Citation
Examining membership within the Florida CattleWomen, Inc. in order to increase membership

Material Information

Title:
Examining membership within the Florida CattleWomen, Inc. in order to increase membership
Creator:
Oesterreicher, Shelby L.
Place of Publication:
[Gainesville, Fla.]
Publisher:
University of Florida
Publication Date:
Language:
English

Thesis/Dissertation Information

Degree:
Bachelor's
Degree Grantor:
University of Florida
Committee Chair:
Telg, Ricky

Subjects

Subjects / Keywords:
Agricultural education ( jstor )
Agricultural organizations ( jstor )
Agriculture ( jstor )
Beef ( jstor )
Community associations ( jstor )
Email ( jstor )
Social media ( jstor )
Volunteer labor ( jstor )
Volunteerism ( jstor )
Women ( jstor )
Genre:
Undergraduate Honors Thesis, Agricultural Education and Communication

Notes

Abstract:
Florida CattleWomen, Inc. has experienced a decline in volunteerism and participation. Without the participation of its members, Florida CattleWomen, Inc. may become less effective in serving its purpose of education and promotion. The purpose of this research was to examine why Florida CattleWomen, Inc. (FCW) has seen a steady decline in volunteerism and participation by surveying current and past members. This project will be beneficial in identifying why participation has declined and will help the Florida CattleWomen, Inc. board of directors to discern what needs to change in order for FCW to continue on and grow as an organization. In August 2015, an online survey was distributed to a list of Florida CattleWomen, Inc. current and past members. A survey link was distributed using Qualtrics, a survey software company. The results of the survey will help FCW to determine how it should move forward in terms of membership and recruitment. Some of the main barriers potential members were facing are time constraints, lack of communication andthe environment of the meetings. One way to combat this issue is to encourage those who are busy to volunteer at oneevent a month that only takes a few hours. Giving them advanced notice can also be a helpful tool to get them involved. More suggestions can be found in the recommendation section. Encouragement of current members to network and intermingle with new and potential members will be vital to reviving the declining membership of FCW. ( en )

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University of Florida
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University of Florida
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Copyright Shelby L. Oesterreicher. Permission granted to the University of Florida to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

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Examining membership within the Florida CattleWomen, Inc. in order to increase membership Shelby L. Oesterreicher soesterreicher@ufl.edu Adviso r: Dr. Ricky Telg Department of Agricultural Education and Communication University of Florida, College of Agricultural and Life Sciences Honors Program

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Examining Membership within Florida CattleWomen, Inc. 2 For More Information Contact the Center for Public Issues Education at piecenter@ifas.ufl.edu or 352 273 2598 Suggested Citation Oesterreicher S & Telg R (20 15). Examining Membership within Florida CattleWomen, Inc PIE20 15/16 6. Gainesville, FL: University of Florida/IFAS Center for Public Issues Education. About the Authors Ricky Telg Ph.D. Director, UF/IFAS Center for Public Issues Education; Professor, Department of Agricultural Education and Communication S helby Oesterreicher Undergraduate student Department of Agricultural Education and Communication Acknowl edgments This research would not be available without the efforts of those who assisted in the development, oversight, and implementation of the survey. Their help is greatly appreciated. Hannah Carter Associate professor, Department of Agricultural Edu cation and Communication, University of Florida Sarah Childs Florida CattleWomen, Inc. Reyna Hallworth Florida CattleWomen, Inc. Beth Hunt Florida CattleWomen, Inc. Alexa Lamm Assistant Professor, Department of Agricultural Education and Communica tion, University of Florida Reba Mazak Florida CattleWomen, Inc. Sandra Anderson Research coordinator UF/IFAS Center for Public Issues Education Erica Odera Research coordinator UF/IFAS Center for Public Issues Education

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Examining Membership within Florida CattleWomen, Inc. 3 Contents For More Information ................................ ................................ ................................ ................................ ................................ ............. 2 Suggested Citation ................................ ................................ ................................ ................................ ................................ ................... 2 About the Authors ................................ ................................ ................................ ................................ ................................ ................... 2 Acknowledgme nts ................................ ................................ ................................ ................................ ................................ .................... 2 List of Figures ................................ ................................ ................................ ................................ ................................ ............................ 4 List of Tables ................................ ................................ ................................ ................................ ................................ ............................. 5 Abstract ................................ ................................ ................................ ................................ ................................ ................................ ...... 5 Executive Summary ................................ ................................ ................................ ................................ ................................ ................. 5 Introduction ................................ ................................ ................................ ................................ ................................ ......................... 5 Findings ................................ ................................ ................................ ................................ ................................ ................................ 6 Recommendations ................................ ................................ ................................ ................................ ................................ ............... 7 Background ................................ ................................ ................................ ................................ ................................ ............................... 7 Methods ................................ ................................ ................................ ................................ ................................ ................................ ..... 7 Description of Respondents ................................ ................................ ................................ ................................ ................................ .... 8 Non Member Participants ................................ ................................ ................................ ................................ ................................ 8 Member Participants ................................ ................................ ................................ ................................ ................................ ........... 8 Counties ................................ ................................ ................................ ................................ ................................ ................................ 9 Education Level ................................ ................................ ................................ ................................ ................................ ................. 10 Marital Status ................................ ................................ ................................ ................................ ................................ .................... 10 Children ................................ ................................ ................................ ................................ ................................ ............................. 10 Results ................................ ................................ ................................ ................................ ................................ ................................ ..... 11 Leadership Programs ................................ ................................ ................................ ................................ ................................ ........ 11 Other Agricultural Organizations ................................ ................................ ................................ ................................ .................. 12 Other Agricultural Organizations: Leadership ................................ ................................ ................................ ............................. 12 Other General Organizations ................................ ................................ ................................ ................................ .......................... 12 4 H ................................ ................................ ................................ ................................ ................................ ................................ ...... 12 National FFA Organization ................................ ................................ ................................ ................................ ............................. 12 Agricultural Income ................................ ................................ ................................ ................................ ................................ ......... 13 Influencers ................................ ................................ ................................ ................................ ................................ ......................... 13 Farm/Ranch ................................ ................................ ................................ ................................ ................................ ....................... 14 Communication ................................ ................................ ................................ ................................ ................................ ................ 14 Reasons for Becoming a FCW Member ................................ ................................ ................................ ................................ ........ 15

