Daytona "The Prettiest resort in the world" (349)
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Title: Daytona "The Prettiest resort in the world" (349)
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Language: English
Manufacturer: The Record Company
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Source Institution: University of Florida
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7/e "Prettiesit resort in the World


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Beautiful Homes Nestling Among Fragrant Shrubs and Flowers Planted by Nature Herself

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"TAe 'Prettiest Resort in the lVorld"

WHEN the stranger has seen Daytona's
beautiful, well-paved streets, with wide
parkages deeply shaded with moss-
dr ed oaks, bordered with towering palms and
stately palmettos, set off by tall pines, enhanced
Sby camphor, bay and umbrella trees and lined
with handsome homes; has viewed these homes
in their setting of flowers and tropical verdure,
has gazed upon the waters of the Halifax River,
spreading out almost a mile wide in front of the
city, he will be impressed by the truth of the
claim that Daytona is the prettiest resort in the
Geographically located at a point one-third
the way between Jacksonville and Miami, less
than thirty-six hours from New York, it has be-
come the permanent home of 7,500 people and
the winter resort of more than four times that

number from the North, East and West. There
is no wonder that they come to this beauty spot
to escape the rigors, unpleasantness and suffer-
ings of the winters of the North. People find it
desirable to live on this pivotal point which in-
sures easy accessibility to all parts of Florida.
Adequate hotel facilities, splendid garage and
automobile service invite motorists to sojourn
here before resuming their journey. Weather
conditions are ideal. Daytona embraces the
charms of the near subtropics, where you find a
delightful, warm winter climate and surprisingly
cool summer. It is generally conceded that the
winters in Florida are mild and pleasant, but
the most difficult thing for the Northerner to
believe is that our summers are not unbearable
and disagreeable. The fact that Daytona is situ-
ated one mile from the Atlantic Ocean should


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be sufficient evidence that cooling breezes must
be a regular thing, but many who are prone to
judge Florida's summer temperature from a
distance are not familiar with the equalizing
effect of air currents from such bodies of water
as the Atlantic and Gulf. Regardless of any
opinions or ideas to the contrary, the summers
in Florida are on the whole more pleasant and
comfortable than any section in the North.
Following is the table of climatological data,
averaged for the years of




1919 69 87 38
1920 69 93 41
1921 71 .89 36
Daytona is distinctly a city of beautiful
homes. The surroundings given the city by na-
ture seem to have been an inspiration to the

architect and builder. Villas which may have
been suggested by Italy's artistic conceptions,
bungalows and cottages fashioned and modeled
after the owner's ideas of comfort and conven-
ience, and substantial and pretentious, are set
back from the street among grassy lawns, half-
hidden by miniature forests of oaks and pal-
mettos. Accommodations may be secured in
Daytona to suit the most exacting. Cottages
and homes of all sizes may be bought and rented
reasonably. Elegant apartments may be secured
by those desiring exclusiveness, while any num-
ber of smaller apartments consisting of two and
three rooms are to be obtained at very reason-
able rates. In order that the prospective visitor
may have in hand authentic advance informa-
tion bearing on the housing conditions of the
city, Daytona through its efficient Chamber of
Commerce is able to serve the people by furnish-

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Glimpses of Daytona's Business Section
Glimpses of Daytona's Business Section

7Xe'v ..

ing listings of available property for rent through
its reliable realty board.
The home feature of Daytona life is reflect-
ed in its hotels, more than half a hundred of
them, large and small, welcoming the traveler
and making him feel at home. There is in their
hospitable accommodations and arrangements
the lack of stiff formality which seems to belong
in resorts of extreme fashion and limitless
wealth. Daytona includes among her winter
residents many men and families of great wealth;
it has many of more moderate, yet ample means,
whose coming each year marks the beginning
of a delightful social season. The proprietors
and managers are ever awake for the social
interests of their guests, and one can not long
remain a stranger in Daytona, for he is sure
to find congenial comradeship andwhole-souled
companionship here, which adds the personal

