Front Cover
 Sailboat Bay
 Table of Contents
 Historical preservation worksh...
 Archibald Rogers, FAIA
 Public, professional, and personal...
 It's supergraphics
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00174
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: December 1968
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00174
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Page 1
        Page 2
    Sailboat Bay
        Page 3
        Page 4
    Table of Contents
        Page 5
        Page 6
    Historical preservation workshop
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
    Archibald Rogers, FAIA
        Page 13
        Page 14
        Page 15
    Public, professional, and personal concern
        Page 16
        Page 17
    It's supergraphics
        Page 18
        Page 19
    Back Cover
        Page 20
Full Text

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyright- protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.

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T / December

'hotos: Kurt Waaldman

Located near the heart of historic Coconut Grove,
Sailboat Bay is an elegant twelve story luxury
residential tower. Its height makes it a landmark
from any direction and its rooftop promenade offers
sweeping views of Miami and Biscayne Bay.
Details of design make this building a luxury living
environment. Teakwood steps and decking lead into
the entrance lobby on the first floor. Carefully de-
tailed public areas feature corridors with coffered
ceilings. Entryways to each apartment are recessed
and attractively lighted, with interesting architec-
tural detailing around the doorways.
Furnishings for the public spaces are traditional,
color keyed to the handsome oriental rugs selected
for the lobby. Many one-of-a-kind accessories and
paintings have been selected.
Pre-planned, top security is a prime feature for the
privacy and protection of all residents.




Photos: Kurt Waldrnan

Ia .


4 / THE FLORIDA ARCHITECT / December 1968

December 1968 / Volume

Cover Feature

2 Sailboal

6 Newsno

7 Historic

8 Resolut





t Ba

Sailboat Bay

Luxury Highrise for Coconut Grove

Current happenings in the Profession

:al Preservation Workshop
Regional conference at University of Florida

From the Convention

Archibald Rogers, FAIA
Speech from the Convention Banquet


Public, Professional and Personal Concern
Reported from Gulf States Regional Convention

It's Supergraphics
Architects explore new sign forms


- Worcia .r h. i c
Si *- a -
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T-he ^Tiorida Arcuhitct
S* a, 5 ..


Broward County Chapter
Donald I. Singer-Joseph T. Romano
Daytona Beach Chapter
David A. Leete- Carl Gerken
Florida Central Chapter
Jack MeCandless- James R. Dry
I. Blount Wagner
Florida Gulf Coast Chapter
idward J. Seibert--Frank Folsom Smith
S Florida North Chapter
es F. Harrington-James D. McGinley, Jr.
SFlorida North Central Chapter
M.Ys Leroy Gray- Forrest R. Coxen
Florida Northwest Chapter
homas\ H. Daniels Richard L. MacNeil
Florida South Chapter
Robert J. Boerema George F. Reed
Walter S. Klements
Jacksonville Chapter
Albert L. Smith- Herschel E. Shepard
Charles E. Patillo, III
Mid-Florida Chapter
rthe David Sims, II Donald R. Hampton
Palm Beach Chapter
owarth L. Lewis-Rudolph M. Arsenicos
John B. Marion
Director, Florida Region, American
Institute of Architects
H. Samuel Kruse, FAIA,
1600 N.W. Lejeune Rd., Miami

Executive Director, Florida Association of the
American Institute of Architects
Fotis N. Karousatos,
1000 Ponce de Leon Blvd., Coral Gables
H. Leslie Walker, President
706 Franklin St., Suite 1218
Tampa, Florida 33602
Harry E. Burns, Jr., Vice President/President
1113 Prudential Bldg.
Jacksonville, Florida 32207
James Jennewein, Secretary
Exchange National Bank Bldg., Suite 1020
Tampa, Florida 33602
Myrl J. Hanes, Treasurer
P. O. Box 609
Gainesville, Florida 32601

Charles E. Patillo, III
Russell J. Minardi
Wythe D. Sims, II
Fotis N. Karousatos / Editor
John W. Totty /Assistant Editor
Helen Bronson / Circulation

Journal of the Florida Association of the
American Institute of Architects, Inc., is
owned and published by the Association, a
Florida Corporation not for profit. It is
published monthly at the Executive Office of
the Association, 1000 Ponce de Leon Blvd.,
Coral Gables, Florida 33134. Telephone: 444-
5761 (area code 305). Circulation: distrib-
uted without charge of 4,669 registered archi-
tects, builders, contractors, designers, engineers
and members of allied fields throughout the
state of Florida-and to leading financial in-
stitutions, national architectural firms and

Editorial contributions, including plans and
photographs of architects' work, are wel-
comed but publication cannot be guaranteed.
Opinions expressed by contributors are not
necessarily those of the Editor or the Florida
Association of the AIA. Editorial material
may be freely reprinted by other official AIA
publications, provided full credit is given to
the author and to The FLORIDA ARCHI-
TECT for prior use . Controlled circula-
tion postage paid at Miami, Florida. Single
copies, 75 cents, subscription, members $2.00
per year, industry and non-members $6.50 per
year. February Roster Issue, $3.00 . Mc-
Murray Printers.

