REPORT OF ACTIVITIES
FLORIDA, STATE CHAMBER OF COMMERCE
6o0iitments from Agricultural Con erence,
Educational Conference and Resolutions of
Annual Meeting December 6-7, 1926.
(1) Additional appropriations for the Livestock
.Sanitary Board and such additional legisla-
tion as might be necessary to enable the
Board the more effectively to conduct a state-
wide campaign for cattle tick eradication.
ACTION \'ith the convening of the Legislature the problem became inot
one of obtaining a greater appropriation for the Livestock Sanitary
Board but.of preserving the organization. A determined and well or-
ganized movement to render the Board impotent was encountered in the
form of a campaign to reduce its funds to a point where it would have
little more than enough money to pay the office personnel at Talla-
hassee. This movement was defeated after a battle which raged two or
three weeks. There is every indication it was the last stand of oppo-
nents to tick eradication and that in the future the work will con-
tinue unhampered. ~I; .- : > ... .- --:* (l "
U L d i" AGRICULTURE
(2) Promote educational campaign to establish
standardization of agricultural development
ACTION The standard of requirements for agricultural development
projects adopted at Agricultural Conference in December, 1926, were
broadcast to Chambers of Commerce, newspapers and developers. The
normal law of the survival of the fittest coupled with vigilance of
local Chambers in cooperation with the State Chamber has operated to
leave practically no legitimate development projects in the field
which does not conform substantially to these requirements. Great
credit is due the Florida Real Estate Commission and the Florida .
Association of Real Estate Boards, particularly in the elimination
of fraudulent and questionable projects.
(3) The enactment of legislation which would PR LCUSW
place at the disposal of individuals, de- AmOUI OJ~ g
velopers, counties and oommuIities a soil
survey service under the direction of the
t State Departbnt of Agriculture.
ACTIOI Ob der .th leadership of Comissioier layo a law was enacted
,o .t e. eg e- .
Go sv ore 4-A
.:ION A beginning was made 1oth in the matter of establishing a
foreestry policy and for increasing fire patrol in Florida. Legisla-
tion was enacted creating a State Forestry Commission and a fire con-
trol bill became a law. ,I1
(5) The enactment of legislation designed to se-
cure the establishment of experimental farms
or stations located where checks could be made
of all of Floridn's leading croos including
her poultrv and general farming possibilities.
.CTION Bills establishing additional experirrental farms and stations
were enacted by the House of Reoresentatives but failed in the Senate.
Increased interest in agricultural experimental and demonstration work
was evident both upon the part of members of the Legislature and the
(6) Promote educational campaign to acquaint Flori-
dians with range and excellence of Florida fruit,
dairy, poultry, vegetables, farm and stock pro-
ducts and to make Florida's products more general-
ly available in local restaurants, hotels and
ACTION Throughout the year the Chamber, through its Publicity Derart-
ment and through local Chambers of Commerce, has sought to induce the
offering and sale of Florida products at attractive prices for
visitors and home folk. Numerous bulletins have been issued to local
Charbers with the result that hearty cooperation has been obtained
all along the line. In the final analysis effective results depend
upon the activity of the local Chambers.
(7) Foster an educational campaign to acquaint the
public with the importance of developing the
back country and cooperation with all state-wide
oranninations interested in the promotion of
Agriculture to emphasize to the nation the di-
versified opportunities which Florida presents.
ACTION The necessity for back country development has been stressed
constantly in the State press and in National mediums through the
sunplying of material and arranging itineraries for writers of such
articles. The series of articles by E. H. Taylor, which appeared in
the Country Gentleman during the fall, is a typical example.
The Florida Agricultural Reclanr.tior Committee in coopera-
tion with simil'.r committees in six other Southern States for estab-
lishment of Federal colonization devolooment in Florida under direc-
tion of the Bureau of Reclamation of the Department of the Interior
was organized. Chairman Burdette G. Lewis and six other members of
the Committee went to Washington in Decenber at their own expense'and
will return there again this month to hell/this potential Two Million
Dollars investment in Florida which would involve settlement of
-M- e uo e~uessful farming families in the State and give
Florida the prestige of being advertised and approved by the FePdral
Government as a location for farmers. Finally, however, the esluft
of this development would lie in beneficial influence on farming
practice in Florida.
