Farm broadcasters letter


Material Information

Farm broadcasters letter
Physical Description:
v. : ; 27 cm.
United States -- Dept. of Agriculture. -- Radio and Television Division
United States -- Dept. of Agriculture. -- Radio and Television Service
United States -- Dept. of Agriculture. -- Broadcasting and Film
United States -- Dept. of Agriculture. -- Office of Communications
U.S. Dept. of Agriculture, Office of Governmental and Public Affairs, Radio and Television Division
Place of Publication:
Washington, D.C
Publication Date:


Subjects / Keywords:
Radio in agriculture -- Periodicals -- United States   ( lcsh )
Television in agriculture -- Periodicals -- United States   ( lcsh )
serial   ( sobekcm )
federal government publication   ( marcgt )
periodical   ( marcgt )


Dates or Sequential Designation:
-letter no. 2669 (July 1, 1994).
Issuing Body:
Vols. for 19 -19 issued by: the Office of Communication, Radio and Television Service; 19 -<May 2, 1980>, Feb. 24, 1983-19 by: the Office of Governmental and Public Affairs, Radio and Television Division; <May 16, 1980>-Feb. 17, 1983 by: the Office of Governmental and Public Affairs, Broadcasting and Film; <Apr. 27, 1990>-199 by: the Office of Public Affairs, Radio-TV Division; 199 -<1994> by: Office of Communications.
General Note:
Description based on: Letter no. 1882 (Nov. 3, 1978); title from caption.
Picklist A21_34A

Record Information

Source Institution:
University of Florida
Rights Management:
All applicable rights reserved by the source institution and holding location.
Resource Identifier:
oclc - 02563831
lccn - sc 77000719
issn - 0364-5444
lcc - S21 .A82
System ID:

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Broadcasters letter

Full Text

Farm Broadcasters Letter

United States Department of Agriculture Office of.Public Affairs Radio-TV Division Washington D.C. 20250 (202) 447-4330
Letter No. 2443 Jan. 12, 1989

WHAT'S GOOD FOR AMERICA -- President George Bush, speaking to the
American Farm Bureau in Orlando, Fla., Jan. 8, said the farm bill,
our international trade negotiations and a capital gains tax cut will
be high on his agenda for the nation. "Because," Bush said, "what's
good for agriculture is good for America."
Secretary of Agriculture Clayton Yeutter told Farm Bureau members the
1990 Farm Bill needs to be finished by early fall and the GATT
negotiations are scheduled to reach a conclusion in December. Yeutter
said the administration will have it's 1990 Farm Bill ready to present
to Congress in early February. Contact: Kelly Shipp (202) 447-4623.

AG COLLEGES STEADY -- The demand for ag graduates from the nation's
colleges remains strong and enrollments are up, says John Patrick
Jordon, administrator of USDA's Cooperative State Research Service.
Careers range from the traditional agronomy, ag economics, horticulture
and animal sciences to newer programs in food science, turf grass
management and landscape design. Jordan says the opportunities are
exciting. "The enrollment turnabout being reported in the last two
years indicates that college students are recognizing this fact in
greater numbers," Jordon says. Contact: Pat Casula (202) 447-7854.

THE U.S. FARM SECTOR demonstrated in 1988 it has the vigor to weather
a powerful storm. By some measures, its financial condition improved
during the year, despite the worst drought in half a century.
"Overall, farm financial performance continued to improve in 1988, as
it had in 1986 and 1987," says USDA Economist Mitch Morehart. Farm
receipts were up nearly 9 percent in 1988 to a total of $151.5 billion.
Source: Farmline/December 1989-1990. Contact: Mitch Morehart (202)

ARE YOU COMFORTABLY INTO THE BIG NINE 0? The new decade is here.
To help you adjust and keep pace with finances, federal benefits
changes and the latest in government health & medical research,
the Consumer Information Center offers its new winter edition of
the Consumer Information Catalog. It can help you get about 2Q00---
free or low-priced federal publications. For more info, cal
Mike Gill (202) 556-1794.

^ ^

- 2 -

add interesting contrasts in texture and color to the home landscape.
"Not only are these materials an asset to the beauty of your grounds,
they can reduce maintenance problems," says Horticulturist Tom Pope
of the Louisiana Cooperative Extension Service. Pope divides ground
covers into two categories: living materials such as ivies, daylilies
and honeysuckle and non-living materials such as gravel and rocks.
Contact: Thomas Pope (504) 388-4141.

