Front Cover
 Table of Contents
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00184
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: October 1969
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00184
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
        Page 3
        Page 4
    Table of Contents
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    Back Cover
        Page 129
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Full Text

The Florida Architect


J^ ^^



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Allen Frye Associates, Architects, Jacksonville, Florida

SM. Pei Partners, Architects, New York, N.Y.

Morris Lapidus Associates, Architects, Miami Beach, FI

4Wak jP
it 9


119 IN

i~6.11"f c
;b L.

Ferendino, Grafton, Pancoast Architects, Miami, Fla.
From plans, sketches, etc. we create full-color ren-
derings of any architectural project. The renderings
although painted in color for maximum impact of
the original, reproduce very well in black and white.
All perspective layouts made by "lllustromat 1200"
computer. The average time required to complete
a rendering is two weeks. In an emergency, this
OREST SSO Atime can be reduced. All renderings are insured and
OREST ASSOCIATES shipped via Air Express.
P. O. Box 378
Coconut Grove, Fla. 33133
(305) 446-8159
Murray Blair Wriaht. Architect. Coral Gables. Fla.

Clearwater City Hall
Ar-hitart KI Whitnv ri.l-~ll Ir AIA


1905 Northwest 115th Stree Miami, Florida 33167 Tel. (305) 685-2898
4 / THE FLORIDA ARCHITECT / October 1969

The Florida Architect

October 1969
Volume 19
Number 10

Handbook and Directory of
Architectural Building Products and Services

The Florida State Board of Architecture

Corporate Practice
Rules & Regulations for Corporate Practice

2 Professional Society 15 FAAIA By-laws
24 History of AIA

55th Annual Convention 28 Program
30 Building Product Exhibitors

3 Public Relations & Communication 35 The Office Brochure
39 Permissive Advertising Practices
43 Guide to Effective Presentation
47 Architecture and Urban Design Films
49 Public Relations for the Small Office

59 Directory of Architectural Building Products & Services

4 Governmental Affairs 77 How to Communicate with Legislators
78 The Florida Senate
78 The Florida House of Representatives
81 State of Florida Organizational Chart of the Executive Branch

5 Office Practice 83 Florida Mechanics' Lien Law
102 Don't Let Disability Close Your Office
105 Compensation for Architectural Services
112 Another Look at Your Disability Income Insurance

110 Advertisers' Index

117 1969 Architectural Awards

Graphically portrayed is the logo for the
55th Annual Convention & Building
Product Exhibits. The logo was designed
by Bruce Roberts of Coconut Grove.
"How to Shape Man to Earth's Need is a
theme both splendid and challenging.
"This Man-Earth complexity is intimately
interrelated and even indivisible with the
mind-body complexity. When both these
human ecological factors are recognized
by creative-minds of those who are, in
some measure, the controllers of Human
Ecology, there is hope that technological
promise can be uncoupled from techno-
logical threat.
"The FAAIA is to be congratulated for
choosing such a theme; it should be of
profound concern for all architects and
allied professional individuals of aware-
ness and creativity." Dr. S. P. R. Charter

Charles E. Patillo, III
Russell J. Minardi
Wythe D. Sims, II
Fotis N. Karousatos / Editor
John W. Totty / Assistant Editor
Helen Bronson / Circulation
Howard poehla / Advertising
Kurt Waldmann / Photography

Journal of the Florida Association of the
American Institute of Architects, Inc., is
owned and published by the Association,
a Florida Corporation not for profit. It is
published monthly at the Executive Of-
fice of the Association, 1000 Ponce de
Leon Blvd.. Coral Gables, Florida 33134.
Telephone: 444-5761 (area code 305).
Editorial contributions, including plans
and photographs of architects' work, are
welcomed but publication cannot be
guaranteed. Opinions expressed by con-
tributors are not necessarily those of the
Editor or the Florida Association of the
AIA. Editorial material may be freely re-
printed by other official AIA publica-
tions, provided full credit is given to the
author and to THE FLORIDA ARCHI-
TECT for prior use . Controlled circu-
lation postage paid at Miami, Florida.
Single copies, 75 cents, subscription,
members $2.00 per year, industry and
non-members $6.50 per year. February
Roster Issue, $10.00 . Handbook &
Directory of Architectural Building Prod-
ucts & Services, single copy $5.00 ..
McMurray Printers.


The annual October issue of "The Florida Archi-
tect" will be known as The Handbook and Directory
of Architectural Building Products & Services. The
new format for this particular issue of the publica-
tion was approved by the Association's Board of
Directors in 1968, some 16 months ago, and since
then programming has been put into effect.

The October issue can actually be considered as a
two part publication: (1) the Handbook and (2)
the Directory. One of the ideas underlying the
Handbook was to tie it in with the Annual Conven-
tion. As a year-round reference guide, the Hand-
book contains material that should be of interest
to architects and others in the construction in-

Also new this year is the 1969 Directory of Archi-
tectural Building Products & Services (first edi-
tion). The FAAIA headquarters receives on the
average of 4 telephone calls per week requesting a
name and/or phone number of a manufacturer or
his representative in Florida. These telephone calls
are usually urgent requests for technical product
information and the architect, engineer, or con-
tractor/builder does not want to call or write the
main office of the manufacturer since time is of
the essence.

Thus, the idea was born to create a Florida Direc-
tory which would include manufacturers (located
in Florida and other states), their representatives,
and/or distributors located in Florida or nearby
states. This Directory would then provide a daily
reference guide when information regarding prod-
ucts and services is required by the professionals
and/or contractor/builders.

The Directory has been set up to coincide with the
Construction Specification Institute's (CSI) sixteen
(16) Product Division, since this is the standard
reference work utilized throughout the country for
specification writing and filing of product literature.

Naturally, the Directory does not contain every
manufacturer of architectural products. Participa-
tion in the first edition of the Directory was en-
couraging. However, we anticipate that the Direc-
tory will expand each year and that its value will
increase proportionately. In fact, our programming
for 1970 provides for the Directory to be a sep-
arate book, Part II of the October "Florida Archi-
tect" Handbook.

I urge that architects utilize the Handbook and
Directory in your daily practice of architecture. The
Association would also like to take this opportunity
to express its deep appreciation to the manufac-
turers, representatives, and other participants, who
enabled us to turn this idea into a reality.

Fotis N. Karousatos, Editor
6 / THE FLORIDA ARCHITECT / October 1969


H. Leslie Walker, President
706 Franklin St., Suite 1218
Tampa, Florida 33602
Harry E. Burns, Jr., Vice President/President
1114 Prudential Bldg.
Jacksonville, Florida 32207
James J. Jennewein, Secretary
Exchange National Bank Bldg., Suite 1020
Tampa, Florida 33602
Myrl J. Hanes, Treasurer
P. 0. Box 609
Gainesville, Florida 32601
Broward County Chapter
Donald I. Singer-Joseph T. Romano
Daytona Beach Chapter
David A. Leete- Carl Gerken
Florida Central Chapter
Jack McCandless -James R. Dry
I. Blount Wagner
Florida Gulf Coast Chapter
Edward J. Seibert-Frank Folsom Smith
Florida North Chapter
Charles F. Harrington-James D. McGinley, Jr.
Florida North Central Chapter
Mays Leroy Gray Forrest R. Coxen
Florida Northwest Chapter
Thomas H. Daniels- Richard L. MacNeil
Florida South Chapter
Robert J. Boerema George F. Reed
Walter S. Klements
Jacksonville Chapter
Albert L. Smith Herschel E. Shepard
Charles E. Patillo, III
Mid-Florida Chapter
Wythe David Sims, II Donald R. Hampton
Palm Beach Chapter
Howarth L. Lewis Rudolph M. Arsenicos
John B. Marion
Director, Florida Region, American
Institute of Architects
Hilliard T. Smith, Jr.
1123 Crestwood Blvd., Lake Worth
Executive Director, Florida Association of the
American Institute of Architects
Fotis N. Karousatos,
1000 Ponce de Leon Blvd., Coral Gables

1/The Florida State Board of Architecture


by W. Taylor Moore

Peeples, Smith & Moore
Attorneys at Law

For many years, Florida professionals,
including architects, could not prac-
tice their professions through the
corporate medium. There were sev-
eral advantages to corporate practice,
namely, limitation of liability and
more favorable tax treatment. The
primary objection to corporate prac-
tice was ethical.

As the tax advantages enjoyed by
corporations and their shareholders
increased, various means to bring
themselves under these provisions
were attempted by many profession-
als. Responding to their pressure and
in light of some new thinking on the
ethical problems, the Florida Legisla-
ture, in 1961, passed the Professional
Service Corporation Act. This Act
permitted architects, doctors, lawyers
and other professionals to practice in
the corporate form in a limited way.
The Professional Association, how-
ever, was shortlived as a way of life
for most professionals. The Internal
Revenue Service immediately began
to attack the associations on the
ground that they did not have all the
requisites of a corporation as required
by the tax laws. Consequently, most
lawyers and tax consultants refused to
recommend the use of the Profes-
sional Service Corporation Act.

At a joint meeting of the Board of
Directors of the FAAIA and the
State Board of Architecture in August
of 1968, the problem of corporate
practice was discussed. As a resutl of
that meeting and others, a bill was
presented to the 1969 Florida Legisla-
ture which would add corporate prac-
tice provisions to Chapter 467, the
statutes governing the practice of ar-
chitecture. This bill was passed by
the Legislature and became effective
July 1, 1969. After it is implemented
by rules and forms by the State Board,
an additional vehicle of corporate
practice will be available to Florida


The new statute permits an architect
to practice and offer to practice archi-
tecture through the medium of a
corporation. The word through must
be emphasized. The individual archi-
tect is still the one practicing archi-
tecture and he must be registered and
must sign and seal all documents.
Other requirements are: (1) One or
more principal officers of the corpo-
ration must be a registered architect
and all personnel who act in its be-
helf as architects must be registered.
(2) Control of the corporation must
be in the hands of registered archi-
tects, registered professional engineers
or registered landscape architects. (3)
Application must be made to the
State Board prior to incorporation,
along with payment of a fee.

If all the requirements are met, the
Board will issue a certificate of au-
thorization to the corporation. The
Board also has the power to issue reg-
ulations pertaining to names, and, of
course, revocation of certificates of

The most striking part of the act is
found in subsection (1). This says:

"The fact that individual register-
ed architects practice architec-
ture through a corporation in this
section shall not relieve such
architects from personal liability
for their professional acts, and
each such corporation and such
stockholders who are architects,
or partnership shall be jointly or
severally liable for the profes-
sional acts of agents, employees,
officers or partners."

This provision, of course, means that
the architectural corporation is very
different from the normal corporation
where there is no personal liability.
It is also somewhat different from the
professional service corporation. Note
that in the provision above, each
architect and each stockholder who is
also an architect, is personally, jointly
and severally liable for professional
negligence of the corporation's agents,
employees and officers. Under the
Professional Service Corporation Act,
the individual architect would only be
personally liable for his own profes-
sional negligence or that of those em-
ployees under his direct supervision
and control. Of course, the corporate
assets would be liable in either case.

There are other differences between
the two acts which the following table

1. All stockholders
registered Yes No
2. All officers registered Yes No
3. Personal liability Partially Yes
4. Engage in other
business No Yes

The professional service corporation
may make passive investments in real
estate, mortgages, stocks and bonds,
etc., but not in other operating busi-


Although the government has at-
tacked the corporate status of profes-
sional associations, many taxpayers
have fought back. Consequently, the
issue has been brought before the
courts and, fortunately for the tax-
payers, the government has lost in
every case. Federal Courts in at least
half a dozen states, including Florida,
have decided cases against the gov-
ernment. Due to this fact, and to the
fact that there is a bill pending in
Congress to call off the government,
most tax experts are now recommend-
ing the use of the professional service
corporations in the appropriate cir-

The use of the corporate form of prac-
tice, whether association or regular
corporation, has many tax advantages.
The two primary ones are the split-
ting of income between two taxpayers,
i.e. the corporation and the salaried
architect, and the more liberal pen-
sion and profit-sharing plans available
to corporations. For the practitioner
making in excess of $20,000 a year,
there can be substantial benefits.

Practitioners should consult their law-
yers and tax advisers as to which, if
any, of the alternatives now available
would be best suited for his or their
particular situation. The least that can
be said about the current status of the
law is that there are two more alter-
natives which offer hope to the pro-
fessional to retain for himself a greater
share of the fruits of his labor.

1. Professional Service Corporation
Act, Chapter 621, Florida Statutes
2. Section 467.19, Florida Statutes,
(Senate Bill 610, effective 7/1/69).

8 things to remember

when you specify redwood:


Arcata Redwood Company
Main Sales Office
Arcata, California
(707) 443-5031

Georgia-Pacific Corporation
Ford Conger
Augusta, Georgia
(404) 724-7151

S Miller Redwood Company
Harold Bratten
Crescent City, California
* (707) 464-4884

4 lPA IL I 4.
The Pacific Lumber Company
E. Burke Hill
Tucker, Georgia
(404) 939-2349

Simpson Timber Company
Ed Day
Memphis, Tennessee
0 (901) 683-5291

Boise Cascade Corporation
Union Lumber Region
Mark Langham
Westport, Connecticut
0 (203) 227-8495



Willits Redwood Products Co.
Leo Hulett
Willits, California
(707) 459-5595

The preceding trademarks belong to
member mills of the California Redwood
Association. They assure you of high quality
redwood products for use in residential
and light commercial building.

CALIFORNIA REDWOOD ASSOCIATION 617 Montgomery Street, San Francisco, California 94111
8 / THE FLORIDA ARCHITECT / October 1969

Rules and Regulations for Corporate Practice



40-9.01 Initial Application. -A corporation desiring to
practice or offer to practice architecture in its corporate
name under Section 467.19 FS applies to the Board for a
Certificate of Authorization upon a form furnished by the
Board. The application shall disclose that one or more of
the principal officers and one or more of the directors and
one or more of the owners of such corporation and all per-
sonnel of such corporation who act in its behalf as archi-
tects in this state are registered architects and that the
control of such corporation shall be in registered archi-
tects, registered professional engineers, or registered land-
scape architects.
40-9.02 Processing Applications.-A corporation seeking
a Certificate of Authorization first shall file with the
Board a request for the Board's approval of its Articles of
Incorporation or amendments thereto to be filed with the
Secretary of State as required by Section 467.19 (6) Flor-
ida Statutes. The fee fixed by the Board for its approval
of Articles of Incorporation shall be forwarded at that
time. Thereafter the fee fixed by the Board for the Cer-
tificate of Authorization shall be paid when application
therefore is made. The approval of the Articles of Incor-
poration or the Certificate of Authorization may be con-
sidered by the Board at any meeting. If authorization is
approved a Certificate will be issued by the Board for the
period to and including January 31 next. Each Certificate
shall be issued as of the date it is approved by the Board.
40-9.03 Application by Corporation.--The application
by a Corporation for Authorization shall be signed by a
person who is the President and a person who is the Secre-
tary and each signature shall be acknowledged before a
Notary Public. Each application shall be accompanied by
a copy of the Articles of Incorporation certified by the
Secretary of State. The Board may require evidence the
corporation is legally qualified under the Florida Statutes.
The corporation shall file the name and addresses of all
officers and board members of the corporation including
the principal officer or officers duly registered to practice
architecture in Florida who shall be in responsible charge
of the practice of architecture by the corporation in

A Corporation shall at all times plainly and predominately
set forth its Certificate of Authorization and shall indicate
the name of the architect acting for the corporation with
respect to any project.
40-9.04 As to Partnerships.-An application for Authori-
zation shall be signed by a partner who is registered to
practice architecture in the State of Florida. This signature
shall be acknowledged before a Notary Public.
40-9.05 Fees.-A corporation seeking approval of its
Articles of Incorporation before filing them with the Sec-
retary of State, when submitting these to the Board shall
pay a fee of $50.00; and thereafter, if its Articles of Incor-
poration are granted, it shall pay an additional sum of
$25.00 as the fee for its Certificate of Authorization, the
total amounting to $75.00.

A partnership shall pay a fee when its application is filed
of $75.00 for its Certificate of Authorization.
Thereafter, annually the renewal fee shall be $25.00. Late
renewal shall be an additional $10.00.
40-9.06 Revocation or Suspension of Certificate of Au-
thorization.-Revocation or suspension of a Certificate of
Authorization held by a corporation or held by a partner-
ship shall be subject to the requirements of Rule 40-5 of
the Board, and in accordance with Sections 467.19 (4)
and 467.14 of the Florida Statutes.
40-9.07 Authorization Required. -No partnership or
corporation shall engage in the practice of or offer to prac-
tice architecture or use in connection with its name or
otherwise assume, use or advertise any title or description
conveying the impression that it is engaged in the practice
unless the partnership or corporation has complied with
the Florida Statutes and the rules of the Board and has
obtained a Certificate of Authorization.
40-9.08 Corporation Control of Architecture.-The con-
trol of such corporation which seeks and obtains a Cer-
tificate of Authorization shall mean the coordination of
architectural direction and production by the corporation
and this control shall be exercised only through registered
architects who are officers or directors of the corporation.
In the event a change in any of these persons occur during
the period for which the Certificate of Authorization is
granted, such changes shall be reported to the Board
within 30 days after the effective date of such change.
40-9.09 Execution of Contracts.-Each contract made
by a corporation shall be signed by the corporation and by
an individual duly registered as an architect. Payments due
thereunder may be paid directly to the corporation for all
architectural services performed for the corporation by an
40-9.10 Approved Corporate Name.--A corporation
which seeks a Certificate of Authorization shall include in
its corporate name the last name of a living registered

The examples below approved:
John Doe Architect, Inc.
John Doe & Associates, Architects, Inc.
John Doe & Associates, Architects
& Engineers, Inc., (Doe is the Architect)
Doe and Roe, Architects & Engineers, Inc.
(Doe is the Architect)
General Authority, 467.19 (1969); Law Implemented,
467.08, 467.10, 467.19
(Editor's Note: This new FSBA Rule & Regulation was
adopted by the FSBA Board at a meeting held on
September 13, 1969 and since forwarded to the Secretary
of State for certification after a 45 day distribution
period.) U



super r hitt M Kfn AI Phoni A
Architp r- Mn, K- mm, A IA Phnoi Ai-

4D Ii1i1

j' *

cut construction

costs 10%

Here's how the J. C. Penney Com-
pany built lasting fire protection
into their newly enlarged and
modernized store in Phoenix,
Arizona. By using Non-Com lum-
ber on the job, construction costs
were cut an estimated 10%!
Non-Com lumber is the Koppers
super wood with proven fire re-
tardant qualities. It has gained
Code acceptance from coast to
coast, and its use can often re-
sult in lower insurance rates.

Non-Com lumber gets its deep-
in-the-cell protection against fire
through pressure-treating with
chemicals-yet Non-Cor lumber
keeps all of wood's workability!
That's where real savings come
in: Carpenters can do all the
work. Hardware, wiring, plumb-
ing are easier to install or attach.
Wouldn't savings and fire protec-
tion like this make Non-Com lum-
ber the ideal choice for your next
construction project?

Dantzler Lumber & Export Co., Inc.
P.O. Box 6340
Jacksonville, Florida 32205
S0 Send copy of Catalog W-578
S0 Have representative call
I- ------------------I

10 / THE FLORIDA ARCHITECT / October 1969


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Pick a card. Any card.

New PCA computer programs cut your design time on plain
or reinforced concrete, give you more design options, provide
an accurate check on your work.

You don't have to know too much about computers or computereze
to use them.
Simply select the program that covers your problem and contact
your PCA man. He will advise you on the computerized cards
that cover the program, plus input sheets and any explanations
you may need.
Then just send the input sheet to your favorite computer.
If you have none, your PCA man will furnish you a list of computer
service companies.
The computer will provide you with the answers you want
in minutes. The answers that it takes you days-perhaps
weeks-to calculate by hand. Another reason why
concrete is good for you.
Call your PCA man today.

Suite 205, Essex Bldg.,
3101 Maguire Blvd, Orlando, Fla. 32803



Now you can put up a

glass-walled building in Miami

and forget about the heat.

Mutual of Omaha did.

With PPG Performance Glass.

PPG's Solarban Bronze Twindow
made possible an open building
design for Mutual of Omaha's new
Regional Home Office in Miami -
and enabled the architects to
reduce the size and cost of the
building's cooling system.
The building's HVAC system is a
single-duct air system with radiant

/ 89 F

230 tu
- 230 Btu

heating and cooling panels in the
ceiling. The Solarban Twindow
units offer a reflective coating
which turns back much of the solar
radiant energy, rather than per-
mitting it to become a load on the
cooling system. And this same low-
emissivity reflective film enables
Solarban Twindow, an insulating
glass unit with 1/2" airspace, to
perform like triple glazing in reduc-
ing the conducted heat loss during
Florida's winter months. Combined
with PPG's Solarbronze plate glass
in the Solarban Twindow unit, the
reflective coating reduces the over-
all light transmission to 12%, thus
much of the outdoor brightness is

shaded with no obstruction to
the occupant's view.
Other factors influenced the
selection of Solarban Bronze
Twindow. Its excellent insulating
capabilities permit higher, more
comfortable humidity levels to be
maintained without condensation.
This heat-strengthened glass also

90 Btu

& Convected

"5 F
- Reflective

~ 16 Btu

& Convected

5 Btu

Total Heat
Gain 60 Btu

meets strength requirements, and
its color complements the bronze
tone of the exterior metals.
The new structure has eight
floors with over 93,000 square feet
of space. Building costs were
$27.22 a square foot. Usable floor
area is 80% of the total
square footage.
Put the financial advantages of
PPG Performance Glass to work for
your clients. Contact a PPG Archi-
tectural Representative for tech-
nical data or write: PPG Industries,
One Gateway Center, Pittsburgh,
Pa. 15222.
Architect: Houstoun, Albury, Baldwin &
H. Maxwell Parish, Miami
Interior Design: Houstoun & Parish, Miami
Consulting Design Architect: Leo A. Daly
Co., Omaha
Consulting Engineer: Breiterman, Jurado
& Associates, Miami
PPG is Chemicals, Minerals,
Fiber Glass, Paints and Glass.
So far.


This diagram is illustrative of relationships
for a given specialized set of conditions.


' /\r




398-0544 398-0545

1615 Hendricks Avenue
Jacksonville, Florida 32207

P. O. Box 371, 32201
Wm E. Arnold, Jr. 356-4237

P. O. Box 1193, 32201
Wilbur Glass, Sr. 355-3536

P. O. Box 4963, 32201
Wm. Neil Campbell 354-1443

1914 Beachway Road, 32211
Wm. E. Cellar 398-6463

1036 Kipp Ave., 32207
Bud Coleman 398-5622

4102 Lenox Ave., 32205
Fred Cox 388-0564

P. O. Box 10197, 32207
Joel Thornton 398-6851

P. O. Box 8466, 32211
Louis Letellier, Jr. -724-9244

P. 0. Box 2396, 32203
M. E. Elkins- 384-6455

P. O. Box 6747, 32205
Fred Conrad, Jr. 389-6373

P. O. Box 5715, 32207
Robert Gay 389-5679

P. O. Box 3231, 32206
Gene Geismer 356-6382

P. O. Box 8188, 32211
Phil Holmberg -721-3944

128 Riverside Ave.
Preston Haskell 356-5861
14 / THE FLORIDA ARCHITECT / October 1969


P. O. Box 2917, 32203
Dick Spence 355-4676

5109 Stepp Ave., 32216
J. A. Mixon -733-5081

P. O. Box 4152, 32201
Omer Lannom 355-8441

P. O. Box 7445, 32210
Dana Kenyon 387-5597

P. O. Box 6545, 32210
Bill Lumpkin, Jr.-771-0117

P. O. Box 248, Jax. Beach, 32050
Ralph Macauley- 249-5661

1705 E. Adams Street 32202
John McMullen 353-0946

P. O. Box 1118, Jax. Beach, 32050
George Tharp 246-4855

P. 0. Box 5615, 32207
Art Todd 398-8614

P. 0. Box 5579, 32207
Conrad Weihnacht 398-5691

P. O. Box 4158, 32201
Dan Cheatwood 356-7148

P. O. Box 568, 32202
Milt Wood 353-5527

P. O. Box 4520, 32207
Perry Miller 398-8628

P. O. Box 43, Stat. G, 32206
Hay Jones- 353-5521

2/Professional Society



As adopted by the Membership at the 1967 Convention.

Section 1. Name.
a. The name of this organization is the FLORIDA
OF ARCHITECTS, INC., a non-profit incorporated, State or-
ganization chartered by The American Institute of Archi-
tects and the State of Florida; however, excepting for
reports to governments, property transfer and transactions
requiring legally correct identification, the name for
common use shall be contracted to: Florida Association
of The American Institute of Architects.
b. In these bylaws the corporation is called the Asso-
ciation, the American Institute of Architects, The Institute,
and the Articles of Reincorporation, the Charter.
Section 2. Purposes.
a. The purpose of the Association shall be to orga-
nize and unite in fellowship the architects of the State of
Florida to combine their efforts so as to promote the
aesthetic, scientific and practical efficiency of the pro-
fession; to advance the science and art of planning and
building by advancing the standard of architectural edu-
cation, training and practice; to coordinate the building
industry and the profession of architecture to insure the
advancement of the living standards of our people through
their improved environment; and to make the profession
of ever-increasing service to society.
b. The Association shall function as the statewide
representative of and unifying body for the various Chap-
ters and Sections of Chapters of The American Institute
of Architects chartered within the State of Florida on
matters of statewide and regional interest affecting the
interests of such Chapters and Sections of Chapters.
c. The Association may borrow and lend money and
own property of all kinds, movable or immovable, and
engage in other activities which may be incidental to any
of the above purposes.
d. The Association may act as trustee for scholar-
ships, endowments or trusts of philanthropic nature.
e. This enumeration of purposes shall not be con-
strued as limiting or restricting in any manner the powers
of this Association but the Association shall have all of the
powers and authority which may be conferred upon non-
profit corporations under the provisions of the laws of
the, State of Florida.
Section 3. Composition.
a. The Association shall consist of all members of
The Institute in its component chapter organizations in
the State of Florida.

b. The domain of the Association is the State of
c. The domain of the Region shall be as designated
by the Institute.
d. The membership is organized into members, Board
of Directors, (herein called the Board), officers and com-
mittees with dues, privileges and classifications of mem-
bership; functions and responsibilities of the Board and
committees; and the qualifications and duties of officers,
all as set forth hereinafter.
Section 1.
a. All Corporate Members and Members Emeritus
of all Chapters or Sections of Chapters of the American
Institute of Architects within the State of Florida shall
automatically be Members of the Association.
b. All Professional Associates and Associates of all
Chapters or Sections of Chapters of the American Insti-
tute of Architects within the State of Florida shall auto-
matically be Professional Associates and Associates of the
Section 2. Student Associate
a. A student in an architectural school or.college in
the State of Florida who is a Student Associate of The
Institute is a Student Associate of the Association.
b. The Association or any Chapter may establish
and sponsor student chapters in schools of architecture in
Florida under conditions established by The Institute.
When sponsorship is by a Chapter, the Student Chapter
is related to the Association through the sponsoring
Chapter. When the Association sponsors a Student Chap-
ter, the relationship will be directly with the Board which
will supervise the preparation of its constitution and by-
laws and obtain approval of them from The Institute.
Section 3. Member Emeritus.
A member, who qualifies for status as Member Emeri-
tus of The Institute, shall be a Member Emeritus of the
Association and shall be exempted from payment of dues,
but his rights and privileges, benefits and obligations of
full membership shall remain unabridged.
Section 4. Honorary Associate.
a. A person of esteemed character who is not eligi-
ble for corporate membership in The Institute, but who
has rendered a distinguished service to the profession of
architecture or to the arts and sciences allied therewith
may become an Honorary Associate.

b. The nomination for Honorary Associateship may
be made in writing by any member of the Board at any
regular Board meeting. The written nomination shall be
signed by the nominator and shall give the full name of
the nominee, reasons for the nomination, the biography
of the nominee, a history of his attainments and his
qualifications for the honor. When he is elected by two-
thirds vote of the Board membership, the Secretary shall
ascertain if the nominee desires to accept the honor. If
he accepts, he shall be presented with a certificate of
membership at the next annual meeting of the Associa-
c. An Honorary Associate shall be privileged to attend
the annual conventions of the Association and speak and
take part in the discussions threat on all matters except
those relating to the corporate affairs of the Association,
but he may not vote threat nor shall he pay dues.

Section 5. Other Membership.
Other types of membership may be created as the
need arises and when permitted by The Institute.

Section 6. Status of Members.
a. The status of a member admitted prior to an
amendment of the bylaws relating to the eligibility or
qualifications for membership shall not be changed be-
cause of the amendment.
b. The giant to and the exercise and use by a mem-
ber of the rights and privileges vested in him by the
Charter and bylaws shall be conditioned upon his pro-
fessional conduct and the payment of dues to his Chapter,
the Association, and The Institute.
c. The secretaries of the Florida Chapters of The
Institute at the beginning of the fiscal year and mid-year
shall file with the Secretary of the Association lists of
their Chapter members in good standing by name and
classification and shall inform the Secretary of the Asso-
ciation at all times of any additions or changes to the lists
filed. The Secretary of the Association shall issue cards
indicating membership in the Association to those mem-
bers who become in good standing.

