Front Cover
 Title Page
 Half Title
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Cocoanut Grove By Bay Biscayne, Florida "The Land of Perpetual June"
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Permanent Link: http://ufdc.ufl.edu/UF00004461/00001
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Title: Cocoanut Grove By Bay Biscayne, Florida "The Land of Perpetual June"
Physical Description: Book
Language: English
Publisher: J. Horace McFarland Co., Mt. Pleasant Press
Place of Publication: Harrisburg, PA
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Table of Contents
    Front Cover
        Page i
        Page ii
    Title Page
        Page 1
        Page 2
    Half Title
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    Back Cover
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Full Text

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. . . . . .


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"The Land of Perpetual JIun&


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Four-year-old Grapefruit Tree at Cocoanut Grove

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From a Description of Cocoanut Grove by Dr. Chas. DeGarmo,
of Cornell University
EW realize that in two days or less by Pullman
--1 car from New York, Chicago, St. Louis, or
Kansas City, one can, without leaving one's
own country, reach a tropical land of sunshine
Sand health unequaled on the American conti-
nent-yet such is the fact. No other such climate can be
found short of a journey to the Hawaiian Islands. The truth
should be full of significance for the thousands in the North
who can bear only with suffering and danger the rigors of
the winter. The great causes of premature decline and death
for those who have passed the meridian of life are the prev-
alence of grippe, pneumonia and other diseases incident to
cold weather and confinement to the house. This favored
region offers the conditions of perfect health, and opens up
new and enticing interests.
Cocoanut Grove is named from her typical tree, the cocoa-
nut palm. It is located on Bay Biscayne, which, according
to Lieutenant Henn, of the British Navy, is the most perfect
body of water for winter yachting in the world. Cocoanut
Grove is five miles south of Miami, the only port of entry be-
tween Jacksonville and Key West, and is reached by the famous
"Ocean-Going" railway of the Florida East Coast System.




That this region is tropical is conclusively shown by
,the fruits that thrive here. A partial list of fruits and vege-
tables produced in this neighborhood is:
Oranges Avocados Sisal Hemp
Pomelos (Grapefruit) Cocoanuts Velvet Beans
Lemons Custard Apples Pigeon Peas
Barbadoes Gooseberries Dates Tomatoes
Caraunda Egg-fruit Potatoes
Cape Gooseberry Pineapples Eggplant
Cashew Nut Pomegranates Peppers
Ginep, or Spanish Limes Rose Apples Melons
Guavas Sapodillas Pumpkins
Loquats Sour Sop Cassava
Mangoes Sugar Apples Irish Potatoes
Melon Papaws Surinam Cherries Sweet Potatoes
Ceriman Mulberries Yams
Otaheite Gooseberries Grapes (Key Grape) Okra
Carobs Ceylon Peaches Beans
Cherimoyas Camphor Trees Peas
Limes Amatungulas Kaffir Corn
Kumquats Bananas Cane
and many other plants, yielding perfumes, waxes, gums,
medicines, etc.
The winter days are filled with sunshine flecked by fleecy
clouds, while stars and moon glow at night with a brilliancy
unknown at the North. The air is pleasantly dry and cool
-a perpetual Indian Summer temperature, rising to some
760 at noon, and falling to about 60 at night, when a hearth
fire of blazing knots may be enjoyed; for the region is
tropical, not so much from the presence of heat as from the
absence of frost. There is no fog, very little dust, no mud,
but just sunshine and gentle breezes, blowing from over
thousands of miles of tropic seas.


The ground is not the deep sand so universal in the rest
of Florida, but soft, white coralline limestone, porous enough
for the immediate absorption of surplus water, yet hard
enough to make a perfect foundation for the hundreds of
miles of splendid macadamized roads that extend in every
direction. The surface of the land is covered by a growth

Bathing Beach at Cocoanut Grove
of Cuban pine and palms, dotted with thriving grapefruit
groves and vegetable farms.
Such, in brief, are the conditions that make for health
and comfort-no grippe, no pneumonia, no malaria, but dry
air, perfect drainage and equable temperature. United
States Army statistics prove this to be the healthiest sec-
tion in the Union.
You have probably noticed the Spanish moss shown in
the pictures of the other sections of Florida-this invariably


means dampness. Spanish moss does not thrive in a dry
atmosphere-you will find no Spanish moss at Cocoanut
Governor Gilchrist, in an address recently given in
Spokane, cited the fact that the death rate in Florida per
thousand is 6.6, while the pro rata in the New England sec-
tion, in the middle states and elsewhere, is 17.8 per thousand,
or about three times the rate of Florida.
The interests are those that pertain to pleasure and to
profit. The pleasures result from an open-air life in general,
and in driving or autoing on the macadamized roads, sailing
or motor-boating on Bay Biscayne and the Atlantic Ocean.
The Bay is forty miles
long, from six to fifteen
miles wide. It is a pleasure
to fish where fish abound.
The Spanish mackerel drive
in great schools across the
bay, while king fish, bara-
couta and .L ,l, .1 -Lii l C
the sportsman. There are
125 varieties of edible fish
known in these waters. To
many, the greatest pleasure
of all will be found in the
association with the r, -:i
and cultured people who
make up the local ,,1-,
tion, which includes many
from colleges and univer-
Cocoanut Grove Grapefruit sity circles, with repre-


sentatives from the leading professions and from the ranks
of successful business men. Other pleasures consist in
planting and caring for the host of tropical trees, and
plants and vines, that amply reward the horticulturist by
perpetual growth and early fruitage.

Bananas at Cocoanut Grove


This Biscayne Bay Country is the only FREEZE-PROOF
section of Florida, a fact which has been demonstrated re-
peatedly-1886, 1895, 1.899, 1905, etc.
In the past, when the great central areas of Florida were
ruined by cold, the Cocoanut Grove region was untouched,
even the tender lemon and lime buds escaping.
Immediately after the "'95" freeze, Mr. Henry M. Flagler.
of Standard Oil fame, received a spray of lime blossoms
from Biscayne Bay, and immediately decided to extend his
Florida East Coast railroad south to this region where
[9 1


freezes are unknown, thereby commencing the now famous
"Ocean Going" railway to Key West.
The stately cocoanut palms stand here one hundred feet
high and as many years old. These cannot endure the
slightest freeze, and are positive proof of our unequaled

A surprise awaits those who may desire to reside at
Cocoanut Grove throughout the year; for,strange as it may
seem, the summer is quite as gree.iable as the winter. No
stifling heat, such as affects the northern cities, is ever expe-

Water Entrance to Private Estate, Cocoannt Grove
[ 10 ]

A Bathing Pavilion at Cocoanut Grove
rienced here, and heat prostrations are unknown. There are
two good reasons for the mildness of the summer tempera-
ture: one is the absence of large land masses to become
heated, for to the west lies the Gulf of Mexico and to the
east the Atlantic Ocean; the other is the constant sea
breeze that blows in from the east. The Government-tested
self-registering thermometer that has hung on the porch of
the Biscayne Bay Yacht Club for the last seven years
records a highest temperature of but 86 Fahr.
The foregoing is from a description of Cocoanut Grove by
DR. CHARLES DEGARMO, Cornell University.