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Examining Membership within Florida CattleWomen, Inc. 4 FCW Member Benefits ................................ ................................ ................................ ................................ ................................ .... 15 Reasons for Leaving ................................ ................................ ................................ ................................ ................................ .......... 16 Leadersh ip Positions ................................ ................................ ................................ ................................ ................................ ........ 17 Reasons for Holding Leadership Positions ................................ ................................ ................................ ................................ ... 17 Reasons for Interest in Leadership Positions ................................ ................................ ................................ ................................ 18 Non Member Leadership Positions ................................ ................................ ................................ ................................ .............. 19 Level of Importance of Abilities ................................ ................................ ................................ ................................ ..................... 19 Interest in Volunteering ................................ ................................ ................................ ................................ ................................ ... 20 Personal Preferences ................................ ................................ ................................ ................................ ................................ ......... 21 Event Attendance ................................ ................................ ................................ ................................ ................................ .............. 22 What Prevents Women from Joining ................................ ................................ ................................ ................................ ............ 23 Findings ................................ ................................ ................................ ................................ ................................ ............................. 23 Recommendations ................................ ................................ ................................ ................................ ................................ ................ 24 References ................................ ................................ ................................ ................................ ................................ ............................... 24 List of Figures Figure 1. Number of years former members were in FCW before discontinuing membership (N=10) ................................ ..... 8 Figure 2. Number of years respondents had been FCW members (N=91) ................................ ................................ ..................... 9 Figure 3. Education level of the respondents ................................ ................................ ................................ ................................ .... 10 Figure 4. Marital status of FCW member survey respondents ................................ ................................ ................................ ....... 10 Figur e 5. The number of children FCW member respondents have ................................ ................................ ............................. 11 Figure 6. The types of leadership development programs FCW members had participated in (N=12) ................................ .. 11 Figure 7. The number of other agricultural organizations FCW members are involved in (N=61) ................................ ......... 12 Figure 8. The sector of the agriculture industry where FCW members' families derived their agricultural income ............. 13 Figure 9. Family and friends who have directly influenced the respondent's membership in FCW ................................ ........ 13 Figure 10. Percentage of members who work off of the farm/ranch ................................ ................................ ............................. 14 Figure 11. Ways FCW members would prefer to receive communication from FCW (N=101) ................................ .............. 14 Figure 12. Reasons for members leaving the organization (N=10) ................................ ................................ ................................ 16 Figure 13. Women who would like to serve as an officer (N=91) ................................ ................................ ................................ .. 17 Figure 14. The number of FCW events members attended (N=91) ................................ ................................ .............................. 22

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Examining Membership within Florida CattleWomen, Inc. 5 List of Tables Table 1. The number of members per county that responded ................................ ................................ ................................ .......... 9 Table 2. Reasons why current FCW members became a member ................................ ................................ ................................ 15 Table 3. The level of importance FCW members placed on member benefits ................................ ................................ ............ 16 Table 4. Reasons why FWC members already serve as officers (N=11) ................................ ................................ ........................ 18 Table 5. Reasons why members want to serve as an FCW officer (N=12) ................................ ................................ .................... 19 Table 6. Level of importance of abilities for FCW membe rs to possess (N=91) ................................ ................................ .......... 20 Table 7. Reasons why members want to volunteer with FCW (N=39) ................................ ................................ ......................... 21 Table 8. Personal preferences of FCW members in reference to their personalities (N=101) ................................ ................... 22 Abstract Florida CattleWomen, Inc. has experienced a decline in volunteerism and participation. Without the participation of its members, Florida CattleWomen, Inc. may become less effective in serving its purpose of education and promotion. The purpose o f this research was to examine why Florida CattleWomen, Inc. (FCW) has seen a steady decline in volunteerism and participation by surveying current and past members. This project will be beneficial in identifying why participation has declined and will hel p the Florida CattleWomen, Inc. board of directors to discern what needs to change in order for FCW to continue on and grow as an organization. In August 2015 an online survey was distributed to a list of Florida CattleWomen, Inc. current and past members A survey link was distributed using Qualtrics, a survey software company. The results of the survey will help FCW to determine how it should move forward in term s of membership and recruitment Some of the main barriers potential members were facing are time constraints, lack of communication and the environment of the meetings. One way to combat this issue is to encourage those who are busy to volunteer at one event a month that only takes a few hours. Giving them advanced notice can also be a helpful to ol to get them involved. More suggestions can be found in the recommendation section. Encouragement of current members to network and intermingle with new and potential members will be vital to reviving the declining membership of FCW. Executive Summary Examining M embership within Florida CattleWomen, Inc. December 2015 Introduction The purpose of Florida CattleWomen Inc. is to foster the well being of the beef industry through education and promotion, in cooperation with the Florida Cattlemen's Association and Florida Beef Council (Florida Cattlemen's Association, 2014 ). Florida CattleWomen, Inc. work s to promote be ef consumption, educate the public about the beef industry's environmental and animal welfare practices, promote legislative awareness and educate the Florida CattleWomen, Inc. membership. Florida CattleWomen, Inc. has experienced a decline in volunteerism and participation. Without the participation of its members Florida CattleWomen, Inc. may become less effective in serving its purpose of education and promotion. In summer 2015, Florida CattleWomen, Inc. approached the University of Florida/Institute of Food and Agricultural Sciences' Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) to conduct a survey of current and past members to determine why member participation was declining.