PEACH AROMA -- A peach's sweet smell comes from the right mix of five
natural chemicals, USDA scientists say. "We identified five specific
compounds from tree-ripened fruit that, mixed together in the right
quantities, are essential to create what our smell panelists call 'the
peach aroma,'" USDA Chemist Robert J. Horvat says. Contact: Robert
Horvat (404) 546-3319.

HOW TO KEEP WARM -- We're all faced with the challenge of keeping
warm and we probably all know clothing acts as a protective barrier.
But its efficiency varies according to the insulation value, garment
design, whether it's soiled or clean, or whether it's wet or dry, says
Charlotte W. Cross, clothing specialist at the Unversity of New Hampshire.
"Thermal underwear makes you comfortable by keeping warm air close to
your body in the spaces between the fibers," she says. Contact:
Holly Y. Ayer (603) 862-1498.

NELSEN NAMED FNS ADMINISTRATOR -- Secretary of Agriculture Clayton
Yeutter has named Betty Jo Nelsen, a ten-year veteran of the Wisconsin
Assembly, as administrator of USDA's Food and Nutrition Service. Nelsen
was elected to the Wisconsin Assembly in a special election in 1979
and has been reelected biennially since. She received a bachelor's
degree in education with a major in food and nutrition from Massachusetts
State College, Framingham.

USDA'S TV NEWS SERVICE changed last year, in response to requests from
farm broadcasters for actualities and short, produced news features,
Lynn Wyvill says. During 1989, USDA TV aired 599 actualities and
151 feature stories. In addition, USDA TV provided coverage of ten
special news events -- including Secretary Clayton Yeutter's confirmation
and swearing-in, radio news conferences with Sec. Yeutter and President
George Bush and Sec. Yeutter's speeches and news conferences. Also,
we have moved USDA News & Features to the beginning of each satellite
transmission. Ag Update will follow USDA News & Features on the
weeks it is sent. Contact: Lynn Wyvill (202) 447-4330.

GLOSSARY OF FOOD & AG POLICY TERMS -- USDA has just published "A
Glossary of Food & Ag Policy Terms, 1989." The glossary is desTgned
to be a practical guide to the terms associated with food and ag
policy. These policies cover agricultural commodities, international
trade & development, domestic & international food assistance and
conservation. The glossary includes program descriptions, terms used
in implementing the programs and the federal agencies involved. For
a copy, call: Marci Hilt (202) 447-6445. Media only, please.

- 3 -


AGRICULTURE USA #1701 -- This year Congress tackles a new farm bill.
Brenda Curtis reports on the president's position on farm policy &
talks with a USDA economist about the upcoming farm bill debate.
(Weekly reel -- 13-1/2 min. documentary.)

CONSUMER TIME #1183 -- Feeding the birds; the right bird feed; the
right bird feeder; changing careers; quality day care. (Weekly reel
of 2-1/2 3 min. consumer features.)

AGRITAPE #1690 -- USDA News Highlights; the year of the farm bill;
advance deficiency payment rates announced; 1990 rice program;
processed mushrooms. (Weekly reel of news features.)

NEWS FEATURE FIVE #1302 -- Hemoglobin from cattle; aphid-resistant
wheat; wheat aphid biocontrol; tomato taste aroma; improving fresh
tomatoes. (Weekly reel of research feature stories.)

UPCOMING ON USDA RADIO NEWSLINE -- Fri., Jan. 19, non-citrus fruits &
nuts, turkeys; Mon., Jan. 22, dairy situation, U.S. ag trade update;
Tues., Jan. 23, crop yields; Wed., Jan. 24, catfish, cattle on feed,
livestock slaughter, livestock & poultry; Mon., Jan. 29, peanut stocks
& processing.

DIAL THE USDA RADIO NEWSLINE (202) 488-8358 or 8359.
Material changed at 5 p.m. EST each working day.