In regard to rainfall, Cocoanut Grove is fortunate in having
its so-called wet season in summer, when rain is welcome. In
view of the limited knowledge of the climatic conditions, the
following data from the records of the United States Weather
Bureau are appended.
[ IT


Latitude, 250 45'. Longitude, 800 07'

Jan. Feb. March Apr. May June July Aug. Sept. Oct. Nov. Dec. Annual

69 70 730 760 79 820 83 30 82 780 730 69 76


Jan. Feb. March Apr. May June July Aug. Sept. Oct. Nov. Dec. Annual

3 0 3.2 3.0 3.8 7-1 7 o 8.6 8 o 11.1 9.0 2.0 2.7 68.7

The following is an extract from a letter written by a
prominent visitor from New York State to a friend in the
August 25, 1909
My dear
There is so much to say that I scarcely know where to
begin. Though it is midsummer, a strong, cool breeze is
blowing, and there is none of that smothering heat one feels
at home when it is really hot. The trade winds certainly do
wonders for the climate here.
As I write, I hear the brisk rattle of the pine needles, I
hear a mocking-bird just outside our door, and an Italian sky
of wondrous blue and charming cloud effects smiles over-
head! And such sunshine! so opulent and radiant!
I like the way the rain comes down. There is no painful
effort through dark, dreary days, finally achieving an ineffec-
tual drizzle, but a tremendous, energetic downpour, fairly
flooding the earth, for half an hour, then the sun shines on
[ 12 ]


as radiantly as ever, and nothing but the glistening drops on
the foliage, and an occasional puddle in a hollow of the road,
even hints at a rain; for it has sunk into the earth, and you
can go anywhere dry-shod.
And the sunsets! I positively never saw anything to equal
them, unless it is the wonderful white glory of the moon-
light. The waters of the North have nothing to compare
with, the opalescent coloring of Bay Biscayne, which is mar-
velously clear. A short sail takes one to the wonderful sea-
The ;all forest pines give a lovely finish to the landscape.
Everything seems to need the pine setting. Their straight
trunks do not obscure the view at all, since the feathery tops
are outlined far up against the sky. The very weeds are
attractive; everywhere grows the palmetto,-such as we
call a fine palm at home, and pay three or four dollars for.
Charming flowers in delicate tints fairly riot in the open
places at this season.
I was fairly speechless with wonder when I went over
the southern home of a New York millionaire, which, three
years ago when I saw it, was forest land. Now it is a
dream of beauty, and looks as if it had been growing
into its present perfection for many years. Not far away
is a modest cottage, such as you and I would like, just as
charming in its way. I was much impressed with what two
elderly people could do with small outlay and good taste
and persistent effort. Their cottage, costing about eight
hundred dollars, was surround by a perfect wealth of
trees and shrubs and -climbing vines.
Dr. G's home is unique and attractive. Houses may
be made very inexpensive, but they should by all means
[ '31


be picturesque and fit the country. Dr. G. built his to
look as if it grew out of the ground, lower part of rock,
gotten off of his own land nearby, and upper part of
native pine, in its natural handsome brown; broad, widely
sloping roof stained a grayish green. It is vine-clad and
shaded by beautiful tropical trees, among them a royal
poinciana, cocoanut palms, a group of bananas in one corner,
and a splendid cluster of bamboo in another, with mangoes,
grapefruit, limes, lemons, avocados, and many whose names
I do not know.
You ask if there are any people here. I only wish you
could have been with us the other evening at the Biscayne
Bay Yacht Club. In a group of about thirty-five friends
and neighbors were six Cornell men, four fine musicians,
and all of the company were as refined and cultured people
as any drawing-room could boast.
But there is positively no end to it, so I will not try to
tell it all. Why not come and lead the simple life for a
season and experience its enchantment for yourself?
Sincerely Yours,
.I I I I . I I 1 request.)

Puhlic Lihrar. at C i.'A.lLnt G ,rie'


is not a group of lodges in a wilderness, but is located in
the heart of one of the oldest settlements of South Florida.
The Park lies between the two main macadamized high-
ways, one leading to the railroad station half a mile away,
and the other, the great County Road, stretching along
the ridge shore of the Bay northward to Miami and on to
Palm Beach. Easy access to the Bay is secured along the
public road.
Through the center of the Park there is a system of
plazas arranged for tennis courts and other recreations. In
the Spanish countries to the south of us, the plaza is the
center of the social life of every community.
There is an avenue of cocoanut palms stretching the
whole length of the Plaza, while all of the other streets are
lined with tropical trees and shrubs.
Two prominent churches have secured splendid locations
in the Park, and ornamental iron street signs at every corner
indicate the various streets and avenues.
The ordinary conveniences of urban life are at hand-
telephone and telegraph service, electric lights, grocery, ice
and mail delivery, unlimited supplies of pure water, etc. The
groceryman calls for your order every morning. Close at hand
are Church and school advantages, also the Woman's Club, and
a Public Library, founded by Kirk Munroe, the noted author
of juvenile literature, who lives in his picturesque villa on
the Bay. For the lovers of the water, there is the Biscayne
Bay Yacht Club, with its commodious building supplied
with lounging-, billiard- and reading-rooms; where the
dwellers of the Park may have a convenient social gath-
[ Is15


ering-place. The ever-present fleet of yachts in front of the
club, or the fishing-fleet in the offing, and the opalescent
colorings of the water, lend ever-shifting charm to the scene.


Only a short run across beautiful Bay Biscayne in a
launch or sail boat are Las Islas Perlas, a group of five Ocean
gems of living green set in the opalescent waters. Their
shores are washed by the warm waves of the Gulf Stream.
In the channels between these five picturesque islands,
each only a few acres in extent, the fishing is of the best,
while comfortable sea bathing may be enjoyed on the splen-
did beaches any day in the year.
One may lie in a hammock under the waving cocoanut
palms and watch the Ocean Liners passing every day on their
way to the West Indies, South America, and Gulf ports.
These natural beauty spots are the exclusive property of
the Cocoanut Grove Development Company, and are for the
use of Park residents for week-end camping parties, pic-
nics, excursions and other
pleasure parties.

View from Launch of Las Islas Perlas
[ r6 ]


In cost of building, it
must not be ii'i.igincid that
modesty of expenditure
entails corresponding lack
of comforts, for such is
not the case. Doors and


windows may stand wide open day and night; an open fire-
place furnishes ample protection against the cool nights. By
varying plan, size and materials of construction, tasteful bunga-
lows, like the illustrations given, can be built for from $500 to
$1,500. It is quite the fash-
ion for even the rich A inter 'H
sojourners in this region
to live in modest homes, the
house of a Chicago million-
aire, near the Park, cosTt-
ing less than 82,000.
A fair return on the in-
vestment is available n henz
ever, for any reason, an
owner does not care to
spend the season at the
Park; for, since a hundred
thousand tourists visit this C,.,anut Cm. Hm,
vicinity every winter, cottages for rent are in demand.
FOR A SMALL INVESTMENT, a bungalow site in the Park
and a grapefruit tract nearby offer the ideal combination for
profit and pleasure.


