------ -L > i-- ------
ESUNS .. LAND OF -- H
SUNSHINE, ORANGES AND HEALTH.
AN AVENUE IN AN GRANGE GROVE.
"No description can give any adequate idea of the exceeding richness
and beauty of an grange Grove in full bearing."
The Glory of Florida is its Climate."--Rev. David Moore, D.D.
THE BELMORE FLORIDA LAND COMPANY.
HOME OFFICE, CHICAGO, ILL.
BRANCHES, JACKSONVILLE, FLA., AND BELMORE CITY, FLA.
i I I I LI slu I I i I I IPI -
Btl r!BV5 CI:
CHIEF OFFICE: OFFICES:
68 and 70 DEARBORN ST., 50 W. BAY ST., JACKSONVILLE, FLA.
Chicago, III. BELMORE CITY, FLA.
The Belmore Florida Land Company.
Organized under the Laws of the State of Florida,
CAPITAL STOCK $500,000.
T AFFORDS us pleasure to lay before you this little book, giving some very valuable
information about the lands of our Company, and what a person of moderate
means can do in Florida to make a home and secure for himself health and enough
of this world's goods to insure for his declining years a competency that shall know no
There is but one Florida-incomparable. Nature has lavished her gifts most boun-
tifully here. The "Golden Peninsula's" popularity as the foremost health resort is ever
increasing. The Indies have no fruits that equal those of Florida; there is no finer
climate in the world, and in no portion of the great Republic are there to be found
phases of development and progress more wonderful and interesting than those that
are growing in this semi-tropical clime.
There is no fruit like Florida's. The best products of the tropics and the temper-
ate zones seem to meet here in luscious perfection.
It is the land of old age, that would not be able to brave the rigors of a Northern
winter. Here one may bask all day long.
Read the- articles in this work by eminent divines, who do not write for money,
but for the welfare of the whole hard-working and winter-freezing people of the North.
What better endorsement of its healthfulness does any one require than from the
fact that about 100,000 people annually go to Florida,and the best families of the North
have permanent homes and orange groves in the State, and continue to reside there
winter and summer. It is hardly worth while to say that such a noted person as
MRS. HARRIET BEECHER STOWE,
the famous author of Uncle Tom's Cabin, has spent half of her life in this State, and
has one of the best orange groves in Florida, yielding her a handsome annual income.
THE B]LMORE PURCHASE.
The original purchase of the Belmore Florida Land Company comprised nearly
four thousand acres and from time to time large tracts are being added. All of the
purchase was selected by the most careful inspection, only such lands as were high,
dry, and suitable for orange and fruit growing being selected.
2 THE BELMORE FLORIDA LAND COMPANY.
All of this entire tract is high, rolling pine land, covered with a heavy growth of
large, hard pine, averaging from two to five thousand feet of timber to the acre. The
greater part of these trees, comprising 3,500,000 feet, will be taken off, and the TIMBER
SAWED UP into lumber suitable for house-building. A large saw-mill is already on
the premises and the land is being rapidly cleared up ready for settlers.
The capital stock of the Belmore Land Company is $500,000, three hundred thou-
sand of it being preferred stock, bearing interest at the rate of ten per cent per annum.
This stock is offered for sale at par value, $100 per share, with interest payable semi-
annually, all shares being redeemable in cash at market value or payable at double the
par value in any of the real estate of the Company at schedule prices. The ground for
an orange grove of about 500 acres in extent, is being cleared up, and 30,000 trees will
".....,..7 .:.'..! .... .: .i;" ::i ::::- :. -" ::i:i: l': Ii +!i ....
NEAT AND CHEAP COTTAGES. GATHERING THE GOLDEN FRUIT.
be set out. The trees which we shall use will be from three to four years old, and will
come in bearing in from two to three years.
The increase of this property alone, which, at first cost, will be about $6[) per acre,
will double in value every year. The fourth year after starting the grove, basing the
calculations from the average results obtained throughout the State, this tract of 500
acres will be worth one thousand dollars per acre, or five hundred thousand dollars. As
stated before, the investors in the stock of this Company will find their shares increas-
ing in value every season, and a sure guarantee of interest money.
Upon application the Belmore Florida Land Company will furnish the names of
parties in Florida who have groves which cost from $50 to $75 per acre to start, six
years ago, which to-day they have refused to sell at twenty-three hundred dollars per
Sacre. What think you, reader, is this talk, or do you want to know the facts? If you r
do, write to us and we will furnish them.
The Belmore purchase is in the southeastern part of Clay County, on the line of
the Green Cove Springs & Melrose Railroad, making it the most valuable land in the .
State, being only forty-three miles southwest of Jacksonville, which is the great ship- 10
j6J ==t=l b ing- onl ------ ^ *---"--; "- - --- -* ,i I
THE BELMORE FLORIDA LAND COMPANY.
ping point North for the State. Arriving at Jacksonville, a short ride of fifty minutes
by the Jacksonville, Key West and Tampa Railroad, brings you to Green Cove Springs.
Here you transfer to the Green Cove Springs & Melrose road for Belmore City. Many
settlers from the North and West are coming in, and it will not be long before this land
will treble in value and all of this section be settled by a prosperous and happy people.
A recent visitor who traversed our land over while in Florida, and a gentleman who
has spent years here and has seen the wonderful results from small beginnings, made
this statement: "I predict that the time will come when this entire tract will be one
settlement; every inch of ground will be covered with umbrageous and sweet-scented
.-.. ELMORE FLORIDA L
JOHNSON'S LAKE, THREE MILES WEST OF BELMORE.
orange groves, tropical fruits and vegetables, yielding their owners immense incomes,
while the balmy, sunny climate wWl bring back health to the pallid cheek of the invalid."
HOW ORANGE GROVES PAY.
THE SPEER GROVE.
THIS grove is situated near Sanford, in Orange County, Florida. The Speer grove
contains six acres of 550 trees, which, in 1883 produced 1,800 oranges each, and
netted the owner $2,000 per acre, and the present owner says that the annual average
of the 550 trees will be about 1,000 each. Just opposite this wonderful Speer grove is
another, containing three acres, which, though a young grove, has given 2,300 boxes of
oranges a year. Two miles west of Belmore City there is a small clearing, owned by
Aaron Geiger. This man has several very thrifty trees, two of them, the past season,
yielding over 10,000 oranges each. These few items are only cited to show what is
being done in Florida bly orange growers. There are thousands of men. and women,
too, who have fine groves that are doing as well as those we have mentioned. The
Harris grove, near Ocalla, which, by the way. is only ten years old, paid its owner a net
profit this season oi f ni;irly sevClenty-two thousand dollh~as.
S4 THE BELMORE FLORIDA LAND COMPANY.
PROGRESS OF BELMORE CITY, FLA.
J BELMORE, July 13, 1885.
You ask me to tell you something about how I find the summer weather in Florida,
and something about Belmore in particular. Well, first of all, this is my eighth sum-
mer in this climate. I came here prepared to find the hottest kind of weather, and I
must say I have so far been disappointed. To be sure the temperature is up to 90 or
920 in the shade every day during June and July, but as soon as the sun gets well down
in the west the temperature drops to 760, so that the evenings and nights are deliciously
cool, and the gentle breeze that blows constantly gives one comfort and that refreshing
sleep that can not be found in any Northern city when the hot spell is on. Every
morning is bright, clear, and cool till about 10 o'clock. Then the heat of the day
begins, and little is done till 3 in the afternoon; but during this hot part of the day, if
you get under the shade of a tree or porch, there you find that pleasant breeze fanning
you, and the heat is n ot at all oppressive. Not a day so far this season has been "muggy"
or sticky. The forenoons are always bright till about 1 o'clock; then comes a gentle
shower, oftener without thunder and lightning than with it. How about these thunder
showers-are they terrific? Not at all. I will venture to say that the thunder showers
are not so heavy as those experienced in Illinois. I notice, by the way, that you are
having some terrible tornadoes up in the North, Florida is totally exempt from these.
The oldest inhabitant of this State says that wind storms and tornadoes are unknown in
Florida. An impression seems to be abroad that there are snakes and poisonous reptiles
here that endanger life and are a constant source of dread. All this is wrong. There are
very few snakes-not a sixteenth part as many as you will find in Pennsylvania, New
Jersey, or in fact any Northern State. It is a singular fact that there are only two
snakes of a dangerous kind here-one the rattle and the other the water moccasin. The
former is seldom seen, and the other is found only in the swamps and low creeks.
Visitors and land-buyers are coming here every day to look over the site selected
for Belmore, and every one so far has expressed his delight and pleasure at the loca-
tion. Last week Mr. William B. Keese, of Turner, Ill.; and Mr. James Jones, Mr. Wil-
liam Fishwick, and Mr. T. H. Jarvis. of Astoria, Ill.; and Mr. W. J. Finley and wife, of Los
Angeles, Cal., comprised a party that visited Belmore. To say that they were pleased
with the land is to express it very mildly. Mr. Jones bought three five-acre tracts and
some half dozen house lots, and will move there inside of sixty days with his family.
Mr. Fishwick also bought several lots, and five acres for a grove and home, and will
move his family there at the same time Mr. Jones does. Mr. Jarvis remains here and is
at work clearing land for the Belmore Company. At present he is cutting timber from
the streets and avenues for the saw mill, which will be running by the 1st of August.
The iron strike caused the delay, or the mill would be running now. Before the mill
gets fairly under way a good house will have been built for the benefit of the agent
and for a real estate office. This house will be 32x34, with a veranda on two sides 8
feet wide. The rooms will be 14x16, and 12 feet posted. More of this later. Mr. Finley
and wife, of Los Angeles (just arrived), will be the first settlers, and he will have
charge of building the house for the Belmore agent. A good hotel is needed right
away. A public house started now in this place will pay Sell. Already a petition is
out circulating for a postoffice at Belmore, and everything that tends to promote the
growth of this new enterprise will be done by the Belmore Land Company.
The Green Cove Springs & Melrose Railroad, that runs to Sharon, is in the hands
of receivers, but it is thought that it will be sold Augist 3d, and then the track will be
put down so that trains can run to Belmore. As it is now, the nearest you can get is
two and three-fourth miles, Sharon being the terminus of this railroad. Should the
railroad not be sold or something done right away to give Belmore a through train
from Green Cove Springs, the Company will build a surface road from Sharon to Bel-
more. and put on horse cars or a dummy train. At present visitors going to Belmore
are furnished a free ride from Sharon to Belmore by carriage owned by the Company.
Of course everything here is new and is going slowly, but with the push and enter-
prising management such as characterize the Belmore Florida Land Company, a large,
flourishing town will be grown up here inside of a year.