Section 7. Termination of Membership.
a. A corporate membership shall be terminated by
the death of a member, by his resignation, or by his con-
viction of a felony, or by his default under the conditions
prescribed in these bylaws, and it may be terminated by
action of the AIA Board after it finds him guilty of un-
professional conduct.
b. None of the above Members, Professional Associ-
ates or Associates may resign from the Association, nor
may they resign from the American Institute of Archi-
tects or one of its Chapters or Sections of Chapters and
remain a member of the Association.
c. A Professional Associate or Associate may be sus-
pended or expelled by the Chapter of The American
Institute of Architects of which he is a member and shall
automatically be suspended or expelled by the Association.

Section 8. Privileges of Members.
a. A Corporate Member in good standing may ex-
ercise all the rights and privileges granted him under these
16 / THE FLORIDA ARCHITECT / October 1969

b. A Professional Associate and Associate in good
standing may:
(1) Serve as a member of any committee of the
Association that does not perform any duty of the Execu-
tive Committee or that is not concerned with disciplinary
matters or Institute business or affairs. In addition, the
Professional Associate may serve as chairman of such com-
(2) Speak and make motions at any meeting of the
Association and ote threat on any matter that does not
concern the affairs of business of the Institute, or the nom-
ination of a delegate to an Institute meeting;
(3) Not hold office or a directorship of the Associ-

Section 1. Annual.
a. There shall be an annual Meeting, herein referred
to as the Convention, which shall be the annual meeting
of the Association and the Florida Region of the Institute.
b. Time and place of the annual Convention shall
be fixed by the Board if not fixed by the preceding Con-
c. All members in good standing may discuss the
business and debate the issues brought before the Conven-
tion. The voting necessary to enact the business before
the Convention shall be done by the Chapter Delegates,
and the President of the Association in case of a tie vote.
The Officers of the Association shall conduct the business
of the Convention.
d. Delegates to the Convention shall be selected by
each Chapter.
(1) The number of delegate votes entitled to each
Chapter shall be based on its number of Corporate Mem-
bers in good standing with Chapter, Association and
Institute and whose dues have been paid in full to the
Association thirty days prior to the Annual Convention,
as certified by the Secretary of the Association.
(2) Each Chapter shall have two delegate votes for
the first six and one additional delegate vote for each
additional seven (or fraction thereof) such certified Cor-
porate Members.
(3) At the discretion of each chapter, its delegation
may consist of a single delegate, or as many as four dele-
gates for each certified delegate-vote.
(4) Chapters shall be furnished with credential cards
by the Secretary of the Association and these shall be
certified by the President or Secretary of the Chapter that
each delegate is in good standing with his Chapter, the
Association and The Institute.
(5) The Board, at a meeting held prior to the meet-
ing of the Association, shall elect three Corporate Mem-
bers having the qualifications of delegates to act as the
Credentials Committee of the meeting. The Secretary, ex-
officio, shall act as secretary of the credentials committee,
and the committee shall elect one of its members as its
chairman. The term of office of every member of the
credentials committee shall expire when the report of the
committee has been accepted by the meeting.
e. An Annual Report shall be made in writing to the
Convention by each of the following: President, Secre-
tary, Treasurer, Director-at-Large, and Board. The report

of the Board shall include such committee reports and
special reports as the Board deems advisable.
f. Approval by the Convention of the Annual Re-
ports and the recommendations contained therein shall
constitute Convention endorsement of the policies and
proposals reflected by the reports.
9. New Officers for the ensuing year shall be elected
to succeed those whose terms are about to expire.
(1) Nominations shall be made during the first
business session of the Convention.
(2) The nominating committee shall report its
nominations to the Convention following which nomina-
tions may be made from the floor. If the Nominating
Committee finds the member nominated from the floor
eligible to hold office and his nomination is seconded by
two accredited delegates from different Chapters, then
he is nominated for office.
(3) In the event no contest develops, the election
may be declared by acclamation.
(4) For contested elections, voting shall be by
ballots made available to each delegation. A ballot box
shall be open for voting for not less than four hours after
nominations have been closed.
(5) The President shall announce the results of all
balloting at the last business session of the Convention
and declare all elections.
Section 2. Special.
a. A special meeting of the Association shall be held
if a call therefore, stating its purpose, is made by any of the
(1) The Convention, by concurring majority vote.
(2) The Board, by concurring vote of two-thirds of
the Board.
(3) Not less than one-half of the Chapters, provided
each such Chapter has obtained the concurring vote of
not less than two-thirds of the membership of its gov-
erning body.
(4) Written petition to the Board signed by not
less than twenty-five per cent of the total number of
members in good standing of the Association,
b. Chapter representation shall be by delegate,
under the same rules governing the conduct of the Con-
c. The number of delegates for each Chapter shall
be the same as for the last preceding Convention.
d. A new Chapter chartered subsequent to the last
previous Convention shall be entitled to delegate votes
in accordance with the Secretary's count of such Chapter's
Corporate Members in good standing fifteen days prior to
the special meeting.
Section 3. Notice.
Notice of the Convention or Special Meeting of the
Association shall be served on each member and Chapter
of the Association by letter or in an official publication of
the Association. Notice of the Convention shall be served
not less than thirty days before the opening session, and
in case of Special Meetings, not less than fifteen days
before such meetings.
Section 4. Rules of Order.
All meetings shall be conducted in accordance with
Robert's Rules of Order.

Section 5. Voting.
a. Voting may be by affirmation, unless a vote by
roll call is requested by a qualified delegate, at which time
a roll call vote of the delegations shall be taken.
b. The Chairman or acting Chairman of each dele-
gation shall cast the votes for his Chapter's delegation,
but Chapters shall not be required to vote as a unit.
c. No Chapter may vote by proxy.
d. An officer of the Association shall be entitled to
vote only as a member of his Chapter delegation except
that the President shall have an independent vote in the
event of a tie.
e. Minimum number of votes required for action.
Unless these bylaws otherwise require, any action or de-
cision of an Annual Convention or other meeting of the
Association shall be by the concurring vote of a majority
of the delegates voting, except that on a roll call vote any
action or decision shall be by the concurring vote of a
majority of those accredited votes which are cast.
f. A quorum for a meeting of the Association shall
consist of no less than 25 Corporate Members, and at
which meeting there is present at least one Corporate
Member from a majority of the Chapters in the State.
Section 6. Letter Ballots.
No vote shall be taken by letter ballot.
Section 7.
Delegates to American Institute of Architects Convention
The Delegate representing the Association at the An-
nual Convention of the American Institute of Architects
shall be the President of the Association. Should the Pres-
ident be unable to attend, the delegate representing the
association would be, in order of descending priority, the
President designate, the Secretary, the Treasurer, or a
Director elected by the Board.
Section 8. Suspension of Bylaws.
These bylaws may be suspended at any meeting for
the transaction of any special business by a two-thirds roll
call vote of the delegates present. When the special busi-
ness has been consummated, the bylaws shall be immedi-
ately in force again.
Section 1. Membership.
a. There shall be a Board of Directors, in these by-
laws referred to as the Board. The Board shall consist of:
(1) The Officers of the Association;
(2) One or more directors from each Florida Chapter
as hereinafter provided.
(3) A Director-at-Large, who shall be the Director
of the Florida Region of The American Institute of
Architects; and
(4) The immediate past president, who shall be a
member of the Board the year following his term as
b. The Directors, one or more from each Chapter,
shall be elected by each Chapter at its Annual Meeting.
(1) An Alternate Director, one for each Director,
shall be elected by each Chapter at its annual meeting
to function for the Director when the Director cannot
attend Board meetings or serve as a Director.
(2) The number of Directors from each Chapter
shall be based on The Institute membership in the various

Chapters as determined by the current membership roster
of The Institute as follows:
No. of Members in Chapter No. of Directors
1 to 59 2
60 or more 3
(3) At least one director and his alternate director
shall be members of the Chapter Executive Committee.
c. The Florida Student Associates of Chapters of
The American Institute of Architects shall be represented
on the Board by Student Representatives who shall main-
tain liaison between the Association and their Student
Section 2. Vacancies.
Vacancy of a Director on the Board shall be filled as
set forth in the Charter.
Section 3. Authority.
a. The Board shall manage, direct, control, conduct
and administer the property, affairs and business of the
Association, and between annual Conventions, within the
appropriations made therefore, put into effect all general
policies, directives and instructions adopted by the Asso-
ciation at a meeting of the Association.
b. The Board shall issue and mail such bulletins and
publications to its members and to others as determined
by the Board.
c. The Board shall establish and adopt rules and
regulations supplementing, but not in conflict with the
Charter and these By-laws, to govern the use of the
property, name, initials, symbol and insignia of the Asso-
ciation and to govern the affairs and business of the
d. Each Director, and Alternate Director in the ab-
sence of the Director, shall convey to the Board the
actions and requests of the Chapter he represents.
Section 4. Meetings.
a. Regular Meetings: The Board shall hold at least
four regular meetings each year.
(1) Time and place of the meetings shall be fixed
by the Board.
(2) One regular meeting shall be held immediately
preceding the opening of the annual Convention and
another meeting within thirty days after the beginning of
the new fiscal year.
(3) Ten members of the Board shall constitute a
quorum and all decisions shall be made by concurring vote
of not less than a majority of those members present.
(4) Upon the request of the Director-at-Large the
Board shall convene as the Regional Council.
b. Special Meetings: A special meeting of the Board
may be called by the President, or by a written notice by
a majority of the Officers or by six members of the Board.
(1) Time and place for the special meeting shall be
fixed by the person or persons calling the meeting.
c. Notices and Minutes:
(1) Notice of each meeting of the Board shall be
sent in writing by the Secretary to each member of the
Board at least five days before the date fixed for the
(2) Minutes of the meetings of the Board shall be
recorded by the Secretary and approved by the Board in
its succeeding meeting.
18 / THE FLORIDA ARCHITECT / October 1969

Section 5. Rules of Order.
All meetings shall be conducted in accordance with
Robert's Rules of Order.
Section 1. Election.
a. The Officers of the Association shall be members
of the Board and elected by a majority vote of accredited
delegates present and voting at the annual meeting.
b. The officers of the Association and Board shall
consist of a President, President Designate (Vice Presi-
dent), Secretary, and Treasurer. The officers shall be
Corporate Members and shall be elected by the Member-
ship of the Association at the Annual Meeting, as desig-
nated herein.
c. The President shall not be elected directly, but
shall assume office by automatic succession from the
Office of President Designate (Vice President), except
the President shall be elected when the President Desig-
nate (Vice President) is unable or unwilling to assume
the Office of President.
d. The Secretary and Treasurer shall be eligible for
e. All terms of office shall begin with the post-con-
vention Board of Directors meeting.
f. Any or all officers shall hold office until their
successors have been elected and qualified. If a vacancy
occurs in any office of the Association, other than the
expiration of the term of office, such vacancy shall be
filled as set forth in the Charter.
g. Only such members who have been officers or who
have served on the Board for at least one year are eligible
for nomination for President Designate (Vice President).
Section 2. President.
a. The President shall be the administrative head of
the Association and shall exercise general supervision of
its business and affairs, except such thereof as are placed
under the administration and supervision of the Secretary
and of the Treasurer, respectively, and he shall perform
all the duties incidental to his office and those that are
required to be performed by him by law, the Charter,
these bylaws, and those that are properly delegated to
him by the Board.
b. The President shall preside at all meetings of the
Association and the Board and shall be Chairman of the
Executive Committee.
c. The President shall serve a term of one year.
Section 3.
The President Designate (Vice President).
a. The President Designate (Vice President) shall
possess all the powers and shall perform all the duties of
the President in the event of the absence of the President
or of his disability, refusal, or failure to act.
b. The President Designate (Vice President) shall
perform other duties that are properly assigned by the
c. The President Designate (Vice President) shall be
Chairman of the Council of Commissioners.
d. The President Designate (Vice President) shall
serve a term of one year.
Section 4. The Secretary.
a. General Duties of the Secretary. The Secretary
shall be an administrative officer of the Association and

shall act as its recording secretary and its corresponding
secretary and as the secretary of each meeting of the Asso-
ciation, the Board and the Executive Committee. He shall
perform theduties usual and incidental to his office and
the duties that are required to be performed by the law,
the Charter, these bylaws and the duties properly as-
signed to him by the Board.
b. Specific Duties of the Secretary.
(1) Custody of Property. The Secretary shall have
custody of and shall safeguard and shall keep in order all
property of the Association, except that property with
which the Treasurer is charged.
(2) Issue Notices. He shall be responsible for the
preparation and issuance of all notices and all calls and
notices of all meetings of the Association, the Board and
the Executive Committee.
(3) Conduct Correspondence and Maintain Records.
He shall conduct the correspondence, keep the member-
ship roll and corporate records, minutes, annual reports.
(4) Affix Seal and Sign Papers. He shall keep the
seal of the Association and affix it on such instruments as
require it and sign all papers that require the attest or
approval of the Association.
(5) Prepare the Board's Annual Report. In collabor-
ation with the Officers of the Association, he shall prepare
the annual report of the Board.
(6) Meetings. He shall have charge of all matters
pertaining to the arrangements for and recording of
(7) The Secretary shall obtain from all Chapters of
The American Institute of Architects in the State of Flor-
ida by February of each year the names, classifications and
addresses of all the Chapter Corporate, Professional Asso-
ciates, Associates, and Emeritus Members in good standing
on the first day of January of that year.
c. Delegation of Duties. Delegation of the actual
performance of his duties is the prerogative of the Secre-
tary, however, he shall not delegate his responsibility for
the property ot the Association, or affixing the seal of the
Association, or the making of any attestation or certifica-
tion required to be given by him, or the signing of any
document requiring his signature.
d. The Secretary shall serve a term of one year.

Section 5. The Treasurer.
a. General Duties of the Treasurer. The Treasurer
shall be an administrative officer of the Association and
shall exercise general supervision of its financial affairs,
keeping the records and books of account thereof. He
shall assist the Finance and Budget Committee to prepare
the budget, collect amounts due the Association and shall
have the custody of its securities, funds and moneys making
the disbursements for the Association therefrom. He shall
have charge of all matters relating to insurance, taxes,
bonds, instruments and papers involving financial trans-
actions. He shall conduct the correspondence relating to
his office. He shall sign all instruments of the Association
whereon his signature is required, and perform all duties
required to be performed by him by law, these bylaws,
and the duties that are properly assigned to him by the
b. Reports of the Treasurer. The Treasurer shall
make a written report to the Board at its regular meetings

and to the delegates at each annual meeting and other
meetings of the Association if required. Each report shall
describe the financial condition of the Association, a
comparison of the budget to appropriations as of the date
of the report, the income and expenditures for the period
of the report, and the Treasurer's recommendations on
financial matters.
c. Liability of the Treasurer. The Treasurer, per-
sonally, shall not be liable for any decrease of the capital,
surplus, income, balance or reserve of any fund or account
resulting from any of his acts performed in good faith in
conducting the usual business of his office. When a new
treasurer takes office, the retiring treasurer shall turn over
to his successor a copy of the closing audit of the treasury
and all the records and books of account and all moneys,
securities, and other valuable items and papers belonging
to the Association that are in his custody and possession.
The incoming treasurer shall check the same and, if found
correct, shall give the retiring treasurer his receipt therefore
and a complete release of the retiring treasurer from any
liability thereafter with respect thereto.
d. Delegation of Duties. The Treasurer may not
authorize any person to sign any financial instrument,
notice or agreement of the Association that requires the
signature of the Treasurer, unless such delegation or
authorization is expressly permitted by these bylaws or
the Board, but he may delegate to assistants the actual
performance of the clerical, bookkeeping, statistical, col-
lecting, and recording work of his office and may author-
ize designated assistants to sign, under their respective
titles, records, vouchers, receipts and other documents if
such is not prohibited by the bylaws.
e. The Treasurer shall serve a term of one year.

Section 1. Composition.
There shall be an Executive Committee of the Board
composed of the President, the President Designate (Vice
President), the Secretary, the Treasurer, the Director of
the Florida Region and the immediate Past President who
shall serve on the Executive Committee the year following
his term as President.
Section 2. Powers Delegated to the Committee.
The Executive Committee shall have full authority,
right and power to act for the Board during periods be-
tween Board meetings on all matters except that it shall
(1) adopt a general budget;
(2) change the policies, rules of the Board or the
(3) make an award of honor;
(4) purchase, sell, lease, or hypothecate any real
(5) form an affiliation;
(6) fix assessments and annual dues; however, it
shall be allowed to act for the Board on any of the fore-
going excepted matters which have been delegated spec-
ifically to it by two-thirds vote of the Board.
Section 3. Decisions of the Committee.
a. The President, who shall be the chairman of the

Executive Committee, shall fix the time and place for the
meetings of the Executive Committee.
b. A quorum of two-thirds of its members shall be
necessary in order to transact business at a meeting.
c. The Executive Committee must actually meet in
order to transact business, otherwise the acts and decisions
of the Executive Committee are not binding on the
Board or the Association.
d. The actions of the Executive Committee shall be
recorded in minutes and ratified by the Board at its
meeting following such action.
Section 4. Rules of Order.
All meetings shall be conducted in accordance with
Robert's Rules of Order.

Section 1. Executive Officer.
a. The administrative and executive offices shall be
in the charge of an executive officer, who shall be known
as the Executive Director. The Executive Director shall
be employed by and shall report to the Board.
b. The Executive Director shall be the Assistant
Treasurer and shall perform such duties in this capacity
as the Treasurer may direct and under his direct super-
Section 2. Duties of Executive Director.
a. The Executive Director shall be and act as the
chief executive officer of the Association, and as such shall
have general management of the administration of its
affairs, subject to the general direction and control of the
Board and the supervision of the administrative officers of
the Association.
b. He shall stimulate programs under the various
departments and coordinate all inter-departmental affairs.
c. He shall be the officer in whom the Board shall
place the responsibility for carrying out its general policies.
d. He shall maintain contacts with other professional
societies particularly those in the fields allied to architec-
ture and with trade associations in the construction indus-
try so that he may be constantly informed as to the activi-
ties in those fields, extending the cooperation of the Asso-
ciation as circumstances may warrant.
Section 3. Functions of Executive Director.
a. Administrative Functions. He shall direct the ad-
ministrative functions of the Association office as provided
in Article VII of the bylaws. He shall serve as Chief Exec-
utive Officer of The Association in charge of the adminis-
trative and executive offices, and shall maintain liaison
with professional societies. The Executive Director will
limit his employment to the Association.
b. Editorial Functions. He shall be responsible for
the publications of the Association, including the official
journal, carrying out Board directives as formulated by the
Publications Committee and the Board.
c. Legislative Functions. He shall establish continu-
ing and effective relationships with the Florida Legislature,
carrying out Board directives as formulated by the Legisla-
tive Committee and the Board. He shall serve as Legisla-
tive Representative for the Association on a continuing
basis, with such specialized legal assistance as may be
necessary from time to time.
20 / THE FLORIDA ARCHITECT / October 1969

d. Legal and Accounting Function. He shall co-
ordinate legal and accounting functions of the Association
as required, acting to carry out directives of the Board.
e. Liaison Functions with State Board. He shall
establish and maintain effective liaison with the Florida
State Board of Architecture subject to the direction and
control of the Board and supervision of the officers of the
Section 4. Assistants to the Executive Director.
Upon the recommendation of the Executive Director,
the Board may employ assistants to the Executive Director
to perform such duties as may be assigned to them by the
Board and by the Executive Director, including the details
of the administrative work of the Association.
Section 5. Council of Past Presidents
a. There shall be a Council of Past Presidents con-
sisting of all past presidents of the Association.
b. The Council of Past Presidents shall meet when
called by the President.
c. The Council shall give advice and counsel to the
President and shall perform such peculiar duties
related to the Association or the Profession best
done by a prestigious group as the President re-
quests and the Council agrees to perform.

Section 1.
The Association shall establish commissions to act as
supervisory and liaison agents for the Board and the Asso-
Section 2.
Each commission shall consist of a Commissioner
elected by the Board at the post-convention Board meeting
and at least one member who shall be the Vice-Commis-
sioner appointed by the President with the concurrence
of the Board at its first regular meeting. At least one mem-
ber of each commission shall be a member of the Board.
Section 3.
The term of office of the members of a commission
shall be one year and that term shall coincide with the
term of the President.
Section 4.
The number and type of commissions shall be similar
in title and functions to those of the national commissions
of The Institute which presently include the Commission
on the Professional Society, the Commission on Education
and Research, the Commission on Professional Practice,
the Commission on Architectural Design and the Commis-
sion on Public Affairs.
Section 5.
a. The Commission on the Professional Society shall
have jurisdiction over committees whose functions relate
to the administration of Association affairs or business.
b. The Commission on Education and Research
shall have jurisdiction over committees and its functions
relating to architectural education, pre-registration train-
ing, the registration or licensing of architects, continuing
adult education of the practitioner and research as a source
of knowledge to be integrated with educational con-

c. The Commission on Professional Practice shall
have jurisdiction over committees whose functions relate to
the practice of architecture.
d. The Commission on Architectural Design shall
have jurisdiction over committees whose functions relate
to architectural design.
e. The Commission on Public Affairs shall have
jurisdiction over committees whose functions relate to
public affairs or governmental relations.
f. A list of Commission Committee jurisdiction shall
be published in the Rules of the Board or in a supple-
mentary publication thereof.

Section 1. Structure.
a. The Association Committees shall consist of Re-
gional Committees, of Special Committees required for
specific short term activities of the Association, and Stand-
ing Committees, established by these bylaws, of two types:
(1) FAAIA Standing Committees which serve the
special needs of the Association and cooperate with similar
committees of the Chapters or Sections of Chapters of
The Institute located in the State of Florida.
(2) Standing Committees which are equivalent to
those Chapter and Institute committees with similar titles
and duties.
b. Regional Judiciary Committee. The Regional Judi-
ciary Commitee shall conduct initial hearings on charges
of unprofessional conduct against a Corporate Member of
the Association which have been referred to it by The
Institute and which hearings shall be conducted according
to the bylaws and Rules of the Board of The Institute.
The Regional Judiciary Committee shall be com-
posed of three Corporate Members, elected to serve stag-
gered three year terms, and an Alternate, elected to serve
a one year term. Members and Alternate shall be members
in good standing in The Institute, shall be from different
chapters in the Region, and shall not be the Regional
Director nor Officers of the Chapters, The Association or
The Institute.
c. Special Committees may be created by the Presi-
dent or by the Board. When created by the President,
the Board, at its next meeting thereafter, shall review
such action and may continue or discontinue such Com-
mittees, or make changes in personnel as it may deem
(1) Special Committees shall expire with the fiscal
year, but may be recreated to continue to function into
the following fiscal year.
(2) Chairman and members for special committees
shall be appointed from the membership and their terms
shall expire with the committee.
d. FAAIA Standing Committees shall be a Nomi-
nating Committee, Committee on Finance and Budget,
Committee on Governmental Relations, Committee for
Publications, Committee for Conventions, Committee for
Joint Cooperative Council.
(1) The membership of these committees shall be
selected by the President from the membership according
to those bylaws and policies established by the Board.
e. The President Designate (Vice President's) rec-
ommendations for committee Chairman for the following

fiscal year shall be presented to the Board at its regular
meeting immediately prior to the Convention of the
Association for Board approval and advice. The committee
chairman for the subsequent fiscal year shall be announced
at a business session of the preceding Convention.
f. The President may, at any time, discontinue spe-
cial committees, alter classification, or make any changes
in the personnel of Special and FAAIA Standing Commit-
tees and report such action to the Board at its next
g. Other Standing Committees shall be the chairmen
of the Chapter Committees performing the same functions
of the Association Committee at the Chapter level.
Section 2. Nominating Committee.
a. There shall be a Nominating Committee whose
duty shall be to nominate members in good standing with
The Institute, the Chapter and the Association, qualified
to become Officers in the Association for each of the
offices about to be vacated.
b. The Board, at least sixty days before the Conven-
tion of the Association, shall elect the committee com-
posed of a chairman and four members from separate
geographical areas of the Region. Chairman and members
shall be Corporate Members.
c. The Committee shall apprise the membership of
their nominations prior to the convening of the Conven-
tion and shall report their nominations to the Covention
at the first business session.
d. The powers of the Committee shall terminate
with the adjournment of the Convention.
Section 3. Committee on Finance and Budget.
a. There shall be a Committee on Finance and
Budget whose duty shall be to prepare the annual budget
for the Board and to recommend fiscal policies for
adoption by the Association.
b. The Committee shall consist of five members who
are serving or have served as a Director or who have held
office in the Association, appointed by the President with
the Board approval, to serve for the initial year terms as
follows: 2 members for one year; 2 members for two years;
1 member for three years. As their terms expire appoint-
ments shall be made for three year terms. The President
annually shall designate one of the senior members to act
as chairman.
c. The annual budget for the fiscal year following
the annual meeting shall be presented in draft for the
Board meeting immediately before the Convention for
its comments and report to the Convention.
d. The final recommended budget shall be prepared
for the Board approval at the first meeting of the Board
in the new fiscal year.
e. The Committee shall provide for long-range fiscal
planning for the Association and recommend policies
related to funding, investments, travel and expense ac-
counts, control of service projects, supplemental income
and other financial matters which will enhance the Asso-
ciation's financial stability and accrue benefits to the
members and the total profession, present and future.

