany of Jacksonville has signed the
special cannery contract of the
Florida Citrus Exchange. The com-
pany is the seventh drawing supplies
of fruit from the Exchange and pro-
vides the tenth plant operated with
Exchange fruit.
The company has been in the
Florida canning business since 1914,
but last year was its first in the
canning of grapefruit. It began
business putting up guava jelly,
soon after adding orange marma-
lade. It has developed the guava
jelly business to an annual output
of more than 100,000 cases. Its
orange marmalade output this sea-
son will exceed 50,000 cases. Its
canned grapefruit division has a
capacity of 1,000 cases a day. Its
present orders indicate a produc-
tion this season of 75,000 cases.
Officers of the company are S. C.
Archibald, president; Lloyd A.
Gray, vice-president, and George
K. Archibald, secretary and general

Entered as eaend Clas Mail Matter
at the Pest omfe at Tampa, Flortd
Under the Act of March ,. 1879.

No. 12

Florida Wins

Bitter Fight

Against Fly

Makes Record In Ridding
State of Pest In Only
Eighteen Months
-Eighteen months of the bitterest
warfare man has ever waged against
his natural enemy, insects, ended
Nov. 15 with the lifting of the Med-
iterranean fruit fly quarantine in
All federal regulations are lifted
though intensive inspection by fed-
eral forces will continue. The only
restrictions that remain are those
of Louisiana and Alabama, both be-
lieved to be over-fearsome for their
budding satsuma industries.
It has cost the federal govern-
ment $6,355,000 in actual expenses
connected with the quarantine and
eradication. The state government
got off fairly light, expending prob-
ably not to exceed one-twentieth of
the federal sum.
The growers, however, bore the
greatest cost, considering losses di-
rectly tracable to the quarantine
and the actual monies spent in
carrying out regulations. The heav-
iest losses were incurred through
the reaction of the markets, the
destruction of fruit and the damage
to fruit through spray. In some
sections to this was added injury to
trees through over-spray. Other big
items of cost were the expense of
clean-up and the extra expense of
handling fruit from the grove under
the regulations.
Florida's fight against the fly is
considered to constitute a remark-
able record. Prior to this, eradica-
tion of the fly had been considered
hopeless. No insect was feared
more, and growers can yet recall
the hysteria throughout the coun-
try, far to the north as well as in
southern and western sections.
The accomplishment has surprised
even those of the scientific field
who have adopted the study of in-
sects and their control or eradica-
tion. Entomologists firmly believed
18 months ago, that it would re-
quire years of constant effort and
unrelenting vigilence if eradication
could be attained. Some had little
hope that the fly could be conquered
(Continued on Page 2)



SEL-WE CHOIL Novembe 1 193

Florida Wins

Bitter 'Fight

Against Fly

Makes Record In Ridding
State of Pest In Only
Eighteen Months

(Continued from Page 1)
so completely as to be eradicated
and all were agreed that control
was not enough and would mean
practical ostracism of Florida agri-
culturally if control only could be
Many growers have criticized and
in fact denounced Dr. Wilmon
Newell, plant commissioner, yet Dr.
Newell was undoubtedly the most
optimistic of the entomologists who
thronged the state. Dr. Newell in-
sisted from the first that the fly
could be and would be eradicated,
even when other entomologists of
equal rank in the profession, doubt-
fully examined the situation and
saw only a black future for Florida.
Dr. Newell undoubtedly was dras-
tic in the program he laid out. Un-
doubtedly, too, he and his force
made some mistakes, but, consider-
ing the views of the specialists from
the outside and of the authorities in
other states, a drastic effort was
essential to save Florida from com-
plete ostracism then. Speedy,
emergency action was equally neces-
sary, and errors cannot be avoided
under such circumstances. Rather
Florida is lucky to have had so few.
Florida, with federal assistance,
not only gained a victory that many
doubted could be achieved, but the
state won and was acceeded victory
in far less time than any thought.
No entomologist, including those
who were positive the state could
conquer, even speculated that the
fly could be eradicated in less than
two years and most figured that the
state would be under quarantine
probably four or five years before a
clean bill of health would be given.
Few other than the entomologists
realized the extent of the infesta-
tion. Entomologists actually found
small areas only a few lots in ex-
tent in which there was more in-
festation than there was in the
whole Mexican fly infested area of
Texas, covering hundreds of square
miles. All this and a wide extent
of lighter infestation has been
cleared up completely and the offi-
cial stamp of success placed upon
the task.
Florida still has work ahead. This
never is finished. With its long
coast line; its thousands of visitors
from outside the country; its many
air and water lines-the state must
maintain eternal vigilance to assure
that another battle is not forced
upon it.

C. C. Teague, America's citrus
leader by virtue of his membership
on the Federal Farm Board, is a
typical American with that very
Americanesque career progressing
from manual toil in youth to ex-
ecutive distinction.
His is a "dirt farmer" with the
roots of his experience embedded
directly in the soil and his whole
career exculsively associated with
growers and groves. Developer of
thousands of acres, he never has
sold an acre.
He is cooperative in the fullest
sense of the term. Along with his
development of groves, he has given
practically half of his time to or-
ganization and direction of the
growers without taking a cent of
compensation for his services.
Though associated in executive ca-
pacity with marketing for 30 years
or more, he has yet to trade for his
own profit in the products of a
farmer or grower.
Mr. Teague was born at Caribou
Me., in 1873. His parents moved to
Kansas when he was nine and lived
in that state until 1893. The hard
times of that year caused the family
to leave for California with "barely
enough to get to California on," in
Mr. Teague's own words. He got
work at a ranch at which he stayed
almost a year.
Near the end of the year his
father and he planted a lemon grove
of 20 acres on which Mr. Teague
did most of the work and took care
of it. His father died shortly after,
leaving him, at 20, the breadwinner
of the family.
With the planting of the lemon
grove Mr. Teague decided upon agri-
culture as his vocation and has
continued since as a developer and
operator of farm properties, mainly
groves. At the time of his appoint-

'Radio'W aves For Insects
A new experiment in the use of
"radio" or high frequency electric
currents to kill insects is under
way in California. Much experi-
mentation has been done by several
in various fruit states in recent
A year or two ago the announce-
ment was made of a high frequency
machine and system used in the
apple orchards of the northwest.
It was claimed that this system,
tested in groves and nurseries,
killed pests and somehow stimulated
growth and quality of fruit and
plants. It was claimed that the sys-
tem was so efficient with bacteria
that it could be used in hospitals.
Announcement was made some
time ago of unusual properties in
radio-active ores to eliminate in-
sects. It was reported that data on
experiments was turned over to the
University of California for further

ment to the Federal Farm Board as
representative of fruit and vegeta-
bles, he was president and general
manager of the Lemonira Co., of
San Paula, which owns and operates
2,000 acres of citrus and 250 acres
of walnuts. He also was president
and general manager of the family
owned property known as Teague-
McKevett Co., which has 200 acres
of grove which Mr. Teague himself
planted and developed. He and his
family also own an additional 100
acres of citrus.
He was president also of the
California Orchard Company which
has 1,600 acres of deciduous fruits.
He was vice-president and director
of the Salinas Land Co., which owns
and operates 5,000 acres of bean
land. He has been president and
manager of three water companies,
two of which are in public service
and one is a farmers' mutual com-
Mr. Teague early realized that if
he was to succeed in agriculture he
would have to take an interest in
marketing and in developing coop-
erative marketing. Conditions were
very unsatisfactory when he started,
he said. He took an active interest
in the California Fruit Growers Ex-
change which he served for 19 years
as a director and nine years as presi-
dent. He assisted in the organiza-
tion of the California aWlunt Asso-
ciation, rising to the presidency.
This association controls 85 percent
of the walnut production in Cali-
Mr. Teague resigned the presi-
dency of both cooperatives when ap-
pointed to the Farm Board. He still
is president, however, for both re-
fused his resignation, granting him
instead leave of absence and waiting
for the completing of his national
work to permit his return

