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This Brand's for Me: Brand Personality and User Imagery Based Self-Congruity

Permanent Link: http://ufdc.ufl.edu/UFE0012900/00001

Material Information

Title: This Brand's for Me: Brand Personality and User Imagery Based Self-Congruity
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0012900:00001

Permanent Link: http://ufdc.ufl.edu/UFE0012900/00001

Material Information

Title: This Brand's for Me: Brand Personality and User Imagery Based Self-Congruity
Physical Description: Mixed Material
Copyright Date: 2008

Record Information

Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
System ID: UFE0012900:00001