Caught in a Crisis

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Material Information

Title:
Caught in a Crisis International Travelers' Likelihood of Social Media Use
Physical Description:
1 online resource (-1 p.)
Language:
english
Creator:
Schroeder, Ashley L
Publisher:
University of Florida
Place of Publication:
Gainesville, Fla.
Publication Date:

Thesis/Dissertation Information

Degree:
Master's ( M.S.)
Degree Grantor:
University of Florida
Degree Disciplines:
Recreation, Parks, and Tourism, Tourism, Recreation, and Sport Management
Committee Chair:
Pennington-Gray, Lori
Committee Members:
Kiousis, Spiro K
Donohoe, Holly M

Subjects

Subjects / Keywords:
crisis -- tourism
Tourism, Recreation, and Sport Management -- Dissertations, Academic -- UF
Genre:
Recreation, Parks, and Tourism thesis, M.S.
Electronic Thesis or Dissertation
bibliography   ( marcgt )
theses   ( marcgt )
government publication (state, provincial, terriorial, dependent)   ( marcgt )

Notes

Abstract:
While research has examined the role of social media during a crisis, fewer studies have examined the behaviors of at-risk populations, such as tourists, during a crisis. To assess the drivers of international tourists' likelihood of social media use during a crisis, an international survey of 2,416 tourists was conducted. The tourists originated from the top emerging growth markets of the international segment of the U.S. tourism industry (China, Brazil, South Korea, India, Australia), as identified by the Office of Travel and Tourism Industries (2010b). The purpose of this study was to explore the impacts of past international travel experience to the U.S. within the past 12 months, cultural differences, and demographics (age, gender, marital status) on the likelihood to travel to the U.S. within the next year, the perception of the likelihood of a crisis occurring during an upcoming leisure trip to the U.S., and the likelihood of turning to social media to seek information if a crisis were to occur while traveling. This study found that drivers of social media use in the event of a crisis for international travelers were past international travel experience to the U.S. within the past year, cultural differences, age, and marital status. On the other hand, gender was not found to influence the likelihood that an international tourist would turn to social media to seek information in the event of a crisis while traveling. Interestingly, the likelihood to travel to the United States in the next year was influenced by cultural differences, past international travel experience to the U.S. within the past year, age, and marital status. Furthermore, past international travel experience to the U.S. within the past year, cultural differences, age, and marital status significantly impacted the perception of the likelihood of a crisis occurring during an upcoming leisure trip to the United States. It was suspected that the likelihood to travel to the United States in the upcoming year influenced the perception of the likelihood of a crisis occurring and the likelihood of turning to social media to seek information in the event of a crisis while traveling. As a result, the likelihood to travel was treated as a moderator. Multivariate Analysis of Covariance (MANCOVA) revealed that there were significant interaction effects between the likelihood to travel to the U.S. in the next year and cultural differences, age, and past international travel experience for the twelve crisis/risk items associated with the perception of the likelihood of a crisis occurring during an upcoming trip to the U.S. and the likelihood to turn to social media to seek information in the event of a crisis while traveling. Implications and suggestions for future research are discussed.
General Note:
In the series University of Florida Digital Collections.
General Note:
Includes vita.
Bibliography:
Includes bibliographical references.
Source of Description:
Description based on online resource; title from PDF title page.
Source of Description:
This bibliographic record is available under the Creative Commons CC0 public domain dedication. The University of Florida Libraries, as creator of this bibliographic record, has waived all rights to it worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law.
Thesis:
Thesis (M.S.)--University of Florida, 2012.
Local:
Adviser: Pennington-Gray, Lori.
Statement of Responsibility:
by Ashley L Schroeder.

Record Information

Source Institution:
UFRGP
Rights Management:
Applicable rights reserved.
Classification:
lcc - LD1780 2012
System ID:
UFE0044153:00001


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