Isle oF Pines Crop Returns
According to the Isle of Pines
Post, the citrus crop of the island
this season will total between 250,-
000 and 280,000 boxes. Around
215,000 boxes of the crop had been
marketed by October 20th.
Prices were good during August
and September but dropped when
Florida came into the market. The
Post believes the growers got less
than tree cost on the October move-
ment amounting to about one-third
of the fruit shipped.
Analyzing a few of the account
,a es, the Post figures that the sea-
son averaged about $1.75 on the
tree. Cost data of the island Cham-
ber of Commerce places the cost on
the tree at $1.25 a box. The Post
stated that a large part of the crop
was sold for $1.50 on the tree,
which, it said, makes it seem likely
that buyers will not offer as much
another season except for early and
extra good fruit.



Organization work of the Florida
Citrus Exchange is of fundamental
importance since the most success-
ful operation of the Exchange de-
pends first upon getting fruit into
the organization. This season, for
the first time, organization activi-
ties are placed in a separate depart-
ment of which J. Reed Curry, or-
ganizer for 16 years, was made man-
Recently in his first report to the
Board of Directors, Mr. Curry out-
lined his ideas of the general work
to be done as follows:
"The work of the organization
department must be educational and
its efforts must be to explain the
advantages of unified marketing
under grower ownership and con-
trol. Every grower who is not a
member must be given full infor-
mation regarding the purposes,
methods, and performance of the
Exchange, together with the facts
and data about markets and con-
sumer demand, the need for judi-
cious advertising and dealer serv-
ice, the necessity for systematic
merchandising and the utilization
of by-products. Propaganda spread
to discredit the Exchange must be
counteracted by )the presentation
of the real facts and each grower
must be made to understand and
appreciate the valuable work which
is being done by this organization
for the citrus industry and for the
Laying a firm foundation for such
a program,- Mr. Curry is compiling
a complete list of all grove owners
in the state with full information
about their groves. These lists are
being sub-divided into groups of
members and non-members. Mem-
bers are classified also by sub-ex-
changes and associations.
Mr. Curry plans a systematic
canvass of all non-member growers
(Continued on Page 8)

C. C. Teague Typical American

November 15, 1930



Doubt Raised

Of The Value

Of Bulk Sales

Experience 1928-29 Shows
Bulk Sales Brought Loss to
Growers Ultimately

Shipment of fruit by bulk again
is permitted and brings up the ques-
tion as to what effect it will have
upon the general sale of citrus.
The subject was discussed thor-
oughly by the Clearing House oper-
ating committee recently in which
the Exchange opposed the bulk
movement. However, it was pointed
out that the South is not buying to
any extent and that probably bulk
shipments would stimulate business
in the South and enable shippers to
move into the South that volume
which is necessary to prevent over-
loading other sections.
The question of effect upon gen-
eral sale is important. Ignoring
this effect, cost the growers from
$2,000,000 to $5,000,000 and pos-
sibly more in the season of 1928-29.
Past experience has shown many
that the bulk outlet has its disad-
vantages as well as advantages and
the belief is spreading that these
disadvantages far outweigh.
Bulk or truck shipments take only
a small percentage of a crop, not
to exceed five percent. They come
into competition, however, with sev-
eral times this volume of the fruit
which is moved regularly into the
market, including the South. In
competition with the higher grade
packed fruit, bulk fruit invariably
forces a reduction in price.
As an example in 1928-29 season,
bulk shipments came in competition
with millions of boxes of higher
grade fruit. The bulk sold up higher
than ordinarily, probably around 75.
cents at the packing house. The
higher grade fruit, amounting to
millions of boxes was forced to take
reductions in price, amounting in
some instances to more than $1 a
box. The reduction probably aver-
aged between 25 and 50 cents a
box. In the aggregate the grow-
ers lost at least $2,000,000. Some
estimate higher than $5,000,000.
Higher grade fruit, packed and
handled regularly, costs around
$2.50 a box delivered. Bulk fruit
costs at least $1 a box less. The
difference in appearance more often
is overlooked by the consumer when
such a cheap price as bulk affords
is before him. Demand for packed
fruit is decreased while the volume
of bulk is only a small part of the
total crop which leaves a big supply
of packed fruit to be disposed of.
Lessened demand and price com-
petition force heavy discounts on
the packed volume.


By FRED W. DAVIS, General Sales Manager
November 12, 1930.
All markets for the past two weeks have shown a declining tendency
under heavier shipments, both on oranges and grapefruit. The decline
has been especially noticeable on small size oranges, 250s and smaller
which have been heavily discounted. The most noticeable feature of
the market during the past two weeks has been the inability of the
smaller markets to absorb a fair proportion of rolling supplies. In view
of generally depressed conditions throughout the country, markets have
shown very little activity with a bearing down pressure in the matter of
prices. The eating quality generally, of both oranges and grapefruit, has
shown a marked improvement and this should have a more favorable re-
action in the matter of prices than has thus far been in evidence.
During the past week, the market opened in the early part of the week
on oranges at $3.25 to $3.65 f.o.b. shipping point less 250 on 250s, 50
on 288s and $1.00 on 324s for "Seald-Sweet," with an average price on
"Mor-juce" of 2.75 less the same discounts. The week ended with prices
in the same markets ranging from $2.50 to $3.25 with slightly heavier
discounts on 250s and smaller with a very limited demand and indica-
tions for a lower market. Prices on No. 2 oranges ranged from $2.00
to $2.50 f.o.b. wit increased discounts on small sizes.
The grapefruit market also showed a decline compared with the prev-
ious week. Shipments for the first part of last week and the latter part
of the week before have been over one hundred cars' per day. The f.o.b.
market for the week ending November 7th was $2.00 to $2.25 f.o.bb. for
"Seald-Sweet" grapefruit and $1.75 to $1.95 on "Mor-juce." The auction
markets have shown a decline for the week under heavier supplies. The
demnad in outside markets has been very limited, forcing heavier supplies
into the larger auction markets.
Indications for this week are for lower prices unless shipments on
both oranges and grapefruit are materially reduced. We anticipate that
the Thanksgiving demand for citrus fruit will help the general situation
to some extent. However, all'markets report supplies accumulating with
very slow movement even at the prevailing low prices. California or-
anges are going forward in fairly large volume with indications of ma-
terially heavier shipments. Sizes from the Northern districts are running
very heavy to 216s and smaller.

