Lure of the Southland :  Miami and Miami Beach, Florida (1179)

Material Information

Lure of the Southland : Miami and Miami Beach, Florida (1179)
C.H. Ward ( Compiler )
Copyright Date:
Physical Description:
51 p. ; 28 cm.


Subjects / Keywords:
City promotion ( FAST )
History ( FAST )
Tourism ( FAST )
guidebooks ( aat )
Ephemera ( FAST )
Spatial Coverage:
Florida -- Miami
Florida -- Miami Beach


Scope and Content:
Provides information useful for tourists and potential residents of Miami and Miami beach. Contains black and white illustrations and information on tourist's points of interests, Miami's progress, historical facts of Miami and Miami Beach establishments (i.e., banks, schools, and businesses) and landmarks (i.e., homes of notables and Old Cape Florida Lighthouse) ( english )

Record Information

Source Institution:
University of Florida
Holding Location:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
AAA6644 ( LTQF )

Full Text


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Copyright, 1915, by C. H. Ward



"City of Inspiration"
and the
Southern Terminus
of the
Dixie Highway

AVING once seen the "Magic City," you will readily
understand how it came by its title. No longer will
you be skeptical as to the truth of the wonderful
Arabian Nights fairy tales, which once so delighted
our juvenile fancy, and especially the story of "Aladdin
and his Wonderful Lamp." For was not Mr. Henry
M. Flagler the Aladdin of the east coast of Florida? He struck
his lamp, and a thousand genii arose to do his bidding; the south
Florida wilderness was connected with the outside world with
bands of steel; there arose a chain of beautiful tourist hotels,
which were destined to attract people of wealth, who came, saw,
and were captivated by the lure of the seductive charms of the
white beaches, the blue waters with their background of perpetual
green, the foam-crested waves, the invigorating breezes with
breath of salt, waving fronds of cocoanut palm, through which
sift almost perpetual sunbeams, tangled jungle of sea grape and
mangrove, rocky clefts in which vegetation burrows for a foot-
hold, a summer air that never depresses, a winter air that
invigorates but never destroys. "Over it a sky as blue as that
of Italy; at night as bright with stars as were the Chaldean
plains that gave birth to astronomy." Nowhere does the moon
seem nearer.
From the handful of people who came, saw, and were cap-


Avenue C and Eleventh Street
tivated in 1896, Miami has grown to be a city of 20,000 happy
and contented inhabitants, with faith in the great future of their
city, the city that is growing faster today than any other city in
the South. From the crests of the gently undulating landscape
are caught vistas of dazzling concrete homes, with brilliant red-
tiled roofs; well-kept lawns bordered by flowering shrubs and
foliage plants of variegated hue,-the palm, the hibiscus, the
red poinsettia, and the royal poinciana, the most beautiful tree
in all this wonderful Southland. For the most part of the year
its dark green leaves, which look like gigantic ferns, spread out
in umbrella fashion. The spring comes, and, as in the North it
tempts forth the saucy crocus and the modest violet, here it
quickens the sap in the poinciana tree and turns it to fire. Yes,
to fire, for the tree bursts into a very flame with its riot of red
bloom. It is the red of the crest of the furnace; the red of the
sea-coal fire; the red of the pine-knot ember. "Flame Tree," the
simple folk call it; "Royal Poinciana," say the educated. But
it is burning beauty, and here one may feast his eyes until he
must turn away. This is the land of the orange, the grapefruit,
the pineapple, the avocado, and the mango.
Miami is the peer of any winter resort in the world.-PHILANDER C. KNOX,
formerly Secretary of State. I


Miami valuations increased 800 per cent in five years. Follow-
ing is the table compiled by the tax assessor, showing how Miami
values have multiplied in five years:
1911 .. . . $1,656,975 1913 . .. . $4,638,045
1912 . . . 1,999,418 1914 . .. 6,635,837
1915 . . . $13,251,400
This assessment is based on one-third valuation. The tax
levy for 1915 is 1P mills.
During 1914 an average of a mile of concrete sidewalk a
month was laid, and this remarkable record is still being main-
tained. The "Concrete Age" calls Miami the "Concrete City,"
and says: "The world's greatest per capital consumption of
cement has been at Miami, Florida, for the last three years."
In the business section everything recent is of reinforced
concrete, while in the residential district one sees miles of bunga-
lows, cottages, and palatial residences all built of this permanent
material, and the impression of strength and solidity thereby
produced goes a long way toward giving the new-comer a favorable
opinion of this city.
The business section is paved with wood blocks, and the resi-
dential district with asphalt. At one time, recently, petitions
were filed by property-owners, asking for 391 blocks of additional
paving. I know of no other city in the United States where such

Twelfth Street Residences


Twelfth Street and Avenue B, looking west

an extensive amount of paving was asked for at one time. When
one takes into consideration the fact that all street paving is paid
for by the abutting property-owners, one begins to comprehend
the "Miami Spirit," and why Miami is called the "Magic City."
Since the war started, Miami's building operations have shown
an increase of 43 per cent. Post-office receipts for the past fiscal
year show a gain of over 16 per cent. The 1914 bank clearings
for Miami show an increase of approximately 20 per cent over
those for the previous year, this being probably the greatest
increase in the South for 1914.

