Marketing You
http://edis.ifas.ufl.edu/ ( Publisher's URL )
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Permanent Link: http://ufdc.ufl.edu/IR00001439/00001
 Material Information
Title: Marketing You
Physical Description: Fact Sheet
Creator: Jordan, Joy
Publisher: University of Florida Cooperative Extension Service, Institute of Food and Agriculture Sciences, EDIS
Place of Publication: Gainesville, Fla.
Publication Date: 1994
Acquisition: Collected for University of Florida's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Melanie Mercer.
Publication Status: Published
General Note: "January, 1994. Revised November, 2006; January 2007."
General Note: "4H GCR 30"
 Record Information
Source Institution: University of Florida Institutional Repository
Holding Location: University of Florida
Rights Management: All rights reserved by the submitter.
System ID: IR00001439:00001


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Guidelines for Completing a Florida 4-H Recognition Portfolio


Table of Contents Preparing Your Application......................................................................................pages 3-5 Preparing Y our Resume........................................................................................pages 6-10 Preparing Y our Narrativ e Statement..........................................................................page 11 Portfolio Checklist........................................................................................................page 11 Listing of Award Program Opportunities.....................................................................page 12 You will need copies of the following 4-H publi cations. They are av ailable from your County Extension 4-H Agent or www.florida4h.org The Florida 4-H Awards or Scholarship Cover Page The Florida 4-H Senior Portfolio My Senior 4-H Projec t Report (4H GCM 14) What Are My Skills? Worksheet (4H GCR 32) Florida 4-H Award Program Opportunities This publication was prepared by Joy C. Jordan, As sociate Professor and Youth Development Specialist, Department of Family, Youth and Community Sciences and Daniel Meyers, 4-H Events Coordinator, Florida 4-H Youth Development Program, Institute of Food and Agricultural Sciences, University of Florida.


MARKETING YOU Guidelines for Completing a Florida 4-H Recognition Portfolio "Learning by doing" is the principle on which 4-H is founded. As you take part in 4-H and other activities, you gain knowledge and skills in your areas of interest. Many of these skills are transferable. A transferable skill is one you can use to help yo u reach other goals, such as applying to college, getting a job, or winning a scholarship. Identifying and describing your skills and ac complishments may take some time and thought, but the effort will be worth it. The purpose of this Florida 4-H Recognition Portfolio is to help you revi ew and reflect on your previous 4-H experienc es, recognize the skills and accomplis hments you have acquired from these activities and learn to mark et yourself as a result of these experiences. You may have been a 4-Her for many years and have "stacks" of scrapbooks and records of your work, or you ma y have been particip ating in 4-H events and activities for only a few ye ars. Regardless, we hope you have gained a variety of skills and abilities during this in volvement and are interested in sharing it with others. The Florida 4-H Program annually recognizes outstandi ng young people in a variety of programs. At the state level this recognitio n and award system has been redesigned to be an educational ex perience that provides you with a more "real-lif e" experience. Think of yourself as applying for a job. Usually th is includes several activities---making personal contacts or writing to inquire about job opportunities, completing job applications, preparing resumes or narrative statements ab out yourself, and interviewing. These are all job seeking experiences we must learn to do. The new Florida 4-H Awards and Recognition Program incorporates these activiti es as part of the sy stem for selecting and recognizing your outstanding accomplishments. It will provide you with a more realistic opportunity for you to market yourself. This will include a two-fold process. The first process will be to prepare your 4H Recognition Portfolio. This will include a completed Florida 4-H Awards Application, a personally prepared re sume and a two-page narrative summary. This portfolio will be revi ewed and used for scre ening and selecting candidates for pers onal interviews. The second process is ma rketing yourself in a personal interview. Th is interview will give you the opportunity to share your accomplishments perso nally and discuss with the interviewers the impact of your 4-H experiences The final selection pr ocess will be a result of the interviews.