The healthfulness of this part of the country is unsurpassed by any in the State-
high pine land, the resinous air of the pine woods as inhaled by the invalid tending to
cure all pulmonary diseases, while the climate is the best in the world for asthma, lung
difficulties, and rheumatism. Cases of long standing of both these diseases have been
cured right here in this locality. Truly, old men will find here ease and comfort for
their declining years, while the invalid will rise up in new strength and call on heaven
to bless us for showing him the beauty of this land of sunshine, oranges, and health.
A. M. BECK.
THE BELMORE FLORIDA LAND 'COMPANY. 5
HOW TO MAKE AN ORANGE GROVE.
THE judicious selection of the land is the first and most important point, for on
this, success in a great measure depends. Choose high, dry, or high rolling pine land that
has natural drainage, and a yellowish subsoil. Avoid low, flat palmetto, or gallberry
lands; most of these are underlaid with hard pan, or sandstone mixed with oxide of
iron. The land selected, clear thoroughly of all trees, etc., break up well, and sub-
stantially fence; sow with cow peas, which turn under when in bloom-it improves and
sweetens the soil; this may be done before or after planting trees. Dig holes thirty
feet apart, eighteen inches deep, and four feet in diameter, clean out all roots, fill up
with top soil, which will retain the moisture, procure trees from three to five years old,
take them up carefully, with all of the roots possible, pack up with wet moss as soon as
dug, put in shade and out of the wind, take to the proposed grove carefully, remove
soil from holes dug sufficient for the tree, with roots carefully spread, trunk standing in
same position as originally grown. Let the tree, when set out, be fully an inch above
the natural level of the land; fill under, in and about the roots, compactly-it is best
done by the hand, filled to the surface and gently tramped down; fill on some two or
three inches of earth, which will prevent drying; the rainy season commencing,
remove the soil about the tree to the level about it. Cultivation should be frequent
and shallow, and trash not allowed to accumulate near the trunk; light ploughing and
raking near the trees is best and safest. Following these general directions, no one
should fail. The cost of a five-acre grove, at, say, five years from planting, at a liberal
estimate where high pine land is chosen, will be about as given below. If hammock
land is taken, the cost of clearing will be more. The grove will have begun to yield at
the end of the period named. Rev. T. E. Moore, Fruit Cove, Fla., has published a good
treatise on orange culture.
COST OF GROVE.
Five acres of good land, variously estimated, depending on location.
Cutting timber, clearing ............... ..............................$ 75
Fencing (post and board fence), and breaking up......... .............. 75
Three hundred trees, and setting out................ .............200
Manures, labor, cultivating, taxes, etc., for five years....................... 500
Total, less cost of land...... ................................... $850
Such a grove would readily sell now in Florida, for $1,000 per acre. From and
after five years the annual growth of trees and increase of fruit is constant, and there-
after the grove will hold its vigor and fruit-producing qualities for a century or more.
The orange is a hardy tree, will stand great extremes of rain and drought; it will show
the effects of a single season's neglect, and quickly show a single season of care and
The general varieties of the orange are the sour, the sweet, and the bitter-sweet.
The sour and bitter-sweet are supposed to be indigenous, growing wild in the forests.
The orange, as also all of the same family, can be grown from the seed, grafting, bud-
ding, and cuttings. All are rapid in growth,annual and abundant bearers, long-lived,
easily cultivated, hardy and not as subject to disease or destruction as most trees.
Budded, the sweet orange will commence to bear the third year; the seedling in the
* sixth year, increasing each succeeding year; at fifteen to twenty years averaging at Y
least 1,000 each.
|J 6 TIHE BELMORE FLORIDA LAND COMPANY.
THE so-called sand of Florida is not the sharp silicious sand of the ocean-washed
beach, or the fine inorganic sand which forms the pine barrens of the North and West.
Composed, in a great part, of a mixture of humus, lime and loam, the surface sand of
Florida has good fertilizing qualities. Florida lands are ordinarily classified as pine
lands, hammocks (lands covered with hard woods), and swamp lands. The greater por-
tion of the State is covered with pine, the pitch and yellow pine. The hammocks,
high and low, are densely covered with hard wood, such as live oak, oak, magnolia,
gum, hickory, etc. The swamp lands are more or less timbered with pine, cypress,
cedar and soft woods. The first-rate pine lands, so-called, are generally elevated and
rolling, covered with a dark vegetable mould and humus, several inches deep, resting
on a chocolate-colored sandy loam, mixed with pebble and lime, under this clay and
soft limestone rock. These lands have a durable fertility, and are well adapted to the
usual agricultural products and semi-tropical fruits. They are found to withstand
drouth well, and in rainy seasons growing crops are not affected except favorably.
They are healthy, the water is pure, and it costs little to prepare the soil for cultiva-
tion. It is noticeable that the early settlers selected these lands especially for residences
and home farms, health, pure water, freedom from insects, good soil for crops and fruit,
and ease of cultivation. They produce well for years without fertilizing, but readily
respond in increased products to fertilizers. The pine lands, which are high and roll-
ing, are well watered, the surface soil is not deep, are underlaid with clay, and produce
well for years; fertilized, they yield good crops of cotton, corn, cane and root crops;
when properly cultivated, they are superior for semi-tropical fruits. Experienced
growers have selected this class of land for orange groves.
COST OF CLEARING LAND.
THE cost of clearing land depends on whether sparsely timbered or of thick growth;
whether pine, hammock or swamp land, and also whether the land is to be planted in
orange groves or usual crops. It was formerly the custom to simply girdle the trees
and remove the fallen timber. This was done quickly and cheaply, and crops put in
the same season.
To clear ordinary pine land, removing the timber. wilY cost from $12 to $15 per
acre, according to the density and size of timber.
For a new place the Virginia rail. fence is cheapest, as timber is on the spot, and
splits freely. The Belmore Land Company have a saw-mill at Belmore City, so
that boards and posts may be substituted.
COST OF BUILDING.
THE new-comer, anxious to have a roof over his head and be ready to go to work,
will hasten to build him a house. Now, here is room and range for any person to ex-
ercise his taste, talent, extravagance or economy. A comfortable log-house for a mod-
Serate-sized family can be built, say for $50; a good frame building with four or five
rooms, will cost from $200 to $300. Lumber of fair quality from $5 to $12 per 1,000
Feet, at mills.
Any one moving his family to a new State should have either money or provisions *
W to last until he can raise crops.
F----~- r *
THE BELMORE FLORIDA LAND COMPANY.
HOW TO GET THERE.
SFROM New York, Philadelphia and Baltimore there are regular steamers to Jack-
sonville, Fernandina and Savannah, from which points the lands of this Company can
be easily and cheaply reached by rail.
Regular steamer rates from New York or Philadelphia to Jacksonville are, including
meals, First Class, $25; Emigrant, $13.
From all Northern cities there are through routes by railroad to Jacksonville and
other points in Florida, with parlor and sleeping-cars and fast freight lines.
Present regular rates by railroad are about as follows:
First class. Second class.
From Boston to Jacksonville ................ ...... $37.50 $30.00
New York .......................... 31.00 23.50
Philadelphia .......................... 29.50 22.00
Baltimore ...................... 28.00 20.50
Richmond ................ ........ 26.25 20.00
Cincinnati ....................... 25.60 22.50
"Chicago ....................... 34.85 28.85
St. Louis ....................... 32.20 26.00
St. Paul ...................... 48.85 39.85
The time from New York to Jacksonville, by rail, is now reduced to forty hours.
From Philadelphia to Jacksonville, forty-three hours.
A VERY IMPORTANT ITEM.
REGULAR steamer and rail freights from New York to Jacksonville (and all other
points in Florida) are not high, as will appear from the following list of leading articles.
Flour per bbl................... $0.35 Furniture, per cub. foot......... .12L
Bacon cwt. ...... ........ .40 Agricultural Imp. ........ .10
Boxed goods per cwt........... .121 General Groceries ......... .10
By sailing vessels rates are about half as much.
Groceries, Dry Goods, Hardware, etc., can be bought from the Florida merchants
as cheaply, on the average, as in any Northern State, and it is not necessary to bring
any large supply, if the settler has money to buy what he needs after reaching his new
At Jacksonville, prices are about as follows:
Flour, per bbl...........$5.00 to$ 8.00 Butter, per pound............ 20to .35
Bacon cwt........... 8.00 to 12.00 Coffee ...........15 to .25
Sugar, pound....... .06 to .08 and other articles in proportion.
WAGES AND OTHER EXPENSES.
FOR house servants $5 to $8 per month; farm laborers $15 to $20 and rations (cost-
ing $6 per month); day laborers, 50 cents and $1 per diem; common mechanics $1 to
$1.25; skilled labor higher and in demand.
Fuel (wood) is cheap, generally to be had for cutting and hauling, and seldom
needed except for cooking.
Horses and mules cost from $50 to $150; carts, $25 to $30; ploughs, such as
generally used, $3 to $6. All needed agricultural implements can be bought cheaper
in Florida than to buy them North and pay freight on them.
SINCE the climate of Florida is so well known throughout the civilized world, it is
not necessary to go into detail; we will briefly give some facts from official tables, and Di
8 THE BELMORE FLORIDA LAND COMPANY.
' the opinions of scientists. It is not a hot climate in summer, but mild, and not subject
to great changes of temperature. The winters are not cold and freezing, but uniformly
cool and bracing. Throughout the whole twelve months, the rainy, cloudy, disagreea- 1
ble days are the exception; fair, bright, and sunny days the rule. The thermometer
seldom goes below 400 in winter, and rarely above 900 in summer. The official records
show the daily average for summer, 780; for winter, 600. The daily constant ocean
breezes in summer modify the heat (the Gulf breeze, coming with the setting sun,
cools the air at night); a warm or sultry night is almost unknown. Official sanitary
reports, both of scientific bodies and the army, show that Florida stands first in
health, although in the reports are included the transient or recent population, many
of whom take refuge here as invalids, some in the lowest stages of disease. In the
middle and southern portions of the State frost is rarely known. The summer is
longer, but the heat less oppressive than midsummer at the North; this results from
its peculiar peninsular shape and the ever-recurring breezes which pass over the State.
For days together, New York, Boston, and Chicago show, in summer, temperature as
high as 1000; it is very rare that it reaches that degree in Florida for a single day, gen-
erally ranging below 900; not oppressive, modified by the ever-changing air; not sul-
try, close, or humid; mornings and evenings always cool and bracing. Natives and old
residents, if asked, would say they preferred the summer to the winter months for
WHEN AND WHAT TO PLANT.
THESE directions are for the latitude of Clay County, where our lands are. The
lands of this Company are from three to four weeks earlier in planting and maturing
crops, and hot-beds are not needed.
In January, plant Irish potatoes, peas, beets, turnips, cabbage, and all hardy or
semi-hardy vegetables; make hot-beds for pushing the more tender plants, such as
melons, tomatoes, okra, egg-plants, etc.; set out fruit and other trees, and shrubbery.
