Fruits and juices availability in retail food stores

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....August 1951....



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U.S. DEPARTMENT of AGRICULTURE
Production and Marketing Administration
Fruit and Vegetable Branch


Agriculture-Washington


October 1951







FOREWORD


This report summarizes information on availability of certain fresh citrus fruits
and canned single strength and frozen concentrated juices in retail food stores
in the United States during August 1951 as compared with earlier survey months.
Information is also presented on availability and retail inventories of dried
fruits during May 1951 in comparison with previous ,survey months. May 1951 is
the most recent period for which dried fruit data are available, a survey limited
to these fruits having been made during that month. Preceding reports in this
series, issued by the Fruit and Vegetable Branch of the Production and Marketing
Administration, have presented similar information obtained from surveys during
the months of October 1948; April, August, and November 1949; May and August
1950; and February 1951.

The report is presented in three sections. Section I presents a group of summary
tables in which the data from the May and August 1951 surveys are compared with
similar information obtained during selected previous survey months. Section II
includes a series of tables presenting more detailed data from the May and August
1951 surveys. Section III presents information on the availability of fresh
oranges and lemons in those stores customarily handling fresh fruits or vegetables.

Data on availability of these fruit and Juice products were obtained from a national
probability sample of approximately 1,900 retail stores distributed among the 5
regions indicated in Table 1. Within each of the regions, the sample is comprised
of approximately 50 counties, with an average of 5 to 6 sample stores per county.
In each of the three cities, Chicago, New York, and Los Angeles, the sample has
been enlarged to include about 150 stores. large stores were sampled at a heavier
rate than small ones in 6rder to obtain better representation among these stores
than would have been possible in the case of proportionate representation. Data
on availability and inventories of these fruits or fruit products in retail food
stores are presented in this report according to: (1) Type of store management,
(2) size of the store in terms of annual dollar volume of business, (3) location by
geographic region as indicated in Figure 1, and (4) by size of city in which
the store is located.












.iZi work is financed cooperatively by participating fruit industry groups and
Th<- United States Department of Agriculture. Funds used by the United States
Department of Agriculture are those provided under the Research and Maiketing
Act of 1"66,





Contents


Page


Summary .................................. ........ ....................

Figure 1 Survey regions ..............................................

Table 1.- Composition of sample of retail food stores included in
national retail food store audit, August 1951 ................


Section I Summary Tables
Availability of fruits and juices in retail
food stores, August 1951, compared with
selected months of 1949-1951


Table 2.-


Fresh oranges: Percent of retail food stores with product
available, by store classification, city size, and geo-
graphic area, specified months, 1949 1951 ..................


Fresh lemons:
available, by
graphic area,


Percent of retail food stores with product
store classification, city size, and geo-
specified months, 1949 1951 ..................


Table 4.- Canned and frozen juices: Percent of retail food stores
with indicated products available, specified months,
1949 1951 .................................................

Table 5.- Frozen concentrated orange juice: Percent of retail food
stores with product available, by store classification, city
size, and geographic area, specified months, 1949 1951 .....

Table 6.- Canned single strength orange juice: Percent of retail food
stores with product available, by store classification, city
size, and geographic area, specified months, 1949 1951 .....

Table 7.- Canned single strength grapefruit juice: Percent of retail
food stores with product available, by store classification,
city size, and geographic area, specified months, 1949- 1951..

Table 8.- Canned and bottled prune juice: Percent of retail food stores
with product available, by store classification, city size,
and geographic area, specified months, 1949 1951 ..........

Table 9.- Dried fruits: Percent of retail food stores with indicated
products available, and inventories in retail food stores,
specified months, 1949 1951 ...............................

Table 10.-Dried prunes: Percent of retail food stores with product
available, by store classification, city size, and geographic
area, specified months, 1949 1951 .........................


Table 3.-




Page


Table 11.-


Dates: Percent of retail food stores with product available,
by store classification, city size, and geographic area,
specified months, 1949 1951 ...............................


Section II
Availability in retail food stores: Canned and
frozen juices, August 1951, and dried fruits,
May 1951


Table 12.-



Table 13.-



Table 14.-




Table 15.-


Table 16.-




Table 17.-


Canned single strength juices: Percent of retail food stores
with indicated products available, by store classification,
city size, and geographic area, August 1951 .................

Frozen concentrated juices: Percent of retail food stores
with indicated products available, by store classification,
city size, and geographic area, August 1951 .................

Dried fruits: Percent of retail food stores with indicated
products available, by store classification, city size, and
geographic area, May 1951 (dried prunes by package size,
and dates by origin) ........................................

Dried prunes and dates: Inventory in retail food stores,
by store classification, city size, and geographic area,
May 1951 (dried prunes by package size, and dates by
origin) ................. ...................................

Section III
Availability of fresh fruits in stores customarily
handling fresh fruits or vegetables, August 1951
and selected months, 1949 1951

Fresh oranges: Percent of retail food stores customarily
handling fresh fruits or vegetables with product available,
by store classification, city size, and geographic area,
specified months, 1949 1951 .............................

Fresh lemons: Percent of retail food stores customarily
handling fresh fruits or vegetables with product available,
by store classification, city size, and geographic area,
specified months, 1949 1951 ................ ............


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Availability of Fresh Citrus Fruits, Canned and
Frozen Juices, August 1951, and Dried Fruits,
May 1951, in Retail Food Stores

SUMMARY


Availability of fresh oranges and lemons and canned and frozen juices in retail
food stores was at a record or near record level during August 1951, compared
with other survey months of the last 3 years. Frozen concentrated orange juice
was available in about 46 percent of the retail food stores surveyed, and canned
single-strength orange juice in 94 percent--the largest proportion with these
products during any survey month thus far. At the same time, fresh oranges
could be purchased in about 75 percent of these food stores, an increase over
availability during August of the previous 2 years. Fresh lemons were reported
in 83 percent of the stores and canned lemon juice in 49 percent, also the
highest for any survey month to date. Canned single strength grapefruit juice,
on the other hand, was available in slightly less than 87 percent of the stores,
about equal to the high reported in February of this year. Frozen concentrated
grapefruit juice, however, was stocked by 24 percent of the stores, a record
for this product.

