Financial facts

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00096
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00096
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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Full Text

U.S.Dept. of Agriculltue,
YW *h i n g t o n -] Ie b f

lflo-rta ebiecu

MAY 19, 1930

No. 24


By T. J. BROOKS, Assistant Commissioner of Agriculture

( INANCE is the right arm of material
progress. The first requisite is finance
with which to employ labor. The second
Requisite is labor to create wealth. De-
mand for the finished product is behind it all.
Demand is the creature of want-real and arti-
ficial-and the financial ability to supply the
want. Finance is the life blood of commerce,
of exchange of ownership, or production and
The greatest things are taking place in the
world of finance that have ever happened in all
history. Bigness is the order of the day in
everything-finance is no exception.
The recent merger of the Chase National, the
Equitable Trust Company and the Interstate
Trust Company of New York made a bank of
$2,800,000,000. This is the largest bank in all
history. The other world leaders are the
National City, the Midlands and Lloyd's of
London, the Guarantee Trust Company of New
York, Barclay's Westminister and National Pro-
vincial, all of London; the Continental of Chi-
cago; Bank of Italy, San Francisco; the Deut-
sche-Disconto of Berlin-all above the billion
The total banking resources of the United
States total $72,000,000,000. Almost one-half
of this amount is held by 250 banks, or one one-
hundredth of the 25,000 national banks. The
capitalization of two dozen New York banks is
concentrated in almost one-sixth of all the coun-
try's banking resources. It is almost as great as
that of 20,000 banks in towns of 10,000 and
Is banking prosperous?
It all depends; from July, 1920, to July, 1929,
5,000 banks failed. They had deposits of
$1,500,000,000. It is generally conceded that
Iowa is one of the best farming states in the
Union, acre per acre in area; and yet, in that
state alone, 400 banks suspended. In -1927

1,000 banks of the country that did not suspend
operated at a loss, and 2,000 more National
banks earned less than 5 %.
How about State banks? The first state to
enact a bank guarantee law to protect depos-
itors was Nebraska. After nineteen years the
law was repealed. It did not prevent banks
from breaking and the fund to pay depositors
was $20,000,000 short. So there is no real guar-
antee with the law or without it. The only
question to be determined is who is to sustain
the loss, the depositors or the state. The guar-
antee law did not cause the bank failures. The
percentage of failures was no greater in Ne-
braska than in other states that had no guaran-
tee law. No greater than in Mississippi before
that state passed a guarantee law. No greater
than in Montana or Florida without a guarantee
law. Is it any more incumbent on the state to
guarantee bank deposits than other loans or in-
vestments in other bodies incorporated by the
state? Yes, because the state exercises juris-
diction over banks in a way not provided in any
other kind of chartered body. Of what benefit
is the state's supervision in the way of examina-
tion and reports unless there is a security pro-
vided which is not a feature of any other cor-
poration? Bank failures break down confi-
dence and have a tendency to divert funds to
the larger banks and away from the communi-
ties where they are most needed.
Again, is banking profitable?
It depends; the big banks are prospering-
and some small ones. There are "entangling
alliances" in banking that place the large ones
in a much more advantageous position than
small ones. Chain banking and group banking
are on trial. Chain banking has had a setback
from a few failures which made the whole
system involved fall like a house of cards.
Group banking is younger and better fortified.
It is brought about by the purchase of bank

Vol. 4


No. 24


stock sufficient to give control of widely scat-
tered banks. The stock is held by a corporation
which is not itself in the banking business. Thus
the president of a holding company may hold in
the hollow of his hand the life of a city a thou-
sand miles away. One holding company con-
trols 300 banks which represent resources of
$2,500,000,000. These banking groups are
prosperous. The Federal Reserve Bank of New
York has $900,000,000 of gold reserve. This is
nearly one-third of all the gold of the twelve
reserve banks combined-or one-twelfth of the
monetary gold of the world.
Other concerns have contributed to concen-
tration of money and credit. The insurance
companies are passing the billion-dollar point
in resources. Two New York insurance com-
panies have $1,500,000,000 in stocks and bonds.
The Bell Telephone Company tops the list of
corporate bigness with its $4,000,000,000 busi-
ness. It has 15,400,000 telephones, 454,000 em-
ployees, 469,596 shareholders with an average
of 28 shares each. Women stockholders out-
number the men by 84,000, and nearly half of
the stockholders are employees.
Now, are we to take it for granted that there
is some
"Far-off divine event
To which the whole creation moves?"-financially.
Are we unconsciously and automatically
"building more stately mansions" for the soul of
America, or perchance building a structure that
will fall as the temple of Gaza to the touch of
a blind Samson?


Baker Boys Realize Profits from Agricultural

Three acres cotton:

Total income e ..................
Total expense .............. ....

N et returns........ ............

.. ........ 104.86


This is, in brief, the achievement of James Lee, voca-
tional agricultural pupil of Baker High School, Baker,
"Florida, the past year, under direction of his agricultural
teacher, M. A. Baker.
James' father, J. M. Lee, is a good farmer and a firm
believer in plenty of plant food for his crops, and James
followed his lead by fertilizing his crop liberally, though
a bit differently from his father's practice, and was liber-
ally rewarded.
His expenses included every item of cost in growing,
harvesting and marketing the crop-seed, fertilizer, land
rent, equipment, rental, his own labor, hired labor, gin-
ning, marketing costs and interest on investment.
He planted half and half cotton; used $26.26 worth of
fertilizer, and harvested 2,628 pounds of seed cotton,

selling 900 pounds of lint at 17c per pound and 54 bushels
of seed at $1.00 per bushel. He paid himself $12.40 for
his own labor, and won first prize of $25.00 in the cotton
crop division of the State contest for pupils of vocational
It was a bad year for cotton last year, but James
wrested profit from his project, won first prize on it, and
helped his chapter of Future Farmers of Florida win first
prize, $125 radio, over all others in the State for best
record of projects for the year.
From Corn to Hogs
Last year Milton Eiland, of Baker, Florida, enrolled
in a class of vocational agriculture and grew one and
one-half acres of corn and velvet beans for his project.
He made 40 bushels of corn and 1,400 pounds of velvet
beans worth $54.00, at a cost, including all expenses, of
$42.65, showing a net return of $11.35 plus a labor in-
come of $18.60, making a total return of $29.95.
Milton thought that he had not accomplished much as
he had failed to get rich on his project, but his record
entitled him to second prize of $15.00 in the corn division
of Chilean Nitrate of Soda Educational Bureau contest,
and he turned his attention and, incidentally, his corn
and beans to hogs. Yes, he bought a brood sow, grade
Duroc-Jersey, and now the sow has a litter of nine thrifty
pigs, which are en route to market via the corn, beans
and pasture route.
Milton is not enrolled in agriculture this year, but is
"carrying on" partly under the supervision of M. A.
Baker, agricultural teacher, and the guidance of his
father. He is selling his last-year crop to his best con-
sumer, Mrs. Hog and family, and is expecting more net
return from his enterprise than was possible before.
Although not enrolled in Agriculture, he is an active
member of Baker Chapter, F. F. F., and pitcher for the
chapter baseball team.


(Miami Florida Commercial, April 23, 1930)
St. Petersburg-St. Petersburg is now giving its first
use and consumption of Florida-produced glass, accord-
ing to information given out at the St. Petersburg in-
dustry board meeting, says the Times.
The first consignment of glass bottles manufactured by
the Florida Glass Manufacturing Company of Jackson-
ville has arrived on order from the Cut-Rate Drug Com-
pany of this city. The order consisted of 100 cases of
medicine bottles.
"We are much interested in this new industry of the
state," said Aloysius Coll, headquarters secretary of the
industry board, "because our members have for some
time been working on a plan to get carload lot invoices
of containers for our many growing concerns, both cor-
porations and individuals, that are making fine quality
marmalade, jellies, stuffed kumquats, stuffed oranges,
crystalized fruits, nut and fruit combinations, and many
other products from our groves, gardens and farms in
Pinellas county and in St. Petersburg."

The State Department of Agriculture has just issued
the final of a series of publications devoted to articles
and pictures of the several sections of Florida. The
series includes publications of south Florida, central
Florida and north and northwest Florida, the latter being
the one just published.-Ocala Star, April 7, 1930.


Jloriha Rebicfu

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO.... ...Commissioner of Agriculture
T. J. BROOKS............Asst. Commissioner of Agriculture
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request

Vol. 4 MAY 19, 1930 No. 24


Internal Medication Will Not Control External

(By J. H. Wood, Poultry Editor, The Progressive
During the past few years southern poultry raisers
have given away or wasted many thousands of dollars for
remedies that were worse than worthless. The United
States Department of Agriculture has made a thorough
study of these preparations and published the results. A
few extracts from their findings are given below.
Let us read them carefully and stop spending money
for remedies that are not only worthless as medicine but
harmful to the birds.
This paper is pleased to say that it has never accepted
advertisements on questionable remedies.
Medicines administered internally to poultry will not
affect external parasites.
The following paragraphs are taken from Technical
Bulletin No. 60, U. S. Department of Agriculture:
"There is a general impression among farmers, poul-
trymen, and stockmen that certain chemicals, adminis-
tered internally, will protect animals from external para-
sites. The prevailing idea is that the material is taken
up by the blood and excreted on the surface of the body
or on the body coverings. It is commonly believed that
when parasites come in contact with such portions they
are poisoned or repelled by the chemical.
"As this impression has been commercialized to the
extent of several million dollars during the last few years,
and as several of the proprietary remedies have been
tested for fowls and found ineffective, it was deemed
advisable to make controlled tests of some of the chem-
icals most generally used. The purpose was to determine
whether any control of external parasites of poultry is
derived from internal administrations of chemicals used
for that purpose. Records were made to show the effects
of such medication on hens and on the parasites infest-
ing them.
Ready Market Found
"During the last two or three years the entomologists
of the Insecticide and Fungicide Board, working in the
Bureau of Entomology, have tested a considerable num-
ber of proprietary preparations that were recommended
for use in the feed and drinking water of poultry for the
control of external parasites. This method of overcom-
ing one of the poultrymen's greatest problems appears so
simple and has been so extravagantly advertised that
these nostrums have found a ready market.

