Florida's best milk supply

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00018
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00018
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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Full Text



Vol 1

February 21, 1927



No. 18

Florida's Great Truck Farms........................ .................................
Profit to Be Made in Pecan Growing............................
Bradford Has Fine Crop of Strawberries................................
American Riviera Beauty Spot of World. .....................
Guava Jelly Shipped from Here to France ...................
Embargo on Foreign Roots Said to Open Wide U. S
M a r k e t .........................................................................
-lorida Can Get Industry Located Here..............................
40,000 Pounds Fish Shipped .............................
first Cargo of Pitch is Being Loaded........................................
ruck Records Again Broken........................... .......................................
ottled Orange Juice Industry ..... ................. .........
ell System Will Expend $29,000,000............................... ......
une Acre Yields 900 Pounds Grapes.........................................
How Cows Made Wisconsin Prosperous.........................................
A N ew F ru it................. ............................. .............................
Entire Crops of Two Groves for Marmalade...............................
500,000 Chickens Net Owners $1,000,000.............................
Largest Machine in State at Cement Plant..........................................
Experiment Station Herd Helps Build Industry......................
Florida Berries Compete With Texas.............. .........................
Winter Tomatoes Set Record Price............................. .......................
Six Cars of Cattle Being Shipped .................................................
Florida Should Be Poultry Center of America.............................
Dawe Explains Florida Creed ................................................. .........

By NATHAN MAYO, Commissioner of Agriculture

HE above title was suggested by an ad-
vertisement recently carried in many
Florida papers. It was an advertise-
ment exploiting a certain brand of pow-
dered milk being sold throughout the nation as a
substitute for fresh milk.
Florida's best milk supply is NOT from condensed,
evaporated or powdered milk. It is NOT from the
canned milk, shipped here in a great variety of tin
cans and sold to our folks as a substitute for fresh
milk. It is NOT from the thousands of gallons of
milk shipped here in tank cars and sold in competi-
tion with the milk produced by our dairymen. Flor-
ida's best milk supply is the good, pure, home-made
variety, milked from Florida cows and consumed
while fresh by those who love milk for its quality.
Our State has more than 7,000 herds of dairy
cattle, aggregating over 100,000 cows, which are
under the supervision of our State Live Stock Sani-
tary Board. These dairy herds have among them
some of the finest pedigreed cows in the United
States. In butter-fat and milk production, they com-
pare favorably with the herds in any of the "so-
called" great dairy states of the nation. Right here
I desire to call attention to the fact that in Dade
County, Florida, we have one of the largest herds
of dairy cattle south of the Mason and Dixon line.
Not only this, but Florida also has one of the largest
dairy farms in the nation, in Jefferson county, where
more than 10,000 acres are devoted to this one enter-
prise. Again, it is but fair to state that our local
regulations all over Florida are such as to throw

every possible legal safeguard around our milk sup-
ply. No cleaner, more sanitary dairies can be found
anywhere than in this State, and the milk supplied
is as pure and healthful as one can find anywhere.
Few people know that Florida has among her
dairy cattle one of the smallest percentages of tuber-
culosis to be found in the entire United States. From
the standpoint of freedom from this dreadful menace
to health, the Florida cow stands almost at the top
of the list. The percentage of Florida cows having
tuberculosis is by far smaller than the percentage in
the states from which we import our milk. During
the year 1925-26, out of more than 60,000 cows tested
for tuberculosis, only 747 cases were found, most of
which cases were among imported cattle.
Certain phases of the present milk situation in
this State need thoughtful attention. Let us consider
a few of them. First: Our State has not yet caught
up with the demand for dairy products. We probably
do not supply one-half the fresh milk really needed
by our people. We import largely and export none.
Florida has today an estimated population of 1,600,-
000. In addition, she has for several months in the
year a mighty host of visitors, probably more than
are entertained by any other State in the union.
During the winter months we probably have within
our gates not less than one-half million visitors.
Thus, from December to April, we are safe in say-
ing that we have at least 2,000,000 people to feed
here in Florida.
Florida consumes annually more than $31,000,000
worth of dairy products. Only about $7,000,000.00

Florida's Best Milk Supply, Editorial................. ..
Redlands Sees Bumper Yield for Tomatoes..................................
Okeechobee Bean Growers Shipped 103 Cars During
Decem ber ...... ............... .....................
$300,000 In Cash Paid for Produce Hardee Market.
Florida's Farm Crop Prices Gain.....................................
S h ip C ucu m bers ........................... ..............................................................
Truck Farm Brings Big Returns Here.... ....................................
Palmetto Moves Over 2,000 Cars of Winter Crops..........
Pure Orange Juice Being Marketed In Tourist Packages
Arcadia's Fur Industry Grows ...................................
What Is a Fair Rental?............. ............... ....
Two Cargoes Timber to Be Loaded Here.. .......................
Crosstle Exports for 1926 Are Heavy ............ .............. ...................
Instances of Recovery by Truck Growing Seen in Storm-
S tric k e n A rea ............................................... .......... ......... ..
Hoover Predicts Millions Will Be Coming to Florida...........
Suwannee Sweet Potato Drive............................
Narcissus Growing a New Industry in Madison...........
Radio A dvertises Florida ......... ....................... .......... ........ .......
Program Involves Bettering of Lines in Western Florida
Florida Eventually to Supply Country Main Type of Lily
Naval Stores Consum ption Increasing..........................................
Boston Herald Tells of Florida..... ........... ....... ...... ..
Huge Sums of Money Paid Here for Furs......................................



No. 18


2 Florida Review

worth of these products are produced here in
Florida. From this it will be seen that, for every
month in the twelve, our state buys $2,000,000.00
worth of dairy products from outside of the State.
This enormous outlay, of course, covers our purchase
of butter and cheese, canned, condensed, evaporated
and powdered milk, and also the great quantity of
milk shipped here in tank cars.
Second: Our people, by patronizing outside mar-
kets, are discouraging production here at home. If
Floridians continue to buy Minnesota, New York and
Pennsylvania products in preference to their own,
we are going to have an up-hill fight in dairy devel-
opment in this State.
Third: It would appear that our buying public is
selecting its dairy products on the basis of price
rather than quality. In the case of milk, especially
this is a practice of doubtful wisdom. Indeed, we
may say that the mother who buys milk for her
children because it is CHEAP instead of because it
is PURE, does so at a tremendous risk.
If Florida is going to be the dairy state we believe
she can be, her people must buy Florida milk. I am
appealing to our hotels, our restaurants, our cafes
and our housewives to call for and demand, wher-
ever possible, the products of our own dairymen. In
my opinion, should this be done, we shall soon see a
stimulation in the State's dairy production that will
not only build up an industry of great economic im-
portance, but will likewise materially reduce the im-
portation of dairy products of inferior quality into
our State.


Crop to Net More Than $7,500,000, Goulds Shipper Predicts.

(Miami News.)
Indications of a bumper tomato crop in the Redlands
this season and a top price in the markets were given
Friday by B. B. Chandler, packer and shipper at Goulds.
The first tomatoes of the season are being marketed at
$7 a crate. Packers estimate about 8,000 acres have been
planted and farmers are preparing more land. The total
will be approximately 10,000 acres, it is estimated.
An average yield of 200 crates to the acre is anticipated,
Mr. Chandler said. This indicates the yield will bring well
over $7,500,000.
The condition of the crop is excellent and the plants are
farther along than usual. Packers have rebuilt and en-
larged their houses and are preparing to handle the bumper
crop expected. The shipments north will begin soon after
the first of the year and continue until May.
An increased planting of garden truck is reported. This
is particularly true in the glades, where there is abundant
rich land. Many farmers have entered the district and are
renting land at around $20 an acre for the season.


(Enterprise Recorder)
Growers along the southern shore of Lake Okeechobee
exceeded their record of December 1925 with the ship-
ment of 103 cars of beans last month. The movement
from Clewiston, the shipping point, was 75 solid cars and
11,360 hampers, the equivalent of 28 cars, by express. The
shipments in December 1925 aggregated only 74 cars.

Satsuma Orange Tree.


Florida Review 3

Jfloriba Rebiet
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor ............................................... Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 1 February 21, 1927 No. 18

(Tampa Tribune)
Wauchula, Jan. 1. (Tribune News Service).-A check-up
with the cash buyers of Wauchula vegetables this week
showed that more than $300,000 in cash had been paid out
at the shipping platform for vegetables during the last
three months. Strawberries are just beginning to come in
and will run the total higher.
Peppers brought in more money to the growers than any
other crop, but large sums were paid out for cucumbers,
beans, eggplant, squash and other truck crops. English
peas have added considerable to the total.
The shipping platform is in reality a "curb" market.
Buyers are in the market for any kind of vegetables and
often bid against each other, assuring the grower a top
market price for his produce.

(Florida Farmer)
The farmer who grew and sold winter wheat in 1926
received an average of 20 per cent less for it than he did
in 1925, and 10 per cent less than in 1924.
The average farm price of corn December 1, 1926, was
only 64.4 cents per bushel. On December 1, 1925, it was
67.4 cents and on the same date in 1924, 98.2 cents.
A billion and a quarter bushels of oats had a farm price
value of only 39.8 cents December 1, 1926, while a billion
and a half bushels on the same date in 1924 had a farm
value of 47.7 cents.
The same story can be told of barley, rye and buckwheat
-all crops of commercial importance in the northern and
middle western states. Dry, edible beans, apples, grapes
and other crops of northern sections show similar drops in
Florida grows no wheat, no apples, few oats, little rye
or barley, and no late potatoes for commercial consumption.
All of these crops, except rye, had a less value in 1926 than
in 1925.
The average farm value of the 1926 white potato crop as
a whole was only $1.41 per bushel on December 1, 1926,
or 45 cents LESS than the same date of 1925. But the
EARLY crop of white potatoes brought the grower an
average of $1.54 per bushel in 1926, or 15 cents a bushel
MORE than he received the preceding year. Florida is the
first on the market with early potatoes, and consequently
receives the highest price. The average for the 1926 crop
of Florida potatoes was nearly $3 per bushel.
Florida does grow, commercially, peanuts, snap beans,
cabbage, cauliflower, celery, cucumbers, eggplant, lettuce,
green peas and tomatoes. The average value of ALL
these crops was HIGHER in 1926 than a year ago, and in
several instances higher than the preceding year.