According to the dried fruit survey during May 1951, dried prunes were avail-
able in 77 percent of the stores and dates in 40 percent, an increase over the
proportion carrying these products in May 1950. Prune juice could be purchased
in 71 percent of the stores during August 1951, the largest proportion with
prune juice in stock during a survey month. Dried prune inventories in retail
food stores during May 1951 were 9 percent below those of May a year ago, while
inventories of dates exceeded those of May 1950 by 48 percent.

Frozen Concentrated Juices

Frozen concentrated orange juice was available in 46 percent of the retail
food stores during August 1951, compared with 44 percent last February. The
record availability was reflected in increases in all regions and in all city
sizes, as compared with earlier survey months. The largest increase occurred
in the North Central Region, where 59 percent of the stores stocked frozen con-
centrated orange juice, compared with about 51 percent in February. Availability
in national chain stores increased sharply, with 95 percent of these stores
carrying the product in August 1951, compared with only 74 percent last February.
There were only slight increases in availability of frozen concentrated orange
juice in regional chains and independent stores (table 5).

Frozen lemonade base could be purchased by consumers in 34 percent of the re-
tail food stores during August 1951, a sharp increase over the 24 percent in
February 1951 and the 20 percent in August a year ago. Eighty-five percent
of the national chain stores and 94 percent of the largest size stores (sales
volume over $500,000 annually) had frozen lemonade base available (tables 4, 13).

Frozen concentrated grapefruit juice could be purchased in 24 percent of the
retail food stores during August 1951, a slight increase over the 22 percent
in February, Availability was highest--78 percent--in the stores with an annual
sales volume over $500,000. A larger proportion of the regional chain stores--




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54 percent--carried frozen concentrated grapefruit juice than did national
chain stores--49 percent. For the other major frozen juices, availability
was larger in the national chains (tables 4, 13).

Frozen concentrated orange-grapefruit blended juice could be purchased in only
about 19 percent of the food stores. Compared with other frozen juices in the
survey, lower availability of this product was found in retail food stores in
each region and city size (tables 4, 13).

Canned Juices

The proportion of retail food stores with the major canned juices in stock dur-
ing August 1951 was at a record or near-record level, Canned single-strength
orange juice, lemon juice, lemonade base, apple juice, and prune juice were
available to consumers in more retail food stores than during any previous sur-
vey month. Availability of the other major juices was slightly below record
levels established in other survey months (table 4).

Canned single-strength orange juice availability increased slightly to a record
level, with the product in 94 percent of the retail stores, This juice was
on hand in all of the national chain stores in the survey, in 99 percent of
the regional chains, and in 94 percent of the independent stores. Availability
exceeded 90 percent in all types of stores and areas by which stores were
classified except in New York City, where only about 80 percent of the stores
had canned single-strength orange juice on hand.(table 6).

Canned single-strength lemon juice was in stock in 49 percent of the stores,
a record for any survey month thus far, and a slight increase over the 48 per-
cent in August 1950. The proportion of regional chain stores with canned lemon
juice has increased successively from 80 percent in August 1950 and 90 percent
last February to 95 percent in August of this year. Ninety-eight percent of
the national chain stores stocked lemon juice, but this product was in only
46 percent of the independent groceries. Availability in the South and Moun-
tain-Southwest regions and in New York City increased substantially over the
level recorded last February and in August 1950.(table 12).

Canned lemonade base (shelf pack) was available in 27 percent of the retail
food stores during August 1951, compared with only 12 percent in the same month
a year ago. The gain was the result of a very sharp increase in availability
in all types and sizes of retail food stores. The product was stocked by 56
percent of the rational chain stores, 66 percent of the regional chains, and
25 percent of the independent groceries in August 1951 (tables 4, 12).

Canned single-strength grapefruit juice was available in almost 87 percent of
the food stores surveyed, about unchanged from last February. Availability
was lowest in the South, where only 77 percent of the stores had this juice,
cormpn-red with an average above 90 percent for all other regions (table 7).

Availability of canned single-strength orange-grapefruit blended juice, which
was stocked by 60 percent of stores in August 1951, continued to remain well
below that of orange juice and grapefruit juice, which could be purchased in
94 and 87 percent of the stores, respectively. Compared with August of last
y--r, a slightly smaller proportion of the national chain stores and a somewhat





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larger proportion of regional chain and independent stores had orange-grapefruit
blended juice on hand. The low availability of this canned juice, as c.mpz.'Ed
with orange or grapefruit juice, can be attributed to its absence in a large
proportion of the independent groceries (table 12).

Prune juice could be purchased in 71 percent of the retail food stores surveyed
during August 1951, slightly above the availability last February and a record
for any survey month to date. Any further sizeable increase in availability
is dependent upon better distribution among the independent grocery stores,
All of the national chain stores surveyed and 97 percent of the regional chain
stores had prune juice in stock, whereas only about 70 percent of the indepen-
dent food stores had this juice on hand. Since August 1949, the proportion
of national chain stores with prune juice has increased from 90 to 100 percent;
in regional chain stores, from 90 to 97 percent; and in independent groceries,
from 60 to 70 percent (table 8).

Fresh Citrus Fruits

Fresh oranges were available in 75 percent of the Nation's retail food stores
surveyed in August 1951, an increase over the 71 percent in August a year ago
and the 66 percent in August 1949. The proportion of regional chain stores
with fresh oranges increased to 94 percent, equaling availability in national
chain stores. Availability in independent stores increased to 74 percent from
70 percent in August a year ago. In the Northeast Region, availability reached
a record level for this series of surveys, with 87 percent of stores having
fresh oranges on hand. The extended harvesting season for Florida oranges this
year was possibly a factor in the increased availability in the South and in
New York City, compared with August 1950 (table 2).

