Branding packages

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00077
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00077
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Branding packages
        Page 1
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
Full Text
S.Dept. of Agriculture,

jjriortba iteHIKW^



AUGUST 5, 1929

No. 5


Branding Packages ......
New Packing Plant Here to Employ Four Hundred
To Spend Big Sum
New Industry Adds to Yearly Sum
Shade Tobacco Growers Planting Corn and Truck
Adds $57,1)00,000 Capital and Florida to Get Large Part
Industries in Jacksonville Growing ....
Mtiami to Get Yachts
I)Dmko Pressing Out 2,000 Gallons of Grape Juice.
Something to Crow About
Ten Ships Due Today-Ten Loading Here Now .
Mineral Values Near $19,000,000.......... ...
Florida Becomes Available to All .
Manufacture of New Line Is Well Under Way Now ....................
S'redicts Pensacola Is To Be Big Industrial Center........ ........
Forest Service Buys 40,000 Acres in County..........
Opportunity .....
Mint Production Gains in Favor ....... .. ...
Bright Leaf Market for Georgia-Florida Will Open July 23
Perfect Conditions at Poultry Farm
Fairchild Stresses the Value of New Plants Grown in Tropics...
To Open Plant .. .. .. ..
Summer Rabbit Is Delightful Dish, Fox Says .

Sound M movies ....... .. .............. 11
Florida-Made Boats on Trip ... .. .. ... ............12
Nearly Six Tons of Chickens Sold to Creamery in June................ 12
Palmer Mattress Factory Newest Ocala Industry. ................ 12
Tobacco Market Opens July 23 ................................ 12
To Encourage Bean Planting ................ .................. 13
New Cream Station Opened Here ... ............. ...... .............. 13
T a rpol -I., .. ..w ing ............ ... ... .. ........... ..... ..... 13
First 1 -- i l.n...1. Sent to New York.. ........ ............. .... 13
Cooperative Fern Organization to Start Selling November 1...... 14
Itabbit Industry in M anatee County................. .. .... ............... 14
Fishing Industry Thriving at Cocoa ............. ......... ........ 14
New Industry Here Will Make Corsets. ... ........................... 14
F lorida P progress .. ..:.......... .............. .......... ... ... ........ 15
Liniment Factory New Industry Here.... ............ .. .. .............. 15
Pickling Plant for Jackson County ... ..... ............................ 15
Florida Farm Products for Year Valued ......................... ......... 15
Northerners Buy Vineyard Tract. ................ ...................... 15
Begin Making Spark Plugs in Local Plant This Week ............... 10
$50.000 Plant to Can Tropic Fruit.................... ................... 16
Forbes Likes Florida ... .. ........ ................... ... ...... ....... 16
New Houses at M iami Beach .. ...... ...... .. ............... 1
New Clay Mine Worked .. ....... ...... .......... 16


By NATHAN MAYO, Commissioner of Agriculture

ST SEEMS to me that there is one point on
which we should all be able to agree that
will go far toward solving the problem of
securing uniformity of grade and guaran-
teeing quality to the customer.
Every package should be required to be
branded as to grade on a uniform basis of 1st
and 2nd U. S. Standards. This would auto-
matically eliminate unclassified stuff from the
market to a great extent. It would raise the
reputation of Florida products in the markets
of the country.
The question arises as to what would happen
if inspection were made compulsory. There are
isolated districts where inspection would be too
expensive to justify it. The only remedy in such
cases is for the grower to do his own classifying
and if he misgrades his stuff to be held respon-
sible for a rebate to the purchaser in case he
demands it and inspection at the point of desti-
nation justifies it.
This inspection cost could be maintained by
a small tax per crate or per car. Fifty cents
per car would amount to $45,000 per annum.
When products are "just outside of grade" it is
the same in principle as in the case of short
weight. There is no more excuse for trying to

claim more than is due on grade than there
would be to claim pay for five pounds when the
article weighed only 41/2 pounds.
The clearing house says in its charter and by-
laws that "it shall provide for the official grad-
ing, inspection and certification of such fruit
with respect to grade and condition in accord-
ance with the United States standards for said
To be honest with the customer, the package
should be marked exactly as the contents justify.
Genuine cooperation brought results in secur-
ing concessions in freight rates. All agencies
working to this end deserve credit.
The fruit growers of Florida have it in their
power to bring the industry out of the wilder-
ness. It will never just work itself out. In-
ternal bickerings will not do it. Nothing short
of cooperation-distasteful as that word is to
some people-alone will do it. The longer it is
put off the greater will be the penalty. Com-
mon honesty demands that each package have
stamped on it just the grade of the contents.
Anything short of this is playing with the cus-
tomer and will eventually be the means of losing
The policy of Florida fruit growers and ship-

Vol. 4


pers has been too much on the order of "after
me the deluge." We have gone too much after
quantity instead of quality. There is an over-
lapping of interests where a grower is also a
shipper. The line of demarcation is where the
balance swings to the account of fruit or ship-
ping; does he make more from shipping than
from growing? Then his interest is with the
packing and shipping rather than with the pro-
ducer. Perhaps one-fifth of the fruit crop is
grown and sold by independents who do not
sell through commission men. There is no way
of reaching this class of shippers, but should
80% of the growers have to pay a flat charge
for having this fruit sold and the same for hav-
ing transportation companies haul it to the
market there are two parties concerned in
quantity rather than in profits to the producer.
This system is on a wrong basis. The grower
has his crop gathered, packed and hauled to
market and sold by others than himself, and
these others are not primarily concerned about
price, but they are interested in volume.
The only remedy for this is to change the
basis for selling charges from a flat charge per
package to a per cent on the net price received
after picking, packing and transportation
charges have been deducted.
This is a change that the growers and ship-
pers will have to agree on mutually in order to
save the industry from demoralization.
It is not fair for the one who produces the
crop to assume all the risk. It is not fair for the
grower to be called on to pay the freight on his
shipment after growing the crop and paying all
expenses and the shipper and transportation
companies take no risk whatsoever and profit
just as much on a car that buries the grower in
debt as when the crop sells at a good price.
The farmer has been made to bear the brunt of
all mishaps. No one else assumes any risks.
Neither the banker, nor the packing house, nor
the fertilizer company, nor the shipper, nor the
railroad share with the farmer in the seasonal
risks in producing, picking, packing, shipping
or selling of his fruit. They get their clear
profit regardless of the returns that come to the
Were the shippers to charge on a percentage
basis instead of 25 cents per box as at present,
they would still in no case be called upon to pay
the freight because of the fruit selling at a price
below actual cost of getting it to market. The
grower would shoulder all risks of freight
charges, regardless of the price of the fruit,
but he would not have to pay a flat charge to
the one making the shipment for him as at


Annual Payroll of Concern To Be $1,152,000,
Muller Says

(Times-Union, July 6, 1929)
Over four hundred workers will be employed in the
initial factory unit of a huge packing plant which is to
be erected by the Sunniland Products Corporation on a
Talleyrand avenue site leased from the Southern Rail-
way System, C. E. Muller, industrial secretary, chamber
of commerce, announced yesterday.
Construction of the new plant will begin within the
next few weeks and will be completed on or before
December 1, at a cost of $72,500, Mr. Muller stated.
The corporation, through L. W. Walker, president, has
advised the chamber of commerce that they are preparing
to pack a minimum of 200,000 cases of grapefruit and
orange juices daily during the first year's operations and
that advance orders on sample showings total over 75,000
"This is the third grapefruit canning industry estab-
lished in Jacksonville within the last three months," Mr.
Muller said yesterday, "and brings our capacity up to
600,000 cases or 60 per cent of the total packed in
Florida last year.
"Through the efforts of the chamber of commerce, the
new plant will use glass containers in addition to cans
for processing their products and will thus support other
local industries.
"The canning industry of Jacksonville now gives em-
ployment to 1,350 people and at the present rate of ex-
pansion and with additional plants now negotiating
through the chamber, this one industry alone will give
employment to over 400 workers in this city within the
next three years with a payroll of approximately
$1,152,000 per year," he said.


(Florida Commercial, June 28, 1929)
Orlando.-A large part of the $57,000,000 additional
capital authorized by Stone and Webster, Inc., Public
Utility Corporation is to be spent in Florida, according to
George G. Morse, executive manager of Florida Motor
Lines, a subsidiary. The Boston office of the organiza-
tion also notified him that a change in policy has been
made in the company, whereby it will become a public
corporation with a $100,000,000 capitalization.
Albert H. Wiggin, chairman of the board of Chase
National Bank of New York; W. Cameron Forbes, former
governor general of the Philippines; Eliot Wadsworth,
former assistant secretary of the treasury; Joseph P.
Grace, chairman of the board of W. R. Grace & Co., and
Herbert L. Pratt, chairman of the board of Standard Oil
Company of New York, have been added to the board of
directors, Mr. Morse announced.
Stone and Webster are the executive managers of the
Florida Motor Lines, Orange Belt Motor Lines, Orlando
Rapid Transit Company and Southern Terminal Com-
pany, with large interests in Miami, St. Petersburg,
Tampa, Jacksonville, Key West, West Palm Beach and
other Florida cities.

More plantings, more fertilizer, more work, is a com-
bination which makes more and better gardens.


