Industrial news

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00003
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00003
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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    Industrial news
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Full Text

July 5, 1926


Jacksonville, May 19 (FSCC)-Manufacturing concerns in
Dayton, Ohio, where much of the anti-Florida propaganda
in that state, centered, recorded greater increases in sales
of goods in Florida during 1925 than in any other state in
the Union, the Florida State Chamber of Commerce has
learned. The information comes from the Dayton News,
published by J. M. Cox. The News has recently completed.
a survey of the local field in this respect and the information
it obtained was published in all of the Cox newspapers in
that state.
Business of the National Cash Register Company in Flor-
ida showed an increase of 100 per cent in 1925 over the
previous year. A. L. Hoffner, the concern's Miami repre-
sentative, led every sales agent and salesman in the com-
pany's employ in the United States and Canada from the
standpoint of quota, securing 156.7 per cent. He was
president of the company's 1925 Hundred Point Club. Four-
teen Florida salesmen sold more than 100 per cent of their
quota during the year.
The three officers of the Kilowatt Club of the Delco
Light Company, in 1925, the poistions achieved by ranking
highest in sales, were Florida agents. One man alone, F.
H. McDonald, of Miami, sold $625,700 worth of equipment
last year. Another Miami man sold $71,475 worth, while
five others obtaTIned membership in the B. T. Club, the
qualifications being the sale of at least $25,000 worth of
The Dayton Rubber Company's 1925 sales in Florida were
850 per cent greater than during 1924, while thus far in 1926
its business has shown an increase of more than 100 per
cent over the corresponding period of 1925.
The Dayton Lumber Company in 1924 had no Florida
business. In 1925 it amounted to more than $100,000.
The Ohmer Fare Register Company, manufacturers of
taximeters, reported an increase of 750 in its 1925 Florida
business as compared with that of 1924.
In 1925 the Duro Pump Company did a business in Flor-
ida 200 per cent greater than the previous year, while thus
far this year it is running 318 per cent ahead of 1925.
The increase in the Florida business of the Ergy Register
Company last year over 1924 was between 35 and 50 per
cent, that of the Standard Register Company between 20
and 25 per cent, the Fyr-Fyter Company from 25 to 26 per
cent, the Vaile-Kimes Company 100 per cent.

Tallahassee, May 27.-(I.N.S.)-The average size of farms
throughout Florida is slightly more than 100 acres, according
to officials of the Department of Agriculture.
Northwestern section ......................... 98 acres
Northeastern section .......................... 121 acres
Central section ................. ............. 87 acres
Southern section ...............................105 acres

Orlando.-"Florida imports $100,000,000 worth of meats,
dairy products, poultry, grains, hay, feeds and canned goods
and vegetables grown in the north in the summer season.
"In order to feed ourselves we must produce this hundred
million dollars worth of products or produce something to
exchange for them." These facts were brought out in a
paper prepared by L. M. Rhodes, State Marketing Commis-
sioner, and read before the Board of Governors of the
Florida Association of Real Estate Boards last week. Com-
missioner Rhodes was unable to attend the meeting.
To produce these products, Florida will need approxi-
mately 80,000 more dairy cows, 100,000 sheep, 200,000
beeves, 400,000 hogs and 1,000,000 laying hens, it was
pointed out. This paper was one of the most complete
analyses of the agricultural situation in Florida ever pre-
sented to the State Association, for it contained facts and
figures particularly interesting and enlightening at this
"Why does Florida want to develop her agricultural lands
and have a portion of her citizens engage in farming?" it
was asked. Three reasons were pointed out:
"First, that we may export all the farm produce we can
sell at a profit.
"Second, that we may feed ourselves.
"Third, that we may have a happy and prosperous yeo-
manry in our rural districts, not only to produce but to
consume Florida products."
To feed ourselves and tourists and supply market de-
mands in five years we will need not less than $325,000,000
worth of agricultural products, according to the present
rate of increase of population. In order to meet this
demand Florida will need 60,000 more farms, say these
latest figures.
Commissioner Rhodes further urged that we must offer
these farmers coming to Florida not cut-over lands,
but rather farms upon which they can immediately
start producing. "This land must be offered at a price
and on terms that can be met by the average farmer and
we must finance these farming communities according to
their needs. And if agriculture is to keep pace with other
vocations, farmers in Florida and elsewhere must have an
income commensurate with twentieth century civilization.
What man can do to make a pleasant vale has been done.
It represents genius, but it is not super-natural. The
manipulation of our weather certainly is.
"March, according to the Chicago weather bureau, has
had just two normal days and only three without snow.
Migration already is way behind schedule. This is the
time when the meadow larks begin to sing in the field and
bluebirds from post tops. Hepatica ought to be up and
robins ought to be all over the lawn. Buds ought to be
(Continued on Page 5)

Jflorta et



Vol. 1

2 Florida Review

About the soundest bit of philosophy that has come out
of Florida since the tidal wave of real estate speculation
began to subside is credited to Editor John H. Perry of the
Pensacola Journal and other Florida newspapers. "There
is nothing the matter with Florida today," says Mr. Perry,
"except a case of 'second-payment blues.' Fundamentally
Florida is as solid as the Rock of Gibraltar. Not even a
California earthquake could disturb Florida's fundamental
solidity or soundness. This boom has not been an unmiti-
gated evil, by any means."
Among the permanent advantages that will accrue from
the period of speculation Mr. Perry enumerates these:
It has increased the State's permanent population by more
than a quarter of a million in less than two years.
Within the same period it has caused more than a million
people to visit Florida who had never been here before.
It has increased the combined deposits of Florida's na-
tional and state banks from under 300 million two years ago
to almost a billion dollars today.
It has increased the value of Florida's manufactured
products from about 160 million dollars two years ago to
almost a quarter of a billion.
It has caused Florida railways to construct more railroad
mileage within the past two years than was constructed in
all of the rest of the United States combined.
It has built more hard-surfaced highways throughout the
State in two years than was constructed in all previous gen-
It has built more modern fire-proof hotels and apartment
houses during the last two years than we had built since
Uncle Sam, 107 years ago, paid the Spanish government
twelve and one-half cents an acrea for the thirty-seven mil-
lion acres of land and sunshine.
All of which is not so bad when you come to think of it.
The State can afford to take a little breathing spell now,
while it contemplates all of these fine things which have
been added to it.
And the land and the sunshine and the fine winter climate
and all of the things that go to make this State an ideal
place in which to live the whole year around, still remain
as fine as ever, and finer, too, because of the improvements
that have been made.
Florida is getting along very well, indeed, thank you.

Palm Beach Post.
Declaring that there is a deplorable lack of information
and knowledge about the true conditions and opportunities
in Florida among the citizens of the North, Colonel Peter 0.
Knight, of Tampa, who presided at the Florida Takes Inven-
tory Congress which was held here in April, is now advo-
cating that the State legislature appropriate $1,000,000 to
advertise Florida to the rest of the world.
Colonel Knight says that the people of the North do not
know the truth about this State and that the best way of
giving them this information is through an advertising cam-
paign sponsored and financed by the entire State.
In explaining the need for such an advertising campaign,
Colonel Knight, who is a nationally known lawyer, banker
and business man, said:
"The amazing thing to me is the misinformation that ex-
ists throughout this country with reference to Florida. Flor-
ida received through the press during the past year such
publicity with reference to hectic real estate speculation that
was being carried on in this State that the people through-

out the country thought there was nothing in Florida but
real estate speculation, and now that it has passed away the
people are of the opinion that there is nothing much left of
"When I nominated Frank Jackson as a director of the
United States Chamber of Commerce I commenced my re-
marks by stating that Florida was the most conservative
State in the Union. The audience laughed. They thought I
was really joking. I soon convinced them to the contrary,
and Mr. Jackson received the greatest majority of any mem-
ber of the board.
"Florida is more soundly financed than any other State
in the Union, has the best methods of raising revenue, and
is the best and most economically governed State. Because
of the low taxes her residents are less burdened than those
of any other State. We have more highways and perhaps
the best in the country, and this because we don't have to
pay large salaries to scores of officials as other States that
are governed to death.
"Florida today is governed as she was twenty-five or more
years ago. We have but one commission, and that is the
railroad commission, whereas Wisconsin, for example, has
sixty or more commissions and other bodies that cost a
State thousands of dollars yearly.
"Florida is unquestionably the best taxed State in the
Union. At present it has $12,500,000 idle cash in the treas-
ury, and by July 1, I predict that the surplus will exceed
$13,000,000. The State can readily afford to spend $1,000,000
of this sum annually to properly advertise her commercial,
industrial, agricultural and climatic potentialities and ad-
vantages, of which people of other States know little.
"The thousands of persons who migrated to Florida dur-
ing the real estate boom, and came here to get rich over-
night, and were disappointed, moved out and began spread-
ing misinformation which we must rectify. When the real
estate market collapsed the report was circulated around
the country that there was nothing left of Florida. That is
grossly misleading. We must all get together and concen-
trate upon a State-wide advertising campaign and inform
the other States of the true condition of things in Florida.
We must act at once and change the bad sentiment that pre-
vails among people in other States.
"There must be concentrated advertisement for this State
by some official department of it.
"There should be an appropriation by the Legislature of
at least a million dollars for such purposes. Florida can, of
course, well afford to make such an appropriation, because
we know that its State finances are in better condition than
those of any other State. Although we have no franchise
tax, severance tax, corporation tax on intangibles, income
tax, nor inheritance tax, the State does not owe a penny,
does not have a dollar of bonded indebtedness; had, as of
May 1, $12,000,000 of idle cash in the treasury, and her real
and personal property for State tax is not valued at more
than 10 cents on the dollar. I challenge any State in the
Union to produce its equal. It cannot be done.
"But these facts are unknown to the people of the United
States and advertisements by real estate firms will not
convince them. So I trust that the papers of the State will
mold public opinion to the end that the Legislature will
unhesitatingly, when it meets, make the necessary appro-
"Of course, I might add that plus the misinformation
with reference to conditions in Florida, the fact remains
that there are many communities that have considerable
feeling against Florida because of the migration of their
people to Florida and the withdrawal of moneys from the
local banks and the investment of them in Florida."

