Cocoa By-the-Sea "The Friendly Land that loves a Playmate"
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 Material Information
Title: Cocoa By-the-Sea "The Friendly Land that loves a Playmate"
Physical Description: Book
Language: English
Publisher: Edwards & Canfield
Place of Publication: Cocoa, Florida
Spatial Coverage: North America -- Florida -- Florida -- Cocoa
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier:
System ID: UF00004462:00001

Full Text


Re 1riendlyLand
Stai Loves a Plamate

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Boating on the Indian River

Cocoa, Florida

HIS interesting folder has been written and illustrated
by the firm of Edwards & Canfield, of Cocoa and Rock-
ledge, Florida, with a view of presenting, in a clear
and concise way to the investing public the marked advan-
tages in the purchase of property in this immediate section
of Florida. The question is commonly asked, "Why stay
north and freeze when you can own a home and spend your
winters in Florida, the land of sunshine and springtime?"
The new subdivision now on the market is Cocoa Beach,
which is Florida's newest and most wonderful bathing
and racing beach and an ideal location for a home. A large
number of these lots have already been sold, and many of
those who have purchased lots at Cocoa Beach have an-
nounced their intentions to build on their properties just
as soon as the bridge and causeway are completed and
building materials can be placed on the lots purchased.
This attractive subdivision is to have a fifty-foot road, two
miles long, south from the Causeway Street (Cocoa Avenue),
to be graded and paved with shell its entire length, and
many other improvements are in contemplation.
This property will be immediately contiguous to the
city of Cocoa and also that of Rockledge, two of the most
progressive cities on the East Coast of Florida. The spirit

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Along the Shores of the Indian River

of progress and wonderful development is now in evidence
to a most marked degree il Florida and is fast forging to
the front. The, climate of Cocoa is unsurpassed, being
halfway between Jacksonville and Miami, on the East
Coast and Atlantic Ocean not too cold in the winter
months, nor too warm in the springtime and summer.
Cocoa possesses the most wonderful bathing and racing
beach in the United States crescent in shape, fifteen
miles long, 200 feet wide. An automobile race on this
beach may be viewed,-from start to finish from any point,
with the aid of ordinary field glasses. In Canaveral
Harbor, at the north end of Cocoa Beach, Cocoa possesses
the greatest natural harbor on the Atlantic Coast; this
harbor having a natural depth just off shore of thirty feet.
This wonderful natural waterway and a development of
the near future, will make Cocoa one of the great port
cities of thd Southeast and thus making the Cocoa Beach
properties of far greater value than they are today. A
connecting line of railroad to some trunk line in the cen-
tral portion 6f the State is all that is needed to bring into
existence the greatest port project on the coast, and a
charter for such a road from Orlando to Canaveral Harbor
has just been applied for, which means the development
as a port of this wonderful, natural harbor. Merritt
Island, the Magical Isle, protected on all sides by num-
erous waterways and hedged around by dense tropical

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foliage, is a perfect paradise of profit and pleasure for
the owners of groves and gardens.
Cocoa is the hub of a system of asphalt roads. One
leading north to Jacksonville (Dixie Highway), one lead-
ing south to Miami, one leading west towards Orlando
and the back country, one leading northwest to Courtenay,
on the north end of Merritt Island; one leading southeast
to Georgiana, on the south end of Merrit Island, -and,
greatest of all, one leading due. east to the great Cocoa
Beach, the splendid natural speedway where the finest
driving of all may be enjoyed, north or south on Cocoa
Beach, several miles each way. Cocoa has on Merritt
Island, on the asphalt road systems constructed all over
the island, hundreds of acres of land especially adapted
to the growing of oranges, grapefruit, lemons, bananas
and other semitropical fruits.
Cocoa presents business opportunities for, all who wish
to cast their fortunes in the city, and all will be welcomed.
New store buildings are constantly being erected and are
rented as fast as completed. li is one of the leading East
Coast centers of building construction. There is hardly a

Bathing in the Atlantic at Cocoa Beach

Bathing in the Atlantic at Cocoa Beach



street today in Cocoa on which a new building is not being
constructed. It is a cosmopolitan city, and for that reason
moves -forward on a broad and progressive plan. Tropical

shrubbery and beautiful lawns are everywhere to be seen
and are easily acquired. It is in the belt of the long-leaf
pine, and lumber is quickly and easily obtained. Brick and
cement blocks are made anywhere as the necessary
materials are easily available. Cocoa is electrically lighted
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by a modern lighting plant, furnishing current to all
residents, also Rockledge, Merritt Island, and will supply