Joriha Refbicft

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO ... ...... Commissioner of Agriculture
T. J. BROOKS.. ......Asst. Commissioner of Agriculture
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 4 AUGUST 5, 1929 No. 5


Peat Concern to Operate on Large Tract South
of Jacksonville Beach

(Times-Union, July 6, 1929)
Adding $300,000 per year to Duval county's produc-
tion, with the first year's output already sold to a large
Eastern wholesale house, the Peat Corporation of
America will commence operations within the next thirty
days upon the reclamation of peat from the deposits
which exist in the salt marshes south of Jacksonville
Beach, according to an announcement yesterday by C.
E. Muller, industrial secretary of the chamber of com-
The corporation has acquired, by outright purchase,
476 acres of marsh land at San Pablo and also has taken
a long term lease with reclamation rights on the ad-
joining 175 acres, Mr. Muller said.
The peat deposit on these lands shows an average
depth of fourteen feet and will provide, according to
the company's engineers, sufficient supply of the raw
material for more than twenty years' operations. One
hundred and seventy-five acres have been reserved for a
labor settlement, commissary and machine shops and sev-
eral units of the floating equipment have been purchased
and are now in transit to the site.
President Coming Here
The company, which has its executive offices at 535
Fifth avenue, New York City, will have offices at the
plant and in Jacksonville, it was announced. H. O.
Roessling, president of the corporation, will establish his
headquarters at the plant site during the first six months
of operation. Other officers of the corporation are S. S.
Carousso, first vice-president; and Charles E. Boylan,
assistant secretary and treasurer.
The corporation, it was stated, will manufacture pul-
verized peat with a guaranteed moisture content of 10
per cent to be used as a fertilizer material. Pulverized
peat also will be sold directly to the farmers in Florida
and Georgia as a soil conditioner.
The corporation also will manufacture peat briquettes
for fuel purposes, it was announced. According to gov-
ernment statistics, there are over a billion tons of peat
available in the State of Florida, which, if converted into
fuel, would furnish light and power to the state for many
years. There are more than twenty million tons of peat
used annually in European countries for fuel purposes
and Florida, being far removed from the cbal and oil
fields of this country should develop its peat plants and
make the state independent of outside sources for its
fuel, it was brought out.

Excellent as Fuel
Peat briquettes, when properly manufactured, make an
excellent fuel, as they burn with a bright yellow flame
giving intense heat and leaving a small amount of ashes,
it was brought out.
The corporation's property was selected for develop-
ment only after experiments and tests on many other
peat properties throughout the state. The peat is of
excellent quality and lies from eight to twenty feet in
According to Dr. Roessling, the peat lands of Florida
are some of the finest in the world and the warm climate
insures a proper air drying of the product. The corpora-
tion will employ the process for the manufacture of the
peat known as the Roessling hydropeat process. This is
the development of the hydropeat process as used in
Russia and other European countries during the past few
In a recent conversation, the president of the cor-
poration declared that he confidently expected that the
production of peat in Florida would soon amount to
hundreds of thousands of tons annually and the peat in-
dustry would become one of the important sources of
wealth in the state. The corporation's initial production
calls for the manufacture of 160 tons daily.
Dredges to Operate
The company will start local operations with a 6-inch
floating suction dredge and a 10-inch floating suction
dredge will be put to work about nine months after the
first dredge has started work.
A small Diesel engine tug boat will be put to work
about two months after the plant is under operation,
and four 100-ton barges will be built at the plant in the
meanwhile, it was announced.
For long and heavy coastwise hauls, the corporation
will consider the chartering of sea-going tugs and barges
from time to time, the announcement stated.
The total plant investment in land, buildings and
machinery for the first year is estimated at $125,000
and in the second year at $250,000, and thirty white and
negro laborers will be employed.


(Enterprise-Recorder, July 5, 1929)
A number of the shade tobacco growers in this county
are planting their shade, or parts thereof, in Mexican
June corn, tomatoes, beans, peppers, squash, turnips
and possibly other truck.
Some growers estimate that about half of the shade
will be put in these additional crops; however, others say
not that much. Upon talking with several of the growers,
the writer figures that at least a hundred or more acres
will be so planted.
All of the shade tobacco priming is finished, except
that of the immune type, which was planted late. This
should be finished next week.
The tobacco has made an excellent grade this year, one
of the best in history here. All will be packed at the
three packing houses here and so far as we know, only
T. C. Loper's three acres has been sold, J. E. Hardee
buying same. Sales of tobacco crops in Gadsden county
have been reported, the prices ranging from 55c to 80c
a pound, according to reports.

"Wealth and fertility unlimited are in Florida's soil."-
Arthur Brisbane.



(Florida Commercial, June 28, 1929)
Orlando.-An addition of fifty-seven million dollars in
capital, a large part of which will be spent in Florida,
with a change in policy whereby Stone and Webster, Inc.,
of Boston, world's largest public utility holding corpora-
tion, will become a public corporation with $100,000,000
capital was announced here by George G. Morse, execu-
tive manager of the Florida Motor Lines and affiliated
companies in Florida under the executive management
of Stone and Webster.
Mr. Morse's announcement, considered the most im-
portant public utility news in Florida history was made
after receipt of a message from the main offices of Stone
and Webster in Boston last night.
"Stone and Webster, Inc., for the past 40 years a
privately-owned organization, whose activities have been
world-wide in engineering, construction, operation of
public utilities and industrial properties, has today de-
parted from its traditional structure and will now be-
come a public corporation with $57,000,000 added capi-
tal," Mr. Morse announced.
The new $100,000,000 corporation, which manages the
Florida Motor Lines and affiliated companies, will con-
tinue under the same management with Charles A. Stone
and Edwin S. Webster of Boston at the head.
Albert H. Wiggin, chairman of the board of the Chase
National bank; W. Cameron Forbes, former governor-
general of the Philippines; Eliot Wadsworth, former
assistant secretary of the treasury; Joseph P. Grace,
chairman of the board of directors of W. R. Grace & Co.,
and Herbert L. Pratt, chairman of the board of the
Standard Oil Company of New York, have been added
to the present board of directors, Mr. Morse announced.
A majority of all the stock of Stone and Webster
Engineering Corporation, said to be the largest construc-
tion company in the world; Stone, Webster and Blodget,
Inc., one of the country's outstanding security houses;
Stone and Webster Service Corporation, operating public
utilities in 18 states and in the West Indies, Canada and
Mexico, and the Stone and Webster Investment Corpora-
tion will be held by the parent organization. The pres-
ent owners will put in an additional $17,000,000 and of
the remaining $40,000,000 of new capital, that portion
not taken by employes of the various organizations will
be offered to the public, being listed on both the New
York and Boston exchanges.
"With millions added capital and complete change in
policy whereby the greater public utility men and capi-
talists in America join hands, Florida will greatly benefit
under the new $100,000,000 corporation," Mr. Morse said.
At the present time, Stone and Webster are the execu-
tive managers of the Florida Motor Lines and affiliated
companies in Florida and it is through their efforts that
this motor transportation system has become the greatest
in the south. Florida towns and cities along its routes
have been greatly benefited and will receive even greater
attention after this announcement.
"Members of the firm of Stone and Webster have
taken more than a personal interest in Florida and it
was because of their friendship for the state that this
world's greatest public utility holding corporation was
willing to pioneer in the bus transportation system that
it has given the state.
"I look forward to an even greater progress under the
new policy of Stone and Webster in the future and we

shall do everything possible to contribute what we can
towards the progress and betterment of the state.
"There are few things that contribute more to a com-
munity or state than good transportation facilities. It
is with this belief that we are constantly striving to
better our service and to give the public everything possi-
ble for their convenience. Added millions will make this
task in Florida much easier."


(By Jacksonville Chamber of Commerce)
Bids for the construction of a $75,000 plant extension
will be called for within the next two or three days by
the Florida East Coast Preserving Company, according
to an announcement made this morning by C. E. Muller,
industrial secretary of the chamber of commerce. The
new building is to be completed by November 1 when
150 new employees will be added to the payroll and
two new lines of food products will go out to the domestic
and foreign markets carrying a Jacksonville label.
The extension, Mr. Muller said, is being made to
enable the company to engage in the packing of grape-
fruit hearts and grapefruit juice, in addition to the many
other lines of Florida products now being packed by
them. Capacity of the new plant will be 75,000 cases
per year. The company was recently authorized to in-
crease capital stock $250,000.
This is the second plant extension since the Florida
East Coast Preserving Company brought its plant to
Jacksonville from Daytona in 1926. The company was
first organized in October, 1914, by S. C. Archibald and
R. L. Pappy, and the products, made in a kitchen 8 ft.
by 10 ft., were prepared on a two-burner gasoline stove.
The products are now carried on all dining cars in the
U. S. A. and Canada, all trans-Atlantic liners, and are
purveyed by the leading hotels throughout the world.
Commenting on the extension, C. E. Muller, industrial
secretary of the chamber of commerce, said, "This marks
the eleventh expansion of existing industries in Jack-
sonville during the past fifteen months and clearly
demonstrates that Jacksonville is in a strategic position
to meet the modern demands of industry. This is par-
ticularly true with respect to the food products in-
dustry," Mr. Muller stated, "and the energies of the in-
dustrial division are being concentrated on making Jack-
sonville the center of this vital division of industry in
the south. It is not generally known that Jacksonville
makes practically 95% of the guava jelly consumed
throughout the world."
"Plans to be announced," Mr. Muller concluded, "insure
the establishment of two additional food manufacturing
plants in Jacksonville this winter, giving employment to
an additional 250 workers."


(Florida Commercial, June 28, 1929)
Miami.-The first application for docking space for a
yacht, next winter, was received recently by John F.
Bauder, dockmaster, who reports that inquiries indicate
dock space will be at a premium during the season.
Ernst R. Behrend, president of the Hammermill Paper
Company, Erie, Pa., was the first private yachtsman to
apply for space.
His 190-foot twin screw Deisel-powered Amida will
arrive early in the fall, he informed Mr. Bauder.





