W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Association.

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
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Requests- for- permissions- should- be- directed to- the-
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Association' sweb site.

(IC

Quest For Excellence
A search with inward and outward
directions... a pursuit that is
the purpose of our lives. The
quest can be achieved. Those who
reach achievement are to be honored.
One of them was Louis Kahn.

B The Florida Architect
SEPTEMBER/OCTOBER 1974

WWRtCs cfPY

If you're building a school and it's
needed now, here's a way to go
that offers speed of construction
plus other economic and func-
tional advantages.
STRUCTURAL INTEGRITY...
precast-prestressed construction
provides maximum protection
from violent winds, and minimizes
the hazards of fire. ECONOMY...
exposed precast-prestressed
provides a finished surface for
ceilings and walls.
Pic #1...East Side Elementary School
Haines City, Florida
J. Clyde Parlier, Architect, Lake Wales, Florida
Pic #2...Stanley Switlik Elementary School
Marathon, Florida
Architects: McCoy-Severud-Knight-Boerema
Miami and Key West, Florida
Glenn Allen Buff, A.I.A., Partner in charge of design.

MECHANICAL, ELECTRICAL
AND AIR CONDITIONING...
there's plenty of room for integ -
rating these systems within the
structure.
ENERGY CONSERVATION...
precast-prestressed concrete
provides excellent thermal insula-
ting qualities. SPACIOUSNESS...
precast-prestressed gives you
greater flexibility for open plan-
ning. AVAILABLE LOCALLY...
precast-prestressed units pro-
duced in your area using local
labor and materials are readily
available.

You'll save in reduced CON-
STRUCTION TIME costs too. Take
East Side Elementary. The entire
structural frame of the school...
over 23,000 square feet...was
erected in just 14 working days.
For more information on how
precast-prestressed construction
can help you, contact Market
Manager, General Portland Inc.,
P.O. Box 22348, Tampa, Florida
33622.
Florida Cements
General Portland Inc.

aM
Lf

Problem: Today's crowded schools
Solution: Precast-prestressed concrete

* ., '4. s

The Florida Architect
Volume 24 Number 5 September/October 1974

COVER: The 60th Annual Convention
and Building Products Exhibit -
Quest for Excellence

4
Advertisers

7
60th Annual Convention

THE FLORIDA ASSOCIATION
OF THE AMERICAN INSTITUTE
OF ARCHITECTS

FAAIA OFFICERS FOR 1974

Frank R. Mudano, AIA, President
1189 N. E. Cleveland Street
Clearwater, Florida 33515
(813) 446-1041

James E. Ferguson, Jr., AIA, Vice President
President Designate
2901 Ponce de Leon Boulevard
Coral Gables, Florida 33134
(305) 443-7758

Nils M. Schweizer, FAIA, Secretary
P.O. Box 1120
Winter Park, Florida 32789
(305) 647-0545

Arthur A. Frimet, AIA, Treasurer
208 South 28th Avenue
Hollywood, Florida 33020
(305) 981-0545

1974 BOARD OF DIRECTORS
Thor Amlie
James Anstis
John M. Barley, II
Howard Bochiardy
William Brainard
Ellis Bullock
Bill G. Eppes
Robert G. Graf
Mays Leroy Gray
Robert B. Greenbaum
James A. Greene
F. Jack Harden
Thurston Hatcher
Al G. Kemmerer
Robert H. Levison, FAIA
Steven C. Little
Bryon G. Mclntyre
Robert A. Morris, Jr.
Roger Pierce
Henry A. Riccio
Roy L. Ricks
William L. Rivers
George L. Rumpel
Craig H. Salley
Nils M. Schweizer, FAIA
Donald I. Singer
Frank F. Smith
Francis R. Walton, FAIA

12
Building Products Exhibits

17
1974 Architectural Awards

30
Who Needs An Architect?
William R. Brockway, AIA

DIRECTOR FLORIDA REGION
American Institute of Architects
H. Leslie Walker
1000 N. Ashley Street, Suite 806
Tampa, Florida 33602
(813) 229-0381
EXECUTIVE DIRECTOR
Florida Association of the
American Institute of Architects
Fotis N. Karousatos
7100 N. Kendall Drive
Miami, Florida 33156
(305) 661-8947
GENERAL COUNSEL
(Branch Office)
Mike Huey
1020 E. Lafayette St.
Tallahassee, Florida 32301
(904) 878-3158
PUBLICATIONS COMMITTEE
Frank Sheehy, Chairman
Lyle Fugelberg
Isaac Keith Reeves
THE FLORIDA ARCHITECT
Fotis N. Karousatos/Editor
John W. Totty/Assistant Editor
Kurt Waldman/Photography

IfHE FLORIDA ARCHITECT, Official Journal of the Florida Associa-
tion of the American Institute of Architects, Inc., is owned and pub-
lished by the Association, a Florida Corporation not for profit. It is
published bi-monthly at the Executive Office of the Association, 7100
N. Kendall Drive, Miami, Florida 33156. Telephone (305) 661-8947.
Opinions expressed by contributors are not necessarily those of the
Editor of the Florida Association of the AIA. Editorial material may
be reprinted provided full credit is given to the author and to
THE FLORIDA ARCHITECT and copy is sent to publisher's office.
Single Copies, 75 cents, subscription, $6.50 per year.