The farm price value of oranges December 1, 1926, was
$2.75, or only 8 cents less than the previous year. The
price of grapefruit for the two years is given as exactly the
same, $2 per box.
The accompanying table gives some idea of how much
better off the Florida farmer is than his northern cousin
so far as the value of his products is concerned.
SI I Farm
Crop Yr. Acreage Production | Price
| Dec. 1
Corn -................... .......... 19261 99,482,000 2,645,031000$ .64
1925 101,359,000 2,916,961,000 .67
1924 100,863,000 2,309,414,000 .98

All W heat .................. 11926 56,526,000 832,305,000 1.19
1925 52,255,0001 676,429,000 1.41
|1924 52,535,000 864,428,000 1.29

Oats ........... ..................!19261 44,394,000 1,253,739,000 .39
|1925 44,872,000 1,487,550,000 .38
11924 42,110,000 1,502,529,000 .47
Beans, dry ....................11926 1,659,1001 17,139,000 2.93
1925 1,606,000 19,928,000 3.28
1924 1,575,500 15,159,000 3.74

Oranges ........................ 119261................. 33,900,000 2.74
19251 ............. 33,300,000 2.82

Grapefruit ..................... 11926 .................... 6,900,000, 2.00
11925 ................ 7,300,0001 2.00

*Beans, snap ................ 19261 91,4701 104,259 126.39
19251 98,330 137,960 104.00
19241 84,600 110,660 125.00
Celery ............. ......... 19261 24,270| 6,523,000 1.91
1925 22,8301 6,685,000 1.79
1924 22,710 6,741,000 1.83

Cucumbers ...................... 19261 107,4101 8,801,000 1.17
119251 139,0601 12,217,000 1.14
119241 121,5001 7,507,000 1.42
Eggplant .......................... 19261 3,220 786,000 1.19
1925 3,490 904,000 1.04
1924 2,690 795,000 1.24

Lettuce .- ......... .... 1926 160,100! 17,236,000 1.60
1925 86,020 16,076,000 1.47
!1924 68,660 13,221,000 1.49

Peas, green .... ...... ..1926 255,220 253,6641 70.07
1925 260,310 242,428 68.53
1924 154,270 274,368 66.22

Peppers ......................... 19261 15,430 3,933,000 1.28
11925 13,700 3,455,000 1.31
119241 11,1601 3,674,000 1.11
*Potatoes, early 1926 316,850 34,259,000 1.54
1925 298,780 30,466,000 1.39
1924 308,350 39,987,000 .92

Tomatoes ................ 1926 375,950 1,388,784 28.17
11925 483,750 2,321,588 27.23
'1924 439,790 1,677,028 33.96
Prices on truck crops are average paid to grower for


Vero Beach, Jan. 4.-The first carload of cucumbers from
Vero Beach this season was shipped yesterday by J. D.
Edwards & Co. The shipment contained 340 crates, of
which all graded fancy except twenty-six crates. The crop
was the first picking from a 20-acre field, and a shipment
of 1,000 additional crates is anticipated this week.

4 Florida Review

$10,000 from Tract

Floyd Johnson, Successful Farmer, Gives Data on Vege-
table Crops.

(Fort Pierce Tribune)
Twenty-five acres of rich St. Lucie county soil, plus
proper cultivation, equals $10,000 annual income.
These figures are more or less conservative, but they
suit the purpose to show the vast possibilities of agricul-
ture in this section of Florida, according to Floyd Johnson,
one of the most successful truck farmers in this county.
Mr. Johnson is well known here because of his ability
to take real cash out of the soil. With the combination
of hard work and proper knowledge of agriculture, Mr.
Johnson has set out 25 acres of land in the western part
of the county paralleling the Okeechobee road, with various
kinds of vegetables that are certain to bring him a return
of $250 per acre.
Among the products grown on this farm are:
Sweet and Irish potatoes, squash, sugar cane, beans,
okra, English peas, carrots, onions, peppers, spinach, cab-
bage, tomatoes, lettuce, strawberries, corn, mustard, turnip
and cauliflower.
Two or three crops of the above products are assured
every year under favorable conditions and proper handling,
Mr. Johnson says. Among these, however, he finds that
spinach, potatoes, onions, peppers and cabbage are most
profitable. Potatoes, beans and onions easily yield an
income of $500 per acre, the farm man asserts.
Despite the opinion of many persons, including agricul-
turists and laymen, Mr. Johnson says that corn survives
well in this part of the country when planted in December
and January. He has just started to grow this vegetable,
but finds it profitable.
Mr. Johnson showed where he can sell spinach at a
$1.20 per hamper and receive $3,360 over a period of seven
months. This would be the output of only one acre of
spinach from Oct. 1 to May 1.


(Tampa Tribune)
Palmetto, Jan. 8 (Tribune News Service).-Agricultural
activities around Palmetto are increasing daily. As the
season advances additional commodities are added to the
list already being shipped out in carloads, and while some
shipping centers are numbering their shipments by the
hundreds and thousands of packages, Palmetto's billing
shows the shipments for this season already exceeding
2,000 carloads.
With a large part of the citrus yet to be shipped, and
almost the entire celery crop, to say nothing of the mixed
cars of vegetables, the season's shipments bid fair to ex-
ceed that of last season, by at least 1,000 cars.
The tomato crop in this county is estimated at 1,500 car-
loads. While a light movement of celery has been going
forward each day, the shipments are expected to be in-
creased next week.
The quality of all vegetables shipped so far this season
is of the finest, and up until this time the returns have been
Beginning the first of this week, tomato settings will
increase and within the next 10 days the tomato fields will
be a busy season.

Sir Ivans, Ltd., Name of New Industry Located at Weirs-

(Ocala Star)
Sir Ivans, Limited, is the name of Weirsdale's newest in-
dustry and probably the newest in the county and this
section of the state. It will center on concentrated orange
juice for home consumption.
Irvin N. Gould, former advertising manager of the Hay's
Fruit Juice Company, Portland, Maine, and Lloyd E. Currin,
formerly connected in the chemical department of Hinds
Honey and Almond Cream, are the ones identified with Sir
Ivans, Limited, at Weirsdale.
The first step will be to get out a package for the
tourist trade. A complete line of labels, according to the
proprietors, will be ready within thirty days so shipments
can begin to move. This package will be ready for address
and mailing. In the meantime, if a quantity is desired it
can be obtained in quarts and gallons.
The tourist package will be very attractive outside. In-
side the concentrated juice will be wrapped in Spanish
moss and a legend, in leaflet form, as to Sir Ivan and his
ability as an entertainer.
"We expect to manufacture a pure orange juice syrup
which may be diluted with four parts of water for home
use, parties and entertainments," said Mr. Gould in com-
menting on the industry. "This should not be confused
with synthetic or artificial flavors."
The regular bottle will be wrapped in purple glossine
paper, having a gold foil cap, neck label and stripe down
the front, sealed with a shield.
"We are going to expand as market demands increase.
We are not going to sacrifice quality in starting this under-
taking, as the very best at all times will be our guiding
motto. Due to the large quantities of fruit in Florida at
moderate price, one may rest assured he is getting pure
orange syrup."
Messrs. Gould and Currin came down the first of 1926
and have been experimenting since March, resulting in the
launching of Sir Ivans, Limited.
Dr. E. B. Lytle of the Weirsdale Packing Company be-
lieves the new plant possesses tremendous possibilities and
is very much interested. Situated in the heart of the Lake
Weir citrus belt and adjacent to the Weirsdals Packing
Company, the minimum of expense and inconvenience will
be encountered in getting fruit.


Harrington Fur Co. Covers Large Section in Buying.
About 10,000 Skins Handled Here Last Year, Bringing the
Trappers About $25,000.00 or More.

(The Arcadian)
Harrington Fur Company of Arcadia, which handled more
than 10,000 animal pelts last year, bringing between $25,-
000.00 and $30,000.00, is spreading out, as a new fur house
is being built on North Lee Avenue and alligator hides are
being sold in addition to those of 'coon, 'possum, civet cat,
otter, bob cat and fox.
The demand for alligator skins the past summer was so
good that this branch was added to the business. Alligator
skins have brought as much as $4.25 for the past few
months. The demand for coon skins is now keen and
prices are good. Possum skins are second in demand.