home-touch to the sojourn of the one who tem-
porarily joins the family circle. Restaurants
and cafeterias afford the best that the markets
can produce at very desirable rates. Shore din-
ner, sea foods, tropical and citrus fruits and
winter vegetables may be had throughout the
Daytona is one of the healthiest cities exist-
ing, situated as it is on a ridge some distance
above sea level. The winds from the Atlantic
Ocean give us a salt-laden, ozone-saturated
atmosphere to which is added the health-giving
qualities of the delightful odor of pine. During
the past year, the intensive employment of
modern sanitary measures has placed Daytona
among the foremost health centers of Florida.
The drinking water that comes from pure ar-
tesian wells is, according to analysis made by
the Florida State Board of Health quoted below,

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Glimpses of Daytona's Business Section-
Glimpses of Daytona's Business Section

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.DAYTO0NA4e-.P-edies5/res o2-1 in in"-e 4/rU al

the best that can be found in the country. Day-
tona is one of the four cities of the State having
a supply of pure soft water.

All results expressed in parts per million and
grains per gallon:
Parts Grains
per million per gallon
Total solids . . . 320.00 18.700
Mineral residue . .. 130.00 7.600
Volatile residue . . 190.00 11.100
Carbonates . . . 58.00 3.400
Bicarbonates (temporary) . 17.00 0.990
Alkalinity as CaCos (hardness) 75.00 4.400
Sulphates . . . 0.00 0.000
Iron . . . 0.25 0.015
Calcium . . . 190.00 11.100
Magnesium . . .. 37.20 2.200
Chlorine. . . . 84.50 4.900
Daytona is the fisherman's paradise. He may
choose between the open of the ocean, with its
opportunities for excellent battles with mon-

sters of the finny tribe, or the quiet waters of
the Halifax, Tomoka, Mosquito Inlet, Spruce
Creek, where the games of salt- and fresh-
water fish abound. In season he may select the
particular variety of piscatorial game he desires,
he may try his hand and skill with the lordly
tarpon; then there are other varieties of bass,
sea trout, blue fish, snapper, jewfish, drum,
whiting, sailor's choice, sheepshead and many
others waiting the angler's bait and line. The
distances to these fishing places are right at
hand, nearby or farther away, as the angler may
choose. With the city of Daytona perched on
the bank of the broad Halifax it is but a few
steps to the bridges, the docks and shady nooks
along the river's bank. For the anglers who pre-
fer the varieties of fish to be found in fresh
water, a boat ride up the Halifax to the Tomoka
brings them to the most beautiful of all Flor-

Each of the Religious Denominations Has a Strong Organization in Daytona

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ida rivers, where the fresh-water fishing is ex-
cellent and among the most tropical surround-
ings imaginable, or a short trip to the south
brings them to Spruce Creek, one of the favorite
fishing streams.
For the hunter the woods and fields furnish
plenty of game, and it is but a short distance
from Daytona to the natural haunts of the
squirrel and quail. A little farther into the
woods will bring the man who is looking for
larger game into the haunts of deer, wild turkey,
coon and opossum.
Many people from the North who come here
to enjoy the bright sunshine and outdoor life
during the winter season, make the trip in their
yachts, following the sea coast from the north-
ern coast cities, and there are many yachts
anchored at the Yacht Club. The Halifax River
is part of the great inland waterway which ex-

ii B N V I. I

tends along the East Coast from Jacksonville to
Miami, almost four hundred miles, and numer-
ous streams discharge into it, adding other hun-
dreds of miles for cruising. The weather is fine
for cruising all season and the inland route
furnishes a safe course at all times for large and
small yachts.
Florida has become the paradise for not only
travelers by rail but for the great army of auto-
mobile tourists who delight to take plenty of
time in their travels and take pleasure in seek-
ing the unusual and interesting spots. Motor-
ing has always been in favor inDaytona and the
roads of this locality are famous for their excel-
lence and attractiveness. The famous Daytona-
New Smyrna drive, the Ormond road and in-
numerable spur roads that are improved to a
high degree take the touristthrough dense, semi-
tropical jungles of stately palms and massive