F/A 3

In Memoriam

J. A. "Jack" Wohlberg was lost at sea on
August 28 in a boating accident off the
coast of the Dominican Republic. He was
a resident of Tampa for 20 years, and ex-
ecutive vice president of Watson and
Company Architects and Engineers. After
serving as a U.S. Navy pilot during World
War II and during the Korean War, he at-
tended the University of Florida's College
of Architecture, graduating in 1955 with
honors. In 1966 he was cited by the
Florida Central Chapter of the American
Institute of Architects as the outstanding
member of his profession. He was active
in professional and civic organizations as
well as youth activities in the Tampa
area. He is survived by his wife, Lillian
Newell Wohlberg, his son, John Newell
Wohlberg and his daughter, Elizabeth
Ann Wohlberg.

Advertisers

Baltimore Paint & Chemical Corp.
15
Bond Agency, Inc.
6
Caldwall-Scott Construction Co.
16
Construction Products Division,
W. R. Grace & Co.
25
Dantzler Lumber & Export Co., Inc.
29
Dunan Brick Yards, Inc.
31 (Third Cover)
The Feldman Company
8
The Fineline
14
Florida Tile, Marble & Terrazzo Institute
28
General Portland, Inc.
2 (Second Cover)
Leaf Fiberglass
6
McPhilben Lighting
4
Pavlow Office Furniture, Inc.
25
PPG Industries
26/27
Safe-T- Lawn
5
T-Square of Miami
8
Western Waterproofing Co., Inc.
10

I mcPHILBEN LIGHTING
I EMERSON ELECTRIC CO.
uMURurON
270 LONG ISLAND EXPRESSWAY/MELVILLE. N. V. 1746
CANADA: P.O. BOX 150. MARKHAM. ONTARIO

A HEAD WITH A MEMORY

P-400 SAFE-T-RAIN
Shown with ground support flange
EVER HEARD OF A SPRINKLER HEAD WITH A MEMORY?
SAFE-T-LAWN, INC. HAS ONE!!
And we call that memory AUTOMATIC RESET REVERSAL
This completely new and revolutionary control makes the SAFE-T-RAIN P-400 the most tamper proof and vandal
resistant sprinkler head ever offered to the industry.

In operation the desired arc of coverage is infinitely adjustable from 600 to 3600 by setting the reverse dogs to the desired
positions. If, after the reverse dogs are adjusted, the rotor head is manually forced to turn beyond the set limits, the head
becomes free turning without causing damage. When the head is again permitted to rotate by its own drive it will return to
the original pre-set limits.
THIS IS NOT ALL
THE SAFE-T-RAIN P-400 HAS MANY OTHER FEATURES:
Speed Control
The rotational speed is easily and infinitely adjustable while the unit is in operation.
Adjustable Trajectory
The nozzle trajectory angle is adjustable from 9 to 250 to suit wind conditions or change the radius of coverage.
Sand Resistant
TheSAFE-T-LAWN WIPER SEAL Automatically expels dirt and foreign material during up and down motion
of the sprinkler. The main bearing is sealed to prevent sand damage.
Ground Support Flange
This underground support flange, available for all models, provides additional stability.
Valve-In-Head
Model P-400 Safe-T-Rain is equipped with a normally open hydraulically operated
valve for automatic cycle control.

GENERAL DESCRIPTION
Full or part circle

2" Pop-up

Constructed of plastic rubber
and non-corroding metals.

Nozzles available from
4 G.P.M. to 20 G.P.M.

For Further Information Contact:
SAFE-T-LAWN, INC.
Home Office
7800 N.W. 32nd St., Miami, Fla. 33122
(305) 592-0801
Western Division
16300-B E. Arrow Hwy.
Irwindale, Calif. 91706
(213- 960-2731
Central Division
10875 Shady Trail, Suite 108,
Bldg. 3-J, Dallas, Texas 75220
(214) 350-2458

F/A 5

PM NING
A NBA BUILDING?
RENO AING
AN OLD ONE?
Concerned about the right choice
of "Finishing Touches", which can make your
building more exciting? LEAF FIBERGLASS of Miami
has it all.
In addition to our large and varied selection of
smartly styled benches and planters, we offer
a complete line of design-coordinated fiberglass
accessories which have solved practical problems in
handling people ...with function and style
built in.
LEAF FIBERGLASS, quality architectural
furnishings -- that show how durable fine design
can be.
LEAF FIBERGLASS
A Division of Leaf Incorporated
4865 N.W. 37th AVENUE
MIAMI, FLORIDA 33142 LEAFQ
305-635-9491 ..

F/A 6

60th Annual
FAAIA
Convention

Speakers

WILLIAM MARSHALL JR., FAIA
At th My, 197 AIA cwnonntion, illinm MarshM Jr., was dted
fhrstw president and preidnt-elect of te Institute. He will mucged
to th presideny In Deember, 1974.
Hi pevious- srnin included manorship on mnmerous AIA
committee Including Federal Fe I les Conmittes, Government
Affir Steering Committ and prMiiy, the Pliming CommnitMte
This h bIen coupled with mvio i ~etI a VIe Prmaide
(April-Oe.. 19711; AIA respmnttioi n ta n Commrtt on Fiderl
Proedurmmnt of A ri Irrfn SnII m IWdor.COFPAESI, and
mmie, in 1967, as e l auditor to AIAS national oonlntlon.
He and hi wife, Jan Goodyear Elingston MW aH, have five children.
They rteidd at 124 Blnford CrlCe. Norfolk, Va. 23505.