In addition to measuring availability in terms of total number of retail food
stores, data also were obtained on the proportion of food stores customarily
handling fresh fruits or vegetables that had oranges available. Of this latter
type, 86 percent had fresh oranges on hand during August 1951. This was about
the same proportion as in August a year ago but considerably above the 78 per-
cent in August 1949. Fresh oranges were available in 99 percent of the regional
chain stores customarily handling fresh fruits or vegetables, 94 percent of
the national chain stores, and 86 percent of the independent food stores. Among
these stores, availability was highest in the North Central Region, where 99
percent had fresh oranges on hand, and lowest in the South, where only 62 per-
cent had oranges available. However, in the South, this represented an increase
over the 54 percent in August a year ago (table 16).

Fresh lemons could be purchased in a record proportion--83 percent--of the re-
tail food stores during August 1951, compared with 78 percent in August 1950
and 76 percent in August 1949. All of the national chain store outlets sur-
veyed had fresh lemons on hand, an increase over the 97 percent in August of
last year. Availability of fresh lemons in regional chain and independent
stores was at a record level, and substantially above that of February 1951
and August 1950. Regionally, the sharpest increases, compared with August a
year ago, were in the Northeast and the South (table 3).

Of those retail food stores customarily handling fresh fruits or vegetables,
fresh lemons were available in 96 percent during August 1951, an increase over




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the 94 percent in August 1950, and a record for any survey month to date. Among
the largest increases in availability were those in regional chain stores, where
all of the stores surveyed had fresh lemons, compared with 91 percent in August
a year ago. Fresh lemons also appeared in each of the national chain stores
surveyed during August and in 96 percent of the independent food stores with
fresh fruits or vegetables. There also was a substantial increase in New York
City.stores customarily handling fresh fruits or vegetables with fresh lemons
on hand, compared with August of last year (table 17).

Dried Fruits

According to the dried fruit survey in May 1951 (the most recent survey for
these products) dried prunes were available in 77 percent of the NationBs re-
tail food stores. This was slightly above the proportion of stores handling
dried prunes in May 1950 but below the 82 percent.availability during February
1951, Compared with May 1950, there was a slight increase in availability of
dried prunes in both the 1-pound and 2-pound carton, as well as in transparent
film bags. The 1-pound carton continued to be the leading container, appearing
in 66 percent of the stores. The 2-pound carton was available in 22 percent
of the stores, and the transparent film bag in 8 percent (table 9).

There was an appreciable increase over May 1950 in the proportion of stores
in the Northeast and Southern regions handling dried prunes. Although the pro-
portion of national and regional chain stores with dried prunes in stock was
slightly higher in May 1951 than in February, 98 and 95 percent, respectively,
the proportion of independent stores handling dried prunes declined from 82
to 76 percent. Nonetheless, availability in independent stores during May was
somewhat improved over that during comparable months of 1949 and 1950 (table 10).

Inventories of dried prunes in retail food stores during May 1951, based on sur-
vey indications, totaled 5,397 tons, about 9 percent below the estimated 5,960
tons on hand in May 1950. Inventories in regional chain stores were 34 percent
below those in May 1950 (tables 9, 15).

Dates were available in 40 percent of the retail food stores during May 1951.
Only 6 percent had dates identified as domestic, compared with 29 percent with
dates identified as imported. Eleven percent of the stores had at least some
dates which were not identified as to origin. In comparison with last February,
the proportion of stores with domestic dates declined about one-half, while the
proportion with imported dates declined only about one-third. During May, 87
percent of the national chain stores and 82 percent of the regional chain stores
in the survey had some dates available. Although a considerably smaller propor-
tion of independent stores had dates--38 percent--availability was improved over
the 31 percent in May 1950 and the 27 percent in April 1949 (tables 9, 14).

Inventories of dates in hands of retail food stores during May 1951 were esti-
mated at 1,107 tons, a considerable increase over the 749 tons in May 1950, or
the 802 tons in April 1949. The largest portion of the increase in stocks
occurred in independent groceries, where stocks totaled about 800 tons in May
1951, comir.red with 540 tons in May 1950. At the same time, stocks in national
chain stores increased from near 58 tons to 117 tons. Of the total inventories
of 1,107 tons in May 1951, 252 tons were identified as domestic dates and 632
tons as imported dates (tables 9, 15)o











































I.-.
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Table 1.- Composition of sample of retail food stores included
in national retail food store audit i/, August 1951


Classification Stores
Number

U. S. total 1,833

Dollar volume of store business annually:
Under $50,000 936
$50,000 to $100,000 456
$100,000 to $500,000 372
$500,000 and over 69

Type of store management:
National chains 58
Regional chains 102
Independent groceries 1,673

City size, population:
Under 10,000 605
10,000 to 100,000 357
100,000 to 500,000 230
500,000 and over 641

Region 2/ or city:
Northeast 250
North Central 270
South 240
Mountain-Southwest 263
Pacific 230
New York City 3/ 245
Chicago 4/ 148
Los Angeles J/ 187


J/ Conducted by Industrial Surveys Co., Inc., for U. S. Department
of Agriculture under RMA contract.
2/ Regions included the following States: Northeast New England
States, New York, New Jersey, Pennsylvania, Delaware, Maryland, and
District of Columbia; North Central Ohio, Indiana, Illinois, 1phigan,
Wisconsin, Minnesota, North Dakota, South Dakota, Nebraska, Kansas,
Iowa, and Missouri; South Virginia, West Virginia, Kentucky, Tennessee,
North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi,
Louisiana, and Arkansas; Mountain-Southwest Idaho, Montana, Wyoming,
Colorado, Utah, Nevada, Arizona, New Mexico, Texas, and Oklahoma;
Pacific Washington, Oregon, and California.
3/ Not included in Northeast Region.
4/ Not included in North Central Region.
Not included in Pacific Region.