Florida Review 3



Sarasota Herald.
It has been well said that the greatest asset, the lasting
foundation, the unfailing resources and permanent support
of any civilization is its agriculture, and no State in the
Union has greater agricultural potentialities than Florida.
This State has 35,000,000 acres of land, 6,000,000 acres in
farms, 2,500,000 in cultivation, on which have been produced
in one year 84,000 cars fruits and vegetables, 15,000,000
bushels of cereals, beans and peas; 125,000 tons of hay.
115,000 barrels of syrup, 2,000,000 pounds of pecans, 12,000
bales of cotton, $25,000,000 worth of livestock, poultry and
apiary products. The value of these products amount in
value from $90,000,000 to $100,000,000-twenty times as
much as the United States paid Spain for the whole State,
or an average of $40 an acre for the area in cultivation.
These are the official statistics quoted recently by L. M.
Rhodes, state marketing commissioner of Florida, and to
prove the great agricultural possibilities here it should be
remembered that there remain 20,000,000 acres, not including
cities, towns, playgrounds, homesites, railroad rights of way,
grazing and timber reservations and land not suited to culti-
vation, available for farmers. The 20,000,000 acres are
ample to accommodate 500,000 farmers who could, on the
basis of existing crop values, produce a billion dollars worth
of saleable items each year.
Those who consider the future of Florida-and who has
not, at some time or another, given thought to the State's
well-being-would do well to ponder the remarks of Mr.
Rhodes, who is a veritable storehouse of information about
the Sunshine State.
"Florida leads all the States in winter-grown vegetables,
in growing days, in diversity of feed products, variety of
crops, in grapefruit, celery, winter-grown tomatoes, cocoa-
nuts, watermelon seed, in variety of hay crops; it is second
in oranges and watermelons; third in lettuce; fourth in
cabbage. It has nearly five feet of rainfall and can grow
more crops on the same land in a single season than any
other State.
"There are 250 varieties of crops, nuts, fruits and vege-
tables that grow well in Florida; 62 of the 80 crops shipped
in car lots in the United States grow in Florida. Farm
property has increased 232 per cent in a decade and less
than 2 per cent is under mortgage. The livestock, poultry
and apiary products has increased in ten years 149 per cent.
The production of citrus fruits has increased 150 per cent
in ten years. Florida ships one-tenth of the fresh fruits and
vegetables in the United States. In a few years the farmers
of Florida will ship a carload of perishables across the State
line every minute.
"Florida has four times the land area of Holland. It is
larger than New York, Massachusetts and Rhode Island. It
has greater dimensions than any State east of the Missis-
sippi, except Georgia. It is farther from Pensacola to Key
West by rail than it is from New York to Chicago. Florida
offers opportunities to the thrifty farmer second to none.
"Florida is the gateway to Cuba, the West Indies, the Ba-
hamas, and South America, and is close to the Panama
canal. Florida is surrounded by ocean and gulf from Fer-
nandina to Pensacola, and has more than a score of navi-
gable rivers and thousands of lakes, canals, inlets and bays.
and the best port south of Philadelphia. It is the market

center of the world by water. There are 6,242 miles of rail-
road, connected with our farms, groves and factories by good
roads. Florida is within 1,000 miles of the center of popula-
tion of the United States, 2,000 miles nearer the eastern
markets than California, and is within a week's run by
refrigeration ship to Europe. It is in elbow touch with the
world's markets.
"Such is Florida. a State of unlimited possibilities."

Lake City Reporter.

While we are devoting so much attention to increasing
Florida's agricultural revenue by bringing new farmers to
the State, let us not lose sight of the opportunities for in-
creasing crop production with the farms we have already
As a matter of fact, the expenditure of $1 in aiding estab-
lished Florida farmers to grow bigger and better crops will
increase the State's agricultural revenue just about as much
as the expenditure of $5 in attracting new settlers to our
land. Growing two blades of grass where but one grew
before is recognized as the least expensive and the most
profitable method of increasing farm production.
Of Florida's total area of 35,111,040 acres, 5,864,519 acres,
or 16.7 per cent, is used for farming purposes, and of this
acreage but 2,022,284 acres are under cultivation. According
to the 1925 Florida agricultural census, as taken by the
United States Department of Commerce, the value of all
Florida crops, to the producers, ranges from $25,000,000 to
$40,000,000 a year. Assuming that this crop return runs as
high as $50,000,000 a year, the return to the individual pro-
ducer amounts to just about $25 for each cultivated acre.
These figures must be astounding to many people who
thought that the State's citrus industry alone would return
to its growers more than $50,000,000 a year, but they are
backed up by all the authority of the United States Depart-
ment of commerce, and, when analyzed, appear to be reason-
ably correct. They conclusively prove that the production
possibilities of Florida's established farms have hardly been
scratched; that the State's agricultural revenue can be dou-
bled and even trebled if we will only give our farmers the
assistance they need in increasing production.
How can this be done? With county agricultural agents
in those sections of the State which do not have this impor-
tant service. By more lenient and practical methods for
financing farm crops. By better market information facili-
ties. By securing more reasonable freight rates and more
efficient transportation service. With cold storage ware-
houses for holding crops in accordance with market de-
mands. With more local co-operative marketing associa-
tions. With more extensive activities on the part of the
Florida Agricultural Extension and Experiment Station. And
in a multitude of other ways.

Florida needs new farmers and will have to have them
before it can begin to measure up to its agricultural and
horticultural opportunities, but while we are working to get
these new settlers let us not overlook the equally important
opportunities for helping our established farmers enlarge
upon their activities for the lasting benefit of the State.-
The Florida Grower.

4 Florida Review


"Florida Opportunities."

J. N. Joiner, from 300 Valencia orange trees received
$7,289 for a single crop, or at the rate of $1,698 an acre. Mr.
Joiner's grove is located near Lake Avalon, and is set out
seventy trees to the acre. T. M. Mink's eighteen-acre grove
in the same neighborhood, has returned a net profit of $700
per acre for seven consecutive years. His two-acre tangerine
grove produced approximately a profit of $1,000 an acre in
the fifth year after setting out.
.Otto Chevalier, formerly from Pennsylvania, has a farm
of nine and one-half acres in Hillsborough county from which
he sold last year $7,500 worth of vegetables. On some of
the land four crops were grown. One farmer in the same
county, after selling $6,862 worth of strawberries from
seven and one-quarter acres, sold $1,700 worth of strawberry
plants from the same land. From one acre of squash plant-
ed January 6, 1925, $863 worth was sold in March, 1925.
The following figures given out by the United States De-
partment of Agriculture shows the average returns that are
being received by Hillsborough county truck growers:
Cucumbers .......................... $148 an acre
Cabbage ........................... 188 an acre
Tomatoes ................ ......... 189 an acre
String beans ........................ 246 an acre
Irish potatoes ....................... 260 an acre
Strawberries ........................ 820 an acre
There are many Florida counties which claim very much
larger average returns than the Department of Agriculture
awards to Hillsborough. In Sumter county, profits of from
$500 to $1,000 an acre are not uncommon for vegetable grow-
ers. Godley Brown, of Sumter, made $450 profit on one-half
acre of cucumbers. His crop was sold in Orlando, the cucum-
bers bringing $1 a dozen. R. J. Stephens netted $1,704.25
from the first picking of beans on three acres.
Bean raising is one of the principal truck crops in Sumter
county, and many striking instances of success have been
reported. A. L. Morris had three acres in beans last season,
from which he received a net profit of $1,690, after deduct-
ing the expense of labor, seed and fertilizer.
In April, 1925, a Sumter county farmer planted a meas-
ured acre to Porto Rico yams. (sweet potatoes), using $40
worth of fertilizer. He gathered 567 bushels, which he sold
at a net profit of $810.50.
There are millions of acres of land in Florida, now un-
tilled, which will yield as abundantly as any land the sun
shines on, if properly cultivated. From a farming point of
view, the State is still in a primitive condition.
Fortunes are there, lying dormant in the soil, awaiting
the man of vision who will come and put his shoulder to the
wheel. Practically every kind of foodstuff can be produced
in Florida at less cost than in any other part of the United
States. Florida is awakening to its possibilities along agri-
cultural lines with the realization that it is the farm which
will bring it a continuation of prosperity, not only for a few
years, but as long as this nation at large continues to func-

Florida owns a good deal of public land and the recent in-
terest manifested by the people of the United States in Flor-
ida has resulted in some good dispositions of idle property.
Sales of swamp lands, school sovereignty and lake bottoms
during 1925 brought approximately $2,709,836.31 into the
state treasury.

Pensacola News.

Jacksonville, June 12.-Commerce and Finance, a finan-
cial periodical published in New York City, in the course of
a lengthy editorial on "Florida Gets Down to Realities" in
its issue of June 2, declares there has been no "crash" in
"What has happened so far," says the editorial, "is that
the countless land sales organizations which provided most
of the hullabaloo selling lots on commission for the real
owners have departed for other fields; and the thousands of
realty salesmen who flocked to Florida from the North and
West in search of large commissions and low sales resist-
ance have for the most part found some form of transpor-
tation back home, in the wake of departing winter tourists.
The publication, quoting liberally from the address of Her-
man A. Dann, president of the Florida State Chamber of
Commerce, on "Florida's Liabilities," before the recent In-
ventory Congress at Palm Beach, declares "there could
hardly be any stiffer dose of common sense than that admin-
istered by Mr. Dann." Other quotations in the article are
taken from Roger Babson's remarks in several interviews,
and from editorials in several Florida newspapers.
"The energy which was spent in subdividing acreage and
selling lots in Florida is now passing into efforts to develop
the agricultural possibilities of the State," the editorial con-
cludes. "Florida's leaders are now in a mood to heed the
advice of those who are telling them that more farms and
not fifty-foot lots are needed in Florida for the present, and
that with a million farmers the State would be proof against
depression. Florida's call is now to the dirt farmer type of
acreage developer. Its citizens are girding themselves in a
spirit of sane optimism for the work of clearing away the
superstructure of fancy and getting down to the bedrock of
realities on which to build the Florida of the future."

Gainesville Sun.