CARLOS ENRIQUE VALLHONRAT
Carlos Enrique Valhoarat w associated wis the Mt, Louis 1. Kahn.
He worked With Kahn for eiht to nine yers.
Vallhonrat ha been a profawor of Archi 4 Prinoton and now
oches at Maryland. ::
Valhonrat is in chreriof the Louis 1. Kahn M oriul Poundation.

PETER BLAKE. AIA
Petr Bldre is th Editor-inChof of Architecture Plus. He ha had
exteive profisson a expeian including; Apprentice to Swe
Chwnrmueff, FRIBA. Ardchitt London. 1938-3, Practicing architect.
In prtMerhip with Jams Bakor. 164-1972, Preident of ta
Architearl Leegu of New York, 1971-1972, and Editor of
Architerunl Forum, 1964-1972.
He th had many writing published and books Including; "The Mater
BuWlder- Le Corbmer, Mis van der Rohe, Frank Lloyd Wright,"
Alfred Knopf (New York) and Victor Gollan (London) published
in th summer of 190. ITrantloin published in Germany, Italy,
Argentina, Hollnd and Japan), and "Architectur for the New World.
The Work of Harry Sidler," Horwit Australia Ltd., Cemmerwy,
Australia 19.

C

MICHAEL F. VANCE
Mihael F. Vance is prsldent of Michael F. Vance, Inc., a company
specializing in idea and people development from Head Room to a
Rain Parade, a formuan to a company president.
Vance started Future Executives for young men and women beginning
their careers. He produced and hostd the television show "Men at the
Top." He has worked for numerous US. companies including heading
up organizational development activities at Walt Disney Productions for
even year.
He s married to he former Kay Hughes and has a daughter, Vanaesa,
and a son, Mark. Along with her roles a wife and mother, Kay is a full
partner in her husband's many-facted career.

F/A 7

Our metal sculptures
are lighting fixtures

CASCADE

A flame sculptured bronze exclusive
is flexible
can be customized
to fill the lighting needs
of any wall or overhead installation.
Such diversification
is our custom.

THE FELDMAN COMPANY
Dept. A
612 South Wall Street
Los Angeles, California 90014
Write for Color Brochure on CASCADE.

Visit Us At Booth 204
F.A.A.I.A. Convention

Complete

Reprographics

Service

* Blue Prints
* Micro Filming-35mm / 105mm
* Photo File Tracing
* Black & White Prints
* Photostats Sepias
* Photo Drafting
* Photographic Reproductions
* Diazo Papers

AREA DISTRIBUTOR

KEUFFEL & ESSER CO.

Drafting and Engineering Supplies

Drafting Room Furniture
THE MOST COMPLETE
INVENTORY
IN THE SOUTH
Pick-up and Delivery
Miami Showroom
Open Saturdays 'Til Noon

T-SOUARE
S MIAMI/FT. LAUDERDALE
635 S.W. First Avenue
Miami, Florida 33130
(305) 379-4501
415 N.E. Third Street
Ft. Lauderdale, Florida 33301
(305) 763-4211

F/A 8

IKIZ

>? ,

CONVENTION PROGRAM

THURSDAY, OCTOBER 17

10:00 a.m. -
10:00 a.m. -
2:15 p.m. -
3:45 p.m. -
6:30 p.m. -

6:00 p.m.
3:30 p.m.
3:30 p.m.
5:30 p.m.

6:30 p.m. 8:30 p.m.

Evening

Registration (Convention Center)
Accreditation of Delegates (Convention Center)
FAAIA Board of Directors Meeting (Ballroom)
FAAIA Business Session (Ballroom)
Official Opening of Building Product Exhibits
(Convention Center)
Salute to Exhibitors Festive Cocktail Party
(Convention Center)
On your Own
Hospitality Suites will be Open

FRIDAY, OCTOBER 18

8:30 a.m. 5:00 p.m.
8:30 a.m. 10:00 a.m.

8:30 a.m. 3:00 p.m.
10:00 a.m. 12:00 noon

12:00 noon 1:00 p.m.

1:00 p.m. 3:00 p.m.
4:00 p.m. -
6:30 p.m. 8:30 p.m.

Evening

Registration (Convention Center)
Complimentary Bloody Mary/Coffee & Danish -
Visit Building Product Exhibits (Convention Center)
Balloting for FAAIA Officers
Tribute to Louis I. Kahn
Carlos Enrique Vallhonrat (Ballroom)
(a narration with slides & film)
Free Beer/Cash bar/Visit Building Products
Exhibits (Convention Center)
ARCHITECTURAL AWARDS LUNCHEON (Ballroom)
Keynote Speaker Peter Blake (Ballroom)
Light Buffet & Cocktail Party with Exhibitors
(Convention Center)
Hospitality Suites

F/A 9

WATERPROOFING CO. Inc.

