Front Cover
 Mutual of Omaha
 Court decisions
 Table of Contents
 Westside park recreation cente...
 Merritt island recreation...
 Goldsboro neighborhood facilities...
 Advertisers' index
 Focus now
 Corporate practice
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00181
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: July 1969
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00181
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Page 1
    Mutual of Omaha
        Page 2
        Page 3
    Court decisions
        Page 4
    Table of Contents
        Page 5
    Westside park recreation center
        Page 6
    Merritt island recreation center
        Page 7
    Goldsboro neighborhood facilities building
        Page 8
        Page 9
    Advertisers' index
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
    Focus now
        Page 20
    Corporate practice
        Page 21
        Page 22
    Back Cover
        Page 23
        Page 24
Full Text

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyright- protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.

199,' The Florida Architecl



Omaha Miami

The long, narrow property dic-
tated a building whose front
door was monumental but of
very little use on Brickell Avenue
and a rear door which was in ef-
fect going to work as a front
door. Because of this the building
has two main lobbies, one at each
end, with vertical elevator service
at both ends and a connecting
hall through the building in be-
The City of Miami accepts 3'6"
above sidewalk line as a building
grade. This presented an oppor-
tunity to raise the building on a
terrace or plaza and put parking
partially below grade partially
above grade.
The end design result is a styl-
ized parthenon feeling, showing
influence of certain other suc-

cessful buildings of a similar na-
ture that was not entirely unin-
The architects first approach was
to design a building with rein-
forced concrete columns, beams,
slabs, etc., with glass inserts be-
tween these strong column lines.
Upon re-evaluation and further
study it was found that this build-
ing, could be constructed with a
steel frame and cellular floors, al-
lowing superior electrical and si-
milar access to the floor for no
more money, and as it turned out,
less money than a poured-in place
reinforced concrete structure.
The end design then became a
precast concrete face over struc-
tural steel with poured in place
concrete arches and beams, as
well as a poured precast concrete
grille on the 7th floor.

The new glass with a glass sand-
wich panel usirig solarbronze ex-
terior glass, 1/2" dead air space,
and plain plate glass interior with
a reflective surface on the vacu-
um side of the glass gave the op-
portunity to have full glass walls
and retain reasonable satisfactory,
economical air conditioning.
The design team's effort to in-
tegrate function and aesthetics
into a unified structure resulted
in the selection of a radiant cool-
ing system to provide optimum
comfort control despite the ex-
tensive use of glass in the exte-
rior facade. This is the first ra-
diant cooling installation in South
Conventionally, the architect is
limited in the use of large areas
of glass because the excessive
solar load throws an impractical
burden on the interior environ-
ment. However, the radiant cool-
ing system is capable of absorb-
ing 70% of the sensible heat,
thus providing a comfortable
cooling media and eliminating
the necessity of circulating large
volumes of cold air and/or pro-
viding mechanical cooling devices
for the perimeter floor areas.
Radiant cooling and heating, the
most recent technological devel-
opment in comfort control, is
based on a phenomenon familiar
to man since Neanderthal days:
cold objects absorb heat (infra-
red energy), warm objects radiate
it. Cold water circulating through
the ceiling system by means of
water pipes provides the source
for radiant energy transfer. The
water system uniformly cools the
ceiling panels, creating a room-
wide heat-absorbing surface
which draws infra-red energy
from all warmed objects below.
Because the system does not de-
pend on the movement of air,
there are no down-drafts, no "hot
spots" or "cold spots," Air is
used primarily for ventilation and
humidity control, and air tem-
perature is kept moderate.
In the Mutual of Omaha building,
the radiant cooling system re-
duced the air quantity require-
ments of 1/3 of the requirements
for a conventional cooling sys-
tem, resulting in significant re-
ductions in fan sizes and duct
work. In addition, the system's
metal ceiling panels provide ex-
cellent acountical control, carry-
ing a NRC of .85, one of the
best in the industry. E

M. R. Harrison Construction Corp.


WOLL gO ) Ww 7omLr irmw v &x1iiG-r
-To WoM OF rfl. lut1Iis 4iST ..u m P LA
r T~I "-sm. P-Ah '/bu "-MoW~ .



Architect's Duty of Supervision
Does not Extend to Job
Site Safety Devices
A concrete mason employed by the
general contractor, was injured when
he fell while walking along a wooden
form on the outside of a recently
poured section of floor slab for the
mezzanine of a new airport terminal
building. He sued the architect on the
basis of the architect's written con-
tract to draw plans and specifications
for the construction of the terminal
and to supervise construction work.
The concrete mason alleged that the
architect had a duty under the con-
tract to insure that the construction
work was proceeding in accordance
with the requirements of regulatory
agencies and that the architect had
failed to assure that the floor was
guarded by guardrails on all open
sides as required by the safety regula-
tions of the Florida Industrial Com-
mission. These regulations required
contractors to provide wooden railings
and hand rails along the side of such
places as the slab from which the con-
crete mason fell.
The Circuit Court of Pain: Beach
County Florida, granted the archi-
tect's motion for summary judgment
holding that an architect is not liable
for the contractor's failure to provide
safety devices required or recom-
mended by governmental agencies.
The case is being appealed. [Case No.
67 C 4445, Circuit Court of Palm
Beach. County, Florida (January 9,
Architect Successfully defends
Negligence Action
A bricklayer employed by a contractor
on a school construction job sued the
architect for injuries sustained when a
crane deposited a pallet of bricks on

his scaffold in such a manner that he
was thrown to the ground. Foreclosed
from suing the contractor because of
workman's compensation laws, the
bricklayer charged the architect with
negligence on his contractually as-
sumed duty to supervise and inspect
the construction work. Specifically,
the bricklayer alleged that the archi-
tect was negligent in failing to require
a barrier on the scaffold, failing to
prescribe safety precautions, and fail-
ing to require compliance with various
safety laws and buildings codes.
On May 14, 1969, the judge in the
Court of Common Pleas for Butler
County, Pennsylvania, directed a ver-
dict for the architect, holding that an
architect's duty of supervision does
not reach down to safety conditions
peculiarly within the contractor's con-
trol. [Nicklas v. Dill Construction Co.
Decided May 14, 19691.