Biscayne Bay grapefruit has no equal, and invariably
brings the highest market price.
"The best grapefruit grown in the United States comes
from Dade county, Florida, where the holes for the trees
are made in the limestone rock, and the tree is fed a
balanced ration.
[1 7

r ve-year-oila rapelrult urove at Cocoanut -rove


"I have seen grapefruit trees in these lands three
years old, so heavily laden with rich, sweet, golden fruit
that a prop was necessary under every limb, to keep the
weight of fruit from breaking the tree to the ground, while,
on the other hand, in the rich, moist soil of Porto Rico I
have seen grapefruit trees seven years of age, large and deep
green, but without a fruit."
-DR. JOHN GIFFORD, United States Forestry Bureau.


Every homeseeker now in Florida, and every person who
has the slightest interest whatever in Florida, should read the
following from the columns of the Bartow (Fla.) Record,"
and, after reading it, if he is not firmly convinced that
Florida is the "poor man's paradise" as well as the "rich
man's play-ground," he must indeed be hard to please:
Charles Blood has a grapefruit grove of eleven acres. He has refused
$zo,ooo for this year's crop on the trees. Now how does this bare statement
of facts strike the inhabitants of our northern states ? A few years ago Mr.
Blood was a genial and deserving citizen of Bartow. He may have had his
troubles (and who has not?), but among them was no perplexity of how to
spend his income., He has optimism, energy and initiative, and now he has
wealth. And not this alone, but happiness and content. The mere state-
ment that a man has an income of $zo,ooo need occasion no surprise or
comment. However, couple this statement with the fact that this man has
achieved this by a few year's effort, out in the open amid the laughing
waters, whose breezes fan his cheeks as he works to the music of the
mockingbird, who sings in December as in May; that his wants during
this time have been few and easily supplied; that the waters at his door
teem with fish, the forest with game; that his soul is satisfied with the
perfume and beauty of the oranges, magnolia and jessamine that riot in
[ r9 3


tropical luxuriance everywhere; and that no rent-collecting landlord haunts
his dreams. Add to all of this, that this man is living the life of a god and not
a slave; that the fear of no man's displeasure cows his will or curtails his
enjoyment of the unrivaled beauty of his environment, and the intoxicating
joy in a climate that God vouchsafed to no other place in equal degree.
Considering these things, if I lived in another place than here and knew
of this, if I had not the price of a railroad ticket, I'd commence to 'count
the ties' between there and here tomorrow.
Where else on earth can so great value be created from an acre ? Mr.
Blood gets nearly $2,000 per acre from his grove. This value is reported
from truck in various parts of the peninsula. It is being done right now. A
man can enjoy a good income from one acre of Florida soil. Where else can
he do it?"


These most fertile lands of the South are awaiting the husbandmen of
the future.
The territory is unique, with its fertile soil, with its subtropical climate,
with its abundant rainfall, with its proximity to the markets of the country,
with its ample transportation facilities, with an equable and proverbially
healthful climate-here is a combination of favorable conditions that cannot
be equaled in the whole world."-" Collier's Weekly," issue of January 22,


Seven years ago, land near Cocoanut Grove was reclaimed
by Mr. Bouchard, and the last week of January, 191o, Mr.
Bouchard sold his ten acres, only six acres of which are
under cultivation, for $Io,ooo cash. He originally paid $20
per acre. The buyer of Mr. Bouchard's farm, in less than
thirty days, has been offered a $5,000 profit on these ten
acres, and refused it. Land values in southern Florida dou-
ble and treble in a remarkably brief time.
[ 20 ]



There is practically no limit to the market for Florida
oranges and grapefruit. Florida is the only known section
of the world which produces the latter in acceptable quality.

Three-year-old Grapefruit Tree at Cocoanut Grove. A Box on One Limb
It is not pretended to explain why, but it is an established
fact, which the markets of the world attest. Only in Florida
can be grown the great golden globes, filled with the health-
giving juice for which there is no rival, and it will be impos-
sible to glut the market. This wonderfully attractive fruit
has six months in which to seek the market, it costs no more
[21 ]


than the orange to produce, and its price is invariably higher
per crate. Instances are on record where the net yield of a
single grapefruit tree exceeds $5o, year after year; as well
where a single acre of comparatively young trees have pro-
duced $1,ooo net cash per year. These are exceptional cases,
simply showing what this exceptional fruit in the hands of
exceptional men can do in return for first-class attention.

Just a few years ago the grapefruit was practically un-
known. The Department of Agriculture in a recent bulletin
says this of grapefruit:
"There will always be a good demand for a first-class
fruit, well colored, well fed, carefully selected, well picked,
and placed upon the market in inviting shape." Today
grapefruit is listed upon the bill of fare in almost every first-
class restaurant in the country. Every dining-car carries it,
so does every passenger steamship.
One would think that such a demand alone would tax the
capacity of a half dozen states the size of Florida, but the
fact remains that this de-
mand is not one-tenth of

The use of grapefruit is
being advised by leading
physicians, as well as being
advertised largely by the
best magazines through-
out the country.
Along Shore near Cocoanut Grove Park Grapefruit s e11s at
[ 22


retail from eight and one-third to twenty-five cents apiece,
according to the quality. The best grapefruit sold in all
markets is grown in South Florida.
From just a few boxes twenty years ago, to 4,000,000
boxes during 1909, is the record of the grapefruit growth in
the United States. Now the grapefruit is firmly established
as a practical and commercial necessity. Its influence upon
the digestion is regarded by all medical men as highly
The returns on a full bearing grapefruit grove run in the
neighborhood of $700 per acre. The trees are planted after
various plans, but invariably run in the neighborhood of
from seventy to eighty trees per acre, and they yield from
six to eight boxes to the tree. The right variety of grape-
fruit, with the proper care, brings in the neighborhood of
$1.75 to $2.25 per box, and this price very often is paid on
the ground, leaving the commission buyer the trouble and
expense of picking, packing and shipping the fruit.
Grapefruit groves bear four years after planting. During
this period the trees must be cared for, and properly
budded, so that all of the strength during this period shall
go to the actual development of the tree, its branches and
its root.
To see the grapefruit growing is indeed an entrancing
sight, little stems hold great bunches of golden fruit.
One must not forget the fact that while the grapefruit
grove is bearing, one can still raise garden truck between
the trees to the extent of two crops a year, and earn
$300oo to $400 per acre, and sometimes twice this sum, accord-
ing to the energy, labor and expense placed upon such


Some day, the grape fruit industry of Florida will amount
to more money in actual dollars and cents than has hereto-
fore been taken annually out of her timber resources.