Contractors
Home Office: St. Louis. Missouri

SERVICES PERFORMED BY WESTERN WATERPROOFNG COMPANY, INC.
PREVENTIVE WATER- II RESTORATION AND III FLOOR SURFACING FOR: I
PROOFING FOR NEW CON- WATERPROOFING FOR *Athletic Activities
STRUCTION EXISTING STRUCTURES Tennis Courts
*Below Ground *Concrete Surfaces Gym Floors
Handball & Squash Courts
* Metallic Waterproofing Joint Sealing e Running Tracks

* Asphaltic Waterproofing
*Exterior Walls
* Joint Sealing
* Concrete & Masonry
Coatings
* Architectural Concrete
Finishes
* Colorless Sealing
*Decks
* Membrane Waterproofing
* Liquid Membrane Water-
proofing
* Surface Coatings
* Expansion Joints

* Epoxy Injection Restoration
* Gunite Restoration
* Weatherproof Coatings
*Masonry Surfaces
* Pointing & Joint Sealing
* Overall Weatherproof
Coating
* Building Cleaning
* Cornice Removal

*Chemical Attack &
Abrasion
* Chemical Plants
* Food Processing Plants
*Waterproofing
* Garage Decks
* Roof Decks
* Balconies
* Terraces

I

V TEMPERATURE AND
SOUND CONTROL
(Thermo-Sonic Division)
*Temperature and Sound
Control For:
Buildings, Tanks &
Vessels
Urethane Foam
Cellulose Fiber
Urea Formaldehyde Foam

MISCELLANEOUS
Window Replacement
Special Roof Coatings

We perform these many services and apply specific materials as a Specialty Contractor in the fields
of sub-surface waterproofing, above-ground weatherproofing and restoration.

JACKSONVILLE, FLA.
1515 Alabama Avenue
Phone: (904) 398-0308
Michael J. Miller
Branch Manager

lm

WATERPROOFING CO.. Inc.
TAMPA, FLA.
4924 LaSalle Street
Phone: (813) 877-7646
Denton I. Albertson
Branch Manager

FT. LAUDERDALE, FLA.
2990 Griffin Road
Phone: (305) 961-3118
Charles Lucas
Branch Manager

W OR

I

PROGRAM

SATURDAY, OCTOBER 19
8:00 a.m. 9:30 a.m. Complimentary Bloody Mary/Coffee & Danish -
Visit Building Product Exhibits (Convention Center)
8:00 a.m. Breakfast for Fellows of the AIA and Past Presidents
(Card Room)
8:30 a.m. 12:00 noon Registration (Convention Center)
10:00 a.m. 1:00 p.m. "CREATIVITY IN ARCHITECTURE" (Ballroom)
(Walt Disney's view of Atlantis)
Speaker: Mike Vance
1:00 p.m. 3:00 p.m. Complimentary Exhibitors Buffet Luncheon/Free Beer
Visit Building Product Exhibits (Convention Center)
3:15 p.m. 4:15 p.m. "FLORIDA'S COMPETITIVE NEGOTIATION ACT" (Ballroom)
(Al Bass, Wayne Betts and Al Scaringe of the Dept. of General
Services will review how this one year old legislation is working
and will answer questions. The essence of this rap session is
how to improve the CNA)
4:15 p.m. 5:30 p.m. "THE ECONOMICS OF ARCHITECTURE IN FLORIDA" (Ballroom)
(a brief insight of the economic study conducted by
Case & Company, Management Consultants)
7:30 p.m. ANNUAL BANQUET (Ballroom)
Speaker: William Marshall, FAIA
President-Elect, AIA

SUNDAY, OCTOBER 20
11:00 a.m. FAAIA Business Session (Ballroom)
Board of Directors Meeting
Official Adjournment of 60th Annual Convention

BUILDING PRODUCTS EXHIBITS

i /A 1 1

406 American Olean Tile Company
1000 Cannon Avenue
Lansdale, Pa. 19446
(215) 855-1111
Pregrouted ceramic tile
for floors and walls

201 Ampco Products, Inc.
P.O. Box 4190
Hialeah, Fl. 33014
(305) 821-5700
Plastic Laminated Doors,
Toilet Partitions

405 Anning-Johnson Supply & Manufacturing Company
7001 Lake Ellenor Drive
Orlando Fl. 32809
(305) 851-7810
Magna/Trac Moveable Partitions
Systems & Radwood Wood/Acrylic Flooring

302 Architectural Glass Products Division
4875 N.W. 77 Avenue
Miami, Fl. 33166
(305) 592-3120
Aluminum Entrance Doors,
Storefront Metal

205 ASG Industries, Inc.
P.O. Box 929
Kingsport, Tenn. 37662
(615) 245-0211
Flat Glass Products

111 Bethlehem Steel Corporation
Bethlehem, Pa. 18016
(215) 694-2424
"Steel in Architecture"

501 Building Materials International, Inc.
502 6454 N.E. 4 Avenue
Miami, Fl. 33138
S(305) 751-7551
Ceramic Tile

108 Clearview Corporation
3318 S.W. 2 Avenue
Ft. Lauderdale, Fl. 33315
(305) 522-8526
Aluminum Windows and Solarshade louvers