The farmer is the best customer of American business. He
is the largest single buying class numerically, and he has
greater total purchasing power than any other class. Com-
pared with him, millionairedom might be ignored. Single
millionaires may make a spludge with their spending, but
there are not enough of them to count against the farm own-
ers. The industrial workers even, with all their high wages,
are less important in their buying capacity than the farmers.
That is, in normal times. We have been going through a
period in which the industrial workers had far more spend-
ing power than ever before, and the farmers' spending power
was greatly reduced. It was big wages for the industrial
worker and low prices for the farmer. The industrial work-
ers are still well paid. The farmers are deong better, but
are not yet getting the return they ought to get from their
work and investment, and so are not able to supply their
wants as fully as the coupon-clippers, salaried folk and
skilled workers.
American business on the whole is fair-to-good at present,
with the immediate future a bit dubious. There is no fear
of real depression, but no lively anticipation of abounding
prosperity. What will happen to American business this
year and next probably depends, more than anything else,
on bringing up the buying power of the American farmer to
comparative equality with these other economic classes. If
he prospers, there will be great national prosperity.

Florida Review 5


Bristol Free Press.

Give your chicks a good start and they will repay you
with a good finish.
Everybody has an income of 24 hours to spend each day.
Do you budget yours?
Sunlight is the cheapest and best disinfectant for use in
the poultry flock.
Under good husbandry there would be no "marginal"
land; if it can't grow field crops, or furnish pasture, let it
grow tree crops.
One eternal triangle is commendable. It has for its ver-
tices the farmer, the banker, and the farm bureau in the
dairy community.


Stratigraphic Survey of the State Will Be in Charge of
United States Geological Survey.

Gainesville Daily Sun.

Tallahassee, June 8.-(AP)-Arrangements have been
made for co-operative work between the United States Geo-
logical Survey and the State Geological Survey for the gath-
ering of data on the stratigraphic geology of Florida, accord-
ing to an announcement by Herman Gunter, State geologist.
The work will be in charge of Dr. C. Wythe Cooke, of the
United States Geological Survey, and D. Stuart Mossom,
Assistant State Geologist, who plan to be in the field about
the middle of June.
The data to be gathered, Dr. Gunter said, will be included
in the department's new report, and will consist, among other
things, if time and funds permit, the State's water resources.
The latter, the geologist said, will be of particular interest
to municipalities and residents of the State, as well as pros-
pective residents, as it will give the usual depth of wells,
character of the water obtained and other details about the
public and private water supply.
The second annual report of the department, which incor-
porated detailed information on the geology of Florida, gath-
ered with the co-operation of the government, has for some
time been out of print, the geologist pointed out, and since
that time much data has been accumulated in the State de-
partment which it is planned to embody in the new report.
Mr. Gunter stated that any favors shown Dr. Cook and
Mr. Mossom while they are in the field would be highly ap-
preciated by the State department.

(Continued from Page 1)
swelling and fresh life showing in the thickets. Something
has stopped our clock, and even if it is not another con-
spiracy against the midwest, it must be adding value to
Florida real estate and keeping the subdividers up nights."
If traced to its source, it would no doubt be discovered
that a great part, if not all, of the anti-Florida propaganda
emanted from a group of selfish individuals or interests
who sought to injure Florida for their own enrichment.
Florida has withstood their attacks, however, and its even
progress and good business following the passage of the
wild land speculation proves that the state is building
upon a sound economic foundation. 0


State Geologist Seeks New Data for Permanent Records.

Fort Myers Press.

Tallahassee, June 8.-(AP)-The State Geological De-
partment is revising its booklet on elevations in Florida and
is anxious to include the permanently established benches
of private engineers, according to Herman Gunter, State
The booklet, it was explained, is really a "dictionary" of
altitudes in the State. It is intended to be complete, Mr.
Gunter said, taking in the elevations of all towns, bench
marks and such other places as might have been determined
by the various records of the United States topographic,
army and State engineers.
Bench marks are permanent markings determining the
The State department, Mr. Gunter stated, would like to
get descriptions of the marks, with the elevation, if they
are based upon sea-level datum.


DeLand Daily News.

Jacksonville, June 7.-The experience of the Dade City
Cement Products Company is being cited by the Florida
State Chamber of Commerce as an example of what can be
done in Florida along industrial lines.
The concern was organized only a few months ago and
did not begin operations until April 19. At the outset it ex-
pected all of its business to originate locally. The concern
now has been engaged to supply 60,000 tile and 50,000 cement
brick for use in construction of the new $200,000 dormitory
at St. Leo Academy and has obtained another contract to
manufacture in Dade City and ship to West Palm Beach a
huge quantity of tile and brick for a new hotel.



Concrete evidence of the enormous construction program
in progress in Florida is supplied by the office of the State
Geologist in the announcement that cement used in the State
during January and February, 1926, was nearly three times
as great in volume as the consumption during the first two
months of 1925, says the Florida State Chamber of Com-
merce. Last year the consumption during the two months'
period was 550,000 barrels while the 1926 consumption was

Clearwater Herald.
Tobacco valued at $9,450,000 was exported in 1925 by the
Philippine Islands. The United States was the islands'
principal customer, taking $5,200,000 of the total tobacco
exports, an increase of $800,000 over the previous year.
Spain was the Islands' second customer, buying $2,000,000
worth of tobacco. The greatest increase was shown in
the purchases by Italy, which bought $175,000 in tobacco
from the territory in 1924, but increased to $625,000 in 1925.
During 1925 the Philippines exported 252,552,882 cigars
valued at $6,040,000 to the United States and Europe.

6 Florida Review

St. Cloud Tribune.

Small tracts of undeveloped Florida acreage are being
offered the untrained investor. The chief selling point is
the potential earning power of Florida land.
Purchasers of such land who plan to hold it in its raw
state awaiting an increase in value as a result of the in-
crease in population are in a different position from those
who look to the land to secure the family income, says the
Miami Better Business Bureau.
Individuals acquainted with Florida land view with some
alarm the wholesale selling of raw acreage to the untrained
buyer. They feel that a wider knowledge of the conditions
are essential. With this idea in mind these suggestive safe-
guards for the benefit of the general public are outlined:

Florida has a land area of 35,155,960 acres, of which
2,500,000 acres are under cultivation and 20,000,000 are
available for cultivation. The soils of Florida can be con-
sidered roughly under a five-fold classification:
Flatwoods ....................... 1050,520,000 acres
Pine lands ....................... 8,640,000 acres
Prairie .......................... 5,474,360 acres
Hammock ....................... 3,840,000 acres
Muck ........................... 3,840,000 acres

Flatwoods are described as having a growth of both long
and short leaf pine, spruce, saw palmetto, gall-berry and
wiregrass. Prairie lands have grasses of different kinds.
Those of the lowest elevation are known as saw grass.
The soil in these two groups, if properly drained, is gen-
erally very productive and suitable for the growing of all
kinds of vegetables, sugar cane, grass, etc., but the greatest
obstacle in utilizing it today is a lack of control of the sur-
face water. The question of drainage demands the careful
attention of the purchaser who buys for the purpose of cul-
tivating the land.
In speaking of this land, George LeFevre, formerly ap-
praiser with the Federal Land Bank, states: "Hundreds of
thousands of dollars have been wasted by unsuspecting and
inexperienced people who do not know or understand the
prevailing conditions, who would rather listen to the mis-
leading statements of unscrupulous real estate dealers or
rely on their own egotism than deal with a reliable realtor
of tried and known reputation, or take a little advice from
a native Floridian."
This class of land is distributed throughout the entire
State, the soil is natural sand and of sufficient elevation
to require very little or no drainage. It is an ideal soit for
citrus fruits, grapes and melons. Most of it in the raw state
is devoid of humus and nitrogen, which must be supplied.
This land is sometimes spoken of as high or mixed ham-
mock land and carries a growth of hickory, red, white and
live oak, sweet gum and magnolias. This land is not found
In all counties and is rather limited in its area. It is of high,
rolling character and requires little or no drainage.
This land is sometimes spoken of as low hammock land
and is found in various sections of the State, usually along
the rivers and smaller streams and around some of the lakes
where the elevation is sufficient to allow natural drainage.
The muck lands, of which the largest area lies around Lake
Okeechobee and in the Everglades proper, is an extremely
fertile soil, but only a limited area is at present properly
drained and diked for cultivation.

This type of soil is described by George Le Fevre as being
of little value. It is known as "Thirsty Land," and in sea-
sons of excessive rainfall, with frequent applications of
fertilizer, a small return may reasonably be expected.
Florida is considered as being of three distinct geograph-
ical divisions, but these divisions are based on climate and
not on the soil. The north and west portions are largely
general farm areas, the central portion is devoted to citrus
fruits, vegetables and strawberries, while the southern por-
tion is devoted to vegetables and tropical fruits.
Each region may have soils found in other sections of the
State so it is impossible to make a clear-cut geographic de-
scription as far as soils are concerned. A township or
smaller subdivision may have an outcropping of several
types, therefore the prospective purchaser should secure a
particularized soil map covering the land he contemplates
Such a particularized soil map should indicate both the
nature of the top soil as well as the underlying soil-such as
marl, clay or hardpan. If these are underlying the pros-
pective purchaser may be sure that he will be faced with a
drainage problem.
The buyers settling on raw, uncleared land should make
searching inquiry as to transportation facilities. Imagine a
buyer untrained in pioneer condition purchasing a ten-acre
tract for a homestead in a certain northwestern county with
an area of 346,240 acres of land of which but 320 acres are
under cultivation. Imagine that he selects land in the center
of the county, where there is neither a road nor a village.
But two railroads serve the entire county-one at the ex-
treme eastern and the other at the extreme western end of
the county. Such a purchase would lead doubtless to dis-
couragement and a possible financial loss.
The buyer who expects to homestead raw land must bear
in mind that the first cost is) but a small cost of the land
viewed as a productive and home center. Some of this raw
land is heavily timbered. Clearage in some cases will be
found to be very moderate in cost; in others it will require
a considerable expenditure. This point should be kept always
in mind by the prospective purchaser of raw acreage.
Prospective purchasers of raw acreage, having secured a
particularized soil map covering their tract, should send the
legal description of the land to the real estate board or
chamber of commerce situated nearest to his contemplated
purchase, to secure definite information relative to the trans-
portation facilities and the amount of clearing necessary.
With such information the settler can determine whether
the land is advantageously situated as to the transportation
facilities and can determine with a fair degree of accuracy
the amount of capital essential to establish a productive
Writers conversant with Florida land point out that to
the serious-minded settler who is willing to build up a home
and engage in agriculture, Florida offers a vast opportunity,
but for this type of settler, as well as the purchaser of raw
land who holds for an advance, the message of Roger Babson
is pertinent:
"The activity is sound because it is based on a great and
new economic movement, but these very conditions are at-
tracting the unscrupulous and makes it very necessary that
you deal with a very reputable people or first visit the State
and personallyelook over the field."
Or, in other words:

Florida Review 7


Bristol Free Press.
The "Handbook for Better Feeding of Live Stock," which
has experienced a wide demand since its issuance by the
United States Department of Agriculture two years ago, has
been reprinted in a revised edition. The new edition con-
tains numerous photographic illustrations of feeding prac-
tices and presents some new text embodying late informa-
tion. The handbook is intended especially for farmers who
desire a handy-sized book with reference tables to be fol-
lowed in feeding the various classes of farm animals. Per-
sons having special problems are invited to apply for feeding
question sheets. These sheets are convenient blanks for de-
scribing problems in a manner which insures the most defi-
nite answers by Federal and State specialists who analyze
the problems and answer the questions.