"Even five acres," said former President Roosevelt,
"would support a family and keep it busy." Especially is
this true of grapefruit culture. For the first time, Cocoanut
Grove grapefruit lands have been platted into tracts small-
enough for the man of average means to handle, and have
been placed on the market at reasonable prices and offered
on the easiest terms that are practicable.
Owing to the fact that Cocoanut Grove's limited area of
undeveloped citrus fruit land is diminishing daily, and con-
sidering the immense increase in value which follows the

Gateway at End of Poinciana Avenue, Cocoanut Grove Park
[ 24 ]

Bungalow near Cocoanut Grove Park
mere planting of a grapefruit grove, it would seem that the
investor's most inviting field is the culture of grapefruit.
Whether or not the owner intends to bring the grove to
maturity, it must be remembered that as soon as an acre is
planted it has become developed grapefruit land and its
cash value has increased materially.
It will probably surprise readers of this book to learn
that a man can make a living for himself and family from a
single acre-a better living than the average mechanic is
accustomed to. It is far from our intention to say that every
reader could do as well. We merely desire to impress upon
the minds of non-residents that conditions at Cocoanut
Grove are unique, where some crop may be harvested every
month of the year. Here the problem practically resolves
itself into how much labor can be applied to a given piece
of land, rather than how much land is required." Inten-
sive and varied cultivation of small acreage will accomplish
wonders at Cocoanut Grove, and this class of farming can


be done while one's grove is maturing, and on the very land
which is producing the grove that is growing more valuable
A United States agricultural report showed that the average
production per acre in Florida was $63.6o,-average in the
North $13. This state will eventually be the garden-spot of
America. All signs point that way. Dade county is the
greatest producing
County of Florida,
showing an average
of $469 per acre, as
against $63.60 average
e h for the entire state.
This is from the tenth
biennial report of the
State Commissioner of
Agriculture. With this
wonderful productive
Power added to the
rapid influx of population, the value of our land will advance
very rapidly. Buy now while the price is still in easy reach.
Owing to varying conditions, it is difficult to say what
may be expected in the way of average income from an acre
of healthy grapefruit trees. Net receipts of $1,ooo (and
double that) per acre have been recorded. A conservative
estimate of the average profit to be obtained from a grape-
fruit grove is probably $250 per acre per year. Elwood
Mead, Chief of Irrigation and Drainage Investigation for
the United States Department of Agriculture, four years
ago said: "The prestige of Florida fruit in the market is
encouraging, and indicates that the state may easily lead in
[ 26 ]


the quality of many of her fruits. The value of fruit prod-
ucts during the last two years, as reliably reported, has been
$2oo to $1,ooo an acre." An acknowledged authority on the
subject says, in part:
"The cash value of citrus-fruit lands at five to seven
years old, and in bearing, is from $500 to $1,ooo, according

"Hammock" Drive near Cocoanut Grove
to variety, and according to whether good trees were set
out and whether they were cared for, etc., etc. The cash value
of good citrus-fruit groves, in full bearing, depends again
on whether the proper kinds of trees were planted, whether
they were entirely healthy, etc., and ranges from $1,ooo to
$2,500 per acre; although it is a fact that there are thous-
ands of acres of citrus fruit in this state which you could
not buy for less than $3,ooo or $4,000 an acre."
Realizing that the day had come when grapefruit grow-
ing could no longer be claimed as the "rich man's diversion,"
[ 27 1


and that a small grove wisely cultivated and cared for is
better than a hundred acres indifferently tilled, this com-
pany secured a limited amount of the best grapefruit land
at Cocoanut Grove, which is subdivided into five- and ten-
acre tracts.
The following figures are of interest as to cost of
planting and caring for a grapefruit grove until coming
into bearing. They may vary somewhat, but, as given, are
considered conservative.
The returns from sales of fruit are estimated at low
market prices, after deducting freight, cost of boxes, pack-
ing and commission.

A Cocoanut Grove Bungalow, Costing Under $500

[ 28 ]


First year-
Clearing land . .
Se enty budded trees
Planting .....
Labor ......
Fertilizer .. ...

Second year-
Labor ... ...
Fertilizer . .. .

Third year-
Labor ......
Fertilizer .. .. .

Fourth year-
Labor ..
Fertilizer .. .. .

Fifth year-
Labor ..
Fertilizer . . .

Sixth year-
Labor ..
Fertilizer .. .. .

Seventh year-
Labor .
Fertilizer .

. . . . . . . . $50 oo
. . . . . . .25 00

. . . . . . .. . . 3 00

. . . . . . . . . $ 30 00
.................. $30 oo00
. . . . . . . . . . 20 00

$5...................$30 00
.... $30 00
25 00

.$4 00
. . . . . . . . . .$40 00

$So oo
.$40 00
.. . .. .. ..... .. .. 75 oo

80 oo
. . . . . . . . 8 00
$I20 O0

Fourth year-35 boxes at $2.oo net .
Fifth year-14o boxes at $z.oo net ..
Sixth year-2ro boxes at $2 oo net ..
Seventh year-35o boxes at $2.00 net

Total credits to seventh year .
Total debits to seventh year ..

Total gained to seventh year .
[ 29 ]

. . . . $40 oo
. . . . oO

$140 oo

. ..... $70 00
.. .. .. . 280 00
.. .... . 420 00
... ... . 700 oo

. . . . $1,470 oo
... ... 672 00

...... $798 oo



The following clippings are from the "New York
Packer"-a fruit trade journal.

Florida Citrus Exchange Prices
Miami, Fla., Apr. 25, 19Io.-To The Packer: Noticing in your issue of
April 23, on frorit page and in first column, an article from Frostproof, Fla.,
headed "Independent Shipping -Paid" and giving net returns on 435 boxes
of grapefruit sold through commission houses and private sales of $2.z21
per box, allow us to hand you herewith account sales of two cars of grape-
fruit sold through the Miami Citrus Exchange: we sold two cars and no
more through them.
As old subscribers to your valuable paper, and we do consider it valu-
able, we ask that you give this letter and the account sales as much promi-
nence as you did the Frostproof article.
Car No. 5056 sold to Hjorth & Goodman, St. Paul, Minn.; 317 boxes
sold for $1,266.50, or $4 per box, half of them Brights and half Russets.
Notice carefully that, after paying an assessment to the central exchange of
$39.63, an assessment of $7.93 to the sub-exchange, freight charges, boxes,
wraps, packing, delivery to carrier, and a charge of $21.70 for hauling fruit
from grove to packing-house, we yet received a check for $749.92, or $2.36%
per box, which means $2.36% on the trees.
Car No. 5193 sold to Goodman Bros., Hartford, Conn.; 302 boxes sold
for $1,132.50, or $3.75 per box. After paying freight charges, assessments,
boxes, etc., received check for $623.68, or $2.06% per box, equivalent to
that much on the tree.-HICKSON BROS., May 7, 1910.
The above grove is within three miles of our lands.
"Another point to remember is that the Florida exchange cannot employ
organization methods similar to those used by the California Fruit Growers'
Exchange. Those Californians are more than 3,000 miles away from the
large eastern markets where the bulk of their fruit is sold. The eastern com-
mission merchants will not go to California to buy, or even to solicit consign-
ments, because of the distance. But Florida is essentially the eastern man's
L 30 1


field of operation. He can go there almost as easily as though he were step-
ping out in his front yard. He has spent years building up his trade for
Florida fruit, and he is a permanent fixture. He is going to be right in
Florida every year with his money to buy or his readiness to pay drafts.
"This is one of the most important phases of the situation, and should be
given the most careful consideration by the exchange."-May 7, I91o.