Section 4. Committee on Governmental Relations.
There shall be a Committee on Governmental Rela-

tions consisting of one member from each Chapter of the
Region, either Corporate or Professional Associate. It shall
be the duty of this Committee to promote the usefulness
of the profession and The Association to the various gov-
ernmental bureaus and agencies having charge of the plan-
ning and designing of public buildings and monuments
and their environment; to promote the employment of
architects in private practice to plan and design such pub-
lic works; to maintain liaison with the legislature of the
state to forward statewide and local legislation that will
promote the welfare of the architectural profession and
the construction industry and the public health and wel-
fare. It shall cooperate with the national Commission on
Public Affairs of The Institute.
Section 5. Committee on Publications.
a. There shall be a Standing Committee for Publica-
tions consisting of 3 Corporate Members. Terms of mem-
bers shall be such as to assure one retiring member per
b. It shall be the duty of the committee to act as
liaison between the editor of the official publications of
the Association and the Board, be responsible for publica-
tion programs, and recommend publication policies to the
Board for its consideration.
Section 6. Committee on Conventions.
a. There shall be a standing Committee for Con-
ventions consisting of 4 Corporate Members, one of which
shall be the Host Chapter Committee Chairman of the
Convention immediately past. Terms of members shall be
such as to assure one retiring member per year.
b. The duties of this committee shall be to recom-
mend convention policies to the Board for its consideration,
to develop convention format and organization consistent
with the professional and educational needs of Florida
architects and consistent with good public relations, and
to act for the Board with Host Chapter Committees in
coordinating programs in harmony with the Association
interests and policies.
Section 7. Committee for Joint Cooperative Council.
a. There shall be a standing Committee on Relations
with the Building Industry, consisting of 4 Corporate
Members and 4 Professional Associates.
b. It shall be the duty of the committee to foster a
cooperative relationship between architects and contractors,
producers of building materials and equipment and other
elements of the building industry. It shall cooperate with
the national Commission on Professional Practice of The
Section 8. Operations.
a. The Secretary shall notify the chairmen and mem-
bers of the various committees of the names and addresses
of their respective committee members and their various
b. The President shall be ex-officio a member of all
committees, and the Secretary may act as secretary for
the committee if so selected by the committee.
c. Committees have the right to request and receive
all information and records in possession of the Association
and necessary to discharge the duties assigned them.
d. Committees shall act as advisors to the Board and
shall report their findings, recommendations and actions
22 / THE FLORIDA ARCHITECT / October 1969

to the Board except the Regional Judiciary Committee
whose reports are confidential and required by The Insti-
tute to be made directly to the Executive Director thereof.
e. The majority of members of a committee shall
constitute a quorum. Findings, recommendations and
actions of a committee shall be made according to the
concurring vote of the majority of members present at a
committee meeting or a concurring majority vote of
letter ballots.
f. The chairman of any committee requiring an
appropriation shall submit a written request to the Board
for the amount required and reasons thereof, and if
granted, file with the final report of the committee a
detailed accounting of moneys appropriated and expended.
(1) Expenses of the members of the Regional
Judiciary Committee attending meetings shall be reim-
bursed by The Institute in the manner and amount as
prescribed by the Treasurer of The Institute.
g. No committee nor any member or chairman
thereof shall incur financial obligations unless funds are
available in its appropriation and it is authorized to do so
by the Board. No committee nor any member or chairman,
shall commit the Association, orally or otherwise, on any
matter unless specifically authorized to do so by the
h. When their terms expire, committee chairmen
and members shall transmit to their successors all informa-
tion and records necessary to continue the work of the

Section 1. Fiscal Year.
The fiscal year of this Association shall be established
at the discretion of the Board of Directors.
Section 2. Dues.
a. Annual dues equal to the pro-rata share required
to defray the expenses of the Association for the ensuing
fiscal year shall be recommended by the Board and deter-
mined and fixed by the Convention.
b. Each member shall contribute annual dues in an
amount determined by the Convention.
c. Dues shall be for the Association's fiscal year and
shall be due and payable on the first day of the fiscal
year, January 1st.
d. Any member, whose dues and assessments are not
paid in full at the end of the fiscal year, is in default to his
Chapter and Association, and his membership may be
e. The Secretary shall send sixty days prior to the end
of the fiscal year a written notice, by registered mail, to
each such member who has not paid his dues and assess-
ments by that time, with a copy to the Secretary of his
Chapter, warning such member of pending termination
f. The Board may terminate the membership of all
types of Associate Members for non-payment of dues and
assessments any time after the end of the fiscal year for
which the Associate Member is in default. The Secretary
shall remove from the rolls of the Association, the name
of any Associate Member upon receiving notice of termi-
nation of membership from the Board, from his Chapter,

or by other appropriate instrument signed by the person
or his Chapter.
g. If a Corporation Member is in default to his
Chapter and the Association for non-payment in full of
his dues and assessments at the end of the fiscal year, the
Secretary shall so advise the Institute, and request the
termination of his membership. Copies of such notice and
request shall be sent to the delinquent member and to the
secretary of his Chapter.
h. Termination of membership for any Corporate
Member shall be only by action of The Institute.
i. Each Chapter treasurer shall collect dues from each
member assigned to his Chapter and shall promptly remit
dues collected to the Treasurer of the Association at the
office of the Association. At the option of any component
Chapter of the Association, the Treasurer of the Associa-
tion will collect Chapter and Association dues from each
member of the Chapters which elect the option, and shall
promptly remit dues collected for the Chapters to their
respective treasurers.
Section 3. Contributions.
The Board, at any regular meeting, by a concurring
vote of two-thirds of the members present, or at any
special meeting called therefore, may authorize the raising
of, and thereupon raise, money by voluntary contribution
from its members, in addition to annual dues, for any
designated special purpose consistent with the objectives
of the Association, and prescribe the manner in which
such contributions shall be collected. Non-payment of
contributions shall not abridge, suspend, or terminate the
privileges and rights of any member.
Section 4. Funds and Securities.
a.. All moneys received by the Association shall be
promptly deposited, in their original form, in a depository
approved by the Board.
b. Every disbursement of money, except for petty
cash, shall be by check of the Association, signed by the
Executive Director and countersigned by the Treasurer
or by another officer designated by the board.
c. The Treasurer shall establish petty cash accounts
as authorized by the Board. These funds shall be disbursed
for the usual petty cash purposes, by the person named
in the Board's authorization of the account. Statements of
expenditures shall be duly recorded and the expenditures
approved by the Treasurer before the account is re-
d. Reserve or funds in excess of required operating
funds shall be deposited by the Treasurer in an interest-
bearing depository approved by the Board. Or when
authorized by the Board, such funds may be invested in
short term government or municipal bonds or equivalent
Section 5. Annual Budget.
a. The Board shall adopt an annual budget at its
first meeting each year, by a concurring vote of not less
than two-thirds of its membership present. The Budget
shall show in detail the anticipated income and expendi-
tures of the Association for the fiscal year.
b. Unless authorized and directed to do so at a
Convention or special meeting of the Association, the
Board shall not adopt any budget, make any appropria-
tions, or authorize any expenditure or in any way obligate

or incur obligation for the Association, which, in the
aggregate of any fiscal year, exceeds the estimated income
of the Association for such year.
c. Each expenditure of money and each financial
liability of the Association shall be evidenced by a voucher,
ot persons authorized to incur the expense or liability,
except petty cash expenditures which shall be subject to
the approval of the Treasurer, and shall be accounted
against appropriated and/or budgeted items.
Section 6. Audits.
The Board shall authorize employment of a Certified
Public Accountant to audit the books and accounts of
the Association for report at the first Board meeting of
each fiscal year.

Section 1. By Meetings of the Association.
The Charter and Bylaws of the Association may be
amended at any annual or special meeting of the Asso-
ciation provided:
(1) Written notice stating the purpose and reason
for each proposed amendment is sent to each Corporate
and Associate Member not less than thirty days
prior to the date of the meeting at which the proposed
amendment is to be voted on. A copy of the proposed
amendments shall be included with the notice circulated
as set forth in the Charter.
(2) Voting shall be by roll-call only and shall
require the concurring vote of not less than two-thirds
of the total delegates-votes present at the meeting.
(3) Every resolution or motion of this Association
amending its Charter or Bylaws shall state that it will
become effective only if and when it is approved by The
American Institute of Architects.
(4) Immediately following adoption of such reso-
lution or motion, the Secretary shall submit a copy of
the amendment and the resolution to the Secretary of The
Institute requesting Institute approval. Upon receipt
of such approval, the Secretary shall enter the amendment
and record its approval in the proper place in the docu-
ments with the date of the amendment and its approval.
Section 2. By The Institute.
The Institute, unless the statutes forbid, may amend
any provision of these Bylaws when the Association fails
to enact amendments properly requested by The Institute.
Each amendment made by The Institute shall have the
same force and effect as if made by the Association, and
shall be effective immediately on receipt of the notice
of the Secretary of The Institute containing the amend-
ment. The Secretary shall enter such amendment in the
proper place in these Bylaws and notify the Chapters
of the change.
Section 3. Title and Numbering.
The Secretary may rearrange, retitle, renumber or
correct obvious errors in the various articles, sections and
paragraphs of these Bylaws as becomes necessary.

The Association shall not be responsible for any vote
or statement of its officers or members nor be pledged or
bound in any manner except by the approval of the Board.
in conformity with these Bylaws. 3

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History of the

The American Institute of Architects
(AIA) is the national professional
society of the architectural profession
in the United States. It has more
than 23,000 members who are li-
censed architects.

The AIA's national Headquarters and
staff are located in Washington, D.C.
It has 24 state societies and 170 chap-
ters across the nation, and a number
of Women's Architectural Leagues.
Student chapters are active at many
colleges and universities.

The professional society has three
major missions:

* to maintain and improve the com-
petence of today's practitioners,

* to create a sufficient supply of well-
trained practitioners for tomorrow,

* to represent The Institute before
professional and industry groups,
government, and the public so that
good design is encouraged by law
and demanded by the community.

Institute programs are financed
through members' dues and include
a continuing concern with architec-
tural design, structure, and materials;
business and production aspects of
architectural practice; architectural ed-
ucation and research; urban design,
public affairs; governmental affairs;
inter-profcssional and industry rela-
tions; and other subjects of interest
and importance to Lhe AIA's member-
ship and to the public.

The AIA's programs and activities are
guided by its officers, directors, com-
mittees, and members, and are carried
out by its members and staff at the
national, regional, and local levels.

The AIA's Beginnings
The American Institute of Architects
was founded on February 23, 1857 by
a small group of architects who met
in New York City, in a building near
Trinity Church on Broadway, to ex-
plore ways of improving their profes-

American Institute of Architects

They had much to do. By all ac-
counts, architecture was at a low ebb,
and really did not exist as a profes-
sion in this country. Until the middle
of the 19th century, according to one
writer, architecture in the United
States was "the trade of carpenter-
builders and the game of gentlemen-

The architects who met near Trinity
Church wanted to improve their pub-
lic status and do something about the
unbridled competition between archi-
tects which then prevailed. The result
of their meeting was a resolution to
form a professional society. Richard
Upjohn, architect of Trinity Church,
was elected president of the new or-

Raising the ethics, standards and
competence of the architectural pro-
fession was no easy task for the
founders of The Institute. There
were no architectural schools and few
books. Adult education for young
practitioners was unknown. But, the
new organization overcame these
problems one by one, and soon the
AIA was issuing technical publica-
tions. It later added standard docu-
ments on such important matters as
contracts and owner-architect agree-
ments. In 1912, the first issue of The
AIA Journal was published.

In 1868, the AIA Board of Trustees
enrolled the first four students of ar-
chitecture at Massachusetts Institute
of Technology. One year later, the
University of Illinois and Cornell
University both offered their first
course in architecture.

In 1899, the AIA acquired tis per-
manent home, the historic Octagon
House in Washington, D. C. Built
starting in 1798 and completed in
1800, The Octagon served as the tem-
porary White House after the British
burned the presidential mansion in
the War of 1812. The Octagon was
the AIA's national office until after
World War II when The Institute
moved to a new Headquarters build-
ing behind the Octagon House. The
Octagon was then opened to the
public and has since been designated

a National Historic Landmark. In
1969, additional restoration was un-

The AIA Today
The American Institute of Architects
today is a growing, professional soci-
ety which is active in all areas of
interest and concern to its members.
Membership in The Institute has in-
creased rapidly, and future growth is
expected to be even greater.

Membership in the AIA is open to
every licensed architect who is a citi-
zen of the United States and can
satisfy his local AIA chapter and The
Institute's Committee on Member-
ship that he has the necessary profes-
sional qualifications.

The Institute is vitally concerned
with architectural education and train-
ing. Professional schooling of archi-
tects begins with five or six years of
study in an accredited school or col-
lege of architecture. Then, up to
three years of internship in an archi-
tect's office are required. It is now
mandatory that architects take rigor-
ous written examinations to be licen-
sed or registered to practice in all
states and territories. The National
Council of Architectural Registration
Boards serves as a clearing house for
state licensing boards in this regard.
In 1940, the AIA helped to organize
the National Architectural Accredit-
ing Board. Today, there are 63
schools of architecture in the United
States accredited by NAAB. Hun-
dreds of young men and women grad-
uate from these accredited schools
have AIA student chapters. There is
close cooperation between the AIA
and the faculties of the colleges and
schools which are members of the
Association of Collegiate Schools of

From its beginnings, The Institute
has conducted programs of interest
and importance to young men and
women who choose architecture as
their profession. Recently, the AIA
sponsored a sweeping research study
of environmental design education to
discover ways of equipping today's
architectural graduates with the board

skills and knowledge required of pro-
fessional practitioners.

Members of The Institute may be rec-
ognized by the use of the letters
"AIA" after their names. The letters
"FAIA" after an architect's name sig-
nify that he is a Fellow of the AIA,
an honor bestowed for achievement
in these fields: design, science of con-
struction, literature, education, serv-
ice to the profession, public service,
historic preservation, research, urban
design, government or industry, and
architectural practice.

In its awareness to increase public
awareness of the necessity for com-
muity improvement, and to develop
public understanding of the elements
of a good physical environment, it
produces and circulates motion pic-
tures, filmstrips, slide shows, and
other material for use at the commun-
ity level, and it seeks opportunities to
explain these matters and the pro-
fession's activities in newspapers, mag-
azines, and on radio and television.

At national Headquarters, the AIA
maintains a library which has one of
the finest collections of current and
historical publications on American
architecture in existence.

Early in the 1960's, The Institute
recognized a need to make the Ameri-
can public conscious of the physical
condition of its cities, and launched
a broad program of public education
that successfully focused attention on
"urban ugliness."

In 1968, recognizing that the "urban
crisis" had created a need for broader
architectural services and that the
public was looking to the profession
for leadership in environmental de-
sign, an Urban Affairs Center was
created as part of the AIA's national

In the state of Florida the members
of the AIA are represented by the
Florida Association of the American
Institute of Architects which is the
state organization, founded in 1912
and comprised of 17 AIA Chapters
and Sections. E

Expect more
from a Thompson door

Thompson Door Company 3300 NW 67th Street Miami Florida 33147

26 / THE FLORIDA ARCHITECT / October 1969





"How to Shape Man to Earth's Need is a theme both
splendid and challenging. Indeed, it is the singular
challenge of our time.

"This Man-Earth complexity is intimately inter-
related and even indivisible with the mind-body
internal complexity. When both these human eco-
logical factors are recognized by creative minds of
those who are, in some measure, the controllers
of Human Ecology, there is hope that technological
promise can be uncoupled from technological threat.

"The FAAIA is to be congratulated for choosing
such a theme; it should be of profound concern for
all architects and allied professional individuals of
awareness and creativity."

The above statement was written by Dr. S. P. R.
Charter in his letter of acceptance to our invitation
to speak before the FAAIA Annual Convention.

In our daily practice we are confronted with many
Of the problems evolving from the topic to be discussed
at the convention. We believe, therefore, that your
Convention program and its speakers will be of
erican tremendous interest and value to you.


of Architects


Alfred Browning Parker, FAIA
Robert B. Browne, AIA
Mark Hampton, FAIA
Convention Committee

A al Dr. S. P. R. Charter is Editor-Publisher of MAN-ON-EARTH,
annual a periodical of writings on Human Ecology, and is a physicist
who has devoted himself since 1945 to the overall area of
Human Ecology.
Convention For the past four years he has been visiting professor at San
Jose State College's School of Engineering in the course
d "Cybernation and Man," which he helped establish there;
an he remains as Consultant to the Dean of Engineering and
the School.
B ilig Dr. Charter is senior consultant to the Research and Design
Building Institute of Rhode Island and to several international busi-
ness complexes.
Products Ian L. McHarg is Professor and Chairman, Department of
Landscape Architecture & Regional Planning at the Univer-
Exhibit sity of Pennsylvania and a partner in the firm of Wallace,
McHarg, Roberts and Todd (Architects, Landscape Archi-
tects, Regional Planners) of Philadelphia.
He is a graduate of Harvard with BLA, MLA, and MCP
degrees. He has written a newly published book "Design
With Nature." In addition, Mr. McHarg has written several
articles for national publications such as Ecology of the City,
The Functions of Open Space in Housing, Ecological De-
terminism, Blight or a Noble City, and Man and Environ-
Dr. Granville C. Fisher is on the staff of the Psychology
Department at the University of Miami. He is or has been
a manual laborer, prize fighter, artist, architect, preacher,
lecturer, actor, theatrical director and impresario, teacher,
criminal court expert, consulting psychologist, and sportsman.
The Editors of Who's Who in America assessed this extra-
Grand Bahama Hotel ordinary man in these words: "In the history of the world,
ran a a e very large part of what has been achieved can be traced
Country Club to the work or the influence of a relatively small handful
SCou ry IU of men men who were dedicated, enterprising, curious
W est End and able to a degree which sets them apart from their con-
It n temporaries. In a real sense the story of their lives is the
Grand Bahama history of the world. Granville Fisher is among those men
whose civic pride and professional skill have contributed to
Islnd the progress of American life. He is one of the great men
Island of our time."


Convention Program

Friday, October 24

10:00 a.m.

1:30 p.m. 4:00 p.m.

1:30 p.m. 4:00 p.m.

2:30 p.m.

4:00 p.m.
6:00 p.m.

7:00 p.m.

8:00 p.m.

Late Evening

Building Product Exhibits must be set up
by 4:00 pm (Prince Charles Room)
Executive Committee Meeting. (Directors
Registration Pick up Convention Kits &
Badges (Prince Charles Room)
Delegate Accreditation (Prince Charles
Board of Directors Pre-Convention Meeting
(Directors Room)
Business Session I (Abaco Room)
Official Opening of Building Products
Exhibits (Prince Charles Room)
Registration Pick up Convention Kits &
Welcome Aboard "Period of Adjustment"
Party (Prince Charles Room)
"Out Island Steak and Fish Fry"
Gala Party/Calypso Music/Limbo Show &
Contest/Wild Native Crab Racing with
Parimutuel Betting (Pool Patio)
Hospitality Rooms

Saturday, October 25

9:30 a.m. 11:30 a.m.

11:00 a.m. 3:00 p.m.

3:00 p.m. 5:00 p.m.

4:30 p.m. 6:30 p.m.


Professional Education Seminar I (Abaco
Speaker: Dr Granville Fisher
Moderator: Alfred Browning Parker, FAIA
Building Product Exhibits open for visitation
(Prince Charles Room)
Informal Group discussions with speakers
Professional Education Seminar II (Abaco
Speaker: lan L. McHarg
Moderator: Alfred Browning Parker, FAIA
Building Products Exhibits open for
visitation (Prince Charles Room)
Informal Group discussions with speakers
Open Evening
Suggested Activities: Dine at Hotel/then
cab excursion to Freeport Casino/or,
sign up for rustic informal dinner cruise
aboard authentic Paddle Wheeler
Ladies Activities for Saturday
a. Group Cab Excursions to International
Shopping Bazaar in Freeport
b. Tour of Nursery on Hotel's Tram
c. Golf/Tennis/Sailing

28 / THE FLORIDA ARCHITECT / October 1969

Sunday, October 26

9:30 a.m. 10:00 a.m.

10:00 a.m. 11:00 a.m.

10:00 a.m.

11:00 a.m. 3:00 p.m.

2:00 p.m.

11:00 a.m. 2:30 p.m.

3:00 p.m. 5:00 p.m.

6:00 p.m. 8:00 p.m.

7:00 p.m. 8:00 p.m.

8:15 p.m.

Organization of GSA's Division of Mainten-
ance and Construction (Abaco Room)
Speaker: James L. Larkin
Moderator: President H. Leslie Walker, AIA
Professional Practice Session (Abaco Room)
Speaker: Jack Train, AIA, Chairman, Task
Force on Ethics
Moderator: Hilliard T. Smith, Jr., AIA,
Regional Director
Ladies Bahamian Hat Making Contest
(Pool Side Patio). Bahamian women
from the village straw market will show
how to make and decorate straw hats.
Trophies awarded to the winners. (Reg-
ister at Hotel Activities Desk -a min-
imum of 30 ladies required)
Building Product Exhibits open for visitation
(Prince Charles Room)
Informal Group discussions with speakers
Presentation of Association Awards (Prince
Charles Room)
Balloting for FAAIA Officers (Prince
Charles Room)
Professional Education Seminar III
Speaker: Dr. S. P. R. Charter
Moderator: Alfred Browning Parker, FAIA
Building Product Exhibits open for visitation
(Prince Charles Room)
Pre-Banquet "Period of Adjustment" Party
(Prince Charles Room)
Annual Banquet (Pool Patio and Lawn) -
casual wear requested
Presentation of Architectural Competition
Presentation of 1970 Officers

Monday, October 27

8:30 a.m. 9:30 a.m.

9:30 a.m. 10:30 a.m.

10:00 a.m.

10:30 a.m.

12:00 Noon

1:00 p.m.

Joint Meeting of Board of Directors and
Building Product Exhibitors (Abaco

Board of Directors Post-Convention
Meeting (Abaco Room)

Building Product Exhibits open for visitation
(Prince Charles Room)

Business Session II (Abaco Room)

Farewell "Period of Adjustment" Party
(Prince Charles Room)

Convention Adiourns

Visit These Product Exhibits

Aldora Aluminum Products
4875 N. W. 77th Avenue
Miami, Florida
Charles E. McEwen 888-4661
Alliance Wall Corp.
Wyncote House
Wyncote, Pennsylvania
Jerome R. Salton 215/885-3730
American Olean Tile Company
1000 Cannon Avenue
Lansdale, Pennsylvania
Robert L. Bunting 215/855-1111
American Saint Gobain Corp.
P. O. Box 929
Kingsport, Tennessee
W. A. Felknor-615/245-3121
Beam Industries, Inc.
Webster City, Iowa
Robert L. Sampson 515/832-4620
Bigelow-Sanford, Inc.
4141 North Miami Avenue
Miami, Florida
Conway Hamilton 751-8616
Bradley Washfountain Co.
W142 N9101 Fountain Blvd.
Menomonee Falls, Wisconsin
J. L. Loden-414/251-6000
Compackager Systems of Florida
Compackager Systems of Caribbean
1175 N. E. 125 Street
North Miami, Florida
Toby Greene 891-1452
Construction Products Division
W. R. Grace & Company
1555 N. W. 1st Avenue
Boca Raton, Florida 395-2424
R. L. Asher
Florida Investor Owned Electric Utilities Companies
Florida Power & Light Company
Florida Power Corporation
Gulf Power Company
Tampa Electric Company
Florida Solite Company
1114 Seaboard Coast Line Building
Jacksonville, Florida
J. H. McLeroy- 353-9653
Formica Corporation
27 Almeria
Coral Gables, Florida
George K. Haas 444-7373
Gem Aluminum Products, Inc.
715 Barnett Drive
Lake Worth, Florida
James H. Henry 585-1766
Georgia Pacific Corporation
P. O. Box 100, Gratigny Branch
Miami, Florida
William M. Dilley 688-6603
Harris Paint Company
P. O. Box 1381
Tampa, Florida
Ed Thompson 247-3161
Heywood-Wakefield Company
53 Jamestown Drive
Ormond Beach, Florida
Tom Gabriele 677-0291
Kinney Vacuum Coating Dept.
7030 Colonial Highway
Pennsauken, New Jersey
P. W. Bacon -609/665-9364
Kurt Waldmann
Architectural Photographer
1905 N. W. 115 Street
Miami, Florida 685-2898
Lehigh Portland Cement Co.
P. O. Box 16937
Jacksonville, Florida
E. Harold Smith 721-1600
30 / THE FLORIDA ARCHITECT / October 1969

Libbey Owens Ford Company
6660 Biscayne Boulevard
Miami, Florida
William Joyner 758-5529
Masonite Corporation
29 N. Wacker Drive
Chicago, Illinois
J. M. Sheets 372-5642
Michael Winston & Associates, Inc.
11955 West Dixie Highway
North Miami, Florida
Gerald Katz 759-4566
Mosaic Tile Company
6454 N. E. 4 Avenue
Miami, Florida
Allen Kern 751-7551
Murphy Division of Baltimore
Paint and Chemical Corporation
2325 Hollins Ferry Road
Baltimore, Maryland
Edward M. Humbert- 301/837-3030
PPG Industries
Gateway No. 1
Pittsburgh, Pennsylvania
E. A. Lundberg-412/434-2302
Plaza Door Company, Inc.
P. O. Box 1948
West Palm Beach, Florida
Glenn B. Harkins, Jr. -833-5712
Roof Structures of Fla., Inc.
P. O. Box 23221
Fort Lauderdale, Florida
John E. Custer- 563-4114
Southern Vacuum Systems
P. O. Box 10413
St. Petersburg, Florida
Tom Lumpp 898-8007
Spec Sales Corporation
277 East Oakland Park Blvd.
Fort Lauderdale, Florida
Michael Denyes 565-7126
Stanley Works
Artex Window Division
1080 N. W. 70 Street
Ft. Lauderdale, Florida
Larry Privee 942-1420
Berry Doors Division
P. O. Box 2167
Ormond Beach, Florida
George Winfree 677-0285
Sun Sauna of Florida
Suite 3B, 8087 S. Dixie Hwy.
Miami, Florida
J. N. Hall 666-6373
Texas Instruments, Inc.
34 Forest Street
Attleboro, Massachusetts
Leland J. Katz 617/222-2800
Thompson Door Co., Inc.
3300 N. W. 67 Street
Miami, Florida
Gene Hipp 696-5723
Trafla, Inc.
8785 S. W. 129 Terrace
Miami, Florida
Bernard Flaminio 221-9530
Tube-O-Matic, Inc.
P. O. Box 485
North Miami, Florida
A. G. Pedrin -891-1513
U. S. Plywood
3675 N. W. 62 Street
Miami, Florida
W. M. Davis-691-3830
Western Waterproofing Co., Inc.
4924 La Salle
Tampa, Florida
Denton I. Albertson- 877-7646

Vl t l


All of a sudden


costs a lot less!
(When you specify Georgia-Pacific Chateau'" Paneling)
How to add dignity and charm to offices, reception areas,
conference rooms? G-P Chateau paneling! This distinctively
beautiful paneling is masculine. Yet warm. Truly elegant.
The perfect paneling for commercial buildings. But the real beauty
of Chateau is the price: it looks expensive, but isn't. Chateau
paneling is available in Walnut, Birch, Elm, Oak, Cherry, and
Pecan-in select or knotty grades. Ask your G-P representative
for samples. Once you've seen the samples and the price,
you'll see why prestige suddenly costs a lot less!





The Florida Association of the Ameri-
can Institute of Architects has pub-
lished its first annual edition. ARCH-
This quality publication presents sig-
nificant examples of residential, pub-
lic, multi-residential, educational, and
commercial architecture.
Each architect has attempted to reflect
the environmental, natural, geograph-
ic, economic, and social forces of
modern Florida in his structure. We
believe they have succeeded in in-
tegrating these forces while maintain-
ing a sensitive counterbalance between
function and beauty.

Brief expository paragraphs give rele-
vant details regarding the buildings,
but the main emphasis is placed upon
dramatic, imaginative photography
which graphically portrays the sub-
jects. All of the buildings depicted
have been constructed in recent years
thereby assuring the timeliness of the
material. Yet we believe many of these
structures transcend the liniilalions of
fad and fashion and will remain
meaningful for future generations.
This 132 page publication (11" x 13")
is profusely illustrated with both color
and black and white photographs.
For your convenience an order form
appears below.

Please send me copies of "Architecture for Florida Living." The
cost per copy is $4.00 (3.00 for the publication and $1.00 to cover postage and
handling costs). Check or money order should be made payable to FAAIA.

Firm Address


City State Zip Code
Mail this form to: Architecture For Florida Living, c/o Florida Association of
The The American Institute of Architects, Suite 210, 1000 Ponce de Leon Blvd.,
Coral Gables, Florida 33134.




Modern gas heating.
Fresh, clean, economical
heating. Old fashioned
comfort in a contempo-
rary package.
Gas heating puts it all
together. Compact de-
sign. The dependability

of fewer moving parts.
And the lowest cost of
any method of heating.
Your local Gas Utility
representative has some
facts and figures that
will warm your heart.
He's in the Yellow Pages.

Winter Park, Florida

34 / THE FLORIDA ARCHITECT / October 1969





3/Public Relations and Communications

The Office Brochure

The architect's brochure is perhaps the best, and in some
cases the only way that an architect can ethically demon-
strate his professional qualifications to prospective clients.
As such it can be considered to be an essential part of the
architect's professional armament. As a matter of fact,
some clients, particularly governmental agencies and cor-
porations, demand that brochures be submitted by archi-

If they are straightforward and simple, accurate and truth-
ful, brochures can be a credit and an asset not only to the
individual architect but to the entire profession. And
since in so many cases the architect and the architectural
profession will be judged by these brochures, they should
be well planned and attractive in appearance.

But there are pitfalls in the preparation of brochures.
Their contents must comply with the professional stand-
ards of the architectural profession. They must also main-
tain the highest professional relations between architects
and their public and with other architects. Brochures
should be the means to show organization, experience and
general philosophy of architectural offices.

The following guides are suggested for the production of
architects' brochures:

1. The basic requirement is that any brochures or pro-
motional material produced by architects must comply
with the Standards of Professional Practice, AIA Doc-
ument No. J-330. The guides listed below are merely
to enlarge upon and clarify this basic requirement

2. Absolute truthfulness and accuracy must be observed.
The presentation should be simple, straightforward
and direct.

3. In listing "representative work" dates should be
shown, and it should be clearly indicated if the work
is a completed building, a building under construction,
a project in the drawing stage, or promotional or pre-
liminary work. In this regard, photos of representative
work are generally highly desirable.

4. Where listed, "costs" should be actual complete costs.
It should be clearly stated whether they are "complete

project costs" or "construction costs." Areas and units
should go with costs so that full analysis is possible.

5. The amount and type of information given on organ-
ization and staffing would vary with different offices
and perhaps with the type of client each office is
trying to reach. Some of the information which might
be listed is:
a. Physical size and disposition of office.
b. Number and specialties of employees.
c. Education and experience of principals and other
key personnel.
d. Type of work specialized in if any.

6. Where work has been done in association with others,
the exact nature of the association should be clearly
stated and the extent or responsibility should be clearly
defined. "Employment" is not considered to be "asso-

7. The exact nature of relationships with specialists or
consultants, or with other architects listed as "con-
sultants" or "associates" should be clearly defined. The
work of each associate or consultant should be listed
so that the experience and work of each individual is
clearly and readily identifiable.

8. "Consultants" or "associates" not utilized on an exclu-
sive and full time basis within the architect's office
should not be listed as part of the "architect's organi-

9. Work should not be listed by an architect for which
he has not been the principal professional unless
approval has been obtained from the principal profes-
sional, and then only when the relationships are clearly
spelled out.

10. Brochures may contain no self-laudatory, exaggerated,
or misleading statements, nor may they contain testi-

Distribution of brochures should be done on a personal
basis and in general should be limited to persons whom
the architect has had previous professional or personal
contact. The "wholesale" distribution of brochures is
strictly prohibited. M







credits on above structures:
Architects Broleman & Rapp
Structural Engineers Crain & Crouse, Inc.
Electrical Engineer C. Wm. Matten
Mechanical Engineer--Kenneth G. Ross
General Contractors Innanen-Bankston
(Kinneret & Baptist Terrace)
Smith & Sapp (Orlando Central Towers)

Architects -Kemp, Bunch and Jackson
Structural Engineers Smith, Hardaker & Huddleston
Mechanical & Electrical Engineers- Van Wagenen & Searcy
General Contractor- Frank J. Rooney, Inc.