Has Fine Crop of Luscious Fruit with Many

(Umatilla Tribune, June 28, 1929)
A visit to Demko's Vineyards, located some three miles
from this city, revealed great activity in and around this
growing industry. Owing to plant quarantine rules,
Demko is unable to market any of his crop, but working
against time until the clean-up men get there to destroy
the crop, the energetic doctor is busily engaged in
squeezing his grapes into juice and bottling the product
for future consumption in this way.
Demko has thirty-five acres in grapes, the principal
variety being of the Carman variety, a sweet luscious
fruit, and one which has been easily disposed of in the
markets of this section. Demko has carried on consider-
able experimentation work and has about thirteen acres
planted to note the progress on some eighty different
varieties, all grafted and cultivated with the end in view
of determining the best grape suitable to Florida.
Dr. Demko exhibited with considerable enthusiasm and
pride a variety of California grape known as Riebier, a
large meaty fruit hanging in bunches, which looked
almost too heavy for the slender vines. "This," said
Demko, "is the future grape of Florida. These few vines
are the result of four years work of failure and success.
I think I have got something here that is really worth-
while and I believe it will prove of inestimable value to
the grape industry of Florida."
Demko Vineyards expect to have, if uninterrupted by
Saturday, some two thousand gallons of pure grape
juice. As an innovation, five hundred gallons were sent
to Orlando last week to be frozen and Orlando papers
carried some good write-ups of this new dish-frozen
grape juice. No difficulty is anticipated by Dr. Demko
in disposing of his crop of juice and he is to be com-
mended upon his resource and courage in salvaging from
what seemed a total loss almost a complete reimburse-
ment in his crop for this year. "The flies won't bother
me this time," said Demko, "for they don't eat juice in
In enlarging on his plans for future seasons, Demko
stated that he expected to branch out largely in the nur-
sery business as soon as some of his experimentation
work had assumed proportions of growth where he could
dispose of the plants in quantity.
Demko believes that in a few years there will be thou-
sands of acres of land in Florida planted to grapes.


(Evening Reporter-Star, June 29, 1929)
A news story in the Ocala Star says more than $3,000
was paid to poultrymen of that county for friers between
May 25 and June 25. That's news worth crowing about.
Orange county poultry yards have been doing some
cackling, too, although the proprietors have been too
busy to do much crowing. A card on our desk indicates
that Orange county poultrymen can add another cipher
to the Marion county figures for the same period of time.
Facts are, however, that the poultry industry is de-
veloping so rapidly in central Florida, and under present
organization methods is such a profitable industry that
few people except those actually connected with the in-

dustry can appreciate the magnitude of its development
to date. And this development is of but very recent
So good is the demand for poultry products that one
of the big industries of tomorrow will be the side in-
dustry of poultry dressing and storage, egg grading and
storage, and daily egg deliveries from yards to packing
houses and to the trade. The possibilities of the poultry
industry in a land that entertains hundreds of thousands
of visitors the greater portion of the year are unlimited.
We may well crow as the industry grows.


Busiest Day in Port History Expected

(Tampa Tribune, July 2, 1929)
Tampa's marine workers were preparing last night for
one of the business days in the history of the port, with
10 vessels already loading and 10 more scheduled to
arrive during the day. Tampa bay pilots will be taxed
to the limit guiding the incoming ships through the
channel, as well as six that expect to depart.
The big German freighter Gonzenheim will dock at
Port Tampa for phosphate; the Lafcomo will come to
the Tampa Marine dock for repairs and will shift to Port
Tampa; the Redbird will arrive late in the day from
Havana for a berth beneath the A. C. L. phosphate ele-
vators; the Santa Tecla is coming from Mobile for Porto
Rican-bound lumber, and the Swedish motorship Toronto
will dock at Port Tampa.
Cargoes Coming
A cargo of beet pulp will be brought to Block's term-
inal on the LaBette, from Fiume, Italy, and a full cargo
of bananas and plantains will be unloaded at the munic-
ipal terminal from the Swedish ship Idraet, which un-
loaded on the last trip at Port Tampa for fear of sudden
fruit fly restrictions in downtown Tampa. The Sun Oil
Company will receive a shipment of gasoline on the barge
Pittsburgh, in tow of the tug Potter.
In addition to these there will be the regular Tuesday
sailings of the three Mallory ships, Comal, Agwidale and
Neches, for New Orleans and New York, and the Moore
& McCormack freighter Commercial Navigator will sail
for Philadelphia. The Mayan will sail from the Dantzler
terminal with lumber for a half dozen islands in the West
Indies, and its berth will be taken by the Swedish ship
Isa with its four derricks for quick loading facilities.
Ships in Port
Other ships now in port that will continue loading in-
clude the Mineola, stowing lumber at Port Tampa, while
new boilers are being installed, and the Point San Pablo,
which yesterday discharged a miscellaneous cargo from
each of the Pacific coast states. The shipment included
700 cases of mackerel, also sardines and lawn mowers,
from Los Angeles; 1,224 cases of raisins and 1,162 cases
of other canned fruit, from San Francisco, and from
Washington and Oregon ports it unloaded wrapping
paper, canned goods, 70,000 feet of lumber and 1,200,000

During the month of May 624,000 motor cars were
produced in the United States. This was an increase of
36 per cent over May, 1928, but a decrease of 6 per cent
from April this year, as reported by the National Auto-
mobile Chamber of Commerce.





Report of Geologist Is Surprising in Total of
Florida Wealth

(Leesburg Commercial, July 6, 1929)
Tallahassee, Fla., July 5.-(A.P.)--Nearly $19,000,000
worth of minerals were produced in Florida in 1927,
according to the current annual report of State Geologist
Herman Gunter.
The report, the latest obtainable on mineral produc-
tions in the State, shows that the value of minerals of all
kinds produced was $18,868,612, or about $10,000,000
more than the production of 10 years ago.
The mineral products reported upon include the fol-
Phosphate.-Land pebble, $8,121,149, and hard rock,
$525,016. No figures for the past five years were given
on soft rock.
Kaolin, Fuller's earth, peat, zircon, ilmenite, monazite
and rutile, $2,286,444; lime, limestone, flint and cement,
$6,333,573; common brick, pottery, tile and sand-lime
brick, $554,813; sand and gravel, $930,504, and mineral
waters, $117,116.
Aside from soft rock which has not been reported
upon since 1922, comparative yearly valuation figures for
all the minerals are contained in the report. They show
a slight decline as compared with the production valua-
tion of 1926.
The production and valuation of phosphate rock since
1900 are also given in the report. It shows that in 1900
the quantity mined, in long tons, of land pebble, hard
rock and river pebble, was 706,243 and valuation,
$2,983,312. In 1927, the quantity mined was $2,637,420.
Following are the valuation figures for the period of
1918 to 1927 for land pebble, hard rock and soft rock,
except for the five years, 1923 to 1927, in which no soft
rock valuation was made:
In 1918, $6,090,106; 1919, $7,797,929; 1920, $19,-
464,352; 1921, $10,431,642; 1922, $8,347,522; 1923,
$9,059,427; 1924, $8,017,476; 1925, $8,789,070; 1926,
$8,638,508, and 1927, $8,646,162.
Other minerals, including mineral waters:
In 1918, $7,996,763; 1919, $10,801,159; 1920, $23,-
435,804; 1921, $12,986,699; 1922, $11,445,073; 1923,
$13,230,099; 1924, $13,939,289; 1925, $17,522,302;
1926, $20,724,487; 1927, $18,868,612.
Four plants were engaged in mining the white sedi-
mentary kaolin in Florida in 1927, with a total output
of $646,415, the report says, and eleven concerns reported
upon clay products. A valuation increase of about two
per cent was shown.
Regarding Fuller's earth, the report says an increase in
both output and value was shown for the United States
in 1927 over 1926, with production reported by 16 pro-
ducers in seven states of the country. Georgia, it was
stated, continued to maintain first place with Florida
The recovery of ilmenite, rutile and zircon from the
beach sands at Mineral City, about five miles south of
Jacksonville Beach, which began in 1916, has continued
with some interruptions until Florida is now the leading
state in the production of those rare earths, it was
stated. The first commercial production of zircon was
reported in 1922 and that of rutile in 1925.
A decrease of almost 22 per cent was shown in the
output of limestone for 1927 compared with 1926, a
total of 7,137,230 tons being mined in 1927, valued at

$5,895,857. To the figures on limestone should be added
crushed flint, or miscellaneous stone and lime, the report
says, bringing the total production to 7,442,897 tons,
valued at $6,198,258. Companies reporting on that
product were scattered over many sections of the state.
For 1927, fifteen owners of springs and wells reported
the production of 219,977,625 gallons of mineral waters,
valued at $117,116.25. Only one company reported the
production of peat, but an increase in the output and
valuation of that mineral was shown.
Florida continued to lead in production of phosphate
rock, with 83 per cent of the total for the United States,
the report says. Of the total amount produced in the
state land pebble rock constituted 95 per cent. Florida's
total for 1927 was approximately that of 1926, it was
stated. Land pebble rock showed a decrease in quan-
tity and value, but hard rock an increase. Ten firms
reported upon the mining of phosphate.
The state geological survey's report was prepared
through the cooperation of the United States Bureau of
Mines and individual producers of Florida, to whom the
state department gave much credit for making the min-
eral compilation possible.


(Collier County News, July 5, 1929)
Through the cooperation of the transportation lines
Florida, with her wonderful recreational advantages, is
rapidly becoming available to a larger and a larger group
of our citizens in the crowded centers of the nation. In
another section of the News is the announcement of an
arrangement between the East Coast and West Coast
railroad lines whereby tourists may enter the state by
way of one coast and return on the other. A second
attempt to bring Florida within the reach of a larger
number of people is found in the following announce-
ment from the State Chamber of Commerce:
The one-way coach excursion rates to Florida next
fall and the same rates from Florida north in the late
spring are expected by the Florida State Chamber of
Commerce to result in a considerable increase in the
state's tourist business next winter. Because the rates
are one way and early in the fall and late in the spring
the chamber believes it will have a tremendous effect
upon lengthening the season.
Regular winter excursion rates apply only to Jackson-
ville with the result that the saving in transportation
cost is considerably less than the average Floridian be-
lieves. The coach excursion rate will apply to destina-
tions in southern Florida and when compared with the
regular rate it develops that the saving is not so far short
of fifty per cent when the Pullman is added to the regu-
lar one-way fare. The coach rate will be seventy-five
per cent of the one-way tariff.
The straight fare from Cincinnati to Fort Myers, for
example, is $38.15. The Pullman fare is an additional
$12.75, making a total of $59.90. The coach excursion
rate from Cincinnati to Fort Myers will be $28.61, a sav-
ing of $22.29, almost enough to pay for a return ticket,
if the tourist does not depart until after April 15.
The chamber has been informed that the railroads are
preparing to compete keenly for the coach excursion busi-
ness, which means that the accommodations to be pro-
vided will be the best available. While the holder of one
of these tickets must travel in a coach all of the trains
handling them will be provided with dining cars and
other attractions.