Citrus Fruits Active
"A car of Indian River grapefruit was in this week, aid brought as high
as $5.75 a box for 54's and 64's. Lemons are selling at$3.25 to $4."-Chicago,
May 7, IgIo.

At Chicago the Movement Is Good-
Other Citrus Fruits

"Very little grapefruit is coming into this market now, but when on sale
it brings $3 to $5, depending on size and quality. The demand is good, and
consequently it has a firm market.
"The car of grapefruit was packed by R. H. Bryson, Winter Haven,
Fla., and was of good quality. Sizes ran from 46's to 96's and prices paid
were $4 to $4.35."-Chicago, Apr. 29, 191o.
Read this, and note official grapefruit average for this season.

Citrus Exchange -Meeting
"Tampa, Fla., May 5, 19 o.-At the meeting of the Florida Citrus exchange
here last week M. E. Gillette, general manager, resigned, giving as his rea-
son for the action poor health. His successor will be selected at the annual
meeting in June.
"The report of Cashier Harness was incomplete because returns on thous-
ands of boxes of fruit are yet to be received. It showed total shipments
through the exchange, up to and including April 23, to have been 1,471,277
boxes. It showed the number of boxes shipped from various points in the
state, together with the average prices received on oranges, grapefruit and
tangerines, and is in part as follows:
"It is impossible to give you a complete report showing averages on all
[ 31 1


shipments made this season, owing to the fact that we have something
over 30,000 boxes sold and in transit, on which we have not yet received
"We can safely estimate the returns on these 30,000 boxes as $z to
$2.50 f. o. b. These shipments, together with others that will go forward,
will make the average f. o. b. price considerably higher. Some of our
sub-exchange managers when furnishing us averages on oranges, grape-
fruit and tangerines, figured the same f. o. b. association, with assessment
"The average prices received so far are as follows: Oranges, $I.o ;
grapefruit, $2.03; tangerines, $1.65. These averages will be greatly
increased by the high prices that will prevail before the season closes."-
May 7, 1910.

Read these quotations from "New York Packer," May 7,
19go, on grapefruit throughout the country.

NEW YORK.-Grapefruit; Florida, box . .
ST. LouIS.-Grapefruit; Florida, box .. ...
CINCINNATI.-Grapefruit; Florida, box ..
KANSAS CITY.-Grapefruit; large sizes, crate
Small sizes, crate . ..
INDIANAPOLIS.-Grapefruit, box . . . .
PHILADELPHIA.-Grapefruit, box . . .
MEMPHIS.-Grapefruit, box . . . . .
NASHVILLE.-Grapefruit, box . . . .
DENVER.-Grapefruit; Florida, box . . .
LOUISVILLE.-Grapefruit, box . . . .
MINNEAPOLIS.-Grapefruit . . . . .

.$4 50 @ $5 oo
. 3 50 4 75
S4 00@ 4 50
. 4 25 5 00
. 3 50 @ 4 25
. 4 50 @ 5 oo
S3 oo @ 6 oo
4 25 @ 4 50
.3 50@ 5 00
4 50 @ 5 00
. 5 00
.4 50@ 5 00

Bearing groves are valued by the State Department of
Agriculture at an average of one thousand dollars per acre,
though it is seldom that one can be purchased at so low a
Following are a few letters from some of the growers of
this profitable fruit.
[ 32


COCOANUT GROVE, FLORIDA, September 28, 1909.
From my four-acre grapefruit grove of four hundred trees five years old,
I shipped one thousand boxes during the winter of 19o8-'o9. The fruit
averaged two dollars per box, as it was the first crop from this grove.

MIAMI, FLORIDA, September 28, 1909.
During the season of 1908-09, I sold from three hundred trees on three
acres of land one thousand three hundred boxes of grapefruit. The trees
were five, six and seven years old. The crop on these trees, next season, I
estimate at two thousand five hundred boxes.
(Signed) j. J. HOLLY.

COCOANUT GROVE, FLORIDA, October 15, 1909.
Sixty-five trees on one acre of land.averaging eight years old, season of
19o6-'o7, netted one thousand dollars. These trees, taking one year with
another, averaged four hundred dollars net every year.

A Japanese Bungalow
[ 33 i

Bananas at Cocoanut Grove
ITHACA, N. Y., April 15, 1910.
Gentlemen :-You interested me so much last summer with your plans for
development that I visited Cocoanut Grove for several weeks the last winter.
Upon inspecting your property, Cocoanut Grove Park, I purchased two lots
for the erection of a bungalow. I hope to be able to spend a portion of my
winters at Cocoanut Grove, as I found it most attractive. The climate is
balmy and invigorating, the roads as hard as granite, perfect for wheeling and
automobiling. Beautiful Biscayne Bay and the golden grapefruit groves give
to life a new zest and interest. I hope to induce some of my friends to become
neighbors of mine.

HEMPSTEAD, L. I., May 14, 1910.
Cocoanut Grove, Florida.
Gentlemen :-Your letter received, and I am glad to know that you are
having my lot in the Park cleared and set out to trees. Will send you a check
at once for another lot adjoining my present holdings. Cocoanut Grove
for me. (Signed) A. C. SHORT.

[34 ]


Iiiz BUSHWICK AVE., BROOKLYN, N. Y., April II, 1910.
Cocoanut Grove, Florida.
Gentlemen :-I visited you in March with the idea of looking into your prop-
osition. My friend who accompanied me owns a ranch in California. That
I was surprised and delighted is simply the truth. I have never tasted finer
grapefruit than that which I picked from your trees. The climate was won-
derful while I was there. The beautiful groves, smooth, hard roads, and the
general environment of the place, made a great impression upon me. My satis-
faction was so great that I reserved several of your grapefruit tracts and Park
lots for friends near this city. Seeing is believing, and, if northern people
could realize the opportunity you are offering, you could hardly supply the
demand. You may refer any prospective investor in your properties to me.
(Signed) J. W. SEAMAN.

sww~rfn^:9Kf. 'i -;'^m3w

Rubber Tree
[ 35 ]


Estimated Cost of Planting Tomatoes
The average cost of bringing a tomato crop to harvest is
-one huridred dollars per acre. The yield usually runs about
two hundred and, fifty crates per acre on which the grower
will net at least one dollar per crate.
This is a low estimate, as some growers, under intensive
cultivation, have produced six hundred to seven hundred
crates on one acre of land. It all depends on the man.
Following are the experiences of some of our winter
FERNVIEW FARM, March 2, 1909.
I have lived here ten years and have had the best of health. Have done
well in the gardening line, and on five acres of land have averaged eight
hundred dollars per acre per year net for four years. Too much cannot be
said in favor of this land of sunshine. Our climate is an asset hard to com-
pute in dollars and cents. (Signed) WALTER WALDIN.