Jury Awards Architect $85,000
For Copyright Infringement
In 1964, a California architect de-
signed a 44-unit apartment complex
for a realty developer who never ini-
tiated construction and later sold out
to the defendant. The defendant then
used the plaintiff's plans for an apart-
ment project.
The architect sued the defendant
charging that the preliminary plans
drawn for the first developer were the
architect's "unpublished, exclusive
and original property" and were sub-
ject to common law copyright. A jury
in the Alameda County Superior
Court found for the plaintiff. They
awarded the architect $20,000 in com-
pensatory damages and $66,000 in
punitive damages. [Goetz v. Dickson,
#363989, Alameda County Superior
Court, Oakland, Calif., April 1,


July 1969 / Volume 19 / Number 7

Mutual of Omaha

Court Decisions

Westside Park Recreation

Looking up into the arches of the
Mutual of Omaha building, Mia-
mi. Photo by Kurt Waldmann.

Merritt Island

Merritt Island

Goldsboro Neighborhood
Facilities Building

Advertisers' Index


Focus Now

Corporate Practice
H. Taylor Moore
Hal Obst


Broward County Chapter
Donald I. Singer-Joseph T. Romano
Daytona Beach Chapter
David A. Leete- Carl Cerken
Florida Central Chapter
Jack McCandless- James R. Dry
I. Blount Wagner
Florida Gulf Coast Chapter
Edward J. Seibert-Frank Folsom Smith
Florida North Chapter
Charles F. Harrington-James D. McGinley, Jr.
Florida North Central Chapter
Mays Leroy Gray Forrest R. Coxen
Florida Northwest Chapter
Thomas H. Daniels- Richard L. MacNeil
Florida South Chapter
Robert J. Boerema George F. Reed
Walter S. Klements
Jacksonville Chapter
Albert L. Smith Herschel E. Shepard
Charles E. Patillo, III
Mid-Florida Chapter
Wythe David Sims, II Donald R. Hampton
Palm Beach Chapter
Howarth L. Lewis- Rudolph M. Arsenicos
John B. Marion
Director, Florida Region, American
Institute of Architects
Hilliard T. Smith, Jr.
1123 Crestwood Blvd., Lake Worth

Executive Director, Florida Association of the
American Institute of Architects
Fotis N. Karousatos.
1000 Ponce de Leon Blvd., Coral Gables
H. Leslie Walker, President
706 Franklin St., Suite 1218
Tampa, Flojida 33602
Harry E. Bums, Jr., Vice President/President
1114 Prudential Bldg.
Jacksonville, Florida 32207
James J. Jennewein, Secretary
Exchange National Bank Bldg., Suite 1020
Tampa, Florida 33602
Myrl J. Hanes, Treasurer
P. O. Box 609
Gainesville, Florida 32601
Charles E. Patillo, III
Russell J. Minardi
Wythe D. Sims, II
Fotis N. Karousatos / Editor
John W. Totty / Assistant Editor
Helen Bronson / Circulation
Howard Doehla / Advertising

Journal of the Florida Association of the
American Institute of Architects, Inc., is
owned and published by the Association, a
Florida Corporation not for profit. It is
published monthly at the Executive Office of
the Association, 1000 Ponce de Leon Blvd.,
Coral Gables, Florida 33134. Telephone: 444-
5761 (area code 305). Circulation: distrib-
uted without charge of 4,669 registered archi-
tects, builders, contractors, designers, engineers
and members of allied fields throughout the
state of Florida-and to leading financial in-
stitutions, national architectural firms and

Editorial contributions, including plans and
photographs of architects' work, are wel-
comed but publication cannot be guaranteed.
Opinions expressed by contributors are not
necessarily those of the Editor or the Florida
Association of the AIA. Editorial material
may be freely reprinted by other official AIA
publications, provided full credit is given to
the author and to The FLORIDA ARCHI-
TECT for prior use . Controlled circula-
tion postage paid at Miami, Florida. Single
copies, 75 cents, subscription, members $2.00
per year, industry and non-members $6.50 per
year. February Roster Issue, $10.00 . Mc-
Murray Printers.