February-Keep planting for a succession, same as in January; in addition, plant
vines of all kinds, shrubbery, and fruit trees of all kinds, especially of the citrus
family, snap beans, corn; bed sweet potatoes for draws and slips. Oats may also still
be sown as they are in previous months.
March-Corn, oats, and planting of February may be continued; transplant
tomatoes, egg-plants, melons, beans, and vines of all kinds; mulberries and black-
berries are now ripening.
April-Plant as in March, except Irish potatoes, kohl rabi, turnips; continue to
transplant tomatoes, okra, egg-plants; sow millet, corn, cow peas, for fodder; plant
the butter bean, lady peas; dig Irish potatoes. Onions, beets, apd usual early vege-
tables should be plenty for table.
May-Plant sweet potatoes for draws in beds; continue planting corn for table;
snap beans, peas and cucumbers ought to be well forward for use; continue planting
okra, egg plants, pepper, and butter beans.
June-The heavy planting of sweet potatoes and cow peas is now in order; Irish
potatoes, tomatoes, and a great variety of table vegetables are now ready, as also plums,
early peaches, and grapes.
July-Sweet potatoes and cow peas are safe to plant, the rainy season being favor-
able; grapes, peaches and figs are in full season. Orange trees may be set out if the
season is wet.
August-Finish up planting sweet potatoes and cow peas; sow cabbage, cauliflower,
turnips for fall planting; plant kohl rabi and rutabagas; transplant orange trees and
S bud; last of month plant a few Irish potatoes and beans.
September-1-ow is the time to commence for the true winter garden, the garden
o af Iipttsnb s
THE BELMORE FLORIDA LAND COMPANY. 9
which is commenced in the North in April and May. Plant the whole range of vege-
tables except sweet potatoes; set out asparagus, onion sets, and strawberry plants.
S October-Plant same as last month; put in garden peas; set out cabbage plants; dig
sweet potatoes; sow oats, rye, etc.
November-A good month for garden; continue to plant and transplant, same as for
October; sow oats, barley, and rye for winter pasturage crops; dig sweet potatoes, house
or bank them; make sugar and syrup.
December-Clear up generally; fence, ditch, manure, and sow and plant hardy
vegetables; plant, set out orange trees, fruit trees, and shrubbery.
The settler of limited means needs but little land. Ten acres, well selected, are
enough for him. He can plant sugar cane, that will pay handsomely every year. He
can set out his orange grove at once, and at the same time plant crops that will sup-
port his family and pay him some cash besides within the first eight months.
INSTRUCTIONS FOR SETTLERS.
THIS Company offer their lands at cheap rates, and on favorable terms of payment,
to encourage a rapid settlement of the same with citizens of all countries skilled in
farming, gardening, fruit growing, cultivation of tobacco, sugar, grape, oranges, etc.
We invite only those having sufficient capital and energy to become land-owners, per-
manent residents, and successful agriculturists, and to become such, every settler must
have at least $300 to $500 on arriving in Florida. This amount will secure land, house,
and such farming implements as are required. To this class of settlers we will send sec-
tion maps, with reports on quality of soil, etc., as carefully made by the Company's
Surveyors, as well as reliable information that will be a guide in making the most
desirable location for the special pursuit that he may purpose to follow.
If you settle on cleared land, you can at once plant vegetables that will give you a
return in from three to five months. On the lands of The Belmore Florida Land Com-
pany you can raise fruits and vegetables every month in the year, though, of course,
certain seasons are best adapted to certain crops.
,ALL classes are found as in other States, and the question of nativity, antecedents,
and political or religious views create as few distinctions as can probably be found in
any community in the world.
The stranger is welcomed, and the new comer finds friendly neighbors around him.
Within the last ten years thousands of Northern people have settled in Florida, and
engaged in fruit and vegetable growing, as well as other business and professional
occupations. This large, new element is regarded and treated by native Floridians as
most welcome and desirable, and the State authorities and private citizens join in
making their coming pleasant and their residence satisfactory.
The section of the State in which the lands of The Belmore Florida Land Company
have been selected, is the favored location for orange groves and the growing of fruits
and vegetables for Northern markets.
THESE facts, briefly stated, are sufficiently convincing to any man of enterprise,
even if his means are limited, that in securing a farm on these lands, by good manage-
ment and ordinary industry, he may in a few years acquire an independence.
Florida is now being rapidly settled up with Northern people for permanent
homes. It is the only State in the Union which has doubled its assessable property in
--- <----. 4 ---
-a 10== a z -- F --- L U-
10 THE BELMORE FLORIDA LAND COMPANY.
the past five years. The general Government last year appropriated $400,000 for
national improvements in this State, which is more than the entire national appropri-
ations for the same purpose during fifteen years previous. Eight years ago the entire
capital invested in steamers on the St. Johns River amounted to $120,000. At present
twenty-five steamers are employed on this river alone, one of which cost $240,000.
All crops, whether of fruit or vegetables, mature so much earlier than further
north, that the producers receive a threefold price as compared with other parts of the
Settlers on the lands of The Belmore Florida Land Company will have quick transit
North for their produce, and, by planting in the fall and winter, can have the early
market to themselves at high prices. These crops will supply the home table, and put
a nice sum in the grower's pocket, while other crops are maturing.
EARLY VEGETABLES FOR NORTHERN MARKETS,
THE raising of these is now, and always will be, extremely profitable in Florida,
and the farther south the greater the profit. The business in this State began in a
small way near Fernandina and Jacksonville six years ago, and has greatly increased;
but there is an enormous field for expansion, and the subject is worthy the special
attention of settlers.
Their crops of early vegetables bring them quick cash returns within from four to
five months after planting, at high prices, the yield of a single acre often reaching
from $100 to $400. Thus far, the only vegetables shipped north from Florida are pota-
toes, tomatoes, cucumbers, cabbage, asparagus and strawberries. Onions should be
largely raised, and would be among the most profitable.
The early supplies for the North come at present from the following sources; Ber-
muda, commencing in March; Northern Florida, four weeks later than Bermuda; Sa-
vannah and Charleston three* or four weeks later than Florida; Norfolk ten days later
than Charleston. Then prices fall, and Maryland and New Jersey follow in quick suc-
Florida holds the key of the most valuable part of this trade. Settlers on the lands
of this Company can entirely supplant Bermuda in the trade, being three or four weeks
ahead of Northern Florida, which has already taken the cream from Charleston, and
rendered the immense truck" farms around Norfolk unproftable. For eight or ten
weeks Florida can have this trade all to herself, at the highest prices.
TOBACCO will grow anywhere in the Belmore tract. A superior quality of Cuba
tobacco; from imported seed, fully equals the best imported. Before the war it was
extensively and profitably cultivated, and mostly sold to Germany, agents visiting the
State to purchase. It requires careful attention, will yield from 500 to 700 pounds to
the acre, and sell for from 20 to 30 cents per pound. Latterly there is an increasing
home and State demand by cigar manufacturers, and the area of cultivation is ex-
WHITE or black, no family is so poor as to be without a potato patch. It yields
. all the way from 100 to 400 bushels to the acre, according to soil, cultivation and sea- *
son; is grown from roots, draws, and slips; planted from April to August, maturing I
c*-**.- ,. .. ., o =
THE BELMORE FLORIDA LAND COMPANY. 11
from July to November; is of easy cultivation, and may be dug, safely banked in field
and yard, or housed. There are many varieties planted, good and indifferent, and
there is no excuse for not raising the best.
THE Northern man who has only seen the prize melon, pumpkin, squash, and
other fruits of similar kind, is astounded at the size of Florida growth. It is no rare
thing to see watermelons as large as a nail keg, weighing seventy pounds, muskmelons
twenty to thirty pounds, and pumpkins and squashes will often weigh a hundred
pounds. Muskmelons also are of a large size, and delicious cantaloupes are raised
easily; indeed, vines of all kinds succeed well, the long, warm season favoring rapid
THIS queen of small fruits nowhere in the world finds a better location for cul-
ture; plants put out in September fruit often in January, frequently in February, and
may be counted in full bearing and ripening in March ud April. The growers about
Jacksonville and up the St. Johns river are many, and shipments have been made
largely and profitably. In size, color, bouquet and taste they are unsurpassed, the
best varieties only being grown. The cultivators pick carefully, select and pack hon-
estly; and Florida strawberries, like Florida oranges, have earned a name. By using
refrigerators the fruit reaches New York and Northern cities fresh and cool, only about
four days from picking, bringing extravagant prices.
WHAT'S IN AN ORANGE GROVE?
FROM an average young tree in full bearing, there can be marketed 500 oranges in
a season, at a net profit of from $1.50 to $2.50 per hundred. nom the 500 oranges,
deduct the unnecessary loss of 100 oranges in picking and packi4 and 100 more for
loss in shipping. Then 300 oranges at $1.50-$4.50 per tree; 50 trees per acre, $225;
four acres, $900 per annum clear of all expenses of freights, etc., while the cultivation
and fertilizers of the whole would not amount to $100. The above estimates are not
the extreme nor the average, for there are large trees that yield five, and some ten,
thousand oranges yearly.
What, then, is an orange grove worth that will make such yields ? Just try to buy
one and you will see. It is not unreasonable or fictitious that you will be asked $1,000
or even $2,000 per acre, according to age, location, varieties, etc. Such prices are
above the reach of the majority. The only chance then, it is to make a grove of your
own, or have one made, for it can be done at a much less cost. If you look forward to
a home in Florida for permanent or winter residence, you can have the work com-
mence, and thus save years of time. You might do as others do--join an ORANGE
GROVE CLUB. The Belmore Land Company will send you a warranty deed to a high
pine five-acre lot for $100; or will send it to any responsible bank on receipt of the
bank's certificate that the amount has been deposited, to be paid to us on receipt of
- - -
12 THE BELMORE FLORIDA LAND COMPANY.
ORANGE CULTURE IN FLORIDA.
BY REV. T. W. MOORE, D. D.
SOME time before the discovery of America the sour orange-the brigerade-was
introduced into Italy, and a short time thereafter it was carried to Spain. The Span-
iards brought this variety to Florida. The sweet orange was then unknown in Europe.
Doubtless the Spanish Catholic missionaries first distributed the seed of the brigerade
-frequently called the Seville orange-in the vicinities of the Spanish forts and mis-
sions. As the fruit multiplied the seeds were scattered by the Indians along the banks
of the rivers near their camping grounds, usually points projecting into the rivers.
Thence they were scattered throughout the State of Florida.