The municipal improvements laid out for Miami during 1914
amounted to over $500,000. Some of these have been completed
and some are still under way. During 1914 buildings were erected
in Miami and vicinity, costing $1,200,000; projects under way
at the beginning of 1915,
not including a multitude
of lesser residences and
dwelling g s, footed up to
$1,630,000; development
projects, $1,470,000.
The city now owns 769
feet of frontage on the
bay. The municipal dock,
built of concrete walls,
Royal Palm Hotel

Royal Palms

Twelfth Street and Avenue D, looking east. Showing parking system
filled in with material dredged from the dock-site, will be con-
structed out in the bay and connected with the shore by an
approach of similar construction, 1,000 feet long. This work is
being done in conjunction with the plans of the Government in
its harbor-improvement work at Miami, appropriations having
already been made for the latter. It is only a question of a very
short time when Miami will be able to enjoy all the benefits of
a deep-water port.
"Climate as an asset for a city's development is as tangible
in its value as coal or iron or timber." Whenever the biting
blizzards sweep over the North and West, leaving suffering,
destruction, and death in their trail, were the preeminent advan-
tages of Miami generally understood throughout the entire
country, thousands of people would seek this favored section,
either for a permanent or a winter home. Tropical luxuriance of
plants and shrubbery, which appeal mightily to everyone, is on
every side. Physicians everywhere are recognizing that climate
has more to do with the betterment of health than all their
medicine, and seek, whenever possible, to get their patients away
from the North and West during the winter months. If they

have been sick, they want
them to recuperate in a
milder climate; if they
are well, they want to
keep them in health.

In the upbuilding of
Miami, the most difficult T
task has been to convince
the home-seeker that the
S is Post Office and Custom House
summer climate is desir-
able. Because the temperature during the winter months ranges
from 50 degrees up to 80, non-residents conclude that the heat
during the summer months must be in proportion. Only those
who come to Miami during the summer-time seem to be actually
convinced that the climate is ideal the year round. In vain will
you seek to find a Miamian,-man, woman or child,-who will
not say, if he has ever lived in the North or West, that the
summer climate of this city is infinitely preferable to that of
his former home. If human evidence counts for anything, the
statement must be accepted, for the testimony is overwhelming,
with nothing on the other side. These people, of course, all admit
without question that the summer season is longer, and that the
days are warm and, indeed, sometimes hot. Nevertheless, it iN
true that the thermometer rarely rises as high in Miami as in
the North and West, and never so high as the extremes of tem-
perature in other sections. It is upon the freedom from sun-
strokes in the daytime
and the cool and re-
freshing summer nights
that particular stress is
constantly laid.

Really, after a visit to Miami,
I am unsettled for a month. I
see so much of beauty, so much
progress, so much that is de-
sirable that I feel that I would
like to be settled in the midst
of people that are doing things,
and amid the tropical sur-
roundings that make Miami
famous.-EDGAR A. WRIGHT,
Editor "Florida Grower."

Interior of Post Office showing lock-boxes


The above view is of Miramar, the attractive new residential
section of Miami, in the northern portion of the city.
In the fall of 1912, the property, in acreage, was purchased
by Mr. Frederic H. Rand, Jr., who organized the Miramar Com-
pany for the purpose of its development. The tract was subdivided
into lots, wide streets and beautiful parks were laid out, and the
most complete improvements installed throughout.
Naturally a beautiful location, situated between Biscayne
Drive, the main street running north and south in the City of
Miami, and Biscayne Bay, Miramar has been readily recog-
nized as an ideal home-site, and its improvements made in keeping
with the highest class of residential sections. Photographs of two

Type of Residence in Miramar


residences, at this date in process of construction, are shown below.
At the foot of the main street, called "The Prado," has been
constructed a concrete dock for the free use of all property-owners.
An attractive feature of Miramar is the underground Electric
Light and Telephone system, thus dispensing with unsightly poles
and overhead wires throughout the property. At this date some
twenty beautiful residences have been built, by well-pleased pur-
chasers of lots, of which the two below shown are typical. Hand-
some shade trees, an abundance of multicolored tropical shrubbery,
lawns of velvet, and beautiful flower-beds, show that Nature,
realizing its possibilities, has done her part in aiding the work,
and it is safe to assume that no portion of the city will, within
the next few years, grow more rapidly than Miramar.

Type of Residence in Miramar


Miami's school facilities are especially good, and, in addition
to the complete system of public and high schools shown above,
there are a number of private schools, among which is the
Miami College of Music and Oratory, whose purpose is to establish
an institution for education in music and oratory upon the scale
of the most important colleges of similar character in this country
and abroad. The Southern Business College is a prosperous
institution, whose aim is to fit the young women and the young
men of the community for efficient service along commercial
lines. St. Catharine's Academy, a Catholic school for boys and
girls, is noted for its high standing and efficiency.