- *,4


18 / Number 12

Oaf THE 40)+-b, ANJD &G-T
TO 1^0 R./ /a

Advertisers' Index







Hard on the heels of the innumerable
speeches and articles on the urban
crisis and its challenges to the nation's
architects, the AIA Commission on
Education and Research has come up
with a plan of positive action to equip
the architect to meet the challenge.
Introducing a four-part series in the
November issue of the AIA JOUR-
NAL, official magazine of The Amer-
ican Institute of Architects, H. Samuel
Krus6, FAIA, Chairman of the AIA
Commission on Education and Re-
search, notes, "Technology, along with
changes involving social, economic,
governmental, and psychological
changes are perplexingly complicated,
and one is hard-pressed to determine
what to do." One remedial proposal
which his committee makes is the es-
tablishment of a PROFESSIONAL
PDP is aimed at extending the edu-
cation of the architect from the time
he leaves the campus until his retire-
ment. It would formalize the intern-
ship period falling between his gradu-
ation and registration as a professional.
And, from registration on PDP pro-
vides sustained opportunities for archi-
tects to keep themselves abreast.
"Antiquated" is the term one of the
four authors, Julian E. Kulski, AIA,
McLean, Va., applies to the notion
that "he who passes the state board

examination and becomes a registered
architect automatically becomes a full-
fledge architect, competent to under-
take and solve any architectural prob-
blem, however new and complex."
Other AIA JOURNAL authors who
describe the need for continuing edu-
cation and the evolution and purposes
of PDP are Ernest John Messersmith,
AIA, Philadelphia; Gillet Lefferts, J
AIA, New York, and Joseph H. R '
Jr., AIA, Portland, Ore. Rudd, C~'
man of the AIA Committee on Intern-
ship and Continuing Education, in
his article points out that there are
"no clear conclusions with respect to
specialization and licensing in our pro-
fession." Accordingly, he writes, the
PDP program has taken change as its
guidelines and has been structured to
accommodate development."

For the first time in its history The
American Institute of Architects is
launching a nationwide television and
radio public-service campaign to com-
bat urban and suburban blight. The
announcement was made by George
E. Kassabaum, FAIA, president oi
Every television station in the U. S.
has been given two 60-second, color-
film spot announcements, AIA Chap-
ters are being provided live radio spots
for distribution to local outlets. The
public service spots are a key part of
Continued *-

6 / THE FLORIDA ARCHITECT / December 1968



oontinued from Page 6
IA's plans to increasingly speak out
in public issues and make a contribu-
ion in helping solve the urban crisis.
'he nation's Public Service Directors
iave been urged to use the statements
s a part of the broadcasting industry's
efforts to combat community ugliness
nd create improved metropolitan

)ne of the spot announcements con-
erns itself with highway planning and
points out that highways do not have
o destroy neighborhoods, create ugli-
tess, and take land off the tax rolls.
t then offers solutions to the prob-
em. The other spot zeroes in on sub-
irban sprawl and offers suggestions
or improvement.

'he television material was produced
or AIA by Henry J. Kaufman & Asso-
:iates, Washington, D. C., under the
direction of AIA Public Relations
Chairman Philip J. Meathe, AIA,
principall in the Detroit Architectural
irm, Meathe, Kessler & Associates. 0

'Our national shorelines are being
enced, paved, and built upon with
everything from hamburger stands to
>ower plants, and it's time to proclaim
he principle that all Americans have
Right to enjoy the nation's shore-
ines." This appeal on behalf of the
proposedd Gulf Islands National Sea-
hore is scheduled to be presented,
)ec. 9, by The American Institute of

Architects to the Subcommittee on
National Parks and Recreation House
Committee meeting in Pensacola, Fla.
"The high quality scenic value and
recreational opportunities which the
Gulf Islands National Seashore offers
should be set aside for public use,"
the AIA stated.
AIA asked that H.R. 14735 legisla-
tion, introduced by Congressmen Col-
mer, Sikes, Herbert, and Dickinson in
the 90th Congress, be acted upon by
the 91st Congress. It would authorize
the Secretary of the Interior to estab-
lish and administer the Gulf Island
National Seashore. The park would
include islands, beaches, and sub-
merged lands in a four-state area along
the Gulf Coast.

Architect Ellis W. Bullock, Jr., AIA,
of Pensacola, who is a member of
AIA's National Committee on His-
toric reservation, spoke on behalf of
The American Institute of Architects,
which is the 22,200 member national
professional society. Bullock advised
the Subcommittee that "the AIA
strongly supports the establishment of
Gulf Islands National Seashore."
The Department of Interior has indi-
cated that the proposed Park would
have a recreational value to a seven-
state area and be used by more than
23 million people. The estimated cost
for acquiring the park is $1.5 million.
In its appeal, the AIA proposes that
Fort Picken State Park on Santa Rosa
Island be included within the boun-
daries of the park. M

'Florida is coming of age in historical
)reservation efforts," says Orin M.
bullock, Jr., preservation architect and
airman of the Advisory Council of
p national Historic American Build-
ngs Survey.