March 4, 1909.
In growing tomatoes, my best crop, where I staked and pruned the vines,
was about one thousand crates per acre. Where I did not stake and prune,
eight hundred and twenty-five crates per acre. Under normal conditions I
get four hundred crates per acre, with gross returns of one dollar and fifty
cents per crate. The cost of delivering at the station is about sixty cents per
crate. While I have had returns on eggplants of two thousand dollars per
acre, and peppers about the same, conditions were unusual, and my average
returns have been about the same as for tomatoes.
(Signed) T. A. WINFIELD.

COCOANUT GROVE, FLORIDA, September 30, 1909.
From one acre of eggplant I have shipped four hundred and nineteen
barrels, which netted me over seven hundred dollars, My brother, W. T.
Peacock, last season had ten acres of peppers that produced one thousand
[ 36 ]


five hundred crates. I have shipped as high as five hundred crates of tomatoes
from one acre, and over one thousand crates of eggplants per acre. My pep-
pers and eggplants average each year from five hundred to six hundred crates
per acre. Yours, J. PEACOCK.

From eight acres planted in vegetables, the past season, I cleared six
thousand dollars, and had about the same results the previous season.
(Signed) JOHN P. DiTSON.

From the foregoing, one may form an idea of the ideal
home conditions, and the profits from tropical fruit and vege-
table growing. The proprietors of this Company have lived
at Cocoanut Grove for years, and have successful.bearing
grapefruit groves of their own. A glance at the plat of
Cocoanut Grove Park will. show you the general surround-
ings and location of grove tracts.

Entrance to Lake Placid School, Cocoanut Grove
Entrance to Lake Placid School, Cocoanut Grove

[37 J

Bamboo Bungalow, Cocoanut Grove


A Bungalow Site and Five-acre Selected
Grapefruit Tract
We have divided the land into tracts of five and ten acres
each, which experience has shown is as large a grove as the
average man requires.
With this amount of land properly prepared and planted
with grapefruit trees, you are assured an independent income
for life-an income that increases year by year as the trees
grow older, to say nothing of the constant increase in value
of the land itself.
Developed grove land has advanced $100 an acre since
the Ist of January, 1909. Do you see the advantage of
buying now, while you can still secure your grove at a low
We are not land speculators in any sense of the word-
we are developers, and are offering our own lands only to
[ 38 ]

A!L F~~


people who want safe legitimate investments, and who have
foresight enough to discount the future NOW, while they
have the opportunity.

Free Supervision of Development
Your attention is called to the fact that our free super-
vision of the development of your investment is a unique
and original feature of utmost value to you. Through it,
you may remain in the North with your business, while your
property and future income is growing daily in the hands of
responsible, experienced people, even better than if you were in
charge yourself.
This free supervision alone, over a five-year period, will
save you at least $150 yearly-practically the total amount of
your purchase.
This is one of the strongest reasons why you should
grasp this opportunity.
Perhaps you wonder how we can afford to do this. By
handling a large number of groves as a unit (our own
included) under a
single management,
we so reduce the cost
that we can offer it
free to you, thus sav-
ing you this fixed
yearly expense, and at
the same time giving
you responsible service.
After a grove is
properly developed, Cocoanut Grove Home
[39 ]


the grapefruit trees do not require much scientific attention.
Your common sense will keep them in full bearing, produc-
ing more fruit as the trees grow older.

Your Choice of Plans
PLAN NO. i. A beautiful bungalow site 50x 140 feet
with free water-front privilege on Bay Biscayne and selected
5-acre grapefruit tract.
PLAN No. 2. A bungalow site, with free water front
privilege on Bay Biscayne, and lo-acre selected grapefruit
PLAN No. 3. Two lots and a 5-acre selected grapefruit
PLAN No. 4. Two lots and a lo-acre selected grapefruit
Any other combination desired can be had.
Come where you can have a good night's sleep, and in
the morning find your golden grove still fresh and beautiful
and working for you. In other words, don't risk unsafe ter-
ritory, where, some winter night, you may be frozen out.

A Letter from a Former Floridian
830 Eight St., SAN DIEGO, CALIFORNIA, Apr. 27, 19Io.
Cocoanut Grove, Florida.
Gentlemen;-Your valued favor of recent date, together with the litera-
ture, has been received, for which please accept my thanks. I regret that I
am not able at present to accept your proposition, which to me seems the best
that has come to my notice from Florida. I must await such time as I can
dispose of my mining interest in Washington, which I am in hopes to do this
season. I am no novice regarding Florida, having been an owner of land
[ 40 ]


there since i886-at one time, quite, largely. But I met my Waterloo in the
big freeze in '95, since which time I own only 80 acres of fine Hammock in
Marion County (Central Florida), the wreck of a once handsome grove.
Notwithstanding this great loss, which drove me back to mining, I love
Florida, and long once more to live there. California is not to be mentioned
in the same decade, and yet people are rushing here, only to meet with dis-
appointment and failure. Yours very truly, JOHN H. TAYLOR.
Come to Cocoanut Grove, the only section of Florida
where neither tree nor fruit has ever been hurt by cold.

Gateway at Cocoanut Grove Park

Prudent purchasers would naturally desire some investi-
gation of title by their lawyers, when a personal investigation
might not be practicable. Anticipating this, and wishing to
save our clients the cost of such title investigations, etc., we
arranged with a trust company to insure titles to these lands.
Your title to these tracts is guaranteed by the Dade County
[ 4 1


Title, Insurance and
Trust Company, of
Miami, Florida.
You are guaranteed
in every way guar-
anteed title to the
Sland-guaranteed the
finest grapefruit trees
grown,and guaranteed
S that you will receive
a thrifty grove. Your
contract is issued by
the Cocoanut Grove
Cocoanut Grove Babies in Midwintee Development C o m -
pany. We refer you to the Bank of Bay Biscayne, Miami,
Florida. Also the Dade County Title, Insurance and Trust
Company, Miami, Florida, Dun or Bradstreet's Agency.
When your grove is in bearing, the Florida Citrus
Exchange (an association of the growers of the state) picks
and markets your fruit at actual cost. Their packing-house is
near at hand.

Good, pure, sweet water (no alkali) can be had from
driven wells, ranging in depth from ten to thirty feet.
Cocoanut Grove's location is ideal, being five miles from
Miami (the Los Angeles of Florida), a modern city of
Io,ooo, where Grand Opera artists and the best plays are to
be heard and seen. A $6o,ooo public school is in process of
building, and the stores, churches, hotels and other conve-
niences would do credit to any city.



The Government maintains a tropical experimental station,
in charge of experts, near Cocoanut Grove, where free
advice and help are given to all growers.