Miami is famous for its
beautiful and excellent busi-
ness houses. Mr. H. M.
Leonard, of Detroit, Michi-
gan, in praising Miami, said:
"Miami possesses a combina-
tion of four things which
make it superior to any other
place in Florida. These are
good fishing, fine climate, ex-
cellent business houses, and
splendid hotels."
The Bakery and Cafe of
Mr. John Seybold is known
far and wide for its excellence
-and service. Everywhere one
iSeybold's Bakery and Ca6 is impressed with the sense of
sanitary cleanliness. Here, sitting among the palms and ferns,
one may enjoy his coffee and rolls, dainty luncheon, delicious
creams and sodas. The enticing aroma of freshly made candies
is irresistible to the lover of sweets.
In the bakery department, those contemplating doing light
housekeeping, or taking furnished rooms, will find everything to
meet their requirements.
Mr. Seybold, in addition to his large retail store, conducts a
wholesale business covering the entire east coast. An inspection
of this beautiful store elicits surprise and wonder on the part
of all visitors.
The bakery and confectionery line in Miami certainly seems
to be well supplied for years to come.

While the firm of W. M. Burdine's
Sons, Incorporated, was among the
S earliest to become established in
Miami, it has always conducted its
business along progressive lines.
The tourist or home-seeker making
his first visit to Miami need no longer
worry over the uncertainty as to
what to bring along. The Ready-
to-Wear Department will supply
standard makes of Clothing at popu-
lar prices. Sanitary built-in cabinets
The Home of W. M. Burdine's for clothing are some of the progressive
Sons, Inc. features of this store. Here you will
find the largest Exclusive Shoe Department in the South, with lady
and gentlemen clerks to serve you. To those who come to make
Miami their permanent home, here can be found everything in
Piece-Goods, Household Furnishings, Draperies, America's Best
Rugs, and other such articles usually found in these departments.
The bottom picture is taken in the E. B. Douglas Company's
Department store, showing their Italian Garden and Tea-Room,
where one can sit and listen to the singing of the canaries, and
enjoy either luncheon, dinner, or a cup of afternoon tea. The
coolness, the running water, and the spaciousness of the place give
it a delightful atmosphere. On the second floor is a Trunk and
Luggage Department, and a well-equipped Ladies' Rest-Room.

Interior of E. B. Douglas Company's Department Store


........ It a The Southern Bank and Trust
Company was organized January 13,
po e 1912. The capital stock is $100,000.
a.... ltn This bank is referred to as "Trust
*h*s bCompany Number One," from the
fact that it was the first bank and
trust company to organize under the
state laws of Florida governing such
is institutions. All funds arising under
this form of business are kept separate
and apart from bank funds, and are
not liable for the bank's obligations
in the ordinary course of business.
The Safety Deposit Department is
fully equipped with the best up-to-
date steel vault and safety-deposit boxes.
The officers are: J. E. Lummus, President; F. S. Morse, Vice-
President; T. E. James, Secretary and Treasurer; H. H. Filer,
Assistant Secretary and Treasurer.
Just the age of Miami is the Bank of Bay Biscayne. Incor-
porated in 1896, its capital stock then was $25,000, and it occupied
a little one-story building. The present building is one of the most
artistically arranged financial institutions in the entire country.
This bank is one of the few banks on the roll of honor, with
surplus equal to its capital. It is the second largest bank in the state.
In 1896 the capital of the bank was $25,000; deposits ran from
$75,000 to $90,000. Contrasted with these figures, the capital now
is $100,000, the deposits about $1,500,000, and the surplus and
undivided profits $1925,000.
Miami is justly proud to
have within its business
circles such an institution
as this is.
The officers of the
Bank of Bay Biscayne are:
J. E. Lummus, President;
S. A. Belcher, Vice-Presi-
dent; James H. Gilman,
Cashier; F. W. Fuzzard,
Assistant Cashier.


The First National
Bank of Miami occupies a
most imposing, conveni-
ently arranged and hand-
some building, as shown
in the illustrations, which
is indicative of the solid-
ity of the institution and
the standing of its officers.
These are, Edward C.
Romfh, President; W. H. Exterior of First National Bank
Sp it z e r, Vice-President;
Edwin A. Waddell, Vice-President; Harry McCowan, Cashier.
The First National Bank, and the men behind it, are well
described by the following quotation from the pen of one who
is recognized as a leading financial expert in this country:
"The men that control
the banks of a nation have
more power for good or
evil than all the rulers
thereof. All reforms to be
lasting and worth while
must be worked out
through economic chan-
nels, and the most power-
ful and far-reaching chan-
nel for this in each com-
munity is the local bank."
Interior of First National Bank -ROGER W. BABSON.

Miami is the most prosperous city in the United States. There is more building
going on in Miami than in any other city in America today. I look for still further
activities in the upbuilding and prosperity of this city.-CARL G. FISHER,
Indianapolis, Ind.
Miami has an admirable location, and with the exceptional climate which you
enjoy here, all the year 'round, and especially in winter, I think it should be the
favorite winter resort town for northern people for all time to come.-WM. F.WILEY,
Managing Editor, Cincinnati "Enquirer."
The personal element coupled witb the great natural resources of this section
make an irresistible combination, and one that will make Miami one of the greatest
cities, not only in the South, but in the country.-CHARLES H. BAKER, Seattle.