Test Will Be Applied to all Dairy Cattle in This Section.
Lake Worth Herald.
Dairy cows in the Lake Worth district are undergoing
the tuberculin test this week to discover whether any of
them are infected with tuberculosis. So far, Dr. W. S. Ald-
rich says, not a single reactor, as the animals which the tests
prove infected are called, has been found.
The tests are being conducted by Dr. J. W. Fish, of Lemon
City, of the State Live Stock Sanitary Board, who has
charge of testing work from Key West to Fore Pierce. Dr.
Fish reports that this entire section is remarkably free from
disease anfong the numerous dairy herds along the East Coast.

Bristol Free Press.
Results of recent experiments conducted at the South Da-
kota State College indicate that ground soy beans can be
fed with profit by dairy farmers for the high protein feed,
thus decreasing the cost of milk production materially. Fur-
thermore, in these tests, ground soy beans proved as palat-
able and seemed to have as desirable physiological effect on
the cows as linseed oil meal.

By C. R. Hyatt, County Agent, in Ocala Star.
The regular meeting of the North Marion Dairy Associa-
tion was held Tuesday night, May 11, at Lowell. The dairy-
men were given a special treat at this meeting in having the
privilege of hearing Prof. Willoughby, of the College of Agri-
culture at Gainesville. Prof. Willoughby has had years of
experience in the dairy business and is especially interested
in the "bull association" for the upbuilding of the herds and
the construction of silos for lowering the cost of milk pro-
In Prof. Willoughby's speech three vital points were
brought out to consider for successful dairying. First, must
have good cows; second, the soil that will produce feed;
third, the markets.
Prof. Willoughby said: "The dairy business is the most
important of any farm industry in our section of the coun-
try, because of the value of milk as a food. The dairy cow

is the mother of prosperity, but in order to be successful,
we must have the cows that will produce. Cows that will
respond to the feed and treatment given her and the pay the
owner receives from the milk as a food and the manure as a
soil-builder. Too many dairy farmers do not figure the
value of the cow from the soil-building end, only the fact
that she produces milk and they receive so much per gallon
for this product. This is a mistake," says Prof. Willoughby,
"and more farmers should consider the value of the manure
as a soil builder and give the cow credit for building up the
farm as well as the production of the milk."
Prof. Willoughby cited several examples of bull associa-
tion work, and said that in order for us in the State of Flor-
ida to build up our herds, it is necessary for us to use better
bulls. "This is safe and sure and I might say the quickest
way that farmers can build up their herds. As long as we
have the tick in a county or State it is dangerous to ship in
from the North high-priced cows."
"The tick," says Prof. Willoughby, "is the millstone
around the neck of the dairy business. As soon as Marion
county gets rid of this tick the possibilities for a great dairy
center lies right here, because you have the climate and the
soil for the production of cheaper feed which is a most im-
portant point in successful dairying. Taking all the present
conditions into consideration the cheapest, in fact, the secret
of better cows on your farm, is more and better high-bred
Prof. Willoughby also spoke of the building of silos and
stressed their importance for cheaper feed and the fact that
a supply of good succulent food can be supplied when pas-
ture is scarce. Cows need lots of roughage. A well-built silo
should last fifteen or twenty years, said Prof. Willoughby,
and should pay for itself in two or three years." In answer
to a question asked, he said that experiments showed that
corn silage was the best, with some variety of sorghum as a
second, and Japanese cane as a poor third."
In speaking of markets, Prof. Willoughby said that "We
have markets for ten times the amount of milk that we are
now producing. And as the State grows this market will
also increase. Market price of milk and cream is a fixed
price. Profit must come from lowering cost of production.
This county has the advantage of producing cheaper milk
than any other county in the State.
"Dairy business," says Prof. Willoughby, has its rewards.
It is an every-day job, but there is a pleasure in handling
good cows and watching them respond to good treatment and
feeding. A man to make a success in this line of business
must have a love for animals, because cows will not respond
to poor treatment."
Prof. Willoughby's talk was enjoyed by all present, and
if our dairy farmers will put into practice some of the
points brought out, the dairy business in Marion county
would in a few years time be the leading dairy center of
the State.
President John Phiel put up the proposition of building
several silos in that section of the county. The following
men stated that they would build one: John Phiel, John
Rieff and Oscar Zeigler. Several others will know within
the next few days. It is possible that at least five silos will
be erected in the North Marion Association section this fall,
which will certainly be an asset to the dairy business of
this county.
The meeting adjourned at a late hour and those who were
absent missed a treat.

8 Florida Review

floriba 3ebieto

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks.....................D.irector Bureau of Immigration
Phil S. Taylor................................................ Advertising Editor

Vol. 1 July 5, 1926 No. 3


The fifth annual Farmers' and Fruit Growers' Week will
be held at the College of Agriculture, University of Florida,
August 9-14, 1926. Sections of the program will be devoted
to subjects of interest to both men and women, and the
Agricultural Extension Division, in charge of arrangements,
is making plans for an attendance of at least 1,000.
Farmers' Week is an outgrowth of the old Citrus Semi-
nars and Livestock Roundups, and is a combination of both.
The program will include talks on a variety of subjects. The
program has been divided into sections, and we give here a
brief summary of what each section will contain.
Farm Crops.-Farm management, rotations, grass and
forage crops, cotton culture, and farm mechanics.
Animal Husbandry.-Beef and swine production, disease
and farm sanitation.
Dairying.-Selection of dairy cattle, handling milk and
butter, correct feeding, judging demonstrations, and mar-
keting problems.
Poultry.-Breeding, feeding, housing, diseases and para-
sites, and marketing poultry proilucts.
Citrus Culture.-Fertilization, cover crops, cultivation,
pruning, disease and insect control and economic grove man-
Small Fruits and Pecans.-Varieties, culture, pruning,
harvesting and marketing blueberries, blackberries, grapes
and other small fruits and pecans.
Truck Crops.-Seedbeds, seed treatment, production, va-
rieties, fertilization, disease and insect control and market-
ing of vegetable crops of Florida.
Home Economics.-A full week's program directed by the
State Home Demonstration Staff is provided for women,
including poultry, cookery, food preparation, nutrition,
household management and conveniences, clothing, and beau-
tifying the home and its surroundings. Women desiring to
take advantage of other programs are cordially invited to
do so.
The courses are arranged in such a way that a person
may single out one line of work, and take only courses relat-
ing to that line, or one may wish to get some of the most
important things relating to several subjects, and will thus
attend different courses. Detailed programs will be issued
before the beginning of the week, enabling a person to select
the subject he is most interested in at any particular lecture
Instruction will be in charge of the faculty of the College
of Agriculture and staff members of the Agricultural Exten-
sion Division, the Experiment Station, and the State Plant
Board. In addition, there will be a number of prominent
speakers from the United States Department of Agriculture

and Southern States, who will bring messages of importance
on questions relating to farm life.
An entire section will be devoted to truck crops this year.
This is a result of a growing demand to give truck crop dis-
cussions a section to themselves, rather than to combine
them with some other group.
Dean Wilmon Newell, of the College of Agriculture, sug-
gests that farmers desiring to attend may, where desirable
and convenient, bring mother and some of the older children,
thus making a family outing of it.
Entertainment will be provided each night, and one after-
noon during the week the annual Farmers' Week picnic and
swim will be held. The university's new Dr. Andrew Ander-
son memorial pipe organ will again be brought into use, and
visitors will be privileged to hear it.
There will be a number of things on the program to inter-
est farm men and women of every section of the State, and
a large number should plan to take advantage of the oppor-
tunity of securing the up-to-the-minute information about
problems of the particular crops in which they are inter-
The cost of attendance will be only transportation charges
and board and lodging. There will be no fees charged. The
University dormitories will be open for occupancy by visitors
desiring to stay there. These persons will be allowed to eat
at the University commons, also. The combined cost of
board and lodging at the University will be $1.40 a day.
Visitors desiring to do so may stay with friends in town,
at Gainesville hotels or boarding houses. There will be
ample accommodations to care for a large crowd during the
week, and one should not feel a hesitancy about attending
for fear of lack of accommodations.
Those expecting to attend should write the dean of the
Agricultural College at Gainesville, state about what days
they will be in Gainesville, and whether they desire accom-
modations at the University dormitories.
Again, the date is August 9-14, 1926. Don't forget it.

Florida State.

Florida in the month of May,
1926, put more dollars
in new buildings than
the Lone Star State of Texas or
the Old Bay State of Massachusetts or
the Hoosier State of Indiana, or
the Badger State of Wisconsin;
3 times more than West Virginia
6 times more than Georgia
6 times more than Iowa
8 times more than Kentucky
9 times more than Virginia, and
17 times more than Kansas
(Figures compiled from S. W. Strauss & Co.
Building Report for May. 1l2(;.)