Cocoanut Grove is on the main line of the F. E. C. rail-
road with fast refrigerator car services operated daily. In
addition we have the Cook S. S. Line to Jacksonville, con-
necting there with other
lines to all northern
points and giving low
rates and splendid ser-
vice. Through Pullman
service without change
to all northern points.
Finally, we wish to
call attention to the fact
that the price of Cocoa- .
nut Grove grapefruit
land will soon be pro-
hibitive. So far as the
average man is con-
cerned, it will be a
vision of the past, for
none but the rich can % '
afford to buy bearing ,.
Groves. A Little Native and Her Nurse

kcb ,r

Gateway to Kirk Monroe's Home, Cocoanut Grove

Are you looking for a home where you can bring up
your family away from the crowds, the dirt and disease of
the cities?
Are you weary of struggling with a northern farm with
its short growing season and where you hibernate for several
miserable months?
Or perhaps you desire a winter home by beautiful Bay
Biscayne, within easy distance of the ocean, and where you
can enjoy tenting, hunting, fishing, sea bathing and incom-
parable sailing and cruising.
In any case, Cocoanut Grove, inviting and balmy, will
appeal to you. Apart from its remarkable money-making
opportunities, it has all the features that make this Bay
region ideal for a permanent or winter home.
It is located on a peninsula-between the Atlantic Ocean
and the Gulf of Mexico, the constant trade winds giving us
balmy sea air the year round.
[ 44]


Health conditions are perfect at Cocoanut Grove. Ma-
laria is unknown; catarrh, throat troubles and rheumatism
are always relieved and often permanently cured by the
perfectly tempered air.


Nothing is so convincing to a prospective purchaser as
an actual visit. Then you can see and judge for yourself-
it will settle any doubts in your mind as to the value of our
proposition. Talk with the grove owners themselves, see
the groves in various stages of development, and the fruit
on the trees.
You will enjoy the trip. If you have never been in the
Biscayne Bay region you will find it a land of surprises-
you will find that, if anything, our statements have been too
Especially do we desire that you compare Cocoanut
Grove with any other district in Florida.
V1e know of no better way of convincing you that we
have what you are looking for-the best possible investment,
with absolute safety and profit.

This Section in Profits per Acre Leads the
United States
"Just at the present time greater curiosity is being shown by the home-
seeking public, more questions being asked and more attention being paid to
the state of Florida than to any other state in the Union.
"None of this land is subject to frost or freezing, and is the only part of
the United States where can be grown all the tropical fruits, as well as all
E 45


vegetables and garden-truck which. may be grown in any part of the coun-
try."-"Chicago Examiner" Editorial, January 30, 191o.

Big Crops, Fancy Winter Prices

Three to five crops yearly-twelve months growing
Only four weeks to one hundred days required for win-
ter vegetable crops.
About seventy varieties of fruits, and nearly as many
kinds of vegetables, are grown in Dade county.
About 20 per cent higher prices are secured for Florida
oranges and grapefruit than for similar products grown in
California, owing to superior quality.
L 46 ]

............... .. ... .. 19 10
Give. sales by wire today:
Fancy Green Beans ......... o
Choice .. ... to. ..,
Pepper t/Y" :.o .f'
Egg Plant to ..
Fancy Tomatoes /2 to ... e.'
Choice to

Represented by

.............. .. .. .. ........ 19 10
Give sales by wire today:
Fancy Green Beans.. to ..
~s to rT
Pepper to
Egg Plant .. to :.
Fancy Tomatoes / 'o??
Choice "to

Represented by


Crops maturing during entire year.
No crop failures.
Hard times unknown.
Crops mature thirty to sixty days earlier than in the north-
ern and central sections of Florida; therefore, no competition.
Impossible for California to compete, owing to great dis-
tance from big markets and longer time and greater expense
involved in transporting products. Florida has the fastest
refrigerator-car service in the world.
Ten acres in Southern Florida will produce as much
profit as one hundred acres in the North. Ten acres in
Florida will yield an income exceeding 6 per cent on $50,000
to $1oo,ooo worth of United States bonds.
Certain tropical fruits, like the avocado, sapodillo, mango,
papaya, etc., all of which bring high prices, will not grow in
any other part of the United States than the section of
Florida where our lands are located.

We have endeavored in the limited space in this book to
tell all that a person would naturally desire to know about
our proposition.
In addition, we append here a list of questions which our
experience shows are commonly asked, and the answers to
them. However, if you desire additional information not
covered here or elsewhere in the book, please write us, and
we will cheerfully answer in detail. The more you know about
Cocoanut Grove, the more you will desire to locate here.
Q. When can 1 live on my property ?
A. You can occupy and build at any time.
[ 47 1


Q. How does the climate of Cocoanut Grove compare with that of other
parts of the country ? I hear that Florida is very hot in summer; is this true?
A. The Biscayne Bay region, and particularly the Cocoanut Grove dis-
trict, is simply ideal. The marked influence of the prevailing trade winds in
this region makes the temperature lower in the summer months than in the
middle western and northern states. The United States Weather Bureau
records for the last fifteen years show an average temperature for summer of
82.5 degrees; winter, 70 degrees. You will find it comfortable to sleep
under cover twenty-five nights out of every thirty during the summer months.
In winter, the temperature seldom falls below 55 degrees. Persons traveling
to Florida, in the summer, find a cooler and more pleasant temperature, when
they arrive in the Biscayne Bay country, than at the North. We have no
sudden changes.
Q. Is there any malaria at Cocoanut Grove ?
A. No, absolutely none. Cocoanut Grove is located at the highest point
on the east coast of Florida. Residents say they are bothered less here by
mosquitos than at the places. in the North from which they came.
Q. What will a bungalow cost me?
A. This depends, of course, upon how pretentious a residence you wish.
Bungalows are now being built from $6oo00 up to $z,ooo, and higher. Lumber
costs from $18 to $zo per thousand, much less than in the North, as it is
native to the district. Good carpenters at fair wages can be had on the ground.
The Company, through its architect, is in a position to design and erect your
bungalows at the lowest possible cost.
Q. How far must I go for supplies ?
A. One-half mile from Cocoanut Grove Park, residents can secure all
necessary supplies. Good stores, free mail, ice delivery, telephone, electric
lights, etc.
Q. How about water on my place ?
A. There is plenty of pure, sweet water, at a depth of twenty to thirty
feet, sufficient for all purposes. No alkali.
Q. Tell me something about labor and cost of maintenance.
A. Horses suitable for farm work cost about $75 to $50o. Mules can be
had for $I50 to $200. Labor is $1.25 to $1.50 per day.
Q. How about fuel ?
A. Wood is used for fuel, costing $3.50 to $4 per cord, delivered at the
[ 48 ]