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DAYTONLVAK/AXe 4Dreziieszi esor in Ah7ckd aold
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oaks, hanging with Spanish moss that form a
perfect picture of paradise.
The Daytona Golf and Country Club is one
of the chief interests of Daytona. It is located
on South Ridgewood avenue, about fifteen
minutes from the heart of the city, and promises
to be one of the sportiest eighteen-hole courses
in the State. Daytona golf links are kept in ex-
cellent condition and are open for play the year
round. Captain Charles Clark, one of the finest
English professionals obtainable, is in charge of
the course. A fine eighteen-hole course is also
located in Seabreeze, being maintained by the
management of the Clarendon Hotel. The prin-
cipal hotels provide ample facilities for those
who find tennis a pleasure.
Casino Burgoyne is the gay center of music
and social life. A fine, new bowling-on-the-
green equipment has been installed in Burgoyne

Park which is often a scene of many an interest-
ing game of checkers, chess, quoits, croquet,
shuffleboard, and the wide verandas and por-
ticos overlooking the Halifax River, provided
with chairs and settees, afford a quiet sport for
perfect rest.
Surf-bathing is enjoyed by people at Daytona
at all seasons of the year and the crowds of
bathers on the beach present scenes of pleasing
gayety practically every day in the year. The
gradual slope of the beach makes this one of
the finest places for surf-bathing to be found on
any coast, and the fact that the temperature of
the water remains practically the same all the
time makes this sport as enjoyable in the winter
months as during the summer. The changing
tides make no difference in the bathing here, the
beach being the same at high or low tide.
On the Plaza, in front of Casino Burgoyne, a

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n on te W F to Ba- A i a D- So Wt a Ro a
Scenes on the World's Famous Daytona Beach-All in a Day's Sport With a Rod and Reel

twenty-piece band composed of well-known
artists from the North and under the able lead-
ership of Mr. Albert Sincer, of the Detroit School
of Music, plays concerts twice daily during the
winter season and semiweekly during the sum-
mer months.
The fraternal orders are well represented.
The Masons have their own temple and the Elks
have a splendid clubhouse. The local Council
of the Knights of Columbus is well represented.
The Palmetto Club, a branch of the Federation
of Women's Clubs, and the Business and Pro-
fessional Women's Club take active interest in
all local, State and national questions and activ-
ities. The Rotary and Kiwanis clubs are factors
in every wide-awake movement. The Daytona
Motor Club, with headquarters at the offices of
the Chamber of Commerce, is a live organiza-
tion of men and women working together for

the construction and maintenance of good roads
and equitable legislation for the motorists. The
Russell C. Warner Post of the American Legion
have comfortable quarters.
Along educational lines Daytona has reason
to be proud of her showing. Daytona has one
high school and two grammar school buildings.
The public school faculty is composed of com-
petent and experienced instructors. In addition
to the public schools, Daytona has two high-
grade private schools, and the Mixon's School
of Shorthand, splendidly equipped, is open to
those who are preparing themselves for com-
mercial life.
Daytona has a splendid library which is con-
stantly kept up-to-date by the addition of the
latest books and periodicals.
Churches of the following denominations are
represented: First Congregational Church,