NEWS SERVICE -- Highlights of speeches by President George Bush, Sec.
Yeutter & U.S. Trade Representative Carla Hills at the 71st annual
meeting of the American Farm Bureau Federation, Orlando, Fla; USDA
Chief Meteorologist Norton Strommen on global weather patterns &
USDA Economist Greg Gajewski on the long-term ag outlook.

FEATURES -- Pat O'Leary reports on USDA's annual conservation awards
tour; Will Pemble reports on the labor saving blackberry harvester;
Michigan State University's Lisa Telder has the story on winter pet
care; University of Illinois' Gary Beaumont reports on renewed interest
in hedgerows; & University of Missouri's Mike Thomas reports on some
of Missouri's biotechnology research.

UPCOMING FEATURES: Computers on the farm, degradable plastics, Georgia
bananas & a "Who's Who" for dairy cattle.

Available on satellite Westar IV, audio 6.2 or 6.8:

THURSDAY 7:30-7:45 p.m., EST, Transponder 12D
SATURDAY 10:30-11:15 a.m., EST, Transponder 1OD
MONDAY 8:30-9:15 a.m., EST, Transponder 12D
(Repeat of Saturday transmission)


H1 (111 11I111 141
OFFMIKE 3 1262 08134 070 4
LAKE... evels are down four feet and dropp,,y, y ays cm vry
Kleven (KDHL, Faribault, Minn.). Rain and snow storms are
passing to the south, continuing a trend that began last
summer. Says producers would not be disappointed if a two-
foot blizzard visited the area. Substantial spring rains will
be necessary for crop production this year.

STORMS...are tracking through Washington state. Bob Hoff
(Northwest Ag News Net, Spokane, Wash.) says an early January
system brought some rain but the 130-mph-winds were not much
appreciated. Powerlines and trees were downed and snow
removed from wheat. Snowpack in the mountains is less than
normal. Bob says the apple industry continues to struggle
with a number of elements that remain to be solved before
financial health can return; including thousands of acres of
new orchards, reduced income, production levies, perceptions.
Outlook is good in his area for cattle and irrigated crops.

Farm Broadcasters Letter

Office of Public Affairs
Radio-TV Division
U.S. Department of Agriculture
Washington, D.C. 20250-1300
Penalty for Private Use $300

UNLIKE...the drought of '89 that had spotty moisture patterns,
this winter's dry conditions are more widespread, says Jim
Coyle (KRES, Moberly, Mo.). Topsoil moisture statewide is
80 percent short. If '90 remains dry it will mark the third
year of drought for southwest Iowa and northwest Missouri. Snow
cover for wheat has been removed by wind and high temperatures,
but Jim says its too early to determine if the crop is damaged. Cindy and Chuck Zimmerman (Ind. Florida Agrinet,
Ocala) for their help in sending material to USDA radio from
the American Farm Bureau Federation annual meeting in Florida.
Also, Cindy and Lynn Ketelsen (Linder Farm Network, Willmar,
Minn.) were a great team hosting audiobridge feeds from Orlando. Robin Kinney (Linder Farm Network), who
was selected by the Minnesota Farm Bureau for its Communicator
of the Ye award.

Chief, Radio & TV Division

A A' A 9iqLi

Farm Broadcasters Letter

United States Department of Agriculture Office of Public Affairs Radio- TV Division Washington D.C. 20250 (202) 447-4330
Letter No. 2444 Jan. 19, 1989

FARM ANIMALS OF THE FUTURE -- Broilers blooming to market size 40
percent quicker, miniature hens cranking out eggs in double time, a
computer "cookbook" of recipes to custom-design creatures -- this
could well be the face of animal production in the 21st century, says
USDA Physiologist Robert J. Wall. At least some of the keys to these
sorts of scientific miracles are already in the hands of researchers,
Wall says. "Simply put, there are only five letters in the genetic
alphabet, and four occur in DNA," Wall says. Contact: Robert J.
Wall (301) 344-2362.

SAVING STREET TREES -- Trees not only make our neighborhoods and towns
look better; they raise property values and lower utility bills.
Choosing the right tree is a complex task -- a good or a bad choice
will affect the appearance, health & cost of maintaining the tree for
a long time. To make the task easier, Penn State has just published
"Street Tree Factsheets" which provide characteristics and color
photographs of 122 different trees, all well-suited to the northern
U.S. and Canada. Contact: Eston C. Martz (814) 863-3587.