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Examining Membership within Florida CattleWomen, Inc. 6 T he purpose of this research was t o examine why Florida CattleWomen, Inc. (FCW) has seen a steady decline in volunteerism and participation by surveying current and past members. This project will be beneficial in identifying why participation has declined and will help the Florida CattleW omen, Inc. board of directors to discern what needs to change in order for FCW to continue on and grow as an organization. Findings More than two thirds (70%) of the non member respondents reported having been a member for only one to two years, meaning t hey discontinued being a member after their first or second year of membership. Forty percent of members have been members for one to four years. Fewer people have been a part of the organization from seven to 10 years. However, the number increases to 21% for those who have been a member for more than 11 years. Almost three fourths (74%) of members belong to other agricultural organizations. M ore than half (54%) reported belonging to one to two other organizations and 41% of the same respondents reported holding a leadership position within one or more of those organizations. Eighty one percent of members reported belonging to other general organizations not related to agriculture ; 33% of those members reported holding a leadership position within one or more of those organizations. Over half (60%) of respondents rely on the cattle/livestock industry for the majority of their family's income. Respondents were asked who influenced them to join FCW, and slightly more than half ( 56 %) said no wom e n influenc ed them to join the organization More than half (59%) of respondents reported working off of the farm/ranch. The majority of members (67%) reported the y preferred email as their main form of communication with FCW. One of the major reasons respondents jo ined FCW was because FCW conducts educational programs about the beef industry. All respondents believe that educating the public about beef products is an important benefit of FCW. The majority of respondents (87%) believe that promoting the beef industr y is a major benefit of FCW. Half of the non member respondents reported that they simply forgot to renew their membership. Those respondents who already serve as officers for FCW do so mainly because they ha ve a desire to be more involved in FCW. They w ere also willing to help recruit FCW members and believe they work effectively with individuals and groups. Seventy percent of members responding do not want to serve as an officer in FCW. Ninety eight percent of respondents believe that using effective communication skills in working with the general public is an important ability for FCW members to possess. More than half (52%) of members are interested in volunteering for FCW. Those who wish to volunteer have a desire to be more involved in FCW and are willing to help recruit FCW members. Almost all respondents (97%) believe decisions they make will reflect high standards they have set for themselves. Ninety three percent believe they try to make decisions that are consistent with their personal standa rds of behavior. Most respondents (81%) like to do things that give them a sense of personal achievement. Almost a quarter of respondents (22%) reported they did not attend any FCW events in the previous year. A major reason for the drop in attendance is their busy schedules. Respondents reported not having enough time to commit to FCW due to their busy lifestyle. When asked what prevents interested women from joining FCW over half (54%) of respondents reported they have never been asked. The open ended responses revealed that interested women do not feel welcome at meetings.

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Examining Membership within Florida CattleWomen, Inc. 7 Recommendations Among the members of Florida CattleWomen surveyed, almost half have only been members of the organization for one to four years. The other major portion of members reported being a part of the organization for more than 11 years. FCW is lo sing members at the two four year marks. Members who are or want to be extremely involved value the educational programs offered by FCW to the public. Those who want to or already serve as officers have a desire to be more involved in FCW and are willing to recruit new FCW members. While not many want to serve a s an officer, over half indicated that they would like to volunteer. Half of the non member respondents simply forgot to renew their membership. Over half of those surveyed reported they derive the majority of their income from the cattle/livestock industr y meaning they have a vested interest in what FCW stands for. Most of the respondents are involved in other organizations and do not have an immense amount of time to dedicate to FCW. One way to combat this issue is to encourage those who are busy to volu nteer at one event a month that only takes a few hours. Giving them advanced notice can also be a helpful tool to get them involved. Focus time and energy on educating the public about the beef industry. Send out reminders to members about renewing their membership through multiple communication channels, especially email. Send out meeting and event reminders to members. Utilize volunteers for recruiting new members and educational events. Encourage those who are not officers to volunteer for events. Enco urage member interaction and networking with each other. Provide time limited projects focused on education and promotion of the beef industry. Encourage promotion of FCW t hroughout the counties chapters and the state organization Background The purpose of Florida CattleWomen, Inc. is to foster the well being of the beef industry through education and promotion, in cooperation with the Florida Cattlemen's Association and Florida Beef Council (Florida Cattle men's Association, 2014 ). Florida Cat tleWomen, Inc. work s to promote beef consumption, educate the public about the beef industry's environmental and animal welfare practices, promote legislative awareness and educate Florida CattleWomen, Inc. membership (Florida CattleWomen). Florida CattleW omen, Inc. has experienced a decline in volunteerism and participation. Without the participation of its members the Florida CattleWomen, Inc. may become less effective in serving its purpose of education and promotion. In summer 2015, Florida CattleWome n, Inc. approached the University of Florida/Institute of Food and Agricultural Sciences' Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) to conduct a survey of current and past members to determine why member participa tion was declining. The purpose of this research was to examine why Florida CattleWomen, Inc. (FCW) has seen a steady decline in volunteerism and participation by surveying current and past members. This project will be beneficial in creating an understan ding of why participation has declined and will help the Florida CattleWomen, Inc. board of directors to discern what needs to change in order for FCW to continue on and grow as an organization. Methods In August 2015 an online survey was distributed to a list of Florida CattleWomen, Inc. current and past members A survey link was distributed using Qualtrics a survey software company The survey was based on a previous survey of Florida Cattlemen members (PIE Center, 201 1 ) and on a survey of reasons peo ple volunteered in non profit organizations