Marketing You! Page 2 To Complete Your 4-H Re cognition Portfolio... STEP 1: Florida 4-H Awards or Scholarship Portfolio Application Many employers have applications for yo u to complete These applications often request concise listings of your past experiences, sk ills and abilities and community involvement. Completing the Florida 4-H Awards or Scholar ship Portfolio Application (4HGCR 31) is similar. Instructions are prov ided for you in comple ting this first step later in this book. STEP 2: Personal Resume Preparing a resume is another job seeking step that is often done to market yourself and your accomplishments. A resume is a brie f description of your work history (which may include volunteer work and community service) and accomplishments, your education, and any special skills you have. Its purpose is to o pen doors---to get an employer or organization inte rested in you. We have given you a process and sample format to prepare a 1-2 page resume Using the What Are My Skills? Worksheet (4HGCR 32) will help you reflect on your 4-H experiences, creating a pi cture of who you are and what skills and accomplishments you have to offer at this point in your life. STEP 3: Narrative Summary Statement The last step you will ne ed to do to complete your Rec ognition Portfolio is to prepare a two-page narrative summary of your acco mplishments and the im pact 4-H has had on your life. Again, this step will give you added ex periences that you ca n later use writing your first cover letter for th at job application or resume It's a way you can present information that isn't present in your appl ication form or resu me. Again, specific instructions are provided in this packet to guide you in preparing this document. An additional financial need stat ement can be added to scholarship portfolio to address any special financial needs you may have. STEP 4: Additional Attachments Awards Portfolio Attachments: o My Senior 4-H Project Report : Award Trips are selected based on your involvement within a particular project. Th e Senior 4-H Project Report is a report for you to outline your involvement in a project for the project year, and is the best way for you show how you have ex celled in a particul ar project area. Scholarship Portfolio Attachments: o Letters of Recommendation: One letter is requi red fr om a school counselor, instructor or employ ee and one letter is required from your County Extension Agent. o Transcripts: You must submit transcripts fr om high school and any higher education you have received.


Marketing You! Page 3 There are seven award program areas in which you may en ter your accomplishments from your 4-H projects or acti vities. Review the listing of Florida 4-H Award Program Opportunities on page 12 with your leader or c ounty Extension Agen t. Once you have identified your award program area, you are then ready to begin completing the Florida 4H Awards Program Application Please observe the following guidelines: 1. Choose the appropriate Awards or Scholarship Cove r Page for your a pplication. These pages will ensure your application is entered in to the correct categories for competition, and list all requirem ents for a complete application. 2. Insert the name of the awar ds program area (from the page 12 listing) on page one of the application. Yo u are applying for Flor ida's top 4-H awards in the broa d program area of your choice. You may only compete in one program category. Make sure you have relevant project experi ence within that program area. 3. You must be currentl y enrolled in projects or activities and be 14 years of age by September 1 of the current 4-H program year to enter the awards competition. 4. Appropriate signatures are required to cert ify your entry in this competitive program. 5. Your best resource in filling out the Florida 4-H Awards Application is the form itself. Read it and complete it carefully and complete ly. It should be neat and free of errors in spelling, grammar, punctuation, and typing. 6. The application can be printed neatly in blank ink, ty ped, or completed on the computer using the fillable fo rms available at www .florida4h .org. If you c hoose to use computer word processi ng, you must print your final report on th e official application form. You must keep within the designated space provided No additional pages or inserts will be allo wed. The left marg in should be one (1) inch and the right margin should not be less than 1/2 inch. The type ca n be no smaller than 11 spaces/inch or 11 point word processing font. Adjustments to line spacing or photocopy reductions are not allowed and will di squalify your application. 7. Follow instructions for ea ch section carefully You will need to report the most meaningful accomplishments and experienc es. Here are a few suggestions to help you in presenting your information: List your activities in chronological order. List the most meaningful experiences at the top of each year's list. List only the most important in formation about ea ch experience. Use numbers to show size and quantity where appropriate. Organize experience s in logical manner. Step 1: Preparing Your Portfolio Application


