How Governments Disseminate Information through Social Media during a Disaster Preparedness Phase

MISSING IMAGE

Material Information

Title:
How Governments Disseminate Information through Social Media during a Disaster Preparedness Phase
Physical Description:
1 online resource (68 p.)
Language:
english
Creator:
Zhang, Fang
Publisher:
University of Florida
Place of Publication:
Gainesville, Fla.
Publication Date:

Thesis/Dissertation Information

Degree:
Master's ( M.A.M.C.)
Degree Grantor:
University of Florida
Degree Disciplines:
Mass Communication, Journalism and Communications
Committee Chair:
LEE,MOON J
Committee Co-Chair:
ROBERTS,CHURCHILL L,III
Committee Members:
ZHENG,LU

Subjects

Subjects / Keywords:
disaster
Journalism and Communications -- Dissertations, Academic -- UF
Genre:
Mass Communication thesis, M.A.M.C.
bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract:
This study was interested in how governments disseminate information through social media during the disaster preparedness phase effectively. It touched an area that hasn’t been discussed a lot by previous studies, so this study could be a reference to the disaster management in the real life.  J.E. Grunig’s Situational Theory of Publics was used to test the four message strategies provided in Hazleton’s message strategy taxonomy. The method for this study was a post-test-only group design with a control group experiment to test the effectiveness of governments’ message strategies during the disaster preparedness phase, using stimulus material based on a mock Hurricane Sara that will make landfall in Florida. This study found the persuasive messages produced higher problem recognition, higher level of involvement, and higher information seeking tendencies in the public during the disaster preparedness phase. Moreover, the persuasive message strategy was relatively the most effective strategy in increasing the public’s information seeking tendency. In this experiment, the public showed low problem recognition, low level of involvement and low tendency to seek information after reading the re-tweeting message.
General Note:
In the series University of Florida Digital Collections.
General Note:
Includes vita.
Bibliography:
Includes bibliographical references.
Source of Description:
Description based on online resource; title from PDF title page.
Source of Description:
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The University of Florida Libraries, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Statement of Responsibility:
by Fang Zhang.
Thesis:
Thesis (M.A.M.C.)--University of Florida, 2013.
Local:
Adviser: LEE,MOON J.
Local:
Co-adviser: ROBERTS,CHURCHILL L,III.
Electronic Access:
RESTRICTED TO UF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE UNTIL 2014-12-31

Record Information

Source Institution:
UFRGP
Rights Management:
Applicable rights reserved.
Classification:
lcc - LD1780 2013
System ID:
UFE0046411:00001