Florida Review 5


(This Week in Clearwater)
There are a number of rental signs on property in Clear-
water, while at the same time there are advertisements in
the papers daily calling for listings on property for rent.
There are people looking for places to stay. When there
is a demand for a commodity and there is an abundance
of that commodity and a deal is not closed there must be
some reason for it. What is the reason in this case? It
is either one of two reasons. Either the rental asked for
the property is too high, or the prospective renters feel
that it is too high. The question naturally arises. What
is a fair rental?
A fair rental is such a price as will give the landlord
or landlady about 12 per cent return on the money invested
in the property which is for rent. Taxes have to be paid, in-
surance has to be paid, repairs have to be made, the prop-
erty has to be kept up, and there is always a certain amount
of damage done by the tenants. These items will average
about four or five per cent, leaving a net income of about
seven or eight per cent on the money invested. This the
owner is entitled to. If the owner, therefore, has $10,000
in a piece of property, $100.00 per month, or $1,200 per
year, is not an excessive rental. Inasmuch as Florida is
peculiarly situated and is forced to make provision for an
abnormal number of people during the winter months,
necessitating a certain large percentage of property which
must lie idle during the summer months or upon which a
small rent can be realized, it is fair that the larger part
of that $1,200 should be asked for a season's rental.
However, it is manifestly unfair to ask from $1,500 to
$2,000 for a season's rental on a $10,000 piece of property,
and just as soon as some landlords realize that fact and
put their property within reach just so soon will that city
take on new life and attract hundreds and thousands of
solid substantial people to make their homes there. The
rent hog is an undesirable citizen and a member of the
community which could be well eliminated.


S(Pensacola News)
Four steamships entered port yesterday afternoon and
this morning, two for cargoes of timber for European ports,
one for bunker coal, and the other with a cargo of fertilizer
which will be unloaded here.
The Danish steamship Kentucky, out of Antwerp, is at
the Louisville and Nashville wharf discharging a cargo
consisting of 207 tons of kainit, 1,496 tons of manure salts
and 1,402 tons of muriate of potash. .
The Spanish steamship Arraiz, which entered this morn-
ing, is lying in the harbor to receive a mixed cargo of
timber for ports in Spain. She arrived from Baltimore,
where a cargo from Europe was discharged. The Sheaf
Dart, British steamer, docked last night at Commendicia
wharf to receive a similar cargo for British ports.
The Romana De Larringia, from Manchester, arrived
today for bunker coal.


(St. Augustine Record)
Milton, Dec. 17.-(AP)-Eight cargoes of cross ties, to-
taling about 225,000, have been shipped to producing and
creosoting companies by a Pensacola firm during 1926.
The shipments were consigned to the Long Island railroad,
Lehigh and New England, and Delaware and Hudson.
Storage yards are maintained in Pensacola and this city.


(Sumter County News)
Farmers of Lee county, near Fort Myers, who were
hard hit by the hurricane of September 18 are fast getting
back on their feet, due to the fact that crops planted since
that time are maturing and being marketed. W. H. Wil-
liams, a truck grower living eight miles from Tort Myers,
secured a small loan from the U. S. Department of Agri-
culture when they were making loans for purchasing seed
and fertilizers, and repaid the loan within three months
after the storm.
After the storm, Mr. Williams lacked a small amount
of having enough money to purchase mule feed, and was
unable to secure credit. So he borrowed from the govern-
ment when it is said that the loan meant the difference
between recovery or throwing up the job. On December
13 he paid off the loan, having sold from his 12 acres up
to that time $7,000 worth of truck.
There are two brothers farming in the county who sold
their car to secure money with which to buy seeds and
fertilizers, preferring that rather than a government loan.
By December 15, or in less than three months after the
storm, they had sold $2,000 worth of truck, and had 10
more acres just coming in, with prospects of selling several
thousand dollars worth in the next few weeks.
The late fall and early winter, following the storm, have
been unusually mild and this has aided in the production
of truck crops. There are many instances in the storm
area where victims are fast getting back on their feet by
marketing truck crops which they have produced since
the storm.


(Tampa Tribune)
Between six and seven million tourists will be coming
to Florida every winter within a few years, according to
Secretary of Commerce Herbert Hoover, who made this
statement in Washington last week to C. H. Brown, vice-
chairman of the Florida Agricultural Congress.
Secretary Hoover expressed his faith in Florida during
his visit with a delegation of Tampans and members of the
state's congressional group, who asked him to attend the
congress here in February.
"Mr. Hoover pointed out that more and more residents
of the North were turning to Florida to escape the rigors
of winter," Mr. Brown said. "He is certainly a 100 per cent
booster for the sunshine state."


Among the staple crops for this county, the sweet potato
plays an important part. Statistics taken from Florida
where this crop is trying to do is to get the best from her
soil, increase the cultivation of her farms, and convince the
farmers that their part of the great game is the most
Within the past two years we of Suwannee county have
solved one problem-tobacco-we know positively that we
can depend on tobacco. We have tried hogs and have
received favorable results. The time has come when the
farmer is not going to depend on one crop to make his
living for the entire year-rather he is giving the diversi-
fied crop his thought, and has become more satisfied with
the result. If one crop fails, he has something else to
fall back on.-Suwannee Citizen.

6 Florida Review


Mr. and Mrs. A. D. Stanton Have Pretty Field of Flowers
at Their Home, As Also Has Alex Smith-Flowers
Are Being Shipped and Bring Good Prices.

(Enterprise Recorder)
Among the latest industries to be taken up in Madison
is that of narcissus growing, Mr. and Mrs. A. D. Stanton
having a half acre of these beautiful flowers now in bloom
at their home on West Bunker Street, and Mr. Alex Smith
having approximately an acre at his farm and home to-
The narcissus came into bloom last week, and Mr. Stan-
ton shipped last Tuesday, Wednesday and Friday, 1,200
stalks of flowers of his own and 600 of Mr. Smith's, to
his son A. D. Stanton, Jr., at Birmingham, Ala., and he
in turn sold them to florists in that city at good figures.
This week Mr. Stanton expected to ship around 3,000
clusters of the flowers to Birmingham and Mr. Smith
planned to ship also to Birmingham and Tampa.
The narcissus begin blooming about Dec. 1st, and cease
about Feb. 1st, and do not bloom again until the next
December. The bulbs will stand 24 degrees cold, and
with them in the ground, as Mr. Stanton's are, 6 inches
deep, it is practically impossible for the cold to kill them
here. The bulbs multiply like onions, and Mr. Stanton
says will be four for one in three years. Importations
from Holland have been stopped, and bulb and narcissus
growing in this country has taken a corresponding in-
In addition to the narcissus he already had, Mr. Stan-
ton secured 20,000 bulbs this summer from Mrs. Taylor
at Monticello, and planted them the middle of September.
Mr. Smith at the same time secured 22,000 of the bulbs.
Mrs. Taylor, from whom they bought the bulbs, bought
10,000 of them three years ago, and this year they had
multiplied to six or seven thousand.
If the new crop continues to do well, Messrs. Stanton
and Smith will begin selling bulbs three years hence.
They plan to be shipping the flowers this winter as long
as they are in bloom.


(Fort Lauderdale News)
The radio is serving as a wonderful means of advertising
The Fort Lauderdale Chamber of Commerce has for some
time taken advantage of the radio to advertise the wonder-
ful assets of this city, with the result that hundreds of let-
ters have been received from people all over the United
States, Canada and several South American cities.
Recently the passenger department of the Chicago &
Eastern Railroad company used the big KYW broadcasting
station to tell the people of a wide section of the United
States and particularly the Middle West, why they should
go to Florida, what they would find the best places to
spend a comfortable and interesting season. All of it was
new and high-powered advertising both for the railroad
company and for Florida.
Last Monday night A. M. Burton, president of the Life
& Casualty Insurance Company of Tennessee, broadcast
from WLAC, known as the thrift station, an address that
covered Florida in detail-its climate, vast resources, prog-
ress, opportunities and its future. The address was heard

by thousands of people and is bound to be of immense bene-
fit to the state. Among other things, Mr. Burton said:
"With the real estate pyrotechnist gone, with the winter
season on and with the United States Department of Agri-
culture crop report in, Florida is able to get a clearer view
of her two greatest assets, namely, her climate and her
agriculture, and of their possibilities for future develop-
ment. If Florida had no other main asset her climate
would make her a great state. Climate is an asset which
cannot be duplicated. In the North the winters are long
and severe and cold; in Florida they are a veritable spring-
time, with perpetual sunshine and with flowers everywhere.
It is a matchless resort for the seekers of rest and pleasure
and health. It offers opportunity for outdoor life not found
elsewhere in America. At this very moment the parks and
playgrounds are full to overflowing and the bands are play-
ing in outdoor pavilions. The golf links, tennis courts and
all places of recreation and amusement are constantly
alive with people. Thousands of people have come this
winter from the frozen North to bask in the sunshine of
Florida, just as if there had been no real estate boom and
just as they will continue to come throughout the years.
Florida's climate is a permanent asset of untold value.
The United States farm report estimates the value of
Florida's principal crops for 1926 at $83,985,000, an im-
pressive figure; less than in 1925 when "boom" prices pre-
vailed, but more than in 1924, which shows that even
though some farmers gave their land and their attention
to subdivision, it was only a small part of the whole state
that was in the hands of the speculators. Not everybody
dropped his plow and hoe for the fountain pen. One does
not have to go far in the study of the state to realize that
Florida's great future lies in the development of her agri-
culture. Florida ships annually 100,000 car loads of citrus
fruits and vegetables to the North and West. There is
sufficient available land to increase her other crops pro-
portionately. Florida could thus bring her crop income
to $419,925,000 annually. With fertile soil and with a
climate unparalleled in the country, Florida has opportuni-
ties for agricultural development not found elsewhere. That
this fact is receiving a larger measure of consideration is
a matter of gratification to Florida's friends throughout
the country."


Extensions in Area of Pensacola Are Contemplated.
Expenditures Will Aggregate Three Millions.