(8) Recommendation of larger appropriation for
the Agricultural Department and the Florida
State Marketing Bureau for the printing of
several reports, bulletins, etc.
ACTION The appropriation for Dublication of reports for Florida
consumption and of information for prospective farmers undoubtedly
should be further increased. The cordial attitude of cooperation on
the part of the Department of Agriculture in seeking the aid of the
State Chamber's Advertising Committee to determine the best method of
utilizing the funds available for this work demonstrates that the De-
partment is determined to make the most of them. It is hoped, how-
ever, that additional funds for this most important work will be ob-
tained in the future.
(9) The enactment of legislation to so apportion
the tax burden that owners of land suited for
reforestation purposes would be encouraged to
devote it to the production of forest crops.
ACTION No legislation was enacted along this line. Your Committee
generally favored the view that it would be best to wait until the
State Forestry Commission had been given an opportunity to study
Florida's forestry problems and work out its operating policies.
(10) Cooperation with agencies marketing Florida
products to obtain legislation strengthening
the hands of the organized shippers marketing
products of definite standards as to grade and
packer. The enactment of legislation for fix-
ing standards for Florida Citrus products.
ACTION This legislation, sponsored by Commissioner Mayo, was enact,..
(11) The enactment of legislation for the purpose
of protecting the public against fraudulent
misrepresentations in the sale of poultry and
ACTION A law fixing standards for eggs and providing for their
(12) The creation of an Agricultural Advisory Council
to work with the Agricultural Committee.
ACTION Periodical bulletins were issued during the year to various
agricultural interests but the necessity for changing the chairman-
abip of the Agricultural Committee three times in the course of the
.ymr 1 made the fwuthor organisation of Agricultural Council iapractic-
I^til the annual Anioultural Conferonce to which Noman A. Reascr
-af presont Clhairma, invited the Presidet and Secretary of over
tl oaanuot ii, tho.tato tae further d1soirlma of the
." .- .-- ^^ ..-, ..-,^,^ ^ ^,"i' -^ ;, .. ., .
proposed Agricultural Council organization,
(1) The enactment of legislation instituting
an Industrial Survey in conformity with
suggestions made by the Commissioner of
ACTION An initial appropriation was made for an industrial Survey to
be conducted under the Department of Agriculture. The Survey is now
well under way under Commissioner Mayo and the personal direction of
(2) Familiarize Floridians with Florida industrial
products and induce them to consume such pro-
ACTION Brief outlines of Florida industries and their products have
been collected and published in the "Florida Buyers Guide" as a
supplement to "High Spots". In one instance a Florida city, learnit-;
from this source that water meter boxes manufactured in Florida were
available, purchased its entire supply from the Florida concern.
Cross-reference and inquiry relative to this service became so heavy
publication of the Florida Buyers' Guide had to be temporarily dis-
continued because of a lack of facilities and funds.
(3) Familiarize Floridians with the value and
utilization of the U. S. Department of
Commerce Transporation Survey.
ACTION The U. S. Department of Commerce Transporation Survey was
sponsored and accomplished through the cooperation of the Florida
District Advisory Board and the State Chamber. Upon its publica-
* tion copies of the report were sent to all local Chambers of Com-
Smerce in the state together with a special bulletin emphasizing its
importance as a reference document. Many local Chambers have made
excellent use of the survey although its utilization has not been
as general as the cost to the Department of Commerce and the value
of the survey merited. It is hoped this survey will have a more
universal application in conjunction with the Florida Industrial
Survey now underway.
(4) Foster location of new industries in the state.
ACTION Never before has the State Chamber received so many inquiry ...
relative to the establishment of industries in Florida. Detailed ir-
formation has been furnished these inquisers from the Research De-
partment, referring them in each instance to the several locations
in the state where the proposed enterprises would have the best
ohanoes to prosper. The general nature of the inquiries from men
Ij C aof eas 0o want to oome to Florida to live and invest their
capital in productive industries still further emphasizes the dire
need for a thorough Industrial Survey which would make available
reports relative to likely industrial opportunities.
TAX AND FINANCE
(1) Continue the policy of fostering conservatism
in legislation so as to still further invite
capital and industrial and business leaders
to participate in the development of Florida.
ACTION In order to more completely enlist the Business and Indus-
trial Intorcsts of the State, toward this end the Legislative Ser-
vice Bureau was set up at the 1927 Session of the State Legislature.