"In almost every case it is claimed that the use of
these remedies as directed will cause all parasites to leave
the fowls and eradicate any 'vermin' that may be in the
poultry house. Sometimes it is claimed that they *ill
also render the treated fowls immune to the attacks of
all vermin. The exact way in which these astonishing
results are supposed to be produced is not stated, but
many ingenious theories are advanced, most of them
based on the idea that the sulphur is changed to hydro-
gen sulphide, which in some way kills the pests or ren-
ders their surroundings so distasteful that they all leave
the fowls and starve to death.
"In all of the following tests fresh samples, purchased
on the open market, were used, and the manufacturers'
directions were very carefully followed. In some cases
these experiments were duplicated, an increased dosage
being used, or the material given for a longer time than
recommended. The experiments were carried out under
natural conditions, each set of fowls having a separate
pen and yard. Unless otherwise noted, the houses were
infested with the common chicken mite. The louse in-
festation varied somewhat in the different tests, but the
common body louse and the shaft louse were always
found in considerable numbers. The wing louse was
generally present, and the large hen louse was occasion-
ally found.
"The houses were examined at the time the treatment
was started, and at irregular intervals until the close
of the experiment, to determine the infestation of mites.
The fowls were examined carefully before the test was
started, several times during treatment, and at the close
of the expirement, to determine the effect of the prepara-
tion on lice.. Since these experiments were designed
primarily to show the practical value of these remedies,
no attempt was made to record minor fluctuations in the
number of insects present from day to day, but the value
of the material was determined by the condition of the
flock and the house after the preparation had been given
for the stipulated period.
Three General Classes
"All of the preparations tested were analyzed by the
Insecticide and Fungicide Board. The preparations here
discussed may be divided into three general classes, as
follows: (1) Liquid lime-sulphur to be given in the
drinking water or used in preparing a wet mash; (2)
tablets, largely calcium sulphide, calcium thiosulphate,
and calcium sulphate, to be dissolved in the drinking
water or given in a mash; and (3) powders to be mixed
with the feed.
"Where internal medication for external parasites has
been used by poultry raisers, and apparently beneficial
results have been obtained, it is probable that those mak-
ing such tests were misled by the lack of knowledge of
the habits of the parasites or by extraneous factors not
"There is grave danger in giving certain internal medi-
cants to fowls, as their vitality may be decreased to such
an extent that they may actually become more heavily
infested with parasites as a result of the medication.
"The use of internal medications against external
parasites is detrimental to the poultry industry in that it
not only involves useless expenditures but allows the
parasites to continue their ravages when they might be
destroyed by recognized methods.
"Furthermore, it seems safe to conclude that any in-
ternal medication for the control of external parasites is
without value for that purpose."



Daily Express Shipments of Cucumbers Going
Out-First Car Loaded Either Saturday
or Monday

(Williston Sun, May 1, 1930)
Wednesday the first car of beans was rolled via Sea-
board for New York. This car starts the bean season and
is the first solid car of any kind of vegetables to be
shipped this season.
The growers received $2.00 per hamper for this ship-
ment, loading about five hundred in the car. This price
is a little off from prices that have been enjoyed this
season, but is a good profitable price, and if the market
holds up to this the growers will make money out of their
beans. They are looking for the price to improve in the
next few days, as there is a shortage and no apparent
reason why they will not bring a high price.
Cucumbers have been going out all week via express
in small quantities. They are still bringing seven dollars
for fancies and other grades from five dollars up.
Of course this is a big price, and if they continue to
bring anywhere around this price the growers are going
to make more money than they have before in years.
Around Center Hill and Bushnell they have been
averaging about eighteen hundred dollars per car for
the entire season.
The first car of cukes will be loaded out either Satur-
day or Monday.
Mixson and Newsom shipped the car of beans, and
among the loaders were E. E. Sego, Josh Fugate, A. J.
Cone, M. D. Clancey, D. B. Barton, Clark and Fugate and
a number of others.


(Florida Times-Union, April 23, 1930)
When fish caught off Florida shores are sent to an
aquarium for demonstration purposes, they travel in the
best of accommodations and in a special car attached to
express trains.
The first "fish pullman" ever built tonight will carry
through Jacksonville a multitude of fish, of many kinds
and shapes, taken from the waters off Key West and
destined for the Shedd aquarium of Chicago, Ill., to
which Grant Park exhibition palace during the past sev-
eral months has been sent railroad car after railroad car
of Key West sea water, just to make the fish feel at home.
The Nautilus, which has been loading at Key West for
several weeks, will be brought into the city tonight by
the Gulf Stream Limited of the Florida East Coast rail-
way, and will be taken north by the Seminole Limited
of the Atlantic Coast Line railroad. The facilities of
the car provide space for about 2,000 live fish in ad-
dition to living quarters for the six attendants. The
finny travelers are afforded the best of comforts in be-
ing provided with approximately 4,500 gallons of water,
weighing about 37,000 pounds, rail executives said. The
car is 82 feet 1114 inches long, the tank room occupying
54 feet and 9Y/ inches of the space.
Just as a special movement of humans require that a
passenger representative of the railroads accompany the

car or cars for the comfort of the travelers, so the fish
will have their special passenger men. R. T. Hodeaux,
traveling passenger agent for the Florida East Coast
railway, will ride the car from Key West north today;
W. P. Stovall, Florida passenger representative for the
Central of Georgia railroad, accompanying the car from
here to Birmingham, Ala., as Walter H. Chute, director
of the Shedd aquarium, and his assistants and his finny
pets, go toward Chicago.


(Florida Clearing House News, April 10, 1930)
Herewith is a summary of an analysis of this season's
Clearing House shipments and auction sales up to April
1st. The net return to Clearing House growers from the
northeastern markets alone amounts to $2,442,409 more
than was received last year in these same markets.
Control of supplies into these auction markets-an ex-
clusive Clearing House operation-plus the association's
prorating of shipments, improvement of grade and pack
and increase in consumer demand through advertising,
are the unanswerable reasons for this showing.
Possibly you didn't know it, but-
More grapefruit was moved into the northeastern
states this season than during the same period last
The orange movement into this territory was practi-
cally the same as it was last year.
Last season's grapefruit in the four northeastern auc-
tions averaged $1.00 net on the tree.
This season's grapefruit in the same markets aver-
aged $1.73 net on the tree.
Last season's oranges in these markets averaged 85c.
This season the oranges averaged $1.82.
Last year California sold 5,709 cars of oranges in the
northeastern auctions and only 71 fewer cars this season.
Nearly as many Florida oranges and grapefruit were
sold in the western auctions this season as were sold there
last season.
This season California put 3,132 cars of oranges into
western auctions and last year only 2,549 cars.
Florida oranges in the western auctions averaged 56c
net on the tree.
This year in the same auctions our oranges averaged
Last year Florida grapefruit in the western auctions
averaged 78c.
This year our grapefruit averaged $2.05.
To obtan the $2,442,409 gain in the northeast auc-
tions, Clearing House growers paid $148,262.40 in 4-cent
This means that for every four cents invested by the
growers generally in the Clearing House, they were re-
turned 64 cents.

Tallahassee, April 23.-(A. P.)-Florida farmers will
begin shipping early watermelons within the next few
weeks, and state officials here would like to remind them
that cars consigned to and through the State of Georgia
must be within the tick eradication regulations, which are
that the melons will have to be packed in excelsior that
is clean and that has not been exposed to ticks. No other
material than excelsior is recognized in the shipment of
melons. In addition, the shipper must file affidavit in
triplicate form that he has met the regulations. The
affidavits must be sworn to before notaries public.-Polk
County Record, April 23, 1930.



Additional Outlet Being Sought for Orange
Culls Is Statement

(Clermont Press, May 1, 1930)
The beginning of a new program for citrus by-products
merchandising which is expected to add millions to
grower profits and state income and to be a stabilizing
factor in the citrus industry is announced by C. C. Com-
mander, general manager of the Florida Citrus Exchange,
upon his return from New York and Washington.
Mr. Commander stated that the Exchange has ar-
ranged for the advertising of canned grapefruit and
canned grapefruit juice on a national scale for the can-
ners; in return the participating canners will take all of
the Exchange cannery grade fruit up to their capacities
at 90c per box f. o. b. the Exchange packing plants dur-
ing the coming season. This price during the season
1931-32 will increase to 95c and for the three years fol-
lowing 1931-32 to $1.00.
One company, the Florida Fruit Products Company of
Lake Alfred and Eagle Lake, already has signed the con-
tract, while negotiations are under way with several
other companies, Mr. Commander said. These partici-
pating canners agreed to use Exchange cannery fruit ex-
clusively and the Exchange, in turn, agrees to furnish as
much of the cannery grade fruit to the participating can-
ners as is available.
While this particular program is limited to grape-
fruit, Mr. Commander states that there is another being
developed for oranges which gives every prospect of suc-
cess. This program also will relieve the orange box lot
market of lower grades at the same time providing a
fair and profitable return to growers for these grades.
The grapefruit programs as expressed in the contract
stipulates that the Exchange will advertise the canned
product of the canneries on a national scale each year.
This advertising will include the brand names of the
products of the participating canners. It is also planned
to build into this advertising copy the names of the Ex-
change brands so that Exchange growers may get the
cumulative value of year 'round advertising on its fresh
fruit brand names. Ten cents per box of the contract
figure on cannery fruit will be spent by the Exchange
for this purpose, Mr. Commander said.
Immediate action on this contract already has been
taken by the Exchange, according to Mr. Commander,
which has placed a contract for advertising the products
of the canners who are participating in this arrange-
ment. This advertising will appear in July, August and
September issues of leading women's magazines.
"We consider that this new program makes possible
one of the most outstanding developments in the history
of the Florida citrus industry next to the organization
of the Exchange itself," declared Mr. Commander. "The
organization of the Exchange brought higher standards of
grade and pack. It provided advertising, dealer service
and perfected merchandising methods, which brought far
wider distribution to Florida fruit. This development of
by-products merchandising brings to the industry pros-
pects of an added factor for stabilizing and a certain
market for fruit usually sold at a loss.
"Canners believe that a program of widespread, con-
sistent advertising on the canned product, such as is made
possible by this means, will permit greatly increased
packs on the part of participating canners.