Cocoanut Grove railway station. Gasolene at fourteen cents, and kerosene at
twelve cents, are used by many for cooking purposes.
Q. How about taxes ?
A. Taxes are simply nominal. We pay all taxes on your purchase during
the life of your contract.
Q. Will I be troubled with tropical storms at Cocoanut Grove ?
A. The United States Weather Bureau statistics show conclusively that
this region is freer from storms, lightning included, than any other district
in the United States.
Q. Are there many insects and snakes ?
A. It may surprise you to know that they are conspicuous by their
absence. No more numerous than in the northern states.
Q. Is there any danger of losing my grapefruit trees by frost ?
A. Absolutely none. We are below the line of killing frost.
Q. Why should I buy now ?
A. Because the land will never be at its present price again. Investors
are pouring in in greater numbers every month ; the most desirable locations
are rapidly being snapped up, and every new-comer increases the value of
the surrounding property.
The Biscayne Bay district is developing so fast that
it is marvelous. Soon we will have sold all the property
we own-then there will be no more for sale-unless some
present owner cares to sell at a greatly increased price.
We urge you to act now-to come down if you can and
see the land for yourself-to learn how well pleased the
owners are with their investments. Never again will there be
such a condition as exists at Cocoanut Grove now. Think
of the instances in Washington and Oregon where land
which sold for $75 in 1900 now brings $3,000 per acre, and
yet these lands are 1,500 miles farther away from the great
markets. Raw land on the north Pacific Coast now brings
$300 per acre, and in full cultivation is worth $5,ooo per

[ 49 ]

Winter Yachting at Cocoanut Grove

Owing to the fact that we are receiving so many visits
from northern people for the purpose of purchasing, we
have been compelled to request that all who intend coming
should write us before they take the journey, so that we
may be prepared to meet them at the trains and arrange to
take them over the property without loss of time or putting
such visitors to any discomforts.
It is simply astonishing, the great rush of people who are
now coming this way; and it is for this reason that we
desire all contemplating making this trip to notify us before
leaving their homes, so that we may in turn give them proper
accommodations and attention.
Address all communications to the Company, Main
Office, Miami, Florida.

[ 5 ]


Knowing that this booklet will fall into the hands of
many residents of the North who, although yearning for the
time when they may reside in Sunny Florida, are not as yet
prepared to make the venture, we wish to say a few words
to them personally.
We are confident that there are any number of readers
so situated who would eagerly take advantage of an op-
portunity to purchase Cocoanut Grove land at an equitable
price, providing they were able to secure it on terms which
they could afford, and felt certain at the same time that its
location and soil were right. It was with a full understand-
ing of the harder conditions under which the non-resident
labors in making his purchase, as well as with the knowledge
that the land which would be selected by the intelligent local
investor is what the Northern buyer requires, that we
prepared the foregoing pages.
Every difficulty has been removed from the path of the
distant purchaser. A five- or ten-acre tract can be pur-
chased by correspondence just as safely as by personal
negotiation, in the only Freeze-Proof portion of Florida.


Anauheslla Jftlebnist lpistopal pturclt


Cocoanut Grove Development Co.,
Cocoanut Grove, Fla.
I enjoyed visiting the groves in your care that are owned
as I understand, by people in the north, as well as the beautiful res-
idence section, Cocoanut Grove Park, in which you offer bungalow sites.
It seems to me that you ha"e an ideal proposition for the
northerner interested in a home in the tropics, especially for those
who are unable to leave at present, as your unique plan of free super-
vision makes it possible for a man to have a grape fruit grove dlvel-
oped under expert free supervision while he is still in the north.
This feature appealed to me very strongly and I will be
pleased to have you refer to me in reference to your proposition at
any time.
very truly yours


[ 52 ]


April 25.1910 ,P avLO PEst 0F(P ,0-

Coooanut Grove Development Company,
My visit to Cocoanut Grove was such a pleasant surprise
that I want to offer you the use of my nSme as a reference.You
certainly understated the odvant.ces of the place,when vwrltinC
to me.
I like the climate-it is perfect.with a tonic quality that
makes one glad to be alive.I like the ease and freedom of life-
the interestine,cultured people -the comfort of an Income that
actually cones inwithout faillyear after year,regardless of
weather or politics.
I like that exquisite bay-the hard,level roads-the
glorious sunshine.In short,I like Cocoanut Grove and shall
prove my liking for it by building my buncmlow early this fall.
If there are any doubting Thomases,let them write to me.
I have seen the place thoroughly and asked questions of every-
body.I deliberately looked for unpleasant thingsabut I freely
admit that I did not find them.I am so fully satisfied t!st I
wish I had the ready money to double ty investment.
You are at liberty to use this letter as you wish.
Yours Very Truly,


Ss53 ]


April llth, 1910

Cocoanut Grove Development Co.,
Cocoanut Grove,


When I purchased my lots in
Cocoanut Grove Park last summer, it was
with the idea of disposing of them later
at a profit. The fact that I "owned.land
in Florida" made me curious to see what
it was, and as you know, I visited Cocoa-
nut Grove in February, spending a week
there. I was very much impressed with
the location and the people, and the idea
of selling has been put aside. I trust
that I may, in the near future, see my
way clear to build a bungalow and occupy
same, if for a short time only, every

Yours truly,

[54 ]

April 13t, 1910.

The Cocoanut Grove Development Co.,

Cocoanut Grove, Pla.


I wish to thank you for the blue print received
to-day, showing the p-operty purchased from you.

It nay be of some benefit to know why I purchased
the additional lots. You will remember that, I purchased a
lot from you on your representation in August of last year.
My wife and I spent a month in Porto Rico and Cuba this year
and returned to New York via Miami and Cocoanut Grove in
order to look over the purchase e made, nnd to spend a
few days down on the coast in fishing. We were so well
pleased with the location of the lot, that we concluded
to pu-chase three additional lots, making about an acre
on which we will build our winter home.

We have visited all resorts in the United Statoo,
and also many of the tropical countries, and we know of no
place that equals Miami and Cocoanut Grove locality. The
dryness of the atmosphere, the soothing trade v'inds and
the assurance that there are no frosts and no high degrees
of temperature, make it a very desirable climate to live in.
The fishing trip we took down the Biscayne Bay will never
be forgotten, and we hope to spend many days on the bay and
in the Keys, fishing and hunting.

I shall take pleasure in recommending my
friends to investigate your property and hope some of then
may conclude to locate there also.

Thanking you for your kindness, I beg to remain,

Very truly yours,


[ 55 1


Cocoanut Grove Development Company, Inc.
Paid up Capital $50,000 COCOANUT GROVE, FLORIDA
F. C. BUSH, President
JOHN C. GRAMLING..Vice-President
W. C. DE GARMO, Secretary and Treasurer


Our President is the Chairman of the Dade County Board of
Public Instruction.
Our Vice-president is County Judge of Dade County.
Our Secretary and Treasurer is a prominent Architect of this

Miami, Florida.
R. G. DUNN & Co. or BRADSTREET AGENCIES, Main Office, Skaggs-
Enloe Building, Telephone 2262, Miami, Florida.
Address all communications to the Company at the above address.

4 -

Record Catch on the Stranger
J. Horace McFarland Co., Mt. Pleasant Press. Harrisburg, ta.


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