Cocoa Beach. The assessed valuation of Cocoa real estate
is $2,270,250.00and personal property $555,162.00, a total
of $2,825,412.00, and a tax rate of 7 mills on the dollar,
a very low rate. It has a motorized fire department and is
on thee blof votingabonds for a large and modern water-

mateworks and sewerage plant. It has a Masonic Temple built
at a cost of over $30,000.00, modern in every rplantespect, which
would be a credit to cities many times the size of Cocoa.
Local capital has also just completed a $30,000.00 golf

course and Country Club development, which lies on Horti
Point on either side of the paved asphalt road to the ocean.
Cocoa's fishing waters off Cocoa bridge, the lakes west
of the city, in Banana River, and outside fishing in the
Atrksand seweragelantic Ocean are unsurpassed. Splendid roads for
motoring, good hunting, boating, bathing and other out-
door sports the year round. It possesses convenient rail
and water transportation facilities north and south, being
directly on the line of the Florida East Coast Railway,
of other city, instem. Banan thea River, and Naoutinde fil hing in hehways
pass through Cocoa. It is only thirty-six hours from New
York or Detroit, and is fast becoming a well-known resort
throughout the eastern half of the United States.
Cocoa and Cocoa Beach have naturally those advan-
tages and beauties whiah other cities and places obtain

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Cocoa .

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only by the art and skill of man. Cocoa has two attractive
parks-the city park near the high school and Taylor Park
on the water front in the very center of the city. It has
cement walks throughout the city. The rainfall of this
immediate section of Florida is ample to produce an
abundance of the famous Indian River oranges and grape-
fruit which always top the market. The climatic conditions
are all that one would wish for. The winters are mild yet
bracing and invigorating and the summers cool and de-
lightful-a most ideal location in this progressive and fast-
growing State for a winter home, a summer home or an all-
year-round home for the most discriminating. Cocoa is the
second largest shipping point for oranges and grapefruit
in the entire State, the annual crop bringing in over a mil-
lion and a half dollars a year. The deposits in Cocoa's
two banks total more than the combined deposits of all
other banks in Brevard County. Merritt Island, east of
Cocoa, offers the advantages of a practically frostproof
climate, damage from cold being an almost unknown
factor in the citrus and vegetable pursuits, with no damage
of record at all in recent years.
The Cocoa-Merritt Island bridge is one and one-eighth
miles long. The bridge and causeway from the east side of
Merritt Island to the Atlantic Ocean, the peninsular portion,
is three miles long. The scenic drive across Merritt Island
and through the Thousand Islands to Cocoa Beach is un-
surpassed anywhere for beauty and splendor and tropical
luxuriance. Cocoa Beach, protected as it is by the friendly
arm of Canaveral Point, will be the racing beach of the
future good at all times, no matter how the wind blows
or Old Ocean's waves roll. The casino and bathhouse at
Cocoa Beach, now completed, is one of the finest and most
commodious and best equipped on the coast., This section
is the halfway point for automobile tourists between Jack-
ofreod tal n een eas
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Record Company, St. Augustine, Florida


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sonville and Miami, Cocoa being about midway. Cocoa
and Rockledge have the best hotel facilities of any two
small cities on the East Coast. Cocoa is the best name for
publicity purposes of any city in Florida-being short and
snappy and indicative of the subtropical section of the
State in which the city is located.
The mission of this tersely written folder has been ac-
complished if we have clearly conveyed to you an idea of
the wonderful chances of development, the resources and
natural advantages and the concrete and substantial
reasons why you should investigate and then invest in this
section, the coming residential section for many valid
reasons in all Florida. The investor, the homeseeker, the
tourist, all will find offered the real opportunity to safely
and profitably invest, to build a real Florida home, and
to live happily and healthfully in an ideal climate.
Come to Cocoa.
Orange Grove Lands city Property Farm Lands
Owners and Developers of Cocoa Beach Properties,
Highland Park and Rockledge Park
Cocoa Beach Lots and Ocean Front Acreage
Coprighted, 1923, by Edwards & Canfield, Cocoa, Florida

B ridge Crossing Indian River at Cocoa

Bridge Crossing Indian River at Cocoa

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