"The greater use of by-products has long been an
objective. It makes possible the removal of lower grades,
permitting the car loading of fresh fruit with desirable
sizes and grades exclusively. The natural result is that
the gross return per box from cars loaded in houses
which have an outside or by-products channel for their
lower grade fruit is much higher than when these grades
must be loaded and sold as fresh fruit and in conjunction
with the higher grades of fresh fruit. The problem,
therefore, has been to complete some arrangement which
makes possible a profit to growers on the sale of these
lower grades for by-products uses.
"This, we believe, has been accomplished in the com-
pletion of the plan for co-operative advertising and mer-
chandising of the canned product. I believe that we are
safe in saying that not only will Exchange growers re-
cieve a fair and higher price for cannery fruit, but also,
by removing the lower grades from the fresh fruit sales,
they will increase their return on the remaining fresh
fruit very materially. Such developments of by-products,
by increasing the demand for them and broadening their
distribution, off-sets the menace of increasing production.
Not only does it provide an outlet for large volumes
profitably, but it increases the demand for fresh fruits.
The advertising alone will increase consumption, not only
of the canned product, but also of the fresh fruit. The
sale of grapefruit twelve months in the year, the can-
ned product supplementing the fresh during the off
season of the latter, inevitably will dispose of a large
volume. Further, continued use of grapefruit through
the year will habituate the consumer to the use of fruit,
thus increasing the per capital consumption.
"No one today knows the limits of consumption with
respect to citrus. I have maintained that in the past we
had no such program as is possible now. It is now even
more true. It is not over-production which should worry
Florida growers, but rather the development of market-
ing machinery under such control as readily and easily
can dispose of this production.
"In the present analysis, however, the immediate bene-
fits of the program to the growers and the citrus in-
dustry is what mainly interests us. Growers need greater
returns now. They have passed through several suc-
cessive seasons which have been depressing from one
cause or another. This development brings our growers
immediate benefits with increasing advantages as the
years pass.'


(Palm Beach Times, March 27, 1930)
A total amount of $2,395,600 was contracted for in
new building and engineering work during the past
month in Florida, according to F. W. Dodge Corporation.
Compared with the preceding month's total of $2,158,300,
there was an increase of 11 per cent; and compared with
the corresponding month's total of $2,308,400, the in-
crease was 4 per cent. Construction contracts awarded
since the year opened have reached a total of $4,553,900,
compared with $5,511,100 for contracts let in the first
two months of last year, a decline of 17 per cent.
The February building record showed the following
active classes of construction expenditures: $1,383,300,
or 58 per cent of the total, for public works and utilities;
$491,600, or 21 per cent, for residential buildings;
$226,200, or 9 per cent, for commercial buildings, and
$136,600, or 6 per cent, for industrial buildings.



(Pensacola Journal, April 26, 1930)
Fort Myers, April 26.-Lee county 4-H girls club, in
each community in the county, are sponsoring milk-for-
health programs as a part of their major project of food,
nutrition and health for 1930. Under the leadership of
Miss Anna Mae Sikes, home demonstration agent, they
are cooperating with all teachers of health classes in pre-
senting material.
Each club is surveying its own community to deter-
mine the milk supply. In nearly all communities the club
is supplying milk to at least one undernourished child to
show what "a quart-a-day" will do. This follows the
demonstrations in 1929 in Lee county to show "what milk
will do for an animal."
Women's clubs are in April demonstrating what "milk
will do for the family menu." Awards are being offered
for best milk posters which will make up an exhibit at a
later date.


F. E. Fessenden Is Nearly Ready for Business-
Expects to Start Creamery Plant May 10

(Arcadian, May 1, 1930)
F. E. Fessenden, who has for some time been assem-
bling the equipment for a creamery plant, reports that he
will be ready to buy cream by May 10. His plant is lo-
cated in the rear room of the Blue Lantern Confection-
ery, where he has provided a complete outfit for the mak-
ing of butter. There are a few items yet to be added
to the plant, but by the date mentioned he will be ready
to talk to all who are interested in supplying cream,
and explain his plans to them and outline what is nec-
essary in meeting all requirements for the trade.
The primary purpose of the plant is to provide a local
market for cream, and in the main it will be worked into
butter, there being demand for all of the butter that the
plant can turn out. There will also be other by-products,
and the growing business of his ice cream trade will
absorb some of the cream. It is confidently expected
that the business will make a rapid growth, as great in-
terest has been manifested as the preparations have gone
Letters are being received from a number of people
in adjacent counties who are interested in making prepar-
ations to supply cream, asking for details and especially
as to when the market will be opened. Several local
people have also made preparations for selling cream,
and it appears that there will be a good supply forth-
coming as soon as the plant is ready to receive it.
The equipment includes a modern butter printer, which
moulds the product into quarter-pound portions, which
is demanded by a large number of customers. While
the outfit is not large, it is made ample for present
purposes and will be expanded as the business warrants,
Mr. Fessenden states.
Some of those who are planning to sell cream to
the plant have secured cream separators, and made ar-
rangements to raise hogs to consume the skimmed milk.
Mr. Fessenden expresses himself as well pleased with the
manner in which many people are offering co-operation,
and he believes the business is due to make a rapid

growth during the coming year. Being in the dairy busi-
ness himself, he is in position to offer valuable counsel
to prospective customers as to the selection and care
of cows, etc., and he announces that he is ready at all
times to advise with the people on matters of interest
in connection with the business.
Details in regard to the receiving of cream will be
supplied by Mr. Fessenden at the Blue Lantern Con-
fectionery on West Oak street, just west of the Arcadian
office, or by calling the telephone at that place, No. 30.
It is pointed out that the creamery business in other
sections has made a start in many instances in just this
way, and there is every prospect of this enterprise prov-
ing of much value to the people of this section. A cream
check each week is a valuable asset in meeting the run-
ning expenses of a family, as it provides a steady income.
The development of this new business will be watched
with great interest by everybody.


State Furnished Major Portion of 100,000 Cases

(Florida Advocate, May 2, 1930)
Figures recently compiled by the Florida office of
the United States Bureau of Foreign and Domestic Com-
merce at Jacksonville from customs records furnish ad-
ditional proof of the generally recognized fact that con-
sumers of fresh citrus fruits also take readily to the
canned product. Despite the small citrus crop in Florida
during the 1929-30 season, and the lack of small sizes
adaptable for export, nearly 100,000 cases of fresh grape-
fruit, most of which originated in Florida, were placed in
United Kingdom markets from the United States during
the calendar year of 1929. There is reason to believe that
had Florida grapefruit production been anywhere near
normal during that period well over a million boxes of
this fruit would have been taken by the British public,
and although the small quantity of fruit produced during
the period under consideration also limited the canned
grapefruit pack, approximately 92,500 cases were shipped
to the United Kingdom, and in a number of instances
orders originating abroad could not be accepted by the
canneries because of lack of fruit.
Of the total of 61,550 cases shipped abroad during
1929 from Florida ports, 38,318 went from Jackson-
ville and 23,232 from Tampa. The remainder was
cleared through New York and Philadelphia. Florida
canned grapefruit is being imported at the present time
into the following countries: United Kingdom, Canada,
Germany, The Netherlands, Sweden and Australia. That
present foreign markets will be expanded and additional
markets opened in the near future seems to be a fore-
gone conclusion, judging by the number of requests be-
ing received by the Department of Commerce through
its foreign representatives from concerns in many for-
eign countries who are interested in purchasing canned
grapefruit or acting as distributors on an agency ar-
rangement for manufacturers of this product.
The Florida office for the Bureau of Foreign and
Domestic Commerce, whose headquarters are in the office
of the Jacksonville Chamber of Commerce building, in-
vites inquiries on any phase of the foreign trade in
canned grapefruit, as well as other Florida products.



(Arcadian, May 1, 1930)
Last week there slipped into the Arcadian a little stray
item in which it was stated that Tupelo honey was the
only kind that would not turn to sugar or become rancid.
The paragraph was picked up to fill a column and this
paper had no idea of stirring up an argument in regard
to various kinds of honey or of taking a positive stand
on the subject.
However, the statement has been challenged by some
of the local authorities on the production of honey. A.
J. Fellows, who knows his bees, says that for keeping
qualities nothing is superior to honey made from gall
berries. It will not turn to sugar, he says, nor will it
grow rancid with age. He has had this sort of honey
for more than four years and it keeps without deteriora-
Mr. Fellows says further that if the bees have access
to the gall berry blossoms when they are making noney
from other sources of supply, and if a reasonable amount
of gall berry honey is used with the other, the product
will not granulate or become rancid. There seems to be
some element in the gall berry honey which acts as a pre-
Mrs. W. P. Tucker is authority for the statement that
honey made from the blossom of the yaupon, commonly
known as the possum haw, also has permanent keeping
From all of which it appears that the little item in
regard to Tupelo honey has developed some interesting
information in regard to other kinds. Also that the
Tupelo product does not have anything on the kind which
the bees of DeSoto county produce.