Today, more and more Total Electric buildings are
gracing Orlando's skyline, and the reasons are
SAs an Architect or Engineer you'll enjoy greater
freedom of design, with more usable space, there-
by allowing your clients a higher profit/cost ratio.
SAs a General Contractor you'll be able to build
faster, better and more economically.
SAs an Investor/Owner you'll realize a better
Revenue-producing space and that all important
lower initial cost is possible through the reduction
or elimination of equipment required for old-fash-
ioned energy systems. Most importantly, your ten-
ants will enjoy a more modern, comfortable and effi-
cient atmosphere with electric space-conditioning.
Your turnover will be minimal. So, for greater re-
turn on your capital investment, make YOUR next
building Total Electric and you'll be Standing Tall.
Your inquiries are invited. Just call the Sales Engi-
neering Division of Orlando Utilities, 841-1230
(Area code 305).

Owned and operated by the people of Orlando. Florida, who enjoy ALL its profits.

36 / THE FLORIDA ARCHITECT / October 1969

noise muffler

Solite lightweight masonry units will eliminate up to 50% of room noise with their
smooth, beautiful texture. Sound transmission loss through walls of Solite masonry
has been measured in accordance with American Society for Testing and Materials
E90-66T by Kodaras Acoustical Laboratories. This showed 8"x8"x16" Solite units
with no surface treatment have an STC of 45. Complete results of these tests will
be supplied on request. Solite representatives will also be glad to give you test data
on fire resistance, structural strength, insulation values, and other superior qualities
of Solite lightweight masonry units.

Lightweight Masonry Units and Structural Concrete
Seaboard Coast Line Building, Jacksonville, Florida 32202




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To get the full story on the one
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U. F. C.-Foam is a superior foam insulation which on an
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expensive than poured or matted insulation materials
U. F. C.-Foam is applied from a patented gun within
which the foaming action takes place. There is no
further expansion after the foam leaves the gun. Voids
can be completely filled without fear of subsequent
pressure build-up. It can be applied in any temperature
as easily as spreading shaving cream.
U. F. C.-Foam can be used to fill existing voids through
holes as small as 1 inch, can be applied between open
frames floor, wall or ceiling, or can be foamed
through metal lathe. Once in place it can be smoothed
with a trowel and sheathed over immediately.
A typical between-studs void is completely insulated in
less than 2 minutes.
THERMAL CONDUCTIVITY k factor nominally .2 at
700F mean temperature and 0.18 at 350F mean
SOUND ABSORPTION In plaster walls improves
sound transmission class (STC) from 37 to 44. In dry
walls reduces sound transmission 5 to 7 decibels.
STABILITY unaffected by heat, cold or moisture.
WATER RESISTANCE Its permeability to vapors
precludes accumulations of moisture, making moisture
barriers unnecessary.
*formulated in accordance with the patented Isoschaum process

38 / THE FLORIDA ARCHITECT / October 1969

Permissive Advertising Practices


Newspaper and Magazine

Radio and Television Publicity

Newspaper, Magazine, Radio
and Television Advertising

Brochures, Pamphlets,
Reprints, etc.

Speeches and Panel Discussions

May furnish material concerning par-
ticipation in building projects but
may not stimulate self-laudatory, exag-
gerated or misleading publicity.

May initiate newspaper and magazine
publicity in the public interest and for
the good of the profession.

May participate in radio or TV pro-
grams as part of chapter, region, or
national AIA activity. May participate
as individual Architect if the program
is in the best interest of the profes-

May participate where an endorse-
ment of the product by the individual
Architect is not required . where
the participation is not to the detri-
ment of fellow Architects . where
advertisements (or commercials) pay
tribute to the profession.

Photographs of architects may not be
used in- advertising material except
when special permission has been ob-
tained from the AIA. May not pur-
chase space (or time) in own interest
or interest of the architectural firm.

May produce a brochure or pamphlet
covering facts about the firm and can
use this medium in discussions with
potential clients, provided it is pro-
duced at his own expense and that it
contains no advertisements.

Distribution of these must be limited
to those with whom architect has had
previous professional or personal con-

May speak to public service, commu-
nity and educational groups to better
explain the profession but not to ad-
vertise his own professional avail-

May encourage the use of Architect
credits in newspaper by diplomatic
press relations.

May participate in radio and TV pro-
grams to better explain the profession.

May not advertise by person or archi-
tectural firm in special editions or pro-

May participate in interest of public
and profession. May purchase space or
time in any of the above mediums if
the advertisement is in the interest of
chapter, region or entire profession.
May purchase space in special editions
of newspapers and magazines if there
is no identification of individual
Architects or firms.

May produce brochures, pamphlets,
etc., for purpose of enlightening pub-
lic about the services of Architects
and value of the profession.

May through a Speakers' Bureau par-
ticipate for the express purpose of
better explaining the profession to the
public. U

d -
i, :~:1~'t ii r~ V
36 ~. i ; ~.~.~ ~A
A] JJJ>K ~ I

First Impressions.

The first thing people see when they look at the buildings you design is the paint.
We have a reputation for making good first impressions. A reputation as strong and
lasting as our paint. Inside and outside, Harris Paints have added lasting beauty
to a lot of buildings for a long time.
Made in the South and tailored to the sub-tropical climate of the South, Harris Paints
are fashion oriented in contemporary colors that highlight every structure. They are
mildew resistant and durable. That's why Harris Paints are widely used wherever
corrosion and maintenance protection are required.
In 35 factory operated Harris Paint Centers throughout Florida, trained paint men
provide assistance in every instance where beauty and durability are essential.
No paint manufacturer can offer more.
We feel painting should be a work of art. It should be the final touch of beauty
to every home and building. Assure yourself of a good first impression. Go
out and paint the town . with Harris Paint.

H A R R IS During the convention

COM PANYTampa, Florida 33601, Telephone 813/247-3161
40 / THE FLORIDA ARCHITECT / October 1969


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It is a pleasure for us to work with the
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42 / THE FLORIDA ARCHITECT / October 1969

Guide to Effective Presentation
The architect who is active in his community and AIA
Chapter may have occasion to appear before a govern-
mental agency body to present his views or those of the
chapter or to speak before a civic organization. The pres-
tige and understanding of the profession will be enhanced
if this responsibility is properly handled. If a poor presen-
tation is made, the profession suffers.

Preparation helps in avoiding failures. If the assignment
is on behalf of the AIA chapter the architect should enlist
additional aid. The chapter officers, committee chairmen,
and others (who are well versed in the subject matter),
can assist in preparing outlines and supporting material
(preferably visual aids) for public presentations.

Topics for speeches can be similarly deveolped and dove-
tailed with the PR goals of the AIA chapter. In this
manner speeches by architects can augment chapter activi-
ties and should be effective since the outlines and visual
aids have been pre-planned.

A difficult assignment is representing the AIA chapter at
an emotionally charged public hearing. Yet, it is at these
hearings that the profession has its greatest opportunity
for a favorable public appearance. Such opportunities are
too rare to be bungled.

At these hearings the architect can be demonstrably a
professional. He must appear rational and practical, ob-
jectively weighing the pros and cons of the issue, analyzing
the methods available to settle it, and then recommending
the best solution. His presentation should be given with
scholarly enthusiasm yet be devoid of editorial bombast.
He should avoid obscure terms, use a vocabulary suitable
for his audience, inject humor if feasible, and utilize charts
and pictures where applicable.

The public hearing responsibility is so vital to the pro-
fession that a position paper should also be prepared giving
the chapter's analysis of the issue and its conclusions. This
should be written in a thoughtful and convincing manner,
quoting authorities where appropriate. This will give the
decision-makers (and news media) a permanent record of
the presentation. A synopsis should be stapled to the
front sheet of the position paper giving the architect's
name, chapter affiliation, and the time and place of the
presentation. Frequently, reporters do not have time to
read an entire paper and the synopsis will enable them to
accurately summarize the architect's position.
The following is an outline for the preparation of speeches
and papers prepared by a national public relations firm,
James O. Rice Associates, Inc. of New York. The princi-
ples of speech preparation and delivery described in the
outline are the basis for a good presentation.

I. Your Role as an Author and Speaker
Anyone speaking to a business audience must, to be
effective, capture and maintain interest as a "speaker"
rather than as an "author." The man who delivers his
speech by reading a paper seldom, if ever, meets the
The criticism most frequently directed at speakers is the
tendency to read papers word for word. Such an approach
gives rise to unrest because that type of talk is usually stiff
and monotonous. Audiences point out that they want to
hear a speaker deliver the spoken word which will:

* Highlight key points of the written paper.

* Offer additional information not fully developed in the

Mention other ideas which will supplement the paper
as written.

Two Basic Uses Of Speaker Material

The speaker should, think in terms of two distinct and
different uses of his material.

1. The written paper in the form used for publication in
professional journals, magazines, or in the conference
proceedings; and also used for review by the papers
2. The oral presentation specifically prepared from the
paper for the conference audience as an informal, high-
lighted version of the speaker's ideas.

II. The Oral Presentation
Several techniques can be employed so that the speaker
faces his audience rather than facing his text:
1. A condensed version of the original paper can be
prepared consisting of key words and phrases as well
as whole sentences.
2. Similarly, a detailed topical outline of the full paper
can be developed each phrase being a major concept
or heading.
3. A related technique is to use 3 x 5 or 6 x 9 cards. Each
contains either a concept, or a phrase, sentence, or
paragraph lifted from the paper itself. It is a useful
precaution to number these cards in sequence.
4. If the speaker can feel comfortable only in reading
from the paper as originally written, then the typing
should be, at least, triple spaced. This will make it
easier for the speaker to follow the lines and to look
occasionally at the audience without losing his place.
The type should be large in any case, (jumbo type
or caps).
5. And, when reading, the speaker will find it helpful to
have marked off pauses in each sentence, as:
In any event/the goal is to break up the phrases/in
your presentation/so that there is rhythm/to the
talk./This procedure/reduces the monotony/of a
speech given/at one voice pitch./
The above approach is in contrast to running on rapidly
without change of pace or tone.

III. The Use of Visuals
A. Purposes of Visuals
Visuals aids serve one or all of these purposes:
1. Add drama and thus heighten audience interest.
2. Fasten attention on a significant point and so add
to the learning impact, by combining a "picture"
with the spoken word.
Continued on Page 45 *+

a progress report

to the architectural

profession on SCAN

Both Sides Of The Coin!- Since July, when McGraw-Hill
Information Systems Company assumed direct management
control over SCAN, significant changes have been made in
the SCAN system.

1. Now it's a part of the F. W. Dodge
Division. In addition to SCAN's 22 archi-
tectural representatives, there are more
than 300 Dodge reporters helping to
gather information and plans for de-
livery to one of 22 SCAN filming centers.

2. For architects who now participate
(and that includes almost every firm),
SCAN offers wider distribution of plans
and specifications, particularly to those
hard-to-reach vendors and suppliers of
special services; plus a closer control
over the distribution of your bidding

3. Distribution records kept on bidding
documents that go through the SCAN
system provide the architect with a
means of checking, when necessary, to
determine if every trade and supplier
has received the plans.

4. The time-consuming and costly
process of distributing and accounting
for bidding documents is materially re-
duced when the SCAN system is utilized.

5. Distribution of addenda -a major
problem for all segments of the con-
struction industry-is greatly simplified.

Because SCAN has accurate records of
those who receive its film, it is able to
notify every recipient of changes as they

6. Major changes in the SCAN produc-
tion process have enabled SCAN to
materially reduce the time necessary to
film, process, and mail the documents.
During the month of April, 94.30'o of all
jobs were distributed with more than
one week's lead time prior to bid closing.

7. Increased coverage means a growing
acceptance of SCAN. Coverage is climb-
ing rapidly. So far, 810/o of all projects
over $100,000, put out for competitive
bids, are filmed and distributed each
month by SCAN. In March, 1,877 proj-
ects were filmed, and 2,800 subcon-
tractors and suppliers received copies
of the film; in April 2,009 projects were
filmedand 32,000 copies were distributed.

8. Fewer calls, greater accuracy-ben-
efit architect and supplier alike. With
film in hand for ready referral, suppliers
can relate their products to the projects
accurately, thus reducing the number of
interviews an architect must schedule to
clarify product or installation problems.

First in a Series of Progress Reports to Architects on the Improved SCAN System.

For all architects, SCAN is a better way
to distribute plans and specifications.

It offers tighter control.
It reduces blueprint costs.
It's a better way to reach special

For those who measure or count to bid,
filmed plans provide a ready reference
in the office where technical help is

More accuracy in relating prod-
uct to project.
Fewer calls to the architect for

Subcontractors and building materials suppliers
can study architects' plans and specifications
in their own offices by using the DODGE/SCAN
Microfilm System.


44 / THE FLORIDA ARCHITECT / October 1969


Effective Presentation,


3. Simplify the presentation of what otherwise might
involve complex or distended narration.

B. Good vs Poor Visuals

Good visual material to illustrate a paper can con-
tribute greatly to its quality. On the other hand, visuals
consisting of fine, dense lines or words or figures can
be an irritant. Material should be be clear, not too
detailed, and its image visible and easily understood
or read from all parts of the meeting room. If slides
are used, 3V2 x 4 are the most suitable.

C. Key Points In Slide Preparation


Use typewritten forms.

Display too many figures
or too much information.

Use too many slides pro-
jected in rapid succession.

Draw complicated scale
captions, involved curve
labels, too many separate

Present more than one
main idea per slide.

Show complicated mech-

Use dark photographs.


Blow up one portion and
enlarge in bold lettering.

Extract just 6-8 lines and
allow white space be-
tween each line.

Select a few of the most
important slides and per-
mit audience to absorb.

Use simple graphs, bar
charts with 3 or 4 lines
per chart.
Express in steps with sep-
arate slides for each or
give secondary ideas verb-
Divide into several slides
with blow-ups of each im-
portant position.
Consult professional pho-
tographer on suitable
lighting and concentrate
picture on portion to be

D. Desirability Of Handouts

Better than slides, in many cases, are duplicated hand-
outs distributed to the audience before the paper is
presented. Material such as forms, charts, and tables
are ideal for handouts. Audiences appreciate the take-
home papers. It is, of course, desirable that the speaker
provide a set for each member of the audience. Hence,
he should obtain an estimate of the potential size of
the group.

E. Speaker Responsibility For His Slides

To insure that the use of visual material, whether
slides or handouts, will go smoothly, it is wise to advise
of your plans well in advance of the meeting.

If a speaker uses slides, he is responsible for their
preparation and transportation. After his session, he
should pick them up from the projectionist.

IV. The Written Paper

A well-written paper has unity, clarity and conciseness.

To achieve these effects, the writer must obviously do
some advance thinking about its organization and scope.
Many follow these steps:

A. Develop An Abstract.

Write a description of the paper in about 100 to 150
words stating its scope, objectives and brief highlights.

B. Detail A Complete Outline.

Then, write an outline of the points to be covered as
detailed as you wish to make it.

C. Write The Paper.

Then, proceed to the paper itself, keeping the follow-
ing points in mind:

1. Deal in specifics rather than generalities (give par-
ticulars-such as costs, percentages, etc. of loss,
gain, change).

2. Describe the why and how, and not just what was

3. Broaden the implications of the subject beyond the
immediate application. Try to develop principles,
advantages, disadvantages, or cautions of which the
audience should be aware.

4. Describe what was not successful and why.
5. Avoid apologies for your lack of expertise in the
subject area, the lack of time for preparation, or
any other statements which immediately cast your
talk in a negative framework.
6. At the opening do not run on excessively with
introductory remarks or generalizations. Get quick-
ly into specifics of the assigned subject.
D. ALLOW plenty of time for writing the paper.


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(904) 677-4432
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P. O. Box 442
375 S. E. Second Avenue
Delray Beach, Florida 33444
(305) 278-1645

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P. O. Box 8452
360 W. Grant Street
Orlando, Florida 32806
(305) 425-3467
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(813) 955-1595
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P. O. Box 5708
20th and Elmwood Streets
Tampa, Florida 33605
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Crosby Builders Supply Co.
P. O. Box 1508
1135 18th Place
Vero Beach, Florida 32960
(305) 562-6536

46 / THE FLORIDA ARCHITECT / October 1969

Films About Architecture
and Urban Design
The AIA has a brochure listing
many films about Architecture
and Urban Design which can be
used as an informal guide in
planning AIA Chapter public re-
lations programs, especially as it
relates to Chapter meetings for
civic and educational groups. A
few of the available films are:

A City Reborn
The Changing City
Housing and Nature
Open Space, Going-Going
Townscape, Rediscovered
Why Man Creates
The City Heaven and Hell
The City, Cars or People
The Heart of a City
How To Live in a City
The Noisy Landscape
One Way
The Best We Can Do
Right of Way
The title of the brochure, avail-
able from the Institute, is "A
Checklist of Films About Archi-
tecture and Urban Design" and
it contains a brief description of
films and where they may be ob-
tained on a loan basis.



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48 / THE FLORIDA ARCHITECT / October 1969

Public Relations for the Small Office

The purpose of a pubhli relations program for the archi-
tectural office is to help the architect promote his art, his
profession, and himself.
An effective public relations program is designed to exploit,
consistently and on a meticulously professional level,
* the architect's services
* the architect's views
* the architect's civic activities
* the architect's clients
* the architect's office
If the architect has nothing of value to offer on any of
these elements, he lacks the substance for an effective
public relations program; if attempted, it will accomplish
little or nothing. A similarly ineffective program may re-
sult if the architect, having something to show and say,
does it in one-shot or sporadic fashion. Continuity is
necessary. It would be hard to name a well-known Ameri
can architect in the past 25 years who has not demon-
strated considerable skill and tenacity in making his work
and name known to the public.
The purpose of this booklet is to indicate how the prin-
cipal of the small architectural office can use his resources
to create a public relations program for his firm. We will
assume that you are the architect in question, that you
practice with one or two draftsmen and a secretary as
employees, that you are competent in your practice and a
reasonably good designer, and that you are willing to
budget an absolute minimum of half a day a week to
your public relations program. Many firms, of course, find
it desirable to spend a good deal more time than this.
Concept and Tools
Public relations is defined as the practice of evaluating
your services in relation to public wants and needs, identi-
fying your services with these wants and needs, and com-
municating this state of identification to the people on
whom you depend. Thus, we have three key conditions -
evalution, identification, and communication--and any
program of any size and purpose can be measured against
The first step, then, consists of evaluating your assets.
Ideally, these would include buildings worthy of publicity,
opinions on community design problems that serve the
public interest, memberships in civic or service clubs
that broaden your contacts in the business community,
cooperative clients who can be exploited for mutual bene-
fit, and an office that reflects the same principles of good
design that you preach.
Properly handled ,these assets can be converted into
* speeches
* articles
* releases
* photographs
* brochures
* presentations
* exhibits
The key to success in any public relations program, how-
ever, lies in the fundamental word mentioned a moment
ago identification. Think of the communications appa-
ratus as a series of transmitters and the public or given
segments of the public as receivers. Nothing will be heard
until the transmitter sends a message. Nothing still will be

heard unless the message is on the same frequency as the
This is a very simple axiom which many people have a
hard time applying to themselves. You can only interest
people in what you do, show, or say by placing your
message in their terms and in the specific areas of their
interests. Everything you have to offer should be viewed
in this perspective before you try to translate it into
Two additional points can be useful at this stage: (1) The
only "image" you can convincingly project is your own.
The only thing that any public relations program can do
for you is to shorten the length of time it takes people to
recognize you for what you are. (2) Remember that you're
a professional in architecture, not in public relations. Don't
try to imitate what you think is promotional writing or
presentation. In speaking, writing, and contacts with edi-
tors and others, express yourself clearly, factually, and as
simply as possible. Eschew jargon, particularly those words
which have one meaning generically and another in the
semantics of the profession. "Function," if applied to
style rather than social purpose, is an example.
The Building As Publicity
One of the problems of the profession is that the average
layman still views a building according to its cosmetic
interest. He should, of course, evaluate it in terms of how
well it serves its social purpose, how efficiently it operates,
what it means financially to the owner and community,
whether it represents an improvement over what it re-
placed, and how well it fits into the neighborhood and
the community. You can serve yourself and your profes-
sion by bringing out these points when you call public
attention to your building.
The usial building story narrates the volume of space,
contract cost, and construction details. Often, the archi-
tect supplies this information and then is offended when
the item is published with his name snipped off the
bottom. Often, he has only himself to blame. It is basic
to news writing that the interest of the story diminishes
from top to bottom. This is done so that, in fitting stories
into a page form, the makeup man can discard lines of
type from the bottom of the piece without robbing it of
The architect runs this risk when the story discusses only
the "what" and never the "why" of the design. If you can
explain convincingly why you did it the way you did and
what specific advantages resulted, you can often write
yourself into the story so that you become an integral part
of it. Can you, because of the form, lighting, fenestration,
or sequence of spaces, validly explain why the people who
occupy the building wil enjoy a superior quality of space?
Will your planning of spaces create business advantages;
i.e., a shorter work-flow, a higher rental-to-service ratio?
Does your use of structure and materials speak of fiscal
responsibility; i.e., a choice among structural systems that
creates additional space and saves the owner money; selec-
tion of materials on a comparative cost basis, that can be
demonstrated? Can the form of the building be identified
as a logical contemporary evolution from a distinguished
past? Did the design solution overcome a tough site prob-
lem without extensive grading? It is in these areas that
the architect can, without slipping into the ooze of huck-
sterism, demonstrate his competence as artist and profes-
Continued on Page 52 3

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Fort Smith:
Afco Metals, 3115 South Zero Street (72901)
(501) 646-7331
Little Rock:
Afco Metals, 1423 E. Sixth Street
P.O. Box 231 (72203) (501) 372-6261
Chase Metals Service
1499 Bayshore Highway (94010) (415) 871-9720
Esco Corporation
1280-65th Street (94608) (415) 654-2732
Los Angeles:
Chase Metals Service
6500 East Washington Blvd. (90022) (213) 723-5351
Esco Corporation
6415 East Corvette Street (90022) (213) 723-8601
Reliance Steel & Aluminum Co.
2537 East 27th Street (90058) (213) 583-6111
Chase Metals Service, 4100 East 52nd Ave.
P.O. Box.5748 T.A. (80217) (303) 399-1190
Esco Corporation
3940 Grape Street (80207) (303) 388-5901
Edgcomb-Milford, Inc.
950 Bridgeport Avenue (06460) (203) 874-1631
Chase Metals Service
40 East Farm Street (06704) (203) 756-9440
York Corrugating Company
1933 Montana Ave., N.E. (20002) (202) 526-3720
Stainless Steel Service & Supply
4290 N.W. 37th Court (33142) (305) 635-2576
Stainless Steel Service & Supply
5316 E. Henry Ave., (33610) (813) 626-5111
Chase Metals Service
695 Stewart Avenue, S.W. (30310) (404) 755-5731
Esco Corporation
630 South Queen Street (96805) (808) 583-689
Production Steel Company of Illinois
2801 W. Roosevelt Road (60153) (312) 345-0200
Chase Metals Service
5401 West Grand Avenue (60636) (312) 889-4000
Jones & Laughlin Steel Service Center
P.O. Box 7400-A
2250 West 47th Street (60680) (312) 847-1600
Chase Metals Service
1609 Oliver Avenue (46221) (317) 637-1543
Jones & Laughlin Steel Service Center
P.O. Box 1053
545 W. McCarty Street (46206) (317) 631-8311
Jones & Laughlin Steel Service Center
P.O. Box 26, Okolona Branch
6901 Preston Highway (40229) (502) 969-2371

New Orleans:
Chase Metals Service, 1000 South Jefferson Davis Parkway
P.O. Box 13278 (70125) (504) 486-5441
Afco Metals, Slack Industrial Park
P.O. Box 6716 (71106) (318) 865-2309
Copper and Brass Sales
6555 E. Davison (48212) (313) 365-7700
Jones & Laughlin Steel Service Center
12301 Hubbell Avenue (48227) (313) 837-0470
Grand Rapids:
Copper and Brass Sales
1310 Scribner, N.W. (49504) (616) 459-8201
Madison Heights:
Chase Metals Service
29333 Stephenson Highway (48071) (313) 548-1610
Chase Metals Service
537 Seventh Avenue, North (55411) (612) 336-4661
National Steel Service Center Inc.
3225 Como Ave., S.E. (55414) (612) 331-4300
Vincent Brass & Aluminum Co.
124-12th Ave., South (55415) (612) 339-7361
North Kansas City:
Chase Metals Service
1444 Vernon Street(64116) (816) 842-7475
St. Louis:
Chase Metals Service
4641 McRee Avenue (63110) (314) 776-3111
Chase Metals Service
55-60 58th Street (11378) (212) 894-0500
Edgcomb Steel Company
Box 21036 (28206) (704) 375-3361
Carolina Steel Corp.
P.O. Box 20888 (27420) (919) 275-9711
Edgcomb Steel Company
Box 21167 (27420) (919) 275-8421
Chase Metals Service
11180 Southland Road (45240) (513) 825-3030
Jones & Laughlin Steel Service Center
11501 Reading Rd. (45241) (513) 771-5500
Chase Metals Service
5171 Grant Avenue (44125) (216) 441-4100
Copper and Brass Sales
5755 Grant Avenue (44105) (216) 883-8100
The Decker-Reichert Steel Company
4500 Train Avenue (44102) (216) 281-7900
Jones & Laughlin Steel Service Center
16500 Rockside Road (44137) (216) 475-3000
Copper and Brass Sales
80 Commerce Park Drive (45404) (513) 233-9030
The Decker-Reichert Steel Company
3611 Henricks Rd. (44515) (216) 792-5263

Patterson Steel Company
801 North Xanthus
P.O. Drawer 2620 (74101) (918) 583-5881
Esco Corporation
1464 West Sixth (97402) (503) 342-4491
Esco Corporation
2141 N.W. 25th Avenue
P.O. Box 9566 (97210) (503) 228-2141
Esco Corporation
2475 N.W. Vaughn Street (97210) (503) 226-7341
The Decker-Reichert Steel Company
1625 Ash Street (16512) (814) 454-2446
Chase Metals Service
4250 Wissahickon Avenue (19129) (215) 223-5800
Edgcomb Steel Company
Box 6055 (19114) (215) 639-4000
Chase Metals Service
1001 Brighton Road (15233) (412) 231-7900
Jones & Laughlin Steel Service Center
P.O. Box 9520
1701 William Flynn Highway (15223) (412) 961-0100
Edgcomb Steel Company
420 Memory Lane (17405) (717) 755-1923
Chase Metals Service
P.O. Box 6027 (02904) (401) 724-7300
Metal Distributors, Inc.
P.O. Box 9435 (29201) (803) 776-0200
Edgcomb Steel Company
Box 8855 Gantt Plant (29604) (803) 277-6011
Afco Metals, 3080 Fleetbrook (901) 332-5886
Jones & Laughlin Steel Service Center
P.O. Box 272, #1 Auction Avenue (38101) (901) 527-5271
Jones & Laughlin Steel Service Center
P.O. Box 7291, South Station,
1898 Herron Drive (37210) (615) 255-1246
Chase Metals Service
5052 Sharp Street (75207) (214) 631-4380
Moncrief-Lenoir Manufacturing Company
4025 Singleton Blvd.
P.O. Box 21245 (75211) (214) 339-8311
Moncrief-Lenoir Manufacturing Company
% Mile West State Highway
P.O. Box 1927 (78550) (512) 423-1633
Allied Metals, Inc.
P.O. Box 18038 (77023) (713) 923-9491
Chase Metals Service
16 Drennan Street (77001) (713) 228-9031
Moncrief-Lenoir Manufacturing Company
2103 Lyons Avenue, P.O. Box 2505 (77001) (713) 225-1441
Moncrief-Lenoir Manufacturing Company
2002 Avenue A, P.O. Box 288 (79408) (806) 747-3148
San Antonio:
Moncrief-Lenoir Manufacturing Company
701 San Fernando Street
P.O. Box 7428 (78207) (512) 225-2981
Moncrief-Lenoir Manufacturing Company
1110 Industrial Blvd.
P.O. Box 707 (76501) (817) 773-6863
Esco Corporation
1131 S.W. Hanford Street (98134) (206) 623-4160
Esco Corporation
1327 North Washington Street (99205) (509) 325-4507
A. M. Castle & Company
3000 N. 114th Street (53222) (414) 771-6800
Chase Metals Service
6030 North 60th Street (53218) (414) 466-7901
Fullerton Metals Co.
3400 S. Hanson Ave. (53207) (414) 481-6900
National Steel Service Center Inc.
7550 S. 10th St. (53154) (414) 764-4200

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Public Relations for the Small Office continued

Handling The Story
A story or picture about any significant building might be
published in the community newspaper when it is first
announced, when a rendering is prepared, when ground is
broken, when it is completed, when (if the building war-
rants it) it is dedicated, and often after enough time
has gone by so that its operation can be evaluated.
Who offers the story to the newspaper? That depends on
what it is. If it's a house, obviously you'll do it. If a church,
discuss it with the pastor. He may be happy to have you
do it, and you may be better off that way. If a school, it
may come from you or the school board. If it's the latter,
be sure that you give the designated aide the design
rationale as well as the physical details. The same type of
situation will often apply for a rental structure. Often, the
realtor will be in charge of publicity and he will have a
professional prepare it for him. Be sure again, that he
has the design rationale; he will quickly see its value if it
convincingly explains why his rental space is of especial
Remember that nearly every building owner with the
exception of some householders -wants publicity on it.
The pastor wants to keep his church in the eyes of the
congregation; the banker wants to attract deposits; the
investor wants to rent space in his apartment house or
office building; the university wants to hold the interest
of the alumni. You can work with almost any client on
publicity that will benefit both of you.