'Midget' PackingPlant for Foreign Packer

The Florida Citrus Machinery
Co. shipped out of the plant this
week a complete one-car packing
plant consigned to Prince Ruspoli,
Ferrocarril del Norte, Cuba. It will
be used by the Prince in packing
The picture shows the outfit in
the erecting department of the
plant less some of the necessary
belting and sizer bins. Fruit is
taken in at the far end of the ma-
chine and by carrier enters first the
washer runway where the regular
solid block washer with sprinkler
feed washes the fruit. At the de-
livery end shown in the foreground
a conveyor takes the washed fruit
into the Simplex Dryer where it is
dried and then delivered by cross
conveyor to the head of the polisher
where the finishing touches are
given. From the polisher the fruit
is delivered to the sizer which sizes
according to the largest diameter
and delivers into four bins. Bins
are not shown in the picture but are

built to fit the steel frame work
shown at the left.
A number of these small outfits
are built every year, usually either
for export or for the small packer
who specializes in mail orders and
puts up a fancy pack for individual
shipment by express. It does not
have capacity enough to be eco-
nomical in the standard packing

The regular monthly meet-
ing of the Board of Directors
of the Florida Citrus Ex-
change will take place in
Tampa the afternoon of Nov.
18, advanced three days to
permit the attendance of C.
C. Teague, member of the
Federal Farm Board. The Sub-
Exchange Managers associa-
tion will have its regular
monthly meeting in the morn-

Citrus Worth

More Than The

Markets Pay

Believe Due In Part To News
From State Implying That
Fruit Still Unfit

The present depressed market for
Florida citrus, both oranges and
grapefruit, shows the necessity for
rebuilding confidence in the stand-
ards of maturity, within the state as
well as without.
Florida oranges today are equal
if not superior to those of California
now in the market. Yet California
is getting around $7 a box while
Florida fruit is difficult to dispose
of at half that price. Florida grape-
fruit is good now and should be
getting higher prices. According to
F..W. Davis, general sales manager
of the Florida Citrus Exchange, no
complaint has been received recent-
ly on eating quality.
Undoubtedly part of the de-
pressed market is due to the con-
tinuation of the early reaction
brought through the fault of Florida
shippers hurrying unfit fruit into
the market. Undoubtedly some of
the trade is taking an unfair ad-
vantage of the first reaction to hold
down prices.
But one of the biggest factors is
the criticism of some of the press
about the maturity standard and in-
spection. This is being copied by
the trade papers and the outside
press to the serious injury of the
industry. The difference between
the fruit going forward at this time
and that of the first of the season is
not brought out by this section of
the press and this attack upon the
standard gives the trade and the
public the impression Florida citrus
still is not fit for the market.
This is responsible for at least
75 cents to $1 a box in the opinion
of Mr. Davis. Compared fruit for
fruit, Florida should be getting as
much as California or double the
present price Florida is receiving.
Allowing for the reaction of the
markets from early shipments, Flor-
ida oranges and grapefruit should
be getting at least $4 to $4.50 if
it were not for this unfortunate im-
pression created in the north by a
section of the state's press.
Apparently the dissatisfaction of
the growers with the present stand-
ard of maturity is general. The Ex-
change feels improvement could be
made and is taking steps to get the
industry, the state authorities and
the federal specialists to work out a
better standard. It is the hope and
aim to get this through the next

November 15, 1930



Seald- Sweet


Published twice a month in
the interest of cooperative
marketing and for the infor-
mation of the citrus growers
of Florida.

Publication Office:
606 Citrus Exchange Bldg.
Tampa, Florida
Postoffice Box 1108

Net Grower Circulation
over 11,500

Space Rates: $60.00 per page;
$35.00 half-page; $20.00 one-
quarter page; $2.00 per inch
all space under one-quarter
page. Minimum space: 1 inch.

Vol. VI NOV. 15,1930 No. 12

Growing Up
"The citrus industry of Florida is
finding its way, is advancing by and
because of cooperation," comments
the Florida Times Union of Jack-
sonville, editorially.
"It may be broadly stated that all
this improvement in the citrus fruit
industry of this State is due, basic-
ally, at least, to cooperation, for it
is by this means that the present
advanced conditions, and better
prospects, have been reached," the
Times-Union remarks after discus-
sion of by-products development
and the Exchange juice and cannery
"Florida's citrus industry has
been in the growing-up stage for
many, many years. It has been
slow, but progressive, in develop-
ment. A vast amount of success has
been achieved, and especially when
there is consideration of the many
periods of adversity through which
the citrus industry has passed, and
which it has survived, owing largely
to the 'never-say-die' spirit of those
engaged therein. * *
"The extent and the benefits of
this advancement will depend al-
most entirely on the loyalty and the
practical support to be given by
those who are members of the vari-
ous cooperative organizations with-
in the citrus industry."

Free Advertising
The banana interests, conduct-
ing a big, nation-wide advertising
campaign, see such value in the
standing of citrus in the nation's
homes, that they are urging the
use of bananas with citrus. Several
such advertisements have been
broadcast throughout the country
in national publications close to the
This is sort of dragging along at

the shirttails of citrus, taking a sec-
ondary advantage by having citrus
tug bananas onto the table. On
second thought, however, is it tug-
ging or boosting?

It would seem to be the latter.
Such advertising spreads the
thought of citrus. It provides an-
other recipe for the housewife and
the more varied the use the more
use will come.
Bananas are regarded as compe-
titive to citrus for share of the food
dollar. It's hard however to criti-
cise a competitor for advertising
your product.
At any rate it is free advertis-
ing which ought to suit a lot of Flor-
ida citrus factors.

Cooperation And The
Florida Citrus Exchange
Winter Haven Chief: Those who
have been trying for some time to
learn just what is wrong with the
citrus industry of Florida probably
were enlightened somewhat on read-
ing yesterday's dispatch from Tam-
pa to the effect that 35 individuals
had offered to sell their fruit to con-
cerns with which the Florida Citrus
Exchange is negotiating their juice
contracts and at prices from 30 to
35 per cent under quotations finally
obtained by the Exchange. C. C.
Commander, general manager of
the Exchange, explained, "The
prices were offered without consid-
eration for the worth of the fruit or
whether the grower got even the
cost of production out of it. Had
they been successful, the juice grade
price would have meant a loss to
the growers and the state would
have lost millions of dollars, now
gained through the Citrus Exchange.
The Chief has been in business in
Winter Haven 19 years. During
these years it has been a consistent
friend of the citrus industry not
only because the publishers and
their associates have been intimate-
ly connected with the industry it-
self, but because they recognize in
the growing of citrus the founda-
tion of the prosperity of Winter
Haven and Florida. The Chief has
also been a friend of the Florida
Citrus Exchange, founded here in

1909 by Dr. F. W. Inman and Dr.
J. H. Ross, and has followed its
varying fortunes with much interest
and with the hope that its policy of
cooperative marketing might be the
means of placing the Florida citrus
industry on a par with that of Cali-
fornia. After all these years, the
Chief sees no reason to change its
attitude toward the Exchange and
in fact the incident quoted above
makes this paper feel all the more
strongly that the one and only way
to save the situation for the in-
dustry is to strengthen this coopera-
tive organization.
The Florida Citrus Exchange has
been growing rapidly the past year
or two. It now has more than 60
percent of the fruit of the state in
its membership. But a greater vol-
ume 75 percent or better is
necessary to make it effective. An
independent 35 or 40 percent of
the fruit can wreck the plans of any
cooperative in the markets. This
has been demonstrated time and
again. It is demonstrated annually
when the green fruit boys get in
their innings early in the season.
It is demonstrated in the amount
of fruit shipped daily into the north-
ern markets. The Chief does not
wish to appear overly critical or
too severe in its judgment when it
states that in most instances it has
been independent shippers that have
ruined the markets with green fruit
or with too-heavy shipments. The
growers have contributed to this de-
moralization by doing the very thing
Mr. Commander condemns and
against which he has been forced to
contend this week-underselling the
established market prices in order
to move their fruit when it suited
htem best. Overselling has also
caused trouble and dissatisfaction,
likewise upsetting the regular order
of marketing for which the coop-
eratives have contended all these
years. Both groups have hurt the
industry more than they realize, and
it is likely that they will continue
to do so as long as they control as
large a percentage of the fruit as
at present.
The Chief does not mean that
the Florida Citrus Exchange is per-
fect-no human organization can
be-but it does contend that much
of the criticism directed against it
has come from the very ones who
do the things inimical to the best
interests of the Exchange and the
industry as a whole. The action of
the 35 individuals quoted by Com-
mander show that-and it is likely
that these 35 would be the first
ones to damn Commander and the
Exchange were anything to go
wrong with the juice. project. The
moral is that in genuine cooperation
there is strength and that the sooner
the growers come to realize this
truth and work together coopera-
tively the better it will be for them
and the citrus industry. And the

Florida Citrus Exchange, by reason
of its long history, its peculiar type
of organization and its familiarity
with the problems of the industry,
is the best fitted to perform that
service to Florida growers.