A daily calendar of bills introduced was mailed to all subscribers
with a brief statement concerning proposed measures that might en-
danger Florida's policy of inviting Capital and Industry to the
state. Copies of bills and special information on bills were avail-
able to subscribers on request and a weekly report was issued showing
by number, the status of every measure introduced in both Senate
and House up to that time. A fee of $50.00 plus $25.00 deposit
for extra costs was charger for this service. In addition the
Legislative Service Bureau supplied to the nress of the State special
articles on important general measures and sent bulletins to the
235 local Chambers of Commerce when measures required local support
for passage or defeat. Onao: ubscriber'to.the special service stated
that he received through this channel more detailed information con-
corning the proceedings of the Legislature for his $50.00 service
fee than he had obtained in former sessions from personal repre-
sonative at Tallahassoe at a cost of $1000, and sometimes more. The
general beneficial results from the service to local Chambers of Com-
merce for which no charge was made, and in the crystalizing of pub-
li sentiment for the passage or protection of certain measure! to
which the State Chamber was committed, was evidenced in the fact thrt
no maor measure was lost in the Legislature itself. It had been
Slbfpraotice of the State Chamber formerly to maintain one .o? mee
representatives in Tallahassee during the entire seexion,but the
S lat Service Su"ea in 19?7 subs titutd the dii .t ion of
"I 1 at u ad Ut asmaint of public opinion .fro Li."
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(2) To continue to publicize Florida's portest against
the Federal Inheritance Tax.
SACTION President Dann and other Directors of the Chamber made numer-
ous trips to Washington and New York at their own expense in the
effort to arouse public opinion to the necessity for an organized cam-
paign directed toward obtaining repeal of the tax. No other one sub-
.ect commanded such universal attention from the northern press as ne .?
stories and interviews protesting against the Inheritance Tax, dissent .
inated by the Publicity Department. This fight still continues.
(5) To sponsor economy and conservatism in floating
of new bonded indebtedness, city, county or
ACTION !ews stories, interviews and bulletins emphasizing the nee6
for deliberation in floating new bond issues and the necessity for
protecting those securities already in the hands of investors have
been blanketed over the state continuously. The cooperation of public
officials, the state press, bans and Chambers of Comrerce in this world
has been an important factor in checking the constant decrease in the
demand for and value of Florida securities. One financed authority
has stated that the Archer County, Texas, bond decision cost 'lorida
tax payers over t2,000,000 in 1925 as a result of the softening of
public securities generally. This emphasizes the importance of Flor-
ida political divisions meeting their obligations. If a technicality
in a state a thousand miles distant in 1925 cost Florida millions at
a time when this state was riding on a wave of prosperity, failure cf
, Florida counties, districts or municipalities to protect their securi-
ties would have an effect little short of disastrous.
(4) To publicize Florida's substantialities both
from the standpoint of present investment and
future possibilities of profit.
ACTION Innumerable reports have been prepared by the Research De-
apartment on Cities, Districts and Counties, particularly/northern ard
eastern financial houses handling Florida securities. The value of
widespread distribution of the facts set out in these research studio:
by the Publicity Department to financial publications can hardly be
measured. One example of this is the "Brief Statistical Outline of
Florida's Economic Conditions in 1927. as Corpared With 1925 and 192P"
issued in October. Although only 3,000 copies of this Bulletin wer,
issued from the State Chamber direct, the major portion of the stud::
was reproduced by the C. W. Barren publications, which include the
SWall Street Journal, and subsequent reprints of the Dow, Jones &
SQ0ppy Bulletin and excerpts from it in newspapers and magazines and
i wiat d this escape to at loeat one million investors
*"M MEX ^..^ ._^.._. __. ,. -..
throughout the country. We obtained permission to reproduce the Dow,
Jones & Company bulletin in facsimile. Ten thousand copies 4re.
printedand offered to banks, Chambers of Cormerce and business houses
Lat the cost of production. The first 10,000 were distributed imme-
diately. A second 10,000 conies were printed hurriedly. Of this
"edition" one financial house operating branches from Boston to Detroit
too& 5,000 for distribution to those of its customers who hold Floride
(1) Re-enactment of legislation providing for
an Educational Survey with an appropriation
ACTION An appropriation of p50,000 was authorized, and the survey is
row in progress.