Release or Fact Sheet
If you want to study newswriting style and analyze what
editors consider as newsworthy, clip all of the building
stories that appear in your newspaper for a month or so
and then compare them. It may give you a valuable new
understanding of what is published and in what manner.
When you have a story on a new building for a city or
building page editor, phone him first, briefly describe
what you have in mind, and ask him how he'd like to
have the data. He may prefer that you simply send him
a fact sheet, which explains under logical headings and in
detail what there is to know about the building. Be sure
you recite at the top the name, address, building type,
size, and timetable, contract cost, and identification of
owner, architect, and builder. (Be sure all of this informa-
tion has been cleared first with the owner.) Then cover
salient design features and construction data and details.
Write the information clearly and simply, avoiding adjec-
tives unless they are necessary.
Unless you have an extremely brief item to offer, it is
better to stick to the fact sheet technique rather than
trying to write a release. If the former is the case, however,
remember simply that the first paragraph of any straight
news story usually answers in one or two sentences the
questions who, what, when, where, and why. When you
mention when, be sure to indicate time of day, if any;
day of week, and date. If mentioning where, give the full
address. Other pointers: Type, ditto, or mimeograph all
copy. Double space. Send editors no carbons. Make sure
the fact sheet or release carries your name, address, and
telephone number so the recipient can quickly get addi-
tional information if he wants it.
Use good glossy photographs, taken by the best profes-
sional photographer you can find. Tape a caption to the
photo. Don't write on the back of the print. Don't try
52 / THE FLORIDA ARCHITECT / October 1969

to force use of your name by copyrighting the photo or
rendering. It will only reduce the probability of publica-
If you think you have a distinguished building, have some
extra photos made, including, if warranted, color shots.
You can later offer prints with an article to the leading
trade magazine published on the building type; send
photos to an architectural magazine; use several for your
brochure, and have slides made to add to your presenta-
tion file.
Don't neglect the possibilities of trade magazine publicity.
A given building might be discussed in a newspaper story,
again in the local Chamber of Commerce bulletin, again
in the owner's company house organ, and again--in
greater detail--in a major "vertical" magazine ("Over-
view" or "School Management," for example, in the
school field; "Chain Store Age" in the chain store field,
etc.). In dealing with business and consumer magazines,
write the editor a note first, outlining briefly the story
you have in mind. Then be guided by his response.

The Civic Issue
An architect, by training and experience, is (or should be)
qualified to make a valuable contribution to the commun-
ity by applying his knowledge of environmental design
needs to its problems. He might do this by taking a per-
sonal stand on a civic issue affecting planning and design;
by making a speech before a trade, civic, or service organ-
ization, or by testifying at a municipal hearing. He can
and should lend his individual strength to the collective
strength of his AIA chapter for the profession's and com-
munity's benefit.
In terms of what he can do himself, his best opportunities
may lie in public speaking. If, for example, he finds that
a friend belongs to a club that regularly invites speakers
on a variety of subjects, he might simply tell him that
he'd be interested in making a talk on architecture.
Here the vital question of identification enters the picture
again. A talk about Renaissance church architecture might
fascinate a church group or historical society, but it will
have the buoyancy of a lead balloon to Rotary. Converse-
ly, the latter organization may listen avidly to a talk about
urban redevelopment as a stimulus to business or how
architecture can create better store merchandising. But
neither would fit the occult requirements of the local art
society. Call your shots.
The best way to make yourself known to the business
community, obviously, is to join its organizations. This is
the time-tested technique of the doctor and lawyer. It not
only creates many opportunities to speak on architecture;
it gives you a chance, ultimately, to influence important
groups toward making sound civic decisions. It also broad-
ens your circle of acquaintances and friends and, therefore,
your list of prospective clients.
In making speeches, don't overlook the use of visual aids.
Architecture is a visual medium and the use of slides,
available films, filmstrips, etc., can do much to help you
hold your audience's interest. If you have a friendly pro-
gram chairman, it's also a good idea to ask him to plant
a couple of questions from the audience at the end of the
talk. In free-flowing q-and-a, the speaker has a chance to
involve his audience in a way that can't be done by formal
presentation alone.

If the idea of speaking interests you but you feel you lack
direction on what to do and how, write the public rela-
tions office at the Octagon and ask for a speech and
feature material kit and a list of available films and litera-
ture. Examine the material and then decide which part
of it interests you most, how you can add your views to
the basic material, how many speeches it gives you, and
how you can best illustrate them. Then get a list of local
civic and service clubs from your community Board of
Trade or Chamber of Commerce and match your speech
subject matter against the known interests of the various
organizations. Among the lists of club officers you may
find friends or acquaintances you can contact. If not, and
you feel reluctant to write letters announcing your willing-
ness to speak on specified subjects, you can advantageously
tell the public relations chairman of your AIA chapter
about the research you've been doing. If you're in good
standing as a solid citizen, the chances are that he'll be
happy to make the contacts in the name of the chapter
and put you and a few other members on the community
lecture circuit.

Radio and Television
Radio and television are available infrequently to the
architect for expression of his views. The best chances for
this lie through contacts made by the AIA chapter. This
booklet, as previously stated, is written for the small-office
principal who must carefully budget his time and re-
sources. The amount of time that might be devoted by
the individual to landing himself on a public service or
interview show would probably be better spent doing
something else.

The Architect's Office
Four things might be said about the architect's office-
its appearance, its manners, its brochure, and its presenta-
tions. It seems obvious that any design profession should
reflect good design in its practitioners' offices. Unfortun-
ately, this, too often, is not the case. It isn't necessary
and it may even be undesirable for an architect's office to
be lush. But there's no reason why it can't be attractive,
orderly, and convey a quality of liveliness, modernity, and,
perhaps, surprise. A small budget is no excuse. Paper,
balsa wood, paint, and small lighting fixtures aren't

There also is no reason why clients and prospective clients
should be mistreated when they telephone. An architect
might do worse than have a friend or two telephone him
as a test and see how the caller is treated by the person
who answers. Nothing is more irritating than to ask if
someone is in and have the secretary demand, in response,
"Who's calling?" The least she can do is first to admit
that he's in so that you know you have a fair chance at
him. This treatment, of course, is no worse than that
accorded callers by the architect who customarily answered
queries about house design with the blunt reply, "I don't
do houses." While the caller was examining this courtesy,
he was further rewarded by hearing the phone hung up.
An examination of the brochures of leading architectural
firms is always an interesting experience. One's brochure
features the central-casting types; each principal's features
exactly fit his specialty. All are shown in shirtsleeves and
the eyes of every man burn with zeal. It seems to work
well for this particular firm. Another firm exhibits unmis-
takably in its brochure its solidity, years of reliability, and
the plodding conservatism of its work. A third shows only
the best examples of his work in any category, and adds
interest to his brochure by stating his own, highly per-

sonal philosophy toward architecture. He also incorporates
a chart at the end which breaks down the architect's and
client's various areas of responsibility. All three are finan-
cially successful. Perhaps it is because, regardless of differ-
ing talents, skills, and philosophies, all three work at it,
both on the drawingng board and in the marketplace.

Every architectural firm with something worth showing
should have its own brochure to give to interested busi,
nessmen, school boards, church vestries, and other pros-
pects. The prime need is for flexibility. A brochure even
three years old might be out-of-date; a permanent binding
is usually undesirable. A plastic spiral or other type of
flexible binding will allow pages to be added or subtracted.
What should a good brochure contain? Good graphic
design, a statement of the firm's philosophy, the names,
identification, photos, and professional histories of the
principals; pictures, floor plans, site plans, and basic data
on its buildings, which can be separated into categories if
there are enough of them, testimonial letters, awards,
clippings, and other documents which reflect favorably on
the firm; and a description of the firm's services and
handling of a typical project, with supporting photographs.
On some occasions, and if available, it might be well to
accompany the brochure with a laminated binder con-
taining detailed construction progress photos of a project
similar to the prospective client's. While these would
be expensive to photograph on your own, the general
contractor will frequently have such pictures taken, and
extra copies might be arranged.

The Ethical Boundary
The Mandatory Standards of the AIA forbid any member
to engage in paid advertising, which means simply to buy
space in a publication or time on radio or television to
advertise his services. The indiscriminate distribution of
brochures, publicity reprints, and similar material is also
considered to be paid advertising by the Board of Direc-
tors. The key word here is indiscriminate. In a 1957 ruling
on the question of circulating such material, the Board

". .. Brochures containing factual information concern-
ing an architect's work; reprints made at the architect's
expense, or in his behalf, or items in the public press; and
announcements, reports, analyses, and descriptive data
relating to an architect's work shall not be considered to
be paid advertising, provided their direct distribution by
the architect is limited to those persons with whom the
architect has had previous professional or personal con-

The reasoning behind this is clear. The professional should
be able to present examples of his work to his client in
the most effective manner, but he should not place him-
self in the position of a vendor in doing it. In short, his
brochure or mailing should not wind up in a stack of
unsought promotional mail on the desk of a stranger.
Professional status is, in itself, a formidable competitive
advantage; it should not be thoughtlessly eroded.

One other admonition is important. Under the Stand-
ards, the architect may not engage in "self-laudatory,
exaggerated, ot misleading" publicity. In short, he may
not tell an untruth about himself or his work, equivocate,
or say that he's a distinguished designer. The account he
gives of his work, his buildings, or himself must be factual
and untainted by self-praise. He must also see to it that
any person or agent who handles publicity for him abides
by the same rules. N



Perdido Bay Country Club Estates,
near Pensacola, Florida, is a modern,
planned community. Situated on 2500 acres,
it boasts relaxed living and complete
recreational facilities. And it is all electric...
including the modern cooking equipment
in the fashionable country club.
The electric distribution system,
by the way, is underground.

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54 / THE FLORIDA ARCHITECT / October 1969

I a ~,

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Modern residential

and resort complex

chooses total electric for

"luxury and carefree living."
Alden R. Loosli, developer of Perdido Bay Inn and Golf Club,
found Total-Electric Living the best design. In his own words, "This
is a large project and the decision on the source of energy was a big
o .m one. I feel that the All-Electric plan completed the concept of lux-
ury and carefree living we wanted to provide for our customers."
Nothing else can contribute so much to the feeling of luxury,
at such moderate cost, as modern, Total-Electric design. Your
client wants the comfort of reverse-cycle air conditioning...the
convenience of quick, constant hot water delivered from a safe,
flameless electric water heater...the cool, clean kitchen that goes
with a flameless electric range... the freedom to add new electrical
work-saving appliances that goes with Full Housepower
Wiring. In short, your client comes to you wanting All-
Electric Living. Offer it, and you'll find it easier to make Florida's
the sale. And easier to get along with the new homeowner |
after the sale, too! Electric
Your local electric utility company will be glad to work 'olpaile
with you in making the Total-Electric Plan help you see Innies
and profit. Just ask. Taxpaying,Investor-Owned

...... ....- .. .
tj --IT

S" . .: ... 4,

56 / THE FLORIDA ARCHITECT / October 1969


Florida District Agents -
Vacuum Cleaning Systems
Turbo Compressors
Tubing and Fittings

3152 N.W. 7th STREET
Miami, Florida
Phones: (305)
642-3912 642-3933

Church Bells Carillons Tower
Clocks Aluminum Steeples

Solid Wood Church Seating -
Chancel Furniture

"Telephone Collect, Anytime- For Data"

915 Hunting Lodge Drive
Miami Springs, Florida 33166
305 888 1080
Serving All Florida and Southern Alabama

Be sure your architect
has the letters

after his name. These letters signi-
fy that this architect has pledged
to practice his profession accord-
ing to the mandatory standards
of the American Institute of
The AIA is a professional organi-
zation for architects which was
founded over one hundred years
ago. Membership is not automa-
tic upon being granted registra-
tion to practice as an architect,
nor are all architects required to
be a member. The AIA does not
act as a registration agency, but
architects who join are pledged
to provide a high quality of pro-
fessional service. By-laws of the
Institute provide for action
against a member who acts in an
unprofessional manner. Invest
wisely in the comprehensive serv-
ices of an architect who bears the
letters AIA after his name.


1.L A A
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".-, .

A chitectu ral






Robert Duncai Braimi
P.O. Box 7762
OrLmndo. Florida 328U4
305 i 841 3304 e messes Is
1'305 1 424-8468 I residence I

Kurt II'aldnmiani
1905 N.h'. 115th Street
Miami, Florida 33167
S305 685-2898


Advance Engineering Models. Inc.
Peter Manters
3034 N.E. 12th Terrace
P.O Box 0426
Ft Laiuderdale, Florida 33310
,305 564-7555

Orest associatess
2921 S.Il'. 27th Avenue
Miami, Florida 3.1133
i3051 446-8159


Orest Associates
2921 S.It'. 27th .-venue
Miami, Florida 33133
(3051 446-8159


California Redwood associationn
617 Montgomery Street
San Francisco. Califorma 94111
(4151 392-7880


Southside Blueprint Service, Inc.
1024 Kings .-rvenue
Jacksonville, Florida 32207
19041 298-0575


Florida Portland Cement
Division of General Portland Cement Co.
1111 North II'estshore Blvd
P.O. Box 1528
Tampa. Florida 33601
I813) 872-7777

Branch Location
Suite 907
Dupont Plaza Center
P.O. Boy 44-336
3hami, Florid. 33144
1305) 377-0456


.lack Epperson Crane Service, Inc.
4300 S.It'. 75th Avenue
P.O. Box 7274
Miami. Florida 33155
13051 223-1200


State Contracting Corp.
P.O. Box 1912
310 N. Rome
Tampa, Florida 33601
(8131 253-5321

Stobs Bros. Construction Company
7010 N E. 4ti Court
Alami, Florida 33138
1305) 731.1692


intone Painting & Dec -rating. Inc.
1.15 N.E Ist .r4erne
Hallandale, Florid. 33009
(3051 929-6289 (Brou'ardi
1305 944-1720 I Dade


Advance Engineering Models, Inc.
Peter Aanners
3034 N.E. 12th Terrace
P.O. Box 8426
Ft. Lauderdale. Florida 33310
1305. 564-7555


Advance Engineering Models, Inc.
Peter Manners
3034 N.E. 12th Terrace
P.O. Box 8426
Ft. Lauderdale, Florida 33310
1305) 564-7555


City Gas Company of Florida
955 East 25th Street
Hialeah, Florida 33010
(305) 691-8710


Richard Plumer Business Interiors, Inc.
155 N.E. 40th Street
Miami, Florida 33137
(305) 751-9775


Robert Duncan Braun
P.O. Box 7762
OrLando, Florida 32804
13051 841-3304 (messages)
(3051 424-8468 residencesl

Kurt i'aldnhriin
1905 N.It'. 11 5thill Street
Miami, Florida 33167
(305) 685-2898


California Redwood associationn
617 Montgomery Street
San Francisco, California 94111
(415. 392-7880



The Formetal Company, Inc
P.O. Box 2068
Orlando, Florida 32802
'3051 841-6355


Citv Gas Company of Florida
955 East 25tli Street
Hialeah, Florida 33010
1'3051 691-8710



tlas Chemical Company
4801 N.I'. 77thl Avenue
Miami, Florida 33144
'305.1 888-1431

II'. R. Grace & Company
Construction Products Division
3540 N.E. 12th A venue
Ft. Lauderdale, Florida 33308
(305) 565-4531

Architectural Representatives
Dennis Rice
3540 N.E. 12th .venue
Ft. Lauderdale. Florida
(3051 565-4531

Neal Dixon, Jr.
4315 Lucera Road
Jacksonville, Florida
(904) 389-2045

Leslie Daniels
1900 San Souci Blvd.
North Miami, Florida
(305) 949-6889

Riggs MAonrott
6772 16th Avenue, North
St. Petersburg, Florida
(813) 896-2626

Charles Rowlson
1420 iloma .lrenue
l'inter Park, Florida
(305) 644-1236


Lamberr Corporation of Florida
20 North LobernI
P.O. BLox 2226
Orlando. Florida 32802
305.1 841-2940

MAIte Bulder;
2490 Lee Blvd.
Cleveland. Ohio 44118
'2161 371-5000

Architectural Representative
John C. Weber
225 S.Ih'. 21st Terrace
Ft. Lauderdale. Florida 33312
S3051 587-6734

1. L. Boyd
1914 Beachuvauv Road
lacksonille. Florida
,9041 359-6357

WIilham Fuller
21015 Coral Sea Road
Miami, Florida 33157
,'3051 947-5539

Robert D. Board
999 t'oodcock Road
Suite 302
Orlando, Florida
305j 841-4410

Ed Zhun
5445 Mariner Street
Krogerama Bldg.
Suite 304
Tampa. Florida
(8131 877-9455


Lambert Corporation of Florida
20 North Cobum
P.O. Box 2226
Orlando. Florida 32802
,3051 841-2940

rlas Chemical Company
4801 N I'. 771h avenuee
Miami. Florida 33144
'305.1 888-1431


Lambert Corporation of Florida
?0 North Cobursi
P O. Box 2226
Orlando. Florida 32802
S3051 841.2940


Lambert Corporation of Florida
20 Nortll Chburn
P.O iox 2226
Orla.do. Florida 32802
J305 I 41-2940


Lambert Corporatron of Florida
20 North Cobumn
P.O. Box 2226
Orlando, Florida 32802
3.1051 841-2940


Southern Prestressed Concrete, Inc.
P.O. Box 2338
Pensacola, Florida 32503
S9041 476-6120

Architectural Representatives
E. 0. Roggenbuck, Jr ,.sst. Sales Mgr.
P.O. Box 2338
Pensacola, Florida 32503
,904. 476-6120

D. R. Hourdequin. Sales Engineer
P.O. Box 2338
Pensacola, Florida 32503
9041 476-6120

D. Al. Copeland, Sales Engineer
P.O. Box 2008
Tallahassee, Florida
1'9041 576-4818


Aleekins-Baninan Prestress, Inc.
3700 Pembroke Road
Hollywood, Florida 33021
(3051 987-0600
3051 625 2623

Southern Prestressed Concrete, Inc.
P.O. Box 2338
Pensacola. Florida 32503
,904) 476-6120

Architectural Representatives
E. 0. Roggenbuck, jr., .sst. Sales Mgr
P.O. Box 2338
Pensacola. Florida 32503
(9041 476-6120

D. R. Hourdequin, Sales Engineer
P.O. Box 2338
Pensacola, Florida 32503
1'9041 476-6120

D. Al. Copeland. Sales Engineer
P.O. Box 2008
Tallahassee. Florida
S9041 576-4818


Siu then Prestressed Concrete, Inc.
P.O. Box 23.18
Pensacola Florida 32503
'9041 476-6120

Architectural Representative
E. 0. Poggen.uck, Jr.. A.sst. Sales Algr
P.O. Box 2338
Pensacola. Florida 32503
,9041 476-6120

D. R Hourdequin. Sales Engineer
P 0 Box 2338
Pensacola. Florida 32503
,904 476-6120

D. A/. Copeland, Sale' Engineer
P.O. Box 2008
Tallahassee, Florida
,904) 576-4818


Lehigh Portland Cement Compainy
E Harold Smith
P.O. Box 16937
lacksonville. Florida 32216
19041 721-1600

Architectural Representative
E. Harold Smith
P.O. Box 16937
Jacksonville. Florida 32216
,904) 721-1600


Lambert Corporation of Florida
20 North Coburn
P.O. Box 2226
Orlando, Florida 32802
13051 841-2940



Dunan Brick Yards, Inc.
P.O. Box 5
Aliami. Florida
(305) 887-1525

Dunan Brick Yards, Inc.
1818 North 7th A.venue
Lake Worth, Florida
(3051 582-5760


Curmmer. Inc. o. Ocala
P.O Box 1539
Ocala. Florida 32670
19041 622-3195

Lehigh Portland Cement Company
E. Harold Smith
P.O. Box 16937
lacksonrille, Florida 32216
I9041 721-1600

Architectural Representative
E. Harold Smith
P.O. Box 16937
Jacksonville. Florida 32216
19041 721.1600


Lambert Corporation of Florida
20 Nortnl Coburn
P.O Box 2226
Orlando. Florida 32802
S3051 84-11-.2940



Dii'an Brtick l' yards. inc.
P.O BY ;
Miami. Florid.
30.1 88". 15.2

Din.L, Brick I .rds, lic.
ISISNorth 'tit .Ivemen
Lake i'orth. Florida.
S3.051 582-5760


Thle Mosaic Tile Company o.i/ Florida
6454 N.E. 4th-i .Ivenne
,iami. Florida 33138
J305t '51-7551

Architectural Representatives
Allei Kern
Ii'alrer G. Ea.rneit
6454 N.E. 4th1 .Ivenuei
M.iai. Florida .3"3138
,3051 751-7551

204 S It'. 21 t Terrace
Fr. Lauderdale, Florida 33312
,305 58.-3132

1241 Haines Street
lacksorille, Florida .2206
904i 354--6825

1616 Sligl Bird
Orlando. Florida 32806
,305' 241-25."3

308 N. Newport
Tampa, Florida 33606
'8131 253-.5314



Cajtellanmo Metal II'ork Corporation
5035 N \ i' 79t, .vIenIu
.lin,i. Florida 33166
.30 .5 ,S5.-216.


.i tellanojl Metal II'orl Corporation
5035 N It' 79th .I vemne
,11 ni, I- lorida. 33166
, .?051 h85-21,63



I'ood Product.s, Inc.
P.O. Box 726
G.aineille. Florida 32601
'904 j372-5355


AMtscihler Brother. Company
Nappanee, Indiama 46550
12191 773-3111

Architectural Representatives
h'illiam T. Laligohr, C.K.D.
Regional Malaager
1919 Beachliway Road
Suite 5G
lack sorille, Florida 32207
19041 398-3160

Robert I'elkv
Field Manager
233 S.E. 2nd I ennie
Fr. Lai.derdale, Florida 33308
,3051 564-8554

House of Il'.rei Inc.
1260 N.l'. 74th Street
Miami, Florida 33147
,305, 693-3521


Georgia-Pacific Corporation
Four Branich Offices to Contact I

./ I Jordan
LoIIwne Kint
1 333 Hailne. Street
P.O. Box 3344
jacksonville. Florida 32206
19041 356-4834

Ronald I. Kles;
1. Robinette
3201 N It'. I 10th Streer
1iamii, Florida 33167
.3051 688-6603

Ed Garreau
2721 Regent Street
Orlando. Florida 32804
305' I29.?-578

Bill Moore
Tomn Ken von
3701 E Coliribi Drive
laImpa, Florida 33005
,813i 62t -6107

(-'.S Pli'irood-Cliampioni P.iper Inc.
j Rihiard Dregi,..rs
603 Eat Sth Street
lack o..',rille Florida 3.2206
'904 1355-3592


Georgia Pacific Corporation
i Four Branch Offices to C.nttacr I

.l jorda,,
Lomie King
1333 Haines Street
P.O. Box 3344
Jacksonville, Florida 32206
,904-1 356-4834

Ronald 1. Kless
.I.J. Robinette
3201 N.It'. IO1th Street
Mami, FloridL 33167
(305' o88-6603

Ed Garreau
2721 Regent Street
Orlando, Florida 32804
S3051 293.5781

Bill Moore
Tom Kenvon
3701 E. Columbus Drive
T.iapa, Florida 33605
,81 1.? 626-6107

U.S. Plywood-Clhapion Papers Inc.
.. Richard Dreggcrs
603 East 8th Street
l.acksonvdlle, Florida 32206
i 9041 355-3592


Tlhcmpson Door Companiv. Inc.
33JU N.II'. 67th Street
Miami, Florida 33147
J3051 696-5723


Georgi.j Pacific Corporarton
i Four Brancl Offices to Contact i

.11 Jordan
Lonnie King
.1333 Haiiie Street
P 0. Box 3344
Jack'soiiille, Florida
( 9041 350-4834

Ronald I Kleis
.A J. Robinette
3201 N.ii'. I lOtri Street
Altaini, Florida 3316'
305 1 68S-ob03

Ed Gan rea
2721 ReCent Street
Orla,ndo, Florida 32804
,305 293.-5 761

Bill .Moore
Tom Ken,)you
3701 E. Columbus Drii'
Tamiipa. Florida 3360;
i813i 620-h107




f.-tl 'J- *-,"o. lIe.
P _' b... 433o
li:.ia .eto, Heit ,t. Soui ii L, Carj l. i, 294ii
3 -.; i .-'44. 451

Architectural Representatives
i'. it' ,.is. -.
'.;4N i.I'coI, DriWe
.fac'k.':i,'lie. Florida.
u,,4 "'24-.t,"'

R. 4 Popp'
0. .\ F S2..Il Street
.l.,ilmi. Florida
5, 751. 5 .35

I.. S. Scull
PO Boxv 155('
T.ampa. Floridai
1.,i 9Q 2..S83)1

I E S.miuders
vl00 ll'.'rrtiiigr oti Drive
!i'titer Park. Florida
05, ot ".06'0


C .1 F Corpor.atioli I Riuherotid
Biilhiiy Products Div'sion
5 1 3? Iladiso 4 AIre'me
T.amnpa, Florid.a 33605
,.13i 24-1802022

Architectural Representatives
D 4 AM.son
PO Bo: So.i
.llta iouite Sprinigs. Florida.
.051 i .i31-. 791

hI i Aidller
P.C BHo. 146)
LJId O' Lake Floridi.
613. 949.19(15

l.foepl o BoYle
P.O. Bo.'- 512"
Li Ih '/l, .e Poilt. Florida
i30. 4 0 1.- 2? "'3

Pl,! -". Cl-.,i-
I 100 S.E. 9th Avet "e
P,.'mpano fbea.;-I., Florida
.05' 6'43.9316

Tihmc as Oiimet
1 471 3 C.irpifio:i Dri'e
Ta,,.pa, FloridJ
I.13 932.-3594

I D. lTrn'is
-I I I bomito
IT-atipa. FloridL
Ss 131 988.8462


flt l., (d he'ili. / C,',iJIIt, .'zo v
4Sitl .'N i' 7" r < -i'';nce
li, i. Fori,., 334 4-/

?1.5i ,8. .14. j

I a,'itert Corpora.ti I f Florid.t
t: \'. l-.h.i rrli
P O. bo -'222o
Orla,,.L F.lorida .3?S 0


4tlar[ Cl. aiicl i Co.rllpain
4-501 N i' "ri", iemi e
,Ihad,. Flori, 3 144
?. S I ,i I
'l.i SSS.14.31

II'. R. Gr,:e L- (L .;7mpiVl
CoF Ltulerflo Prodl.':t DawIIll
3. -;1N E I lth .4renuei
Fr Litdeidale. Florida .3l
.'05 5o i--5.4 3

Architectural Representatives

Ft Ljaderiale. Florida
I{ 05 i5 -.4i.531i

N.ial Datxot. fr
4.415 Lucera Road
lacksopwille, Florida
9t4:1 89._2045

Lt'e e Danil 'i
1900 San. Soucl Bird
North .li.imi. Florida
jf05 I 949-0839

Riggs .lonrort
o'72 lt/i .l,'htvne. North
St. Peterbnrg. Florida
81. ;896-22bt

Charl.- Rowlso.n
1420 .4 Io a .7 :re'u ee
Inter Park. Florida.
305' 6-44-1236

Lambert Corporation of Florida.
20 N. Cohir I
P.O Bov 2226
Orlando. Florida .12802
l.051 841-2940

Iet' eern I\'.aterprootiug Com'panvy. lIl"
4924 LaSalle
Tampa. Florida 3..607
1813. 877-.764o

Architectural Representative
Richard Norra
7619 .lemori.l Park Circle
l.acksonille. Florida.? 32205
9041 781-1913


.larthiessene & Hegeler Ziinc Contipa"iy
La Salle. Illioii
I 815; 223.* b00

R,'..", 4101)5
"i rf'i b ,.h, I

6212 .6 -5.2

Architectural Representative
L.,'l: bhil,'owf
B,,ldei r ; Specl.iltie SAC. : C..
P.0 fB.1 1..3012
Ft La.,derd.dle. Floridl 3 33l1"
i.u i 565.2'509

R "\,'l,.l11. Ill MnaI' i l Sl upply C( .
.90 13BerIrct Road
.l.l ksoinllel Florida
904; 38-:-"92

.. 11 Trill Metal & Supply Co.
5.'3 Hli~ i..iv 'ieu,e
li. 't'zs'r,'ll. Florid.
9i4' 3.','".55 l6)

Rem ',4 ld. .4lilll,,l'n,'i S.1ppl' Co.I
3.n90 N hi'. 52'_ d Street

I1.ii5; In 1) 4

62111 N'.ih' "ut1, Iireitui
A lltll Florild.
S.305 o.l-0i150

ReYnod .IluMiniiion S upply Co
204)0 \. Rio Gra.id .4,iemj e
Orliaedo, Florida
S.05 293.o-430

Rev'nc.ld; .Alumninmi Supply Co.
424'1 31 .t Street, North
St. Perersinirg, Florida
I S 53.I 7-1 123

E.agl Rootln F .- Art lethal Wi'ork,
13ith C- 4th .\-leme
Tam'ipa. FloridL,
IS13; 24-84911

.I M. Fill .1etal & Slupply Co
-'"3o E. Haia Ave.'inue
Taripa. Florida
181 .' 236.5741


Ther'ail-..lcaistiwal Foamn,. hic.
Rilhard [ Carras, President
505 Coltlrado .4 icenue
Stuirr. Florida 33494
3.?035 287-5370

Bob l'/nte
275 AMor:iiigside li'eiilie
D.atona cjacJi. Florida
904; 2?53. 114


.4 tlas Csie tna' Compainy
48101 N.i'. "7th 4'rtirie
.11ami. Florida .?.314-4
S305'1 88.15431

V. j



..... ... ..
(Y I


i4 Y".