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Examining Membership within Florida CattleWomen, Inc. 8 and took leadership positions in those organizations (PIE Center, 2011) The survey focused on why members are involved in the organization, what they believed the benefits to membership are, how effective the or ganization was at accomplishing its purpose and communicating with its members, and what leadership opportunities were provided by the organization. FCW provided the PIE Center with a list of email addresses of all FCW members and former members. The list included 970 email addresses. Of these, 216 emails "bounced" and were undeliverable, providing a total of 754 viable email addresses. The total of completed responses was 101, for a response rate of 13.3%. De scription of Respondents Non Member Participants Of the 101 respondents 10 reported not being current members Of these former members, 10 % re ported having been a member of Florida Ca ttle W omen, Inc (FWC) for five to six y ears, 20 % reported having been a member for three to four years and 70 % reported having been a member for only one to two years ( Figure 1 ). Figure 1 Number of years former members were in FCW before discontinuing membership (N=10) Member Participants Of the respondents who participated in the survey, 91 reported being current members of FWC Of those current member participants 34% have been a member for six years or less, 15% have been a member for seven to 10 years, and 31% have been a member for more than 11 years (Figure 2). "#$ %#$ &#$ & %!()*+, .!()*+, / 0!()*+,

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Examining Membership within Florida CattleWomen, Inc. 9 Figure 2. Number of years respondents had been FCW members (N=91) Counties Respondents were asked the name of the county they currently or used to participate in as an FCW member. Of those respondents 14 were from Polk County, six were from Osceola, six were from Hillsborough and the rest of the counties had five or fewer participants. The remaining counties include Alachua, Clay, DeSoto, Hardee, Hendry, Highlands, Lee, Leon, Levy, Manatee, Marion, Nassau, Okeechobee, Palm Beach, Pasco, Sarasota, Seminole, St. Lucie, Sumter Volusia and ot her (Table 1) Table 1. The number of members per county that responded County # of Members Alachua Clay DeSoto Hardee Hendry Highlands Hillsborough Lee Leon Levy Manatee Marion Nassau Okeechobee Osceola Palm Beach Pasco Polk Sarasota Seminole St. Lucie Sumter Volusia Other No answer 1 1 3 1 5 1 6 1 1 2 2 2 1 6 6 1 6 15 3 3 3 3 3 12 13 %#$ %#$ &.$ "$ 1$ &.$ &"$ #$ /$ &#$ &/$ %#$ %/$ & %!()*+, .!()*+, / 0!()*+, 1!()*+, 2 &#!()*+, && %#!()*+, 34+)!56*7!%&! ()*+, !"#$"%&'(")*+) ,"-.*%/"%&0123"#)*+)4"'#-)*+)2"23"#-56.

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Examining Membership within Florida CattleWomen, Inc. 10 Education Level Twenty four percent of respondents had earned a b achelor's degree /four year degree, 21% had some college, 16% ha d earned a g raduate or professional degree, 15% have high school graduates, and 6% had earned their a ssociates degree/ two year degree (Figure 3 ). Figure 3. Education level of the respondents Marital Status Seventy two percent are married or in a domestic partnership, 17% are single /never married 9% are divorc ed, and 2% are widowed (Figure 4 ). Figure 4 M arital status of FCW member survey respondents C hildren Of the respondents, 73% have c hildren and 27% do not. Almost half of respondents have two children, followed by o ne child (30%) and th ree children (15%). See Figure 5 &/$ %&$ 0$ %.$ &0$ #$ /$ &#$ &/$ %#$ %/$ 89:6!;<644=! >+*?@*5)A>BC ;4D)!E4==):)F!G4! C):+)) H,,4<9*5),!C):+))A%! ()*+!C):+)) I*<6)=4+J,!C):+))A.! ()*+!C):+)) >+*?@*5)!4+! K+4L),,947*=!C):+)) !"#$"%&'(")*+),"-.*%/"%&&"$ "%$ %$ 2$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ 1#$ ;97:=)F!7)M)+!D*++9)? 3*++9)?!4+!?4D),59
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Examining Membership within Florida CattleWomen, Inc. 11 Figure 5 The number of children FCW member respondents have Results Leadership Programs R espondents were asked if they had participated in leadership development programs. Of those respondents 15% had participated in leadership development pr ograms and 85% had not. Of the respondents w ho reported they had partici p at ed in leadership development programs (N=12) 42% of them said they had participated with the Wedgworth Leadership Institute and 8% in dicated they had participated with Rotary Leadership Programs. Seventy five percent of the respondents reported they had participated with other types of programs such as Agricultural Education leadership program, Center for Creative Leadership, Florida Fr uit and Vegetable Association leadership training, the Florida Natural Resources Leadership Institute and Florida FFA Association (Figure 6 ) Figure 6. The types of leadership development programs FCW members had participated in (N=12) -#$ ./$ &/$ "$ %$ %$ #$ /$ &#$ &/$ %#$ %/$ -#$ -/$ .#$ ./$ /#$ & % / 0 !"#$"%&'(")*+),"-.*%/"%&0123"#)*+)$567/#"% .%$ 1$ "/$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ 1#$ O)?:)P4+56!Q)*?)+,69N!R7,595@5) S45*+T!Q)*?)+,69N!K+4:+*D, U56)+! !"#$"%&'(")*+),"-.*%/"%&-