Daily Capacity of Carload Is Plant's Objective-
City Rapidly Regaining Prestige for

(Palatka News, July 5, 1929)
Palatka's industrial importance increased today with
the movement of the first truck load of lawn and garden
furniture-a new line of manufacture by the Selden
Cypress Company. The furniture, piled high upon a
truck, was en route to Jacksonville for delivery to the
Jacksonville Landscape Company.
The consignment consisted of Greek benches, tennis
benches, tea sets and trellises and was much admired by
those who saw it for its attractive appearance and ex-
cellent workmanship.
The Selden Company only recently installed machinery
for the manufacture of this special line of furniture,
and is now employing from 25 to 30 men in this de-
partment alone, according to announcement of Produc-
tion Manager C. J. Hudson. The capacity of the plant,
however, is to be rapidly increased to a carload a day
and the number of operatives will be proportionately in-
Demand for the furniture is said to be large and
already many advance orders have been booked.
The Selden plant is the second largest in Palatka,
ranking next to that of the Wilson Cypress Company,
which will resume operations upon the early completion
of its plant, burned some months ago. It has formerly
confined its output largely to doors and sash.
Indications are that by fall the importance of this city
as an industrial center will be fully restored.


(Florida Commercial, June 28, 1929)
Pensacola.-"Pensacola should be a big industrial
center," declared H. P. Wright of Kansas City, a director
of the Frisco railroad, who was a recent visitor in the
There are advantages here to offer many industries, he
said. He also predicted that if the citizens will cooperate
with the railway company, there will be an amazing
development along agricultural and industrial lines in the
next few years.
He stressed the possibilities for dairying in the sec-
tion, declaring that a million head of cattle should be
feeding there now. Once the people show an interest in
dairying the road will come to their aid, and he promised
that a market would be found for all dairy products.
"We will find a market for dairy products from this
section. We will send experts here to help them choose
the right kind of cattle. We will send competent men
here to instruct them in the proper modes of dairying
and teach them to raise the right kind of food for their
stock. And then we'll dispose of their product for them.
"Cooperation between the road and the people is
needed. If they'll meet us half way we'll go the other
half. We are pleased with Pensacola-it was selected
as our seaport city after years of deliberation."
Further development of the railroad's interests here
require time to get better organized and work out plans
in mind, he said.

Pensacola is the only seaport city on the Frisco's vast
system which operates into the Rockies in the west.
Mr. Wright, in addition to being a director of the
Frisco railroad, with his home in Kansas City, is promi-
nently identified with many other business firms of the
middle west.
He is chairman of the board of directors of Prescott,
Wright and Snider, one of the oldest and largest invest-
ment and banking houses in the west. He is a director
and member of the executive committee of the Kansas
City Life Insurance Company and a director of the
American Power and Light Company. He also is presi-
dent of the Kansas Gas and Electric Company, which
serves 80 cities in the middle west, and is a director in
the Kansas City Power and Light Company, and the
Fidelity National Bank and other middle west financial


From Columbia Farm Lands Corporation for
U. S. Forest Unit

(Columbia Gazette, July 9, 1929)
The forty-thousand acre tract in Columbia county,
owned by the Columbia Farm Lands Corporation, which
begins five miles northeast of Lake City, and runs in a
northeasterly direction to the Baker county line, has
been purchased by the Forest Service, United States De-
partment of Agriculture, according to a statement made
by M. B. Wilder of this city, representing the corpora-
tion, to a Gazette reporter Saturday. An average price
of around $5 per acre is the consideration.
All details of the purchase have been arranged, said
Mr. Wilder, except formal approval of the title, and it is
expected that the U. S. Forest Service will be in full
charge within the next few weeks of this 40,000-acre
tract as well as about 50,000 acres in Baker and Union
counties, that have been or will soon be purchased by
the Forest Service.
Purchase of the 40,000-acre Columbia Farm Lands
holdings in this county was made by the Forest Service
for the two-fold reason that it was all in one body and
that it was typical slash-pine territory, the pines being in
various stages of growth, though by far the most of it
has been cut over by its former owners, the East Coast
Lumber Company, and few virgin trees are left, though
there are plenty of trees large enough to at once demon-
strate lumber and turpentine operations, said Mr. Wilder.
Official statements made by the Forest Service in the
past, as published in the Gazette of April 23, clearly
show what the Forest Service intends to do with the
40,000-acre tract it bought in Columbia county, and with
tracts in Baker and Union counties.
The announced purpose is to "build up a National
Forest to serve the slash pine region in north Florida
and the adjacent part of Georgia." The National Forest
will be conducted to demonstrate to owners of slash pine
forests and to turpentine men and lumber men in Florida
and Georgia the best and most modern methods of tur-
pentining and lumbering, and of protecting and promoting
the growth of new timber.
On this head the Forest Service says, "one of the chief
functions" of the newly created National Forest in this
area will be to "demonstrate to private owners methods
of handling lands so that they may increase their earn-
ing capacity and increase their productive power."

(Manufacturers Record, July 4, 1929)
This superb poem by the late Judge Walter Malone, of Memphis, has been printed and
reprinted in this and other lands. It has been read by millions of people and has
influenced the lives of many, but so great is the demand for copies of the poem that
we are reprinting it in this form, so that our readers who may not be thoroughly
familiar with it may have it before them, in order to catch new inspiration for their
own lives. Perhaps some readers will want to cut out this page and frame it to hang
in their offices, as others have done when it was first published some years ago in
Memphis. In this poem is found a spirit of cheer, of optimism and of encouragement,
and even the downhearted may take courage and go forward.-(Editor Manufacturers

"They do me wrong who say I come no more
When once I knock and fail to find you in;
For every day I stand outside your door
-And bid you wake, and rise to fight and win.

"Wail not for precious chances passed away-,
Weep not for golden ages on the wane;
Each night I burn the records of the day;
cAt sunrise every soul is born again.

"Laugh like a boy at splendors that have sped,
To vanished joys be blind and deaf and dumb;
cYy judgments seal the dead past with its dead,
But never bind a moment yet to come.

"Though deep in mire, wring not your hands and weep;
I lend my arm to all who say' 'I can!'
No shamefaced outcast ever sank so deep
But yet might rise again and be a man!

"Dost thou behold thy- lost youth all aghast?
Dost reel from righteous retribution's blow?
Then turn from blotted archives of the past
cAnd find the future's pages white as snow.

"cArt thou a mourner? Rouse thee from thy spell!
cArt thou a sinner? Sins may be forgiven;
Each morning gives thee wings to flee from hell,
Each night a star to guide thy feet to heaven!"



Manufacture Peppermint Oil Added to Florida

(Everglades News, June 21, 1929)
Davie, Fla., June 20.-Mint promises to be a profitable
addition to the long list of products that can be raised
in the muck soil around Davie and elsewhere in the
Florida Everglades, according to J. R. Padrick, operator
of a distillation plant on the Rubison property on the old
Broward road, east of town.
Mr. Padrick has nine acres of mint under cultivation
and recently made a first cutting of 70 tons, which pro-
duced 150 pounds of rectified peppermint oil. Improved
production is assured with the use of fertilier, Mr. Pad-
rick said. A great deal of experimental work is yet to
be done, but the venture is practically assured of com-
mercial success he said.
The distillation plant has a capacity of eight tons a
day and is said to be one of the largest stills of its kind
in the county. Gabriel Solomon is associated with Mr.
Padrick in the enterprise.


Acreage Is Practically Same as Last Year-
Manager Quincy Warehouse Very Opti-
mistic Over Prospects of Season

(Gadsden County Times, July 4, 1929)
The bright leaf tobacco market will be opened in
Georgia and Florida on Tuesday, July 23, and from all
indications the price of the commodity will be satis-
factory to the producer and the purchaser. The acreage
in the bright leaf tobacco section is about the same as
the crop of 1928, but with this comes an unprecedented
demand for the leaf in foreign markets, owing to the
increased habit of cigarette smoking. The principal pur-
chaser of American tobacco is the United Kingdom, with
173 million pounds in 1928, and China, 160 million
pounds, showing an increase of 212 per cent over pre-
vious years. These are the two largest markets for
American export tobacco. The grand total of exports
of American tobacco for the year 1928 is 777 million
pounds. Stocks on many of the European markets are
reported to be low, while stocks of the American manu-
facturers have undergone an immense decrease during
Good Grade Leaf
W. B. Williams, manager of the Quincy warehouse,
states that during his long experience in the bright leaf
tobacco markets, that he has never seen a better grade
of the leaf. The crop is from ten to fifteen days ad-
vanced in maturity, gathering, curing and in readiness
for the market. Much of the crop has been gathered,
and from personal investigation of the barns in Gadsden
and adjacent counties, where the bright leaf is produced,
Mr. Williams states that he is of the opinion that the
best prices ever obtained on the Quincy market will pre-
vail this season.
The Quincy warehouse, with a floor space of over
50,000 square feet, has been placed in first class con-
dition for the reception of the 1929 crop, and from all
indications good prices and satisfied producers and
buyers will be the record of the Quincy market this year.