Blueberry Specialist Says Yield Will Be Heavy

(Okaloosa News-Journal, April 25, 1930)
The 1930 blueberry crop is a sought-after item, de-
clares William B. Sapp, pioneer blueberry specialist and
grower here.
Already this season several buyers from New York
have been to see the grower and tried to influence him
to ship his berries to them exclusively.
Inducements have been offered, some of the buy-
ers stating that they would use up to 100 crates of blue-
berries every day of the season, right off the trees of
Sapp's orchards, not to mention other sources of supply
There have been more inquiries this year from pros-
pective buyers of the approaching crop than on any
previous occasion, the grower stated. "Crop disposal,
marketing, will be the least of my worries this season,"
he said smilingly.
30,000 Quarts
And his berry crop is no small item, either. He will
have from 30,000 quarts of berries upward, according
to an estimate that was very conservatively based.
The average price, as calculated by former season's
figures, will approximate 25 cents per quart all through,
from the beginning of the season in late May to the
close of the season in early September.
Right now Mr. Sapp has 125 acres in blueberries, rang-
ing from two to 40 years. One large tract contains hun-

dreds of blueberry "trees," some of them 10 feet and
higher, which grew from mere bushes of 40 years ago.
Father Was Pioneer
Mr. Sapp's father, the late M. A. Sapp, was known as
"the father of commercialized blueberries" and the tract
containing the 40-year-old "trees" is the original plot
where the idea of cultivating and producing them on com-
mercial scales was first attempted.
It proves successful and after many years of experi-
menting, testing, trying, improving, and much propa-
gation, the fine quality "Rabbit Eye" blueberry of such
popular pie fame resulted.
Today, acres of "Rabbit Eye" blueberries are pro-
duced in and around Crestview to make it the one and
only blueberry center of the world!
Marketed Correctly
Co-operative marketing as outlined recently, is proving
the successful method of selling the blueberry, and an
even better price is expected this season.
It is expected that as soon as all the orchards now
in cultivation here become of commercial bearing age
there will be even better improvements in centrally con-
trolled marketing, to bring better prices to the producer.
A cannery has been spoken of and some talk of build-
ing one is heard often.
Bring Good Prices
The canned berries bring the excellent figure of $4
per case of one dozen quarts, and shipmens are made
to Tampa and nearby markets. They are canned in
fruit jars and sold without labeling.


(Florida Commercial (Miami) April 23, 1930)
Plant City.-As strawberry offerings on the local pro-
duce yard dwindled from between 4,000 and 5,000
quarts the first of this week to slightly over 1,000 quarts
the latter part of the week, it was believed the present
season has been virtually concluded. While there will
be some berries shipped in pony refrigerators for a week
or two and some fruit devoted to canning purposes, the
fact that a majority of growers are now plowing up
their patches is indicative of the end.
While a definite check on the estimated volume of
berries that were brought into this point during the sea-
son has not as yet been made, it is conservatively esti-
mated that 5,800,000 to 6,000,000 quarts of berries were
handled here.
Trucks during the season carried away large amounts
of berries to other points. This movement has in the past
been estimated as high as five percent but it is believed
it will not run that high this year. Express and freight
forwardings from this point totaled 5,615,600 quarts, or
approximately one million more than the total movement
last year, which was 4,840,000 quarts.
The price this season closing has been much more
favorable than last year, but the yield per acre is said to
have been considerably less in most instances. The re-
turn to growers this year is estimated at $1,635,000. If
the number of nursery plants brought in this spring may
be taken as an indication of the acreage for next sea-
son, there will be a substantial increase, three times the
usual number having been received through the local
express office.


Interior View of Classroom, Baker, Fla.-Department
of Vocational Agriculture.


Baker Vocational Agricultural Department
Makes Marked Improvement

(By H. E. Wood, Assistant State Supervisor Agricultural
One good measure of improvement is contrast of pres-
ent with former conditions, so let us now contrast the
vocational agricultural department of Baker High School,
Baker, Florida, as the present teacher, M. A. Baker, found
it when he assumed his duties there in September, 1928.
This is what Mr. Baker found to work with when he
Classroom: A basement room in one corner of the
brick school building seen dimly by light of three 2x3
feet windows placed eight inches' above the ground level,
showing a room 16x20 feet, rough brick walls, rough
board floor laid on mud sills, and furnished with one
three-legged rough lumber table, 3x10 feet; two board
benches badly dilapidated, scarcely able to stand, one
good desk, one rough lumber case of five shelves for
accommodation of the library, consisting of seven books
and 600 bulletins, a microscope, and some glassware. The
whole heated, or supposedly so, by a small, rusty, cast-
iron heater without a pipe. Everything else in the room
was a conglomerate pile of rubbish found to consist of
broken desks discarded from other classrooms as of no
further use.
The shop: A 14x20 ft. rough-lumber, tin-roofed, earth-
floor structure, housing a small assortment of wood and
metal-working tools in bad condition and worth approxi-
mately $70.00.
Land Laboratory Plot: None. The new high school
building, recently completed, occupied what had been
the plot and all that existed of it was seventeen scrubby
blueberry bushes and three small satsuma trees.
That improvement has been made since then, due to
the teacher's efforts, is obvious, and how much improve-
ment is shown by contrasting the present facilities with
the above.
Here is the layout at present:
Classroom: Located in new building, 20x30 ft. smooth,
oiled floor, plastered walls, ceiling overhead, lighted by
five full-size windows and two 2x3 ft. windows, 70 ft.
blackboard surface, one heavy table 2%x10 ft. for dis-

playing specimens, samples, etc., two tables, oil-stained,
2%x12 ft. for study and work, twenty-one comfortable
chairs, one combination bulletin filing cabinet, book case
and supply storage 4x20 ft. and 7 ft. high, oil-stained,
2,200 bulletins, 62 books, one microscope, and a good
assortment of wall charts, posters, specimens and samples,
one good desk, and a large hot air heater of such at-
tractive finish and appearance as to have been mistaken
by visitors for a cabinet phonograph.
Shop: Same building plus one work bench (all there
is room for), and an increased lot of wood-working,
metal-working and pipe-fitting tools to the value of
$130.00. Tentative plans are now under way for erec-
tion of a new brick shop building this summer of suitable
size and design to meet the growing needs of the school,
and provision of additional necessary equipment for
effective work.
Land Laboratory Plot: Newly cleared this year, fenced,
planted to Austrian peas, vetch, oats; 10 pear trees, 400
grape cuttings, 300 pear cuttings and projected early
sweet potato planting.
Is this improvement? Undoubtedly it is, and much of
it is due to the tireless efforts of Mr. Baker and the
boys enrolled in his classes last year and this year. The
teacher built the furnishings for the classroom himself
and the boys helped augment the shop equipment by

Students in Vocational Agriculture Pruning a Top-
worked Pecan Tree.-Baker School.


putting on a minstrel show which netted $39.00 and which
was used for purchase of tools and books.
Besides improvement in classroom and shop, the clear-
ing and fencing of the plot were class projects, as were
also laying of a concrete walk, making stepping stones
and planting of shade and ornamental trees on the school
ground proper. Also, clearing up all rubbish left by con-
structors at completion of the new building was a class
and F. F. F. project in which all members cooperated.


Baker School Wins Radio-Students of Other
Schools Receive Valuable Prizes

Tallahassee, Fla.-According to announcement made
by J. F. Williams, Jr., state supervisor of vocational agri-
cultural education, in the recognition of outstanding
achievements in the economic production of agricultural
crops during the year 1929, M. A. Baker, teacher of
vocational agriculture and his class of agricultural
students at the Baker, Florida, school have been awarded
a radio valued at $125.00 for their demonstration of how
to find and use the most efficient methods of culture,
fertilization and marketing of crops, whereby the Future
Farmers of Florida may receive the greatest return per
dollar invested.
Twelve other boys taking courses in vocational agri-
culture throughout the agricultural centers of Florida
have been awarded similar honors for their individual
achievements in project work.
Cash prizes totaling over $600.00, including an edu-
cational tour to important agricultural centers of Missis-
sippi, Louisiana and Florida, have been awarded these
boys for their achievements by the Chilean Nitrate of
Soda Educational Bureau.
Arthur Partin, Sanford school boy, won first prize of
$25 in cash for producing 63 bushels of corn per acre
at a cost of 24 cents per bushel. Arthur made a net
profit of $191.80 on his corn project of four acres.
James Lee, agriculture pupil of Baker school, led in
the cotton contest by producing 2,628 pounds of seed
cotton, making a total net profit of $102.14. For this
achievement he was awarded first prize of $25 in cash.
Paul Proctor, Alachua school, grew eight acres of
watermelons, harvesting 115,203 pounds of marketable
melons at a net profit of $534.46. For this outstanding
achievement Paul was awarded a first prize of $25.
The educational trip prize for the boy doing the best
all-around project work in truck crops was awarded to
Elmer Strickland, Alachua, Florida, who produced 301
crates of peppers on %-acre, with a net profit of $330.48.
This trip, with forty other crop champions of the south,
was made to Jackson, Miss., Vicksburg, Miss, New Or-
leans, La., and included a two-day tour to points of in-
terest in Florida.
These and ten other boys winning first and second
prizes in crop contests are enrolled in vocational agricul-
ture and are making a study of the business of farming
and are learning how to do the farm jobs in a profitable
way. Their home project work with crops, under the
supervision of competent agricultural teachers, makes it
possible for these Future Farmers of Florida to earn
while gaining an understanding of the improved prac-
tices in -agriculture.

