This item is only available as the following downloads:
Dedicated to the Best RESTORATION
Interests of This ISSUE
Oldest City Section D
VOL. XLIV. NO. 7 "At N ST. AUGUSTINE FLORIDA, SUNDAY MORNING, JULY 4, 1937 E.b..hd PRICE TEN CENTS
RESTORATI N DECLARATION N!
OF ST. AUGUSTINE
J ULY 4, 1 37
We, the people of This Oldest City, do hereby declare that we are launched upon a long-time program, looking toward the preservation of the historic atmosphere, setting and' background of our famous municipality; also that we are dedicated to a plan of restoration which is fraught With, tremendous good to our community, and its citizenry.
With the cooperate of Carnegie Institution, our city officials, the St. Augustine Planning and Restoration Association, and our citizens generally, are pledged to achieve for St. Augustine those things which will make it the City Ideal as weil as the City Historical.
As planned, there will be numberless things here to intrigue the tourist, with the result that thousands will come where scores visit us today. It will come to be known throughout the nation and across the Lookout Towr-Fortari C 8-104 seas that St. Augustine is a center for historical study, and research; a place to see history as a conStinuous growing thing from earliest times on down to the present, showing the various periods which it'-,p, m have left their imprint on the land, the town and Oi on its people.
St. Augustine's official date of beginning was 1565, when it was settled by Pedro Menendez de Aviles, 53 years following the discovery of Florida by Ponce de Leon.
A study of Indian 1 before that time is of inense interest. Too, -1n-o na oi Following the turn of the centuries, we see the French influence, the struggle of Spain to keep her ..Nab foothold heje at St. Augustine, th eatern terminus
,, in Mexico, and Central Americ T -British came.
Florida was the shuttlecock of the nations. Back she went to Spain, and finally, in 1821, the American flag flew over her fine old fort, the best preserved type of mediaeval fortification in this country today. Territorial and early statehood history is quite as thrilling as all that went before.
This is St. Augustine's background in brief. Preservation and Restoration are potent words. They will be made real by deeds, by the pushing of a mighty program of activity. All must help! On this Day of Independence, 1937, let us declare ourselves free from all inhibitions, all doubts, and throw ourselves heart and soul into a program that will mean more to St. Augustine and to every citizen here than any of us has yet dreamed!
THE S AUGUSTINE RECORD _
fii l Wv
FLORIDA IS RECOGNIZING ITS HISTORIC VALUES after countless years of more or less indifference. Movements initiated at St. Augustine and the Tampa area, especially, typify this trend. The effects and results to be gained will doubtless add immensely to the Florida travel appeal and be of considerable economic vue to the state..
In the development of our natural resources we have made great strides in our march to economic greatness, but we have sadly neglected the material evidences of Florida's earlier historic periods following discovery and colonization eras.
It is fitting that we should now think in terms of the restoration and Lookigand to wish our neighbors city success in its fulfillment.,
ge aTp e d e en
___ __ ___ ___ ___ _f____a__ ___ discoveredLAN T IDAfflaeak
FLRD IS rEONZN IT HITTI CAUE a t He PAATAATANI ~results to be gained will doubtless add immensely, to the Florida travel appeal and be of considerable economic value to the state...
In the development of our natural resources we have made gr T
strides in our march to economic greatness, but we have sadly neglected
discovery and colonization eras .
ofIt is fitting that we should now think in terms of the restorationSILVER SPRINGS
reproducedpreservation of these historic values, such as St. Augusthe is undertake
ac . It is a need which should engage the interest and cooperation ofis
w erestate. We are pleased o endorse this meritorious undertakma e y
D IX IEand to wish our neighboring city success in its fufillment.are
Engraving Company discovering Florida byBUS Pi A.iae Wolf
SPRINGFIELD ATLANTIC % AETALTAAATTNTC BANK, JACKSONVILLENAIALBN
BANKONCE E EON discovered Florida more than four centuries ~OF J A C X I L
THE FIRST NATIONALWETAL EH
GEORGIA -- N ago, landing at Saint Augustine on March 27, 113. Today
thousands are discovering Florida the luxurious comfort of
t YSE INSURANCE C.
~~424 years ago"Ponstreamlined motor use. ike Poce de Leo may come toLeon
i ; seek the fountain of youth through invigorating sun rays ...
youth comes to play and seek romance under a tropical moos.