The largest of these wild orange groves twenty and fifty years ago, were found
along the eastern and southern shores of rivers and lakes and in the hammock and
swamp lands of Florida. In addition to the protection from damage by the frost to the
young plants afforded by the water, the hammock and swamp lands gave protection
against fires, which annually swept over the pine woods, destroying the slow-growing
trees. Some of these wild groves were, fifty years ago, cut down and the land cleared
for planting corn, cotton, and cane. This was repeated as late as twenty- five years ago,
before the monetary value of the orange was appreciated in this country.
One hundred years alter America was discovered the sweet orange was introduced
into Europe. Later it was brought to Florida and a few trees were planted in St. Au-
gustine, and afterwards in the settlements along the St. Johns and Indian rivers. The
pollen of the sweet orange fertilizing the flowers of the sour, produced the hybrid
"bitter-sweet." At the close of the Civil War small plantations of sweet oranges were
found throughout the State, consisting usually of a few trees growing around dwell-
ings. There were a few groves of larger size, ranging from four hundred trees to nine
hundred, in the vicinity of St. Augustine and along the St. Johns river. The largest
in the State was planted by Dr. Speer at Fort Reed, near Mellonville, and the Dummitt
grove on Indian river.
At the close of the war many of the old trees, both sweet and wild, were bearing
liberal crops of such fruit as travelers from all parts of the world had never before
eaten. The fruit sold at good prices. Some of those who had lately come iJto the
State thought there was a living in an orange grove. Land was bought and planted in
wild sour stumps. Seed-beds were planted for nursery stock, and acres were set with
young plants. We were told that by the time our trees were ready to bear we would
be in another country where there would be no need of planting. We answered then
we would plant for our children. We were told that by the time the trees were in full
bearing oranges would not be worth picking in Florida. Though some 'of us were
threatened with the lunatic asylum we still persisted in planting and cultivating the
orange. The evil prophecy failed. Other persons caught the orange fever, until
finally the old prophets were converted, and are to-day our most enthusiastic orange
growers. To-day, hundreds of thousands of trees are growing, and tens of thousands
more of plants are ready to be set in groves.
WILL THE BUSINESS BE OVERDONE ?
The question now comes up, Will not the business be overdone ? We answer, No.
With the small area within the United States capable of producing oranges, this will be I
lp -q_ ._ ,
THE BELMORE FLORIDA LAND COMPANY.
impossible. Canada and the United States are rapidly increasing in population, and
these alone could consume the entire product from the orange-growing sections of the
United States. But the Florida orange is the finest grown, and will ultimately com-
mand the market of Europe as well as America.
Occasionally already a glut in the market has occurred, but this has been in each
instance the result of (mainly) a double fault on the part of the producers. They have
attempted to narrow the marketing season to three or four months, when it should be
extended over from eight to twelve months. Oranges will remain on the trees in good
condition six months after they have turned yellow. Properly handled and cured they
will keep several months after they have been clipped. The Florida season for market-
ing, like the European, should embrace the entire year. The second mistake, to which
allusion is made, was the result of the destructive hurry peculiar to Americans. The
A YOUNG GROVE IN BEARING.
fruit was gathered green, carelessly handled, packed without being properly cased,
much of it infested with fungi and then gathered, packed, and shipped through all
sorts of weather. Such fruit rapidly spoiled. Careless handling of transportation
companies added to the disaster, and hence the merchants had to sell what sound fruit
might reach them at low prices or throw it away.
Orange culture will pay beyond any other agricultural pursuit, 3ven should the
price fall to 75 cents per box. When reduced to that price fifty million boxes would
not over-supply the present population of the United States and Canada. There are
thirty States producing apples and peaches, and yet both these crops, which have to
be marketed within a few weeks or months, are grown with profit. With such facts
before us we have no fear as to the over-production of the orange.
A FASCINATING VOCATION.
To those engaged in the business orange-growing is truly fascinating. The beauty
of the tree, the beauty and fragrance of the flower, challenge all rivalry among orna-
mental trees and beautiful flowers. The aesthetic cultivator becomes a true lover of
i 14 TIlE BELMORE FLORIDA LAND COMPANY.
his sweet and beautiful pet, which he looks upon as a relic and reminder of Paradise.
But when this beauty is accompanied with useful, golden, and gold-bearing fruit,
affording a living and promising all other material luxuries, then the lover appreciates
his orange grove only less than he does his wife, who has brought to him not only the
accomplishments of a sweet and cultivated woman, but with herself an ample fortune.
And though he may have waited as long as Jacob did for his Rachel, he does not regret
the toil and waiting, since the reward is ample. I do not know but that the toil and
waiting demanded by the orange does not increase the ardor of the planter and in-
crease his pleasure when once the tree has been brought to full beauty and bearing,
for we love best those that need to be courted earnestly in order to be won. When
thus won we feel that the bride is the more fully our own.
HOW TO GROW THE ORANGE.
Does the reader wish to know how to win this fair bride clad in nature's richest
green, adorned with golden globes, crowned with fragrant orange blossoms-her own
fair crown, so often plucked for other bridal wreaths? Did space permit in this
little book of ours, further writing would not be necessary, for are not all these
things written in the book of the chronicles of the many writers on "Orange Culture"
from Maine to Texas? These have all written you about the seed-bed, the nursery,
the planting, suitable locations, the gathering and the shipping.
THE QUANTITY OF ORANGES SHIPPED
the past season was about six hundred thousand boxes; the present year the crop may
reach a million boxes. The crop of 1868 only reached a few thousand packages and
had so slow a sale it had to be extended to as late as May to find buyers. The price
prevailing at that time was $7.50 per thousand. The price has gone up with the pro-
duction. During next May if they can be found outside of New York the Florida
orange will sell for not less than $4.50 or $5.00 per box.
THE FLORIDA TRADE MARK.
The excellence of the Florida orange is now so generally known that many other
oranges are sold under that name. The writer knows no way to avoid this imposition
except to stamp each orange grown in Florida with the inimitable Florida trade mark.
No other country has yet produced the russet. The brown tinge mars the beautiful
golden color, but it makes the orange bearing this stamp all the sweeter, and like
Casar's wife, above suspicion. Nature has thus given us an impost protection against
foreign competition which the Government cannot take off. What goddess or nymph
was it that covered herself with soil to save herself from violence? She was the
sweeter and safer because of her soiled exterior. So with the orange. The dingy rus-
set is best.
[Those desiring more specific and detailed information on the subject of this
article should obtain Dr. Moore's Treatise and Handbook of Orange Culture," pub-
lished by E. R. Pelton & Co., 25 Bond Street, New York. Price, $1.00. It is the best
work of the kind in existence, has been carefully revised in the light of the latest ex-
perience, and is now in its fourth edition.]
CLAY county lies upon the west bank of the St. Johns river, and contains an area
f of 425 square miles. The lands of the Belmore Florida Land Company are located
centre of the southern boundary of this county, below the 30th parallel. Its surface is
undulating and is generally covered by a growth of pine and oak timber, interspersed
with nearly every variety found in other portions of the State. The county is well *
drained, the streams flowing into the St. Johns river.
THE BELMORE FLORIDA LAND COMPANY. 15
The 30th parallel of north latitude crosses Clay county somewhat north of the
centre, and just south of the parallel, on the bank of the St. Johns river, lies the town
of Green Cove Springs, the county seat, one of the most popular and widely known
winter resorts in Florida. Its famous sulphur spring has drawn people from every land
and clime to bathe in and drink of its healing waters. Encircling the chasm whence
the famous fountain flows, the town has grown beyond the encampment of the dusky
Seminole, until it now embraces an area of about two square miles and contains six
churches, three public schools, six hotels, a number of stores, two saw-mills and a
.manufactory of shingles. Its resident population is about one thousand, cosmopolitan
in character and generally genial and friendly in disposition. The transportation
facilities are unsurpassed in any town in Florida; three large piers jutting out into the
St. Johns afford convenient access to sea-going vessels and river craft of every kind,
while the Jacksonville, Tampa & Key West Railroad, running through the centre of the
town, gives communication with the railroad system of the country. The town is also
the terminus of the Green Cove Springs & Melrose Railroad, which is now in operation
for a distance of ten miles, and is intended to cross the peninsula. Town lots at the
county seat are worth from $200 to $1,000 each, and unimproved land -is held at $100 to
$2,500 per acre.
HOW MUCH SHALL I NEED TO START A GROVE
THIS is a question often asked, but next to impossible to answer. Go to all the
grove owners you can find, and not one will give you the same answer. Some started
with $10,000, some with $500, some without a cent. Do you ask if their groves are
valuable according to the means they started with? Not necessarily so. A knowledge
of the work you are about to engage in is of more advantage than money.
But a stranger cannot expect to come here and start a grove without money, unless
he can live on air, a la Tanner. To be sure he may find work, if he seek for it, and
earn money, but he will be a long while starting a grove in that way, and if he could
not save money at home I don't see how he can here. No, I shall not advise any one
to come here without money, unless health demanded it. Some who are unable to do
much at the North find that they can work with renewed strength here. Such should
come by all means, for health is the first thing to be considered. It is the best gift of
God for the enjoyment af mortal life. And this is His GREAT HOSPITAL, where many
have found, and many more will find, this most precious boon. But for those who
come with health, hoping to get rich soon, bring money enough to keep you for a year
at least, and a year's work on your place will give you a start. A five-acre grove is
enough for a man with moderate means, and unless he is able to hire some help, two
acres will be as much as he can do justice to alone. A thrifty grove of two acres is
worth more than a poor one of five acres. How about getting the land, a house to live
in, etc.? Lands within two or three miles from transportation can be had for ten or fif-
teen dollars per acre, and houses can be built by getting lumber at a saw-mill, or split-
ting it out of the trees, and building it yourself or hiring some one to do it for you. A
tent or rough shed would answer until the house was built.
"The best time to come is when you are ready; nothing to hinder you from going
to work any time in the year; and if you seek the high pine land, away from large
lakes and rivers, no fear of any malarial disease. "Can you plant right away?" If you
can't pick out "splitting timber" get some one to help you who can; burn that which
will not split, together with all trash; scatter the ashes in rows, then pull sod, earth,
etc., onto it with a hoe, making ridges one foot high and two feet wide at bottom,
tapering at top; then if it is spring or summer plant potato vines for winter crop; if
16 THE BELMORE FLORIDA LAND COMPANY.
fall, plant vines for stand-overs, and to get early vines for spring; if it is winter, get
some sweet potatoes and put them in the ground, cutting in halves; some put in whole.
These will give early draws and be ready to eat in June; let no vines "catch" after they
commence to run, as they lessen the crop very materially. No vegetable is of so much
importance, especially in a large family, as the potato; it is the crop easiest grown, and
one that can be planted at all seasons of the year. They can be cooked in so many dif-
ferent ways that to enumerate them all would take a good portion of the "cook book."
The "potato patch" is the storehouse of many a poor family here, and how they can
live so contented with so few condiments in addition to the potatoes is a puzzle to
many a "Northerner."
