Material Information

Service USDA's report to consumers
Portion of title:
USDA's report to consumers
Physical Description:
: ; 27 cm.
United States -- Dept. of Agriculture. -- Office of Governmental and Public Affairs
United States -- Dept. of Agriculture. -- Office of Communication
United States -- Dept. of Agriculture. -- Office of Information
U.S. Dept. of Agriculture, Office of Governmental and Public Affairs
Place of Publication:


Subjects / Keywords:
Consumer education -- Periodicals -- United States   ( lcsh )
federal government publication   ( marcgt )


Dates or Sequential Designation:
no. 1- Nov. 1963-
Numbering Peculiarities:
Publication suspended Dec. 1979-
Issuing Body:
Issued Nov. 1963-Feb. 1973 by the Department's Office of Information; Mar. 1973-Dec. 1977 by the Office of Communication.
General Note:
Issues prior to Jan. 1978 were classed: A 21.29:(nos.)

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
aleph - 001360420
oclc - 01716336
notis - AGM1835
issn - 0037-2544
System ID:

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Advertising Is The Method. The Advertising Council, a nonprofit
organization which conducts advertising campaigns in the public
interest, has announced it is planning mpaign on
nutrition. Government agencies conc fi Otf nutrition and
health, and the food industry are with & Council in
development of the public service aign. Th ign will be
an information program to enable AmericanS uding vul-
nerable groups such as the poor acheve a he lt er life
through a more informed use of av ab 00Tood suppj and to
develop greater nutrition awareness-


National Farm-City Week. President Nixon has designated the week
of November 20-26 as National Farm-City Week. In his proclamation
the President noted: "The well-being of urban America and the
welfare of rural America will increasingly inter-twine as our
total population expands.. Better living in the one depends on
better living in the other."


USDA Food Helps Sustain Hardworking Teens. Teen Corps of
America, Inc., used USDA-donated foods to help feed their 110
volunteers to Appalachia during a three-week work session. The
Minnesota-based nonprofit service corps sends high school volun-
teers to work with the people of Handshoe, Salt Lick, Decoy, Rock
Fork, and other small towns in Kentucky and Tennessee. Together
with local people, the Teens tackle such projects as repairing
roads, building bridges, setting up lunchroom programs for child-
ren, founding community centers, providing dental care, building
churches, establishing vocational training programs -- all
according to local needs.

t* ~
'~ ''All,'



Breakfast and the Bright Life. Oh how you hate to get up in the morning? Rush, rush
-- too rushed to eat breakfast -- and off to school. By mid-morning where has all the
energy gone? A very few minutes in the morning for a good breakfast can keep teenagers
full of pep until lunch and add a good deal of sparkle to the whole day. The import-
ance of breakfast to a full, busy teenage day is the subject of a dynamic new slide set
"Breakfast and the Bright Life." The 60-frame color presentation stresses that daily
food selections are among the many vital desicions young people make. Teachers and
leaders of youth will find it of value in reaching young people with basic dietary
rules and their importance to good nutrition. "Breakfast and the Bright Life" may be
purchased from the Photography Division, Office of Information, U.S. Department of
Agriculture, Washington, D.C. 20250. The cost is $9.00 per set. An audio tape for
manual projection is available for $1.00.


Be a Part of the Pollution Solution. Walk along the streams in your community and let
your eyes, ears, and nose tell you where the war on pollution can really begin. Some
citizen conservationists think of their cleanup campaigns as stream "adoption." Local
water pollution control programs, incorporating strong enforcement procedures and
beautification, have sprung out of well-organized pickup projects and surveys. Long-
range campaigns have been supported by conservation district leaders in West Virginia,
Wisconsin, Pennsylvania, Indiana, and Ohio. USDA Soil Conservation Service technicians
have worked side by side with stream-adopting citizens in the planning and action
phases. (More than 3,000 districts in almost every U.S. county belong to the National
Association of Conservation Districts and are aided by SCS). Because of the prevalence
of troubled waters in rural and urban areas, the "Adopt a Stream" approach is supported
by NACD as "a good way to divide up the big conservation job into smaller pieces." If
you want to start something that will benefit an orphaned stream, contact your local
soil conservation district or SCS office--and be ready to get your hip boots wet.


It's Turkey Time. Turkeys are featured on the Plentiful Foods List for November ---
which is handy with Thanksgiving Day fast approaching. And then there's all that nice
rice. Rice production this year is expected to total an ample 8.5 billion pounds. The
November Plentifuls also include potatoes, onions, fresh apples, canned applesauce,
apple juice, fresh cranberries, cranberry sauce, fruit cocktail, walnuts, dry split
peas, pork, and broiler-fryers. For December the Plentifuls will include fresh oranges,
turkeys, pork, eggs, fresh apples, applesauce, apple juice, fresh cranberries, cranberry
sauce, frozen orange juice concentrate, grapefruit, tangerines, potatoes, dry onions,
and walnuts.


Who drinks the most milk in your household, besides baby? A recent USDA survey in-
dicated milk consumption was highest for boys 9 to 19. For males it fell after 19
and for females after their early teens. Adult women drank the least. Ice cream and
cream consumption was fairly stable for all age groups, while adults ate the most cheese.