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Examining Membership within Florida CattleWomen, Inc. 12 Other Agricultural Organizations R espondents were asked if they belonged to other agricultural organizations besides FWC. Seventy four percent belong ed to other agricultural organizations and 26% of them did not belong to any other agri cultural organizations O f the respondents who reported they were part of other agricultural organizations (N=61) 54% belong ed to one or two other agricultural organizations, 38% belong ed to three or four and 8% belong ed to five or more (Figure 7 ) Figure 7 The number of other agricultural organizations FCW members are involved in (N=61) Other Agricultural Organizations: Leadership Of the respondents who indicated they belonged to other agricultural organizations (N=61), 41% hold leadership positions within one or more of those organizations, and 59% do not Other General Organizations Respondents were asked if they belonged to non agricultural organizations, such as community, civic, business, or church groups. Eighty one percent belong to other organizati ons not affiliated with agriculture, and 19% do not. Of the respondents who belong to other non agricultural organizations (N=66), 33% hold leadership positions within one or more of those organizations, and 67% do not. 4 H Half of the respondents had bee n a member of 4 H, and half had not been Respondents also wer e asked how many years they had been in 4 H. FCW members (N=42) were in 4 H for one to two year s ( 12%), three to four years (19%), five to six years (20 %), seven to eight years (12 %), nine to te n years (27 %), 11 to 12 years (7%), and 13 years (2%). National FFA Organization Respondents were ask ed if they had been members of the National FFA Organization. Forty three percent were members of the National FFA Organization growing up, and 57% were n ot (Figure 15). FCW members were FFA members mainly for one year (11%), two years (17%), three years (14%), and four years (31%) /.$ -1$ 1$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ &!54!%! -!54!. /!4+!D4+) !"#$"%&'(")*+),"-.*%/"%&0123"#)*+)*#('%68'&6*%-

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Examining Membership within Florida CattleWomen, Inc. 13 Agricultural Income Respondents were asked where their family's agricultural income was derived from. 60% derive d their fam ily income from the cattle/livestock sector of the agriculture industry. Thirteen percent of respondents did not derive any income from the agriculture industry (Figure 8 ) Respondents could answer more than one category, so the total is more than 100%. Figure 8 The sector of the agriculture industry where FCW members families derive d their agricultural income Influencers Respondents were asked which family members, friends, or other individuals had direct ly influenced their membership. Fifty six perc ent indicated that no women influenced their decision to join FCW. Eighteen percent of respondents were influenced to join FCW by their mother, and 6% by their grandmother (Figure 9 ). Figure 9. Family and friends who have directly influenced the respondent 's membership in FCW &-$ &-$ %$ %$ %$ %$ %$ -$ .$ /$ 0$ 1$ 0#$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ GAH U56)+ HV@*<@=5@+) C*9+T >+*97 ;@:*+<*7) K4@=5+T 84+59<@=5@+) W):)5*X=), Y4+),5+T BV@97) Y+@95 E*55=)AQ9M),54
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Examining Membership within Florida CattleWomen, Inc. 14 Farm/Ranch Respondents were asked if they worked off the farm or ranch, with 59% not working on a farm/ranch (Figure 10 ). Figure 10 P ercentage of members who work off of the farm/ranch Communication All r espondents were asked how they would prefer to receive communication from FWC. Sixty seven percent prefer email as their main form of communication with FCW, 42% prefer the Cattlemen's Magazine, 38% prefer social media, and 36% prefer the FCW mailed newsle tter (Figure 11 ). Respondents could answer more than one category, so the total is more than 100%. Figure 11 W ays FCW members would prefer to receive communication from FCW (N=101) /2$ .&$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ ULL!Y*+DAS*7<6 U7!Y*+DAS*7<6 !"$#$"%&'(")*+),"-.*%/"%&-0$ -1$ .%$ 0"$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ 1#$ 3*9=)?!G)P,=)55)+ ;4<9*=!3)?9* E*55=)D)7J,!3*:*[97) BD*9= !"#$"%&'(")*+),"-.*%/"%&-

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Examining Membership within Florida CattleWomen, Inc. 15 Reasons for B ecoming a FCW M ember Respondents who reported being current members (N=91) were asked to indicate their level of importance for reasons they made the de cision to become a member of FCW Fifty two percent believe d that networking/ professional opportunities are highly or extremely importan t 27% of respondents believe it is fairly important and the remaining 21% believe it is not or slightly important Of the respondents, 57% believe family traditions are highly or extremely important benefit of FCW, 22% believe they are fairly important, and 21% believe they are not or slightly important. Of the respondents, 29% believe social activities are highly or extremely important to FCW, 39% believe they are fairly important, and 22% believe they are not or slightly important. Of the respondents, 6 5% believe educational opportunities for members are highly or extremely important, 20% believe they are fairly important, and 16% believe they are not or slightly important. Of the respondents, 78% believe conducting educational programs about the beef in dustry is highly or extremely important, 15% believe it is fairly important, and 7% believe it is slightly important. Of the respondents, 87% believe pr omoting the beef industry is a highly or extremely important benefit of FCW, 12% believe it is fairly im portant, and 1% believe it is slightly important. Of the respondents, 27% believe other components are highly or extremely important to FCW, 17% believe they are fairly important, and 55% believe the y are not or slightly important. See Table 2. Table 2. Reasons why current FCW members became a member !"#$ %&'"(#)*# +,-./#,0$ %&'"(#)*# 1)-(,0$ %&'"(#)*# 2-./,0$ %&'"(#)*# 34#(5&5,0$ %&'"(#)*# !5#6"(7-*.89(":5;;-"*),$<''"(#=*-#-5; $ "# $%# %&# %&# %'# 1)&-,0$>()?-#-"*; $ $(# $$# %%# %)# %"# +"@-),$A@#-B-#-5; $ )# $*# +"# %"# $(# 3?=@)#-"*),$<''"(#=*-#-5;$:"($C5&D5(; $ &# "# %(# +&# %)# E"*?=@#-*.$3?=@)#-"*),$9(".()&;$)D"=#$ #/5$F55:$%*?=;#(0 $ (# &# $'# *(# +)# 9("&"#-*.$#/5$F55:$%*?=;#(0 $ (# $# $%# %)# '"# <#/5($E"&'"*5*#;$ $ '%# +# $&# $$# $,# FCW Member Benefits Respondents who reported being current members (N=91) were asked to indicate the level of importance they place on member benefits provided by FWC. The results are listed below. Of the respondents, 82% believe promoting beef co nsumption to consumers is a h ighly or extremely important benefit of FCW, 13% believe it is fairly important, 2% believe it is not or slightly important, a nd 3% did not know FCW did this. Of the respondents, 72% believe scholarships are a highly or extremely important benefit offered by FCW, 14% believe they are fairly important, 7% believe they are not or slightly important, and 8% did not know FCW offered scholarships. Of the respondents, 86% believe programs to educate the public about beef products is a highly or extremely importan t benefit of FCW, 10% believe it is fairly important, an d 4% did not know FCW did this. Of the respondents, 63% believe leadership opportunities for members are a highly or extremely important benefit of FCW, 23% believe it is fairly important, and 9% believe it is not or slightly important. Six percent of respondents did not know FCW offered leadership opportunities fo r members. Of the respondents, 62% believe promoting women in agri culture is a highly or extremely important benefit of FCW, 13% believe it is fairly important, and 3% believe it is slightly important. Three percent of respondents did not know FCW promoted women in agriculture. Of the respondents, 61% believe quarterly s tate and committee meetings are a highly or extremely important benefit of FCW, 19% believe it is fairly important, and 17% believe these meetings are not very important. 4% of respondents did not know FCW held these meetings. Of the respondents, 57% belie ve sponsorship of industry seminars is