3ullock was keynote speaker for
'Workshop: Architectural Preserva-
ion" (WAP), a regional conference
)resented last month by the University
)f Florida's Department of Architec-
[he preservation conference is the
first of its kind ever held in the South-
,t, according to F. Blair Reeves,
VP chairman and associate profes-
or ,f architecture at the University.

rloridiafhs, he says, are just beginning
o appreciate "all that they have, the
greatt prboom and bust mansions, as
veil as the magnificent 16th, 17th and
[8th century buildings."

ll, he adds are "culturally important
-part of the history of life in Amer-
bullock explains that while in the past
i building "almost had to be con-
lected with political history, famous

persons, or be over 100 years old to
gain the attention of preservationists,"
now attention "must be given to any
building of any period-entire archi-
tectural environments-almost to the

Bullock points out that "urban re-
newal and speedway construction re-
sult in the loss of whole areas of
architecture, instead of the occasional
loss of a building."
A national effort to register and record
buildings of value is just coming to
Florida-and is being spearheaded by
the Florida Board of Archives, headed
by former Florida Sen. Robert Wil-
liams of Graceville.

William J. Murtaugh, keeper of the
National Register, another speaker at
the workshop, directs the national ef-
fort. Under new federal legislation,
buildings registered with the National
Register and designated as "worth
saving" are protected from demolition
financed by federal funds, Bullock ex-

"But only local concern and commun-
ity effort can save a landmark," he
cautions. Continued Page 8 *M




F. Blair Reeves, AIA

Continued from Page 7
He adds, "Preservationists don't want
to save all buildings. We are a living,
growing society and must not freeze
development, but some old buildings
are important."

A preserved building must be econom-
ically feasible and "We must find a
useful purpose for the structure, in
keeping with community needs," Bul-
lock notes.

Bullock warns against establishing
ghettos of historical nostalgia. Whole
areas of cities merit preservation, he
says, but only with modern use as an
additional value.

He adds that commissions charged
with designating buildings for preser-
vation "must be technically capable-
architects, archeologists, historians-
rather than politically oriented."

In selecting buildings to save, he sug-
gests historical and architectural con-
siderations. They involve:
Sites and structures connected with%
significant events in cultural, political,
economic, military or social history of
nation, state or town.
Areas representing historical develop-

meant patterns, such as seaports, agri-
cultural settlement, crossroads, canals,
old ferries and early transportation
systems in general.
Structures related to civic life such as
jails, schools, townhalls and court-
Indian remains or sites and any
cemetery outstanding in length of use,
historic personages or historical events. '"
Noteworthy examples of architectural
styles, periods or construction meth-
ods, and any building, even undistin-
guished, which is the sole survivor of
its period, and architectural curiosi-
Groups of buildings in original set-
tings to preserve an atmosphere of an
earlier time, including post-Civil War
Old commercial and industrial struc-
tures such as mills and warehouses.
Churches of outstanding age or archi-

Other sponsors for the WAP are the
Committee on Historic Buildings of
the American Institute of Architects,
the Florida Development Commission
and the Florida Association of Amer-
ican Institute of Architects. 0




The Florida Association of the Amer-
ican Institute of Architects has held
its 54th Annual Convention in Day-
tona Beach, Florida; and

the Association has continued its prog-
ress through the work of this conven-
tion; and

the members and guests have enjoyed
the activities and benefits greatly from
its progress; and,

the Daytona Beach Chapter's Conven-
tion Committee has acted as host of
the convention in grand style and ex-
pended long hours of hard labor to
make the convention a tremendous
success; now, therefore, be it
that the members here assembled ex-
press to the Daytona Beach Chapter
their heartfelt appreciation of their
job well done.

the desirability of a statutory system
of compulsory continuing professional
education has been explored with re-
spect to the professional and legal
aspects of such a system; and

it is the judgment of the Resolutions
Committee that the introduction and
support of a statutory system of com-
pulsory, continuing education at this
time is not in the best interests of the
profession of architecture or the gen-
eral public; and

it is the judgment of the Resolutions
Committee that a voluntary program
of continuing professional education
sponsored by the FAAIA is in the best
interest of the profession of architec-
ture and the general public; now
therefore be it
that this Association, in convention
assembled, urges the Board of Direc-
tors of the FAAIA to act immediately
to launch an aggressive program of
increased activity in the area of con-
tinuing professional education on a
voluntary basis.


The Florida Association has held one
of its most successful conventions;

one of the objectives of the conven-
tion is to gain knowledge of new
products, techniques and materials

the product exhibits of this nven-
tion, with well-planned displays and
informative literature, have accom-
plished this purpose; and

the exhibitors have contributed great-
ly to the social spirit and fellowship
of the convention; now be it therefore
that this convention, here assembled,
express its sincere appreciation to each
exhibitor and sponsor.

8 / THE FLORIDA ARCHITECT / December 1968


II a I I

* *. . *;'f ' . * . 1 t * *. -, ., > t I " ,.'..' * . ...* .

Florida Cements

Independent ready-
mixed concrete and
concrete products pro-
ducers have plants lo-
cated in cities and towns throughout the
state. These local businesses contribute
millions of dollars annually to Florida's
economy through plant investments,
payrolls, taxes, operating expenditures
and material purchases.

Florida Portland Cement, with plants
in Tampa and Miami, is proud to be part
of this industry by manufacturing for
its use uniformly high quality Florida
Cements and Trinity White Cements.
Support your Florida industries.
Money spent on Florida-made products
helps keep Florida's economy growing
and benefits the state, your community
and you!


