Jflortba 3ttteflR t
PUBLISHED SE MI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
Vol. 2 June 6, 1927 No. 1
Table of Contents
Birthday Number (Editorial)...............Kissimmee Factory Builds Fine Boats ............. .. 9
Birthday Number (Editorial) ......... ..................... 1 Florida, The Market Basket ....... 9
Production of Electric Power by Public Utility Power Paradise Melon Grower to Sell Seed...... ........ 9
Plants in United States.... ....... ..... Florida's 'Cucumber City'. ...... ....... .... .... 9
Telephone Growth 2.Cucumber Crop Record Hun Up 10
Telephone G row th ................................... ........................... ..... Cucum ber Crop Record H ung Up ...... ... ..... .... .. 10
Tampa Up Five Million More in March........... .. Florida W watermelons Bring $2,000 Car ............................. 10
Florida Income ............ ....... ..3 Reasons Why Florida Lays Claim as Summer Resort 10
W e N eed Industries ..... Straw berry H history ...................... ........................ ............................. 10
O ld Fallacies ................. ............ ...... .. ...... ... ...... ... M elon Season O opening Early .... ............... ... ... 10
Statement of Ownership and Color of Farmers in Florida in Mid-Summer ... ........... 11
Several Sections of Florida.... 4 Florida H as A ll ................................ ............. ...... 11
Floridians' Savings Average $136.00. 4 New Industry W ill Flourish ....................... ........... 11
Lots of Little Factories............................ ........ ... -- 4 Polk County Gives W world a Rich Earth .............. ...... 12
A New Industry for Labelle..... .... Florida Research 12
A N e Pwe Industry for LabelIe ... ...... ...... ... .. .......... ... 5 F lorida R research ............ ................ .. .... ......... .... ... 12
New Port Richey's Newest Industry ......... .. 5 Portuguese Steamer Leaves with Cargo............................ 12
Print Paper Made from Southern Pine .... 5 What Makes Florida Popular ........... ... 13
St. Petersburg Engraving Firm Plans Plants 6 Iron Works Flourish ......... .. ...... ........... 13
Pineapple Leaves Make Silk. .... .. 6 New Industry for Hialeah .. ........ .... 13
Local Tile Product Now in Demand........... 6 Furniture Manufacturing on St. Andrews Bay.. 13
Swisher Company Announces Program 6 Clothing Manufacturing Added ...... ......... 13
Only a Sample of What Can Be Done..... 6 Florida May Secure Manufacturing Plants 14
Grapefruit Canning ...... o .. .... .. ........ 6 Florida May Secure Manufacturing Plants ..... ............... 14
Grapefru t Canning ... .........Bee Industry Com ing Back................................................................... 14
W ho Is Investing in Florida Now.............. ............ .. 7 Local S de Rule Concern Now n Operation .................... 14
Another New Industry Is Established 7 ..g .l ndu ........ ... ...... 7 Tung Oil Industry .. ................ 14
Mockingbird Selected as Florida Bird............ .. 7 Beautiful Tile Manufactured ................... 14
Employment for Around 200 People .. ........... .......... 8 $50,000 Tractor W heel Factory...... ........ ... ....................... ... 15
Factory's Output Is Sold in Advance.......... 8 50,000 Tractor W heel Factory ........... ................... 15
Orange Blossoms .. Avocado Not Neglected in New York............... 15
O range B lossom s ........ ......................... ... ...... .. ...... ..... .... N ew Industry for C learw ater................................................................. 15
Fruit Powder Made Here Is O. K G. at Cle ........ .... ...... ....... 8w Furniture Industry Com ing South ........................ .................... 15
New Fancy Squash Is Grown at Clewiston .................... 9 Jefferson County Industrial Survey .. ................................ 16
ITII this issue the FLORIDA REVIEW
begins its second year. As was stated
in the first issue, the purpose of this
publication is "to gather the records
that are being made in all lines of en-
deavor by our sixty-seven counties and to assemble
them for the convenience and information of the
public." To this end no article has been published
that was thought to be overstated or that would
give a wrong impression to the reader. In select-
ing the items for publication no attempt was made
to cover any special town or section, but to give
the news that would tell what was being done in
all parts of Florida. While some towns have been
mentioned more than others, a check of the years
work will show that no section of the state has been
Started as an experiment, the mailing list is grow-
ing daily and now more than two thousand copies
of each issue are mailed. It will be of interest to
know that Chicago, New York, Philadelphia, De-
troit, Washington and Boston receive more "FLOR-
IDA REVIEWS" than many of our own cities.
Many in other states have written that they have
seen a copy and asked that they be put on the regu-
lar mailing list. Bond salesmen use the "FLOR-
IDA REVIEW" to help sell Florida bonds because
they know that only those items that have founda-
tion are printed.
Special numbers have been devoted to Tick Eradi-
tion, Forestry, Colonization, Industries, Soil Sur-
vey, Truck and Fairs. Many extra copies of these
numbers have been mailed. The editorials, "Five
Acre Farms" and "Muscle Shoals" have brought
many complimentary letters and have proven that
the policy of the "FLORIDA REVIEW" is right.
It would be easy to fill the pages with news items
that would not in the end help the State of Florida
to go forward in the way that will bring credit.
But, as stated, the purpose has been and in the fu-
ture will be to publish only items that are known
to be well grounded and which could be depended
upon to represent the true condition of affairs in
For the information of the public we are insert-
ing below a statement giving some details of the ad-
vertising which has been carried on by the Bureau
of Immigration during the past two years:
Statement showing amount of literature distributed and
advertising done by Bureau of Immigration since July 1,
1925, advertising the State of Florida.
Name of Publication No. Copies
Comparative Data ...................... ............ .........- 100,000
All Florida -. ...................................... 30,000
Florida Today .............. ...................... ....- ... 10,000
Florida Facts .................................... ...- ......... 20,000
Florida at a Glance ............................... ........... .... 20,000
Agricultural Statistics ............... ....------ .........-- -----. 2,000
Handbook for Florida Growers & Shippers............ 20,000
Road M aps ....- -----------------.- ----------.......--- -. 15,000
State M aps ........------- ........--.------ -... ..-----..- 6,000
Generalized Soil Maps ..............-------------- --- ----... 15,000
Florida Review ............... ...-- ----------. ... ... 45,000
Florida Sunbeam .............-.....- --------------- .... .35,000
Rural Home Life in Florida ............-.... ---...- ......-..-. 2,000
T total .................. ....... .... .................. 320,000
2 Florida Review
It will be seen by the above statement that the Depart-
ment has prepared and distributed 320,000 pieces of litera-
ture. Some of these publications were comprehensive in
their treatment of the state's resources. The book "ALL
FLORIDA," weighing about two pounds, contained more
than 200 large pages with facts and illustrations about
everyone of our sixty-seven counties. Many schools in
other states are using it as a textbook.
The demand for this literature has not only been nation-
wide but many foreign countries have asked for it. The
three Florida Exposition trains recently touring the coun-
try distributed many thousands of pieces of this literature
with excellent results.
At the Missouri State Fair last August our booth was
visited by thousands of people who were given literature,
and 2700 of them made application for additional infor-
mation which was sent them by mail. Lack of funds
prevented our advertising at other large fairs.
It is the hope of the Department that we will have suf-
ficient funds to increase the size of the "REVIEW" so as
to carry more information of general interest about our
state. We plan also to use more cuts this year in order
to show some of the beauty spots of Florida as well as
crop and live stock views.
Advertising matter giving facts about Florida's re-
sources and opportunities has been carried in fifty lead-
ing periodicals with a circulation of 14,275,000 over the
United States and Canada.
Names of those replying to these advertisements have
been mimeographed weekly and mailed throughout the
state to the chambers of commerce, boards of trade, news-
papers, State Officials, County Agents, Home Demonstra-
tion Agents, banks and Railroad Officials.
In addition the department has written many thousands
of letters to those who asked specific questions about the
state, and has contributed articles of educational nature
to numerous publications.
During the past year ending December 31, telephone
companies spent $11,828,385 in new work in Florida
which included provision of facilities for the installa-
tion of 25,420 new telephone stations and to relieve the
congested condition of toll lines.
Throughout the years of growth of Florida since 1918
there has been a consistent increase in the number of
The following tabulation shows the growth of tele-
phones each year:
Years 1918, telephone stations, 50,704; 1919, sta-
tions, 56,002, increase over 1918, 9.4 per cent; 1920, sta-
tions, 62,936; increase, 12.3 per cent; 1921, stations,
72,853, increase, 15.7 per cent; 1922, stations, 79,000,
increase 9.6 per cent; 1923, stations, 91,223, increase,
14.1; 1924, stations, 109,630, increase 20.1; 1925, sta-
tions, 131,601, increase 20 per cent; 1926, stations, 157,-
021, increase 19.3.
The number of telephones per 1,000 population in
Florida in 1926 was 115, and that of 1902 only 14, while
in 1922, the number of telephones per 1,000 popula-
tion in Florida was 77, and for the United States, 130.
Here, again we have an index to the general progress
and prosperity in the state. Telephone companies are
spending millions of dollars in the state and telephone
companies, like railroads, are given to laying their plans
to take care of needs from ten to 25 years in the future
and telephone companies, like railroads, are not to be
fooled. They know a good country when they see it and
they can sense future prosperity in advance of many of
us so they are investing their money in the Sunshine
State as a result of their vision of our future.
Now let the pessimists tell one.
Florida farmers sold ripe strawberries on the roadside
last Thanksgiving and the delicious fruit of the same farms
is still in the market here, after shipping about 600 car-
loads north. That's five months of strawberries-and yet
people ask: "What are the opportunities for farming in
Florida?" Our answer is: You are eating them every
PRODUCTION OF ELECTRIC POWER BY PUBLIC UTILITY POWER PLANTS IN THE UNITED
STATES FOR DECEMBER, 1926, AND JANUARY AND FEBRUARY, 1927
By State Chamber of Commerce.
Compiled by Division of Power Resources, Geological Survey.
Florida continues to make steady gains in increased power consumption. It is exceeded by only two
states in percentage of increase in January and February, 1927 as compared with January and February,
1926. The following is the table for the Nation showing power production in all the forty-eight states.
THOUSAND OF KILOWATT-HOURS Percentage change
TOTAL. in output from
Division and State 1926 1927 previous year.