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Examining Membership within Florida CattleWomen, Inc. 16 a highly or extremely important benefit of FCW, 28% believe it is fairly important, 9% believe it is not very important. 6% of respondents did not know FCW sponsored industry seminars. Of the respondents, 64% believe the annual convention and trade show is a highly or extremely important benefit of FCW, 19% believe it is fairly important, 12% believe it is not very important. 5% of respondents did not know FCW held an annual convention and trade show. See Table 3. Tab le 3. The level of importance FCW members placed on member benefits !"#$ %&'"(#)*# +,-./#,0$ %&'"(#)*# 1)-(,0$ %&'"(#)*# 2-./,0$ %&'"(#)*# 34#(5&5,0$ %&'"(#)*# %$?-?*G#$7*"6$ 1EH$?-?$#/-; 9("&"#5$F55:$ E"*;=&'#-"*$#"$ E"*;=&5(; $ $# $# $+# $$# &$# +# +@/",)(;/-'; $ $# ,# $*# +*# +)# )# 9(".()&;$#"$3?=@)#5$#/5$ 9=D,-@$AD"=#$F55:$ 9("?=@#; $ (# (# $(# $'# &$# *# I5)?5(;/-'$<''"(#=*-#-5;$ :"($C5&D5(; $ *# '# %+# +(# ++# ,# 9("&"#-*.$H"&5*$-*$ A.(-@=,#=(5 $ (# +# $+# %*# +)# +# J=)(#5(,0$+#)#5$)*?$ E"&&-##55$C55#-*.; $ )# "# $"# +(# +$# *# +'"*;"(;$":$%*?=;#(0$ +5&-*)(; $ $# )# %)# +$# %,# ,# A**=),$E"*B5*#-"*$)*?$ >()?5$+/"6 $ ,# ,# $"# %)# +,# '# Reasons for Leaving Of the respondents who indicated they were no longer members of FWC (N=10) 50% said they forgot to renew their membership, 30% said they felt it was an unfriendly environment, 20% said they wer e unhappy with the organization, and 1 0% said they did not have enough time (Figure 12) Figure 12 Reasons for members leaving the organization (N=10) -#$ %#$ /#$ &#$ %#$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ \7L+9)7?=T! B7M9+4D)75 \76*NNT!P956!56)! U+:*79[*5947 Y4+:45!54!S)7)P! 3)DX)+,69N G45!B74@:6!]9D) U56)+ !"#$"%&'("-)*+),"-.*%/"%&-

PAGE 17

Examining Membership within Florida CattleWomen, Inc. 17 Leadership Positions Respondents who reported being current members (N=91) were asked if they currently held a leadership position within FCW. Nineteen percent hold leadership positions within FCW, and 81% do not hold any leadership positions within FCW. Of the respo ndents who reported being current members (N=91), 16% would like to serve as an FCW officer, 70% would not like to serve as an officer, and 14% alread y serve as an officer (Figure 13 ). Figure 13 Women who would like to serve as an officer (N=91) Reason s for Holding Leadership Positions Respondents who indicated they currently held leadership positions with FCW (N=11) were asked why they current ly serve as an officer. Of the respondents, 100% agree d or strongly agree d to be more involved in FCW, 55% agr ee d or strongly agree d that it is because they are satisfied with FCW and its goals, 73% agree or strongly agree that it is because they believed it was important to attend all FCW functions, 91% agree or strongly agree that it is because they were willing to recruit more FCW members, 73% agree d or strongly agree d that it is because they believe d FCW is act ive and accomplishing its goals. Of the respondents, 100% agree d or strongly agree d that it is because they work effectively with individuals and groups, 72% agree or strongly agree that it is because they are comfortable speaking with individuals or groups, 64% agree or strongly agree that it is because they are able to seek out alternative solutions to problems, 63% agree or strongly agree that it is bec ause they are comfortable with communication technology such as social media and the web, 73% agree or strongly agree that it is because they enjoy the satisfaction of being an officer See Table 4. &.$ "#$ &0$ #$ &#$ %#$ -#$ .#$ /#$ 0#$ "#$ 1#$ R!*=+)*?T!,)+M)!*,!*7!4LL9<)+ G4 (), !"#$"%&'(")*+),"-.*%/"%&-

