Fruits and juices availability in retail food stores

TALOElJ
A uFds


Z- 1-


MAY 19 1954


AVAI LAB I LITY

/ M


FEBRUARY


i.


1954


UNITED STATES DEPARTMENT OF AGRICULTURE
AGRICULTURAL MARKETING SERVICE


April 1954






PREFACE


This report summarizes information on availability of certain
fresh citrus fruits, and canned and frozen juices and ades in
retail food stores in the United States during February 1954
as compared with earlier survey months. Availability of fresh
citrus fruits is expressed both as a percentage of all food
stores and as a percentage of those customarily handling fresh
fruits or vegetables. For frozen juices availability is express-
ed both as a percentage of all food stores and as a percentage
of those equipped with freezer cabinets. Preceding reports in
this series have presented similar information obtained from
surveys during the months of October 1948; April, August, and
November 1949; May and August 1950; and in February, May, and
August of 1951, 1952, and 1953.

Data for February 1952 are shown in some instances in this
report for comparative purposes. However, they are not strictly
comparable with those for February 1953 and 1954, since they
were computed on a slightly different statistical basis.

Data on availability of these fruit and juice products were
obtained from a national probability sample of approximately
1,700 retail stores distributed among the 5 regions indicated
in Table 1. Within each of the regions, the sample is comprised
of approximately 50 counties, with an average of 5 to 6 sample
stores per county. In each of the three cities, Chicago,
New York, and Los Angeles, the sample has been enlarged to
include a minimum of about 150 stores. Large stores were sampled
at a heavier rate than small ones in order to obtain better
representation among these stores than would have been possible
in the case of proportionate representation, Data on availabil-
ity of these fruits or fruit products in retail food stores are
presented in this report according to: (1) Type of store
management, (2) size of the store in terms of annual dollar
volume of business, (3) location by geographic region as indicat-
ed in Figure 1, and (4) by size of city in which the store is
located.









This work was financed cooperatively by participating fruit
industry groups and the United States Department of Agriculture.
Funds used by the United States Department of Agriculture were
provided under the Agricultural Marketing Act of 1946 (RMA
Title II).






CONTENTS


Page

Summary .......................... .. .. ........... ... o... ..... 1
Frozen Juices and Ades .......... .................................... ........ 2
Canned Juices ................................................ ............. 3
Fresh Citrus Fruit .......................................................... 5
Tpble lo- Store sample for national retail food store audit, by store
classification and location, February 1954 ......................... 6
Figure 1.- Regions for national retail food store audit ....................... 6

Table 2.- Fresh citrus fruits availability summary: Percentage of retail food
stores having specified fresh citrus fruits available, February 1954
with comparisons .................................................. 7
3.- Juices, single-strength ades, and ade bases availability summary:
Percentage of all retail food stores having indicated products
available, February 195L with comparisons ........................ 7
L.- Fresh oranges availability: Percentage of retail food stores having
oranges available, by store classification and location, February
1954 with comparisons ............................................. 8
5.- Fresh oranges availability: Percentage of retail food stores having
California-Arizona oranges available, by store classification and
location, February 1954 with comparisons .......................... 8
6.- Fresh oranges availability: Percentage of retail food stores having
Florida oranges available, by store classification and location,
February 1951 with comparisons ...................................... 9
7.- Fresh grapefruit availability: Percentage of retail food stores
having grapefruit avail able, by store classification and location,
February 1954 with comparisons ..................................... 9
8.- Fresh grapefruit availability: Percentage of retail food stores
having California-Arizona grapefruit available, by store classifica-
tion and location, February 1954 with comparisons ................. 10
9.- Fresh grapefruit availability: Percentage of retail food stores
having Florida grapefruit available, by store classification and
location, February 1954 with comparisons ........................... 10
10.- Fresh lemons availability: Percentage of retail food stores having
lemons available, by store classification and location, February
1954 with comparisons .............................................. 11
11.- Fresh tangerines availability: Percentage of retail food stores
having tangerines available, by store classification and location,
February 1954 with comparisons ..................................... 11
12?.- Frozen and shelf-pack concentrated juices and ades: Comparison of
percentage of retail food stores having specified juices and ades,
by store classification and location, February 195 ............ 12





Page
Table 13.- Frozen concentrated orange and grape juices: Percentage of retail
food stores having products available, by store classification and
location, February 195h with comparisons ......................... 13
1l.- Frozen concentrate for lemonade and frozen single-strength lemon
juice: Percentage of retail food stores having products available,
by store classification and location February 195h with comparisons. 13
15.- Frozen concentrate for orangeade and limeade: Percentage of retail
food stores having products available, by store classification and
location, February 1954 with comparisons ........................... l1
16.- Frozen concentrated pineapple juice: Percentage of retail food
stores having product available, by store classification and location,
February 195h with comparisons ..................................... l1
17.- Shelf-pack concentrated orange juice and concentrate for lemonade
and orangeade: Percentage of retail food stores having products
available, by store classification and location. February 1954 with
comparisons o........................................................ 1
18.- Canned single-strength orange juice: Percentage of retail food
stores having specified container sizes available, by store classi-
fication and location, February 195h with comparisons ............. 15
19.- Canned single-strength grapefruit juice: Percentage of retail food
stores having specified container sizes available, by store classi-
fication and location, February 195h with comparisons .............. 16
20.- Canned single-strength orange-grapefruit blended juice: Percentage
of retail food stores having specified container sizes available, by
store classification and location, February 1954 with comparisons .. 16

21.- Canned single-strength tangerine juice:- Percentage of retail food
stores having specified container sizes available, by store classi-
fication and location, February 195h with comparisons .............. 17
22.- Prune juice: Percentage of retail food stores having specified
container sizes available, by store classification and loccation,
February 1914 with comparisons ..................................... 17

23.- Canned single-strength lemon juice: Percentage of retail food
stores having specified container sizes available, by store classi-
fication and location, February 1954 with comparisons .............. 18

2h.- Canned single-strength orangeode: Percentage of retail food stores
having specified container sizes available, by store classification
and location, February 195h with comparisons ...................... 18


25.- Canned single-strength pineapple, tomato, anple, and grape juices:
Percentage of retail food stores having products available, by
store classification and location, February 1954 with comparisons .. 19


-ili-







FRUITS AND JUICES


AVAILABILITY IN RETAIL FOOD STORES

FEBRUARY 1954


SUiIARY

A new record number of the Nation's retail food stores were stocking frozen
concentrated orange, grape, and pineapple juices in February 1954, according
to a nation-wide survey conducted during that month.

About 58 percent of all food stores were handling frozen orange juice,
which was about 9 out of 10 of those equipped with freezer cabinets. There
was also a record number of stores handling frozen concentrate for lemonade
and frozen single-strength lemon juice and frozen concentrate for limeade.
Frozen concentrate for lemonade was the most widely distributed of the ades.
It appeared in 46 percent of the stores checked, which was 72 percent of
those that had freezer cabinets. Part of the increase in the availability
of these frozen juices and ades to food shoppers was the result of more
stores being equipped with frozen food cabinets.