504 Compressed Concrete Corporation
1800 4th Avenue, North
Lake Worth, Fl. 33460
(305) 585-5586
Interlocking Pavers, Control
Block & Cotico Pavers

412 Commercial Modernfold of Orlando, Inc.
413 P.O. Drawer H
Fern Park, Fl. 32730
(305) 834-4723

Don Works Modernfold, Inc.
P.O. Box 23147
Ft. Lauderdale, Fl. 33307

Commercial Modernfold
P.O. Box 8664
Jacksonville, Fl. 32211

Modernfold of Miami, Inc.
3641 Park Lane
Miami, Fl. 33133
DivisiFlex 300 Wall Systems

BUILDING

PRODUCTS

EXHIBITS

307 Concrete Promotion Council of Florida, Inc.
411 Park Avenue North
Winter Park, FI 32789
(305) 644-8279
Decorative Finishes on Concrete Block

301 Construction Products Division
Zonolite Division, W.R. Grace & Co.
1555 N.W. 1st Avenue
Boca Raton, Fl. 33432
(305) 395-2424
ZONOLITE Insulating Concrete:
polystyrene insulation: Vermiculite
Masonry Fill; Monokote Fireproofing

210 Coppes, Inc.
211 Ocean Reef Club
212 North Key Largo, Fl. 33037
(305) 247-1294
Coppes Napanee Kitchen Cabinetry
& Vanities

Gulf Central Corporation
P.O. Box 16348
Tampa, Fl. 33617
(813) 626-1344
Thermador, Waste-King, Sub-Zero,
Ronson, Jenn-Air, Scottsman, Roper,
Remington-Kitchen Triver

109 Dwyer Products of Florida
255 Ottley Drive
Atlanta, Ga. 30324
(404) 875-8171
Dwyer Compact Porcelain Kitchens

207 E.I. du Pont de Nemours & Company, Inc.
Brandywine Building
Wilmington, Delaware 19898
(302) 774-2381
Du Pont CORIAN

Florida Architects Political Action Committee
Suite 203, 7100 N. Kendall Drive
Miami, Fl. 33156

204 The Feldman Company
612 S. Wall Street
Los Angeles, Cal. 90014
(213) 627-6731
Fine Decorative Lighting Fixtures

Florida Central Chapter, AIA
Women's Auxilary
Sanford Goldman Memorial Fund

Florida South Chapter, AIA
Women's Architectural League allied to the FSCAIA

306 Florida Tile, Marble & Terrazzo Institute
141 Sevilla Avenue/RLA Building
Coral Gables, Fl. 33134
(305) 443-3226
Specification data on tile,marble & terrazzo

F/A 12

213 Gables Blueprint Company, Inc.
4075 Ponce de Leon Boulevard
Coral Gables, Fl. 33146
(305) 445-3848
Drafting furniture & supplies

505 Guardsman Chemical Coatings, Inc.
20 N. Coburn
Orlando, Fl. 32805
Sealants and Waterproofings

101 Heywood-Wakefield Company
3010 10th Street
Menominee, Michigan 49858
(906) 863-2661
Moveable classroom seating, lecture room
room seating and auditorium seating

206 Interpace Corporation, Inc
1 East 57 Street
New York, N.Y. 10022
(212) 355-3905
Architectural Custom Ceramics,
Ceramic Floor & Wall Tile

110 Jiffy Blueprint Service, Inc.
411 S. Garden Avenue
Clearwater, Fl. 33516
(813) 446-2423
Architectural & Engineering supplies
and whiteprint machines

112 Kawneer Company
P.O. Box 516
Jonesboro, Ga. 30236
(404) 478-8841
I-Line 4000; Panel-Mullion 450; Panic
Guard; V.H.M.; Silica-Bond

407 Keeman Brick & Supply Company, Inc.
1300 N.W. 13 Street
SPompano Beach, Fl. 33061
(305) 972-3141
Brick Stone Fireplaces -
Barbeques Related Items

403 Kenmar Inc.
319 Clemtis Street
West Palm Beach, Fl. 33401
(305) 833-5668
Distributors of Plan Team America kitchen
cabinets; Litton microwave ovens; Jenn-Aire;
Whirlpool appliances; and specializing in
Kenmar #T-1390, apt. and condo. size
combination washer/dryers.

411 Kitchen Expertise
2050 E. Oakland Park Boulevard
Ft. Lauderdale, Fl. 33304
(305) 566-8832
1) Grabill Hardwood Cabinetry
2) DuPont Corian Counters
3) Jennair Combination Range
Grill and Vent

102 Lake Shore Markers, Inc.
654 West 19 Street
Erie, Pa. 16512
(814) 456-4277
Lifetime aluminum, signs, markers, building
letters, plaques, embelems, lighting products,
letter-lites, nameplates

103 Leaf Fiberglass, A Division of Leaf Incorporated
4865 N.W. 37 Avenue
Miami, Fl. 33142
(305) 635-9491
Fiberglass planters, and shopping mall
accessories for use in interior and
exterior landscaping

402 Libbey-Owens-Ford Company
1819 Peachtree Road, N.E.
Atlanta, Ga. 30309
(404) 355-2410
Vari-Tran Reflective and Heavy Plate Glass