Domestic and foreign buyers are billed to be on hand
to do the bidding, and the farmer who brings his tobacco
to the Quincy warehouse need have no fear that he will
not be paid the top notch price for his product, says Mr.
Especial care has been given to the gathering, curing
and handling of the leaf in Gadsden and other counties in
Florida where bright tobacco is being cultivated, many
farmers having decided that it is better to omit the trashy
leaves on the stalk and devote their time to the leaves
that are worthwhile. This advice has been tendered by
Mr. Williams, who has taken a keen interest in the en-
terprise from the time the seed beds were sown, the
setting of the plants, the cultivation, priming and curing
of the leaf in the barn.
The market will open July 23 and close September 1,
which is about eight days longer than heretofore. This,
it is claimed, will be an advantage to the producer and
the buyer.
There will be no storage charges on tobacco left at
the warehouse to be sold on future salesdays, and those
having tobacco will not be compelled to sell until the
market is "just right."
Mr. Williams speaks optimistically over the bright
tobacco market for the present season, for the reason
that the grades are superior in many ways to anything
ever marketed on the floors of the Quincy warehouse,
and has no hesitancy in stating that the farmers are
going to receive a fair remuneration for the 1929 crop
of bright tobacco.


William H. Shipley Is Operating Model Plant
Where Chickens Are Raised Electrically

(Eau Gallie Record, June 21, 1929)
Conditions as nearly perfect as human skill and scien-
tific methods have been able to devise, surround and
control the growth of more than 500 chickens ranging
from one day to 30 days in age at the poultry house now
being operated by William H. Shipley, at 210 Stockton
street, in Melbourne.
Fryers and broilers in 10 weeks is the objective of this
poultry raiser. He has constructed a chicken house
which is 50 by 10 feet in size and 6 feet high. It has a
capacity for 2,000 chicks, shipped here when one day old.
The babies are placed in electrically heated brooders
which have automatic controls. The poultry house is
electrically lighted and heated and has a most thorough
ventilating system which prevents any direct draft from
reaching the chicks, and carries away all foul air. Cur-
tains provide shade and screening keeps out all flies and
A weight of one pound has been achieved on the first
shipment of 100, which arrived on May 1. This report
was made on June 1 and the loss averaged 10 per cent.
White Wyandottes have been the breed raised.
Two decks or shelves are built with a width of 36
inches along both sides of this model plant. The first
deck is two feet above the floor. This bottom space will
be utilized for feed bins and a feed wagon on rollers per-
mits the rations .to be easily rolled to each of the 10
pens, which vary from 4 to 6 feet in length.
German peat litter is used, and with the perfectly ar-
ranged ventilation, there is an entire absence of objec-
tionable odors.



Visualizes South Florida as Huge Exotic Garden
Growing Crops Unknown Elsewhere in

(Homestead Enterprise, June 21, 1929)
South Florida, and particularly Dade county, were pic-
tured as a vast tropical garden by Dr. David Fairchild,
noted agricultural explorer, in a talk at the Dade county
courthouse in Miami on Thursday night.
"Is America's agriculture changing?" the speaker
asked, and then quoted the olive's first reception by the
public in his youth, when the mother served them for
the first time in Kansas at a dinner given a certain
board of regents. Many thought them bitter, and wholly
That times are especially propitious for introducing
new commodities certain to be moderately or tremend-
ously profitable for south Florida growers was revealed
by a brief resume of the first dawn of a new attitude
toward "outlandish" fruits and vegetables in this country.
When the olive first appeared on the tables of wealthy
Americans, stern, Puritanical, plain-living views prevailed,
was shown. People were partial to ham and eggs, bread,
molasses, potatoes. Grapefruit was unknown. Raisins
and oranges were a luxury to be "indulged in." In spite
of an almost hostile complex prevalent, without publicity
or concerted effort as with the papaya recently, the
nation-almost the whole world-adopted a long list,
given by Dr. Fairchild, to the Miami Daily News:
Celery, olives, almonds, pistaches, pimentos, tobasco
sauce, New Zealand spinach, Rockford melons, lima
beans, honey dew melons, artichokes, dewberries, Logan
berries, cranberries, the cultivated blueberries, Japanese
plums (Burbank), bean sprouts, chop suey with bamboo
shoots, water chestnuts, sprouted beans and soja or soy
sause, Japanese persimmons, broccoli, Chinese cabbage,
the dasheen, grapefruit, the mango, avocado, the papaya
and chayote.
"Alfalfa's advent changed Kansas from a mortgaged
state into a creditor state in 20 years," he said. This
came into the United States by way of the padres in the
California missions. "Introduction of the orange in
California made millions for it. The grapefruit has
built civilizations in Florida and south Texas. Sultana
seedless grapes in the Fresno region created a civilization
in a valley where the temperatures go to 119 F. Intro-
duction of the Brazilian rubber tree into the orient was
the greatest single event in its history."
The speaker especially stressed the need of more
tolerance in the attitude of all toward new food products,
since "it is easier to find faults or reasons for not eating
them than to discover advantages."
"Parmentier had the encouragement of his sovereign
in the introduction of the potato. The pope took a hand
in its dissemination. We can help immensely by serving
the new foods and getting others to serve them. Until
a new food has been served by thousands its real value
cannot be determined, and the economies of its culture
cannot be ascertained.
"Some of the principal advantages do not come until
one gets into mass production, this coming about only
when general intolerance has been overcome, and a new
interest displayed in new plant foods.
"We are surrounded by more new plant possibilities

than any other spot in the world, because we have not
only the plants, but the public. Any tropical island
might have the plants-and no public to use them.
England might introduce the mangosteen, but how would
it advertise it?
"This area is peculiarly one in which this kind of work
can be done, for the whole south Florida field is still un-
crystallized. It is all so new and unfinished, and there
are so many people who are looking about for something
new to go into, and who want to be out of doors."
Among vegetables which are new, the dasheen is prob-
ably best known, although only a comparative few have
tried it in the home, or commercially. This, the speaker
explained, was somewhat hindered because the dasheen
is dryer than the potato, and "took so much butter."
In the Fairchild home its popularity was expedited by
serving drawn butter, when it appeared as a "mashed
potato dish."
But the dasheen is apparently far superior to the lowly
potato in innumerable ways, lending itself to many forms
of cookery and serving, not the least being in the form
of "chips" or crispettes, especially when cut criss-cross
with a fluted knife arrangement, now a household article
in many homes.
At Callahan, Fla., an extremely successful attempt at
raising and marketing it economically has been made,
something like 14 carloads having been sent away re-
cently, future sales "backed" by cooperative forms of
publicity, in a small way similar to the propaganda put
out by the California citrus and raisin associations. Edi-
bility descriptions read as follows:
"Why not order a sack of this delicious vegetable?
There are many ways to prepare it. Crisped, it is far
more delicious and attractive than potato chips. Riced
and served with drawn butter, it is as nutty as the chest-
nut. Baked, it has more flavor than baked potato. Help
to build up this new agricultural industry in the south.
A $2 sack is enough for a thorough test of this new
The following descriptions and sidelights on dasheen
possibilities were clipped from a magazine. They were
written by Dr. Fairchild:
The dasheen is an aroid, Colocasia esculenta, related
to the elephant ears of our flower beds. The edible parts
grow underground; one eats the large central corm and
also the smaller curved cormels that sprout from its
Dasheens, like potatoes, can be cooked in a variety of
ways. They make a delicious salad when boiled and
diced and mixed with mayonnaise, but perhaps they are
nicest of all when made into fluted crisps, to be eaten
with the fingers like crackers.
Mrs. James Jardine, wife of the secretary of agricul-
ture, in acknowledging some crisps sent her, said:
"I used some on my tea table Wednesday afternoon.
The ladies thought them very good and superior to the
potato, as they are so free from fat."
Mrs. Alfred Mitchell, a sister of Louis Tiffany and
mother-in-law of Senator Bingham of Connecticut, who
is a winter resident of Miami, writes:
"Can you tell me why dasheens are not more known
and appreciated in Florida? I was fond of the taro, the
Hawaiian Island food, and since you told me that the
dasheen of Florida is the same thing and I could cook it
in the same variety of ways, I have never been without
a supply.
"Curiously enough, not only my northern guests, but
those who have lived in Florida much longer than I have,




seem at my table to consider it a new and delightful
food, and ask me where they can get it.
"I cannot understand why it is not more used, and
why the hotels, which like to present novelties on their
tables, do not know dasheens."
The best varieties of dasheen were introduced by the
office of foreign seed and plant introduction of the de-
partment of agriculture and distributer throughout the
southern states. They grow well in Florida, Alabama
and Texas, but, so far, the finest texture and flavor is
produced on the deep sandy soils of northern Florida.
At Callahan they have been so outstandingly successful
that the growers have formed a little dasheen association,
the first of its kind in the world.
No experimental epicure can fail to be interested in
helping to establish this new plant industry on a paying
Dr. Fairchild and Edward Simmonds have been identi-
fied with tropical plant introduction in this section for
about 30 years. The small Brickell hammock experi-
mental garden, now superseded by the one at Chapman
field, had thousands of plants almost "poured" into it,
he said. A recent typewritten list, received by him from
Washington, disclosed that something like 75,000 differ-
ent plants were brought in from other countries in that
time. The majority of these were tropical in nature, and
were as a consequence sent to Miami.
Not all of the plants were successes, he pointed out.
That a mere half or whole dozen, out of the entire list,
is capable of bringing into south Florida returns each
year easily totaling a hundred million dollars, few real
growers familiar with the possibilities of things like
avocados, mangoes, grapefruit, strawberries, will ques-
At the meeting Dr. J. B. Tower gave the writer just a
brief insight into mango possibilities alone, after display-
ing a specimen of the Haden variety grown on his place,
easily as large as a moderately big grapefruit. From 20
trees this year he received, on the tree, over and above
all expenses, $400, he said. This is not, however, an
unusual price. Avocados pay as well, and vast acreages
are being planted to this crop in the Homestead area,
he said.
A partial list of exotic and other fruit and vegetables
with which the plant introduction garden "has just be-
gun to experiment," includes the following:
Bael fruit, telefairia pedata, ilex paraguayensis, eleo-
charis toberosa, the water chestnut, zizania latifolia, a
water rice vegetable, agati grandiflora, dolichos lab lab,
cacara erosa, tropical yams and the waw-waw arracacha
of Venezuela, ipomoet reptans of Canton, CheeKoo
(Sagittaria chinensis), benincasa cerifera, jatropa curcas,
looked upon with suspicion as possibly poisonous, jack
bean (canavali), pacaya palm, mannibot utillissima, do-
lichos lab lab, canavali gladiata, jatropa urens, the chaya,
Talinum triangulare, the talinum, agati grandiflora, the
agati and dolichos lab lab, the bonavist bean.