Division of
General Portland Cement Company
1; ..#- :* : ..:':. .... ....:. ,;:*: !' ..r: z: ... *. ; ': ,~ ,' *, ,... 'lJ --%;: -;-.,', -i -i' S^:-:' .. .", ..... :^. ^-,- r... ";;:"*




CENTER: all-enclosed

and all-year comfortable

with all-electric air conditioning

The basic idea of the modern shopping center, with so
much variety for the shopper, is much the same as the
basic idea of the ancient bazaar. But when it comes to
comfort, we've come a long way. Many of the new shop-
ping centers are completely enclosed malls. And they're
electrically air conditioned, so the shopper can roam from
store to store in leisurely comfort regardless of the weather.
The air is filtered clean, humidity is controlled, and the
temperature is regulated-winter and summer.
Electric air conditioning is flameless. Control is push-
button simple.
Little wonder completely-enclosed, air conditioned
shopping malls are popping up all over. They draw
tenants . because they draw shoppers!
If you'd like more information about flameless electric
year-round air conditioning, consult your electric utility
company. No obligation. The facts are free. And impressive.
Florida's Electric Companies...
Taxpaying, Investor-Owned.


10 / THE FLORIDA ARCHITECT / December 1968

LAUDERHILL MALL, west of Ft. Lauderdale on
busy U.S. 441. lures thousands of shoppers with its
attractive design and year-round comfort. Says
Anthony A. Porzia, General Manager: "We have
found our electrically controlled atmosphere most
enthusiastically received by many thousands of
shoppers. We believe the immediate acceptance of
our Mall and its facilities ... is attributable not only
to the many fine shops and department stores, but in
great measure to our ability to offer... a clean,
pleasant and air conditioned atmosphere in which
to shop without regard to weather."

WEST SHORE PLAZA serves Tampa shoppers.
includes 34 stores in 625,000 square feet of
completely enclosed, completely air conditioned
space. The delightfully decorated Mall
provides benches where shoppers can rest
on their way from store to store, sheltered from
sun. rain, bad weather.

Caterpillar Engines

do a Total Job

SEast Cove Apartments
(under construction)
Clearwater, Florida

When Mr. Norman Bie, Jr., president of Clearwater Pro-
fessional Building, Inc., and vice president of East Cove
Apartments, Inc. needed a Total-Energy System for the
professional building, he called on Caterpillar power. O
The dependability of Cat-power proved itself, through the
application of three Caterpillar G353 natural gas engines,
driving 150 KW electrical generators. Any two of the
generators can be used at present to supply the complete
requirements of the building more than adequately. The

third is used for stand-by power. E A Cat G333 engine
supplies all air-conditioning for the entire building. []
When plans were drawn for the exclusive new 14-story
East Cove Apartment Building (which is now under con-
struction), Mr. Bie again relied on Caterpillar for a Total
Energy System. O Whenever your plans call for de-
pendable Cat power, engineered for your specific needs,
for Total-Energy or Standby systems, phone your nearest
Florida Caterpillar dealer.


Caterpillar, Cat and Traxcavator are Registered Trademarks of Caterpillar Tractor Co.
12 / THE FLORIDA ARCHITECT / December 1968

"Systems and the New Technology"
and software-a controversial subject
in our times-were mentioned as his
initial topics by Archibald C. Rogers,
FAIA, in a speech given at the FAAIA
Annual Convention Banquet.
Idea and Process were explored as dual
themes. The issue, he noted, is being
drawn in terms of efforts of architects
to work in the social sphere and con-
cern as to whether they are turning
their backs on the very real accom-
plishments in the area of contempo-
rary design in buildings.
Architectural success or failure, he
stated, should be measured by the
quality of life which occurs in and
around. It is eminently practical for
the architect to inquire deeply into
the life which he is going to house.
Inquiry must be with human animals,
individually and in groups.

Design and decision making were also
explored. "Choosing" was cited as one
of the basic functions in architecture.
Mr. Rogers emphasized that by our
choices "we have created chaos."
Within the limits of what is possible
within the environment it is the archi-
tect who carries (a) imagination and
(b) ability to express images in gra-
phic symbols. Imagination-was de-
ined, by the speaker, as the ability to
see images and the form within them;
while graphic symbology is the ability
to present all facets of a problem.
Architecture, which encompasses both,
is therefore a universal language.
Decision making must include the ar-
chitect from the very beginning. Such
questions as (a) what are the goals,
and (b) what are the strategies to
hi|eye these goals, need to be asked.
t is also the architect who must for-
mulate imaginary criteria for evalua-
tion purposes for he possesses the
capacity to state, conceptualize, and
<--valuate for the layman.

The architect is guilty for not being
part of the "choosing" game. Choices
are made prior to bringing him in. He
is then asked to validate prior choices,
o actually discern what it is the client
/wants and give it back to him. The
/first aspect of this process must in-
L elude the architect working with the
visionn makers. Choosing must be
seen as an art and must be handled
with end choices in view. Architects
have concentrated on the end product
and have ignored the need to rational-
ize and analyze the process that leads
to the end product.