Interior of Miami Bank and Trust Company

The Officers of the Miami Bank and Trust Company are:
President, G. G. Strohm; Vice-President, C. D. Leffler; Cashier,
Floyd L. Knight; Assistant Cashier, F. AM. Jeffords.
The Directors are: G. G. Strohm, C. D. Leffler, A. P.
Anthony, R. M. Price, J. C. Gifford, H. de B. Justison, Walter
Waldin, E. M. Brelsford and J. R. Anthony, Jr.
Miami might well be called "America's Great Winter Playground." Its wonder-
ful climate, excellent roads, and beautiful water fronts make it different from any
other city I have visited.-O. P. BECKLEY, Harrisburg, Penna.



K' -

To the ladies who visit
Miami, this store will be
of special interest. Many
times during the tourist
season one hears the re-
mark made by some fair
M n visitor, "Why, I live in a
Interior view of Burdine and Quarterman Store city more than twice the
size of Miami, yet we have
nothing that can compare with this beautiful store." Spring
comes earlier in the South than in any other part of the country.
Many of Miami's regular winter visitors make a practice of
selecting their spring millinery, frocks, gowns, and dainty
lingerie at the Burdine & Quarterman Store, knowing that
when they return home, they will be from four to six weeks
ahead of the styles worn by their less-fortunate neighbors. This
store is also famous for its Dressmaking Department, which is the
largest in the state. In this department a lady may select from a
large line of novelty piece-goods and trimmings materials for a
gown suited for her individual taste, and have same turned out
in thirty-six hours.

I like Miami for its climate, for its cleanliness, its snap, and its people. It
will undoubtedly be the winter playground of the East Atlantic Coast.-CHARLES A.
BOOKWALTER, Indianapolis, Ind.

A Busy Scene on the Miami River


The Miami Electric Light and Power Company furnishes
current for all purposes in the city and its immediate suburbs.
The service is continuous, power and light being furnished at
all hours of the day and night.
The plant is thoroughly up to date
in every particular, being equipped
with Babcock & Wilcox Boilers, the
best of their kind, and Curtis turbines
manufactured by the General Electric
Company. The lines are up to the
highest standard of service in every
way, and the rates are reasonable.

Plant of the Miami Electric Light and Power Company, and Miami Water Company.

Miami's water-supply is derived from artesian wells which
flow into a central reservoir, and through a standpipe into the
city lines, in this way conveying water fresh from the wells to
the consumer as rapidly as possible. No impounded water at all
is used in the city.
This excellent service is furnished by the Miami Water
Company, and is an installation that has been built up according
to the standards of the American Water Works Association.
The rates are as reasonable as in cities of the same size anywhere
in the state of Florida.

Dade County represents an ideal standard of education. I do not know any
county that shows better educational progress than has here been made during the
past ten years.-DR. J. L. McBRIEN, U. S. Department of Education.


No institution in Miami
has done more for the up-
building of this city than has
the Dade County Security
Primarily a Building and
Loan Association, it has
helped to build more than a
.....thousand homes in this city.
It is first on the honor roll of
similar institutions in Florida.
In fifteen years it has never
failed to pay regular quar-
terly dividends. These quar-
terly dividends now amount
to nearly ten thousand dol-
lars each quarter. It has
no preferred stock, all share-
holders being on an equal
Its resources are consider-
ably above the half-million-
dollar mark, and show a steady increase.
"The money of an investor, distributed on a number of prop-
erties, is much safer than if he had himself loaned it on a single
piece of property, and as these loans average small, less than
$1,000, they usually make better security than if larger, as it
is easier for ten men to make monthly payments of $18.30
each than it would be for one man to make a payment of
$183. The security is better, and the risk is less, other things
being equal."
To the man of modest means, desirous of building a home, we
can recommend the Dade County Security Company. Its
method of loaning money for this purpose, to be returned in
small monthly payments, like rent, enables one to own his own
home in a few years.
The last session of the legislature of Florida passed a law
which puts building and loan companies under the supervision
of the Comptroller of the state.
The active officers of the Dade County Security Company
are: Edwin Nelson, President; J. W. Alderton, Cashier.


- - - - - -

Entrance to Woodlawn Park Cemetery on Orange Glade Road
One of the most beautifully developed spots in and around
Miami is Woodlawn Park Cemetery. It contains hundreds of
varieties of tropical trees, plants, and flowers. It is more like a
wide expanse of grassy lawn than a cemetery, and is daily visited
by hundreds of people who are attracted by its rare beauty.

Stone Gateway, Grapeland
Grapeland is a beautiful
piece of open country which
has been developed by the
Realty Securities Corporation
as a suburb of Miami. It lies
a short distance beyond the
city limits, but is not far from
the bay. Rock-paved streets
lead through it. The massive
stone entrance to Grapeland
gives it tone and distinction.
It is located in a section which
is well adapted for gardening,
chicken-raising, and grove de-
velopment, and is becoming a
popular residential district.