(2) Foster appropriation for greater building
program for the four state educational in-
ACTION The Legislature annrooriated between $4,500,000.00 and A5,000-
000.00 for the ensuing two years. It was aoportioned in the follow-
ing order: .University of Florida, :$1,500,000 or ,s750,000 per annum;
State College for Women .91,400,000 or S700,000 per annum; The School
for the Blind and the Negro College received an equal share of the re-
rainder, or approximately $850,000 each for the Eiennium.
(3) Foster increased anprooriation for salaries
and operating exDenses of the four state
ACTION Such appropriation covering this rhase of the work is in-
cluded as outlined in the preceding paragraph. Much credit is due the
,women of the State under the leadership of Mrs. Fatherine B. Tippetts,
for this work.
RECREATION AND HEALTH RESORT FACILITIES
(1) Cooperation with existing agencies in nninten-
ance of up-to-date figures on resort and re-
ACTION A survey of resort facilities conducted preparatory to the
Winter Resort Business Conference disclosed many little known assets
and brought to light some weaknesses which are being roared for. The
survey embraced 54 cities.
(2) Cooperation with local agencies in fostering de-
velopment and coordination of resort and reorea-
AC'ION With the cooperation of Plorida State Hotel Association the
first .&tte-Wide Conferepe for study of the winter resort business
ii.._ ,was held .n Jaoksoville, October 11, under the Chairmnship
.i ofl.. ,r. .ALM.. A& 0
so gratifying there is a demand that it be made an annual event.
ADVERTISING AND PUBLICITY
(1) The appropriation by the legislature of a
State Advertising Fund to be created by a
tax levy of one-1alf of one mill.
CTION House and Senate passed a bill anpropriating -$200,000 to be
sed for advertising and publicity purposes under the direction of the
omnnissioner of Agriculture. The measure before becoming a law was
.mended so as to appropriate a sum of $"5,000 annually during the en-
-uing two years. This was an increase of 501 over the former appro-
(2) The continuance and enlargement of the Publicity
Department of the Florida State Chamber of Com-
merce, not only to keep Florida prominently be-
fore the eves of the nation, but also to publicize
the State in order to arouse interest and action
on the program outlined above.
ACTION Because of the necessity for economy it was possible to expend
the Department during the year. On the contrary the work through the
summer and fall at a time when conditions demanded that this Department
should have been functioning at high pressure was accomplished on a
Start time basis.
(3) Continue efforts to establish better coordination
of advertising programs of the various communities
in the State.
ACTION That advertising with "FLORIDA" predominating in the appeal and
vet with each city spending its own money direct without resorting to
a central state-wide advertising fund would be successful has been
*proved in principle by the campaign now running in the New York
"American". The Winter Tourist Conference Committee served to Okeh
state copy in this series of full page ads. Too much praise cannot be
given Jack Rundle, Special Representative of the New York "American"
for his success in selling this campaign, thus proving that the im-
possible could be done and that it was practicable for individual
cities to broadcast their local message in terms of "Florida copy".
The returns are not yet fully apparent, but it is a beginning and if
it proves even partly satisfactory when run in only one newspaper the
possibilities of the idea if it were backed with more than a half
million dollars-*the sum srAnt this year by Florida communities--and
a dozen or more publications were utilized are limitless.
(4) The creation of a better understanding of Florida's
problems by inducing Floridians to learn more about
their own state.
ACTION Know Florida week, proposed at the Jacksonville meeting of the
Board late in NoveMber, launched January 9 and concluded January 15,
scored a success little short of the sensational. The movement was
designed to -stimulrte interest in the study of Florida by ij# sople
ind with the assistance of Governor Martin, who issued a proclamation
on the subject, the Florida Educ.tional Association, which called upon
the school teachers to pursue courses of Florida study through the
weCo, local Secretaries of Chambers of Commerce who interested civic
clubs, ministers and others in the program and the Florida Association
of Real Estate Boards. Floridians recently have learned facts about
Floridi which should serve to arouse greater nride in the state.