(Pensacola Journal)
Extensive improvements in Northwest Florida properties
of the Gulf Power Company as well as those in adjacent
South Alabama territory are to be started early in the
coming year it was disclosed in a statement yesterday by
W. M. Stanley, operating head of the company. The pro-
gram in the section named will involve expenditures aggre-
gating $3,000,000, and embodies the strengthening of lines
through the southeastern section into the communities of
Graveville, Bonifay and Chipley, as well as the adjacent
territory. Extensions on the Palafox, Nunez Ferry and Gulf
Beach highways and toward Lillian, Ala., in the Pensacola
district, also are contemplated.
Mr. Stanley also let it be known that his company con-
templates acquisition of various other electric utilities in
Northwest Florida, which would progressively justify ex-
tension of transmission lines and formation of loop circuits.

Florida Review 7


Observation of Member of Japanese Firm of Flower

Agent of Volusia Gives His Opinion.
Large Importers Visit State Looking for Source of Bulb

(Special to Times-Union)
DeLand, Dec. 15-Developments in the bulb industry
in central Florida have been made more interesting by
the observations of C. Uchida, member of a Japanese
family of bulb growers, who spent some time in Sanford,
left for Japan and returned to this part of Florida, which
he is certain has a golden opportunity in bulb growing.
In talking bulbs with the personnel of his firm, who are
members of his family as well, he is convinced that in a
few years the United States government will pass the
same rulings on lilies that exists on other bulbs at this
"In this event," said Mr. Uchida, "one main type of
lily, the Bermuda Easter lily, will have to be supplied
to the United States by the growers of Florida, since it
is evident that climate and other conditions of central
Florida seem nearest to those pertaining to Bermuda and
the lily growing sections of the Japanese Archipelago.
"The type known as 'Longiflorium,' which includes most
of the white Easter lilies, has proven itself adaptable
to central Florida. They will not stand temperature rang-
ing as low 20 degrees. After looking the situation over it
is evident that it is up to growers here to put themselves
inposition to supply the trade in the next few years."
T. A. Brown, Volusia county agricultural agent, stated
that there is no accurate information that the United
States Department of Agriculture will make a ruling of
the sort mentioned by Mr. Uchida, in the near future.
"But," said Mr. Brown, "within the past few months a
number of the larger importers have visited this state
anxiously looking for a source of supply. The information
comes to me that about fifteen million small size bloom-
ing bulbs were imported from Japan at a cost of six to
eight cents each.
"It is the opinion of Mr. Uchida that Florida bulb growers
should take steps to get all information and experience
possible, with a view to some day supplying the demand
which is sure to come. He tells me he can read the hand-
writing on the wall and after making a careful canvas,
will place himself in position to supply Florida growers
with small planting stock of established commercial varie-
ties direct from his native home in the lily section of
Japan. If able he will make it a point to give Florida
growers the benefit of his firm's years of experience."


(Pensacola News)
"Naval stores consumption is increasing, rather than
diminishing, as shown in the growth of our business within
the last few years," said B. H. Baker, president of the Gen-
eral Naval Stores Company, of New York, today.
"Our plant takes all the product of the Newport plant,
and the Acme plant in DeQuincy, La., and finds a wide
market for the product of the two, getting this market in
all parts of the world, and with manufacturers of the
United States."

Mr. Baker believes that the conservation program which
is now being fostered by the Pine Institute of America and
the United States Government, will be very valuable in
years to come. The salvaging of the second growth pine,
he considers of vast importance to the naval stores busi-
"The fact that the Newport company and the Acme com-
pany, the product of which we use almost exclusively, uses
the stumps and timber from lands that are being cleared
for development, in no way lessens the importance of tak-
ing care of our forests. Even the stumps in time will be
exhausted, unless something is done to conserve our
"The importance of keeping the market supplied with
turpentine and rosin is seen, when it is considered that, if
the naval stores products are exhausted, the trade which
uses these products will turn to substitutes.
"At the present time, however, a great volume of busi-
ness is being done in connection with naval stores and its
by-products, and the Newport company, in extending its
facilities, is keeping up with this demand."


(Orlando Sentinel)
A glowing article appears in the Boston Herald, devoted
entirely to Florida and its economic strength. This article
leaves nothing to be doubted as to the probable attitude
taken by the Herald in regard to this state. It proves, too,
that not all sections of the country are willing to look
somewhat askance at Florida, with that air of taking
everything concerning the state with a grain of salt.
The Herald really pays tribute to Florida's stability and
prosperity and in a measure derides its own community for
the burdensome taxes that afflict the people of that sec-
The article was sent to the Sentinel by L. C. Parsons,
of Parsons, Tod & Co., Inc., Bankers of Boston, and read
as follows:
From the state chamber of commerce at Jacksonville
we have received an explanation of Florida's economic
strength, not without its allurement to this snow-ridden
and tax-ridden corner of the country. In 1925 the Floridians
collected $11,000,000 in automobile licenses and gasoline
taxes, at a cost of only $8,000, and their state highway de-
partment, with a staff of only 17 employees, including six
divisional engineers, expended $15,000,000 of state funds,
and supervised the expenditure of $10,000,000 more, author-
ized by other political units. Some road building program!
It must make an automobilists' paradise.
A census of state employees at Tallahassee reveals only
345, in spite of Florida's gigantic business. Even this in-
cludes everyone from the Governor and members of the
supreme court down to the charwomen. The state prison
costs nothing. It is not only self-supporting, but is turn-
ing over a surplus to the treasury. To maintain law and
order thus proves financially profitable. Even the reform
school for boys, the corrective school for girls, the state
hospital for the insane, and the school for feeble-minded
contribute materially to their own upkeep, according to
this trustworthy statement.
In consequence of such effective management, the bulle-
tin tells us that the state government has no severance
tax, no corporation tax, no stock: transfer tax, no franchise
tax, no income tax, and no inheritance tax. The state owes
not one penny, and the surplus in its treasury never falls
below $10,000,000.

8 Florida Review

Scene on St. Marks River. Cattle Feeding on Grass in River.


Trappers Have Received Several Thousand Dollars

(Okeechobee News)
In an interview with Mr. Lansgner, local manager for
the Seminole Raw Fur Company, New York, the following
interesting facts concerning the fur business were brought
to light.
Raccoon trapping season opened November 20th and
skins have literally poured in ever since. Over 5,000 skins
have been brought in and shipped. Many men and boys
who have never trapped or hunted before are now regularly
engaged and find it highly profitable, as they get from $4.00
to $4.50 per hide.
This week two high school boys hunted and trapped
three days and had a net earning of $47.50 each for their
efforts. Many skins are brought in by the Indians.
"Many thrills are connected with the fur business this
season. For instance, a gentleman came in by airplane
yesterday with sixty beautiful raccoon skins, for which I
gave him a check for $240.00 and as he took it he said,
'Do you know that ten years ago that for the same number
of raccoon skins I got only $6.00 and was glad to get it?'
"Opossums are also trapped here but the market is low
on them this season. Otter skins are bringing from $15
to $20 this season in the Northern market.

"A conservative estimate of skins that will be handled
out of Okeechobee this season is from thirty to fifty thou-


(Florida Times-Union.)
With many people of the country yet inclined to the
belief that Florida raises citrus fruits and entertains winter
visitors, content then to loaf the time not so occupied, the
extent of the trucking industry spreads and grows. Almost
every industry existent in the United States is possible
here except the harvesting of natural ice, and steadily
the lists increase, showing new firms and concerns enter-
ing Florida to help in supplying the needs of the rapidly
growing State.
Trucking has been one of the big things for Florida for
many years, but the past ten years have seen wonderful
extensions and expansions. Florida celery and Florida
potatoes now are very important items in the nation's early
spring food supply.
Florida tomatoes are famous the country over, and
Florida beans and strawberries and lettuce and peppers and
a dozen other good things from the Florida truck farms,
help to keep the people of the United States in good health
and good humor when a great part of the country is locked
tight in the arms of winter and no green things can grow
out of doors, except in the far South.

Florida Review 9


Five Million Dollars Now Paid for Crop That Was Once
Considered Not Good for Anything but "Hog Feed."

(Williston Sun.)
Farmers in this section please take notice: Once a certain
candymaker went down on a creek not far from his factory
and told a farmer that he would pay two cents a pound
for all the wild or native pecans the farmer would deliver
to the candy factory. The farmer thought the candymaker
was suffering a temporary attack of insanity, offering two
cents a pound for worthless "pig nuts" that were nothing
more than cheap hog feed.
But the farmer gathered several hundred pounds of
pecans the next day, hurrying so that he could deliver his
pecans and get his easy money before the customer regained
his sense; and thereby this farmer and the candymaker
started the shelled pecan industry which today means
millions of dollars extra profits for Southern farmers.
Going along, unassuming, almost unnoticed, the pecan-
shelling industry in these states where native pecans grow
has reached enormous proportions, doing millions of dollars
worth of business annually and employing thousands of
people. Wildcat oil wells and tropical real estate have
little on pecan-shelling concerns for rapid increase in
value and netting profit.
Less than five years ago a Greek sold his hamburger
stand, induced his brother to come in with him and, with
less than $5,000 capital, established a little pecan-shelling
plant. Today the company is capitalized at $60,000. All
the stock is owned by the two brothers and each draws an
annual salary that is much greater than the total of their
original investment.
Another man began shelling pecans by hand a few years
ago and now ships his selling by carload lots to cities of
the East and into Canada. Many small fortunes have been
made in this new, unassuming industry. And the attractive
thing about it is that the mere existence of the industry is
making millions of dollars for farmers every year-millions
that once rotted in the woods or went to the hogs.
The pecan crop of 1925 totaled approximately 25,650,000
pounds. Three States produce about 90 per cent of the
native pecan output of the United States. In 1925,
farmers on whose places these nuts grew received all the
way from 14 to 20 cents a pound for them, the exact price
depending upon the size and formation of the nuts.
The sum collected by farmers in these three states for
wild pecans, which used to be free to any one for the
picking or good hog "mast," amounted to nearly $5,000,000
in 1925.