Future Farmers of Florida Judging Team of Baker
School, with Radio Set donated by Chilean Nitrate
of Soda Educational Bureau to School in Florida
having Best Crop Record in the State Contest.


(Fort Pierce News-Tribune, May 1, 1930)
Fancy St. Lucie county tomatoes are now bringing as
much as $5 a crate f. o. b. That price was received for
a car sold here yesterday, with $4 being paid for choice
stock and $2.75 for crooks.
These are money-making prices for the growers. The
only fly in the ointment is that there aren't more toma-
toes. Excessive rains and other unfavorable conditions
have taken their toll in this county, although not to as
great an extent as in some other sections.
As a result this immediate section just about has a
monopoly on the Florida tomato supply at present.
That accounts for the high prices and until supplies in-
crease the market will continue strong.
There are yet some excellent crops now being har-
vested in St. Lucie county and from all indications they
will yield good returns. And any grower who can come
out even this season ought to have little difficulty in
making a success growing tomatoes in an ordinary year.
Weather conditions such as have hampered the grow-
ers during the present season happen but rarely in St.
Lucie county. Everybody knows this to be true and there
is little doubt but that next season will find an even
greater acreage being planted here. The tomato business
is now too well established to be permanently affected
by occasional adverse conditions.

Many farmers have stated that peanuts do not im-
prove the soil. It is true that they have the power of
collecting the free nitrogen of the atmosphere and stor-
ing it in nodules under their roots. If, in harvesting,
the greater part of the roots can be cut off and left in
the ground, the drain on soil fertility is reduced to a
minimum.-By C. W. Williams, in Gadsden County
Times, March 13, 1930.



Florida Planning Displays of Resources Through
North This Year

(St. Petersburg Independent, May 1, 1930)
Tallahassee, May 1.-Several million persons who last
summer and fall were treated to a sight of the resources
and potentialities of Florida in the shape of exhibits of
the state at various expositions over the country are to
be given similar privileges this year. Plans have been
completed for Florida exhibits at eight fairs, beginning
with the American Fair, at Atlantic City, to be held
from July 17 to August 27, and ending with the American
Royal, at Kansas City, November 15 to 22.
The exhibits are made under the supervision of the
state department of agriculture, with J. A. McIntosh,
Leon county planter, in active charge. McIntosh takes
the Florida displays; which consist of agricultural, min-
eral, timber and other exhibits, from fair to fair in a
truck decorated with scenes from the expert fingers of
Jean Paleologue, the Florida artist.
Other expositions where the Florida exhibits will be
shown are the Michigan State Fair, at Detroit, August
31 to September 6; Tennessee State Fair, at Nashville,
September 15 to 20; Mid-South Fair and Dairy Show,
Memphis, September 21 to 27; Alabama State, at Birm-
ingham, September 29 to October 4; National Dairy
Show, at St. Louis, October 11 to 19, and Nebraska State
Fair, at Omaha, October 3 to November 7. McIntosh
estimated that at least 2,000,000 fair visitors saw the
Florida exhibits last year.


(Florida Commercial (Miami), April 23, 1930)
Umatilla.-This place has a brush factory established
by McNurlen and Stewart.
Four years ago Mr. McNurlen visited Florida on other
business and at that time became much interested in the
palmetto plant owing to the fact that it grew so pro-
fusely and yet was deemed worthless by the local resi-
dents. At that time he and his wife and Mr. E. Bopp of
Umatilla made several brushes by hand, which the Mc-
Nurlens took with them when they left Florida.
Mrs. McNurlen became so enthusiastic over their use-
fulness and many outstanding qualities which the brushes
possessed that she "sold" her husband on the possibilities
of the palmetto brush with the result that Mr. McNurlen
interested his brother-in-law, Mr. Stewart, in the project,
and together they returned to Florida from San Diego,
Calif., last year and spent six or eight months in experi-
menting with the palmetto as well as perfecting their
machinery, getting out patents, etc., and were well
enough satisfied with the results that they again returned
to Florida, last fall, renting the building formerly occu-
pied by the Kimball brick plant, where they have been
working since October.
At the present time they are employing six people
steadily besides extra help at times. Earlier in the sea-
son they gave employment to 15 or 20 for several days
until they got in a supply of the raw material. We pre-
sume at one time they had more palmetto piled around

in the factory than was ever seen piled in one stack by
any citizen of Florida.
The brush they are making is made from one piece
of the palmetto and has been of great interest to many
who have visited the plant. Owing to adverse weather
conditions they have been hindered in the finishing
processes, but in the last few days they have finished
several hundred and have placed them on sale.
A number of our local citizens have taken up the
agency for them and are reporting gratifying results.
Mr. McNurlen states that a number of merchants have
driven in from other towns to purchase the merchandise
from their counters.
We feel that the people of Umatilla should be deeply
interested in this enterprise, as it has been the means
of bringing several thousand dollars in capital into our
community besides the two new families of the owners,
and as before stated, has given employment to a number
of our citizens.
Mr. McNurlen informs us that they expect to increase
the capacity many times another season if the buying
public shows the proper appreciation of a superior brush.
The trade name of the company is the Palmetto Brush
Company, and the brush is called "Mac's Palmetto


(Florida Keys Sun (Key West),.April 25, 1930)
Berlin, N. H., April 22.-Can you imagine a concern
raising potatoes on Maine soil, shipping three or four car-
loads to Florida for growing in Everglades muck for the
purpose of further enriching it to develop peanuts; ex-
tracting the oil from the peanuts and then shipping the
oil back to New Hampshire where, treated with hydro-
gen, a by-product of the plant, a substitute for lard is
And all for the sole purpose of utilizing the hydrogen
This is a program being studied into and to some ex-
tent now being carried out by Brown Brothers, whose
pulp and paper mills have been the heart of industry in
this White Mountains city on the Androscoggin river for
many years.
There is profit in the use of every by-product. Chem-
ists for this corporation discovered that there was not
a sufficinet economical use for hydrogen gas in the
quantities manufactured here as an offshoot of the mak-
ing of other products. It was found that hydrogen is
a chemical element specifically adapted to the working
over of peanut oil into an edible fat.
On the stock farm of one of the Brown Brothers at
Gilead, Maine, 14 miles below Berlin Falls, a splendid
type of white potato is raised. Experiments in the Ever-
glades 40 miles from Miami, where the concern owns vast
acreage, demonstrated that the northern potato will in-
clude nitrogen values into that rich soil which would not
be there without the use of this root crop.
In consequence, the subsequent peanut crop was much
improved, and it was then demonstrated as economically
sound to crush the goobers, tank and ship the oil back to
Berlin, treat it there with the hydrogen, and so produce
an approximation of lard.
The operation is not yet in full swing but it is under-
stood that about 700 acres of peanuts are now under
cultivation in Florida for further tests.



Tomato Packing Season to Start in Earnest Here
Next Week

(Clewiston News, May 2, 1930)
Vegetable shipments out of the Clewiston section dur-
ing the month of April totaled 29 cars, it was learned
yesterday, and prospects are with the opening of the
tomato season that the May figure will be greater.
The tomato season is opening and during the past
week there were five cars shipped from the Clewiston
vicinity with prospects bright for twice that number dur-
ing the coming week.
The new packing house of L. Maxey has been opened
at Miami Locks and during the past week there were 10
cars of vegetables shipped, of which five were tomatoes
with two more cars of tomatoes scheduled to have been
shipped last night.
With the Maxey tomato packing house already in
operation, the Hooker house and the Harvel house in
Clewiston are expected to start tomato packing within the
next few days.


(Florida Commercial, April 30, 1930)
Live Oak.-Suwannee county is destined to become one
of the outstanding counties of the state in the production
of good beef and dairy cattle.
There is ample range, plenty of good water and the
soil will produce good pasture grasses. In addition to
this, the cattle owners of Suwannee county are of that
class of folks who make a good and complete job of a
project once they are started. The clean cut manner in
which the tick eradication campaign was completed in
the county is an example of the way Suwannee county
citizens do things.
This work was started in the spring of 1928 under
the leadership of the state veterinarian, Dr. J. V. Knapp,
and in cooperation with veterinarians of the U. S. Bureau
of Animal Industry. The cooperation of Suwannee
county cattlemen was such that by June of 1929 the job
was completed without a single infested or local quar-
antined premise left. This is the record to date in the
length of time a county completely rid itself of the cattle
fever tick under open range conditions.
The local veterinarian supervising the work encouraged
the cattlemen to hold their cattle and not sell them dur-
ing the low price period, with the result that at the com-
pletion of the campaign, Suwannee had more cattle than
any other north Florida county. There were at that time
in round numbers, 14,000 head of cattle in the county.
This number has been increased since the dipping dis-
continued to about 15,000.
Cattle owners mean to take full advantage of tick
eradication. Already 21 purebred bulls have been brought
into the county. These were purchased by cattle owners
with the assistance of the State Live Stock Sanitary
Board, and are being used to improve native herds.
Pastures of carpet grass and lespedeza are being estab-
lished and the ranges are being improved.
A large cattle ranch, the "Diamond D. Ranch," owned
by Mr. C. W. DeLong, has been started and the policy of

using nothing but purebred males for breeding has been
adopted and put into practice. Pastures are being estab-
lished on this ranch. Dairymen are purchasing purebred,
registered dairy-type bulls and are extending and improv-
ing their pastures.
It appears that the starting of a creamery station after
the completion of tick eradication is inevitable. Suwan-
nee county was quick in doing this. The Mizell Grocery
and Feed Company has established a creamery at Live
Oak where cash is paid for cream delivered to the station.
The station has not been established long, but already
quite a bit of cream is being purchased and delivered to
the creamery at Monticello, where it is made into fine
butter and cheese. Farmers are finding it profitable to
sell their surplus cream in this way. One lady, Mrs. Ike
Williams, is delivering two five-gallon cans a week to the
Live Oak station and receiving $5.50 a can for it.
Names of cattlemen in the county who have purchased
purebred sires are: Diamond D. Cattle Ranch, O. N.
Powell, Steve Adams, M. A. Best, C. L. Moses, Jim Smith,
J. W. Blume, A. H. Brown, W. J. Clemmons, A. C. Mc-
Learn, C. T. Baisden, and J. P. Hatch. In addition to
these, others plan to purchase in the immediate future.
The live stock improvement work of the Live Stock
Improvement Board is under the direct supervision of
Dr. R. L. Brinkman, veterinarian, located at Live Oak.