PAGE 18

Examining Membership within Florida CattleWomen, Inc. 18 Table 4. Reasons why FWC members already serve as officers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easons for Interest in Leadership Positions Respondents who indicated an interest in holding a leadership role with FCW (N=12) were asked why they were interested in serving in a leadership role. Of the respondents, 83% agree d or strongly agree d that it is because they desire to become more involved in FCW, 83% agree or strongly agree d that it is because they are satisfied with FCW and its goals, 83% agree d or strongly agree d that it is important to a ttend all FCW functions, 83% agree d or strongly agree d that it is because they are willing to help recruit new FCW members, 92% agree or strongly agree d that it is because FCW is active and accomplishing its goals ( Table 5 ). Ninety two percent agree d or strongly agree d that they want to serve as an officer because they work effectively with individuals and groups, 75% agree d or strongly agree d that it is because they are comfortable speaking to individuals, groups and media, 75% agree d or strongly agr ee d that it is because they are able to seek out alternative solutions to problems, 83% agree d or strongly agree d that it is because the are comfortable with communication technology such as social media and the web, and 75% agree d or strongly agree d that it is because they would enjoy the satisfaction of being an officer See Table 5.

PAGE 19

Examining Membership within Florida CattleWomen, Inc. 19 Table 5. Reasons why members want to serve as an FCW officer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on Member Leadership Positions Of the respondents who reported not currently being members in FCW (N=10) 1 0 % of the past member respondents served as a leader while a member of FCW and 90 % did not serve as a leader Level of Importance of Abilities All respondents were asked the level of importance pla ced on several leadership abilities for FCW members to possess. Of the respondents, 66% believe d demonstrating success in leadership capacities is highly or extremely important for FCW members to possess, 69% believe d the ability to identify potential lead ers is highly or extremely important, 79% believe d the ability to conduct an orderly meeting is highly or extremely important, 85% believe d the ability to demonstrate knowledge and the use of goals and objectives in an organization is highly or extremely i mportant, 69% believe d conflict resolution practices are highly or extremely important ( Table 6 ). Sixty three percent believe the ability to practice progressiveness is highly or extremely important for an FCW member to have 76% believe the ability to use the internet to communicate effectively is highly or extremely important, 84% believe the ability to use effective communication skills in working with groups is highly or extremely important, 88% believe the ability to use effective communication skills in working with the general public is highly or extremely important, 60% believe the ability to participate in FCW sponsored events is highly or extremely important ( Table 6 ). Of the respondents, 22% believe the ability to demonstrate interest in serving o n the FCW board is highly or extremely important for FCW members to possess 83% believe the ability to employ mutual respect for all board members is highly or extremely important, 54% believe the ability to attend organization meetings is highly or extre mely important, 86% believe the ability to uphold the bylaws of the organization is highly or extremely important, 87% believe the ability to work together to solve problems is highly or extremely important. See Table 6.

PAGE 20

Examining Membership within Florida CattleWomen, Inc. 20 Table 6. Level of importance of abilities for FCW members to possess (N=91) $ !"#$)#$),,$ -&'"(#)*# $ +,-./#,0$ %&'"(#)*# $ 1)-(,0$ %&'"(#)*# $ 2-./,0$ %&'"(#)*# $ 34#(5&5,0$ %&'"(#)*# $ K5&"*;#()#5$+=@@5;;$-*$I5)?5(;/-'$ E)')@-#-5; $ '# &# %+# *+# %+# %?5*#-:0$9"#5*#-),$I5)?5(; $ '# +# %+# *%# %&# E"*?=@#$)*$<(?5(,0$C55#-*. $ %# $# $)# *,# ++# K5&"*;#()#5$O*"6,5?.5$":$#/5$P;5$":$Q"),;$ )*?$".5#/5($#"$ +",B5$9("D,5&; $ $# $# $$# *'# *%# Interest in Volunteering Respondents were asked if they were interested in volunteering for FCW. 52% said they would like to volunteer for FCW a nd 48% do not wish to volunteer. Respondents who responded yes to volunteering (N=39) were asked why they would be interested in volunteering for FCW. Of the respondents, 67% agree or strongly agree that they desire to be more involved in FCW, 64% agree or strongly agree that they are satisfied with FCW and its goals, 62% agree or strongly agree that it is important to attend all FCW meetings, 82% agree or strongly agree that they are willing to help recruit more FCW members, and 66% agree or strongly agree FCW is active and accomplishing its goals Of t he respondents, 29% agree d or strongly agree d that family members or close friends have volunteered and now it i s their turn, 92% agree d or strongly agree d that they work effectively with individuals and groups, 72% agree d or strongly agree d that they are comfortable speaking to individuals, groups and media, 87% agree d or strongly agree d they are able to seek out alternative solutions to problems, 74% agree d or strongly agree d they are comfortable with communication technology such as social media and the web, and 82% agree d or strongly agree d they would enjoy the satisfaction of volunteering See Table 7.

PAGE 21

Examining Membership within Florida CattleWomen, Inc. 21 Table 7. Reasons why members want to volunteer with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ersonal Preferences All respondents were asked their personal preferences in reference to their personalities. 62% agree d or strongly agree d that it is important that others approve their behavior, 94% agree d or strongly agree d that decisions they make will reflect the high standards they have set for themselves, 11% agree d or strongly agree d that they only like to do things that are fun, 16% agree d or strongly agree d that they work harder on a project when public recognition is attached to it, 18% agree d or strongly agree d that they choose a volunteer position based on which sounds like the most fun, 9% agree d or strongly agree d that they choo se a volunteer position based on how much recognit ion is attached to it. Eighty two percent agree d or strongly agree d that they consider themselves to be a self motivated person, 32% agree d or strongly agree d that the people they choose to spend their time with are the most fun to be with, 93% agree d or strongly agree d that they try to make decisions that are consistent with their personal standards of behavior, 81% agree d or strongly agree d that they like to do things that give them a sense of personal ach ievement, 75% agree d or strongly agree d that it is important for them to volunteer for an organization that allows them to use their talents and skills, 69% agree d or strongly agree d that they need to know that their skills and values are impacting the organization's success See Table 8.