Consumers were able to find the principal canned single-strength juices in
about the same proportion of the Nation's food stores as in February last
year. Canned single-strength orange juice and canned single-strength
tomato juice continued to lead in availability; they appeared in about 9
out of 10 stores surveyed. Almost as many stores had canned single-strength
grapefruit juice and pineapple juice. The least available of the citrus
juices was tangerine juice. It appeared in only about 1 store in 7. In
the case of the canned single-strength citrus juices, fewer stores were
handling the No. 2 size cans than during February 1953. There was no
appreciable change nationally, however, in the number of stores stocking
the 46-ounce can of these juices.

The percentage of all food stores handling fresh oranges, grapefruit, and
lemons was practically the same in February 1954 as a year earlier. The
number handling tangerines, however, was down considerably. Ninety-four
percent of the stores handling fresh fruits and vegetables had fresh
oranges, 72 percent had fresh grapefruit, 86 percent had lemons, and 45
percent had tangerines.

Not as many stores in the Mountain-Southwestern region had California-
Arizona oranges as a year ago. Availshility in that area was affected by
the increased production of Texas citrus fruit this year. On the other
hand, more stores in the South had California-Arizona oranges and fewer
stores had lemons than in any survey month so far.

Availability of tangerines was much lower in the Mountain-Southwestern
region than elsewhere. Also, the proportion of stores surveyed among
national chains that had tangerines was much less than the proportion of
regional chain stores that had tangerines.





-2-


FROZEN JUICES AND ADES

Almost all of the frozen juices and ades were in more stores in February
1954 than a year earlier (table 3). There was an appreciable increase in
the number of retail stores handling frozen concentrated orange, grape,
and pineapple juices, and frozen concentrate for lemonade and limeade.
Shelf-pack (non-frozen) concentrated orange juice, as well as concentrate
for orangeade or lemonade, were in about the same percentage of the food
stores as a year earlier Frozen concentrate for orangeade was in slightly
more stores than in February last year.

Frozen concentrated orange juice appeared in 58 percent of the food stores
surveyed in February, compared with 53 percent a year earlier (table 13).
The increase in availability occurred in regional chain and independent
food stores and was apparently the result of a larger proportion of these
stores being equipped with freezer cabinets than a year ago. All the
national chain store units surveyed which were equipped with freezer
cabinets had frozen concentrated orange juice. About 98 percent of the
regional chain store outlets and 90 percent of the independent stores so
equipped had this juice.

The increase in the number of stores stocking frozen orange juice was
primarily among the smaller stores with annual business volume of less
than $100,000 each.

Contrary to the general increase in availability of frozen concentrated
orange juice, there was a slight decline in its availability in the Mountain-
Southwest and Pacific regions. This was true both for all stores and for
those equipped with frozen food cabinets. Among the regions, the largest
relative increase in frozen orange juice availability was in the South.
Thirty-two percent of the stores there had the product--almost half again
as many stores as in February a year ago.

Frozen concentrated grape juice was in about 43 percent of the Nation's
food stores in February 1954--a moderate gain over the 39 percent a year
ago. Approximately 2 out of 3 stores equipped with freezer cabinets
had frozen concentrated grape juice.

Almost all national chain stores had frozen grape juice, but only 3 in
4 regional chain stores had it, and 2 out of 5 of the independent stores.

About 46 percent of the food stores in February 1954 had frozen concentrate
for lemonade (table 14). This gain in availability resulted from more
regional chain stores having the product. Nine out of 10 regional chain
outlets surveyed had frozen lemonade in February compared with only 3 out
of 4 a year ago. Contrary to the situation for frozen orange juice,
there was lower availability of frozen lemonade in national chain stores
than in regional chains.






-3-


A third more stores in the South had frozen lemonade than in February 1953,
but fewer stores in the Mountain-Southwest region had it. Availability
was up moderately from last year in the other regions. Most of the additional
stores handling frozen lemonade were in one of the lower business volume
groups (sales of $50,000 to $100,000 annually),

Frozen single-strength lemon juice could be purchased in one-sixth of the
food stores surveyed in February, slightly more than in that month of 1953.
A fourth of the stores equipped with frozen food cabinets had this product.
The number of national chain and regional chain store outlets stocking
frozen single-strength lemon juice declined by almost one-third compared
with a year earlier.

Only 1 store in 14 had frozen concentrate for orangeade in stock in February,
although the number of stores in the Northeast carrying this ade doubled
(table 15). As a consequence, availability was highest in that region.
Frozen orangeade could be bought in 1 store in 8 in the Northeastern.region.

Considerably more stores had frozen concentrate for limeade this February
than a year ago--15 percent compared with 9 percent. About a fourth of
the stores with freezer cabinets had frozen limeade. Gains occurred in
all regions except in the Mountain-Southwest. Almost half of the national
chain stores in the U. S, with freezer cabinets were stocking frozen
limeade.

An increase was observed in the availability of frozen concentrated pine-
apple juice-22 percent of the stores stocked this product compared with
14 percent a year ago (table 16). A very sharp increase occurred in the
number of national chain store outlets handling this item. About 70
percent had frozen concentrated pineapple juice compared with 40 percent
in February last year.

Little change was observed in the proportion of stores selling the following
nonfrozen concentrated juices and ades: shelf-pack concentrated orange
juice--10 percent of the stores; shelf-pack concentrate for orangeade-26
percent; and shelf-pack concentrate for lemonade-24 percent (table 12).


CANNED JUICES

There was no appreciable change nationally from February of last year in
the proportion of all retail food stores stocking the major canned single-
strength juices. Orange juice and tomato juice were in the largest number
of stores, each being in 92 percent of stores surveyed (table 3). Canned
grapefruit and pineapple juices were next in availability-appearing in
about 85 percent of the stores. Grape juice and prune juice were found
in 75 percent of the stores. Orange-grapefruit blend, lemon, and apple
juices were in about half the stores. Only 14 percent had tangerine juice.





J.-


As a result of a decline in availability of the No. 2 size can of single-
strength orange juice in independent grocery stores, slightly fewer food
stores carried the No. 2 can of orange juice than in February 1953--76
percent compared with 80 percent (table 18). This size can was also
available in fewer stores in the Northeast, South, and Mountain-Southwest
regions. However, a larger proportion of the stores in the South and
Mountain-Southwest region had orange juice in the No. 2 size can than was
the case in the other regions. The 46-ounce can of single-strength orange
juice was in 73 percent of the Nation's food stores surveyed--practically
unchanged from a year ago.

Although total availability of canned single-strength orange juice was
almost the same as in February 1953, fewer stores in cities of 100,000 to
500,000 population had this juice. Ninety-six percent of the stores in
these cities carried canned orange juice a year ago compared with only
88 percent in February this year. In all regions except the Southern
and Pacific regions, more than 9 out of 10 stores surveyed had canned
orange juice.

