AD. V I
95otgqL Sd.- Wwaok
CIVIL STRUCTURAL MECHANICAL ELECTRICAL
4 --i GIJF NT' BiT.ilLDirG
.'.ET P- L.' EE-CH FLOCI C-
.[ E O&OTGAGE 6-4E-S SSOC-.110-
4" %ElD 1- rOOTCAGE
%EIT 11- 01-C4 Z 'rGQ1OA
Nowhere in oil the world will you find
such beautiful landscaping os in Palm
while you are absent.
Complete stock of tropical trees and
AdL/fLdXt p t Co. gZ*.
Sixty Acres of Exotic Beauty
General Office & Nurseries
1100 Southern Blvd. West Palm Beach
"Landscaping of r, - -
PALM BEACH CIAMIER of COMMERCE
Der M -1 r.
i'rt-st-,a ya ac ':h Pr 7 car
Irqaity ra'riirdg rln ee.
are tavtrn this -ea ,s acqljrt.-
Ing wilt che waeri.J u a t-il-
ties arn-r, sale j3), here.
Ma; se uarp- 7-a Ca- sortc belt
co.atedar Pi. te r,m -- r-it r. nl as
t.e sWithe fr ,1e-' aIatre i-mre a.
iram a tiasesiE3 -rt -r diew --
rat r a Iarln-3 rialisy 6s3 -i.
A -tr11si 8saits 7.a[
hera ii sere y3- ant tae i s c70-la
it r.y cci p aadi-e L: 6aaCa Yt-
jta: with o a ms-irirtle rn&.
Lilt ite, Rls 1.ir.
(WOWHERE in all the world is there anything to re.
a-mble the inimitable exclusivemess of Palm Beach. Cross.
ing the glittering waters of Lake Worth to the center of the
island where rows of stately white palms form Royal Porn-
cmma WayI isi to anter~into la paradise ofquie:t, dignified,
pln fra aih adsaig rgrm oloin i
S Beach. They respect its constant beauty, its
Palm Beac'' r i i ii i .
,~~~ , .
, , ,
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-1111 aidyf *
To drive through the sg-rem of P.I. Beach is to find enchanting
beauty everywhere. Photograph top, above, is vie, of County Road
looking North Ir m M,,enorial Founteitt. County Road is a sister to
Worth 4ors.e, hawsing many wonderful shops. Lower Photograph
depicts beat harbor along South Lake Drive.
(I I II
C.~ '* '; ,
jodes, bro~es, Md CeromiCj COm-
.... . II
WORTH A 4 mcn
World's Most Fabulous Shopping Street
-s estaled, cummed he Lombn
Guilds "'Pre-canimently craftsmen and
dealers vvi m -ught and sold butt
they with the like merchandise
of others produced."
Old I' laII ~llitY,
A charming, fl .
-I -n C.
th "uets mrcanieth Aera s heM str f erm .ia, n
trduin t te oldth nwomrso fsho dicoerdorcratd
By Douc111- s 1 1RIE
JJZL Lie ef CAeaium ~OkmiqJ
qauit.e piec- b% Irue rall -men ..I ih-
I hop new Is thr -irpe-t h-.uS- or.,
-,f \merica"' I[.p dr,:- de.,in.-r. Datid
Jerome Field. f..rnlier\ of Ar,,na. a. hoi
ha- ach;e,,d it-lnaris re-...rIlor, f,,r
hi- unique and -mart -rit (,l r,-wr
sear. Noi,hd Ir ti a. n yu nensi. ,, hit
fabrti- Jerome utilh,- .--lnh the fneSt
.f imp,,rted raleral- ,,nlt do.-
20S HOPPIN( IN PALM BEACH i an
eXciing experience. for herr. o.n one
of the most lanout 'rreeL in the %i,.rld
of fashion, is not only the original
model, but a creraion &peliilrall\ lie-
,sgned for iou!