(Florida Commercial, June 28, 1929)
Jacksonville.-The new $200,000 home of Russell Mc-
Phail's chocolates will be ready for occupancy by Sep-
tember 1, Jack McPhail, an official of the company,
The new plant, which is being erected at the foot of
the Lee street viaduct, will house 100 employes.


"No Closed Season" for Delicious Meat Due to
Sweet Feeds, Claim

(Miami News, July 7, 1929)
T. J. Fox, owner of the Southland Rabbitry at 2120
N. W. 42nd St., has apparently taken the initiative in
developing the foundation of the business, rabbits for
meat. He breeds mainly Red and White New Zealands,
possibly today the most popular in the United States as
utility rabbits. The white breed, during the past year,
has risen to additional prominence in the Miami vicinity,
since from such pelts is derived extra revenue, somewhat
greater than from red or partly-colored skins, which are
not as popular with buyers or dyers.
Mr. Fox prefers fryers of about two and one-half
pounds, he said. He has gradually built up a large buy-
ing clientele among hotels and restaurants at Miami
Beach and in Miami, finding during the season that he
could not supply the demand. To fill orders which at
such times came almost without solicitation, he began
to dispose of a friend's stock occasionally, as an accom-
modation, his selling field widening constantly as
Miamians became "rabbit conscious" and ate them regu-
With the approach of summer many forgot that there
is no closed season for domestic rabbits, which are fed
with sweet grains and alfalfa hay, so that the demand is
not quite as brisk as formerly. Many breeders are taking
this opportunity to build up their herds; others would
sell some of their young stock in order to make expenses,
so that this exceptional meat may now be had at an
extremely reasonable price, and cheaper than would be
possible in the tourist season.
It is extremely economical, and is all white, similar to
chicken breast, with really no dark meat. Dietitians
recommend it because of its high nutritive value plus
easy digestibility. The rabbit is one of the cleanest of
all our domestic animals, eating only clean food. They
are bred under the most sanitary conditions, especially
in the south Florida district, Mr. Fox said.
Miami housewives will be interested in knowing that
when they buy a dressed rabbit, they are getting some-
think like 26 per cent more actual food than when they
buy the same weight of dressed chicken. To prepare
good food, economically, is usually the aim of everybody
that cooks, from the woman in her kitchen, to the chef
in some Miami Beach or Magic City restaurant.


(Florida Commercial, June 28, 1929)
Bradenton.-Production of sound motion pictures will
start in about four weeks at the studio located in Sun
City, several miles north of Bradenton and southwest of
Tampa, recently acquired by the Roseland Pictures Cor-
poration of New York City, according to an announce-
ment made by Frank P. Gattieri, secretary to the presi-
dent of the corporation.
Final preparations before bringing a company of New
York performers on location to begin actual work, are
being completed by Mr. Gattieri. Recent work com-
pleted includes the construction of soundproof floors and
roof on the present studio.





(Florida Commercial, June 28, 1929)
Jacksonville.-A fleet of six yachts, manufactured in
Jacksonville, set out recently on a 1000-mile trip to New
York via inland and ocean routes.
Aboard the yachts were 25 persons, including owners,
guests and members of the crews.
Frank P. Huckins, president of the firm manufacturing
the yachts, led the flotilla out of Jacksonville with the
flagship "Pilgrim."
Other cruisers in the fleet are the "Starjak," owned by
Earl M. Wilson, Scarsdale, N. Y.; "New Moon," owned
by E. Allen Wood, Greenwich, Conn.; the "Ariel," owned
by A. G. Wright and B. J. Hazelton, Toledo, Ohio; the
"Minim," commanded by Don M. Barnett, local banker,
in the absence of its owner, David M. Goodrich, New York
tire manufacturer, and the "Tescildot," commanded by
Henry S. Baldwin, Brookline, Mass.


Farmers Receive More Than $3,000 for Products

(Ocala Banner, June 28, 1929)
Nearly six tons of poultry was purchased and prepared
for the market by the poultry division of the Southland
Creamery Co. here during thirty days ending June 25th,
according to W. L. Trimble, manager. For these 11,633
pounds of chickens-most of them fryers-farmers of
the Ocala trade territory have been paid an average of
28 cents a pound or about $3,250-more than $100 a
Thus a few figures show the tremendous strides that
the Southland Creamery has made in the poultry field
in the year it has been engaged in that work. Little
wonder, Ocalans think, that Horace L. Smith, secretary
of the chamber of commerce, should smile with satisfac-
tion at an outstanding enterprise that is benefiting the
community. Little wonder that Mr. Trimble, who, with
C. Jensen, is responsible for the work, should be prideful
when taking a visitor through his plant.
Over 300 Chickens Daily
The season is in full swing for the Southland
Creamery now, with 300 to 350 chickens a day being
taken into their plant near Tuscawilla Park-which is
Ocala's miniature stock yards and slaughter house-daily.
Until August the season will be in full swing, according
to Mr. Trimble. The commercial fryers are coming in
now, he says, and they will be followed by the commercial
hens. Then, during the late fall and winter, the hun-
dreds of pounds of chicken meat in storage will be dis-
posed of.
The process of receiving and preparing the chickens is
an interesting one to the outsider. Before they are pur-
chased J. Heuer, an expert imported from Minneapolis,
inspects the chickens to make sure they are healthy.
They are then fed on Southland buttermilk and mash,
being allowed to fatten. Then they are called to their
death when they are taken into the slaughter room, to
have their jugular vein cut in a neat, precise way. With-
out a squawk or flutter they die and are picked. The
killing and picking takes thirty seconds. Other pickers
take them in hand and thoroughly dispose of all feathers.
Thence to the chilling room they go. Here they are
kept for 24 hours to be chilled in a temperature that,

compared to the 80 or 90 in the shade outdoors, is very
chilly. They are carefully graded and prepared for the
Finally, the ready-to-eat chickens are now either sent
to the market or put in cold storage, to be left until next
winter. In this storage room-these are the cold facts,
believe us-the temperature is kept at zero or below-it
was eight below Wednesday. This does not detract from
their sweetness or tenderness, says Mr. Trimble, but
rather adds to it.
Thus operates an enterprise that, judged by time,
should be in its swadling clothes, but judged by achieve-
ment is a robust youth.


(Ocala Star, July 4, 1929)
A new industry for Ocala was inaugurated this week
with the opening at 10 West Fort King avenue of the
Ocala Mattress Factory. E. L. Palmer, who is manager
of the factory, comes to this city from Lakeland, where

he started the Palmer Mattress Company four years ago,
building up a business which he valued at $12,000 when
he sold it out a short time ago. He is an expert in his
line, having followed the trade for the past 20 years,
15 of them in Jacksonville, where he was employed in the
largest factory of this kind in that city.
Manufacture of cotton mattresses for the trade, and
the renovating of mattresses of all grades will constitute
the special activities of the new factory, and he has
already done considerable work for some of the local
furniture houses of the city who have desired repossessed
goods made over. Later as the business grows he plans
to install machinery for making hair, moss, excelsior and
all other grades of goods. In his renovating department,
Mr. Palmer is giving one-day service, taking mattresses
from the home in the morning and returning them en-
tirely made over like new that evening or the next day.
In addition to making and renovating mattresses, he is
prepared to turn out chair and settee cushions, restuff
upholstered furniture, and renovate pillows and other
articles of this kind.


Date Changed from July 28 to July 23-Leaf
Looks Good Here

(Columbia Gazette, July 9, 1929)
Much of the crop in Columbia, Suwannee, Alachua
and Hamilton counties has been gathered, and from
personal investigation of the barns in Columbia and ad-
jacent counties, the Gazette's agricultural reporter states
that he is of the opinion that the best prices ever obtained
will prevail this season and that on the whole there will
be a high average grade of leaf.
The bright leaf tobacco market will be opened in
Georgia and Florida on Tuesday, July 23, and from all
indications the price will be satisfactory to the producer
and the purchaser.
The acreage in the bright leaf tobacco section not only
in Columbia county, but all over the bright leaf belt is
about the same as the crop of 1928, but with this comes
an unprecedented demand for the leaf in foreign markets,
owing to the increased habit of cigarette smoking.



(Columbia Gazette, July 4, 1929)
That there will be a large acreage planted to beans in
Columbia county this fall is indicated by the returns of
a recent questionnaire sent out by the chamber of com-
merce. The object, according to Secretary Karstedt, is
to get enough acreage planted so shipments can be made
under refrigeration in carloads.
Growers are signing up for from one to fifteen acres
each, and the following is a partial list of those who will
plant larger acreages:
L. Bryan, D. M. Feagle, G. B. Milton, J. V. McCall,
W. E. Cuchman, J. H. Bryan, R. E. Wright, J. V. Cox,
D. L. Means, Guy Williams, W. L. Witt, R. D. Stone,
Claude Adams and Horace Tompkins.
Farmers who are interested in planting beans this
fall are requested to leave their names at the chamber
of commerce, as it is necessary to arrange to get the
seed at the lowest price.