Canned single-strength grapefruit juice was in 87 percent of the stores
surveyed during February, compared with 89 percent a year ago. About 2
out of 3 stores had the 46-ounce can of grapefruit juice for sale and
the same proportion had the No. 2 can (table 19). Fewer of the indepen-
dent stores and fewer of the asall food stores had grapefruit juice in
the No. 2 can than in the preceding February. On the other hand,
availability of the 46-ounce can in these stores was almost unchanged.

Except for the small stores businesss volume of less than $50,000 annually),
9 out of 10 stores had canned grapefruit juice on hand. All of the large
stores surveyed (business volume over $300,000 annually) had this canned
juice as did all the national chain store outlets surveyed.

Approximately 56 percent of all food stores stocked canned single-strength
orange-grapefruit blended juice in February. The slight decline in the
proportion of stores handling canned orange-grapefruit blended juice
reflected lower availability of this juice in No. 2 size cans (table 20).
Only 39 stores per 100 had the No. 2 can of blended juice compared with
45 stores per 100 a year ago. About 44 percent of the stores surveyed
had canned orange-grapefruit blended juice in the 46-ounce can.

Total availability of blended juice, as well as that of the No. 2 size can,
declined most in the Mountain-Southwest region and in the South, Only a
fourth of the stores in the South and only 2 out of 5 of those in the
Mountain-Southwest region had canned orange-grapefruit blended juice.

In February 1954, there were still comparatively few independent grocery
stores--only 1 in 8-that sold canned single-strength tangerine juice
(table 21). On the other hand, slightly more than half of the regional
dchain stores and 38 percent of the national chain store outlets were
selling tangerine juice.








The large stores ($300,000 sales per year and over) shifted somewhat from
the No. 2 can to the 46-ounce can. Thirty-two percent had the 46-ounce
can of tangerine juice compared with 2li percent a year earlier. At the
same time, the proportion stocking the No. 2 can declined from 41 percent
to 28 percent. In the Northeast, North Central, and Southern regions
there was a shift toward the 46-ounce can, while general availability of
tangerine juice in these regions remained almost unchai ged.

Approximately half of the Nation's food stores offered either canned or
bottled lemon juice during February (table 23). This level of availability
resulted primarily because only about 1 in 2 independent grocery stores
stocked lemon juice compared with 9 of 10 national or regional chain store
outlets. Availability improved somewhat in the Northeast and North Central
regions compared with a year ago, and it was up slightly also in the South.

There was a decrease of one-fifth in the number of stores handling the
5-ounce can of lemon juice compared with February of last year. It
appeared in a smaller number of stores in each geographic region. Avail-
ability of this canned lemon juice was down in all three major types of
food stores--national chains, regional chains, and independent stores.

There were, in general, no appreciable changes in the proportion of
retail stores handling canned single-strength pineapple, tomato, apple,
grape, and prune juices (table 3). There were only moderate changes by
geographic regions and by major types of food stores in the percentages
of stores handling these products.


FRESH CITRUS FRUIT

The proportion of the Nation's retail food stores surveyed in February
1954 that had oranges and grapefnrit on hand was about the same as a year
earlier (table 2). These fruits appeared in 85 and 65 percent of the
stores, respectively. Slightly fewer stores-77 percent of the total--
had lemons on hand than in February 1953. Availability of tangerines in
food stores was down considerably. Only 40 percent of the stores surveyed
had tangerines compared with 46 percent a year earlier.

Although total availability of oranges in retail food stores handling
fresh fruits and vegetables was not materially different from February a
year ago, fewer stores had California-Arizona oranges--52 percent compared
with 55 percent a year earlier (table 5). Sixty percent had Florida
oranges, the same proportion as last year (table 6).

The decline in the number of .stores handling California-Arizona oranges
occurred principally in the Mountain-Southwestern and the Northeastern
regions. Only 61 percent of the stores surveyed in the Northeast, having
fresh produce, had California-Arizona oranges in contrast to 73 percent
in February a year ago. In the Mountain-Southwest region, the decline
was to 49 percent compared with 62 percent. Increased production of Texas





-6-


oranges, following the freeze damage of several years ago, was probably
a factor in this decline in the Mountain-Southwest region. Because more
stores in the Mountain-Southwest area stocked Texas oranges, total
availability of oranges increased slightly in that region.

Most of the reduced availability of California-Arizona oranges was in
cities of 10,000 to 500,000 population (table 5). In the smaller cities
and in the metropolitan centers of 500,000 population or more, there was
no appreciable change in the number of stores stocking this fruit,
Nationally, there was a decline in availability of California-Arizona
oranges in national chain store outlets and in independent stores.

Contrary to these reductions in availability, more stores in the South
had California-Arizona oranges than any survey period so far. About one
store in 10 in this region had navel oranges compared with only 1 in 20
in the corresponding month last year.

The proportion of all food stores and the portion handling fresh fruits
and vegetables that had Florida oranges on hand was unchanged from February
last year (table 6). However, there were some important changes in
availability among the geographic regions. More stores in the Northeast
handling fruits and vegetables stocked Florida oranges--75 percent compared
with 65 percent--than a year ago. On the other hand, a smaller portion
of the stores in the South with fresh produce had Florida oranges than
in any February so far.

In both New York and Chicago, fewer stores had Florida oranges than in
February 1953, while more had California-Arizona oranges. For the Nation
as a whole, however, more national chair, regional chain, and independent
stores carried Florida oranges than carried California-Arizona oranges.

Fresh grapefruit were in more food stores in February 1954 than a year
ago largely as a result of increased distribution to stores in the
Northeastern and Mountain-Southwestern regions (table 7). Seventy-nine
percent of the stores in the Northeast handling fruits and vegetables
had grapefruit, whereas only 68 percent did last year. Sixty-eight
percent of these stores in the Mountain-Southwest region had grapefruit--
up from 58 percent last year.

The greater number of stores handling grapefruit in the Northeastern
region resulted from better distribution of Florida grapefruit (table 9).
Improved distribution in the Mountain-Southwest resulted from increased
production of Texas grapefruit. Almost one-third of the stores in the
Pacific region handling fresh produce had Florida grapefruit, more than
in any other survey month. Only 16 percent of these stores had Florida
grapefruit last year.

As a result of the above regional changes, 3 out of 4 food stores sur-
veyed handling fresh produce had fresh grapefruit in February 1954; 1
out of 2 had Florida grapefruit; Texas grapefruit were in 1 store in 8;
and 1 in 10 had California-Arizona grapefruit (tables 2, 8 and 9).








Lemons were available to consumers in about 3 of 4 of all food stores
surveyed in February 1954 (table 10). About 6 out of 7 stores handling
fresh fruits and vegetables had lemons. There was a slight reduction in
the number of stores selling lemons that do not carry a general line of
fresh produce.

Availability of lemons declined in the South where only about 7 stores in
10 with fresh produce had lemons on hand. This was the lowest availability
of lemons among these stores in the South in any survey month so far.
Availability increased considerably, however, in both the Northeast and
the Pacific regions.