In the photograph. left. lew'ielrr are
i.mompoiing a new diam..nd platinum
necklace, working from an original de-
ig-n. fr.-,rI jeweld selected Ib the i ult-
mer Thi- necklace %ill be -x-luiise
Io that particular perrnil and .an nedrr
be duplicated. Diam-ondr. rub;e. em-
eraldl. the mual prei;ou o. a ll jI|C.el.
are aj-hioned rlpht in the-- Ui-nrth A\e-
nue Ahop- inio individual rreahin., ex
Ro.al DInnrr Service of Georglan Sller made in
1607t11 by Paul Slrr,. tIhe adding gift al Han
Ma.ilv Queen Victoria to her daughter, The Prin-
le a Beata rli Set recenllty mid Inlacl by pioml.
nerl Worth Aelnuer hop or tabulous price
he det t,- net,culI,u atnstn,, i... h. i
(dalrii -. Iui he deiignr hi owun prin -
Iher. prantn ihrn himself through a hdnd
screenmg process. Another shop looms
the gold or silver cloth used in an eve-
ning skirt, still another introduces bright
color into a gentleman's wardrobe.
Thus, in these shops as in others of
equal fame and calibre Saks Fifth
Avenue, Hattie Carnegie, Peck & Peck,
Charvet et Fils, Inc., Schur, Cartiers,
Sulka, I. Miller, Van Cleef & Arpels -
originality, exclusive models, specific
design comprise the code by which they
constantly cater to a most discriminating
P.LM BEACH IS BEAUTIFIED bf the fact
that c11 homes are custom.made .ehelher thev
coji $20 000: or $300.000 AIch.ect. are oa
numerous here as builders are ,n most owns
The Qualt~ buldjrs of the area apprec-ale -ell
designed homes not only from the retale salue
t-u from the re.pect the1 ho.e for the h.gh
&tandords of the Fast ah.ch ho.e made Palm
A .de torlel, of dcs.gn .I acceDlable In
Palm Beach lodo, at mtor rttle; of arCheclure
are adaptable to the Irop.cal setting of palm
rrees and muIr.-colored skies No one st le
domanotes In fart the sert un queness of the
low Is anrhbuted to The vorlacor.s ,n arch.-
tecTural desgn from colonial to conlemporatr
Adapted to outdoor I..ng the modern classic
house Token from the Greek kep-al and Re-
genc, trle of the poar ImprtF-es one awlh the
Tlpicnl tanopi .n)zIie le edrz..ni oizr garag aub
-.aYIllezrfdd halconi .)n Ink~side.
Greek Revival and Regency style. Bow windows at bedrooms admit south-
easterly breezes through glass jalousied windows and flanking doors. Photo-
graph below depicts main hall from dining room in more elaborate home.
a-gnt.Ed rel.r.emer t Palm Beach The entrance fcade.e ut iu .",omal .na
..mlltej .erl ,n ol Closi.C arcl.lreCture here.r, the 'l.ng .ide or [he de .Frk
ihe .e- -.3.e. E rnr. oudOr lite Conmpleie D .ac. .. ol1s.ned b, ball and
landscaping carefully contemplated before construction commences. Many have
sunken gardens or swimming pools on this side of the house. Equipped with charcoal
stove, refrigerator and bar, the dressing house for the pool is thus sufficient unto
itself and guests may easily spend the entire day sunning and lounging completely
Dining rooms are often omitted from the Florida mode of living and have, instead,
a loggia (see photos) as large as practical substituted. One end of the loggia is
used for dining while the opposite end is arranged for informal seating groups with
a concealed bar often built into the wall. The loggia is generally separated from
the living room by large plate glass sliding doors. By sliding these doors back into
wall pockets, one creates wonderful circulating areas and gains more usable square
foot floor space area for entertaining.
The British Colonial house, with guest house often added on next lot for future
real estate investment (see photo), is predominate in Palm Beach and is easily
identified by a second story balcony spread across the entire width of the house.