Marketing You! Page 4 SECTION I: CUMULATIVE 4-H EXPERIENCES This section provides you the opportunity to summarize all your participation and accomplishments in the 4-H Program. Major Project Accomplishments You may wish to categorize your most meaningful experiences and accomplishments by project/activity and year(s) within. Be sure to take into consideration the area you are entering and choose your most important accomplishments. You may not have room to report all your projects, select the most appropriate. 4-H Awards and Honors Awards should reflect what you have accomplished in this program. Group awards in categories showing significant improvement whenever possible. The categories of awards might include trips, medals, trophies, plaques, ribbons, scholarships, etc. Major 4-H Activities, Experiences and Events List experiences by year(s), combining information where possible. Items listed should reflect your participation in demonstrations, talks, tours, workshops, camps, judging events, field trips or learning experiences in the program area. Leadership Experiences Leadership means taking the lead in giving direction, planning and organization. Effective leadership depends on help and assistance from others, but helping is a supportive role, not leadership. Identify the things you have done in 4-H where you planned, organized and gave direction, either with others or individually. Use action words to describe your responsibilities...conducted (rather than attended) a meeting or directed (rather than helped) others. Leadership can also include planning and organizing events. Include experiences as a junior/teen leader, elected leadership positions and other volunteer leadership roles you have performed at 4-H activities, camps, achievement events, workshops, judging events, tours or other events. Citizenship and Community Service Citizenship can be defined as acting with informed concern for self and others as an individual or group action. Helping and assisting with activities are important. You can take some leadership roles, but it is not required. Community Service is what you as an individual or with others perform to help your community. Helping your family is not a community service, helping a new 4-H member with a project is demonstrating citizenship. List only the information called for under each heading. Under the heading Your Responsibilities describe your activities and for the level of participation use these specific designations: (Y) performed yourself; (G) gave primary leadership to a group; or (M) was a member of a group.


Marketing You! Page 5 SECTION II: EXPERIENCES IN OTHER ORGANIZATIONS List in order of importance your most meaningful experiences in school, church, and community organizations other than 4-H. Leadership roles and honors should be described. The last area provides you the opportunity to list other hobbies or special interests you have been involved in and that have not been reported previously. Writing your first resume can be somewhat like solv ing a mystery---the mystery of who you are and what skills y ou have to offer. The first step in solving a myst ery is to gath er clues. The "What Are My Skills?" Worksheet (4H GCR 32) will help you explor e your experiences and find th ose skills that will be most useful to you in school or work On the worksheet, these skills appear in five groups, called Career Skills The groups are: Resources People Information Systems, and Tools or Equipment You will find that some of these skills and skill groups interest you mo re than ot hers. This is normal and is impo rtant to know in planni ng for education, trai ning, and choosing a career. Psychologists who study career choice have found that ther e is only one way to predict how successf ul somebody will be in a certain career: how much interest they have in the work they have chosen in a word, their moti vation. So pay close attention to your preferences! Following the Career Skills are three more se ts of skills, called Life Skills These are skills that everyone will need to succeed, despite th eir field of work or education. When you have comple ted your worksheet, yo u will use what you ha ve learned from the survey of your skills to write a twoor three-page resume. This resume is a tool for you to use in "m arketing" yourself. You can use it to explore possible college majors or careers. You can draw from it for job applications and job and Step 2: Preparing Your Resume "What Are My Skills?" Worksheet


Marketing You! Page 6 college admissions interviews. You can use it to plan future 4-H projects that will teach you new skills or strengthen those you already have. You can use the "What Are My Skills?" Worksheet every year or two while you are in 4-H to keep your resume up to date. If you do, you will always have a current, accurate summary of your skills and succ esses on hand to give to possible empl oyers, recruiters, and others. Now ... let's get to work! Step 1: Gathering The Materials You Will Need. Before you begin, you will need to gath er some material s. If you have be en keeping 4-H Project Records or a portfolio, you will alread y have most of what yo u need at hand. If not, gather as many of the fo llowing items as you can: o Project records and other records of your 4-H involvement and achievements o Awards and certificates o Programs or materials from conference s or workshops you pa rticipated in or facilitated o Scrapbooks, newspaper clippings or pictures, or other reports of accomplishments o Report cards o Meeting minutes an d activity reports You also will need about a dozen sheets of scrap paper and pen or pencil. Step 2: Reflecting on Your Experiences Begin by looking through your portfolio or other materials you have gathered, and think back over your 4-H experienc es. What have been your most enjoyable and satisfying experiences or ac complishments? o Jot down as many as you ca n think of in a sentence or two on a piece of scrap paper. Try to list at leas t ten. If you have trouble th inking of this many, think about your years in school one by one. What did you learn? What did you do with your family? What outside activities did you participate in? Did you win any contests or awards?