________________ ____________________________________ For thooe Florida "exploration" trips there's no other way to kmcompare to hue travel... you travel right THROUGH the gates
of the oldest city of the New Worid. Liberal stop-over privileges between hoses without inconvenience .. baggage can iscovyou've red FLOand heard aIout. The Color Plates
THE ST. AUGUSTINE 'RECORD
l ace to h a a FIGHTING BIG
6001.i1... O.-t'i,''....t a A1,1 ...... d Alli Far Xllgt" MOUTH BASS GOL
I L" t1r)I 111 HUNTING SWIMMING
ST. AUGUSTINEli--~i being rnorem fully au tle byigto them proposed
Wriye f thw e o r I fo rm on StA tine C radle onl
AmrianCiilzaio, d Rt e t h e g Mga fre
histori city s.its.fundersconceivd and.u.t..t
are~~~~~~lc "Th toast of Roylty antahvemorteeomoe
Write foriInformation Concerning
Corov Ponce''< de Leon A r ad A
Bookinge Offcer Westipiv 45thatre StetNNwYr
IC. R. HOWE, Mgr.
FLORIDA EAST COAST HOTEL COMPANY
THE ST. [UGUSTINE RECORD
A VISIT TO FLORIDA
Wouter not be Consplete Wtithout Seeing the
Seau tFain t ff outui arrk
PONCE DE LEON
Am A VISIT TO FLORIDA
and viewing the progress of the WiRESTORATION of St. Augustinehe
Ponce de Leon sought the fabled Fountain of Youth on the Island of See the museum with its fine collection of antiques that have to do Bimini, when he set sail in 1513 in the caravel, Dolores. He landed on with Florida's early history, including rare paintings. the shores of fair Florida, and the point has been established by reliable Follow the 01eander trail or walk to the "Landing Place" on the river. historians, after careful research, to be undoubtedly in the vicinity of View the ancient Indian Burial Grounds, discovered in recent years,
WORLD FA MED
the Fountain of Youth, accidentally. There are over 100 skeletons exposed to view and were Tread the land that Ponce de Leon trod long centuries ago. identified as Indians by the Smithsonian Institution. A statement has Drink from the spring that takes its name from Ponce de Leon's been issued that they were probably buried during the St. Augustine
PONCE DE LEON
Pocdoleo ogttefbedFontinofYothinnhe.lndof seeo thermou wih ito fiwen e eo of 15antde tht6av0t. d
Bmnwehectciin5 t r D en
the hors o far Foria, nd te pinthocbee esablshedby elible Folow he leaner rai orwal tothe"LaningPlae" n te rver hitrin, fercreo rsach o eonobtdy nte iint o ie heacen nda BralGouddicvee i ecnAyas
THE ST. AUGUSTINE RECORD
al "lbP titiouse THE HOME OF URES PAGE CAVE Electroypes Advertising Electros Nickeltypes E Stereotypes
Wax Ruled Plates Mats and Multigraph Plates Pattern Plates
-IS IN JACKSONVILLE "The Only Electrotype Plant in Florida" The SOUTHERN ELECTROTYPE CO. 10 N. Newman Phone 5-6607
SOME OF THE PHOTOGRAPHS
USED IN THIS SECTION ARE BY Victor F. Rahner, Photographer St. Augustine
BOLL E S Augautinet'E Jitor
SC HO O L Founded in 1884, the St. Augustine Historical Society and Institute of Science has been a leading factor in collecting and preserving the records Jacksonville, of St. Augustine's colorful history. Its Oldest House and museum are a most interesting relic of the storied past and one of St. Augustine's outFlorida standing showplaces. In the adjacent Webb Memorial the Society has collected one of the largest libraries of rare old maps, records and books relating to St. Augustine and Florida history.
The Oldest House and museum are open daily to the public from 9:00 A.M. to 6:00 P. M.
A FULLY ACCREDITED t. Zugu tine idtorical ocit
PREPARATORY SCHOOL FOR BOYS anUb Jhntitute of ciente
One of A erica's most beauif . and complete private school plants, situated in San Jose, between Jacksonville and St. Augustine.
Thorough preparation fr college and government academies Senior and junior departments. Small Classes with individualized attenlion by experienced instructors.
Military and .naval t.raig, yeartround supervised outdoor athletic program and exlracurricular acZINC ETCI AND ZINC HALFTONES COLOR
For catalog and information write: COL. ROGER M. PAINTER President
The Bolles School Jacksonville Florida
Everything for the Home and
Each Member of the Family
THE ST. AUGUSTINE RECORD
of s a w yustn ce
"The Friendly Bank"
Atused in this section were purchased from
p si international
Sis cooperating in the ink co.
RESTORATION NEW YORK CITY
Program Branches in all principal cities of the world .. Au Just as we have always cooperated with our local mer-
BAi chants, citizens and farmers.
O The Exchange Bank has an interest in the welf are of ; your business, for the progress of our locally owned and
A locally managed organization depends upon the progSress of business firms in St. Augustine and St. Johns VISIT FLORIDAS EXOTIC BEAUTY SPOT County. It is, consequently, good business for the Exchange Bank to support and encourage all kinds of local enterprises with financial support and other faacilities of a dependable financial organization.