"He that hath ears, let him hear, and he that hath eyes,
let him see; but he that hath feet t'at tracketh not, let him
step out of the parade of progress."-Calvin A. Owens,
President, Florida Interurban Rapid Transit Railway
Company, St. Petersburg, Florida.

Florida Review 9



The history of the blueberry industry of West Florida
reads like a fairy tale. If the blueberry did not have so
many good features and had a few bad ones, the industry
possibly would have advanced further than it has, to date.
Actual facts regarding the blueberry seem so unreasonable
that the majority of people after hearing about it, imme-
diately think that there must be a "nigger in the woodpile"
somewhere and even after investigating thoroughly and fail-
ing to find the "nigger," it seems so unreasonable that many
pass it up as a pipe dream. Even after being sighted to
acres that produced over $100 per acre net per season and
never missing a crop for any reason, some turn away, say-
ing, "There ain't no such animal."
During the thirty-five years of cultivation on Mr. W: A.
Sapp's West Florida farm, his blueberries never failed to
make a crop for any reason and have never been sprayed
nor have they been hurt by weather conditions. The North-
ern markets were tried out and it was found that blueber-
ries brought from 25 to 30 cents per quart when put where
they could be appreciated. This doubled and tripled the in-
come and, of course, represented profit.
When it was found that the trees were producing from
3,000 to 5,000 quarts per acre and bringing these prices, Mr.
Sapp ceased to be a crank who had a "huckleberry farm"
and became the "blueberry king."
The blueberry has proved immune from all diseases, in-
sect pests and weather conditions, requires no spraying and
have never missed a crop for any reason. They do nesd
cultivation and fertilizer for them to do their best. They
start bearing the second year after transplanting and start
paying dividends the third year, getting better each year.
The life of a blueberry tree has not yet been determined, for
our oldest trees are thirty-five years old and still bearing
large crops. The trees grow to a height of ten to twelve
feet with a spread of eight to ten feet and are planted 15
feet apart each way, giving 200 to the acre. When each tree
will produce from 15 to 25 quarts to the tree and there are
200 to the acre it can readily be seen that 2,000 to 5,000
quarts to the acre are easily made.
Blueberries start ripening about June 1 and are picked
each week until about September 1, giving twelve weeks'
bearing season. This picking comes during the school vaca-
tions and between the laying by and gathering of the crops.
Pickers received last season 5 cents per quart. Blueberries
are packed in quart baskets and 24 quarts to the crate. So
far they have been shipped by express and carry perfectly
without ice, reaching the Northern cities in good condition.
Within the next two or three years production will have
reached the point that they can be shipped in refrigerator
cars, thus increasing net returns to the growers.
The blueberry is past the experimental stage and is des-
tined to be one of the largest industries of Floridale. Land
that will yield such returns, that is so certain of a crop, is
bound to enhance in value and practically all of West Flor-
ida is adapted to the blueberry. Floridale land when put
into a high state of cultivation and planted in blueberries
will pay large dividends on a $1,000 per acre valuation. For
the amount of money spent, there is nothing that will be so
safe and yield such large returns as a well-cared for blue-
berry orchard.

Seminole Plantation Co. to Begin Shipping About July 1st

Washington County News.

The Sominole Plantation Company has announced that ten
carloads of Florida grapes will be shipped from its vine-
yards in the southern part of the county, beginning about
July 1.
According to advices from J. D. Nepper, local agent of the
L. & N. Railroad, refrigerator cars will be placed at a point
on the B. C. & St. A. Railroad, and the grapes hauled by
truck from the plantation to this point.
The shipment of these ten cars is only the beginning of
the grape industry in this section, as the management of the
Seminole Company has announced that next season's ship-
ments will approximate 100 carloads. The immense holdings
of the company in this county represent the most highly
developed farming and fruit tracts found anywhere, and the
greatly enlarged program for next year promises to place
the Seminole Plantations among the leading industries of
western Florida.

Melbourne Times.

Clermont, Fla., June 14.-T. H. Lewis, who owns a grove
on the west shore of Minnehaha lake, has been experiment-
ing with Marvel blackberries, and recently he began market-
ing the crop.
The berries are a, bluish, juicy variety, as large as Eng-
lish walnuts, and sell readily at 35 cents a quart.
Mr. Lewis set out sixty bushes, and has carefully trained
them over a long trellis. A distance of 250 feet is almost a
solid mass of green and ripening berries. News of Mr. Lewis'
success is attracting much attention, and motorists are driv-
ing to his place in large numbers.
The original settings came from the Marvel nursery, be-
tween Tampa and Bradenton, and it is Mr. Lewis' opinion
that blackberries for quantity production is one of the most
promising industries for this section.


Tampa Daily Times.

Florida citrus growers will do well to consider the
European market, according to Arthur H. Peavy, former
Tampa newspaper man, who returned from France this
morning after an absence of several weeks.
"Grapefruit has become almost as well known at the
breakfast table as the famous 'cafe au lait,' due to the
demand made by American and English tourists. All Paris
hotels and restaurants now carry grapefruit on their
morning menus," said Mr. Peavy.
Some of the famous Florida brands have reached Eng-
land and have been received with more favor than the
fruit grown in Southern France and Sicily. Oranges from
European citrus sections are inferior to the Americrn prod-
uct, M1r. Peavy said, and are not in great demand on this

10 Florida Review

Vines Set Late in 1924, But Indications Are Acre Will Bring
More Than Hundred Dollars This Year-Bright
Prospects for Future.


Perry, Fla., June 7.-An acre of grapes at the home of
Roy Dorsett, one-half-mile south of the city, is well worth
a visit. The grapes are of the Carmen, Ives and other va-
rieties, and all are doing well.
These grapes were set in the late autumn of 1924 and are,
therefore,, only a year and a half old, but notwithstanding
this, they have a good crop of fruit this year. Judging from
present appearances, the 200 vines on the acre will make an
average yield of three pounds each. These grapes sell readily
for 20 cents per pound, and the crop will probably be worth
considerably more than $100. In a year or two, with proper
attention, this will be multiplied several times.
Mr. Dorsett says the total cost of setting an acre of grapes,
including what is needed for supports, will not exceed $75
at most. In four years' time these should be yielding grapes
worth $500. Here, then, is a fruit crop which will bring
quick returns, and a five-acre vineyard in five years' time
will make the ordinary family a living. We believe that
many more people will be setting out grapes if they will
only visit Mr. Dorsett's vineyard and take note of what can
be done.

Gainesville Daily Sun.

Fruits are natural tonics, superior to the drug store
They supply bulk and mildly laxative substances to pre-
vent constipation.
They protect us from diseases, by giving us minerals and
They lend attractiveness and variety of flavor to diet.
They give some energy, they add calories-and should
not be taken simply as a relish or appetizer.
Eat some raw fresh fruits every day, such as oranges,
grapes, bananas, grapefruit, lemons, pears, pineapples, ber-
ries, apples. Be very careful to wash thoroughly all raw
fruit before peeling or eating. The person with normal
digestion should eat peelings of apples, grapes, pears. Young
children should not eat peelings.


Consult a physician about giving raw fruit to small chil-
dren. Tomato or orange juice strained may be given to
children-one teaspoonful for babies three to six months;
one tablespoonful for babies at six months, and the juice
of an orange by the time the baby is one year old.
Bananas should be eaten only when ripe. They are ripe
when the outside skin is dark brown. They are overripe
when not firm. Always scrape away the white stringy ma-
terial and one-fourth inch at ends.
No minerals or vitamins are lost from fresh fruit.
Peelings of apples, pears, grapes, plums are good for mas-
tication, for cleaning teeth, for bulk.
Cook fruit (when it must be cooked) in a small amount
of water, covered tightly, and only until tender. Use very
little sugar; add it just before removing from fire. Only
one-half the usual quantity is then necessary.
Dried fruits have much less vitamin than fresh fruits.
They are often less easily digested than fresh fruits. They
are comparatively cheap.

Dried fruits should be thoroughly washed, then soaked in
lukewarm water, and cooked tightly covered in the same
water in which they were soaked. Sugar is usually not nec-
essary. If used add only a small quantity just before re-
moving from fire. Much flavor and health value are lost in
over-cooking. Cook only enough to make tender. Use the
juice. Raw fruits, for those old enough or well enough to
digest them, are best.
Dates, figs, prunes and raisins are rich in iron.
Bananas, alligator pears and plums are rich in energy
Orange. lemon, grapefruit, and tomato are especially rich
in vitamin C.

J. Reed Curry Says Juice Content Is Selling Point-Urges
Education of Consumer on Advantage of Using
Florida Fruit.
Tampa Morning Tribune.
Florida's advantage of producing the finest citrus fruit in
the world is lost if the State neglects to advertise its advan-
tage, J. Reed Curry, prominent in the citrus industry for
years, said yesterday in advocating the proposed $1,000,000
national advertising campaign of citrus fruit.
"Our fruit is the best because it has passed every known
comparative test to which it has been subjected with a
higher general average than the competing fruit," Mr. Curry
declared. "Further, it has been proved that Florida oranges
are the juiciest oranges in the world.
"This particular point has not been given the considera-
tion it is due. Millions of oranges are used by soft drink
establishments throughout the country, millions more by hos-
pitals, sanitariums and health resorts, and millions of or-
anges are used by mothers as a regular food in the diet of
their babies. The oranges thus consumed for juice purposes
alone perhaps would equal half the entire Florida orange
"We have not taken enough pains to tell these three
sources 7f consumption of the value of using Florida fruit.
Florida oranges, containing more juice than other oranges,
are the logical fruit to be used for juice purposes. The sale
of Florida fruit to these sources should be cultivated to such
an extent that nothing but Florida fruit will be considered
when juice is needed.
"What is the advantage of improving the quality of our
fruit if we do not let the consumer know about it? All fruit
is sold upon some basis; it is seldom bought just because it
is fruit. California stresses that its fruit will peel easily,
and Florida must make known the most valuable qualities
of her fruits.
"Every manufactured product on the market has its par-
ticular advantages, advertised to induce the consumer to
purchase that product above all others. Florida growers
and shippers have an opportunity to build up their industry
through the proposed national advertising campaign of the
Fruitman's Club, and in my opinion the citrus industry of
our State needs just such a campaign to properly market its
future crops.
"Hiding the light of our greatest asset, the production of
citrus, under a bushel, will not bring increased returns to
our growers. If the proposed campaign should not be put
into operation it would be like hiding our light from the
sight of the consumer who desires to purchase the best."