Among the stores handling fresh produce, there continued to be a smaller
proportion in the metropolitan centers (500,000 population or over)
handling lemons than in cities of 100,000 to 500,000 population. In small
towns, only 4 stores in 5 which handled fruits and vegetables ha.d any lemcns.

Tangerines were less available to consumers in retail stores in February
1954 than a year earlier (table 11), Only 45 in 100 stores handling fresh
produce had this fruit compared with 50 in 100 in February last year.
Most of the decline was in the North Central and Southern regions, while
a moderate decline occurred in the availability in the Mountain-Southwest
region. In the Mountain-Southwest area fewer stores handling fresh fruits
and vegetables had tangerines than in any other region--only about 1 store
in 5 compared with 2 out of 3 in the Northeast.

About 4 out of 5 regional chain stores stocking fruits and vegetables had
tangerines, compared with only 2 out of 3 national chain store unitE. Two.
out of 5 independent stores with fresh produce had tangerines--a moderate
decline from February last year.








Table 1.-Store


sample for national retail food store audit, I/ by store classification
and location, February 1954


Store classification Stores audited
and location a Total a Customarily handling fresh t Having freezer
-a fruits and vegetables a cabinets
Number umber Number

U. S. total 1,906 1,737 1,492
Volume of store business annually
Under $50,000 868 714 509
$50,000 to $100,000 a 453 425 1.12
$100,000 to $300,000 o 369 357 355
$300,000 and over a 216 211 216
Type of store managements
National chains 55 55 514
Regional chains 2/ 1 109 107 106
Independent groceries 1,742 1,575 1,332
Store location by city size, population:
Under 10,000 3/ 663 624 455
10,000 to 100.000 356 337 309
100,000 to 500,000 251 2147 225
500,000 and over 633 529 503
Store location by region or city 4/s
Northeast a 267 238 213
North Central 305 302 268
South 273 2145 135
Mountain-Southwest 270 260 211
Pacific 228 222 201
New York City 5/ 222 144 163
Chicago 5/ 150 14i 120
Los Angeles 5/ 191 182 178

1/ Conducted by Market Research Corporation o America for U. S. Department of Agriculture under AMA contract.
E/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
C/ Area included in specified regions indicated in map below.
7/ New York City, Chicago, and Los Angeles not included in regional totals.


Figure .-REGIONS FOR NATIONAL RETAIL FOOD STORE AUDIT.







-9-

Table 2.-.resh citrus fruits availability summary Percentage of retail food stores having specified fresh citrus fruits available,
February 1954 with comparisons

February s February : February February
Fruits -
1951 1952 1953 1954
Percent Percent Percent Percent


Fresh citrus fruits
Oranges
California-Arizona a 49 45 50 47
Florida : 9 55 55 54

Total l/ 82 84 86 85

Grapefruit
California-Arizona 8 12 12 8
Florida 31 40 43 46
Texas 25 8 9 12

Total 1/ 62 61 64 65

Tangerines : 34 36 L6 40
Lemons : 73 76 79 77


T includes fruit unidentified as to origin.

SouTrce National Petail Stere Audit conducted by Market Research Corporation of America.



Table 3.-Juices, single-strength ades, and ade bases availability sunmary: Percentage of all retail food stores having indicated
products available, February 1954 with comparisons

1952 1953 1954
Juices I----
I February February I February
3 Percent Percent Percent


Canned Juices: 3

Orange 914 93 92
Grapefruit 86 89 87
Orange-grapefruit blend 58 59 56
Tangerine 3 20 15 i4
Lemon 1 48 48 51
Prune : 72 76 75
Apple 1 51 52 52
Grape 1 76 74 76
PineaPple 3 84 85 85
Tomato 93 93 92


Canned single-strength adest

Orangeade 1/ 16 21


Frozen concentrated juices

Ormge 3 48 53 58
Grape 3 30 39 43
Pineapple i 1/ 14 22
Lemon 2 8 13 16


Shelf-pack concentrated juices

Orange 23 9 10


Frozen concentrate for ades$

Orangeade 1/ 5 7
Lemonade 3 40 46
Limeade 1 9 15

Shelf-pack concentrate for ades

Orangeade I/ 24 26
Lemonade 19 22 24



I/ Data not available.
I/ Frozen single-strength juice.

Source: National Retail Store Audit conducted by Market Research Corporation of America.







-10-

Table 4.-P.resh oranges availability, Percentage of retail food stores having oranges available, by store
classification and location, February 1954 with comparisons
All stores I Stores customarily handling
Store classification &a fresh fruits and vegetables
and location a February a" February a February a February i February i February
r 1952 a 1953 i 1954 2 1952 a 1953 2 1954
a Percent Percent Percent Percent Fercent Percent

U. S. total 84 86 85 96 94 94
Volume of store business annually: I
Under $50,000 a 77 81 80 96 91 92
$50,000 to $100,000 93 94 95 97 96 98
$100,000 to $300,000 1/97 95 95 1/99 98 97
$300,000 and over l00C 98 99 27100 99 100
Type of store management:
National chains a 100 96 96 100 96 96
Regional chains 3/ 97 99 99 100 100 100
Independent groceries a 83 65 84 96 93 94
Store location by city size, populations a
Under 10,000 4/ 84 88 84 95 94 92
IO7b0O to ln.00'0" a 86 86 89 99 93 97
100,000 to, 500,000 a 90 95 95 100 99 93
500,00" and over a 76 79 80 97 91 95
Store location by region or city 5/a
Northeast 86 87 85 99 95 97
North Central a 94 96 97 99 97 98
South a 77 79 78 93 89 89
Mountain-Southwest a 81 89 88 94 94 96
Pacific 91 93 95 97 96 97
New York City 58 61 58 95 88 85
Chicago a 92 93 95 99 96 98
Los Angeles : 87 90 93 100 97 99
1/ Sales of $100,000 to $500,000
,/ Sales of $500,000 and over
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 5.-.wrresh oranges availability: Percentage of retail food stores having California-Arizona oranges
available, by store classification and location, February 1954 with comparisons

All stores a Stores customarily handling
Store classification I fresh fruits and vegetables
and location Febrary i February : February e February : February : February
1952 a 1953 a 1954 : 1952 : 1953 a 1954
I Percent Percent Percent Percent Percent Percent
U. S. total 45 50 47 52 55 52
Volume of store business annually
Under $50,000 37 42 37 45 47 43
$50,000 to $100,000 : 56 62 63 59 64 65
$100,000 to. 300,000 1/63 67 66 69 67
$300,000 and over : /88 87 81 2/86 88 81
Type of store managements
National chains a 71 82 68 71 82 68
Regional chains 3/ a 62 75 73 63 75 74
Independent groceries a 44 49 46 51 53 51
Store location by city size, populations:
Under 10,000 / 35 38 38 40 40 41
10,000 to 100,000 s 60 67 57 69 73 62
100,000 to 500,000 a 56 68 61 62 70 63
500,000 and over 52 53 53 67 62 63
Store location by region or city 5/r
Northeast a 55 67 54 62 73 61
North Central 72 78 77 77 78 78
South 7 4 9 8 5 10
Mountain-Southwest 53 59 45 62 62 49
Pacific 88 93 91 94 96 93
hew York City 38 40 43 63 59 63
Chicago 34 77 81 .79 79 84
Los Angeles 80 88 93 92 94 99

/ sales of $100,000 to g500,000
S ales of $500,000 and over
excludess voluntary chains.
Sncludes rural route stores outside corporate city limits.
Data for New York City, PChicogo, and Los Angeles not included in regional totals.