Comes The Dawn
Mt. Dora Topic: With the lifting,
of the quarantine ban on citrus
fruits so that they might be ship-
ped to all southern states as well
as to the north and west, without
the process of sterilization, and with
the plans of the Florida Citrus Ex-
change to take care of the lower
grades of all citrus fruits at a prof-
it to the grower, the citrus industry
in this state begins the shipping
year with brighter prospects than it
has ever had.
One man's fortune is another
man's misfortune, and so the failure
of fruit and vegetable crops in the
great middle west the past summer
has made a market for Florida
raised commodities greater than
ever in its history.
But it is time that Florida is "get-
ting a break," for scarcely a state
in the union has had to labor under
such depressing conditions as has
prevailed in Florida the past five
years. But the dawn is breaking,
nothing but hard and cheerful work
ahead to put this state in the posi-
tion to which it is so richly entitled.
Time to quit even thinking hard
times, for, with every shoulder at
the wheel of progress, nothing can
stop us.

Gold Mine
"There is more gold in Florida
soil than there is in Alaska river
bottoms and hills," comments the
Ft. Lauderdale News editorially.
"When the cooperative spirit
spreads, and loyalty develops in a
large way these gold mines -will give
up their gold abundantly.
"When Florida finally gets to-
gether agriculturally when the
state establishes more precooling
and canning plants, and brings
about a compact business-man mar-
keting system, a system of selling
in a cooperative way, agriculture
will grow until it becomes of tre-
mendous importance, not alone to
the Florida grower, but to the en-
tire country that must have Flor-
ida products."

Gainesville Sun-Glad to note
that the Florida Citrus Exchange is
going to tackle the job of con-
trolling the output and distribution
of Florida canned orange and grape-
fruit. It is to be done cooperatively.
Looks like somebody is showing
good judgment.


November 15, 1930


Close Contact

In New Policy

Of Exchange

Directors Meet Each Month
And Contact Group
Meets Every Friday

Closer contact with operations
and conditions and an opportunity
for a more active part by the
Board of Directors of the Florida
Citrus Exchange and a closer co-
ordination of all parts of the Ex-
change organization is afforded by
changes in policy which have been
The Exchange board now meets
monthly instead of quarterly and
has assumed most of the work of the
executive committee which the lat-
ter had to handle because of the
long time between board meetings
before. Directors now can give
combined attention to matters with-
in a few weeks at the most after
these come up. In cases of special
necessity a special meeting can be
called or a regular meeting date ad-
vanced, but with the directors in
session regularly once a month prac-
tically all matters can be given their
direct attention as a board in reg-
ular course of business.
This relieves the executive com-
mittee of much responsibility which
was forced upon it before. The
new poicy has been in effect too
short a time to allow the determina-
tion as to how the executive com-
mittee can be used to best advan-
tage now, but a special committee
of the board has been appointed to
study this and report its suggestions.
There alos are standing committees
of the board which take up matters
upon which special study and recom-
mendation are desired by the board.
Another innovation is the crea-
tion of a contact committee com-
posed of three sub-exchange man-
agers and the sales managers, which
meets every Friday afternoon with
General Manager Commander. De-
partment heads present brief re-
ports at these meetings. J. G. Rust
of Polk Sub-Exchange, H. G.
(Duke) Gumprecht of Manatee and
L. A. Hakes of Orange, represent
hte sub-exchanges. F. W. Davis,
general sales manager; E. E. Patter-
son, grapefruit sales manager and
George A Scott, orange sales man-
ager, complete the committee.
This weekly contact permits of
a close acquaintance with conditions
in the industry, the markets and in
the organization at all times. Sub-
Exchange representatives outline
crop conditions and other field mat-
ters and in return receive informa-
tion on conditions outside and the
various activities in the Exchange

Palestine Studying American Methods

The Palestine Jewish Colonization
Association is making a close study
of American production methods
and has had its manager, Victor
Konn, in this country for four
months. Mr. Konn visited Florida
recently, calling at the general office
of the Florida Citrus Exchange
where he visited with General Man-
ager Commander and others.
The association, said Mr. Konn,
is interested in many of the methods
and means used in this country and
particularly in irrigation practices.
There has been so much to see and
study in this country that he was

Louisiana & Alabama

Investigate Florida

Answering Protests
Restrictions against Florida cit-
rus imposed by Louisiana and Ala-
bama have-brought heavy protest
from Florida. Louisiana insists
upon sterilization of citrus to be
sent into that state, while Alabama
prohibits shipments into the Mobile
port area. Both states apparently
fear for their satsuma industries.
A delegation from Louisiana
visited Florida Nov. 7 to get first
hand information. An Alabama
delegation is expected shortly for
the same purpose. Lee Strong, chief
of the plant control and quarantine
administration, and Dr. C. L. Mar-
partment of Agriculture, met with
latt, chief entomologist of the De-
the Louisiana delegation here.
The Louisiana delegation was
headed by Harry D. Wilson, com-
missioner of agriculture, and W. E.
Anderson, state entomologist. It
included J. G. Davis, secretary of
the Buras Citrus Cooperative Asso-
ciation; D. H. Fendlason, state in-
spector; L. H. Perez, district at-
torney and L. G. Ebasovich.

The prediction that Florida or-
anges and grapefruit someday will
be used in juice or canned form
only is made by S. H. Rogers of
Fort Myers.
"The business of canning grape-
fruit and orange juice has come to
stay and as time goes on the ship-
ment of juice and fruit hearts will
supercede that of boxes of fruit,"
Mr. Rogers said. "By using the
juice and hearts, the rough, un-
sightly fruit will be worth as much
to the consumer as the finer grades."

Umatilla association started pack-
ing the middle of last month. Addi-
tions to the house and machinery
have given it a plant of much better

considerably behind in his schedule.
Mr. Kohn was particularly inter-
ested in citrus, both in Florida and
California. The association, he said,
has some citrus acreage, but this
was very small compared with either
Florida or California. He obtained
considerable data from the Ex-
change and also first hand informa-
tion in a tour of the citrus belt.
Palestine has about 10,000 acres
in citrus, most of which is in bear-
ing and produces around 3,000,000
boxes a year. The fruit is generally
of high quality, but is difficult to
handle and market because of its
odd size. It is oblong instead of
Packing and handling methods
are rather poor and result in heavy
decay with damage of from 10 to
25 percent frequent. This is be-
coming recognized and improve-
ments are expected. Britain is the
principal customer and takes about
70 percent of the crop.