A f-w y- .r .-X eey-
hes.-. D-i,,g the lost
_ fe ho'.er o .Pid
ch-ge he, "'k." Piece.
Architeco, i. Pal ec
fird I etnubr of
theii di- _wot -n
-iualy the owe'ssito
ThLOVE TEMPud style has pro edadptbe
at the tropics in It imple rm and mas
sive sturdine,. Concmte block in con.truc-
tion with cement shin,,les, t well endures
cli-otic condtlns even if buit .. .ean
fo.t prope.n. Sirfas, in pbe.asnce is
me Nasau type eoonil hou. Old brick
gives an interesting textured effect to the
colonial home. It oftens Greek Rival
LOVE TEMPLE at home o- prominent
Palm Beach resident s often used as
a backgroud for fashions bcaue of
its unusual setting against the ocean
and palm trees.
h.... f-d i. P.lm ...h. I, g,,,,,], -t PI B ..h ho- w -, bf c
- .d i-, ..... .. fl. ,g. Gl- i.. .. ed d i, gp 8 P P.,
i N P f 1, ith- bpt .pti, pie- ft.p p
p.--dp. pith p -bip ti hp lin -p d p p dit ,ilg -it p .pptit ptPd
Thh ,,.d mdoy i, Ily from t fo ,I y Wgp hp pf ypPrdPy ,pd i
!,le.mr eooia od!,, hm,, hich C-n b' 7aily lli-ilind with ,
t -. od inhh.-nt g-d ... osilt
OIN INTEGRAL par of Palm Bedh is itsoxhlaiw club
Pri-toe clubs in P.I. Beach offer to their
members the ultimate in appointments and in
activities superb golf cour-e, tennis, beauti.
ri f r -I-
ship. .. . ~- Ia. `
TheSoiet o th Fur rm supoteden
T Society ol the Four Arts, upre n
BUrILER bPO LUL'riR C0r.FAIrl
FLURl Grd C'OuCH
LrIHAIfrT .r. Piorr
LOGArI MOORE nj SHIIK
PAL" BEACH wOODWCORKS
ilr Ki MANSCkEN ,O
FIrPtEA nKATE bIt L CORFORATION
KELSEY CITY LANDSCAPING
& Nurseries Company, Inc.
LANDSCAPE DESIGNERS and CONTRACTORS
SAMUEL J, BLAKELY, President JAMES D. BLAKELY, Vce-President
Royl Palm Way Phone 2-4365 Palm B-C
Locally Owned . Locally Managed . Diversified Control
ANK of PALM BEACH and TRUST COMPANY
The Palm Beaches' newest, most modern bank invites your
personal inspection. Quiet, gracious, never a parking prob-
(OCO,* -3 -,l. EIACH
Palm Beach Pie, csnds 900 feet into the occen.
Infomaol afternoon twa dancing; popular fishing spot oil the far end.
Sho,.., no, er y n wh 't
Sf ,--. 1,
<3 ^ .... 9, ..... .,, 1 , , .. ,
These homes are not necessarily new homes, for there is
1. L I: I-: I-;
1 Ii .
F . .
i- L 11-1. 111
It I I III
I I I I (
I I I
II II I
111 11 1111.
II 11.1 , I
nrlrrllurul rir lul.u br*rlr i. u ul-
-t-r-t ~-t -- --:-F ~- r---- T-~i;--t-
It is a town
~.-.,r..,,. F- tF-c --t i:r-
,i i I Ti
climate, its quiet dignity.
)1 111 1 I II
II I II
II i ii
1.1 11 111-
111 1 II!
I I II -
40 '' AFTS I .C 'f 6
bbsi- rri s FAW~ Ar
IRA L. NeSMITH
i*, .i 1,
JOHN H BIRDSALL
T. Tr :". ;
1. 't eading -7irm-4 I
JJIIWDI C. W(omdt
a i C5 T R ID b A 0K I
E 4L EST 4TE IN'. ESTtAENTS
PAUL T. CARNEY, Inc.