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Section I


Availability of fruits and juices in
retail food stores, August 1951, com-
pared with selected months of 1949-1951





-8 -


Table 2.- Fresh oranges: Plroent of retail food stores with
product available, by store classification, city size,
and geographic area, specified months, 1949-- 1951


Classification 1949 : 1950 1951
: August:November: May : August: February: August
Percent of stores -

U. S. total 65.7 77.1 77.5 71.1 82.6 74.8

Volume of store business:
Under $50,000 57.6 71.9 71.8 63.5 75.2 64.2
$50,000 to $100,000 82.4 87.3 89.1 88.9 94.1 91.1
$100,000 to $500,000 90.6 93.7 96.9 94.7 95.9 96.3
$500,000 and over 95.3 95.2 96.5 94.7 100.0 99.6

Type of store management
National chains 96.1 94.4 96.3 96.2 95.3 94.2
Regional chains 89.1 88.8 91.2 88.3 93.1 93.9
Independent groceries 63.9 76.1 76.4 69.6 81.9 73.6

City size, populationo:
Under 10,000 !/ 61.1 78.4 75.6 66.2 82.0 70.5
10,000 to 100,000 73.7 82.5 84.2 81.2 86.1 81.4
100,000 to 500,000 80.7 82.9 87.4 81.3 91.9 85.8
500,000 and over 60.0 63.6 67.4 65.9 72.6 73.0

Region 2/ or city:
Northeast 75.7 80.o0 82.5 79.6 84.1 86.9
North Central 86.0 90.5 93.5 91.1 92.6 91.2
South 40.3 67.6 57.9 41.6 72.6 51.9
Mountain-Southwest 63.0 78.2 79.6 71.6 77.9 75.7
Pacific 85.0 87.8 93.8 92.7 94.6 93.3
New York City 46.6 50.3 55.2 47.4 58.3 55.3
Chicago 75.5 83.8 85.2 84.6 88.8 92.3
Los Angeles 3/ 3/ 86.2 84.2 86.3 81.8


I/ Includes rural route stores outside corporate city limits.
2/ Data for New York City, Chicago, and Los Angeles not included in regional
totals.
3/ Prior to May 1950, data on Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc.,under RMA contract.





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Table 3.- Fresh lemons: Percent of retail food stores with
product available, by store classification, city size,
and geographic area, specified.months, 1949 1951


Classification : 1949 : 1950 : 1951
: August:November: May : August: February: August
Percent of stores -

U, S, total 75.5 73.0 73.5 77.9 72.4 83.3

Volume of store business:
Under $50,000 70.1 66.5 67,8 72.4 62,5 76.6
$50,000 to $100,000 86.3 85.9 83.3 90.9 85.0 93.8
$100,000 to $500,000 92.8 94.1 95.0 94.8 93.3 96.4
$500,000 and over 95.3 94.9 96.1 91.8 100.0 99.6

Type of store management:
National chains 100.0 97.7 100.0 97.1 100,0 100.0
Regional chains 91.1 87.9 81.5 80.7 87.4 95.0
Independent groceries 74.2 71.7 72.4 77.2 71.1 82.5

City size, population:
Under 10,000 1/ 73.8 73.4 71.6 78.4 69.1 84,1
10,000 to 100,000 83.7 78.9 79.4 80.7 77.6 84.4
100,000 to 500,000 86.5 82.8 84.5 83.9 83.5 89.2
500,000 and over 63.8 59.5 63.9 66.8 68.0 75.0

Region 2/ Or city:
Northeast 76.2 70.9 70.0 74.7 69.3 84.9
North Central 87.9 83.7 83.9 91.4 78.1 88.0
South 69.7 68.4 65.3 70.6 66.0 81.2
Mountain-Southwest 76.2 78.1 76.3 76.9 73.6 81.3
Pacific 88.7 87.4 92.5 94.0 92.0 92.2
New York City 50.6 48.6 56.4 43.9 59.0 58.7
Chicago 70.4 76.0 80.7 82.9 77,0 87.6
Los Angeles 3/ 1/ 86.2 85.1 84.7 83.4


1/ Includes rural route stores outside corporate city limits.
D/ Data for New York City, Chicago, and Los Angeles not included in regional
totals.
3/ Prior to May 1950, data on Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc,,under BMA contract.




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Table 4.- Canned and frozen juices: Percent of retail food
stores with indicated products available,
specified months, 1949 1951


Commodity : 1949 : 1950 : 1951
: August:November: May : August: February: August
Percent of stores -


Canned juices:

Orange 83.9 84.2 89.2 91.7 91.5 94.2
Grapefruit 84.1 81.9 83.4 83.1 87.1 86.8
Orange-grapefruit blend 56.2 56.9 56.4 57.6 61.7 59.9
Lemon 38.4 42.3 43.4 48.0 47.4 49.2
Lemonade base 12.2 27.2
Tangerine 19.2 18.4 19.2 18.5 18.2 18.8
Apple 32.0 44.4 45.7 44.8 45.7 48.5
Pineapple 68.4 74.1 77.7 79.0 82.0 80.4
Prune 62.3 68.0 67.1 68.0 70.6 71.2
Tomato 92.1 92.6 91.6 93.5 92.0 91.6



Frozen concentrated juices:

Orange 24.5 31.4 37.8 38.2 44.1 45.6
Grape 20.3 24.3 28.1 31.7
Orange-grapefruit blend 11.8 18.o0 18.9
Grapefruit 15.8 22.1 24.3
Lemonade base 19.9 23.7 34.4



* Data not available.


Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.





