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Advertising Message Strategies and Executional Devices in Television Commercials from Award-Winning 'Effective' Campaign...

Permanent Link: http://ufdc.ufl.edu/UFE0015220/00001

Material Information

Title: Advertising Message Strategies and Executional Devices in Television Commercials from Award-Winning 'Effective' Campaigns from 1999 to 2004
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0015220:00001

Permanent Link: http://ufdc.ufl.edu/UFE0015220/00001

Material Information

Title: Advertising Message Strategies and Executional Devices in Television Commercials from Award-Winning 'Effective' Campaigns from 1999 to 2004
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0015220:00001