C E i 4 L C 0NT4
A., 11..1, Fa.
b-, ba11 rqu-emet fl, O-eyo- ho buyy, -I est-t
eo-Auk lt t. P.lm Balh Ab.,..t & Till. C..,-,y
M~~ek- f RTibl Abw -d T,11. 1 .... ., B-kld b,
F.1 F.6iiit,. W..d by Y-aLBBf E.,ic H
123 DATURA WIPMT -- .1- 1....41
in Beoutiful Palm Beachl
TYPICAL PRICES -
3 Bedrm Home $29,500
100' Resdentiol Lot 7,000
Smson or Yorly Rentals:
3 Bedroom Home $3,300
2 Bedroom Apt. 2,200
1 Bedroom Apt. 1.600
Efficiency Apt 1,200
RAYMOND F. MAY COMPANY
., E. Ce-, R.o
Palm B..h., Florid.
Offi-es LAKE WORT
WEST PALM BEACH
SCHOOL OF ART
ADULTS & CHILDREN
WEST PALM BEACH
J. R. HIME ELECTRIC
Hotpoint Home Appliances
277 euth Coun Rd, Palm B.ch
here Berech, aduri te
,,, Phipps. Ph... 721.
. . ,
mow--- ~1~ a
(UHET0VNSHIP~rrj A t i
In P alBac thegoenmntblogt
allhe rm an ts of the town d r~and is constantly stretwitinth
conducted a such
Young snowy eg -em
FIRST FEDERAL SAVINGS AND LOAN ASSOCIATION
6I IJULTILL I ICLI FNBI-C K. 1\
I 1 11t1
LOWEST RATES '
FOR PREFERRED RISKS
320 FERNE STREET PHONE 2-3686
y r i l i o r i
ec o, t l st o F
curiuar scheule or te youger enertion
MARVIN M. PARKS
in the Palm Beach Area
PALM BEACH-352 S. County
MAIN OFFICE-109 S. Olive
NORMAN C. SCHMID
361 South Cun Rwd
audr mnci co.
256 Worh AM.nu-
Telephone: : I:;-: .!:; :
Sr. ir MOST potent factors in swaying the decisions of a
,o relocation of his home is the feasibility of conducting
S -a with intelligence, with swiftness, and with the proper
In Palm Beach, the pace of the big city, the policeman's shrill whistle,
the constant whirr of competitive business is all but forgotten, yet the man
of he house is as close t - - .as
three or four-hour non-st . I and
various other intermediate points; there is a direct dial system to New
York, and he has at his fingertips the full facilities of nationally reog-
nized brokerage firms.
There are two banks in Palm Beach-the First National Bank and the
Bank of Palm Beach & Trust Company. These banks perform a unique
service in the lives of Palm Beach residents, for theirs is a service not
normally required of a banking house. In Palm Beach, for instance, if
you plan on closing your home and living in the North during the summer
months, the bank will act as your agent in paying for services required
in caring for your property during your absence, such as yard men or
caretakers; they will pay your light and gas bills, your telephone and
water bills. One of the banks even has a warehouse in which you may
store valuable properties, such as fur coats, paintings, linens, silver, jewelry,
or other items of value. Both banks have very highly developed trust de-
partments, with total combined resources amounting to $55,400,000.00.
These banks are staffed and equipped to handle the affairs of big business
and large estates. They are, in addition, accustomed to dealing with the
unusual in the way of trusts, wills, taxes, as well as performing special
services for foreign royalty, etc.
City taxes are remarkably low, and h
+h. ners m--?- o -t 4 T--e- c
assessed not against the full valuation of
actual value. Land valuation is assesse
The Florida Homestead Exemption La
it exempts $5,000 of the assessed value
property is your legal residence.
ave always been this way due to
-. t- 1 city tax rate
' .- f Florida, it is
your property but at 40% of the
1 at 60% of the actual value.
w naturally tends to curb taxes as
on any property so long as said
EX RESS DIRECT TO YOUR
FUTURE PALM BEACH HOME
DEPOT AND INFORMATION
WOOD & POWELL, Inc.