Association Houses
Acon Park Citrus Growers Assn.
Clearwater Growers' Assn.
DeLand Packing Assn.
Eagle Lake Fruit Growers Assn.
Elfers Citrus Growers Assn.
Highland Park Packing House, Inc.
International Fruit Corp.
Fullers Crossing
Fort Pierce
Lucerne Park
Lake Alfred Citrus Growers Assn
Lake Garfield Citrus Growers Assn.
Lakeland Citrus Growers Assn.
'Lake Hamilton Citrus Growers Assn.
Lake Placid Citrus Growers Assn.
Leesburg Citrus Growers Assn.
Manatee Citrus Growers Assn.
Mims Citrus Growers Assn.
Nocatee Citrus Growers Assn.
Ocala Fruit Packing Co., Inc.
Orlando Citrus Growers Assn.
L. B. Skinner
Umatilla Citrus Growers Assn
Waverly Citrus Growers Assn.
Winter Garden Citrus Growers Assn.
Ask the man who uses Brogdex and
you will get the low down on what
it will do for you.
Florida BrogdexDistributors, Inc.
Dunedin, Florida

Why Brogdex-

Controls Decay
Retards Shrinkage
Cuts Refrigeration Costs
In Consumer Demand

Brogdex houses report very satisfactory results from
Brogdex. Most houses have had no decay at all. A few
cases of decay have been reported the reason for which
was generally found in the coloring room. This has been
corrected since when control has been almost 100%.
Despite heavier shipments less Brogdexed fruit is going
into the auctions than last year. The big bulk is being
sold F.O.B. That is a very desirable situation and indi-
cates a decided market preference as well as a pretty
thorough knowledge of the way the buyer expects
Brogdexed fruit to open up upon arrival.
More Brogdexed fruit than ever before is being shipped
without ice both by rail and by boat. With low mar-
ket levels this saving means a lot to the grower.
The value of citrus fruit in the well balanced family
diet is now being broadcast over the radio every week
to the northern buyer and consumer. We are urging
the purchase of Brogdexed fruit because of its keeping
qualities. This information we hope will increase the
per capital consumption as well as to stimulate the sale
of Brogdexed fruit.
Brogdex can be installed in your plant with little if any
interruption to normal packing operations. Already 26
Exchange houses are using it it their complete satisfac-
Tune in Monday nights at 10:30 Station WFLA


November 15, 1930


6 SEALD-SWEET CHRONICLE November 15, 1930


Elfers association has gone on the
"air" and as a result has attracted
national attention. Three programs
have been broadcast over WFLA,
Clearwater, and a fourth will com-
plete the advertising program.
At one broadcast, the association
offered a box of fruit to the three
listeners writing in from the longest
distance. More than 1,000 letters
were received in reply within a
week after. Two of the boxes went
to Minnesota and the third to S.
Dakota. More than 20 states were
represented by the letters received.
At another broadcast, Elfers
offered similar prizes to the three
listeners submitting the best slogans
to apply to Elfers fruit. It is ex-
pected that this offer will be an-
swered by several thousand.
The program consists of musical
entertainment by the Gulf Merry
Makers, with brief comment about
Elfers between numbers. Mention
of "Seald-Sweet" is coupled with
Elfers' Gulf brand, giving Exchange
brand equal advertising

Lake Wales is awaiting with in-
terest the location of a plant by a
new $100,000 by-products corpora-
tion organized by Chicago interests.
News of the company was brought
by C. P. Selden, secretary of the
Lake Wales Building and Loan
Association, who has been appointed
auditor and production manager of
the new concern. The company
plans the manufacture of various
by-products including citrus confec-

George L. Fullerton of Oak Hill
association was elected vice-presi-
dent of Indian River Sub-Exchange
W. T. James of Vero association
has been elected a director or the

Sebring association has a new
label in four colors in which the
word "Sebring" appears prominent-
ly. The publicity value to the City
of Sebring was quickly realized by
her press and civic leaders who have
been liberal in their praise.



Fruit Auctioneers
Fruit Auction Terminal
Rutherford Avenue
Charleston District
Cutler B. Downer Fred'k L. Springford
Harold F. Miles

Prepared for the Scald-Sweet Chronicle by
Horticultural Department, Lyons Fertilizer Company
Groves should now be plowed or disced, whichever plan the
grower has been accustomed to follow.
If scale and whitefly need cleaning up, spray at this time
with any good oil emulsion at the proper strength. Watch
out for rust mite, and spray with lime sulphur or dust
with sulphur, if control is necessary.
The fall application of fertilizer should now be applied.
Use a good bone base fertilizer vith a liberal percentage
of phosphoric acid and potash. If Valencia oranges are
too large and inclined to split, it might be well to cut out
the ammonia for this application.
Cover crop should now be disced or plowed under. Plowing
should be shallow, not over three or four inches. If discs
are used instead of plows, they should be heavy enough to
cut up the cover crops, but should be held up with "spools"
to prevent them from cutting too deeply. Tractor discs are
heavy enough for this work, but horse discs are generally
too light to cut up heavy cover crops.
Plow or disc a strip around grove where it is adjacent to
uncultivated land to protect trees on outside rofs from
fire. Plow under cover crop to prevent fire injury within
grove, even if not ready to fertilize.

Florida railroads have agreed to
recommend substantial reductions
on the freight rates on frozen citrus
juices to the Interstate Commerce
Commission. The proposed reduc-
tions would mean the savings of
$100 to $200 a car to the Florida
citrus industry and undoubtedly
would aid to stimulate further de-
As an example of the proposed de-
crease, the proposed rate from Tam-
pa to Chicago would be $1.10 a 100
pounds on the sixth class minimum
of 50,000 pounds a car, a reduction
of about $200 a car. On the fifth
class 36,000 pound carload mini-
mum, the rate would be $1.23 per
100 pounds amounting to about
$100 a car. The old rate was $1.51
per 100 pounds on a 30,000 pound
load minimum.
The reductions would place Flor-
ida more on a parity with Califor-
nia. The rate from California to
Chicago, as an example, is $1.28 per
100 pounds on minimum of 40,000
pounds. On a minimum of 60,000
pounds it is $1.05.

The Atlantic National Bank of
Jacksonville and affiliated banks are
heading all their banking advertise-
ments with the slogan "Eat More
Grapefruit and Oranges," John T.
Walker, president, has informed the
Florida Citrus Exchange.

Vero Beach association, with the
capacity of its house doubled
through improvements this summer,
has started operations and expects
to handle 100,000 boxes or more
this season. Included among the im-
provements were new electric
stamping machines.
The association has a period pool
ending December 31st, for the first
part of the season. After January
1, pools run for each month. Pool-
ing is optional on the condition that
a member not desiring to pool must
so advise the association by October

Bartow association has a new
label for its "Seald-Sweet" Banquet
pack. The new is similar in de-
sign to the old but the colors are
richer and more pronounced, making
the label stand out and attract at-

George M. Spangler, general
manager of Holly Hill Grove and
Fruit Company, has been elected to
the board of Haines City associa-
tion which will handle the produc-
tion of the company and grove own-
ers it represents. Holly Hill groves
will furnish Haines City about 125,-
000 boxes this season.

Watson Clark, pitcher for the
Brooklyn Robins of the National
league. has purchased the 20 acre

Mr. Walker suggests that general grove of J. T. Hendricks near
use of the slogan will stimulate a Elfers. It is reported the considera-
larger home consumption of citrus. tion was $20,000.

Pinellas Sub-Exchange has adopt-
ed the policy of a joint meeting
monthly of the directors and the
managers of member associations
with valuable results. Conditions
and problems are discussed and co-"
ordination of organization effort is
built up.
John S. Taylor, director from
Largo association, also is a member
of the Exchange Board and through
these meetings keeps the others well
informed on Exchange matters.
Managers present their problems or
views for the general opinion and
assistance. O.-J. Harvey, Sub-Ex-
change manager, gives special re-
Three meetings have been held to
date, the last at Elfers on November
4. Directors present were W. H.
Clark, president; Mr. Taylor, vice-
president, and S. A. Whitesell. Mr.
Clark represents Elfers and Mr.
Whitesell, Clearwater. E. P. Camp-
bell, president of Elfers association
attended. Also, H. D. Ulmer of
Indian Rocks, special shipper mem-
ber of Largo. Managers present
were J. S. Hill of Clearwater; W.
H. Smith of Elfers and F. W. Moody
of Palm Harbor.