United States as a whole .................. 6,815,976
FLORIDA .............................. 48,708
New England .......................... 506,360
Middle Atlantic. ................... ..... 1,937,872
East North Central ...................... 1,635,884
W est North Central ...................... 408,532
South Atlantic ........................... 697,641
East South Central ................... .... 264,518
West South Central .................... 2b0,888
Mountain .............................. 301,996
Pacific ................................. 812,285
Florida Review 3
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Nathan Mayo.....................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor.............................................. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
JUNE 6, 1927
TAMPA UP FIVE MILLION MORE IN MARCH
Position of Local Havana Industry Better Than Ever-
Leading Manufacturers Report Steadily Increasing
Tampa, Fla., April 1.-Tampa cigar production in March
exceeded the total of March, 1926, by approximately 5,000,-
Plants here, which turn out considerably more than half
of the high priced cigars made in the United States, re-
ported yesterday a steady upward trend in production, and
a steady gain, month by month, with orders still coming
in from salesmen in a widely scattered territory.
Internal revenue figures, compiled last night, showed that
the Tampa total for March was 36,852,870, all classes, as
compared with 32,064,791 in February, and 22,629,070 in
January. While a gradual increase from the first of the
year period was to be expected, this big production jump
was taken by manufacturers as an indication of the stability
of the industry in Tampa.
Tampa's position, as compared with a year ago, is con-
sidered of unusual importance, in view of the fact that the
gain has been entirely In the three highest of the five clas-
sifications of cigars, and at a time when the industry of
the nation is in more or less gloom as a result of the recent
issuance of national production figures for February. This
report stated that, with the exception of nickel cigars, show-
ing an increase of twelve per cent over February of last
year, every classification registered a decline of from nine
to twenty-six per cent, the largest being in the more ex-
Leading the Field
Tampa, in February, manufactured 5,838,469 cigars, sell-
ing at retail for more than fifteen cents each, while all
other factories in the United States produced only 4,027,287
selling above fifteen cents.
Corral, Wodiska Company, the largest factory in Tampa
specializing in high-priced clear Havana cigars, reported
yesterday that business, since the first of the year, was con-
siderably better than for any similar period in the history
of this long-established industry.
"If we employed another cigar maker, we would have to
put one out to give him a place," said H. S. Foley, of this
Manuel Corral, of Perfecto Garcia & Brothers, reported
an increase, for the first three months of 1927, of more than
thirty per cent, as compared with a similar period last year.
This is exclusively a clear Havana factory, making expen-
sive cigars. A. L. Cuesta, Jr., of Cuesta-Rey & Company,
said sales were about twenty-five per cent greater than at
this time last year.
Tampa's five bonded factories, the only ones in the United
States, all reported good business, and all make high-priced
cigars, showing the trend of higher quality cigars in the
The Hay-A-Tampa factory, by far the largest in the city,
which makes popular- priced cigars as well as the more ex-
pensive brands, also reported an increase in production.
Eli Witt, head of this organization, said there was an in-
crease of from ten to fifteen per cent over a corresponding
period last year.
A. Santaella & Company reported rapidly increasing pro-
duction in the popular-priced cigars. Many of Tampa's 178
factories are putting on more workers in anticipation of
still heavier orders.
(St. Petersburg Times).
The supplementary survey of the tabulations of in-
come tax collections in the United States for 1926,
showing Florida paid more than $46,000,000 compared
with about $16,000,000 for the year previous, alst
shows that Florida led 25 other states of the Union in
payment of income taxes per capital.
Florida, figures compiled from the United States
revenue department show, paid $27.19 per capital, fol-
lowed by New Jersey, which paid $26. Other states fol-
lowing Florida and New Jersey in the order named are
Ohio, Missouri, Colorado, Minnesota, Wisconsin, Kansas,
Washington, Oklahoma, West Virgina, Lousiana Vir-
ginia, Texas, North Carolina, Kentucky, Iowa, Tennessee,
Georgia, Nebraska, Alabama, Arkansas, South Carolina
Leading such prosperous states as Ohio, Wisconsin,
Missouri, Kansas, Minnesota, Texas and Connecticut by
wide margins in per capital income tax collections Florida
again demonstrates her prominence as a national asset.
It shows, too, that sunshine is worth its millions to the
government and that a temperature in the 80's when the
north is in the grip of sub-zero weather is even a more
profitable and far more constant source of income than
a coal deposit or an oil dome. An investor can capitalize
on the sun, the soil, an all-year rainfall, and the pro-
ductivity that assures more confidence in the growth of
enterprise than he can on any other foundation on earth.
That is why Florida, with only about 1,300,000 popula-
tion, paid more than $46,000,000 income tax in 1926.
WE NEED INDUSTRIES
With the continued growth and development in our cit-
rus industry there is now a good opening for a box factory
and a canning factory. Thousands of cases are used in
this section of Lake County for fruits and thousands of
cases of fruit are either sold at a low price or lost because
of no factory in which the surplus oranges and grapefruit
may be canned or preserved.
With the development of our trucking crops, these tot
could be canned, thus adding to the industrial development
of our town.
A box factory could easily be operated as we have plenty
of timber for years to come which could be utilized in many
Umatilla offers many advantages in business along in-
dustrial lines and those who might be interested would do
well to come and look the ground over.
4 Florida Review
(St. Petersburg Times)
Every day in the year disproves the doubting Thomases
in Florida. What the State needs most is about 100,000
men and women who are willing to sit down to a week's
study of the magnitude of Florida's resources, and rise up
with a face to the sun and say to themselves and the world:
"I've been all wrong and changed my mind overnight."
It is a very brief space of time since the average citizen
of Florida was very assertive in his decision that basic in-
dustries were beyond the hope of the State. Iron, steel,
heavy tonnage products were considered mere dreams.
But this week comes the report of the United States De-
partment of Commerce with its preliminary data on the
cement industry, with supplementary statistics on tile,
building blocks, pipe and other products using cement as a
This report shatters the arguments against basic manu-
factures in Florida like a Kansas wind-spout in a field of
wheat ricks it. It shows that there are already in Florida
87 establishments in this one basic industry, each with an
average of 921 workers, receiving $1.146,328 in wages, using
materials valued at $1,879,711 and turning out finished
products which in 1925, the period of the report, to the
value of $4,499,457.
These establishments and their record affects this very
city. The plants are distributed 10 in St. Petersburg, 22 in
Miami, 10 in Tampa, 6 in Jacksonville. Here the plants em-
ployed an average of 160 operatives, paid $172,627 in wages
for the year, used raw materials which cost $179,655, and
using 150 horsepower, turned out products valued at $459,-
The immensity of the demand for cement products, the
success of the operations, the advantages of the use of local
raw materials reduced building cost; it did more, it in-
vited the construction of two great cement pants in the
State, one at Tampa, one at Brooksville, both very close
to this city. Either can ship to any Florida city, either can
ship by water. The Tampa plant will manufacture 1,500,-
000 barrels of cement. The largest single pieces of machin-
ery ever brought into the State are the revolving kilns for
this plant, 175 feet long.
The variety of cement products will take rank with any
State in the Union. For the year 1925 Florida had 80 block
and tile plants; 17 for cement brick; 12 for cast stone; 7
for roofing tile; 12 for cement product garden furniture; 10
for septic tanks and sanitary fittings; 4 for machine-made
pipe; 5 each for culvert pipe and drain tile; 4 for precast
sidewalk slal:s and curbing and 11 for other cement
products, ranging to every use.
The year 1926 saw a big increase in these basic manufac-
tures of Florida. This year will see another increase. The
manufacture of asphalt paving blocks is a sample. For
years St. Petersburg and Tampa bought asphalt blocks
from outside states, used bricks from outside states, hauled
them in on the railroads and shipped them in by steamers.
There was no reason whatever for the roundabout policy of
buying asphalt blocks at this tremendously increased cost,
or bricks to take their place as a poor substitute for this
climate. Now the asphalt pitch comes from Trinidad into
Tampa bay, is converted into bricks and used within sight
of the port at which it makes its first discharge from the
hold of the ships.
The department of commerce report shows that Florida's
cement product industry in 1925 was no small beginning.
The products reached the huge total of 352,263 tons. The
figures are impressive. They prove that Florida can build,
is building and wi:l continue to build, more and more with
the boundless gifts of her own domain.
STATEMENT OF OWNERSHIP AND COLOR OF
FARMERS IN THE SEVERAL SECTIONS OF
Negro Owner Tenant
2,561 8.216 2,094
25 79 20
6.825 1.396 185
81 17 2
Average size of farm:
North Western Section. ..................... 98 acres
North Eastern Section ................ 121 acres
Central Section .................. ........ 87 acres
Southern Section .......................... 105 acres
FLORIDIANS' SAVINGS AVERAGE $136 EACH
FOR YEAR OF 1926
(Plant City Courier)
The American Bankers Association, with headquarters in
New York, is the authority for the illustration used today
showing the per capital savings bank accounts for thirteen
of the southern states. Here the statistics are a gratifying
revelation in that Florida stands predominately at the head
of the list for all of the States in the South. The per capital
figures for Florida for the year 1925 is $136. The nearest
approach to this figure is $93 for West Virginia, and $91 for
Virginia. Kentucky. Louisiana, and Tennessee follow with
per capital savings of $71, $70 and $67, respectively.
Florida is considerably ahead of the neighboring States.
As a matter of fact the per capital savings for the State
of Florida are within 7 per cent of the combined per capital
savings for the States of Georgia, South Carolina and Ala-
bama. Altogether a very remarkable showing.
The American Bankers Association has taken the gross
savings for the various states and has divided them by the
number of men, women and children represented in each
States population. It is, therefore, a strictly mathematical
proposition. This figure does not mean the average savings
bank balance in the different States. To arrive at that
figure would mean dividing the gross savings bank balance
for each State by the number of people who had accounts.
A compilation such as that would raise the average by a
very considerable proportion.
At the same time, there would be but very little difference
in the relative importance of value of savings as represented
by the formula published by the American Bankers, namely
per capital savings. This particular graph as indicative of
the fundamental progress of Florida compared with the
other Southern States.
LOTS OF LITTLE FACTORIES
(St. Petersburg Times)
Among some people it is the fashion to lament the
disappearance of the small manufacturer. It is supposed
that the good old days in which the work of making
commodities for the world was done by a craftsman em-
ployer surrounded by his helpers, have gone forever.
