Accountability Online

MISSING IMAGE

Material Information

Title:
Accountability Online A Content Analysis of the Websites of the Largest U.S. International Development Nonprofits
Physical Description:
1 online resource (117 p.)
Language:
english
Creator:
Wang, Ting
Publisher:
University of Florida
Place of Publication:
Gainesville, Fla.
Publication Date:

Thesis/Dissertation Information

Degree:
Master's ( M.A.M.C.)
Degree Grantor:
University of Florida
Degree Disciplines:
Mass Communication, Journalism and Communications
Committee Chair:
KELLY,KATHLEEN S
Committee Co-Chair:
MOLLEDA,JUAN CARLOS
Committee Members:
SEARIGHT,ANN ELIZABETH

Subjects

Subjects / Keywords:
accountability -- mechanism -- nonprofit -- website
Journalism and Communications -- Dissertations, Academic -- UF
Genre:
Mass Communication thesis, M.A.M.C.
bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )
born-digital   ( sobekcm )
Electronic Thesis or Dissertation

Notes

Abstract:
As the programs and services of nonprofit organizations in international development are considered more cost-effective than those of government and business organizations, international development nonprofit organizations are a crucial part of the social, economic, and political landscape of the United States. However, public trust toward nonprofit organizations is generally low because of the insufficient accountability among such organizations. Therefore, it is vital for international development nonprofit organizations to demonstrate their accountability to their stakeholders. Stakeholder management theory and autonomy and accountability theory address this issue.  The purpose of this study was to examine the extent to which international development nonprofit organizations demonstrate accountability to different stakeholders, specifically donors, beneficiaries, government, and boards of directors, by conducting a content analysis of the websites of the 102 largest international development nonprofit organizations in the United States. The study also examined the organizations’ practical and strategic accountability and the relationship between accountability and organizational size.  Results show that U.S. international development nonprofits demonstrate more accountability on their websites to donors than to beneficiaries, government, and boards of directors. Additionally, these organizations display more attention to practical accountability than strategic accountability. Regarding the relationship between organizational size and accountability, significant, moderate, and positive correlations were found between the organizations’ size and their strategic accountability and their overall accountability.  This study’s findings validate the hypothesis that U.S. international development nonprofits consider donors the most important of their stakeholders and contradict the commonly held belief that beneficiary accountability is generally low among U.S. international development nonprofit organizations. This study advances knowledge about international development nonprofit organizations and their accountability by showing that there is a positive significant relationship between these organizations’ revenues and their accountability. Also, the accountability indicators in this study can be used by public relations practitioners as a tool to measure their organization’s accountability level and compare it with the levels of other organizations in the same sector. Future studies can employ other methodology and expand the list of organizations beyond this study to better understand the accountability of international development nonprofits.
General Note:
In the series University of Florida Digital Collections.
General Note:
Includes vita.
Bibliography:
Includes bibliographical references.
Source of Description:
Description based on online resource; title from PDF title page.
Source of Description:
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The University of Florida Libraries, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Statement of Responsibility:
by Ting Wang.
Thesis:
Thesis (M.A.M.C.)--University of Florida, 2013.
Local:
Adviser: KELLY,KATHLEEN S.
Local:
Co-adviser: MOLLEDA,JUAN CARLOS.
Electronic Access:
RESTRICTED TO UF STUDENTS, STAFF, FACULTY, AND ON-CAMPUS USE UNTIL 2014-12-31

Record Information

Source Institution:
UFRGP
Rights Management:
Applicable rights reserved.
Classification:
lcc - LD1780 2013
System ID:
UFE0046328:00001