Florida Review 11


Orlando Sentinel.

Florida citrus growers ought to be cheerful over the
crop situation this season, for according to the Florida
Times-Union growers are experiencing record prices for
their commodity. The demand for fruit is ever on the in-
crease, and it is said that more groves should be set out
in order to take care of the future.
With marketing conditions good, the crop showing ex-
cellent, growers should take the opportunity to advance the
superiority of the product by well-organized advertising and
close co-operation with marketing facilities. With the
"green fruit" bugbear out of sight, Florida citrus should
be more eagerly sought in the northern market, but proper
advertising methods must prevail in order to bring about
that condition whereby a Florida orange is to stand
The editorial from the Times-Union follows:
Approximately forty thousand carloads of citrus fruits
have been marketed from the groves of Florida, going
north, east and' west, and bringing record prices for the
very fine fruit gathered and shipped. The American Fruit
Growers, Incorporated, have reported that the season of
1925-1926 brought into market, for shipment, 16,600,000
boxes of oranges, grapefruit, anu tangerines. The move-
ment by rail was chiefly through Jacksonville and High
Springs, and the exact totals, including shipments on May
20, was 39,739 carloads. More than twenty thousand cars
were loaded with oranges, while the grape fruit shipments
including 17,947, and there were 1,227 carloads of tan-
gerines. It is estimated that two or three hundred cars of
late fruit are yet to be shipped, which will bring the total
to something over forty thousand for the grand total.
The figures given do not represent the entire crop raised,
for there are necessarily many sales unaccounted for and
many carloads of fruit consumed and used near the groves
and transported in vehicles* and never listed as freight or
express. -he report of the Growers' Corporation, however,
is highly interesting, and the statements made by the man-
ager in regard to crop conditions and the setting of new
fruit are very important. Mr. Skelly, who has every op-
portunity for understanding the situation, reports that the
dry weather has caused considerable dropping of young
fruit-for the benefit of readers who do not understand
citrus fruit it may be said that oranges mature while the
trees are in bloom, and that it takes nearly a year to pro-
duce a ripe orange. The young oranges have set very well,
and there is indication of a fair crop next season, but no
danger of overproduction.
FEorida has demanded and taken more heavily of her
own fruits the past season than ever before, and is still
asking for oranges and grapefruit and paying good prices
for good fruit. Grapefruit now obtainable, is not of the
best average, and that which is excellent brings what
would be called a fancy price. The late oranges are also
at a premium and in steady demand despite the competi-
tion now afforded by various other fruits, coming in and
seeking attention. The Valencias, very handsome and
delicious oranges, are to be had in some quantity and mean
good money to growers and dealers. There will be a few
of these available well into June.
While Mr. Skelly, discussing the citrus crop movement,
did not refer to the dollars and cents handed to Florida
growers during the season now closing, it can be seen that

it was a considerable item. Oranges have ranged all the
way from $2 to $10 per box during the winter, and grape-
fruit has been sold as high as $6 to $8 at times during
Il.t year. Tangerines are yet a special crop and bring
fi'ncy prices, although the demand is not regular. They
are not so well known as their cousins of the yellow and
lemon skins, and the production is limited, although being
extended. There is, apparently, good reason to look for
extension of the citrus industry during the year, with pros-
pects for further success.

Marianna Canning Factory Now Using 1,000 Bushels Day.

Washington County News.

Tennessee people will shortly be gorging themselves on
good Florida blackberries, a carload containing 24,000 cans
having just been shipped by the Marianna canning factory.
Tennessee people know a good thing when they see it, espe-
cially when they taste it, and in case the expected call for
''more" is heard, Manager Orcutt says that the plant is pre-
pared to supply the demand.
"We will be glad to buy 1,000 bushels of blackberries a
day," states Mr. Orcutt, "if we can get them delivered to
our trucks. We are running seven trucks, covering the ter-
ritory just like mail routes and we expect, by the latter part
of this week to be getting 500 bushels per day."
The present output of the plant is about 1,000 cans per
day, and employment is being given to between 200 and 250
people, fifteen or twenty of these in the plant and the bal-
ance picking berries. These latter, with the plentiful yield
of berries, are managing to make very good daily wages.-
Marianna Times-Courier.



Gainesville, Fla.-Cucumber time is here, and Dr. E. W.
Berger, entomologist of the State Plant Board, who makes
delicious dill pickles, believes that cucumber growers will
find dill pickles a delicious product. Dr. Berger says that
dill pickles are not in the same class with vinegar pickles,
and are more healthful. Cull cucumbers, for which there is
little or no market, can be used in making dill. Dr. Ber-
ger's method is as follows:
1. Pack the cucumbers into suitable containers, such as
jars or crocks, with a liberal amount of dill in the bottom
and between the layers of cucumbers. Dill is an aromatic
herb frequently grown in gardens. If dill is not available,
the regular pickle spices may be used.
2. A layer of grape leaves about one-fourth-inch thick
or thicker is placed over the top of the cucumbers. In con-
tainers with large openings the cucumbers should be weight-
ed down by a board and stone (not limestone).
3. When the cucumbers have been properly packed, cover
them with a pickling brine prepared by dissolving seven
ounces of common salt in each gallon of water. Let stand
until the cucumbers are through fermenting, or three or four
4. Carefully skim the molds and yeasts off the top every
few days.
Small cucumbers, uncut, make the best pickles.

12 Florida Review


St. Augustine Record.

Cuban pineapples are being transported northward over
the Florida East Coast Railway at the rate of 100 cars
daily according to the report of H. E. C. Hawkins, Gen-
eral Freight Agent of the company. Whenever the arrival
of cars at Key West is sufficient they are assembled into
solid trainloads, in order that they may be given more
.rapid movement to Jacksonville-often a twenty-six hour
schedule-and there delivered to connecting lines for trans-
portation to their destined market. During the peak of
the season one to two train loads of this fruit are moved
northward daily. Mr. Hawkins further states that the
estimated shipment of pineapples this year will total around
3,500 cars or 105,000 crates.
Of the annual Cuban crop, which under normal condi-
tions amounts to almost one million and a half crates, two-
thirds is shipped north over the Key West extension, while
the remaining one-third of the production is shipped by
water from. Havana to New York and other markets.
directly on, or very near the Atlantic seaboard. The
marketing season for the crop is comparatively short, ex-
tending usually from about April 20th to June 15th.
The main territory in Cuba engaged in the commercial
production of pineapples is within a fifty-mile radius of
Havana which becomes a natural shipping point. From
this port solid carloads of the fruit are transported bodily
over the East Coast Car Ferry to Key West and there
placed on the tracks of the Florida East Coast Railway.
Here the fruit is reloaded into cars of about three hundred
crates each, so arranged that plenty of air space is left
between them to insure proper ventilation, and avoiding
the necessity and expense of refrigeration. When the fruit
is solid or slightly green it may be safely shipped in this
manner in box cars or refrigerator cars merely under ven-
tilation, but if it is found to be well ripened, shipment
under ice is necessary. Pineapples which are yet quite
green may be ripened during shipment by closing the vents
in the cars and retarding ventilation.
Most of the fruit which is shipped over the Florida East
Coast Railway is consigned to Pittsburgh, Chicago and
cities of the Middle West, as New York and the extreme
Eastern market is supplied by water transportation. Fifty
percent of the shipments are consigned to the West Indies
Fruit Importing Company of Chicago, by whom the fruit
is distributed throughout the adjoining States. It is not
uncommon, though, for pineapples to be shipped as far dis-
tant as the Pacific Northwest and even into many sections
of Canada.
Up to the time of the construction of the Over-sea Ex-
tension and the institution of the car ferry service to
Havana, the production of pineapples in Cuba had been
but a small and struggling industry. Because of the perish-
able nature of the fruit and the distance to the large
markets, so much loss resulted through spoilage that the
growth of the industry and the range of the market was
subject to great limitations.
After the completion of the Oversea Route and the opera-
tion of a regular car ferry service from Key West to
Havana, by which cars may be readily transferred from
the rails of the Cuban terminal to those of the Florida
East Coast Railway at Key West, a direct and rapid
means of transportation was opened up between Cuba and
the interior of the United States. As a result of this the

exportation of Cuban pineapples has grown from a few
thousand crates per year to over one million and a half
crates per annum, and the boundaries of the market have
been extended into the farthest corners of the United
States and even into parts of Canada.
What is true of the pineapple industry in Cuba is like-
wise true of the many perishable fruits and vegetables
which are now produced in Florida and for which the
climate and soil of the State are so admirably suited. For
this class of products a rapid and dependable freight ser-
vice is one of the great agencies in widening the range of
the market, increasing consumption and production and
supplying the millions of northern tables with an abund-
ance of fresh fruit and vegetables at all seasons of the


Florida Could-Ee a Leader Within Three Years.

St. Augustine Record.