As a matter of fact, there are still plenty of small
manufacturing establishments. A report of the national
industrial conference board says that 93.2 per cent of
Florida Review 5
the country's manufacturing is done in plants employing
fewer than 200 workers each. More than 70 per cent
employ 20 or fewer. In the entire country there are
196,267 manufacturing concerns, which proves that still
there are a lot of little local factories.
The economic sentiment seems to be that there are
too many of these. Economical manufacturing demands
the cooperation of many workers backed by ample financ-
ing. For this reason there is a tendency toward increas-
ing the number of corporations. There always will be a
certain number of local factories which, because of limi-
tations of demand for products and of supplies of raw
material, will not grow to large proportions.
But the experience of the past century has taught that
big plants mean larger output, more goods and more
work and more money for everybody. The statistics
show that about three per cent of the factories of the
country turned out nearly three-fifths of the entire pro-
A NEW INDUSTRY FOR LABELLE
Rugs Made from Palmettos are Being Manufactured
(Hendry County News)
Messrs. Anderson and Nicholson are showing samples
of rugs in their offices made of the ordinary palmetto
that are superior in appearance to any grass rug on the
market today. The well-known crex even suffers in com-
parison due to the fact that the Florida palmetto rug is
smoother because of the longer fiber used. This also makes a
smoother surface, and the evident hardness of texture
promises longer and harder wear resistance.
A shredding and twine-making machine has been in-
vented by George Lowry which transform palmetto leaves
into a fibrous material that is considered superior to
Spanish moss for upholstery purposes. This fibrous ma-
terial can also be twisted into the twine that is used
for weaving the rugs and matting.
The cheapness of this raw material due to the fact that
the palmetto is considered a prolific nuisance found
everywhere in this part of Florida argues well for the
future of the industry. Messrs. Anderson and Nicholson
are introducing the demonstration in the hope of forming
a company for this industry.
The inventor claims that the manufacture is in two
stages to-wit: Production of upholstery material and
twine and (2) weaving twine into rugs, matting, etc.; (3)
for production of upholstery material and twine, cost of
cutting and hauling palmetto leaves is estimated at $7
per ton green; labor for shredding and baling, $3 per ton;
shrinkage at 45 per cent on drying makes the cost of dried
material $20 per ton.
One shredding machine will yield about 1000 pounds
of dry upholstery material, or twine as desired per day
which is readily salable at $60 per ton. At a minimum
estimated profit of $20 per ton, 10 machines assure a profit
of $11 per day.
With the fibrous (shredded) material twisted into twine
an additional primary product is provided for which there
is an immediate sale to grass rug manufacturers.
Manufacture of Matting
Matting runs five pounds per square yard, 10 machines
yield sufficient twine for about 2000 square yards of mat-
ting per day. One 9-foot loom will yield 100 square yards
of matting or rugs per day.
Upholstery material and twine have a ready market
with quick turnover, the development of which business
would precede the establishment of the more involved but
equally profitable weaving industry.
The primary industry requires simple machinery em-
bracing essentially shredders and balers. The collection
of palmetto leaves can be simplified by making it the
subject of contract. Electric current for power generally
is available. Building construction required is of an in-
NEW PORT RICHEY'S NEWEST INDUSTRY
(New Port Richey News)
A New Port Richey product, designed and manufactured
in the city, is officially on the market, and an industry
which carries with it the good-will and best wishes of the
entire community has been launched with most fortuituous
The home-manufactured furniture of the New Port
Richey Manufacturing Company, a locally-financed enter-
prise which is under the capable guidance of Ed. Lauten-
slager. The first large shipment of furniture left New
Port Richey Wednesday, to fill an order of the Tampa Fur-
Mr. Lautenslager and his associates have founded their
enterprise on a real market, a world-wide market as a
matter-of-fact, but a market which exists especially in
Florida, Cuba, Mexico, all states of the south, and the
countries of Central and South America. That market
is the one for furniture which will withstand the peculiari-
ties of southern climatic conditions. The New Port Richey
Manufacturing Company is building its furniture of cy-
press, "The Wood Eternal," as its trademark reads.
The establishment of the New Port Richey Manufactur-
ing Company means a great deal to the city. It means
the location here of a plant with a payroll of more than
a thousand dollars a month at the start. Samples of the
skill of the new organization are on display at sales head-
quarters in the Maxwell Building. These will be found
to be excellent work. The new concern has acquainted
the Press with plans of a campaign of extension and en-
largement, plans which will require additional financing.
Orders, (and order-blanks are on hand to prove this) are
coming in so fast that to say the beginning has been en-
couraging is a weak way of putting it.
In the opinion of the Press, Mr. Lautenslager and his
business associates have a splendid proposition. Some of
the best-known men in the city are associated with the
enterprise. The company's plans, and its initial offering
of a limited amount of stock to the public, is worth any
The Press wishes the New Port Richey Manufacturing
Company the success it merits.
PRINT PAPER MADE FROM SOUTHERN PINE
Cambridge, Mass., April 28.-Perfection of a process
which will make commercially possible the manufacture
of news print paper, from gumwood and southern pine,
two of the most abundant and rapid growing of southern
woods, was announced here by Arthur D. Little, Inc., en-
gineers and chemists, of this city. The experiments have
covered several years and H. S. Weston, a lumber opera-
tor of Logtown, Mass., has been associated in the develop-
ment of the process.
6 Florida Review
ST. PETERSBURG ENGRAVING FIRM PLANS
Southern Art Company Buys Tampa Company
The Southern Art engraving company, of St. Peters-
burg, has purchased the Clyde Glenn engraving company
of Tampa, which is one of the best equipped plants in the
State, and will operate it as a part of the Southern Art
company, it is announced by Ralph Dillon, president.
The Southern Art Company is also purchasing equip-
ment to open engraving plants in Orlando and Miami, it
is announced, and when they are completed, the firm
will be the largest and most extensive business of its
kind in the south.
George Newkome has been named general manager of
the new firm and Frank Baker has been appointed sales
manager. Both men are well known in business circles
of Clearwater. G. F. Schwitzgeble, who has been
mechanical superintendent of the St. Petersburg plant
will become superintendent of the entire chain.
The chain of plants of the Southern Art company will
be equipped so as to give any service demanded, rang-
ing from artistic color work to process engraving. Ade-
quate staffs of artists will be maintained in the art de-
partments of each branch of the parent company.
"We have had this expansion in mind for some time,"
declared Mr. Dillon, "but I firmly believe we have waited
until the proper moment. While we were running our
plant day and night to capacity during the so-called
boom era, we did not go in for expansion which would
have left us stranded during normal times.
"Right how, however, we feel that the time has come
when expansion is a profitable move in any concern of
this nature, serving the entire lower portion of the state,
because Florida has shed its evening clothes and gone to
work. Not only is it well for people who believe in
Florida to reveal their faith through preparing for in-
creased business, it is common sense because it will en-
able one who is equipped for it to get this business "
PINEAPPLE LEAVES MAKE BETTER SILK
THAN THAT PRODUCED BY SILKWORM
Sarasota.-Florida may tear a leaf from the exper-
iences of the Sudan in providing pineapple leaf silk. It
may even go a step further, and supply silk fiber from
the stalks of the Macintosh banana.
The Arabians in the Sudan grow pineapples for their
silk, rather than for their value as fruit. Indeed, they
do not bother to gather the fruits, and apply fertilizer
freely to get luxuriant growth of leaf.
These leaves are cut and sent to mills which strip
them of their outer coat or bark. The residue is then
baled and shipped to England, where the fiber is shred-
ed. It Is said that the resulting silk has even more
lustre than that produced by silk worms.
Florida has been growing pineapples since 1860, but
in two rather limited areas. The crop runs about 400
carloads, the major proportion of which comes from the
Indian River section, extending from Ft. Pierce to Stuart,
Pineapples also are grown in the region extending trom
Punta Gorda to Ft. Myers.
Experiments are now under way looking toward the
use of the leaves for silk production, at the same time
canning the fruit or extracting the juice.
Silk from Bananas
The suggestion that the Macintosh banana may be-
come a silk producer is of comparatively recent origin.
This variety bears abundantly in Florida but heretofore,
after the fruit has been cut, the stalk, which also must
be removed, has been thrown on the rubbish heap
These recent experiments indicate that the stalks may
be worth much more as fibre producers than the fruit
itself. The texture of the fibre is not as smooth and
silken as that of the pineapple, but is said to be much
tougher and more durable.
LOCAL TILE PRODUCT NOW IN MUCH DE-
Factory Run by H. S. Rothera Doing Large Volume
(New Port Richey News).
The "Hi-Test" tile manufactured by H. S. Rothera
here is in much demand, and the company's force is kept
busy delivering orders.
Among the recent jobs using the local tile product are
J. B. Hudson, of Hudson, who is erecting a modern bun-
galow in that city, garage apartment building, garden
walls, also entrance piers and walls for J. H. Becker, and
entrance walls for Warren E. Burns.
Inquiries have also been received from many others
for quotations on immediate delivery and it is beginning
to look as if the Hi-Test Products Company is to be very
busy during the entire summer.
SWISHER COMPANY ANNOUNCES PROGRAM
TO EXPAND PLANT
Expansion of the John H. Swisher Cigar Company to
double its present floor space and four times its capacity
was announced today by officials of the plant.
The company, which has been operating in half of the
huge Lake and Paul warehouse on 16th street, will take over
the entire building and will increase its force of employees
from 600 to more than 1,000. The leasing of the building
was handled through the Central Agencies Company.
Production will increase approximately 400 per cent, Mr.
Swisher said in making his announcement. The expansion
was required by the growth of demand for King Edward
cigars manufactured by the company.
The Swisher organization was brought to Jacksonville
through the efforts of Mayor John T. Alsop, Jr., who is a
warm personal friend of Mr. Swisher. The total investment
of the company in Jacksonville represents more than $2,-
000,000, according to Mr. Swisher.
ONLY A SAMPLE OF WHAT CAN BE DONE
A Sanford news note says that the plant of the Hy-
land-Stanford Company near Forest City, in Seminole
County, is now in operation and will shortly be turn-
ing out eighteen thousand four-ounce bottles of orange
juice daily. That ought to encourage those engaged in
the citrus industry because such plants as this, together
with others taking care of grapefruit, should eventually
provide a valuable market for all our surplus citrus.
Florida Review 7
There has been considerable agitation in the city recently
over the bringing of new industries to Bradenton and Man-
We have read communication after communication in the
Herald on this very important subject. There have been
many opinions on the class and type of industries most
suitable for this climate and also the facilities for bringing
raw materials to be made into a finished product.
