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George A. Smathers Libraries Internal Social Media Policy June 2020

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Title:
George A. Smathers Libraries Internal Social Media Policy June 2020
Series Title:
George A. Smathers Libraries Social Media Policies
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Moczygemba, Sarah
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George A. Smathers Libraries
Language:
English
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Documentation

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Internal Social Media Policy for the George A. Smathers Libraries effective June 2020.
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Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Sarah Moczygemba.

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University of Florida Institutional Repository
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University of Florida
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Copyright [name of copyright holder or Creator or Publisher as appropriate]. Permission granted to University of Florida to digitize and display this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

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George A. Smathers Libraries Social Media Policy J une 2020 | 1 Purpose This document provide s best practice guidelines for George A. Smathers Libraries accounts and for employees who wish to use social media for public engagement related to their professional expertise . This includes , but is not limited to , guidelines for posting original content, suggestions for successful interaction with the public, tips for managing multiple profiles, and both keeping track of and reporting analytic information . It also provides brief summaries of the leading social media platforms focusing on their individual strengths and limitations an d suggestions of how to use them to engage with different populations that the George A. Smathers Libraries serve. The goal of this document is not to provide hard and fast rules for social media management, but instead serve as a template for our social media presences . It complements the external soc ial media policy which will be made available on our website. Social Media Goals According to the Pew Research Center in early 2018, social media use among American adults has risen f rom 5% in 2005 to 69% in 2018. While Facebook is still the platform wit h the highest self reported user percentage, in 2016 Pew reported that 56% of adults online use more than one of the five platforms reflected in the survey. Simply put, social media is an increasingly important place for Americans to get their news, intera ct with one another, and plug in to communities of interest. In keeping with the e George A. Smathers Libraries find it necessary and appropriate to maintain various official social media platforms which will allow us to realize this vision. The goal of our social media presence is to complement the strategic directions of the George A . Smathers Libraries in order to better serve the University of Florida community by increasing awareness of resources and services while also serving as an avenue through which members of the community can interact with us. Therefore, the five main goals we have for our social media are: Making the library more fun and approachable Promoting resources , collections, and services Keeping users up to date with news and events Recruiting new users Marketing upwards and outward UF Libraries Accounts General Guidelines The following guidelines highlight some of the anticipated responsibilities and issues associated with running a social media account for the George A. Smathers Libraries. If you discover topic or issue that

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George A. Smathers Libraries Social Media Policy J une 2020 | 2 addressed by these gui delines, please contact the Social Media Manager , Moczygemba , at s.moxy@ufl.edu . University of Florida Compliance Above all , ma nagers should ensure that they are in compliance with the overall social med ia policies of the University of Florida. As such, anyone who has interest in social media and /or the credentials to gain access to Smathers Libraries social media pages should familiarize themselves with the content of the found at the end of this document . Basic Account Management Creating Accounts Social media develops and changes rapidly, and Libraries, departments, and affiliated projects may choose to join or leave social media platforms as technologies, audiences, a nd outlets change. There are internal and external steps to take into consideration before applying for library affiliated accounts. Internal Steps Any unit interested in creating a new social media account must seek approval from and work with the Social Media Manager before approaching the University to register accounts in accordance with sions will include an assessment of whether the employees who will run the account have the necessary skills and time to run social media accounts, as well as whether there is enough strategically relevant planned or potential content to support a regular posting schedule, and determine which platforms are best for the unit. After these initial conversations, the unit will participate in a hands on onboarding program to develop a comprehensive social media plan that can be sustained alongside other unit res ponsibilities. The unit will work with the Social Media Manager to develop a plan that identifies 1) how creating and managing this account aligns with the strategic directions of the Libraries, 2) the employees who will manage and maintain the account 3) a plan for ensuring the account is regularly updated and monitored, and 4) any anticipated support needed from Library Administration to manage the account, including but not limited to training and hardware. To ensure that the unit has a sustainable volum e of material to disseminate via social media, the unit will produce 3 months of social media content, approximately 36 posts, which will be used once the account is approved. This includes platform specific text and images or graphics, as well as links to relevant areas of the library website, catalog, or LibGuides. These posts will be reviewed by the Social Media Manager together with the employees who created them and revised so they are ready to be shared once the accounts are approved by the University . External Steps After working through the internal steps with the Social Media Manager the account lead should register the agreed the end of this document for directions.) The documents sub mitted should reflect the plans and goals that were internally developed. The Social Media Manager should be listed as the backup/secondary contact for these accounts. After the accounts are approved, they should be submitted to UF Social for inclusion in their public master list. It is only after all these steps are completed that the account should be created and content distributed.