Make Our Bank Your Headquarters Winter Haven-Admission 35c
GORGEOUS TROPICAL FLOWERS ALWAYS IN BLOOM WRITE JUNIOR CHAMBER OF COMMERCE
After two years and nine months' successful operation, we are
pleased to submit the following statement as of June 30th, 1937, confirming the confidence of the people of this community in this
locally owned and managed bank.
STATEMENT OF CONDITION
Loans and Discounts ......... .. $ 229,97.38
Overdrafts ........................................ 244.45
Banking House, Furniture and Fixtures ................... ................... 17,115.05
Other Resources ................... ................... ...... ..... 2,625.86
Accrued Interest .................................... $ 3461.3
United States Securities ......... 1,97 .21 Listed Municipal and Other Bonds and Securities ................... 157,831.71
Cash and due from Banks ................. .................. 259 588.47 837,957.78
Capital ............... ......................... $ 50,000.00
Surplus and Undivided Profits ................... ................. ......... 22885.80
Dividends Payable July 1st, 1937 ................... .......... .......... 1,53000
DEPOSITS .................................. 1,013503,72
J. B. DODD
STERLING H. MARSH H. E. WOLFE ............ President
E. A. SIMMONS
LT. COL. J. H. SPENGLER J. B. DODD ......Executive Vice Pres.
FANK D. ULFPCHURCH STERLING H. MARSH ...Cashier HERBERT E. WHITE EARL J. HOEY ......Assistant Cashier
LOCALLY OWNED AND MANAGED
RUSTIC BRIDGE OVER CYPRESS GARDEN LAGOON
THE ST. AUGUSTINE RECORD
The Floricda Appeal ..Is Ever Broadening..li!
on in fast-growing Florida... iEilye Jillrt thaousc Em-no
I. .orld-at-large. through
The Florida AppealPaper" Is Ever Broadeningth all Florida, there is every reason that
Keep abreast of what's going the entire Nation in fastngrowing Florida ... Vas well as the nation and the world-at-large..u through
"Florida's State Paper"
In common with all Florida, there is every reason that the entire Nation will manifest deepest interest in the Vast Restoration and Preservation Program at St. AuHere in this area-the "Cradle of American Civilization"-is being evidenced a spirit of true public service
--Present and future generations will be highly apprecicrhott. Slrel~~ IBonsi active. ....
-The FLORIDA TIMES-UNION joins with the rest of Florida in commending the spirit and purpose of the citizenmi ship of St. Augustine and St. Johns County in initiating this too long neglected movement....
All Florida, as well as St. Augustine, has just cause to be grateful to the Carnegie Institution for the interest and co-operation it has enlisted in furthering attainment of this splendid objective....
E lilriba Eimes-Enttton
DAILY AND SUNDAY
Largest Circulation In Florida JACKSONVILLE, FLORIDA
I~in~l,? Ih t,'-alq'ox.176
THE ST. AUGUSTINE RECORD
Spanish Jozmin, Orange Flower,
THREE 2-DRAM BOTTLES
Post Paid in U.S.A. Coquina luarl!N, P
Money back if not atsfed ZEE CO., St. Augustine, Fla.
For Sea Spiced Days Of Health And Happiness
Early Spanish GaulnGt
The Ponte Vedra Country Club
The Ponte Vedra Country Club Ponte V edra Ponte Vedra will delight you. It offers a new note in vacation Florida was created in accord with a plan pleasures, combining the natural that provides every possible conattractions of Florida's most fa- venience and accommodation for mous beaches with complete re- venience and accommodation for sort and recreational facilities. permanent residents and seasonal Ponte Vedra is situated on the guests. Its whole purpose is to
Atlantic Ocean midway between contribute in wholesome measure --i Jacksonville and St. Augustine to your joy and ease of living and easily accessible by excellent to give you sea-spiced days of health paved highways from both cities. and happiness.
Ponte Vedra Country Club guest quarters are in
several luxuriously appointed guest cottages, each
guest unit of the living-sleeping room type with its
ewe both end with hotel service. Rates tre pleus- "- furnished ocean-front homes which may be rented .err by season or month.
Now under construction are the mgnificent new
T- control club building on the golf links; adjacent: another large guest cottage facing the ocean. The
new club building will contain the general, private and children's dining rooms, a cocktail lounge,
-Espacious lobby and recreation rooms. Upon its S\OTH E completion in August, the p resent commo dious and comfortable club building will be converted into a BATH CLUB recreation unit.