AG POLICY DIRECTIONS -- The National Commission on Agriculture and
Rural Development Policy, established by the Food Security Act of
1985, has recommended a broad spectrum of reforms to advance ag
competitiveness. The commission recommended: economic coordination;
multilateral trade negotiations; domestic farm programs; marketing &
market development; ag research; and resource conservation &
environmental quality. "The competitiveness of U.S. agriculture is
the result of teamwork encompassing a variety of public and private
activities," commission members said. Copies of the commission's
recommendations to President George Bush & Members of Congress,
contained in "Future Directions in Agricultural Policy," are available
from: Marci Hilt (202) 447-6445. Media only, please.

HOT TOPIC -- In Las Cruces, N.M., on Feb. 8, a New Mexico Institute
of Mining and Technology expert will reveal chile's addictive
properties during the 1990 Chile Conference. Other topics on the
agenda include machine harvesting, chile seed cert .ii.. and how
new U.S. immigration laws affect harvesting. C o n/i t "UB .r Varg as
(505) 525-6649. /7

- 2 -

DIET PROMISES -- You should carefully examine diets that promise
quick & easy weight loss, says Rick Lewis, a nutrition specialist
with the University of Georgia. "I can see how people can be swayed
by the ads, but they need to go a little further and look into them,"
Lewis says. A diet should allow for an average weight loss of no
more than two pounds per week; should be well-balanced; and should be
one that you can live with for the rest of your life, he says. Lewis
has some questions to help you evaluate a diet. Contact: Susan
Hammack (912) 386-3203.

"DOWN UNDER" GRASS -- A pasture grass from New Zealand has surprised
USDA scientists with its drought resistance & longer growing season.
Matua, a prairie bromegrass, was brought to the U.S. in 1986 for tests
as a coolseason grass for grazing or hay. However, the 1988 drought
gave Matua another test. And, Matua thrived compared to other cool-
season grasses, says USDA Agronomist Gerald A. Jung. Jung says
they'll test the grass about five more years to see if Matua can make
the grade for U.S. farmers. Contact: Gerald A. Jung (814) 863-0948.

BASIC MECHANISMS OF FARM POLICY -- If you have trouble calculating
deficiency payments or don't understand all the terms used in farm
policy, have we got a deal for you. USDA's Economic Research Service
has a set of three booklets, "The Basic Mechanisms of U.S. Farm
Policy," which are designed to help everyone understand farm policy.
The booklets are meant to work in the same general way as an informal
briefing. For a set of the three booklets, call Marci Hilt (202) 447-
6445). Media only, please.

BEES GET CLOSER -- Scientists tracking the progress in Mexico of the
aggressive Africanized honey bees, now expect them to arrive in the
Brownsville, Texas, area between February and May 1990. At the
latest, they report, the bees should arrive in the Rio Grande Valley
by August or September. "These bees are not going to hunt people
down and kill them," says John Thomas, a Texas Ag Extension Service
entomologist. Only one person a year dies from bee stings in Texas,
Thomas says. He says he would be greatly surprised if that number
increased appreciably with the arrival of the Africanized bees.
Contact: John Thomas (409) 845-7026.

KEROSENE CAUTION -- Rising home heating costs mean more people are
using kerosene supplemental heaters. These heaters can be dangerous
if they're not used and cared for properly, says JoAnn Emmell, a New
Mexico Cooperative Extension Service specialist. Emmell has a list of
safety rules to follow. Contact: JoAnn Emmell (505) 646-2701.

NEW DIRECTORY -- USDA now has copies of the 1988-89 "Directory of
Professional Workers in State Agricultural Experiment Stations and
Other Cooperating State Institutions." A limited number of copies are
available by sending a self-addressed label to: Fennie Tolver, CSRS,
USDA, Room 328, Aerospace Building, Washington, D.C. 20250-2200.
Copies also are for sale by the Superintendent of Documents, U.S.
Government Printing Office, Washington, D.C. 20402.

3 -


AGRICULTURE USA #1702 -- The American buffalo, after nearly becoming
extinct, is making a big comeback as farmers & consumers begin to
consider that animal as an alternative to beef & other meats. Gary
Crawford visits a farm where buffalo is raised & a Washington, D.C.,
restaurant, where buffalo is served. (Weekly reel -- 13-1/2 min.