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George A. Smathers Libraries Social Media Policy J une 2020 | 3 Leaving Social Media Accounts If any unit is wants to pause or shut down one or all of their social media accounts they nee d to work handles should we decide to re activate them. Rather than deleting profiles, it is recommended that we change platform bios/pinned posts to refl ect that accounts are no longer monitored and redirect users to the main @uflib accounts. Branding While each platform presents users with options and limitatio ns in regards branding aspects including username, profile picture, and header photo, we encoura ge accounts to be consistent in how they brand themselves from platform to platform. When creating accounts, managers should ensure that their desired username is available across all platforms they anticipate joining in addition to reflecting UF best prac tices for account creation. A link to those guidelines is located in the UF Social Media Guidebook in Accounts established prior to February 2018 may not be in compliance with these standa rds . W e recognize limita tions may exist that make managers un abl e to change the account URL or handle. However, managers should otherwise strive to use consistent identifying imagery across platforms. Managing Accounts Each social media platform has its own structures and permis sions for page or account management. Most involve setting permissions for both administrators (people who have full access to pages) and editors (people who can post content and access analytics). In the interest of maintaining our accounts and access to them, no one person should have sole access to an account. While it is likely that one person will be designated as the primary individual responsible for uploading content to social media platforms, at least one (preferably two) additional people should b e able to access the account. The best way to do this is for a team within the unit to discuss the best approach for team management for each platform. This may include asking Library IT to set up a shared email account specifically for social media use fo email address. The login information for all accounts, as wel l as a list of individuals with access to the accounts, must be provided to the Social Media Manager for the master list they maintain with the IT Department. Passwords should never be shared over email and should only be discussed verbally in person, over the phone, or over another UF approved communication tool. When the Libraries gain access to a password management tool, all individuals posting content to social media platforms on behalf of the Libraries will be expected to promptly utilize this program and attend any trainings associated with its use. To avoid a social media incident, employees are strongly discourage d from posting to library social media platforms from their personal devices. In some cases, it may be necessary to request access to a li brary i Pad or other tablet device in order to ensure the primary account manager can access Library social accounts outside of business hours and/or remotely. Incidents can include, but may not be limited to, an employee posting something intended for thei r personal account to a library account or a post going viral (for positive or negative reasons).

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George A. Smathers Libraries Social Media Policy J une 2020 | 4 If a social media incident ever occurs, it is the policy of the Libraries to apologize for the error/incident. In the age of screenshots, it is better to own the mistake than try to bury it or deny it occurred. Doing this usually results in a new round of negative publicity. Any incidents should be reported to the Social Media Manager promptly and screenshots need to be taken to document any issues. Disclaimers The University of Florida provides a disclaimer to include on UF affiliated Facebook pages . It is suggested that library accounts add a version of this disclaimer to their accounts to be in line with UF policy on this topic . In our external policy for us ers, we also clearly state that engaging with an account/their comments, including following the account, does not mean that we endorse everything the account . These disclaimers are intended to create a policy that allows us to interact with a variety of user accounts. Directory Maintenance The Social Media Manager for the George A. Smathers Libraries maintains an up to date list of the social media accounts associated with the Libraries. This internal list will include information including, but not limi ted to, the URL of accounts, account purposes, and a list of managers who have administrative level access to accounts. Managers should never create new accounts without working with the Social Media for details. Additionally, a public list is maintained on the library website with links to the various accounts on the Communications page. The public policy related to social media is also available from this page. Blogs associated with the UFLib Domains project may also be included on this list and blog owners should discuss their inclusion with the Social Media Manager. Platform Verification Some social media platforms allow accounts to request verification, which serves as a method through which accoun ts can gain audience trust and set their account apart from potential imposter accounts. The process of requesting verifications is increasingly difficult to do without spending large amounts of money on advertising, working in specific fields, or hiring a n outside firm to help secure verification. As of now, no library accounts are verified by any platforms but this option may be pursued in the future. Management Platforms There are a variety of tools for managing social media platforms. Currently, the acc ounts run by the George A. Smathers Libraries are managed through the tools available within each platform and, in some cases, the paid platform Later. Other tools available for creating or managing content include Adobe Spark, Canva, Kapwing, Airtable, Tr ello, and Microsoft Teams. Reporting Account managers should regularly analyze their analytics either by downloading the data available directly from a social media platform or utilizing a trusted 3 rd party resource. Particular attention should be paid to post engagement including but not limited to shared posts and link clicks. Analytics will be provided to the Libraries Social Media Manager quarterly for reporting purposes and also to allow for collaborative opportunities to order to improve account reac h and engagement.