StL-C0R-. wV'rIcwiEvs. GL.. 55

LE G(ar,.e'
2"21 R%;\ 'ui Sitr,
.I.rk ,do. FI .' id".-' 3

bII ioAlor,
[ ',ra Ke'\'L.,
i L t E olieri.',is Drta't
813pa, r-.J o J1 .d733t,0.
8 1 c.i.)p 0 .1

LS PI/\' l,, d-Cllaip., Pap,. IIc.
.I R,.:iard Drqg,.rs
60'. East Sfi Street
I cL.i lih., Iiodi a.' 220f,
.4' .35 ...5y2


Li h, -O' ,i-l- -ord Co tmpm
r.6oO tl.scavii Bl'd
.1/ia,ni. Florida 32.13.8
S30.'(5 5 5S. 5 J29

Architectural Representative
Itllia/ r .i. l.:v\'uer
noUo Bllscae. Bh'd.
.l,anil. Florilda 3138
t 3'5 7 .5 -529

Rdidv FiL'cher
Florida/ Gl/.a rr-or
555 11 fi.a'er _Ntrtet
I1l '.ivill. Florida 3.22l' .
9 90l4 i "Io 0521

I t,. Cl(\at
Florida Cl.i;s rror
1601 N. It'. "'l/ .I rciu e
.lliami. Florida
S305 3 79-00o5

Bob i .ilvertemn
I/tciectural GL,.i' Prodi,ctr
4'55 l h' 7iMl .4teL'ee
.lai.,ii. Florid.i
S305~ 83-4ool

L. ,.; [,/l'iber,
)i0I i' Colonial DCi,'i

Orlani.o. Florida
S.01)5 ,841-43 .0

Cordoi l.,ttrell
I -ti'r.a,il Class Indi itrie_
.'.i1l 28th Street. NortIll
Sr. Prterburg. Florida
13. 898-50105


Siun -.\ G(la TIutiign Corpoi.tioii
4048 Ir 25th .4I vai'
Fr I.,'iderdale. Florida 533.1 2
,3105 i 51-5915


Si5ui- Gla. s Tmtiri, C )rporatioi
404-8 5 hI' 25tih trente
I- t. Lauderdle., Florida .33312
I05 581-591.5


.4i/dra -Il tlin ii ProductIl
48- '-5 N.I. 77't .-l i''ue e
M.Irmi.. Florid. .- 3106
S3.5'' 1 8.8.-4bbl

Architectural Representatives
0. C. Kel/),
4l'S5 .\ h'. 7 't .A emie
.Mitamli. Florida .; 166
305 I 8S8-.4t.I

DiNdlu.v AL.MIger
48.i5 N.II'. 7 'ri Ir ene
Aliami, Florida 3.166
,30 1 888.4--61

Al. L. Bo ulin
-41"5 N.Ih'. 77th .4 renne
-Ilainm, Florida 33166
i .05 888--46bb


I E. nderson MAlg. Compaiiv
4504 30thl Street. lhe-t
Brideoiir,. Florida 33505
1813' 755.-1591

I '. E. A.4 mer'on Al/i. Company
3349 F-o-ler Street
IFort Mvers. Florid, 3.902
,81.31 9.467730

I'. E. .4 idersoii Alt. Coi'npainy
913 l'est .inelia Streer
Orla.do, FloriLd 32805
8131 424-9581

I .E IAnerso il Company
'" 11 Old Bradertoli Ro.id
S,arasota, Florida 3.580
S!3, i55-2'56

I'. E.. Adersoni A.lg. Compia v
3131 31orris Street. North
Sr. Peter.nlrg. Florida 33715
13. 6 94-0o89

GRlFFLO .llmiiminm, fnic.
4325 St. A.Iitgust'ne Road
P.O. Boa 5829
lacksmiil/le. Florida 32207
904 1 398-o431

Su iley-Artex h'itdon'sc
DiL'.'i of The Stailey i'orks
1890 N.E. 146thl Street
North Alitai, Florida 33 61l
.3051 947-7531

Architectural Representatives
Broiard Branich
1080 N.E. 70th Street
Ft. LaIderdale. Florida
3.051 942-1420

Orlando Branoch
2222 Ilden Road
Orlando, Florida
1305i 424-9579

Clearrierii Corporation
3318 S. i'. 2,d .vren,
Ft. Lauderdale. Flor:da 33315
3.05 522-3526
i.05' 945-6261 1Alia iiil


Suni-X Glass Tintiig Corpor.non
4048 S.li'. 25th .-lveine
Ft. Lauderdale. Florid,i .33i12
1305i 581.5915



Tliermal-.Acoiurtit al Foa:IS. Inc.
Racliird I Carras. Preside'it
505 Colorado 'eeiine
Stuart. Florida 33494
30.5 287-5370

Bob h'lite
275 .lorniniiide .4Aenue
Da.itoina Be.clh, Florida
9'14, 253.1 141


Alercer Pl/stic Comp.any. Ilc.
I labe: Street
.\eniark, Ne ir Jersey 07105
201i b24-4444
Florida Plant Eustis. Florida

Southern Dirersified laldustries, aic.
2310 Ma.rket Street
lacksorille., Florida
,904 1355-9552

So, thern Direrslied industries, fic
3h90 N.l'. h2nd .Street
Miami, Florida
13051 o33-3221

BLacksto.i. nlc.
1714 .Aldei Road
Orlando, Florida
1305 425.6684

Harper Distributor., IIcI
1 00 Sligh Bl'd.
Orlando. Florida
I305 424-4508

Charers Fo-liaiid Distributing CLfopi.
2101 i''S State Road 77
P.iiana Cirv. Florid.a
904 1 785-5231

Soi there Diversified /ndu, series. Inc.
404 Caeser Street
Tampa. Florida
813 223-4225



SILCO liico.,r'oratred
.1/111inieat.Llhs. ,tlumelt.' a
F-actor Rep'tseienatirve
James C Sampsoil
1920 Soitid Ocean Drvi'
Fr. Lauderile. Florida 33316
.305 .i 52.On-44


Ccor,'a P.i, i'c Corp,.-ratwio
i F tr Ba;,ici O/l(ilce to1 C tllta I)

41 /lorda.
Lofmte KI'if
13.i3 Hai.r Street
PO Bo.x 33..-44
lia ki)'i lle,'. Florid. 3 2200
S 1i4', 35 .--6.-34

Roiald I Kless
i .1. Robtii'ter
.1201 N II'. 1l/th Street
Ahman, Florida 3 316-
i J.5 1 655-0003.?

EJ Gj'reasi
272.1 Rgent Street
Orlando. Florida .0-14
30.5 293- "81S

bil1 lloorc
Tomi Ke'ivoti
3701 E. olumbsi. Driwe
Tampa, Florida 33005
,813 626- b10"

Att/as Chen.ical Compaily
4801 N It'. 77"th .t eiue
,lhia i,. Florida .;. 144
.?0.5 1 6S -1431

BrilinlIe Pant Com paniiy
1800-1900 .>.' IstCoturt
Boca Ratloi. Florida .3432
1,3051 395.-1626

Architectural Representative
Ned Hollaid
Sotithert Sales ,lan1ager
1800 N.I'. Ist Court
Boca RatoIn, Florida 33432
S3051 395-1626

Harris P'ti Comlpanyi
1010-26 North 19th Street
P O. box 1381
Tampa, Florida 3.3IUl
n8131 247-3161 Collect

Architectural Representative
A.rclitectiral Service. Dept.
General Office'
Harris Paint Company
1010-26 N.rth 19th Street
PO. Lox 13' 81
Tam.pa, Florida 3300t
)13. 24 7-J161 Collect

(Contact Branch Managers)

2911 Corte: Road
lir.ideh on. Florida .?3505
,8131 746-1085

l302 I' Robert lon Street
Bradon. Florida 33511
8131 689-.56 1

43 Henmando Plaza
brook 'ille, F lordi 33512
,813' 796-4711

1801 Drew Street
Clar itvater. Florida 33515
,8131 446-8771

440 S. Cocoa bi'd.
Coca., Florida 32922
305 63u-5137

"35 Alajoin Aienue
Dat'ona Beach. Florida 32017
9641 252-8591

1310. Federal Hi'y.
Delra, beachi. loritda 33444
I305 1 278-6126

1393 Cypress .I venue
Eai, Galie. Florida 32935
"305i 254.4254

1040 E. Oakland Park Blvd.
Oaklaid Park. Florida 33303
.05 i 565.2596

130 Hwy 1 7.92
Fern Paj k, Florida 32? 730
13051 831-2623

.580 Fowler Street
Ft. l.Myers, Floritd 33901
813. 936.7552

761 N. Eglin Parkwi'ay
Fr Il'alton Beach. Florida 32548
1904' 242-8315

523 it'. .'niiiiersity Ireinue
Gaine lille. Florida 32601
904 .376-1206

4445 Hollvuyood Bird.
Hollyw'ood, Florida 33021
,3 051 987-4936

1245 King Street
aicksonrille, Florida 32204
,904; 389-3476

723 N. Fdge 'Lod
jack.so-uille, Florida 32205
(904i 388-4041

9827 (each Blvd.
lackson'ille. Florida 322?16
(9041 725-0933

6209 Merrill Road
Jacksourille. Florida 32211
1904' 725-1144

922 Truanii .re'nie
Key li'et. Florida 33040
1305. 296-3431

420 Lake ,Airror Drive
Lakeland. Florida 33801
,' lj i 63o-to 77

4339 N.E. 7th .Aea'ie
iiiami. Florida 33127
S305 "54-0J 30

.3500 5. OranMte Blo om 'Irail
Orlando, Florida 320.5
.305 i 425-2146

615 hest 11thli Street
Panara CtVy, Florida 32401
904' 73-.5-462

525 E. Ronma'ia Street
Fensaola. Fiorid 312501
904 1 438-4043

2476 N. Federal H' y.
Pompano Beach, Florida 330o4
131051 94.3-3155

824 S. Tamniani Drive
Port Charlotte, Florida 33950

3643 5th ivenie, Northi
St. Petersburg. Florida 33713
'813) 894-5493

747 N. l'lashingtoni bid.

Tallaha.see. Florida 32.01
.904. 224-2218

1026 N. 19th Street
T"ampa, Florida 33601
(813' 247-3161

318 N. Dale Mlbry
Tampa Florida 33609
813i 877-6457

Lambert Corporation of Florida
20 N. Coburn
P.O. box 2226
Orlaado, Florida 32802
i 305 1 841-2940

I 'eliet Pant Company
Njatioaiul Coated Fabrics Il,.
1010 E. 31st Street
Hialeah. Florida 33013
,3051 691-1 751
3051 691-6021


CG AF Corporation 'Ruberoidi
Floor Products DiL'isioii
140 W'est .'1st Street
Nei' 'ork. New York 10020
,'2121 582-7600

Architectural Representatives
Lou -i. Lenito
18801 Letstre Drire
Miami, Florida 33.?157
'305i 235-1637

Claude L. tl'ilso'
10231 Fleetwoo'd Drive
Tampa, Florida 33612
,813. 932-8786

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Showrooms Warehouses

Design and Technical Services

Making Available to Florida the World's Most Famous Name Products

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Head Office 6454 N.E. 4th Avenue, Miami, Florida 33138

Phone: (305) 751-7551

Walter G. Earnest, Vice President -Architectural Specialties Division
Allen Kern, Architectural Representative

Ft. Lauderdale-204 S.W. 21st Terrace 33312
Phone (305) 583-3132
Joseph Pisano, Branch Manager

Orlando-1616 Sligh Boulevard, 32806
Phone (305) 241-2573
Dale Brackett, V.P. Sales
James McGuirt, Customer Representative
Richard Lee, Warehouse Manager

Tampa-308 North Newport Avenue 33606
Phone (813) 253-5314
Bill Henriquez, Branch Manager

Jacksonville-1241 Haines Street 32206
Phone (904) 354-6825
Steve Perez, Branch Manager





Members of AWI National &
Florida State Chapter
7636 N. E. 4TH COURT
305 / 785-6763
305 / 585-2525
305 / 644-2462
P. O. BOX 908
P. O. BOX 1710
305 / 425-9961
P. 0. BOX 8276
305 / 833-4503
20 N. W. 34TH STREET
904 / 764-9571
P. O. DRAWER 2200
904 / 252-0581
501 E. 27TH STREET
P. O. BOX 3321
904 / 355-5676
P. O. BOX 12565
636 E. 21ST STREET
P. O. BOX 3081
904 / 355-7569
HIGHWAY 50, P. O. BOX 1093
305 / 656-2430
4561 N. E. 5TH TERRACE
305 / 565-0512

The Architectural Woodwork Institute is a non-
profit organization representing the special wood-
work manufacturers and suppliers of both the
United States and Canada. The Institute is com-
mitted to elevation of industry standards . to
continuing research into new and better materials
and methods . and to publication of technical
data helpful to architects and specification writers
in the design and use of architectural woodwork.

Our primary goal is to continually upgrade the
quality of our product. The industry is constantly
striving to fill the requirements for architectural
woodwork, as set forth by your designs, to a pre-
dictable, uniform standard that can be met by any
producer operating under the AWI banner. This
cannot be done without a definitive specification,
properly enforced, for all who supply this product.

"Quality Standards Illustrated," a manual endorsed
by AWI, can be used as a basis for specifying your
requirements. The Institute is currently conducting
an educational program for both architects and
AWI members to acquaint them with this manual
and all aspects of this standard and its application
to local conditions and practices.

The Florida Chapter of AWI, through its local
membership, invites you to utilize the Institute's
technological capabilities and educational program.
We earnestly solicit your cooperation and participa-
tion in the further development of our product in
order that it may better fill your requirements. Our
members welcome the opportunity to assist you
with your designs and specifications.

Members of Florida State Chapter Only

1801 7TH STREET, S. W.
P. O. BOX 6216
904 / 388-6588
305 / 655-3533

P. O. BOX 288
904 / 222-8745
904 / 387-5508
813 / 872-8670

76 / THE FLORIDA ARCHITECT / October 1969

4/Governmental Affairs

How to Communicate with Legislators

Here are
tions for
with your

three simple recommenda-
effective communication

If you don't, it is your own fault be-
cause your Legislator is about the
easiest public servant to meet. Don't
feel that your contact with your Leg-
islator is an imposition on him. As
long as he hears from his constitu-
ency, he knows he is on the right
"wave length." He respects your
straightforward communication and
he never tires of hearing from you
when you can contribute to the wel-
fare of the State. He wants to know
you and your problem even more than
you want to know him because after
all he realizes he is your voice in the
capitol and he is very much influ-
enced by your suggestions.

Every day your Legislator receives
dozens of letters and he has little or
no staff to answer these letters. Only
1 letter in 25 is from a constituent
who knows his subject. Every day
your Legislator may receive dozens of
telegrams urging his vote for or
against a certain bill. At best the
telegram is brief and does not pro-
vide enough information about you
or the bill.

The most effective correspondence
with your Legislator is to talk with
him personally and if this is not pos-
sible, write him a letter on your

business letterhead. Base this com-
munication on what you know from
your own personal experience. Pro-
vide your Legislator with facts and
figures. Be complete but also be brief.

TO FOLLOW: Your Legislator is a
busy man who must attend to the
business of earning a living for his
family in addition to serving you and
your neighbors in the Legislature. His
time is precious. While personal con-
tact is liy far the most effective way
to communicate with him, be pre-
pared to get your message across in a
minimum period of time. Remember,
numerous other people are anxious
to speak with him.

During the session, your Legislator
either is attending committee meet-
ings or is on the floor where legisla-
tion is being considered. Only in the
evening does he usually get a chance
to read letters and telegrams. Time is
precious here also.

If your Legislator is not a member of
the committee concerned with a spe-
cific bill, you should request that he
discuss the legislation with the mem-
bers of the pertinent committee.
Write to your Legislator when the
bill is pending in committee. Don't
wait until it is on the floor. If your
Legislator pleases you with his vote
on any issue, write and tell him so.
Once in a great while he gets a letter
of thanks, and he is very likely to
remember it when he does.


The President of the United States
Washington, D. C.
Dear Mr. President:
The Capitol (during sessions)
Tallahassee, Florida 32304
Dear Senator
The Honorable
House of Representatives (during sessions)
The Capitol
Tallahassee, Florida 32304
Dear Mr.
The Honorable Claude R. Kirk
Governor of Florida
Tallahassee, Florida 32304
Dear Governor:

The Florida Senate

Askew, Reubin O'D.
Pensacola, 250 Professional Building
Bafalis, L. A. "Skip"
Palm Beach, Box 1031
Barron, Dempsey J.
Panama City, Box 1638
Barrow, William Dean
Crestview, Box 486
Beaufort, C. William
Jacksonville, Box 2221
Bell, John W. "Jack"
Ft. Lauderdale, 100 S.E. 6th St.
Bishop, W. E.
Lake City, Box 367
Boyd, Wilbur H.
Palmetto, 726 8th Ave.
Broxson, John R.
Gulf Breeze, Box 160
Chiles, Lawton M., Jr.
Lakeland, Box 2555
Daniel, C. Welborn
Clermont, 755 Oak Drive
Deeb, Richard J.
St. Petersburg, 5750 7th Ave., No.
de la Parte, Louis, Jr.
Tampa, 725 E. Kennedy Blvd.
Ducker, John L.
Orlando, 205 E. Jackson St.
Fincher, Richard W. "Dick"
Miami, 1740 N.E. 2nd Ave.
Friday, Elmer O., Jr.
Ft. Myers, Dr. X
Gong, Edmond J.
Miami, 1617 DuPont Bldg.
Gunter, W. D. "Bill"
Orlando, Box 14001
Haverfield, Robert M.
Miami, 1117 City National Bank Building
Henderson, Warren S.
Venice, Box 1358
Hollahan, George L., Jr.
South Miami, 7211 S.W. 62nd Ave.
Horne, Mallory E.
Tallahassee, Box 1140
Johnson, Elizabeth J. "Beth"
Cocoa Beach, Box 1016
Karl, Frederick B.
Daytona Beach, 501 N. Grandview Ave.

Knopke, Ray C.
Tampa, 4207 E. Lake Ave.
Lane, David C.
Ft. Lauderdale, 500 S.E. 17th St.
McClain, Joseph A., Jr.
Tampa, 615 Marine Bank Bldg.
Mathews, John E., Jr. "Jack"
1530 Ameircan Heritage Life Bldg.
Myers, Keneth M.
Miami, 1150 S.W. 1st St.
Ott, T. Truett
Tampa, 101 E. Kennedy Blvd.
Plante, Kenneth A.
Oviedo, Route 1
Pope, Verle A.
St. Augustine, Box 519
Poston, Ralph R.
Miami, 3103 N.W. 20th St.
Reuter, C. S. "Cliff"
Sharpes, Box 162
Saunders, Bob
Gainesville, Box 849
Sayler, Henry B.
St. Petersburg, 333 31st St., No.
Scarborough, Don
Jacksonville, 404 W. Monroe St.
Shevin, Robert L.
Miami, 346 Seybold Bldg.
Slade, Tom
Jacksonville, 656 Beach Blvd.
Stolzenburg, Chester W. "Chet"
Ft. Lauderdale, Box 10276 WMB
Stone, Richard B. "Dick"
Miami, 25 W. Flagler St.
Thomas, Jerry
Riviera Beach, Box 9788
Trask, Alan
Fort Meade, Rt. 2, Box 196
Weber, Charles H. "Chuck"
Ft. Lauderdale, 2408 N.E. 26th Ave.
Weissenborn, Lee
Miami, 311 Biscayne Blvd.
Williams, J. H. "Jim"
Ocala, Box 146
Wilson, Harold S.
Clearwater, 460 Ponce de Leon Blvd.
Young, C. W. "Bill"
Seminole, 7880 Ridge Rd.


Alvarez, Ted
Jacksonville, 13937 Duval Rd.
Andrews, William C.
Gainesville, Box 1036
Arnold, Lynwood
Jacksonville, Box 5062
Baker, Maxine E.
Miami, 1782 Opechee Dr.
Bassett, E. Pope
Maitland, Box 656
Baumgartner, George
North Miami, 1570 N.E. 143rd St.
Bevis, William H. "Bill"
Ft. Meade, 16 N. Cleveland Ave.
Bird, Richard A.
Ft. Lauderdale, 433 E. Las Olas
Blackburn, R. Ed, Jr.
Tampa, Box 10595
Bothwell, Cecil L., Jr.
Orlando, 5 So. Magnolia Ave.
Brannen, Bob
Lakeland, Box 2457
Brantley, Lew
Jacksonville, 422 Copeland St.
Caldwell, George L.
Ft. Lauderdale, 1369 S.E. 14th St.
Chapman, Joe
Panama City, 412 Magnolia Ave.
Clark, David C.
West Palm Beach, Box 262
Clark, Dick
Coral Gables, 45 Giralda Ave.
Clark, John R.
Lakeland, 3118 E. Henderson Circle
Conway, William R.
Ormond Beach, 734 John Anderson Dr.
Crabtree, Granville H., Jr.
Sarasota, 2046 Main St.
Craig, A. H. "Gus"
St. Augustine, Dr. 99
Crider, John
Jacksonville, 2024 Hendricks Ave.
Culbreath, John R.
Brooksville, Rt. 4, Box 70
D'Alemberte, Talbot "Sandy"
Miami, 1400 First National Bank Bldg.
Danahy, Paul W., Jr.
Tampa, 812 First National ank Bldg.
Davis, Charles E., Jr.
Vero Beach, Box 3051, Sta. 1
Dixon, R. Earl
Jacksonville, Dr. F
Dubbin, Murray H.
Miami, 514 DuPont Plaza Center
Earle, Lewis S.
Maitland, 630 S. Lake Sybelia Dr.
Elmore, Henton D.
Crestview, Box 1986
Featherstone, Harold G.
South Miami, 7211 S.W. 62nd Ave.

78 / THE FLORIDA ARCHITECT / October 1969

Florida House of Representatives

Firestone, George
Miami, 2424 S. Dixie Highway
Fleece, William H.
St. Petersburg, Dr. 1
Fortune, Edmond M.
Pace, Box 1050
Fulford, Bill
Orlando, Box 1226
Gallen, Tom
Bradenton, 701 11th St., West
Gautier, Jeff D.
Miami, 800 Concord Bldg.
Gibson, William L
Orlando, 1432 Knollwood Circle
Gillespie, William M.
New Smyrna Beach, Box 580
Glisson, James A.
Eustin, 27 E. Pinehurst
Gorman, William D.
Winter Park, 533 Balmoral Rd.
Graham, D. Robert
Miami Lakes, 14045 N.W. 67th Ave.
Grizzle, Mary R.
Clearwater, 505 Coachman Bldg.
Gustafson, Joel K.
Ft. Lauderdale, 307 International Bldg.
Harris, Marshall S.
Miami, 101 E. Flagler St.
Hartnett, Robert C.
Coral Gables, Box 1766
Heath, Donald E.
Nokomis, Box 246
Hector, Robert C.
Miami, 3445 N.W. 7th St.
Hess, Roy L.
Pensacola, 619 New Warrington Rd.
Hodes, Richard S.
Tampa, 116 Ladoga Ave.
Holloway, Vernon C.
Miami, 6444 N.E. 4th Ave.
James, William G.
Delray Beach, 136 Coconut Rd.
Jordan, John W.
West Palm Beach, Box 1603
Kershaw, Joe Lang
Miami, 2539 N.W.46th St.
King, Charles J.
Ft. Lauderdale, 3041 E. Commercial Blvd.
Lancaster, Howell
Trenton, Box 66
Lewis, Gerald
Miami, 602 Concord Bldg.
Lindsey, David L.
Orlando, Box 1419
MacKay, Kenneth H., Jr.
Ocala, Box 1668
Martinez, Elvin L.
Tampa, Box 4311
Martinez, Joseph M., Jr.
Hollywood, 2632 Hollywood Blvd.

Matthews, Carey
Miami Beach, 40 W. Rivo Alto Dr.
McNulty, Clifford A.
Melbourne, Box 247
Melvin, J. G. "Jerry"
Ft. Walton Beach, Dr. 1366
Middlemas, John Robert
Panama City, Box 166
Miers, Miley
Tallahassee, 1213 Miccosukee Rd.
Mixson, Wayne
Marianna, Box 942
Moudry, Raymond J.
West Palm Beach, 1314 Harvey Bldg.
Murphy, Jack
Clearwater, Box 4239
Nease, J. Wertz
Jacksonville, 4H Richardson Bldg.
Nergard, Charles "Chuck"
Ft. Pierce, 405 Abeto Lane
Nichols, Don
Jacksonville, 320 E. Adams St.
Ogden, Carl
Jacksonville, 6565 Beach Blvd.
Pettigrew, Richard A.
Miami, 607 Ainsley Bldg.
Poorbaugh, Jack M.
Boynton Beach, 706 S.W. 27th Ave.
Powell, William E.
Indialantic, 2140 Todd Lane
Pratt, Jerome
Palmetto, Box 67
Prominsky, Henry J.
Pompano Beach, 1201 E. Atlantic Blvd.
Randell, Ted
Fort Myers, Box 1668
Redman, James L.
Plant City, Dr. TT
Reed, Donald H., Jr.
Boca Raton, 614 N.W. 12th Terrace
Reedy, W. H. "Bill"
Leesburg, Box 48
Reeves, Jim
Pensacola, 98 E. Garden St.
Register, William M., Jr.
Tampa, Box 3239
Renick, Richard R.
Miami, 13440 S.W. 80th Ave.
Roberts, William G.
Key West, 513 Southard St.
Robinson, A. S. "Jim"
St. Petersburg, 1600 Park St., No.
Rowell, E. C.
Wildwood, Box 191
Rude, Arthur H.
Ft. Lauderdale, 630 N.E. 14th Ave.
Ryals, John L.
Brandon, 623 S. Sylvan Dr.
Sackett, Walter W., Jr.
Miami, 2500 Coral Way

Savage, John J.
St. Petersburg, Box 8063
Schultz, Fred
Suite 3B, Schultz Bldg., 118 W. Adams St.
Sessums, Terrell
Tampa, 925 First Federal Bldg.
Shaw, Eugene F. "Gene"
Starke, Box 1086
Singleton, Carl A.
Coral Gables, 350 Andalusia Ave.
Smith, Ken
Perry, 210 Cypress Rd.
Spicola, Guy W.
Tampa, 725 E. Kennedy Blvd.
Stafford, Don H.
Largo, Box 865
Stevens, T. A. "Tommy"
Tampa, Box 17346
Sweeny, James H., Jr.
DeLand, Box 970
Tillman, Jim K.
Sarasota, Rt. 2, Box 355
Tillman, Richard J.
Cocoa Beach, Box 398
Tobiassen, Tom
Pensacola, 811 Woodbine Dr.
Tucker, Donald L.
Tallahassee, Box 2434
Turlington, Ralph D.
Gainesville, 117 N.E. 16th Ave.
Tyre, Ralph C.
Lake City, Box 608
Tyrrell, Gordon W.
Pensacola, Box 5608
Walker, James Lorenzo
Naples, Box 475
Ward, C. Lavon
Ft. Lauderdale, 18 Castle Harbor Isle
Ware, John T.
St. Petersburg, 2090 9th St., No.
West, Roger
Jacksonville, 1106 Gary St.
Westberry, Harry
Jacksonville, Box 1620
Whitson, Ed S., Jr.
Clearwater, 305 S. Garden Ave.
Whitworth, Lew
Miami, 1451 Brickell Ave.
Wilson, Roger H.
St. Petersburg, 17 37th St., So.
Wolfson, Louis
Miami, Box 2440
Wood, Leonard V.
Altamonte Springs, 312 Park Place
Woodward, R. D., Jr. "Bob"
Quincy, Box 267
Yancey, Quillian S.
Lakeland, 208 S. Tennessee Ave.