8Oroes lation l Retail Store Audit conducted by Martat Besearch Corpoation of America.








-11-
Table 6.-Fresh oranges availability: Percentage of retail food stores having Florida oranges available,
by store classification and location, February 1954 with comparisons

All stores a Stores customarily handling
Store classification S a fresh fruits and vegetables
and location Fa ebruary i February I February s February a February a February
a 1952 a 1953 a 1954 1952 E 1953 a 1954
Percent Percent Percent Percent Percent Percent

U. S. total a 55 55 54 63 60 60
Volume of store business annually
Under $50,000 a 48 51 50 60 57 58
$50,000 to $100,000 a 62 58 61 65 60 63
$100,000 to $300,000 1/70 66 61 1/71 68 62
$300,000 and over ya /83 77 77 2/83 78 78
Type of store managements
National chains 89 84 85 89 84 85
Regional chains 3/ 75 88 85 78 89 86
Independent groceries 53 53 52 62 58 58
Store location by city size, populations
Under 10,000 4/ 56 57 52 64 61 57
10,000 to 1007000 55 50 56 64 53 61
100,000 to 500,000 5a 60 59 60 63 61
500,000 and over a 48 53 56 61 62 67
Store location by region or city 5/t
Northeast 72 59 66 83 65 75
North Central a 3 54 56 45 55 56
South 67 71 66 81 81 75
Mountain-Southwest a 31 23 21 36 24 23
Pacific a 2 3 2 3 3 2
New York City a 56 58 55 92 84 81
Chicago a 67 73 60 71 75 62
Los Angeles I 2 2 2 2
I Sales of $166,000 to $500,000.
S/ ales of $500,000 and over.
Excludes voluntary chains.
includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source, National Retail Store Audit conducted by Market Research Corporation of America.



Table 7.-Fresh grapefruit availability Percentage of retail food stores having grapefruit available,
by store classification and location, February 1954 with comparisons
a a Stores customarily handling
Store classification All stores fresh fruits and vegetables
and location a February a February I February : February a February a February
9 1952 a 1953 s 1954 s 1952 a 1953 a 1954
Percent Percent Percent Percent Percent Percent

U. S. total 61 64 65 70 69 72

Volume of store business annually
Under $50,000 1 46 50 54 57 56 62
$50,000 to $100,000 a 81 86 83 85 88 86
$100,000 to $300,000 1/93 92 89 1/95 95 90
$300,000 and over a 2100 98 97 27100 99 97
Type of store managements
National chains a 100 96 96 100 96 96
Regional chains 3/ 93 97 96 96 98 97
Independent groceries a 59 62 63 68 68 70
Store location by city size, populations
Under 10,000 4/ 56 59 59 63 64 65
10,000 to 100,000 68 70 75 78 76 82
100,000 to 500,000 77 77 85 85 80 87
500,000 and over a 59 61 62 75 71 73
Store location by region or city 5/s
Northeast a 65 62 69 75 68 79
North Central : 77 86 87 82 87 88
South a 46 49 45 55 55 52
Mountain-Southwest : 54 54 63 63 58 68
Pacific a 76 77 76 80 79 78
New York City a 50 53 53 82 77 79
Chicago a 74 82 76 79 85 79
Los Angeles 75 78 79 86 83 84

/ Sales of $100,000 to $500,000
/ Sales of $500,000 and over.
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.
Sources National Retail Store Audit conducted by Market, Research Corporation of America.







-12-

Table 8.-Fresh grapefruit availability: Percentage of retail food stores having California-Arizona grapefruit available,
by store classification and location, February 19514 with comparisons

I All stores a Stores customarily handling
Store classification I a fresh fruits and vegetables
and location F ebruary a February a Ferbruaryy F Februar February
2 1952 9 1953 2 1954 1952 1953 1954
Percent Percent Percent Percent Percent percent
U. S. total 12 12 8 14 13 9
Volume of store business annually
Under $50,000 1 9 9 5 11 10 6
$50,000 to $100,000 14 114 10 15 14 10
$100,000 to $300,000 1/22 18 17 1/22 18 17
$300,000 and over 2/30 38 26 7/30 38 26
Type of store management
National chains 30 24 24 30 24 24
Regional chains 3/ 28 27 15 28 27 15
Independent groceries 11 11 7 13 12 8

Store location by city size, population:
Under 10,000 4/ 10 10 6 11 10 7
10,000 to 100,000 16 13 11 18 h1 12
100,000 to 500,000 1 18 23 13 20 24 14
500,000 and over 10 12 7 14 14 9
Store location by region or city 5/s
Northeast a 10 13 4 12 14 4
North Central 10 11 7 11 11 7
South 2 2 1 3 2 2
Mountain-Southwest 2 17 17 14 20 18 16
Pacific 65 62 48 69 64 49
New York City 3 6 1 5 9 2
Chicago 27 8 5 29 8 6
Los Angeles 70 76 72 81 81 77
i/ Sales of 100,000 to ,500,000.
7/ Sales of $500,000 and over.
j/ Excludes voluntary chains.
u/ Includes rural route stores outside corporate city limits.
D/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources Nlational Retail Store Audit conducted by Market Research Corporation of America.



Table 9.-Fresh grapefruit availability: Percentage of retail food stores having Florida grapefruit available,
by store classification and location, February 19514 with comparisons

S All stores I Stores customarily handling
Store classification 2 fresh fruits and vegetables
and location ruary ebruary : February Feb February s February : February february
2 1952 s 1953 s 19514 1952 : 1953 2 1954
a Percent Percent Percent Percent Percent Percent

U. S. total 140 43 46 46 46 51

Volume of store business annually
Under $50,000 30 32 38 37 36 14
t50,000 to $100,000 50 60 60 53 61 62
$100,000 to $300,000 1/65 59 60 1/66 61 61
$300,000 and over 1_/82 75 74T /82 76 75
Type of store management:
National chains 86 75 80 86 75 80
Regional chains 3/ 72 84 79 74 85 80
Independent groceries 2 38 40 44 44 41 49
Store location by city size, population:
Under 10,000 4/ 36 38 41 40 41 45
10,000 to 1oo,000 a 6 44 50 53 48 55
100,000 to 500,000 52 49 56 57 51 58
500,000 and over 39 47 49 50 55 58

Store location by region or city 5/t
Northeast 514 54 61 62 59 70
North Central a 41 45 56 144 6 57
South a 38 42 37 46 47 43
Mountain-Southwest 23 20 18 28 21 20
Pacific 11 16 31 11 16 32
N ewYork City 47 149 53 77 71 79
Chicago a 41 68 63 44 70 65
Los Angeles 1 5 3 12 5 3 13

1 Sales of $100,000 to $500,000
/ Sales of $500,000 and over.
Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source s National Retail Store Audit conducted by Market Research Corporation of America.







-13-


Table 10.-Fresh lemons availability: Percentage of retail food stores having lemons available,
by store classification and location, February 1954 with comparisons

All stores : Stores customarily handling
Store classification : fresh fruits and vegetables
and location February : February : February : February F February : February
1952 a 1953 2 1954 : 1952 : 1953 : 1954
a Percent Percent Percent Percent Percent Percent

U. S. total a 76 79 77 87 86 86
Volume of store business annually: a
Under $50,000 66 72 69 82 81 80
$50,000 to $100,000 90 89 91 95 92 94
$100,000 to $300,000 : 193 93 95 1/95 96 97
$300,000 and over : 27100 96 97 27100 97 98
Type of store managements
National chains 100 96 96 100 96 96
Regional chains 3/ a 95 97 99 98 98 100
Independent groceries a 74 78 76 86 85 85

Store location by city size, population: I
Under 10,000 Y/ 72 76 72 82 81 79
10,000 to 100,000 a 81 86 84 93 92 92
100,000 to 500,000 : 9 90 93 98 94 96
500,000 and over : 71 73 77 92 85 91
Store location by region or city 5/:
Northeast : 81 75 79 92 83 91
North Central 82 89 91 87 90 92
South : 64 74 63 78 83 73
Mountain-Couthaest 81 80 80 95 84 87
Pacific a 90 87 93 95 90 95

New York City a 59 61 59 97 89 88
Chicago : 89 90 88 95 93 91
Los Angeles 80 84 85 92 90 90

I/ Sales of $100,000 to $500,000.
I Sales of $500,000 and over.
Excludes voluntary chains.
u/ Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.



Table U1.-Fresh tangerines availability: Percentage of retail food stores having tangerines available,
by store classification and location, February 1954 with comparisons

All stores a Stores customarily handling
Store classification I : fresh fruits and vegetables
and location FebrFebruary Febrary February I February F February y February
1952 : 1953 a 1954 : 1952 : 1953 1 1954
SPercent Percent Percent Percent Percent Percent

U. S. total 36 46 40 42 50 45

Volume of store business annually:
Under $50,000 26 34 30 32 39 35
$50,000 to $100,000 44 60 55 46 62 57
$100,000 to $300,000 1/64 71 60 1/65 73 61
$300,000 and over a /92 85 77 1/92 86 78
Type of store managements
National chains : 82 83 65 82 83 65
Regional chains 3/ 63 88 79 65 89 80
Independent groceries 3 34 43 38 39 47 42

Store location by city size, populations
Under 10,000 / 1 26 39 34 29 42 37
10,000 to 100,000 50 54 47 57 58 52
100,000 to 500,000 50 56 51 55 58 53
500,000 and over 1 44 47 43 56 55 51

Store location by region or city 5/3
Northeast 54 56 55 62 62 62
North Central : 41 54 45 43 54 45
South a 24 38 33 29 43 38
Mountain-Southwest : 15 20 16 18 21 18
Pacific a 26 31 32 27 32 33

New York City 40 46 11 65 67 61
Chicago 59 66 52 63 68 54
Los Angeles 44 57 46 50 61 49
if Sales of 100,000 to (500,000.
I/ Sales of $500,000 and over.
3/ Excludes voluntary chains.
t/ Includes rural route stores outside corporate city. limits.
-/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.







-14-

Table 12.-Frozen and shelf-pack concentrated juices and ades.r Comparison of percentage of'
retail food stores having specified juices and ades, by store classification
and location, February 1954

Frozen concentrated juices Shelf-pack Frozen
Store classification I ccottdjsingle-
and location 23 1 concentrated strengthen
a Orange s Grape t Pineapple 2 orange juice leson juice
3 2 i I 2
Percent Percent Percent Percent Percent

U. S. total 58 43 22 10 16

Volume of store business annually
Under $50,000 4 2 26 11 8 11
$50,000 to $100,000 3 83 67 34 10 22
$100,000 to $300,000 92 79 52 18 30
$300,000 and over 2 99 91 61 15 29
Type of store managements
National chains 96 96 71 16 21
Regional chains / 93 78 50 18 23
Independent groceries 56 40 20 9 15

Store location by city size, populations I
Under 10,000 2/ a 45 31 16 9 13
10,000 to 100,000 a 70 51 27 9 20
100,000 to 500,000 a 74 61 30 12 19
500,000 and over 67 51 28 12 18

Store location by region or city 3/:
Northeast 1 69 50 32 13 23
North Central 2 74 58 33 12 22
South 32 19 7 7 8
Mountain-Southwest 51 43 12 5 16
Pacific 2 77 52 26 6 13
New York City 61 55 29 13 7
Chicago a 79 51 17 9 11
Los Angeles 85 66 36 11 6



Frozen concentrate for ades 2 Shelf-pack concentrate
:______________________ ___ _for ades
Lemonade Orangeade Limeade Lemonade Orangeade
Percent Percent Percent Percent Percent

U. S. total : 6 7 15 24 26

Volume of store business annually I
Under $50,000 2 30 4 8 15 18
$50,000 to $100,000 3 69 13 23 31 33
$100,000 to $300,000 a 78 12 37 46 45
$300,000 and over 2 91 21 42 71 76
Type of store management: I
National chains 81 17 24 48 68
Regional chains 1/ 2 89 10 29 73 71
Independent groceries 4 43 7 14 21 24
Store location by city size, populations
Under 10,000 2/ 34 5 13 20 27
10,000 to 100000 a 55 12 20 29 30
100,000 to 500,000 a 61 10 23 37 33
500,000 and over 2 55 6 14 22 19
Store location by region or city 3/s
Northeast 50 12 18 32 31
North Central 2 63 8 21 35 36
South 242 3 10 11 17
Mountain-Southwest a 41 6 16 21 27
Pacific 1 64 7 16 36 39
New York City a 9 6 12 13 14
Chicago 67 5 20 17 9
Los Angeles 78 2 21 31 32




E/ excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.








-15-

Table 13.-Frozen concentrated orange and grape juices: Percentage of retail food stores having products available,
by store classification and location, February 1954 with comparisons

I Frozen concentrated orange juice : Frozen concentrated grpe Juice
Store classification All stores tores All stores Stores
and location : t freezer cabinets : freezer cabinets
S FebruaryFeruary February r----ebry----
I953__ 1 1953 1E95 1953 195g ,- 1953 19,


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store managements
National chains
Regional chains 1/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 100,000
130,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


53


Percent Percent Percent Percent Percent Percent

58 90 92 39 43 67


I/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
D/ ata for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America


Table 1I.-Frozen concentrate for lemonade and frozen single-strength lemon juice: Percentage of retail food stores having
products available, by store classification and location, February 1954 with comparisons


Store classification
and location


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,0(0 and over

Type of store managements
National chains
Regional chains 1/
Independent groceries

Store location by city size, populations
Under 10,000 2/
10,000 to.100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/I
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


a Percent

, 40


: 28
- 52
: 76
t 83
1


s Frozen concentrate for lemonade : frozen single-strengtn lemon juice
' All stores : Stores with All stores : Stores with
I freezer cabinets : : freezer cabinets
S Febru : February February : February
Fe-- -- r --Ah --195h- 19-h -- 9 : 1953 : 195-


Percent Percent Percent Percent Percent Percent Percent

46 69 72 13 16 23 25


1/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
'/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.


Percent


Percent"

67


54
77
84
91


98
82
65


61
68
76
72


71
73
50
69
62

90
61
74







-16-

Table 15.--Frozen concentrate for orangeade and limeade: Percentage of retail food stores having products available,
by store classification and location, February 1954 with comparisons

I Frozen concentrate for orangeade : Frozen concentrate for limeade
Store classification I All stores 2 szors uitfl 2 An stores 2 Stores with
Storeand location All arfreezer abet All st: freezer cabinets
a February : February i February : February
1953 1954 1953 195h s I 9 '5 t 1953 s 1951


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$1-0,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains 1/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 1007000
100,000 to 500,000
500,000 and over

Store location by region or city 2/1
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


a percent

2 5


percent recent percent percent percent percent percent

7 8 11 9 15 16 24


I/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
5/ Data for New York City, Chicago, aid Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 16.-Frozen concentrated pineapple juice: Percentage of retail food stores having product available,
by store classification and location, February 1954 with comparisons

Frozen concentrated pineapple juice
Store classification All stores : Stores with freezer cabinets
aid location February i February February i Fgbruary
: 1953 195F : 1953 1953
Percent Percent Percent Percent

U. S. total 114 22 24 35

Volume of store business annually: I
Under $50,000 6 11 14 23
$50,000 to $100,000 24 34 31 39
$100,000 to $300,000 28 52 29 56
$300,000 and over 49 61 50 61

Type of store managements
National chains a 39 71 41 73
Regional chains 1/ 39 50 45 53
Independent groceries 1 12 20 22 33

Store location by city size, copulation,
Under 10,000 2/ 1 8 16 17 30
10,000 to 1007000 17 27 26 37
100,000 to 500,000 2 19 30 27 38
500,000 and over 21 28 31 40

Store location by region or city 3/:
Northeast a 20 32 31 45
North Central 1 15 33 20 42
South 2 5 7 18 19
Mountain-Southwest 7 12 12 20
Pacific 1 18 26 22 31

New York City 25 29 28 48
Chicago 2 20 17 28 21
Los Angeles 2 34 36 38 40


Excludes voluntary chains.
/ Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.







-17-

Table 17.--Shelf-pack concentrated orange juice and concentrate for lemonade and orangeade: Percentage of retail food stores having
products available, by stare classification and location, February 1954 with comparisons

3 Shelf-pack concentrated s Shelf-pack concentrate for
Store classification s orange juice 3 Orangeade : Lemonade
and location M February February : February
1 1953 195 53 : 195h : 1953 s I95J
S Percent Percent Percent Percent Percent

U. S. total : 9 10 24 26 22 24

Volume of store business annually:
Under $50,000 1 6 8 15 18 15 15
$50,000 to $100,000 12 10 32 33 27 31
$100,000 to$300,000 : 12 18 46 45 37 46
$300,000 and over : 22 15 63 76 60 71
Type of store management:
National chains 13 16 53 68 47 0t8
Regional chains 28 18 66 71 56 73
Independent groceries 8 9 21 24 20 21

Store location by city size, population :
Under 10,000 2/ 1 9 9 25 27 24 20
10,000 to 100,000 l 1h 9 23 30 25 29
100,000 to 500,000 1 9 12 28 33 21 37
500,000 and over 4 i 12 16 19 15 22

Store location by region or city 3/:
Northeast 1 12 13 31 31 23 32
North Central 12 12 3h 36 35 35
South 1 7 7 10 17 12 11
Mountain-Southwest 4 h 5 24 27 20 21
Pacific l 7 6 39 39 38 36

New York City l 11 13 14 14 10 13
Chicago 4: 9 11 9 13 17
Los Angeles 1 11 33 32 30 31


I/ Excludes voluntary chains.
9/ Includes rural route stores outside corporate city limits.
D/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 18.-Canned single-strength orange juice: Percentage of retail food stores having specified container sizes available,
by store classification and location, February 1954 with comparisons

Store classification No. 2 can : 46-ounce can Total 1/
and location February : February l February
S 193 s 195 T 1953 l 1951 : 1953 : 1954
l Percent Percent Percent Percent Percent Percent

U. S. total : 80 76 72 73 93 92

Volume of store business annually
Under $50,000 1 78 72 61 64 90 90
$50,000 to 5100,000 : 81 79 90 85 96 94
$100,000 to $300,000 1 84 88 95 96 99 99
$300,000 and over 94 97 98 95 100 100
Type of store management:
National chains 9 96 97 100 100 100
Regional chains 2/ 91 94 96 93 97 98
Independent groceries : 79 75 71 71 92 92


Store location by city size, population l
Under 10,000 3/ : 79 73 71 70 94 94
10,000 to 100,000 2 77 79 73 75 88 90
100,000 to 500,000 l 88 76 75 79 96 88
5ee,:-" ar over : 81 80 71 76 92 91

Store location by region or city /s :
Northeast 1 82 75 76 79 9l 90
North Central : 69 70 88 88 97 97
South l 87 80 58 60 92 92
Mountain-Southwest .1 85 80 70 65 94 95
Pacific : 73 75 75 75 88 89

New York City 75 74 68 66 81 77
Chicago l 72 79 72 69 86 89
Los Angeles l 88 91 85 92 97 99


l/ Includes other can sizes.
7/ Excludes voluntary chains.
V/ Includes rural route stores outside corporate city limits.
Y/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.







-18-

Table 19.-Canned single-strength grapefruit juicer Percentage of retail food stores having specified container
sizes available, by store classification and location, February 1954 with comparisons


Store classification
Sand location


U. S. total

Volume of store business annually
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store managements
National chains
Regional chains 2/
Independent groceries

Store location by city size, populations
Under 10,000 3/
10,000 to 1007000
100,000 to 500,000
500,000 and over

Store location by region or city /t:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


No. 2 can 1 6-ounce can t Total l/

FeruarFebruary February a February
1953 1951 a 1953 195h a 1953 s 19%5


Percent

74l


70
77
83
90


Percent

67


63
70
81
89


recent Percent
68 67


rercent

89


85
95
98
99

100
96
88


89
85
92
92


92
92
814
93
92

81
87
97


percent

87


83
92
98
100


100
97
86


85
88
90
88


91
93
80
91
86

76
80
97


1/ Includes other can sizes.
?/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


Table 20.-Canned single-strength orange-grapefruit blended juice: Percentage of retail food stores having specified container sizes
available, by store classification and location, February 1954 with comparisons


Store classification
and location


U. S. total

Volume of store business annually,
Under 50, 000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains 2/
Independent groceries

Store location by city size, populations
Under 10,000 3/
10,000 to 1007,000
100,000 to 500,000
500,000 and over

Store location by region or city /s
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


S No. 2 can 46-ounce can Total 1/
February7 3 February February
r 1y aj 2 1954 1 1 1 3 IF
2 Percent Percent Percent Percent Percent Percent

1 45 39 45 44 59 56


S 3 30 32 30 47 441
61 49 63 63 76 73
67 59 75 76 84 81
3 85 89 88 93 93 98


93
83
12


38
53
54
50

- 60
62
19
32
60

53
58
60


/ Includes other can sizes.
/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.









Table 21.--Canned single-strength tangerine juice: Percentage of retail food stores having specified container sizes
available, by store classification and location, February 1954 with comparisons

Store classification No. 2 can 46-ounce can Total 1/
and location 3 Februry February : February
S1953 1 1956 S 1953 1954 t 1953 9 1954
i Percent Percent Percent Percent Percent Percent

U. S. total a 11 8 6 7 15 14

Volume of store business annually:
Under $50,000 : 6 6 2 4 8 9
$50,000 to $100,000 : 16 9 8 6 23 14i
$100,000 to $300,000 21 16 16 19 32 30
$300,000 and over 4: 1 28 24 32 50 46

Type of store management:
National chains 39 27 18 22 h1 38
Regional chains 2/ : 7 31 3, 12 61 52
Independent groceries l 9 7 4 5 13 12

Store location by city size, population:
Under 10,000 3/ 8 5 6 6 13 11
10,000 to 100,000 l14 10 7 9 19 15
100,000 to 500,000 12 10 8 11 17 20
500,000 and over 13 12 3 7 15 15

Store location by region or city 1/,
Northeast a 17 15 8 10 22 20
North Central l 12 8 13 15 21 21
South l 6 3 1 3 6 6
Mountain-Southwest l 9 6 6 4 13 8
Pacific 10 10 1 2 11 12

New York City 13 15 1 2 15 16
Chicago 17 h 2 2 18 7
Los Angeles 4 7 1 2 4 7


1/ Includes other can sizes.
2/ Excludes voluntary chains.
5/ Includes rural route stores outside corporate city limits.
1/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 22.-Prune Juice: Percentage of retail food stores having specified container sizes available,
by store classification and location, February 1954 with comparisons

Store classification Quart glass s Other l/ : Total
Store classification l
and location t February a February : February
S 1953 2/ 1953 2/ : 1953 : 195 -
Percent Percent Percent Percent

U. S. total a 69 25 76 75

Volume of store business annually:
Under $50,000 59 17 66 67
$50,000 to $100,000 87 29 92 87
$100,000 to $300,000 89 47 97 95
$300,000 and over 94 75 100 99

Type of store management:
National chains : 97 82 100 94
Regional chains 3/ 90 71 96 97
Independent groceries 68 22 74 74

Store location by city size, population:
Under 10,000 4/ 60 19 68 67
10,000 to 100,000 72 22 78 77
100,000 to 500,000 79 31 85 86
500,000 and over 81 38 86 87

Store location by region or city 5/:
Northeast 86 21 90 85
North Central a 71 26 81 90
South 541 11 58 57
Mountain-Southwest a 62 43 75 68
Pacific 73 45 82 77

Nep York City 76 1! 81 76
Chicago l 74 50 83 87
Los Angeles 1 89 82 96 88

l/ Includes tin containers.
2/ Data not available for February 1954.
1/ Excludes voluntary chains.
1/ Includes rural route stores outside corporate city limits.
/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.








-0-

Table 23.--Canned single-strength lemon juice: Percentage of retail food stores having specified container size& available,
by store classification and location, February 1954 with comparisons


Store classification
and location


U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300,000
$300,000 and over

Type of store management:
National chains
Regional chains 2/
Independent groceries

Store location by city size, population:
Under 10,000 3/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city ,/a
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


S 5-ounce can Other I/ Total
F February : February : February
, 1953 a 1954 : 1953 a 195 : 1953 : 19591
* Percent Percent Percent Percent Percent Percent

, 37 30 30 32 48 51


i/ Includes glass containers.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
f/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 24o-Cained single-strength orangeade: Pcrcentoge of retail food stores havinF specified container sizes
avpiloble, by store classification and location, February 1954 with comparisons

SSingle-strength orangeade
Store classification i 46-ounce can I Other Total
and location 2 February a February February
S 1953 a 1951 a 1953 : 1954 1953 : 1951
2 Percent Percent Percent Percent Percent Percent

U. S. total 12 16 7 8 16 21

Volume of store business annually:
Under $50,000 6 10 5 7 10 15
$50,000 to $100,000 17 18 8 9 21 25
$100,000 to $300,000 23 30 12 12 32 36
$300,000 and over h6 47 16 16 51 55

Type of store management:
National chains : 37 40 12 11 39 44
Regional chains 1/ 4 45 51 19 15 53 58
Independent groceries 10 13 6 8 14 19

Store location by city size, population:
Under 10,000 2/ 12 17 6 8 16 22
10,000 to 1007000 I 11 16 10 9 18 23
100,000 to 500,000 a 19 25 8 9 23 30
500,000 and over : 8 8 6 7 12 13

Store location by region or city 3/s *
Northeast a 8 15 9 9 15 20
North Central a 12 14 8 5 18 17
South : 11 17 6 12 15 14
Mountain-Southwest a 21 18 3 9 22 24
Pacific : 19 24 6 3 24 25

New York City 3 6 6 5 9 9
Chicago 11 11 6 12 13
Los Angeles 15 12 3 20 17 26


Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.










Table 25.--Canned single-strength pineapple, tomato, apple, and grape juices: Percentage of retail food stores having products
available, by store classification and location, February 1954 with comparisons


Store classification
and location



U. S. total

Volume of store business annually:
Under $50,000
$50,000 to $100,000
$100,000 to $300000CO
$300,000 and over

Type of store management:
National chains
Regional chains 1/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 1007000
100,000 to 500,000
500,000 and over

Store location by region or city 3/i
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


Pineapple Tomato Apple : Grape

I February s February February : February
t 1953 t 1954 E 1953 : 195h : 1953 : 195h :-I7953- 9 -


t Percent

S 85


: 80
90
: 99
100


100
S 96
1 84


Percent Percent Percent Percent Percent Percent Percent

85 93 92 52 52 74 76


E/ Excludes voluntary chains.
P/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included


in regional totals.


Source: National Retail Store Audit conducted by Market Research Corporation of America.


-21-


see eneza










LirjjER IT Y .:.F FLORIDA
3 1111111111111111111111111111262 08860 5992I I
3 1262 08860 5992