Toothpaste from the seeds and
rag of grapefruit may be the next
new citrus by-product put upon the
market. A Clearwater plant is said
to be contemplating manufacture.
According to the reported porcess,
the seeds and rag, after drying, are
ground finely and mixed with ma-
terials to make a paste.

H. D. Ulmer, Inc., of Largo, spe-
cial shipper member of Largo asso-
ciatipn, has opened a new plant for
citrus and other conserves. Orange
and grapefruit marmalade and
guava jelly will be made.

you to write
to our Research Depart-
ment for help in meeting
any problem of pest con-
trol. %* Our twenty-five
years of experience are
always at your service.

61 West Jefferson Street Orlando, Florida


November 15, 1930



Country Expects Much

Of The Cooperatives
The country expects the farmers'
cooperatives to play a major part in
raising the status of farming and
farmers, said Joseph S. Davis,
chief economist of the Federal
Farm Board. The country looks to
the cooperative to be a prime
agency for the attainment of that
coveted objective of agricultural
policy, the equality of agriculture
with other industry.
"In passing the Agricultural Mar-
keting Act, Congress gave an extra-
ordinary vote of confidence to agri-
cultural cooperation," Mr. Davis
continued. "It was not prmiarily a
vote of confidence in existing asso-
ciations. The language of the Act
plainly implies that existing coop-
eratives were inadequate in number
and scope and in many cases in
methods and practices as well."
The vote of confidence, Mr. Davis
brought out, was in the theory of
agricultural cooperative marketing
associations and in their possibili-
ties. This faith, he believes, rests on
three basic promises: (1) That while
government efforts can help, the
progress of agriculture depends
fundamentally upon farmers them-
selves; (2) That while individual
farmers can do much, organized
efforts of farmers are requisite for
achieving objectives that are beyond
attainment by individual or unor-
ganized efforts, and (3) that for
solving of the problems, marketing
associations of farmers offer the ap-
propriate and effective form of or-
Essentials to the development of
cooperatives were outlined by Mr.
Davis. He named efficient business
organization and operation, best ac-
counting methods, statistics and
facts on the business and things
which affect it, choice of able busi-
ness leaders for major positions, and
Srettention of good will and confi-
dence of the growers.
Properly interpreted, stabilization
implies no dead level of monotony,
no substitution of static for dynamic
conditions, said Mr. Davis in re-
ferring to the stabilization effort of
the Board. He compared the pos-
sibilities of the stabilization work
to stabilizers or stabilators on an
automobile-not to eliminate mar-
ket fluctuations entirely but to re-
duce the economic strain and wear
and tear that are caused by the
economic forces which correspond to
the hills, the curves, and the bumps
of the highways and byways.

A concern of Toronto, Can., is
inquiring about the supply and price
for citrus pulp from the canneries,
desiring large quantities. It is be-
lieved the firm is interested in
manufacturing fertilizer from the

Restrict Use OF Name
The Federal Trades Commission
has officially recognized Indian
River section as distinct from other
producing sections and exclusively
entitled to the use of its name on
citrus and other products. It classes
Brevard, Indian River, St. Lucie and
Martin counties as the Indian River
Several dealers using the name
Indian River on products raised out-
side the section have been cited by
the commission. These have signed
stipulations of fact and an agree-
ment to stop the practice. The stipu-
lation, which is an admission of
misuse of the name, is held for use
in prosecution in the event the deal-
ers again misuse the name.

Mt. Dora Topic: The Florida
Citrus Exchange doesn't wait to get
all the congratulatory messages on
one of its fine moves for the benefit
of the Florida citrus industry, be-
fore starting a bigger and better

Cheaper Potash Soon
Cheaper potash may be looked
for soon, with the development of
the potash deposits recently discov-
ered in this country and the expan-
sion of the American potash indus-
try which should tend to free this
essential fertilizer element from
present high costs of transportation,
says Dr. J. W. Turrentine, in charge
of the potash investigations of the
Bureau of Chemistry and Soils, U.
S. Department of Agriculture.
"American potash production in
1929," says Doctor Turrentine, "was
maintained on the higher level es-
tablished in 1928, when substantial
gains were made in total output,
from 77,000 tons potash salts in
1927 to 104,000 tons in 1928. This
important increase in the American
production was followed by a
marked decrease in the imports of
potash fertilizer salts into the
United States in 1929.
"Amerca still remains the princi-
pal market for the foreign potash
which enters transoceanic trade, and
takes 32 per cent of all the German
exports. These figures indicate the
size of our tremendous domestic
market awaiting domestic supplies
of potash.
"The increasing utilization of by-
products in the manufacture of pot-
ash for fertilizer purposes has been
an important factor in making pos-
sible the recent increase in Ameri-
can production. The expansion in
the market for borax, a by-product
of potash manufacture, represented
by an increase of 60 per cent in
American exports in 1928, illus-
trates this principle and the eco-
nomic advantage to be gained from
by-product development.

Railroad Builds New

Baltimore Terminal
The Pennsylvania Railroad will
begin immediately the construction
of a new Baltimore produce term-
inal at a cost of three-quarters of a
million dollars. Construction plans
call for completion of the new term-
inal about May 1.
Superceding the Pennsylvania's
present Bolton Station yard, the new
Pennsylvania produce terminal will
occupy approximately five acres of
ground on the site of the old Mt.
Vernon shops. The shop buildings
and power plant, which are located
near the heart of the city adjoining
Mt. Royal and North Avenues, will
be torn down at once to make way
for the new terminal.
The capacity of the proposed
produce yards will practically
double that of the present facilities.
With eight 2,300 foot team tracks,
the new yard can easily accommo-
date 325 cars. Sixty foot concrete
driveways will separate each pair

of tracks, allowing ample room for
motor truck movement.
One of the features of the new
produce yard will be a modern brick
office and warehouse, covering 45,-
000 square feet. The entire first
floor will be given over to display
space for fresh fruit and vegetables,
where the receivers will exhibit
fresh produce received each morn-
ing. The second floor will be avail-
able for office and auction facilities.
The building will contain the
Pennsylvania produce terminal
offices and space will be available
for about 25 offices for produce

Canner Books Big Order
The Florida Grapefruit Canning
Company of Bradenton is reported
to have booked orders for 130,000
cases, including a large order from
Del Monte. The Bradenton plant
has been operating about a month,
employing 200 people. It has a line
of products including candied peel
in addition to canned grapefruit
hearts, grapefruit and orange juice.



Again this year, reports
from all over the state show
that NACO fertilized
groves are in excellent con-
dition, both as to yield and
quality of the Fruit and a
splendid tree growth which
promises another good
crop next year.

be had in three different
forms. In addition to the
original high-analysis form-
ula of 9-9-9 which showed
remarkable results on all
kinds of truck crops dur-

ing the past year . two new
Formulas 6-12-6 and 6-12-12 are
now available.

These new Formulas are especially
adapted to Citrus and growers who
used them For the Fall Application
are high in their praise of this new
NACO Product which derives its
Ammonia From two sources only
.. NitraPo and Genuine Peruvian
Guano in a fifty-fifty combination
that has both punch and lasting


L ,,,,,, i.. ..ACKS .