Westside Park Recreation Center Complex

Moore May & Harrington
Ebaugh & Goethe, Inc.
Tassinari Construction Company

The Westside Park Recreation
Center, directed toward family
type activities, is located in an
established residential neighbor-
hood and is owned by the City
of Gainesville.
This facility provides a complete
range of recreational activities,
such as swimming, tennis, soft-
ball, picnic areas and a multi-
purpose building for teenagers
and adults.
The design program for the re-
creation building called for a var-
iety of facilities; however, it is
resolved into three basic func-
tions-club room activities, game
room activities and operational
Club room activities are primarily
to serve adult functions and are
composed of three rooms divided
by folding partitions. The club
room area, therefore, can be
varied as required by the activ-
ity needs, e.g., a small room for
bridge club meetings or a large
room for flower shows.
Game room activities are primar-
ily to serve the younger genera-
tion, and activities in this area
are ping pong, billiards and oth-
er noisy recreation. This area is
divided by a folding partition and
can be adjusted as the situation
Operational facilities consist of
offices for a director and an activ-
ities director, toilets for men and
women, storage to serve the game
and club rooms and mechanical
equipment for the heating and air
conditioning. These operational
facilities were centrally located to
provide control over the perimeter
areas and to provide a natural
sound barrier between the game
room activities and club room ac-
tivities areas. The activity direc-
tor is so located that he may su-
pervise a future gymnasium and
the recreation center building. N

Merritt Island Recreation Center
Merritt Island

A peaceful, low-lying mini island
sited to the north of a heavily
traveled east-west causeway con-
necting mainland and beachside
cities provides a delightfully re-
freshing and unique site for this
recreation facility. Commuters
are treated to a view of the dom-
inant and decorative roof which
houses the major portion of the
recreational complex currently
used for basketball games, exhi-
bitions, dances and other func-
tions. A semi-private courtyard
acts as a buffer between the
smaller multi- purpose meeting
wing room and the livelier func-
tions of the recreational complex
minimizing noise. A porte-coche-
re marks the main entrance which
is linked to a spacious lobby with
administrative offices to the right
and utilitarian services to the left.
Inside, one is treated to a mul-
titude of serene views of pictur-
esque Sykes Creek, a tributary of
the historical Indian River, never
suspecting that a mere 10 miles
to the north giant rockets stand
ready to blast-off men to the
moon. Materials and construction
techniques were selected for sim-
p city and ease of maintenance
the end result of which is a bud-
get-priced building. Amidst a
string of frantic, hustling, mish-
mash of neon signs, girls a go-go,
drive-in theaters and small busi-
nesses, the Community Recrea-
tion Facility is a noteworthy gift
to the bustling Causeway U

Briel Rhame Poynter f Houser
Bill Dean Construction Company

The program called for a facility
that would provide recreational
activities for the neighborhood
young people. Requirements of
the program were to provide a
dance hall or large group meet-
ing area, small group meeting
area, game room for ping-pong
and pool, kitchen area to serve
both large and small group as-
sembly area, office for two people
with visual control of large group
area and game room, toilet facil-
ities for both sexes, and storage
area that would serve large group
assembly area and also outdoor
recreational needs. Heating and
air conditioning supplied for all
areas except the storage area.
The building was designed to
meet all of the program require-
ments using simple geometric
shapes to establish the basic
building form with each shape
growing out of the larger shape
to which it is attached. Deep re-
cesses at perimeter of each shape
clearly articulate their connection
to the total building. Housed in
the front part of the building are
the game room, meeting room,
kitchen, office, rest rooms, and
entrance lobby. The dance hall or
large group meeting room repre-
sented by the largest shape is
directly accessible from all areas
in the building with the excep-
tion of the office and toilet
rooms. Also this space has exits
to the outdoor recreational areas.
Indoor-outdoor storage area loc-
ated at the rear of the building
also has direct access to the large
group area and the outdoors.
Consequently, the building pro-
vides a flexibility of uses for in-
door and outdoor activities with-
out disturbing those areas that
are not required to have this flex-
ibility. U

John A. Burton, IV
Tilden, Denson & Associates
Manuel Builders

Goldsboro Neighborhood Facilities Building

Photos: Kurt Waldmann



M. R. Harrison Construction Company

1000 N.W. 54th Street
Miami, Florida
Telephone 757-0621

General Contractor for Mutual of Omaha Building

TELEPHONE 634-7011

".: ~
u'l- r 8!


We Helped Build Mutual of Omaha Building

5150 N.W. 2nd AVENUE MIAMI, FLORIDA 33127 758-1821

Mechanical Contractors for Mutual of Omnaha Building


Plastering work for Mutual of Omaha Building

Telephone: 751-2493

D'Angelo Plastering Co., Inc.

450 N. W. 71st STREET


Would you believe radiant cooling in Miami?

Mutual of Omaha Did!

Radiant cooling systems offer

* Optimum Comfort Control

* Optimum Acoustical Control

* Freedom of Architectural Design

* Significant Savings in Floor-to-Floor Height

* Reduction of Costly Air-Handling Equipment

* Lower Operating Costs

We would welcome the opportunity to assist you in
evaluating an application for your next project.




PHONE (305) 295-8371

These firms helped build the Goldsboro Neighborhood Facilities Building


Phone (305) 841-3711

Saarte ,&4& OF SANFORD, INC.


102 North Maple Ave.

Telephone 322-8321



P. O. BOX 98

Electrical Contractors, Inc.

s-A... I

(You can hide it anywhere!)