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George A. Smathers Libraries Social Media Policy J une 2020 | 5 Strategies Sharing is Caring In an attempt to create a more collaborative and cohesive social media strategy, we want to emphasize our policy of sharing existing posts rather than creating new posts. It is better to share an existing post than to recreate it using the same information given how social media algorithms currently function. We also recommend tagging relevant organizations in posts in order to alert them to their existence . For example, wh en promoting an event at Marston Science Library by a UF professor in the Biology department, it is appropriate for the Marston account to tag the professor if they have a scholarly media presence, the UF department, and possibly also the College of Libera l Arts and Sciences. We also recommend sharing content and resources from non UF accounts as long as the accounts are trustworthy (for example, the Alachua Public Library, American Library Association, Florida Library Association, Scholars, etc ). Facilita ted Content Coverage As library employees, we may take for granted the resources that are available to use that we use on a daily basis. Our everyday tools may be a revelation for a student or community member. All employees are therefore encouraged to con tribute content and event suggestions. Social media requests should be s.moxy@ufl.edu . If the requested coverage is an event, it will also be added to the Library Calendar of Events managed by Barbara Hood at bhood@ufl.edu . Examples of what may be included in a content request includes, but is not limited to, digital tools, book acquisitions, new services, collections or individual objects, and ren ovations. This includes photographs that employees take as well as content found in the UF Digital Collections (UFDC). A list of platform summaries are included below to help requestors determine which platforms best suit the requested content. Creating Po sts All original posts should fulfill one of the goals for social media outlined above. Posts can be informal/conversational, but should, with rare exceptions, utilize correct spelling and grammar. When referring to the account or its opinion, it should be since those typically perform better across platforms. Any individual creating content needs t o be familiar with the basics of copyright , in particular how they apply to locating and using images on social media. Please read the Copyright on Campus Libguide (link the Scholarly Communications Librarian, it comes to copyright online. Whenever po ssible, provide proper credit to the person, organization, or account from which the content originated. For particularly long links, managers may want to utilize link shortener such as bitly managers should strive to en sure they are not violating copyright. However, be aware that some common forms of communication on social media, specifically GIFs, fall into a bit of legal grey area. Proponents claim that GIFs fall under fair use policy, however legal experts point ou t that there have been no court cases to definitively determine this claim , so this position is

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George A. Smathers Libraries Social Media Policy J une 2020 | 6 somewhat speculative. But , given the popularity of GIF use on sites like Facebook and Twitter, we recommend that account managers use their best judgment while using them. When choosing GIFs, please avoid GIFs that include profanity, nudity, or which the manager is unaware of the original content from which they are sourced. UF does maintain an official Giphy page with relevant UF GIFs that we encourage library a ccounts to use when relevant. Al so be aware of and utilize platforms like Adobe Spark and Canva which are tools for image creation that are optimized to look best on different platforms. Responding to Comments The policy of the libraries will be to resp ond to as many comments as possible, within a timely manner of less than three days from the initial post. Responding can be as simple as liking the post or respondi ng to it, even if it is no more than a thank you for sharing space where accounts will likely, at some point, encounter hostile users. There is no one set approach to dealing with a hostile user. If the complaint is something that can be answered by the account manager quickly, provide an answer/resource. If the use r is unsatisfied with that response, the manager needs to exercise their judgment as to if an administrator needs to be made aware of the issue /complaint . Part of what make s using social media difficult is attempting to determine if the complaint is legiti mate or from an individual who wants to engage in trolling or intentional escalation. If you believe the complaint is legitimate, acknowledge the fact that the issue remains, and let the user know you are looking into the issue . If you have reason to belie ve that the person is engaging with trolling or intentional escalation, feel free to stop responding beyond the initial reply. In some instances, it may be appropriate to not respond at all. If the user continues to be unsatisfied and/or abusive towards th e account, it is good policy to screenshot the comments and make a note of the username for any follow up. Any threats made to the account or about the Libraries should be captured via screenshot and reported to UF Safety /UFPD . Managing Posts Made by Oth ers Account managers should feel free to edit their own posts and/or delete them if they are found to be inaccurate or include errors. This is especially relevant to Twitter because as of February 2018 it is not possible to edit Tweets. If the edits are si gnificant, it is worth noting in the post what changes were made, similar to a newspaper correction. This policy does not apply in the case of a social media incident, in which case managers should refer to policy discussed earlier in this document. To our knowledge, there is no University retention policy for social media posts. However, managers should avoid purging accounts at all costs. Managers should never delete comments left on social media platforms by the public nor should they block users from ac cessing the page and/or interacting with Library accounts because our social media platforms are classified as public forums. If you believe a post made by a member of the public alludes to a crime or threat to commit a crime (ie. criminal harassment, st alking, assault, etc.), the account manager needs to reach out to the Social Media Manager as well as their Chair who will then consult with UF Legal and UF Public Safety. The account manager should also document the post(s) in question by screen shot, mak ing a point, if possible, to capture the post in the broadest possible context.