'Fernway Park, Riverside Farms
Riverside Farms, owned
and developed by the Realty
Securities Corporation, is a
suburb along the Miami River,
and contains a rare bit of
natural forest, which has been
preserved in a park 100 feet
wide and a half-mile long. A
smooth, rock-paved road winds
through the dense foliage. There
are oaks and cypress a thousand
years old, surrounded by
younger growth of tropical trees,
ferns, and other growth. The
South Fork of the Miami River
passes through Riverside Farms.


Three of Miami's Leading Churches

Woman's Club and Public Library


The Christian character of the people of Miami, and their
liberality in contributing to religious causes, is told by the hand-
some churches constructed and in course of erection.
Practically all denominations are represented, each having a
large following, thus showing a strong foundation for civic righ-
teousness. Our churches are all supplied with scholarly and
eloquent ministers.
The Woman's Club of Miami is an energetic, enthusiastic
organization, and takes a large part in the forming of public
opinion along civic lines in this city. It enjoys a larger member-
ship than any other Woman's Club in the state.

Submarine Garden

One of the many unique attractions, and which no visitor to
Miami should miss, is the view of these beautiful submarine
gardens near Miami seen through glass-bottomed boats. "Float-
ing over the green-and-blue water, one sees the varied forms qf
aquatic life. Here are shell-encrusted rocks, sponges, exotic sea-
forms, fishes-red, green, gold, rainbow-hued-zigzagging leis-
urely among the waving foliage; here are real trees with long
branches, waving as on land in a tempest. Leaning over the
transparencies in the bottom of the boats, people go into


Colonel E. A. Waddell
is known as one of the
real builders of Miami, for
he was the second person
to settle on the present
town-site. His residence
here dates from 1894,when
the remnants of old Fort Home of Colonel E. A. Waddell
the remnants of old Fort
Dallas and the trading post on Brickell's Point furnished
the only signs of human occupation. Before Miami began
to assume proportions, Colonel Waddell insisted on predicting
the founding of a city, and when the start was really made, he
was among the foremost who talked, wrote, dreamed, and advo-
cated Miami on all sides.
At present Colonel Waddell is extensively engaged in the real-
estate business, in the Waddell Block on Avenue D, where there
is always an abundance of literature concerning the advantages
of this section, exhibits of fruits and vegetables, and where a
general information bureau is maintained.
In addition, he is Vice-President of the First National Bank,
a director and stockholder in the Miami Savings Bank and
Bank of Bay Biscayne. Colonel Waddell's home shown on this
page was the first concrete residence built in Miami.

Home of Architect Geo. L. Pfeiffer, Lemon City


Scene in Royal Palm Hotel Grounds

I spent the day riding around the city, and went over to Miami Beach for a
plunge in the surf. It was delightful. You certainly have some citv here.-
There are 700 species of fish in the waters of South Florida.-H. M. SMITH,
U. S. Commissioner of Fish.

Magnolia Park, Propert
How would you like to have a home among the beautiful
surroundings shown in this photograph? Formerly the private
estate of Walter E. Flanders, of Detroit, Michigan, whose fame
as an automobile manufacturer is world-wide, it has been con-
verted into the exclusive and highly restricted district known as
Magnolia Park.
For several years Mr. Flanders has made his winter home in
Miami, and it was only a short time ago he reluctantly consented
to the division of his estate and sharing it with others.
Under the personal direction of Mr. George S. Reid, of
Miami, this already handsome place has, in the past few months,
been transformed into a residential section so beautiful in its
surroundings as to invite the comparison of any other place in
all this land of sunshine and flowers.
No expense has been spared to make Magnolia Park the most
desirable place in Miami in which to reside, and already eight
handsome residences are being erected. A complete high-pressure
water-system has been installed, thus insuring a plentiful supply
of the purest water at all times.

I have seen the principal cities of the United States, but for many years bare
spent my winters in Miami.-JNo. F. ROBINSON, Robinson's World-Famous Shows.



. .. ,., .ANA


)f Walter E. Flanders

Each building lot is connected with sewer, and gas mains are
now installed. The streets are extremely wide, and are paved
and curbed.
Between the street curb and the cement sidewalk a wide
space has been set aside as a park, in which Washingtonia palms
and hibiscus have been placed. No more highly restricted resi-
dence district is to be found in all the South. Only one single
residence and a garage may be built on a single lot, and builders
are required to submit all plans for residences to the supervising
architect for approval before a house may be erected, which
must be placed on the spot indicated on the lot by the architect.
This is required in order that all residences in Magnolia Park
may be in harmony with each other, and to insure a strictly high-
class residential district, free from the unsightly houses so often
found in unrestricted districts.
For the convenience of the residents in Magnolia Park who
have yachts and small boats, a handsome concrete pier is soon to
be erected. The boating and fishing in this part of Biscayne Bay
are most ideal, the tarpon fishing-grounds being directly opposite
this property.

I have never seen anything like it; most cities would be glad to show in ten years
what Miami has to show in two years' growth.-H. A. BABCOCK, Watertown, S. D.




Tee House, Plantation Home of William B. Ogden, Lemon City, Fla.