Largest Output in That Section in Past Five Seasons.

Starke, Dec. 18.-(AP).-Some of the finest strawberries
grown in this section for years are now coming on the
local market daily, selling for 50 cents a quart. The
berries are of immense size, only twelve to fifteen berries
being used to "top" the quart cup. The mild winter this
section has enjoyed up to this week has hastened the
growth of the plants, and cultivators in all sections of the
county are picking berries for market.
Five hundred acres are planted to berries in Bradford
county this season, an increase of 100 acres over last year.
In addition to the increased acreage the well-developed
plants and the splendid growing season promises the larg-

est crop of berries this county has had for five years. Last
season's crop, while small, brought fancy prices in the
northern markets, a net price to the grower of from 75
cents to $1 a quart being reported almost daily for selected
Growers are not expecting a dull market this year, even
with their bumper crop. Heavy buying by trucks supplying
chain stores in Jacksonville, Tampa, Lake City, Palatka
and East Coast cities last year forced buyers for commis-
sion houses to maintain an unusually high price for the
fruit. Inquiries already received by the county agent and
the chamber of commerce indicate that these buyers will
be on hand when the season opens in Starke and Lawtey.


(Pensacola News)
Both recreational opportunities and industrial possibili-
ties of the Gulf Coast section of the South were stressed to-
day by B. I. Budd, president of the Chicago Rapid Transit
Company, and B. J. Fallon, vice president, when they ex-
pressed the conviction that increased highway and hotel
facilities and quicker railroad transportation will bring the
city of Chicago and the American Riviera closer and closer
in identification of interest.
Mr. Budd and Mr. Fallon, accompanied by their wives,
are making an automobile tour of the Gulf Coast. Shipping
their Lincoln touring car by rail to New Orleans, from that
point they have toured the coast, stopping at the new
Gulfport hotel built by Chicago and New Orleans capital
and one of the most magnificent hostelries in the South.
The party arrived in Pensacola last night, stopping at
the San Carlos hotel, and today visited the submarine
division, the United States naval air station, and other
points of interest. During the day they were greeted by
members of the Pensacola Realty Board, and were offered
every facility at the command of that organization, in mak-
ing their visit to Pensacola a pleasant one.
American Riviera
Mr. Budd, whose interests in Chicago identify him with
a number of public utilities, in addition to the traction
company of which he is the head, looks upon'the Gulf Coast
as Chicago's pleasure ground and upon the Gulf ports as
the logical outlet for the vast produce and output of Chi-
cago manufactories.
"This is our first visit to this section of the South," said
Mr. Budd, "and we are frank to say that we are much im-
pressed with the climate, the waterways and beaches, the
beauty of surroundings and the commercial advantages."
Told of the plans that Pensacola has for an American
Riviera Club, Mr. Budd said that in his opinion this would
be an excellent means of advertising the advantages of
this section. "Our visit to the Gulf coast is for the purpose
of seeing these advantages for ourselves and becoming
personally acquainted with the country and its people.
Such a club should prove a tremendous factor in bringing
to the attention of the country a section that heretofore
has been too little known.
"The people of the Middle West, particularly, when they
recognize the fact that the Gulf coast cities are only a few
hours run from home, will travel by automobile and rail,
and will become closely identified with the various interests
that are building the Gulf coast cities.
"Chicago is awakened to the fact that the Gulf coast is
the logical place to play in the winter months, for the trip
can be made back and forth in a few hours-a wonderful
advantage to a business man."

10 Florida Review


Ernest Laesch of South Miami Sends 40 Cases of Delicacy
to Bordeaux, Establishing New Market for Florida Output;
Has Been Manufacturing and Canning Product for
Past 20 Years.

By ISABEL STONE, Staff Writer for the Herald
The export of 40 cases of guava jelly to Bordeaux, France,
may lay the basis for an interesting export business for
Ernest Laesch, who has manufactured this tropical deli-
cacy in South Miami for the last 20 years.
Coming to South Miami, then Larkin, in the pioneer
days with his father and mother, Mr. and Mrs. William
Laesch, the present manufacturer began at an early age
to assist his father in making jelly of the guavas, which
then grew in abundance.
"There were so many guavas in those days," explained
Mr. Laesch, "and so little market for the fruit, that in
order to have it from spoiling many of the folks started
to make guava jelly from the juice. My father started the
factory then, and died soon after, so that I have been
carrying on the business since that time, and am about
the only one left in these parts making a business of it."
The difficulty these days is on the other foot, accord-
ing to Mr. Laesch, who has lots of market for his wares
but difficulty in securing sufficient fruit to meet the de-

mand, since many of the groves have been cut up by
the encroachment of subdivisions.
The busy season for the factory is during the months of
August and September, when the fruit ripens, and he
annually packs 5,000 to 6,000 cases of the jelly, a case con-
taining two dozen eight to 10-ounce jars. The brand
under which it is sold is known as "Laesch Royal."
Mr. Laesch is now preparing an exhibit of the jelly to
be sent about the country on the Florida Exposition train
now being fitted out for a Northern excursion. His prod-
ucts have already been sent to all parts. of the United
States and Canada, largely through gift packages by vis-
itors who wish their friends "back home" to sample one
of the most delicious Florida products. In the same man-
ner, in recent years, a demand has arisen for the guava
jelly in England. Mr. Laesch, however, expressed himself
as most gratified by the order from France, received
through a New York house which has handled considerable
of his product.
"France obtains oranges and other citrus fruits for mar-
malades from Seville and other parts of Spain," he ex-
plained, "so that we cannot compete with those products.
However, Florida, Havana and the extreme part of
southern California are about the only places in North
America where guavas are grown in sufficient quantity
to make the jelly. Most of the crop in Cuba is made into
the paste, something like a butter, rather than the clear

Dairy Herd in Hernando County.


Florida Review 11


Success of the American Bulb Corporation, Duval county's
newest industry, which its backers expect will in time con-
trol an annual million dollar sale of narcissus bulbs in
the United States, is assured, Major Y. O. Brown, president
of the corporation, announced last night at the close of
the first meeting of the board of directors.
Cultivation of the bulbs already has been started on a
plot near Jacksonville Beach, where 10,000 are now almost
ready for harvesting. Plans to enlarge the scale of plant-
ing will begin immediately, the officials of the corporation
Charles H. Andress, assistant trust officer of the Florida
National bank, is vice-president and treasurer of the cor-
poration, William O. Mehrtens, associated with the Famous-
Players Lasky Corporation and an all-state quarterback
in 1925, is secretary.
Major Brown was formerly assistant postmaster of the
local postoffice. He was for nineteen years employed by
the United States Government, twelve years of which he
held an executive position. He proposed and was instru-
mental in the success of the air mail service for Florida.
Sears First Subscriber
Wesley M. Sears, scion of the famous partner of Sears-
Roebuck Company, Chicago mail order house, was the
initial subscriber to the stock, making a $1,200 purchase.
He has been in Jacksonville for several days, registered
at the Mason hotel. Mr. Sears' purchase was the first unit
of $5,000 of stock being placed on the market by the
It is planned to increase the capital of the corporation
to $5,000,000 in time, according to Major Brown.
"We are going to do this by selling small quantities of
stock at intervals with the provisions that holders shall
not take out dividends for fifteen years. We have figured
in profit, and putting the dividends back into the business
will give us the $5,000,000 capital fifteen years hence, by
which time we expect to control the United States bulb
market," Major Brown explained.
The new corporation has secured the services of J. P.
Guille, in charge of the Southern Bulb Company's bulb farm
on the San Jose boulevard. He will direct the planting
and supervision of the bulbs. He has been in the business
for twenty years and now is connected with Reynolds and
Sons, a Holland concern, which owns the Southern Bulb
Open Field Asked

The United States Government has placed an embargo
on the importation of bulbs, on January 1, 1925, claiming
that insects were being brought into this country and that
the bulbs were narcotic. The annual importation of the
bulbs had averaged 50,000,000 a year and this left a new
market to be developed in this country.
Aided by the Federal Government, experiments have
revealed that this section of Florida is the only part of the
United States in which the bulbs can be grown success-
fully, and to date, the total state production has only
reached the 10,000,000 mark annually. The local men ex-
pect, by gradual expansion, to fill up the gap in the market
and to eventually control it.
A 20-acre site has been acquired by the corporation be-
sides the Jacksonville Beach planting. It is located ad-
joining the farm on the San Jose boulevard.

From All Indications in Development of the South. Things

(Daily Lake Region)
From all indications the development of the South as a
manufacturing center has already set in, particularly with
the textile industry. Up in New England, which has long
been known as the textile center of the country, tre-
mendous changes are taking place that are most dis-
quieting to those who wish to see the textile factories
in that part of the country continue in their former pros-
perous state. Several of the larger factories have con-
solidated, while numerous of the smaller ones have closed,
and many of the operations have moved to the South,
where the cost of manufacturing operations are lower.
Many of these factories have located in the Carolinas
and Georgia, while a few have scattered to other points
of the South.
It is pointed out that here the cost of heating is negli-
gible, compared to the figures necessary in New England;
labor is cheap and plentiful, while raw materials are at
the factory doors. Freight rates also are either on a par
with those in other parts of the country, or lower. The
only higher cost is the marketing of the official product.
Reaching the markets of New York and Boston, naturally,
is somewhat more costly than for the factories in the
North. But taken altogether the cost of operating a fac-
tory in the South is far below that of the northern states,
where the coal problem is yearly becoming more acute.
With this movement of manufacturing enterprises to
the South, is Florida to be ignored? Why can not textile
mills be located in this state with equal advantages to
those which are being established in Georgia and the Caro-
linas? The labor situation is equally as favorable here;
building costs are fully as low; the climate is better, and
here may be found every advantage and none of the dis-
advantages in Georgia and the Carolinas.
While chambers of commerce throughout the state are
putting forth herculean efforts to induce tourists and
others to come to this state, why would it not be well to
induce a few good factories to establish themselves here?