Hailed as Important Industry for This Section-
H. C. Squires Gets First Cream Check

(Holmes County Advertiser, July 5, 1929)
H. C. Squires offered the first batch of cream at the
Bonifay cream station today. Indeed it was the "test
batch" for the fine new outfit. R. D. Gregory, J. T.
Evans and Martin Harrell, employees of N. D. Miller,
were interested observers as some one or more of them
will probably be in charge in receiving and testing cream
from now on.
The installation of machinery and instruction in test-
ing was given by Mr. Searcy, representing the Land-O-
Sunshine Creamery Co., of Monticello. This company
will buy the cream and collect from the various stations
by truck, calling at Bonifay on Wednesday and Saturday
of each week. Instruction will also be given to patrons
as to the care and operation of separation as well as the
proper care of milk and cream. The testing outfit is a
standard "Babcock Tester" and all other equipment is
the best. A separator is on exhibition and Mr. Miller
will have them for sale.
Mr. Squires received 42c a pound for his butter fat
and his check amounted to $5.48. This was the cream
from four milkings of his herd. He has nine scrub cows
on range pasture and moderate ground feed. This rate
would mean $19.18 per week. Mr. Squires was very
well pleased and feels that these figures show him a clear
profit, even on high priced feed, not to speak of the
bigger profit to be realized from the feed value of the
skimmed milk for calves, hogs, and chickens. He also
sees largely increased profit from cheaper feed grown on
his farm and procured in local markets, also from in-
creased productions brought about by the development
of a real dairy herd. He feels confident that there are
nice profits in sight with no possible chance to lose.
There was an attendance of interested farmers at the
opening test. There is every indication of a rapid in-
crease in the number of dairy farmers from now on.
Indeed there are several ready to begin at once. The
station will be open to receive cream twice a week.
Those having refrigeration of some kind in their homes
will be able to get along with one delivery a week. The
quality of the cream will not suffer from this plan even in
the warmest summer weather. Those who have no re-

frigeration, however, will find it necessary to deliver
twice a week.
Cream days will be Tuesday and Friday of each week
until further notice.
A long road lies ahead of the dairy procession in
Holmes county, but we're on the way. The fact that the
project is so favorably launched and facing such bright
prospects at this time is due to the foresight and enter-
prise of two of our citizens more than to any other cause.
N. D. Miller, local merchant, and C. A. Prim, cashier of
the Bank of Bonifay, have had the vision and the courage
to put thought and action into the thing. In their posi-
tions as merchant and banker, respectively, they have
been in position to do this thing effectively. Mr. Miller
had made considerable financial investment already. The
most optimistic do not expect the venture to go big at
the start; it will take a long time to build up a really
profitable business, but such is sure to grow. Along with
our enterprising county agents these men deserve the
thanks of the public.


(Times-Union, July 4, 1929)
From the secret caverns of the Gulf of Mexico, Tarpon
Springs realizes an annual income of more than one
million dollars from sponges. So great has this industry
become in the last ten years, that Tarpon Springs today
is the world's leading sponge market. The Tarpon
Springs Leader says canning factories, packing houses
and industries of a like nature also add to the wealth of
this progressive West Coast city. Among the latest in-
dustries to locate in Tarpon Springs is a turpentine
factory which is calculated to add considerably to the
annual income of the city. Tarpon Springs is also one
of the state's leading fishing centers, and caters to thou-
sands of anglers yearly supplying facilities for both
fresh and salt water fish. Another new industry for
Tarpon Springs is a plant for cutting and shipping the
filet of fish. This plant has only been in operation for a
few weeks and is already doing a business that runs into
hundreds of dollars monthly. This filet of fish is shipped
to the big hotels and restaurants throughout the south.
With the Gulf of Mexico and the Anclote river literally
at her back door, and Lake Butler, an eight-mile-long
body of fresh water boasting of thousands of black bass,
speckled perch, warmouth and bream, Tarpon Springs is
nationally known as an anglers' paradise. The city also
contains dozens of modern stores, public buildings and
churches, and some of the finest and most modern resi-
dences in the state are to be found there. Another big
booster for Tarpon Springs and one that has done a
great deal to put it on the map is the Tarpon Springs
Leader, edited by the talented Jay H. Hennig and his
brilliant and accomplished wife.


(Orlando Sentinel, July 1, 1929)
C. R. Ryan, manager of the Central Florida Poultry
Producers Cooperative Association, announced yesterday
the first quantity shipment of Central Florida eggs by
the association to New York City.
Fifty cases of the eggs were sent by express to the
Beatrice Creamery Company, manufacturers and distribu-
tors of Fox River butter, a well known dairy product in
New York state.



Expect 25,000,000 Sprays to Be Shipped by

(Clearwater Sun, July 7, 1929)
Growers of plumosus ferns in Lake, Seminole, Polk,
Putnam and Volusia counties will start sales operations
under their new cooperative marketing plan on November
1, according to a special telegraphic dispatch to the Farm
and Grove Section from Julian Langner, organizer, who
has just completed the association set-up. Mr. Langner
estimates that the Plumosus Growers Cooperative will
market 25,000,000 sprays during the coming season.
The new association has signed up 272 members, con-
trolling 324 out of the 523 acres in the counties named
above. The organization committee unanimously de-
cided to proceed with sales operations this fall.
In his telegram Mr. Langner said: "I consider this
the greatest victory for cooperative marketing in this
state in the past decade. Never before have the plumosus
producers been brought together in a central marketing
agency with such definite cooperative aims. It will be
the policy of the association to work out absolute stand-
ardization of grade and package, and they will deal ex-
clusively with the established wholesale trade."


(By W. E. Mann, in Bradenton Herald, July 7, 1929)
It no doubt will be information to a large number of
Herald readers to know that the raising of rabbits for
commercial purposes in this county is attaining a mag-
nitude which will soon give it a prominent place among
our new industries.
While the writer did not attempt to visit all the rab-
bitries of the county, he was privileged to inspect sev-
eral of them through the courtesy of Dr. C. W. Larra-
bee, who piloted him around two afternoons last week.
Dr. Larrabee's interest in rabbit culture is well known
from the extensive scale upon which he has operated for
several years. At present his holdings number over 400.
New Zealand Reds predominate, although he has quite a
large number of New Zealand Whites. The doctor has
several prize winning registered rabbits for which he
has refused fancy offers.
Another plant having more than 400 rabbits at pres-
ent is the K and S Rabbitry, located on the Tamiami
trail, south of Parish. Messrs. Kay and Scritsmeir are
the owners of this plant, and they have several varieties
of rabbits, but they are specializing in American Silver
and the White Bevern. The latter variety is distin-
guished by having blue eyes instead of pink, as most
white rabbits have. The fur of the Bevern is especially
fine. In the hands of a skillful furrier, this fur often
becomes, on the market, the beautiful ermine, so coveted
by well-attired ladies. Likewise the fur of the American
Silver rabbit is easily convertible, for selling purposes,
into Silver fox, a highly prized fur. Be it understood,
however, that these remarkable transitions always occur
after the pelts have passed out of hands of the original
C. A. Hill has quite a rabbitry on the Palma Sola loop.
While his stock at present numbers only about 75, he is
increasing the number of his hutches, so that he will
be able to house over 500 rabbits without undue crowd-

ing. He is specializing in New Zealand Whites at pres-
ent, and has some beautiful specimens.
From a commercial point of view, one of the largest
rabbit producers in Manatee county is Mrs. G. M. Alle-
man of Oneco. She has at present over 350, New Zea-
land Reds principally. She has a large trade with Tampa
dealers, besides selling in local markets.
The Chinchilla variety of rabbits is featured by Miss
Lena Reynolds at her rabbitry, located southeast of
Bradenton. She has about 80 now, some of which are
prize winning types.
Among smaller producers having from 20 to 85 rabbits,
which deserve mention, are C. Hildebrand, Palma Sola,
and E. R. Swafford, Bradenton, president and vice-presi-
dent, respectively, of the Manatee County Rabbit Associa-
tion. Also J. R. Michael, Bradenton, and Mrs. Adams
and Mrs. Cora Collins of Oneco, and W. P. Boggs, Palma
Sola, and C. C. Marble, Bradenton. The Airport Rabbitry
on the Tamiami trail east of Ellenton, and the Crescent
Poultry Farm, south of Bradenton, are getting into the
industry on quite a large scale also.
Like every other industry, the outstanding problem is
in marketing the meat. Here success seems to lie in
creating a demand by educating the taste of the consum-
ing public for this kind of meat. This has been done to
a remarkable degree in California. Some idea of the
demand in Los Angeles may be gotten from the fact that
recently the market report for that city stated that there
was a shortage of 45,000 rabbits on that particular day.
An optimistic spirit is noticeable among the rabbit
growers of the county. The recently organized associa-
tion, which meets at the Bradenton municipal pier build-
ing every second and fourth Monday evenings, offers a
splendid opportunity for an interchange of ideas upon
all phases of the industry, and will, no doubt, stimulate
a healthy interest in this growing business. Every rabbit
raiser should be a member.


(Dade County Times, June 14, 1929)
More than 300,000 pounds of fish and shrimp were
shipped from Cocoa by express since December 1, 1928,
to the first of May. According to Manager Murrell of
the express company, two-thirds of the fish and shrimp
shipped from this point were from the Canaveral section,
where a fishing port is being established.
Mr. Murrell states that a large number of barrels of
fish and shrimp went to Florida markets from this point
by motor truck and that eight carloads were shipped.
Reduced to barrels of fish and shrimp sent to northern
markets by express and freight from Cocoa since De-
cember will total over 2,000 barrels.


(St. Petersburg Times, July 3, 1929)
Manufacture of Youthmould underwear and corsets
has been started in St. Petersburg by the Youthmould
Company, 640 Twenty-sixth avenue South. Mrs. J. C.
Porter, owner of the new ladies' garment company, re-
cently returned from Cincinnati and New York, where
materials were purchased. Production started July 1.