105 Meridian Products, Inc.
104 Tomahawk Drive
Indian Harbour Beach, Fl. 32937
(305) 773-0412
Internal, external accent wall facing material
Largostone, Largowood, Largostone 4'x8' panels
for facia application Largo Textured Panels
& Largo Roof Tile

202 Moen/Division of Stanadyne
377 Woodland Avenue
Elyria, Ohio 44035
(216) 323-3341
Moen faucets and Excalibur
stainless steel sinks

506 The Neogard Corporation
2732 Empire Central
Dallas, Texas 75235
(214) 242-7015
Fluid-applied Waterproofing and
Roofing Systems

208 North American Plastics
6303 Power Line Road
Ft. Luuderdale, Fl. 33309
(305) 771-8602
General Electric Lexan, General Electric
Silicone, Uniroyal Royalite ABS, Polyglass Acrylic

106 Nutone Division of Scovill
Madison & Red Bank Roads
Cincinnati, Ohio 45227
(513) 527-5100
Garage door operator; central cleaning
system; radio-intercom; built-in food
center; alarm systems; bath cabinets;
recessed lighting

308 PPG Industries
One Gateway Center
Pittsburgh, Pa. 15222
(412) 434-2891
PPG Performance Glasses Solarban, LHR,
Solarcool; Total Vision System of
Custom Glazing (TVS)

313 Safe-T-Lawn, Inc.
7800 N.W. 32 Street
Miami, Fl. 33122
(305) 592-0801
Irrigation Equipment

304 Setrite Products
15261 N.E.21 Avenue
North Miami Beach, Fl. 33162
(305) 945-4136
Setrite fast hardening anchoring cement;
Setpatch. Setgrout, Setcure, Setfast, (water plug),
Setgrip, Setbond, Setthin

F/A 13

EXHIBITS/cont.

312 Waterproofing Products, Inc.
527 N.E. 189 Street
North Miami Beach, Fl. 33162
(305) 651-3280
Roof Maker Sealer and Insulator

401 Southeast Lathing and Plastering Bureau, Inc., Fla. Div.
4220 Bay to Bay Boulevard
Tampa, Fl. 33609
(813) 839-6947
Veneer Base and Plaster Veneer Systems, Steel
Stud, Lath and Plaster Exterior.Wall Systems

303 St. Charles Kitchens, Div. St. Charles Manufacturing
Tyler Road
St. Charles, III. 60174
(312) 584-3800
St. Charles Kitchens

409 Structural Waterproofing Company
744 W. Church Street
Orlando, Fl. 32805
(305) 422-3926
Waterproofing materials and applications
Protective Coatings
Safety Coating

107 Trus Joist Corporation
6085 Cosmopolitan Center
Atlanta, Ga. 30328
(404) 394-1275
Metal plate wood truss manufacturers

I

311 Wellco Carpet Corporation
P.O. Box 281
Calhoun, Ga. 30701
(404) 629-9276
Wellco's featured products are in the Capital Assets
line, a fashionable, top quality carpet series. The
Capital Assets Program add the final touch to Wellco's
contract operation, providing a truly complete service
and source for the commercial carpet market.

309 Western Waterproofing Co., Inc.
(3 branch offices: Tampa, Jacksonville, & Ft. Lauderdale, Fl.)
4924 LaSalle
Tampa, Fl. 33607
(813) 877-7646
Waterproofing and deck coating

Kurt Waldmann,
Architectural Photography
1905 N.W. 115 Street
Miami, Fl. 33167
(305) 685-2898
Architectural Photography

104 Zaun Equipment, Inc.
3032 44th Avenue, North
St. Petersburg, Fl. 33714
(813) 522-9402
Irrigation Display

the "e nne

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Accessories as shown above
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F/A 14

, I

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In keeping with a program of modernization, we are changing the labeling of
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Who raised the roof?
Who took this big bank and made it bigger? Without an aesthetic ripple.
Without compromising the original architectural design. Without
interruption of any banking business. Without inconvenience to customers
or personnel. Without water damage to top-floor tenants when the roof
was raised.
Answer: us.

Caldwell- Scott
Construction Company
8751 West Broward Blvd.
Fort Lauderdale, Florida 33317 Phone: 792-3000
A Subsidiary of
4 Gulfstream Land & Development Corp.

JUR O'el Aod FAI Sa Antno Texa
Thma W. Ve l*t AIA, Atlna Georgia*

Doal Aigr AUrcitc

IRo*er C. oArd AIA A rhtc

Ted~ Pap 0s AA* ArcAteA

Honor Award

Private Residence, Palm Beach County
Donald Singer, AIA, Architect

A deftly executed design that never lets you down. From concept to
final detail, this small residence was executed with obvious control and
restraint.

For all its evident diminitive nature and fhe realization that there is
some aspects of plan and space and surfaces that appear to be pretty
austere, this house stood against very careful scrutiny. It is a very
straight from-the-ground structure built on a straight from the intellect
floor plan. This might be construed to be adverse comment, but the
opposite is intended. A lot of comment on this fine house is not needed
as it is fully understandable and we feel most carefully detailed and
crafted.