Picture by permission of
The Bay Biscayne Company


The Sunshine Inn Corner

Home of
Florence P. Haden

Home of
H. de B. Justison
on Bayview Road

Home of
J. A. Williams

Home of Paul Gabel Home of W. J. Shannon

Views taken on Bayview Road and Sunshine Villas



------- . . .



Plan or Lien Koyai

"Glen Royal," Miami's newest subdivision, now being laid
out by the Brigham Realty and Investment Company, promises
to surpass anything yet undertaken in this line. This beautiful
tract of eighty acres adjoins the city limits on the west, and is
directly in the path of Miami's rapid march of progress, which is
to the westward. Twelfth Street, the main artery of travel,
extends through Glen Royal.
Here upon an elevation, whose gentle, undulating slope com-
mands an unsurpassed view of the city, it is proposed to lay out
a truly "royal" residence section. Mr. A. H. Brigham, its founder,
has recently spent six months in traveling over the country,
gathering ideas which will be used in this exclusive subdivision.
The extensiveness of the tract makes it possible to lay it
out along broad and modern lines. To provide rest and re-
creation as well as beautiful home-sites, there will be miles of
handsome drives, shaded walks, tennis-courts, parks, and
a swimming-pool for the use of those who may be so fortunate
as to own a winter or permanent home in Glen Royal. Nearly
five acres have been reserved in the center of the tract, to
be devoted to rest and recreation. It is proposed to omit no
detail which will give to Glen Royal that fullness of beauty
and arrangement, and that freedom from annoyances, which
no other location can offer.
An unfailing supply of pure, sparkling water gives oppor-
tunity for the cultivation not only of citrus fruits, but of the
tropical and semi-tropical trees and plants as well. Here Nature
has been most generous in providing all the environments which
will make the "Glen Royal" a royal place indeed.




Miami is drawing to itself thousands of the better class of
American citizens, men and women of education and character,
thus building a citizenship made up of the very cream of popula-
tion from nearly all of the states in the Union. People who
have made their wealth elsewhere are seeking Miami in ever-
increasing numbers for either a winter or a permanent home.

If you have money to invest, judicious investments in
business property, in high-class residence subdivisions, or agri-
cultural or citrus lands at prevailing prices, are safe and certain
to bring large returns in the near future. Good interest is paid
for money on real-estate loans, 8 per cent being readily obtained.
The development of citrus-groves and trucking lands affords good
inducement to capital. For climatic reasons, Miami will always
be a resort city, and the building of modern apartment houses
and hotels will be profitable. Attractive, medium-priced bunga-
lows for persons of moderate means are readily salable. Miami's
building and loan associations offer safe and highly remunerative
investments, paying regular dividends.


Interior of Palm Pharmacy

Interior of Biscayne Pharmacy

The interior views shown here of the Palm and Biscayne
Pharmacies represent Miami's progress in this particular line.
Dr. C. J. Ericson, proprietor, came to Miami in 1900. In
1905 he was made President of the Palm Pharmacy, which was
at that time small and by no means modern. By the employment
of progressive methods, he soon made the Palm Pharmacy one
of the most popular and prosperous drug stores in the city. In
1910 he purchased the entire interest in the business. He has
since acquired the Biscayne Pharmacy, which he has recently
remodeled and renovated. At either store you will find complete
lines of Rexall and Nyal specialties. Here you will find the
service accurate, and the clerks courteous and obliging.

In addition to the ferry-boats, which make hourly trips to
Miami Beach across the bay, there are regular trips during the
tourist season to Soldier Key, ten miles southeast of Miami.

On the Miami River

U ,,



Here are served the fish dinners for which the Florida East Coast
Hotel System is famous. Regular trips are also made up the
Miami River to Musa Isle and the entrance to one of the
Everglade drainage canals. For private parties, speedy and
comfortable power launches, especially constructed and equipped
for sea fishing, can always be secured.
Many pleasant hours can be spent among the Florida Keys,
some fifty in number, which stretch along the coast like a great
string of natural pearls. These keys have their legends of an
eventful past, stories of bloody pirates, buried treasure, as well as
tales of traitorous skippers who wrecked their vessels by pre-
arrangement with the natives who would profit thereby.

Old Cape Florida Lighthouse


Miami's civic affairs are looked after by four hustling organi-
zations-The Chamber of Commerce, North End Improvement
Association, Riverside Improvement Association, and South
Side Civic Association. These associations act as a clearing-house
for the advancement of things progressive. They represent the
spirit of progress, and their membership embraces men who are
identified with every legitimate line of business and profession,
who stand ready to lend their aid and encouragement to all
projects which tend to the promotion of the city's welfare.

Connecting with the "Dixie Highway," 300 miles of paved
roads radiate from Miami; roads, level as a floor and smooth as
asphalt, many miles of "which it is possible to cover at a
speed of fifty miles an hour, with a glass of water in the out-
stretched hand, and never spill a drop of it," wend their way
through the most enchanting scenery, frequently through groves
of grapefruit, pineapples, and other semi-tropical fruit and shade
trees. It is estimated that the completion of the Dixie Highway
will bring 10,000 automobiles to Miami each year. It may be
well to say here, however, that colored chauffeurs are decidedly
unpopular in Miami, as most of the local garages unite in refusing
to give service to automobiles driven by colored chauffeurs.
Sight-seeing cars make daily trips during the tourist season,
covering the surrounding country. These trips through the
grapefruit groves and the winter gardens of the United States,
where one may see hundreds of acres of vegetables growing, and
being prepared in the packing-houses for shipment north, are
ve r y interesting,
and will give the
tourist abetter idea
of Florida's pos-
sibilities than al-
most anything else.