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George A. Smathers Libraries Social Media Policy J une 2020 | 7 Timeliness Social media moves at a relatively rapid pace, so managers should attempt to reply to any questions, comments, or concerns communicated via social media within 36 hours Monday through Friday. Following Accounts It will be the policy of the George A. Smathers Libraries to friend/follow/like a variety of relevant accounts. These may include, but are not limited to accounts associated with the University of Florida, those that are related to subjects relevant to the mission/focus of the account, and belong to students and academics that identify themselves as associated with the University of Florida. An account may be unfollowed or blocked if the owner posts content that violates University policy. Using Student Images The Libraries strive to be sensitive about and aware of concerns related to the use of photographs on soci al media. Moving forward, the George A. Smathers Libraries will strive to incorporate a disclaimer related to photography on event registration to let individuals know that they may be photographed if they attend. We will also develop a paper and digital r elease form that will allow us to obtain consent to photograph individual students or groups of less than five students using the library. Completed forms should be given to the social media manager in a timely manner for recordkeeping. Seek Inclusiveness Design messaging that caters to a variety of abilities, reading levels, and cultural backgrounds. When possible, include important information from the image in the text of the post, for the visually impaired who make use of screen readers. When possible , utilize alt text and caption videos. Similarly, when using hashtags, use Camel Case (capitalizing every word in the tag) to maintain readability. Avoid using gender specific pronouns person singular, use the second gendered. When using people in images, include a variety of ages, races, body types and levels of ability, and cultures. Public Policy The George A. Smathers Libraries have developed and will maintain a public policy regarding how we interact with other accounts on various social media platforms . This information will be available on a social media p age on the library website. The page will also feature an up to date list of official social media account s maintained by the libraries so users can easily verify if a page does indeed officially represent us. Employee Accounts Library employees a re encouraged to be active on social media, especially Twitter, in a professional capacity . We recommend that thei r profiles include a disclaimer that their opinions are not those of their employer. Additionally, employees should not use the same logo(s) as the George A. Smathers Libraries or other library accounts to represent their personal accounts. As with our ab ove policy regarding sharing, we encourage employees to share posts made by library accounts and library accounts may choose to similarly share employee posts when relevant.

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George A. Smathers Libraries Social Media Policy J une 2020 | 8 Platform Descriptions and Suggestions Facebook Description o Social media platform that connects people to each other. It also allows brands and organizations to create pages and groups to promote their content and reach their communities. Content Creation Suggestions o Always use a visual or video if possible o Events have higher reach th o Many organizations and departments we interact with are also on Facebook. Take the time to tag them in relevant posts either in the body or in the comments. Team Platform Management Tools o Pages allow for administrators and editors o o Facebook includes a b uilt in post scheduler and analytic software . o Pages can now join Facebook groups which is a useful tool for connecting with different audiences. o Closed Facebook groups are increasingly where interaction takes place on the platform. Tips and Tricks o In January 2018 Facebook announced that it will be prioritizing human to human interaction and therefore lowering t he rank of page posts in their algorithm. The reality them to the audiences that have already liked the Page. o Some have speculated that Facebook may not be the most u seful platform for libraries o One solution is to share posts from our Pages to our personal Facebook accounts. The new algorithm will prioritize posts that receive a large amount of interaction in addition to the simple fact that shared posts reach new audiences. o Some of the tools in Facebook allow for alt text. Incorporate that into your posting workflow when possible. Twitter and Tweetdeck Description o Twitter is a social media tha t is made up of short, 280 character or less messages. It also allows users to upload photos, video, links, GIFs, and emojis. Twitter popularized the use of the #hashtag, which has also been adopted on other social media platforms, notably Instagram. Twitt er moves much faster than other social media platforms, so reposting messages (even via retweeting yourself) is a relevant strategy for reaching your audience . Content Creation Suggestions o Shorter messages are better. Just because you have 280 characters need to use them all every time o As with other platforms, it is important to have an image to include with original content when possible.