(Milton Gazette, April 29, 1930)
The first families to settle on the 30,000 acres of Santa
Rosa county land to be colonized through A. J. Beland,
French-American publicist and colonizer, already have
arrived in West Florida and will move onto the property
within the next few weeks.
This was the statement made to The Gazette today by
Mr. Beland, who passed through Milton on his way to the
property in the northwest section of Santa Rosa county.
He was optimistic regarding the progress which he is
making in bringing settlers onto the 30,000 acre tract.
A complete survey of the property is being made now
by Stephen Lee, Pensacola engineer. The townsite,
which is to be the center of the colony, is located at what
was formerly known as Geronimo, a station on the F.
& A. railroad about six miles northwest of Munson.
Survey is being made of this townsite and several sec-
tions of land adjoining the townsite. The colony will
be started at the townsite and widened as the number of
settlers increases. In this way, said Mr. Beland, the
colonists will have adjoining farms, making for more
pleasant social relationships.
The families already in Pensacola and awaiting to
move onto their property are from Rhode Island, Mas-
sachusetts, Illinois and Michigan. Mr. Beland is ex-
pecting another group next week from Maine and Con-
necticut, and Monday he reports having received by mail
a check for one of the farm units in the new colonization
As soon as the preliminary work on the colony has
progressed sufficiently Mr. Beland will establish his
headquarters at Milton, he said. The land which he is
colonizing is a part of the vast holdings of Bagdad Land
& Lumber Co., from which Mr. Beland secured the 30,000
acres for sale to people from other states for farms, vine-
yards, etc.



Pool Partially Stocked This Morning with Ship-
ment from State Fish Department

(Clearwater Sun and Herald, April 23, 1930.)
The county rearing lake at Belleair now contains
60,000 tiny black bass which were placed in it this morn-
ing under the supervision of F. B. Hazard, shell fish
commissioner, who brought them here from the Okee-
chobee hatchery. The truck with the fish arrived this
morning at 10:30 and the transferring of the fry into
the pool was viewed by a delegation composed of Chair-
man Asa Reece, R. B. Norton, of the chamber of com-
merce wild life committee, and Secretary Fred J. Lee
and Harry Tooke, also of the chamber of commerce
The fish were transported by truck and were con-
tained in 20 cans. They arrived in very good condition
and appeared very lively as they were released in their
new location. The 2,500,000 gallons of water in the lake
was clear and free from pollution and will afford an
ample supply for the growth of the fish.
Another shipment of 40,000 will arrive next week, ac-
cording to Chairman Reece, bringing the total number to
100,000. In three months the fish will have grown to
the size of fingerlings and the lake will be drained to catch
them. Then they will be distributed in all of the public
fresh water ponds and lakes of the county, according to
Mr. Reece.
In about 12 months from the present time the fish
will have been transferred to the fishing places in the
county and will be ready for catching, he said. It is the
opinion of Mr. Reece that this will greatly increase the
popularity of Clearwater and Pinellas county as a winter
resort because of the good fishing which will result.
The small black bass fry grow at the rate of one inch
per month, according to Mr. Reece, and the Belleair pool
affords an excellent place for their development as they
will be protected from other fish which would devour
them if they were placed directly in the lakes before
they reached a size sufficiently large that they could
protect themselves.


(St. Petersburg Independent, April 23, 1930.)
Methods of processing and otherwise preserving eggs
have progressed so far that the legislative efforts to block
trade channels to cold storage and treated eggs are
meeting with strong and effective opposition in some quar-
ters. At one time the cold-storage egg problem as it
existed in the United States was all that concerned
those who were trying to improve the quality of the egg
supply by keeping fresh eggs on the market as much as
was possible. Shipments of eggs from abroad, except
from Canada to states along the border, was rare. Now
eggs are shipped to America from various parts of the
Statistics compiled by Food Distribution show that eggs
are shipped to America from Russia, Poland, Denmark,
South Africa and Belgium. All eggs except those shipped
from South Africa are packed in crates filled with shav-
ings or hulls of grain. The crates are six feet long,
three feet wide and about six inches deep. Nothing is
said about the state of preservation in which these eggs

arrive, but as the department of agriculture holds that
an egg is strictly fresh only when it is around 48 hours
old, egg consumers may draw their own conclusion. It
should be borne in mind, of course, that "strictly fresh"
is a strict term. Eggs are fresh enough for consumption
when they are two or three weeks old, but after that
their value as food is almost nothing. In fact, it has
been authoritatively stated that eggs older than that are
hardly worth eating.
The foreign egg shipments mentioned arrived in New
York city. How many crates come into Pacific points and
find their way from there eastward is not known. China
was the earliest egg shipper to Pacific ports, but the eggs
arrived in dessicated form, being nobody knew how an-
cient. Dessicated eggs were used by bakers and con-
fectioners who were not bothered to any extent by
scruples of conscience-until laws were passed banning
dessicated eggs for such purposes.
The ancient egg problem has improved rapidly in re-
cent years. Slowly but surely consumers are being edu-
cated to the fact that old eggs are not only unfit for
eating or for use in baking but often are injurious to
health, especially the health of children. As this edu-
cation progresses laws are being passed curtailing the
shipment and sale of stale eggs. Here in Florida the
fresh egg law is being gradually tightened as inspection
is becoming more systematic. The public is demanding
Florida fresh eggs and insisting that the labeling law be
complied with to the letter. The good effects of this law
were more apparent than ever this Easter. It is probable
that Florida consumers had the best supply of Easter
eggs in years.


(Tampa Times, April 26, 1930)
A detailed report of the movement of strawberries
from Plant City, exclusive of those sold to trucks or
hauled to other loading points, for the period of Novem-
ber 23, 1929, to April 21, 1930, both included, was car-
ried in the Plant City Enterprise the other day. Its reve-
lations are interesting.
It shows a total of 5,550,241 quarts for the season.
These sold for the handsome sum of $1,622,741.69.
The highest price paid was on November 23 when 24
quarts brought $1.50 each, and November 25, when 84
quarts sold for the same price. On November 29 and
December 2, 3 and 6, there were 2,992 quarts sold at
$1 each. The largest single day's marketing was on
February 24, when 172,408 quarts brought an average of
26% cents, or a total of $45,688.12.
Over five and a half million quarts of strawberries is a
lot of that delicacy; and $1,622,741.69 is a considerable
sum of money to be turned loose in one community for a
single soil product. The figures as to both quarts sold
and money received would, of course, be considerably
larger could the exact facts be ascertained. Even so, the
figures given are entirely sufficient for establishing Plant
City's prestige as the strawberry capital.
In addition to strawberries, many other fruit and
vegetable crops are raised in large and paying quantities
in east Hillsborough county, or around Plant City. The
simple truth is that one would have to go a long way to
find a better agricultural section-and then likely not
find it.
Hasn't it been remarked before that Plant City berries
bring the "berries?"



Typical Scenes from Tropical Area Planned for
Carnegie Museum, Pittsburgh

(Miami News, May 4, 1930)
Florida's natural beauty as it appears to the eye of
the artist, its flora and its fauna perfectly reproduced in
wax, is to occupy a corner of the Carnegie museum in
This was announced Saturday morning by Mr. and Mrs.
Otto F. von Fuehrer, sculptors, artists and taxidermists,
representing the museum, who arrived here Friday to
undertake work preliminary to creating the exhibition
Conference between Mr. and Mrs. von Fuehrer and Dr.
B. F. Ashe, president of the University of Miami, is
scheduled for Monday morning, when arrangements will
be made for them to make a preliminary survey of the
field. Plaster casts of trees, flowers and small fauna will
be made by the artists, using the University of Miami as
headquarters. Field headquarters will be established at
Royal Palm park. The wax work will, of course, be done
at the museum.
Trees, flowers, small animals and similar specimens will
be reproduced in natural size. A jungle setting will be
found and copied faithfully, even to the most minute
detail. Next week Harold Clement, also associated with
the museum, will arrive here to assist Mr. and Mrs. von
Fuehrer in arranging a zoological exhibit, which will
probably be a reproduction of an alligator haunt, with
such flora and small fauna as appear around it.
As many flowers will be included in the setting as
possible, all being reproduced in their natural colors or
shades and with close attention to form and habitat.
Trees will be cut and shipped to Pittsburgh for moulding
in plaster. Cape Sable, the southernmost part of the
North American continent, will also be visited and speci-
mens garnered for the display. A few birds of the
smaller varieties will be included, and possibly the white
ibis and flamingo.
In addition, Mr. von Fuehrer will reproduce on canvas
a painting of typical Florida scenery 10 by 12 feet, which
will form a background for the setting.
It is expected that the completion of the setting will
require well over a year, because of the great amount of
work which will be required in creating a jungle scene.
In order to obtain exactness in the copy, impressions of
leaves will be made in plaster and wax impressions taken.
All objects will be life size.
Florida is chosen to represent tropical America in an
exhibition of four settings which are to occupy a space
in the museum. In one corner of the big room are
already settings representative of Arizona, Pennsylvania
representing the temperate regions. Florida is to be the
third setting added, and Mount Ranier, Washington, the
fourth. Arizona represents a section of the country
which has great heat and little water, Florida a section
where there is both heat and water, and Mount Rainier's
setting a section where there is water but little heat.
,Creation of the Arizona section, which includes a speci-
men of giant cactus 12 feet tall, required over a year to
complete, largely because of the minute detail, and Mr.
von Fuehrer believes the Florida setting will require
much longer.
When the tropical setting was considered for the