1926 Shipments Valued at Nearly $500,000

(Pensacola Journal)
Pensacola's snapper fishing companies, the E. E.
Saunders and Warren firms, shipped 240,000 pounds of
snapper and grouper out of Pensacola during the month
of December, according to figures released yesterday.
The December shipments form further proof that Pensa-
cola is the champion city in the world in the red snapper
fish business.
During 1926 there was shipped from this city 7,000,000
pounds of snapper and grouper, valued at approximately
More than 40 vessels comprise the fishing fleets of the
two Pensacola companies. They sail as far south as the
Caribbean Sea. Sometimes the smacks make catches of
60,000 pounds. The average catch is around 25,000 pounds
The E. E. Saunders company is the largest red snapper
fishing company in the United States and Pensacola has
no rival in the world in the business.

12 Florida Review


Norwegian Steamer Liv Is at Muscogee Wharf Taking
Full Cargo Pitch to a French Port.

Total of Ten Cargoes Will Be Taken Here.

Three Will Load in December, Four in January and Three
During Month of February.

(Pensacola Journal.)
The first of ten cargoes of pitch to be shipped through
Pensacola to foreign countries is being loaded to day at
Muscogee wharf on the Norwegian steamer Liv for a French
port. Solid trains of pitch from the Birmingham district
are arriving and being placed in the yards near Muscogee
wharf and a big force of laborers is engaged in placing
the cargo, which is difficult to handle.
The movement of pitch from the Birmingham district
through Pensacola will be heavier this season than ever
before, as the demand in foreign countries for fuel is ex-
ceptionally heavy owing to the acute coal shortage. The
steamer Special is due next Monday for a full cargo, and
another vessel is under charter to arrive Sunday, December
2G. In addition to three cargoes during December, four
steamers will be loaded during January and three during
February. The pitch is not handled to any extent in export
circles in warm weather on account of a tendency to soften
and make handling out of the question. In cold weather,
however, it congeals and is shunted through the coal chutes
and about six hundred tons per hour is handled.
The fact that ten shiploads of the product are to be
handled through this port, and that additional cargoes are
to go through other gulf and Atlantic ports to Denmark,
Italy, Wales and other countries of Europe is an echo of
the coal shortage which now prevails throughout Europe,
for, in addition to the exporting of crude pitch, there are
now being handled through this port thousands of tons of
bunker and coal cargoes.
Every steamer calling here for bunker nowadays takes
not only enough to make the voyage to destination, but fre-
quently fills bunkers with sufficient to make a return voy-
age to the United States. All the shipmasters report that
the shortage of coal still continues in Europe, and that the
Alabama product is finding ready market on that continent.


Potatoes Exceed Speed Limit in Breaking Lee County Soil
(Fort Myers Press.)
The breaking of production records on fancy winter truck
in the Fort Myers section is becoming an almost daily oc-
currence this season. The latest item is reported today by
Captain E. E. Damkohler and his brother on a planting
of Bliss Red Triumph Irish potatoes, put in on October 24.
Test diggings on December 1 showed an average of four
good-sized edible potatoes to the plant.
A second planting of the same variety of potato made on
November 22, was breaking the ground and coming up on
the 29, in seven days, and appeared to be a 99 per cent
stand or better.
About four acres of potatoes on Nov. 22, 23 and 24 are
showing a germination of over 98 per cent for the whole
field. The seed used in this field was immature, and did
not seem to have a chance to make a fifty per cent ger-
mination. By the use of a special method of treating the
seed the above gratifying result was obtained, and the
planters will be glad to give information as to methods
of handling to any one wishing to increase his stand of
potatoes, and certainly of germination.

(Orlando Sentinel.)
Orlando's newest "infant" industry will be an-
nounced at the regular luncheon meeting of the Orlando
Chamber of Commerce at noon today in a novel manner-
not by word of mouth, but by taste-when each luncheon
guest will be served by the Angebilt hotel, with a half pint
bottle of Florlando Orange Juice.
Announcement is being made through an advertising
campaign that will start in the Morning Sentinel this week,
of a novel service to the people of Orlando and Winter
Park by the Datson Dairies and Florida Liquid Fruit com-
pany-the daily delivery of oranges and grapefruit in li-
quid form, just as milk is now delivered. "Your breakfast
fruit on your doorstep daily" is a slogan of the new service.
Carl Hunt, formerly executive vice-president of the Or-
lando Chamber of Commerce, and before then for many
years general manager of the Associated Advertising Clubs
of the World, in New York, is president of the Florida
Liquid Fruit company, and A. P. Fothergill is secretary.
Mr. Hunt said last night that the fruit juice business had
had a strong appeal to him ever since it came to his atten-
tion, a number of months ago, when he first began experi-
mental and research work in this connection, because the
business is "such a useful thing" to the consuming public
as well as the community.
"It is, of course, not good economy to haul perfectly good
hand-picked oranges and grapefruits from the packing
houses to the dumps, as is often done, just because they may
be either too large or too small to pack, or because they
may have a slight thorn prick or be a bit off color. These
so-called fruit culls are as good from every practical point
of view as the fruit that is packed and in our process of
handling the juice, we are, of course, inspecting and select-
ing only fruit that is sound in every particular."
An announcement concerning the new service directs at-
tention to the fact that the juice is handled throughout
with the same care as characterizes the handling of Dat-
son milk. The juice itself is never touched by a human
hand, and is squeezed into sterilized containers and then
immediately chilled, later being bottled by machinery, steril-
ized bottles being used. The product is being put out in
milk bottles, in quarts and pints for the house-to-house
trade, and also in half pints for hotels and restaurants,
and will be served in the original half-pint bottles to cus-
tomers, who may, if they wish, take off the caps and thus
be assured that their fruit juice is clean and pure and
could not have been tampered with.
Arrangements are on foot, Mr. Hunt said, for the sale
of these juices in other cities, and it is the hope of the
new company thus to find eventually a profitable outlet
for a large quantity of this fruit, which to a large extent
is now not only thrown on dumps, but must be hauled there
at considerable expense.
The company's advertising, here and in other cities, he
said, would be directed largely to the point of the health-
giving benefits that may be obtained through a wider and
much freer use of these juices. Hardly does a month pass,
he said, but there appears in some leading medical or
scientific journal an authoritative article concerning the
almost indispensable curative qualities of these juices, but
he believes that less is known on this subject here in the
center of the fruit belt than in many other "parts of the
country. The advertising will also stress the necessity of
regularity in the use of these juices, and daily deliveries,
he suggests, will prompt regularity.

Florida Review 13


For Florida Alone.

Telephone Company Predicts Great Future for the Sun-
shine State.
(Fort Pierce Tribune)
The program for the new telephone construction and re-
placement work to be done during 1927 by the Southern
Bell Telephone Company will cost more than $29,700,000,
according to a recent announcement.
This huge expenditure, which is for nine southeastern
states, follows an outlay of $35,000,000 for similar pur-
poses during 1926 and more than $24,000,000 during 1925.
It is now estimated that approximately $4,000,000 will
be required in Florida and the major items for which this
large expenditure is to be made include: Land and build-
ings, $178,000; Central office equipment, $354,000; exchange
line projects, $1,094,000; toll facilities, cable and recon-
struction, $848,000; the routine work of installing and
removing telephone stations, $1,342,000; station equipment,
Although the program for the state and for the south-
east is not quite so great as that for 1926, telephone offi-
cials point out that a number of telephone buildings were
constructed and placed in service this year, and that the
budget for-this purpose is proportionately reduced.
Telephone construction work in Florida during 1926
involved an expenditure of more than $10,000,000, which
was the largest ever made in one state by the Southern
Bell Company.
More than 17,275 new telephones were added to the Bell
System in Florida, which was the largest gain in new
stations ever made in one southeastern state during one
year. Except for storm damage and other adverse cir-
cumstances that gain would have been much larger.
That the telephone company has confidence in the fu-
ture growth and progress of Florida is indicated by their
estimate that 17,000 new telephones will be added to the
system in Florida during 1927. This is a considerably
greater number than it is estimated will be added in any
other southeastern state during the year.
Telephone officials point out that, although the expendi-
ture for new construction and replacement will be smaller,
the growth will be practically as great as during 1926,
because the new buildings and plant were constructed
during the past two years, and facilities will be provided
for a large increase in the number of subscribers.
The increased use of the long distance service will re-
quire the addition of 1,991 miles of new toll circuit, which
will give the state a total of 21,033 circuit miles and 2,685
miles of pole line at the end of 1927. The expenditure and
improvement of the long distance system in Florida has
been one of the outstanding features of the telephone
company's construction work during the past two years.
The magnitude of the prograni for 1927, following the
big expenditure made during the past two years, is re-
garded as an indication of the telephone company's con-
fidence in the continued growth and possibility of Florida.

(North Marion News.)
W. T. Waters, who lives at Hickman Station, two miles
west of McIntosh, has lately gathered and sold a little
above 900 pounds of Carmen and Munson grapes from one
measured acre of land, the vines having been planted about
18 months ago, with this their first crop.
The grapes were of excellent quality, fine large bunches
averaging about three-fourths of a pound per bunch.