Tuck it into a closet. Any closet. Even into an under-counter cabin
in the kitchen. Or maybe you've got a cranny in the den or undei
stairway that would otherwise be waste space. Put an elect
water heater there. Or you can put it in the laundry, utility rooi
garage, or even in the carport.
Only a flameless electric water heater gives all this flexibili
... because it's flameless. And fumeless. And fuel dollars don't $
up the flue. Because there is no flue I installation is easy ar
With flexibility like this, you can install an electric water heat

Florida's Electric Companies A

a flameless

near the point of greatest demand for hot water. More savings
because heat loss is held to a minimum with short pipe runs. And to
compound the savings, only flameless electric water heaters are
completely sealed and blanketed with thick insulation all around.
This locks heat in, holds it longer, even though the outside surface
stays cool to the touch.
Include flameless electric water heating in your plans. The new
quick-recovery models are super-fast, super-safe... clean, con-
venient, efficient, economical and trouble-free. It's the appliance
you can hide away anywhere... and forget it's there

Paying, Investor-Owned

Today's systems

Gas air conditioning? It's now.
Ultra-efficient, trouble-free
cooling. Clean design. Simple,
economical operation.
The low operating costs of
gas air conditioning are mak-

ing history, too. As much as
25% lower.
Look into gas air condition-
ing for your next project. Your
local Gas Utility has the cold
facts. Check the Yellow

For a free 11 x 14 print of the Otto Gas Engine, send your name and address
to Patent. Advertising Department, Florida eG Company. P. O. Box 44. Winter Park, Florida 3128.


WieAr Pii MN
MWin oteraM



The stunning new Fort Wayne
Public Library is anotherimpres-
sive example of the design
latitude enjoyed by architects
who work with precast concrete
panels. New vistas of form and
color are suddenly theirs to
command... new potential there
to be explored.
The concrete panels used to
build the Fort Wayne Public

Library are made of Trinity
White Portland Cement and
Polar White Quartz aggregate.
The whiteness achieved is
elegantly uniform in tonal purity,
completely devoid of the
color variations so often found
when using gray cement. The
panels were lightly etched with
acid to produce a delicate
texture. The result is a building

that is as beautiful as it is
practical... as aesthetically
appealing as it is functional.
There's no question that white
precast concrete panels are
making an increasingly pro-
found impression on today's
future-oriented architects. And
the most lasting of these impres-
sions are being fashioned from
Trinity White.

General Portland Cement Company

%:1. ?


Portland Cement
Portland Cement

Seaside luxury

on Key Biscayne

Built with Lehigh Concrete

The new Sonesta Beach Hotel will provide- vaca-
tioners with deluxe accommodations on a 10-acre
seaside site at Key Biscayne. Every room will have a
12' long private terrace. And an unusual "step"
design will provide an extra-luxurious treatment of
the end suites on each floor. The entire structure is
cast-in-place concrete with concrete masonry par-
tition walls. Here, as in important construction in other
areas of Florida, Lehigh concrete and masonry units
helped make it happen. When you plan a new struc-
ture, check with Lehigh for the best in materials and
service. And for on-the-spot technical assistance that
can make your job smoother.


HCA's new seaside complex is a self-contained resort
just 20 minutes from the Miami Airport. It is 10 stories high
and will contain a specialty restaurant for 300, coffee shop
for 85 and a night club for 200. Meeting and ballroom facil-
ities for 550 persons are also planned as are four smaller
meeting rooms.
The architectural design is a pleasing contrast with the
sea on the one side and the semi-tropical landscape of the
island on the other. And the natural color of the exposed
concrete surfaces of the structure enhance the effect. Slop-
ing sections of each end of the hotel contain the stair wells.
Owner: A. J. Andreoli, Akron, Ohio
Hotel Operator: Hotel Corporation of America, Boston, Mass.
Architect: Keith Haag & Associates, Cuyahoga Falls, Ohio
Structural Engineer: Ernst J. Troike, P. E. & S., Cuyahoga
Falls, Ohio
Contractor: Associated Biscayne Companies, Inc., Miami, Fla.
Ready-Mixed Concrete: Lehigh Portland Cement Co.. Miami,
Concrete Block: Lehigh Portland Cement Co., Miami, Fla.


Box 16937, Jacksonville, Fla. 32216

L:. r7 '

City Of Myrtle Beach, S. C., Owner; Riddle and Wilkes A..A., Myrtle Beach.
S. C., Architect; Wm. F. Holmes, P.E., Myrtle Beach, S. C., Engineer;
Dargan Construction Co., Inc., Myrtle Beach, S. C., General Contractor;
Tidewater Concrete Block and Pipe Co., Myrtle Beach, S. C., Masonry Unit Suppli4

Multiple Use

Masonry Unit

Convention Center
Myrtle Beach, S. C.

Maximum flexibility for multiple uses within a single structure
characterizes design criteria for the handsome Myrtle Beach (S.C.)
Convention Center.
Versatile lightweight concrete masonry units of Solite were
selected for load-bearing walls in the two-story building on a sandy site
Criteria: excellent stability and fire resistance; lightness (up to
1/3 less weight than heavy aggregate concrete masonry units;)
and uniformly pleasing appearance for exposed interior walls.
Ready for multiple activities and blending subtly with its
natural surroundings, this Convention Center becomes a striking
example of modern architectural design using modern materials aptl3

Lightweight Masonry Units and Structural Concrete
Seaboard Coast Line Building, Jacksonville, Florida 32202

3856 Grant Road
Jacksonville, Florida
Phone 904/396-2382








P. O. Drawer 1209
Gainesville, Florida
Phone 904/372-5372

LIMITS OF DESIGN: At the opening not
long ago of the Rosenthal China people's
handsome retail Studio Hauss in New
York, the boss himself, Philip Rosen-
thal, was present and voiced some ex-
temporaneous thoughts on that murky
process, design. He cited three clear
"The first limit of design," said Mr.
Rosenthal, "is money. It is dishonest for
people in industry or trade to pretend
that they are in business mostly for
moral reasons. For you can only do so
much as your profits permit.
"The second limit of design also con-
cerns morals-but negatively. A lot of