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Table 5.= Frozen concentrated orange juice: Percent of retail food
stores with product available, by store classification,
city sizeand geographic area, specified months, 1949 1951


Classification : 1949 : 1950 : 1951
Classification
: August:November: May : August: February: August
Percent of stores -

U. S, total 24.5 31.4 37.8 38.2 44.1 45,6

Volume of store business:
Under $50,000 15.5 21L3 26.6 25.7 24.7 26,9
$50,000 to $100,000 40.3 51.9 58.9 62.8 69.3 69.0
$100,000 to $500,000 54,4 60,2 77.1 82.0 84.5 88.9
$500,000 and over 74.0 90.1 79.5 89.5 97.9 99.6

Type of store management:
National chains 39.6 59.1 62.2 72.2 73.8 94.9
Regional chains 44.9 47,9 60o0 64.9 68.0 69.4
Independent groceries 23,1 29.9 36.2 36.2 42.4 43,6

City size, population:
Under 10,000 l/ 17.3 20.9 28&5 28.5 33.2 34,2
10,000 to 100,000 30.6 40.6 49.5 49.2 56.9 58,6
100,000 to 500,000 30.1 45.0 52.8 55.6 60,3 61.8
500,000 and over 33,7 42.5 42.9 46,7 50.3 56,0

Region 2/ or city:
Northeast 36,0 40.8 45.9 44.6 48,8 52.0
North Central 26,7 34,0 47.0 47,2 50.8 59.2
South 9.2 13.6 16.2 16,1 22,0 220 9
Mountain-Southwest 18.6 26.9 35.6 38.5 42.6 46-
Pacific 30.9 49.1 58,8 64.6 69.8 73 3
New York City 31.5 39.2 38,2 37.7 49.3 50.9
Chicago 31,8 38,6 46.0 52.0 55.9 63,0
Los Angeles 3/ /' 71.9 76.8 76.3 78.0


I/ Includes rural route stores outside corporate city limits,
2/ Data for New York City, Chicago, and Los Angeles not included in regional
totals,
3/ Prior to May 1950, data on Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
IncT under RMA contract,





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Table 6.- Canned single strength orange juice: Percent of retail food
stores with product available, by store classification, city
size,and geographic area, specified months, 1949 1951


Classification 4 1950 1951
: August:November: May : August: February: August
percent of stores -

U. S. total 83.9 84.2 89.2 91.7 91,5 94.2

Volume of store business:
Under $50,000 80.3 80.8 86.4 89.6 88.7 92.0
$50,000 to $100,000 91.7 90.0 95.0 96.2 94.7 96.6
$100,000 to $500,000 94.2 96,2 99.2 99.2 98.3 99.8
$500,000 and over 100.0 98.9 95.0 97.6 99.6 99.6

Type of store management:
National chains 99.4 100.0 96.3 100.0 100.0 100.0
Regional chains 97.6 96.7 98.0 93.6 98.2 98.6
Independent groceries 82.9 83.2 88.6 91.4 91.1 93.9

City size, population:
Under 10,000 I/ 84.7 84.9 98.7 92.3 92.0 95.2
10,000 to 100,000 83.5 85.8 89.0 93.6 90.3 92.4
100,000 to 500,000 85.4 85.6 90.6 90.8 95.8 97.0
500,000 and over 81.3 79.5 86.9 86.5 89.5 91.5

Region 2/ or city:
oTrtheast 83,3 84.5 87.8 91.0 91.9 95.3
North Central 89,6 91.8 93.2 95.4 91.7 97.4
South 79.1 76.7 86.0 89.7 92,1 92.9
Mountain-Southwest 87.7 89.2 94.5 93.8 91.7 93.5
Pacific 911 94.4 95.1 95.0 95.8 96.0
New York City 75.8 71.8 77.0 77.8 79.4 79.5
Chicago 83.5 83.8 90.9 90.9 92.8 96.2
Los Angeles 3/ 3/ 94.6 95.0 95.8 94.2


./ Includes rural route stores outside corporate city limits.
D2 Data for New York City, Chicago, and Los Angeles not included in regional
totals.
2/ Prior to May 1950, data for Los Angeles were included with Pacific Region.

*,ource: National tctail Store Audit conducted by Industrial Surveys Company,
Inc., under RM& contract,





- 13 -


Table 7.- Canned single strength grapefruit juice: Percent of
retail food stores with product available, by store
classification, city size, and geographic area,
specified months, 1949 1951


Classification 1949- : 1950 : 1951
: Auust:NTovember: May : August: February: August
percentt of stores -

U. S. total 84,1 81.9 83.4 83,1 87.1 86.8

Volume of store *business:
Under $50,000 79.8 77-9 78.4 78.3 81.6 81.1
$50,000 to $100,000 94.5 89.7 95.5 94.5 95.6 94.8
$100,000 to $500,000 95.5 95.1 97.7 97.6 97.2 99.5
$500,000 and over 100.0 97.4 100.0 97.6 97.6 99.1

Type of store management:
National chains 100,0 99.4 100.0 100.0 100.0 99.5
Regional chains 96.6 94.7 99.1 97.0 96.7 98.1
Independent groceries 83.1 80.9 82.3 82.0 86.4 86.1

City size, population:
Under 10,000 l/ 81.2 80.2 81.2 81.4 85.5 83.2
10,000 to 100,000 86.5 87.7 87.0 84.6 87.7 90.1
100,000 to 500,000 92.5 85.2 89.3 88.4 92.2 95.9
500,000 and over 84.7 78.o0 81.8 83.4 88.6 89.1

Region 21 or city:
Northeast 84.4 79.5 86.8 83.1 91.4 92.0
North Central 92.2 89.1 87.2 88.3 89.4 91.8
South 72.9 74.1 72.3 71.2 76.4 76.7
Mountain-Southwest 91.8 91.8 90.7 92.7 89.6 91.7
Pacific 96.1 94.3 97.5 96.2 96.0 94.5
New York City 77.5 72.9 75.2 78.5 80.3 79.8
Chicago 84.7 79.3 86.4 90.9 92.8 93,7
Los Angeles 3/ 3/ 95.6 96.5 97.4 95.9

!/ Includes rural route stores outside corporate city limits,
2/ Data for New York City, Chicago, and Los Angeles not included in regional
totals.
3/ Prior to May 1950, data for Los Angeles were included with Pacific region.