From five hundred to a thousand dollars would give one a better start and pros-
pect than three times the amount would at the North. Florida is on the upward grade.
She cannot recede. The lands are advancing, groves multiplying, gardens increasing,
and, more than all else, lost health is found on her borders. The advantages are all on
the side of the early comers. No matter what you pay for your land, every year in-
creases its value. Your grove, when it comes into bearing, is sure to pay a large inter-
est on all you have laid out, time included. Then the investment is safer than the
bank. No defrauding clerk or cashier can appropriate the funds for his own use.
Those who wish to know what money can do here should see the residence of Mrs.
Alex. Mitchell, situated on the east side of the St. Johns river, about four miles from
Jacksonville. The house is built in the Italian-Swiss style, with broad verandas and
towers. The products of every clime have combined to enrich and beautify the place.
There you can behold the dates and palms of Egypt, the gorgeous plants of Italy and
of the far East, trees and shrubs and flowers, viewing with each other in beauty and
grandeur, flourishing as if in their own native soil. No less beautiful, and far more
profitable, are the two thousand young orange trees that have been added to the orig-
inal grove of about one hundred trees. In a few years the interest on all money ex-
pended will be more than returned, and in a few years more the owners would be in-
dependent though they had no other income.
It would take a large amount of money to start a grove of two or even one thousand
trees and keep them in order until they come intobearing; but every one must start
according to the means he can command. Fifty to sixty trees is enough for one acre,
and that would do very well to start with, when money is scarce, and increase the
grove as your means will allow. It is always best to commence at the foot of the ladder
and "go up."
WHERE CAN I FIND A HEALTHY LOCALITY?
A LOCALITY not surpassed by any, can be found in latitude 300, thirteen miles
west of the St. Johns river. It has been kept in the background for want of transpor-
tation, but now the sound of the engine is heard in the land. The Green Cove Springs
& Melrose Railroad has opened up a country of great extent, and for healthfulness,
productiveness, and beauty of situation it has not a peer. Belmore City will most
undoubtedly be the great central point. Here a saw-mill was first started, which is a
great inducement to settlers. While Texas is crying for want of water, and her cattle
are dying by thousands, this is an article of which we have no lack; a boon that can
scarcely be appreciated until we are deprived of it. Lakes are scattered everywhere
over the country-lakes that are never dry. Our lands are high and rolling, with clay lr
subsoil. They are easily cleared and easily worked; the soil is light, having an excess
of mineral and a lack of vegetable matter, which can easily be supplied by turning
under green crops; the natural land will yield ten bushels of corn; but with one .
season's growth of cow-peas turned under, which is three crops, the same soil will pro- UI
=. .=.- -.=. __ a | .-
THE BELMORE FLORIDA LAND COMPANY
duce thirty bushels, and everything else will pay for green manuring in the same pro-
portion. For vegetables and orange growing you need seek no further. All of the
groves in this locality are thrifty and promise abundance of the golden fruit. The
banana, guava, lime, and lemon are profitable here, and have never been killed by frost.
We hear the cry of nothing to eat from many quarters, but at Belmore City we always
have something. Sweet potatoes we never lack, beans and peas in the field or crib,
oranges without end. Then if our mulberries are gone from the trees, we have them
canned, and they are as nice as blackberries, "if not more so." You may think this a
small variety, but we have other things in their season, which is not your Northern
season; we have eggs and poultry all the year round, and this is a business that will
pay here, as a healthy place is as necessary for the well-being of fowls as of the human
race. Good poultry houses can be got up on a cheap scale, and the fowls can have a
good range at all times of the year. Orange groves are just the place for them; they
will get the bugs and insects, while the trees will thrive better for the manure. In
hammocks, as well as low, wet lands, fowls have sore heads and other diseases, while
here they are perfectly healthy and lay an abundance of eggs, which are always in good
demand, and bring a price above the average in other States. For this locality we
recommend only the White and Brown Leghorns and Plymouth Rock, both kinds so
SCENE IN AN OLD ORANGE GROVE.
I ~- ~___~ ..... _.. ..I..... r_------
18 THE BELMORE FLORIDA LAND COMPANY.
meritorious one can hardly decide which is the best. All you will need to start in the
business here is ten acres of land, which will cost you $100; 100 fowls, which will cost
you $50, and plenty of energy and muscle. The eggs from your fowls will support a
family of two or three with the necessaries of life. Your stock will be of the common
sort, but you can improve it by getting eggs of pure breeds. You will need Jacobs'
"Poultry for Profit" to show you how to go to work right, and The Poultry Keeper to
keep you right. For them address W. V. R. Powis, Chicago, Ill.
We shall offer no flattering ideas, but only what experience has demonstrated to be
facts. The mulberry tree is a rapid grower here, and is outdone in that respect by
nothing except the China tree, or Pride of India, which for growth and ornament has
no peer. But for usefulness the mulberry has never yet been appreciated. In three
years one acre of these trees would make $150 worth of wine, estimating it at a low
figure, a wine that in every respect is equal to blackberry wine, and there is no canned
fruit in the market equal to them. Nearly every settler in this vicinity has a few of
these trees, but it remains for some enterprising one to demonstrate their value as a
tree second to none but the orange.
Come and see how you like our location. We offer wealth for poverty, health for
disease, hope for despair, green fields for ice and snow. Are ALL invited to the Sum-
mer land ? No, not in this work; only those who are honest and upright, and regard
principle above gain; who can look upon our bountiful land as "God-given" and
appreciate it as such.
Winter with its blighting frost,
Winter with its bitter cold,
Can we ever count the loss
That the dreary days unfold?
Winter with its balmy air,
Winter with its quick'ning breath,
Thousand flowers are blooming fair,
Leaving here no trace of death.
IN the orange growing districts of Sicily and Italy fir4-class orange lands are
valued at $1,000 per acre It is universally conceded that Florida grown oranges are
superior to all other known varieties; hence, in the way of orange lands, ours are
certainly worth as much as anybody's. But we not only claim the proud distinction of
possessing the best orange lands in the world, but our vegetable lands are superior to
all others, in that we are weeks earlier with our products than any other portion of the
country and have quicker transportation to the Northern markets, which are fast being
added to by new lines of railroads and inland navigable canals.
But the greatest benefaction Florida vouchsafes to mankind is the healing qualities
of her perennial climate. Where the average difference between "winter" and summer
weather is a meagre 20, any invalid would be wanting in gratitude who does not rise
up and bless the day he or she was ushered into this grandest of all grand sanitariums.
THE rainy season commences from the first of June or July, and generally con-
tinues until the middle of September, during which time it usually rains nearly every .
day, but seldom all day. The showers generally commence about 1 o'clock P. M., and
THE BELMORE FLORIDA LAND COMPANY. 1
are entirely over before 6 o'clock. They are frequently accompanied by thunder and
lightning. The nights and mornings during this season are clear and cool. On the
good, high pine lands, the work of the farm goes on in the intervals between the
showers, and crops are planted and grown with success, that it would be useless to
attempt to raise at that season were the weather dry and constantly clear. The re-
mainder of the year, though called the dry season, is not without a moderate amount
TO TIMID MEN.
FOR the reasons we have given it seems safe to predict that the unimproved lands
of the Belmore Florida Land Company, which are adapted to the growth of the orange,
have just begun to attract attention, and will continue to increase in value until $200
to $500 per acre will be regarded as a low price. Possibly some holders of Florida
land are asking all that lands are worth to-day, but with next year the present prices
will be doubled. If offered, the offer would be rejected as ridiculously low. The timid
man who is afraid to invest at present prices will look back with vain regrets a year
hence, and probably console himself by predicting a final collapse and everlasting
ruin of those who had faith to buy, while he doubted. The natural and inevitable
advantage should be sufficient to satisfy the greed of any one not immoderately avar-
icious. For years we have watched the increase in price of unimproved Florida land,
and compared that increase with the growth in value of producing groves, based upon
actual profits of the orange crop. The growth in value of producing groves is far
ahead of that of wild land. A comparison of land values in the different orange-pro-
ducing districts of the world will show that the boom of Florida land has not yet com-
menced. Any man who can compute the cost of preparing the land, putting out an
acre of apple trees and caring for them ten years, in the North, can calculate very
accurately what will be the expense of an acre of orange trees similarly planted and
cared for the same length of time. At that age his orange trees will pay ten per cent,
or $1,000 to $2,000 per acre.
WINTER AND SPRING.
SOME writer has truly observed: "It is a great wonder that man, with all his
boasted superiorityrof brain, should so long put off acting with the instinct wisdom of
the bird, who migrates to warmer climes from the inhospitable snow-clad and ice-
bound regions of the North, during those months when nature seems striving (over a
large portion of the globe) to freeze out and utterly destroy all living things."
It may be inferred that where there is no winter there can be properly no spring;
but even in Florida, this season brings with it softer airs, and breathes new life into
the half-sleeping vegetation of field and forest. The deciduous trees-the hickory,
the maple, the poplar, the sweet gum, the cypress and the black jack oak, put on their
new robes of fresh verdure, contrasting finely with the darker green of the pine, the
live oak, and the magnolia, and flowers of every hue make gay both field and shady
Of winter, properly speaking, there is none. What is here called by that name
closely resembles that brief season of autumnal relenting, known at the North as
"Indian Summer," except for the most part the skies are clear and blue. The atmos- i
phere is dry and elastic, very little rain falls, and cloudless days are continuous for
weeks. We have an average of more than 200 clear days in the year, and the number
is proportionally greatest in winter. Florida's popularity as the foremost winter resort
of all the world is ever increasing. __
THE BELMORE FLORIDA LAND COMPANY.
STAPLE PRODUCTS OF FLORIDA,
is a very healthy location, being high, dry, pine hills; excellent orange land, but not
suitable for grain. We have winter gardens and summer gardens if we choose to make
them. A winter garden contains cabbage, turnips, radishes, lettuce, beets, etc., etc.
Strawberries begin to ripen in January and last until June. Oranges begin to turn
yellow on the trees now. Limes and lemons ripen all summer, and guavas, a delicious
fruit, are abundant during the summer months, as well as figs, bananas and pine-
apples. We have 600 pine-apple plants that bring in enough to supply our table with
food, as well as all the fruit we can eat all the year round, as they bear perpetually-
yet they ripen faster in the summer. The summers here are showery and breezy,
always pleasant in the shade. Winters dry and June like, and some winters we have
a slight frost.