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80 / THE FLORIDA ARCHITECT / October 1969

State of Florida

Organizational Chart of the Executive Branch




Florida Cements

Independent ready-
mixed concrete and
concrete products pro-
ducers have plants lo-
cated in cities and towns throughout the
state. These local businesses contribute
millions of dollars annually to Florida's
economy through plant investments,
payrolls, taxes, operating expenditures
and material purchases.

Florida Portland Cement, with plants
in Tampa and Miami, is proud to be part
of this industry by manufacturing for
its use uniformly high quality Florida
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Division of
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82 / THE FLORIDA ARCHITECT / October 1969

5/Office Practice

Florida Mechanics' Lien Law

731.01 Definitions.-As used in part I of this chapter:

(1) Contract means an agreement for improving real
property, written or unwritten, express or implied, and
includes extras or change orders herein defined.

(2) Contractor means a person other than a materialman
or laborer who enters into a contract with, the owner of
real property for improving it, or who takes over from a
contractor as above defined the entire remaining work
under such contract.

(3) Contract price means the amount agreed upon by the
contracting parties for performing all labor and services
and furnishing all materials covered by their contact and
shall be increased or diminished, as the case may be, by
the price of any extras or change orders as herein defined,
or by any amounts attributable to altered specifications,
defects in workmanship or materials or any other breaches
of the contract; provided, that no penalty or liquidated
damages between the owner and a contractor shall dimin-
ish the contract price as to any other lienor. If no price is
agreed upon by the contracting parties this term shall
mean the value of all labor, services or materials covered
by their contract, with any increases and diminutions, as
above provided.

(4) Direct contract means a contract as herein defined
between the owner and any other person.

(5) Extras or change orders means labor, services or ma-
terials for improving real property authorized by the owner
and added to or deleted from labor, services or materials
covered by a previous contract between the same parties.

(6) Furnish materials means supply materials which are
incorporated in the improvement including normal wast-
age in construction operations; or specially fabricated ma-
terials for incorporation in the improvement; or supply
materials used for the construction and not remaining in
the improvement, subject to diminution by the salvage
value of such materials; and includes supplying tools, appli-
ances or machinery used on the particular improvement to
the extent of the reasonable rental value for the period of
actual use (not determinable by the contract for rental
unless the owner is a party thereto), but does not include
supplying hand tools. The delivery of materials to the site
of the improvement shall be prima facie evidence of in-
corporation of such materials in the improvement.

(7) Improve means build, erect, place, make, alter, re-
move, repair or demolish any improvement over, upon,
connected with, or beneath the surface of any land or
other real property, or excavate any land, or furnish ma-
terials for any of such purposes, or perform any labor or
services upon such improvement; or perform any labor or
services or furnish any materials in grading, seeding, sod-
ding, or planting for landscaping purposes, or in equip-
ping any such improvement with fixtures or permanent

(8) Improvement means any building, structure, con-
struction, demolition, excavation, landscaping or any part
thereof existing, built, erected, placed, made or done on
land or other real property for its permanent benefit.

(9) Laborer means any person other than an architect,
landscape architect, engineer, land surveyor and the like
who, under properly authorized contract, personally per-
forms on the site of the improvement labor or services
for improving real property and does not furnish ma-
terials or labor service of others.

(10) Lienor means any person having a lien or pros-
pective lien upon real property by virtue of this chapter
and includes his successor in interest.

(11) Materialman means any person who furnishes ma-
terials under contract to the owner, contractor or sub-
contractor on the site of the improvement or for direct
delivery to the site of the improvement or for specially
fabricated materials off the site of the improvement for
the particular improvement, and who performs no labor
in the installation thereof.

(12) Owner means the owner of any legal or equitable
interest in real property, which interest can be reached
and sold by any legal process, who enters into a contract
for the improvement of such real property.

(13) Perform or furnish when used in connection with
the words labor or services or materials means performance
or furnishing by the lienor or by another for him.

(14) Real property means the land that is improved and
the improvements thereon, including fixtures, except any
such property owned by the state, county, any munici-
pality, school board, or governmental agency, commission
or political subdivision.

(15) Site of the improvement means the real property
which is being improved and on which labor or services
are performed or materials furnished in furtherance of the
operations of improving such real property. In cases of
removal, without demolition and under contract, of an
improvement from one lot, parcel or tract of land to
another, this term means the real property to which the
improvement is removed.

(16) Subcontractor means a person other than a material-
man or laborer who enters into a contract with a con-
tractor for the performance of any part of such contrac-
tor's contract.

(17) Subsubcontractor means a person other than a ma-
terialman or laborer who enters into a contract with a
subcontractor for the performance of any part of such
subcontractor's contract.
Continued on Page 85 *


^ ik 0

TYPE ....




-- DON'T...








Natural gas is in plentiful supply in virtually all areas of Florida.
For details on natural.gas service, contact your local natural gas utility or
Secretary, Florida Natural Gas Association, P. 0. Box 44, Winter Park, Florida.
84 / THE FLORIDA ARCHITECT / October 1969

Lien Law,


(18) Commencement of the improvement means the
time of filing for record of the notice of commencement
provided in 713.13.
(19) Lienors giving notice means any lienor, except a
contractor, who has duly served a notice to owner as
provided in 713.06(2).
(20) Notice by lienor means the notice to owner served
as provided in 713.06(2).
(21) Notice of commencement means the notice re-
corded as provided in 713.13 and the giving of notice
shall be effective upon the filing in the clerk's office.
(22) Claim of lien means the claim recorded as provided
in 713.08.
(23) Clerk's office means the office of the clerk of the
circuit court of the county in which the real property is
(24) Post or posting means placing the document refer-
red to on the site of the improvement in a conspicuous
place on the front of said site and such document shall
-be protected from the weather.
713.02 Types of lienors and exemptions.-
(1) Persons performing the services described in 713.03
shall have rights to a lien on real property as provided in
that section.
(2) Persons performing services or furnishing materials
for subdivision improvements as described in 713.04
shall have rights to a lien on real property as provided in
that section.
(3) Persons who are in privity with an owner and who
perform labor or services or furnish materials constituting
an improvement or part thereof shall have rights to a lien
on real property as provided in 713.05.
(5) Any improvement to an existing improvement for
which the contract price is five hundred dollars or less
and which is completed within six months from actual
commencement thereof shall be exempt from all other
provisions of part I of this chapter except the provisions
of 713.05.
(6) In any direct contract the owner may require the
contractor to furnish a payment bond as provided in
713.23 and upon receipt of such bond the owner shall
be exempt from the other provisions of parts I and II of
this chapter and of chapter 85, but this does not exempt
the owner from the lien of the contractor who furnishes
the bond. The owner may post said bond or a copy

713.03 Liens for professional services.-

(1) Any person who performs services as architect, land-
scape architect, engineer or land surveyor, subject to
compliance with and the limitations imposed by part I
of this chapter, shall have lien on the real property im-
proved for any money that shall be owing to him for his
services in preparing plans, specifications or drawings used
in connection with improving the real property or for his
services in supervising any portion of the work of improv-
ing the real property, rendered in accordance with his
contract and with the direct contract.

(2) Any architect, landscape architect, engineer or land

surveyor who has a direct contract and who in the practice
of his profession shall perform services, by himself or
others, in connection with a specific parcel of real prop-
erty and subject to said compliances and limitations, shall
have a lien upon such real property for the money owing
to him for his professional services, regardless of whether
such real property is actually improved.

(3) No liens under this section shall be acquired until a
claim of lien is recorded. No lienor under this section
shall be required to serve a notice to owner as provided
in 713.06(2).

713.04 Subdivision improvements.- Any lienor who,
regardless of whether in privity, performs services or fur-
nishes material to real property for the purpose of making
it suitable as the site for the construction of an improve-
ment or improvements shall be entitled to a lien on the
real property for any money that shall be owing to him
for his services or materials. The work of making real
property suitable as the site of an improvement shall in-
clude but shall not be limited to the grading, leveling,
excavating and filling of land (including the furnishing
of fill soil), the grading and paving of streets, curbs and
sidewalks, the construction of ditches and other area
drainage facilities, and the laying of pipes and conduits
for water, gas, electric, sewage and drainage purposes, and
construction of canals and shall also include the altering,
repairing and redoing of all said things. When such serv-
ices or materials are placed on land dedicated to the public
use and are furnished under contract with the owner of
the abutting land, the cost of such services and materials,
if unpaid, may be the basis for a lien upon said abutting
land. When such services or materials are placed on such
land under contract with the owner of such land who sub-
sequently dedicates portions of such lands to public use,
the person furnishing the services or materials placed upon
the dedicated land shall be entitled to a lien upon the
land abutting the dedicated land for the unpaid cost of
the services and materials placed upon the dedicated
land, or in the case of improvements which serve or
benefit real property which is divided by such improve-
ments, to a lien upon each abutting portion for the equit-
able portion of the full amount due and owing. If the
portion of the cost to be borne by each parcel of the land
subject to the same lien is not specified in the contract
it shall be prorated equitably among the parcels served or
benefited. No lien under this section shall be acquired
until a claim of lien is recorded.
713.05 Liens of persons in privity.-A materialman or
laborer, either of whom is in privity with the owner, or a
contractor who complies with the provisions of part I of
this chapter and is subject to the limitations thereof, shall
have a lien on the real property improved for any money
that shall be owing to him for labor, services, materials
or other items required by or furnished in accordance with
the direct contract. No lien under this section shall be
acquired until a claim of lien is recorded. A lienor who,
as a subcontractor, laborer or materialman not in privity
with the owner, commences to furnish labor, services or
material to such an improvement and who thereafter
becomes in privity with the owner shall have such a lien
for any money that shall be owing to him for such labor,
services or materials furnished after he becomes in privity
with the owner; provided, such a lienor may record one
claim of lien to cover his work done both in privity with
the owner and not in privity with the owner. No lienor
under this section shall be required to serve a notice to
owner as provided in 713.06(2). A contractor may claim
Continued m

Lien Law,


a lien for any labor, services or materials furnished by
another lienor for which he is obligated to pay such
lienor regardless of the right of such lienor to claim a lien
but if such lienor claims a valid lien, the contractor shall
not recover the amount of the contractor's claim of lien
may be reduced accordingly by court order.

713.06 Liens of persons not in privity; proper pay-

(1) A materialman or laborer, either of whom is not in
privity with the owner, or a subcontractor who complies
with the provisions of part I of this chapter and is subject
to the limitations thereof, shall have a lien on the real
property improved for any money that shall be owing to
him for labor, services or materials furnished in accordance
with his contract and with the direct contract. The total
amount of all liens allowed under part I of this chapter
for furnishing labor, services or material covered by any
certain direct contract shall not exceed the amount of the
contract price fixed by said direct contract except as pro-
vided in subsection (3) of this section.

(2) (a) All lienors under this section, except laborers,
as a prerequisite to perfecting a lien under this chapter
and recording a claim of lien, shall be required to serve a
notice on the owner setting forth the lienor's name and
address, a description sufficient for identification of the
real property, and the nature of the services or materials
furnished or to be furnished. This notice must be served
before commencing or not later than forty-five days from
commencing to furnish his services or materials but in any
event before the date of furnishing the affidavit under
subsection (3) (d)l., of this section, or abandonment,
whichever shall occur first. The serving of this notice shall
not dispense with recording the claim of lien. This notice
shall not be deemed to constitute a lien, cloud or encum-
brance on said real property nor actual nor constructive
notice of any of the same.

(b) If the owner, in his notice of commencement, shall
have designated a person in addition to himself to receive
a copy of such lienor's notice, as provided in 713.-
13(1) (g), the lienor shall mail a copy of his notice to the
person so designated. Failure by the lienor to mail such
copy, however, shall not invalidate an otherwise valid lien.

(c) The notice may be in substantially the following


To ---- ----------
(owner's name and address)

The undersigned hereby informs you that he has furnished
or is furnishing services or materials as follows: ----__

(general description of services or materials)
for the improvement of the real property identified as

(property description)
under an order given by --_...--_.. .-----------------
Florida law prescribes the serving of this notice and re-
stricts your right to make payments under your contract
in accordance with 713.06, Florida Statutes.
Copies to ----------.----------- --.. __-- -

86 / THE FLORIDA ARCHITECT / October 1969

(3) The owner may make proper payments on the direct
contract as to lienors under this section, in the following

(a) The owner shall not pay any money on account of a
direct contract prior to recording of the notice provided
in 713.13, and any amount so paid shall be held im-
properly paid.

(b) The owner at any time after recording the notice
provided in 713.13, may pay to any laborers the whole
or any part of the amounts that shall then be due and
payable to them respectively for labor or services per-
formed by them and covered by the direct contract, and
shall deduct the same from the balance due the contractor
under a direct contract.

(c) When any payment becomes due to the contractor
on the direct contract, except the final payment:

1. The owner shall pay or cause to be paid, within the
limitations imposed by subparagraph 2. the sum then due
to each lienor giving notice prior to the time of said pay-
ment. The owner may require (and in such event, the
contractor shall furnish as a prerequisite to requiring pay-
ment to himself) an affidavit as prescribed in paragraph
(d) 1. of this subsection, on any payment made or to be
made on a direct contract; provided, the furnishing of any
such affidavit shall not relieve the owner of his responsi-
bility to pay or cause to be paid all lienors giving notice
as aforesaid. Except laborers, the owner shall be under no
obligation to any lienor from whom he has not received
a notice at the time of making any such payment.

2. When the payment due is insufficient to pay all bills of
lienors giving notice, the owner shall prorate the amount
then due under the direct contract among the lienors
filing notices pro rata in the manner prescribed in sub-
section (4) of this section. Lienors receiving money shall
execute partial releases as provided in 713.20(2)), to the
extent of the payment received.

3. If any affidavit permitted hereunder recites any out-
standing bills for labor, services or materials, the owner
may pay such bills in full direct to the person or firm to
whom they are due if the balance due on the direct
contract at the time the affidavit is given is sufficient to
pay such bills and shall deduct the amounts so paid from
the balance of payment due the contractor.

4. No person furnishing labor or material or both who is
required to serve a notice under subsection (2) (a) of this
section and who did not serve such notice and whose time
for such service has expired shall be paid because he is
listed in an affidavit furnished by the contractor under
this subsection until all lienors giving notice and lienors
listed in such affidavit whose time for serving such notice
has not expired have been paid in full. If there is a
balance due the contractor after all of said lienors have
been paid in full, any of said persons who failed to serve
timely notice shall be paid in full or pro rata according
to the amounts of their claims to the extent of such
balance due the contractor; provided, this shall not be
construed to permit any claim or demand whatsoever by
said persons failing to serve timely notice against the

(d) When the final payment under a direct contract
becomes due the contractor:

1. The contractor shall give the owner an affidavit stating,
if that be the fact, that all lienors have been paid in full
or, if the fact be otherwise, showing the name of each
lienor who has not been paid in full and the amount due
or to become due each for labor, services or materials
furnished. The contractor shall have no lien or right of
action against the owner for labor, services or materials
furnished under the direct contract while in default by
reason of not giving the owner such affidavit. The con-
tractor shall execute such affidavit and deliver it to the
owner at least five days before instituting suit as a pre-
requisite to the institution of any suit to enforce his lien
under this chapter.

2. If the contractor's affidavit required in this subsection
recites any outstanding bills for labor, services or materials
the owner may, after giving the contractor at least ten
days' written notice, pay such bills in full direct to the
person or firm to whom they are due, if the balance due
on a direct contract at the time the affidavit is given is
sufficient to pay them and lienors giving notice, and shall
deduct the amounts so paid from the balance due the
contractor. Lienors listed in said affidavit not giving notice
may be paid nevertheless.

3. If the balance due is not sufficient to pay in full all
lienors listed in the affidavit given by the contractor at
that time and other lienors giving notice, the owner shall
pay no money to anyone until such time as the contractor
has furnished him with the difference; provided, that if
the contractor fails to furnish the difference within ten
days from delivery of the affidavit or notice from the
owner to the contractor to furnish the affidavit, the owner
shall determine the amount due each lienor and shall
disburse to them the amounts due from him on a direct
contract in accordance with the procedure established by
subsection (4) of this section.

4. The owner shall have the right to rely on the con-
tractor's affidavit given under this subparagraph in making
the final payment unless there are lienors giving notice
who are not listed in said affidavit. If there are lienors
giving notice who are not so listed, the owner may pay
said lienors and any persons listed in said affidavit and
shall thereupon be discharged of any further responsibility
under the direct contract except for any balance which
may be due to the contractor.

5. The owner shall retain the last payment due under a
contract or ten percent of the original contract price,
whichever is larger, which shall not be disbursed until the
contractor's affidavit under paragraph (d)l. of this sub-
section has been delivered to the owner.

6. When final payment has become due to the contractor
and the owner fails to withhold as required by paragraph
(d) 5. of this subsection, the property improved shall be
subject to the full amount of all valid liens of which the
owner has notice at the time the contractor furnishes his

(e) If the improvement is abandoned before completion,
the owner shall determine the amount due each lienor
giving notice and shall pay the same in full or prorate in
the same manner as provided in subsection (4) of this

(f) No contractor shall have any right to require the
owner to pay any money to him under a direct contract

if such money cannot be properly paid by the owner to the
contractor in accordance with this section.

(g) Except with written consent of the contractor, before
paying any money directly to any lienor except the con-
tractor or any laborer, the owner shall give the contractor
at least ten days' written notice of his intention to pay
each lienor.

(h) When the owner has properly retained all sums
required in this section to be retained but has otherwise
made improper payments, the owner's real property shall
be held liable to all laborers, subcontractors and material-
men complying with this chapter only to the extent of
such retentions and such improper payments, notwith-
standing the provisions of this subsection. Any money
paid by the owner on a direct contract, the payment of
which is proved to have caused no detriment to any
certain lienor, shall be held to have been properly paid
as to such lienor, and if any of such money shall be held
not properly paid as to any other lienors, the entire benefit
of its being held not properly paid as to them shall go to
such lienors.

(4) (a) In determining the amounts for which liens
between lienors claiming under a direct contract shall be
paid by the owner or allowed by the court within the total
amount fixed by the direct contract and under the pro-
visions of this section, the owner or court shall pay or
allow such liens in the following order:

1. Liens of all laborers.

2. Liens of all persons other than the contractor.

3. Lien of the contractor.

(b) Should the total amount for which liens under such
direct contract may be allowed be less than the total
amount of liens under such contract in all classes above
mentioned, all liens in a class shall be allowed for their
full amounts before any liens shall be allowed to any
subsequent class. Should the amount applicable to the
liens of any single class be insufficient to permit all liens
within that class to be allowed for their full amounts, each
lien shall be allowed for its pro rata share of the total
amount applicable to liens of that class; but if the same
labor, services, or materials shall be covered by liens of
more than one class, such labor, services, or materials shall
be allowed only in the earliest class by which they shall
be covered; and also if the same labor, services, or ma-
terials shall be covered by liens of two or more lienors of
the same class, such labor, services or materials shall be
allowed only in the lien of the lienor farthest removed
from the contractor. This section shall not be construed
to affect the priority of liens derived under separate direct

713.07 Priority of liens.-

(1) Liens under 713.03 and 713.04 shall attach at the
time of recordation of the claim of lien and shall take
priority as of that time.

(2) Liens under 713.05 and 713.06 shall attach and
take priority as of the time of recordation of the notice
of commencement, but in the event a notice of com-
mencement is not filed, then such liens shall attach and
take priority as of the time the claim of lien is recorded.
Continued on Page 89 ;e0)


*, /

r nr I

4 t 11




porting member for raised flooring systems by Mac
Donald Computer Supplies Co., is a new universal
pedestal available in any elevation required, with
threaded post that permits infinite adjustment. De-
sign features unique thumbscrew that locks nut in

places without tools and positively prevents acci-
dental changes in elevation. Panels are 24" steel
modules with a minimum yield strength of 50,000
psi and tensile strength of 70,000 psi. All panels
have edge vinyl trim and are available in tile, high-
pressure laminate, or carpeted surfaces. Efficient
engineering and installation services are provided
by Mac Donald Computer Supplies Company.

Typlcal I~nta~llatSlon CONDITIONED AIR



Diffusers which are completely self-contained and
factory-sealed. They become an integral part of the
ceiling and filter air right at the point of entry.
Sealed Light Fixtures minimize glare and provide
even, controlled illumination. Lamps may be
changed in minutes due to the design. Ceiling
Panels are so constructed that they afford a tight

contamination seal between room and ceiling.
Honeycomb steel floor panels are interchangeable
with standard 24" square raised floor panels de-
scribed above permitting the return air to pass
through the raised flooring into the "Return Air
Plenum"- See illustration above. These perforated
panels have the same, or even more strength than
standard panels.

88 / THE FLORIDA ARCHITECT / October 1969

Lien Law,


(3) All such liens shall have priority over any conveyance,
encumbrance or demand not recorded against the real
property prior to the time such lien attached as provided
herein, but any conveyance, encumbrance or demand re-
corded prior to the time such lien attaches and any pro-
ceeds thereof, regardless of when disbursed, shall have
priority over such liens.

(4) If construction ceases before completion and the
owner desires to recommence construction, he may pay
all lienors in full or pro rata in accordance with 713.-
06(4), prior to recommencement in which event all liens
for the recommended construction shall take priority from
such recommencement; or the owner may record an affi-
davit in the clerk's office stating his intention to recom-
mence construction and that all lienors giving notice have
been paid in full except those listed therein as not having
been so paid in which event thirty days after such record-
ing, the rights of any person acquiring any interest, lien
or encumbrance on said property or of any lienor on the
recommended construction shall be paramount to any
lien on the prior construction unless such prior lienor
records a claim of lien within said thirty day period. A
copy of said affidavit shall be served on each lienor named
therein. Before recommencing, the owner shall record and
post a notice of commencement for the recommended
construction, as provided in 713.13.

713.08 Claim of lien.-
(1) For the purpose of perfecting his lien under part I of
this chapter every lienor, including laborers and persons in
privity, shall record a claim of lien which shall state:

(a) The name of the lienor and the address where notices
or process under part I of this chapter may be served on
the lienor.

(b) The name of the person with whom the lienor
contracted or by whom he was employed.

(c) The labor, services or materials furnished and the
contract price or value thereof. Materials specially fabri-
cated at a place other than the site of the improvement
for incorporation in the improvement but not so incorpo-
rated and the contract price or value thereof shall be
separately stated in the claim of lien.

(d) A description of the real property sufficient for

(e) The name of the owner.

(f) The time when the first and the last item of labor
or service or materials was furnished.

(g) The amount unpaid the lienor for such labor or
services or materials.

(h) If the lien is claimed by a person not in privity with
the owner, the date and method of service of the notice
to owner.

(2) The claim of lien shall be signed and verified on
personal oath by the lienor, his agent or attorney ac-
quainted with the facts stated therein.

(3) Such claim of lien shall be sufficient if it is in sub-
stantially the following form:

State of -------------------. -----...............
C county of ..- -- --------._. ._______
Before me, the undersigned authority, personnaly ap-
peared ---------------..________._ who, being duly sworn,
says that he is (the lienor herein) (the (agent) (attorney)
of the lienor herein ---.---- .._..____._________ )__ ) whose
address is -------- ---------_-..._ and that in pursuance
of a contract with -------_-_____......______... lienor fur-
nished labor, services or materials consisting of..- -_
----------------------- on the following described real property in
-----------..-------------...-- County Florida: owned by -----
-- ...--- .... of a total value of $___ __
of which there remains unpaid $---- ____ and fur-
nished the first of the same on ---_____ __ 19 ...
and the last of the same on -__-- ..-__,-- 19 -_ and
(if the lien is claimed by one not in privity with the
owner) that the lienor served his notice to owner on
---------------- 19 by -----... .....--- .............
Sworn to and subscribed before me this day
of ----- ....... ....... 19 ---.-

Notary Public

My commission expires:

(4) (a) The commissions of any of the foregoing details
or errors in such claim of lien shall not, within the dis-
cretion of the trial court, prevent the enforcement of such
lien as against one who has not been adversely affected
by such omission or error.
(b) Any claim of lien recorded as provided in part I of
this chapter may be amended at any time during the
period allowed for recording such claim of lien, provided,
that such amendment shall not cause any person to suffer
any detriment by having acted in good faith in reliance
upon such claim of lien as originally recorded. Any amend-
ment of the claim of lien shall be recorded in the same
manner as is provided for recording the original claim of
(c) Failure to serve any claim of lien in the manner pro-
vided in 713.18, within ten days after recording shall
render the claim of lien voidable to the extent that such
failure or delay is shown to have been prejudicial to any
person entitled to rely thereon.
(5) The claim of lien may be recorded at any time during
the progress of the work or thereafter but not later than
ninety days after the final furnishing of the labor or serv-
ices or materials by the lienor; provided if the original
contractor defaults or the contract is terminated under
713.07(4), no claim for a lien attaching prior to such
default shall be recorded after ninety days from the date
of such default or ninety days after the final performance
of labor or services or furnishings of materials, whichever
occurs first. The claim of lien shall be recorded in the
clerk's office. If such real property is situated in two or
more counties the claim of lien shall be recorded in the
clerk's office in each of such counties. The recording of
the claim of lien shall be constructive notice to all persons
of the contents and effect of such claim. The validity of
the lien and the right to record a claim therefore shall not
be affected by the insolvency, bankruptcy or death of the
owner before the claim of lien is recorded.
713.09 When single claim of lien sufficient.-
(1) A lienor shall be required to record only one claim
of lien covering his entire demand against such real
property where the amount demanded is for labor or
services or materials furnished for more than one improve-
ment on a single lot, parcel, or tract of land, or for a single
Continued e-)

Lien Law, continued
improvement on contiguous or adjacent lots, parcels, or
tracts of land, or for more than one improvement to be
operated as a single plant but located on separate lots,
parcels, or tracts of land, or for more than one improve-
ment to be operated as separate units on separate lots,
parcel or tracts of land but improved in one continuous
building .operation, such as, but not limited to, a housing
or multiple unit dwelling project, or a multiple separate
unit development, and made or to be made in each case
under the same direct contract. The claim of lien shall
then be applicable to such lots, parcels or tracts of land
and the improvements thereon included therein but not
previously released in writing, and proof of delivery of
materials at the order of the purchaser to any of such lots,
parcels or tracts of land shall be prima facie sufficient to
support a lien on any or all of such lots, parcels or tracts
of land so improved.

(2) In the event the project consists of six or more im-
provements or one improvement costing more than fifty
thousand dollars, and delivery is to a place, other than the
site of improvement, designated by the purchaser, such
as, but not limited to, a warehouse concentration point,
cutting or fabricating plant, of materials ordered by the
purchaser to be used on one or more of such improve-
ments, there shall be served upon the owner a notice,
signed and acknowledged by both the seller and purchaser,
substantially as follows:


Notice is hereby given that materials having a value of
$ __---__--- have been delivered by the undersigned
vendor to ---------- at ----------
(purchaser) (address of delivery)
said materials to be used for construction of improvements
upon the following described property situated in __-----
------- County, Florida, to wit:



The service of said notice shall not create a lien, but shall
be proof of delivery of the materials referred to in said
notice sufficient to support a lien therefore on any or all
of such lots, parcels or tracts of land described in said
notice; provided, however, that no lien shall attach to
any one or more of such lots, parcels or tracts of land
by lienors subject thereto until compliance with 713.-
90 / THE FLORIDA ARCHITECT / October 1969

06(2), when required, and 713.08, and provided further,
that no lien shall attach to any one or more of such lots,
parcels or tracts of land previously released in writing or
upon which the improvement has been completed for a
period of ninety days.

