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USDA'S REPORT TO CONSUMERS
UNITED STATES DEPARTMENT OF AGRICULTURE-OFFICE OF INFORMATION -WASHITOM, D.C. 20250
July 1968 No. 54
qew Protein Foods. High protein foods which the poor can afford
and will accept may be one answer to the world problem of mal-
iutrition, according to the U. S. Department of Agriculture world
nutrition adviser. For example, an American firm is now test-
narketing a chocolate flavored soybean beverage in Brazil. It
containss three percent protein, vitamins, keeps without refrig-
ration, and showed good acceptance in its first test month. Indian
governmentt bakeries in Madras, Bombay, New Delhi, and elsewhere
ire now producing a bread fortified with vitamins, minerals, and
Lysine, a protein component in which bread is deficient. In-
;redients such as soybeans, cottonseed, peanuts and other crops
:an provide the basis of such new protein food products, the -
comingg to Washington, D. C.? Three flower shows, open to the public,
ire planned at the National Arboretum, an oasis of natural beauty of
415 acres of public land, operated by the U. S. Department of Agricul-
ture. Visitors are welcome to the weekend exhibits of the Potomac
Lily Show, July 13-14; the National Capital Daylily Show, July 20-21;
and the National Gladiolus Show, July 27-28. Weekend hours are from
10 a.m. until 7 p.m. during July. /4
"TOUCH AND SEE"
Blind Trail Opens. A 1600-foo g ture l ti r the blind is a
new development at the U. S. D t of Agri re's National
arboretum in Washington, D. C. \ ,blind can t uc and feel foliage
and hear the crunch of leaves be i their f this trail.
here is another nature trail for sn the United
States located in the White River Na est near Aspen,
Colorado. Visitors at the Arboretum's trail follow a guide rope
and "read" the descriptive signs printed in both Braille and print.
Native plants and trees are pointed out and visitors are invited to
feel tree bark, leaves, and the wood of a dead tree. The Department's
"touch and see" trail will permit the blind to enjoy much of what
sighted people now appreciate at the Arboretum.
It's the Season. Fresh fruit is usually bright in color, light in calories--
and right in nutrition. The outlook is particularly good for peach production
this season. Supplies of pears, plums and nectarines are also expected to be
larger than last year. The 1967-68 orange output is estimated to be nearly a
third below last year's large crops; grapefruit production is off nearly a
fourth; lemons are down 7 percent. Citrus prices are considerably above last
Fresh Fruit Flavor. Five to ten times as much flavor essence is obtained from
citrus peel and processing liquids as obtainable by any other methods due to
a new process developed by U. S. Department of Agriculture researchers. The new
process can help give more of a fresh-fruit flavor and aroma to frozen, instant,
and canned citrus products. Adding orange essence, as well as "locked in"
orange oil, resulted in improved flavor in the instant orange juice.
SEEDLESS, SQUEEZELESS WONDERS
Space Age Nutrition. Ideal for astronauts. Handy for campers. Tasty and
nutritious for children. What is it? Nutrition: tablet form. U. S. Depart-
ment of Agriculture scientists have developed experimental fruit tablets--or
discs--from orange or grapefruit crystals. The tablets are light in weight,
pleasant tasting, and inexpensive. The discs are about the size of a 25 cent
coin. The fruit disc may some day be used by servicemen in the field, or any-
one who wants "instant nutrition." Eight tablets equal one orange in nutritional
value--or about half a grapefruit.
NEW FORM FOR FUNGUS FAVORITE
Taste-Panel Test. Economical, attractive, excellent flavor--might well describe
the dehydrated mushroom pieces produced by a new method developed by the U. S.
Department of Agriculture. This quality product may compete with imported
canned mushrooms--a long time favorite. Taste-panel testing established that
the dehydrated mushroom pieces were as good after seven months of storage as
immediately after dehydration. This development may enable domestic growers
of cultivated mushrooms to have an even broader market--and it will offer the
consumer another choice if he enjoys mushrooms in his diet.
PICK THE PLENTIFUL
The Buys for July. Picnic plans? Barbecue plans? Eggs, turkey, summer veg-
etables, peaches, plums, watermelons, and vegetable fats and oils are all
on the plentiful list form the U. S. Department of Agriculture. Summer
turkeys are flying high at the barbecue pit. Turkeys will be plentiful and
the prices favorable for consumers.
SAFE AND CERTAIN MEAT
For YOUR Protection. Federal Meat Inspection--one of the most important
functions of the U. S. Department of Agriculture--is explained in the new
consumer leaflet, "Inspection for Your Protection," PA 877. The Federal in-
spection mark assures consumers that meat and meat products are wholesome
and processed in a sanitary manner. Products must be packaged to prevent con-
tamination and adulteration, and be labeled properly. Copies of the leaflet
are available free from the Office of Information, U. S. Department of Agricul-
ture, Washington, D. C. 20250. Please include your zipcode.