"Roses bloom the year round here in the flower garden, and many other magnificent
Florida is yet young, but its future is bright, and at no distant day it will have made
its mark and be ranked among the favored lands of our great Republic. For small
farming it has not its equal, and its transportation facilities are good, and Southern
grown products find a ready market North. We quote a few words from a, letter writ-
ten by a lady who has spent a short lifetime there:
"I came here from New York State nearly twelve years ago, and we own a beautiful
orange grove, bearing, of our own making; have a span of fine ponies and six good
cows, as well as turkeys and chickens, the same as at the North. The hens lay all win-
ter, as well as the summer season, except what little time they are shedding their feath-
ers, and the young chicks never have the gapes here as in New York State. This is a
large settlement of Northern people, with a postoffice, twenty stores, telegraph office,
school and churches, while eleven years ago the place was an unbroken forest. This
.. ........... ......
THE BELMORE FLORIDA LAND COMPANY. 21
flowers which we can only grow in the hot-house North. The air is rather too dry for
hyacinths and jonquils and pansies, except you grow them in boxel of peat in the
moist shade. That is why I think this ought to be a good country for rheumatism and e
all complaints that are affected badly by dampness. Water either from well or lakes is
clear, soft and excellent. We have a natural pond, sixty feet deep, in the dooryard,
filled with good fish for table use."
TIMBER LANDS OF FLORIDA.
IT IS not generally known that the yellow pine timber of this State is the best in
the world, but to-day all over the United States where transportation makes it availa-
ble, the contracts for all government buildings and most of the other first-class buildings
call for the yellow pine frame timbers and flooring. With this constantly increasing home
demand, and with the foreign demand in all the tropical and semi-tropical ports (for
the only timber that will stand their climate is this pitch pine), from Southern forests,
for ages to come, this supply must be looked for.
NOW IS A GOOD TIME TO GO SOUTH.
NONE who are worthy need be afraid. If they are respected North, they will be
welcomed South. Some good lands and some poor. Abundance of fine timber and
water. Produces corn, cotton and all kinds of small grain, fruits and vegetables.
Schools and churches in every neighborhood. What more is wanted? It matters not
if you are a Republican or Democrat, so long as you are honest and attentive to your
own business, or, in other words, willing to do unto others as you would have them do
As in all new countries, none should go to settle there without some ready means,
but probably not so much would be required as in other new portions of the Union
where the rigors of winter must be contended with. Here nature knows no rest; every-
thing in vegetation seems ever green, ever growing. The orange has the ripened fruit
and flowers at the same time, and this analogy has a wide range. Florida is
A LAND OF SUNSHINE
and genial atmosphere. We have visited no small part of its domain, and we think
and have reason to believe in the present and future capability of Florida to support a
large and intelligent population in aee midst of a climate and soil so beneficent and
so lavish in production as to make her very early in the future the favored land of
so great a country.
THE rate of taxation in Belmore is very light, only eleven mills on the dollar.
Lots that are sold at from three to twenty dollars each the taxes would be from three
cents a year on a three dollar lot to twenty cents on a twenty dollar lot, and so on ac-
cording to value of property.' No taxes will be assessed till April 1, 1886.
HOW TO GET TO BELMORE CITY FROM CHICAGO.
FROM this section of the country there are several different lines that one may
take. Among the old standard routes which is always popular, is the KANKAKEE LINE, i
which runs two trains daily from Chicago, connecting with the Cincinnati Southern at
Cincinnati in the same depot. Pullman and dining cars run through from Cincinnati to
Jacksonville without change.' The schedule time from Chicago to Jacksonville is forty-
seven hours. For passenger rates, etc., we refer you to J. C. Tucker, General N. W.
,---------------------------------< -- --- Ji
22 THE BELMORE FLORIDA LAND COMPANY.
Passenger Agent, Chicago. From Jacksonville it is only fifty-five minutes ride to
Green Cove Springs, from there by the Green Cove Springs & Melrose Railroad to
Belmore. The nearest station now is Sharon, two and three-quarters miles distant,
but we hope to have a station up by the first of the fall.
CLASS OF PEOPLE WANTED.
WE want population from every State in the Union and from every country in
Europe; we want the thrifty and industrious to join us in occupying and building up
the vacant places in Belmore, that they may secure pleasant homes for themselves and
their families; we want them to identify themselves with our interest and enjoy all the
rights and privileges of the native born, which the laws of the State now fully guaran-
tee to them. We have lands which can be had for a mere nominal price. We need
population. We will give immigrants a hearty welcome, and extend to them full and
equal protection; we have no prejudices to overcome, for we are already cosmopolitan;
we want immigrants of kindred races, that we may be a homogeneous people; we are
all immigrants or their descendants; we give immigration credit for all we are or hope
to become. We do not wish to be misunderstood on this point; we do not want im-
migrants for subordinate positions, but, on the contrary, invite them to locate, and
become the owners of their homes in fee simple forever; we want them to become citi-
zens, and have with us equal political privileges and responsibilities in all the obliga-
tions imposed upon citizens under a Republican government; we want persons skilled
in a great variety of mechanical and agricultural pursuits-in fact, in all of the industries
o' life, for we have lands possessed of the requisite conditions for successful cultivation
and development. We want, especially, persons skilled in gardening and fruit grow-
ing, in the cultivation of tobacco, sugar, etc.; we want grape and orange growers,
together with the whole list of semi-tropical fruits; we want manufacturers of lumber;
we want, especially, capital to develop our unbounded resources; we want immigrants
that will bring along with them sufficient means and energy to enter upon business for
themselves, to buy our cheap lands, become permanent residents, practical fruit grow-
ers and successful agriculturists, or who will follow some mechanical or manufacturing
occupation; we want settlers who are willing to rely on their own exertions and means
to make themselves beautiful homes. To such we say, Come, and if you have good
staying qualities, your reward is sure.
could be made a paying business and the bees could gather honey and pollen
almost every month in the year. Mr. U. S. Hart, of Volusia County, says on this sub-
"The average natural increase and honey production is from one to three and 150
pounds of honey. I have never seen or known of a diseased colony of bees in the State.
The enemies are toads, dragon flies, ants, moths and birds. Some of the leading pollen
and honey-producing trees are the maple, willow, sweet gum, bays, orange, myrtle,
oak, basswood, hickory, youpon, mock-olive, saw-palmetto and cabbage palmetto.
"They produce honey in abundance of the finest quality, and we think it safe to
say never fail to produce a good crop. We also have honey-producing vines and plants
too numerous to mention."
Bananas, guavas, lemons, Japan persimmons and plums, pears, pecans, pomegran-
ates and jute, grow well in this county, but are not cultivated to any extent.
THE BELMORE FLORIDA LAND COMPANY. 23
A GLIMPSE OF AN ELYSIAN LAND.
BY REV. DAVID MOORE, D. D.
YOU ask me to tell your readers something about Florida in general. Let me say
first, then, that the glory of Florida is its climate, and the great advantage of a winter
spent here is, that invalids can live mainly out of doors, and breathe the fresh, open
air, and bask in the warm sunshine. Owing to the peninsular position of Florida, its
climate is unique. It is different from that of any other Southern State, and you find
nothing just like it either in Europe or on the Pacific coast. Of course it is warm-in
the direct rays of the sun often hot; butwe have constant breezes, either from the
Atlantic or the Gulf, which, while soft and balmy, are also cool and refreshing. Even
in the hottest part of the day, if you step into the shade of an orange tree, or a passing
cloud veils the sun, you find it at once deliciously cool. This is a peculiar and most
grateful feature of the Florida climate. The air here has nothing of that oven-like
heat which we often experience elsewhere, and which is so oppressive and prostrating.
But it is difficult to give a definite idea of the exceeding beauty of this climate. To
know what it is you must live in it. The only unpleasant weather we experience here
is when the wind is from the North, and you are having a regular blizzard up there.
Then it is chilly, disagreeable; doors and windows are closed, and a fire is needed to
be comfortable. But after two or three days the wind changes, the sun breaks out,
and lovely Florida is herself again. The opening flowers exhale their fragrance, the
mocking-bird pours out its marvelous songs, and all nature laughs for joy. Now, in
this month of April, the weather is surprisingly beautiful.
IS IT HEALTHY ?
But what about the health of Florida? you ask. Well, there are localities in
Florida, doubtless, which are unhealthy. But take the State as a whole, reliable sta-
tistics show that the death rate is lower than any other State in the Union, and that
Florida is really one of the healthiest portions of our country. Of this particular
w region I can speak from personal knowledge. Situated as we are, five miles east of the
St. Johns, midway of an extensive pine ridge, soil sandy, with no stagnant water in the
vicinity, we have all the conditions of health which Florida affords, and in the highest
degree. It is high and dry, and you may travel this entire plateau and not see any
moss on the trees. *
But you have malaria in Florida, you say. Yes, along the rivers, on the hammock
lands, and in marshy localities, especially in the latter summer months, there is, no
doubt, a good deal of malaria. But even on the rivers, during the winter months,
there is little to be feared from malaria, and in fine uplands, like this, nothing at all.
Year in and year out there is not half as much malaria on this orange ridge as there is
in portions of Westchester county, say along the Bronx river, and in many other local-
ities in our Empire State, not to speak of Jersey and the West. The fact is, this entire
high pine ridge is exceptionally healthy. Fevers are of a mild type; diphtheria and
scarlet fever are almost unknown, and upon invalids suffering from diseases of the
respiratory organs this balmy climate acts like a charm. Not a few come here in the
last stages of consumption, and of course they sink down and die. Florida will not
raise the dead. But thousands seriously affected with catarrh, asthma, bronchitis and
other kindred diseases, come here and get well, or at least are greatly benefited, and
AN AVENUE IN AN ORANGE GROVE.
able to live largely out of doors, has enjoyed life immensely, and is now comparatively
well. You do not wonder we have pitched a tent for a winter home in this home of
sunshine and flowers, for this climate is simply healing and life to her. And hers is
not a solitary case. There are scores of similar ones all around us. I have talked with
many who told me that they were slowly but surely dying at the North, but coming
24 THE BELMORE FLORIDA LAND COMPANY.
their lives are prolonged. When we came here last November, my wife had a distress-
ing cough, her breathing from asthma was most painful, and for years she has scarcely
ever been free from catarrhal colds. The first three weeks she seemed worse rather
than better, and we feared that, like so many, we had come too late; but the fourth
week, with God's blessing, the genial climate began to exert its healing influence.
Soon cough, asthma and catarrh disappeared, and have not returned. -She has been
THE BELMORE FLORIDA LAND COMPANY. 25
here got well and are now doing their own work. A well known Ph. D., of Philadel-
phia, a great sufferer from asthma, told me a few weeks ago when he was here that dur-
ing the ten days he had been in Florida he had experienced entire relief from asthma,
had slept like a child, and gained seven pounds. There is no question in my mind,
that as Florida is better known it will come to be more and more a place for winter
homes for Northern people; and invalids, instead of going to the south of France or
Italy, and thus placing the ocean between them and their homes, will seek healing and
comfort in their own beautiful Florida, and to their immense advantage. Florida will
yet become one vast sanitarium. Its climate alone, so beautiful and salubrious, is
enough to make Florida a rich and prosperous State, but it has immense resources of
its own which are only just beginning to be developed.