Source; National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.





- 14 -


Table 8.- Canned and bottled prune juice: Percent of retail food
stores with product available, by store classification, city
size, and geographic area, specified months, 1949 1951


1949 : 1950 : 1951
Classification
: Augst:November: May : August: February: August
Percent of stores -

U. S. total 62.3 68.0 67.1 68.0 70.6 71.2

Volume of store business:
Under $50,000 53.5 60.2 57.4 59.3 58.9 58.9
$50,000 to $100,000 80o6 85.6 89.9 89.1 85.9 90.0
$100,000 to W500,000 90.8 90.8 95.0 93.1 95.8 95.9
$500,000 and over 83.6 95.5 98.6 97.6 95.3 98.8

Type of store management:
National chains 89.6 99.1 100.0 100.0 100.0 100.0
Regional chains 89.5 92.8 93.6 94.1 94.2 96.9
Independent groceries 60.5 66.3 65.0 661ol 69.0 69.5

City size. .population:
Under 10,000 1/ 53.7 59.7 57.2 59.3 63.2 63.7
10,000 to 100,000 66.1 76.1 79.4 78.9 77.2 79.4
100,000 to 500,000 71.0 79.1 73.9 77.1 79.2 79.8
500,000 and over 76.6 76.0 78.2 77.3 79.9 79.3

Region 2/ or city:
Northeast 68.8 75.7 78.0 77.6 79.3 83.1
North Central 70.9 76.5 76.3 77.4 74.0 77.0
South 38.9 44.3 40.5 44.6 50.4 51.4
Mountain-Southwest 64.1 71.0 68.0 67.1 69.4 75.8
Pacific 81.8 86.1 83.8 85.9 88.8 84.6
New York City 72.5 72.4 74.5 68.4 72.7 76.1
Chicago 67.0 77.1 79.5 81.1 84.2 89.7
Los Angeles 3/ 3/ 90.6 89.6 92.6 88.9


1/ Includes rural route stores outside corporate city limits.
DI Data for New York City, Chicago,and Los Angeles not included in regional
totals,
3/ Prior to May 1950, data for Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company.
Inc., under RMA contract.





- 15 -


Table 9.- Dried fruits: Percent of retail food stores with
indicated products available, and inventories in
retail food stores, specified months, 1949 1951


Commodity : 1949 1950 1951
: April : May : February : May 1/
Percent of stores -


Availability:

Prunes
1-pound carton
2-pound carton
Transparent film bag
Other 2/
Total 3/

Dates
Domestic
Imported
Unidentified origin
Total 3/

Apricots

Peaches

Mixed fruits



Inventory:

Prunes

Dates


57.0
20.3
*
12.2
72,7


*
*

29.3

29,2

31.5

*


5,429


802


64.0
21.0
6,0
10.1
76.1


*
*
*
33.5

32.4

33.6

9.1


74.2
24.0
8.5
4.6
82.5


11.3
40.2
1.1
47.3

36.0

34.3

13.3


5,960

749


66.1
22.1
8.1
6.3
77.4


6.2
29.4
11.1
40o.4


* 5,397

* 1,107


Data not available.
J/ May 1951 is the most recent period for which dried fruit data are available;
the survey during that month included only dried fruits.
2/ Includes paper bag containers, bulk, etc.
3/ Components do not equal totals because some stores carry more than one type
of a particular commodity, for example, dried prunes in 1-pound as well as 2-
pound cartons.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.,





- 16 -


Table 10.- Dried prunes: Percent of retail food stores with
product available, by store classification, city
size, and geographic area, specified months,
1949 1951


Classification : 1949 : 1950 : 1951
April : May : February : May 1/
Percent of stores -

U. S. total 72.7 76.1 82.5 77.4

Volume of store business:
Under $50,000 65.5 69.5 75.7 68.7
$50,000 to $100,000 90,2 91.6 91.2 90.9
$100,000 to $500,000 93.3 95.7 96.6 94.7
$500,000 and over 99.3 100.0 100.0 98.8

Tlype of store management:
National chains 95.9 98.0 95.3 98.5
Regional chains 94.9 95.7 94.5 94.7
Independent groceries 71.1 74.7 81.7 76.3

City size, population:
Under 10,000 2/ 69.3 74.0 80.6 75.5
10,000 to 100,000 75.0 78.8 84.7 78.2
100,000 to 500,000 75.7 77.8 88.9 82.2
500,000 and over 77.4 78.3 81.3 80.5

Region 3/ or city:
Northeast 77.5 76.4 82.7 80.7
North Central 85.4 91.2 93.0 91.1
South 56.1 57.9 71.0 62.9
Mountain-Southwest 74.9 78.9 78.5 77.8
Pacific 82.8 89.0 92.2 89.3
New York City 70.6 70.3 68.2 67.5
Chicago 80.9 85.8 90.8 90.0
Los Angeles .4/ 93.6 90.5 91.0


V/ May 1951 is the most recent period for which dried fruit data are available;
the survey during that month included only dried fruits.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago, and Los Angeles not included in regional
totals,
_4/ Prior to May 1950, data for Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under R1MA contract.