It seems that we have been talking about new industries
and somehow have forgotten that within almost a stone's
throw of the Manatee County court house, we have a man-
ufacturing plant employing more than 200 men and women
and having a payroll of $2,000 weekly.
We have reference to the Florida Grapefruit Canning
Company, Inc., located on South Curry Street and adjacent
to the Seaboard Air Line Railway tracks. C. E. Street, of
Bradenton, is the founder of the factory and is still in
charge of production. E. B. Rood is president, Fred Elber
vice-president and treasurer and C. E. Street, secretary and
The factory uses 500,000 field crates of fruit per season,
which is cooked, canned, packed and shipped to all parts
of the world. From four to five carloads of the finished
product leaves for various destinations weekly for consump-
tion. It is rather interesting, too, that the bulk of the
weekly shipments go to California markets, one of Florida's
biggest citrus competitors.
WHO IS INVESTING IN FLORIDA NOW?
But turn from motor highways for a moment and ask
yourself if the Famous Players Company, the greatest
moving picture combination in the world, is putting fif-
teen million dollars into Florida without some knowledge
of conditions and some faith in the future of the State.
Are the bakery people budgeting for a seventeen mil-
lion dollar investment in Florida this year without knowl-
Are the telephone people planking for four million
dollars to be spent in the state this year without investi-
Don't the steamship people know what they are doing
when they this year put on six new boats for Florida
businesses at an average cost of two million dollars per
Are the railroads that are owned in the North putting
one hundred and twelve million dollars in two years
into this state for something that can meet with any
substantial damage from wind or weather?
No! The substance is here! The service is here!-
C. W. Barron in Wall Street Journal.
ANOTHER NEW INDUSTRY IS ESTABLISHED,
Consolidated Spring Service Company Is Latest
Another new industry, the Consolidated Spring Service
Co., has been established in Jacksonville, Herbert Stanley,
industrial secretary of the chamber of commerce announced
The new company's headquarters are in a large new
brick, steel and cement building with 5,000 square feet of
floor space. It is situated at 209-211 Hanover Street.
A modern spring service for the repair, rebuilding and
installation of automobile, bus, street car and truck springs
will be maintained. The plant is equipped with machin-
ery for repairing or forging new springs for any make or
type of automobile within 24 hours.
E. H. Rogers is president of the new concern; F. C.
Pruitt is vice president and general manager; P. J. Wat-
son is treasurer, and A. C. Rogers, is secretary. With
the exception of Mr. Pruitt, the officers are also officials
of the Consolidated Automotive Co. of Jacksonville, a well
The Consolidated Spring Service Co. will also distribute
several well known brands of springs, piston rings, shock
absorbers, bushings, shackle bolts, spring center bolts and
MOCKING BIRD SELECTED AS FLORIDA BIRD
Resolution Signed by Governor Making It State Choice
Governor John W. Martin signed the concurrent reso-
lution on Friday, April 22, that made the Mocking Bird
the official bird of Florida just after Governor Brewster
of Maine had signed the measure that legalized the
Chickadee as the official bird of Maine.
Many other states are campaigning for state birds
through bird study in public schools in response to the
outline of work presented two years ago by Mrs. Kath-
erine B. Tippetts in her office of chairman of the con-
servation committee of birds, game, flowers and wild life
refuges of the General Federation of Women's Clubs.
Ten states have chosen state birds up to this time.
In addition to those given there are Louisiana, pelican;
Kentucky, cardinal; Maryland, Baltimore oriole; Vir-
ginia, robin; Kansas, western meadowlark; Georgia,
bluebird; District of Columbia, goldfinch and others,
who have not yet completed the voting.
The value of this method of selecting a state bird can
be seen in that it brings the native birds with their hab-
its, beneficial or injurious, into the limelight in relation
to the needs of the state, and enables those voting to
know their value to crops, health and trees in an inti-
The follow-up work includes continued nature study
and the use of the Junior Audubon leaflets in the schools
for the creating of public sentiment leading to the pas-
sage of laws to make bird study of the value of protec-
tion compulsory in the schools. Twelve states have such
In Florida over 200,000 of a possible 289,000 school
children in the grades, voted for the mocking bird, and
to them the passage of the measure that legalized their
choice, will be a joy, and the names of Senator John
S. Taylor of Pinellas, and Representative S. D. Harris,
who introduced the resolution, a household word.
Mrs. Tippetts, who was author of the wild flower con-
servation law, that was enacted in 1925, has through
Senator Taylor and Representative Harris, offered an
amendment at the present session to include the mag-
nolia, sweet bay and wild crabapple, with the hollies,
dogwood, honeysuckle, jasmine, redbud mountain laurel
and other species. Ten states have such laws for the
protection of native flora that is being depleted. Both
house committees have reported the bill out favorably
and it is on the calendar, second reading.
8 Florida Review
EMPLOYMENT FOR AROUND 200 PEOPLE AND
$80,000 PAY ROLL IS PROMISED
Following a conference of the leading citizens of Aubur-
dale in the Chamber of Commerce offices Thursday after-
noon with Edmund Rushmore, President of the Spanish-
American Fruit Company, with offices in New York City
and large canning plants and citrus plantations at Vega
Baja, Porto Rico, a large grapefruit cannery was assured
for the city, to employ approximately 150 people, with an
annual payroll of $80,000. The plant will be built on a
site secured from the Seaboard Air Line Railway, directly
opposite their passenger and freight depot.
Mr. Rushmore announced that construction would begin
on the plant early in June and that they would be ready
to begin packing about December 1st, 1927, with an output
of 60,000 cases per season, and that local contractors and
materials would be used in its construction.
The Spanish-American Fruit Company, of New York and
Porto Rico, are the pioneers in the canning of grapefruit,
having been operating in 1920, marketing their product un-
der the trade-mark "Grapefruit Hearts" throughout the
United States and in many European countries, with large
canneries located at Vega Baja, Porto Rico and owning
their own citrus plantations. Their Auburndale plant will
occupy a building 100 by 125 and will have a capacity of
60,000 cases for the season, assuring a market for fruit pro-
duced in this vicinity and giving employment to a large
number of citizens. Mr. Rushmore will return early in
June to supervise the construction of the plant and instal-
lation of machinery and plans to make Auburndale his
future winter home, having already expressed a desire to
bring his family, consisting of a wife and daughter, to Au-
burndale in preference to Dunedin, where they have been
spending their winters.
FACTORY'S OUTPUT IS SOLD IN ADVANCE
Coral Gables Chemical Plant Will Start Business
The entire output of the Bohlander Chemical Labor-
atory, now being constructed in Coral Gables, will be
sold to L. T. Cooper of Miami and Dayton, Ohio, and
G. F. Willis of Atlanta, distributors of medical products,
it was announced yesterday by J. A. Riach, president of
Concentrated products will be produced at the Coral
Gables factory and sent to a bottling plant maintained
by Mr. Cooper at Dayton.
Bohlander's iodine, a discovery by Dr. John Bohlander,
will be used in a great number of the products of the
Bohlander Chemical Company. Dr. Bohlander will direct
production at the company and will be assisted by Dr.
John J. Bohlander, his son.
Completion of the new chemical plant is expected by
June 1, Mr. Riach said.
(St. Petersburg Times)
The orange blossom is the Florida state flower. To
some people the words mean only a wedding. To others
the terms herald the harvest of Florida's great citrus crop.
To some the title means the de luxe train on the Sea-
board Air Line railway running from all parts of the coun-
try into this state.
The orange blossom is more than all of these. It is the
call to an industry which is already successful here, and
possibly nowhere else under conditions of such certain
success. The Florida State Chamber of Commerce this
week records the growth of an industry in Jacksonville
which makes this distinctive advantage of Florida the
basis of its enterprise. This is the Bo-Kay Perfume Com-
rany. It manufactures perfumes, toilet waters, talcum
powders and face creams, all famous orange blossom prod-
The company made its start in 1918 with five people.
Today it is working full capacity with 50 operatives. It
has built a two-story building and has opened an office in
New York for distribution for northern and eastern mar-
The products go to all parts of the United States, carry-
ing the label, "Made in Florida." Shipments go regularly
also to Uruguay, Trinidad, Venezuela, Chile, Philippine Is-
lands, Porto Rico, Cuba. Recently the company began to
manufacture its own boxes. Demand for these came from
outside sources and this business is now an important
Florida is the land of opportunity for the investment of
capital in enterprises which could not be operated profit-
ably in any other part of the country. More than ample
electric power, pleasant living conditions, long hours of
sunlight, contented workers, alternate rail or ocean rates
and economic state administration provide unusually sound
reasons for dividends.
FRUIT POWDER MADE HERE GETS OKEH OF
Delicious Drinks Served to Business Men from the Orange
Delicious and thirst quenching drinks, served from
orange and lemon powder, made by a dehydrating process
from juices of fruit grown here by Dr. F. C. Dorment, who
has been working with the Cocoa Chamber of Commerce
in a laboratory instituted for him in the hope that the
city will be able to manufacture by-products from the
citrus crop, were presented a party of Cocoa business men
Tuesday, with the accompanying result of an okeh from
these men as to the deliciousness and practicability of the
beverage as a future seller.
Dr. Dormant, of Cleveland, Ohio, who came here last
fall to spend the winter, has been working for years as
processes for the canning of citrus fruit and juices, with
the dehydrating of the juice included. He is experienced
in his work and has secured valuable information during
his experiments that will ultimately aid the citrus growers
of Florida. The laboratory installed by the Cocoa Cham-
ber of Commerce for his use has been the scene of ex-
periments for several weeks past. The powder made from
lemon and orange juice which was served to the business
men Tuesday was made by the doctor in his laboratory.
Dr. Dorment also has extracted oil from the orange peel,
which was exhibited to the men Tuesday.
It is understood that Dr. Dorment has been experiment-
ing with the idea in mind to show that citrus fruit can
be utilized as an industry, where all of the fruit that can-
not be shipped to the markets, running into the thousands
of dollars every year, can be marketed in the form of
drinks and oils for extract purposes by canning.