The National Association of
Women in Construction

The National Association of Women
in Construction will hold their annual
National Convertion in Honolulu,
Hawaii, September 19, 20, 1969.
NAWIC Honolulu Chapt. 114 will
hostess the convention. The conven-
tion site will be the beautiful Hilton
Hawaiian Village Hotel on Waikiki
Beach. Business sessions will be held
in the Gold Dome, luncheons and
banquets in the convention center.
Opening the sessions on Friday, the
Honorable John A. Burns, Governor
of Hawaii, will give a welcoming
speech. Congresswoman, Patsy Mink
and Lowell Dillingham will also be
guest speakers. A Friday nite Luau
will be held at the Haiku Plantation
featuring Polynesian entertainment.
Pre-convention tours and post conven-
tion tours have been planned for
those desiring a little sightseeing or a
longer vacation. One of the tours will
be an Orient tour that concludes at
Oska and Hong Kong.
The Honolulu Chapt. cordially ex-
tends each and every person con-
nected with the Construction In-
dustry an invitation to attend the
14th Annual Convention. For further
information write, NAWIC Honolulu
Chapter #114, 1392 Kapiolani Blvd.,
Honolulu, Hawaii 96814.
The organization is comprised of
women actively employed in the vari-
ous fields of the construction industry.
To date, there are nearly 5,000 mem-
bers throughout the States. The Na-
tional President for 1968-69 is Flor-
ence Hawisher of Bradenton, Florida
and the President-elect is Margaret
Borg, Salt Lake City, Utah. NAWIC
is divide geographically into 11 re-
gions and at the convention region 10
will be divided and a new region 12
will be formed (Florida is region 3).

designers, design theorists and design
preachers seem to think that design im-
proves morals. By their lights, all you
have to do is go in for better housing,
better chairs and better china-and the
moral standing of the community will
also improve. This is complete non-
sense. I think it is just as easy to betray
your principles, your country, or your
wife on a Charles Eames sofa as on a
piece of phony Chippendale.
"The third limit of design is the limit of
genuineness. The only way to a real
feeling for design is through a personal
love of things. Other people can help
you, but only to find out what it is
that you yourself love."


New Book Takes Mystery Out
of Government Contracting
What architects and engineers need
to know about contracting with the
Federal Government is covered from
A to Z in a new, 190-page book,
"Contracting with the Federal Gov-
ernment A Primer for Architects
and Engineers."
The only publication of its kind
which gives the rules, regulations, and
problems involved in this work, the
Primer" was produced under the
auspices of the Committee on Federal
Procurement of Architect-Engineer
Services. The Committee is composed
of representatives of The American
Institute of Architects, American In-
stitute of Consulting Engin e e r s,
American Road Builders Association,
American Society of Civil Engineers,
Consulting Engineers Council, and
National Society of Professional En-
Written to take the mystery out of
Government contracting, the book
explains: how architects and engineers
are selected, how the fee is set, what
the standard contract clauses are and
what they mean, and how to obtain
contract price adjustment. Readers
will learn how to find out about avail-
able projects, how to negotiate con-
tracts, what to know when performing
the work, and what to do if problems
are encountered.
Authored by three of the nation's
outstanding contract attorneys, Gil-
bert A. Cuneo, Harold F. Blasky, and
Eldon H. Crowell, with the assistance
of Philip A. Hutchinson, Jr., Director
of Governmental Affairs for the AIA,
the "Primer" places the private prac-
titioner on an equal footing with his
counterpart in the Government. The
Appendix lists all Federal construction
agencies responsible for A/E con-
tracts, with the names and addresses
of the offices to contact.
Copies of the book are available for
$6 prepaid, from: "Primer," Room
713, 1155 15th Street, N.W., Wash-
ington, D.C. 20005.

C. Randolph Wedding Design
Competition Winners

L to R: Wedding, Fleichman, Okula, Blizzard

Winners of the annual C. Ran-
dolph Wedding Scholarship Design
Competition have been announced by
the University of Florida. A total of
33 students in the Advanced Archi-
tectural Design Class participated.
Working in teams of three or four,
the students designed models of a
multi-level, self-contained city provid-
ing for commercial, civic, religious,
housing, cultural and recreational
needs for a population of 70,000.
The winning teams were, first place,
Sol Joseph Fleischman, Jr., Tampa;
David T. Okula, Winter Haven; and
William S. Blizzard, Gainesville.
Second place, John Jernigan,
Gainesville; Jim Gleeson, Dunedin;
David Ogram, New Smyrna Beach;
and Anet Marchese, Miami.
Third place, Ramiro Palma, Gaines-
ville; Bill Wilrycx, Miami; and An-
tonio Obregon, Gainesville.
The teams used one of several ac-
tual sites in the Cape Kennedy area,
designing their city complex to be
elevated over an interstate highway.
The competition involved the prob-
lem of utilization of air rights over
a highway in order to make more effi-
cient use of space in designing cities
of the future.
Winners were chosen by a blue
ribbon panel of judges which in-
cluded Ralph Warburton, special as-
sistant to the secretary of the Depart-
ment of Housing and Urban Develop-
ment, Washington, D.C.; Forrest
Wilson, editor-in-chief of Progressive
Architecture, New York; and Leon-
ardo Ricci of Florence, Italy, director
of the Institute of Architectural De-
sign and the Institute of Town Plan-

ning at the University of Florence and
visiting graduate research professor at
the University of Florida.
Other judges for the contest were
Gordon D. Wagner, executive direc-
tor of the East Central Florida Re-
gional Planning Council; Norman H.
Thompson, Jr., director of the Tampa
Bay Regional Planning Council; Fran-
cis C. Walker, an industrial psychol-
ogist; and C. Randolph Wedding, St.
Petersburg architect who sponsors the
"We cannot continue to plan our
cities in the old way," Wedding com-
mented. "This year's competition,
based on the self-contained city, is a
valid approach to the many problems
which face us today in the areas of
housing, transportation and city de-