- 17 -


Table 11 .- Dates: Percent of retail food stores with
product available, by store classification, city
size,and geographic area, specified months,
1949 1951


Classification: 1949 : 1950 : 1951
Classification: April : May :February : May 1/
Percent of stores -

U. S. total 29.3 33.5 47.3 40.4

Volume of store business:
Under $50,000 19.8 24.7 31.8 26.0
$50,000 to $100,000 48.9 48.4 67.7 59.9
$100,000 to $500,000 60.5 66.2 78.3 69.9
$500,000 and over 84.2 76.9 95.3 94.7

Type of store management:
National chains 69.3 62.6 96.7 87.0
Regional chains 65.6 69.3 83.9 82.0
Independent groceries 26.8 31.3 44.6 37.8

City size, population:
Under 10,000 12/ 27.2 31.3 42.2 36.3
10,000 to 100,000 35.2 45.1 54.6 48.8
100,000 to 500,000 31.4 31.8 55.6 47.0
500,000 and over 25.9 24.1 47.1 37.8

Region 3/ or city:
Northeast 31.6 34.0 47.6 47.2
North Central 42.9 54.5 62.6 56.9
South 11.2 9.8 18.2 16.4
Mountain-Southwest 37.9 35.9 55.4 48.0
Pacific 54.9 63.0 72.2 69.1
New York City 21.4 17.6 43.0 31.2
Chicago 30.6 28.4 50.7 44.1
Los Angeles 4/ 62.1 64.7 60,0


j/ May 1951 is the most recent period for which dried fruit data are available;
the survey during that month included only dried fruits.
2/ Includes rural route stores outside corporate city limits.
3./ Data for New York City, Chicago, and Los Angeles not included in regional
totals.
4/ Prior to May 1950, data for Los Angeles were included with Pacific Region.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.









- 19 -


Section II


Availability in retail food stores:
Canned and frozen juices, August 1951;
and dried fruits, May 1951





- 20 -


Table 12.- Canned single strength juices:
stores with indicated products
classification, city size, and
August 1951


Percent of retail food
available, by store
geographic area,


:: : Orange- : ; Lemonade
Classification : Orange :Grapefruit:Grapefruit: Lemon : Base
_: : Blend : : If
Percent of stores -


U. S. total

Volume of store business:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store management: <-
National chains
Regional chains
Independent groceries

City size, population:
Under 10,000 2/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Region 3/ or city:
Northeast
North Central
South
Mountain-S outhwes t
Pacific
New York City
Chicago
Los Angeles


94.2


92.0
96.6
99.8
99.6


100.0
98.6
93.9


95.2
92.4
97.0
91.5


95.3
97.4
92.9
93.5
96.0
79.5
96.2
94.2


86.8


81.1
94.8,.
99.5
99.1


99.5
98.1
86.1


83.2
90.1
95.9
89.1


92.0
91.8
76.7
91.7
94.5
79.8
93.7
95.9


59.9


45.8
82.7
85.9
99.1


97.7,
93.2
57.7


53.1
64.1
69.3
.72.2


74.1
78.6
30.0
50.5
86.1
74.9
77.5
83.3


49.2


34.4
68.5
81.3
99.6


98.5
95.0
46.3


40.0
57.8
58.0
63.4


60.9
63.5
23.2
45.8
67.1
56.5
86.5
80.2


27.2


16.0
38.0
55.3
72.0


56.1
65.6
25.0


24.7
32.1
31.1
25.5


35.8
37.6
12.0
26.l
48.7
11.6
30.8
26.7


Continued





- 21 -


Table 12.- Canned single strength juices: Percent of retail food
stores with indicated products available, by store
classification, city size, and geographic area,
August 1951 Continued



Classification :Tangerine Prune : Apple :Pineapple,: Tomato

Percent of stores -

U. S. total 18.8 71,2 48.5 80.4 91.6

Volume of store business:
Under $50,000 10.0 58.9 33.8 731ol 88.3
$50,000 to $100,000 27.3 90.0 65.5 89.1 95.2
$100,000 to $500,000 38.8 95.9 84.4 98.4 99.8
$500,000 and over 69.9 98.8 88.7 99.6 99.6

Type of store management:
National chains 60.3 100.0 90.9 98.6 100.0
Regional chains 56.5 96.9 81.1 97.5 98.1
Independent groceries 16.4 69.5 46.3 79.4 91.1

City size, population:
Under 10,000 2/ 15.3 63.7 39.6 76.3 90.3
10,000 to 100,000 23.8 79.4 57.3 80.0 94.0
100,000 to 500,000 19.1 79.8 59.9 92.9 96.2
500,000 and over 22.9 79.3 59.7 88.7 89.1

Region-3/ or city:
Northeast 29.0 831ol 51.0 87.8 95.9
North Central 18.0 77.0 49.8 86.0 94.1
South 11.0 51.4 31.4 65.5 86.3
Mountain-Southwest 16.8 75.8 61.8 87.8 93.6
Pacific 18.8 84.6 82.0 91.2 97.5
New York City 27.2 76.1 63.5 80.5 77.5
Chicago 21.6 89.7 65.1 92.8 95.6
Los Angeles 12.3 88.9 81.1 90.0 96.0


I/ Shelf stock lemonade base as distinguished from frozen lemonade base.
2/ Includes rural route stores outside corporate city limits.
.3/ Data for New York City, Chicago, and Los Angeles not included in regional
totals.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.





- 22 -


Table 13.- Frozen concentrated juices: Percent of retail food stores
with indicated products available, by store classification,
city size,and geographic area, August 1951


: : Orange- : Lemonade :
Classification : Orange :Grapefruit:Grapefruit: base : Grape
: : : Blend : 1/
Percent of stores -

U. S. total 45.6 24.3 18.9 34.4 31.7

Volume of store business:
Under $50,000 26.9 10.9 8.8 17.8 15.4
$50,000 to $100,000 69.0 37.2 27.4 54.9 51.8
$100,000 to $500,000 88.9 58.2 46.6 71.5 67.8
$500,000 and over 99.6 78.2 57.0 94.3 94.5

Type of store management:
National chains 94.9 49.0 49.0 85.0 78.7
Regional chains 69.4 53.6 36.6 58.6 59.3
Independent groceries 43.6 22.6 17.6 32.4 29.6