Florida Review 9
NEW FANCY SQUASH IS GROWN AT
Big Demand for Delicacy and More to Be Raised; Area
Is Vast Garden
(Palm Beach Post)
Clewiston.-Gus Vandervelde is besieged with demands
for the new squash that he has been growing this year
on his half acre near the administration building. This
is a jardin de luxe because "Gus", as everyone calls him,
is cultivating all manner of vegetables in an intensive
fashion, following out the habits of the expert gardeners
of his native Belgium. He has been in Florida about 14
years and of all the places he has seen Clewiston appeals
to him most with its possibilities for growing a variety of
things. When Louis Winters is queried as to whether a
certain vegetable can be grown at Clewiston it has been to
Gus he has turned so Gus can find out if he does not al-
ready know. The cauliflower grown in this garden were
big enough almost to serve a small boarding house while
quality was on a par with size and flavor.
But since a squash found in Gus' garden was taken to
West Palm Beach and proved so remarkable everyone is
demanding more of them. Unfortunately not many were
planted, but if demand can effect supply there will be no
dearth of it another year. Samples were given the Post
visitor who experimented and found them very taking.
Others were asked for and everyone who has been given
even a taste of the cooked vegetable is talking for them.
Any new vegetable that really makes a hit and becomes
a favored article with the housewife has been difficult
to discover but this Des Moines squash, as Vandervelde
says it is called, is a hit. It looks like a creased green
papaya. It is boiled without cutting and cooked dry re-
quiring about an hour and a quarter for cooking. Seeds
and pith carefully removed, it is simply broken up and
seasoned with butter, salt and pepper as any squash. But
it is dry, tastes like sweet potato and nuts and has a flavor
not yet clasisfied that results in "Yes, if you please, just
a little more."
KISSIMMEE FACTORY BUILDS FINE BOATS
The Boat Works at 901 Mabbette street have just com-
pleted another Great Lakes model. They are equipped to
build any type of boat. Persons interested in boats should
visit their plant, where Ross & Wheeler will be pleased to
show what they produce. They are willing to incorporate
a customer's idea, and build any type to suit individual
requirements. They have turned out some excellent mod-
els and their boiler and steam box equipment has capacity
for any size job of steam bent oak work. They have
electric driven saws and an abundance of fine tools. They
can turn out fine jobs at reasonable prices.
FLORIDA, THE MARKET BASKET
"I firmly believe that Florida is to be the market bas-
ket of the eastern United States within ten years, and
when that demand on the state reaches its height I want
to be one of the beneficiaries. "-George Wagner, Youngs-
Mr. Wagner controls 3,000 acres of land in this state,
which he plans to improve for Ohio farmers.
PARADISE MELON GROWER TO SELL SEED
J. J. Frieson Sees Wealth for Dade County in Its Cultiva-
By S. E. FROST, Jr.
(Daily News Staff Writer)
Paradise melons already are drawing the eyes of the
country to Florida and all indications are that they will
prove the source of untold wealth to Florida farmers.
Though stories related recently in the Daily News have
been received with some skepticism, they have drawn
letters from all parts of the country and numerous in-
quiries for more information have come to the Daily News
office and to the office of Paradise Farms at Palmdale,
18 miles west of Moore Haven.
J. J. Frieson and George Danielson have been working
with Paradise melons for seven years. Their work has
been carried on in secret, as they feared attempts would
be made to steal the seeds. "One time I got wind that a
large seed company in the north would attempt to steal
the seeds," Mr. Frieson said. "To save myself, I pulled
up every vine and destroyed them rather than have the
seeds go out of Florida."
Now the experiments have been completed, and Mr.
Frieson and Mr. Danielson are ready to put the seeds on
the market, they announced recently. In three weeks the
present crop will be matured and it will be possible to
give the melons to Florida.
Paradise melons are, according to agricultural experts,
by far the most productive melons in the world today. One
vine will produce between 200 and 300 melons as one crop.
The poorest vine ever raised by Mr. Frieson bore 130 mel-
These melons are the size of ordinary cantaloupe
and are dark green, with light green stripes running
lengthwise. The ripe melon leaves a distinct butternut
taste and has been acclaimed by those who have tasted it
to be a distinct delicacy.
These melons can be planted in Florida at any season
of the year. The soils of Dade and Glades county are
the best for their growth, though other sections of the
state will support them well.
FLORIDA'S "CUCUMBER CITY"
(Florida Live Stock Record)
Webster, in Sumter county, Florida, known as the Cu-
cumber City, is fully awake to its advantages, and is now
one of the most progressive cities of central Florida. An
extensive program of paving has just been completed, a
water and sewerage system has been perfected, a modern
city hall now graces the business section, and a white
way, the equal of which is not found in any town in the
state the size of Webster is now a reality. Webster re-
ceived its start as a city through the growing of hundreds
of acres of cucumbers in that territory. The city is cu-
cumber headquarters for Florida, and more cucumbers
are shipped from that point than from any town in the
United States, it is said. Besides growing cucumbers,
farmers in that section grow all kinds of vegetables, and
numbers of well-paying farms and dairies are established
10 Florida Review
CUCUMBER CROP RECORD HUNG UP
$1,000 Profit Per Acre Made by Florida Farmers Near
(St. Petersburg Times)
A hamper of cucumbers, showing 38 cukess" to the
hamper, is displayed in the window of the Florida Garden
Land Company, South Fourth street, as a sample of the
"rich picking" for the farmers at Bushnell, where these
The cucumbers displayed came from the little farm
of V. Allen, at Bushnell, with the statement that he has
made fifteen pickings from the same patch and has already
harvested 548 hampers from one acre.
It is said that farmers in the Bushnell district are mak-
ing $1,000 an acre net on cucumbers alone. Much of this
same land was planted earlier in the season in beans, the
crop of which is now harvested. Without additional fer-
tilization, the ground is now growing cucumbers, all of
which are being shipped north and to Florida points, will
be planted in corn, the same land thus giving three crops
in a short season.
St. Petersburg is everywhere displaying fine Florida
products at this time. The displays include the fine late
varieties of grapefruit, including the Marsh seedless, the
rich and juicy late varieties of oranges including the
earlier type of Valencias, squash, peppers, eggplant, cel-
ery, cucumbers, the root vegetables, the last of the cab-
bage, all the salads and greens. Strawberries are still on
the market, although the Florida crop began to come in
last October, Plant City this year shipping about 4,000,-
000 quarts, four times the production one year ago.
FLORIDA WATERMELONS BRING $2,000 CAR
Fort Myers, Fla., May 3.-What is believed to be the
first shipment of watermelons this season in the United
States brought $4,000 cash for two cars, according to the
Cralle farms of this city, who made the shipment. The
average weight of the melons was 26 pounds each.
REASONS WHY FLORIDA LAYS CLAIM TO BE-
ING IDEAL SUMMER RESORT
(Lake City Reporter)
The following data prepared by the Florida State Cham-
ber of Commerce, sets forth the climatic condition that,
combined with the many other attractive features of this
wonderful state, is making it one of the most popular
summer, as well as winter resorts.
Temperature in Florida during the summer months of
June, July, August and September compare most favor-
ably with the temperatures of other summer resorts. The
records of over half a century at one of the U. S. Weather
Bureau Reporting Stations in Florida shows the following
Average mean temperature, 53 yrs.: June 80.0; July,
82.0; August, 81.6; September, 78.4.
Highest temperature 53 yrs: June, 101; July, 104; Au-
gust, 102; September, 99.
Lowest temperature, 53 years: June, 54; July, 66;
August, 64; September, 49.
Average of clear or partly clear days 53 years: June, 23;
July, 24; August 25; September, 21.
Average of cloudy days 53 years: June, 7; July, 7;
August, 6; September, 9.
Added to this Florida enjoys a constantly moving breeze.
The records show at the Weather Bureau that only 16
hours in 1924 was there no breeze in motion. Climatically
Florida enjoys a very favorable situation, for it has in the
winter months the highest low temperatures and in sum-
mer time the lowest high temperatures in the entire
United States, being approached in summer time only by
the State of Maine and Washington in the matter of low
Florida has never had a reported sunstroke, earthquake
or devastating flood. Truly an enviable record.
(Plant City Courier)
With the strawberry movement now in the vicinity of
three million quarts for the season, and with probably the
last car having been shipped, the following high lights of
the season are given in summary.
The first ripe strawberry was brought to the Chamber
of Commerce by O. N. Simmons, Coronet, Oct. 28.
The first quart of berries was sold by T. B. Black, Cork
Academy, Nov. 24, for $1.00. The second quart was bought
by Tony Mike, local fruit dealer, No. 29, from an unknown
grower. The third quart was raised by Charles H. Guer-
ney, Wilder road, Dec. 1.
C. W. Kennedy had the honor this season of shipping the
first refer to northern markets. He shipped a 32-quart
refrigerator to New York, for $2.35 a quart, Dec. 4. Two
years ago R. W. Burch bought and sold a refer of 32 quarts
for $4.25 a quart.
The honor of shipping the first car went to L. G. Couch
this season. He sent out 168 refers of 32-quart capacity
Jan. 11. The last car was shipped last Wednesday, Mar.
Between Jan. 11 and Mar. 23, 203 cars of berries went
out from Plant City. The total shipment in quarts this
season is now 3,015,748 quarts.
MELON SEASON OPENING EARLY
First Carloads Begin to Leave Florida for Northern Des-
(St. Petersburg Times)
The Florida watermelon crop has started northward
in carload lots, earlier than usual and with prospects that
it will be immediately profitable for the whole season.
The first solid carload of watermelons moved from Fort
Myers to New York. The shipment was made by A. S.
Herlong & Co., of Leesburg and sold for $1,400.
Melons composing this shipment were of the Tom Wat-
son variety, and averaged 26 pounds in weight. Move-
ment of melons from Manatee county will begin soon
and shipments from the Leesburg district, it is reported,
will begin about May 5.
Manatee growers will follow their usual custom of pick-
ing over the fields for the fancy melons, which will be
sent to the north.
Watermelons are expected to come into the local mar-
ket now. They will be high in price, but lower than
prices which will be quoted in northern markets. By the
time the watermelon market drops in response to heavy
shipments from Georgia and other states farther north
Florida's crop will be harvested and shipped.
Florida Review 11
FLORIDA IN MID-SUMMER
"It is simply amazing," said a Jacksonville man yester-
day soon after reaching this city, after a trip of a few
weeks' duration, "it is astonishing, to find that there yet
prevails in many quarters of the North, East and West, the
idea that Florida is practically asleep in summer. The
people with whom I have been talking were intelligent,
progressive, wideawake, on almost every subject they
seemed well-informed, but when Florida was mentioned
they immediately began to perspire and pity the folks who
must pass the summer months here. The perspiration
was without much effort, I'll have to say, for it was hotter
than blazes, and then some-in New York, Philadelphia
and Washington, but of course a lot of the folks just
imagine that it is so much hotter elsewhere they feel
rather comfortable. I didn't. I was glad to get back to
Florida to cool off."