Covcral newspapers have urged that the "Florida Facts" supplied by the
State Chamber to the schools and the state nress be published in opm-
hhlet form while others insist that the "Know Florida" weer be made at;
In view of the interest aroused this year we would recommend
that another week be designated for the same purpose next winter at
the height of the tourist season. During the last three weeks we
mailed budgets of Florida Focts to more than 1,000 school teachers
unon their request, for use in their class room work and it would
not be too much to expect that next year every Floridian would fall
Believing that one of the greatest drawbacks to the proper
understanding of Florida's problems was the ignorance of the people
about their own state, the Chamber during last February and March sern
the Publicity Diroctor over the State for material to prepare a series
of articles on the several counties. Every county and county seat in
Florida was visited nnd a detailed story of each county was prepared
and supplied to the state press. This work involved moro than 5,000
miles of motoring over a period of five weeks and the articles writtrr,
aggregated more than 200,000 words. We have been urged repeatedly to
reproduce the articles in book form but the cost is prohibitive.
(6) To continue dissemination of statistical
and other data of an economic type which
would serve to sustain confidence in Florida
as an investment and as a field for business
ACTION Nearly two years ago we launched High Spots, a weekly bulletir
designed as a clearing house for information of interest to local
Chambers of Commeroe. Statistical data carried in this bulletin
created such a demand for it, hhowevot that it was almost iumediatoly
4o eWrted into a weekly business and statistical report. High Spots
";scores of banks and bond houses, fi39nolal newspapers and
Florida's greatest force for good in financial circles in the North
and East, a fact attested by constant reproductions of its contents
i" financial newspapers and in bulletins issued by bond houses. Bar
libraries, financial concerns and individuals, because of the value c
the data contained in High Snots, have adopted the practice of binding
the bulletins.in volumes for preservation.
(1) Assistance in organization of new Chambers and
in membership financing of existing organizations.
",ION -Under the auspices of the State Chamber of Commerce, four
chc.nt's associations have boon assisted in their organization work.
'Threo complete and new county-wide Chambers of Commerce have been or.-
gsnizod and successful membership campaigns conducted. One Hundred
Twcnty-Five Chambers of Commerce have been called upon and personal -
tact established with the Secretaries.
(2) Maintenance of information service in fraudulent
advertising and promotional schemes. Cooperating
with State Real Estate Commission, Florida State
Real Estate Association, Better Business Bureaus
and Chambers of Commerce.
..CTION The value of the work of the Censorship Committee under Chair-
mans'ip of C. C. Carr can hardly be estimated. It is unquestioned
that.the investigation of this Committee directly and indirectly of
'cre than a score of questionable and fraudulent promotions saved the
,ple of Florida in 1927 several] tires the cost of operating the
le Chamber. Due to the efficient work of the Florida State Real
,it.e Commission and the cooperation of the Florida Association of
'-1 Estate Boards with that organization the ma.ior portion of real
Stto promotion has been turned over to these bodies for handling.
The Chamber's files, however, show that it hos hr.ndled several hundred'
-.ses directly for the various Better Business Bureaus and individu
inquirers in the North.
The weekly bulletin to Secretaries of local Chambers of Com-
erce which was launched during the summer as a substitute for the
occasional circular letter, has filled a long felt need. This bulle
devoted to discussion of problems in which the Secretaries are
peculiarly interested is also utilized as a clearing house for passing
on the names cfpersons outside of the state who constantly request in-
formation about this or that resort or who as1k for suggestions where
to send the winter, where to engage in farming, industry, etc.
UNCLASSIFIED COMMITTTFS AND ACTIVITIES
(1) The enactment of legislation proposed by the State
#,,..* ,. ,.. .-. ... ..
Chamber's Committee on Conservation of Birds,
Game and Fish, designed In a general way to
reduce bag limits, shorten open seasons, set ..
aside definite areas for breeding grounds,
closed season for fish at aw4pwning time, an
increase ir the length at which fresh water
fish m.v be taken, limit uron number of fresh
water fish th!t may be taken, provision for
restocking of depleted areas, a revision of
the trapping laws; and increased revenues for
the activities conducted under the control of
the State Game Commissioner.