Going South of the Border? Don't accidentally bring back a hitchhiking pest
or plant disease warns the U. S. Department of Agriculture. Thousands of
visitors to the southwestern part of the U. S. also venture across the border
into Mexico to shop for a few hours--or days--or just to touch foreign soil.
Each traveler's baggage must be examined by the U. S. Department of Agriculture
quarantine inspectors working with officials of the other U. S. border clearance
agencies. Avoid buying fruit, vegetables, plants or seeds in Mexico unless
you have checked with USDA inspectors and have made sure that the items are
permitted by the United States. Ask U. S. border stations for information on
plant quarantine regulations, or write to "Quarantines" U. S. Department of
Agriculture, Washington, D. C. 20250 for further information.
NEW STRAWBERRY VARIETY
Hail to the"Red Chief." Deep red, medium to large size berries--taste sweet
rather than acid--and ripen in midseason--are the attributes of the new straw-
berry variety released to nurserymen by the U. S. Department of Agriculture.
Red Chief is productive in Maryland, New Jersey, Massachusetts, Michigan, Ohio,
Missouri, and southern Illinois. The variety is not productive in North Carolina
and Arkansas. The berries, which remain attractive with handling, are par-
ticularly well adapted for the customer--"touch and select" method of marketing.
AN A-PLUS FOR BREAKFAST PROGRAM
Better Food Leads to Better Education. About 15 million breakfasts were served
to school children this year according to preliminary reports of the U. S.
Department of Agriculture. Twice the number of children served last year re-
ceived the daily breakfast this year. This newest dimension in food service
in schools came into being with the signing of the Child Nutrition Act of 1966.
The School Breakfast Program is following the footsteps of the National School
Lunch Program which has been so effective since becoming law in June 1946. Teachers
in many of the participating schools reported that formerly listless children
"perked" up and contributed to their school work because they had a good breakfast.
UNIVERSITY OF FLORIDA
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THE MORE CONVENIENT SUGAR
Who Uses the Sugar? No need for sweetness? Sugar for home use has decreased
from about 60 percent of all sugar deliveries to 27 percent in the past
thirty years, according to the findings of the U. S. Department of Agriculture.
Institutional and industrial usage has increased correspondingly. The
direct cause of this shift--from home use to industrial and institutional
use--is a result of the homemaker purchasing an increasing portion of sugar
in convenience foods. Pre-sugared items, and "ready to eat" products lower
the needs of sugar in the home. Liquid sugar users by quantities show that over
50 percent of all liquid sugar goes to the beverage industry. Next come the
canning industry, ice cream and dairy products, confectionary, and last, the
baking industry, which, however, is second only to the beverage industry in
terms of total sugar usage.
THROW AWAY THE IRON
No-iron Dress Slacks. Not even a touch-up iron job needed? Sounds too
good--but this very practical garment is now possible. The U. S. Department
of Agriculture scientists paved the way to no-iron wool slacks through studies
of blends of settable non-wool fibers with wools made shrink resistant by
the WURLAN treatment. The finished garment receives a durable-press treatment.
Wool-blend slacks made this way can be repeatedly machine-washed. In addition
to outstanding washability, the fabric retains the special good looks, warmth,
and resilience of wool. In various weaves, the new wool-blend fabrics are
comfortable to wear and exhibit outstanding shape and crease retention--and
wrinkle-resistant properties. A no-iron, all cotton-seersucker suit for men will
also be available in the very near future, according to USDA scientists. Still
in research, the fabric will be specially treated to look good and wear well
through countless washings. It is expected to be available only in the expensive
suit lines, however.
CLUB PROGRAM AIDS
Program Chairmen. Planning your fall calendar? Now is the time to consider
the vast resource material available from the Federal Government. The U. S.
Department of Agriculture recently published a revised booklet of films by the
USDA's Motion Picture Service. Lending libraries located in all land-grant
colleges have the films available for clubs to borrow. Most of the films are
sound, 16 mm. and are also available for purchase. Many are in color. Subjects
available include films on forestry, food, nutrition, housing, rainfall, cooperatives,
careers, conservation, defensive driving, fire control, and the Smokey the Bear
series. A number of the films have won awards for excellence. The booklet
describing all the films is called "Films of the U. S. Department of Agriculture,"
Agriculture Handbook No. 14 and is available for 40 cents from the Superintendent
of Documents, U. S. Government Printing Office, Washington, D. C. 20402.
For information about items in this issue, write Shirley E. Wagener, Editor,
SERVICE, U. S. Department of Agriculture, Office of Information, Special Reports
Division, Washington, D. C. 20250.
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