CONSUMER TIME #1184 -- Children & home emergencies; animal anxiety;
an animal psychologist; versatile vinegar; testing biotechnology
products. (Weekly reel of 2-1/2 3 min. consumer features.)

AGRITAPE #1691 -- USDA News Highlights; U.S. beef imports & exports;
alternatives to traditional farming; the midwestern agricultural
sector; a potato pest. (Weekly reel of news features.)

NEWS FEATURE FIVE #1393 -- Salmonella biocontrol; bacteria in food;
medical cows; sunn hemp vs. leafy spurge; leafy spurge diseases.
(Weekly reel of research feature stories.)

UPCOMING ON USDA RADIO NEWSLINE -- Mon., Jan. 29, peanut stocks &
processing; Tues., Jan. 30, eggs, chickens & turkeys, layers & egg
production; Wed., Jan. 31, ag prices, world tobacco situation; Fri.,
Feg. 2, egg products, catfish production, cattle, sheep & goats;
Tues., Feb. 6, dairy products, poultry slaughter.

DIAL THE USDA RADIO NEWSLINE (202) 488-8358 or 8359.
Material changed at 5 p.m. EST each working day.

(Jan. 18, 20 & 22)
FEATURES -- Pat O'Leary reports on computers on the farm; Chris
Larson takes a look at conservation compliance; Will Pemble
describes a new system for dairy cattle; Lisa Telder, Michigan State
University, reports on degradable plastics & Joe Courson, University
of Georgia, takes a look at Georgia bananas.

ACTUALITIES: USDA World Board Chairman James Donald on latest
supply/demand estimates for crops; USDA Chief Meteorologist Norton
Strommen on the latest weather & crop update; USDA Economist Peter
Buzzanell on sugars & sweeteners.

AG UPDATE: Orville Overboe on advanced deficiency payments; Gene
Rosera on the 1990 rice program.

NEXT WEEK: DeBoria Janifer reports on green vegetables & cancer
research; Pat O'Leary takes a look at rice bran.

Available on satellite Westar IV, audio 6.2 or 6.8:

THURSDAY .. 7:30-7:45 p.m., EST, Transponder 12D
SATURDAY 10:30-11:15 a.m., EST, Transponder 100
MONDAY .. 8:30-9:15 a.m., EST, Transponder 12D
(Repeat of Saturday transmission)


OFFMI KE 3 1262081340654
AGRICULTURE...and the environment were addressed in a recent
speech given to the Manitoba-North Dakota Zero Tillage
Association by Al Gustin (Meyer Broadcasting, Bismarck,
N.D.). Al was working on the speech when we talked. Says
ecology spokespeoole tell him the trade-off between chemicals
& no-till can make chemicals a bigger threat to water quality
than wind & water erosion. But, he notes, that may not apply
everywhere. In dry regions the threat of soil damage & loss
from disturbing the surface can make the case for chemicals.

WEST...central Illinois continues to suffer from drought. Eddie
Gale (WGIL/WAAG, Galesburg, Ill.) says the region is entering
its third year of dryness. The city has a pipeline to the
Mississippi River, but many farmers are in their second year
of hauling water. Normal high this time of year in his area
is 28 degrees, but mid-January was twice that level -- conditions
similar to last year.

Farm Broadcasters Letter

Office of Public Affairs
Radio-TV Division
U.S. Department of Agriculture
Washington. D.C. 20250-1300
Penalty for Private Use $300

MARKET...conditions seem favorable for a major increase in
cotton acreage, says James Guthrie (KFIN, Jonesboro, Ark.).
He says several producers in his region are planning to switch
from soybeans. The December freeze was good for boll weevil
control, but it may have caused some winter wheat damage.
Rice is a major crop and with all that water, the area breeds
its own brand of insects. In his region, James says, the
state bird is the mosquito. Orion Samuelson (WGN/Tribune Net.) and
crew. U.S. Farm Report is now seen on 166 TV stations. Ed Johnson (ABN Radio, Columbus, Ohio) for the
nice feedback regarding our News Highlights in the weekly
radio cassette service. He uses them on the morning program
b adcast rom his family farm.

Chief, Radio & TV Division