(Brooksville Herald.)
Wise leadership made Wisconsin the greatest dairy State
in the Union.
In 1870 Wisconsin farmers faced poverty. Through a
"one-crop" system of wheat year after year their soils
had been robbed of their fertility until from eight to ten
bushels per acre was a common yield. This meant a loss
on every acre and consequent failure to the producer.
Furthermore, the chinch bug-similar in destructiveness
to the boll weevil in cotton-infested these wheat acreages
with dreadful results.
Something had to be done. A few wise leaders with
great vision and true interest in the welfare of Wisconsin
farming people rose to the occasion. These men formed
the Wisconsin Dairymen's Association. This association
has played a great part in helping cows bring prosperity
to Wisconsin. It has developed leadership, it has worked
out difficult problems, and it has proved itself a wise guid-
ing and balancing force throughout the past fifty years
and more.
In 1870. Wisconsin's lands were valued at $15 per acre.
Today they range in value from $100 to $200 per acre.
Wisconsin's cow population today is 2,000,000 and Wis-
consin's dairy products is $270,000,000 annually.
What has this to do with each individual Southern State?
Just this. Our section is facing a strikingly similar situa-
tion to that which faced Wisconsin a half-century ago. Poor.
worn-out soils, low yields per acre, low-priced cotton, in-
sect ravages such as those of the boll weevil, etc., are
causing many farmers throughout the South to face poverty
and failure. What is the remedy? More livestock, diversi-
fication and (since we are taking Wisconsin to study),
more attention to the dairy cow-rightly called "the foster
mother of the world."
The South-probably every single State of it-is making
tremendous strides in increasing the quality and numbers
of its dairy cows. Pure bred sires are being used more ex-
tensively, calf clubs are becoming more popular, cow-
testing associations are growing in numbers. Each of these
is a great influence for good in the sane. healthy growth
of a greater dairy industry.
But how many of our Southern States have live. effec-
tive State dairymen's associations? Some do not even have
such organizations in name. Some have nominal organiza-
tions that are practically inactive.


Prof. P. H. Rolfs, formerly dean of the Florida State
Agricultural College, but now at Vicosa, in the state of
Minas Gereas, Brazil, where he organized and is conduct-
ing an agricultural college for the Brazilian government,
writes to the Florida Grower and suggests that a tree
in that country producing large quantities of fruit, not
unlike the Scuppernong grape, could be profitably intro-
duced into the southern part of Florida. He says: "The
name is pronounced jah-bo-te-cah-ba with the primary
accent on the 'cah' and the secondary on the 'jah'. Try the
pronunciation and you will find it quite pretty.
"Like the Scuppernong grape, the jahboticaba can be
put to a number of different uses. The best use is that
of eating it fresh from the tree. Wine and liquor are
made from it. The pulp and juice contain a large amount
of pectin, and produce an excellent jelly."-Orlando Sen-

14 Florida Review


Demand for Product Makes Factory Expansion Necessary.

Night and Day Shift Planned.

Atlanta Distribution Office to Open.

(Fort Myers Press.)
The entire output of two orange and grapefruit groves,
one at Alva and the other at Olga, were purchased today
by the Fort Myers Food Products Company to supply the
demand for its orange and grapefruit and grapefruit-
orange marmalade products.
In business less than two months and unable to fill one-
fourth of the orders on hand is the record of the com-
pany which is spreading the fame of Lee county citrus
fruits throughout the nation. Its plant is maintained at
the corner of Cranford avenue and the Tamiami Trail.
The present output of the company, 500 pounds per day,
is practically all absorbed in the Southwest Florida trade
territory, according to James D. Newton, vice-president.
Orders have already been placed, according to Mr. Newton,
for equipment which will quadruple the plant's production
and make necessary a day and night shift. Unfilled orders
on the books of the firm are from several Florida railroad
and steamship lines and prominent southern hotels, it was
stated. Local wholesale distributor for the product is the
Fort Myers Wholesale Grocery Company.
Put up in attractive glass jars the three flavors of Lee
county marmalade are sold in two sizes, the pound and
quarter-pound. The special process under which the pro-
duct is put up and which gives it a delightfully distinctive
flavor is the work of Gus Ekroth, food specialist, who is
also vice-president of the company. Mr. Ekroth is in com-
plete charge of the company's plant and is personally super-
vising the manufacture of the firm's output. His latest
discovery is the extraction of a "honey" product from
oranges which is described as particularly suitable for use
on waffles and hot cakes.
With the expansion of the local plant, plans are under
way, according to Mr. Newton, for the establishment of
Southern distribution offices for the product in Atlanta.
Demonstration of the new Fort Myers product will be
held Saturday in conjunction with the National Biscuit
Company at the Woods Tamiami Trail grocery store and
Grocerteria. Mrs. Ekroth and Mrs. James Calderhead will
be in charge of the demonstrations.
Officers of the company besides James D. Newton and
Mr. Ekroth are Dr. Roderick Newton, president, and Joe
Sandberg, secretary and treasurer.

500,000 CHICKENS NET OWNERS $1,000,000

(St. Petersburg Times)
There are now more than 500,000 chickens in the ten
counties west of the Chattahoochee river, with a gross
indicated income of $1,000,000 this year, compared with
396,520 birds in 1925 and only 294,967 in 1924, according to
J. Lee Smith, district agent of the Florida agricultural
This is an increase of more than 100,000 chickens in the
last few months, and is just one more proof that the big
increase in the development of the Florida farms, groves
and truck gardens, starting too late to be shown in the
records for the 1925 reports, will bring to light surprising
figures in the report for the year ending December 31.


Kiln 175 Feet Long Arrives and Second Is On Road.

Other Equipment Rapidly Being Installed in $4,500,000

(Tampa Tribune)
The largest piece of moving machinery ever to enter
Florida, according to officials of the Cowhan Engineering
Company, which is building the $4,500,000 plant on Hookers
Point for the Florida Portland Cement 'Company, has
arrived in Tampa and now is being installed. This is
the first of three kilns to be set up at the plant. Another
is on the road.
When elevated in position each kiln will be 175 feet
long and 11 feet in diameter, and when ready to run will
weigh 400 tons, exclusive of its charge of approximately
150 tons of material. A Portland cement kiln is said to
be the largest piece of moving machinery in all industry.
When operating, it revolves once every minute and a
half to two minutes.
With the arrival of the first kiln, workmen are complet-
ing the installation of three coolers, which are replicas
of the kilns. These units, though dwarfed in comparison
with the larger kilns, are 72 feet long and 8 feet in di-
ameter. The material that eventually becomes Portland
cement is cooled by passage through these big drums after
being subjected to a heat of from 2,500 to 3,000 degrees,
Fahrenheit, in the kilns.


(Fort Meade Leader.)
The low average production of Florida dairy cows can
be charged to a very large extent to the fact that too many
of these dairy cows have been sired by bulls with little
or no production behind them. In other words, too many
people have bought bulls for service with no other thought
in view than that of having fresh cows.
Bulls with ability to transmit high production to their
daughters will increase average production of cows in
this State quicker and more surely than it can be increased
in any other way, says John M. Scott, animal industrialist
of the Florida Agricultural Experiment Station.
The herd of dairy cattle at the Experiment Station was
established about 20 years ago for the purpose of demon-
strating the fact that good dairy cows could be developed
in Florida; that the agricultural student might have the
opportunity of instruction along dairy lines, especially the
chance to study types and families of dairy cattle; and to
make available experimental work in breeding and man-
agement of a dairy herd. It has been functioning along
these lines since its establishment. However, it has been
of service to the State in a much larger and perhaps less
appreciated degree. By this we mean it has been of direct
service to many of our dairymen. Young breeding stock,
especially bulls, have been offered to breeders at very at-
tractive prices, thus making available to these men higher
class sires than were ordinarily for sale.
Today there are many bulls in service in all sections
of the State that came from the Station herd.

Florida Review 15


A unique situation in fresh fruit developed in St. Peters-
burg over Sunday when the strawberry crop from Florida
came into competition with shipments from Texas.
Probably hearing of the Florida frost the Rio Grande
section in Texas sent shipments through to St. Peters-
burg. But by Saturday the Florida berries were in prime
condition, and they commanded a price of 90 cents a
quart as against 80 cents for the Texas berries, notwith-
standing the long express shipments charges from the
Lone Star State. The Florida berries probably never
were excelled for size and quality in St. Petersburg, dem-
onstrating how quickly Florida comes back after a one-
night freeze.
A survey of northern markets shows that Florida prod-
ucts of the soil are commanding favorable prices, with a
tendency upward because of the recent frost.
Supplies of cucumbers have been so light that the
government has not quoted prices, says the Associated
Press. Baltimore quoted the square bushel crates at $6
to $6.50, Chicago $7 to $7.50 and Pittsburgh $5.50 to $6.
Eggplants are ranging from $4.50 to $6 per standard crate,
Florida carload shipments having been absent from the
market last week.
Peppers are regularly quoted, prices climbing in Boston
and Chicago to $4.50 to $5 standard crate, Baltimore clos-
ing at $4.25 and Pittsburgh $3.75 to $4.
Strawberries in carload lots stopped through the week
in carload lots from Florida, but express shipments brought
moderate prices, Chicago 60 to 65 cents a quart, Phila-
delphia 60 to 75 cents, St. Louis the same, Cincinnati 75
to 80 cents, Boston 90 cents and New York 70 to 75 cents,
Pittsburgh jumping from 60 to 85 cents Friday, Washing-
ton still higher. Some of the larger shipping points for
Florida are Plant City, Wauchula, Kathleen, Dover, Lake-
land, Galloway, with Starke, Lawtey and Hampton com-
ing on a little later. Florida has little competition in
January and February, Louisiana beginning shipments in
Government figures show for four days of last week
five carloads of tomatoes from Florida, two from the Ba-
hamas, 36 from Cuba and 58 cars from Mexico. Prices
range $6 to $8 per crate in Baltimore, Cincinnati $8 to
$8.50, Philadelphia $6.50 to $8. The most of Florida's
early crop comes from the East Coast, with others follow-
ing from Larkin, Manatee county, especially Manatee and
Palmetto; from Homestead, Pompano, Ocala, Okeechobee.
The Livingston globe is the favorite this season. The East
Coast will have moved its crop by April, Okeechobee sec-
tion will start shipments in April, and the Manatee county
crop will run through into June.
Florida cabbage is quoted $2.25 to $2.50. This state
is the leading shipper, the 1927 acreage being about 3,320
acres this year compared with 3,660 acres last year. There
is some competition from storage cabbage and new cab-
bage from Texas, Louisiana, South Carolina and Missis-


(St. Petersburg News)
Fort Lauderdale, Jan. 29.-Fort Lauderdale's first carload
shipment of winter tomatoes brought the record price of
$5.50 a crate, or $2,623 a car, several days ago when bought
for the Gridley Maxon Company, of Chicago, by Charles
Nathan, buyer.