Marketing You! Page 7 o Pick the 5-7 key experiences or accomp lishments that seem most important to you now. These experiences might be specific events like 4-H camp or livestock judging events, or you might consider your total project area. For example, you may choose to identify key ex periences with in a food project. As you reflect on these ex periences, focus first on what you did This could be a problem you solved, a difficulty you overcame. or something you learned or created. Then think about how you did it, and what tools or means you used. Did you get people to help you, or did y ou get hold of important information? Did you use tools or technology create a system or work with resources such as time or money? Finally, what was the outcome? How did things change because you succeeded? Did you receive some kind of recognition, such as an award? Did you gain confiden ce or a sense of achievement? On scrap paper, you may need to write t hese experiences out as brief stories--no more than two or three paragraphs. This may be a very helpful step if you have not been keeping other types of 4-H records. If you have kept 4-H record books and stories, you may si mply want to review thes e from your past rather than creating new reflec tions and stories. Here is an example of a story that is too short: "The time I organized my 4-H group to adopt and clean up a park and won a prize from the mayor for beautification." Here's the same stor y in a usable form: Last year, I organized my 4-H group to clean up our neighborhood park. There were no trees or plants, the benches were broken, and ther e was trash lying around. The City Parks Department knew about the park's c ondition but lacked money to fix it. I went to the Citizens Association to ask for their help, and they formed a committee to work with my 4-H group. We planned a neighborhood cleanup day. The 4-H members made flyers to put up in local stores and hand out door to door. Thirty people showed up and worked for four hours. The Citizens Association committee chairman and I invited the local newspaper to cover the cleanup, and a reporter interviewed us. I mentioned that my 4-H group was planning a bake sale to raise money for trees and grass, and th e newspaper printed it. A big nursery called the Citizens Association to see if they could donate some plantings, and a local garden club offered to help. A hardware store heard about it and donated new benches. And our bake sale made more than $400. Now the park is clean and shady. Kids play there again, and families bring picnics. Next year, the Citizens Association will put in a softba ll diamond and backstop. T he mayor gave our 4-H group a plaque and a $100 prize for neighborhood beaut ification, and the Citizens Association sponsored a thank-you dinner for us.


Marketing You! Page 8 Step 3: Finding Yo ur Career Skills. After you have reviewed your previous project stories, reflec ted on your ex periences, or written your brief stories, you are ready to find the skills yo u used. Look at the "What Are My Skills?" Worksheet (4H GCR 32). Along the left side, you will see the skill groups under Career Skills and Life Skills and the individual skills that be long to each. Across the top, you will see a series of blank diagonal lines. o Write a short title for your 5-7 key experiences/stories on the blank lines, as we have done for the "N eighborhood Park Cleanup" example. o Read each skill an d ask yourself, "Did I acquire or use this skill?" If you did, check the block for it in the appropria te column. Look at the "Nei ghborhood Park Cleanup" example. o Continue until you have assessed your skills in at least five experiences/stories. o When you have completed and filled in the worksheet, look at the first skill listed under Career Skills Count the number of times you used this skill by counting the boxes you chec ked in that row. Write th is number in the margin next to the skill. Do this for each skill on the wo rksheet---both Career Skills and Life Skills o When you have finished, ta ke a piece of scrap paper and list the ten skills you used most often. o From that list of ten, choose the five skills you most enjoyed using. Make a new list of these skills, beginning with your favorite skill. Look at the Career Skills section of the wo rksheet again. Do three or more of your favorite skills fall into one group-P eople, for example? If so, you may want to explore possible careers or college majors that require you to work we ll with others, such as sales, high school teaching, or social work If your favorite sk ills are spread out over most or all the skill groups, don't wo rry. Your interests may not have jelled yet-or maybe your most satisfying projects or experi ences required a vari ety of skills. If you us e the worksheet to examine the skills you have learned every year or two, you should find your interest becoming clearer. o Take one or more sheets of scrap paper (this is the last!) and write down the first of your five favorite skills. Think of the expe riences or look at the stories in which you used that skill. Using the Worksheet