What will the end product be? It will
be a true expression of the problem.
Practical problems and practical solu-

tions are the raw materials of the ar-
chitect. First solve the problem, then
extract the artistic concept. Architects
assume that their calling is to solve
the problem. Yet some go to concept
without relating to the problem. One
must go with the grain of the problem
just as the wood carver goes with the
grain of the wood.

New architecture will restore a funda-
mental view of art-art as a process
relating to art as a product. The grain
of our time will be found in every
problem and this will be the compel-
ling grain.

In approaching the new age that is
coming we should be searching for an
age equivalent to the Rennaissance.
In prehistoric times the massive dino-
suar was destined for extinction while
the lowly mouse in the bushes was
destined for survival. We must be
searching for the "mice in the bushes"
that will emerge in the next era of

It is the duty of the United States on
the Western frontier and Russia on
the Eastern frontier to lead. Yet they
are both reluctant to do so and remain
at one another's throats.

We are at a time when critical mass
has developed. We must invent new
mechanisms, new organizations, and
new institutions in our lifetime. This
may require the dismantling of our
present, obsolete institutions. If this
challenge is successfully met, we will
arrive at a Golden Age.

One constant is art. It is a redeemer
-a mystical language. It is subliminal,
like the language that seeps between
the lines of a poem. It is a marriage
of love between time and eternity.
Geneticists would tell us that we
should be able to see characteristics of
both parents in the offspring of this
union. There are four characteristics
discernible from the temporal parent,
(which are applicable to other areas
of art as well): (a) individuality; (b)
integrity; (c) comprehendibility, and
(d) power. Psychiatrists might well
consider these attributes as the final,
ultimate definition of human char-
Art is the sharing of a language that
both fulfills and redeems. The steps
in the artistic process are: (a) under-
standing or intuition, (b) thinking or
the intervention of eternity, and (c)
Art is more than a style. It is a funda-
mental aspect of daily human living.
This fact is what makes architecture
a most important phase of living. En-
vironment cannot be turned off.


Rogers at



Archibald C. Rogers, FAIA

In an age of disconnection the archi-
tect is the last of the generalists. He
is inevitably a generalist-inevitably
an artist. There is a great hunger for
what we have to bring. Therefore,
offer yourself to the decision makers.
You are needed!

If our nation is to fulfill its role on the
Western frontier of a noble civiliza-
tion; it must make a noble response.
If we are to make this response, the
creative professions will have to be in
the vanguard. U


Architecture For Florida Living
I consider myself very fortunate to
have just seen a copy of Architecture
For Florida Living. We were particu-
larly pleased to see the article on the
Orlando Public Library.

Enclosed please find our check in the
amount of four dollars ($4.00) which
we believe will cover the cost of one
copy of this publication.
It is indeed a pleasure to see a publi-
cation of this quality being printed in
our state.
Thomas H. Wallis, Jr., ASLA
Wallis-Stresau & Associates
Landscape Architects

The three men, Mr. Cress, Mr.
Schueler, and Mr. Popp, representing
us at your Daytona Convention re-
ported to us that it surpassed anything
in which they had previously partici-
pated in the way of attendance, in-
terest, and overall excellent organiza-
tion and planning.
We are proud to have been a part of
it and will certainly look favorably
upon future conventions. I have filled
out and enclosed the 1969 form. I
checked opposite "probably exhibit"
only because the show is so far in the
Mr. Schueler and Mr. Popp will be in
touch with you and other members of
the Florida Association and will keep
me posted.
Thank you, again, for a good show.
Murphy Paints, Inc.
John A. Waller
As the 54th annual convention of
The Florida Association of Architects
passes into history I am sure you are
interested receiving comments from
one of the participating exhibitors.
Firstly, we share with you the gratifi-
cation of the large attendance at the
Secondly, this meeting provided a
most refreshing and enthusiastic com-
mentary as evidenced by the warmth
and friendliness of the attending archi-
tects, associates and members of their
families. At this meeting many of the
architects personally expressed their
appreciation to the members of our
company for participating as an exhi-
We have attended over eight annual
meetings and I want you to know that
it is richly rewarding to have many
fine compliments beginning with
those made by your President, Mr.
Herbert Savage, and other officers and
directors for the small part that we
played in attending this annual meet-

14 / THE FLORIDA ARCHITECT / December 1968

Thank you again, Fotis, for asking our
company to participate-and certainly
if you will invite us we should like to
attend the 1969 meeting at West
End, Bahamas.
V. L. Sinisi
Lambert Corporation of Florida
I know you are relieved to have the
convention completed for another
year. We of Zonolite were pleased to
attend and participate in the annual
Florida Architects convention.
Our compliments for a job well done,
and we look forward to seeing you
next year.
Zonolite Division
W. R. Grace & Co.
Richard A. Pellicer
Florida District Manager.

Challenge To Change
I read with great interest your edi-
torial in the September "The Florida
Architect" regarding relocating the
University of Florida School of Archi-
tecture to the University of South
Florida in Tampa, I think it is an
excellent idea for all of the reasons
you outline, but also for the following
additional reasons.
The Department of Building Con-
struction under the School of Archi-
tecture is of great interest to the
construction industry and especially
the Association of General Contrac-
tors. It is our best source of technical
and management trained employees
and yet its location in Gainesville has
created several problems. First, we
have no strong AGC chapter in
Gainesville. This makes it difficult to
establish and continue good commun-
ication and liaison between the scboc
its faculty and students and the Assi.
ciation and its members. Second,
there are limited job opportunities in
construction in Gainesville. Third, it
is difficult to establish continuing
education programs and seminars that
are well attended by the people in our
On the other hand, Tampa is the
home office of the West Coast Chap-
ter of AGC covering 14 counties on
the suncoast of Florida and is prob-
ably the strongest AGC chapter in
the state. There are many varied job 4
opportunities for part-time and sum,~-
mer work. Transportation is excellent
to all parts of the state by road and
air, so that continuing education
seminars could be well attended. I
certainly hope you will pursue this
idea. I will do what I can to stir in-
terest in the AGC, and the various
Chamber of Commerces in our area.

Don L. Spicer,

Relocation or moving is always an
exciting contemplation. Most of us in
the academic environment are faced
with this possibility on a personal
level as opportunities come along pre-
senting new challenges and advan-
tages. Consequently, the editorial in
the September issue of the Florida
Architect suggesting reactions to the
idea of relocating the State's largest
and only accredited school of archi-
tecture from its home in Gainesville,
as an integral part of the University
of Florida since 1925, to the Univer-
sity of South Florida in Tampa, is a
noteworthy proposal which provokes
reaction. And from people who are
used to the challenge of change.

The most salient reasons presented in
the editorial as advantages of the sug-
gested relocation are as follows:

1. Advances in technological knowl-
edge and social reform are only
achieved in a progressive society
acclimated to life in a constantly
changing environment.

2. A major metropolitan center would
in all probability provide many
additional sources of culture in the
fields of art, music, and science.

3. This new area would provide, for
the students, exposure to a large
population of practicing architects.
Many varyi n g sizes of offices
would provide students to be em-
ployed in these offices in different

4. A major metropolitan center might
serve as a recruitment incentive for
University personnel in other parts
of the country.

F&r sake of an unemotional analysis
of the proposal let us forget, as sug-
gested, the tradition associated with a
school established in one location for
43 years. Plus the arduous efforts by
so many to establish a physical plant
which is functioning more than ade-
quately, despite deficiencies. Remove
from discussion, momentarily, the fact
that along with architecture the de-
partment serves the professions of
interior design and landscape archi-
tecture. The latter needing an agricul-
ture college to serve students with
courses that are obviously related to
its program. And an architecture and
fine arts library that is probably the
finest in the Southeast. With these
facts out of mind, let's return to the
points made above, in reverse order.

I have yet to learn of any faculty leav-
ing this area because we are removed
from a major metropolitan area nor
have I learned that this was a reason
for any person not accepting a position
here. In fact, our location has been
lauded as an extremely desirable place
to live by most.

There are more architects in the Tam-
pa area that there are in Gainesville.
This does not mean our students are
lacking in office experience. In fact,
few students graduate without having
spent a good deal of time in offices
around the state.

With regard to the additional sources
of culture in the fields of art, music
and science, I would simply invite one
to examine the activities calendar for
our University to see the more than
ample schedule of exhibitions, plays,
and numerous other cultural events
taking place continually.

To be sure, students are aware of
change and the rapidity of it. Aspects
of the academic milieu, at its best,
offers students the occasion to be re-
moved from the stampeded existence,
as it can be, in the metropolitan arena.
The very fact that a university is re-
moved from such a center probably
has more opportunities, academically
speaking, than otherwise.

Because the University of Florida is
one of three institutions in the United
States which has such a diversity of
professional curricula, it seems there
is no location more advantageous than
Gainesville for exposure to profes-
sionals in other fields. This is extreme-
ly important as the Princeton Report
suggests. Establishing liaison between
students of architecture and students
of other professions is more and more
imperative to facilitate sympathetic
understanding. Also, the University
has developed emphasis in the upper
levels and graduating programs. Cur-
rently, it is the largest in the State and
will undoubtedly remain that way. It
appears most logical that the Depart-
ment of Architecture now contem-
plating a six year program with the
last two at the graduate level be situ-
ated in a graduate oriented environ-

In the final analysis location is but
another consideration to a successful
program. More important is adminis-
trative and professional support. The
administration has clearly demon-
strated once again wholehearted inter-
est as evidenced by the recent gradu-
ate research appointments rendered
through the graduate school. These
appointments will allow the Depart-
ment to bring to our campus two
internationally prominent men. And
then there is the profession .

Joseph J. Sabatella
Assistant Dean
College of Architecture and Fine Arts

I _






Reprinted from the report of
the 17th Annual Gulf States
Regional Convention, AIA. The
theme of the Convention was:
the conservation of human re-

John Fisher Smith
AIA National Committee
on Urban Design
Chairman, AIA National
Committee on Urban Design

I do not have a prepared talk, but
would make a few remarks in two
areas. One area is what I might
call the area of public concern-what
I think the United States of America
can do to solve urban problems. The
other area is what we can do as a
profession, what our chapters can do,
and maybe what you can do.

First of all, I want to make it clear
that I am not an expert on this topic.
I do want to give credit to the com-
mittee on urban design for the con-
tribution that they continue to make.
I'm really no more than a spokesman
for many of their ideas.

The most important thing that I can
think of that this country must do
is to have a national debate on mean-
ingful goals, to recheck the American
dream. All of us have a dream of what
America is like and what it offers
every man, We bring people in from
the country in search of this dream.
We offer them opportunity. It's time
to really check whether the American
dream is up to date. It's really a 19th
century rural dream and totally un-
suited to the type of world that we're
building. It is necessary to face up
to the fact that the problems we face
in our cities are no more than the
sum of our actions or inaction.

In other words, the white suburban
ring is financed to about 50% of
its total value in any given year by
federally guaranteed funds. It was not
intentional, this creation of a white
suburban ring, but because of the,
way in which the American public,
you and I, decided that we were going
to provide financing to build single
family homes. We didn't think about
what the results would be. Right now,
I think we are to a point where we
can explain to ourselves exactly what
has happened. Not only did we build
our "ring" accidently, we went even
further-we reinforced this by agree-
ing to only build public housing in
the center city. We agreed not to
build middle class housing out of the

I have no doubt that we could build
the model cities programs into an im-
portant program if we wished to, but
the great highway system has com-
pounded our city problems by making
it even easier to escape to the sub-
urbs and get to the FHA financed
guaranteed house out there on the
rim. Expressway systems have also
hindered better solution of our city
problems by allowing us to escape

In every other culture that I can
think of the cities were constantly
built and rebuilt. Someone offers
that burning and fire helped. Now
we have too many fireproof buildings;
it's pretty hard to demolish them.
We certainly have not learned that
cities need constant rebuilding. We
built wonderful cities. I've toured
model cities and seen housing that
was built 50 years ago-great beauti-
ful homes on tree lined streets with
lawns in front-you couldn't ask for
a finer community. But, I realized
suddenly that this is now a ghetto;
that four to six families are living
in each; that families don't have jobs
to maintain the houses. These are
cases we've all seen that are not even
decrepit but hopeless and helpless.

When you look from an architects'
point of view, at what has to be done,
you know no one can afford to own
a house like that, what with the ex-
pense of maintenance; replacing wir-
ing; plumbing; aligning walls; bring-
ing up to code. We haven't really
learned in this country how to main-
tain a city over the years in an on-
going fashion, I went on a tour to a
housing project in St. Louis which
won AIA honor awards for its design.
It's failure to satisfy the solution of
the human needs is obvious. This is
possibly due to a lack of understand-
ing by the system at the time design
of just exactly was needed.

While I was there, I spoke to some
children. I asked one child, "How
long have you lived here?" He just
"shut down." He was perhaps 13-years-

16 / THE FLORIDA ARCHITECT / December 1968

old and he stood there statically. I
said, "Don't be afraid, I just want
to know how long you have lived
here." The child cowered. Then an-
another youngster, probably the same
age, but smaller, went into a little
tailspin. He whirled around and
around, giggling and laughing. I felt
like an absolute fool. I said. "What
is the joke? I want to know what is
going on here." I felt like an outsider,
you know, trying to talk to-these two
children. Finally one got out of his
spin, he came over still laughing and
he said, "You don't understand, he
doesn't remember anything else. He's
always lived here, see."

From my point of view, I couldn't
see that this kid was twelve or thirteen
and that the project was twelve or
thirteen years old. He knew nothing
else. But right there I could see the
difference between these two. One
still can be a lawful citizen, he can
still communicate. I told him (I
wasn't going to miss the opportun-
ity), "You know, I want you to know
that you can find a way; I want you
to know that you will find your way.
The other kid was "shut down."

What I want to say here is that the
solution to our problems in northern
cities and southern cities anywhere
in this country is terribly, terribly
difficult but it's going to have to be
faced on positively real lines. It is
possible to create a situation where
people are kept in humane condi-
tions and yet we nonetheless have
people who will be wards of this
country for the rest of their lives.
The terribly difficult problem we
face is how long will it take to educate
these people so that they will share
in some kind of meaningful activity
which we all enjoy together? This
is a very difficult question.

I believe, that architects should im-
mediately form community design
centers. I call to your attention a
letter directed to AIA Chapter presi-
dents by President Bob Durham
which lists some of the things the
chapters can do in connection with
model cities programs. One of the
items is the concept of the com-
munity design center which is really
a clinic for design, a place where you
as a professional can contribute, as
the medical profession does or as the
legal profession does, a place that can
be funded either by donation or from
public grants.

The center can be a place where
young people in the profession who
understand what is going on can

spend a period of time and work on
these problems. It can be a place
where a neighborhood which doesn't
understand what the city is trying for
can come for guidance; where it can
have an advocate who will discuss the
situation in depth with technical un-
derstanding. The purpose? So that a
better understanding can be gained
as to exactly what is within reason
to achieve.

An advocate could deal with city
agencies and so forth. There are many
things a clinic can do. It should give
the profession a way of helping out in
a city crisis.

Another program I want to tell you
about which I believe chapters can
do is a way of helping to provide op-

The on-job training program of the
office of Economic Opportunity, is
a way of taking people who have
had some high school education but
can't find a job or don't have the
skills needed. There are many kinds
of on job training programs but one
architect in San Francisco started one
that I'm familiar with in the northern
California chapter. He appealed to
the chapter to share with the Urban
League (which was the sponsor for
on the job training program in San
Francisco) in sponsoring a special on
job training program group for archi-
tects. At a chapter meeting, an $8
per member special assessment was
voted. A list of applicants was screen-
ed and about 25 of the most prom-
ising ones were selected. None of
these men had had architectural
training. Some of them had some
engineering drawing in high school;
some had worked in various kinds of
industries where they had seen draw-
ings. However, there was very little
real exposure. A voluntary evening
program once a week was arranged
where the men could learn from arch-
itects what architectural practice was
like. It's sad to say, but the archi-
tect's concerns and these peoples'
concerns were much too far apart.

The seminars did serve one good pur-
pose and that was to introduce archi-
tects to these young men and wom-
en. It's a 26 week program and when
it's over they can walk out the door
anytime. They can give up anytime.
We can walk out if we want or we
can hire him. We're through with our
contract with OEO through Urban
League but 15 have stayed around
town. What's fifteen? It's a tiny num-
ber but it's a little bridge. It's a
step . .

the FA

When thinking of the many varied
aspects of our art today, to me at
least, they are somewhat bewildering.
Except, of this I am sure,-our art
cannot stand still. For this we are in-
debted to our Maker for the motivat-
ing forces. To some it is moving for-
ward for the better,-to others it is
tending to retreat by suppressing the
natural impulses of man to lead his
individual life in privacy.
I am thankful that I was privileged to
practice in a time when hearts were
gay, when money and taxes were not
problems, when servants were not lux-
uries and when clients enthused in
a joint labor of love. I am thankful
that I was privileged to serve on your
State Board while the Association and
the Institute Chapters had a choice in
representation on the Board, and
while State's rights exercised the
Board's thinking. Looking back I am
thankful for the chances and privileges
afforded me-for which I take no
credit as this was my good fortune.
Over the world the twentieth century
thus far has developed deeply pen-
etrating changes in the economic,
social and religious lives of people as
to give us concern when thinking of
urbanity as a social goal or ideal. All
nations have contributed their share
of blundering through these changes,
but they were inevitable in this ever
changing world. And rightfully so, as
they present new horizons, new hopes
and new problems for such as we.
This is how Architecture beckons us
on, why we dislike retiring, why we
envy our younger associates who labor
today for the privilege and pleasure
that is theirs to continue to raise the
architectural beacon ever higher and
higher. The opportunity is theirs.
Again my heartful thanks for the
honor shown me, with gratitude to
the Florida Association of the Ameri-
can Institute of Architects for the
inspiration, and the many wonderful
friendships it has given me over the
years. My prayer is that it may never
falter in carrying on the high ideals
of its founders.
In appreciation,
18 / THE FLORIDA ARCHITECT / December 1968


Abstract forms decorate walls
while spelling out building func-
tions of the new creative arts
center on North Campus of Mia-
mi Dade Junior College. Pan-
coast/ Ferendino/Grafton / Arch-
itects have adapted in a specific
manner a trend toward "super-
graphics" currently sweeping the
country. Supergraphics is a meth-
od of overstating simple and ob-
vious directional signs in such a
way that they become an artistic
and esthetic part of a building
environment. Supergraphics are.
unexpected elements of surprise
and are being used by architects
who desire to cut across old lines
of "pure" esthetics in order to
bring a new humanism to archi-

For the Creative Arts Center ab-
stract letters are heavily sand-
blasted on poured concrete walls.
Pictured are graphics spelling out
"Dance" and "Art." Another, not
shown, spells out "Music," thus
delineating various activities hap"
opening within the Center. In ad-
dition to the concrete graphics
scaled to the building exterior,
there are several smaller interior
graphics created with vari-colored
plexiglas. These act as directional
signs guiding both visitor and
student to each specific area.
Thus are supergraphics artistic,
fun and functional.

F I would be remiss if I did not express
Froni to the President and fellow members
of the Association my sincere thanks
,A IA for the gold medal awarded me at the
Daytona Convention. It came at a
dG time when whatever I have accom-
G ld polished over the past-39 years faded
into insignificance compared to this
dalist token of friendly esteem.







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Photos: Manuel Cisneros

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1000 Ponce de Leon Blvd.
Coral Gables, Fla. 33134
n /si y f i l.ibrarles Accepted As Controlled Circulation
SPublication at Miami, Fla.

Be sure your architect has the letters

after his name. These letters signify that
this architect has pledged to practice his
profession according to the mandatory
standards of the American Institute of
The AIA is a professional organization
for architects which was founded over
one hundred years ago. Membership is
not automatic upon being granted regis-
tration to practice as an architect, nor
are all architects required to be a mem-
ber. The AIA does not act as a registra-
tion agency, but architects who join are
pledged to provide a high quality of
professional service. By-laws of the Insti-
tute provide for action against a member
who acts in an unprofessional manner.
Invest wisely in the comprehensive serv-
ices of an architect who bears the letters
AIA after his name.

,4--, -r-F-4, - f .* r,-,-77*4 -*

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