Although the Broward county tomato crop will be light
this year, growers are obtaining record prices for their
shipments. Green beans are bringing as high as $9 a ham-
per, the best price being registered previous to the cold
spell being $7. Buyers report few beans in this section for
sale, with the new crops coming in in several weeks.
Headquarters of produce buyers are being maintained
here on the Florida East Coast railroad dock at New River.


Jernigans and Pace Interests Loading 240 Head.

(Milton Tribune.)
Six carloads of Santa Rosa county cattle will be shipped
from Milton probably tonight. The cattle was driven to
Milton Monday from Chumuckle vicinity and they belong
to the Jernigans and Pace interests. They are to be shipped
to New Orleans.
There are more than 200 head of cattle in the shipment,
an average of 40 to 43 being placed in each car. They are
said to be better than the average cattle in quality.
A number of carloads of cattle have been shipped from
this county since the tick eradication program has been
under way. The quarantine has not lifted yet, but the
Government is permitting shipments after a close inspec-
tion has been made of the cattle.


(Pensacola Journal.)
If China can ship eggs across the Pacific ocean, thence
through the Panama Canal, to Florida and sell them at a
profit; if California can ship eggs 3,000 miles across the
continent or 6,000 miles or more by way of the Panama
Canal and sell them in Florida at a profit, what are the
opportunities for poultry farming in this State?
This question might well be asked by every man in
Florida who today is not satisfied with the profits he is
receiving for his farm products, for no less an authority
than L. M. Rhodes, State Marketing Commissioner, states
that both China and California are selling eggs in Florida
on a profitable basis. Mr. Rhodes, speaking at a meeting
of Escambia'county farmers Wednesday, further expressed
the opinion that conditions are ideal in Florida for poul-
try farming.
The opinion of the State Marketing Commissioner con-
forms to that of most of the experienced poultrymen of
the country. R. P. Ellis, who organized the first co-opera-
tive poultry group in the United States, and who has had
twenty years experience in breeding chickens for high egg
production by trap nesting, makes the statement in a Tampa
Tribune article that Florida needs tens of thousands of
poultry farms.
It would require two million hens to make up this State's
deficiency in egg production-to supply eggs now pur-
chased in outside markets, he points out. This number
naturally must be increased with the rapidly growing
When it is realized that Florida produces poultry and
eggs enough to give her citizens chicken to eat only once
every 154 days and eggs at the rate of one per person
every 34 days, the opportunity certainly appears most
attractive for the development here of poultry farms.
Chickens and eggs are almost indispensable as food, and
the people of the state and country will eat more of them
when they are available.

16 Florida Review


(Tallahassee Daily Democrat)
One of your staff has asked me how the winning Florida
Creed, announced by the Florida Exposition, was written.
I am glad to explain, in part.
It must be remembered that the absolute limit of words
was two hundred. This in itself made an almost insuper-
able difficulty, because it is easy to write two thousand
words about Florida and yet exceedingly difficult to em-
body the meaning of several thousand words in exactly
two hundred. It took three weeks of constant work and re-
arrangement of paragraphs and substitution of words, to
put the creed into the form which proved the winning one.
Paragraph 1, of the Florida Creed, reads as follows: "I,
Florida, ancient of days, believe in the sisterhood of states,
now inseparable and co-equal." The words "ancient of
days" were to indicate the fact that Florida was the earli-
est settled portion of the whole United States. The word
"now" was included to indicate that there had been a time
of separation, but that sisterhood had prevailed subsequent
to strife and later reconciliation. The whole paragraph
was intended to convey beyond question the fact that each
state of the Union has its own identity.
Paragraph 2 reads as follows: "I believe myself a worthy
member of our national body, made but not created, which
has grown great under Divine guidance in three half cen-
turies." This paragraph as a whole was intended to con-
vey the idea that though each state has an independent
existence, nevertheless, as with the limbs of a tree-the
vine, if you will-there could be no life of permanent char-
acter separate from the body. The words "made but not
created" were to indicate that the union of states and its
ideals did not spring from our own genius, but were made
out of the dreams and sufferings and ideals through long
past history. In this paragraph occurred an interesting
economy of words: "Three half centuries" was first written
"A century and a half." The rearrangement saved two
words for use elsewhere.
Paragraph 3 reads as follows: "I believe in all, whether
honored by records or lying in unknown graves or whether
born to me or adopted, who have given their lives for me
in war or in peace." The thought here is that a State is
no greater than the labors and motives of its people, either
prominent or obscure.
Paragraph 4 reads as follows: "I believe in fullest edu-
cation for my children, in an open door for endeavor under
law, in simplicity of government, and in constitutional free-
dom from annoying taxation during life and after death."
"Fullest education" involves the constitutional amendment
of 1926 in relation to more equal chance for the less pros-
perous counties. "Open door for endeavor under law" in-
dicates the liberal hand of the State held out to business
effort. "Simplicity of government" embodies the great
truth that the Governor and his cabinet form an efficient
means of locating responsibility for many varied duties,
and that the State is and should be so kept-free from a
multiplicity of boards and commissions with their natural
encroachments on personal liberty. The last part of the
paragraph refers to the constitutional amendments of 1924
relative to income tax (annoying taxation during life) and
inheritance tax (after death). The whole paragraph is
governmental and naturally follows the paragraph referring
to human beings. No state can survive without people and
no people can live harmoniously without government.
Paragraph 5 reads as follows: "I believe in my wealth,
founded in soils, minerals, forests, prolific waters, fertile
fields; and in flowers, fruits and foods abundant brought
forth by the conjoined labor of Nature and of man." With-
out naming a single product, the paragraph covers the re-

sources of the State. The supreme difficulty in this para-
graph and the one following was the control of adjectives
and the selection of nouns.
Paragraph 6 reads as follows: "I believe in my alluring
earth and sky, my far-flung coast of ocean and gulf, my
gentle rivers, glittering lakes, plains, rounded hills and
equable climate." This was intended to condense into
twenty-six words all the thousands of words that have been
uttered regarding Florida's attractiveness, but omitting
no single main feature of its allurement. "Far-flung" was
a one-word summary of Florida's leadership in coastline.
Paragraph 7 reads as follows: "I believe in my lovely
homes, my towering buildings, my expanding industries
and commerce." Each part of the one sentence was made
to fully convey the meaning sought and calls for no ex-
Paragraph 8 was intended to invite others to come here,
assuring them of their opportunity to work out the destiny
of the State in the words used, "I believe that many now
here or yet to come will strive to accomplish my destiny
-a greater glory for a greater nation through Florida
triumphant." It will be noted that part of this sentence
comes very near to the slogan of the Southern Commercial
Congress, "A greater Nation through a greater South"; but
as these seven words were written by me in 1908, I could
not be accused of taking other men's ideas.
It will be noticed, perhaps, that in the entire (reed there
is no word that reflects on any other State or that sets up
a comparison with any other State.
Of course every one of your readers will see that there
is much more that could have been said, but, working under
the strict limitation of two hundred words, the waste basket
became well filled with discarded words and phrases and
Why were the words worked back and forth almost in-
cessantly for three weeks? Because, as an adopted son of
the State and of the nation, my purpose was to say some-
thing worthy to scatter to the millions by the Exposition
Trains, or to live after I sleep on Florida's bosom. There
was also the desire to set the Creed in such sequence and
simplicity of language that children's tongues can easily
repeat it now and still repeat it when we of 1926 are
The winning creed follows:
By Grosvenor Dawe, Tallahassee, Fla.
"I, Florida, ancient of days, believe in the sisterhood of
states, now inseparable and co-equal.
"I believe myself a worthy member of our national body,
made but not created, which has grown great under Divine
guidance in three half centuries.
"I believe in all, whether honored by records or lying in
unknown graves and whether born to me or adopted, who
have given their lives for me in war or in peace.
"I believe in fullest education for my children, in an open
door for endeavor under law, in simplicity of government,
and in constitutional freedom from annoying taxation dur-
ing life and after death.
"I believe in my wealth, founded in soils, minerals, for-
ests, prolific waters, fertile fields; and in flowers, fruits and
foods abundant brought forth by the conjoined labor of
Nature and of man.
"I believe in my alluring earth and sky, my far-flung
coast of ocean and gulf, my gentle rivers, glittering lakes,
plains, rounded hills and equable climate.
"I believe in my lovely homes, my towering buildings,
my expanding industries and commerce.
"I believe that many now here or yet to come will strive
to accomplish my destiny-a greater glory for a greater
nation through Florida triumphant."

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