Marketing You! Page 9 o Write a sentence about ho w you used it and what it accomplished in each story. For example, let us say that the favorite skill of the writer of "Neighborhood Cleanup" turn ed out to be "Exe rcises Leadersh ip." She might say, "Persuaded my 4-H group and the Board of the Citizens Association to cosponsor a neighborhood park cl eanup project. Organi zed the project, including a cleanup day and a bake sale." Now think again about your favorite skill. Now that you've identi fied it, can you find evidenc e of it elsewhere in your life? If so, write it down. Write down the "evidence" for each of your five favorite skills from your stories and other recollections. (This is called demonstrating a skill.) These will be li sted on your resume under "Skills and Accomplishments". Step 4: Checking Up on Your Life Skills. Now look at the Life Skills you have checked on the worksheet. These skills don't go on your resume but you will need all of th em in the future. Are ther e any that you don't seem to be using, or feel un comfortable about? If so, talk to your 4-H L eader, a teacher, parent, or other adult you work with. You may already have that skill and not know it. Or you may need to learn and prac tice skills su ch as speaking or self-management. Building your basic skills will increase your confidence now and your ch ances of success in school and on the job in the future. Now you are ready to write your resume. Follo w the instructions on the resume format on the next page. If possible, write a first draft of your resume and set it as ide for a few days. Memories of success that belong on your resume ma y pop into your he ad at odd times. Jot them down (yes, on scrap paper) and add them to the final draft of your resume. Always keep at least one copy of each of your old resumes. As you write resumes for different purposes, yo u may change your "evi dence" for a skill, or even the skills you choose to list. So meday, a skill or bit of evidence you discarded years ago may become important again. Writing Your Resume


Marketing You! Page 10 OBJECTIVE [ Optional fill in a one-sentence ob jective when you create a resume for a particular purpose, such as applying fo r a job, a volunteer positi on, or college admission.] SKILLS AND ACCOMPLISHMENTS Directions From your worksheet, take your five favorite skills and list them in order of preference down the left-hand side of your re sume, as shown below. Ne xt to each skill, list three to five ways in which yo u used that skill in a 4-H, sc hool, or other project and what you accomplished. Keep your descrip tion to one or two sentences. Skill #1 Best example of how you used this skill and what you accomplished. Another project or activity in which you demonstrated that you had this skill. Yet another example of this skill in action-perhaps a description of a workshop you participated in where you practice d or learned more about this skill. EDUCATION NAME OF CURRENT SCHOOL City, State Date you received or expect diploma Dates attended Directions List your academic major or area of strongest interest. Th en list up to three outside activities, such as 4-H, and any offi ces you have held, such as Student Council representative or Class Secretary. Finally, descr ibe any honors, awards or recognition you received for academic achievement (National Honor Society, for example), arts, sports, community service, citizenship, or other acti vities-but do not repeat those you included in your skills description. EMPLOYERS [ Optional If you have been employed, list your employers here beginning with your most recent job. Include the employer, city, stat e, and dates (month/year ) you were employed, and a brief description of your responsibilities.] Your Name Street Address City, State, Zip Code


Marketing You! Page 11 Now that you have completed yo ur awards application and re flected upon your skills as you prepared your resume, yo u should be able to look back and write a two-page narrative that would summarize and high light how you have benefited from your 4-H experiences. Be specific with your examples; don't us e slang, you are writing for judges who are evaluating your 4-H career... much as an em ployer evaluates your letter of application. Include one copy of your Narra tive Statement with your Florida 4-H Awards Program Application Follow the instructions given on page 6 of the appl ication for preparation of your narrative. The narrative summary should not be a re-listing of what has been reported in your application. Rather, it shoul d convey to the reader what you ha ve done, learned, and how 4-H has helped you in such a way that the reader has an overall picture of your personal devel opment through 4-H. Before submitting your application to your county extensio n office, double check to make sure all the above requi rements has been fulfilled. Be sure to make a copy of the complete application for your records. Step 3: Preparing Y our Narrative Statement Florida 4-H Awards Portfolio Checklist The following items should be organized in a clear, plastic report folder for submission to the State 4-H Office by the deadline. Completed and signed Florida 4-H Awards Application with appropriate cover page. One to two page resume Two page narrative statement My Senior 4-H Project Report Florida 4-H Scholarship Portfolio Checklist The following items should be organized in a clear, plastic report folder for submission to the State 4-H Office by the deadline. Completed and signed Florida 4-H Awards Application with appropriate cover page. One to two page resume Two page narrative statement Two reference letters High School and any available higher education transcripts Step 4: Project Attachments