*a
-mm-

Merit Award

St. Mary's Episcopal Church Renovation, Jacksonville
Freedman/Clements/Rumpel Architects

There was some impression that this remarkable accomplishment in
recycling of a simple and not particularly distinguished old building was
almost exotic. Much more study and discussion revealed an
extraordinary creative and whole work of art. Altjurors began to realize
they were seeing the design of all the elements in terms of the way the
congregation and the minister felt about what happened there. The
stichery vestments and altar clothes are high art in every sense and the
courage and understanding of the client that neon can be as beautiful as
marble or gold or silk is absolutely unique in our experience.

A most competent solution indicating strength in statement and
execution. A refreshing and courageous approach to a renovation
project.

F/A 19

Merit Award

Sawgrass Golf Villas, Jacksonville
Freedman/Clements/Rumpel Architects

A jury worries about its judgements when it looked at a dozen
condominium projects and becomes more, critical as their sameness as
feeble variation is revealed. They remember that such projects in
Florida remind them of hundreds of others in California, Texas,
Dayton, Tulsa, etc., etc.

This project seems to have cast off a lot of the tiresome pattern and
perfunctory planning and from floor plans to site plan to the
refreshingly simple way the screen porches fit into the roof slopes was a
big plus.
It is hoped (and prayed for) that from this very adequate solution
will come more positive thinking about this troublesome design
problem. We hope Florida can find something in this field that has
more indigenous character.

Merit Award

Sawgrass Racquet Club, Jacksonville
Robert C. Broward, Architect

The plan of this simple building quietly reveals a high level of sensitive
space allocation. The very simplicity of it seemed a major
accomplishment and one readily sees that any juggling of the enclosed
spaces (Pro-shop-vending machines-toilets and storage) would disrupt
the seemingly perfect solution. The client is to be complimented for
allowing the architect to do the structure on this plan with the same
simplicity, order, and complete respect and understanding of the
material just wood. There was some regret among jurors that the roof
spout and lighting fixtures were so ingenious approaching something
contrived.

F/A 21

Honorable Mention

"Medical Plaza" Office Building, Plantation
Donald Singer, AIA, Architect

This building, from the very essential nature of its plan, the easily
understood and logical structural system, the strong and uncluttered
exterior, was immediately recognized as fully honest and pretty brave.

The color and solid form of the exterior does not create a particularly
inviting atmosphere, but once inside, the use of color, open space, and
natural light adds surprising sparkle.
It takes a sensible client and an architect who is willing to be modest
and unsensational to accomplish this clearly solid answer to the current
regrettable tendency to "shine" at all costs to tamper with structure
- to be whimsical where seriousness is the correct answer.

Honorable Mention

Miami-Dade Community College, Downtown Campus, Miami The jury must assume that siting of this important building in the
center of activity was a difficult political accomplishment. They also
Ferendino/Grafton/Spillis/Candela Architects feel it is quite evident in the siting and ground plan that it is an
extension of the streets and walks and therefore, successfully fits the
"Community College" connotation. It is a pretty formidable stack of
concrete but it does not exclude or forbid the passage of any
pedestrian.

The raising of the building on a low platform and the attendant
excellent low pitch flights of stairs and good subtle break in a flat street
and land situation. There is sufficient space in the green areas to set the
building apart and sizable trees might be a good compliment and relief
from the cold big angles and heavy projecting upper masses.

This is a most important building to the urban area of the city and the
idea of the "see through" and "walk through" approach to the design is
most commendable. The jurors appreciated the architect's desire to
create an urban park but felt the design solution somewhat
overwhelmed the individual with its monumental and architecturally
forced shapes. The making of a cent opening meeting space within
the building is a grand. gesture to the program and the obvious focal
point of the site. The jurors expressed regret that a pair of escalators
became the focus of this space.

Honorable Mention

Katz Residence, Ponte Vedra Beach
Ted Pappas, AIA, Architect

First look at this home produced several pointed objections. All jurors
felt the "flying lumber" space modulator beams over the upper deck
was just an unnecessary worn cliche. Then there was apparent violent
disparity between the simple and well articulated floor plans and the
surprising broken up roofs and interminable shedding. These are the
only negatives. The house is so essentially wood and the way it is used
is so honest that one is not surprised at the good judgement in all
details and furnishings. It is quite clear that the house was carefully
designed for the client and his special needs and wishes. Very little
architects concert in this one.

APPROVED
APPLICATOR

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ROOF DECKS
ROOF INSULATION

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BEACON SALES CORP., JACKSONVILLE, FLORIDA

Each year approved Zonolite Roof Deck Applicators participate in a competition to recognize outstanding
job performance. The latest award to Beacon Sales was made for its work in the re-roofing and re-insulation
of a 208,000 sq. ft. Jacksonville Port Authority transit shed, where leaks had developed.
For new work or re-roofing, a network of Florida applicators is equipped to provide the unmatched benefits
of Zonolite insulating concrete roof decks and roof insulation.
Anning-Johnson Company Commercial Roof Decks
Hollywood, Fla of Jacksonville, Inc.
Jacksonville, Fla.
Anning-Johnson Company
Orlando, Fla. Commercial Roof Decks
of Tampa, Inc.
Bandy Lightweight Roofing Tampa, Fla.
& Supply Co.
Jensen Beach, Fla. Foster-Shrader, Inc.
Miami, Fla.
Beacon Sales Corp.
Jacksonville, Fla. Reynolds Plastering
& Roof Deck Co.
H.C. Buchanan Concrete, Inc. Pensacola, Fla.
Orlando, Fla.
Don Works & Company, Inc.
Fort Lauderdale, Fla.