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George A. Smathers Libraries Social Media Policy J une 2020 | 9 o Responding with GIFs is a good way to engage on Twitter, especially with undergraduate students. o Tag other UF accounts when relevant either in the original Tweet or in a threaded follow up post. o You can also tag accounts in images if you post straight from Twitter. This can be great o If posting t o Twitter you can (and should) provide image descriptions for visually impaired accessibility. Team Platform Management Tools o Use Tweetdeck it allows yo u to create smaller, thematic lists of accounts and relevant hashtags miss tweets t he most important tweets among all the noise. o allows for more individuals to have access to the account without simply sharing the main password. It may be worth exploring. o Tweetdeck also allows you to schedule Tweets to go out in advance. However there are some limitations to this. You can share only one video but can schedule multiple images. Alt text is also now an option for Tweetdeck. o As of May 2020, Twitter accounts also allow post scheduling within the platform. Tips and Tricks o Before jumping on to a hashtag, be sure you know what it means. Many a social media night mare could have been avoided by verifying how a hashtag was used. o Instagram Description o Photo and video based social media platform now owned by Facebook. It is primarily used to share interesting images rather than events given the nature of their algo rithm. critical for generating user interest and engagement. Unlike other social media sites, you , just a good image . Content Creation Suggestions o Look for things in your library or collection that will make for an interesting photo. o Less text is more. Keep posts under about 50 words if possible. o Find relevant hashtags for libraries, books, Florida , UF, etc . Unlike Twitter, the more hashtags the better on an Instagram post. You should use anywhere from 3 8 hashtags a post. o Use location tagging in addition to hashtagging the name of the place Team Platform Management Tools o As of the end of January Instagram is allowing business accounts to schedule their posts. o To become a business account, you need to tether your Instagram account to your Facebook Page. o As of February 2018, only certain social schedulers, like Hootsuite, can access the Instagram API to do fully automated scheduled posting.

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George A. Smathers Libraries Social Media Policy J une 2020 | 10 o Tips and Tricks o io. Some services create a link that then goes to a page that has copies of the posts so people can follow individual links. We may want to look into seeing if IT can help us create similar landing pages. o In the past, Instagram posts had to be done from t he app only. This may be changing and this section will be updated accordingly. Pinterest Description o Image sharing website that allows users to create thematic boards to which they pin content. Like most social media sites, there are pros and cons to usi ng Pinterest. One positive feature is that Pins tend to have longevity since people on the site are generally searching for relevant content. However, Pinterest will only allow site members to ast. It allows for curated content collections, meaning if users only care about one aspect of your profile best suited for collections rather than library accounts. Conten t Creation Suggestions o Choose eye catching photographs and brief descriptions that match popular site categories. Team Platform Management Tools o Only allow for one account to access the main account, but you can invite other people to contribute to boards. Tips and Tricks o To Be Developed YouTube Description o YouTube is a video sharing service owned by Google. YouTube posts have greater longevity c ompared to other social media platforms because users find content via searches in addition to their feed. YouTube videos also have high SEO values (Search Engine Optimization) on Google. Content Creation Suggestions o Develop videos that qualify as infotai nment (see platforms associated with the Vlog Brothers for example). o add content to this platform the least given the amount of labor it takes to create videos. o Playlists are an important way to group and sort content on YouTube and should be strategically utilized.