museum it was first suggested that a South America set-
ting be chosen. Dr. O. Jennings, curator, whose father
resides at Fort Myers, decided after a survey of the state,
however, that Florida's tropical scenery would be best,
as it would be representative of the tropics on the North
American continent, and the other three settings are
North American.
Mr. and Mrs. von Fuehrer were in conference here
Saturday morning with George Hilty, Florida Power &
Light Co., and with Albert Partak, editor of the
Deutsches Echo of Miami, in connection with the work
they contemplate. They estimate they will be here a
month or six weeks, gathering material and preparing it
to ship north.


(Polk County Record, May 3, 1930)
In the news pages of this issue of The Record will be
found an item to the effect that roasting ears are being
shipped from Fort Meade and that one shipper of a small
quantity to Jacksonville received $3.67 per crate for the
For years the Bartow chamber of commerce has been
pleading with farmers and land owners in this vicinity
to plant some of their idle acres to sweet corn as soon as
it may be planted in the spring, the product to be shipped
in the form of roasting ears to the markets of the north
where the people are hungry for that sort of food and
where good prices would be paid for the delicacy so much
out of season.
The plea was based upon the knowledge of the secre-
tary that Louisiana had built up a good trade in roast-
ing ears shipped under refrigeration, to St. Louis, Cin-
cinnati, Chicago and other cities of the middle west and
not only building up a big trade but one which was prov-
ing intensely profitable.
What Louisiana has been doing for the markets of the
middle west, Florida could do and should do for the
markets of the Atlantic seaboard, clear up into Maine,
where green corn will be a stranger until mid-summer.
Fort Meade growers seem to have caught the spirit and
have begun to cater to that trade in New York and
elsewhere east of the Appalachian range. That they will
make money is an assured fact if they use their heads.
The market is there.


(St. Petersburg Times, May 4, 1930)
Largo, May 3.-With the completion of the loading
shed and sale platform near the tracks of the Seaboard
Air Line railroad here the Pinellas County Farmers'
Cooperative Association is making arrangements for
shipments of cucumbers in the near future.
A grading machine was built on the platform and elec-
tric lights were installed. During the past week 117
hampers of cucumbers have been sold to buyers for ex-
press shipments.
A new roof was placed on the Citrus City Growers'
packing plant in Largo this week.
Members of the Largo Merchants' Association at their
regular meeting this week instructed the secretary to
write a letter to officials of the Seaboard railroad, thank-
ing them for the cooperation given growers.



United States Bureau of Home Economics Dis-
covers Elements of Growth and Nutrition
in This Delicious Food

(Wall Street Journal, April 9, 1930)
Vitamin A, needed for growth and physical well being,
has been discovered by U. S. Bureau of Home Economics
in watermelons, particularly those of the Tom Watson
variety. Watermelons also, the Bureau reports, are well
supplied with vitamin C, the food factor important in the
nutrition of the teeth and some other parts of the body.
Detectable quantities of vitamins B and C, also essen-
tial in stimulating growth and normal development, were
shown to be present in watermelons.
Experiments in this connection were conducted with
albino rats and guinea pigs.
Consumption of watermelons last year, it was stated,
totaled 67,616 carloads of about one thousand melons


(Florida Times-Union, May 4, 1930)
From advance details of the census taken early in
April, it is now discovered that Florida stands practically
alone in the southeast as advancing in the most desirable
way. Not only have Florida towns and cities increased
in population and wealth and industry, but the rural sec-
tions have gone forward. This latter proposition is
different from the other states; for almost everywhere in
the country it has been found that these sections have
shown very little increase, if any. In a great many places
the rural population is diminished. Within the past ten
years there has been much to cause a movement away
from the smaller towns and the farms; and the general
figures, to be announced later will no doubt indicate
fewer dwellers "in the country districts" and most of
the increase in population, found in the towns and cities.
Florida's wonderful climate and fertile soil; her abun-
dance of sunshine and opportunity for producing the
finest fruit and vegetables in great quantity, has become
better understood during the present century. Steadily
the lands have been taken up, and all through the state
are found enterprising, ambitious farmers and growers
and dairymen and poultry raisers and men and women
making a specialty of beekeeping and pecan growing, -and
people doing well in a hundred other lines that depend
upon the outdoors and a genial climate as aids.
Census figures available at this time prove that Florida
has advanced along every desirable path. In the matter
of increased population this state will be able to claim
another representative in congress; and while this is
possibly regarded by some as a liability rather than an
asset, it is proof of progress that cannot be denied or be-
littled. Florida has grown to full size and importance,
not through any special patronage accorded or favors
from the national government, but because the people
here appreciate the advantages and opportunities offered,
and they have been willing to exploit them and invite
newcomers and to help those who respond when getting a
Florida, which will stand out as having grown in all
dimensions, and not with exaggerated development one
way or another, distinctly makes appeal to the world and
suggests to capital and enterprise the possibilities that lie

in this favored section. The invitation that has been ex-
tended by the Land of Sunshine and Flowers, promising
health, comfort and a chance to make a living, now holds
the endorsement of the government as having increased
in every right way. With figures for the towns and
cities practically all advanced and in detail of most im-
pressive per cent increase, there is added the statement
that there are more farmers here than in 1920; a great
many more; and more dairymen, and truckers, and those
interested in the many things that grow and are produced
on the lands. Agricultural Florida has gone forward in
the lists; there are more agriculturists and horticulturists
and truckers and growers of fruits and nuts and forest
products; and they are improving their homes and en-
joying life.
Florida will be proud of the census report, when
completely figured up, and her cities will be pleased over
the evidence furnished of stability and increasing at-
traction, the industrial features of the census will be
applauded and appreciated; but best of all will be the
statistics that will prove beyond question or doubt that
this is truly the land of opportunity for those who seek
Florida to live near to nature and enjoy the fruits of the
earth as they abundantly appear in season.


(Bradenton Herald, March 18, 1930)
Acreage that has been put under cultivation this
spring by members of the agricultural classes of the
Bradenton and Palmetto high schools proves several
things rather conclusively that have been moot in the
past, not the last of which is complete justification of the
school board in making this a part of the school curricu-
lum. That so great a progress should have been made in
this field is nothing less than a tribute to the faculty
member in charge of this branch of study, yet more im-
portant is the fact that the addition of this subject on a
broad scale has proved that flaming youth is as steady
as a plough horse if constructive programs are provided
and its interest intelligently turned in that direction.
This effectively spikes the argument of that element
which is too inclined to see bad in everything and pro-
fesses to believe that modern day youth with its com-
plexes and foibles is going to the eternal bow-wows. Our
observation has been that youth, present and past, will
follow the most luring example that is placed before it.
The plastic mind of the growing boy or girl is easily
molded, consequently we as parents are more largely-
responsible for the success of our children than many of
us imagine or care to admit. The fact that dozens of
boys have been drawn from the street corners and the
schools' courts of athletic contest and made into youthful
farmers easily proves the point. Dozens of acres of fer-
tile land that would be idle but for the activity and in-
terest of these boys will this season produce hundreds of
crates of tomatoes and many barrels of potatoes. This
end, however, will not be reached until real effort has
been expended. Cultivation of the crops will mean many
additional hours of back-breaking labor, but none of the
boys have up until the present shown any inclination to
repent of the program that has been adopted.

Florida total shipments of fruits and vegetables this
season are away up yonder in five figures. Up to Monday
night the record stood at 55,730 carloads, all of which
would seem to show that somebody has been busy in this
fair state.-Gainesville Sun, April 23, 1930.