- - - - - - - - - - - - -_ _ _ _ _

- - - - - - - - - - - - - - - - - -


November 15, 1930

SEL-WE CHOIL oebr1,13


Route Your Perishable Traffic













Philadelphia, Pennsylvania

Baltimore, Maryland



has th


it- How-

e Farm Board can it bene

polished ? the farmer'


Read all the FACTS in the new book


By E. A. Stokdyk and Charles H. West
Division of Agricultural Economics, University of California
Information on the Board's powers and duties, its methods
of operation, the causes of its being, and the effects of its
activities has been lacking. Many conflicting reports have
been circulated. Here is an accurate, balanced, un-
prejudiced and interesting analysis written by trained
economists with no bias of political prejudice.

Factors Leading to the Pas-
sage of the Agricultural Mar-
keting Act-land utilization
-farmers' efficiency popu-
lation demand for farm
products tariff taxation
costs high wages land
prices general results.
The Drive for Farm Relief-
Important acts McNary-
Haugen Bill Export De-
benture plan their weak
Scope of the Farm Board Act
-methods for aiding agri-
culture- speculation dis-
tribution labor costs -

cooperative marketing sur-
plus control- types of sur-
Loans credit legislation
loan feature of the act-the
revolving fund how loans
may be made.
Stabilization Corporations
Price Insurance
Clearing House Associations
- their set-up possibill-
ties and limitations.
Advisory Commodity Com-
mittee powers and pos-
Present Activities of th-
Board loans Farmers'

National Grain Marketing
Corporation Wheat Stabil-
iznatien Coreoration modi-
fled export debenture plan-
acreage reduction cotton
activities California Grape
Stabilization Plan other
Possibilities and Limitations
of the Farm Board. Appendix
- personnel of the Farm
Board text of the Agricul-
tural Marketing Act pro-
posed agreement for disposal
of grain owned by stabiliza-
tion cornoratlon California
Grape Control Contract.

"I am certain that it would be ex- 206 pages; 5x7% inches; cloth
ceedingly beneficial to farm life and Send $2.00 for a postpaid sopy
to the country if no person would
talk about the farm situation until Name..............
he had gained such information as
this book gives."-Dr. H. W. Chandler. Address

rus fro
to the s
state is
have s
of mill
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of mes

is that
of bo
But tl
and ch
rus in
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say w
It is
ida ar
ly, to

By J. REED CURRY, Manager Organizotion Department
Florida Citrus Exchange
r's Note-The following is a radio bread and butter to thousands of
given by Mr. Curry over WDAE,
Oct. 27th. It presents Florida cit- families.
n the viewpoint of its importance Go to any section of the citrus
tate as a whole. It shows in pic-
Smanner how dependent the whole belt and see the hundreds of pickers
upon the citrus industry, in the groves. Drive along the road
many years past when we and see scores upon scores of men
poken of the Florida citrus driving truck-loads of fruit. Stop
y we have talked in terms at any packing house and notice
ions. Tonight, I am going a how many hands are busy preparing
irther in starting off this brief the fruit for the markets. Remem-
of the most important in- ber, then too, that more than 10,-
in the State-I am going to 000 families living in the state own
in terms of billions, these wonderful groves which line
imagine if you will, billions our roads, mile after mile.
sages of Florida sunshine and Let us look into our own county,
going forth over this great, Hillsborough, and our own home
ive country of ours. That is city, Tampa.
will happen this season Last year Hillsborough county
h our citrus industry, shipped more than half a million
h orange and each grapefruit boxes of citrus. Our neighbor to
message of health and sun- the West, Pinellas, shipped more
and our citrus crop aggre- than a million. Our neighbor to the
no less than three billion or- East, Polk, shipped more than four
and grapefruit. million boxes; while Manatee and
here in Florida, through Pasco counties our neighbors North
think of our citrus in terms and South, shipped nearly a million
xes; 15,000,000, 20,000,000 boxes.
or whatever the crop may be. The total quantity of fruit ship-
he 120,000,000 men, women ped last year from Hillsborough and
ildren to whom we send these the four adjoining counties was
Is of boxes think of our cit- 7,322,760 boxes, which averaged
the terms by which they buy $3.03 per box f.o.b. Tampa, thus
by one, two, three, or a dozen bringing into our immediate neigh-
lual fruits, borhood $22,187,962.80 all new
h of these oranges and grape- moner.
s to them a mental picture and Tampa is the trading center of
ge of Florida. That is why I Florida. In that great circular area
e will send forth billions of which it supplies with the necessities
ges of Florida sunshine and and good things of life is more than
this season, half the population of the state.
s difficult to think in terms of These people, these customers of
These people, these customers of
s so let's come back to Flor- ours, pay us for those supplies large-
d talk again in terms of mil- ly from the money they have re-,
-millions of dollars that help ceiv from cithae
ne of us, directly or indirect- ceived from citrus.
e of us, directly or indirect- Trade is the backbone of Tampa's
get along in our daily busi- commercial life; citrus is the spinal
Our citrus industry is the
S cord of that backbone.

greatest single factor in the wel-
fare of all of us together, whether
or not we are a part of the industry.
Last season's crop is estimated on
good authority to have brought
Florida more than $52,000,000.00.
This year we have a larger crop
and we hope it will bring Florida at
least $60,000,000.00. All this is
new money for Florida, gladly sent
to us by the other states of this
great nation, hungry for Florida
sunshine and health. No less an
-authority than Dana C. King, or-
ange sales manager of the great
California Fruit Growers Exchange,
states that mothers and fathers in
the North place citrus first before
vegetables and meat for their chil-
It means equally much from an-
other point of view to fathers,
mothers and children of our own
state. At least 20,000 persons are
gainfully employed in the picking
and packing of our citrus crop. The
labor alone from the crop means


(Continued from Page 2)
in cooperation with managers of
sub-exchanges and associations, not
once but many times, to acquaint
them thoroughly with the organiza-
tion. Each local association will be
requested to appoint an organiza-
tion committee with which Mr.
Curry can work, also.
An accurate list of out-of-state
grove owners is being compiled and
by correspondence these will be ac-
quainted fully about the Exchange
organization and work. Division
and district managers and dealer
service men will be asked to assist
by personal visits to those grove
owners in their respective terri-
tories. It is felt also that members
of the Exchange in their visits out-
side of the state can do valuable
work similarly.

November 15, 1930





Canning Industry

Starting as an experiment just a few years ago, the remarkable
demand for canned Florida grapefruit has resulted in the
phenomenal growth of Florida's grapefruit canning industry.
A few years ago a few hardy operators who visualized the future
of canned grapefruit expended their energies and money in per-
fecting the Florida product. To them is due all credit. Now the
largest canning concerns in the world, firms whose names guar-
antee quality and whose distribution is nation-wide, are now op-
erating in Florida. They recognize opportunity when they see it.
With such an outlet for his fruit the grower is certain to obtain
fair prices at the canneries and double assurance that his market
for fancy fruit will never be oversupplied. Naturally this will
mean higher prices for his fresh fruit.
Canned grapefruit will provide a constant, year-'round market for
Florida grapefruit, just as was the case with Hawaiian pineapples.
This not only means large consumption of grapefruit but means
that every day in the year all over the land Florida grapefruit
are advertising Florida to the world.
There is nothing experimental in this business now. The product
has been proven. It is not only scientifically sound but the deli-
cious, palate-pleasing taste of canned, grapefruit insures an ever
increasing market, which is why many millions of dollars have
been invested in the grapefruit canning business in Florida this
All of which leads us again to state that the business of Citrus
Growing is the First Industry in Florida.