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Examining Membership within Florida CattleWomen, Inc. 22 Tabl e 8. Personal preferences of FCW members in reference to their personalities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vent Attendance Respondents who reported being current members (N=91) were asked to indicate how many FCW events they attended in the last year. 22% reported they did not attend any events in the last year, 16% attended one to two events, 15% reported attending three to f our events, 14% attended five to six events, 16% attended seven to 10 events, and 16% reported attending 11 or more events (Figure 14 ) F igure 14 The number of FCW events members attended (N=91) %%$ &0$ &/$ &.$ 1$ 1$ &0$ #$ /$ &#$ &/$ %#$ %/$ G47) &!54!% -!54!. /!54!0 "!54!1 2!54!&# &&!4+!34+) K)+<)75*:)!4L!3)DX)+,

PAGE 23

Examining Membership within Florida CattleWomen, Inc. 23 What Prevents Women from Joining From the open ended responses received from respondents one of the largest barriers preventing interested women from joining FCW is confusion about their membership. One respondent reported, "People think that you must own cattle to be a CattleWomen's memb er." Another responden t reported, They think their husband's cattlemen's membership covers them." Another barrier that prevents interested women from joining is a lack of communication. One respondent reported, "Our local chapter does not promote itself at all." Another respondent reported, "Because the current members don't organize and reach out to new members letting them know when meetings are." The third major theme that emerged about barriers to membership was that respondents perceived FCW as not b eing inclusive One respondent reported, "The local group is either very inactive or it's a big clique." Another respondent reported, "Attitude of some members. Clique type atmosphere." Findings More than half (70%) of the non member respondents reported having been a member for only one to two years, meaning that they quit after their first or second year of membership. Forty percent of members have been members for one to four years. Fewer people have been a part of the organization from seven to 10 years. However, the number increases to 21% for those who have been a member for more than 11 years. Almost three fourths (74%) of members belong to other agricultural organizations. Of those respondents more than half (54%) reported belonging to one t o two other organizations. 41% of the same respondents reported holding a leadership position within one or more of those organizations. Eighty one percent of members reported belonging to other general organizations not related to agriculture Thirty thr ee percent of those members reported holding a leadership position within one or more of those organizations. Over half (60%) of respondents rely on the cattle/livestock industry for the majority of their family's income. Respondents were asked who influ enced them to join FCW and over half (56%) said no women influenced them to join FCW. More than half (59%) of respondents reported working off of the farm/ranch. The majority of members (67%) reported they preferred email as their main form of communicat ion with FCW. According to the respondents one of the major reasons they joined FCW was because FCW conducts educational programs about the beef industry. All respondents believe that educating the public about beef products is an important benefit of FCW. The majority of respondents (87%) believe that promoting the beef industry is a major benefit of FCW. Half of the non member respondents reported that they simply forgot to renew their membership. Those respondents who already serve as officers for FCW do so mainly because they have a desire to be more involved in FCW. They were also willing to help recruit FCW members and believe they work effectively with individuals and groups. Seventy percent of members do not want to serve as an officer in FCW. N inety eight percent of respondents believe that using effective communication skills in working with the general public is an important ability for FCW members to possess. More than half (52%) of members are interested in volunteering for FCW. Those who wi sh to volunteer have a desire to be more involved in FCW and are willing to help recruit FCW members. Almost all respondents (97%) believe decisions they make will reflect high standards they have set for themselves. Ninety three percent believe they try to make decisions that are consistent with their personal standards of behavior. Most respondents (81%) like to do things that give them a sense of personal achievement. Almost a quarter of respondents (22%) reported they did not attend any FCW events in the past year. A major reason for the drop in attendance is their busy schedules. Respondents reported not having enough time to commit to FCW due to their busy lifestyle.

PAGE 24

Examining Membership within Florida CattleWomen, Inc. 24 When asked what prevents interested women from joining FCW over half (54%) of respondents reported they have never been asked. The open ended responses revealed that interested women do not feel welcome at meetings. R ecommendations Among the members of t he Florida CattleWomen surveyed, almost half have only been members of the organization for one to four years. The other major portion of members reported being a part of the organization fo r more than 11 years. FCW is lo sing members at the two to four ye ar marks. Members who are or want to be extremely involved value the educational programs offered by FCW to the public. Those who want to or already serve as officers have a desire to be more involved in FCW and are willing to recruit new FCW members. Whil e not many want to serve as an officer, over half indicated that they would like to volunteer. Half of the non member respondents simply forgot to renew their membership. Over half of those surveyed reported they derive the majority of their income from th e cattle/livestock industry meaning they have a vested interest in what FCW stands for. Most of the respondents are involved in other organizations and do not have an immense amount of time to dedicate to FCW. One way to combat this issue is to encourage those who are busy to volunteer at one event a month that only takes a few hours. Giving them extreme advanced notice can also be a helpful tool to get them involved. Focus time and energy on educating the public about the beef industry. Send out reminder s to members about renewing their membership. Send out meeting and event reminders to members. Utilize volunteers for recruiting new members and educational events. Encourage those who are not officers to volunteer for events. Encourage member interaction and networking with each other. Provide time limited projects focused on education and promotion of the beef industry. Encourage promotio n of FCW throughout the county chapters and state organization References Florida Cattlemen's Association. (2014) Florida Cattlewomen Retrieved from http://www.floridacattlemen.org/fcw/ UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (2011). Florida Cattlemen's Association: Benefits and barriers of membership survey report. PIE Center Report, Gainesville, FL.


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INGEST IEID E9MNQES6W_C4UJBU INGEST_TIME 2016-07-13T21:12:07Z PACKAGE AA00046787_00001
AGREEMENT_INFO ACCOUNT UF PROJECT UFDC
FILES