National Design
Specification for
Stress Grade Lumber
and its Fastenings
1968 Edition
Note on Working Stresses
A major provision of the proposed
new softwood lumber standard cur-
rently being processed by the U. S.
Department of Commerce is the de-
velopment of a national grading rule
for softwood dimension lumber. Work
on the completion of this uniform
rule is presently underway and new
grading rules for the various softwood
species and grades will conform to
the national rule.

As the national rule will require re-
vision of the existing softwood grad-
ing rules, the supplement to the
National Design Specification that
provides working stresses for the dif-
ferent species and grades of lumber is
temporarily being replaced by this
sheet which indicates the grading
rules presently serving as the source
of working stresses from the different
rules-writing organizations.
As soon as new rules are developed, a
revised NDS Supplement will be
included with each copy of the speci-
fication. In the interim please refer
to the listed applicable grading rule
for stress data.
Redwood Inspection Service
567 Sacramento Street
San Francisco, California
(1965 Grading Rules, Rev. 1968)
California Redwood
Northeastern Lumber Manufactures
Association, Inc.
712 Madison Avenue
New York, New York 10016
(1962 Grading Rules)
Norway Pine
Northern Hardwood & Pine
Manufacturers Association
305 E. Walnut Street
Suite 207-Northern Building
Green Bay, Wisconsin 54301
(1950 and 1961 Grading Rules)
Eastern Hemlock
Norway Pine
Eastern Spruce
Southern Pine Inspection Bureau
P. O. Box 52468
New Orleans, Louisiana 70150
(1968 Grading Rules)
Southern Pine
West Coast Lumber Inspection
Beloc Building, Room 221
1750 S. W. Skyline Boulevard
Portland, Oregon 97221
(No. 15 Grading Rules, Rev. 1968)
Incense Cedar
Western Red Cedar
Douglas Fir
White Fir
West Coast Hemlock
Sitka Spruce
Western Wood Products Association
700 Yeon Building
522 S. W. 5th Avenue
Portland, Oregon 97204
(1965 Grading Rules)
Douglas Fir
White Fir
Western Hemlock
Pine (Idaho White, Lodgepole,
Ponderosa and Sagar)
Englemann Spruce U


Changes in Ethical Standards Proposed

Proposed changes in the "Standards
of Professional Practice" were pre-
sented to members at the 1969 Con-
vention by Jack D. Train, FAIA, Chi-
cago, Chairman of the Task Force
and Honorary Chairman of the Con-
vention. Following 18 months of
work on the document, with Com-
mittee members Robert J. Piper, AIA,
Chicago; Joseph H. Flad, FAIA, Ma-
dison, Wis.; Martin Dubin, AIA,
Chicago, and the First Vice President
and Secretary, ex-officio, Mr. Train
presented a statement by statement
comparison between the present and
proposed documents.

During the opendiscussion period,
Mr. Kassabaum, Mr. Allen, and Mr.
Hastings urged that prompt attention
and full discussion be given to the
new document and a decision reached
by the next Convention. The pro-
posed "Ethical Standards" are to be
studied by the Chapters at their re-
gional conferences and state conven-
tions, discussed at Grassroots, 1970,
and presented at the Boston Conven-
tion for decision.

In a theme session address follow-
ing the business meeting, Dr. Marver

Hillel Bernstein, first Dean of Prince-
ton University's Woodrow Wilson
School of Public and International
Affairs and consultant to the AIA
Task Force, said, "One of the ear-
marks of a profession is its acknowl-
edged obligation to formulate, in-
culcate, and enforce standards of
professional conduct for the guidance
of members of the profession and to
educate them to comply with such

He noted that the contemporary
history of every profession demon-
strates a tendency to permit ethical
standards to suffer from neglect and
lag far behind the need for revision
and updating. Dr. Bernstein traced
the efforts of the federal government,
the business community, and others
-such as the American Psychological
Association, to restate their standards,
and noted that the AIA Task Force
found many provisions in the pro-
posed new standards of the Ameri-
can Bar Association helpful.

One of the characteristic problems of
a profession in dealing with ethical
questions, he said, is "the tendency
toward a widening gap between the

objective conditions of professional
practice and existing professional stan-
dards." Examples of this in AIA's
present "Standards of Professional
Practice," which Dean Bernstein enu-
merated are the prohibition of con-
tracting, the inadequate treatment of
issues of conflicting interest, the use
of agents to solicit projects, political
contributions, practices involving con-
tingency fees, turnkey operations,
package dealers, and architect-engineer
combinations. He said, "The overrid-
ing necessity to establish, maintain,
and protect the integrity of the pro-
fession of architecture may depend
more on the regulation of conflicting
interests than upon any other single
factor or issue."