713.10 Extent of liens.-Except as provided in 713.12,
liens under part I of this chapter shall extend to, and
only to, the right, title and interest of the person who
contracts for the improvement as such right, title and
interest exists at the commencement of the improvement
or is thereafter acquired in the real property. When an
improvement is made by a lessee in accordance with an
agreement between such lessee and his lessor, liens shall
extend also to the interest of such lessor. In the absence
of fraud on the part of the lessor, the interest of the
lessor shall not be subject to liens for improvements made
by the lessee when the lease is recorded in the clerk's
office and the terms of the lease expressly prohibit such

713.11 Liens for improving land in which the con-
tracting party has no interest.-When the person con-
tracting for improving real property has no interest as
owner in the land, no lien shall attach to the land, except
as provided in 713.12, but if removal of such improve-
ment from the land is practicable, the lien of a lienor
shall attach to the improvement on which he has per-
formed labor or services or for which he has furnished
materials. The court, in the enforcement of such lien,
may order such improvement to be separately sold and
the purchaser may remove it within such reasonable time
as the court may fix. The purchase price for such irfi-
provement shall be paid into court. The owner of the
land upon which the improvement was made may demand
that the land be restored substantially to its condition
before the improvement was commenced, in which case
the court shall order its restoration and the reasonable
charge therefore shall be first paid out of such purchase
price and the remainder shall be paid to lienors and other
encumbrancers in accordance with their respective rights.

713.12 Liens for improving real property under contract
with husband or wife on property of the other or of both.
-When the contract for improving real property is made
with a husband or wife who is not separated and living
apart from his or her spouse and the property is owned
by the other or by both, the spouse who contracts shall
be deemed to be the agent of the other to the extent of
subjecting the right, title, or interest of the other in said
property to liens under part I of this chapter unless such
other shall, within ten days after learning of such contract,

give the contractor and record in the clerk's office, notice
of his or her objection thereto.

713.13 Notice of commencement.-
(1) An owner or his authorized agent before actually
commencing to improve any real property, or recom-
mencing completion of any improvement after default
or abandonment, whether or not a project has a payment
bond complying with 712.23, shall record a notice of
Commencement in the clerk's office and forthwith post a
certified copy thereof containing the following informa-

(a) A description sufficient for identification of the real
property to be improved. The description should include
the legal description of the property and also should
include the street address of the property if available or,
if there is no street address available, such additional
information as will describe the physical location of the
real property to be improved.

(b) A general description of the improvement.

(c) The name and address of the owner as defined in
713.01, his interest in the site of the improvement, and
the name and address of the fee simple title holder, if
other than such owner.

(d) The name and address of the contractor.

(e) The name and address of the surety on the payment
bond under 713.23, if any, and the amount of such

(f) The name and address within the state of a person
other than himself who may be designated by the owner
as the person upon whom notices or other documents may
be served under part I of this chapter, and service upon
the person so designated shall constitute service upon the

(g) The owner, at his option, may designate a person in
addition to himself to receive a copy of the lienor's notice
as provided in 713.06(2) (b), and if he does so, the
name and address of such person shall be included in the
notice of commencement.

(2) If the improvement described in said notice is not
actually commenced within thirty days after the recording
thereof, such notice shall be void and of no further effect.

(3) Neither the recording of a notice of commencement
nor the posting of a copy thereof shall constitute a lien,
cloud or encumbrance on real property, nor actual nor
constructive notice of any of the same.

(4) This section does not apply to an owner who is
constructing improvements described in 713.04.

(5) Unless otherwise provided in the notice of com-
mencement or a new or amended notice of commence-
ment, any notice or commencement heretofore or here-
after recorded shall not be effective as to any person
acquiring title or any interest in real property from the
owner or under him after one year from the date of
recording the notice of commencement.
713.35 Forms of notice of commencement of construc-
(1) When an owner of real property upon which im-

provements are to be made applies (either in person or by
an agent) for a building permit, the authority issuing such
permit shall, when required to do so by ordinance or
resolution of the governing body, furnish to the applicant
two or more copies of a form of notice of commence-
ment conforming with the provisions of 713.13, to-
gether with a concise printed statement explaining the
provisions of the Florida mechanics' lien law, part I of
this chapter, relating to the recording and to the posting
of copies of notices of commencement and encouraging
the owner to record a notice of commencement and post
a copy thereof in accordance with the provisions of

(2) The several boards of county commissioners, muni-
cipal councils or other similar bodies may by ordinance
or resolution establish reasonable fees for furnishing copies
of the forms and the printed statement in an amount not
to exceed two dollars to be paid by the applicant for each
permit in addition to all other costs of the permit; pro-
vided, however, that no forms or statement need be fur-
nished nor shall such additional fee be obtained from
applicants for permits in those cases where the owner of
a legal or equitable interest (including that of ownership
of stock of a corporate landowner) of the real property
to be improved is engaged in the business of construction
of buildings for sale to others and intends to make the
improvements authorized by the permit on the property
and upon completion will offer the improved real prop-
erty for sale.

(3) This section shall apply to every municipality and
county in the state which now or hereafter may have a
system of issuing building permits for the construction of
improvements or for the alteration or repair of improve-
ments on or to real property located within the geographic
limits of the issuing authority.

713.14 Application of money to materials account.-
(1) Any owner, contractor, or subcontractor in making
any payment under or properly applicable to any contract
to one with whom he has a running account, or with
whom he has more than one contract, or to whom he
is otherwise indebted, shall designate the contract under
which the payment is made or the items of account to
which it is to be applied and if he shall fail to do so or
shall make a false designation he shall be liable to anyone
suffering a loss in consequence for the amount of such
(2) When a payment for materials is made to a sub-
contractor, or materialman, such subcontractor or ma-
terialman shall demand of the person making such pay-
ment a designation of the account and the items of
account to which such payment is to apply. In any case
where a lien is claimed for materials furnished by a sub-
contractor or materialman, it shall be a defense to such
claim to prove that a payment made by the owner to the
contractor for such materials has been paid over to such
subcontractor or materialman, and to prove also that
when such payment was received by such subcontractor
or materialman he did not demand a designation of the
account and of the items of account to which such pay-
ment was to be applied for, receiving a designation of its
application to the account for such materials, he failed to
apply such payment in accordance therewith; provided
this subsection shall be deemed to be cumulative to any
other defenses available to the person paying said ma-
terialman or subcontractor.
Continued *-

Lien Law,


713.15 Repossession of materials not used.-If for any
reason the completion of an improvement is abandoned
or though the improvement is completed, materials
delivered are not used therefore, a person who has delivered
materials for the improvement which have not been in-
corporated therein and for which he has not received
payment may peaceably repossess and remove such ma-
terials or replevy the same and thereupon he shall have no
lien on the real property or improvements and no right
against any persons for the price thereof, but shall have
the same rights in regard to the materials as if he had
never parted with their possession. This right to repossess
and remove or replevy the materials shall not be affected
by their sale, encumbrance, attachment, or transfer from
the site of improvement, except that if the materials have
been so transferred, the right to repossess or replevy them
shall not be effective as against a purchaser or encum-
brancer thereof in good faith whose interest therein is
acquired after such transfer from the site of the improve-
ment or as against a creditor attaching after such transfer.
The right of repossession and removal given by this section
shall extend only to materials whose purchase price does
not exceed the amount remaining due to the person re-
possessing but where materials have been partly paid for,
the person delivering them may repossess them as allowed
in this section on refunding the part of the purchase
price which has been paid.

713.16 Copy of contract and statements of account may
be demanded.-
(1) A copy of the contract of a lienor or owner and a
statement of the amount due or to become due if fixed
or ascertainable thereon shall be furnished by any party
thereto, upon written demand of an owner or a lienor
contracting with or employed by the other party to such
contract. If the owner or lienor refuses or neglects to
furnish such copy of the contract or such statement, or
wilfully and falsely states the amount due or to become
due if fixed or ascertainable under such contract, any
person who suffers any detriment thereby shall have a
cause of action against the person refusing or neglecting
to furnish the same or wilfully and falsely stating the
amount due or to become due for his damages sustained
thereby. The information contained in such copy or state-
ment furnished pursuant to such written demand shall
be binding upon the owner or lienor furnishing it unless
actual notice of any modification is given to the person
demanding the copy or statement before such person acts
in good faith in reliance on it. The person demanding
such documents shall be required to pay for the repro-
duction thereof and if such person fails or refuses to do so,
he shall be entitled only to inspect such documents at
reasonable times and places.

(2) The owner, at the time any payment is to be made
by him to the contractor or directly to a lienor, may in
writing demand of any lienor a written statement under
oath of his account showing the nature of the labor or
services performed and to be performed, the materials
furnished and to be furnished, the amount paid on ac-
count to date, the amount due, and the amount to become
due. Failure or refusal to furnish such statement within
ten days after such written demand or the furnishing of
a false or fraudulent statement shall deprive the person so
failing or refusing to furnish such statement of his lien.

713.17 Materials not attachable for debts of purchaser.
-Whenever materials have been furnished to improve
92 / THE FLORIDA ARCHITECT / October 1969

real property and payment therefore has not been made or
waived, such materials shall not be subject to attachment,
execution, or other legal process to enforce any debt due
by the purchaser of such materials, except a debt due for
the purchase price thereof, so long as in good faith the
same are about to be applied to improve the real property;
but if the owner has made payment for materials furnished
and the materialman has not received payment therefore,
such materials shall not be subject to attachment, execu-
tion, or other legal process to enforce the debt due for the
purchase price.

713.18 Manner of serving notices, etc.-
(1) Service of notices, claims of lien, affidavits, assign-
ments' and other instruments permitted or required here-
under, or copies thereof when so permitted or required,
unless otherwise specifically provided in part I of this
chapter, shall be made by one of the following methods:

(a) By serving in the manner provided by law for the
service of process.

(b) By actual delivery to the person to be served; or, if a
partnership, to one of the partners; or, if a corporation, to
an officer, director, managing agent or business agent

(c) By mailing the same, postage prepaid, by registered
or certified mail to the person to be served at his last
known address and evidence of delivery.

(d) If none of the foregoing can be accomplished, by
posting on the premises.

(2) If the real property is owned by more than one per-
son, a lienor may serve any notices or other papers under
part I of this chapter on any one of such owners and this
shall be deemed notice to all owners.

713.19 Assignment of lien.-A lien or prospective lien,
except that of a laborer, may be assigned by the lienor at
any time before its discharge. The assignment may be
recorded in the clerk's office.

713.20 Waiver or release of liens.-
(1) The acceptance by the lienor of an unsecured note
for all or any part of the amount of his demand shall not
constitute a waiver of his lien therefore unless expressly so
agreed in writing, nor shall it in any way affect the period
for filing the notice under 713.06-(2), or the claim of
lien under 713.08.

(2) Any person other than a laborer may waive his lien
under this chapter at any time, either before or after fur-
nishing services or materials. A laborer may waive his lien
only to the extent of labor theretofore performed.

(3) Any person may at any time waive, release or satisfy
any part of his lien under part I of this chapter, either as
to the amount due for labor performed, or for services or
materials furnished or to be furnished, or as to any part
or parcel of the real property.

713.21 Discharge of lien.-A lien properly perfected
under this chapter may be discharged by any of the fol-
lowing methods:

(1) By entering satisfaction of the lien upon the margin
of the record thereof in the clerk's office when not other-
Continued on Page 97 *)

-I Na


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The porcelain enamel finish used on Dwyer Kitchens should
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Feature distinctive styling-built
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quality. In less than 3,/2 feet,
the Series 39 provides gas or electric -
surface cooking units,'deep bowl
sink, and convenient worktop area.
Large 6 cubic foot refrigerator
has generous full-height door storage.

E 39 SC
39" wide t

Six colors to complement any decor. Colors other
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nominal additional charge. Color selectors available
on request.

Units are
81" high
24';" deep

G 39 SC
39" wide

Series 84 models
The ultimate in compact kitchen
design-offer unmatched
convenience and capacity in a
7 foot kitchen. Large 10 cubic foot
refrigerator contains roll-out
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E 87 ECR
Recess model
87" wide

Units are
G 84 SCR 87" high
Standard model 24 %" deep
84" wide

Series 51 models

Combine dramatic new
styling with full kitchen
capacity and conven-
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G 51 SC Standard model-
51" wide. Recess model is
54" wide. Both 87" high x
241/" deep.

Series60 models
illustrated on cover
Engineered and designed
as complete, fully func-
tional kitchens. Include
family size oven, one-
piece seamless porcelain
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S refrigerator, deep sink,
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E 60 SC Standard model-
60" wide. Recess model
(cover illustration) is 63"
wide. Both87" highx24/2"

~~~;~ t- Cs ~4s~a~t'ni~

Series 69 models
Complete kitchen facilities
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units,-save valuable floor spate.;
New 8 cubic foot refrigerator
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offers roll-out shelves and
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E 72. EC
Recess model
72" wide

Units are
87" high
'24'." deep

G 69 SC:
Standard model
69" wide;

: :Series 400 models
^ "' ^Dr .Only 48" wide and 22" deep, the.
i Dwyer 400 opens at a touch tod
provide convenient facilities for light.-
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115 or 115,230 volt


-tO N -.


UA 'higm

,A. S ... -

Typical testimonial
letters from our files

.' . '"& sj-p ^i r I

,f.'; -_-- ------ - i---r ------ '
i... 'L

j'~ H)' 'I'

4- ___ E -_^c -T

Dwyer Products of Florida, Inc.
2766 East Oakland Park Boulevard
Fort Lauderdale, Florida 33306
Telephone 305-565-2766



1 i I :

LIEN LAW Continued from Page 92
wise prohibited by law. This satisfaction shall be signed
by the lienor, his agent or attorney and attested by said
clerk. Any person who executes a claim of lien shall have
authority to execute a satisfaction in the absence of actual
notice of lack of authority to any person relying on the

(2) By the satisfaction of the lienor, duly acknowledged
and recorded in the clerk's office. Any person who exe-
cutes a claim of lien shall have authority to execute a
satisfaction in the absence of actual notice of lack of
authority to any person relying on the same.

(3) By failure to begin an action to enforce the lien
within the time prescribed in part I of this chapter.

(4) By an order of the circuit court of the county where
the property is located, as provided in this subsection.
Upon filing a complaint therefore by any interested party
the clerk shall issue a summons to the lienor to show
cause within twenty days why his lien should not be
enforced by action or vacated and canceled of record.
Upon failure of the lienor to show cause why his lien
should not be enforced or his failure to commence such
action before the return date of the summons the court
shall forthwith order cancellation of the lien.

(5) By recording in the clerk's office the original or a
certified copy of a judgment or decree of a court of a
competent jurisdiction showing a final determination of
the action.

713.22 Duration of lien.-
(1) No lien provided by part I of this chapter shall con-
tinue for a longer period than one year after the claim of
lien has been recorded unless within that time an action
to enforce the lien is commenced in a court of competent

(2) An owner or his agent or attorney may elect to
shorten the time prescribed in subsection (1) of this sec-
tion, within which to commence an action to enforce any
claim o flien or claim against a bond or other security
under 713.23 or 713.24 by recording in the clerk's
office a notice in substantially the following form:

To: --
(Name and address of lienor)
You are notified that the undersigned contests the claim
of lien filed by you on _--------- 19 and
recorded in --~_...- Book --- Page ,-_-, of the
public records of ---- County, Florida, and that
the time within which you may file suit to enforce your
lien is limited to 60 days from the date of service of this
notice. This ____---- day of ---- 19 --.
Signed: ----
Owner or Attorney

The lien of any lienor upon whom such notice is served
and who fails to institute a suit to enforce his lien within
sixty days after service of such notice shall be extinguished
automatically. The clerk shall mail a copy of the notice
of contest to the lien claimant at the address shown in the
claim of lien or most recent amendment thereto and shall
certify to such service on the face of such notice and
record the notice. Service shall be deemed complete upon

713.23 Payment bond.-The payment bond required to
exempt an owner under parts I and II of this chapter and
chapter 85 shall be furnished by the contractor in at least
the amount of the original contract price before com-
mencing the construction of the improvement under such
direct contract. Such bond shall be executed as surety by a
surety insurer authorized to do business in Florida and
shall be conditioned that such contractor shall promptly
make payments to all persons supplying him labor, ma-
terial and supplies used directly or indirectly by said con-
tractor, subcontractor or subsubcontractor in the prosecu-
tion of the work provided in said contract. The owner,
contractor, or surety, parties or obligees under any such
bond, shall furnish a true copy at cost of reproduction
theerof to any lienor demanding the same and if any such
person fails or refuses to furnish such copy without justifi-
able cause, he shall be liable to the lienor demanding the
copy for any damages caused to such lienor by such re-
fusal or failure. Any person supplying labor, material or
supplies used directly or indirectly in the prosecution of
the work to any subcontractor or subsubcontracor and who
has not received payment therefore, shall, within ninety
days after performance of the labor or after complete de-
livery of materials and supplies, deliver to the contractor
written notice of the performance of such labor or delivery
of such materials and supplies and the nonpayment there-
for, and no action or suit for such labor or for such ma-
terials and supplies may be instituted or prosecuted against
the contractor unless such notice has been given. No
action or suit shal be instituted or prosecuted against the
contractor or against the surety on the bond required in
this section after one year from the performance of the
labor or completion of delivery of the materials and sup-
plies. Any lienor shall have direct right of action on such
bond against the surety and no such bond shall contain
any provisions restricting the classes of persons protected
thereby or the venue of any suit thereon. The surety shall
not be entitled to the defense of pro tanto discharge as
against any lienor because of changes or modifications in
the contract to which the surety is not a party; provided
that the liability of the surety shall not be increased be-
yond the penal sum of the bond. Except claimants in
privity with the contractor and except laborers, no claim-
ant shall recover on a bond or from the contractor unless
he shall have complied with the provisions of 713.06(2).

713.24 Transfer of liens to security.-

(1) Any lien claimed under part I of this chapter may
be transferred by any person having an interest in the
real property upon which the lien is imposed or the con-
tract under which the lien is claimed, from such real
property to other security by either:

(a) Depositing in the clerk's office a sum of money, or

(b) Filing in the.clerk's office a bond executed as surety
by a surety insurer licensed to do business in this state,
either to be in an amount equal to the amount demanded
in such claim of lien plus interest thereon at six per cent
per year for three years plus one hundred dollars to apply
on any court costs which may be taxed in any proceeding
to enforce said lien.

Such deposit or bond shall be conditioned to pay any
judgment or decree which may be rendered for the satis-
faction of the lien for which such claim of lien was rec-
orded and costs not to exceed one hundred dollars. Upon
making such deposit or filing such bond the clerk shall
Continued -

LIEN LAW Continued
make and record a certificate showing the transfer of the
lien from the real property to the security and mail a copy
thereof by registered or certified mail to the lienor named
in the claim of lien so transferred at the address stated
therein. Upon filing the certificate of transfer the real
property shall thereupon be released from the lien claimed
and such lien shall be transferred to said security. The
clerk shall be entitled to a fee for making and serving the
certificate in the sum of two dollars. Any number of liens
may be transferred to one such security.

(2) Any excess of the security over the aggregate amount
of any judgments or decrees rendered plus costs actually
taxed shall be repaid to the party filing the same or his
successor in interest. Any deposit of money shall be con-
sidered as paid into court and shall be subject to the pro-
visions of law relative to payments of money into court
and the disposition of same.

(3) Any party having an interest in such security or the
property from which the lien was transferred may at any
time, and any number of times, file a complaint in chan-
cery in the circuit court of the county where such security
is deposited for an order to require additional security,
reduction of security, change or substitution of sureties,
payment or discharge thereof or any other matter affecting
said security.

(4) If no proceeding to enforce a transferred lien shall
be commenced within the time specified in 713.22 or if
it appears that the transferred lien has been satisfied of
record, the clerk shall return said security upon request of
the person depositing or filing the same, or the insurer.

713.25 Applicability of ch. 65-456.-This act shall take
effect on July 1, 1965, but shall not apply to any act re-
quired to be done within a time period which is running
on that date nor shall apply to existing projects where its
operation would impair vested rights.

713.26 Redemption and sale.-
(1) The right of redemption upon all sales under part I
of this chapter shall exist in favor of the person whose
interest is sold and may be exercised in the same manner
as is or may be provided for redemption of real property
from sales under mortgages.

(2) Sales pursuant to any decree or judgment of fore-
closure may be made by the clerk of the court which
enters the decree or judgment in the same manner as
prescribed for mortgage foreclosures in 702.02(2)-(5).
This procedure shall be an alternative to any other method
in existence prior to the adoption of part I of this chapter.
713.27 Interplead.-An owner or other person holding
funds for disbursement on an improvement shall have the
right to interplead such lienor and any other person hav-
ing or claiming to have an interest in the real property
improved or a contract relating to the improvement there-
of, whenever there is a dispute between lienors as to the
amounts due or to become due them. If the court decrees
the interplead, it may transfer all claims to the funds held
by the plaintiff. In such case the court shall require said
fund to be deposited in registry of court, and effective
upon such deposit, shall decree the real property to be
free of all liens and claims of lien of the parties to the suit.
713.28 Judgments in case of failure to establish liens;
personal and deficiency judgments or decrees.-
98 / THE FLORIDA ARCHITECT / October 1969

(1) If a lienor shall fail, for any reason, to establish a
lien to the full amount found to be due him in an action
to enforce the same under the provisions of part I of this
chapter, he may, in addition to the lien decreed in his
favor, recover a judgment or decree in such action against
any party liable therefore for such sums in excess of the
lien as are due him or which he might recover in an action
on a contract against any party to the action from whom
such sums are due him.

(2) In any action heretofore or hereafter brought a
court may, either before or after the final adjudication,
award a summary money judgment or decree in favor of
any party. This shall not preclude the rendition of other
judgments or decrees in the action.

(3) If, upon the sale of the real property under any
judgment or decree there is a deficiency of proceeds to
pay the amount of such judgment or decree, the judgment
or decree may be enforced for the deficiency against any
person liable therefore in the same manner and under the
same conditions as deficiency decrees in mortgage fore-
closures. Any payment made on account of any judgment
or decree in favor of a party shall be credited on any other
judgment or decree rendered in favor of that party in the
same action.

713.29 Attorney's fees.-In any action brought to en-
force a lien under part I of this chapter, the prevailing
party shall be entitled to recover a reasonable fee for the
services of his attorney, to be determined by the court,
which shall be taxed as part of his costs.

713.30 Other actions not barred.-Part I of this chapter
shall be cumulative to other existing remedies and nothing
contained in part I of this chapter shall be construed to
prevent any lienor or assignee under any contract from
maintaining an action thereon at law in like manner as if
he had no lien for the security of his debt, and the bring-
ing of such action shall not prejudice his rights under
part I of this chapter, except as herein otherwise expressly

713.31 Remedies in case of fraud or collusion.-
(1) When the owner or any lienor shall, by fraud or col-
lusion, deprive or attempt to deprive any lienor of benefits
or rights to which such lienor is entitled under part I of
this chapter by establishing or manipulating the contract
price or by giving false affidavits, releases, invoices, worth-
less checks, statements or written instruments permitted
or required under part I of this chapter relating to the
improvement of real property hereunder to the detriment
of any such lienor, the circuit court in chancery shall have
jurisdiction, upon a complaint filed by such lienor, to
issue temporary and permanent injunctions, order ac-
countings, grant discovery, utilize all remedies available
under creditors' bills and proceedings supplementary to
execution, marshal assets and exercise any other appropri-
ate legal or equitable remedies or procedures without re-
gard to the adequacy of a remedy at law or whether or
not irreparable damage has or will be done.

(2) (a) Any lien asserted under part I of this chapter in
which the lienor has willfully exaggerated the amount for
which such lien is claimed or in which the lienor has
willfully included a claim for the work not performed
upon or materials not furnished for the property upon
which he seeks to impress such lien or in which the lienor
has compiled his claim with such willful and gross negli-

gence as to amount to a willful exaggeration, shall be
deemed a fraudulent lien.

(b) It shall be a complete defense to any action to enforce
a lien under part I of this chapter, or against any lien in
any action in which the validity of the lien is an issue,
that the lien is a fraudulent lien and the court so finding
is empowered to and shall declare the lien unforceable
and the lienor shall thereupon forfeit his right to any lien
on the property upon which he sought to impress such
fraudulent lien.

(c) An owner against whose interest a fraudulent lien is
filed shall have the right of action for his actual damages
occasioned thereby and for punitive damages. Such action
may be instituted independently of another action, or in
connection with a summons to show cause under 713.21,
or as a counterclaim or crossclaim to any action to enforce
or to determine the validity of such lien. The lienor who
files a fraudulent lien shall be liable to the owner in dam-
ages which shall include court costs, clerk's fees, and a
reasonable attorney's fee for services in securing the dis-
charge of the lien, the amount of any premium for a bond
given to obtain the discharge of the lien or interest on any
money deposited for the purpose discharging the lien, and
punitive damages in an amount not exceeding the dif-
ference between the amount claimed by the lienor to be
due or to become due and the amount actually due or to
become due.

713.32 Insurance proceeds liable for demands.-The
proceeds of any insurance which by the terms of the
policy contract are payable to the owner of real property
improved or a contractor or subcontractor and actually
received or to be received by him because of the damage,
destruction or removal by fire or other casualty of an
improvement on which lienors have furnished labor or
services or materials shall, after the owner, contractor or
subcontractor, as the case may be, has been reimbursed
therefrom for any premiums paid by him, be liable to
liens or demands for payment provided by part I of this
chapter to the same extent and in the same manner, order
of priority and conditions as the real property or payments
under a direct contract would have been had such im-
provement not been so damaegd, destroyed or removed.
The insurer may pay the proceeds of any such policy of
insurance to the insured named in such policy and there-
upon any liability of the insurer under part I of this chap-
ter shall cease. Such named insured who receives any pro-
ceeds of such policy shall be deemed a trustee of such
proceeds and such proceeds shall be deemed trust funds
for the purposes designated by this section for a period
of one year from the date of receipt of such proceeds.
This section shall not apply to that portion of the pro-
ceeds of any policy of insurance payable to a person,
including a mortgagee, who holds a lien perfected prior
to the recording of the notice of commencement or re-

713.33 Disbursing agent and others may rely on owner's
notices.-When the proceeds of a construction or im-
provement loan or any portion thereof are being disbursed
by a person other than the owner, any affidavit, notice or
other instrument which is permitted or required under
part I of this chapter to be furnished to the owner may be
relied upon by such other person in making such disburse-
ments to the same extent as the owner is entitled to rely
upon the same.

713.34 Misapplication of funds shall constitute embez-

(1) For the purpose of this section the net proceeds of
a loan shall be deemed to be the amount remaining after
deducting from the principal amount of the loan:

(a) Fees and charges legally incident to the procuring of
the loan:

(b) The amount required to satisfy prior encumbrances
against the real property which is security for such loan
and the fees and charges legally incident thereto, if such
encumbrances are paid or to be paid with the consent of
the lender, from the proceeds of the loan; and

(c) The amount of fees and charges for professional
services for which liens are not provided by part I of this
chapter and which are bona fide rendered in connection
with the improving of the real property.

(2) Any person, firm, corporation or agent, officer or
employee thereof who procures a loan secured by mort-
gage or other encumbrance on real property, representing
that the net proceeds thereof are to be used for the pur-
pose of improving such real property and who, with intent
to defraud, shall use the net proceeds, as defined in sub-
section (1) of this section, or any part thereof for any
other purpose than to pay for labor or services performed
on, or material furnished for, this specific improvement,
while any amount for which he may be or become liable
for such labor, services, or materials remains unpaid or
while any amount of which he has received notice of non-
payment prescribed by part I of this chapter remains un-
paid, shall be guilty of embezzlement and shall be pros-
ecuted and, upon conviction, punished in accordance with
the provisions of the laws of this state; provided, however,
that failure to pay for such labor, services or materials
furnished for this specific improvement after receipt of
such loan shall constitute prima facie evidence of intent
to defraud.

(3) Any person, firm, corporation or agent, officer or
employee thereof who, with intent to defraud, shall use
the proceeds of any payment made to him on account of
improving certain real property, for any other purpose
than to pay for labor or services performed on or materials
furnished for this specific improvement, while any amount
for which he may be or become liable for such labor, serv-
ices, or materials remains unpaid shall be guilty of embez-
zlement and shall be prosecuted and, upon conviction,
punished in accordance with the provisions of the laws of
this state; provided, however, that failure to pay for such
labor, services or materials furnished for this specific im-
provement after receipt of such proceeds shall constitute
prima facie evidence of intent to defraud.

(4) The provisions of subsection (2) and (3) shall not
apply to mortgage bankers or their agents, servants or
employees, for their acts in the usual course of the busi-
ness of lending or disbursing mortgage funds.

713.35 Making or furnishing false statement shall con-
stitute perjury.-Any person, firm or corporation who
shall willfully make or furnish to another person, firm or
corporation, an affidavit containing a false statement in
connection with the improvement of real property in this
state, knowing that the one to whom it was furnished
may rely on it, and the one to whom it was furnished
shall part with anything of value relying on the truth of
such statement as an inducement to do so, shall be guilty
of perjury and shall be prosecuted and, upon conviction,
punished in accordance with the provisions of the laws of
this state. 0


When you need bids in a hurry, call the nearest chapter of The
Associated General Contractors of America.

Ask for a bid list, and you'll get the cream of the crop qualified
contractors who will quickly, skillfully, and responsibly give you a bid.

These are construction companies with offices near you, but with
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(305) 422-6231
(813) 877-9548

West Palm Beach
(305) 133-3607

(305) 445-7878

100 / THE FLORIDA ARCHITECT / October 1969

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