I bad a fine time,
and the fishing trip
was just what I needed
to give me new lease
of life.- GIFFORD
PINCHOT, formerly
Chief United States
Forest Commissioner.
Home of Dr. H. C. Babcock

Miami is world-
famous for the va-
riety, size, and re-
markable catches
of game fish. There
are 700 known va-
rieties of fish in
Florida waters, or
about one-fifth of
the entire fauna of
America, north of
Panama. A Day's Catch at Miami
Trolling for
kingfish, jack, bluefish, spanish mackerel, and spotted sea trout
furnishes sport of the most exciting kind; while that rarest of all
sport, tarpon fishing, is a feature, and attracts fishermen from
all over the world. Still-fishing from the "Collins" Bridge, which
extends for two and one-half miles across Biscayne Bay, furnishes
sufficient variety to please any angler who prefers that kind of
Miami is one of the most favorably known resort cities in
Florida or, indeed, throughout the South, for her splendid
Twenty-five modern hotels and apartment houses furnish
ample accommodations for the most exacting requirements, while
hundreds of excellent rooming and boarding-houses, belonging
to private families, are open to those of more modest means, or
who desire more privacy.

Berm Apartments

Miami Court-House

Four-Way Lodge, Winter Home of Commodore A. C. James



Winter Home of J. H. Havlin



" *^L. .--^


"? .

Ureen Tree Inn

Green Tree Inn. Open the year round. Mrs. E. A. Forssell,
Proprietress. A comfortable, home-like hotel of medium size
and moderate rates. Broad, sunny verandas. All modern con-
veniences. Your stay will be enjoyed here. American Plan. Rates
$2.50 a day and up.
The San Carlos Hotel. American plan. W. N. Urmey,
Proprietor. A home-like hotel, where hospitality is paramount,
and with cuisine and service unexcelled. Rooms single or ensuite.
Rates $2.50 a day and up.


Winter Home of Hon. William Jennings Bryan





General view
When we said at the
beginning of these pages,
that Miami was the "City
of Inspiration," we had
"Point View" in mind;
we mightalso add "magic"
and all the other adjectives.
Point View was de- '
velNPoint View was de-d Home of L. T. Highleyman
veloped between 1911 and
1913, upon a mangrove swamp, the outcome of an inspiration
which came to its founder, Mr. L. T. Highleymran, formerly a
winter visitor from St. Louis, Missouri. Others had "passed ip"
this promontory as a worthless swamp, but Mr. Highleynan saw
more than the swamp.
S.He saw the magnifi-
cent panoramanof the
miles and miles of
blue waters of Bis-
cayne Bay stretching
clear down to "Old
Cape Florida Light."
SHe also saw in per-
Home of Roy Miller

-- --------

f Point View

spective the shore lined
with palatial winter homes.
He realized that the man-
grove swamp, once filled
in, would command a view
of all that wondrous vista
that could never be ob-
How inspiration grew
Winter home of E. C. McGraw into realization in two
short years is shown by
the photograph of Point View as it appears today.
To reside in the Point View section of Miami, in a beautiful
home, with streets of elegant homes and waving palms, green
lawns and riotously
blooming flowers in
the month of January,
and look out upon the
lovely bay with its
handsome yachts,
would make one think.
it is Paradise on
Point View in 1913

A Glimpse of Belle Island, Miami Beach

Miami Beach
While Miami Beach is a separate and distinct corporation,
its interests are so closely identified with Miami that this book
would be incomplete without a description of that section.

Miami Beach is directly opposite the city of Miami, and is
connected with the mainland by the famous Collins Bridge.
This bridge, two-and-a-half miles long, is the longest vehicle
bridge in the world. Started in July, 1912, it was April, 1913,
before the work was completed. In the interval about a hundred
thousand dollars had been spent in its construction by John S.
Collins, who had the foresight and courage to realize that the
City of Miami had grown to the point where its thousands
wanted quicker access to the sea. Miami had outgrown its
swaddling clothes and was a city, developing so rapidly that the
addition of over sixteen hundred acres of choice residence property
on the ocean front marked a new epoch in the development of
the city.
In addition to a motor-bus line over the Collins Bridge,
Miami Beach is served by three boat lines, with hourly service.
Simultaneously with the development carried on by Mr.
Collins, the "Ocean Beach" subdivision, owned by Mr. J. N.
Lummus and associates, was platted, and soon afterward Mr.
Carl G. Fisher, the creator of the Indianapolis speedway and the
founder of the Lincoln Highway, had the "inspiration" that here
he could establish the greatest winter resort in the world; a
winter motoring paradise; a rendezvous for yachtsmen, motor-
boat men, fishermen, and tennis and golf players. Mr. Fisher
purchased the land intervening between the "Collins" and
"Ocean Beach" tracts, some four hundred acres, and laid out
"Alton Beach." A large part of this section was nothing but a


Dancing Pavilion and Casino at Miami Beach

wild jungle. Development work was undertaken on a stupendous
scale, about two million dollars were spent in clearing, building
seawalls, dredging and filling, and landscape gardening. So
eager had the people become to secure lots and build homes in
this section, a section destined from its inception to become
Miami's playground, that in February, 1915, enough permanent
residents were living at Miami Beach, Alton Beach, and Ocean
Beach to warrant their incorporating a full-fledged town, taking
the name of "Miami Beach," and by that name the entire section
will henceforth be known.