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George A. Smathers Libraries Social Media Policy J une 2020 | 11 o An ongoing discussion is still occurring with the Information Literacy Committee (ILC) to determine if web interested in creating this content please reach out to both the ILC and the Social Media Specialist to discuss your plans. Team Platform Management T ools o This platform is managed by the Social Media Specialist. Anyone interested in producing videos that will be shared on YouTube needs to reach out to the Social Media Specialist to discuss best practices and workflows. Tips and Tricks o Everything must be captioned. While YouTube does generate auto captioning, it is always better to provide a transcript. o presentation where the captions will go. o Leave 30 40 seconds of blank s lide after the end of your presentation so we can utilize the embedded video/playlist feature to link to other videos. o Work with the Social Media Specialist to create a thumbnail for the video. Snapchat Description o Snapchat is a mobile messaging app that f ocuses primarily on sending photos or short videos to a designated audience or the general public. It relies heavily on filters for photos and videos that may designate location, the weather, or transform the user into anything from a snow globe to a dog. Content Creation Suggestions o To be determined. The immediately apparent way to use snapchat is to create and promote filters for specific events like finals week(s). Team Platform Management Tools o N/A Tips and Tricks o Use for social listening for insight into how students are using the library and its facilities. Snapchat allows you to look at public snaps and gives you the option to look at those that occur within a certain geographic space or those that are tagged certain public locations. Both Library West and Marston Science Library are designated places in Snapchat. TikTok Description o Micro video platform started by a company now known as ByteDance in 2012 under the name Douyin. They merged with Musical.ly, another Chinese lip syncing app, in 2018. Ti kTok combines the short, vertical video format popularized by the now defunct Vine with filters similar to what you find on Instagram and Snapchat. TikTok has spawned viral trends, is unique in that it allows users to easily download videos and/or share th em to other platforms, and put the spotlight on new musical acts like Lil Nas X whose

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George A. Smathers Libraries Social Media Policy J une 2020 | 12 Content Creation Suggestions o will require employees who are willing to be on camera regularly, extensive video editing, and other considerations. If you want to learn more about the platform we recommend following @WashingtonPost @UF, @OregonZoo, and @PlanetMoney. Team Platform Manag ement Tools o N/A Tips and Tricks o TikTok is extremely algorithmically driven almost to a fault echo chambers in this app. Some individuals and organizations are concerned about the ause it is unable to refuse requests to share data with the government under the China Internet Security Law. Giphy Description o Giphy is a repository for GIFs. Brands and organizations can set up channels for their GIFs that can be searched. We may explor e the option of creating a GIF account that allows us to highlight interactive library content. UF Reference Documents and Resources General Social Media Policy Statement: https://marcom.ufl.edu/departments/digital communications and social media /general social media policy statement/ Social Media Guidebook: https://marcom.ufl.edu/departments/digital communications and social media /social media guidebook/ Social Media Use, Guidelines, and Policy I mplications: https://hr.ufl.edu/forms policies/policies managers/social/ Social Media Registration (we fall under Academic Affairs): http://urel.ufl.edu/departments/social media/social media registration/ UF Brand Center Guidelines and Color Standards: http://identity.ufl.edu/ UF Giphy: https://giphy.com/uf Copyright on Campus Libguide: https://guides.uflib.ufl.edu/copyright References Atilano, Maria. (2017, September). Thomas G. Carpenter Library Social Media Plan 2017/2018 Goals and Strategies. Unpublished Document California State University Dominguez Hills. University Library Social Media Policy. Retrieved from https://www.csu dh.edu/library/about/policies/social

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George A. Smathers Libraries Social Media Policy J une 2020 | 13 Greenwood, Shannon, Andrew Perrin, and Maeve Duggan. (2016, November 11). Social Media Update 2016. Retrieved from http://assets.pewresearch.org/wp content/uploads/sites/14/2016/11/10132827/PI_2016.11.11_Social Media Update_FINAL.pdf Health Science Center Libraries. (2018, February 15). HSCL Social Media Guidelines. Unpublished Documen t. Johnson, Catherine and Natalie Burclaff. (2013, April 10 13). Making Social Media Meaningful: Connecting Missions and Policies. Retrieved from http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Jo hnsonBurclaff_Mak ing.pdf Oregon State University Libraries. Social Media Policy. Retrieved from https://osulibrary.oregonstate.edu/social media policy Pew Research Center. (2018, February 5) Social M edia Fact Sheet. Retrieved from http://www.pewinternet.org/fact sheet/social media/ Fav orite Form of Expression. Fortune. Retrieved from http://fortune.com/2016/11/07/giphy gifs copyright/ University of Chicago Library. Librar y Social Media Policy: Comments. Retrieved from https://www.lib.uchicago.edu/about/thelibrary/policies/socialmediacomments/ University of North Carolina University Library. Personal Use of Social Media by University Library and Health Sciences Library Employees . Retrieved from http://blogs.lib.unc.edu/news/index.php/social media policy for library employees/ Walden University Library. Social Networking Policy. Retrieved from http://academicguides.waldenu.edu/library/policy/socialnetworking Young, Scott W.H. and Doralyn Rossmann . (2015, March). Building Library Community Through Social Media. Information Technology and Libraries, Vol 34, No 1, 20 37. https://doi.org/10.6017/ital.v34i1.5625