FLORIDA'S MAIN BUSINESS.
Your readers are aware that the raising of oranges is the main business here.
Lemons, limes, pine-apples, bananas, sugar-cane and other tropical fruits are success-
fully cultivated, but the great industry is orange culture. Everybody has an orange
grove, if only an acre, but the majority of groves here range from two to five and ten
acres, five being the most common. Of course there are larger groves-twenty, thirty,
and forty. 0. N. Hull, Esq., of Cedar Rapids, Ia., has sixty acres in one grove, and in
all, 150 acres, containing more than 12,000 trees. While here last winter he bought
three acres in town, cleared and planted' it and will build next winter. Mayor Hull
evidently believes in Florida and in the orange business, and he is one of the shrewdest
of men. Most of the groves are young; only a few are in full bearing. Dr. Gillen's
grove of 1,500 trees, in the suburbs, was laden with golden fruit when we came here.
And never had my imagination conceived anything half so rich, beautiful and glorious
as that grove with its wealth of rich, ripe oranges. About Christmas I visited the fa-
mous Norris grove at Spring Garden, seven miles from here. It is mainly on low ham-
mock land, and the trees are budded into sour oranges growing wild in hammock-the
other timber, of course, being cleared away. This is one of the largest groves in this
vicinity. "What a sight!" Oranges, oranges everywhere! A wilderness of wealth and
beauty. Major Norris told us that he had already shipped 500,000 oranges, and that he
has half a million more to pick and ship. He conducted us from tree to tree, urging
us to taste of this kind and eat of that, another and another.
WORTH A JOURNEY ACROSS THE CONTINENT.
At last he led us to a tree bearing what he called a perfect orange, and perfect in-
deed it was--in size, shape, color and quality-perfectly beautiful. Not content with
feasting us from the trees, the generous proprietor insisted on putting a bag full into
our carriage to take home. As we drove back through the grove, and all its glory
came into view again, I felt indeed it was worth a journey across the continent to
behold that sight. No description can give any adequate idea of the exceeding rich-
ness and beauty of an orange grove in full bearing. Imagine yourself surrounded by
trees thirty feet high, with thick, glossy green foliage, bearing from 2,000 to 5,000
oranges each, laden from tip-top to the ground, and often hanging in clusters of five,
ten, fifteen, and sometimes even more-apples of gold in pictures of emerald. Do you
wonder that any one beholding such a sight gets the orange fever? I can assure you
that they all do.
This orange business is what brings so many here. During the past five months
there has been one continual stream of people coming to Florida, and every hotel and *
boarding-house has been full to overflowing. A great many of these have made in-
vestments and arranged to have groves planted. As a result this entire orange belt is
being transformed with amazing rapidity from an extensive pine forest to an immense
orange grove. In riding over the length and breadth of this plateau, you can scarcely
26 THE BELMORE FLORIDA LAND COMPANY.
get out of sight of an orange grove, or a clearing prepared for one. Real estate is
steadily on the rise. It has doubled in the past two years, and everything betokens a
further advance. J
Is it a wonder, when I see what has been done-a whole town built, and the coun-
try for miles around dotted with the homes of thrifty settlers-and remember that all
this has been accomplished in six years-the greater part of it, in fact, in three years
-I am astonished at the mighty forces which have been and are still at work.
It is now a demonstrated fact that this entire plateau is especially adapted to the
raising of the finest oranges. You, yourself, Mr. Editor, have had a taste of them, and
testified publicly through the Examiner as to their quality.-New York Examiner.
LOOK! A HOUSE LOT 40x100 FEET
S For $5 in Belmore City, Fla. See Page 29.
FLORIDA AS A SANITARIUM.
WHAT Florida is especially as a health resort, to what extent this sunny clime has
power to cure disease, restore lost vitality and prolong life, should be known in every
hamlet and home. For there are tens of thousands scattered over our country, suffer-
ing from pulmonary and other diseases, marked for an early grave, if they remain
where they are, who, if they would come to Florida, might almost certainly be healed
of their maladies, and live in comparative health and comfort to a good old age.
Whoever, therefore, gives the public reliable information on this subject is a real ben-
Florida has many attractions, but the crown and pearl of them all is her incompar-
able climate. So genial and balmy is it that in winter, as well as summer, even inva-
lids can live an outdoor life, breathe the pure, bracing air and bask in the warm sun-
shine. Say, if you please, that her soil is not worth five dollars an acre; her climate is
worth five hundred, and that without any discount, for it is here to stay. It is difficult
to give a definite idea of its beauty. Owing to the peninsular position of Florida, its
climate is unique. It is unlike that of any other Southern State, or of Santa Barbara.
You find nothing like it in Southern Europe or Algiers. Some years ago a friend of
mine took a dear daughter to Cannes to spend the winter. The physician he employed
there, a very intelligent man, said to him one day: "Mr. L-, why do you bring your
friends suffering from pulmonary diseases to this country, when we have nothing to
offer you in the way of climate at all comparable to your own beautiful Florida?" And
he went on to give his reasons. Here," said he, also at Nice and Mentone, are high
mountains in the immediate neighborhood, where the air becomes icy cold, and every
now and then a wave of cold air sweeps down into these valleys causing a change of
temperature of thirty or forty degrees in a few hours, chilling us to the bone. But
your own Florida has no mountains in or near it where the air can become thus cooled,
and no such sudden changes can occur. Your Florida air never has the chilly quality
which ours so often has. It is perennially soft and balmy." Such was the testimony
of an intelligent French physician, and it is the simple truth. 'This climate is alto-
gether -eculiar. I verily believe there is nothing quite equal to it on the face of the
Of course the climate is warm in the direct rays of the sun-hot, even; but it is
scarcely ever sultry, muggy, prostrating. The sun, though hot, does not smite. Sun-
strokes are almost unknown; I have never heard of one here. The reason is that the
heat is marvelously tempered by the cool sea breezes which continually play across
S the peninsula. Even in the hottest part of the day, step into the shade and at once
w th pen=insula Eve -- -_ ^_ -
THE BELMORE FLORIDA LAND COMPANY. 27
28 THE BELMORE FLORIDA LAND COMPANY.
you find the air deliciously cool and refreshing, and at the same time indescribably
soft and balmy. This feature is altogether peculiar to Florida.
Some disagreeable weather we have here, to be sure, especially in December and
part of January. When the wind is from the northwest, and an extra cold wave is
breaking over all the North, it sweeps down even hither, and we have to close our doors
and windows, and kindle our fires. But after two or three days the wind changes, the
leaden clouds disperse, the sun shines out bright and clear, the birds sing, the flowers
look up and smile, and our lovely Florida is herself again. The climate is not perfec-
tion, but it is as near it as can be found anywhere in the world.
But what of the climate in summer ? you ask. Of this I cannot speak from experi-
ence. But one who knows Florida well, says he is accustomed to answer the question
thus: "In winter the climate is pleasant; in the summer delightful. And this, I think,
would be the general testimony of those who remain here during the summer. To see
how this can be, remember that the sea breezes continually blowing, the frequent thun-
der showers, the sun often veiled by passing clouds, and the always cool nights,
wonderfully temper the summer heat. Indeed, the temperature hardly ever'rises as
high as it does in our Northern cities, and is never so oppressive. The only thing felt
here is the long continued heat from May to October. One thing is specially worthy
of note in this connection, viz.: that those suffering from chronic catarrh and diseases
of the respiratory organs generally, are more signally benefited in the summer than in
the winter. Let such by all means remain here through the summer, at least for a year
or two, until a cure is established.
But is it not excessively damp and malarious in Florida? As to dampness, let the
Signal Office reports answer. The mean humidity for Jacksonville, Key West, and
Punta Rassa, for the five coldest months as shown by these reports, is 72.7; the mean
for the three principal cities in Minnesota for the same months, 74.3; and for Cannes
and Mentone for same time. 72.4. These statistics show a difference of 1.6 in favor of
Florida as compared with Minnesota for these months, while Cannes and Mentone can
boast of an advance of only .3 And it must be remembered that if the observation had
been taken in the highlands of the interior, the showing would still be better for
Florida. Indeed, carefully prepared tables show that the humidity of Florida for the
entire year is less than in five out of eight of the most noted health resorts in Europe.
These facts should correct the general impression as to the dampness of Florida. It is
only fair to add that, taking the year together, Minnesota leads Florida by 1.7; but,
again, for fair, bright days, Florida bears off the palm 300 out of 365 for a series of years.
As to malaria, does any one know a place where it is not ? We have it in Florida.
In marshy, swampy districts, and along certain streams there is doubtless considerable
malaria at certain seasons of the year; but during the winter months, even in the river
towns, little danger need be apprehended from this cause, and in these high pine
regions none at all. They are as free from malaria as the average health sections of the
m ____^ _
THE BELMORE FLORIDA LAND COMPANY 29
FL RIDA THE LAND OF ORANGES,
L SUNSHINE AND HEALTH.
BELMORE CITY, Clay County, Florida.
LAND IS THE BASIS OF WEALTH.
= A SAFE AND CERTAIN INVESTMENT.
ST n IT Every man, woman and child can own a splendid large lot In Belmore
THINK OF II! City, Fla., for only $5. Will you let this chance go by? We think not.
A safe speculation. No chance to lose, but sure opportunity to make big money on a
The small sum of FIVE DOLLARS buys one of the best lots in Belmore City,
Florida, 40x100 feet. A bona fide sale and a Warranty Deed given with each lot. Every
man, woman, and child is benefited in this sale.
A small investment that will probably return $100 in one year, and more if held two
years. Buy a lot for yourself, your sweetheart, your wife, your daughters, and your sons.
It will pay them and you. It is better than a Bank or any other investment. Health,
Climate, and Soil unsurpassed. Belmore City is only thirteen miles from Green Core
Springs, and forty-three miles southwest from Jacksonville, on the line of the Green Cove
Springs & Melrose Railroad.
Belmore City is right in the heart of the great orange belt. High pine land. Read,
reflect, and buy a lot or two at once.
These lots are positively on sale for a short time only. Don't wait. An opportunity
like this will not occur again. Lots are all situated on the best of orange land. High
and dry. No swamps or malaria. Three thousand three hundred lots already sold.
The following is a description of the wonderful advantages to the public. The
Belmore Florida Land Company of Florida was legally chartered and organized under
the State laws of Florida. The Company purchased nearly 4,000 acres in Clay County,
and selected the very best and most eligible part for a city, to be known as Belmore
City. Mr. J. J. Treveres, of Jacksonville, one of the best surveyors in the State, laid it
off into lots 40x100 feet, which are now placed on the market at FIVE DOLLARS each,
with a view to interest Northern influence and energy, and procure a varied ownership.