S a n i i r t .y.b Ha ,a t W

Sport and Entertainment in Variety to be Had at Daytona's Wonderful Beach

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SDAYTONA-7A7)'e I-eziesi19esozi in i~e'VorUl
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First Baptist, Methodist Episcopal, St. Mary's
Episcopal, St. Paul's Roman Catholic, First
Church of Christ (Scientist), Christian Church,
Seventh Day Adventist. Especial attention is
given in the various churches to the Sunday-
school departments, and well-informed and en-
thusiastic teachers have charge of the various
Our banking institutions, in their manage-
ment and financial reports, demonstrate the
" rock-bottom security and prosperity of Day-
tona. The combined resources of the Merchants
and First National Bank amount to $3,938,-
537.15, with whom the Daytona folk have on
deposit $3,585,I14.16, which deposits have in-
creased ten times in the last ten years.
The greatest attraction in all Florida, indeed
in the entire South, is the great Southern Forum
and Chautauqua, with a three-months program

in the Peabody Auditorium, the largest audi-
torium in the South. The Forum and Assembly
is affiliated with Chautauqua, N. Y., and Wi-
nona Lake, Indiana Assembly, and our winter
program includes the best talent available in
The Open Forum, which meets every Sunday
afternoon during the winter season, is the larg-
est Forum in America, and the most famous
platform in the South. The world's greatest
speakers are on this winter's program and all
addresses are followed by an open discussion.
The Assembly course will this year include
some of the greatest artists before the public,
and the best of Chautauqua attractions. The
big auditorium is a hive of refined entertain-
ment and culture.
Spend one winter with us, and you'll winter
with us forever; we have everything any other

Dixie Highway Passes Through Daytona
Di x .ie -.Hiha pas ses .Tr .a t .
Dixie Highway Passes Through Daytona


place has and The Florida Forum and Assembly.
And what a beach! Five hundred feet wide at
low tide, sloping so gently toward the water that
it looks almost a plain, sand so hard-packedthat
the wheels of the flying automobile would leave
no trace but for the weight that drives the mois-
ture from below. There is no place like it for
pleasure driving, no race course equal to it for
the annual races where world's records have
been made by De Palma, Milton, Goodspeed,
and Haughdahl and other demons of the road.
Haughdahl may have found pleasure in mak-
ing three miles in one minute on the hard sands
of the 25-mile beach, but thousands of machine
owners who are not speed maniacs find pleasure
far greater in driving a machine where it is per-
fectly safe to let both hands drop for a moment
from the steering wheel.
The beach is not all for the man in a machine.

The pedestrian thinks it is for him, the bather is
sure it is made for the sport he seeks, and the
man or woman with the golf club feels he or she
owns this fairway.
On going down the Beach toward the Mos-
quito Inlet Light, one will have abundant op-
portunity to see many kinds of semitropical
birds in appropriate settings. Almost at his feet
are the beach runners, whose movements are
too rapid for analysis. Over the breaking waves
hovers the flamingo, at times thrusting his head
beneath the surface and bringing up a fish which
he proposes to gulp down with all speed. But
the speedier gull is on the watch, and, with neat-
ness and dispatch, robs the flamingo of his prey,
frequently putting his bill into the mouth of the
luckless fisherman and taking the morsel from
his throat.
The vast possibility of the outlying territory


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Beauwiiul Clubhouse of ihe
lndeprndenl Order of E I ke

Palmetro Club-Branch of Ihe
Federation of Vomen' Club,

Halifax River Yacht Club

DPAYTONAVA-5ejeizie,51,1esorn,7, #6rlI:

as agricultural land, especially that portion ly-
ing within the Halifax Drainage District, can
be realized when one considers that this canal
now being dug will make available more than
6,600 acres of the best land to be found in the
State, barring none.
Starting near Port Orange, the canal goes in
a westerly direction for some three-quarters of
a mile and then runs directly north to near
Ormond. The lands thus drained, if divided in-
to fifty-acre farms, will make more than Ivo
tracts of land available for cultivation, well able
to produce record crops of staple necessities
such as beans, potatoes, celery, also corn and
hay. Citrus groves set out on this land should
produce crops of unequaled proportions, for the
soil, the drainage and the weather conditions
are all that can be desired.
A heavy black soil, underlaid with clay, marl,