City size -population:
Under 10,000 2/ 34.2 17.5 12.6 24.9 22.2
10,000 to 100,000 58.6 32.8 28.2 48.0 44.0
100,000 to 500,000 61.8 36.5 27.9 44.9 46.5
500,000 and over 56.0 27.8 21.1 40.5 37.1

Region 3/ or city:
Northeast 52.0 34.4 29.3- 41.2 40.5
North Central 59.2 27.7 23.8 43.8 42.2
South 22.9 12.2 6.4 16.9 12.7
Mountain-Southwest 46.8 22.3 14.9 33.4 32.8
Pacific 73.3 30.8 25.0 58.0 41.1
New York City 50.9 32.3 28.6 41.4 40.4
Chicago 63.0 26.6 20.4 39.9 48.6
Los Angeles 78.0 30.7 17.8 53.8 42.5


l/ Lemon juice with added sugar; makes lemonade when diluted with water.
2/ Includes rural route stores outside corporate city limits.
3/ Data for New York City, Chicago,and Los Angeles not included in regional
totals.

Source: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under RMA contract.





- 23 -


Table 14.- Dried fruits: Percent of retail food stores with
indicated products available, by store classifi-
cation, city size, and geographic area, May 1951


Dried prunes : Dates
Classification :1-lb. :2-lb. : Trans. :Total :D : i:Total
Domestic Imported
:carton:carton:film bag: I/ : : : 2/
.- Percent of stores -

U. S. total 66.1 22.1 8.1 77.4 6.2 29.4 40.4

Volume of store business:
Under $50,000 58.4 10.8 3.2 68.7 4.0 17.6 26.0
o50,000 to $100,000 78.1 28.6 8.5 90.9 8.8 41.8 59.9
$100,000 to $500,000 80.8 53.0 24.7 94.7 9.2 57.9 69.9
$500,000 and over 91.4 92.3 35.5 98.8 31.7 78.0 94.7

Type of store management:
National chains 88.6 80.7 47.7 98.5 28.1 76.6 87.0
Regional chains 87.3 78.3 26.5 94.7 12.8 71.1 82.0
Independent groceries 64.8 18.6 6.5 76.3 5.5 26.7 37.8

City size, population:
Under 10,000 3/ 62.3 21.8 7.3 75.5 3.9 26.3 36.3
10,000 to 100,000 68.3 21.0 10.4 78.2 6.8 37.2 48.8
100,000 to 500,000 70.8 26.6 11.5 82.2 10.9 33.0 47.0
500,000 and over 74.2 22.1 5.0 80.5 10.7 25.7 37.8

Region 4/ or city:
Northeast 63.8 22.7 2.9 80.7 6.2 35.0 47.2
North Central 81.8 29.4 4.6 91.1 5.5 39.3 56.9
South 59.1 8.3 7.3 62.9 2.2 12.7 16.4
Mountain-Southwest 58.5 24.7 23.1 77.8 6.2 40.3 48.0
Pacific 58.5 59.8 21.1 89.3 25.3 47.4 69.1
New York City 58.7 29.9 4.7 67.5 10.8 21.0 31,2
Chicago 86.9 7.5 1.4 90.0 6.2 30.5 44,1
Los Angeles 82.8 44.3 41.9 91.0 26.6 28.0 60.0


l/ Includes dried prunes in packages other than those specified.
2/ Includes dates unidentified as to origin.
.2/ Includes rural route stores outside corporate city limits.
./ Data for New York City, Chicago, and Los Angeles not included in regional
totals.

Scurce: National Retail Store Audit conducted by Industrial Surveys Company,
Inc., under EMA contract.





- 24 -


Table 15.- Dried prunes and dates: Inventory in retail food
stores, by store classification, city size,and
geographic area, May 1951 l/


:Dried prunes : Dates
Classification :1-lb. :2-lb. : Trans. :Total : :Total
:carton:carton:film bag: 2/ :DomesticImportedT
Tons -


U. S. total


2,640 2,126 356 5,397


252


632 1,107


Volume of store business:
Under $50,000
$50,000 to $100,000
$100,000 to $500,000
$500,000 and over

Type of store management:
National chains
Regional chains
Independent groceries

City size, -population:
Under 10,000 4/
10,000 to 100,000
100,000 to 500,000
500,000 and over

Region 5/ or city:
Northeast
florth Central
South
Mountain-Southwest
Pacific
New York City
Chicago
Los Angeles


958
602
763
317


201
301
2,138


1,110
692
256
582


698
640
658
199
137
145
93
70


344
399
862
521


372
436
1,318


868
539
270
449


707
489
184
214
240
186
20
86


33
57
205
61


1,425
1,145
1,904
923


103 687
67 837
186 3,873


155
117
49
35


30
51
84
102
57
10
2
20


2,211
1,398
616
1,172


1,500
1,223
952
537
472
407
122
184


D/ May 1951
/ Includes
.3/ Includes
4/ Includes
f/ Data for
totals.


is the most recent period for which these data are available.
bulk prunes and those in other containers than specified.
dates unidentified as to origin.
rural route stores outside corporate city limits.
New York.City, Chicago,and Los Angeles not included in regional


Source: ..ational Retail Store Audit conducted by Industrial Surveys Company,
Inc. under RMA contract.


207
122
238
65


47
115
470


238
245
64
85


229
179
54
65
43
22
19
21


313
243
400
151


117
189
801


391
376
173
167


339
320
77
92
151
47
29
52





- 25 -


Section III


Availability of fresh fruits in stores
customarily handling fresh fruits or
vegetables, August 1951 and selected months
of 1949 1951






In this section, the number of stores with the fruit available is ex-
pressed as a percent of those stores customarily handling fresh fruits
or vegetables, since some retail food stores do not attempt to handle
fresh fruits or vegetables.










UNIVERSITY Y OF FLORIDA
ii 3i 111111ii ii11111111 II111111111111111111
3 1262 08860 5828