The Company reserves certain portions, but the residue is thrown open to buyers at
the nominal sum of $5 for each separate lot. Every lot sold will enhance the value,
and it is no idle boast to say that the City of Belmore will have several thousand in-
habitants inside of two years. It is surrounded by magnificent pine forests, and the
odor of the balsam from the pine has healing in it for consumptives. We offer also for
a short time corner lots on streets and avenues for $10 each. On and after October 1st,
the price of lots will be advanced to $25 and $50 each.
Many settlers from the North and West are coming in, and the whole of this beauti
ful tract will be settled by a prosperous and happy people. *
The Company have tracts of five and ten acres each situated in and around Bel-
more, which they offer to settlers at from $20 to $50 per acre. These lands are all high
rolling pine land, the best for oranges, fruit, and vegetables. If you want a tract of .
this size write us, but first secure a lot in Belmore City. A recent visitor to this loca-
_| __ __U'
30 THE BELMORE FLORIDA LAND COMPANY.
tion, and one who has spent years in Florida, made this statement: "I predict that the
time will come when the entire tract will be one settlement; every inch of ground will
S be covered with the umbrageous and sweet-scented orange groves and tropical fruits e
and vegetables, yielding their owners immense incomes; while the balmy, sunny
climate will bring back health to the pallid cheek of the invalid." But when a person
sees the remarkable advantages which this section offers he will become as enthu-
siastic as those who have seen it.
To the European immigrant who wants a good home, health, and good government,
ample labor and final competency; to the New Englander who dreads those bitter
northeastern winds and the blank pecuniary prospects of home farm life; to the West-
erner who recollects those blasts which sweep down from the Rocky Mountains, and
the burdening grasshopper of autumn; to the Southerner who has grown poorer
annually through the cotton caterpillar; to all these Belmore offers her cheap, fertile
A RIDE ABOUT AN ORANGE PARK.
land, and here in this sunny clime they can, engage in a lucrative business, demanding
no great exhaustive labor, and here they will soon acquire health, wealth, and happi-
In the way of transportation facilities Belmore City is already well taken care of.
The great Trunk Line, "Gem City Route," Jacksonville & Key West Railway, direct to
Green Cove Springs, from there ten miles to Sharon by Green Cove Springs & Melrose
Railroad, and "our road" or conveyance three miles to Blmore.
CLIMATE AND HEALTH.-The climate of this section is the most beautiful on the
globe, surpassing Italy. Cool, balmy, delightful breezes are constantly blowing from
the Atlantic, the Gulf, and the pine lands. The thermometer in mid-summer rarely
S goes above 900, and in winter ranges between 500 and 700, with no ice, no frost, and no
snow. No sunstrokes ever occur in summer, and at night pleasant and refreshing
sleep can always be found. No sickness, so doctors do not get rich. No malignant
. fevers, as there are no rivers. This immediate region is well adapted for a summer and
a winter resort.
THE BELMORE FLORIDA LAND COMPANY. 31
S The mild climate makes an expensive house unnecessary; fuel is to be had for the
expense only of gathering it, and thus far the necessity has not arisen for expenditures
that in the city resident's expense account book should properly appear as "paid for
keeping up appearances."
Already over 3,400 lots have been sold, and tIo-thirds of the purchaser.,s ;ignify their
intention of building in Belmore.
The land in and around Belmore is the best in the State for orange growing. There
is already $8,000,000 invested in orange groves in the State, and the field is open for
the profitable employment of $50,000,000 more. Belmore is only thirty hours' ride from
New York. For the capital, results have shown that there is not at present any pursuit,
where tilling the ground is involved, that will yield larger cash returns than oranges.
How ORANGE GROVES PAY.-The Spear grove, situated near Sanford, in Orange
County, Florida, contains six acres of 550 trees, which in 1883, produced 1,800 oranges
each, and netted the owner $2,000 per acre, and the present owner says that the annual
average of the 550 trees will be about 1,000 each. Just opposite this wonderful Spear
grove is another, containing three acres, which, though a young grove, has given 2,300
boxes of oranges a year. Two miles west of Belmore City there is a small clearing,
owned by Aaron Geiger. This man has several very thrifty trees, two of them, the past
season, yielding over 10,000 oranges each.
These few items are only cited to show what is being done in Florida by orange
growers. There are thousands of men, and women, too, who have fine groves that are
doing as well as those we have mentioned. The Harris grove, near Ocalla, which, by
the wvay, is only ten years old, paid its owner a net profit this season of nearly seventy-
two thousand dollars.
The lands in this section are the most productive known. All the early vegetables
are served, commencing in February, and it is wonderful how the soil responds to
practical cultivation. It is of a dark, sandy character, and ten minutes after a rain no
water remains on the surface-the soil absorbing it all. Three crops can be taken off
within the year. There is produced cotton, corn, rice, oats, sugar-cane, with vege-
tables of all kinds and of mammoth size, together with peaches, grapes, plurps, melons,
pomegranates, bananas, figs, oranges, lemons, guava, Japanese plums, Le Conte pears,
olives, and all fruits and flowers belonging to a semi-tropical climate.
Belmore City, therefore, is a good investment, and never before has there been
such an opportunity to secure lots in a place possessing such wonderful advantages and
with a certainty of a great rise in values. Every lot has a shade tree thereon, either
pine, oak, magnolia or bay, and there is no difference, as the lots are all alike, and
situated on high and level ground. Lots in Sharon, only three miles distant, com-
mand from $75 to $100. Lumber can be had at from $5 to $12 per M.
Buy a lot for each of your children. It will prove a good investment. There are
only a certain number to be sold, and that ends all that can be had, By forming clubs,
parties in each town can secure lots together.
The merchant, professional man, mechanic, clerk, laboring man, and, in fact, every
person, male or female, will find this an opportunity rarely offered to invest a small
sum which is very likely to become a great one in a little while. Our object in putting
the price of these lots so low is to secure a wide and diversified ownership, satisfied
that the enhanced value of such as are reserved by the Company will fully compen-
The Company has donated the grounds for schools and churches of all denomina-
tions, as they are desirous of affording perfect facilities in this respect. The attention
of the entire North has been attracted to Florida as a new country, well fitted for enter-
prise, energy, and push to succeed; hence Belmore City is offered as possessing much
that can be profitably turned to the advantage of lot owners in the near future. We *
especially recommend this investment to ladies.
32 THE BELMORE FLORIDA LAND COMPANY.
THE BELMORE FLORIDA LAND COMPANY reserve the full and exclusive right to use
the STREETS and AVENUES now or hereafter to be laid off on the lands of said Company
S for the following purposes, viz.: Street railroad rights of way, water works, water
pipes, gas works and gas pipes, street lamps, electric and other lights. Telegraph and
No IMPROVEMENTS need be made on any lot or lots bought until the buyer gets
ready to do so. The deed will hold just as solid and good as if you went to work and
erected a house thereon. The title to the property is perfect, and all purchasers may be
absolutely sure of a true warranty deed.
TAXES.-The rate of taxation in Belmore is very low, and Clay County is entirely
out of debt. The assessors have been on for this year, and no taxes will be assessed
until next April. The rate of taxation is about 11 mills on the dollar, or from three to
five cents on a lot.
GOOD WATER can be obtained from wells which only have to be dug to a depth of
ten to fifteen feet.
A PLAT of the city, showing where your lot is located, will be sent to each pur-
chaser. These plats are lithographed and will be furnished free. Correspondence
Every lady, boy, and girl should say that they own real estate, and should at once
buy one or two lots. It will prove a good and safe investment.
I have personally examined the location of Belmore City and the entire tract purchased
by the Belmore Land Company, and know the above statements are true. I am personally
acquainted with Mr. Plummer, and know that every person will get a true deed of any
lands or lots they may buy of his Company.-W. V. R. Powis, Pubr. the FARM, FIELD
REFERENCES.-S. A. Kean & Company, Bankers, Chicago; C. H. Fuller, Adver-
tising Agent, Chicago; Chicago Paper Company, Chicago; General references, J. J.
Treveres, Jacksonville, Fla.; A. M. Beck, Esq., Jacksonville, Fla.; A. Herbert Willes,
Esq., 163 Grand street, Jersey City, N. J.; H. N. Hovey, Esq., Muskegon, Mich.; Hon.
P. K. Millay, Bowdoinham, Maine; C. F. Linscott, Esq., Lena, Custer Co., Neb.
This is your opportunity. Send Money Order, or Registered Letter with $5 or $10,
and receive by return mail a Warranty Deed. Address Principal Office, Chicago.
J. H. PLUMMER, Pres. Belmore Florida Land Company,
6O e '70 ZDear born. Sat., Cla.io~go, Ill
Or 50 W. Bay St., Jacksonville, Fla.
Or Belmore City, Fla.
J. H. PLUMMER, Prest., Chicago, Ill. i E. S. BENSON, Sec'y, Chicago, Ill.
REV. GEO. PLUMMER, Lisbon Falls, Me. I DAVID H. ANDERSON, Elgin, Ill.
P. T. BARRY, Englewood, Ill.
-'? -~';ij~i~i~iC~;;L~*d~~~LLu, ~ ,- I _ __ __ _~~_~_ ,.,i_.ii., ~i~-~ ~~~_ __ ~_~~~ ____.,"
How to Reach Florida From the West.
Starting at CHICAGO we take the old and reliable KANKAKEE LINE, which con-
nects at CINCINNATI in the SAME DEPOT with the well known and popular
This road runs through the famous blue grass region of Kentucky, the most beau-
tiful section of this State, and the following prominent cities: Georgetown, Lexington,
Danville, Somerset and Chattanooga. At the latter city we have choice of two roads.
One route is via the East Tennessee, Virginia & Georgia Railway, passing through
Rome, Atlanta, Macon and Jessup, connecting at Jessup with the Savannah, Florida &
Western for Jacksonville, passing through the great cotton district of Tennessee and
THE SECOND is via Western & Atlantic, Central of Georgia, Brunswick & Western,
through Atlanta, Macon, Albany and Waycross, connecting there with the Savannah,
Florida & Western for Jacksonville. This is a favorite route with many tourists and
From Jacksonville we take the Jacksonville, Tampa & Key West Railway, to Green
Cove Springs, a beautiful ride along the banks of the great St. Johns River of only
thirty miles, which connects with the Green Cove Springs & Melrose Railway, thence to
Through sleeping cars are run from Cincinnati direct to Jacksonville, prompt con-
nections are made and no delays experienced.. For passenger rates, either single trip
or excursion, address
MR. J. C. TUCKER,
General Northwestern Passenger Agent.
U 121 RANDOLPH STREET, CHICAGO, ILL. I