The Bath Club-gay colorful center of beach activities-provides both surf THE GOLF LINKS The managing director of the Ponte
and pool bathing. It comprises a 100-unit both house, a beautifully landscaped Vedra Country Club has had many years open-air court with terrazzo dance floor and all the facilities for relaxation The Ponte Vedra Links is one of the South s sportiest experience in one of New York's finest
and refreshment. and most beautiful . a championship course, with hotels.
velvet fairways and carpet-smooth greens. Lagoons Flanking the club proper is the fine new fresh-water swimming pool, also border its fairways and add to its challenge. Its highest
landscaped, and the wading pool for small children. The tennis courts are tees overlook the blue Atlantic and a magnificent vista
adjacent to the Bath Club. Privileges of the Bath Club are extended only to of gray-green tropical jungle growth.
members, their personal guests and guests of the Ponte Vedra Country Club. Famous golfers have acclaimed Ponte Vedro Links as testing their skill to the utmost.. yet it is not unduly hard for those of lesser golfing ability . The links clubhouse offers all of the conveniences found in any first Please address inquiries to class country club
THOMAS FORSYTH, Managing Director The Ponte Vedra Country Club Ponte Vedra Jacksonville Beach, Florida Iii i_
THE ST. AUGUSTINE RECORD
"Aivid anid Go'liall,"--SI. \tiistin, Isndian burial GouO M ,Aligor Fr.
A 7POINTS OF
First-A serious discussion of objectives by assembled experts. Second-Pencil layouts of suggested campaign. Third-Revisions until perfected. Fourth-Finished art work, copy, etc. Fifth-Cooperation with engraver for correct effects. Sixth-Cooperation with printer or publisher. Seventh-Distribution. All of these points and more-a plus service-are covered by our service.
r he art work for Silver Springs reproduced in process colors on the back page of this section of the Record is the product ofAND
111 1 ASSOCIATE-S Graphic Arts Center . Orlando
N. ( 1NtSlb N,'lh'81870
N I ii l-"
DEMANDS THE BEST
st Geor St. oki NorSl.i rM k 1 0
S... ILLUSTRATIONS AND
7Z RESPESS EN( RAVIN(0
36 SOUTH MAIN ST. JACKSONVILLE. FLORIDA.
Charo tl S!._( Cir.a. 1(17
THE ST. AUGUSTINE RECORD
The Record Company
Is Meeting New
OLOR and Glamour, Luxury and Outdoor Enchantment, the "Florida Foursome" are now in training for what will be perhaps the stiffest competition in their career. Itwill be the "Forida Foursome" against the world resorts for the continued championship of the 1937-1938 season, with Color, the master of proper approach, being the number one member of the team.
The vacationist or visitor to Florida, or the prospective purchaser of Florida products, today expects to see color and glamour in everything emanating from Florida, thus the old style "black and white" printed message is a wasted effort and a most expensive piece of promotional matter. The four-color reproduction opposite this column of Silver Springs was conceived, executed and printed by Record Company technicians, and is an example of promotional matter required to meet the new conditions prevalent in 1937.
New conditions surrounding the Resort and Tourist activities as well as growers, packers, canners and manuftcturbrs in the State of Florida todby are paralleled with new facilities and activities in the Graphic Arts---that industry which plays so important a part in advertising. Printing is rapidly changing its processes, its methods, its speeds, to meet the changing needs and purposes of these new conditions, and the Record Company is undoubtedly leading the field of Southern printers.
Now, more than ever before, it is necessary for you to seek counsel when buying printing. We are eager to extend to you counsel that has been gradually accumulating from experiences during our 44 years of constant operation in Florida. We are organized and equipped to assist you with layout, copy, art work, photography, engravings, proper paper selections, and the best in printing.
It is granted that in the conception of promotional printed matter, the basic idea is important, but the idea can be made unimportant if its physical interpretation is not wisely considered. The idea alone cannot attain resuits. Nor can copy, art, typography, engraving, paper or printing alone attain results. All factors working together toward a common objective are effective in direct ratio to the strength of each. To sacrifice quality in one is to weaken the others.
Printing is a single factor. Yet time and again results are lessened by considering it an incidental. Insist upon GOOD printing. It is your surest economy. We shall accept the responsibility of proving to you that the difference between good printing and ordinary printing is, in terms of money, slight,-in terms of results, great.
MAMMOTH SPRING SII EI SPRINGSTHE
FLORIDA'S INTERNATIONAL ATTRACTION
DICTuRED above is the awe-inspiring sight of the Mommoth formed in the limestone crust underlying Central Florida by scenery in North America to join the Ocklawaha River, then depth of 81 feet. The water is as clear as the air.
Silver Springs, of which Mammoth Spring is the largest, being Silver River is navigable to its source and the Mammoth Spring The water is of such sparkling transparency that a penny exotic, grow in profusion on the bottom. Some of them bloom
SEE SILVER SPRINGS - Follow the Silver Arrows - 5] Miles from Ocala, Florida St. Augustine, Florida