What two years ago was a wilderness is today a magnificent
park, three miles along the Atlantic Ocean, extending from the
ocean to Biscayne Bay, and covered with beautiful greensward.
Two boulevards, each one hundred feet wide, extend the entire
length. These are rock-paved and oiled, as well as the many
miles of transverse streets running from ocean to bay. Miami
Beach is undoubtedly the best-located property in all of Florida
for residential purposes, and will be the most-sought-after resi-
dence site in all America, by those who desire winter rest and
recreation. The features most desired to make Miami Beach the
choicest spot on the Atlantic Ocean have been carefully con-
sidered and developed. Building restrictions and limitations
have been imposed that will appeal to the most careful and wise
buyer. All conveniences are well provided for,-electric lights,
telephone, water and sewerage connections.

The nearness of the Gulf Stream, famous the world over,
spreads its blessings and benefits to the residents of Miami Beach.
The Gulf Stream is forty miles wide, and is only two miles off


Eighteen-Hole Golf-Course, Miami Beach

shore at this point. The current, running north, has here a speed
of about five miles an hour. Here on hotel and casino verandas
guests view a never-ending procession of big ocean liners going
south, which come in close to avoid the Gulf Stream as they pass
toward Cuba, the Gulf ports and the Panama Canal.

Miami Beach has one of the largest Marconi wireless stations
in the South. Also telegraph service for the man who desires to
keep in close touch with business. Three splendidly equipped
casinos and bath-houses accommodate the thousands who visit
Miami Beach for a plunge in the ocean. For those who prefer the
still waters, rather than the more exciting rollers of the Atlantic,
three swimming pools have been built. These swimming pools
are renowned for the high-grade exhibitions in fancy swimming
and diving given there. Separate pools have also been built
for small children.
Lessons in swimming are given by the most competent in-
A magnificent eighteen-hole golf-course has recently been
completed. This course lies on both sides of a canal, the canal
making a noteworthy hazzard. For the tennis enthusiast, a
liberal number of courts have been provided. An observation
tower, a recreation pier extending out in the ocean, the casinos
and docks are all connected by a splendid wheel-chair service
over cement and board walks, which extend for over two miles
along the ocean front. Miami Beach has free mail service, also
free bus service for school children

Biscayne Bay, between Miami and Miami Beach, is probably
the finest land-locked harbor in all the South. Here at Miami

Grand Stand, National Motor-Boat Racing-Course, Miami Beach

Beach, was held on January 15th and 16th, 1915, the first annual
midwinter regatta. The regatta was in charge of Carl G. Fisher,
who had a set of beautiful trophy cups made to order for the
winners, laid out the course, built a grand-stand for the people,
secured the fastest-speed boats and cruisers in this country to
compete, and in his characteristic and forceful way made the
regatta a success from every standpoint. Mr. Robert E. Power,
of Cleveland, Ohio, editor of "Power Boating," was the principal
judge at the regatta, and tells of it as follows: "Under sunny skies
and over sparkling waters, fanned to freshness by a brisk southeast-
erly breeze, Baby Reliance V, the marvelous 20-foot hydroplane
owned by Commodore J. Stuart Blackton of New York, sped
across the finish line a victor in the first Miami Beach champion-

Hydroplane "Miami," owned by Carl G. Fisher


Scene at
Miami Beach

Casino at
Miami Beach

Swimming-Pool at
Miami Beach

Modem Swimming-Pool
Wall Separates
Pool for Small Children



ship power-boat regatta. It was a fitting opening for the 1915
season,-an opening which promises to be perpetual. There is
no doubt about Miami Beach and its enthusiasm for power boat-
ing in all its phases. I saw more pleasure craft gathered along the
course, and more people assembled purposely to see the regatta
here, than at any other race meet in this country excepting, of
course, the International Trophy races at Huntington in 1912."

To the young and the old; to the hustling, active man who
wants to join in the development of this most richly endowed
section of the earth; to the middle-aged or aged man or woman
who wants to spend the later years of life away from the blizzards
and the killing cold of the north and west, Miami bids a hearty
welcome, with the assurance that the experience of thousands
who have already come is a guarantee that hundreds of thousands
of others could come and find health and happiness and prosperity
The Lure of the Southland is not a misnomer. The drowsy,
sunlit days and the gorgeous, restful nights are like succeeding
pages in the Book of Enchantment.

Seminole Indians on the Miami River


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