In conclusion, Dr. Bernstein com-
mented, "If the Institute embraces
these or similar goals to guide the
revision of its 'Standards or Profes-
sional Practice,' it will be fulfilling
one of the highest obligations of pro-
fessionalism. Its success in this enter-
prise is likely to indicate whether it
can also be effective in re-defining
the role of the architect in the design
and construction of man's environ-

Needed: Buildings to Help People Conquer Stress

Planned urban development can do a
great deal to protect man against the
damaging effects of the stress of life,
according to Dr. Hans Selye. He is
professor and director of the Institute
of Medicine and Experimental Sur-
gery at the University of Montreal
and an emminent authority on the
relationship between man's well be-
ing and his physical environment.
Delivering the 1969 Purves Memorial
Lecture at the Convention, Dr. Selye
said that twentieth-century man
needs homes and offices which let
him meet and use stress.

"Our object," he pointed out, "is not
to avoid stress," which he called "the

salt of life," but "to learn how to
live with it and how to enjoy it."
The 62-year-old,' Vienna-born physi-
cian said that the "total absense of
stress means death." But, overcrowded
and impersonal buildings where hu-
mans cannot carve out their own
identity make it difficult for urban-
ized humans to conquer stress, he
warned. Luxurious buildings may not
help man adapt to stress, he said, if
they allow him no sense of his own
belonging or place. "It is not im-
portant to build perfect buildings,
but ones that are fully adapted to our
needs so that we don't have to" con-

stantly change habits, methods, and
living patterns, he continued.

Dr. Selye reported that medical ob-
servations of humans and tests on
rats have proven that key human dis-
eases are attributed to the ravages
of stress, particularly when a person
has inherited a certain family history.
The congestion in overcrowded cities
leads directly to crimes of violence,
foul water and air, traffic jams, and
other stressful conditions, he said.
What architects and city planners
need to learn is the tolerable limits of
stress, he urged, and they must de-
velop urban design that allows man
to cope with it.



by W. Taylor Moore

Peeples, Smith & Moore
Attorneys at Law

For many years, Florida professionals,
including architects, could not prac-
tice their professions through the
corporate medium. There were sev-
eral advantages to corporate practice,
namely, limitation of liability and
more favorable tax treatment. The
primary objection to corporate prac-
tice was ethical.

As the tax advantages enjoyed by
corporations and their shareholders
increased, various means to bring
themselves under these provisions
were attempted by many professionals.
Responding to their pressure and in
light of some new thinking on the
ethical problems, the Florida Legisla-
ture, in 1961, passed the Professional
Service Corporation Act. This Act
permitted architects, doctors, lawyers
and other professionals to practice in
the corporate form in a limited way.
The Professional Association, how-
ever, was shortlived as a way of life
for most professionals. The Internal
Revenue Service immediately began
to attack the associations on the
ground that they did not have all the
requisites of a corporation as required
by the tax laws. Consequently, most
lawyers and tax consultants refused to
recommend the use of the Profes-
sional Service Corporation Act.

At a joint meeting of the Board of
Directors of the FAAIA and the
State Board of Architecture in August
of 1968, the problem of corporate
practice was discussed. As a result of
that meeting and others, a bill was
presented to the 1969 Florida Legisla-
ture which would add corporate prac-
tice provisions to Chapter 467, the
statutes governing the practice of ar-
chitecture. This bill was passed by
the Legislature and became effective
July 1, 1969. After it is implemented
by rules and forms by the State Board,
an additional vehicle of corporate
practice will be available to Florida


The new statute permits an archi-
tect to practice and offer to practice
architecture through the medium of a
corporation. The word through must
be emphasized. The individual archi-
tect is still the one practicing archi-
tecture and he must be registered and
must sign and seal all documents.
Other requirements are: (1) One or
more principal officers of the corpo-
ration must be a registered architect
and all personnel who act in its be-
half as architects must be registered.
(2) Control of the corporation must
be in the hands of registered archi-
tects, registered professional engineers
or registered landscape architects. (3)
Application must be made to the
State Board prior to incorporation,
along with payment of a fee.

If all the requirements are met, the
Board will issue a certificate of au-
thorization to the corporation. The
Board also has the power to issue reg-
ulations pertaining to names, and, of
course, revocation of certificates of

The most striking part of the act is
found in subsection (7). This says:

"The fact that individual register-
ed architects practice architec-
ture through a corporation or
partnership as provided in this
section shall not relieve such
architects from personal liability
for their professional acts, and
each such corporation and such
stockholders who are architects,
or partnership shall be jointly or
severally liable for the profes-
sional acts of agents, employees,
officers or partners."

This provision, of course, means that
the architectural corporation is very
different from the normal corpora-
tion where there is no personal "li-
ability. It is also somewhat different
from the professional service corpora-
tion. Note that in the provision above,
each architect and each stockholder
who is also an architect, is personally,
jointly and severally liable for profes-
sional negligence of the corporation's
agents, employees and officers. Under
the Professional Service Corporation
Act, the individual architect would
only be personally liable for his own
professional negligence or that of
those employees under his direct su-
pervision and control. Of course, the
corporate assets would be liable in
either case.