lime and finally coquina rock, has proven by
analysis to be ideal for any kind of trucking,
and the prediction is made without fear of con-
tradiction that this farm belt in a few years time
will produce enough to feed the entire city and
part of the suburbs.
Dairy products in sufficient quantities are
received daily and no shortage of good, fresh,
regularly inspected milk is experienced by the
visitors and residents alike. All-year-round
grazing on fenced-in pastures and woodlands
give the cows ample feeding grounds and do not
necessitate the use of silage as in the North.
Cows are tested regularly for tuberculosis,
new blood being constantly added, and the rais-
ing of dairy cattle will soon assume large pro-
portions. The native cow and steer is giving way
to the better grade of beef and dairy type, while
the old-time razorback hog is only a curiosity
for the visitors.

The Subject of Good Roads Is Never Lost Sight of By Our Citizens

7,ere#ijestesort ine`rAd-DAYTONA If

1 i_ ii . 1 i n- -2 A L .

This compilation of pictures and text is in-
tended to make plain to the reader what Day-
tona is from a physical point of view and what
the city and surrounding communities have to
offer the home-builder, investor, merchant,
health-seeker and tourist.
Additional copies of this booklet will be
furnished upon request.


'Daytona Chamber of Commerce


Hotels Recommended by the Daytona
Chamber of Commerce


Cap'y Plan Minimum Rate

Manager's Name

Adirondack.................... 85 A On application... Sperry & Cunningham
Austin ...........................135 E On application....Horne & Allen
Bretton Inn
(Ormond Beach).........125 A $5.00............... James P. Vining
Cedars............................. 30 A On application....Mrs. Wm. Jackson
City Hotel....- ................ 30 E $1.50................ P. Daniels
Clarendon (Seabreeze)...300 A On application....C. J. Root
Colonial......--................. 45 E $1.50.................. R. F. Gibbins
Dunham-................... 75A&E$3.50............... ..W. S. Dunham
Hamilton........................ 70 A $4.00................ Mrs. I. M. Mabbette
Islington ....................... 60 A $5.00...................Mrs. J. B. Parkinson
Ivy Inn........................ 65 A $5.00.................W W Foltz
Ivy Lane Hotel.......... 75 A $5.00 ..................A. C. Johnson
La Gloria Villa.......... 20 A $2.00..--...............Mrs. Laura Mullen
La Vergne.................... 66 E $2.00...................Frank J. Nelson
Lyndhurst...... .......... 35 A $3.50. .............R. W. Ball
Magnolia........................ 50 E $1.50..................H. E. W hitsett
Maryland........................ 70 E $1.50....... ........T. B. Stout
Morgan......................135 A On application....W. D. Hunt
New Elmhurst.......... --- 75 A $3.50........... Mrs. Sophia Kallenberg
New Gables................... 90 A $5.00.................J. Will Yon
Oaks -----.................... 75 A $4.50....-............. G. B. Hayward
Orange Villa................. 75 A $4.00...................R. E. Fleming
Osborne........................ 70 E $1.50...................Joseph Osborne
Parkinson.................. 45 A $4.00................. C. E. Blackwell
Pines....................-....... 50 A On application....
Poinsettia...................... 40 A On application..
Prince George...............150 A On application... W. W. Hilyard & Son
Prospect...................-... 40 A On application...Mrs. Sarah H. Percy
Ridgewood...........--.......--250 A $6.00.......-.........E. P. Woodbury
Seville ........................... 60 A On application .Mrs. N. M. Purdy
Tourist................ --.. 75 E $12.00 per week..D. H. Bennett
Troy......................... 100 A $3.50...............Mrs. Mary Troy
Van Dorn.................... 50 E On application... Wilson Drake
Virginia Villa..............- 40 A $2.50..--.....--........Mrs. Marion Knappe
Williams......................250 E On application...T. F. Williams
Windsor ........................ 60 A On application...J. S. Stewart

That This Section Is Adapted to the Citrus, Vgetable and Dairy Industries Is Clearly Evident

Printed by the Record Compa y, St. Augustine, Floride

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