Lyons Fertilizer Company
807 Citrus Exc. Bldg. 4th Ave. & 35th St.
This is one of a series of articles on the Citrus Industry in Florida.
- Y- -- C- --. .< -

November 15, 1930




and Vegetables






Made by

Peerless Basket Co.

Phone 34-913

739 Park Hill Avenue

Rendering One and All

A Sincere Auction Service

Pennsylvania Terminal

Auction Company


Use the "PENNSY to PHILLY"

Reprinted horn the Ft. Lauderdale News

Editor's Note The following
gives an interesting picture of citrus
development in a section which some
day will supply Florida with a sum-
mer citrus crop and give the state
all the year around production.
Incidently, Frank Stirling and C. A.
Walsh, prominently mentioned, are
two stalwart Exchange supporters.
"If there is anyone who needs in-
spiration or conclusive evidence of
the assured future of Broward
county as an agricultural and hor-
ticultural power, or as an extensive
poultry producer, he needs only to
devote a couple of hours on Sunday
afternoon to a comfortable drive to
the Davie area.
"On either side of the South
canal there are indications of recent
activity in many lines of endeavor.
Citrus developments of Walsh,
Velie, Bright and .the anticipated
project of Lochrie are sufficient to
enable one to look into the future.
"Numerous truck farms will be
found as usual spotting the land-
scape in protected areas. The poul-
try farms of Capt. Earl Hendrick-
son and Rex Kaufman will surprise
those who have not seen that vicin-
ity recently. All of these and more
will enable the most skeptical to
faretell something of the Davie area
of five years hence.
"A little further to the west,
however, is located a project which
since its inception has appealed
most strongly to the imagination
and evoked the admiration of the
writer. It is one of those works of
horticultural art that is built on
supreme confidence, experience, ex-
perimental and above all, patience.
Conceived at a time when practic-
ally every one else was trying to
get rich in a day, it is rapidly reach-
ing a point where the dollars will
reward the principals for some four
or five years of work and waiting.
"Flamingo Groves, under the su-
pervision of the incomparable Frank
Stirling and his personable, smiling
cohorts, namely Floyd Wray and
"Ham" Hammerstein, is today a
giant development of 480 planted
acres. A progressive planting plan
has been followed, some of the trees
being one year old and some bear-
ing for the first time. It's truly a
beautiful spot to see those sweeping
rows of growing trees there in the
Everglades where some five years
ago swamp grass reigned supreme.
"No guess work there. We pre-
sume that the reason those boys
have been able to smile through the
years. Every process is based on
experience or experimentation. An
experimental tract on the site,
where 42 varieties of citrus have
been tried, has enabled them to de-
cide conclusively the varieties that

are most suitable for the various
types of soil.
for a 3,200 acre grove before the
"The plan long since devised calls
picture is completed.
"A conversation with one of these
men should follow your trip out
there. They will show you a horti-
cultural library second to none in
the state. Next will come substan-
tial figures showing California pro-
duction costs of from 90 cents to
$1.50 per box as against from 17
cents to 24 cents in the Davie sec-
tion. Again no guess work, but
signed figures from someone in
authority. Both Wray and Ham-
merstein have visited the great mar-
kets of our principal cities and will
produce market analysis which
leaves no doubt in one's mind re-
garding the price one may expect
for Flamingo oranges at the mar-
keting season for these varieties.
And here is probably the crowning
August. Competition? None ex-
virtue They ripen in June, July and
cept a few fresh California's weigh-
ing some 75 pounds to the box
against the Flamingo's weighing
from 90 to 100 pounds and, of
course, cold storage products in
"Had I not trained myself toward
conservatism, I would easily get ex-
cited on the subject. I do not hesi-
tate to predict a $1,500,000 citrus
within five years, $5,000,000 in ten
production for Broward county
years and twenty years?-but why
hazard a possibly too elastic imag-
"There are others out there who
have pioneered longer than Wray
and Hammerstein. C. A. Walsh
stands out in this regard. There
are others in that area with equal
and possibly greater courage and
who have suffered and sacrificed
more and who merit greater admira-
tion than the principals in Flamingo
Groves. If so, and to those we xe-
tend a hand of congratulation and
gratitude-but undoubtedly no one
can combine citrus knowledge fig-
ures, photographs, smiles and sales-
manship, as can Wray and Hammer-

Farm Bureau To Hold
Annual Meeting Dec. 8
Hoping to build up better under-
standing between industrialists and
agriculture, the American Farm Bu-
reau Federation will have its next
annual meeting in Boston, the heart
of one of the oldest and largest in-
dustrial centers. The program will
be designed to further this purpose.
The annual meeting occurs Dec. 8,
9 and 10.
Special effort will be made by the
bureau to get a large number of
farmers from the South, Midwest
and far West to attend the meeting.

November 15, 1930


November. 15, 1930 SEALD-SWEET CHRONICLE


StaP :

most astounding

VALUES in fertilizers




D O YOU KNO\V that six inmes as much Syn-
thetic Nitrogen Fertilizers were used in Flor-
ida last year as the year before-because the
results were so remarkable, so outstanding, so visi-
ble ? And that these results were obtained at a great
saving in fertilizer cost?
Faster and faster travels the good news of these big
values in fertilizers. For never before has fertilizer
superiority been so quickly recognized!
Synthetic Nitrogen Fertilizers supply the highest
quality of soluble available plant-food at the lowest
cost. And, by eliminating useless weight, they re-
duce freight, storage and handling.
Now is the time for you to change to Nitrophoska,
Calcium Nitrate and Calurea. Don't lose big profits
by waiting. Write at once for our free booklet,
"Better Crops at Loieer Costs". Just use the coupon.
Distributors: JACKSON GRAIN COMPANY, Tampa, Florida

Five Grades of Concentrated Complete Fertilizer

Calcium Nitrate
15% Nitrogen; 18.2% A mmonia
34% Nitrogen; 41.3% Ammonia


Five Nitrophoskas
No. 1
15o Nitrogen (18.2% Ammonia), 30% Avail-
able Phosphoric Acid, 15% Potash.
No. 2
16/2% Nitrogen (20%o Ammonia), 16y7o
Available Phosphoric Acid, 21/2% Potash.
No. 3
5Iro Nitrogen (18.8% Ammonia), 15Y2o
Available Phosphoric Acid, 19% Potash (Sulfate).
No. 4
15% Nitrogen (18.2o Ammonia), 11% Avail-
able Phosphoric Acid, 26y2% Potash.
No. 5
10% Nitrogen (12.1% Ammonia), 20% Avail-
able Phosphoric Acid, 20% Potash.

Tampa, Florida, Dept 0.
Please send me a copy of your free booklet, "Better.Crops at Lower
Cost." This does not obligate me in any way.
I grow..................acres of citrus..................acres of truck crops.
P.O. County.. ....... State ............


November 15, 1930


SEALD-SWEET CHRONICLE November 15, 1'9!8.~Q~



Is he worried? Does he appear concerned about the outlook for
citrus returns?

If so, it is time for him to join the Florida Citrus Exchange.

He has a right to be worried. The pinch of competitive distribu-
tion of a larger-than-normal crop and non-unified industry is be-
ginning to be felt.

But he can drop that worry if we ship his fruit. He will know
absolutely that his crop is being handled from his trees to the cars
in the most skillful and economical manner possible. He will know
that the full market price will be obtained for him through the
national merchandising facilities of the Florida Citrus Exchange.

-and he will know that he will receive an honest accounting on
every box of fruit shipped and every penny received from its sale.

If he is worried, feed him orange juice and influence him to join"
us in an organized effort to control the merchandising of the crop
for growers' profit.




November 15, 1-9SLJ.

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