The great domain of the Everglades now undergoing
development has a crop awaiting its cultivation, so well-
fitted to its conditions as to make Florida a leader in its
production within three years and so profitable that the
State cannot afford to overlook its opportunity, says Isabell
Stone, staff writer for the Miami Herald, in a recent edition
of that newspaper.
This agricultural discovery for Florida is the basket
willow, the cuttings of which are in great demand by manu-
facturers of the ever-popular willow furniture and baskets
of all sorts, according to statistics gathered by William H.
Buhl, of Buffalo, New York. Mr. Buhl has for some years
interested himself in the commercial possibilities of domes-
tic willow, and on a recent trip to this State was brought
to a realization of how mutually allied were the willow
industry and the development of interior Florida.
"According to Government figures," said Mr. Buhl, "the
manufactured products from basket-willow and reed in the
United States amounted to over $24,000,000 in 1924, and
with these products constantly growing in popularity. Yet
we are compelled to import annually millions of pounds of
basket willows from Europe for manufacturing purposes.
"In Europe, every grade of basket from the finest to the
coarsest is made of willow, the heaviest farm baskets and
receptacles for handling merchandise from the unpeeled
rods, while the peeled rods are made into market baskets,
clothes baskets, furniture, hampers and trunks. To-day
there is a steadily increasing demand for willow furniture,
where light, attractive and durable goods are desired, in
every State in the Union.
"At the present time American manufacturers of willow
ware use more imported willows than domestic, although
they prefer the American grown willow, as they are
heavier and more durable. The extension of the willow
manufacturing industry in America can be greatly in-
creased by the increase of raw material grown in this
"During the past decade, development has been so rapid
that this industry has been overlooked by the farmer.
To-day with a constantly growing shortage of lumber fac-
ing us, it is necessary to substitute the basket willow for
lighter lumber. This crop, non-perishable, easily cultivated
even on lands that overflow occasionally and profitable in
returns offers the farmer a wonderful opportunity for

Florida Review 13


Forest Fires Destroy More Than Annual Cut of State.
South Forida Developer.
Florida's loss of timber annually because of forest fires
is equivalent to a board one inch thick, 14.39 inches wide
and long enough to girdle the earth at the equator, ac-
cording to the Florida State Chamber of Commerce. The
assertion is made in connection with President Coolidge's
proclaiming this week as American Forest week.
Fire in the woods is the most important reason why the
lands in Florida are not fully stocked, says the chamber.
The pine lands have been burned over annually for decades,
each year millions of young trees are killed and the fires
destroy pine seed, thereby preventing replacements in other
trees. Vast areas once covered with timber are now bare.
Other areas which to the casual observer appear to be well
stocked with trees are deficient. Upon examination one
can find numerous blank spaces in the stands and it has
been determined that the wealth-producing area is about
one-third of the pine area. The other two-thirds must
necessarily be classified as idle land. In other wards says
the chamber, two-thirds of the wealth that would result
from one crop of timber is destroyed.
Forest fires have simply prevented nature from creating
this wealth, the chamber asserts. The average acre of
forest land in Florida will yield 300 board feet annually,
if well stocked, in other words, if fire is kept out. A loss
in the timber crop amounting to two-thirds of this, or 200
board feet annually is an enormous toll when considered in
the aggregate. The annual loss on 10,000,000 acres of
forest land amounts to two million feet, enough to make
a heavy plank long enough to reach around the world at
the equator. This is more than the present cut of all the
sawmills in the State. At $5 per thousand the loss in
stumpage to the land owners amounts to $10,000,000 an-
nually. Payrolls two or three times as large are threat-
ened and the chamber asserts that the very existence of
the wood-using industries is at stake.
Following as it does on the heels of the inventory con-
gress at West Palm Beach, it is particularly appropriate
at this time to take stock of Florida's forest resources, says
the chamber. At the congress Nathan Mayo, Commissioner
of Agriculture, stated that "the greatest single income from
our natural resources as yet is from our forests. Some sys-
tem of conservation of this heritage should be adopted.
We have some 15,000,000 acres in timber, but a great deal
of it has been badly treated. The cut-over lands should be
reforested, if not reclaimed for agricultural purposes. The
forests are yielding, in lumber and naval stores, $50,000,000
Timber need not be mined like iron and coal, the chamber
asserts. It is a crop the same as other products of the soil
and as such the forests may be renewed forever. If it can
be done in France and Germany it can be done in Florida.
Already there are a number of practical business concerns
in the United States, which have embarked upon a long-
time tree-growing program, in most cases the purpose being
to guarantee a supply of timber for some industry in-
The Landes district of France-an area approximating
in size five of Florida's counties-produces almost as much

turpentine and rosin as is produced in the entire State of
Florida. In this district a population of nearly 1,400,000
is almost entirely dependent upon the forests. They have
comfortable and substantial homes, churches and schools.
The lumber and naval stores industries are permanently
established. Timber has been grown there as a crop for
decades. In the opinion of the Naval Stores Commission
that went to France in 1924, Florida has better trees, bet-
ter soil and a more favorable climate than are common to
the Landes district.
The land owners in Florida cannot be expected to take
any more interest in growing timber as a crop than is
taken by their Government. This is especially true when
they know that their trees will be burned up, even if they
do wish to grow timber. If it is good business to have
agricultural extension agents it would seem good business
for the State to create a forestry department to extend in-
formation for growing timber and to prevent the terrible
toll exacted by forest fires, the chamber asserts. Thirty
other States have taken such a step.
"If we are to flourish, as a people and as individuals,
we must neither wastefully hoard nor wastefully exploit,
but skillfully employ and renew the resources that nature
has entrusted to us." President Coolidge declared in his
proclamation: "America's forest problem essentially is a
problem involving the wise use of land that can and should
produce crops of timber-I urge public officials, public and
business organizations, industrial leaders, landowners,
editors, educators, clergymen and all patriotic citizens to
unite in the common task of forest conservation and

Okeechobee News.

One of the things that owners of big bodies of land say
about growing timber is that they do not want to go to the
expense necessary as they do not know what timber will
be worth twenty or forty years from today and their money
may be lost.
The usual farmer, or small land owner, has no such
argument against growing a few trees on his land. He
knows that the growing will not cost him anything much
but some time, which he usually has to spare; and he
knows that he is going to need lumber always in the future,
and it is cheaper to grow it than to buy it from a long dis-
tance away.

Okeechobee News.
The growing of timber seems to be the logical side-line
for the southern farmer.
He already has the land. He already is paying taxes
on it. He doesn't have to expend any money for labor,
or seed.
If he needs a few seed to cover bare spots he can go into
the woods around his place and gather them.
The labor of tending to a timber growing plot is small.
In his spare time he can plow fire-lines around the tract
he wishes to protect.
If he wishes to put a fence around the tract, it will give
him profit by making him a fine pasture.
Then, in a few years, he can start taking revenue off
the land, in thinning and fuel and posts.

14 Florida Review



Forest conservation and reforestation in Florida was
the object and purpose of the meeting held in Jackson-
ville last Thusday, when definite steps were taken for
protecting and promoting the great forest and timber
industry of this State. It is not too late to take up this
work, seriously and practically, although much time has
been lost in the matter of giving proper protection to the
Florida forests and of providing for the extension of
forest areas that are the sources of enormous wealth to the
State and to its people.
The primary object of the meeting here referred to, as
stated in the Times-Union report, was-"the co-ordination
of the efforts of all interested organizations and men to
bring about the passage of a forestry bill at the 1927 ses-
sion of the Florida Legislature." Pursuant to this purpose
plans were formulated and adopted for getting this work
started immediately and carrying it to completion in ample
time for the next meeting of the Florida Legislature, which
cannot help but be interested in this very important mat-
ter of Florida forest conservation and reforestation and
disposed to do whatever is possible, in the way of prac-
tical and workable legislation for protection and promotion
of Florida forests and for the great industries that thrive
in this State but that are threatened with destruction un-
less positive and practical efforts are made to avert the
disaster that is coming, as sure as fate, unless something
is done, and done now, to head off what, in effect, would
be a great calamity.
In the bill to be drafted the essential details, as pre-
sented in the meeting, provided for the creation of a
State Department of Forestry, important enough to war-
rant establishment; providing, also, for county co-opera-
tion, and for an appropriation of $25,000 to conduct the
work of the proposed department. As stated in the report
of the meeting: "The duties of the department, as out-
lined, would be to employ a technically trained State
forester, to co-operate with private forest owners, counties
and the Federal Government in forestry work, to acquire
lands for State forests; to study forest conditions, and to
report to the Legislature."
This has the appearance of a very good beginning of
this important work, however simple are the initial plans,
as outlined. Their very simplicity encourages hope that
there will be State-wide interest and co-operation. As was
said by one of the speakers in this Jacksonville meeting:
"This is an economic problem affecting the interests of
every citizen of the State and it is unquestionably a busi-
ness of the State. There is need for definite policy and
intelligent centralized impartial direction. If we are to
accomplish this end, the fundamentals must be freed from
frills and all interests must concentrate their efforts to
secure appropriate legislation."
Here, in the foregoing paragraph, is the gist of this
whole matter, up to the time when actual and practical
work, for forest conservation and reforestation, is made
possible, through proper legislation, of being carried on.
The preliminary work has been given a practical start.
Let the work that is to follow be as practical, in the Legis-
lature and then by the people of Florida in general, and
beneficial results must come, results that devoutly are to
be wished for and, when brought about, will be for endur-
ing benefit, contributing to the welfare of the present
generation and of generations to come.


Ocala Evening Star, April 25, 1926.

Living in a State adapted to the growth of timber, citi-
zens of Florida should be deeply interested in the preven-
tion of forest fires, which, according to statistics, have
destroyed about two-thirds of the timber yield of the state
and are greatly interfering with nature's plan for reforest-
ing timber lands that have been cut over.
With its long growing season, Florida can produce tim-
ber to a marketable size in much shorter time than can be
done in many other parts of the country. It also has vast
areas in various parts of the State that are more adapted
to the production of timber than for any other crop, but
many of these areas, if not entirely bare, have only about
one-third of the normal stand of timber. Forest fires have
not only killed the young trees, but have destroyed the pine
It is estimated that the average acre of forest land in
Florida will yield 300 board feet of lumber annually, if
fires are prevented. But the fires are not prevented, in
consequence of which instead of yielding 300 board feet to
the acre, not more than 100 feet is the average output. As
can readily be seen, this is a tremendous economic loss that
is entirely preventable. It is prevented in France and
Germany and if carefully supervised may be done in Florida.
While it is true that the land owners are the persons
most vitally interested, as a rule the average citizen does
not take much more interest in forests than does his
government and perhaps that is one of the reasons why
so little interest is taken in fire prevention plans in this
State. Florida has agricultural agents and other similar
institutions, but has no forestry department, despite the
great importance such a department would be to the State
In view of the rapidly disappearing forests of the coun-
try and the tremendous economic loss through forest fires
in Florida, it would seem that the time is urgent for the
establishment of a forestry department to control the lum-
ber situation of the State and to encourage the growing
of more timber, as well as to conserve the forests still

Veneer Mill Will Begin Operations October 1.

Pensacola Journal.

A veneer mill will be added to Pensacola's industries.
This announcement was made yesterday by officials of
the Weis-Patterson Company, owners of a large cypress
mill here.
The statement was to the effect that the new industry
would be operated in connection with the cypress mill and
yet as a separate unit.
The veneer mill will begin operations October 1, the
statement continued.
Material for the industry will be secured from the tupelo
gum which is plentiful on Weis-Patterson holdings.