Any time of the year is a good time for making war
on house flies. Swat them any and every way to kill



Exports from Florida in 1926 Were $50,860,904
and Imports $27,306,991-Expended for
State Highways from 1915 to 1927
Over $65,000,000

(Lake Wales Highlander, July 5, 1929)
"Florida leads the nation in the production of:
"Grapefruit, celery, fullers earth and phosphate (84
per cent of the United States production), and in the
following winter-grown crops:
"Tomatoes, snap beans, eggplants, cucumbers, peppers
and Irish potatoes.
"Farm income of Florida, 1927:
"Field crops, $16,036,000; truck crops, $13,967,000;
fruits and nuts, $50,692,000; livestock, $5,885,594; poul-
try and eggs, $11,720,087; dairy products, $12,619,319;
miscellaneous crops, $6,427,019. Total, $135,347,019.
"The fruit and truck, grown on 287,501 acres, realized
$1,834,216, or the equivalent of $285 income per acre.
"Total federal taxes, 1927, $44,483,095.42, or 032.64
per capital.
"Average rainfall, 51:9 inches (93 stations); average
temperature, 72 degrees.
"Exports from Florida, 1926, $50,860,904; imports to
Florida, $27,306,991.
"Population, estimate, September 30, 1928, 1,300,000;
assessed valuation, 1917, $322,216,072, and 1927, $727,-
821,318, or over 125 per cent increase.
"Mileage of railways, December 31, 1927, 8,220.63;
railroad improvements and new lines from 1920 to 1927,
$142,198,557; tonnage hauled by railroads in Florida,
1927, 27,666,106; tonnage hauled by ships in Florida
ports, 15,000,000.
"Mileage of hard-surfaced roads, 7,345; expended for
roads, 1915 to 1927, by State Highway Department,
"Total buildings contracts, 1923 to 1927, $890,537,900,
or $176,107,580 per year.
"Resources of banks, 1927, $518,438,829; value of
manufactures, 1925, $267,009,159; value of minerals,
1926, $20,274,489."-State Agricultural Report.


(St. Petersburg Times, June 30, 1929)
A new industry-the making of Florida Liniment-
which will carry the name of St. Petersburg throughout
the United States through the distribution and advertis-
ing of the product, is being operated by H. B. Black-
wood, local man, at the temporary headquarters, 424
Fourth street North. At present the liniment will be dis-
tributed only through local drug stores, but later the
product will be sent to all parts of the country for retail.


Employes of the W. and W. Pickling and Canning
Company at Graceville have been busy for the past month
buying and salting cucumbers which are brought in each
day by the farmers of that section. This firm, which is
a northern concern, has contracts with local growers for
the cucumbers on two hundred acres which is taken in
one and two-acre tracts, says the Graceville News. Up
to June 22 approximately seven thousand bushels of

cucumbers had been brought in, which netted the growers
an average of $1 per bushel. The sale of cucumbers has
put much money into circulation in Graceville and gives
the farmers an early crop which comes in just before
watermelons are ripe. The cucumbers are used as dill
pickles. Graceville is also one of the largest watermelon
shipping centers in the United States. Hundreds of cars
of this luscious fruit leave there annually for northern


State Department Gives $102,547,746 as Record
for Twelve Months of 1926-27

(Times-Union, June 28, 1929)
Tallahassee, June 27.-(A. P.)-Florida farm produc-
tion for July, 1926, to July, 1927, had a valuation of
$102,547,746, the State Department of Agriculture an-
nounced. Of that amount, $25,353,235 was realized from
field crops.
The percentage valuation of the total production in-
cluded 25 per cent for field crops; truck, 11 per cent;
fruit and nuts, 35 per cent; live stock, 5 per cent; poultry,
3 per cent; eggs, 6 per cent; milk and butter, 10 per
cent, and miscellaneous, 5 per cent.
In field crops, the valuation percentage was divided as
Cotton, 7 per cent; corn, 25 per cent; oats, 3 per cent;
Irish potatoes, 17 per cent; sweet potatoes, 8 per cent;
syrup, 4 per cent; peanuts, 18 per cent; tobacco, 5 per
cent, and all other crops, 12 per cent.
In another compilation made by the department, it was
found that, among the first ten counties ranking in area,
acres in cultivation, improved pasture and timber, Dade
county was first in area; Jackson in acres in cultivation;
Alachua in improved pasture, and Franklin in timber.
The standing of the other nine was:
Area, Palm Beach, Collier, Polk, Marion, Broward,
Osceola, Hendry, Walton and Volusia, in the order named.
Acres in cultivation, Columbia, Jefferson, Alachua,
Madison, Suwanne, Marion, Holmes, Gadsden and Leon.
Improved pasture, Levy, Duval, Jackson, Hillsborough,
Orange, Sumter, Polk, Clay and Lake.
Timber, Martin, Gulf, Bay, Marion, Manatee, Jackson,
Orange, Leon and Hamilton, all in the order named.


(Florida Commercial, June 28, 1929)
Winter Garden.-A tract of more than 1,000 acres of
raw land in the vicinity of Montverde has been bought
by northern parties, with a view to planting one of the
largest vineyards in central Florida this winter. The
purchase was made from E. E. Truskett, of Mount Dora,
and J. W. Hunter of Tavares, who were majority own-
ers of the tract, and who are both veterans in the grape
industry of this section.
Representatives of the buyers have been on the ground
a month watching the movement of the 1929 commer-
cial grape crop, which is now rolling in carlots out of
No. 2 zone. The crop within No. 1 zone will be put into
grape juice, extracting plants having been installed.

Approximately one-half of all the cattle in Illinois are
milch cows, with an estimated value of nearly eighty
million dollars.



(St. Petersburg Times, July 3, 1929)
Machinery and material to be used in the manufac-
ture of spark plugs by the Leonard Spark Plug Co., Inc.,
have been arriving in St. Petersburg regularly the past
few weeks, and the new company will begin operation
just as soon as one more lot of material arrives, accord-
ing to George M. Bilger, a member of the board of
directors of the organization.
All of the machinery has been installed in the plant at
Twenty-first street and First avenue North. Five of the
most skilled mechanics in the south have assisted the
inventor, C. E. Leonard, in installing the machinery,
states Mr. Bilger, and will be connected with the or-
ganization permanently.
Three types of plugs will be made at the local plant,
according to Mr. Bilger. The spark plug for airplanes
will be made and assembled here, while the auto plug will
be largely assembled at the local plant, with the marine
plug about half and half.
Patents are pending on this new type of high compres-
sion spark plug, which is the fruit of many years of
effort and research on the part of Mr. Leonard.
Actual operation and manufacture will begin this week,
announces Mr. Bilger, who says that the outlook for the
success of the organization is very, very favorable.


(Ft. Myers Press, July 1, 1929)
A $50,000 company has been organized in Fort Myers
by a progressive group of business men and citrus grow-
ers for the purpose of establishing a grapefruit can-
nery. The new company will be known as the Tropic
Fruit Products, Inc., and a substantial plant will be built
to can grapefruit juice and pulp.
Harry M. Stringfellow, of Pine Island, is chairman of
the board of directors, and Richard K. Haldane, of Fort
Myers, is president of the company. W. W. Raymond,
of Owanita, is vice-president, and Walter C. Bentz is
secretary and treasurer. Among the backers of the new
industry is Graham L. Wilson, Pineland developer, who
has subscribed for a large block of stock and is en-
thusiastic over the possibilities of the cannery.
Construction work on the canning plant will start at
once and the cannery expects to operate during the
1929-30 fruit season, arrangements having been made
with local packing houses for grapefruit. The plant will
employ more than 60 persons and operate over a six-
month period every year. The first unit of the plant will
be for the preservation of grapefruit juice and the
factory plans call for the addition of cannery units as
the demand for grapefruit products increases.
Will Be Show Place
The organizers of the Tropic Fruits Products expect to
make the Fort Myers cannery a show place with the
latest equipment and a sanitary process of preservation
which saves not only the food value of the grapefruit
but assures efficient and sanitary operation. The plant
will utilize fruit that cannot be shipped on account of
size and will mean a great saving to growers and packing
The officers of the company are well known in Fort
Myers. Mr. Stringfellow is chairman of the county

commissioners and president of the Fort Myers Citrus
Growers Association, owning a large grove on Pine
Island. Mr. Haldane is a banking executive of 25 years
experience and a former city employee. Mr. Raymond
is manager of the Owanita Citrus Growers Association
and has served as a director in the Florida State Citrus
Exchange. Mr. Bentz was one of the founders of the
Tropical News and has been a South Florida booster for
many years.
The organizers have spent several months gathering
statistics and expert advice before making their plans
and expect everything to be in readiness for the fall
season. An experienced superintendent will be employed
to operate the cannery.
An issue of $48,000 worth of preferred stock will be
available to Fort Myers investors with a bonus of com-
mon stock for the first investors. W. A. Sheppard is
attorney for the new company and he prepared its orig-
inal charter and incorporation papers.


(Florida Commercial, June 28, 1929)
B. C. Forbes, recognized authority on business and
finance, recently said this about Florida: "Personally,
I'd sooner invest in carefully selected Florida real estate
at the bargain prices now ruling than in Wall Street
stocks, which have been dizzily boomed."


Construction of seven tourist cottages at the King
Cole Hotel, Miami Beach, has been started by William S.
Green, to whom the contract was awarded by the owning
company. It is planned to have the work completed by
November 1. The Miami Beach Sun says the King Cole
cottages will be similar to those at the Nautilus, one of
the largest Fisher hotels in the Miami section. Each
cottage will contain from three to five rooms. They will
be leased to tourists for the winter season. Construction
of extra cottages, a swimming pool and other bathing
facilities at the Flamingo and Nautilus hotels will be
started within two weeks, according to the Sun. The
major portion of the work will be done by the Fisher or-
ganization. The Sun is very proud of the building record
established by Miami Beach since January 1, which
eclipses any other city in the state.


(Times-Union, July 2, 1929)
Opening of a new clay field in the Brooksville territory
is announced by the Florida Portland Cement Company
of Tampa. This company draws most of its raw mate-
rial from Brooksville. The first carload from the new
deposits was shipped June 5. The new property em-
braces 100 acres, of which about twelve acres have been
developed. It is stated that the available supply will
last the plant twenty-five years. A spur railroad line
a mile and a half long has been built to the clay field
from the Seaboard Air Line railroad. The Tampa plant
uses about 400 carloads of rock and clay a month with
one car of clay to four of rock. Over forty men are
employed at the rock pit and the clay field near Brooks-
ville. This industry brings in considerable money to the
merchants of the city, the Brooksville Herald says.


University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs