Fruits and juices availability in retail food stores

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AVAILABI LITY

it feitad Teod So es


.......AUGUST 1953..


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U.S. DEPARTMENT of AGRICULTURE


October 1953


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NOTE: August 1952 and February 1q53 availability data have
been revised slightly from those shown in preceding reports.
These revisions were made in order to assure comoaraoility
with data for August 195. which are computed on a slightly
different statistical basis.






PREFACE


This report summarizes information on availability of certain fresh
citrus fruits, canned and frGzen juices, and canned and frozen ades in
retail food stores in the United States during August 1953 in comparison
with results from earlier surveys. Also included in the report are data
from a similar survey in M'!ay 1953 on availability and inventories in
retail food stores of dried orunes and canned red sour cherries.

In this report availability of fresh citrus fruits in the Nation's
retail food stores is expressed both as a percentage of all food stores
ard as a percentage of those customarily handling fresh fruits or vege-
tables. Availability for frozen juices is expressed both as a percentage
of all food stores and as a percentage of those stores equipped with
freezer cabinets. Preceding reports in this series, issued by the Fruit
and Vegetable Branch of the Production and Marketing Administration, pre-
sented similar information obtained from surveys during: October 19h8;
Aoril, August, and November 19h9; May and August 1950; February, May, and
August of 1951 and 1952; and February 1953.

Data on availability of these fruit and juice products were obtained
from a national probability sample of approximately 1,800 retail stores
distributed throughout the 5 regions indicated in table 1. Within each
of the regions, the sample comprised approximately 50 counties, with an
average of 5 to 6 sample stores per county. In each of three cities-
Chicago, New York, and Los Angeles-the sample was enlarged to include a
minimum of about 150 stores. Large stores were sampled at a heavier rate
than were small ones in order to obtain better representation among the
stores than would have been possible in the case of proportionate repre-
sentation. Data on availability of the fruits or fruit products in retail
food stores are presented in this report according to: (1) Type of store
management; (2) size of the store in terms of arnual dollar volume of busi-
ness; (3) location by geographic region as indicated in figure 1; and (h)
by size of city in which the store was located.





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The work reported in this publication was financed cooperatively by
participating fruit industry groups and the United States Department of
Agriculture. Funds used by the United States Department of Agriculture
were provided under the Agricultural Marketing Act of 19h6 (RMA, Title II).





Contents
Page

Summary ................................................................ 1

Frozen and shelf-pack concentrated juices 2
Ades and concentrates for ades 3
Canned juices 4
Fresh citrus fruit 6
Canned fruit 7
Dried fruit 7

Table 1.- Store sample for national retail food store audit, by store
classification and location, August 1953 .................... 9

Figure 1.- Regions for national retail food store audit ................ 9

Table 2.- Fresh oranges availability: Percentage of retail food stores
having oranges available, by store classification and loca-
tion, August 1953 with comparisons.......................... 10

3.- Fresh lemons availability: Percentage of retail food stores
having lemons available, by store classification and loca-
tion, August 1953 with comparisons ........................ 10

4.- Juices, single-strength ades, and ade bases: Percentage of
retail food stores having indicated products available,
August 1953 with comparisons ...............................11

5.- Frozen and shelf-pack concentrated juices and ades: Percent-
age of retail food stores having specified juices and ades
available, by store classification and location, August 1953 12

6.- Frozen concentrated orange and orange-grapefruit blended
juices: Percentage of retail food stores having products
available, by store classification and location August 1953
with comparisons ...........................................13

7.- Frozen concentrated grapefruit and grape juices: Percent-
age of retail food stores having products available, by store
classification and location, August 1953 with comparisons ...13

8.- Frozen concentrate for lemonade and frozen single-strength
lemon juice: Percentage of retail food stores having
products available, by store classification and location,
August 1953 with comparisons ............................... 14

9.- Frozen concentrate for orangeade and limeade: Percentage
of retail food stores having products available, by store
classification and location, August 1953 with comparisons ...14

10.- Frozen concentrated pineapple juice: Percentage of retail
food stores having product available, by store classification
and location, August 1953 with comparisons ..................15






Page


Table 11.- Shelf-pack concentrated orange juice and concentrate for
lemonade and orangeade: Percentage of retail food stores
having products available, by store classification and
location, August 1953 with comparisons ..................... 15

12.- Canned single-strength orange juice: Percentage of retail
food stores having specified container sizes available, by
store classification and location, August 1953 with
comparisons ................................................ 16

13.- Canned single-strength grapefruit juice: Percentage of re-
tail food stores having specified container sizes available,
by store classification and location, August 1953 with
comparisons ................................................ 16

14.- Canned single-strength orange-grapefruit blended juice:
Percentage of retail food stores having specified container
sizes available, by store classification and location,
August 1953 with comparisons ............................... 17

15.- Canned single-strength tangerine juice: Percentage of re-
tail food stores having specified container sizes available,
by store classification and location, August 1953 with
comparisons ................................................ 17

16.- Prune juice: Percentage of retail food stores having
specified container sizes available, by store classification
and location, August 1953 with comparisons ................. 18

17.- Canned single-strength lemon juice: Percentage of retail
food stores having specified container sizes available, by
store classification and location, August 1953 with
comparisons ................................................ 18

18.- Canned single-strength lemonade and orangeade: Percentage
of retail food stores having canned lemonade, and specified
container sizes of canned orangeade, by store classification
and location, August 1953 with comparisons ................. 19

19.- Canned single-strength pineapple, tomato, apple, and grape
juices: Percentage of retail food stores having products
available, by store classification and location, August
1953 with comparisons ...................................... 19
20.- Canned red sour cherries: Percentage of retail food stores
having product available, and inventories in retail food
stores, by store classification and location, May 1953 ..... 20
21.- Dried prunes: Percentage of retail food stores having
specified package sizes available by store classification
and location, May 1953 with comparisons .................... 20
22.- Dried prune inventories by specified package sizes in re-
tail food stores, by store classification and location,
May 1953 ................ ................................... 21





FRUITS AND JUICES


AVAILABILITY IN RETAIL FOOD STORES

AUGUST 1953


SUMMARY

Availability of most frozen fruit juices was greater in retail food
stores during August 1953 than in any previous survey month, partly as a
result of 10 percent more of the stores having freezer cabinets. Among
the products showing increased availability were frozen concentrated orange
juice which was being handled in 56 percent of all food stores; frozen con-
centrated grape juice, in 43 percent of the stores; and frozen concentrated
pineapple juice, in 23 percent of the food stores. Also, there was increased
availability of both frozen concentrated lemonade and limeade--being handled
in 51 and 18 percent of the stores, respectively. In this survey more of the
stores handled frozen single-strength lemon juice-about one-fifth of the total
stores in comparison with only one-tenth of the stores a year ago.
The availability of frozen concentrated grapefruit juice (in 22 percent
of the stores) and orange-grapefruit blended juice (in 14 percent of the stores)
was almost unchanged from that of August last year.

Only 4 percent of the food stores had shelf-pack concentrated orange juice
canpared with 41 percent in August 1952. Although consumer purchases of canned
"single-strength" orangeade increased over those of a year ago, this product
was stocked by only one-fifth of the stores whereas it was handled in more than
one-fourth of the retail food outlets in August 1952. Availability of canned
"single-strength" lemonade also declined.
Canned single-strength orange, grapefruit, and orange-grapefruit blended
juices were available nationally in about the same number of food stores--94,
88, and 59 percent of the stores, respectively-as a year earlier. However,
more stores stocked both the No. 2 and 46-ounce can sizes of these juices. Fewer
stores had canned single-strength tangerine juice than a year ago. Somewhat more
stores, however, stocked prune juice. Availability of tomato, pineapple, apple,
and grape juices was generally unchanged.

Oranges were available in 76 percent of all food stores, a slight increase
from a year ago. Eighty-three percent of those stores customarily handling fresh
fruits and vegetables had oranges on hand, the same proportion as last year.

More stores-85 percent of those surveyed-had lemons in August this year
than those handling lemons in the same month over the last 5 years. About 93
percent of the stores customarily handling fresh fruits and vegetables had lemons
on hand.

Consumers could buy canned red sour cherries in about two-thirds of the
Nation's retail food stores according to a survey in May 1953. Availability was
greatest among stores in the smaller towns and in the North Central region.
Retail store inventories, in May, totaled approximately 307,000 cases (equivalent
24 No. 2 cans), most of which were in the North Central region.
Dried prunes were found in 4 out of 5 food stores surveyed in May 1953, a
slight decline from a year ago. Retail store inventories totaled 5,400 tons,
slightly less than in May last year.






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FROZEN' AND SHELF-PACK CONCENTRATED JUICES

According to a nationwide survey, 56 percent of the retail food stores
stocked frozen concentrated orange juice during August 1953-the largest pro-
portion of stores handling this product during any survey month so far (table 6).
This percentage compared with 52 percent in August last year. Of those stores
equipped with freezer cabinets, 9 out of 10 had frozen orange juice on hand.
This proportion was the same as a year earlier, but about 10 percent more stores
were equipped with freezer cabinets this year.

The survey showed that frozen orange juice was handled in all the national
and regional chain stores that had freezer cabinets. In 10 percent of the
independent stores so equipped, consumers could not buy this product. Fourteen
percent of the stores in the Mountain-Southwestern region and 17 percent of the
stores in the South with freezer cabinets did not have frozen orange juice on
hand. Distribution was greatest in the Pacific region where frozen orange juice
appeared in 76 percent of all food stores, and in 93 percent of those with
freezer cabinets.

There was a sharp decline--only h percent compared with 41 percent of the
stores in August a year ago-in the proportion of stores that had shelf-pack.
This constituted a further decline compared with the 9 percent of the stores
that stocked this product in February of this year.

Only 22 percent of the retail food stores had frozen concentrated grape-
fruit juice in August 1953 (table 7). Although this percentage was nearly the
sane as that of a year ago, distribution of frozen grapefruit juice to retail
stores did not keep pace with the growing number of stores equipped with freezer
cabinets. This was particularly evident in the North Central, Southern, and
Mountain-Southwestern regions. Nationally, about hO0 percent of the stores with
freezer equipment had frozen grapefruit juice in August last year. By August
of this year, however, the total had declined to 35 percent.

Availability of frozen grapefruit juice was unchanged in national chain
stores but it increased in the regional chain stores, and declined in independent
stores. In two-thirds of the freezer equipped independent stores, consumers
could not purchase frozen concentrated grapefruit juice. The number of food
stores having this juice in Chicago and New York City also declined sharply.

Almost twice as many food stores had frozen single-strength lemon juice
in August 1953 as did a year ago. One-fifth of all food stores and one-third
of the stores with freezer cabinets had frozen lemon juice in August 1953
(table 8). The greatest gain in the proportion of stores handling this product
was in the Northeastern region where 27 percent of all stores and 39 percent of
those with frozen food boxes had it in stock. The smallest gain was in the
Mountain-Southwestern region where 18 percent of all stores and 30 percent of
the stores with freezer equipment stocked this product.

Only about one-third of the independent and national chain store outlets
having freezer cabinets, compared with hO0 percent of the regional chain stores,
stocked frozen single-strength lemon juice in August 1953.





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More food stores--3 percent of the total-had frozen concentrated grape
juice in August 1953 than in any other survey month Sixty-nine percent of
the stores with freezer cabinets had this product on hand in comparison with
66 percent a year ago (table 7). Among the frozen juices, availability of this
product was second only to that of frozen concentrated orange juice. There was
an increase in availability of frozen grape juice in each of the geographic
regions and in each type and size of store for which data were reported. Availa-
bility was highest in the large sales volume stores (over $500,000 sales per
year), 96 percent of which had this product on hand. Availability was lowest
in the South.

Frozen concentrated pineapple juice increased in retail availability more
than did any other frozen juice product, Consumers could buy frozen concentrated
pineapple juice in nearly one-fourth of the food stores in August 1953 compared
with only 14 percent in February-the only other month for which data were
available (table 10). This product could be purchased in about 3 out of 5 of all
national and regional chain store outlets, and in 1 out of 5 independent stores.
About 1 in 3 of the independent stores having freezer equipment had frozen con-
centrated pineapple juice.

ADES AND CONCENTRATES FOR ADES

According to the latest survey reports, frozen concentrated lemonade was
available in about half-51 percent-of the Nation's retail food stores during
August 1953, a marked gain over the 42 percent of a year ago. The greatest
improvement in retail distribution was that 87 percent of all regional chain
stores stocked frozen lemonade in comparison with only 64 percent in August
1952 (table 8). There were still 8 percent of the national chain store outlets,
6 percent of the regional chain stores, and 20 percent of the independent stores
which were equipped with freezer cabinets that did not have frozen concentrated
lemonade on hand.

Availability of frozen concentrated lemonade increased most and was highest
in the North Central region. The availability was lowest in the South where
only about 1 out of 4 of all stores and 2 out of 3 of those stores equipped for
frozen foods had this product. By contrast, frozen orange juice was in about
4 out of 5 of the stores with freezer cabinets in the South.

In August, shelf-pack concentrated lemonade was in 27 percent of the stores
surveyed-a slight increase over August 1952. Availability increased consider-
ably in regional chain stores but declined somewhat in national chain outlets.
More stores had this product in stock in the Northeastern and North Central
regions, but a sharp decline occurred in the Pacific region. In the last-named
region only about one-third of the stores had shelf-pack concentrated lemonade
compared with nearly one-half of the stores handling this product in August last
year.

Nearly twice as many food stores had frozen concentrated limeade during
August of this year than those handling it last year--1 percent compared with
10 percent. Three out of ten of the stores with freezer equipment had this
product in stock (table 9). Frozen concentrated limeade could be obtained in








about two-thirds of the national chain stores having frozen food boxes and
in half the regional chain outlets equipped with such cabinets. However,
only about one-fourth of the independent stores with freezer boxes stocked
this product.

Availability of frozen concentrated orangeade increased slightly,
primarily because more national and regional chain stores, carried the product
than those handling it a year ago. It was available in 12 percent of all stores
and in 18 percent of the stores with freezer cabinets. Although shoppers found
this product in more stores in the Northeastern and Southern regions, availa-
bility declined in all the other regions. Contrary to the decline in the North
Central region, availability of the product doubled in Chicago.

Householders could buy shelf-pack concentrated orangeade in about one-third
of the food stores in August 1953. This was a substantial inMrease over the
one-fourth of the stores that carried this product during February of this year,
the only other month for which data are available. Availability was much greater
in both national and regional chain stores-approximately 3 out of h of these
stores having the product-than in independent food stores (table 11). Only 3
out of 10 independent stores had shelf-pack concentrated orangeade.

Canned "single-strength" orangeade, although increasing in sales volume, 1/
appeared in only about one-fifth of the food stores surveyed in August 1953,
a decrease from the one-fourth that handled this product in August last year.
The number of stores stocking canned "single-strength" orangeade in the No. 2
can declined the most-8 percent compared with 1h percent a year ago. Seventeen
percent of the stores carried the h6-ounce can compared with 19 percent last year
(table 18).

About 6 out of 10 regional chain stores and slightly more than half of the
national chain store outlets had canned "single-strength" orangeade. However,
it could be found in only 1 out of 5 independent grocery stores.

Only 6 percent of the food stores had canned 'single-strength" lemonade,
a decline from 9 percent last year (table 1).o The reduced availability was
primarily among the large regional chain stores and in the Mountain-Southwestern
region. Only in the North Central region was the distribution to retail stores
equal to the level of August last year.



CANNED JUICES

Canned single-strength orange juice was handled in 9h percent of the retail
food stores surveyed during August 1953, the same proportion as a year ago.
However, more stores stocked both the No. 2 and the h6-ounce cans (table 12).
All the national chain store outlets surveyed had the No. 2 size can of orange
juice compared with only 83 percent of the stores a year earlier. Of the regional
chain stores 96 percent had the h6-ounce can of this product in August 1953


l/ See "Consumer Purchases of Fruits and Juices August 1953". USDA,
Sept. 1953, p2.


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compared with 91 percent in August last year. Availability of canned orange
juice was lowest in the Pacific region--12 percent of the food stores surveyed
in that area did not have this juice on hand. Also, availability of the 46-ounce
can of orange juice continued comparatively low in the Southern and Mountain-
Southwestern regions.

About 88 percent of the food stores had canned single-strength grapefruit
juice in August 1953-about the same proportion as in August last year. Most
o--T e stores with none of this juice on hand were independent stores whose
total sales were less than $100,003 per year (table 13). Although total availa-
bility of canned grapefruit juice did not increase over that of a year earlier,
more stores carried both the No. 2 and 46-ounce cans. This was limited, however,
to those in the North Central, Southern, and Mountain-Southwestern regions.
Availability of canned grapefruit juice declined considerably in the Pacific
region, along with that of the other canned single-strength citrus juices. Four-
teen percent of the stores in that region did not have canned grapefruit juice
in stock in August 1953 in comparison with only 6 percent in August 1952.

Canned single-strength orange-grapefruit blended juice was stocked by 3 out
of 5 food stores in August 1953, about the same as a year earlier. As in the
case for the other canned citrus juices, considerably fewer stores in the
Pacific region had orange-grapefruit blended juice than a year ago--68 compared
with 81 Dercent. Distribution to retail stores improved somewhat in the North-
eastern regions, but declined somewhat in the Mountain and Southwestern States
(table 14). Distribution improved considerably in the South but continued to
be lowest in that region.

Practically all the national chain store outlets surveyed in August 1953
had both the No. 2 and 46-ounce cans of orange-grapefruit blended juice.
However, 10 percent of the regional chain stores did not have the 46-ounce can,
and 22 percent did not have No. 2 cans in stock.

Canned single-strength tangerine juice appeared in only one-sixth of the
Nation's food stores in August 1953 whereas it appeared in nearly one-fourth
of these stores in the corresponding month last year (table 15). Retail store
distribution declined in each region except in the North Central region. In
spite of the fact that availability of tangerine juice was below that of a year
ago, there was an increase in the number of stores that had the 46-ounce can.
Twice as many national chain store outlets--36 Dercent of the total-had the
46-ounce can of tangerine juice as those handling it in August last year. Declines
in availability of the No. 2 can of tangerine juice occurred mostly in the North-
eastern and Mountain-Southwestern regions.

About 55 percent of the retail food stores had canned or bottled single-
strength lemon juice in August 1953 compared with 52 percent last year (table 17).
The largest gain in availability was in the national chain stores-90 percent of
these stores had lemon juice compared with only 77 percent a year ago. The pro-
portion of regional chain and independent stores having lemon juice also improved
slightly. Availability improved in all regions except the Pacific, but continued
to be lowest in the South and highest in the North Central region.





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Consumers found bottled lemon juice in fever stores, except regional
chain outlets, than a year ago, irrespective of the type and size of store
or its geographic location. Only 32 percent of all stores had bottled lemon
juice in August 1953 compared with hl percent in August last year.

Householders could buy orune juice in about 4 out of 5 stores during
Aurust 1953. In the corresponding month last year, only about 3 out of 4
stores stocked this juice (table 16). Increases in the numoer of stores
stocking prune juice occurred in 3 regions-the Northeastern, North Central
and the Southern regions. The najor part of the gain was among independent
retail food stores. All the national chain store outlets surveyed in August
1953 had prune juice in stock.

More of the regional chain and independent stores had quart bottles of
prune juice than a year ago, but the availability of the quart bottles in the
national chain stores declined. On the other hand, availability of orune juice
in cans, increased in these stores. The number of food stores in the North
Central region stocking prune juice in cans also increased sharply.

There were only minor changes.in the availability of canned single-strength
pineapple, tomato, grape, and apple juice in retail food stores in August 1953
in comparison with the corresponding month last year (table 19). Canned tomato
juice was found in 93 percent of the stores surveyed, pineapple juice in 86
percent, grape juice in 77 percent, and apple juice in 52 percent of the stores.

FRESH CITRUS FRUITS

Oranges were available in 76 percent of the retail food stores surveyed in
the Nation during August 1953, a slight increase over a year earlier. Eighty-
three percent of the stores customarily handling fresh fruits and vegetables
had oranges on hand. This was the same percentage as in August 1952. However,
10 percent of the national chain store outlets having fruits and vegetables had no
oranges on hand, a considerable increase over the 3 percent reported in August last
year. Availability also declined somewhat among retail food stores in the Pacific
region. These declines, however, were largely offset by an increase in the
availability of oranges in stores in the Northeastern region here 94 percent
of the stores having fresh fruits and vegetables had oranges in comparison with
only 89 percent a year ago.

Distribution of oranges was best among the regional chain stores. Ninety-
eight percent of the regional chain stores surveyed had oranges for sale, and
all the stores that customarily handle fresh fruits and vegetables had oranges
on hand.

Eighty-two percent of the food stores in the Mountain-Southwest region
stocked oranges during August 1953, the largest percentage for that region
during August in the last 5 years. The growth in distribution is indicated by
the fact that in August 1949, only 63 percent of these stores had oranges avail-
able for their customers. Over this period of time, availability of cranges in
279348 0 53 2





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retail food stores has also increased appreciably in the Northeastern, North
Central, and Southern regions. Although availability during August has
increased in the South, about half the stores still had no oranges on hand in
August 1953. About 2 out of 5 stores in the South that customarily handle fresh
fruits and vegetables had no oranges available.

Lemons were stocked by 85 percent of the stores surveyed in August 1953,
the largest proportion during August in the last 5 years. Availability was
greatest in the North Central region, where consumers could buy lemons in 96
percent of the retail food stores. This year was the first time that availa-
ciljty of lemons in the Pacific region during August was below that in another
geographic region. In addition, a record number of stores in the Mountain-
Southwestern region stocked lemons during August 1953.

Practically all the national and regional chain grocery stores surveyed
had lemons in August. Further increases in the distribution of lemons therefore
will have to occur primarily among independent grocery stores. About 7 percent
of the independent stores customarily handling fresh produce did not have lemons
on hand at the time they were surveyed in August 1953.

CANNED FRUIT

According to a survey in May 1953, canned red sour cherries could be
purchased in 65 percent of the Nation's retail food- stores. This was the first
survey of canned cherries in this series; therefore, no comparative figures for
other months are available. A somewhat larger proportion of the regional chain
store outlets had canned red sour cherries in stock than did national chains-
92 compared with 87 percent. However, in only 2 out of 3 independent grocery
stores could canned cherries be obtained (table 20).

There were marked differences in the availability of canned red sour cherries
compared with other products included in these surveys. WVhereas most products
have high availability in the Northeastern region, availability of canned cherries
was lowest in that area. Low availability in the Northeast was also reflected in
New York City where only 1 store in 5 stocked this product. Availability was
highest in the North Central region, and more stores in the small towns had canned
cherries than did the stores in the large cities.

The estimated inventory of 307,000 cases (equivalent 24 No. 2 cans) of red
sour cherries in retail food stores in May 1953 was largely concentrated in
independent grocery stores in small towns and in the North Central region.

DRIED FRUITS

According to the May 1953 survey, dried prunes were in 4 out of 5 food
stores, a slight decline from a year ago. Increased availability of dried prunes
in both national and regional chain store outlets was offset by reduced availability
in independent stores (table 21). A larger proportion--2 percent-of the stores
in the North Central region had dried prunes than in any other region. Availability
was lowest in the South where only 2 out of 3 stores had dried prunes.








The 2-pound carton of dried prunes was most widely distributed in the
Pacific region where over half the stores surveyed had this package size.
In other geographic regions it was available in less than one-third of the
stores and in oAly 1 store in 12 stores in the South.

Dried prunes packaged in transparent film bags continued to appear mostly
in national chain stores. Fewer regional chain stores had this package than a
year ago-28 percent compared with 35 percent last year.

In May 1953, retail store inventories of dried prunes totaled an estimated
5,OO tons, slightly less than a year earlier (table 22). Stocks in the hands
of independent stores were larger than in May 1952 although fewer stores had
dried prunes. In the chain stores, inventories were below those of a year ago.










Table 1.-Store sample for national retail food store audit, 1/ by store classification
and location, August 1953


Store classification
and location


U. S. total

Volume of store business annually
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store management:
National chains
Regional chains 2/
Independent groceries

Store location by city size, populations
Under 10,000 3/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city ,/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City 5/
Chicago 5/
Los Angeles 5/


Total


1,783


52
108
1,623


Stores audited-
:Customarily handling fresh:
a fruits and vegetables :
Number

1,599


52
1014
1,1443


Having freezer
cabinets
Iumber

1,355


49
104
1,202


l/ Conducted by Market Research Corporation of America for U. S. Department of Agriculture under AMA contract.
W/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
r/ Area included in specified regions indicated in map below.
5/ New York City, Chicago, and Los Angeles not included in regional totals











Table 2.-Fresh oranges availability: Percentage of retail food stores having oranges available, by store
classification and location, August 1953 with comparisons

All stores : Stores customarily handling
Store classification t fresh fruits and vegetables
andStore classification Aug. Aug. Aug. Aug. Aug. Aug.
and location 1951 : 1952 : 1953 s 1951 5 1952 : 1953
Percent Percent Percent Percent Percent Percent

U. S. total 75 74 76 86 83 83

Volume of store business
annually)
Under $50,000 614 61 67 79 74 76
$50,000 to $100,000 91 90 88 95 914 93
$100,000 to $500,000 96 96 94 98 99 96
$500,000 and over 100 99 98 100 100 100

Type of store managements
National chains 94 95 90 94 97 90
Regional chains 1/ s 94 99 98 99 100 100
Independent groceries 3 74 72 74 86 81 82

Store location by city size, populations
Under 10,000 2/ 70 68 69 80 75 74
10,000 to l00_000 81 80 83 94 88 90
100,000 to 500,000 86 89 91 94 94 97
500,000 and over 73 73 76 93 90 91

Store location by region or city 3/,
Northeast ~ 87 79 85 97 89 94
North Central 91 94 94 99 96 96
South 52 52 51 62 59 58
Mountain-Southwest 76 80 82 90 89 87
Pacific 93 92 88 98 96 92

New York City 55 49 57 92 88 86
Chicago 92 94 94 99 98 97
Los Angeles 82 87 88 96 95 94

1/ Excludes voluntary chains.
T/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.




Table 3.-Fresh lemons availability: Percentage of retail food stores having lemons available, by store
classification and location, August 1953 with comparisons

SStores customarily handling
Store classificationAll stores fresh fruits and vegetables
Store classification Aug. t Aug. a Aug. : Aug. i Aug. s Aug.
and location : 1951 : 1952 : 1953 s 1951 1 1952 : 1953
Percent Percent Percent Percent Percent Percent

U. S. total 83 83 85 96 92 93

Volume of store business
annually,
Under $50,000 77 77 80 95 90 91
$50,000 to $100,000 a 94 91 93 98 95 98
$100,000 to $500,000 : 96 97 96 98 99 98
$500,000 and over 100 99 98 100 100 100

Type of store managements
National chains 100 98 99 100 100 99
Regional chains 1/ 85 99 99 100 100 100
Independent groceries 82 82 84 96 92 93

Store location by city size, populations
Under 10,000 2/ a 84 83 85 96 91 91
10,000 to 100,000 : 84 82 88 97 89 95
100,000 to 500,000 : 89 92 91 98 97 97
500,000 and over : 75 78 80 95 97 95

Store location by region or city 3/:
Northeast : 85 79 84 95 89 93
North Central : 88 92 96 95 95 98
South 1 81 81 80 98 92 90
Mountain-Southwest : 81 84 86 96 94 91
Pacific : 92 92 90 97 97 94

New York City 59 53: 64 97 95 97
Chicago : 88 94 94 94 97 97
Los Angeles 83 86 91 98 94 97

1/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
j/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.






11


Table 4.--Juices, single-strength ades, and ade basest Percentage of retail food stores having indicated
products available, August 1953 with comparisons


: 1951 1952 1953
Juices ---- -_---
SAugust August August
: Percent Percent Percent

Canned juices:

Orange : 94 94 94
Grapermit : 87 89 88
Crange-granefruit blend : 60 58 59
"ingerine : 19 19 16
Lemon : 49 52 55
Prune : 71 74 79
polee : 48 54 52
Grape : 1/ 75 77
Pineapple : 70 85 86
Tomato : 92 93 93


Canned single-strength ades:

Orangeade 1/ 27 21
Lemonade T/ 9 6


Frozen concentrated juices:

Orange : 46 52 56
Grapefruit z 24 23 22
Orange-grapefruit blend : 19 14 14
Grape : 32 38 43
Pineapple : 1/ 1/ 23
Lemon 2/ 2 1/ 11 21


Shelf-pack concentrated juices:

Orange : 1/ 41 4


Frozen concentrate for ades:

Orangeade 1 1/ 11 12
Lemonade : 14 42 51
Limeade : 1/ 10 18


Shelf-pack concentrate for ades:

Orangeade 1 l/ 1/ 33
Lenonade l 77 25 27


1/ Data not available.
5/ Frozen single-strength juice.

Source: National Retail Store Audit conducted by t'arket Research Corporation of America.











Table 5.-Frozen and shelf-pack concentrated juices and ades: Percentage of retail food stores having
specified juices and ades available, by store classification and location, August 1953


: Frozen
Store classification I Frozen concentrated juices : single-
and location :Orange-grape-: : strength
I Orange Grapefruit : fruit blend : GraDe : Pineapple : lemon juice
Percent Percent Percent Percent Percent Percent


U. S. total

Volume of store business
annually:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store managements
National chains
Regional chains 1/
Independent groceries

Store location by city size, populat

Under 10,000 2/
10,000 to o100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


I


:

:
3
I





ion;:

a
t
a
i
l
l
i



t
:
I
1


29
62
78
96


85
86
4O



33
53
58
50


51
58
19
45
51

54
62
67


23



12
33
52
77


60
62
20



lh
33
32
28


33
29
8
17
33

29
29
38


: Shelf-pack concentrate :
Frozen concentrate for ades : for ades Shelf-pack
fr s concentrated
Lemonade Orangeade Limeade Lemonade Orangeade \ orange juice
Percent Percent Percent Percent Percent Percent


U. S. total

Volume of store business
annually:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000-
$500,000 and over

Type of store managements
National chains
Regional chains 1/
Independent groceries

Store location by city size, populations:

Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast a
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


I/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


1











Table 6.-Frozen concentrated orange and orange-grapefruit blended juices: Percentage of retail food stores
having products available, by store classification and location, August 1953 with comparisons


Frozen concentrate orange juice :
All stores :Stores with freezer cabinets:
August : August :_
:192 -193 1952 1953 3


:Percent Percent Percent Percent

U. S. total : 52 56 90 90

Volume of store business
annually:
Under $50,000 : 37 h1 86 86
$50,000 to $100,000 74 78 92 92
$100,000 to $500,000 : 89 90 96 96
$500,000 and over : 96 100 96 100

Type of store management:
National chains : 91 96 96 100
Regional chains 1/ 80 92 94 100
Independent groceries :50 54 90 89

Store location by city size,population:
Under 10,000 2/ : 41 46 90 90
10,000 to 100000 : 65 64 96 814
100,000 to 500,000 : 65 72 83 93
500,000 and over : 59 65 90 93

Store location by region or city 3/:
Northeast : 62 62 92 88
North Central : 68 74 94 94
South : 25 32 80 83
Mountain-Southwest : 51 52 86 86
Pacific : 76 76 90 93

New York City : 56 59 90 97
Chicago 71 80 98 99
Los Angeles : 82 86 92 94


All stores :Stores with freezer cabinets
August : August


1952 a 1953 ,
Percent Percent

16 lbt


1952 ,
Percent

25



16
26
36
59


514
149
22


22
26
20
31


30
26
11
20
19

50
28
21


1953
Percent

23



15
23
39
54


53
50
20


18
32
24
22


34
21
12
17
14

48
23
18


I/ Excludes voluntary chains.
f/ Includes rural route stores outside corporate city limits.
7/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.




Table 7.-Frozen concentrated grapefruit and grape juices: Percentage of retail food stores having
products available, by store classification and location, August 1953 with comparisons

: Frozen concentrated grapefruit juice : Frozen concentrated grape juice
Store classification All stores :Stores with freezer cabinets: All stores :Stores with freezer cabinets
and location : August : August Augu st : August
:1952 : 1953: 1952 : 1953 : 1952 s 1953 : 1952 : 1953
:Percent Percent Percent Percent Percent Percent Percent Percent

U. S. total : 23 22 40 35 38 43 66 69

Volume of store business
annually:
Under $50,000 13 13 29 27 25 29 59 59
$50,000 to $100,000 : 36 30 U4 36 55 62 68 73
$100,000 to $500,000 : 49 49 53 52 71 78 76 83
$500,000 and over : 61 54 61 54 85 96 85 96

Type of store managements
National chains 56 56 59 59 77 85 81 88
Regional chains 1/ : 47 53 55 58 73 86 85 93
Independent groceries : 21 20 38 33 36 40 64 67

Store location by city size,population:
Under 10,000 2/ : 17 14 36 28 28 33 62 65
10,000 to 100,000 29 35 42 46 48 53 71 70
100,000 to 500,000 : 31 33 39 44 46 58 59 76
500,000 and over : 28 23 42 33 46 50 70 72

Store location by region or city 3/:
Northeast : 28 29 42 h1 46 51 69 73
North Central : 29 29 40 36 51 58 70 73
South : 10 10 32 26 17 19 52 50
Yountain-Southwest : 23 21 39 34 38 45 64 74
Pacific 26 24 31 29 46 51 55 63

New York City : 38 33 60 54 48 54 76 89
Chicago : 30 23 41 28 60 62 84 76
Los Angeles : 31 33 35 36 52 67 58 73

1/ xcludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Ftore Audit conducted ty Market Research Corporation of America.


Store classification
and location


Frozen annonfanted oran e-gra e


g p









14



Table b.-Frozen concentrate for lemonade and frozen single-strength lemon juice: Percentage of retail food
stores having products available, by store classification and location, August 1953 with comparisons

: Frozen concentrate for lemonade : Frozen single strength lemon juice
Store classification : All stores :Stores with freezer cabinets: All stores :Stores with freezer cabinets


and location


U. S. total

Volume of store business
annually:
Under $50,000
$50,000 to $100,000 t
$100,000 to $500,000
$500,000 and over

Type of store management,
National chains
Regional chains I/
Independent groceries i

Store location by city size,population::
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over


Store location by region or city 3/:
Northeast
North Central
South
Mountain-Soutthest
Pacific

New York City
Chicago
Los Angeles


August


:


1953 ,
Percent

51


August
1952
Percent

73


1953 i
Percent

81


August


1952 : 1953 : 1952 :
Percent Percent Percent

11 21 19


August


1953
Percent

33


i/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
37 Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.





Table 9.--Frozen concentrate for orangeade and limeade: Percentage of retail food stores having products
available, by store classification and location, August 1953 with comparisons 1/

Frozen concentrate for orangeade : Frozen concentrate for limeade
Store classification : All stores :Stores with freezer cabinets All stores :Stures with freezer cabinets
and location : August : August : August : August
: 1952 : 1953 t 1952 : 1953 1952 : 1953 : 1952 : 1953


U. S. total

Volume of store business
annually:
Under $50,000 2
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over t

Type of store management I
National chains S
Regional chains 2/
TIndependent groceries

Store location by city size,population:a
TInder 10,000 3/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 4/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


Percent Percent

11 12


Percent

19


Percent

18


Percent Percent Percent

10 18 18



6 10 13
16 26 20
23 W0 25
22 73 22


a2 62
13 43
10 16


Percent

30



20
31
43
73


22 64
15 47
18 27


I/ Data not available for other months than those indicated.
f/ Excludes voluntary chains.
'/ Includes rural route stores outside corporate city limits.
1/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.


1952 :
Percent

42



28
62
77
85

89
64
61


32
51
61
47


52
55
20
42
63


54
69


I


I



I
|
1











Table 10.-Frozen concentrated pineapple juice: Percentage of retail food stores having product
available, by store classification and location, August 1953 with comparisons 1/

Frozen concentrated pineapple juice
Store classification : All stores : Stores with freezer cabinets
and location : Feb. Aug. Feb. :Aug.
: 1953 : 193 : 1953 : 1953
: Percent Percent Percent Percent

U. S. total : 14 23 24 36

Volume of store business
annually:
Under $50,000 : 6 12 14 24
$50,000 to $100,000 : 24 33 31 39
$100,000 to $500,000 : 29 52 31 55
$500,000 and over : 54 77 54 77

Type of store management:
National chains : 39 60 41 62
Regional chains 2/ : 39 62 45 67
Independent groceries : 12 20 22 33

Store location by city size, population:
Under 10,000 3/ : 8 l4 17 28
10,000 to 100,000 : 17 33 26 44
100,000 to 500,000 19 32 27 42
500,000 and over : 21 28 31 39

Store location by region or city 4/:
Northeast : 20 33 31 46
North Central : 15 29 20 36
South 5 8 18 20
Mountain-Southwest : 7 17 12 28
Pacific : 18 33 22 40

New York City : 25 29 28 47
Chicago 20 29 28 35
Los Angeles : 34 38 38 41


1/ Data not available for other months than those indicated.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
11/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail store Audit conducted by Market Research Corporation of America.




Table 11.-Shelf-pack concentrated orange juice and concentrate for lemonade and orangeade:
Percentage of retail food stores having products available, by store classification
and location, August 1953 with comparisons

: Shelf-pack concentrated : Shelf-pack concentrate for
Store classification orange juice : Orangeade : Lemonade
and location : August : Feb. 1/ Aug. : August
1952 : 1953 : 953 193 : 1952 199
Percent Percent Percent Percent Percent Percent

U. S. total : 41 4 24 33 25 27

Volume of store business
annually:
Under $50,000 : 36 3 15 24 18 19
$50,000 to $100,000 4: 4i 32 40 29 32
$100,000 to $500,000 : 61 4 46 58 51 48
$500,000 and over : 65 9 69 84 55 66

Type of store management:
National chains 72 9 53 72 54 51
Regional chains 2/ : 71 4 66 76 59 68
Independent groceries : 40 I 21 30 23 24

Store location by city size, population::
Under 10,000 3/ : 43 2 25 33 26 26
10,000 to 1007000 : 44 5 25 37 26 28
100,000 to 500,000 : 47 2 28 36 30 31
500,000 and over : 33 8 16 28 19 24

Store location by region or city 4/:
Northeast 52 4 31 47 27 34
North Central : 51 6 34 42 34 39
South : 31 10 16 16 13
Mountain-Southwest :I 2 2 24 40 25 24
Pacific : 49 39 41 45 34

New York City : 25 17 14 24 10 20
Chicago : 18 4 11 15 19 22
Los Angeles : 24 33 39 38 26

l/ Data not available for August 1952.
/ Excludes voluntary chains.
Includes rural route stores outside corporate city limits.
Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.












Table 12.-Canned single-strength orange juice: Percentage of retail food stores having specified container sizes
available, by store classification and location, August 1953 with comparisons

No. 2 can 6-ounce can I Total 1/
Store classification : August August : August
and location 1952 1952 1953 1952 : 1953 : 1952 : 1953
Percent Percent Percent Percent Percent Percent

U. S. total 77 81 73 76 9b 94

Volume of store business
annually
Under $50,000 74 80 61 68 93 9h
$50,000 to $100,000 81 80 88 87 96 91
$100,000 to $500,000 83 89 95 96 99 98
$500,000 and over t 92 88 99 96 100 100

Type of store management:
National chains l 83 100 95 96 100 100
Regional chains 2/ : 85 88 91 96 98 99
Independent groceries ; 77 81 72 75 9L 9L

Store location by city size, population:
Under 10,000 3/ : 75 80 70 74 96 95
10,000 to 100,000 71L 87 76 78 91 96
100,000 to 500,000 86 73 84 82 95 92
500,000 and over 83 83 74 76 93 93

Store location by region or city h/ i
Northeast l 78 82 79 80 93 97
North Central : 66 76 87 92 98 91
South 1 84 85 60 66 96 95
Mountain-Southwest 680 83 69 65 95 93
Pacific l 77 73 83 74 91 88

New York City 76 76 62 63 82 77
Chicago l 72 80 72 80 88 97
Los Angeles l 91 92 85 91 95 98

l/ Includes other can sizes.
I/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
_/ Data for New York City, Chicago, and Los Angeles net included in regional totals.
Source, National Retail Store Audit conducted by markett Research Corporation of Acerica.



Table 13.-Canned single-strength grapefruit juice: Percentage of retail food stores having specified container
sizes available, by store classification and location, August 1953 with comparisons

No. 2 can 466-ounce can : Total i/
Store classification August : August : August
and location: l-g2 1953 l 1952 : 195- 151 -- 13
Percent Percent Percent Percent Percent Percent

U. S. total 2 70 72 66 68 89 86

Volume of store business
annually:
Under $50,000 : 65 68 5. 57 85 84
$50,000 to $100,000 2 77 74 83 8L 95 92
S100,000 to M500,000 : 82 b5 9h 95 100 98
50C0,000 and over : 89 92 100 99 100 99

Type of store management: :
National chains : 98 99 93 96 100 100
Regional chains 2/ 85 89 95 98 98 99
Independent groceries 69 70 61 66 88 87

Store location by city size, population:
Under 10,000 3/ l 61 68 60 62 88 86
10,000 to 1007000 : 69 73 68 71 87 89
100,000 to 500,000 l 85 76 82 78 96 90
500,000 and over l 77 76 71 72 89 90

Store location by region or city 4/
Northeast : 75 73 70 70 88 90
North Central l 62 65 80 81 95 93
South : 68 72 48 52 86 83
Mountain-Southwest a 75 80 69 68 90 92
Pacific l 77 68 88 76 91 86

New York City a 66 73 63 66 80 75
Chicago 1 70 73 73 72 86 89
Los Angeles : 92 89 88 89 96 97

1/ Includes other can sizes.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
7/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source, National Retail Store Audit conducted by Market Research Corporation of America.











Table 14.--Canned single-strength orange-grapefruit blended juice: Percentage of retail food stores having specified container sizes
available, by store classification and location, August 1953 with comparisons

No. 2 can : 46-ounce can Total 1/
Store classification August : August August
and location : 1952 : 193) s 52 2 I 1953 : 1952 1 1953
Percent Percent Percent Percent Percent Percent

U. S. total : 2 43 45 48 58 59
Volume of store business
annually:
Under $50,000 : 30 33 30 36 45 48
$50,000 to $100,000 0 62 55 69 60 80 74
$100,000 to $500,000 : 65 67 78 81 88 86
$500,000 and over 87 86 93 92 95 96

Tyne of store management:
National chains : 97 98 90 98 100 100
Regional chains 2/ 3 74 78 88 90 92 95
Independent groceries : 40 4o0 2 45 56 57

Store location by city size, populations :
Under 10,000 3/ 8 32 34 40 41 50 52
10,000 to 100o000 : U6 51 47 56 60 69
100,000 to 500,000 5: 5 52 53 58 71 71
500,000 and over 56 53 52 49 69 62
Store location by region or city U4/
Northeast : 60 61 57 62 74 77
North Central : h0 44 64 68 75 76
South 1 20 21 17 22 27 32
Mountain-Southwest 2 37 38 36 33 51 47
Pacific : 65 51 69 59 81 68

Nlew York City 1 61 64 50 53 74 66
Chicago t 61 64 57 58 74 76
Los Angeles a 73 70 70 60 82 76

i/ Includes other can sizes.
2/ Excludes voluntary chains.
7/ Includes rural route stores outside corporate city limits.
H/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Source: National Retail Store Audit conducted by Market Research Corporation of America.



Table 15.-Canned single-strength tangerine juices Percentage of retail food stores having specified container
sizes available, by store classification and location, August 1953 with comparisons

No 2 can : 46-ounce can Total 1/
Store classification August x February ./ : August : August
and location 1952 : 1953 a 1953 : 1953 : 1952 : 1953
Percent Percent Percent Percent Percent Percent
U. S. total : 11 12 6 7 19 16
Volume of store business
annually
Under $50,000 a 9 7 2 2 11 9
$50,000 to $100,000 a 16 14 8 9 23 20
$C10,000 to $500,000 : 29 25 16 21 43 39
4500,000 and over a 48 39 28 43 61 57
Type of store management:
National chains 35 33 18 36 50 47
Regional chains 3/ 4: 5 39 34 10 58 60
Independent groceries : 12 10 4 5 16 li
Store location by city size, population:
Under 10,000 4/ 10 10 6 6 16 11-
30,000 to 1007000 s 16 16 7 8 21 20
100,000 to 500,000 : 18 9 8 12 23 17
500,000 and over t 17 13 3 7 22 18
Store location by region or city 5/
Northeast : 21 16 8 9 25 20
Ncrth Central : 13 1i 13 15 25 25
South : 7 7 1 3 10 8
Mountain-Southwest a 12 9 6 7 16 13
Pacific 17 16 1 2 21 17
New York City a 22 15 1 25 17
Chicago : 12 6 2 3 14 9
Los Angeles 15 15 1 19 15

1/ Includes other can sizes.
2/ Data not available for August 1952.
3/ Excludes voluntary chains.
V/ Includes rural route stores outside corporate city limits.
5/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Pntail Store Audit conducted by Market Research Corporation of America.







18



Table 16.-Prune juice: Percentage of retail food stores having specified container sizes available,
by store classification and location, August 1953 with comparisons
Quart glass Other 1/ : Total
Store classification August : August August
and location 1952 : 1953 : 1952 : 1953 : 1952 : 1953
i Percent Percent Percen Percent Percent Percent

U. S. total 67 73 26 26 71 79

Volume of store business
annually
Under $50,000 : 57 64 18 18 64 70
$50,000 to $100,000 : 84 88 32 27 91 91
$100,000 to $500,000 : 91 92 18 55 95 97
$500,000 and over : 9. 92 64 78 97 97

Type of store management:
National chairs : 100 91 66 80 100 100
Regional chains 2/ : 90 95 69 69 94 97
Independent groceries : 66 72 23 23 72 77

Store location by city size,population:
Under 10,000 3/ : 59 68 18 17 65 74
10,000 to 100,000 70 76 26 24 76 81
100,000 to 500,000 1 80 76 30 42 85 84
500,000 and over 1 78 81 42 38 85 85

Store location by region or city 4/: l
Northeast : 79 89 22 22 84 91
North Central : 75 78 21 30 82 86
South : 46 59 18 11 53 62
Mountain-Southwest : 67 65 42 38 80 79
Pacific : 80 71 46 45 87 79

New York City : 72 75 34 39 77 77
Chicago : 78 80 55 47 84 87
Los Angeles : 86 85 7b 80 94 97

I/ Includes tin containers.
7/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
I_/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.




Table 17.-Canned single-strength lemon juice: Percentage of retail food stores having specified container sizes
available, by store classification and location, August 1953 with comparisons

S 5 ounce can : Other i/ : Total
Store classification August : August : August
and location 1952 : 1953 : 1952 : 1953 : 1952 : 1953
: Percent Percent Percent Percent Percent Percent

U. S. total : 33 35 41 32 52 55

Volume of store business
annually:
Under $50,000 : 23 24 31 26 39 43
$50,000 to $100,000 4 16 54 56 35 71 72
$100,000 to $500,000 : 58 55 63 55 83 84
$500,000 and over : 62 78 70 75 88 96

Type of store management:
National chains : 54 88 68 60 77 90
Regional chains 2/ : 66 57 55 73 89 93
Independent groceries : 31 33 40 30 50 53

Store location by city size,population:
Under 10,000 3/ : 28 30 32 28 43 47
10,000 to 100,000 : 10 44 45 34 57 64
100,000 to 500,000 : 37 42 44 32 56 59
500,000 and over : 35 36 58 41 65 63

Store location by region or city 4/:
Northeast : 42 4L 48 10 61 66
North Central s 38 44 60 51 71 76
South : 14 17 21 16 27 30
Mountain-Southwest : 38 36 28 18 45 46
Pacific : 62 49 47 23 64 60

New York City : 34 10 40 39 56 62
Chicago : 19 21 75 56 77 65
Los Angeles : 80 73 61 32 83 83

l/ Includes glass containers.
2/ Excludes voluntary chains.
3/ Includes rural route stores outside corporate city limits.
_i/ Data for New York City, Chicago, and Los Angeles not included in regional totals.
Sources National Retail Store Audit conducted by Market Research Corporation of America.











Table 18.-Canned single-strength lemonade and orangeade: Percentage of retail food stores having canned lemonade, and specified
container sizes of canned orangeade, by store classification and location, August 1953 with comparisons


Store classification
and location


U. S. total

Volume of store business
annually:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store management:
National chains
Regional chains 1/
Independent groceries

Store location by city size, population:
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 3/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


oingle-strengun
lemonade
August
1952 : 1953
Percent Percent

9 6


: o-Q_-unce can
: August


Single-strength oranpeade


i Other
: August


_: Total
August


.12)C 2 LII) : [152 2 1153 1 1155 : 1953


IyVZ I in0 I 1952 3 153v 19i>52 : 1953
Percent Percent Percent Percent Percent Percent

19 17 14 8 27 21


i/ Excludes voluntary chains.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.





Table 19.-Canned single-strength pineapple, tomato, apple, and grape juices: Percentage of retail food stores having products
available, by store classification and location, August 1953 with comparisons

: Pineapple : Tomato Apple 3 Grape
Store classification
and location : August : August I August I August
15a l2 : 1953 : 1952 1 1953 : 1952 i 1953 : 1952 i 1953
Percent Percent Percent Percent Percent Percent Percent Percent

U. S. total 85 86 93 93 54 52 75 77

Volume of store business
annually:
Under $50,000 80 81 91 92 43 41 66 69
850,000 to $100,000 92 92 95 94 67 63 89 90
$100,000 to $500,000 97 98 99 98 86 82 96 98
$500,000 and over 97 100 96 100 93 94 96 97

Tyne of store management:
National chains 98 100 96 95 91 86 100 98
Regional chains 1/ 98 99 97 99 92 91 97 98
Independent groceries 8h 85 93 93 52 49 74 76

Store location by city size, population:
Under 10,000 2/ : 82 83 95 95 45 43 70 75
10,000 to 100,000 87 87 93 91 58 52 76 80
100,000 to 500,000 1 87 88 94 93 68 66 84 82
500,000 and over 1 88 90 90 91 67 63 82 77

Store location by region or city 3/t
Northeast 89 91 92 95 62 54 81 83
North Central 90 94 95 95 54 53 82 83
South 3 77 76 94 92 36 38 63 68
"ountain-Southwest : 90 88 94 96 65 57 77 82
Pacific 92 86 9h 89 82 70 81 74

4ew York City 78 77 81 77 68 64 68 70
Chicago 1 88 88 88 91 67 68 82 81
los Angeles 95 9L 96 97 85 85 90 89


1/ Excludes voluntary chains.
7/ Tncludes nrual route stores outside corporate city limits.
/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source Notional Retail Store Audit conducted by Market Research Corporation of America.













Table 20.-Canned red sour cherries: Percentage of retail food stores having product available, and inventories
in retail food stores, by store classification and location, May 1953

Store classification : P..v.tory Percentage of stores
and location having canned cherries
: Li,, ; iPercent

U. S. total 307 65

Volume of store business
annually
Under 50, 000 97 54
$50,000 to $100,000 62 78
$100,000 to $500,000 1l. 90
$500,000 and over : 38 92

Type of store management:
National chains : 1U 87
Regional chains 2/ : 37 92
Independent groceries : 256 64

Store location by city size, population: I
Under 10,000 3/ 1 168 67
10,000 to 1007000 z 83 69
100,000 to 500,000 i 33 70
500,000 and over : 23 16

Store location by region or city h/
Northeast : 31 18
North Central : 138 93
South : 65 56
Mountain-Southwest : 12 73
Pacific : 15 7h

New York City : 2 22
Chicago : 61
Los Angeles i 6 77


1/ Equivalent cases of 24 No. 2 cans.
2/ Excludes voluntary chains.
3/ includess rural route stores outside corporate city linits.
I/ Data for 'lew York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by market t Research Corporation of America.


Table 21.-Dried prunes: Percentage of retail food stores having specified package sizes available by store
Classification and location, May 1953 with comparisons


Store classification
and location


U. S. total

Volume of store business
annually:
Under 350,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Tyce of store managements
National chains
Regional chains 3/
Independent groceries

Store location by city size, populations
Under 10,000 4/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Store location by region or city 5/:
Northeast
North Central
South
Mountain-Southwest
Pacific

New York City
Chicago
Los Angeles


: 1 or Z I. : 1 ID. :
: carton 1/ : carton :
S May : 'ay
--19:--5T2 -- 1953 !
Percent Percent

76 71



: 68 61
: 89 83
: 89 89
i 99 92


, 94 100
1 93 95
: 75 70


, 75 68
, 77 71
: 76 82
: 78 76


: 79 76
, 89 8K
: 66 61
, 69 66
, 81 59

: 67 62
: 92 85
: 83 87


2 10.
carton
!ay

Percent

21


Transparent
film bag
9!ay
59 : 1953


Percent

9


Percent

9


Total 2/
May
1952 : 1953
Percent Percent

82 80


i/ Data for 1 lb. and 2 lb. cartons not available separately for May 1952.
7/ Includes bulk prunes and other sizes and types of packages.
3/ Excludes voluntary chains.
VT/ Includes rural route stores outside corporate city limits.
5/ Data for New. York City, Chicago, and Los Angeles not included in regional totals.

Sources National Retail Store Audit conducted by Market Research Corporation of America.


: 19_











Table 22.--Driqd prune inventories by specified package sizes in retail
classification and location, May 1953


food stores, by store


i 1 lb. or 2 lb. : 1 Ib : 2 lb. 3 Transparent
Store classification : carton/ carton : carton : film bag Total /
and location I May : May : May : May : May
.T95 9I51953-- lj 7 -71>4 : i --
Tons Tos Tons bTons Tons Tons Tons

U. S. total : 4692 2673 1964 547 458 5591 5399
Volume of store business
annually:
Under $50,000 : 1427 1099 305 65 86 1577 1580
$50,000 to $100,000 : 945 517 298 44h 42 1114 939
$100,000 to $500,000 : 1528 702 869 259 171 1895 1861
$500,000 and over 792 355 492 179 159 1005 1039

Type of store management:
National chains 629 154 252 179 144 824 551
Regional chains 3/ : 848 307 425 115 69 1013 844
Independent groceries : 3215 2212 1287 253 245 3754 4004

Store location by city size, population :
Under 10,000 4/ : 1968 1221 789 234 161 2316 2245
10,000 to 1007000 : 1309 630 516 106 1741 1510 1388
100,000 to 500,000 : 594 328 247 154 73 789 683
500,000 and over : 821 4914 412 53 50 976 1083

Store location by region or city 5/:
Northeast 1275 643 4190 49 58 1411 1258
North Central : 1179 662 544 156 124 1386 1383
South : 832 715 163 67 46 953 945
Mountain-Southwest l 366 226 211 157 1214 565 599
Pacific : 382 128 239 69 63 4195 452

New York City : 338 134 177 27 22 428 426
Chicago a 130 84 24 4 3 139 114
Los Angeles : 190 81 116 18 18 214 222

1/ Data for 1 lb. and 2 lb. cartons not available separately for May 1952.
27 Includes bulk prunes and other sizes and types of packages.
I/ Excludes voluntary chains.
li/ Includes rural route stores outside corporate city limits.
5/ Data for New York City, Chicago, and Los Angeles not included in regional totals.

Source: National Retail Store Audit conducted by Market Research Corporation of America.


* U. S. GOVERNMENT PRINTING OFFICE:O-0-1953







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