It does seem queer that with the advertising, the first-
hand information and all that available there is not bet-
ter knowledge of the Florida climate-not only the winter
climate, but conditions prevailing in summer. It has been
hot in Florida during August; it is hot almost everywhere
along about this time, but the temperature records show
that Florida has a better score than the East or the West
-better because it is lower. And then it is a different
kind of heat. There are no prostrations from the heat
reported, perhaps someone will say that they don't report
them-but that is nonsense. Details of that kind cannot
be suppressed. If the Florida summer climate was half
as bad as the average American apparently believes there
would be no living here; much less the carrying on of
regular business and enjoyment of the usual pleasures
and little concession made to the seasons.
Instead of inactivity and a season of sleeping in the
shade, Florida is putting on a building program such as
was never before attempted. In every line of business, in-
dustry, commerce and in the amusement field and in
sports Florida is going ahead as it does in February or
May or October. The amount of money being invested
in new buildings, the acreage being taken under cultiva-
tion, the establishment of new industries and plans for
extensions of educational facilities; all these things are
visible and taken for granted by the home folks and the
newcomers and the thousands of summer visitors.
Thousands of Florida people take a holiday in summer.
They go to all parts of the country, and to Europe, and
they get new ideas and have a good time; but they are
usually well enough pleased when returning home, and de-
clare that it is the best place they have seen. They have
told everybody, probably, that Florida is busy-even while
they were away-but it seems that there are yet a great
many folks who "pity the poor people who live in this
The pity of it is that the truth about Florida is not more
widely understood. There are troops of good folks in
other sections who are punishing themselves by staying
away, because they will not believe that it could be 90
in New York City without a registration of about 110 in
Florida. Then, too, they fail to discover that the relative
humidity in the East and West is greater than in the
South, and with the same recorded thermometer reading
there is a vast difference in conditions-the high humidity
being responsible for sunstrokes and heat prostrations.
FLORIDA HAS ALL
Why does industry enter one state in preference to
another? Manufacturing plants ordinarily choose to lo-
cate in the state where the chief raw materials for their
particular product are most easily available, but there
are many other deciding factors. Why are so many in-
dustries developing in Florida?
The Atlanta Journal believes the reason Georgia is get-
ting the lion's share of certain industries is because that
state has no bonded debt to speak of, Georgia's obliga-
tions being limited to $5,000,000. Many textile plants
formerly in the North, especially New England, are now
moving to various Southern states, especially Georgia.
The Charlotte Observer discusses why industry is pass-
ing over North Carolina. Its explanation is the fact that
Georgia's laws are more liberal as regards capital and
corporations. The Carolina paper does not think the at-
traction is Georgia's small bonded debt. It observes that
"Georgia also has no good roads." North Carolina has
state road bonds, but it has good roads in return. Says
"In short, Georgia offers inducements by reason of the
liberal nature of its tax laws that overcome Georgia's
handicap in lack of good roads, while the exacting nature
of the North Carolina tax laws are sufficient to nullify
the advantages of her system of good roads in the eyes
of proposing investors. There we have the whole situa-
All of which leads us to repeat what is pretty widely
known already: Florida has all the attractions. Florida
has liberal laws attractive to capital. Florida has splen-
did roads. And Florida has not one cent of state debt.
NEW INDUSTRY WILL FLOURISH IN
FLORIDA ACCOUNT PECULIAR SOIL
The bulb industry in Florida has been growing very
rapidly during the last year or two, and especially so on
one property located a few miles from this city.
The Daytona Beach Journal-News, in a recent issue,
gives some facts regarding this industry which strikingly
shows the magnitude it is attaining as one of the factors In
the agricultural progress of Florida. According to this
statement, about 25,000,000 bulbs will sonn be blooming on
the one property. The Journal-News says:
"Constituting what is believed to be the largest shipment
of the kind ever received by an American community or
development at one time, the National Gardens Corpora-
tion, received and unloaded Thursday a car containing
11,000,000 vari-charactered flower bulbs, the cost of which
was $18,000 and the planting of which began immediately.
"This shipment will be followed shortly by another of
9,000,000, and the planting of these means that approxi-
mately 25,000,000 bulbs will be abloom in the National
Gardens stretch along the Florida East Coast Railroad
when sales throughout the nation reach their height on
Mothers' Day in May.
"The area planted, being planted and to be planted to
narcissus, gladioli, poeticus, Chinese and sacred lilies and
bulbs of other varieties, together with success recorded
in bulb production at National Gardens during the past
four years, establishes beyond question, in the opinion
of local growers, the fact that Florida is entering the
backstretch in founding another profit-sharing and beauty-
12 Florida Review
creating industry-that of producing flowers of bulbous
"Bulb planting having started in August, it is estimated
that 5,000,000 bulbs in many varieties are now in bloom,
and shipments to florists of New York, Chicago, Phila-
delphia, New Orleans and other metropolitan centers now
averages 20,000 daily. Shipments are expected to be
trebled in January and February, being limited at pres-
ent by the late blooming of some varieties and temporary
shortage of skilled pickers and packers. When present
season planting is completed a stretch extending two and
one-half miles north and south and 400 feet deep on both
sides of the railroad will be covered.
"An area of 16,000 acres is being drained in National
Gardens and vicinity, and basing action upon success
achieved in five years of experimenting, W. W. Sterling,
founder of the town, is buying the drainage bonds and per-
sonally directing the operation of dredges. Acreage not
deemed suitable for bulb culture will be devoted to the
growth of vegetables and staple crops.
"Because of Florida's demonstrated adaptability of bulb
culture, and because of the embargo placed on foreign
bulbs since New Year's Day of 1926, a large number of
Holland, Belgium and French growers are expected to be-
gin operations in the vicinity during the winter or spring.
A large number of American growers and florists are mak-
ing similar preparations and sending their choicest bulbs
to the section for planting and then 'forcing' when they
are returned to the northern markets."
POLK COUNTY GIVES WORLD A RICH EARTH
Scientists Discover Yet Another Source of Wealth in
Lakeland, Florida, Jan. 11.-Another source of natural
wealth may be developed in a large way in Florida, it
seemed today following the discovery within a few miles
of Polk City of the finest deposits of diatomaceous earth
It is used as a polish, an absorbent for high explosives
and for insulation and is the finest product known for
this purpose, according to scientists. The deposits are
made by a shell either in fresh or salt water and the de-
posit near Polk City was taken from the slime on the bed
of a lake.
(St. Petersburg Times)
If the people of Florida are to develop the riches of
their native domain they must first know them. Nature
is leisurely in the acclaim of her gifts. She is slow to de-
mand recognition. She has secreted her priceless treas-
ures in the rocks of the ages. But if the fisherman is too
blind to see and possess the pearl she sends the diver
to retrieve it.
Establishment of an engineering experiment station by
Dean J. R. Benton of the college of engineering at the
University of Florida is the birth of a happy idea. A de-
partment in physical research similar to the experiment
station in the department of agriculture is contemplated.
If the program is carried through experts will test the
uses of the Florida palmetto for building purposes. They
will study the effects of the warm salt seas on cement.
They will search out the uses of Florida clays and de-
fine their properties. They will gather systematic data on
the foundations for the various types of Florida ground,
and they will investigate the native road-building ma-
Florida has 365 days of tourist weather. That auto-
matically is building up for this state the biggest tourist
business on earth. But Florida is nevertheless making
rapid strides in the development of her other
natural resources, for 3(05 days of tourist pleasure
in the year means 365 working days in the same year.
And every working day has a longer period of light than
any other state in the Union. With 1,273 miles of coast
line, with inland waters superior to any other like area
in the world, with 5,800 miles of railroads and development
under way in 11 harbors on her coasts, Florida manufac-
tures have already outstripped the value of her farm prod-
ucts in production. The 1,867 manufacturing plants in
the state in 1925 closed the year with products valued at
$280,326,401. The engineering research department in
the university is the need of the day.
The time has come when the people of Florida may well
be taught to know the values in the 2,000,000,000 tons
of pent and its use in woven fabrics, building board, mat-
tresses; the kaolin that rivals the famous deposits of
Worcester, England; gypsum; diatomite, with its 170 uses;
our materials for i:ottery, glass, building materials.
PORTUGUESE STEAMER LEAVES WITH
LARGEST LUMBER CARGO EVER
TAKEN FROM THIS PORT
The Portuguese steamship Amarante sailed over Pen-
sacola bar yesterday afternoon with 4,411,000 superficial
feet of pitch pine lumber in her holds. This is the largest
cargo of lumber ever to leave the local port, and shipping
men are of the opinion that it is the largest cargo ever
to leave any gulf port.
The steamer arrived here several days ago to complete
her cargo of lumber through Fillette, Green and Company,
local steamship agents. She had previously taken part
cargoes of lumber at Gull ort and Mobile but came to Pen-
sacola to complete her cargo because of the depth of the
The Aramante, the only ship flying the Portuguese flag
to enter port in recent months, passed over the bar draw-
ing 27 feet of water. No difficulty was anticipated by her
skipper, as depvh of the bay at the entrance is 33 feet at
mean low tide.
According to local lumber men the vessel carried enough
lumber to erect 294 six-room homes. Figuring as the cen-
sus takers, this means that she carried sufficient lumber
to house occupants of a town nearly as large as Milton.
In addition to the huge cargo of lumber carried by the
vessel, estimated to weigh 9,000 tons, the ship carried
2,000 tons of bunker coal.
The steamer's destination is South America. She will
unload the first of her cargo at Buenos Aires, and will
discharge the remainder at several other ports.
Prior to 1914 the Amarante was known as the German
steamer Wurtenberg. She was seized in Lisbon when
Portugal cast her lot with the allies and declared war on
Germany. She is one of the largest ships flying the flag
Florida Review 13
WHAT MAKES FLORIDA POPULAR
Florida is the most popular residence state in the Union.
Not only for the winter visitors but for those new resi-
dents who have found the climate to their liking all the
year round and now make their home here for the greater
part of the year at least. Many things have contributed
to the popularity of Florida as a place in which to en-
joy the climate and as a place in which business can be
transacted and a state in which a good living can be made
-in many instances a state in which fortunes can be made.