10 Plaza Building
Palm Beach, Florida
.R. C. WOOD, President
E I). REEE AEtENCY
-PR -L PI. H. IF
P %L %I 111114ij FL% \
414 Third Street, We-t Palm Bach
taxwise, of establishing your domicile in the state
S amounts deducted in various other states and amount
York llinois Ariso CLiaforma Floridn
" u',u, d00 $ 2,200 1,20 $ 2,770 $ 0
750,000 26,300 68,200 24,300 61,770 20,400
1,000,000 42,300 103,200 38,800 86,770 33,200
(Other state iges upon reqgut)
Because property does not depreciate in value in Palm Beach, it can be
sold at almost any time during the life span of its owner or following his
death without any appreciable loss. This fact, combined with the savings
in inheritance taxes in the state of Florida, provide two very powerful
reasons for establishing residence in Palm Beach.
PALM BEACH COUNTY STATISTICS
Statistical facts regarding Palm Beach County are of interest to the
S " 1 1 .- 1 r establishing a home in
I I "i ' -' 1_.. 1 -. differs completely in
make-up from communities immediately adjacent to i, it it s nevertheless,
of he county, 134078, with a trading area of 206,278. Tourst trade in
Florida for 1953 totaled $930,000,000, with Palm Beach County receiving
7% of this volume. County real estate value totaled $90,489,500; agri-
culture netted $68,000,000; retail sales, $187,000,000; construction, $41,
786,538. Banks and Federal Savings & Loan Associations deposits and
shareholder deposits totaled $166,821,714.66, with loans at $61,691,432.19.
Over the past twenty years, growth of the area has been
substantial with a sound economy. This is no boom
area and yearly statistics reflect a steady growth which
holds its level.
Life in Palm Beach for the man of business can open
new vistas of enjoyment for him and for his family;
yet, due to the inexorable ability of the Township to
provide necessary facilities, he can he assured every
hour of the day that his Northern business, his estate,
and his day to day financial affairs are being compe-
IN PALM BEACH $4.000,000
JOHIM H DAYTON
I "ii RO A TI- W ID
* Know your local i
Warehouseman \, :,'*l .
EXCLUSIVE AENT, A1RO MAYFLOWER TRANSIT CO. -- NATION-WIDE FURNITURE MOVERS
1"!S TA.~vl r~ i UI.DE : :
..... ..... .........
. I II
Wakeman Construction Co.
Wakemon Budding, 361-3 So. County Road
PALM BEACH, FLORIDA
Boynton Landscape Co., Inc.
WILLIAM HOBBS C
MEMBER SOUTHERN -.
Hoftl ko'ge Wo-hi.gton -
WEST PALM BEACH
PHONES: 37376 36555
RES. PHONE: 3-9031
J .'mn=, oo ,e
Foh it 0 ".fu
0 1 CRI. T-N
BIRDSALL CONSTRUCTION COMPANY
328 ROYAL PALM WAY
SWIMMING POOLS (KIDNEY SHAPE)
SEAWALLS COMMERCIAL BUILDINGS
AND HEAVY CONSTRUCTION FOUNDATIONS
MYRON APPROVED FHA MORTGAGE
W IDETT ATLANTIC SECURITY
CONVENTIONAL MORTGAGE COMPANY
APARTMENT BUILDINGS HOTELS
MOTELS BUSINESS and OFFICE BUILDINGS
SPECIALIZING IN F.H.A. LOANS
DIRECT LOAN CORRESPONDENCE
For Insurance Companies & Banking Institutions
COVERING ENTIRE STATE OF FLORIDA
Paramoun Thealer Bulldlnq Palm Beach Telephone 3-9691
CITY_........... STATE ...
Thr' NoPac U