W. R. GRACE & CO.

CRnc CONSTRUCTION PRODUCTS DIVISION
Cranes Roost Office Park, 321 Whooping Loop, Altamonte Springs, Florida 32701 o (305) 395-2424
ZONOLITE

F/A 25

OFFICE FURNITURE, INC.
2801 S.W. 31st AVENUE
MIAMI, FLORIDA 33133
444-8221

FINE OFFICE FURNITURE FOR INTERIORS

I

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Who Needs
An Architect

C]
By William R. Brockway
AIA Architect

Should everybody live in a house that has been individually
designed by an architect?

Curiously enough, the answer to this question, given in a
recent press release by the prestigious American Institute of
Architects, is something less than a resounding "yes." It was
more like a carefully qualified "no."

The reasons are simple. For one thing, there simply are not
enough architects around to give every American family a
uniquely designed home. For another, the housing needs of
many families can be adequately (if not too imaginatively) met
in other ways.

The AIA points out that an architect will not necessarily be
able to give you a bigger house with more space for less
money. Frequently, you can satisfy these "mechanical" living
requirements more economically by buying an older house or
one of the mass produced builder houses, if, and this is a very
important if, you are willing to put up with the shortcomings
that may exist in either of these alternatives.

Something Extra

If, however, you want something extra in a home an
expression of yourself, a home that is individually designed to
fit in one special place, or a home that will fit your family's
particular style of living and provide a setting of continuing
enjoyment then, an architect is your answer.

Why should you pay a design professional a sometimes
substantial fee to provide a service that is "included in" the
ready built house package. The truth is, you pay for design
services whether you buy a mass produced house or design
your own. The cost is less in the mass produced house, because
it is spread over 10, or 20, or maybe 500 houses just like your
own. The flaw in this procedure is twofold. First, you buy a
house (and remember that this is, for most people, a lifetime
agreement) that is designed exactly like 10 or 20 or maybe
500 others. Hopefully, not on the same block. The second
problem is that not one of these houses will fit the individual
requirements of the owners. They have been designed first, to
sell, and second, to suit a mythical "average" family.
Unfortunately, there is no such thing. If, after careful
consideration, you feel that you would really be just as happy
in this sort of house, then, by all means, omit the architect
from your plans.

Assuming, however, that you really want a home designed
specifically for you, what can you expect the architect to do?

Five Services

There are five distinct services that the architect provides his
clients in the design and building of any structure:
1. Schematic design The architect, after many interviews
and much snooping into the family's way of living, space
requirements and likes and dislikes in a house, will prepare
rough design sketches for the owner's approval. These are
designed to show what the house will look like, how it will
work and what it can do. The schematics are reviewed and
revised by the architect and owner until all concerned are
satisfied with the design.

2. Design development From the schematics, the architect
will.prepare definitive design drawings, outline specifications
and preliminary cost estimates. The drawings will show actual
room sizes and spatial relationships; the specifications will
describe the materials to be used; and the estimates will give a
fairly accurate idea of what you may expect to pay for the
house, IF built as shown and described. At this point, the
house is designed. The size, shape, color, smell and look of the
house have been agreed upon. But, in order to translate your
paper dream into brick and glass and wood reality, it is
necessary to prepare yet another set of documents.

3. Working drawings and specifications These are the
documents the contractor must follow if the house you and
your architect have labored over so lovingly and long is to look
anything like you have envisioned. They tell him how big and
how small, where and of what materials everything in the
house shall be built. Working drawings and specifications have
been likened to a musical score which the musician (read
contractor) must follow to produce the melody the composer
(read architect) had in mind. Without them, you have no
guarantees that the work invested in the design stages won't be
wasted.
4. Bidding or negotiation The architect assists the owner,
sometimes through competitive bidding, less often through
direct negotiations, to obtain the best price possible for the
construction of his house, exactly, as designed.
Construction

5. Construction During the construction of the house the
architect serves as the owner's representative in dealing with
the contractor. He will make periodic visits to the site to check
on the progress of construction and whether the house is being
built as designed. He reports his findings to the owner
periodically and handles the paperwork involved in changes to
the contract and approves, for the owner, the contractor's
periodic requests for payment. At the end of construction, the
architect will make a detailed final inspection of the project
and recommend its acceptance.

These are things an architect will do for you. They all add up
to one thing an individually designed home for you only,
uniquely suited to your family, your way of living, your likes
and dislikes. Don't expect your architect to compete with the
mass builders on a square foot basis, but do expect him to
regard your need for a home as an individual, unique design
problem, and to come up with a solution that will be yours
alone.

F/A 30

LOOK FOR -

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.-- -*":

Architecture and Allied Arts Library
University of Florida
Gaincsville, Fla. 10
32601

THE FLORIDA ARCHITECT
7100 N. Kendall Drive
Miami, Florida 33156
Accepted As Controlled Circulation
Publication at Miami, Florida

	Copyright
	Front Cover
	Table of Contents
	Advertisers
	60th annual convention
	Building products exhibits
	1974 architectural awards
	Who needs an architect?
	Back Cover