Among other things that now attract the new residents
are the many conveniences that have been installed by
the utility companies who have spent millions of dollars
in development in Florida. Here you can have all the con-
veniences of the big city while you are living in the rural
districts for you have electricity for power and lights on
the farm, your own water works system, good roads,
schools and churches. The utility companies have made
it possible for rural Florida to "come to town" and win-
ter visitors who enjoy the great outdoors (;an now enjoy
it to the fullest many miles from the cities and yet have
all the modern conveniences. The Times-Union along this
"A larger part is in what has been done in this state for
the comfort and entertainment of its visitors; this, in
addition to what so bountifully and so invitingly has
Leen provided by history and romance, and by
Nature's artists and artificers. Added to natural attrac-
tions are a thousand and one things, costing millions and
millions in money and a very great deal of hard and pro-
longed labor-all for conveniencing and satisfying the
guests of the state, that no longer is an outpost of civiliza-
tion, but that is an integral part of the vast and homogen-
eous social system that extends wherever education and
culture and refinement have brought intelligence and well-
being to people to whom they are necessary as are ma-
terial conveniences and necessities.
Florida, without boasting or without the slightest of un-
truth, has so many and so much of what people want in
these modern days that there is no occasion for surprise
that so many of them come here, as they have done in
the past. as they are doing this yeor, and as they will con-
tinue to do in the years to come-so long as Florida is
Florida, land of sunshine and flowers, of richest pleasures
and of best of health."
IRON WORKS FLOURISHES IN FLAMINGO
(Palm Beach Post)
One of the most interesting industries flourishing in the
Flaimingo business district is the wrought iron works of
Ilergeron nnd Mitchell on Claremore drive. This plant
supplies much of the iron furniture, lamps, gates and
fountains, made for Palm Beach and West Palm Beach
Owing to the fact tlimt much of the work is done by
hand only a small amount of machinery is to t:e found
in the plant, but several artisans are at work to meet
the increasing demand for this type of decorative home
and garden equipment.
Only original designs are used and these are never dupli-
cated. In addition to filling special orders, the plants
keep a supply of small pieces in stock, each model in differ-
ent design. Old word period designs are cleverly executed
by the artisans in their work.
NEW INDUSTRY FOR HIALEAH
Hialeah is now in the Airplane manufacturing class of
This last week Louis F. Randall of Hialeah in company
with Lieut. G. H. Willingham, of Oklahoma City, has
opened an airplane factory and are now located on Twenty-
first street near Seminole. Mr. Randall states that inas-
much as he has sold 25 airplanes in this part of the state
within the last nine months sees a wonderful possibility
in this venture and already has the state manufacturing
rights for the Waco Airplane. Mr. Randall states that his
chief engineer on wings was associated with Fokker of
war fame. Five planes are in course of construction and
three are already sold.
Lieutenant Willingham is in charge of all practicable
and test divisions of the plant and the new ideas that are
being put in the improved Waco makes them better than
the original design of the home built Waco.
Purchasers of the first Waco to be built in IIialcali is
Tommy Ward, the second goes to Mr. C. M. Stout of Hia-
leah and Miami and the third one sold is to Mr. Fred
Rogers of Miami and Miami Beach; the other two are
spoken for but are waiting for the financial binder to be
paid thereon. Mr. Willingham is one of the best test
pilots in the United Sta:es today and was formerly with
the Travel Air and Waco companies.
FURNITURE MANUFACTURING ON ST.
(Sumter County Times)
With the hydro-electric power practically assured in
the near future, many small industries that could be op-
erated on this power should be looking for a location.
The manufacturing of furniture would be an industry
that is needed and would pay a handsome revenue from
the beginning. Our many hardwoods that are being
burned and the nearness of the Sou'h American timber
lands with an all-way water transportation, would make
St. Andrews Bay a most wonderful location for the manu-
facturing of furniture. Thirty per cent of the furniture
of the United States is manufactured in the South today.
Florida has as large a variety of hardwoods as any state
in the Union and St. Andrews Bay, with its typical all-year
climate, makes tlie logging of this timber easy work the
year round. The East Bay canal connecting the Apalachi-
cola river system wi:h this section will furnish water
transportation and give us access also to the timbers
along this river system. The big question of today is
where we can find the man with the foresight to seize
CLOTHING MANUFACTURING TO BE ADDED
TO INDUSTRIES OF COUNTY
Manhattan Shirt and Overall Factory Ready to Operate
With a temporary building already erected, with machin-
ery installed and with a supply of raw material ordered
s, that operations may begin about May 10th or earlier,
Manhattan is preparing to add a new factory to the roll
of Manatee county industry. This is to be a shirt and
overall factory which, when running at full capacity will
employ one hundred operatives.
14 Florida Review
FLORIDA MAY SECURE MANUFACTURING
Several large northern manufacturers are reported to
have sent representatives to Florida to investigate the
situation here with a view of locating branch factories in
this state. It is to be devoutly hoped that some of the in-
dustries will locate here, as factory payrolls will be a
big step toward stabilizing financial conditions here.
If real estate owners and agents are wise they will
offer every inducement to locate factories in the state.
In other parts of the country every inducement is offered
the manufacturer. Often times land is given outright
and in other instances concessions in the way of tax re-
duction and other advantages are offered. If real estate
owners will think in terms of the future welfare of the State
instead of immediate huge profits on real estate, a few fac-
tories may locate here so that in times of depression in the
real estate market the entire industrial market may not be
Florida at this time offers advantages to manufacturers
and utility companies in the state will do their part in
supplying electricity and gas, for manufacturing purposes.
There is hardly a spot in Florida that is not adequately
served by one of the utility companies.
With its many advantages of climate, electric power and
other things it would seem that if Florida fails to secure
the location here of factories it will be through the short-
sightedness of her people rather than from other causes.
"BEE INDUSTRY COMING BACK"-COL. W. J.
An industry that has been neglected, especially in this
section of Florida, and one in which there appears to be a
good profit, is being revived by Col. W. J. Martin of Inver-
ness, and perhaps others.
"The keeping of bees," says Col. Martin, "is one of the
most profitable pursuits one can undertake. The great pro-
fusion of flowers the year round in Florida furnishes food
for the bees, and enables them to store honey all through
Mr. Martin now has sixty hives or colonies and re-
cently from fifteen of these hives he procured 300 pounds
of honey. He states that during an average year about
fifty pounds may be taken from each colony, and there is
a ready market for all of this at from thirty to forty cents
"Considering the energy expended by the bees in making
honey," he says, "honey should be a very high-priced pro-
duct, for it is estimated that the bees must fly 40,000 miles
to make one pound of honey-as if they flew a relay race
nearly twice around the world. This mathematical prob-
lem is solved this way: The pound of honey requires 20,-
000 trips to the field. If the average field is one mile from
the hive, the bee travels two miles each trip; that would
make the colony travel 40,000 miles per pound."
Col. Martin states some interesting facts regarding the
food value of honey. For instance, a pound of honey has
the food value of 5 bananas. 8 oranges, 6 ounces of cheese,
10 eggs, 12 ounces of round steak, 15 ounces of boneless
codfish, or 81/ ounces of walnuts. In addition to the actual
food value, it is one of the sugars that may be taken by
anyone without the least ill effects, as may result in the
use of corn or cane syrups, beet or cane sugar, by persons
who are afflicted with certain ailments.
LOCAL SLIDE RULE CONCERN NOW IN OP-
ERATION HERE SENDS PRODUCT TO MANY
PART OF THE WORLD
The latest industry to be added to the list of local
manufactories is now producing at the plant of the Gilson
Slide Rule Company on the Dixie Highway, which was
recently moved here from Niles, Mich., by E. A. Gilson,
owner. The plant produces about 10,000 slide and cir-
cular rules a year, which are used by engineers and archi-
tects in all part of the country, as well as many foreign
The Gilson concern's slide rules are made from metal,
which is stamped in the local plant, and furnished to vari-
ous wholesale concerns and large engineering schools. The
Gilson rules are also shipped by mail to engineers in all
parts of the world, and one shipment going out last week
included the shipping points of Hongkong, Calcutta, the
Transvaal in South Africa, Switzerland, Sweden, Pekin,
several South American points, Australia and many other
A new factory is being built for the plant on the North
Fork of the St. Lucie, but until its completion the plant on
the Dixie Highway is being used.
Only two men are employed in the work, which is done
entirely by hand, but it is intended by Mr. Gilson to em-
ploy several more when the river plant is completed.
TUNG OIL INDUSTRY
With 160,000 tung nut trees scheduled to begin bearing
in the fall of 1928, the first tung oil press in the United
States will be put into operation in Gainesville within the
next eighteen months, according to B. F. Williamson,
president of the American Tung Oil Corporation of the
University City. Tung oil is a valuable ingredient for
paints and varnishes and we imported $20,000,000 worth
from China last year. The recent statement by Prof.
H. J. Weber, of the California Agricultural College, that
twenty years of experiment had proved that tung trees
could never be grown profitable in California has created
a wonderful future for the infant Alachua county tung
industry which Mr. Williamson predicts eventually will
supply the $20,000,000 worth of tung oil which the American
paint and varnish industry uses annually.
BEAUTIFUL TILE IS MANUFACTURED AT
CHENEY ART TILE FACTORIES
A complete line of colored faience floor and wall tile
for use in store fronts, sun parlors, bathrooms and man-
tels or any section of the home or business house re-
quiring a touch of artistry and beauty is being manu-
factured by the Cheney Art Tile Company located on the
Seaboard Air Line railroad, about one-half mile north
of the Orlando County Club.
One of the chief reasons for the popularity of this title
is its lasting color qualities which insures the buyer a
job that will be both beautiful and wearable.
The tile is manufactured in a new and modern fac-
tory, where complete equipment makes it possible to
turn out workmanship of the highest excellence. The
company is a distinct asset to the community and has
proven that it was a needed business. Visitors are al-
ways welcome at the plant.
Florida Review 15
$50,000 INDUSTRY COMING TO POLK COUNTY;
MAKE TRACTOR WHEELS
(Winter Haven Chief)
Polk County is to have a new $50,000.00 industry in
the formation of the Starr Flexible Tread Wheel Manu-
facturing Company, of Lake Wales, which is owned by
W. C. Starr, prominent inventor of that city. The new
wheel, which was invented recently by Mr. Starr, will
be manufactured by the company, and will be introduced
extensively throughout the agricultural sections of Flor-
ida and other Southern States.