Manross in Ten Months Has Brought 15-Acre
Tract to High State of Development

(Ocala Star, May 1, 1930)
It doesn't take so very long to get a good start in the
chicken business in Marion county-that is if one doesn't
mind working hard and using some common sense mixed
with his labor. That is the experience of Mr. and Mrs.
J. H. Manross, who are developing a fine little place on
the Dixie highway north of Ocala. Coming to Florida
from the Bakersfield oil field in California, where they
had lived for some years, Mr. and Mrs. Manross pur-
chased a 15-acre tract just two and a half miles north of
Ocala, fronting for some distance on the west side of the
That was in August, 1929, about ten months ago,
and at that time this property was just ordinary looking
wild pine woods land, with absolutely no improvements.
It was a start from "taw," pure and simple. Today a
cozy and comfortable looking home is visible to the
passer-by with garage and other necessary outbuildings.
Substantial chicken houses constructed in a style suit-
able to the climate of this section and scattered about the
place with laying houses, hatchery and brooder con-
veniently placed.
Mr. Manross does not claim to be an expert poultry-
man; in fact, he frankly admits that when he started he
knew little about the Business, but he isn't a bit too proud
to ask questions and learn, or to use the information he
gains in this manner. His poultry houses are of good
size, well ventilated, and so arranged as to give perfect
shelter to his fowls in stormy and inclement weather. His
roosts are low and are covered with wire netting, making
it impossible for the birds to wallow in the droppings and
scatter them over the floor, which are of concrete. Some
material is scattered over the manure which keeps it dry
and prevents its becoming unpleasantly odorous. The
houses are thoroughly cleaned at regular intervals at
which time air slaked lime is sprinkled over the roosts and
floors, keeping the house in a sanitary condition at all
Perhaps Mr. Manross' greatest ingenuity is shown in
the construction of his feeding and laying houses. These
are all of lumber, with southern exposure. Each con-
tains two floors, the first containing the feed troughs
while the nests are above. Openings in the back permit
access to chutes in which the feed is poured and through
which it passes to the trough as the chickens remove it in
feeding. A second doorway, above the one opening on
the feed chute, enables him to reach into the nests and
remove the eggs without disturbing or frightening the
Mr. Manross' flock consists of about 200 grown hens,
all of them Tancred strain White Leghorns. He also
has approximately 75 pullets just about ready to start
laying, and they are as fine looking young fowls as any-
one would care to see. He is averaging at the present
time about 75 dozen eggs per week and markets all of
them through the Central Florida Poultry Marketing As-
sociation, which was organized last year. He reports that
this cooperative agency has proved most satisfactory to
him, saying that while he may not always get as high
prices as he could in other markets, it is sure, and he

knows that no matter how many eggs he may have on
hand he is certain of being able to dispose of them.
In addition to his chickens Mr. Manross has a consider-
able area of his place planted in millet, to be used as
pasturage for his birds, and he also maintains a good
garden for supplying his own table with vegetables.
Taking it all the way through Mr. Manross' little place
shows what can be done in a short time in building up
a profitable and satisfactory poultry farm in Marion
county by one who has a little capital, and is not afraid
to work, mixing his labor with common sense.


(Florida Times-Union, May 4, 1930)
In an effort to protect the interests of Florida poultry-
men, the Florida State Marketing Bureau has been as-
sured the cooperation of the United States Department
of Agriculture in the establishment of a federal state
grade inspection service for eggs in the state, it was an-
nounced yesterday by Neill Rhodes, assistant state com-
missioner of markets and director of the bureau.
F. W. Risher, the bureau's poultry marketing expert,
has been named inspector in charge of the contemplated
service, which will be inaugurated at an early date.
Florida will be the only southern state except Virginia,
with certification of eggs under the United States stand-
ard grades, Mr. Rhodes said.
Protection to Shippers
"There is at present no standard system of grades for
eggs in Florida," Mr. Risher said yesterday in comment-
ing upon the service. "With the establishment of the
federal-state grade inspection service the Florida eggs in
being sent to market can go forward under government
certification and thereby protect the shippers. The ser-
vice should also have the effect of improving the market
for Florida eggs."
Mr. Rhodes sees in the service a step toward state legis-
lation in the setting up of Florida standards for eggs,
poultry and butter. Under the proposed grade service,
the inspectors will have the authority to offer inspection
of eggs, Mr. Risher announcing that poultry and butter
would be added to the Florida service at a later date if
the demand warrants such a procedure.
Specialist Coming Soon
A federal specialist will be in the state some time
within the next month, Mr. Risher said, for the initiation
of the service. At that time graders will be chosen in the
various egg centers, Jacksonville, Orlando and Tampa,
with other graders named when the demand makes addi-
tional assistance necessary. Though the graders for
Jacksonville and Orlando will be named from the coopera-
tive associations' personnel, the service will be available
to any one under the usual federal inspection charges.
Recent investigations and surveys placed the 1929
production in Florida at 23,250,000 dozen eggs with a
conservative value of $8,985,000.

Escambia county has organized a dairy calf club and
has included in its membership all 4-H club boys and
girls who are interested. This is mighty fine. Any agri-
cultural organization that fails to make use of the valu-
able boys and girls overlooks an important feature in
giving vitality to its activities.





Open House Will Be Kept-Only Large Factory
of Its Kind in the World

(Palatka News, April 23, 1930)
Formal opening of the new plant of the Southern
Potato Products Company, Inc., at East Palatka will be
held Friday, it was announced today, when those in-
terested in the new process of Irish potato canning are
invited to inspect the plant.
Between the hours of 2 and 5 in the afternoon and 7
to 10 in the evening, the company will keep open house
and has invited as its guests the entire public. The
various processes of manufacture will be explained and
the machinery shown in actual operation.
Though the plant has been operating since the begin-
ning of the potato season, the formal opening has been
delayed to permit the company to catch up with its
Producing between 30,000 and 35,000 cans daily the
new and modern plant of the Southern Potato Products
Co., Inc., at East Palatka is leading the way in the can-
ning of new Irish potatoes by a special process owned
by the Southern Potato Products Company.
Under the brand of "Zacate," the company is shipping
Irish potatoes in cans to all parts of the country in such
quantities as to demand additional factories to meet the
The East Palatka plant recently erected at an approx-
imate cost of $40,000 is one of the most modern canning
plants in the country. Canning plant operators who have
visited the new factory are highly complimentary regard-
ing the equipment. Though equipped primarily to handle
potatoes exclusively the company plans to can grapefruit
this fall and will probably make arrangements to can
various vegetables next year, it is stated.
Conveyors driven from beneath, handle the small Irish
potatoes formerly wasted in the field or fed to stock,
maintaining a steady stream from the unloading bins to
the shipping rooms. Throughout the entire process from
the time the potatoes are placed in the storage bin until
they are cooked and sealed the tubers are untouched by
hand. Specially built machinery, designed expressly for
potato canning purposes, expedites the handling of the
Six large storage bins with a capacity of about 500
barrels feed the conveyors which carry the tubers to a
central conveyor which feeds the peeling vats. There are
eight peeling vats lined with heavy fibre matting against
which the potatoes are whirled. Water is played over the
tubers throughout the process until they emerge
thoroughly cleansed and peeled. From the peeling vats
the potatoes are conveyed past a number of inspectors
who remove all culls and any improperly peeled. Next
they are carried through a bleacher, where steam is
played upon them, through a hot water solution and into
the cans filled by an operator with a wooden hoe. The
cans are then conveyed through an exhauster where the
vacuum is created and finally capped by machines. The
closing machine has a capacity of 60 No. 2 cans a minute
or 50 No. 5 cans.
The potatoes are cooked in specially designed cookers
by steam under pressure and are ready for the shipping

The visitor to the plant is struck with the carefully
planned arrangement designed to expedite the handling
of the potatoes from the storage bin to the shipping
rooms. The plant was designed and constructed under
the supervision of J. B. High, the company's engineer.
From the moment the potatoes are dumped into the
storage bin until they reach the can they follow a steady
routine from process to process. All the equipment is
mechanically regulated so that just the proper amount
of time is allowed for the various treatments. The peel-
ing machines are so timed that exactly the proper period
is allowed. This is true of all other treatments also.
White labor entirely is used in the plant. The inspec-
tion is done by girls, while men are employed in the more
arduous posts.
The East Palatka plant is the second plant in the world
to can new Irish potatoes. A plant at Bunnell was
operated last season, most successfully, and is responsible
for the expansion program being carried on by the com-
pany, which hopes to establish potato canning plants in
all sections of the country where potatoes are grown.
The discovery of the canning process has opened a
market for the perfect but small potatoes formerly dis-
carded. It is the small, firm potatoes that the plant
desires and which it demands. Thus in reality the can-
ning company has created a new market for Irish tubers.
It is planned to can many things at the East Palatka
plant, it was announced. Though no strenuous efforts
will be made this year, it is expected that grapefruit will
be canned this fall, while various other vegetables which
can be grown successfully in this section will be canned in
the East Palatka plant as the occasion arises. Little
change in equipment is necessary to can other vegetables,
it is stated.
Visitors from many parts of the state have inspected
the new plant, which is said to be one of the most modern
canning plants in existence. The novelty of the product
has occasioned considerable interest in produce circles,
owing to the fact that for several years efforts have been
directed toward canning potatoes without success until
the process of the Southern Potato Products Company
proved satisfactory.
"Heat 'em and eat 'em" is the slogan adopted by the
Southern Potato Products Company, Inc., and the new
product is meeting a splendid response from all parts of
the country. So much so in fact that the company is
deluged with orders.
The finished product is shipped from this city by water
to the larger centers of population.
With the opening of its new canning plant at East
Palatka, Florida, with a capacity of 2,000 cases, or two
carloads of canned product per day, furnishing employ-
ment to a large number of people, the Southern Potato
Products Company, Inc., enters upon its second year of
canning "New Irish Potatoes," a product packed exclu-
sively by this company and already known to thousands
throughout the land as a most attractive and delicious
food product, well within the reach of all.
The directors of the company, most of whom need
no introduction to northern Florida, is made up of the
following: A. D. Zachary, Sanford, Fla.; Louis Kalbfield,
Palatka, Fla.; B. C. Pearce, Palatka, Fla.; Chowning Cau-
thorn, Palatka, Fla.; D. W. Tungate, Palatka, Fla.; B. C.
Stafford, Bunnell, Fla.
Officers are: A. D. Zachary, president; D. W. Tungate,
vice-president; B. C. Pearce, secretary-treasurer.
General offices are maintained at Palatka, Fla.

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