Your U.S. Department of Agriculture. Abraham Lincoln signed the Act creating the
U.S. Department of Agriculture in 1862. In those days the Department served a
population which was largely engaged in agricultural production. Today's Department
serves a Nation in which only 5 percent of the population live on farms -- and each
agricultural worker provides food and fiber for himself and 44 others. Nowadays, the
Department is concerned with farm income; foreign markets for agricultural products;
curbing and curing poverty, hunger, and malnutrition; protecting soil, water, forest,
and other natural resources; rural development and credit; research; standards of
quality and safety in foods. The agencies administering these and other activities
of the Department are listed in a newly revised publication, "Your United States
Department of Agriculture." The 14-page booklet describes specific responsibilities
of each agency and carries an organization chart of the Department. Single copies of
the booklet are available on postcard request from the Office of Information, U. S,
Department of Agriculture, Washington, D.C. 20250.


USDA Wants to Know Why. Studies have shown that non-Caucasian elementary school
children often reject milk. Under a USDA research grant, investigators at Johns
Hopkins University, Baltimore, di., are working to find out why. In a preliminary
study at two Baltimore schools, more than 40 percent of Negro children through the
6th grade refused to drink milk served with school lunch. This compared to refusal
by only 10 percent of the Caucasian children. Since milk is a basic part of school
lunch programs for children -- especially for those from disadvantaged areas who
often need additional protein and calcium -- it is important to learn more about its
effectiveness. Do the children reject milk because of family history of nonconsump-
tion of milk? Does milk make them sick? It may be that attempts to upgrade nutri-
tional status with milk and milk products is largely self-defeating, both in the
United States and abroad where large segments of the population are non-Caucasian.
The one-year study involves 450 elementary school children from Baltimore schools,
one predominately Negro and one predominately Caucasian.


Christmas Creativity, Naturally. The Christmas Season generally brings out the
creative spirit in us all. If your mood turns to festive decoration, a trip to the
countryside can whet your imagination and provide you with materials for your crea-
tions. Fields and woods in autumn and early winter are literally Nature's art shop
-- offering a variety of items in fascinating colors and shapes. Conifer cones,
acorns, nuts, dried seed pods can become wreaths, swags, kissing balls, miniature
Christmas trees, corsages, centerpieces -- just use your imagination. An early start
in collecting is a good idea because it does take a large amount of materials to make
even a small decoration. Other necessities for making Christmas decorations are wire,
glue, and patience. Some helpful suggestions for turning nature's materials into your
own unique creations have been prepared in flyer form by USDA horticulturists. Free
copies of the flyers are available from Service, Office of Information, U.S. Depart-
ment of Agriculture, Washington, D.C. 20250.

lIIlllll I IIIlllll II I I I II III IIII
A 0'J'F FOR ALL AJ'ERICAIS 31262087400726

Contours of Change. The new 1970 Yearbook of Agriculture, Contours of Change, is
about Americans who live beyond the city lines in rural America -- a third of the
total U.S. population. Within its 408 pages the Yearbook describes the forces that
are constantly reshaping rural America and points to the tasks that lie ahead as
America grows both in population and economic development. Much of this increase
in numbers and development needs to take place outside the great metropolitan areas,
Secretary of Agriculture Clifford M. Hardin says in the forward to the new book.
"It is imperative that the people of rural America start making plans and decisions
to assure that this development comes about in an orderly, healthy manner. City
dwellers have an equal interest, since a sound pattern of national growth can alle-
viate many of today's urban problems." The "contours of change" in rural America
are reflected in the four sections of the Yearbook: The Agricultural Revolutions;
Country and City One Nation; America's New Role in World Agriculture; and A Look
Into the Future. Copies of Contours of Change may be purchased for $3.50 from the
Superintendent of Documents, U.S. Government Printing Office, Washington, D.C. 20402.
USDA does not have copies for public distribution.


Did You Know? When the American consumer spent $1 on food at the grocery store in
1969, she bought 41 cents worth of products and 59 cents worth of marketing services.
OR, a new insect-resistant food packaging that reduces the need for pesticides is a
recent achievement of USDA scientists. OR, transportation takes only 6 cents out of
the food dollar, even though most foods are hauled hundred of miles between producer
and consumer. OR, whey, a waste product of cheese making, may help feed the world's
hungry. OR, grade labeling of foods is on the increase. These facts and many more
on what goes into getting food from the farmer to the consumer can be found in a new
USDA information kit. The kit includes five fact-filled bulletins each dealing with
a specific area in the food chain: prices, marketing, packaging, grading and research.
Teachers, editors and writers, home economists, and consumers will find the kit a
valuable source of information. The kit may be obtained free from the Office of
Information, U.S. Department of Agriculture, Washington, D.C. .20250.


And USDA Slide Set Presentations. Wildlife, forests, 4-H, nutrition, home economics,
housing, conservation, cooperatives. and a variety of other topics are covered by
slide set and filmstrip presentations which can be purchased from the U.S. Department
of Agriculture. A new catalog (MP-1107) listing all of the presentations can now be
ordered from the Photography Division, Room 412-., Office of Information, U.S. De-
partment of Agriculture, Washington, D.C. 20253,. Of the 99 titles listed in the
catalog and its addendum, more than one-third are new ones released in the last two
and one-half years.

SERVICE is a monthly newsletter of consumer interest. It is designed for those who
report to the individual consumer rather than for mass distribution. For information
about items in this issue, write: Lillie Vincent, editor of Service, IU.iS. Department
of Agriculture, Office of Information, Washington, D.C. ;0250. Please include your

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