Nature is Beautiful.-But picnickers and tourists too
often mar beauty spots with tin cans, shoe boxes, old
papers and trash of one kind or other. People should re-
member that there are others and be a little more con-
siderate. Never leave a camp without cleaning up the
rubbish and putting out fire, The Golden Rule is always a
good rule.

Florida Review 15

Industrial News


Sebring Daily American.

Orlando-Citrus fruit shipments from Florida the past
season, exceeded 26,000 cars.
Jacksonville-Kentucky Jockey Club contemplates build-
ing race track costing $400,000 here.
Southern Bell Telephone Company will spend $9,500,000
in Florida for additions and replacemnets to telephone sys-
DeLand-Florida Light & Power Company constructing
$30,000,000 plant, about nine miles from this city.
Okeechobee-Everglades Seed & Fertilizer Company to
erect large warehouse, on river front.
Venice-3,000 Canary Island date palms shipped to this
city for decorating streets.
Lake Worth-Chamber of Commerce proposes new
bridges across Lake Worth.
Tallahassee-$275,000 to be spent for construction of
Road 5-a in Lafayette County.
West Palm Beach-Cornerstone laid for $225,000 new
Methodist Church, corner of Rosemary and Hibiscue
Clearwater-New 24-page Hoe press installed in plant
of "Sun."
Palmetto-Nearly $750,000 being spent on street paving
projects in this city.
Winter Haven-Work started on $1,100,000 street paving
program here.
Tallahassee-$150,000 bridge and fill across Paynes'
Prairie nears completion.
Tampa-Michigan avenue to be widened to 60 feet.
Palmetto-Contract awarded for paving Orange street.
Fort Pierce-$250,000 theatre will be erected in this city.
Okeechobee-Work commenced on Florida East Coast
Railway Company's Okeechobee-Miami extension.
Fort Myers-$850,000 bond issue voted on for erection
of new schools.
Lake Stearns-Work started, reconstructing six miles
of State Road No. 8, north of town.
Kissimmee-Three highway contracts aggregating
$1,600,000 awarded for construction of new Kissimmee-
Melbourne highway.
Live Oak-Pan-American Oil Company erecting two large
tanks here.
Vero Beach-Bridge being constructed across Indian river
at Vero Beach.
Live Oak-Seaboard Air Line Railway contemplates two
trunk lines, connecting western points and Florida and
Alabama Gulf ports.
Deerfield-County bridge to be built across Hillsborough
Canal, at Deerfield.
Bartow-Contract awarded at $34,999 for erection of new
grade school.
Fort Myers-$100,000 new creamery established here.
Tampa-Site chosen for new $300,000 Morosco Theatre
Keystone Heights-New water system for this city comn-
St. Petersburg-Construction started of $100,000 new
freight treminal of Seaboard Air Line Railway.
Sebring-Extensive Telephone improvements being made
by Inter-County Telephone Co.

Melbourne-Florida Power & Light Company installing
new 50-ton unit in ice plant.
Groveland-Work started on new Telephone building
on Lake avenue.
Ocala-First Baptist Church to erect $40,000 new edifice.
Dunnellon-New hotel under construction.
Tampa-Flour milling concern seeks Tampa site for
exporting plant.
Manatee-$50,000 bond issue voted on for school improve-
Tampa-Cornerstone laid for new $500,000 First Chris-
tion Church at Hyde Park and DeLeon street.
Tampa-Volunteers of America to erect $100,000 training
school and home for girls at 851 South Dakota street.
Fort Myers-$983,000 bond issue voted for expansion of
school facilities.
Lake Worth-Contract awarded at $66,775.90 for con-
struction of Lake avenue extension from A street west.
Lake Worth-Pipes being laid for water system in Col-
lege Park.
Live Oak-New high school costing $10.000 to be erected
Apalachicola-$50,000 river gravel company established
Jacksonville-Contract let for erection of $400,000 school
building at northwest corner West Adams and Laura
Wauchula-Additional sewer and water projects under
way here to cost $162,000.
Jacksonville-$92,439.13 contract awarded for erection
of Big Pottsburg Creek bridge, on Atlantic Boulevard.
Gordonville-New sawmill started here on Bartow-Lake
Wales road.


Company Applies for Charter for Industry, to Cost $250,000.

Special to Times-Union.

Fernandina, May 23.-Application has been filed with
Governor John W. Martin for the incorporation of the
Florida Clay Products Company. The charter application
was filed by Cicero, Bazzi and Enolta, of Santa Barbara,
Cal., and the principal office of the company will be at
The company proposes to erect a tile and brickmaking
plant in that vicinity to cost $250,000 and, according to
plans now in process of formation, the factory will be
rushed to completion within the next few months.
The California manufacturers were attracted to Nassau
County by the superior clays found here, pronounced by
*experts to be the most valuable for making brick, tile, and
pottery. The company closed a contract with Joseph Scus-
sell for a large tract of land on the King's Ferry road
several months ago. Samples of the clays, taken from
several locations and at different depths, were sent to
Washington for analysis by the geological survey and
the examination disclosed minerals of a superior quality
for the manufacture of pottery and other commodities.

16 Florida Review


Florida Rotogravure Co. Payroll to Amount to Thousands
-Skilled Employes-Plant at Spring Garden and
Railroad to Be in Operation in August.

DeLand Daily News.

With the foundations of its large plant already in and
construction on the main building being pushed by Con-
tractor E. K. Jones, DeLand's newest industry, inside of
six weeks' time, should be in full operation with a payroll
that will be felt in every business in the city, according
to report.
The Florida Rotogravure Company is the new concern.
Its offices and plant are on Spring Garden avenue on the
railroad where a special siding is being built. The build-
ing is 65 by 120 feet, making it one of the largest in
DeLand. Ample space is still available foi expansion.
James R. Coe, of New York City, is president of the
corporation. He has had many years' experience in the
roto process, being executive for a number of years of a
similar business in New York. The machinery and equip-
ment is being boxed for shipment from New York and it is
expected that the building will be far enough along in two
weeks' time to receive it. The firm expects to commence
operations the middle of August and skilled help from the
north has been engaged to be on the job at that time.
Carl N. Miller is secretary and treasurer of the concern.
He will have complete charge of the office. Other local
men are interested financially and are on the board of
The rotogravure company will print pictorial supplements
for various southern newspapers. It will be equipped to
turn out the finest grade of newspaper and commercial
work. The commercial work will include booklets, tabloid
sections and high-grade advertising matter.
Contracts already have been made with Florida news-
papers and which are said to guarantee the success of the
new company.
DeLand was chosen for the site of the corporation after
a thorough investigation of the State had been made.
Water transportation, with its lower freight rates, was one
of the main inducements. The firm will use from one to
three carloads of paper a week when it gets under way.
Location near the center of the State with good roads
radiating in all directions was the next consideration. It
is possible the supplements for Florida newspapers will be
delivered from here by auto trucks. Good living conditions
for employes was not overlooked. The employes are all
specially skilled and receive high wages.
This company bids fair to be one of the largest indus-
tries in the State with a payroll mounting into thousands.
Mr. Coe leaves in a few days for the East Coast to
obtain additional business for the plant. He expects to
make another trip on the West Coast on a similar mission
before returning to superintend the erection of the machin-
ery and getting everything in readiness for the beginning
of actual operation.


Evening Reporter-Star.

Jacksonville, June 8.-Until Florida agriculture develops
to the point where Florida can feed itself Floridians will
continue to spend millions of dollars annually for canned

goods, says the Florida State Chamber of Commerce. The
vegetables are produced elsewhere, canned in other States,
and shipped to Florida.
The hand Florida should play in this game, says the cham-
ber, is that of producing its own vegetables and canning
them here. W. H. Baxley and E. H. Mulcock, of Panama
City, believe Florida offers the best opportunity in the
country for the operation of canneries and they have backed
their opinion by purchase of the property of the Chipley
Packing Company, at Chipley, with a view to converting it
into a canning plant.
Baxley, who is an experienced cannery operator, has an-
nounced that the work of converting the plant will begin
immediately and that it will be ready for operation in time
to handle tons of the coming crop of sweet potatoes. Other
vegetables and fruits will be handled in season.


E. W. Grove Backs Plant to Convert Cabbage Tree into

Miami Daily News.

Arcadia, June 5.-Much discussion is heard from time
to time as to what might be done with some of Flor-
ida's prolific products which up to date are permitted to go
to waste. The Spanish moss and the scrub palmetto are
two things which hold fortunes for whoever is able to solve
their .mystery of usefulness, -but thus far nobody has ap-
peared to claim this reward.
However, the humble cabbage palm, which grows in such
quantities in practically all sections of the State, has be-
come a product of genuine utility through the development
of a concern at Jacksonville which is making it into a foun-
dation material for plaster. The concern calls its product
"insulath," being a play upon the strong quality of insula-
tion which it is said to possess, and the fact that it is a
substitute for all kinds of lath.
Insulath is produced by shaving the palm log by a veneer-
ing process, afterward cutting the sheet into strips of four-
foot lengths and about four inches wide. It is nailed onto
the studding as ordinary lath, except that the edges are
butted up together instead of leaving a plaster key between.
The insulath is especially treated with asphalt and sand and
is said to form an ideal surface to hold plaster.
The concern making this new building material is headed
by E. W. Grove, of Bromo-Quinine fame, who has for years
been a winter resident of Florida and much interested in its
development. His factory has for two years been making a
product which was called climax board, made in a similar
way and of the same material, sold in large sheets as a wall
board, and used as a plaster base. The new system of man-
ufacture is said to be much better, however, and is also
much cheaper, and the making of climax board has been
G. W. Martel, of the E. W. Grove Company, while in Ar-
cadia made a contract with the West Coast Lumber and
Supply Company for handling this new product in all three
of its yards-at Arcadia, Punta Gorda and Haines City.
While the method of manufacture of this material has
been changed it is the same product as before and has been
thoroughly tested in all ways through two years of use. It is
an interesting piece of material and will no doubt develop
into a thriving industry in this State, using a product that
heretofore has gone to waste,

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