Mr. Starr's invention consists of a tractor wheel with
a wide tread on which have been fastened cleats of such
construction that they resist sand and muck and permit
the easier and more speedy handling of the tractors.
Demonstrations show that double the mileage on gas is
obtained through their use, while one tractor is said to
do 50 per cent more work in a given time because of the
superior facilities provided by the use of the new wheel.
Each demonstration is followed by calls from various
sections of the State for agencies, certain parties coming
as far as 130 miles to witness the demonstration and
signing up for sales agencies.
The new company, of which Mr. Starr is the head,
has been capitalized at $50,000, and it is expected that
it will be in readiness within a short time to manufacture
the wheels in large quantities.
AVOCADO NOT NEGLECTED IN NEW YORK
The avocado, or alligator pear, is coming into its own.
New Yorkers know it, and some relish it, but outside the
big cities and places where the fruit is grown the avocado
is still an exotic. Yet the avocado is not a stranger by
rights. According to Dr. George P. Clements, manager of
the Agricultural Department of the Los Angeles Chamber
of Commerce, it is about the only fruit at all familiarly
known that originated on this continent.
Now it is proposed to make a place for the avocado in
in the ordinary American diet. So much will be heard
about the fruit that it will no longer be regarded as a
novelty, for the co-operative organization of California
growers has given notice that an educational campaign is
soon to be launched, and it is expected that by 1927 hun-
dreds of carloads will be shipped East.
The avocado was introduced in California in 1871, when
a resident of Santa Barbara brought three trees from
Mexico. But almost half a century passed before Cali-
fornia awoke to commercial interest in the fruit. There
are now only a half-dozen mature avocado trees in the
state, it is said, and these, at some 30 years of age, have
not finished growing. They stand 50 feet high and bear as
much as 3,000 pounds of fruit in a season. Only about 1,000
acres in California are producing the fruit, but four times
that much has been planted.
It will take a long time for the general public to be-
come thoroughly acquainted with the avocado family, for
its fruit varies greatly. Some are as small as apricots and
some are as large as melons. They may be purple, green
or red; round or pear-shaped. And the insides differ as
much as the exteriors. In fat content different types vary
from 2 per cent to 35 per cent. California alone lists
some 400 varieties in several family groups. The Mexican
race, thin skinned, highly flavored and very rich, was first
introduced, but the Guatemalan is tending to replace it.
This ranges in size from three-quarters of a pound to three
pounds or more; the skin is rough and thick, and the color
varies from green to deep purple. The Florida avocado
is of the West Indian race.
Back in 1672 a writer who found the fruit "one of the
most rare and pleasant" also recognized that it "nourish-
eth and strengtheneth the body, corroborating the vital
spirits." Natives of parts of Central America have found
that they can do hard work on a diet mainly of avocados
and tortillas. The reason is indicated by modern analyses,
through which discovery has been made that the avocado
is a substitute for meat and eggs. It is said to be the
only fruit that has no acid and little sugar. The United
States Department of Agriculture and the University of
California, in the last ten years, have taken the pains to
show that it ranks higher in vegetable oil content than the
average olive, that the protein and mineral content is more
than twice that of other fresh fruits, and the energy value
is more than that of lean meat.
NEW INDUSTRY IS BEING PROMOTED FOR
New Preparation for Leather Dressing Made Here
Announcement was made today of the formation of a
company to manufacture and market a new product called
"Re-Nu-Shu." This new invention, which is patented, has
already proved its worth and promises to be a big national
According to the manufacturers "Re-Nu-Shd" is some-
thing entirely different in a refinishing preparation for
leather of all kinds. It is prepared in several colors for
the different shades of leather.
Mr. S. A. Scatterday, who is associated with other promi-
nent Clearwater men in this venture, said today that the
management is planning a national advertising campaign
and are going ahead with plans to manufacture "Re-
Nu-Shu" in large quantities. When questioned as to the
number of people to be employed in the new plant, Mr.
Scatterday said that quantity production would start in
the near future, at which time approximately fifty people
would be given employment.
Clearwater is extremely fortunate in being selected as
the site for this industry, which gives every promise of
assuming national prominence.
FURNITURE INDUSTRY COMING TO SOUTH,
(Key West Citizen)
Orlando, Fla,-Listing six reasons for his expressed be-
lief, Hugh A. Murril, Jr., editor of the Southern Furniture
Journal predicted here in an address before Orlando furni-
ture dealers and salesmen that the center of the furniture
industry will have moved to the South within ten years.
Proximity of raw materials, power and fuel, avoidance
of labor troubles encountered in the large cities, proximity
to complementary and allied plants, better plant facilities
available through the move from big cities to a planned
area, lower operating costs and plant investment due to
climatic conditions, and nearness of important markets
and gateway facilities were the reasons set forth by Mr.
Murril for his prediction.
The trade journal editor declared that 75 per cent of all
the hardwood timber in the United States is in the sixteen
southern states, and that more than 400 factories in these
states are now producing a third of the furniture made in
He said the southern states have all of the six advantages
over the North with eprhaps others not so easily discernible
16 Florida Review
JEFFERSON COUNTY COMMERCE CHAMBER
MAKES SURVEY OF VARIOUS NATURAL RE-
Secures Data on Possibilities of Industrial and Commercial
Florida Times-Union Has Been Great Aid.
Opportunities for Water Power and Abundance of Raw
Monticello, May 15.-The board of directors of the
Jefferson County Chamber of Commerce has adopted a
program for the ensuing year that marks an era in the
development of middle north Florida.
The manager of the Jefferson County Chamber of Com-
merce presented a series of resolutions to the board of di-
rectors at its last meeting providing for surveys to ascer-
tain the natural resources of the county and to assemble
accurate data on the possibilities of industrial and com-
Money was appropriated and a committee appointed to
act with the manager to make complete surveys of the
Aucilla and Wacissa rivers and ascertain the amount of
hydro-electric power that can be developed at a reasonable
About a year ago the manager and R. J. Carroll, with
such instruments as were available, made a preliminary
survey of the Aucilla river between Lamont and the gulf.
They found a fall of about sixty feet in a twelve-mile
stretch of the river below Lamont and a permanent flow
of water sufficient to develop about 3,000 horsepower by
erecting five dams twelve feet high and eighty feet long.
The Aucilla river runs between high banks composed of
rock and clay, while the bottom is of flint rock and lime-
stone. In this twelve-mile stretch there are several small
waterfalls and many swift rapids, and as the Aucilla, be-
tween Lamont and the gulf, is fed by great springs or
underground streams and, except at flood times, contains
no surface water, the flow and volume, as measured, is
permanent and continuous the year around. No surface
water enters the Aucilla below Lamont, and it will be easy
to divert the flood waters from above.
The Wacissa is a harder problem. It is a short but
broad stream that is really a subterranean river until it
comes to the surface below the town of Wacissa. But it
runs through a flat, swampy country so that impounding
the water by dams is not feasible. It is believed that
coffer dams can be sunk around the several great springs
where the subterranean river boils up and the water
carried in conduits to the confluence of the Wacissa with
the Aucilla near the gulf. It is also believed that a good
deep channel can be dredged at small cost between the
gulf and where the two rivers join and -thus make it pos-
sible to bring in oil tankers to supply cheap fuel oil for an
auxiliary steam plant. To ascertain accurately all these
facts money has been appropriated and a committee ap-
pointed to act with the manager as a board of investiga-
tion and promotion.
This investigating board was also authorized to make a
survey of raw materials. Jefferson county contains a very
large amount of the finest hardwood suitable for furni-
ture and cabinet work as well as inside finish for high
class dwellings and apartments. Scattered all over the
county there are large hardwood hammocks where mam-
moth white and red oak trees grow, together with tupelo
or yellow gum, magnolias, cherry and catalpas. A large
amount of the finest red cypress is still standing in Jeffer-
son county. Cypress and sweet gum have been cut for
many years, but the hardwoods have never been used
except such few trees as the farmers have used for fence
posts. On the uplands grow mammoth black walnuts and
hickory trees with beech and holly, and every bit of wood-
land contains large dogwood trees from which cotton
spindles are made. Jefferson county now furnishes the
dogwood, but the spindles are made in the North.
Jefferson county contains many large beds of splendid
clay for brick, tile and sewer pipe and some of them are
contiguous to the railroads or highways in the southern
part of the county. At least one deposit of fine terra
cotta clay is known and it is claimed there is also some
ceramic clays and fullers earth in the county.
Cement, Lime and Stucco
Where the two rivers empty into the gulf lime rock
outcrops in large areas. If a channel and small harbor
can be provided, gypsum can be brought across the gulf
from Texas very cheaply and cement manufactured where
the raw materials can be assembled at low cost, and cheap
water transportation is available. Congressman R. A.
Green will be requested to seek a small appropriation for
the development of a harbor at the mouth of the Aucilla
and ask for a survey by the War Department. It has long
been known that there is a magnificent supply of raw ma-
terials for a large furniture factory, a terra cotta plant
and many brick yards and tile plants, but heretofore
there has not been the transportation facilities. Now the
western trunk line of the Atlantic Coast Line railroad
crosses the Seaboard Air Line railway at right angles near
Monticello, so that there is the shortest and cheapest rail
transportation north, south, east and west, and these two
great railroads, with their connections, cover the entire
country east of the Missouri river.
Taxes Are Low
There is no developed part of the United States where
taxes are lower than in middle north Florida, and the
Jefferson County Chamber of Commerce adopted a resolu-
tion asking the taxing bodies and tax collecting officers to
remit all local taxes on new industries for a period of
Brick, tile and terra cotta plants in Jefferson county
can secure an abundant labor supply as a large part of the
negroes that went south during the boom has returned
this winter. Most of these negroes have had experience in
sawmills and logging. Therefore, the common labor need-
ed by furniture factories is already here, but the expert
machine and cabinet workers would have to be brought
It remains for the committees and manager of the
chamber of commerce to assemble the accurate data
necessary to persuade investors that there is considerable
hydro-electric power available at a low cost and exact and
convincing statistics on all other items.
During the past two years Jefferson county has traveled
far along the road of agricultural development. Many
Northern farmers have come here and bought farms of
from sixty to thirty-five hundred acres. They have
brought in large herds of pure bred dairy cows and hogs.
But probably the greatest and most satifactory progress
has been among native farmers who are now raising
bigger and better crops, and doing better farming than