'iCTION The legislative program as recommended by the Committee was.
adopted in its entirety--a result for which State Game Commissioner
RoyIll is mainly responsible
(2) Continued support of state-wide beautification
ACTION Under the Chairmanship of Karl Lehmann, two State-'Vide Beauti-
fication Conferences were held during 1927. As a result of the work
of this committee launched four years ago the beautification movement
has taken hold in a ia.nner wvich has exceeded the expectations of its
most ardent advocates; Hard-boiled business men, municipal autbori-
ties, realtors and the state press, particularly, are now lending un-
With the report than an Attack Wing of the Army Air Service
would be established b- the War Department a number of communities in-
terested in locating this Wing in Florida invited the State Chamber
to organize an Aviation Committee particularly for this project. At
the suggestion of the Committee so formed the General Manager made a
trip to Washington and Atlanta to propose investigation of Florida
sites. Recent advices from Washington called for submission of pro-
posed sites in Florida with assurance of early consideration.
The development of general phases of aviation in Florida de-
serves major attention and it is apparent the Aviation Committee
should be further strengthened and should launch a definite program of
expansion of local landing fields and facilities.
STATE CHAMBER MEMBERSHIP EXPANSION
An increase of 35% in the membership of the State Chamber wns
made during the year, a notable increase in the number of local
Chamber members, bank members, and particularly an increase in the
number of $25.00 to 4100.00 members.
A beginning was made in the organizations of State Chamber
SSpodsoring Committees in 24 cities out of which was developed the
fW in the revised Charter and y-Lwse for the formation of the
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OBWil? of to Uf
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Councillor appointed from each locnl Chamber of Commerce,
It was necessar- for Mr. Dann and two or three other good
friends of the Chamber to lend the organization approximately Seven
Thousand Dollars to complete the 1926 year.
Today a month and a half later than the regular Annual Meet-
ing date, the Chamber is still paying its bills without the necessity
of borrowing to meet current operations to December 1 or to the ore-
sent date. A deficit of approximately $52,500.00 of which .20,000
Sw:,s represented by current bills, was carried over from the Advertis.-
ing Campaign of the winter of 1925-6, During 1927 all but $6,000 of
this amount has been funded over a four year period by four year col-
lateral notes from Directors and other members, so that for the past
five months the Chamber has been able to take advantage of cash dis-
counts on current sunply bills. Furthermore, the Chamber has paid
ll operating expenses for the year and paid off $2,500 of the deficit
as of December 1, 1926.
EFFICIENCY IN HEADQUARTERS PRODUCTION
In line with economics being observed in all lines of busi-
ness the State Chrmber staff was somewhat reduced and working hours
extended. The efficiency effected in such changes and coordination
of activities produced concrete results. Since a 1-irgo part of the
State Chamber's business must be done b, mnil, no better standard
offers itself by which office production may be measured than the
number nf pieces of mail handled as related to the cost of Ch.rber
operation. The figures show the cost of operation 31% less for 1927
than for 1926 whereas there was an increase of 25% in 1927 production
FINANCES FOR 1928
Indications ablrend, point to the renewal of nracticallv all
major subscriptions of the larger interests in the state for 1928 the
same as for last year and it can readily be depended upon that due to
the widespread activities of the Chamber and a better understanding
of its work the '25.00 to $100.00 memberships will be materially in-
creased during the current year. In fact, an increase of 500 new
members for 1928 would not be unexpected. Thus, the Chamber will be
able to find the $8,000 required to amortize the first one-fourth of
the 1985-26 deficit and still have a somewhat larger operating budg(c
b during the past year,
.. ,, .
Since a lr:rge part of this report has to do with legislation
Sit is necessary, in conclusion, to point out that in this connection
the State Chamber acted mainly as an interpreter and publicist.
Credit for the legislative accomplishments properly belongs to those
officials who head the v.rlous state departments directly concerned,
to the local Chambers of Commerce, civic organizations, local businosu
leaders and the state press, who, through discus'sion.and otherwise,
cr-ated a public opinion and brought it to bear upon the law making
It would be impossible to pay in a few words proper tribute
to President Dann, the Board of Directors and the membership of the
Chamber. The Chamber had many problems to solve in 1927 which were
as difficult as they were unusual. They were disposed of only because;
of the untiring efforts and interest of President Dann, the Board
and the membership.
With a tribute to a most faithful and layal staff for its
untiring efforts at all times and to the local Chamber of Commerce
Secretaries for their cooperation during the year, I submit this re-
port with tho hope that 1928 will find the Florida State Chamber of
Commerce taking a still greattor part in the life and development of
the State of Florida.
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