Marketing You! Page 12 ANIMAL SCIENCE This area of recognition includes project accomplishments in small and large animals including beef, s heep, swine, dairy cattl e and goats, horse and horsemanship, poultry, veterinary sc ience and care of small animals. ENVIRONMENTAL EDUCATION, INCLUDING PLANT SCIENCE This area of recognition includes project accomplishments in all aspects of environmental education programs in Florid a. This would include earth, soil and water studies, energy educat ion, aquatic and marine acti vities, plant sciences, forestry, entomology, and waste management projects. INDIVIDUAL AND FAMILY RESOURCES This area of rec ognition includes proj ect accomplishments in all aspects of home economics projects including foods and nu trition, food safety and conservation, clothing and textiles, housing and home furnishings, and child and family development. CITIZENSHIP AND CAREER DEVELOPMENT This category includes project accomplishm ents in areas of citizenship, career development and outstanding co mmunity service activities. LEADERSHIP AND COMMUNICATIONS This category includes le adership and communication project accomplishments. Personal growth and developm ent through leading and teac hing others is the major focus of this re cognition area. SCIENCE AND TECHNOLOGY Project accomplishments in areas emphas izing science and technology should be entered in this category. Su ch projects might include engi neering related activities and studies, computer tech nology, Blue Skies, rocketry or various other projects where the emphasis has been in the scientific studies of these topics. GENERAL/OVERALL ACHIEVEMENT This category provides and area for yo uth who have not had any one predominant project focus but has excelled through a variety of 4-H experiences. Florida 4-H Award Program Opportunities


Florida 4-H Awards Program Timeline MAY Ensure Portfolios are to co unty office by your Countys deadline. JUNE Receive Florida 4-H Awards Po rtfolio from the Counties at the State 4-H Office by 4:30pm, on date announced (first working day of June). Florida 4-H Awards Portfolio entries reviewed and interviewees selected and counties notified. JULY Participate in Pers onal Interview at Florida 4-H Congress Candidates must be able to participate in interviews during Florida 4-H Congress Announce winners during the Florida 4-H Congress! AUGUST Submit registration to National 4-H Congress OCTOBER Complete travel arrangements for National 4-H Congress NOVEMBER National 4-H Congress! JANUARY Submit registration for National 4-H Conference. MARCH National 4-H Conference!


Name Address Name of Club/School Leader/Teacher's Name 4-H Club Motto "To make the best better" 4-H Pledge I Pledge: My head to clearer thinking My heart to greater loyalty My hands to larger service, and My health to better living for my club, my community, my country, and my world. 4-H Colors Green and White COOPERATIVE EXTENSION SERVICE, UNIVERSITY OF FLORIDA, INSTITUTE OF FOOD AND AGRICULTURAL SCIENCES Larry R. Arrington, Director, in cooperation with the United States Department of Agriculture, publishes this information to further the purpose of the May 8 and June 30, 1914 Acts of Congress; and is authorized to provide research, educational information and other services only to individuals and institutions that function with nondiscrimination with respect to race, cr eed, color, religion, age, disability, sex, sexual orientation, marital status, national origin, political opinions or affiliations. The information in this publication is available in alternate formats. Single copies of extension publications (excluding 4-H and youth publications) are available free to Florida residents from county extension offices. Informat ion on copies for out-of-state purcha se is available from IFAS-Extension Bookstore, University of Florida, PO Box 110011, Gaines ville, FL 32611-0011. Information about alternate formats is available from IFAS Communication Services, University of Florida, PO Box 110810, Gainesville, FL 32611-0810. January, 1994. Revised November, 2006; January 2007.