There are other differences between
the two acts which the following table

1. All stockholders
registered Yes
2. All officers registered Yes
3. Personal liability Partially
4. Engage in other
business No


The professional service corporation
may make passive investments in real
estate, mortgages, stocks and bonds,
etc., but not in other operating busi-


Although the government has at-
tacked the corporate status of profes-
sional associations, many taxpayers
have fought back. Consequently, the
issue has been brought before the
courts and, fortunately for the tax-
payers, the government has lost in
every case. Federal Courts in at least
half a dozen states, including Florida,
have decided cases against the gov-
ernment. Due to this fact, and to the
fact that there is a bill pending in
Congress to call off the government,
most tax experts are now recommend-
ing the use of the professional service
corporations in the appropriate cir-

The use of the corporate form of prac-
tice, whether association or regular
corporation, has many tax advantages.
The two primary ones are the splitting
of income between two taxpayers,
i.e. the corporation and the salaried
architect, and the more liberal pen-
sion and profit-sharing plans avail-
able to corporations. For the prac-
titioner making in excess of $20,000
a year, there can be substantial ben-

Practitioners should consult their
lawyers and tax advisers as to which,
if any, of the alternatives now avail-
able would be best suited for his or
their particular situation. The least
that can be said about the current
status of the law is that there are two
more alternatives which offer hope to
the professional to retain for himself
a greater share of the fruits of his

1. Professional Service Corporation
Act, Chapter 621, Florida Statutes
2. Section 467.19, Florida Statutes,
(Senate Bill 610, effective 7/1/69).


A panel talk given at
the Palm Beach Chapter
Office Practice Seminar

by Hal Obst, AIA

Nearly all of us, or all architects, are
endowed with five good senses: vision,
hearing, taste, touch, and smell. I
would like to relate the sensory im-
pressions to our individual profes-
sional practices of architecture.
All of us remember in our travels ar-
riving at a new or strange place. What
hit us first . I'm afraid my very first
impression many years ago upon ar-
rival by plane in Jacksonville was a
strong, unpleasant odor, that was pro-
duced by the paper plants. In New
Orleans, of the many memories, the
fondest is gastronomical, having eaten
at Antoine's and Commander's Pal-
ace, and all the others. At Christmas,
many of the presents have a distinc-
tive tactile appeal as well as being
colorful. And we may or may not wear
that pair of socks because we like or
dislike its tactile qualities.
This takes us right up to our subject
of office practice. We might compare
this to marriage . if you take it for
granted, watch out: danger signals
will appear; but if you work at the
relationship, it is bound to succeed.
A great deal that we do not do might
be classified as disregard of the ob-
vious. All of us do create an impres-
sion on those we come in contact
with in our everyday walks of life. It
is this impression that I would like to

Let's start with our offices. The park-
ing should, of course, be adequate.
Next, what type of sign or lettering
announces, "here is an Architect."
You might imagine arriving blind-

folded from your car to your office.
Then, take an objective look with
each step next time, and if the path
still leads right to your door, your
client will walk in with ease. That
front door might have a little per-
sonality . special lettering, dis-
tinctive door kno., etc. What do you
see when you open that front door?
Try stopping at that point tomorrow
and look about you. Check those
walls, the floor, the ceiling, the light-
ing, and the sounds that you hear.
You might just come up with a
recommendation or two, such as a
new lamp or a new carpet.
Your client has arrived. If he is to be
seated, do you have a comfortable
chair, something for him to read,
and/or some music to listen to while
he waits? And of course, the walls will
have your hallmark . those photo-
graphs and renderings, just in case he
is bored with reading. Likewise in the
private office or conference room, the
work space should be adequate to
spread out plans, and the lighting
sufficient to view the work.
Let's leave the visual for a moment.
You have to greet your prospect, and
after that first "hello" you may have
to sell him on your services. What
you say may prove to be very import-
ant at that first meeting. Answer ac-
curately all questions and stay away
from generalizations. On costs, use
the best information available, and
here you can suggest cost estimate by
others (contractors, an estimator,
etc.) Tell your prospect exactly what
you will do for him and your fee for
these services.

We assume you have signed him up
on a standard A.I.A. form of agree-
ment, and now comes more oral con-
tact. How does your secretary answer
the telephone? And what does she say
about your availability? People tele-
phone rather than write letters be-
cause they want the answer now ..
therefore return those calls as soon as
How about the paper work? Did you
design that stationery? When your
letter arrives, it should attract as
much attention as those commercial
ads with girls in mini skirts . in a
more dignified manner. After the art
work by the printer, what does your
secretary do with the pretty station-
ery? Does she compose every letter,
checking distances from margins?
Check your incoming mail for letters
which have eye appeal. Give a few of
them to your secretary. This should
apply to all mail, be it change orders,
certificates for payment, or of course,
To leave a good impression, always
remember that design is your busi-
ness, and everything you do or say
represents you. A little self-evaluation
is a good exercise, and the results may
bring dollars to you.

This Is Red River Rubble...

It's a hard, fine-grained
sandstone from the now-dry
bed of the Kiamichi River in
Oklahoma. In color it ranges
from a warm umber through a
variety of brownish reds to
warm, light tan . Face
textures are just as varied. Over
thousands of years rushing
water has sculptured each
individual stone with an infinite
diversity of hollows, ridges,
striations, swirls and has
worn each surface to a soft,
mellow smoothness . .The
general character of this
unusual stone suggests its use
in broad, unbroken areas
wherein rugged scale and rich
color are dominating factors
of design ... Age and exposure
can do nothing to this stone
except enhance the mellow
richness of its natural beauty...




1818 North 7th Avenue
Lake Worth, Florida
(305) 582-5760

P. O. Box 5
Miami, Florida
(305) 887-1525


1000 Ponce de Leon Blvd.
Coral Cables, Fla. 33134
Accepted As Controlled Circulat
Publication at Miami, Fla.
Mutual of Omaha Building
Architects: O. K. Houstoun & Maxwell Parish

Dan P. Branch, AIA
Route 4, P. O. Box 153-R
Gainesville, Fla. 32601 INC


_Miami Florida 33167 T Tel

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